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Library 

of  the 

University  of  Toronto 


Digitized  by  the  Internet  Archive 

in  2012  with  funding  from 

University  of  Toronto 


http://archive.org/details/stationeryoffice1911toro 


VOL.    XXVII.  No.  1. 


PRICE,  $1.00  PER  YEAR 


AND 

OFFICE  EQUIPMENT  JOURNAL 

Official  Organ  of  the  Canadian  Book,  Stationery  and  Publishing  Trades  Association 

and  for  Twenty-Five  Years  the  Recognized  Organ  of  the  Book,  Stationery  and  Fancy  Goods  Trades  of  Canada. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-149  University  Ave.      WINNIPEG,  51 1  Union  Bank  Bide.     LONDON,  ENG.  88  Fleet  St.,  E.C. 

PUBLICATION    OFFICE:    TORONTO,     JANUARY,     1911 


Established  1185 

Some   Special   Features  for  the 
New  Year's  business 

Underwood's 
Inks 

Make  a  memo  to  ask   the  traveller 
about   it. 

New  Sizes 
New  Lines 
New  Prices 

John  Underwood  &  Co. 


90  Richmond  St.  East, 


TORONTO 


The  Latest  and  Best 

Improvements 
are  Found  Only  in 

SANFORD 

& 

BENNETT 

Fountain  Pens 


Before  giving  your  order  for  imprint 
pens,  see  samples  of  our  line.  We  are  the 
largest  manufacturers  of  strictly  high  class 
imprint  fountain  pens  in  the  world. 

We  make  every  part  of  every  pen  we 
sell,  and  ^absolutely  guarantee  every  one 
to  give  absolute  '  satisfaction  or  money 
back.  They  are  the  only  pens  on  which 
you  can  afford  to  place  your  name. 

Our  three  leaders.  kThe  Auto  Pen 
Safety  (Self-Filler  and  [Non-Leakahle), 
Gravity  Stylo  and  Commercial  Pen  will 
materially  increase  your  sales  and  profits- 

Special  attention  given  to  orders 
for  special  styles  and  designs.  Write 
to-day  for  trade  firice  list. 


Sanford  &  Bennett 

51-53  Maiden  Lane, 
NEW  YORK 


70k 


fa 
Ik 


BOOKSELLER     AND     STATIONER 

K  _ ; g 

ft 

Warwick  Bros.  &  Rutter,  Ltd. 


New  Year  Shop  Talk. 

Our  advertisements,  we  are  proud  to  say,  are 
being  carefully  and  regularly  scanned  by  the  trade, 
as  any  other  news  item. 

They  are  believed  and  acted  on  because  they 
are,  and  always  have  been,  TRUE,  and  the  trade 
has   found   it   out.      It   pays   to   read    them — always. 

Our  goods  are  always  fresh  and  interesting  as 
we  endeavor  to  make  our  announcements  concerning 
them.  They  are  always  dependable,  and  in  this 
respect  as  well    there  is  a  perfect  parallel. 

Our  Canadian  Art  Calendars  and  Greeting 
Cards  for  1912  are  now  ready,  and  embrace  many 
beautiful  copyright  designs,  by  the  World's  greatest 
artists,    and  Souvenir   views  of  our   Country. 


GOODS  THAT  HAVE  SOLD  BEFORE. 
GOODS    THAT    WILL    SELL   AGAIN. 


Warwick  Bros.   &   Rutter,   Ltd. 

Manufacturing  Stationers 
TORONTO,  -  ONTARIO 


IH'SiMlSiMMMMM^.M^.M^.M'Mm^.  MM  MWSllsm 


BOOKSELLER     AND     STATIONER 


<m 


PLAYING     CARDS 

FOR    EVERY    OCCASION 
Get  our  Samples  and    Quotations 


For 

Satisfaction  and  Profit  there  is  no 
line  you  can  handle    the  equal  of 

GOOD  ALL'S 

ENgLISH 

PLAYING    CARDS 

Here  are  a  few  of  our  Leading  Lines: 


Imperial    Club    Series 

50  Regulation  Backs 

Waterproof 

The    best    and    most    durable 
25c.  card  made. 


Linette  Playing  Cards 

Easy  Shuffling 

Superfine  Linen  Finish 

The   latest    production    and   a 
real  winner.  35c. 


Salon,    Society,    Sultan  and 
Clan    Tartan  Series 

Handsomely  boxed,  gold  edges,  exclusive 
and  dainty,  picture  backs.  50c. 


Order  from  your  Jobber 


AUBREY  O.  HURST 

REPRESENTATIVE 

24  Scott  Street,  -  -  Toronto.  Gnt. 


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BOOKSELLER  AND  STATIONER 


OVER  HALF  A  CENTURY 

EXPERIENCE 


READY  FOR  1911 


OUR   AIM  is  to  have  the  most 

Complete  Stationery 
House  in  Canada 

ACCOUNT  BOOKS 

All  descriptions,  sizes  and  qualities. 

LOOSE  LEAF  LEDGERS 

Binders,  Sheets  and  Specialties. 

LEATHER  GOODS 

Style.  Quality  and  Value  not  excelled. 

PAPER 

Every  quality,  size  and  make. 

OFFICE  STATIONERY 

Office  Supplies  of  every  kind. 

INK  STANDS,  very  extensive  line,  especi- 
ally our  own  make. 

INK,  Davids,  Arnold,  Stephens,  etc. 

PENS.  ESTERBROOK— Canadian  Agents. 
Gillott's,  Spencerian,  Ball-pointed,  Brown 
Bros.,  etc. 

PENCILS,  Ophir,  Koh-i-noor,  Faber,  etc. 

PEN  HOLDERS,  All  newest  and  popular 
makes. 

RUBBER  and  RUBBER  BANDS, 
ERASERS. 

FOUNTAIN  PENS  and  STYLUS 

Paul  E.  Wirt,  Modern,  Strathcona,  etc. 

CASH  BOXES,  DOCUMENT  BOXES.' 
WASTE  and  DOCUMENT  BASKETS 
STATIONERY  HARDWARE  -Every  kind. 
PRINTERS'  and  BINDERS'  SUPPLIES. 

Brown,  Bros. 

LIMITED. 

WHOLESALE  AND  MANUFACTURING  STATIONERS 

51-53  Wellington  St.  West,  TORONTO 


Was  it  ever 
occurred  to  you 

that  the  public  are  the 
best  judges  of  what 
they  want  ?  For  85 
years 

DA  VIDS' 

CELEBRATED 

INKS 


EX.C1L.SI0R 


U    L    A    CI 


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have  met  every  demand  made  upon 
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for  quality  and  value.  Stock  and  fea 
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Marking,  Show  Card  and  Indelible 
Inks.  The  line  illustrated— Excelsior 
Stamping  Ink-  is  also  a  great  favorite- 
See  to  your  stocks.    Made  by 

Thaddeus  Davids  Co.,  New  York 

Established  1825 

BROWN   BROS.,   Limited 

Canadian  Agents,         :         TORONTO 


The  RIGHT  Pencil  Sharpener 


You  can  make  sharp,  medium  or  blunt  point. 
Sharpens   all   grades  and   all   size  pencils  and  crayons. 

ONE     YEAR     GUARANTEE 
WITH   EACH    MACHINE 

The   Weeks-Numan   Co  , 
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or  from  your  Canadian  jobber. 


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Blank  Books 

W    J.  GAGE  &  CO.,  Limited,  Manufacturers     -     82-94  Spadina  Ave.,  Toronto 

Memo.  Books 

W.  J.  GAGE  &  CO  .  Limited,  Manufacturers     -  '  82-94  Spadina  Ave.,  Toronto. 

Loose  Leaf  Ledgers,  etc. 

W.  J.  GAGE  &  CO.,  Limited.  Manufacturers     -     82-94  Spadina  Ave.,  Toronto. 

Carbon  Copy  Letter  Books 

W.  J    GAGE  &  CO.,  Limited,  Manufacturers     -     82-94  Spadina  Ave.,  Toronto. 

Copying  Letter  Books 

W.  J.  GAGE  &  CO.,  Limited,  Manufacturers     -     82-94  Spadina  Ave  .  Toronto. 

Writing  Tablets 

W.  J.  GAGE  &  CO.,  Limited,  Manufacturers     -      82-94  Spadina  Ave.,  Toronto. 

Envelopes 

W.  J.  GAGE  &  CO.,  Limited,  Manufacturers     -      82-94  Spadina  Ave.,  Toronto. 

Papeteries 

W.  J.  GAGE  &  CO.,  Limited,  Manufacturers     -     82-94  Spadina  Ave.,  Toronto. 

Writing  Papers 

W.  J.  GAGE  &  CO.,  Limited,  Manufacturers     -     82-94  Spadina  Ave.,  Toronto 

Visiting  Cards 

W.  J    GAGE  &  CO.,  Limited,  Manufacturers      -     82-94  Spadina  Ave.,  Toronto 

Invitation   and  Correspondence  Cards 

and  Cabinets 

W.  Jt  GAGE  &  CO.,  Limited,  Manufacturers     -      82-94  Spadina  Ave.,.  Toronto. 

School  Exercise  and  Practice  Books 

W.  J.  GAGE  &  CO.,  Limited,  Manufacturers      -     82-94  Spadina  Ave.,  Toronto. 

Centric  Ideal  and  Perfection  Loos$  Leaf 

Note  Books 

W.  J.  GAGE  &  CO.,  Limited,  Manufacturers     -     82-94  Spadina  Ave.,  Toronto. 

Drawing  Books  and  Note  Books 

W.  J.  GAGE  &  CO.,  Limited,  Manufacturers     -     82-94  Spadina  Ave.,  Toronto. 
WAREHOUSE  and  FACTORIES:  PAPER  MILLS: 

82-94  SPADINA  AVE.,  TORONTO.       ST.  CATHARINES,  ONT. 


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B06KSELLER    AND    STATIONER 


"WORLD" 

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"Hollywood" 

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"WORLD" 


The  "Quality"  Quintet! 


The  five  lines  of  Blotting  mentioned 
in  the  panels  of  this  Ad.  v/ill  be  found 
to  meet  every  requirement  of  your 
trade. 

They  are  durable,  of  remarkable 
absorbent  quality,  and  yield  the  dealer 
a  "well-worth"  margin  of  profit. 

For  printing  Ad-Blotters  our  special 
ALBEMARLE  "HALF-TONE" 
BLOTTING  produces  remarkably  fine 
results 

Samples  and  prices  willingly  for- 
warded  on   request.     SEND  TO-DAY. 


The  Albemarle  Paper  Mfg.  Go. 

Richmond,  Va.,  U.S.A. 


"Reliance" 

UNEQUALLED 
AT  THE 

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TX7E   are    offering    a    very 
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grade  postcards — the  kind  for 
which  the  demand  is  steadily 
are    dainty,    original    and    ex- 
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COMPARE  CA<RDS  AND  PRICES' 

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400  Law  Exchange             -             -            Buffalo..  N.Y. 

Musson  Book  Co.  Toronto,  Sole  Agents  for  Canada 

■ ■             t    i 

poofesielier  anb  Stationer 


anb  £>iUti  equipment  Journal 


A  monthly  newspaper  devoted  to  the  interests 
of    the    Bookselling    and    Stationery   Trades 


Subscription:    One  Dollar  a  Year 
Single  copies  Ten  Cent* 


VoL  XXVII 


TORONTO.  CANADA,  JANUARY,   1911 


No.  1 


Editorial  Comment 

Some  stationery  dealers  recently  asserted  that  the 
sale  of  the  picture  post  card  had  fallen  off,  but  Postmaster 
Rogers  at  Toronto  says  his  staff  found  the  number  to 
handle  during  the  recent   holiday  season   quite   as  heavy 

as  in  former  years. 

•  •         • 

There  were  279  Canadian  chartered  branch  banks 
opened  during  1910  in  Canada,  Newfoundland  and  the 
West  Indies.  As  each  branch  opened  represented  an  out- 
lay averaging  $500  each  for  stationery,  these  new  banks 
expended   for   blank    books    and    stationery    forms     alone, 

about  $140,000  last  year. 

•  •  • 

The  Retail  Merchants'  Association  of  Canada  are  ar- 
ranging a  monster  deputation  to  go  to  Ottawa  about  the 
end  of  January  to  protest  to  Sir  Wilfrid  Laurier  and  the 
government  against  the  Co-operative  Bills  introduced  by 
F.  D.   Monk  and  others.     Every  section   of  every   trade 

should  object  strenuously  to  such  "class"  legislation. 

•  •         • 

What  about  that  insurance  policy  of  yours?  Per- 
haps you  can  improve  your  rate  by  adopting  some  idea 
which  improves  the  fire-resisting  properties  of  your  store. 
It  may  not  Be  expensive,  and  will  undoubtedly  pay  for 
itself.  Have  an  understanding  with  the  man  who  sells 
you    insurance.      Get    the   best    possible   rate.      List    this 

among  the  New  Year  resolutions  that  stick. 

•  •         • 

From  every  hand  have  come  reports  of  an  excellent 
season,  if  not  the  record,  one  near  it.  Buying  has  never 
been  more  systematized,  displays  more  attractive,  or  the 
public  apparently  more  eager  for  good  books.  Now,  in 
the  breathing  spell'  of  retrospect  and  recuperation  is  op- 
portunity to  recall  possible  mistakes  of  method,  and  sug- 
gestions for  improvement  which  may  be  applied  during 
the  opening  year.  And  for  this  New  Year,  the  best  year 
yet  in  the  booktrade,  Bookseller  and  Stationer  offers  the 
heartiest  of  good  wishes. 

•  •        • 

"I  only  recently  began  to  read  trade-paper  adver- 
tising, "   wrote   a  dealer  to  Printers'   Ink   not   long-  ago. 


"I  kept  the  ads.  more  as  a  directory  of  the  trade.  But 
nowadays  there's  getting  to  be  such  live  businesslike 
stuff  in  some  trade-paper  advertising  that  I  feel  I'm  miss- 
ing something  if  I  don't  look  them  over."  This  dealer 
went  on  to  say  how  he  once  got  an  idea  from  a  live  trade 
paper  ad.  that  induced  him  to  alter  his  basic  theme  of 
doing  business.  "Some  advertisers  are  hiring  people  to 
write  their  trade-paper  ads.  who  have  such  good  ideas 
that  I  would  feel  delighted  to  take  them  out  to  lunch 
and  ask  their  advice  about  various  matters.  And  my 
trade-paper  is  more  valuable  to  me,  because  many  of  the 
ads.  are  so  full  of  real  ideas." 

•  •         • 

The  Bookseller,  London,  Eng.,  says:  "The  question 
whether  publishers  would  not  be  well  advised  to  spread 
their  new  issues  over  the  whole  year,  instead  of- confin- 
ing them,  as  at  present,  to  a  couple  of  comparatively 
short  'seasons'  has  once  more  been  raised  in  connection 
with  the  recent  political  upheaval  and  its  mischievous 
effect  upon  the  book  market.  No  one,  it  is  true,  could 
foresee  that  such  a  misfortune  as  a  December  general 
election  was  likely  to  be  inflicted  upon  the  country.  But 
the  fact  remains  that  such -disturbances,  whenever  they 
might  occur,  would  be  much  less  potentially  harmful  if 
the  publishing  'season'  continued  all  the  year  round.  And. 
quite  apart  from  any  risk  of  political  or  other  outside 
distractions,  it  is  obvious  that  indvidual  works  of  merit 
cannot  get  all  the  attention  they  deserve  when  the  year's 
new  books  are -poured  forth  in  an  overwhelming  flood 
at  certain  fixed  and  limited  periods.  All  this  is  so  evi- 
dent that,  though  established  customs  die  hard,  I  think 
we  shall  see  a  change  of  policy  in  this  matter,  though 
perhaps  a  gradual  one,  in  the  near  future." 

•  •         • 

The  Parcel  Post  Problem. 

On  another  page  of  this  issue  is  an  article  on  the 
Parcel  Post  problem,  pointing  out  just  what  effect  such 
a  measure  would  have  on  the  commercial  life  of  the 
country,  and  particularly  in  rural  communities. 

Some  readers  may  wonder  why  this  question  is  being 
exploited  just  now,  since  there  is  no  immediate  prospect 
of  a  bill  being  introduced  into  the  Canadian  parliament. 
But  Parcel   Post   is   under  consideration    in    the  United 


BOOKSELLER  AND  STATIONER 


States  and  President  Taft  has  even  gone  so  far  as  to 
favor  its  establishment  on  rural  free  delivery  routes. 
This  is  only  the  thin  edge  of  the  wedge  and  later  on,  if 
this  goes  through,  one  may  expect  to  see  parcels  mailed 
across  the  continent  just  as  cheaply  as  to  a  nearby  vil- 
lge. 

Mail-order  houses  in  Canada  will  then  likely  seek  the 
same  legislation.  But  if  Canadian  members  of  parlia- 
ment are  thoroughly  made  acquainted  'with  what  will  be 
tbe  ultimate  effect  on  the  general  welfare  of  the  country, 
it  would  be  a  simpler  matter  to  prevent  it  bing  introduced 
than  to  kill  it  after  it  is  introduced. 

Therefore,  since  "an  ounce  of  prevention  is  worth  a 
pound  of  cure,"  let  each  merchant  who  feels  that  he  is 
at  all  concerned  over  this  question,  take  the  matter  up 
with  the  member  for  his  constituency  and  gain  his  op- 
position right  away. 

There  will  soon  be  no  necessity  for  the  Parcel  Post 
on  the  grounds  that  express  rates  are  high  since  these, 
according  to  the  finding  of  the  Railway  Commission,  must 
be   reduced   to   a    reasonable   basis   within    three   months' 

time. 

*  »  « 

Trade  Papers  Win  Out. 

Toronto  assessed  the  MacLoan  Publishing  Co.  as  a 
business  concern  at  60  per  cent.,  claiming  that  the  as- 
sessment act  applied  to  daily  newspapers  only,  and  that 
trade  papers  were  not  newspapers  because  they  did  not 
give  general  news. 

The  MacLoan  Co.  at  once  entered  an  appeal  on  the 
ground  that  trade  papers  were  newspapers  within  the 
meaning  of  the  Ontario  Assessment  Act;  they  were  specia- 
lized newspapers;  being  in  the  same  class  as  the  country 
weeklies  in  furnishing  exclusive  news  for  their  class  of 
readers.  It  was  shown  that  the  best  country  weeklies 
devoted  themselves  entirely  to, their  own  field,  that  they 
gave  no  general  news  whatever,  and  The  Freeholder, 
Cornwall,  published  by  the  first  vice-president  of  the 
Canadian  Press  Association  was  produced  as  a  type  of 
the  modern  country  paper. 

The  matter  came  before  Judge  Winchester,  who  very 
promptly  decided,  on  looking  over  The  MaoLean  Co.'s 
various  publications,  that  they  -were  clearly  newspapers, 
in  that  they  gave  most  important  political,  trade  and 
general  news  of  interest  to  a  very  important  class  in  the 
country. 

Questioned  by  the  Judge,  the  official  representing  the 
city,  admitted  that  society,  religious  and  similar  publica- 
tions were  newspapers,  but  argued  if  a  publication  gave 
news  to  business  men  it  could  not  be  a  newspaper.  The 
absurdity  of  the  argument  was  so  apparent  that  the 
Judge  stopped  him,  telling  him  in  effect  that  there  was 
no  use  his  going  on;  that  news  that  interested  merch- 
ants and  manufacturers  was  news  as  much,  as  any  other 
class  of  news,  and  of  a  higher  value. 

This  is  apparently  the  climax  of  a  fight  against 
trade  newspapers  that  has  been  going  on  for  some  years, 


openly  instigated  by  certain  big  dailies,  supported  by 
leading  mail-order  houses.  The  latter  argue  that  trade 
newspapers  are  demonstrating  to  morchants  in  other 
cities  and  towns  that  advertising  in  their  own  local 
dailies  and  weeklies  and  improvement  in  their  business 
methods  will  bring  them  as  much  up-to-date  as  the  big 
city  stores.  The  people  are  being  educated  by  the  ad- 
vertising in  the  smaller  dailies  and  weeklies  to  buy  at 
home  and  they  do  not  respond  to  the  advertising  in  the 
big  dailies  as  they  used  to. 

For  years  they  tried  to  get  the  post  office  to  impose 
a  higher  rate  of  postage  and  to  harass  them  in  other 
ways  ;  but  Parliament  is  legislating  for  all  Canada  and 
not  for  Toronto  and  the  secret  influences  at  work  in  the 
department  came  to  naught. 


A   Buncoed  Town. 

Lindsay,  Ont.,  has  just  had  an  experience  which 
should  put  business  men  in  all  parts  of  Canada  on  their 
guard. 

A  short  time  ago  a  bright  young  fellow  made  his 
appearance  in  the  town  announcing  he  was  representing 
a  Cleveland  firm  that  proposed  locating  a  branch  factory 
in  Lindsay,   employing  300   hands. 

He  was  a  welcome  guest  and  the  city  council  and  the 
board  of  trade  naturally  did  all  they  could  to  assure  the 
location  of  the  proposed  factory  in  Lindsay.  A  site  was 
selected,  and  the  representative  of  the  alleged  Cleveland 
firm  was  even  able  to  draw  a  few  hundred  dollars  from 
two  of  the  local  banks.  But  this  was  followed  by  the 
withdrawal  of  Mr.  Promoter  from  Lindsay. 

The  business  and  hnanctial  men  of  Lindsay  now  real- 
ize that  they  have  been  buncoed  and  have  called  in  the 
police. 

Canada  is  just  now  a  particularly  good  camping 
ground  for  the  alleged  industrial  promoter.  There  is  pro- 
bably no  country  in  the  world  more  so.  The  ambition 
of  her  people  to  excel  as  manufacturers  is  commensurate 
with  the  rapidity  of  her  general  growth.  It  is  charac- 
teristic of  every  village,  town  and  city  in  the  country 
The  crooked  promoter  therefore  finds  his  ground  already 
prepared  for  him  when  he  appears.  But  the  experience 
of  Lindsay  will  be  avoided  if  his  bona  fides  are  ascertain- 
ed before  the  community  takes  him  to  its  heart. 
*         •         • 

BEWARE  THE  LIBRARY  VOTING  CONTEST. 

Keep  an  eye  on  those  promoters  who  are  now  in  On- 
tario selling  merchants  coupons  for  libraries  under  the 
guise  of  aiding  charitable  institutions. 

This  looks  mighty  like  the  old  trading-stamp  idea  of 
by-gone  days.  Suppose  you  spend  the  $25  or  $30  on 
booming  your  business  through  advertising,  instead  of 
handing  it,  or  80  per  cent,  of  it,  over  to  these  promoters. 

Study  the  scheme  carefully  when  it  is  presented  to 
you.  It  may  be  illegal.  Drop  us  a  line  as  soon  as  a  pro- 
moter reaches  your  town  or  city,  and  tell  us  what  you 
think  of  the  proposition — and  beware. 


The  Value  and  Importance  of  Good  and  Seasonable  Window  Displays 

Should  be  Changed  Frequently — Figure  on  Selling  Worth  Rather  than  Picturesqueness 
Value    of  Windows  Compared    with    Rest    of  Store— Britain's    Window   Display- 
Problem — Window's  Ability  to  Seli  Goods  —Window  Dresser  a  Salesman. 


"A  window  that  doesn't  get  business-  is  not  much 
good."  So  stated  a  big  Canadian  merchant  who  pays 
particular  attention  to  his  window  displays— changing 
them  frequently,  making  them  seasonable,  and  always  fig- 
uring on  a  selling  display  rather  than  a  pretty  picture. 

J.  A.  Gabel,  of  the  Chehalis  Book  and  Stationery 
Store,  says  the  object  of  window  displays  is  "to  get  the 
dime  from  the  hesitating  school  boy,  or  the  quarter  from 
mothcr-with-the-basket,  or  the  four-bits  from  father-in-a- 
hurry,  in  exchange  for  the  tablet,  or  the  papeterie,  or  the 
loose  leaf  note  book." 

The  chances  of  doing  this  on  a  100  point  basis  he 
figures  about  as  follows  : — Goods  under  counter,  one 
chance  in  a  hundred— customer  may  call  for  it  ;  goods  on 
shelf,  ten  chances  in  a  hundred — customer  may  see  and 
call,  or  clerk  may  see  and  be  reminded  to  suggest  ;  goods 
on  display  table,  fifty  chances  in  a  hundred— will  be  seen 
by  both  customer  and  clerk  and  is  a  suggestion  to  each; 
goods  in  window,  one  hundred  chances  in  a  hundred— goods 


the  length  and  breadth  of  (Jreat  Britain.  "The  more  ob- 
servant members  of  the  public,"  says  the  Daily  Graphic, 
"have  long  realized  that  the  art  of  shop-window  display 
must  be  profitable  to  the  trader,  but  the  figures  quoted  to 
Sir  Edward  Henry  by  a  deputation  jsf  London  traders  re- 
veal possibilities  which  few  people  had  suspected.  It  was 
stated  that  one  firm  of  Regent-street  jewellers  had  spent 
£12,000  in  making  their  shop  windows  attractive,  and 
that  £7,000  had  been  similarly  employed  by  a  ITolborn 
firm  of  drapers.  A  good  deal  of  additional  custom  is  need- 
ed to  pay  for  advertisement  on  this  scale,  and  we  can 
readily  understand  the  request  of  the  deputation  for  the 
assistance  of  the  police  in  controlling  the  crowd  of  shop- 
gazers.  The  trader  is  in  this  dilemma  :  If  he  fails  to 
make  his  window  attractive  he  gets  no  customers,  if  be 
makes  it  too  attractive  he  causes  an  interruption  to  the 
traffic,  and  may  find  himself  summoned  to  the  police- 
court." 

Booksellers,   stationers  and  all   merchants  are   in  busi- 


MADE-IN-CANADA'-    STATIONERY    DISPLAY   .BY    A.    J.    GREENWOOD    &  CO..    ST.    CATHARINES. 


are  already  sold  and  customer  has  only  to  come  in  to  or- 
der them  wrapped  up,  and  unless  the  store  is  dirty  or  the 
clerk  impudent,  the  money  is  practically  in  the  till. 

A  given  store  25  x  100  has  2,500  square  feet  of  floor 
space  ;  two  windows  5  x  10,  100  square  feet  window  space. 
This  window  space  is  1-25  of  total  space.  The  rental  is 
$100.  Average  cost  of  every  hundred  feet  of  space  is  $1. 
Thus  the  window  store  on  the  average  is  worth  $4  as 
against  $96  for  the  rest  of  the  store.  Actually  the  win- 
dow space  is  worth  $80  to  $20  for  the  rest  of  the  store. 
Why,  then,  don't  booksellers  and  stationers  have  better 
windows,  and  why  don't  they  take  better  care  of  the  win- 
dows they  have  ? 

Over  in  London  the  "too  attractive  shop  window" 
movement  has  become  of  widespread   interest   throughout 


ness  to  sell  goods  and  to  make  money,  to  satisfy  their 
customers  and  themselves  and  any  right  means  to  this  end 
is  only  good  business  sense.  Opportunities  overlooked  are 
just  so  much  profit  gone  to  your  rival's  cash  drawer 
The  proper  use  of  store  windows  for  displaying  wares  is 
one  of  the  most  direct  and  successful  means  of  drawing 
attention  and  getting  the  buyer's  money.  One  has  only  to 
look  at  the  universally  successful  employment- of  this 
method  to  realize  that  there  is  behind  it  a  tested  ability 
to  effect  quick  sales. 

An  ill-kept  window  is  a  perpetual  hammer  upon  the 
dealer.  It  is  the  outward,  visible  sign  of  what  may  be 
expected  within.  Nothing  seems  so  to  brand  a  store  un- 
progressive  as  a  badly  utilized  window,  one  which  remains 
the  same  month  in  and  month  out.     A  reader  would  tire 


8 


BOOKSELLER     AND     STATIONER 


of  a  magazine  or  newspaper  if  he  looked  through  it,  month 
after  month,  day  after  day,  and  found  the  same  old  pic- 
tures. Change  the  scene  once  in  a  while,  and  make  the 
most  of  display  spaces.  There  is  hardly  a  window  so 
small  but  can  be  made  a. big  factor  in  the  selling  force. 

The  good  window  dresser  must  have  the  instinct  of  a 
salesman,  he  must  understand  the  public  and  have  a  good 
knowledge  of  human  nature.  Such  a  man  will  make  an 
appeal  to  the  imagination  and  curiosity  as  well  as  good 
sound  sense,  all  of  which  properly  handled  becomes  an  ir- 
resistible selling  force. 

"Made  in  Canada"    Stationery  Window. 

During  the  recent  Christmas  holiday  season  A.  J. 
Greenwood  &  Co.,  St.  Catharines,  made  a  window  dis- 
play of  papeteries  and  general  stationery,  every  box  and 
package  of  which  was  "made  in  Canada'1'  by  Warwick 
Bros.  &  Hutter.  The  window  itself  had  a  "Christmassy" 
effect,  Santa  Claus'  head  bein»  liberally  distributed  over 
the  background,  while  paper  ornamentations  hung:  in 
festoons  from   the  ceiling. 

Papeteries  covered  rhe  floor  o>l  the  window.  The 
loxes  were  of  varied  sizes  and  grades,  and  a  good  sell- 
ing point  was  made  by  labeling  each  box  with  a  price 
card.  The  window  attracted  a  good  deal  of  attention 
and  helped  sell  many  papeteries. 

Warwick  Bros.  &)  Rutter  state  they  have  been  so  suc- 
cessful with  their  papeteries  that  they  are  preparing  over 
a  hundred  lines  for  the  coming  season  to  sell  at  from 
25c  to  $4. 

GOSSIP   OF   THE   TRADE. 

Fire  in  an  adjoining  building  damaged  the  premises 
of  McAllister  &  Watts,  wholesale  stationers,  Winnipeg, 
the  day  after  Christmas.  Water  and  smoke  played  the 
greatest  havoc 

The  employes  of  the  Central  Drug  and  Book  Store, 
Kingston,  presented  the  proprietor,  Clifford  Sine,  with 
a  rocker  during  the  Christmas   season. 

Scott's  Book  Store  at  Sydney,  C.B. ,  is  being  closed, 
the  proprietor  returning  from  business. 

Justice  Archibald,  in  a  judgment  rendered  at  Mon- 
treal, on  Dec.  20,  awarded  William  A.  Fobert  $130.55, 
to  which  he  was  entitled  as  twenty  per  cent,  commission 
for  every .  order  for  books  accepted  by  the  Cambridge 
Corporation,  through  his  agency,  and  an  additional  five 
per  cent,  on  every  "standard"  work  after  one-third  of 
the  purchase  money  had  been  paid.  His  Lordship  found 
that  the  defendants  were  entitled  to  a  reimbursement  of 
commission  paid  for  orders  cancelled  by  themselves  be- 
fore any  of  the  price  had  been  paid,  but  if  a  part  pay- 
ment had  been  made  they  were  not  so  entitled. 

T.  Timleck.  has  opened  a  stationery  and  fancy  gobds 
store  at   Stettler,    Sask. 

After  contesting  two  demands  for  assignment,  and 
making  a  struggle  to  regain  his  business  for  the  holiday 
trade,  Alexander  Bergevin,  stationer  and  dealer  in  reli- 
gious articles  and  other  supplies  at  Montreal,  has  filed  a 
consent  to  abandon  his  estate  for  the  benefit  of  his 
creditors.  The  assignment  was  made  on  demand  of  La 
Librairie  L.  J.  II.  Derome,  with  a  claim  of  $495.  George 
Heroine  was  appointed  provisional  curator.  No  state- 
ment of  assets  or  liabilities  has  yet   been  filed. 


He    was    born    in    Roxbury,     Mass.,    and    came     with 
his   parents   to  Canada   in    1905,    settling  at  Fairville,     a 


YOUNGEST   STATIONER  IN   CANADA. 
Perhaps    the   youngest    manager   of   a   book    and    sta- 
tionery  store     in     Canada    is    .lames   D.    E.    Driscoll,     of 
Fairville,    \.H.     He    is    15    years    of   age.    and    at    present 
is   looking  after  his  mother's  business, 


JAMES    D.    E.    DRISCOLL 
The    Youneest   Stationer   in    Canada- 
suburb   of  St.    John-     His  father  died   the  following  year, 
and  his  mother  opened  a  fancy  goods  store.    In  1908  the 
lad  began  to   look   after   the   business,   doing  the  buying, 
and    adding    stationery    and     toilet     articles.      The   next 


f&SSSl 

GIFTS 

«■» 

\  Complete  Assortment  of 


SEASONABLE  NOVELTIES 


Suitable  for  Gifts  for  any  occasion. 


Holiday  Gifts.    Birthday  Gifts. 


SOUVENIR  GIFTS 


Toys,  Dolls,  Harmonicas 

Always  a  Complete  Line  of  Fancy  Soaps  and  Toilet  Articles. 
Most  Complete  Stock  of  Stationery  in  St.  John. 


Tuck's  many  Novelties. 


SPORTING  GOODS  FOR  BOYS. 

DRY     GOODS     AND     DRY     GOODS     NOVELTieS. 

Fine  Millinery. 


H.  A.  DRISCOLL, 

The  Novelty  Store, 

Main  Street,  opposite  North  St.,  Fairville,  N.  B. 


year  sporting  yoods  were  added,  as  well  as  games,  toy 
books,  etc.,  and  he  intends  to  increase  his  stock  and  ex- 
tend the  business  every  year. 

The  accompanying     illustration     shows     the     dodger 
Master  Driscoll  got  out  for  the  Christmas  trade, 


BOOKSELLER     AND     STATIONER 


9 


The  Ultimate  Effect  of  Parcel  Post 

Writer  Thinks  Express  Companies  Chief 
Opponents  of  Measure — Retail  Mer- 
chants' Stand — Effect  of  System. 

A  Sam  a,  Ont.,  correspondent  of  The  Bookseller  and 
Stationer  in  a  letter  respecting  ParceV  Posit,  says: 

"You  said  in  your  last  issue  that  cheap  parcel  post 
is  desired  by  the  mail  order  houses;  very  likely.  But 
this  old  story  has  been  going  the  ;  rounds  until  it  is 
threadbare.  The  real  opponents  of  parcel  post  are  the 
express  companies,  who  do  not  want  any  interference 
with  their  present  monopoly  at   fancy  prices. 

"After  a  Rood  many  years'  experience  of  shopping  in 
small  towns  in  Ontario  I  venture  the  opinion  that  the 
local  dealer  himself  is  a  loser  by  the  excessive  cost  of 
gctt:ng  small  parcels,  not  so  much  directly,  but  in  ways 
(hat  he  does  not  perceive.  It  prevents  him  from  procur- 
ng  things  that  are  not  in  stock,  promptly,  and  at  a 
reasonable  price;  and  this  in  turn  drives  people  to  the 
catalogue  houses,  not  so  much  because  of  prices,  but  be- 
cause they  have  the  assortment. 

"Here  is  the  way  the  thing  occurs:  A  customer  asks 
for  something  that  is  not  in  stock.  It  may  be  a  special- 
ity or  a  novelty,  or  repairs,  but  anyway  it  is  not  in 
stock,  and  the  dealer  says:  'Haven't  got  it — anything 
else?'  Some  times  he  will  express  regret,  and  sometimes 
he  will  behave  as  though  the  inquiry  were  a  reflection 
on  his  methods  of  store-keeping.  So  the  customer  trjs 
another  store,  with  no  better  result;  and  then,  thrown 
on  his  own  resources,  hunts  up  the  mail  order  catalogue, 
which  is  now  as  common  as  the  big  bible  on  the  parlor 
table  used  to  be  twenty  years  ago. 

"If  he  finds  what  he  wants  he  mentally  adds  the  ex- 
press charges,  and  grumbles  at  the  expense.  Just  at  this 
point  his  attention  is  attracted  by  some  other  items, 
and  it  occurs  to  him  that  by  ordering  a  good  sized  par- 
cel he  will  save  some  freight.  Consequently  he  sends 
five  or  ten  dollars  out  of  town  when  he  only  intended  to 
send  one  or  two- 

"Needless  to  say,  this  does  not  account  for  every 
instance,  but  it  is  a  good  rule  for  local  dealers  never  to 
refuse  business  for  anything  that  can  be  procured  and  'de- 
livered at  a  fair  price.  At  present  the  express  rate  on 
small  parcels  between  Ontario  points  averages  about  $10 
per  cwt.  with  a  minimum  of  35  cents.  It  is  absurd,  and 
altogether  beyond  the  fair  cost  of  the  service,  or  the 
value  to  the  ultimate  consumer." 

The  editor  of  Bookseller  and  Stationer  was  glad  to 
receive  this  letter  because  it  gives  an  opportunity  of 
of  pointing  out  a  common  fallacy  0n  the  part  of  many- 
people.  It  shows  that  the  writer  of  that  lettter  has  also 
been  drawn  into  the  trap  skillfully  laid  by  the  quiet 
manipulations  of  the  mail  order  houses  who  are  anxious 
to  have  everyone  believe  that  the  express  companies  are 
the  only  opposition  to  such  a  measure. 

When  he  says  that  the  real  opponents  of  parcel  post 
are  the  express  companies,  he  is  mistaken.  To  prove  this 
one  has  only  to  ask  himself  the  question:  How  long 
would  it  take  to  establish  parcel  post  if  tho  merchants 
were  quite  willing  that  it  should  come?  The  great  op- 
ponents are  the  merchants,  not  the  express  companies. 
No  on©  will  undertake  to  dispute  the  inference  that  the 
express  companies  charge  fancy  prices.  This  has  been  the 
general'  impression,  and  the  finding  pf  the  Commission  ap- 


pointed to  investigate  express  conditions  in  Canada  ar- 
rived at  that  conclusion.  We  can  therefore  expect  that 
within  the  coming  three  months  some  amelioration  with 
respect  to  the  excessive  rates  charged  by  these  express 
companies,  and  consequently  we  should  not  be  able  to 
say  at  the  end  of  that  time  that  wo  ought  to  have  the 
parcel  post  on  account  of  these  high  fates. 

Where  Merchants  Err. 

What  the  writer  subsequently  says  contains  on  the 
whole  several  truths.  It  is  true  that  in  most  towns,  vil- 
lages and  country  sections.,  there  are  merchants  who  do 
not  pay  enough  attention  to  assortment  and  who  are  not 
over-anxious  sometimes  to  serve  a  customer  with  an  ar- 
ticle not  in  stock.  But  in  a  town  the  size  of  Sarnia, 
one  is  constrained  to  question  the  inference  that  frequent- 
ly he  is  unable  to  get  goods  required  from  some  merch- 
ant.. The  whole  trouble  in  connection  with  this  mis- 
understanding lies  in  the  fact  that  merchants  in  all  lines 
of  trade  do  not  advertise  their  goods  through  the  public 
press  or  otherwise,  sufficiently  to  let  the  general  public 
know  the  assortment  they  carry.  If  every  merchant 
boomed  his  own  business  in  proportion  to  the  manner 
thit  the  mail  order  houses  do,  there  would  he  very  little 
business  leave  any  town,   village  or  rural  community. 

This  is  what  the  trade  newspapers  of  the  MacLean 
Publishing  C0..  have  been  pointing  out  for  years,  and  a 
great  many  cases  are  known  where, the  mail  order  busi- 
ness has  been  greatly  reduced  simply  b*eeause  merchants 
have  adopted  more  aggressive  measures. 

To  get  back  to  the  main  issue:  the  retail  merchants 
base  their  opposition  to  parcel  post  on  the  assumption 
that  a  parcel  post  would  give  the  mail  order  concerns 
greatly  augmented  power  in, competition  with  local  mer- 
chants in  all  the  smaller  cities,  towns,  etc.,  in  every 
province. 

These  houses  have  already  appropriated  a  large  por- 
tion of  the  trade  of  a  great  many  retail  merchants.  Add 
to  their  present  advantages,  the  services  of  the  govern- 
ment in  providing  them  with  greatly  reduced  transporta- 
tion rates  and  rural  mail  delivery,  and  tho  effect  of  the 
intensified  competition  against  retail  merchants  becomes 
to  the  latter  alarmingly  evident. 

But  here  is  the  situation  in  brief;  the  question  con- 
cern's not  alone  the  survival  or  the  prosperity  of  the  re- 
tail, merchants.;  it  concerns,  through  them,  also  the  pros- 
perity and  individual  welfare  0f  our  rural  population  and 
our  smaller  cities,  towns  and  villages,  whose  merchants 
are  the  main  supporters  of  public  improvements,  of  lib- 
raries, of  the  professions  and  of  civic  progress  in  gen- 
eral. 

A  parcel  post,  therefore,  means  more  than  cheaper 
transportation  or  resistance  to  anv  extortions  on  the 
part  of  express  companies;  its  evident  vital  relationship 
to  commercial  pnd  Rplitical  conditions  in. every  commun- 
ity demands   attention. 

It   is  for  these  reasons   The   Bookseller  and    Station- 
er   maintains   that    the   contention   of  the   great   and,    so 
far,  unsurmountable  obstacle— the  retail  merchant— to  the 
parcel   post    should  be  given   proper   recognition. 
Draws  Life  From  Rural  Sections. 

What  has  been  said  above  is  fully  substantiated  by 
the  New  York  Journal  of  Commerce,  one  of  the  leading 
lights  on  trade  and  commercial  questions  in  tho  United 
States.  It  says:  "The  strongest  advocates  of  parcel 
post  are  the  large  department  and  mail  order  stores  in 
centres  of  distribution  for  merchandise.  Same  of  them 
no\y   send   catalpgu.es   and  circulars   all  over   rhe  countrv 


10 


BOOKSELLER    AND     STATIONER 


and  take  orders  by  mail,  but  their  business  is  restricted 
by  the  necessity  of  delivering  most  of  their  goods  by  ex- 
press. 

"If  they  can  get  the  government  to  carry  and  deliver 
them  a  thousand  miles  at  the  ,same  rate  as  from  the  vil- 
lage post  office  to  the  outlying  farms,  what  will  be  the 
profitable  part  of  his  trade  drying  up,  and  he  cannot 
prosper  by  merely  buying  and  selling  farm  produce.  Re- 
tail trade  in  villages  is  important  for  the  conservation 
of  community  life.  Its  prosperity  is  good  for  all  the 
neighboring  country  and  its  languishing  would  be  a  cala- 
mity. Parcel  post  would  tend  to  its  extinction  and 
counteract  the  effort  to  encourage  living  in  the  country, 
by  increasing  the  tendency  to  congregate  in  cities  and 
large  towns.  Trade  and  industrial  life  need  to  be  dif- 
fused and  not  concentrated  more  and  more,  and  the  gov- 
ernment ought  not  to  divert  its  mail  service  to  increas- 
ing congestion  and  drawing  the  life  from  rural  towns 
by  blighting  their  commercial  side." 


Does  Not  Agree  With  B.   &   S. 

S.  W.  Fisher,  of  Ladner,  B.C.,  writes  :— "The  Decem- 
ber Bookseller  and  Stationer  expresses  an  opinion  on  par- 
cels post  with  which  I  do  not  agree.  I  do  not  agree  thatJ 
it  is  class  legislation  in  the  objectionable  sense  of  that 
designation.  The  buyers  exceed  many  times  over  the  re- 
tailer and  the  masses  would  benefit  at  the  expense  of  a 
very  few  while  the  other  way  a  few  would  benefit  at  the 
cost  of  the  many. 

"Did  I  hold  the  opinion  enunciated  in  Bookseller,  I 
should  consider  myself  logically  bound  to  bemoan  the  re- 
cent decision  affecting  express  rates.  I  welcome  that  de- 
cision, however,  and  look  forward  to  a  parcels  post  " 


The   Library  Voting  Contest 

Is  the  Scheme  Sound  Business  ?  —  Promo- 
ters Reply  to  Criticism  —  Opposition  in 
Some  Quarters. 

The  "Library  Voting  Contest,"  noted  in  the  Decem- 
ber number  of  Bookseller  and  Stationer,  is  still  march- 
ing through  Ontario.  Already  contests  have  been  or  are 
being  held  at  Welland,  St.  Catharines,  Oshawa,  New- 
market, Barrie,  Uxbridge,  Orillia,  Midland,  Oakville, 
North  Bay,  Guelph,  Berlin,  Hespeler,  Collingwood  and 
St.  Marys. 

The  letter  published  in  our  last  issue  caused  some 
comment,  and  should  call  a  halt  to  those  contemplating 
entering  the  proposition.  To  counteract  the  scheme  in 
Uxbridge  where  nine  merchants  had  undertaken  to  father 
the  project,  the  other  merchants  hit  upon  something 
novel.  They  jo'ned  together  and  bought  a  piano  for 
some  $250— a  piano  made  in  Uxbridge1.  It.  didn't  cost 
each  as  much  as  $25.  They  inaugurated  a  voting  eon- 
test  on  this  piano  and  since  the  recipient  got  $250 
value — almost  10  times  the  value  of  the  library — every- 
body was  much  more  interested  in  it  than  in  the  library. 
The  piano   was   shown  in   one  of  the   windows.     Since   it 


Delighted  With  Bookseller  and  Stationer 

Fairfield,  N.B.,   Dec.  28. 
Editor,   Bookseller  and   Stationer, 

.     .     .    I   am   delighted   with  your  paper.     It    keeps 
me  informed  of  all  the  latest  ideas. 

JAMES  D.   E.  DRISCOLL. 


was  made  at  home,  the  money  all  remains  at  home — 
none  o-f  it  went  to  enrich  any  promoter  from  another 
country. 

Is  the  Contest  Good  Business? 

The  question  arises  is  this  "library  voting  contest" 
good  business  ?  A  merchant  gives  away  $30  to  aid  in 
the  purchase  of  a  library,  and  to  pay  the  promoters  who 
have  little  or  no  interest  in  the  well-being  of  the  town. 
The  merchant  expects  to  get  more  business  from  the  in- 
terest created  in  the  coupons.  Let  us  suppose  he 
makes  a  net  profit  of  6  per  cent,  on  his  turnover  ;  what 
value  of  goods  must  he  sell  in  order  to  get  back  in 
profits  his  $30  ?  This  makes  a  simple  question  in  math- 
ematics— $6  is  the  profit  on  $100  sales  ;  $1  is  profit  on 
$16  2-3  sales  ;  therefore,  $30  is  the  profit  on  $500  in 
sales.  Remember  that  this  $500  worth  of  goods  must  be 
sold  to  new  customers — customers  who  are  buying  from 
the  merchant  in  consideration  of  the  fact  that  he  is 
carrying  library  coupons. 

Is  it  worth  it  ?  Supposing  that  the  $30  had  been 
spent  in  advertising,  to  create  a  good-will — a  reputation— 
for  the  business  ;  or  that  it  had  been  used  to  purchase  a 
better  assortment  of  goods  for  the  Christmas  trade  ! 
Wouldn't  it  have  done  more  good  than  giving  these  pro- 
moters say  80  per  cent,  or  $24  of  it  ? 

If  the  merchants  of  a  town  or  city  desire  to  stamp 
out  any  such  scheme  as  this,  how  are  they  to  do  it  ?  The 
solution  lies  in  a.  committee  to  deal  with  all  advertising 
propositions  which  might  be  called  a  "Fake  Advertising 
Committee."  This  is  the  method  used  in  Winnipeg.  Let 
every  merchant  think  over  the  the  matter. 

Promoters  Reply  tov  Criticism. 

Because  of  the  publicity  given  the  methods  of  the 
promoters  of  the  "library  contests"  by  the  MacLean 
Trade  Newspapers,  Edward  Gledhill,  one  of  those  inter- 
ested in  the  National  Library  Assn.,  which  concern  is 
conducting  the  contests,  has  written  us  stating  that  the 
contest  is  a  legitimate  one  and  does  not  come  under  the 
Trading   Stamp  Act. 

"In  our  contest,"  writes  Mr.  Gledhill,  "the  coupons 
do  not  represent  a  discount  on  the  price  of  goods,  neither 
are.  they  a  premium  to  the  purchaser  thereof.  We  have 
secured  legal  advice  on  this  and  no  less  than  12  magis- 
trates and  crown  attorneys  have  told  me  that  we  were 
within  the  law.  Here  is  a  letter  from  our  solicitors  in 
Toronto  which  shows  you  that  in  their  opinion  our  con- 
test is  perfectly  legal. 

"So  far  as  our  profits  are  concerned,  we  supply  a 
library  of  from  125  to  175  books — never  less  than  125 — 
and  these  are  books  of  standard  writers.  We  also  supply 
sectional  bookcases  with  from  4  to  10  sections — 
never  less  than  4 — of  good  quality.  These  arc  all  pur- 
chased from  a  furniture  dealer  in  each  town  or  city 
where  we  are  holding  a  contest.  In  addition  to  this  we 
provide  the  coupons,  pay  for  an  advertisement  for  5 
months  in  a  paper  in  each  centre,  and  pay  our  salesmen." 

How  One  Merchant  Offset  the  Contest. 

In  Collingwood  opposition  has  come  to  the  "Library 
Contest"  from  a  druggist,  Dr.  Connolly,  who  has  been 
using  the  local  newspapers  advertising  that  he  is  buying 
the  contest  votes  at  25  cents  a  hundred,  and  giving 
double  the  number  of  votes  for  goods  purchased  in  his 
store.  Dr.  Connolly  states  that  during  the  day  after  the 
first  advertisement  was  published,  people  began  to  flock 
into  his  store  to  sell  him  coupons  which  he  gave  out 
again  at  half  the  price  of  the  merchants  who  are  in  the 
original  contest. 


BOOKSELLER     AND     STATIONER 


11 


Port    Arthur's    New    Book    Shop 

Splendid  Business  Premises  Recently 
Opened  by  W.  H.  Arthur  —Convenient 
Arrangement  of  Stock  —  Tasty  Interior 
Fittings. 

The  accompanying'  photogravure  shows  the  interior 
of  W.  H.  Arthur's  new  book  store  at  Port  Arthur,  into 
which  he  moved  his'  stock  in  time  for  the  Christmas 
season.  There  are  many  who  regard  this  store  as  one 
of  the  finest  book  shops  between  Toronto  and  the  Pacific 
Coast.  The  illustration  tak.es  in  about  half  the  floor 
space.    The   actual   dimensions    are    35   feet   frontage,     60 


electric  incandescent  lights.  The  bottom  of  the  window 
is  about  three  feet  above  the  ground.  Tlie  window  con- 
tains two  plate  glass  shelves,  so  that  three  displays  can 
be  made,  all  within  easy  view  of  passers-by.  The  win- 
dow is  very  handy  for  small  displays,  such  as  toys  and 
novelties  ;  while  it  is  also  handily  utilized  for  books,  es- 
pecially where  it  is  desired  to  feature  a  single  work  by 
some  well-known  author. 


The  Canadian  Almanac. 

The  1911  edition  of  the  Canadian  Almanac,  which  is 
its  sixty-fourth  year,  is  being  distributed  by  the  Copp, 
Clark  Co.,  Limited.     This  handy  volume,  on  account    of 


INTERIOR  OF  W.  H.  ARTHUR'S  NEW  BOOK  SHOP  AT  PORT  ARTHUR. 


feet  deep,  and  16  feet  high.  There  is  also  splendid  win- 
dow space,  which  takes  in  the  whole  front  of  the  store 
and  about  ten  feet  of  the  side. 

The  store  fittings  while  not  elaborate  are  in  good 
taste  and  the  arrangement  of  the  stock  for  convenience 
sake  could  hardly  be  improved  upon.  A  system  of  incan- 
descent ceiling  lights  makes  the  interior  bright  at  night 
as  it  is  by  day. 


A  Pillar  Window. 
Chatham,  Ont.,  Jan.  10.— G.  W.  Sulman's  "Bee-Hive" 
at  Chatham,  has  rather  a  novelty  in  the  shape  of  a  pillar 
window.  Mr.  Sulman's  is  a  large  corner  store,  and,  in 
remodeling,  a  deep  entrance  was  made  at  the  corner  of 
the  building.  This  left  room  on  the  extreme  corner  for  a 
pillar  window  the  full  height  of  the  first  storey  ;  the  cus- 
tomers to  enter  the  store  passing  on  either  side  of  this 
window.  The  window  is  about  three  feet  square,  the  in- 
side corner  nearest  the  door  being  cut  of!  a  little,  making 
the  window  five-sided.  The  window  is  glazed  on  all  five 
sides  except  the  narrow  side  opposite  the  door,  which  is 
set  with  a  mirror  running  the  full  height.  On  each  side 
of  this  mirror,  running  from  top  to  bottom,  is  a  row  of 


the  unusually  valuable  information  it  contains  about 
Canada,  is  indispensable  to  every  office  and  library  in  the 
Dominion.  Included  in  the  five  hundred  and  four  pages, 
which  make  up  the  Almanac  are  two  engaved  maps  of 
the  Provinces  of  Ontario  and  Quebec  about  eight  by 
eleven  inches  each.  These  maps  show  all  the  railways 
and  principal  towns  and  are  lithographed  in  colors.  All 
the  usual  features  arc  present,  including  the  complete 
customs  tariff,  banks  with  branches  and  names  of  man- 
agers, list  of  post  offices,  newspapers,  and  clergy  of  all 
denominations.  There  is.  as  well  a  compendium  of  in- 
formation covering  the  social,  business,  professional  and 
political  life  of  Cana«'a  arranged  in  a  most  convenient 
form. 


Compliments  of  the  Trade. 

Bookseller  and  Stationer  has  received  during  the 
past  couple  of  weeks  holiday  R-rcetintr  cards  from  S.  T. 
Buckham,  of  Thddeus  Davids  Co.,  New  York;  Gordon 
&  Gotch,  news  and  advertising  agents,  London.  Fn^.. 
and  the  Rolland  Paper 'Co.,  Montreal. 


Notes  About  the  Stationery  Dept. 

New  Goods  and  New  Agencies  Gossip 
of  the  Stationery  Houses — Origin  of  the 
Stationer. 


"Stationery"  has  etymologically  as  much  to  do  with 
standing  as  has  "stationary."  The  original  stationers. 
or  stationarii,  were  so  called  because  they  sold  their  books 
upon  stalls  or  "stations" — in  London  round  about  old 
St.  Paul's  Cathedral,  in  some  cases  against  the  walls 
of  the  cathedral  itself.  This  is  one  of  many  trades  the 
names  of  which  have  no  direct  allusion  to  the  commodities 
sold. 


The  accompanying  cut  gives  but  a  hint  of  the  attrac- 
tice  calendar  for  1911  now  being  sent  out  by  The  Cart- 
er's Ink  Company,  Boston.  It  has  the  special  Carter  pad 
conveniently  arranged  with  "next  month"  and  "last 
month"  on  the  same  leaf  as  the  "present  month,"  which 
is  about  as  handy  as  any  made.  This  has  been  identified 
with  all  recent  Carter  calendars.  The  calendar  is  a  con- 
venient  desk   size  with   a   brown  background   upon   which 


Stationery 


well  known  to  all  users  of  and  dealers  in  Carter's  Inks 
is  seen  back  of  the  typewriter.  ■  One  will  be  mailed  to 
anyone  who  has  not  already  received  it  for  the  asking. 

® 
The  "Only"  Paper  Clip. 
The  paper  clip  illustrated  herewith  is  made  of  thin, 
tough  metal,  very  flexible,  yet  so  tough  that  it  can  be 
bent  backward  and  forward  hundreds  of  times  without 
breaking,  thus  enabling  the  clip  to  be  used  repeatedly 
without   los9   or   waste.      The    directions     for   using   the 


"Only"  clip  are  given  by  the  manufacturers  as  follows  : 
Place  the  clip  over  the  corner  of  papers  to  be  fasten- 
ed together,  then  bend  down  the  raised  portion  of  clip, 
and  next  bend  over  the  corner  of  the  papers.  It  will 
then  be  found  that  the  fastening  is  flat  and  secure.  When 
it  is  desired  to  remove  it,  the  "star"  end  should  be  bent 
up  twice,  when  it  can  be  readily  removed,  and  is  ready 
for  repeated  use.  The  new  clips  are  put  up  in  boxes  of 
100,  500  and  1,000  each.  A  trial  box  containing  100 
clips  will  be  sent  for  10  cents,  and  special  prices  will 
be  quoted  to  the  trade  by  A.  R.  MacDougall  &  Co.,  42 
Adelaide  St.  West.,  Toronto,  who  are  sole  agents  for 
Canada  for  the  makers,  the  West  Co..  Philadelphia. 
Penna. 


Interesting  Offering  to  Stationery  Trade. 
An  offer  of  more  than  ordinary  interest  is  being  made 
to  the  stationery  trade  by  the  manufacturers  of  "Crayo- 
graph"  crayons  to  stimulate  the  sale  and  to  increase  the 
demand  for  these  crayons.  They  are  advertising  that 
with  every  order  for  a  gross  of  packages  of  "Crayo- 
graph"  placed  by  a  stationer  the  makers  will  for  one 
dollar  present  a  geographical  globe,  twelve  inches  in 
diameter  and  three  feet  in  circumference,  lithographed 
in  ten  colors  and  mounted  on  a  handsome  weathered  oak 
stand.  The  globe  could  be  disposed  of  for  from  $2.50 
up  as  it  contains  no  advertising  matter  and  is  valued  at 
$5.00.  This  offer  is  open  to  retail  stationers  and  par- 
ticulars may  be  obtained  throug-h  the  wholesale  trade. 
"Crayograph"  crayons  lay  claim  to  being  non-poison- 
ous, full  of  lustre,  clear  and  true  and  capable  of  being 
blended.  The  crayons  are  light,  strong  and  durable  and 
in  the  end  are  reckoned  cheaper  than  othors  costing  half 
the  price,  because,  their  lasting  qualities  are  more  than 
doubled. 


Waverley  Pens  in  Canada. 

the  picture  in  colors  stands  out    prominently.     This    pic-  A.    Roy    MacDougall    has    returned    from    his    annual 

ture  shows  an  "fdr;il"  stenographer  inspecting  work  done  business  trip  to  Europe,  and  has  brought  with  him  the 
with  her  Ideal  Carbons  and  Ribbons  and  saying  "After  Canadian  agency  for  Macniyen  &  Cameron.  Ltd.  This 
all  no  copies  like  Carter's."  The  "Old  Bookkeeper"     so      firm  are  makers  of  pens,  ink  and  envelopes,  papeteries, 


BOOKSELLER    AND    STATIONER 


13 


blank  books,  writing  tablets,  etc.,  with  four  factories  in 
Great  Britain.  At  "Waverley  Works"  in  Edinburgh,  the 
home  office  of  the  company,  they  make  blank  book  speci- 
alties and  writing  tablets;  at  Birmingham  they  have 
their  pen  factory,  where  they  make  their  "Waverley" 
fountain  pens,  and  at  Leith  are  two  factories:  one  where 
they  make  envelopes  and  papeteries,  and  the  other  where 
they  make  their  "Waverley"  ink.  The  company's  Lon- 
don office  is  at  30  Shoe  Lane. 

A.  R.  MacDougall  &  Co.  will  carry  in  Toronto  a  full 
stock  of  "Waverley,"  "Owl"  and  "Pickwick"  pens, 
as  well  as  cheaper  grades  of  steel  pens.  Orders  for  Spec- 
ial Imprint  pens  and  other  lines  will  be  filled  direct  from 
the  factories.  Macniven  &  Cameron,  Ltd.,  are  reckoned 
one  of  the  most  reliable  firms  in  the  Old'  Country.  They 
have  been  established  since  1770. 


New  Stationery  Catalogue. 

Stationers  are  now  able  to  give  more  attention  to 
their  staple  stock,  which  has  been  more  or  less  neglected 
during  the  past  few  weeks.  Tn  sorting  up  they  should 
find  Buntin,   Gillies  &  Company's  catalogue  of  great  ser- 


card  and  blotter.  Ruled  lines  for  name  and  address  are 
on  the  top  side.  For  home  use  they  could  be  used  for 
labelling  medicines,   preserves  and  packets   to  be  stored  ; 


vice.  In  it  is  carefully  described  and  illustrated,  a  com- 
plete range  of  office,  schoyl  and  household  stationery,  spe- 
cial attention  being  paid  to  loose  leaf  and  card  index 
supplies,  a  great  deal  of  which  will  be  required  during 
the  next  few  months.  This  catalogue  may  be  obtained 
by  any  dealer  making  request. 

® 

New  Cards  and  Calendar  Pads. 
Tho  jobbing  trade  will  be  interested  in  the  new  line 
of  tally  cards,  dinner  cards,  price  cards,  bridge  and  500 
score  pads  and  calendar  pads,  ,produoed  by  The  Chas.  H. 
Elliott  Co.,  of  North  Philadelphia.  The  complete  line  is 
ready  and  the  salesmen  of  this  house  will  be  on  the  road 
early  in   January. 

9 

Baggage  and  Household  Tags. 
A  convenience  for  householders  and   travelers  are   the 
Pynkwasher  tags  sold  in  Canada,  by  the  Copp,  Clark  Co. 
These  tags  are  put  up  twelve  in  a  package,  complete  with 


and  for  baggage  taken  on  a  journey  should  prove  con- 
venient to  travelers,  tourists,  campers,  sportsmen  and 
prospectors. 

® 

Stationery   Trade   Notes. 

G.  R.  Warwick,  president  of  Warwick  Bros.  &  Rufc- 
ter,  returned  recently  from  a  visit  paid  to  the  markets 
of  Europe,  where  he  purchased  supplies  for  the  next 
Christmas  season.  He  reports  a  satisfactory  trade  feeling 
abroad,  and  has  high  hopes  for  business  during  the  pres- 
ent season. 

Fisk,  Davey  &  Co.,  Birmingham,  Eng.,  have  appoint- 
ed A.  R.  MacDougall  &  Co.,  agents  for  their  products  in 
Canada-  This  company  is  one  of  the  largest  manufactur- 
ers of  paper  fasteners,  drawing  pins  and  letter  clips  in 
the  world.  A.  R.  MacDougall  &  Co.  will  carry  a  full 
stock  of  their  lines  in  Toronto,  and  will  be  in  position 
to  quote  prices  either  from  their  factory  in  Birmingham 
or  f.o.b.  Toronto. 

A.  R.  MacDougall  &  Co.  have  taken  on  two  new 
travelers  this  year  to  carry  their  stationery  lines — W.  E. 
Papst,  who  will  cover  Western  Ontario,  and  east  of  To- 
ronto, including  Quebec  and  the  Maritime  Provinces;  and 
L.  W.  McWalters,  who  will  look  after  Western  Canada. 
These  salesmen  are  well  acquainted  with  the  trade 
in  the  territories.  Mr.  MacDougall  will  look  after  the 
trade  in  Toronto,  Montreal,  Ottawa,  Hamilton  and 
London- 

The  L.  E.  Waterman  Co.  Ltd.,  Montreal,  haye  or- 
ganized a  contest  for  retail  dealers  and  others,  readers 
of  their  house  organ,  the  "Pen  Profit."  They  are  offering 
ten  rewards  from  $25  down,  to  the  persons  sending  in 
what  they  think  is  the  most  helpful  suggestion  or  idea 
obtained  from  each  one  of  the  18  pages  of  their  Chi  ist- 
mas  1910  issue;  also  for  the  best  single  suggestion  for 
improving  the  publication.  This  is  a  chance  for  dealers 
or  their  clerks  to  earn  a  few  dollars  easy  money.  The 
Waterman  Co.  will  send  particulars  to  inquiriers. 

An  event  of  importance  to  sportsmen  and  of  interest 
to  the  bookselling  trade  took  place  at  St.  Lambert,  near 
Montreal,  'on  December  17,  when  the  Junior  Rugby  Foot- 
ball championship  of  Canada  was  pulled  off  between  the 
St.  Lambert,  team,  the  Quebec  champions,  and  the  Ham- 
ilton Junior  Tigers,  champions  of  Ontario.  The  event 
was  so  late  in  the  season  that  there  was  plenty  of  snow 
on  the  ground  while  the  thermometer  in  the  neighborhood 
of  zero  helped  to  make  things  interesting  for  both  play- 
ers and  spectators.  The  game  took  place  close  to  the 
Canadian  factory  of  the  L.  E.  Waterman  Co.  and  the 
manager,  Mr.  Kastner.  kindly  provided  hot  coffee  and 
refreshments  for  the  players,  who  were  also  treated  to 
a  visit  through  the  factory  and  each  presented  with  a 
Waterman  Ideal  Pen. 


14 


BOOKSELLER     AND     STATIONER 


El _•    M  ""PL     '„    r^n^^J',**    R,,^,'««o^      Besides  being   assistant  to  Mr.   Button,   Mr. 
nlargmg  1  heir  Canadian  business   cover  the  tefritory  east  from  Toronto  to  Ne 


Cassell  &  Co.  Branching  Out — Reorganize 
Their  Sales  Force  —  Confine  Efforts  to 
Own  Books,  Magazines  and   Periodicals. 

With  the  beginning-  of  the  year  1911  Cassell  &  Co. 
have  reorganized  their  Canadian  business  and  are  able  to 
ensure  prompt  service  in  all  its  aspects. 

Being  publishers  of  practically  every  kind  of  book, 
magazine  and  periodical — lines  which  cover  every  field  of 
thought,  and  which,  therefore,  require  individual  effort— 
the  company  find  themselves  in  the  unique  position  of 
being  one  of  the  few  book,  and  magazine  publishing 
houses  in  Canada  relying  solely  upon  their  own  lines  for 
maintenance. 

Cassell  &  Co.  opened  their  Canadian  branch  house  at 
Toronto  on  July  1,  1907,  and  two  years  ago,  because  of 
increased   business    were    forced  to   almost  double    their 


wfoundland, 
including     Toronto.      Mr.    Boyd  is   a  bookseller   of    long 


HENRY    BUTTON 
Canadian   Manager  for  Cassell  &  Co. 

stocking  capacity.  To-day  their  staff  is  four  times  as 
large  as  when  they  started. 

Up  to  the  end  of  1910  McLeod  &  Allen  looked  after 
Cassell's  publications  through  their  traveling  represen- 
tatives, but  from  now  on  the  company  wrill  send  out 
their  own  salesmen. 

Henry  Button,  who  launched  the  Canadian  business 
for  Cassell  &  Co.,  and  who  has  successfully  catered  to 
its  growth  since  that  time,  will  continue  to  manage  the 
busriness,  and  will  have  as  assistant  Edward  J.  Boyd, 
who  is  well-knowrn  to  the  book  trade,  having  until  the 
end  of  1910  represented  Thomas  Y.  Crowell  &  Co.,  of 
New  York. 

Mr.  l'oyd  has  a  practical  as  well  as  an  intimate 
acquaintance  with  general  literature  and  is  in  the  best 
sense  an  ardent  book  lover.  He  organized  and  managed 
the  Booklovers'  Library  in  New  York  and  Toronto,  and 
assisted  in  its  establishment  in  other  cities.  He  .was 
connected  with  that  organization  for  12  years,  and  for 
a  time  was  manager  of  the  sales  department,  purchas- 
ing and  disposing  of  all  the  books  required  for  and  used 
in  its  service,  the  purchases  averaging  $25,000  monthly. 


EDWARD    J.    BOYD 
Assistant   Manager   and   Eastern   Representative. 

standing   and  is   qualified   to   suggest   to   the  trade  ideas 
that  may  be  of  value  to  them. 

The  west  will  be  looked  after  by  Geo.  Smithers,  who 
has  already  gone  to  his  territory.  Beginning  at  Fort 
Arthur    Mr.    Smithers    will    work    through    to    the    coast 


GEORGE    SMITHERS 
Western   Traveling   Representative. 


and  back  again.  "George"  wTent  to  Cassells  from  The 
Musson  Book  Co.,  and  was  the  former's  first  Canadian 
appointment.  He  has  superintended  the  stock  and 
shipping  departments,   and   is  conversant   with  the  com- 


BOOKSELLER  AND  STATIONER 


15 


pany's  linos.  He  is  popular  among  the  Toronto  trade 
and  it  is  expected  he  will  prove  equally  so  among  the 
trade  in  the  west.  He  is  still  a  young  man,  but  never- 
theless is  qualified  to  represent  such  an  old  established 
and  reputable  house  as  Cassell  &  Co. 

Cassell  &  Co.  have  been  so  successful  with  their  two 
Canadian  books — "Faith  of  a  Layman"  and  "Janey 
Canuck""— that  they  intend  to  make  the  publishing  of 
Canadian  works  a  feature  of  their  business. 

The  offices  have  been  overhauled  and  a  new  subscrip- 
tion department  and  sample  rooms  have  been  opened  in 
which  are  displayed  a  complete  range  of  samples  of  all 
their  publications. 


The   B.C.    Extra    Provincial   Tax 

How  the  Trade  at  the  Coast  Regard  the 
Working  of  the  Impost  on  Outside  Cor- 
porations— Principle  Wrong,  but  no  Hard- 
ship. 

The  British  Columbia  Extra  Provincial  Tax  on  out- 
side corporations  has  been  the  source  of  a  great  deal  of 
comment  throughout  the  whole  of  Canada,  and  many  com- 
plaints have  been  made  regarding  its  enforcement,  par- 
ticularly by  manufacturers  in  the  east. 

The  booksellers  and  stationers  of  British  Columbia 
were  recently  asked  to  express  their  opinion  in  regard  to 
the  working  of  the  Act,  but  the  majority  of  the  trade  in 
that  province  preferred  to  remain  unquoted.  In  general 
they  do  not  uphold  the  morality  of  the  principal,  but  at 
the  same  time  they  do  not  agree  that  it  has  worked  a 
hardship. 

McKae  Bros.,  of  Prince  Rupert,  state  that,  "Regard- 
ing the  tax  on  outside  corporations  doing  business  in 
B.C.,  the  only  way  in  which  this  has  directly  affected  us 
is  that  in  a  few  instances  we  have  been  obliged  to  send 
cash  with  orders  to  firms  that  considered  they  would  be 
infringing  on  the  law  otherwise.  It  seems  to  us  it  is  un- 
called for  legislation." 

C.  R.  Macdonald,  stationer  and  druggist,  of  Revels- 
toke,  said  that  "so  far  in  the  interior  here  it  has  had  no 
effect  on  the  trade  as  the  stationeryhouses  have  all  paid 
the  tax,  and  we  see  them  as  usual.  In  other  lines  I  do 
not  think  it  has  worked  a  hardship,  though  I  do  not  at 
all  agree  with  the  system.  We  are  heavily  taxed  here 
anyhow — property,  income,  stock,  etc. — and  see  no  reason 
why  the  government  should  impose  an  outside  tax  pre- 
sumably to  protect  a  few." 

The  stationery  travelers  who  come  close  to  the  pulse 
of  trade  do  not  seem  to  be  much  concerned  about  the  tax. 
H.  C.  Woods,  representing  Warwick  Bros.  &  Rutter,  says: 
"I  cannot  recall  any  instance  where  any  bookseller  or 
stationer  has  ever  mentioned  the  fact  of  the  tax  being  a 
hardship  or  otherwise.  I  think  that  in  many  cases  the 
tax  is  not  understood,  as  it  is  only  a  registration  fee  and 
not  an  annual  tax,  as  some  people  have  reported  all  over 
the  country.  I  think  that  in  most  cases  where  there  has 
been  so  much  said  in  regard  to  it  that  the  complaints 
have  come  from  firms  who  have  their  lines  in  the  hands 
of  commission  men  who  may  have  from  5  to  10  lines,  and 
are  doing  perhaps  a  small  business  for  each  firm.  Of 
course  each  one  of  these  firms  is  compelled  to  register. 
At  the  same  time  each  may  be  a  large  concern  capitalized 
at  a  large  amount,  and  the  business  which  they  may  be 
doing  in  British  Columbia  through  commission  men  no 
doubt  does  not  pay  them.  The  result  is  that  a  howl  is 
heard  from  both.  This,  I  think,  you  will  find  the  source 
of   a   good   many   complaints  ;    more   so   in   hardware   and 


other  lines  than  in  the  stationery  trade,  as  every  sta- 
tionery manufacturer  has  a  bona  fide  representative  cover- 
ing British  Columbia,  and  the  registration  "  fee  is  not 
looked  upon  as  a  hardship  once  it  has.  been  established  as 
a  law  of  the  province. 

No  Specific  Example  of  Suffering. 
1  cannot  as  yet  put  my  finger  on  any  specific  ex- 
ample where  I  could  say  that  I  have  suffered  as  a  result 
of  the  tax  on  outside  corporations  doing  business  in 
this  province,"  writes  S.  W.  Fisher,  oT  Fisher's  Drug 
and  Book  Store,  Ladner.  "1  take  it,  .however,  that  the 
object  is  a  means  of  taxation  for  the  province,  that  it 
more  or  less  protects  corporations  located  in  this  pro- 
vince, and  that  the  incidence  of  the  taxation  will  fall 
on  the  retail  dealer,  who  in  many  lines  at  popular  prices 
will  be  unable  to  shift  the  increased  price,  which,  how- 
ever, will  be  small,  if  the  amount  of  goods  distributed 
by  an  outside  corporation  is  large.  This,  of  course,  is 
assuming  that  outside  corporations  increase  their  sell- 
ing price  by  the  amount  of  the  tax  over  their  previous 
selling  prices. 

"The  tax  may  keep  out  some  competing  firms,  but 
not,  I  think,  those  larger  ones  whose  competition  is 
most  likely  to  reach  this  far.  The  stronger  the  kick 
from  the  outside  corporations  and  the  less  from  the  re- 
tailer here,  the  more  I  imagine  the  tax  must  be  borne 
by  the  outsiders. 

"In  principle,  however.  I  object  to  it,  believing  in 
entire  freedom  of  competition  and  quality  of  goods  alone 
counting.  I  can  hardly  see  the  consistency  of  the  On- 
tario   Protectionists  objecting  to  it." 

RECEPTION  TO  MRS.  McCLUNG. 

A  unique  luncheon  and  reception  was  given  by  William 
Briggs  in  honor  of  Mrs.  Nellie  L.  McClung,  the  author  of 
"Sowing  Seeds  in  Danny"  and  "The  Second  Chance," 
just  before  Christmas  when  that  lady  visited  Toronto. 
The  luncheon  and  reception  were  held  in  the  board  room 
of  the  Methodist  Book  &  Publishing  House  in  Wesley 
Building.  Invitations  were  sent  out  to  the  lady  authors 
resident  in  Toronto,  who  have  published  books  through 
William  Briggs,  and  in  addition  there  were  present  the 
heads  of  the  various  departments  of  the  publishing  house. 
Among  those  present  were  Mrs.  Jean  Blewett,  Mrs.  Dill, 
Miss  Amy  Campbell,  Miss  "Mary  Sanderson,  Miss^Camilla 
Sanderson,  Miss  Marjory  MacMurchy,  and  Mrs.  E.  Jeffers 
Graham.  After  all  had  partaken  of  the  goodly  things  sup- 
plied by  the  caterer,  Dr.  Briggs  as  toast  master  made  an 
address  on  authors  and  publishers  in  general,  after  which 
he  called  upon  the  heads  of  the  various  departments  and 
the  authors  present,  many  of  whom  spoke.  The  guest  of 
honor  was  introduced  and  after  speaking  at  some  length 
she  favored  the  assembly  with  a  selection  from  her  'Sow- 
ing Seeds  in  Danny"  which  was  very  much  appreciated  by 
those  present. 

System  How  Book. 
A  new  book  entitled  "How  to  Write  Letters  That 
Win,"  has  recently  been  published  by  System,  Chicago- 
This  is  one  of  the  most  up-to-date  books  on  the  subject 
in  general  circulation.  Many  business  letters  are  sent 
out  which  are  not  received  well,  simply  because  the  ap- 
pearance of  the  page  is  untidy.  Office  managers  '  and 
those  engaged  in  general  correspondence  will  find  thi9 
book  well  worth  while  to  read. 


The  book  and  stationery  stock  in  the  wholesale  de- 
partment of  Granger  Freres,  Ltd.,  was  damaged  by  fire 
last  .month.    It  was  insured. 


16 


BOOKSELLER    AND    STATIONER 


Interesting  Picture  Post  Card  News 

Notes  of  High  Grade  Cards  and  Holiday 
Art  Publications — Playing  Cards,  Royal 
Christmas  Cards  and  Historical  Post  Cards. 


The  greeting  cards  sent  out  by  the  crowned  heads  of 
Europe  during  the  recent  holiday  season  ran  much  to  his- 
torical subjects. 

Queen  Mary's  Christmas  card  represented  Prince 
Charlie  taking  leave  of  Flora  Macdonald  on  his  escape 
from  Scotland. 

Queen  Alexandra's  showed  the  landing  of  King  Canute, 
and  King  (Jeorge's  was  different  from  those  favored 
by  his  Bather,  .as  King  Edward  liked  Christmas  jollity  or 
religious  subjects.  Henry  the  Eight  .  visiting  Cardinal 
Wolsey  at  Hampton  Court  was  the  subject  the  King 
favored. 

Emperor  William  of  Germany  had  Charles  the  Second 
embarking  from  Holland  aboard  the  Royal  Charles  on 
his  restoration,  produced  on  his  card.  The  marriage  of 
Edward  the  First  and  Eleanor  of  Castile  was  selected 
by  the  Queen  of  Spain,  and  the  Queen  of  Italy  chose  'the 
Madonna  and  Child. 

® 


The 


Post  Cards  of  Distinctive  Type. 

accompanying    illustrations      give  only   a   slight 


idea  of  the  beauty  of  the  distinctive   line   of  post  cards 
published  by  H.  L.  Woehler.  Buffalo.  N.Y.    Those  seeking 


Copyright  H.  L.  Woehler 


post  cards  of  character  for  an  exclusive  trade  will  be  in- 
terested   in    the    various    sample.-    shown.       The    Woehler 

*  » 

cards  are  out   of   the   ordinary   not   only    in   design,     but 


- 


Copyright  H.  L.  Woehler 

because  they  are  all  steol  die  embossed  on  linen  card- 
board. For  Easter,  St.  Valentine's  Day,  St.  Patrick's 
Day,  Washington's  Birthday  and.  general  greeting  a  num- 
ber of  exclusive  and  novel  designs  are  shown. 


New  Calendar  Line. 
W.  D.  Henry  has  associated  himself  with  the  Celebrity 
Art  Co.,  Boston,  publishers  of  popular  pictures.  Mr. 
Henry  will  have  entire  charge  of  their  new  department  for 
the  manufacture  of  calenders  and  valentines.  He  needs  no 
introduction   to  the   trade  as  he  has  been   identified   both 


W.  D.  HENRY 

Recently  Associated  with    the  Celebrity 
Art  Co..  Boston. 


as  designer  and  salesman  for  many  years,  and  is  recogniz- 
ed as  one  of  the  most  successful  designers  on  the  con- 
tinent. 

iNo  expense  will  be  spared  to  put  on  the  market  the 
coming  season,  one  of  the  strongest  lines  of  calendars  over 
shown.    Full  information  as  to  this  will  be  given  later 

® 

French  History  on  Post  Cards. 

In  France  they  have  transformed  the  souvenir  post 
card  into  a  thing  of  historic  and  artistic  interest.  Over 
there,  a  person  can  buy  a  post  card  containing  a  repro- 
duction of  some  historic  document  or  the  autograph  let- 
ter of  some  historical  character.  If  one  buys  a  complete 
set  of  them  he  will  have  .almost  a  documentary  history 
of  France. 

They  are  reproduced  on  handsome,  cream-colored,  rag- 
ged-edged post  cards  that  are  in  themselves  a  delight  to 
the  eye.  Each  autograph  letter  so  reproduced  has  on  it — 
inset — the  picture  of  the  ruler,  statesman,  or  general  who 
wrote  it.  iSome  of  the  public  documents  reproduced  are 
similarly  illustrated'  with  portraits.  The  photographs 
were  made  chiefly  from  documents  in  the  National 
Archives.  Any  one  who  is  interested  in  any  particular 
phase  of  French  history  can  get  at  small  cost  a  handsome 
and  valuable  collection  of  documentary  extracts  relating 
to   that  time. 

At  one  stroke  the  purchaser  can  get  not  only  a  por- 
trait of  Joan  of  Arc.  but  also  the  parliamentary  record 
of  the  news  of  the  taking  of  Orleans,  photographed  from 
the  ancient  register  of  Paris;  or,  if  a  picture  of  the  Bas- 
tile  is  desired,  along  with  it  there  is  a  reproduction  of  the 
order  for  its  demolition  issued  two  days  after  its  capture. 


Publications  at  Turn  of  Year 

Books  Published  During  Closing  Days  of 
1910  —Number  of-  New  Productions  Show 
Decline — Holiday  and  Boys'  Books  Heavy. 

The  close  of  every  year  brings  with  it  a  decline  in 
the  number  of  productions,  and  in  this  regard  there  was 
no  exception  during  the  closing  days  of  1910.  The  year 
was  a  voluminous  one  in  the  number  of  new  books,  and 
throughout  the  fall  the  new  publications  kept  crowding 
cut  quite  recent  works.  The  past  Christmas  season  saw 
an  immense  ottering  of  titles.  On  the  whole  publishers 
express  satisfaction  with  the  past  year,  and  while  it  is 
yet  too  early  to  hazard  a  guess  for  1911,  the  year  is 
opening  out    well. 

The  Macmillan  Company. 
The  books  published  by  Maemillans  during  December 
make  quite  a  lengthy  list.  They  include:  "The  Life  of 
Benjamin  Disraeli,"  by  Wm.  F.  Monypenny;  the  now  edi- 
tion of  "The  American  Commonwealth,"  James 
Bryce  ;  "Our  Village,"  by  Mary  Russell  Mit- 
ford  ;  '"Life  in  the  Roman  World  of  Nero 
and  St.  Paul,"  by  T.  G.  Tucker  ;  "Lectures  on  the 
French  Revolution,"  Lord  Acton;  "Peeps  at  Many  Lands 
— Russia,  Denmark.  Ceylon,  Korea;"  "Peeps  at  Great 
Cities — Paris;"  "'Nigerian  Studies,"  R.  E.  Dennett; 
"Italian  Fantasies,"  Israel  Zangwill;  "A  Text  Book  of 
General  Bacteriology,"  Frost  and  Campbell;  "An  Intro- 
duction to  Zoology,"  Robert  W.  Hegner;  ^'Cuba,"  I.  A. 
Wright;  "Twenty  Years  at  Hull  House,"  Jane  Addams; 
"The  Conflict  of  Color,"  B.  L.  P.  Weale;  "Christ  for 
India,"  Bernard  Lucas;  '"The  Broad  Stone  of  Empire," 
Sir  Charles  Bruce;  "Cambridge  and  Ely,"  Rev.  Edward 
Conybere;  "Tennyson  as  a  Student  and  Poet  of  Nature," 
Sir  N.  and  W.  Lockyer;  Economic  Annals  of  the  Nine- 
teenth Century— 1801-1820;"  Wm.  Smart;  "The  Essentials 
of  Character,"  Edward  O.  Sissom;  "Idealism  in  Educa- 
tion," H.  H,  Home;  "The  English  Church  in  the  Nine- 
teenth Century,"  B.  F.  Wane  Cornish  ;  "Color  Books  of 
Travel  and  Description — Australia,"  Frank  Fox; 
"Malta,"  Fred  W.  Ryan. 

In  fiction  the  Macmillan  new  books  are:  "The  Little 
King,"  Charles  Major;  "The  Human  Chord,"  A.  Black- 
wood; "'Jim  Hands,"  R.  W.  Child;  "Alongshore,"  Ste- 
phen Reynolds  ;  "The  Slowcoach."  E.  V.  Lucas;  "Theft," 
Jack  London;  "The  Doctor's  Christmas  Eve,"  James 
Allen;  and  among  the  miscellaneous  are:  "Book  of  Por- 
celain," Wm.  Gibb;  "1911  Who's  Who;"  Volume  XII.  of 
Cambridge  Modern  History;  "Missions  and  Modern 
Thought,'1'  W.  O.  Carver:  and  an  "Introduction  to  Philo- 
sophy," Wm.  Jerusalem-  As  well  they  have  published  a 
second  edition  of  "Light,  Visible  and  Invisible,"  by 
Silvanus  P.  Thompson. 


Henry  Frowde. 

Recent  publications  from  the  Oxford  University  Press 
are:  "The  Spy,"  a  story  of  the  Peninsular  War,  by  Cap- 
tain Charles  Gil.-on;  "The  Book  of  British  Ships,'1'  by 
Frank  H.  Mason;  "Locomotives  of  the  World,"  by  Rev. 
J.  R.  Howden;  "The  Red  Book  for  Roys,"  edited  by 
Herbert  Strang,  and  containing  some  18  varied  articles 
and  stories.     These  are  all  boys"  books. 

In  more  serious  vein  from  the  same  house  are:  "Sec- 
ond (  hambers,"  an  inductive  study  in  political  science,  by 
J.  A:  R.  Marriott;  "Letters  by  Edward  John  Trelawny," 
mostly  unpublished,  edited  by  H.  Buxton  Forman;  and 
"The  Direction  of  Desire,"  by  S.  M.  Bligh,  an  applica- 
tion of  psychology   to  everyday   life. 

In  "The  Oxford  Poets,"  Henry(Frowde  have  recently 
published  the  poem  of  Matthew  Arnold,  with  introduc- 
tion by  Sir  Arthur  Quiller-Couch;  Barham's  "Ingoldsby 
Legends";  E.  B.  Browning's  Poetical  Works  ;  Robert 
Browning's  Poems  (1833-18t>5);  Burn's  Poetical  Works, 
edited  by  J.  Logie  Robertson;  The  Poetical  Works  of 
Byron;  Campbell,  edited  by  J.  Logie  Robertson;  Chauoer, 
edited  by  W.  W.  Skeat;  Cowper,  edited  by  H.  S.  Milford; 
Orabbe,  edited  by  A.  J.  and  R.  M.  Carlyle;  Dante's 
Divine  Comedy,  translated  by  Cary,  with  109  illustra- 
tions by  Flaxman;  Dryden,  edited  by  J.  Sargeaunt; 
Ooldsmith,  edited  by  Austin  Dobson;  Hood,  edited  by 
Walter  Jerrold;  Keats,  edited  by  H.  Buxton  Forman,  C. 
B.;  Lcngfellow;  Milton,  edited  by  H.  O.  Reeching;  Moore, 
edited  by  A.  D.  Godley;  The  Pageant  of  English  Poetry, 
1150  poems  and  extracts  by  300  authors.  Compiled  by  R. 
M.  Leonard;  Roe,  with  three  essays  on  poetry,  edited  by 
R.  Brimloy  Johnson:  Scott,  edited  by  J.  Logie  Robert- 
son; Shakespeare's  Complete  Works,  edited  by  W.  J. 
Craig;  Shelley,  edited  by  T.  Hutchinson:  Southey,  edited 
by  M.  H.  FitzGerald;  Tennyson's  Poems  (1830-1865). 
Thomson,  edited  by  J.  Logie  Robertson;  Whittier,  edited 
by  W.  Garrett  Horder;  Wordsworth,  edited  by  T.  Hutch- 
inson; and  A  Book  of  Light  Verse,  edited  by  R.  M. 
Leonard. 

The  Musson  Book  Co. 

Since  last  issue  this  company  has  brought  out  "An 
Imperial  Policy,"  by  James  Roberts  ;  "Maurice  Maeter- 
linck—a  Biographical  Study,  With  Two  Essays,"  trans- 
lated from  the  French  of  Gerard  Harry  by  Alfred  Allin- 
son;  "Patchwork  Papers,"  by  E.  Temple  Thurston;  "A 
Hero  of  the  Sea,"  by  J.  E.  Paterson;  "Heart  of  the  Ant- 
arctic," by  Sir  Ernest  Shackleton,  and  "Photograms  of 
the  Year,"  a  series  of  noted  photographs  of  last  vear 
(1910). 

The  Westminster  Co. 
The  following  is  a  list  of  books  published  by  The  West- 
minster Co.,  during  December:  '"The  Eschatalogy  of  the 
Gospels,"  by  Prof.  E.  Von  Pobschutz;  "St.  Paul  the 
OTator,"  by  Rev.  Maurice  Jones,  B.D.;  "The  Faith. of  a 
Modem  Christian,"  by  Professor  James  Orr;  "The  Work 
of  Christ,"  by  Principal  P.  T.  Forsyth;  'The  Secret  of 
the  Lord,"  by  W.  M.  Clow;  "Christianity  and  Labor," 
by  Rev.  William  Muir.  D.D.;  "The  Christian  Certainty 
and  the  Modern  Perplexity."  by  Principal  A.   E.   Garvie; 


18 


BOOKSELLER     AND     STATIONER 


"Lizbert  of  the  Dale,"  by  Maria  Keith;  and  '"Light  From 
the  Ancient  East,"  by  Professor  Adolph  Deissmann. 

McClelland  &  Goodchild. 
"The  Gift  of  the  Grass,"  by  John  Trotwood  Moore  ; 
"The  Golden  Web,"  by  Anthony  Partridge  ;  "Capture  of 
Paul  Beck,"  by  McDonnell  Bodkin  ;'  and  the  "Complete 
Poems  of  Eugene  Field,"  are  the  new  books  brought  out 
by  this  firm  since  the  Christmas  holidays.  The  Field 
poems  are  for  the  first  time  collected  in  one  volume. 
This  book  bears  the  imprint  of  McClelland  &  Good- 
child. 


New  and  Forthcoming  Books 

Early  Announcement  of  1911  Publications 
—  Titles  of  Books  Already  Arranged  for 
and  which  will  Appear  at  an  Early  Date. 

"Pages  From  the  Journal  of  Mark  Rutherford,"  in 
two  volumes,  will  be  issued  during  the  current  month  by 
Henry  Frowde. 

The  Musson  Book  Co.  are  bringing  out  soon  a  book 
of  Nature  Study  Birds,  by  Chester  A.  Reed,  B.S.  The 
book  is  a  work  for  beginners  in  bird  study.  There  will 
be  40  colored  illustrations. 

McLeod  &  Allen  will  publish  shortly  "The  New 
Machiavelli,"  by  H.  G.  Wells.  This  title  was  announced 
for  fall  publication,  but  owing  to  the  manuscript  not 
being  finished  was  postponed  until  this  year.  This  firm 
will  also  publish  during  this  month : 

In  January  a  new  novel  by  Gaston  Leroux,  author  of 
the  "Mystery  of  the  Yellow  Room"  and  the  "Arsene 
Lupin"  stories,  will  be  published  by  McLeod  &  Allen. 
The  title  is  "The  Phantom  of  the  Opera,"  and  the  il- 
lustrations by  Andre  Oastaigne  are  perhaps  the  most 
unusual  and  striking  that  have  been  put  in  any  novel  of 
recent  years. 

The  Westminster  Co.  will  publish  three  books  during 
January:  "Sin  as  a  Problem  of  To-day,"  by  the  Rev. 
Prof.  James  Orr,  D.D.,  "Ephemera  Eternitatis,"  by  Rev. 
John  Kelman,  D.D.  and  "The  Pilgrim  Ship,"  by  the 
Rev.   James  Black,  M.A. 

Two  new  works  of  fiction  which  The  Copp,  Clark 
Co.  expect  to  publish  dluring  the  latter  part  of  January 
are  "Jim  of  the  Ranges,"  by  G.  B.  Lancaster,  and 
"Gilead  Balm,"  by  Bernard  Capes.  About  Feb.  1  the 
new  story  which  has  been  running  in  The  Saturday  Ev- 
ening Post,  "Eve's  Second  Husband,"  by  the  author 
of  "The  Circus  Rider's  Wife,"  will  be  published  in  book 
form  by  this  company. 

The  Copp,  Clark  Co.  have  received  a  new  two-volume 
edition  of  Alfred  Noyes'  Collected  Poems.  » 

During  January  Cassell  &  Co.  intend  publishing  the 
following  volumes  :  In  the  Century  Shakespeare  series  : 
"Coriolanus,"  (11th)  ;  "Antony  and  Cleopatra,"  (14th); 
"Comedy  of  Errors,"  (24th),  and  "Cymbeline,"  (28th). 
The  "Impregnable  City"  will  be  published  on  the  13th  ; 
'''Pretty  Penelope,"  20th  ;  and  "Gulliver's  Travels  (one 
syllable),  and  "The  Truth  About  Spain,"   27th. 

A  new  volume  is  now  on  the  press  of  William  Briggs 
entitled  "East  and  West,"  being  essays,  etc.,  by  Miss 
Adelaide  P.  Fitch,  of  Halifax.  Miss  Fitch  has  been  a 
contributor  to  a  number  of  magazines,  both  in  the 
United  States  and  Canada,  for  some  time,  and  she  has 
gathered  together  in  this  volume  some  of  the  most  noted 
of  her  articles^  as  well  as  some  original  matter  which 
has   not  yet   appeared  in  print. 


A  new  book  of  the  Rev.  John  McDougall  which  is  to 
be  issued  shortly,  is  "On  Western  Trails  in  the  Early 
Seventies."  Dr.  McDougall  in  this  volume  continues  his 
experiences  of  pioneer  life  in  the  early  days  of  the 
North-West  of  Canada,  and  he  reaches  the  period  when 
the  North-west  Mounted  Police  were  introduced,  and 
took  charge  of  the  administration  of  law  throughout  the 
vast  territories  which  had  hitherto  been  without  any 
law  or  order.  The  volume  is  being  issued  through  Wil- 
liam Briggs. 

A  volume  has  just  been  issued  from  the  press  of 
William  Briggs  by  T.  McKenny,  of  Thornbury,  entitled 
"Tested  Formulas,  Farm  and  Household  Recipes," 
which  should  be  interesting  to  the  farmers  throughout 
Ontario,  and  also  in  the  west  of  the  Dominion.  Mr.  Mc- 
Kenny was  in  the  drug  business  for  some  50  years  in 
Thornbury,  and  his  formulas  and  recipes  were  valued 
so  highly  by  the  farming  community  of  his  district, 
that  he  decided  to  publish  this  volume. 

The  Macmillan  Co.  announce  the  publication  this 
spring  of  a  new  story  by  Mr.  Jack  London,  entitled 
"Adventure.'"  They  will  also  issue  "When  God  Laughs" 
by  the  same  author.  In  "The  Log  of  the  Snark"  Mrs. 
Jack  London  tells  the  story  of  the  adventurous  cruise 
around  the  world  undertaken  by  her  husband  and  her- 
self a  few  years  ago-  This  also  will  be  published  in  the 
spring.  Other  early  announcements  are  "The  Pathless 
Way,"  Mark  Lee  Luther's  latest  book.  It  is  a  story  of 
aeroplaning,  and  is  full  of  the  excitement  and  risks  con- 
nected with  this  dangerous  form  of  sport  ;  Charles  G. 
D.  Roberts'  new  book  "Neighbors  Unknown,"  in  which 
he  write  sof  the  creatures  of  the  wild  ;  "The  Colonel's 
Story,"  by  Mrs.  Roger  Pryor,  on  life  in  Virginia  some 
sixty  or  seventy  years  ago  ;  "A  Big  Horse  to  Ride," 
by  E.  B.  Dewing  and  "Klaus  Heinrich  Baas"  by  Gustav 
Frenssen,  a  story  of  the  rise  to  commercial  greatness 
of  a  German  peasant  ;  "An  Unwilling  Minerva,"  by 
Mabel  Osgoode  Wright  ;  and  "Little  Mother,"  a  new 
story  by  Zona  Gale. 

Following  his  successful  "Essays  on  Modern  Novel- 
ists," Prof.  W.  L.  Phelps  is  publishing  through  The 
Maomillan  Co.,  "Essays  on  Russian  Novelists." 

The  second  volume  of  "The  Life  of  Benjamin  Dis- 
raeli" by  W.  F.  Monypenny,  will  be  published  this  spring 
by  The  Macmillan  Company. 


Paul's  Famous  Speeches. 

Herbert  W.  Paul,  the  author  of  "The  life  of 
Fronde,"  etc.,  has  brought  together  in  a  volume  called 
"Famous  Speeches,"  a  large  number  of  the  most  notable 
speeches  delivered  in  Parliament  or  elsewhere  from  the 
time  of  Oliver  Cromwell  to  Gladstone,  Burke,  Fox, 
Chatham,  Pitt,  Sheridan,  O'Connell,  Grattan,  Cobden, 
Beaconsfield  and  Bright  and  Abraham  Lincoln  are  in- 
cluded. Mr.  Paul  supplies  a  general  introduction,  full 
biographical  introduction  to  each  speech,  notes,  etc. 
Little,  Brown,  &  Co.  are  publishing  "Famous  Speeches" 
in  the  United  States. 


There  has  been  under  way  for  some  years  a  new  edi- 
tion of  "Canadian  Men  and  Women  of  the  Times,"  by 
Henry  J.  Morgan,  LL.D.,  of  Ottawa-  The  work  is  now 
on  press  with  William  Briggs,  and  it  is  expected  that 
it  will  be  on  the  market  within  a  month  or  so.  The 
amount  of  information  contained  in  this  volume,  con- 
cerning the  public  men  and  women  of  Canada  is  exten- 
sive. There  are  already  some  4,000  advance  orders,  and 
more  orders  are  being  received  daily. 


BOOKSELLER    AND     STATIONER 


19 


Publishers  Lists  of  Best  Sellers 

The  Books  Found  Most  in  Demand  During 
the  Past  Month — Hints  as  to  Most  Popu- 
lar   Fiction  —  Publications    to    the   Fore. 

The  demand  for  "The  Dop  (Doctor, "  published  by 
Henry  Frowde,  immediately  before  Christmas  cleared  out 
that  firm's  stock.  Since  the  holidays  orders  are  re- 
ported to  have  come  in  from  all  parts  of  Canada.  A 
large  sale  of  this  work  is  expected  in  1911. 

"Flamsted  Quarries"  is  reported  by  McClelland  & 
Goodchild  to  have  been  cleared  out  at  Christmas,  ren- 
dering- necessary  the  issuing  of  another  edition. 

The  Musson  Book  Co.  have  found  their  best  sellers  to 
be  recently  "Rules  of  the  Game,"  a  new  edition  of  which 
has  just  been  published;  "The  Rosary,"  which  is  in  as 
great  demand  since  the  holidays  as  in  the  early  fall; 
"Max,"  the  stock  of  which  has  had  to  be  replenished; 
"City  of  Beautiful  Nonsense,"  another  edition  having 
lately  to  be  added,  and  '''Greatest  Wish  in  the  World," 
repeats  of  which  have  had  to  be  made. 

"The  Reminiscences  of  Goldwin  Smith,"  has  been 
found  by  the  Macmillan  Co.  to  be  an  unusually  good 
seller,  one  of  the  best  moving  biographical  books  they 
have  issued. 

As  evidence  of  the  success  of  their  fall  fiction  Mc- 
Clurg  &  Co.,  Chicago,  point  to  the  fact  that  "Keith  of 
the  Border,"  by  Randall  Parrish,  is  now  in  the  fifth 
edition.  "The  Price  of  the  Prairie,"'  by  Margaret  Hill 
McCarter  in  the  sixth,  "The  Girl  Who  Lived  in  the 
Woods,"  by  Marjorie  Benton  Cooke  in  the  third  ;  Mr. 
Coolidge's  "Hidden  Water"  in  the  second,  and  "The 
Spirit  Trail,"  by  Kate  and  Virgil  D.  Boyles  in  the 
second. 

In  order  to  meet  the  holiday  demands  for  their  new 
fall  books,  Little,  Brown  &  Co.,  Boston,  found  it  neces- 
sary to  order  new  printings  of  the  following  titles  : 
"Sicily  in  Shadow  and  in  Sun,"  by  Maud  Howe  ;  "Ro- 
mantic Days  in  Old  Boston,"  by  Mary  Caroline  Craw- 
ford ;  "The  Optimist's  Good  Night,"  by  Florence  Hobart 
Perin  ;  "A  Lawyer's  Recollections  In  and  Out  of  Court," 
by  George  A.  Torrey  ,  "Old  Mother  West  Wind,"  by 
Thornton  W.  Burgess  and  "A  Prairie  Rose,"  by  Bertha 
E.  Bush.  In  fiction  the  fourth  printing  of  Miss  Waller's 
"Flamsted  Quarries,"  the  third  of  "The  Quests  of  Paul 
Beck,"  by  McDonnell  Bodkin,  and  the  second  of  Oppen- 
heim's  "The  Lost  Ambassador"  and  of  Anne  Warner's 
"Susan  Clegg,  Her  Friend  and  Her  Neighbors"  have  been 
required.  '''The  Land  of  Long  Ago"  by  Eliza  Calvert 
Hall  is  just  reprinted  for  the  fourth  time  ;  and  "The 
Optimist's  Good  Morning"  by  Florence  Hobart  Perin,  is 
now  in  its  tenth  edition,  having  been  twice  reprinted 
this  fall.  A  new  edition  of  Selma  Logerlof's  classic 
"Gosta  Berloig,"  with  twenty-nine  charming  illustrations 
by  Georg  Pauli,  has  just  been  issued,  making  the  four- 
teenth printing  of  the  story. 

"Molly  Make-Believe,"  The  Copp,  Clark  Co.  say,  is 
selling  nicely.  "Let  the  Roof  Fall  In,"  Gilbert  Parker's 
new  volume  of  short  stories,  "Cumner's  Son,"  ""Riders 
of  the  Plains,"  and  Owen  Johnson's  "The  Varmint"  are 
also  classed  by  this  company  as  amongst  their  best 
sellers. 

The  books  which  The  Macmillan  Co.  find  to  sell 
best  are  W.  F.  Monypenny's  "Life  of  Benjamin 
Disraeli"  ;         Lord        Acton's         "Lectures        on        the 


French  Revolution,"  McClintock's  "Old  North  Trail," 
"The  Conflict  of  Color,"  by  B.  L.  P.  Weale  ;  "The  Mys- 
tery of  Golf,"  by  T.  Arnold  ilaultain,  and  the  now  edi- 
tion of  James  Bryce's  "The  American  Commonwealth. " 
In  fiction:  "Jim  Hands,"  "The  Doctor's  Christmas 
Eve,"  "The  Little  King,"  "the  Human  Chord,"  "The 
Slowcoach,"  "Rewards  and  Fairies,"  by  Rudyard  Kip- 
Jing,  and  "Burning  Daylight"   by   Jack*  London. 

Cassell     &     Co-   find    their  best  selling  books   to  be: . 
"Janey  Canuck  in  the  West,"  "The  Faith  of  a  Laymen,"1 
"Lady   Molly   of    Scotland   Yard,'''    "What's   Wrong    With 
the  World,"   "Little  Books  about     Gseat  Writers,"      and 
'"'Chums." 

One  of  the  most  successful  novels  issued  of  late  in 
Canada  is  Robert  W.  Service's  new  volume  "The  Trail 
of  '98."  Although  the  volume  was  delayed  in  publication 
until  it  was  thought  that  there  would  be  no  opportunity 
to  place  it  on  the  Christmas  market,  the  publishers  dis- 
posed of  from  ten  to  fifteen  thousand  copies  during  that 
time.  The  publishers  expect  that  the  novel  will  run  into 
100,000  copies.  Service's  two  volumes  of  poems  still 
continue  to  have  a  steady  sale. 

A  work  which  has  been  successful  is  "Through  Five 
Republics  on  Horseback,"  by  G.  W.  Ray,  F.R.S.C.  The 
book  is  just  now  going  into  a  fifth  edition.  It  is  being 
issued  through  William  Briggs. 

A  little  pamphlet  which  is  having  a  very  large  sale 
at  the  present  time  is  "The  Canadian  Naval  Question," 
by  Clive  Phillipps-Wolley.  The  publishers  state  that  His 
Excellency,  Earl  Gray,  is  taking  quite  an  interest  in 
the  publication  of  this  pamphlet,  and  has  ordered  it  in 
considerable  quantities,  and  that  Canadian  Clubs  and 
other  organizations  of  a  similar  nature  are  also  ordering 
large  quantities,  as  are  several  of  the  provincial  govern- 
ments. 


NOTES   OF  THE  PUBLISHING  HOUSES. 

Geo.  Stewart  and  W.  E.  Mainprice  who  have  since 
the  opening  of  the  branch  in  Canada  so  successfully  rep- 
resented the  Oxford  University  Press  on  the  road  look 
forward  with  pleasure  to  calling  on  their  bookseller 
friends  from  Halifax  to  Vancouver  at  an  early  date. 

Wm.  Copp,  of  The  Cop.p,  Clark  Co.,  returned  from  the 
Old  Country  before  Christmas.  He  has  secured  a  number 
of  "good  things,"  said  to  be  of  interest  to  the  'trade 
which  will  be  fn  the  hands  of  the  travelers  when  they 
make  their  import  book  trip. 

McLeod  &  Allen  announce  that  they  will  not  repre- 
sent Cassell  &  Co.,  during  1911. 

Geo.  McLeod,  of  McLeod  &  Allen,  spent  the  closing 
days  of  1910  in  New  York  and  Boston. 

Wm.  C.  Bell  and  C.  J.  Musson  paid  short  business 
visits  to  New  York  and  Philadelphia  the  first  week  0f  the 
new  year.  \ 

F.  H.  Bailey,  of  the  Religious  Tract  Society,  Lon- 
don, Eng.,  will  arrive  in  this  country  during  this  month, 
and  will  be  calling  upon  the  trade  as  formerly. 

Samuel  Bagster  &  Sons,  have  again  made  arrange- 
ments for  Mr.  Bailey  to  travel  showing  their  Bibles, 
"Daily  Light,"  and  other  publications  at  the  same 
time. 

The  "Copping"  Bible,  (containing  100  colored  illus- 
trations) by  Harold  Copping,  recently  issued  by  the  Re- 
ligious Tract  Society,  is  proving  an  unqualified  success, 
and  it  is  expected  it  will  be  taken  up  well  by  the  Cana- 
dian trade.     It  makes  a  splendid  presentation  volume. 


20 


BOOK  SELL  E  \<     A  XI)     S  T  A  T  1  O  X  E  K 


Short  Reviews  of  Recent  Books 

Host  of  New  Publications  Dealing  with 
a  Variety  of  Subjects — Romance,  Adven- 
ture, Travel,  History,  Advice  and  Know- 
ledge Dwelt  Upon. 

Fox,   Frances  Margaret.     Seven   Little   Wise   Men.     Bos- 
ton:  L.  ('.  Page  &   Co.     Cloth.  $1. 

A  story  about  seven  little  children  lor  little  child 
readers,  telling  of  a  family  who  had  sold  their  all  in 
Michigan  to  chance  in  Texas  and  the  Southwest.  The 
family  move  to  California,  where  in  the  fruit  belt  they 
live  in  a  tent.  The  tale  recites  their  Christmas  there 
and  how  anticipating  but  little  joys  the  reality  was 
more  than  they  could  have  wished. 
Whiting,    Lilian.      Life     Transfigured.       Boston:    Little. 

Brown    &    Co.     Cloth.  $125    net. 

When  Lilian  Whiting's  first  book,  "The  World  Beau- 
tiful," was  published  some  nixteen  years  ago  it  was 
widely  recognized  as  a  work  touched  with  spiritual  glad- 
ness. It  was  translated  into  French  and  the  British 
press  devoted  much  space  to  it.  Miss  Whiting  has  pub- 
lished many  a  work  since.  In  this  her  latest  work  she 
has  embodied  the  results  of  late  scientific  research  and 
connected  them  with  the  speculative  theories  regarding 
the  nature  and  environment  of  the  life  after  death.  "Life 
Transfigured"  has  two  leading  aims':  the  presentation  of 
the  conviction  of  the  unity  of  the  physical  and  spiritual 
worlds  as  an  unbroken  chain  of  evolutionary  progress, 
and  the  expressed  conviction  of  the  close,  practical  and 
ever-present  aid  of  the  Holy  Spirit. 
Peloubet,    F.   N.      Select    Notes   on    the   International    S.S. 

Lessons.     Boston:   W.   A.  Wilde  Co.  Cloth,  $1.25. 

This  work  is  the  annual  commentary  of  Rev.  Dr. 
Peloubet  on  the  Sunday  School  lessons  for  1911,  and  is 
the  thirty-seventh  year  of  publication.  Although  prim- 
arily designed  to  assist  users  of  the  International  Les- 
sons, it  is  also  helpful  to  other  Biblical  scholars,  who 
recognize  that  it  brings  to  them  a  wealth  of  suggestion, 
illustration,  and  illumination  of  the  Word.  The  lessons 
for  1911  are  based  upon  the  history  of  Israel  and  Judah 
and  take  up  the  kings  and  prophets  of  that  period.  Par- 
ticular attention  lis  centred  upon  the  department  of  in- 
ductive studies  on  each  lesson.  This  method  of  treating 
the  subject  is  of  importance  and  will  be  appreciated,  as 
it  compels  the  teacher  to  get  all  the  help  possible  from 
the  Bible  itself,  before  consulting  any  outside  aid  in  its 
interpretation  of  the  truth  found  therein. 
Hutton,  John  A.     The  Authority  and  Person  of  Our  Lord. 

Edinburgh:  Oliphant,  Anderson  &  Ferrier.     Cloth. 

Prof.  Hutton  is  already  known  in  this  country 
through  his  previous  works,  "Pilgrims  in  the  Regions  of 
Faith'1'  and  "Guidance  from  Robert  Browning  in  Matters 
of  Faith."  Like  the  foregoing  "The  Authority  and  Per- 
son of  our  Lord"  deals  with  faith  and  religion.  The 
book  is  divided  into  three  general  chapters.  The  first 
deals  with  "the  nature  of  Christ's  authority,"  and  the 
last  two  with  "the  voice  of  the  New  Testament  concern- 
ing the  Person  of  our  Lord."  Those  who  have  read 
Prof.  Hutton's  earlier  works  will  find  this  later  one 
equally  interesting.  It  may  easily  be  read  at  one  even- 
ing's sitting. 

Mahan,  Captain  A.  T.  The  Interest  of  America  in  Inter- 
national Conditions.  Boston:  Little,  Brown  &  Co. 
Cloth.  $1.5fl   net. 


Captain  Mahan  is  known  to  the  present  generation 
as  a  naval  expert  of  note,  and  his  works  on  naval  ques- 
tions and  the  influence  of  sea  powers  on  history  are  al- 
ways read  with  interest.  His  present  book  is  a  study  of 
international  relations  and  their  bearing  upon  American 
anterests.  The  work  opens  with  a  brief  historical  sum- 
mary of  the  origin  and  character  of  present  international 
groupings  in  Europe,  in  which  an  examination  is  made 
of  the  existing  relations  between  Great  Britain  and  Ger- 
many. The  foundations  and  tendencies  of  the  present 
predominance  of  Germany  in  Europe  is  dealt  with,  as 
are  also  the  "concert  of  Europe,"  the  "balance  of 
power,"  and  the  various  international  questions  of  ter- 
ritorial aggrandisement  which  have  sprung  up  in  Euro- 
pean politics  of  late  years.  Then  the  Eastern  question 
and  the  '"open  door"  policy  are  brought  on.  :inil  the 
effect  of  the  "Monroe  doctrine"  on  the  world's  politic- 
is  dealt  with.  There  are  numerous  points  of  comment 
raised  with  nearly  all  of  which  Canadian  readers  will 
agree.  The  winter  seems  to  sympathize  with  the  view- 
that  it  would  be  better  for  the  world's  peace  that  Bri- 
tain retain  its  dominating  influence  on  the  sea  because 
of  her  interests  in  all  parts  of  the  globe,  and  he  sees 
danger  to  America  as  well  as  to  Europe  in  the  Kaiser's 
growing  strength. 

Sloss,  Robert.     The  Automobile — Its  Selection,  Care  and 
Use.     New  York:  Outing  Pub.  Co.     Cloth,  $1.25  net. 

Beginning  with  the  buying  of  a  car  the  book  takes 
the  reader  through  the  field  of  automobile  knowledge.  It 
tells  how  to  select  a  car,  giving  some  mechanical  tips  ; 
what  is  necessary  to  its  proper  care,  and  how  the  great- 
est amount  of  comfort  and  safety  may  be  secured  in 
drivting  the  machine.  Instructions  are  given  to  the  ama- 
teur chauffer,  and  valuable  information  is  offered  the 
lover  of  the  automobile  to  assist  in  making  tours  and 
camping  trips  pleasant.  The  book  is  well  worth  while 
for  the  person  who  wishes  to  get  the  most  out  of  a 
car. 

Grayson,  David.     Adventures  in  Friendship.     The  Musson 
Book  Co.,  Toronto. 

In  this  book  the  author,  a  farmer,  gives  his  exper- 
ience with  a  man  who  tries  to  impress  on  him  the  ad- 
vantages of  becoming  an  Elk,  Mason  or  Oddfellow.  On 
thinking  matters  over  he  decides  that  friendship  is  the 
thing  of  all  things  that  is  most  pleasant  in  the  world, 
and  the  faculty  of  reaching  out  and  touching  one's  neigh- 
bor where  he  really  lives,  the  greatest  of  human 
achievements.  He  tells  himself  that  he  does  belong  to  a 
brotherhood,  "The  Brotherhood  of  Men."  He  then  tries 
friendship  with  various  people  most  of  whom  have  had 
trouble  and  he  has  a  great  influence  on  their  lives.  He 
is  so  full  of  contentment  himself  that  he  spreads  it  to 
everyone  with  whom  he  comes  in  contact  making  their 
lives  richer  and  better  for  knowing  him.  His  descriptions 
of  his  daily  life,  the  people  and  country  around  him  are 
very  lifelike.  It  is  a  bright  little  book,  well  illustrated. 
Molesworth,  Mrs.  The  Old  Pincushion.  London:  W.  & 
R.  Chambers.     Cloth. 

An  instructive  and  interesting  story  of  the  advent- 
ures of  Kathie  and  Neville  Powys  while  in  boarding 
school  in  India.  The  principal  object  in  the  story  is  the 
search  for  the  lost  will  of  the  children's  aunt.  After 
monthss  and  months  of  careful  searching  it  is  discovered 
in  a  most  peculiar  manner,  and  is  the  means  of  again 
reuniting  the  Powys  family — the  father  and  mother  hav- 
ing been  forced  to  remain  in  India,  and  hence  separated 
from  other  children  for  many  years,  owing  to  lack  of 
sufficient   money  to  brino:  them  to  England. 


BOOKSELLER     AND     STATIONER 


2  1 


Leblanc,    Maurice.      The   Hollow    Needle.      Toronto:    The 
Copp,  dark  Co.     Cloth,  $1.50. 

From  the  first  page  of  this  story  until  its  close  Le- 
blanc ihas  given  a  decidedly  exciting  tale.  "The  Hollow 
Needle"  is  a  continuation  of  the  remarkable  escapades 
of  that  daring  criminal,  Arsene  Lupin,  which  the  author 
in  earlier  plays  and  books  created.  It  is  to  the  French 
what  "Sherlock  Holmes"  is  to  the  English  reader — a  tale 
of  bewildering  mystery  and1  detective  denouments.  Many 
of  the  exciting  incidents,  which  follow  one  another  with 
great  rapidity,,  wlhile  incredible,  nay,  impossible,  arc 
nevertheless,  most  exciting.  The  unexpected  is  always 
happening.  The  bewilderment  of  the  famous  French  and 
English  detectives  and  the  ingenious  unravellings  of  the 
boy  Beautrelet  should  please  readers  of  police  mysteries. 
The  working  out  of  the  mysterious  plot  'leaves  no  dull 
moments. 

Heston,  Winifred.  A  Bluestocking  in  India.  Toronto: 
Henry  Frovvde.  Cloth,  $1.00. 
In  the  form  of  letters  this  is  a  beautiful  story  of 
real  life  as  it  is  in  India  to-diay,  descriptive  of  the  man- 
ners and  customs  of  the  people,  and  the  trials  and  priva- 
tions through  which  the  young  doctor  passes  in  order  to 
help  suffering  womanhood,  ending  in  a  fitting  romance. 
During  her  gallant  work  the  "Bluestocking"  finds  time 
to  take  several  vacation  trips  and  'has  several  narrow 
escapes  from  death.  The  letters  from  India  give  very 
real  descriptions  of  the  heat  of  the  plains  and  the  suffer- 
ing of  the  people,  and  are  so  full  of  pathos  and  humor 
as  to  move  the  reader  to  both  laughter  and  tears.  It  is 
a  book  which  makes  one  feel  better  for  the  reading  of  it. 

Parker,  Sir  Gilbert.  Cumner's  Son.  Toronto:  The  Copp, 
Clark  Co.  Cloth,  $1'.50. 
This  new  book  of  Parker's  is  a  series  of  tales  of  the 
South  Sea  Islands,  and  the  stories  are  among  the  best 
this  distinguished  Canadian  author  has  ever  written.  They 
are  in  his  own  peculiar  style,  full  of  life,  of  action,"  and 
of  the  passions  which  sway  humanity.  There  is  in  the 
stories  the  same  keen  sense  of  tragedy  and1  the  comedy 
of  human  lives  that  made  the  "Northern  Lights"  such 
a  success,  but  tb  author  has  struck  a  deeper  note  in 
"Cumner's  Son"  than  in  any  of  his  other  short  stories. 
The  tales  show  much  dramatic  impulse. 

Gerard,  Morice.     The  Broken  Sword.     Toronto:  The  Mus- 

son  Book  Co.  Cloth,  $1.25. 
A  thrilling  story  of  love  and  war  during  the  troublous 
days  of  James  II.  in  England,  in  which  an  army  captain 
figures  as  hero.  Religious  and  political  feeling  runs  high. 
and  when  the  captain  resigns  rather  than  submit  to  the 
king's  declaration,  he  is  wounded  in  a  scuffle.  Fleeing,  he 
is  rescued  by  a  party  secretly  planning  the  king's  over- 
throw. Mary  Russell,  daughter  of  the  Great  English 
lord,  ther  leader,  persuades  him  to  join  their  party.  After 
many  miraculous  escapes,  the  plotters  succeed  in  their 
plans,  and  when  William  of  Orange  drives  James  out  of 
England,  Mary  and  the  captain  are  married. 
Klein,    Charles,    and    Hornblow,    Arthur.      John    Marsh's 

Millions.      Toronto:    The    Copp,    Clark   Co.    Cloth,    ill., 

$1.25. 
The  author  and  playwright  of  "The  Lion  and  the 
Mouse"  have  in  this  new  book  of  theirs  told  a  dramatic 
tale  of  conspiracy  against  a  girl  who  inherits  a  fortune. 
An  unscrupulous  New  York  lawyer,  boss  of  a  political 
party,  leads  in  the  fight  against  the  heiress.  The  story 
deals  with  the  delays  of  the  law  and  the  mockery  made 
of  justice;  with  the  horror  of  the  private  insane  asylum, 


and  t-ho  possibility  of  "railroading"  a  relative  out  of 
the  way  to  what  is  virtually  a  living  death.  Coming  (from 
such   pens  the  story   is,  of  course,  well   written. 

Blanchard,  Amy  E.    The  Glad  Lady.     Boston:  Dana  Estes 

&  Co.  Cloth,  $1.50. 
A  story  of  Spain,  giving  a  timely  and  spirited  ac- 
count of  a  remarkably  pleasant  vacation  spent  in  an  un- 
frequented part  of  northern  Spain.  The  vacation,  winch 
at  the  beginning  promised  to  be  \*ery  quiet,  turned  out 
to  be  exactly  the  opposite  The  story  ends  with  the  cul- 
iniiial ion  of  at  least  two  happy  romances,  one,  that  of  the 
"Glad  Lady,"  who  throughout  the  entire  story  has  proved 
a  very  interesting  and  attractive  character.  The  descrip- 
tions of  people  and  places  we  know  very  little  about  is 
given,  and  these  add  greatly  to  the  interest. 
Richards,  Laura  E.     Up  to  Calvin's.     Boston-:    Dana   Estes 

&  Co.  Cloth,  $1.25. 
In  "Up  to  Calvin's,"  Laura  (J.  Richards  introduces 
Calvin  Parks,  Mittie  May  and  a  number  of  other  lovable 
characters.  Mrs.  Richards  has  few  equals  in  portraying 
the  shrewed  and  kindly  intelligence,  the  homely  charac- 
teristics and  quaint  speech  of  the  Down  East  Yankee. 
"Lip  to  'Calvin's"  is  a  book  of  very  considerable  charm, 
and  will  help  greatly  in  making  a  few  evenings  at  least 
pass  pleasantly  for  the  reader. 

McCarter,  Margaret.  The  Price  of  the  Prairie.  Chi- 
cago: McClurg.  Cloth, 
"The  Price  of  the  Prairie"  is  an  exceedingly  fascin- 
ating story  of  life  in  a  Kansas  town  just  prior  to  and 
during  the  United  States  Civil  War.  The  Author,  talk- 
ing from  the  standpoint  of  a  man  of  60,  whose  years 
have  fallen  lightly  on  his  head,  depicts  in  appropriate 
style  many  thrilling  incidents  that  one  would  expect  in 
such  a  place  and  in  such  troublesome  times.  The  plot 
centres  around  the  lives  of  three  persons  in  particular — 
the  story  teller,  an  early  playmate  named  Marjie  Whately 
and  Jean,  an  Indian  with  a  touch  of  French  blood  in  his 
vein9  and  a  dangerous  rival  of  the  former.  The  frustra- 
tion of  Jean's  attempt  to  carry  off  Marjie  by  O'mie 
(O'meara),  a  faithful  orphan  Irish  lad.  is  indeed  interest- 
ing. The  romantic  scenes  and>  happenings,  tales  of  dar- 
ing riders  and  fearless  men,  outbreaks  of  the » Indians 
ami  plots  against  the  young  and  feeble  Unionists  left  at 
home  to  guard  the  town,  all  unite  to  make  this  novel  one 
of  stirring  variety.  The  story  smacks  of  prairie  life 
when   settlers   were    few   and    life   was  not    held   dearly. 

Jacherns,  Raymond.     A  Schoolgirl's  Battlefield.    London: 

W.  &  R.  Chambers.  Cloth. 
An  interesting,  though  rather  pathetic  story  which 
should  be  enjoyed  by  the  average  school  girl.  The  life 
of  Elsea  ParnwellA  the  heroine,  should  serve  to  remind 
young  girls  that  in  order  to  obtain  ultimate  success  many 
a  battle  has  to  be  fought  on  the  great  battle  field  of 
life.  The  interest  is  sustained  throughout.  The  book 
should  make  an  excellent  gift   for  Xmas. 

Meade,  L.  T.  A  Wild  Irish  Girl.  London:  W.  &  R. 
Chambers.  Cloth. 
"A  Wild  Irish  Girl"  excellently  depicts  the  quick- 
tempered but  warm-hearted  Irish  girl.  Patricia  Radgold, 
the  heroine  of  the  story,  who  has  romped  about  as  she 
pleased  in  the  south-west  of  Ireland,  is,  upon  the  death 
of  her  father,  sent  to  London  to  be  educated.  She  does 
not  take  kindly,  to  her  luxurious  surroundings,  ami  her 
love  of  freedom  and  fun  leads  her  into  many  girlish 
scapes.     The  book  is   well   illustrated   throughout. 


22 


BOOKSELLER     AND     STATIONER 


Canadian    Books   and    Authors 

Publications  About  Canada  and  Books 
Written  by  Canadians  which  are  Interest- 
ing to  the  Book  Trade — Gossip  of  Re- 
cently Printed  Works. 

A  now  and  complete  edition  of  the  poems  of  Pauline 
Johnson  will  be  published  in  the  spring  by  the  Musson 
Book  Co.  It  will  embrace  both  her  former  books,  as  well 
as  the  fugitive  verse  she  has  since  written.  Miss  John- 
son has  of  recent  years  written  a  number  of  boys'  stories, 
and  a  volume  of  these  will  be  brought  out  in  Chicago 
shortly.  She  has  also  been  successful  in  a  series  of 
sketches  which  have,  as  yet,  received  only  newspaper  pub- 
lication. They  deal  with  Indian  life  and  legend  on  the 
Pacific  coast,  and  the  Indian  poetess  has  been  most  for- 
tunate in  securing  original  material  for  these  at  first 
hand.  Miss  Johnson  has  been  living  in  Vancouver  for 
some  time. 

Cassell  &  Co. 's  two  Canadian  books,  "Janey  Canuck 
in  the  West"  and  "The  Faith  of  a  Layman,"  have  sur- 
passed all  expectations.  A  fifth  shipment  (1,000)  of  the 
former,  and  a  fourth  shipment  (500)  of  the  latter,  were 
ordered  two  weeks  ago.  The  list  of  Canadian  books  for 
1911  will  be  considerably  enlarged.  Arrangements  have 
been  concluded  already  for  some.  Cassell  &  Co.  intend 
encouraging  essentially   Canadian   talent. 

In  Canadian  poetry  new  editions  have  been  published 
by  Mussons  of  "By  Canadian  Streams,"  "Flowers 
From  a  Canadian  Garden,"  "Fragments  of  Sam  Slick," 
"A  Little  Book  of  Canadian  Essays,"  and  "Songs  of 
French  Canada,"  all  by  L.  A.  Burpee.  Mr.  Burpee  is 
also  bringing  out  later  this  month  through  the  same  pub- 
lishers, "A  Century  of  Canadian  Sonnets,"  and  "Can- 
adian Eloquence." 

"The  Old  North  Trail."  by  Walter  McClintock,  is 
a  work  which  is  likely  to  appeal  to  the  general  reader  as 
well  as  to  the  anthropological  student.  The  subject  of 
the  Bed  Tndian  is  one  that  never  fails  to  arouse  interest, 
and  the  author's  present  account  of  the  life,  legends,  and 
religion  of  the  Blackfeet  Indians  has  a  peculiarly  in- 
timate touch,  for  he  collected  the  information  for  his 
work  during  some  twelve  successive  seasons  when  he  lived 
with  the  tribe  and  became  intimate  with  its  leaders,  hav- 
ing indeed  been  adopted  as  the  son  of  their  great  chief, 
"Mad  Wolf."  Mr.  McClintock  made  good  use  of  an 
anusual  opportunity  of  studying  a  remarkable  race,  and 
his  account  is  one  of  outstanding  interest,  to  which  the 
many  illustrations  taken  from  his  own  photographs  largely 
contribute.  The  book  is  also  provided  with  a  map.  It 
is  published  by  Macmillan   &  Co.'s  London.  Eng.,  house. 

Grant-Balfour  will  brimr  out  through  The  Musson 
Book  Co.  "Canada.  My  Home,  and  Other  Poems."  This 
company  have  as  well,  recently  published  Frederick  James 
Scott's  "Poems."  a  collection  of  lyrics  which  the  poet 
has  sung  during  the  past  thirty  years;  and  the  "Lays 
of  the  True  North,  and  Other  Canadian  Poems,"  by  A?nes 
Maule  Machar. 

It  is  somewhat  strange  that  Goldwin  Smith's  Remin- 
iscences should  be  appearing  at  the  same  time  as  the 
biography  of  his  bitter  opponent.  Disraeli,  and  no  doubt 
the  two  books  read  side  by  side  would  make  interesting 
reading.  Macmillans  are  bringing  out  both  works  here 
in   Canada. 

One  of  the  coming  poets  of  Canada  is  Robert  J.  O. 
Stead,  who  is  to  the  prairie  what  Robert  W.  Service  is  to 
the  great  North.    Mr.   Stead's   songs  are  redolent  of  the 


prairie,  the  homestead,  and  country  life.  He  knows  well 
the  rugged  and  wholesome  life  of  the  prairie  and  the  for- 
est, has  caught  the  fine  enthusiasm  of  the  pioneer,  the 
homesteader  and  the  railway  builder,  and  has  crystalized 
in  many  pungent  lines  the  various  phases  of  their  enthu- 
siastic, imperialistic  aims  and  ideals.  Mr.  Stead  has  just 
issued  through  William  Briggs,  a  third  edition  of  his  "Em- 
pire Builders." 

"The  Romance  of  Canada,"  edited  by  Herbert 
Strang,  tells  in  a  series  of  some  600  pages  of  extracts 
from  many  writers  the  story  of  Canada.  The  same  au- 
thor has  edited  '''Early  Days  in  Canada,"  stories  of  ad- 
venture and  discovery,  and  "Pioneers  of  Canada,"  stories 
of  forest  and  prairie.  These  three  books  for  boys  have 
recently  been  published  by  Henry  Frowde. 

Frank  Yeigh's  book  "Through  the  Heart  of  Canada," 
issued  a  few*  days  before  Christmas,  was  instantly  suc- 
cessful. The  publishers,  Henry  Frowde,  have  a  second 
editions  on  the  way.  The  book  is  tastefully  gotten  up, 
and  fully  illustrated  ;  the  photographs  taken  by  Mr. 
Yeigk  being  interesting  to  all  Canadians.  Beginning  at 
Halifax,  the  reader  journeys  westward,  touching  at  all 
the  principal  cities  until  Victoria  is  reached. 

"Canada  and  Canadian  Defence,"  by  Major-General 
C.  W.  Robinson,  C.B.,  giving  what  he  considers  the  de- 
fensive of  the  Dominion  in  relation  to  the  character  of 
her  frontier,  the  events  of  the  war  of  1812-14,  and  her 
position  to-day,  will  be  published  by  The  Musson  Book 
Co.   in  February. 

"Yesterday  and  To-Day  in  Canada"  by  the  Duke  of 
Argyle,  was  brought  out  within  the  past  month  by  The 
Musson  Book  Co.  Mussons  also  published  since  last 
issue  "Canada  My  Home,"  Grant  Balfour's  book  of 
poems. 

Mrs.  Everard  Cotes  has  written  a  story  dealing  with 
the  political  situation  in  India,  entitled  "The  Burnt 
Offering."   John  Lane  Co.,  New  York,  are  the  publishers. 

"At  Life's  Windows"  is  the  title  of  Rev.  Alexander 
Louis  Fraser's  second  collection  of  verses.  The  Globe 
Publishing  Co.,  St.  John,  are  the  publishers. 

Robert  W.  Service  has  gone  from  one  extreme  to  the 
other.  For  years  he  lived  in  Dawson  or  along  the  gold- 
bearing  creeks  of  the  Arctic  circle,  and  there  he  has 
written  his  powerful  poetry.  Ho  started  recently  on  a 
walking  trip  to  New  Orleans.  This  is  his  first  visit  to 
the  eastern  part  of  the  United  States,  and  he  is  taking 
this  thirteen  weeks'  trip  in  order  to  learn  something  of 
the  country  at  first  hand  and  to  collect  material  for 
future  fiction.  He  expects  to  be  in  Toronto  about 
March  1. 

Agnes  C.  Laut,  who  has  made  a  specialty  for  ten 
years  of  North-western  subjects,  is  leaving  this  month 
for  Panama  to  obtain  from  leading  men  on  the  spot  the 
effects  anticipated  from  the  opening  of  the  Panama  Canal 
and  whether  it  will  injure  the  St.  Lawrence  and  Hudson 
Bay  routes. 

In  "The  New  North,"  which  D.  Appleton  &  Co.  are 
puqlishing,  Agnes  Deans  Cameron  describes  a  journey 
down  the  Athabasca,  Slave  and  Mackenzie  rivers  to  the 
shores  of  the  Arctic  Ocean. 

Among  McLeod  &  Allen's  spring  publications  will  be 
a  new  book  by  Harold  Bindloss,  entitled  "Sydney  Car- 
teret Rancher."  This  story  will  deal  with  the  Canadian 
Northwest. 

The  Copp,  Clark  Co.  during  the  closing  days  of 
December  published  the  "Complete  Proceedings  of  the 
International  Convention  of  the  Council  of  Women," 
held  in  Toronto  in  the  summer  of  1909.  This  work  con- 
tains the  translations  of  the  foreign  addresses  as  well 
as  those  delivered  in  English. 


BOOKSELLER    AND     STATIONER 


23 


OUR  NEW  MOVE 

FOR  1911  TRADE 


XN  the  past  our  publications  have  been 
sold  to  the  Canadian  trade  through 
this  branch  by  Messrs  McLeod  and 
Allen,  who  did  good  work  for  us.  But  from 
now  on,  our  own  representatives  will  carry 
our  complete  line  throughout  Canada  and 
Newfoundland. 

Mr.  George  G.  Smithers  will  cover 
the  Western  territory  from  Toronto  to 
Vancouver. 

Mr.  Edward  J.  Boyd  the  territory 
east  of  Toronto. 

This  move  is  made  because  we  feel 
that  the  importance  of  our  large  and 
varied  line  of  publications  justifies  direct 
representation. 

W/tA  best  wishes  for  a  f>ros{>erous  jHew   Year 

Cassell   &   Co.,   Limited 

London      -      New  York       -      Toronto       -       Melbourne 


24 


BOOKSELLER     AND    STATION ER 


Monthly  Record  of  Canadian  Books 

Books  Bearing  the  Imprints  of  Canadian 
Publishers  Issued  during  the  latter  part  of 
December    and    Early  Days    of   January. 

Acton     (Lord.)       Lectures    on     the    French    Revolution. 

Toronto:  Macmillan.     Cloth,  $3.00,  net. 
Addams,    Jane.      Twenty    Years    at    Hull     House.       With 
Illustrations  by  Norah  Hamilton.     Toronto:   Macmillan. 
Cloth,  $2.50.   net. 

Allen,  James.  The  Doctor's  Christmas  Eve.  Toronto:  Mac- 
millan.    Cloth.  $1.25. 

Argyle,  Duke  of.  Yesterday  and  To-day  in  Canada. 
Toronto:   Musson  Book  Co.     Cloth,  $2. 

Balfour,  Grant.  Canada  My  Home.  Toronto:  Musson 
Book  Co.     Cloth,  50c;  lamb,  $1. 

Benjamin  Disraeli,  The  Life  of.  Prepared  from  official 
sources  by  Wm.  F.  Monypenny.  Volume  I.  (1804- 
1837.)     Toronto:  Macmillan.     Cloth,  $3  net. 

Blackwood,  A.  The  Human  Chord.  Toronto:  Macmillan. 
Cloth.  $1.25. 

Bligh,  S.  M.  The  Direction  of  Desire.  Toronto:  Henry 
Krowde.     Cloth,  70c;  leather,  limp,  $1. 

Book  of  Porcelain.  28  illustrations  in  color,  by  Willdam 
Gibb.     Toronto:  Macmillan.     Cloth,  $3.50  met. 

Bruce  (Sir  Charles).  The  Broad  Stone  of  Empire.  (2 
vols.)      Toronto:    Macmillan.     $9  net. 

Bryce,  James.  The  American  Commonwealth.  (2  vols.) 
New  Edition.     Toronto:   Macmillan.     Cloth,  $4  net. 

Cambridge  Modern  History.  Volume  XII.  Toronto: 
Macmillan.     $4  net. 

Carver,  W.  O.  Missons  and  Modern  Thought.  Toronto: 
Macmillan.     Cloth.  $1.50  net. 

Child,  R.  W.  Jim  Hands.  Illustrated.  Toronto:  Mac- 
ma  llan.     Cloth,  $1.25. 

Clow,  W.  M.  The  Secret  of  the  Lord.  Toronto:  West- 
minster Co.     Cloth,  $1.50. 

Color  Books  of  Travel  and  Description.  Toronto :  Mac- 
millan. Australia.  By  Frank  Fox,  75  plates  by  Percy 
F.  S.  Spence.  Cloth.  $6  net.  Malta.  By  Frederick  W. 
Ryan.     20  plates  by  Vittorio  Boron.     Clo.th,  $2.50. 

Cuba.  I.  A.  Wright,  Illustrated.  Toronto:  Macmillan. 
Decorated   cloth,  $2.50   net. 

Deissmann,  Prof.  Adolph.  Light  from  the  Ancient  Light. 
Cloth,  $4. 

Dennett,  R.  E.  Nigerian  Studies.  Illustrated,  Map. 
Toronto:  Macmillan.     Cloth,  $2.50  net. 

English  Church  in  the  XIX  Century,  The.  By  B.  F. 
Warre  Cornish,  M.A..  2  parts,  each  being  Volume  VIII. 
of  "A  History  of  the  English  Church."  Edited  by 
the  late  Dean  Stephens  and  the  Rev.  W.  Hunt.  Toronto: 
Macmillan.     $4  net. 

Field,  Eugene.  Complete  Poems.  Toronto:  McClelland 
&  Goodehild.     Cloth. 

Forsyth,  P.  T.  The  Work  of  Christ.  Toronto:  West- 
minster Co.     Cloth,  $1.50. 

Frost  and  Campbell.  A  Text-Book  of  General  Bacteri- 
ology, Illustrated.  Toronto:  Macmillan.  Cloth.  $1.60 
net. 

Garvie,  Prin,  A.  E.  The  Christian  Certainty  and  the 
Modern  Perplexity.  Toronto:  Westminster  Co.  Cloth. 
$2. 

Gilson,  Captain  Charles.  The  Spy.  Toronto:  Henry 
Frowde.     Cloth,  $1.50. 

Haultain,  Arnold.  The  Mystery  of  Golf.  Second  Edi- 
.ion.      Toronto:    Macmillan.      Cloth.  $1.75   net. 


Hegner,   Robert  W.     An   Introduction   to  Zoology.     Illus- 
trated'.     Toronto:   Macmillan.      Cloth,   $1.90   net. 
Highways  and  Byways  Series.     Cambrige  and  Ely  by  the 
Rev.  Edward  Conybere.     Illustrated  by  Hugh  Thomson. 
Toronto:  Macmillan.     $1.75. 
Home,    H.    H.      Idealism    in    Education.      Toronto:    Mac- 
millan.    Cloth,  $1.25  net. 
Howden,  Rev.  J.  R.     Locomotives  of  the  World.  Toronto: 

Henry  Frowde.     Cloth.  $1.25. 
James,   Grace.     Green  Willow  and   Other  Japanese  Fairy 
Tales.     40   colored     illustrations    by    Warwick    Goble. 
Toronto:  Macmillan.     Cloth,  $5. 
Jerusalem,    Wm.      Introduction    to   Philosophy.      Toronto: 

'  Macmillan.     Cloth,  $1.50  net. 
Jones,    Rev.   Maurice.     St.   Paul    the     Orator.      Toronto: 

Westminster  Co.     Cloth.  $1.50. 
Keith,   Marian.      'Lizbeth    of   the    Dale.      Toronto:   West- 
minster Co.     Cloth,  $1.25. 
Letters  by   Edward  John   Trelawny.     Edited   by  H.  Bux- 
ton Forman.     Toronto:  Henry  Frowde.     Cloth,  $4.20 
Lockyer    (Sir)    N.    and  W.     Tennyson   as  a   Student    and 
Poet    of  Nature.       Toronto:     Macmillan.       Cloth,    $1.25 
net. 
London,     Jack.       Theft.       Toronto:     Macmillan.       Cloth, 

$1.25  net. 
Lucas,  Bernard.     Christ  for  India.     Toronto:   Macmillan. 

Cloth,  $1.25  net.  . 
Lucas,    E.    V.       The     Slowcoach.       Colored     Illustrations. 

12  mo.     Toronto:  Macmillan.     Cloth,  $1.50  net. 
Major,  Charles.     The  Little  King.    Illustrated  in  color  by 

J.   A.   Williams.     Toronto:   Macmillan.     Cloth.  $1.25. 
Marriott,   J.  A.   R.      Second   Chambers.     Toronto:   Henry 

Frowde.     Cloth,  $1.75. 
Mason,  Frank  H.     The  Book  of  British  Ships.     Toronto: 

Henry  Frowde.     Cloth,  $1.25. 
Maurice,    Maeterlinck.      Biographical    Study     from     the 
French   of  Gerard  Harry;  translated  by  Alfred  Allin- 
&on.     Toronto.:   Musson  Book  Co.     Cloth,  00c;  leather. 
$1.25. 
McClintock,   Walter.      The    Old    North    Trail.       Colored 

Illustrations.     Toronto:  Macmillan.     Cloth,  $4  net. 
Mitford,  Mary  Russell.    Our  Village.    With  an  introduc- 
tion by  Anne  Thackeray  Ritchie.     100  illustrations  by 
Hugh    Thomson,   and    16    plates    in     color    by    Alfred 
Rawlingis.      Toronto:    Macmillan.      Cloth.   $3.50. 
Muir,    Rev.    Wm.       Christianity     and     Labor.       Toronto: 

Westminster  Co.     Cloth,  $1.50. 
Orr,  Prof.   James.     The  Faith    of    a   Modern    Christian. 

Toronto:  Westminster  Co.     Cloth,  $1.50. 
Paterson,   J.   E.     A   Hero   of  the   Sea.     Toronto:   Musson 

Book  Co.     Cloth.  $1.25. 
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Reynolds,    Stephen.      Alongshore.       Toronto:     Macmillan. 

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Shackleton,  Sir  Ernest.     Heart  of  the  Antarctic.  Toronto: 

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Sisson,   Edward  O.     The  Essentials  of  Character.     Tor- 
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Smith,   Goldwin.      Reminiscences.      Illustrated.      Toronto: 
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I'.OUKSELLER     AND     STA  T  lONE  R 


25 


A  Fitting  Design  for  Stationery. 

"I  want  an  estimate  on  ten  thou- 
sand letter-heads,"  said  the  profes- 
sional-looking man  with  the  silk  hat. 

"Any  new  design,"  asked  the  en- 
graver. 

"Yes,  sir,"  replied  the  caller.  "In 
the  upper  left-hand  corner  I  want  a 
catchy  cut  of  Patrick  Henry  making 
his  memorable  speech,  and  in  distinct 
letters,  under  the  cut,  his  soul-inspir- 
ing words,  'Give  me  liberty  or  give 
me  death.'  jYou  see,"  he  added,  hand- 
ing a  card  to  the  engraver,  "I'm  a 
divorce  lawyer,  and  want  something 
fitting." — Lippincott's. 

•  •    • 

"Mary,"  said  Uncles  James,  "you 
make  use  of  that  big  dictionary  with 
the  wire  stand  that  I  gave  you  last 
Christmas,  don't  you  ?" 

"O,  yes,  uncle,"  answered  Mrs. 
Wardlaw,  "and  the  children  enjoy  its 
ever  so  much.  They're  never  so  hap- 
py as  when  they  can  manage  to  upset 
it  on  the  baby." 

•  •    • 

"Papa,    what   does   Santa   Claus   do 
between  Christmases  ?" 
"Hides  from  his  creditors." 

•  •    • 

Dr.  Harvey  W.  Wiley,  chief  of  the 
bureau  of  chemistry  in  the  Depart- 
ment of  Agriculture,  has  interpreted 
many  laws  affecting  pure  foods  and 
drugs,  and  has  'had  some  of  his 
opinions  reversed  by  the  Department 
of  Justice  and  the  'President. 

He  was  discussing  this  one  day 
when  he  said : 

"The  matter  of  interpreting  laws 
is  much  like  the  story  of  the  little 
boy  who  was  told  by  his  teacher  to 
read    something   from    a   primer. 

"The  boy   read  as  follows: 

"  'This  is  a  warm  doughnut.  Step 
on  it.' 

"  'Why,  Johnny,'  said  the  teacher, 
'that  can't  be  right.  Let  me  see 
your  book.' 

"This  is  what  she  found: 

"  'This  is  a  worm.  Do  not  step  on 
it.'  " 

— Cosmopolitan. 

•  *     • 

Teacher  (to  a  new  pupil):  "Why 
did  Hannibal  cross  the  Alps,  my 
little  man?"  My  Little  Man:  "For 
the  same  reason  as  the  'en  crossed 
t'h'  road.  Yer  don't  catch  me  with 
n>o  puzzles." 

— Sydney  Bulletin. 

•  •    » 

One  way  to  clean  a  dirty  page  is 
to  place  it  in  a  flat  dish  and  cover  it 
with  cold  water.  The  sun  will  draw- 
out  the  stains,  and  the  leaf  must  then 
be  slowly  dried,  but  not  in  the  sun. 
as  this  would  turn  it  yellow. 


The  Quality  Line  at  a  Popular  Price 

Some  facts  concerning  the  production  of  Tally  Cards,  Dinner 
Cards,  Holly  Folders,  Greeting  Cards  and  Novelties  which  will 
create  a  sensation  in  stationery  circles. 

QUALITY  FIRST 

and  always  has  been  the  motto  of  the  Elliott  Company. 
When  we  went  in  to  the  production  of  these  goods  for  the  trade, 
we  had  already  an  established  reputation  for  good  work  in  other 
lines  covering  a  period  of  thirty  years;  a  reputation  built  on 
the  solid  foundation  of  honest  dealing  by  Chas.  II.  Elliott 
when  the  firm  was  started  in  1876.  We  had  Ihe  confidence 
of  the  commercial  buyers  and  knew  we  could  win  the  confi- 
dence of  the  stationery  trade  by  the  same  methods  and  treat- 
ment. 

We  made  our  products  the  best  that  could  be  manufactured, 
bringing  to  our  assistance  the  long  and  varied  experience  and 
training  of  our  artists  and  engravers. 

THE  RESULTS 

have  been  apparent  to  everyone.  The  Elliott  Line  of  Tally 
Cards,  Calendar  Pads  and  kindred  art  goods  has  become  the 
standard  by  which  all  other  similar  productions  are  measured. 

OUR  FACILITIES 

are  the  best  in  the  country.  We  have  the  plant  and  we 
have  the  men,  but  heretofore  we  have  lacked  a  definite  know- 
ledge of  the  market. 

Experience  and  a  carefid  tabulation  of  sales,  some  of  it 
very  costly,  covering  a  period  of  three  years,  has  shown  us  what 
we  could  run  as  an  initial  edition  on  all  of  our  numbers  and 
with  this  knowledge  before  us,  we  have  produced  vastly  larger 
quantities  than  ever  before,  thereby  reducing  the  cost  to  the 
trade.  This  reduction  comes  from  a  perfectly  rational  cause 
and  places  the  goods  beyond  competition  because  it  in  no  way 
sacrifices  the  quality. 

WE  DO   NOT 

want  you  to  take  our  worn  for  tins.  WE  DO  want  you 
to  wait  for  the  Elliott  Line  until  our  salesmen  show  you  the 
goods  and  the  figures,  whether  you  arc  a  jobber  or  a  retailer. 
If  you  can't  wait,  write  and  we  will  send  sample-,  by  mail 

Tally  Cards  Dinner  Cards  Xmas  Cards  Xmas  Folders 

Motto  Cards  Calendar  Pads  Calendars  Quotation  Letters 

Score  Pads  Dance  Programs        Price  Tickets  Birth  Announcements 

Post  Card  Mounts  (patented)  Card  Party  Invitations 


jfortk  ihilademkiaja. 


DAVID  FORREST,   Canadian  Representative 
558  Bathurst  St  Phone  College.  4133  Toronto,  Can. 


20 


no 


LLER     AND     STATlONliR 


New  Sheet  Music  for  Stationers 

Opportunities  in  Small  Centres  for  Sale  of 
Vocal  and  Instrumental  Music — New  and 
Copyrighted  Pieces. 
Now    that    the     Christmas     holidays   are    past     there 
should  be  plenty  of  scope  for  the  stationer  to  inaugurate 
and  develop  a  sheet  music  department.    A  slight    survey 
of  the  field  and  prospect  before  each  stationer  only  will 
be  necessary  for  him  to  see  what  plans  will  be  helpful. 


Value  of  Opportunity  in   Sheet  Music. 

Opportunity  presents  itself  in  many  guises,  but  to 
the  bookseller  and  stationer  it  probably  appears  in 
more  varied  form  than  to  those  engaged  in  any  other 
trade.  The  reason  for  this  is  to  be  found  in  the  variety 
of  goods  handled.  The  avenues  of  approach  for  oppor- 
tunity are  as  numerous  as  the  different  lines  represented. 

It  is  surprising,  under  the  circumstances,  that  num- 
erous stationers  have  allowed  opportunities  to  pass  by 
unnoticed,  but  it  is  none  the  less  regrettable.  One  mat- 
ter which  is  flagrantly  slighted  is  the  handling  of  sheet 
music. 

Why  is  it  that  people  who  want  music  send  to  the 
eity  for  it  ?  Is  it  because  they  can  get  music  cheaper 
that  way  than  by  patronizing  the  home  dealer  ;  or  is 
it  because  no  one  at  home  has  taken  the  trouble  to  be- 
come interested  enough  in  the  possibilities  of  sheet  music 
to  bother  with  it  ?  In  the  last  suggestion  is  the  true 
answer.  It  is  the  opinion  of  some  that  music  can  be 
obtained  more  cheaply  from  department  stores  than  from 
regular  music  houses,  but  what  influence  is  at  work  to 
enable  people  to  see  the  many  advantages  of  buying  at 
home  ?  None  but  the  feeble  efforts  of  a  few>  and  in  a 
great  many  cases  absolutely  none  at  all. 

The  maxim  "what  is  worth  doing  is  worth  doing 
well"  never  applied  more  fittingly  than  in  the  case  of 
the  bookseller  and  stationer  selling  sheet  music.  Never 
take  on  a  fresh  line  of  goods  if  you  have  no  faith  in  it 
but  do  not  get  beyond  the  point  where  you  can  quickly 
realize  the  proposition  has  merit. 

In  every  town  there  is  a  demand  for  sheet  music  of 
all  kinds,  and  to  the  man  who  has  faith  enough  to  take 
hold  of  the  proposition  in  a  live  way  and  cultivate  the 
field  there  will  come  a  responding  increase  of  business. 
Window  display  and  advertising  will  help  much  in  creat- 
ing a  larger  demand  for  sheet  music,  but  perhaps  an 
even  more  satisfactory  way  is  to  keep  personally  in 
touch  with  musical  circles  and  musical  people.  It  may 
be  that  numbers  of  stationers  are  not  qualified  to  take 
an  active  part  in  the  town's  musical  life,  but  there  is 
not  one  who  cannot  keep  in  touch  with  the  people  who 
arc  actively  interested.  Thus,  keeping  informed  as  to 
the  needs  of  the  community  and  being  in  constant  touch 
with  the  wholesaler,  the  law  of  supply  and  demand  will 
work  out  the  profits'  of  the  bookseller  and  stationer. 


Music  That  is  Selling. 

In  view  of  the  fact  that  the  coronation  of  George  V. 
is  fixed  for  June  next  the  march  song,  "Hail  King 
George,"  promises  to  have  an  immense  sale.  The  words 
of  the  song  are  by  Clifton  Ringham  and  when  sung  to 
the  settinb  by  Edward  St.  Quentin,  it  arouses  the 
patriotism  of  every  listener.  When  ordering  this  song 
remember  No.  1  is  in  F  and  No.  2  is  in  G. 

Manville  Brooke  is  the  author  of  both  words  and 
music  of  "The  Pioneer,"  a  son?  descriptive  of  pioneer 
life  and  breathing  o'f  its  attendant  struggles  and  joys. 
The  song   may   be  had   in   D  or  in  P.    A   lover  of    good 


music  will  be  unable  to  pass  it  by,  for   the  setting    is 
classical. 

"Wert  Thou  a  Slave,"  words  and  music  by  Helen 
Kilner,  is  a  love  song  and  may  be  had  in  E  flat,  F  or 
G.  It  is  above  the  average  in  this  class  of  songs  and 
will  command  a  ready  sale. 

Frances  M.  Gostling  has  written  the  words  and  Ed- 
ward T.  Lloyd  the  musical  setting  for  a  delightful  little 
ballad  entitled  "'Little  Girl  with  Eyes  of  Blue."  The 
movement  throughout  is  in  ti-8  time  and  the  effect  is 
extremely  dainty. 

"Fa  La  La"  is  a  vocal  duet  for  contralto  and  so- 
prano and  may  be  had  in  G  or  in  A.  The  words  are  by 
Thomas  Morley  and  the  music  by  Ernest  Newton.  This 
is  not  a  new  work,  but  since  its  introduction  it  has 
proved  its  worth  and  has  obtained  an  enviable  reputa- 
tion as  a  two-part  song. 

From  the  realm  of  sacred  music  two  songs  are  pre- 
sented this  month.  One,  "Jesus  Our  Saviour,"  by 
Henry  Tolhurst,  a  comparatively  recent  addition,  hut 
of  undoubted  merit.  It  ranges  from  C  sharp  to  E  flat. 
The  other  is  an  older  work  and  ranks  decidedly  as  a 
good  song,  it  is  "Hark,  Hark  my  Soul,"  by  Ernest 
Newton,  the  words  being  by  Rev.  F.  W.  Faber,  D.D.  It 
may  be  had  in  E  flat  or  in  F. 

* 

Recently    Copyrighted    Sheet     Music. 

The  following  list  of  instrumental  and  vocal  music  was 
copyrighted  within  the  month  at  Ottawa  : 

23313.  "Be  My  Sweetheart."  Words  by  C.  E.  Law- 
rence. Music  by  W.  Dayton  Wegefarth.  Jerome  H.  Remick 
&  Co.,  New  York,  14th  December. 

23314.  "If  I  Were  A  Knight  of  Old."  Words  by  Her- 
bert Thomson.  Music  by  Ethel  Lincoln.  Jerome  H  Rem- 
ick &  Co  ,  New  York,  14th  December. 

23315.  "Good  Bye,  Nellie  Gray."  Words  by  Dave  Op- 
penheim.  Music  by  Joe  Cooper.  Jerome  H.  Remick  & 
Co.,  New  York,  14th  December. 

23316.  "We've  Kept  the  .Golden  Rule."  Words  by  Ken 
Deely.  Music  by  Percy  Wenrich.  Jerome  H.  Remick  & 
Co.,  New  York,  14th  December. 

23317.  "My  Evening  Star."  Words  by  Ren  Shields. 
Music  by  P.  D.  DeCoster.  Jerome  H.  Remick  &i  Co.,  New 
York,  14th  December. 

23318.  "Every  Heart  Must  Have  Its  Sorrow."  Words 
by  Harry  Williams.  Music  by  Egbert  Van  \lslyne. 
Jerome  H.   Remick  ,&)  Co.,  New  York,   14th  December. 

23319.  "Kisses  at  Auction."  Words  by  Harry  B. 
Smith.  Music  by  Raymond  Hubbell.  Jerome  H.  Remick 
&  Co.,  New  York,  14th  December. 

23320.  "Anoma."  Rag.  By  Ford  Dabney.  Jerome 
H.  Remick  &t  Co.,  New  York,  14th  December. 

23368.  "Vesper  Hymn."  By  J.  Norman  Eagleson, 
Mus.  Bac.  (Words  and  Music.)  The  Anglo-Canadian  Music 
Publishers  Association,  London,  England,  22nd  December. 

23371.  "King  of  the  Air."  March  and  Two-Step.  By 
F.  T.  Allen.     A.  L.  E.  Davies,  Toronto,  24th  December. 

23373.  "By."  Words  and  Music  by  John  G.  Strath- 
dee.    Jerome  H.  Remick  &  Co.,  Detroit,  24th  December. 

23376.  "Three  Lyrics."  (1.  "Clarice."  2.  "The  Old 
Garden  Swing."  3.  "0  Sweetheart  Mine.")  Words  and 
Music  by  Ravenor  Bullen.  Ravenor  Bullen,  Petrolea,  Ont., 
27th  December. 

23377.  "Through  Peace  to  Light."  Words  by  Adelaide 
Proctor.  Melody  by  Zaida  Bettes-Dill.  Accompaniment 
by  E.  E.  Vinen,  F.R.C.O.  Zaida  Bettes-Dill,  Toronto, 
27th  December. 

23378.  "My  Baby  Dear.".  Words  by  Samuel  Abbott. 
Melody  by  Zaida  Bettes-Dill.  Arranged  by  W.  O.  Forsyth. 
Zaida  Bettes-Dill,  Toronto,  27th  December. 


BOOKSELLER     AND     STATIONER 


27 


MUSIC  ORDERS 

Add  a  "Music  Order"  department 
to  your  business.  It  costs  you 
nothing  and  will  prove  profit- 
able. Our  large  stock  is  at  your 
service.  We  ship  mail  orders  the 
day  we  receive  them  and  procure 
promptly  anything  unobtainable  in 
Toronto.       Ask    us    for    particulars. 

Anglo-Canadian  Music  Publishers  Assn.,  Ltd. 

ASHDOWN'S  MUSIC  STORE 
144  Victoria  Street  -  -  TORONTO 


ART  SUPPLIES 

WInior  &  Newton'*  Oil  Colors 
"     Water  Colors 
"  "     Canvas 

"  •'      Papers 

"  "     Brushes 

•'  "      Boxes 

All  kinds  of  goods  for  artists:  Crayons,  Oils,  Mediums,  Easels,  Studies,  &c 

SBND    FOR     CATALOGUE 

A.  Ramsay  &  Son  Co., 

MONTREAL 

Agents  for   WINSOR  A  NEWTON,  London 


Cassell  &  Co.'s  1911  Spring  List. 

The  following  list  of  titles  have  already  been  arrang- 
ed for  publication  early  in  1911  by  this  company  — 
"Kronstadt,"  "Daphne,"  "A  Honeymoon  in  Hiding," 
"Book  of  the  Horse,"  "Italy:  The  Magic  Land,"  "Bess 
of  the  Woods,"  "Joan  of  the  Tower,"  "Eliza  Getting 
On,"  "Wild  Flowers,  vol.  0.  3,"  "The  Dumpling,"  "The 
Mark  of  His  Calling,"  '''Practical  Electricity,"  "Wild 
Flowers  as  They  Grow,"  "The  Truth  About  Egypt," 
"Beliefs  of  Unbelief,"  "Everyday  Japan,"  "Miss  Fallow- 
field's  Fortune,"  "100  Popular  Pictures,  vol.  II.,"  "The 
Rogue's  Progress,  or  Twin  Sisters,"  "A  Daughter  of 
the  Democracy,"  "Breeding  and  the  Medelian  Theory," 
and   "Sound  Business." 

Other  and  later  titles  include:  "Life  Histories  of 
Familiar  Plants,"  "Charles  Dickens,"  "Letters  to  a 
Niece,"  "How  to  Grow  Rich,"  "H.  B.  Irving,"  "Field 
Naturalist's  Handbook,"  new  edition,  "Sword  of  the 
Lord,"  "A  Kingdom  of  Dreams,"  "The  Complete  Gard- 
ener," "Captain  Black,"  '''Everybody's  Books,"  10  vols., 
"Steel,  High  Speed  and  Carbon,"  "The  Endowment  of 
Motherhood,"  "The  Unknown  Isle,"  '''Electrical  Primary 
Batteries,"  "Electric  Accumulators,"  "Lieutenant  of  the 
King,"  "The  Money  Spider,"  "Astronomy  for  All," 
"The  Jesuit,"  "Canada  as  It  Is,"  new  edition,  "A  Fav- 
orite of  Fortune,'1'  "Fourteen  Years  a  Jesuit,"  "The 
Spider's  Eye,"  "A  Woman's  Love  or  the  Third  Man." 
"The  HapP3'  Vanners,"  "Guide  to  London,"  new  edition, 
"The   Seven    Streams,"    The   Impregnable    City," 

Walter  McClintock's  "The  Old  North  Trail"  was 
published  during  December  by  The  Macmillan  Co.  It 
treats  of  the  life,  legends  and  religion  of  the  Blackfeet 
Indians. 


BAGSTER 

The    Pioneers   of    the    Present 
Form  of  Bible. 

And   Inventors  of  the  "Yapp" 
Divinity  Circuit  Binding. 

ESTABLISHED  1794 


BUY 


Bagster 
Bibles 


Bagster's 
Students'  Books 

For  the  Hebrew  and  Greek 
Scriptures— the  only  Real 
Helps  published. 

Bagster's 
Devotional  Books 

in    the    very     words     of 

Scripture    only. 

"The    Daily    Light    on    the 

Daily  Path." 
"The   Series  of    Tiny  Text 

Books." 
Etc.,     etc.,    etc.,    etc.,    etc. 

KEPT  AT  ALL  BOOK  STORES. 


Bagster's  64-page  Illustrated  Catalogue  of 
Bibles  and  Books  post  free  on  application. 

Samuel  Bagster  &  Sons 

LIMITED 

15  Paternoster  Row,  London,  Eng. 


28 


BOOKSELLER     AND     STATIONER 


Best  Sellers  in  December 

Brantford. 

1.  The  Dop  Doctor.     Richard  Dehan.     Frowde. 

2.  The   Second  Chance.     Nellie  McClung.     Briggs. 

3.  Mary  Cary.    Kate  L.  Bother.     Hayser. 

4.  The  Frontiersman.     H.  A.  Cody.     Briggs. 

5.  Master  of  the  Vineyard.     Myrtle  Reed.     Putnam, 
(i.  The  Rosary.     Florence  Barclay.     Musson. 

Calgary. 

1.  The  Trail  of  '98.    Robert  W.  Service.     Briggs. 

2.  The  Dop  Doctor.      Richard  Dehan.      Frowde. 

3.  The  Rosary.     Florence  Barclay.     Musson. 

4.  The  Second  Chance.     Nellie  McClung.     Briggs. 

5.  The  Stampeder.    S.  A.  White.    Briggs. 

6.  The  Rules  of  the  Game.     Stewart  E.  White.     Musson. 

Charlottetown. 

1.  The  Rosary.      Florence  Barclay.     Musson. 

2.  Kilmeny  of  the  Orchard.  L.   M.  Montgomery.     Page. 

3.  The  Dop  Doctor.     Richard'  Dehan.     Frowde. 

4.  The  Mistress  of  Shenstone.     Florence  Barclay.     Put- 

nam. 

5.  The  Frontiersman.     H.  A.  Cody.     Briggs. 

6.  Cynthia's  Chauffeur.     Louis  Tracey.     McLeod. 

Chatham. 

1.  Love  of  the  Wild.    Archie  P.  McKishnie.     McLeod. 

2.  The  Second  Chance.     Nellie  McClung.     Briggs. 

3.  The  Rose  in  the  Ring.    Geo.  B.  McCutcheon.    Briggs. 

4.  The  Rosary.    Florence  Barclay.     Musson. 

5.  The  Mistress  of  Shenstone.     Florence  Barclay.     Put- 

nam. 

6.  The  Handicap.     Robt.  E.  Knowles.    Frowde. 

Edmonton. 

1.  The  Trail  of  '98.     Robert  W.  Service.     Briggs. 

2.  The  Second  Chance.     Nellie  McClung.     Briggs. 

3.  The  Handicap.     Robert  E.  Knowles.     Frowde. 

4.  The  Frontiersman.     H.  A.  Cody.     Briggs. 

5.  The  Rules  of  the  Game.     Stewart  E.  White.    Musson. 

6.  The  Rose  in  the  Ring.     Geo.  B.  McCutcheon.     Briggs. 

Guelph. 

1.  The  Trail  of   '98.     Robert   W.  Service.     Briggs. 

2.  The  Second  Chance.     Nellie  McClung.     Briggs. 

3.  The  Frontiersman.     H.  A.  Cody.     Briggs. 

4.  The  Rosary.     Florence  Barclay.     Musson. 

5.  The  Dop  Doctor.     Richard  Dehan.     Frowde. 

6'.  The  Castle  Builders.     Chas.  C.  Munn.     McLeod. 
Hamilton. 

1.  The  Trail  of  '98.     Robert  W.  Service.     Briggs. 

2.  The  Second  Chance.     Nellie  McClung.     Briggs. 

3.  Max.     Katharine  C.  Thurston.     Musson. 

4.  The  Rosary.     Florence  Barclay.     Musson. 

5.  Mistress  of  Shenstone.     Florence  Barclay.     Putnam. 

6.  The  Dop  Dootor.     Richard'  Dehan.     Frowde. 

City  of  Beautiful  Nonsense.     E.  T.  Thurston.  Musson. 
Kingston. 

1.  The  Trail  of   '98.     Robert   W.  Service.     Briggs. 

2.  The  Second  Chance.     Nellie  McClung.     Brigsrs. 

3.  The  Rosary.     Florence  Barclay.     Musson. 

4.  Mistress  of  Shenstone.     Florence   Barclay.     Putnam. 

5.  Master  of  the  Vineyard.     Myrtle  Reed.     Putnam. 

6.  Crumner's  Son.     Sir  Gilbert  Parker.     Copp. 

Moncton. 

1.  The  Trail  of  '98.     Robert  W.  Service.     Briggs. 

2.  The  Handicap.     Robert  E.  Knowles.     Frowde. 

3.  Songs  of  a  Sourdough.     R.  W.  Service.     Brigys. 

4.  The  Second   Chance.     Nellie  McClung.     Briggs. 

5.  The  Rosary.      Florence   Barclay.     Musson. 

6.  Master  of  the  Vineyard.     Myrtle  Reed.     Putnam. 


Peterboro. 

1.  The   Trail  of   '98.     Robert  W.  Service.     Briggs. 

2.  The  Lop  Doctor.     Richard  Dehan.     Frowde. 

3.  The  Handicap.     Robt.  E.  Knowles.     Frowde. 

4.  The  Second  Chance.     Nellie  McClung.     Briggs. 

.").     Master  of  the  Vineyard.     Myrtle  Reed.     Putnam. 
6.     Mistress  of  Shenstone.     Florence  Barclay.     Putnam. 
Port  Arthur. 

1.  The  Second  Chance.     Nellie  McClung.     Briggs. 

2.  The  Trail  of   '98.     Robert  W.  Service.     Briggs. 

3.  The  Rosary.     Florence  Barclay.     Musson. 

4.  Mistress  of  Shenstone.     Florence   Barclay.     Putnam. 
.").     Sowing  Seeds  in  Danny.     Nellie  McClung.     Briggs. 

(i.     The  Rules  of  the  Game.     Stewart  E.  White.    Musson. 
Quebec. 

1.  Rules  of  the  Game.     Stewart   E.   White.     Musson. 

2.  The  Trail  of  '98.     Robert  W.  Service.     Briggs. 

3.  The  Handicap.     Robt.  E.  Knowles.    Frowde. 

4.  Billy  Topsail  &  Co.     Norman  Duncan.     Frowde. 

5.  'Lizabeth  of  the  Dale.     Marian  Keith.     Westminster 

Co. 

6.  Love  of  the  Wild.    Archie  P.  McKishnie.    McLeod. 

Stratford. 

1.  The   Rosary.     Florence  Barclay.     Musson. 

2.  The  Trail  of  '98.     Robert  W.  Service.    Briggs. 

3.  The  Frontiersman.     H.  A.  Cody.     Briggs. 

4.  The  Second  Chance.     Nellie  McClung.     Briggs. 

5.  Cyathia's  Chauffeur.    Louis  Tracey.    McLeod. 

6.  The  Handicap.     Robt.  E.   Knowles.     Frowde. 

Toronto. 

1.  The  Second  Chance.     Nellie  McClung.     Briggs. 

2.  The  Dop  Doctor.     Richard  Dehan.     Frowde. 

3.  The  Rules  of  the  Game.    Stewart  E.  White.  Musson. 

4.  Ailsa  Page.     R.  W.  Chambers.     McLeod. 

5.  Cynthia's  Chauffeur.     Louis  Tracy.     McLeod. 

6.  The  Frontiersman.     H.  A.  Cody.      Briggs. 

Vancouver. 

1.  The  Trail  of  '98.     Robert  W.  Service.     Briggs. 

2.  The  Rosary.     Florence  Barclay.     Musson. 

3.  Burning  Daylight.     Jack  London.     Macmillan. 

4.  The  Handicap.     Robert  E.  Knowles.     Frowde. 

5.  'Lizbeth  of  the  Dale.     Marian  Keith.     Westminster 

Co. 

6.  Cynthia's  Chauffeur.    Louis  Tracy.     McLeod. 

Winnipeg. 

1.  The   Second  Chance.     Nellie  McClung.     Briggs. 

2.  The  Rosary.     Florence  Barclay.     Musson. 

3.  The  Dop  Doctor.     Richard  Dehan.     Frowde. 

4.  The  Trail  of  '98.     Robert  W.  Service.     Briggs. 

5.  The  Frontiersman.     H.  A.  Cody.     Briggs. 

6.  The  Greatest  Wish  in  the  World.     E.  Temple  Thurs- 

ton.     Musson. 

Canadian  Summary. 

Points. 

1.  Trail  of  '98.     Briggs 110 

2.  The  Second  Chance.    Briggs  102 

3.  The  Rosary.     Musson    84 

4.  The  Dop  Doctor.     Frowde 57 

5.  The    Handicap.      Frowde     43 

fi.     Thp    Frontiersman.      Briggs    40 

« 

Beg-inn'ng-  with  the  March  number  Busy  Man's  Mag- 
azine will  hereafter  be  known  as  MacLean's  Magazine. 
The  editors  in  their  announcement  state  that  people 
thought  Busy  Man's  meant  "Business  Man's."  Wishing 
to  overcome  this  it  was  folt  that  the  new  name  would 
be  more  in  keeping  with  the  general  nature  of  the  mag- 
azine. The  principal  features  which  have  characterized 
the  magazine  in  the  past  will  be  maintained. 


BOOKSELLER     AND     STATIONER 


29 


Standard 
Commercial  Works 

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HAND  BOOK. 

Enlarged    and    revised    to    date. 

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TEREST TABLES 

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at  2J,  3  or  3J  per  cent.,  each  on 
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THE  IMPORTER'S  GUIDE. 
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A  comilele  atalogue  of  all  the  above  publication 
sent  free  upon  application. 

Morton,  Phillips  &  Co. 

PUBLISHERS 

1 1 5  and  1 1  7  Notre  Dame  St  We.t.  MONTREAL 


N.B.-The  BROWN  BROS..  Ltd..  Toronto,  carry 
a  full  line  of  our   publications. 


The  clerk  is  in  direct  line  to  be- 
come a  salesman.  It  is  the  next  job 
above  him.  He  has  an  option  on  it. 
It  is  merely  a  matter  of  "getting 
busy"  with  his  mind  and  learning  all 
that  can  be  learned  (which  is  a  great 
deal)  about  the  merchandise  under 
his  charge. 


How  full  of  poetry  is  day-before- 
yesterday  and  day-after-to-morrow. 
Only  the  present  is  prose. 

•    •    • 

Every  man  believed  his  experience 
would  make  an  interesting  book. 


Buyers  Guide 

Sor 

*  ST&ntaitf  <§ii  ank  <8ooks< 

THAT  CAN  BE  PROCURED  FROM  OUR  STOCK 


WE  NEVER  SELLTHE  CONSUMER  DIRECT 


Abstract   Tablets. 
Address    Books. 
Advertiser*'     Specialties 
Memo.   B'ks,   Diaries,  etc. 

Bank   Pass   Books. 
Bankers'    Tab.   Tablets. 
Bill   Head  Pads. 
Combination  Record  &  Cash 

Books. 
Common    Sense    Ind.    Book 
Composition    Books. 
Corp.    Stock    Books. 
Counter    Books. 
Cross  Section   Books. 
Cross  Section  Tablets. 
Daily  Journals. 
Desk   Blotting  Pads. 
Diaries — Standard. 
Dockets. 
Drafts. 

Drawing  Pads. 
Druggists'  Prescrip.  B'ks. 
Due  Ledgers. 
Pup.    &    Trip.    Note    &    Let. 

Heads. 
Dup.   &.  Trip  Order  Books. 
Dup.    Bill    Heads. 
Dup.   Receipt   Books. 
Dup.   Scale   Books. 
Dup.  Teleg'h  Blanks. 
Empire  Note  Books. 
Empire   Order  Books. 
Einp.    Sep.    L'f    Price    B'ks. 
Engagement   Books. 
Engineers'    Cross    Sec.    B'ks. 
Engineers'    Field    Books. 
Eureka   Memo.   Books. 
Expense   Books. 
Ext.   Fine  Ad.   &  Visit  B'ks 
Fairbanks'   Scale   Books. 
Family    Expense   Records. 
Bills    Payable    &    Rec.    B'ks. 
Blank  B'ks— See  Folio   B'ks. 
Book-keeping    Blanks. 
Books  of  All  Kinds  to   Order. 
Business  Blanks. 
B  tcbers'    Order    Blanks. 
Bitchers'   Pass   Books. 
Buyers'    Price    Books — Reg. 
Buyers'   Price  B'ks.  L'se  L'f 
C.O.D.    Exp.    Rec'pt    B'ks. 
Carman's   Books. 
Cash    Account    Books. 
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Chick     Books. 
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Columnar   Books. 
Combination   Cash  &  Ledger 


Field   Books. 

Figuring  Books   &   Pads. 

Fine  Memorandum  Books. 

Flap    Memorandum   Books. 

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Flat    Opening    Blank    Books. 

Folio   B'ks    of    every  conceiv- 
able  size,  binding  &  ruling. 

Foolscap    Tablets. 

(ieneral   Pass  Books. 

Grocers'.  Store   Order   B'ks. 

Grocers'  Pass  Books. 

Hinsdill's   Pat.    Sc't'ch   P'ds 

Hotel  Registers. 

Herbariums. 

Icemen's   Books. 

Indexed    Thru      Blank     Book 
(all   sizes). 

Indexed  1  hru  Memo.  B'ks. 

Indexes  for   Ledgers. 

Indexes — Shepherd's     Printed 
Position.' 

Indexing  Special  B'ks. 

Insurance    Registers. 

Invoice   Books.        * 

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Journal   Paper. 

Key  Index. 

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Ledger   Paper. 

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L'se   L'f   Stud.   Note   B'ks. 

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Manifold  Books-all  kinds. 

Memo.  B'ks.  i. Usi-/   s  &  styles. 

Memo.   B'ks — Indexed. 

Mdse.   Order   B'ks  Dup. 

Mdse.  Order  B'ks  with  Stub 

Milk   Books. 

Miller's  Com.   Sense  Ind. 

Miniature    Blank    Books. 

Minute   Books. 

Money    Receipt    Books. 

Money    Receipt    B'ks — Dup. 

Notes. 

Oblong  Folio  and  Quarto 
Blank    Books! 

Oblong   Memo.    Books. 

Order    Books. 

Package    Receipt    B'ks.    Reg. 
and   Duplicating. 

Pass   Books. 


Pencil   Books. 
Perpetual    Diary. 
Pocket  Ledgers. 
Popular  Memorandum  B'ks 

Quadrille  Ruled  Pads. 

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ing and  Triplicating. 

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Vest  Pocket   Memo.  B'ks. 

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Wedding    Lis*s. 

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HE   New   "Banner"  Line 

of  SCHOOL  COMPOSITION  BOOKS 

is  a  particularly  goo(i  line— at  popular  price. 
SEND  FOR  SAMPLES, 

BOORUM  &  PEASE  COMPANY 


HOME  OFFICES: 

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30 


BOOKSELLER     AND     STATIONER 


Store 

Cleaning 

Time 


The  Christmas  rush  is  over  and  booksellers  and  stationers  will 
find  thisjmonth  the  most  opportune  time  to  make  those  changes  in 
their  stores  which  they  have  probably  been  contemplating  for  some 
time. 

It  will  pay  you  to  get  your  store  ingood  shape  before  the  Spring 
season   commences. 

If  you  want  a  new  show  case  or  counter  and  wish  to  dispose  of 
your  old  one  first  write  out  a  brief  description  of  it,  insert  in  BOOK- 
SELLER AND  STATIONER  and  you  will  no  doubt  find  some  dealer 
between  Halifax'and  Vancouver  who  is  looking  for  a  chance  to  buyvat  a 
reasonable  figure   the  very  articles   you   wish  to   sell. 

Do  you  want  to  buy  a  new  desk?  A  "want  ad."  will  find  some 
dealer  who  is  re-arranging  his  store  and  is  [anxious  [to  dispose  of  such 
a  desk  at  a  bargain  price.  "  ,'■/] 

HaveiJyoui  Tall  those£  fixtures  and  equipment  which  make  your 
store  lookjneat  and? enable  you  to  give  your  customers  quick    service? 

There  are'a  hundred  little[services ouri'want  ad."  department 
can   perform    for   you. 

g~.  -    Rates  (payable   in   advance) 

ft  2c.  per  word  for   1st   insertion. 
|lc.  per  word  for  subsequent  insertion. 

5c.  additional  each  insertion  when  box  number  is  required. 

Write  or  phone  our  nearest  office. 


Bookseller  and,  Stationer 


MONTREAL         TORONTO 


WINNIPEG 


BOOKSELLER     AND     STATIONER 


31 


In    the    Wall    Paper    Department 

Relation  of  Stationers  to  Mail  Order 
Houses — How  to  Meet  Competition  — 
The  Paoblem  as  one  Retailer  Combats  it. 


The  relation  of  the  department  store  to  the  hook- 
seller  and  stationer  in  the  handling  of  wallpaper,  has 
given  rise  to  numerous  problems  and  their  attendant 
innumerable  solutions.  Where  the  department  store  has 
the  most  influence  is  not  in  the  sale  of  small  lines  but 
of  staples,  and  wall  paper  affords  a  splendid  field  for 
the  exploitation  of  rural  trade. 

Much  may  be  done  to  counteract  the  evil  effect  of 
big  store  competition  in  this  line — indeed  it  is  possible 
for  a  real  live  dealer  to  not  only  maintain  i  successful 
business  in  the  face  of  such  opposition,  but  lo  obtain  con- 
trol of  the  trade  in  his  entire  district.  As  intimated, 
the  methods  advocated  as  a  means  to  this  desirable  end 
are  numerous  and  it  is  only  reasonable  to  expect  that 
such  should  be  the  case.  Every  man  has  his  own  ideas 
of  how  a  business  should  be  managed,  and  while  there 
are  in  the  methods  of  each  things  to  be  commended, 
still,  when  applied  by  one  man  to  his  business,  a  differ- 
ent construction  is  placed  on  the  ideas  of  another. 

Let  it  be  understood  that  we  are  not  to  discount 
the  value  of  an  exchange  of  ideas.  There  is  nothing  so 
helpful  to  any  body  of  men,  each  engaged  in  similar 
occupation,  as  the  meeting  where  problems  common  to 
each  one  and  the  different  solutions  are  discussed.  It 
is  only  in  this  way  that  truly  effective  methods  of  deal- 
ing with  difficulties  are  formulated.  This  being  the  case 
the  following  suggestions  by  a  wallpaper  retailer  may 
be  productive  of  some  inspiration  which  will  prove  help- 
ful in  solving  the  problem  of  big  city  store  competition  : 

"Early  in  the  spring  we  have  a  talk  with  all  the 
local  paper  hangers  and  decorators  and  secure  as  many 
of  them  as  possible  to  work  for  our  store.  To  each  of 
these  men  that  will  co-operate  with  us,  we  give  a  com- 
plete line  of  sample  books  of  ©very  pattern  we  have  in 
stock,  and  have  them  use  our  books  instead  of  those- 
issued  by  some  wall  paper  house  in  the  city.  We  arrange 
these  samples  as  soon  as  our  spring  stock  arrives,  which 
we  have  shipped  from  the  factory  in  January  or  the  1  ?t  of 
February.  Quite  often  these  men  will  canvass  the  sur- 
rounding country  that  is  not  tributary  to  our  store 
and  make  many  sales  we  would  not  get,  if  it  were  not 
for    them. 

"We  have  a  complete  mailing  list  of  the  head  of 
every  family  in  our  town  and  the  surrounding  country 
that  is  tributary  to  our  store.  On  the  first  of  March 
we  send  to  every  one  on  this  list  a  number  of  small 
samples  from  our  stock.  We  use  a  light  weight  manila 
envelope  and  place  as  many  samples  therein  as  we  can 
send  for  one  cent.  We  usually  got  an  envelope  about  five 
by  seven.  In  this  we  also  enclose  a  circular  letter  de- 
scribing our  line  of  wall  paper  and  moldings  and  extend- 
ing to  them  a  personal  invitation  to  call  at  our  store 
and  see  the  entire  stock.  With  a  rubber  stamp  we 
print  on  the  back  of  each  sample  the  price  of  that  par- 
ticular sample.  We  find  this  method  very  satisfactory 
for  getting  our  line  before  the  people.  One  house  we  deal 
with  furnishes  us  a  number  of  postal  cards  with  the 
complete  pattern  of  wall  paper  reproduced  upon  it  in  the 
exact  colors  ;  these  we  also  mail  to  our  customers,  which 
also  bring  profitable  returns. 

"We  carry  regular  space  in  the  newspapers  of  our 
city,    and   during   the    spring   months   we   devote   it     ex- 


Better  than  the  New  Year's 
resolution  to  work  harder 
is  the  resolution  to  sell  Wall 
Paper  that  works  harder 
for  you. 


STAUNTONS  Limited 

933  Yonge  Street,  TORONTO 


clusively  to  wallpaper  and  paint.  We  secure  from  the 
wallpaper  house  from  which  we  buy  our  paper  a  number 
of  cuts  of  wallpaper  and  use  them  extensively  in  our 
newspaper  advertising." 


New  Spring  Wall  Paper  Lines. 

The  new  spring  goods  •  are  now  ready  to  be  shown, 
and  it  behooves  the  merchant  who  desires  to  get  the 
best  possible  selection  to  study  out  the  spring  ideas.  In 
the  first  place,  a  high  style,  feature  is  the  use  of  a  very 
small  "art  noveau"  pattern  in  place  of  the  favorite  floral 
scheme.  This  is  seen  on  a  background  self-colored  and 
either  ingrain,  imitation  of  Japanese  grass,  or  of  linen 
or  chambray.  Fabric  mats  are  the  new  feature,  and 
come  to  suit  every  purse. 

Besides  these,  the  chambray  fabric  paper,  perfectly 
plain,  in  shades  of  campagne,  (natural  chambray),  blue, 
brown  and  green,  seems  one  of  the  prettiest.  Cut-out, 
floral  design  will  be  used  to  relieve  it,  either  in  panel  or 
in.  simple  border  decoration.  Usually  the  cut-out  stripe 
comes  in  two  styles,  wide  and  narrow,  to  give  the  re- 
quisite diversity  of  effect. 

Pompadour  wreaths,  bouquets  and  flower  baskets  are 
seen  for  bedroom  and  drawing-room  use;  all  these  deli- 
cate, dresden  shades  appear,  but  there  is  great  demand 
for  browns,  and  a  considerable  feeling  for  blues  for  other 
rooms. 

Jasper  papers  will  hold  their  place  as  a  high-class 
novelty,  and  some  of  these  in  amber  shadings  were 
amongst  the  most  effective  in  a  large,  inclusive  display. 
The  name  is  taken  from  the  fact  that  the  cross-section  of 
Jasper  stone,  with  its  strata  of  delicate  lines,  inspired 
the  decorators  who  first  printed  this  paper. 


32 


BOOKSELLER     A  X  D     S  T A  T I O  N E  K 


A  Circulation  of  over  30,000,000  in  Magazines  and  Period- 
icals in  the  months  of  October,  November  and  December, 

1910,  January,  1911. 

TRADE   SUPPLIED   BY 

W.  J.  GAGE  &  CO.,  LTD.,  TORONTO,  CAN.   COPP,  CLARK  CO.,  LTD.,  TORONTO,  CAN. 

The   following  high-grade  publications  will  be  used  in  the  biggest  advertising 
campaign  ever  conducted  in  the  history  of  a  card  game  : 


Delineator 
Saturday  Evening 
Red  Book 

Post 

Dressmaking  at  Home 
Ladies'   Home  Journal 
Green   Book 

Popular   Magazine 
Modern   Priscilla 
Iowa  Homestead 

Home  Friend 
Popular  Epitomist 
Wisconsin  Farmer 

Housewife 
Scrap  Book 

Woman's  World 
Pictorial  Review 

Everyday  Life 
Vickery  &  Hill 

Home  Instructor 
Home  Life 

McClure's 
Household 
Blue  Book 

Munsey's 

Hamptons 

Cosmopolitan 

People's  Popular   Monthly 

Everybody's 

W.  J    Thompson   Co. 

American   Magazine 
Popular  Mechanics 

Aside  from  the  fact  that  the  Name  is  fiofrular,  and  that  it  is  well  advertised,  the  game 
is  exceedingly  attractive,  has  merit  and  SELLS  on  sight 

Order  Through  Your  Jobber 

The  Standard  Playing  Card  Co. 

345  W.  Michigan  St.  CHICAGO,  ILLINOIS 


Fancy    Goods,    Sporting    and    Athletic    Goods,    Dolls,     and    Toys 

After-Christmas  Sales  of  Toys  and  Fancy  Goods  —  Booking  for  Spring  and  Summer — New 
Goods  and  Seasonable  Displays — Summer  Lawn  and  Athletic  Lines — Coronation  Decorations — 
Intensive  Merchandising. 


There  are  some  stationers  who  carry  fancy  goods  and 
toys  only  during  the  Christmas  holiday  season  and  alter 
the  turn  of  the  year  find  themselves  burdened  with  stocks 
of  fancy  goods  or  toys.  These  are  either  returned  at  a 
discount  to  the  manufacturer  or  disposed  of  in  some 
other  way  in  order  to  escape  a  dead  loss. 

Before  shipping  back  to  the  maker  wouldn't  it  be  a 
wise  plan  to  give  the  general  public  a  chance  to  secure 
the  goods  at  a  reduction?  Half-price  sales  bring  satisfac- 
tory results;  of  that  there  can  be  no  doubt  as  the  efficacy 
of  the  method  has  been  successfully  demonstrated  time 
and  again.     The  way  it  works  is  like  this:— 

Mrs.  Smith  whin  doing  her  Christmas  shopping  no- 
ticed the  fine  line  of  ink  stands  and  thought  how  well  one 
would  look  on  her  writing  desk — indeed,  had  the  price 
been  just  a  little  less,  she  would  have  purchased  one  her- 
self. As  it  was  she  consoled  herself  w  ith  the  thought  that 
some  observant  member  of  the  household  would  probably 
discover  that  such  an  article  was  needed  and  mako  his 
gift  accordingly.  But  Mrs.  Smith  was  disappointed;  not 
that  she  lacked  appreciation  for  the  presents  given  her, 
but  the  memory  of  the  inkstand  was  still  with  her.  While 
in  this  frame  of  mind  she  picked  up  the  paper  and  as  if  in 
answer  to  an  unformed  thought  there  met  her  gaze  the 
information  that  the  very  article  she  wanted  was  on  sale 
at  half  price. 

Arriving  at  the  store  she  found  much  to  interest  her 
and  the  original  purchase  was  augmented  by  other  bar- 
gains. 

The  above  illustration  is  merely  an  example  of  what 
an  enterprising  stationer  can  do  in  getting  rid  of  sur- 
plus stock  to  advantage  and  applies  not  only  to  tho 
after-Christmas  season  but  to  any  time  when  it  is  found 
advisable  to  reduce  stock. 

The  place  occupied  in  the  sale  of  fancy  goods  by  the 
framed  work  0f  art  is  very  prominent.  Pastoral  subjects, 
heads  and  the  cleverely  executed  motto  are  lines  which 
seem  to  have  made  for  themselves  a  permanent  place  in 
the  average  fancy  goods  stock.  This  year  the  treatment 
of  calendars  seems*  to  be  even  more  varied  than  ever.  Not 
only  do  pictures  play  a  large  part  but  the  tone  harmony 
of  mount  and  ribbons  goes  a  long  way  toward  perfecting 
the  general  effect. 

In  leather  goods  the  demand  for  pillow  covers  with 
burnt  or  colored  design  remains  good.  The  flat  clothes 
brush  with  its  case  of  black  or  grey  leather  is  enjoying 
a  considerable  measure  of  popularity. 


Equipment  for  Spring  Trade. 

Deserving  of  attention  of  the  dealer  for  this  and  the 
next  two  months  is  the  systematic  equipment  of  his 
business  to  take  care  of  spring  and  summer  trade,  in  old 
times  most  days  were  slow  days  and  "hand  to  mouth" 
was  the  watchword.  It  goes  without  saying  that  in 
these  days  of  keen  competition  and  big  opportunity  the 
dealer  who  is  thorough  in  his  study  of  "What's  ahead," 
has  the  store  arrangement,  the  help  and  the  goods  all 
provided  in  good  time  so  as  to  attract,  to  serve  and 
to  satisfy  the  critical  purchaser  of  to-day. 

The  best  goods  are  not  of  mushroom  growth  and  the 
old  program  of  waiting  "till  I  see  what  I  want,"  won't 
give  the  dealer  the  right  goods  at  the  right  time.  The 
past  season  if  it  has  taught  any  one  thing  specially  has 
demonstrated  that  those  who  bought  early  not  only 
bought  better,  but  had  the  goods,  whereas  the  fellow 
who  always  waits  ''till  he  sees,"  didn't  have  them. 

Sporting  goods,  hammocks  and  summer  and  celebra- 
tion goods  should  be  all  secured  as  advances  later  on 
may  be  made,  and  with  the  usual  spring  dating  allowed 
the  dealer,  it  seems  all  in  his  favor  to  complete-  his  buy- 
ing early  for  his  spring  ahd  summer  wants. 

® 

March  Import  Propaganda. 

Dealers  will  recall  from  the  previous  years  the  hitting 
title  adopted  by  The  Fancy  Goods  Co.,  of  Canada,  To- 
ronto', for  a  departure  in  import  selling  of  holiday 
goods,  dolls,  toys  and  fancy  goods.  Many  dealers  took 
advantage  of  the  opportunities  the  "March  Import  Pro- 
paganda" offered  and  found  that  in  these  lines  they  had 
no  trouble  to  sell  the  same  goods  in  their  home  town  at 
a  good  profit  which  previously  their  customers  had  to 
send  for. 

These  merchants  <]o  not  need  any  further  convincing 
that  the  March  import  propaganda  is  in  line  with  the 
most  advanced  business  "methods  of  this  continent.  The 
showing  which  will  be  complete  on  March  1  will  .be  uni- 
que in  this  country.  Thousands  of  new  lines  are  to  be 
shown  and  the  lots  of  specials  offered  means  a  saving  on 
the  whole  bill  that  many  times  covers  the  time  and  ex- 
pense involved  in  the  coming  to  Toronto.  Besides  there 
is  the  fact  that  dealers  are  enabled  to  sell  at  more  than 
ordinary  profit  just  such  things  as  the  big  stores  of  the 
cities  have  made  leaders  of. 


CpPPJ  AT        ROOTC^i      for    Scrl°o1     Teachers     and    Pupils    on    Kindergarten 

^— ^— — — — ^— ^— — — —  Work,  Manual  Training,  Paper  Cutting,  Knife  Work, 
Raffia  and  Reed  Weaving,  Modelling  with  Clay  and  Plasticine,  Water  Color  and 
Crayon  Work,  Blackboard  Drawing. 

Canadian  Agents  for  Milton  Bradley  Co.  Prang  Educational  Co. 

W.  &  A.  K.  Johnston. 

Send  us  your  orders   for  Books,    Paints,    Jalaps,    Globes,  etc. 

THE  GEO.  M.  HENDRY  CO.,  LTD. 

WHOLESALE     EDUCATIONAL     6UPPLIES 

215-219  VICTORIA  ST.,  ::  ■:  ::  TORONTO,  ONT. 


:tl 


BOOKS E LLER     AND    STATIO N  E  R 


The  Fancy  (ioods  Company  believe  that  they  have 
hold  of  this  program  by  the  right -end,  and  they  ask  cus- 
tomers to  make  an  early  appointment,  as  only  those  ar- 
ranging in  advance  can  be  attended  to,  owing  to  the 
limitation  of  time. 

In  the  sporting  goods  line  it  would  be  hard  to  find 
a  more  unique  combination  than  that  presented  by  the 
"Reach"  and  "Victor"  goods.  In  the  United  States 
athletic  goods  made  by  the  A.  J.  Reach  Co.,  hold  a  high 
place.  They  have  that  correctness  of  design  and  detail 
that  invites  purchase,  and  they  possess  a  stamina  that 
claims  the  player. 

The  "Victor"  line  is  made  largely  in  Canada  and 
where  the  "Reach"  goods  cannot  compote  in  price  the 
"Victor"  goods  fill  the  bill.  They  present  a  fine  credit- 
able showing. 

The  line  of  "Victor"  hammocks  shown  for  summer  is 
a  select  range  of  salable  patterns.  The  designs  are  ex- 
clusive, the  dyeing  is  a  special  feature,  and  the  values 
are  such  as  will  commend  them  to  the  dealer.  "Victor" 
hammocks  are  made  wholly  in  Canada. 

The  crowning  of  the  King  is  sure  to  arouse  keen  in- 
terest in  Canada.  Some  fine  showy  sheet  and  wall  deco- 
rations and  hangings  in  red,  white  and  blue  with  fine 
portrait  of  King  George  V.  and  Queen  Mary  are  being 
shown.  Special  coronation  flags  have  been  prepared, 
and  for  rubber  balls  there  is  ready  a  fine  new  set  of 
Coronation  and  Empire  transfers.  With  such  goods  the 
dealer  who  secures  the  right  lines  for  the  right  occasion 
and  in  good  time  should  coma  out  right  side  up. 

® 

Intensive   Merchandising. 

One  hears  and  reads  so  much  about  "intensive  farm- 
ing," that  a  Toronto  firm  in  a  circular  letter  sent  out 
by  them  entitled  "Intensive  Merchandising,"1  contains 
some  things  that  are  opportune  and,  worth  considera- 
tion. 

The  advice  given  the  farmer  by  the  city  man  is 
abundant  and  perhaps  the  best  way  to  profit  by  the 
advice  is  not  to  follow  it.  This  "Intensive  Merchandis- 
ing" story,  however,  is  from  the  right  source  to  its 
natural  proper  destination— the  dealer.  It  deals  with 
"Daintinesse,"  display  stands  for  tooth  brushes,  combs, 
,  manicure  recmisites  and  shaving  brushes,  showing  the 
dealer  how  he  can  sell  more  of  these  goods  with  less 
display  room  and  less  selling  help. 

This  '"Intensive  Merchandising"  publication  is  just 
being  issued  by  The  Fancy  Goods  Co.,  of  Canada,  and 
for  fall  delivery  these  stands  should  bring  record  busi- 
ness. 


NEW  BOOKS  FROM  UNITED  STATES  PUBLISHERS. 

A.  C.  McClurg  &  Co.,  Chicago,  report  a  remarkable 
success  with  their  net  books  of  fiction  and  announce  that 
all  their  novels  for  the  coming  spring  will  be  issued  on 
the  "net"  basis.  There  will  be  five  titles  in  all:  A  new 
story  of  the  Civil  War  by  Randall  Parrish  entitled 
"Under  Fire;"  a  story  of  Newport  society  life  by  Law- 
rence Perry,  involving  the  competition  between  a  Rus- 
sian prince,  and  a  young  American  naval  lieutenant  pos- 
ing as  a  chauffeur,  for  the  hand  of  a  charming  girl,  under 
the  title  "Prince  or  Chauffeur  ?"  A  posthumous  work 
of  Will  Lillibridge  entitled  "A  Breath  of  rrairic  and 
Other  Stories,"  and  Clarence  E.  Mulford,  the  well-known 
author  of  "Bar  20"  and  "Hopalong  Cassidy,'1'  will  be 
represented  with  a  story  entitled  "Bar  20  Days"  in 
which  he  employs  many  of  the  same  characters  and 
scenes  as  in  his  former  books.     In  addition  to  these  four 


Wit  Carrp 


The  following  lines   in   stock   in    Toronto  : 

Acme  Staple  Binders  and  Staples 

Fisk,  Davey  &  Co.'s  Paper   Fasteners   and 
Drawing  Pens 

Spiro  Steel  Arch  Files 

Spiro  Pocket  Pencil  Shapeners, 

Smigel's  Desk  Pads 

The  "Only"  Paper  Clip  (West  Mfg.  Co.) 

Rival  Fountain  Pens 

Raven  Stylo  Pens 

Karmo  Stylo  Pens 

Pickwick,  Owl   and    Waverley   Steel    Pens 

Radbridge  Playing    Cards 

Radbridge  Score  Pads 

The  CM  C.  Envelope    and   Stamp  Damper 
and  Fixer. 

We  can  quote  prices  on  any  of  above  lines 
from   the  factories   or  from    Toronto  stock 

2L  &♦  jfWacBougall  &  Co. 


42  Adelaide  Street  W. 


oronto 


stories  by  authors  having  previous  connection  with  the 
McClurg  lists,  there  will  be  one  entitled  "Love  Besieg- 
ed" by  Chas.  E.  Pearce,  who  has  long  been  known  to 
British  magazine  readers  as  a  leading  serial  story 
writer. 

On  January  7,  Little,  Brown,  &  Co.,  Boston,  brought 
out  Anthony  Partridge's  new  novel  "The  Golden  Web," 
the  story  of  the  struggle  for  the  possession  of  the  title 
deed  to  the  Little  Anna  Gold  Mine,  with  a  vibrant  love 
interest.  "'The  Golden  Web"  promises  to  become  as  popu- 
lar as  Mr.  Partridge's  "Passers-by,"  one  of  the  six  best 
sellers  of  a  year  ago.  On  the  same  date  they  published 
"The  Capture  of  Paul  Beck,"  by  McDonnell  Bodkin,  au- 
thor of  "The  Quests  of  Paul  Beck,"  in  which  the  famous 
detective,    "Paul  Beck,"    reappears. 

On  January  14,  Little,  Brown,  &  Co.,  will  add  an- 
other novel  from  the  pen  of  E.  Phillips  Oppenheim  en- 
titled "Berenice."  This  book  will  be  illustrated  by 
Howard  Chandler  Christy  and  Howard  Somerville.  In 
"The  Gift  of  the  Grass,"  which  wall  come  out  this 
month,  John  Trotwood  Moore  has  written  in  his  best 
vein  an  autobiography  of. a  famous  racing  horse. 

Little,  Brown,  &  Co.,  commence  the  publication  of 
their  "Modern  Criminal  Science  Series"  in  January  with 
""Modern  Theories  of  Criminality,"  by  C.  Bernaldo  de 
Quiros,  one  of  the  most  eminent  of  modern  Spanish 
criminologists  and  Criminal  Psychology  by  Hans  Grass, 
professor  of  criminal  law  at  Gratz,  Austria.  This  series 
of  translations  of  the  most  important  works  of  eminent 
continental  authorities  on  Criminal  Science  will  furnish 
a  systematic  and  sufficient  acquaintance  with  the  con- 
trolb'ng  doctrines  and  methods  regarding  the  individual- 
ization of  present  treatment  and  the  study  of  the  causes 
of  crime  that,  now  hold  the  stage  of  thought  in  Contin- 
ental Europe. 


BOOKSELLER  AND  STATIONER 


:;:, 


ANNOUNCEMENT  TO  THE  TRADE 

WE  HAVE  A  COMPLETE  STOCK  OF  THE  FOLLOWING 

OFFICE  NEEDS 

Which  are  particularly  required    and  most   salable  at   this  season  of  the   year* 


BLANK  BOOI1S.   No.   4300 

LONG  DAY  BOOKS,  Size  6i  x  16  inches,  ruled  single 
column.  JOURNALS,  Size,  8  x  13  inches.  LEDGERS, 
Size  8  x  13  inches,  ruled  full  account  to  a  page,  not 
indexed.  Best  White  Wove  Paper  is  used.  They 
are  paged  and  made  only  with  500  pages  to  a  book, 
Strongly  Sewn,  Flat  Opening,  Ruled  with  Unit  Col- 
umns, Half  Bound,  Red  Back  and  Corners,  Black  Cloth 
Sides,  Colored  Edges,  Titled  and  Tooled  in  Gold. 
Price,  80  cents  each. 


Waste  Paper    BasKets 

WICKER— STRONGLY  CONSTRUCTED 

Height   Hi   inches  $3  40    per  dozen. 


Nc. 


1-0 
1-1 
1-2 
1-3 


13 
14J 

16 


4.20 
4.80 
6.00 


Wire,  Strongly  Woven  Silver  Wire 


No.   93 
"     93k 


Height   12  inches  $4  00    per  dozen 

12       "  fin  bottom    4.00       "  " 


Wire  DesK  BasKets,  with  Rubber  Feet 


No.  701 
"  702 
"     703 


Single  Tray 
Double  Tray 
Triple  Tray 


$2.00    per  dozen. 
4.00 
5.40 


CasK  Boxes,   Japanned 


with  two-compartment  tray 
"      three  "  " 


No.  2-6 
"  50-6 
"  50-8 
"  50-9 
"  50-10  " 
"   50-11     " 

"   50-12     "  "  " 

"     8-9  Sunk  handle,  with  three-compart 

ment  tray  -  -  21.00 

"     8-11  Sunk  handle,  with  three-compart 


1.80 
3.60 
6.00 
7.20 
8.40 
9.60 
10.80 


per  doz 


ment  tray 
4777-9J   end  handles, 

partment  tray 
4777-11   end  handles, 

partment  tray 


with    four-com- 
with    four-com- 


24.00 
10.80 


16.00 


All  particulars  as  to  any  of  our  goods  will  be  sent 
on  amplication. 


Deed   Boxes,  Splendid  Value 

LENGTH  DEPTH         WIDTH 

14  inches  x  10  inches  x    9    inches  -  $1.65  each 

16       "       x  12        "       x  10J        "  -  2.00     " 

18       "       x  13        "       x  11  "  -  2.40     " 

20       "       x  14        "       x  13}        "  -  3.00     " 

They  are  made  of  extra  strong  TINNED  STEEL 
PLATES.  Japanned.  Handles  at  sides.  Fitted  with 
strong  BRASS  4-Lever  Lock,  firmly  riveted  to  box. 
Duplicate  KEYS.  One  COMPARTMENT.  Solid-jointed 
HINGES.  LID  has  support  to  relieve  strain  when  open, 
and  is  also  reinforced  with  extra  Metal  PANEL  inside  to 
prevent  injury  to  box  or  contents  when  stored. 

ABSOLUTE  SECURITY  for  DOCUMENTS, 
BONDS  and  all  V  A  L  U  A  B  L  E  P  A  P  E  R  S 

"A.rcHive"    Files 

The  ACTION  of  these  FILES  is  always  ACCURATE. 
Chosen  by  many  of  the  prominent  CANADIAN  BANKS 
as  the  FILE  best  meeting  their  requirements. 

NEW  COPPER  FINISH     NEW  MECHANISM  IN  ARCH 
NEW  RED  INDEX 

PRICES 

Complete                  ...  $8.00  per  dozen. 

Less  Perforator     -  5.67       "          " 

Board,  Arch  and  Perforator  only  6.00       "          " 

Board  and  Arch  only       -              -  4.53       "          " 

"Chad  Valley'  Files 

The  FILE  IN  A  CASE-  — STRONG  and  DURABLE. 
Very  convenient  for  TRAVELLERS  and  OFFICE  USE. 

Size,  3)  x  11  x  12  inches 

No.   6124  with  perforator  -  $8.00  per  dozen. 

"     6125  without  perforator  -  7.20      "  " 


Paper  Clips 


"EZEON"— Saves  valuable  TIME  as  they  are  EASILY 
applied.   Papers  are  held  firmly  together. 
100  clips  in  neat  cardboard  box  — 10  boxes  in  a  carton. 
Price  85  cents  each  carton. 

We  have  in  stock  Complete  Lines  of  Imported  and 
Manufactured  Stationery,  including  Sealing  Wax,  Ink 
Stands,  Pen  Trays,  Pin  Cups,  Mucilage  Bottles  and 
Brushes,  Sponge  Cups,  Letter  Copying  Presses,  Copying 
Brushes,  Pen  Racks,  Spring  Letter  Scales,  etc.,  etc. 


&&    OPEN     ORDERS    $ 


ft 


All  ORDERS  entrusted  to  us  for  our  selection  of  goods  required  will  receive  very  SPECIAL  ATTENTION,  as  we 
aim  to  make  this  class  of  order  the  means  whereby  our  customers  will  receive  the  most  SALABLE  GOODS. 

The  Copp,  Clark  Company,  Limited 

TORONTO 


36 


bOOK.sHi-  L  1£  K     AND     S  T  A  T  1  U  N  E  !< 


ANNUAL  CONFERENCE,  CARTER'S  INK  SALESMEN 
The  fourth  annual  winter  conference  of  The  Carter's 
Ink  Co.,  was  held  at  the  new  factory  in  Boston  from 
December  l'J  to  22,  and  was  without  question  the  most 
successful  gathering  of  its  kind  ever  held  by  the  com- 
pany, bringing  together  over  sixty  of  its  inside  and  out- 
side men  from  all  over  the  country.  The  managers  and 
assistants  from  the  branch  houses  in  New  York  and  Chi- 
cago and  the  Montreal  factory  were  in  attendance,  to- 
gether with  practically  all  outside  men,  both  ribbon  and 
carbon,  and  inks  and  adhesives,  with  tho  exception  of 
J.  A.  Macaulay,  whois  just  returning  from  his  Austra- 
lian trip,  Carl  Lamson,  and  A.  J.  Sjoholm  in  the  far 
south. 

Conferences  were  held  both  morning  and  afternoon, 
some  treating'  both  lines,  while  others  concerned  the  inks 
and  adhesives  or  ribbons  and  carbons  only.  As  this  was 
the  first  meeting  with  the  sales  force  in  the  now  build- 
ing, an  important  part  of  the  conference  was  the  trip 
through  the  factory.  The  size  and  completeness  of  the 
plant  was  a  revelation  to  all,  and  the  amount  of  detail 
necessary  to  make  the  goods  was  commented  upon  freely. 
As  the  building  is  situated  on  the  Cambridge  side  of  the 
Charles  River,  and  as  the  conference  took  up  a  large 
part  of  the  day,  the  company  hired  a  caterer  and  served 
lunches  to  the  men  each  noon.  A  large  dining  room  be- 
long to  Ginn  &  Co.,  whose  publishing  plant  is  next  door 
to  the  Carter's  factory,  was  loaned  for  these  lunches.  In 
this  way  the  men  were  able  to  enjoy  each  others'  com- 
pany right  straight  through  the  day. 

Different  phases  of  the  business  were  treated  at  each 
conferences-new  goods  for  both  lines,  sales  and  advertis- 
ing policies  for  the  coming  year,  and  all  the  important 
details  in  handling  the  business  were  considered  with 
great  care;  and  running  through  it  all  was  the  keynote 
of  the  entire  convention — co-operation — both  between  in- 
side and  outside  men,  outside  men  and  dealers,  inside 
men  and  dealers, — in  short,  the  company  and  its  custom- 


and  some  remarkable  news  was  furnished.  It  "hit  off" 
most  of  the  men  in  one  way  or  another,  but  the  way 
the  editions  were  exhausted  showed  the  efforts  of  the 
editors  were  appreciated. 

The  conference  was  brought  to  a  successful  close  on 
the  evening  of  the  22nd,  when  a  banquet  was  held  at  the 
Westminster  Hotel  with  covers  laid  for  sixty-four.  R.  B. 
Carter,  president  of  the  company,  was  toastmaster.  The 
entertainment  was  wholly  composed  of  home  talent,  but 
that  by  no  means  casts  reflections  upon  it.  C.B.  Gordon 
spoke  upon  the  remarkable  growth  of  the  company  and 
astounded  many  of  the  younger  men  with  the  size  of  the 
business  done.  L.  G.  Stevens  of  the  Chicago  house  en- 
tertained with  sleight-of-hand  tricks  and  F.  F.  Harris 
read  an  original  room,  mentioning  some  of  the  short 
comings  of  the  home  office  force.  One  or  two  original 
parodies  and  an  "effusion"  by  P.  W.  Carter,  helped  to 
enliven  the  dinner.  A  grand  award  of  prizes  to  the 
handsomest,  wittiest,  baldest,  chief  four-flusher,  etc., 
etc.,  created  a  great  deal  of  merriment.  The  banquet 
closed  with  the  singing  of  a  song  written  for  the  occas- 
ion by  two  members  of  the  office  force,  which  put  the  fin- 
ishing touches  to  the  determination  of  all  to  make  this 
a  banner  year  for  the  company. 

THE  WEEKS-NUMAN  1911  STAFF. 
The  accompanying  group  photograph  shows  the  leading 
members  of  the  1911  staff  of  the  Weeks-Numan  Co.,  of  39 
Park  Place,  New  York,  some  change  in  the  personnel  of 
the  force  having  recently  taken  place.  Owing  to  these 
changes  there  has  had  to  be  a  redivision  of  territory. 
Charles  H.  Numan,  the  president  of  the  company  will 
travel  Pittsburgh,  Cleveland,  Toledo,  Detroit,  Chicago, 
Milwaukee  and  New  York  circuit  towns  ;  E.  F.  Perry, 
vice-president;  will  call  on  the  trade  in  Philadelphia,  Bal- 
timore, Atlanta  and  other  Southern  towns  (including 
those  in  Texas),  Memphis,  Indianapolis  and  intermediate 
points  ;    also   Hamilton,    Toronto,    Ottawa,    Montreal    and 


§***  *■■ 

■fe  «1B 

. 

B9**^l 

Kr^I 

■B^B*  .'      J^l 

Ita  *-  j 

1 

THE   WEEKS-NUMA 
Upper   Row      S.   H.   Voss.   Victor   Claisse.     Lower 

ers.  This  idea  of  the  necessity  for  co-operation  to  the 
last  detail  was  strongly  emphasized  on  every  occasion. 
The  entertainment  of  the  nun  was  not  overlooked.  Two 
nights  were  given  over  to  bowling  and  some  truly  won- 
derful scores  were  the  results.  On  every  occasion  the 
salesmen  were  pitted  against  the  inside  men  the  latter 
came  off  victorious.  A  daily  newspaper,  '''The  Penswip- 
er"  was  published  each      morn;ng  during  the  conference, 


N    STAFF    FOR    1911 

Row       E.    F.    Perry.    C.    H.    Numan.   W.    T.    Walls. 

Quebec  ;  S.  H.  Voss  (formerly  of  the  Tower  Manufactur- 
ing &  Novelty  Co.)  will  visit  Kansas  City  and  the  towns 
West  of  that  point  including  Minneapolis,  St.  Paul,  Win- 
nipeg, Vancouver,  Seattle,  Portland,  Los  Angeles,  Denver 
and  between  towns.  The  other  two  men  shown  in  the 
group  are  W.  T.  Walls,  who  looks  after  the  interests  of 
the  company  while  the  other  members  are  away  on  the 
road,  and  Victor  Claisse,  the  store  manager  and  buyer. 


BOOKSELLER     AND     S  I"  A  f  1  O  N  E  k 


37 


THE  WRENN'S  ARE  RUNNING 
THE   MOST    MODERN   BLOTTING    PAPER    MILL   IN    AMERICA 

at  MIDDLETOWN,  OHIO. 


TUT?     T7APT 

1  JLXjQy     riVlj  1 

that  we  are  supplying  the  two  largest 

cities  in  America  and   the   U.S.  Gov- 

ernment  with  solid  crayons  is  evidence 

that  the  best  and  cheapest  are  made  by 

The  Standard  Crayon  Mfg.  Co. 

Dan  vers,  Mass. 

FOR    BEST   VALUE    IN 

SCHOOL  FURNITURE 


Write 


The  JAMES  SMART    MFG.  CO.,   Limited 

and  Winnipeg,   Man. 


Brockvillc,    On/. 


Environment  and  Opportunity 


Wherever  men  are  noble  they  love  bright  color:  and 
wherever  they  can  live  healthily,  bright  color  is  given 
them  in  sky.  sea.  flowers  and  living  creatures. --Ruskin. 


C.  Environment  has  much  to  do  with  the  making  of  con- 
ditions in  which  we ,live,  whether  it  be  in  business  or 
social  life. 

C  Opportunities  gained  through  association  with  all 
that  is  highest  and  best  in  Art,  Literature,  Music,  Home 
Associations,  Friendships  and  Nature  are  the  foundation 
on  which  character  is  built. 

C.  By  surrounding  the  busy  toiler  with  conditions  which 
cultivate  all  that  is  best — the  proper  care  for  physical 
comfort — the  atmosphere  of  sunshine  and  contentment, 
making  work  a  joy  and  pleasure — the  result  is  .  high 
standard  of  excellence. 

C  The  MADE  IN  BERKSHIRE  papers  are  produced 
in  an  environment  which  breathes  of  all  the  higher  ideals — 
conceived  by  the  highest  artistic  skill  and  developed 
under  exceptional  conditions 

Crane's  Linen  Lawn  — Ik  correct  writing  paper---is 
always  in  demand.  Boxed  in  many  beautiful  styles, 
equally  suitable  for  Gift  Boxes  or  for  personal  use. 
Mail  orders  shipped  promptly. 


EATON,    CRANE  &   PIKE   CO 

PITTSFIELD,    MASS. 


New  York  Office 

Brunswick     Building 

225  Fifth  Avenue. 


1 


Wm  \ 


The  "Blaisdell"  Paper  Pencil 


oooooooooooooooooooooooo oo 


FOR   SALE  BY   THE  WHOLESALE  TRADE  IN  CANADA. 


CUT  BLrWLEN  HOLES  AND  UNWIND. 


has  made  a  hit  with  every  pencil  user!  Sharpening  is  made  absurdly  easy  with  a  "Blaisdell" 
— just  nick  the  paper  and  pull.  No  loss  of  time,  no  cut  fingers.  Made  in  9  colours  of  crayon, 
in  regular  leads,  and  in  special  compositions  for  photo  retouching,  copying,  marking  china* 
glass,  metals,  etc.    Should  have  a  prominent  place  in  every  stationery  store.    Write  for  prices. 

"THE  PENCIL  THAT  IS  MARKING  UP  PROFITS  FOR  THE  STATIONER." 


Office    Equipment 


*d 


Office  Furniture  Staple  for  Stationers 

An  Authority  on  Future  of  Office  Sup- 
plies— A  Legitimate  Adjunct  to  Stationery 
Business  -Co-operation  of  Manufacturers. 

To  really  be  in  love  with  one's  work  practically  en- 
sures the  success  of  the  business  involved  and  of  those 
engaged  therein.  Tt  naturally  follows  that  a  man  who 
cares  about  his  business  is  always  on  the  alert  to  seize 
every  opportunity  to  advance  the  interests  of  his  busi- 
ness and  to  enlarge  its  field  of  activity. 

The  bookseller  and  stationer  carries  in  stock  a  var- 
iety of  goods  and  that  variety  is  destined  to  be  sup- 
plemented. Office  supplies  are  a  staple  in  the  average 
stationer's  stock,  yet  there  are  lines  which  of  necessity 
go  with  the  ordinary  run  of  office  stationery  that  the 
stationery  trade  generally  is  not  handling.  An  idea 
many  stationers  have — an  idea  which  it  is  ludicrous  for 
any  man  truly  interested  in  the  welfare  of  his  business 
to  entertain  for  a  moment — is  that  the  furniture  dealer 
has  by  some  unwritten  law  reserved  to  himself  the  ex- 
clusive right  to  sell  any  and  every  kind  of  furniture, 
that  identified  with  office  equipment  included. 

The  editor  of  a  journal  issued  by  a  prominent  office 
furniture  house  has  the  following  to  say  anent  the 
handling  of  their  product  :  "We  happen  to  be  so  situated 
that  we  come  in  close  contact  with  both  classes  of 
trade,  and  it's  our  candid  opinion  that,  granting  the 
furniture  men  have  the  right  on  their  side,  it's  the  offi  c 
specialty  man  that  will  control  the  trade  eventually." 

As  maintained  in  the  December  issue  of  Bookseller 
_t  and  Stationer,  the  trade  in  office  furniture  is  a  perfectly 
natural  and  legitimate  adjunct  to  the  stationery  busi- 
ness ;  therefore  we  cannot  see  where  the  furniture  men 
have  any  "right  on  their  side."  At  present  the  trade  in 
office  furniture  in  the  average  Canadian  town  may  not 
look  like  a  get-rich-quick  scheme,  but  when  the  office 
equipment  house  stated  its  belief  that  the  trade  would 
eventually  be  controlled  by  the  stationer  or  office  spec- 
ialty man,  its  view  was  not  limited  to  the  present  de- 
mand. The  opportunity  presents  itself  now  to  lay  the 
foundations  for  a  business  in  office  furniture  and  equip- 
ment which  is  sure  to  grow.  Doi  not  allow  the  limita- 
tions of  the  present  to  cloud  your  vision  of  the  future. 
Canada  is  growing  and  that  growth  is  bound  to  bring 
an  increase  in  manufactories  and  industries  of  various 
kinds,  each  one  meaning  an  increased  demand  for  office 
equipment. 

For  every  stationer  in  Canada  the  door  to  a  wider 
field  of  business  activity  is  swung  open.  The  office 
equipment  bouse  is  eager  to  co-operate  in  the  establish- 
ment of  selling  centres  for  its  product.  The  man  who  is 
really  in  love  with  his  business  will  discern  the  oppor- 
tunity thus  presented  and  will  lose  no  time  in  getting 
on  the  ground. 


The  Stationer  and  the  Typewriter. 

Three  great  inventions  have  been  chiefly  instrumental 
in  the  progress  of  the  world  during  the  last  century — the 
steam  engine,  the  application  of  electrical  force  to  com- 
munication and  mechanics,  and  last,  but  not  least,  the 
invention  of  the  typewriter.  What  the  steam  engine  is  to 
the  world  of  transportation  and  manufacture,  the  type- 
writer is  to  the  office  world.  It  is  indispensable.  Whole 
businesses  that  are  now  profitable  would  go  to  ruin  did 
they  not  have  the  assistance  of  the  typewriter  for  the 
swift  and  economical  despatch  of  correspondence,  and  no 
business  of  any  proportions  at  all  would  fail  to  suffer 
acutely  were  the  typewriter  machines  wiped  off  the  face 
of  the  earth.  Has  it  ever  occurred  to  the  stationer  to  in- 
quire how  much  of  his  stock  is  dependent  for  its  sale  upon 
the  typewriter  ?  If  everything  to  which  the  typewriter 
contributed  were  figured  up,  we  believe- the  results  would 
be  sufficiently  startling  and  significant  to  convince  the 
dealer  that  he  is  in  duty  bound  to  advance  the  sale  of 
typewriters  by  every  means  in  his  power. 

Wipe  out  the  typewriter  and  away  would  go  ninety 
per  cent,  of  the  demand  for  carbon  papers,  100  per  cent, 
of  the  demand  for  typewriter  ribbons,  fifty  per  cent,  or 
more  of  the  demand  for  second  sheets,  nearly  the  whole  of 
the  demand  for  typewriter  papers  and  perhaps  thirty- 
three  and  a  third  per  cent,  of  the  demand  for  loose  leaf 
goods  of  different  classes. 

Twenty-five  per  cent,  of  the  filing  cabinets  in  use  in 
America  would  have  to  go  out  of  business  were  it  not  for 
the  product  of  the  typewriter,  whose  uses,  extending  every 
day,  have  all  but  gone  beyond  the  power  of  the  mind  to 
grasp  in  all  their  details  and  ramifications. 

If  it  were  not  for  the  typewriter  half  the  big  mills  of 
the  continent  that  now  run  full  time  on  fine  papers  would 
have  to  shut  down  and  the  other  half  would  have  to 
change  their  equipment  to  meet  the  new  conditions. 

And  this  is  by  no  means  all.  The  immense  amount  of 
litigation  in  the  courts,  the  great  business  institutions 
with  their  thousands  of  correspondents  scattered  through- 
out the  world,  would  be  practically  helpless  without  the 
typewriter.  The  work  could  not  be  done  without  such  a 
number  of  clerks  and  secretaries  that  half  the  business  en- 
terprise of  the  country  would  be  swamped  with  the  ex- 
pense of  carrying  them  on. 

Nor  is  this  all.  Without  the  typewriter  there  would 
be  no  duplicating  machine  industry  in  its  present  form. 
There  would  be  no  demand  for  the  reduplication  of  type- 
written letters  and  we  would  be  thrown  back  on  the  slow, 
inadequate  hand  duplicating  processes  in  vogue  thirty 
years  or  so  ago  unless  some  ingenious  manufacturer  could 
devise  a  stencil  process  that  would  answer  better  for  du- 
plicating work  than  the  old  cyclostyle  of  twenty-five 
years  ago.  That,  indeed,  was  pretty  good,  but  unless  one 
were  skilled  in  manipulating  the  little  stylus  with  a  milled 
wheel  at  the  writing  end,  the  results  were  likely  to  be  on 
a  par  with  the  handwriting  of  Horace  Greeley. 

If  it  were  not  for  the  typewriter,  think  of  all  the  ela- 
borate and  successful  follow-up  systems  that  would  go 
into  the  scrap  heap  !  Think  of  the  card  indexes  and  the 
cabinets  that  would  be  relegated  to  the  loft  and  the  base- 
ment !  Think  of  the  thousand  and  one  things  that  could 
not  be  done  were  it  not  for  the  typist  who  easily  does 
her  fifty  or  sixty  letters  a  day  !     Millions  of  letters  would 


BOOKSELL  E  R     AND    STATU)  X  E  R 


:;i) 


not  be  sent  out  at  all  ;  millions  of  reams  of  paper  for 
letter-heads  and  envelopes  would  moulder  in  the  lolls  if 
the  typewriters  were  all  obliterated  and  the  minds  of  men 
had  to  start  afresh  on  the  problem. 

Is  it  necessary  to  ask  why  the  stationer  should  boost 
the  sale  of  the  typewriter  ?  Hardly.  The  business  house 
in  every  other  line  is  the  close  friend  of  the  commercial 
stationer  and  the  typewriter  is  the  bond  that  joins  them. 
How  many  commercial  stationers  could  continue  to  do 
business  on  a  goose  quill  and  steel  pen  basis  ?  We  don't 
know,  but  it  would  be  interesting  if  someone  would  figure 
it  out. 

® 

"Chad  Valley"  Letter  Files. 

The   Copp,    Clark     Co.,     Toronto,    are   the     Canadian 

agents  for  the  "Chad  Valley"  patented  letter  files,  whose 

claims   are  that  they   are-  convenient   and   serviceable  for 

use   in   offices    or   by    travelers.    For   office   use   they    are 


protected  by  strong  cases  into  which  files  are  placed. 
When  not  in  use  they  may  bo  put  flat  or  upright  on  the 
desk.  For  travelers  all  correspondence  may  be  readily 
filed  and  made  easy  of  access  when  required.  In  size 
these  files  are  34x11x12  inches. 


The  Macmillan  Co.  published  the  Canadian  edition  of 
Goldwin  Smith's  Reminiscences  since  last  publication. 
The  same  company  also  brought  out  in  December  a 
second  edition  of  Arnold  Haultain's  "Mystery  of  Golf." 


THISTLE    BRAND 


SEALING  WAX 

Made    by   J.    MACNEILL    &    SON,       -        GLASGOW 
Sold   by   A.    R.    MACDOUGALL   &    CO.,    TORONTO 


Telegraph   Cod 


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AMERICAN    CODE    COMPANY,   83  Nassau   St.,    N.Y.    City 

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Q/\/*VI/p  Out-or-print  books  supplied.     No  matter  what  subject 

Ib\  I II  1^^^  Can  supply  any  book  ever  published.    We  have  50,000 

^1    ^^  ^"^      ^.»-'  •       rare  books. 

BAKER'S  B0OK8HOP,  John  Bright  St.,  Birmingham,    n    g. 


It's  the  point 
that  counts! 

A  Fountain  Pen  is  only 
as  good  as  its  nib — and 
feed.  These  two  are  the 
chief  contributors  to  the 
superiority  of 

"Swan"  Fount  Pens 

Apart  from  the  perfect  flow, 
.  fine  balance  and  superior 
finish  of  Swan  Pens — feat- 
ures for  which  they  are 
famed — it  is  our  gold  pens 
w  h  i  c  b\  have  made  us 
famous. 

We  have  specialized  for 
many  years  in  Gold  Pens 
and  our  productions  have 
no  equal  anywhere. 

Get  Details  of  Our  Dealer  Help 
Selling  Plan. 

WRITE  US  TO-DAY. 

MABIE,  TODD  &  CO., 

124  York  Street,        -        Toronto 

Head  Office,  London.  England 


Id 


BOOKSELLER     AND     STATIO X E  R 


^m 


fTRY   A    25  cent  ASSORTED  SAMPLE    BOlQ 

+ 


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of  Finest  Quality ! 

ARE  SUPPLIED  FROM  TORONTO  STOCK 

In  GROSS  and 
25 -Cent  BOXES 


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and  TERMS 


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SOLE  AGENTS  FOR  CANADA 


FREE  J  Full  Range  of  Samples-FRFF 

Our  lines  of  Plain  and 
Fancy  Blottings  cannot 
fail  to  cover  every  re- 
quirement  of  your 
trade. 

Our  range  of  colors 
and  finishes  is  very  ex- 
tensive, and  the  profit 
from  handling  Standard 
Goods  is  an  excellent  one.  Some  of  our 
Leaders  are:  — "Imper- 
ial," "Sterling,"  "De- 
fender," "Prismatic," 
and  "Bankers'  Linen 
Finish." 

Standard  Paper 
Mfg.  Co. 

Richmond,  Va.,  U.S.A. 

Agencies    in    Toronto.    Montreal 
and  Winnipeg 


Profit  in  Toys 

The  store  that  carries  a  line 
of  Toys  attracts  the  most 
profitable  trade — the  family 
trade. 

Why  Not 
Investigate  ? 

Send  for  a  free  sample  copy 
of  "PLAYTHINGS,"  the 
trade  journal  that  tells  all 
about  toys,  dolls,  games 
and  juvenile  sporting  goods. 

McCready    Publishing    Co. 


118  East  28th  Street 


New  York 


BOOKSELLER     AND     STATIONER 


II 


Your  Pen  From  Your  Pocket 

Will   Not  Slip   if  You 

Fasten  it  With  a 


SEVERAL   SIZES 
FITS     ANY    PEN 

Steel  -  -  5c 
German  Silver  10c 
Rolled  Gold    -    25c 

Show  Cards  for  counter 
display,  1  doz.  to  3  doz. 
clips  on  card,  according  to 
style  of  clip.    Sellson  sight. 

DISCOUNT  TO  THE  TRADE  ON 
APPLICATION 

Consolidated  Safety  Pin  Co. 

DEPT.  1 

BLOOMFIELD,  N.J. 


The 

Boys' 

Favorite! 


In  buying  marbles  it  pays  to  be  very  particu- 
lar about  the  variety  of  coloring,  hardness  and 
smoothness  of  finish.     The  tact  that  our  line  of 

American  Toy  Marbles 

excel  in  these  respects  is  the  reason  why  they 
have  a  larger  sale  than  any  other  line  of 
marbles  in  the  world. 

MADE  IN   9  SIZES— 7  COLORS 

National  Onyx,  Royal  Blue,  American  Cor- 
nelian, Persian,  Turquoise,  Oriental  and 
Imperial  Jade. 

Write  for  our  Catalogue 

T  e  M.  F.Christensen  &  Son  Co. 

Akron,  O.,  U.S.A. 


ALSO 

Ballot  Balls  (black  &  white) 
Crystal  Glass  Castor  Balls 
Glass  Balls  for  pump  valves. 
Glass  Balls  for  litnogiaphers 
and  for  ornamental  work 


Hold  Your  Orders 


For  Christmas  Cards 


until  you  have  seen  our  range  for  1911.  A  full  line  of  samples  is 
now  on  the  way  to  the  office  of  our  Canadian  Representatives.  The 
line  for  1911  embraces  Christmas  Cards,  Calendars,  Christmas  Tags: 
Seals,  Wafers,  Heraldic  Christmas  Stationery  and  a  special  line  of 
Dominion  Stationery,  as  well  as  Post  Cards. 

Dealers  who  handled  our  line  last  year  had  a  very  successful 
season's  business.  And  we  can  assure  the  entire  trade  that  this 
season's  line  eclipses  anything  we  have  ever  before  produced. 

Thanking  the  trade  in  Canada  for  past  favors  and  hoping  for 
a  continuance  of  the  same. 

BIRN     BROS. 

FINE  ART  PUBLISHERS 
London,  _____  England 

Canadian  Representatives:  A.  R.  MacDOUGALL  &  CO.,  42  Adelaide  Street  W.,  Toronto.  Can 


42 


BOOKSELLER     AND     STATIONER 


British  America  Assurance  Company 

A.D.    1833 

FIRE  A.  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTORS 

Hon.  Gin  A.  Cox,  President  W.  R.  Brock,  Vlce-Pre«ldeni 

Rob.rt  Blckordlke,  M.P.,  W.  B.  Melkle,    E.  W    Cox,  Geo.  A.  Morrow 

D.  B.  Hinni,  Augustus  Myors,  John  Hoskln,  K.C.,  LL.D. 
Froderlo  Nlcholls,  Alex.  Laird,  Jimes  Kerr  Osborne,  Z.  A.  L««h,  K.C. 

Sir  Hoary  M.  Pellitt,  E.  R.  Wood. 
W.  B.  Molklo,  Gonaral  Manager/  P.  H.  Sims,  Sec  rotary 

CAPITAL  $1,400,000.00 

ASSETS 2,162,753.85 

LOSSES  PAID  SINCE  ORGANIZATION      29.833.820.96 


w 


ESTERN 


Incorporated 
1851 

ASSURANCE 
COMPANY 


FIRE 

AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -    -  $3,570,000 
Income  for  1906,  over    3,609,000 

HON.  GEO.  A.  COX,  President 

W.  R.  BROCK,  Vice-President 

W.  B.  MEIKLE,  General  Manager 

C.  C    FOSTER,  Secretary 


BINDS  TEMPORARILY  or  PERMANENTLY 

AS    REQUIRED 


This  is    the     '  Only 
Clip  open 


like  th's 


Here's  a  new,  perfect  clip  that 
sells  at  sight  to  every  !Business 
Men,  the 

ONLY   CLIP 

TRADE  MARK 

Is  easily  and  quickly  applied,  and 

as  easily  removed,   lies  flat   and   Place   it    over  the 

comer    of  the  paper 

smooth,  does  not  injure  the  paper 
and  holds  securely  by  a  very 
small  margin. 

Here's  a  small,  neat  and  artis- 
tic fastener  that  is  having  an  ab- 
normally large  sale.  Are  you 
reaping  your  share  of  the  profit 
offering  ?  Better  order  a  supply 
to-day. 

West  Mfg.  Company 

PHILADELPHIA,  U.S.A. 

Canadian    Representatives 

A.  R.  MacDOUGALL  &  CO.,  42  Adelaide  West,   TORONTO 


Then  bend  over  the 
corner  of  the  papers 


High  Prices  for  Rare  Old  Books. 

A  set  of  the  works  of  Charles 
Dickens  and  books  relating  to  him, 
all  first  editions  and  sold1  as  one  lot. 
brought  $511  at  Anderson's,  New 
York,  in  the  opening  session  of  the 
sale  of  the  library  of  the  late  Alonzo 
W.  Porter,  of  New  York  City.  A 
copy  of  the  first  edition,  in  the  origi- 
nal pink  wrappers,  of  "The  Humor- 
ist." London,  1819,  with  40  etched 
and  colored  plates  by  George  Cruick- 
shank,  brought  $200.  A  copy  of  the 
rare  first  edition  of  the  London,  1826, 
English  translation  of  the  Brothers 
Grimm's  popular  stories,  illustrated 
by  George  Cruikshank,  and  in  bind- 
ing by  Sangorski  and  Sutcliffe,  sold 
for  $207.  John  Ruskin  says  of  these 
Cruikshank  plates  that  they  are  un- 
rivalled in  delicacy  of  touch  and  can 
only  be  compared  to  the  etchings  of 
Rembrandt. 

Other  interesting  items  were:  First 
editions  of  Lewis  Carroll's  "Alice's 
Adventures  in  Wonderland"  and 
"Through  the  Looking  Glass  and 
What  Alice  Found  There,"  $66.50; 
"Le  Moncboir:  an  Autobiographical 
Romance,"  one  of  the  scarcest  of 
James  Fenimore  Cooper's  works,  as 
published  in  "Brother  Jonathan.'" 
No.  xxii,  New  York,  March  22,  1843, 
its  first   appearance  in   print,  $56;   a 


complete  set  of  "The  Comic  Almanac, 
an  Ephemeris  in  Jest  and  Earnest," 
illustrated  by  George  Cruikshank  and 
others,  $61;  a  complete  set,  five  vol- 
umes, of  Charles  Dickens'  "Christ- 
mas Stories,"  all  first  editions,  $69; 
first  edition,  in  separate  book  form, 
of  Robert  Burns'  "Tarn  o'Shanter," 
$102;  a  set  of  Henry  Aiken's  colored 
sporting  plates,  $282;  second  edition 
of  "Jorrocker  Jaunts  and  Jollities," 
by  R.  S.  iSurtees,  $150;  the  Bibliophile 
Society's  Andre's  Journal,  $53, 


PAYSON'S  INDELIBLE  INK 


Thi  Topaz  Pencil 

As  good   as  any   at  any  price. 
Better  than  any  at  the  same  price. 

Hd,    H,    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,   TORONTO. 


j/rade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  Province  of  Quebec  Exposi- 
tion, Montreal,  1897 


HOTEL   DIRECTORY. 


THE 

GRAND    UNION 

The  most  popular  hotel  in 

OTTAWA,    ONT. 

JAMES  K. 

PAISLEY,        -       -■       Proprietor 

THE 
MERCHANTS  MERCANTILE    CO. 

360  St.  James  St.,  Montreal 

Mercantile  Reports  and  Collections 

Our  method  of  furnishing  commercial  reports 

to  our  subscribers  gives  prompt  anil    reliable  in- 

foimation  to  date.     Every  modern  facililv  lor  the 

collection  of  claims.  Tel.    M.,.i,  lUSi 


HALIFAX   HOTEL 

HALIFAX.  N.S. 


A.OOOTJNTANTS    AND    AUDITORS. 


JENKINS  &  HARDY 

Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 
15J  Toronto  St.                          52  Can.  Life  Bldg. 
Toronto Montreal 


BOOK  S E  LLER     AND     STATIONER 


43 


HANDLE     ONLY     THE     BEST 

NATIONAL     LOOSE     LEAF     BINDERS 

ARE     THE     BEST 

These  Binders  can  be  supplied  in  all  regular  sizes  with  Standard  Ledger  Rulings. 
No.   7143  (Size    of  Sheet  9%  x   11^6)  can  be  supplied  combined   with  Ledger   and 
Duplicate    Account    Sheets. 

Also  NATIONAL  LOOSE  SHEET  HOLDERS. 

Samples  and  Prices  on  Application 


SMITH,  DAVIDSON  &  WRIGHT,  Limited 


Wholesale  Stationers  and  Paper  Dealers 


VANCOUVER,  B.C. 


The  Standard  Office  Ink 


Sold  by  dealers  who 
take  pride  in  the  fact 
that  their  stock  is  made 
up  of  the  best  of  each 
kind. 


CARTER'S 

WRITING 

FLUID 

The  attractiveness  of  the 
package  sells  it  on  sight. 
The  sterling  quality  of 
the  ink  makes  it  a  lead- 
ing re-order  number. 

The  Carter's  Ink  Co. 

Canad'an  Factory—Montreal 
Boston,        New  York,        Chicago 


PERMANENT, 


FREE  FLOWING 


Sell    These    World  -  Famed 

PENS 

"Pichwich/   "Owl,"  "Waverley" 


We  manufacture  a  very  ex- 
tensive line  of  Steel,  Metallic  and 
Gold  Pen  Points,  including  the 
celebrated  "Pickwick,"  "Owl"  and 
"Waverley."  The  quality  of  the 
MacNiven  &  Cameron  pens  is  well 
known  wherever  pens  are  used  to 
be  the  very  highest,     Our 

"Waberiep"  Jf  ountam  $en 

is  a  sure  seller  wherever  introduced. 
It  is  a  free,  clear  writer,  with  suffi- 
cient variety  of  points,  points  to 
meet  every  demand.  Our  Canadian 
representatives,  A.  R.  MacDougall 
&  Co.,  carry  a  full  stock  of  the  above 
lines. 


MacNiven  (EX  Cameron,  Ltd. 

Edinburgh  -  London  -  Birmingham 


Paper    Napkins    For'   All    Occasions 

ASK     YOUR     DEALERS     FOR 

THE  TUTTLE  PRESS  CO.S 

line    of  [Fast    Color    Napkins,    the   largest    assortment 
of  high    quality    napkins   on    the    market 

Plain  and  Decorated  Crepe  Papers,  Ribbon  Crepe, 
Toilet  Papers,  Paper  Towels,  Milk  Bottle  Caps. 
Samples  of  Holly  Box  Covering  and  Wrapping  Papers 
and  Christmas  Folding    Boxes,    ready  March    1st. 


The  Tuttle  Press  Co. 


Appleton,  Wis. 


44 


BOOKSELLER     AND     STATIONER 


Staple,  ( No.  1  8)  5,000  in  a  box, 
per  1,000.  30  cent. 


!P 


A  Modern 
Device 

The    Acme    No.   2    Binder 

This  is  a  machine  that  drives  a  Hat 
staple  that  holds.  It  penetrates  the 
thickest  and  toughest  paper  and  will 
not  tear  the  thinnest.  Easy  and  con- 
venient to  work  and  wiil  not  get  out 
ot  order,  because  it  is  simply  made. 
The  price  is  moderate  and  is  one  ot 
the  least  inducements  that  will  sell 
it  to  the  busy  office  worker. 

Ask  your  jobbing  house  about  it. 


Acme    Staple   Company,    Limited 


112  North  Ninth  St. 


Camden.  N.J..  U.S.A- 


HANDIHOOK 


It  is  always  ready  for  use.  Twice  the  size  ot  illustration. 
It  holds  up  to  10  lbs.  in  wall  or  woodwork.  Your  customers 
will  appreciate  its  many  good  features,  and  our  advertising 
will  give  the  necessary  assistance  to  make  it   a  good  seller 

ASK  YOUR  JOBBER  OR  WHITE 

THE  MANUFACTURERS  SALES  COMPANY 

(Canadian  Agents  for  August  Goertz  &  Co.,  Newark,  N.J.) 
H.  F.  REID  4-315  BIRKS    BLDG.,    MONTREAL 


75,000,000  "O.K." 


PAPER 
FASTENERS 

SOLD  the  past  YEAR  should 
convince         YOU        of       tfeir 
^SUPERIORITY. 
/fiW'jZXmUffiS&M     Thev  Add    TONE   to    You, 

\"*%     -    "  *irC   Stationery  in  the  OFFICE.BANK. 

52k-.       SCHOOL  or  HOME. 

There  is  genuine  pleasure  in 
their  use  as  well  as  Perfect  Se- 
curity   Easily  pui  on  or  taken 
off  with  the  thumb  and  finger. 
Can  be  used  repeatedly  anr' 
' theu  atuiaus  work."     Made  of  brass  in  3  sizes.     Put  upin  brass 
I boxes  of  10b  Fasteners  each. 

I  Handsome.     Compact.      Strong.     No  Slipping,  NEVER ! 
All  stationers.  Send  10c  for  sample  box  of  50,  assorted. 
Ilustrated  booklet  free.     Liberal  discoun  llo  theltade. 

I  The  0.  K.  Mfg.  Co.,  Syracuse,  N.  Y..  U.  S.  A.  TT°  ib 


W   printed  after  your  own  photos  by 
Itie  Graphic  Art  Works 

Markeif  &Sohn,  Dresden-A. 


Double- 


.Colored 


Colloryp* 


Boohlers. 


Wholesalers  and  Publishers  please 
apply  For  Free  samples  and  prices. 


HAVE  YOU  TRIED 

THIS 
ONE 


JOHN   HEATH'S   PENS 

Supplied    by    leading    Wholesale 
Houses  in   Toronto  and   Montreal. 
London  (Eng.    Export  Agency  : 

8  St.  Bride  St.,  London,  E.C. 

0278  TELEPHONE  PEN.  Reg:,  in  Canada 


The 


REG:iN  CANADA 


SPENGERIAN 

STEEL  PENS. 

The  Standard  Brand  in  United  States  for 
over  fifty  years,  among  expert  and  careful 
writers,  and  recognized  by  accountants 
and  correspondents  as 

THE  BEST 

Works  s  BIRMINGHAM,  ENGLAND 

Imported  by  all  the  leading  stationers  in 
Canada. 
Proprietors:  Spencerian  Pen  Co.,  New  York 


ii 


ROB  ROY" 


PENS 


Sold  by 

All  Stationers 

in  6d.,  1/-  and 
Gross  Boxes 


j&^" 


HINKS.  WELLS  &  CO., 


This 
series  of  Pens 
is  made  of  the 
same  material,  by  the 
same  tools,  by  the  same 
X*&  process  and   at  the  same 

works  as  the  series  of  *  Waver- 
ley*  Pens   which  H inks, Wells  c"1- 
Co.  have  for  30  years  and  upwards 
(prior  to  Sept..    1901),  manufactured  for 
and  supplied  to  the  Proprietors  thereof. 

BIRMINGHAM,  ENGLAND 


MARSH  RUBBER  FINGER  PADS 

There  is  mucli  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
venience, Cleanliness  and  Sanitary  Insurance  to  an  Office  man.  Cashier. 
Letter  Sorter,    Press    Feeder,  or  persons 


Rapidly 
Handling 
Paper 
o(  any 
bind. 


They   fulfill  the  purpose  they  are  intended  for  without    being    moistened    at   the    lips  or 
sponge  cup. therefore  prevent  transmission  of  germs  to  the  mouth. 


SAM'PLES  FREE  upon  application  to 


MARSH 

Canadian  Agent. 


RUBBER 


FINGER     PAD    CO. 

171  Mutual  Street,  Toronto.  Ont. 


1!  OOKSELLER     A  N  D     ST  A  T  I  O  \  E  K 


45 


"Sports"  Playing  Cards 


The  Best 

Value 

in   the 

Market 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  ar-;  headquarters  for  Playing  Cards— Made 

in  Canada— Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Coated  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to   The    Union    Card    and    Paper  Company,  Montrea 


GLOBE 

12  in.  DIAMETER 

Lithographed  in  10  colors— mount- 

ed  on    handsome    Weathered    Oak 

stand  for 

ONE    DOLLAR 

Distributed   only   with 

CRAYONS 

ASK  WHOLESALERS  ABOUT  IT. 

This  geographical  globe   is  a   $5.00 
article. 


Hi^ins'  Inks   and  Adhesives 


National  B 


LANK 
OOKS 


TRADE 


The  Hisgins  Inks  and  Adhesives  are  in  a  class  by  then- selves.  They  are 
the  best  good*  th«  original  thought,  conscientious  workmanship  and  sustained 
high  ideals  can  produce.  They  are  largely  imitated  but  never  'quailed.  They 
give  unvarying  satisfaction  to  consumers  and  dealers,  and  every  unit  is  backed 
by  our  absolute  guarantee.     Price  Lists  and  Discounts  on  Request. 

CHAS.  M.  HIGGINS  &  CO.,  New  York,  Chicago,  London 

Originators  and  Manufacturers  of  Ioks  and  Adhesires 


MARK 


MAIN  OFFICE,  271  Ninth  St. 
FACTORY,  240.  244  Eighth  St. 


Brooklyn,  N.Y.,  U.S.A. 


i 


FORMERLY  the  SIMPLEX 
LOOSE  LEAF  PRICE 
BOOKS  were  bound  in  Black 
Cowhide  Seal  only.  They  are 
now  made  in  all  the  regular  sizes 
and  thicknesses,  bound  in 
American  Russia,  select  buffing, 
lined  with  cloth.  This  gives  a  book 
of  fine  appearance  and  excellent 
wearing  qualities  at  a  lower  price. 
This  will  doubtless  add  new 
impetus  to  the  already  very  pop- 
ular line. 

Ask  F°T  Catalogue. 


National  Blank  Book  Co. 

HOLYOKE  MASSACHUSETTS 


Hi 


l!UO  K  S  E  L  L  E  R     A  XI)     S  T  A  1"  1  O  N  l£  K 


"MADE   IN   CANADA" 

OUR  REVISED 
CATALOGUE 

should  interest  every  printer, 
lithographer  and  paper  dealer 
in  Canada.  Your  daily  de- 
mands for  Bond  and  Ledger 
papers  can  be  increased  by 
your  having  a  full  knowledge 
of  the  many  kinds  of  paper 
we  manufacture  and  which 
we  fully  describe  in  our  new 
catalogue.  Get  in  touch  with 
our  papers.  There  is  good 
profit  for  you  in   every  sale. 

The  ROLLAND 


PAPER  CO., 


Limited 


General  Offi;es 

Montreal,  Que. 


Mills  at 

St.  Jerome,  Que. 


The  Northern  Mills  Co, 


PA  PER     MANUFACTURERS 


PRINTING 


AND 


WRITING 
PAPERS 


Super-calendered,  Velvet  and  Machine 
Finished  Book,  Litho  and  Antique  Print- 
ing, Engine  Sized  Writing  and  Envelope 
Papers,    White    and    Tinted    Bond. 

Typewriter  Papers  (Glazed  and  Rough 
Finished),    Envelopes,   Bill    Heads,  etc. 

Ask  for  "Canadian  Bond,"  "Provincial 
Bond,"  "Adelia,"  "  Northern  Mills," 
and     "Federal      Writing  Manilla." 


Head  Office,  Montreal,  278  St.  Paul  St. 

Mills,  St.  Adele,  Que. 


ADVERTISING      INDEX 


Accounts   and  Auditors    4'2 

Acme  Staple  Co 44 

Albermarle  Paper  Mfg.  Co  ... .  4 

American   Code  Co 39 

American     Crayon   Co 45 

Anglo-Canadian  Music  Publishers' 

Asso.,  Ltd 27 

B 

'Bagster  &  8ons,  S 27 

Baker   Book   Shop 39 

Birn    Bros 41 

Blaisdell    Paper    Pencil    Co    ....  37 

Boorum-Pease    Co 20 

British-American    Assurance    Co  42 

Brown    Bros,,    Ltd    2 

Bunlin.  Gillies  &  Co 

Outside  back   cover 

C 

Carter's  Ink.  Co 43 

Cassell  &   Co 13 

Chris; ensen  Son  &  Co.,    TheM.  F.  41 
Consolidated      Lithographing      & 

Mfg.  Co 45 

Consolidated   Safety  Pin   Co 41 

Copp,  Clark  Co 35 

D 

Davids.  Thaddeus  Co 2 

E 
Eaton.  Crane  &  Pike  Co.  ... 
Elliott,    ('has.    II.    Co 


F 
Fancy    Goods    Co 

Inside    back    cover    &     48 


G 


Gage,  W.  J.  &  Co. 
Goodall's    


H 


37 
25 


Heath,    John 44 

Hendry,  Geo.   M.   Co 33 

Higgiins.  Chas.  M.  &  Co 45 

Hinks,  Wells  &  Co 44 

Hotel    Directory     42 

Hurst,  A.  0.  ..". 1 

M 

MacDougall,  A.   Boy  &    Co 34 

Mabie,  Todd  &  Co/ 39 

Macneill,  J.  &  Son  39 

Maci^iven    &    Cameron 43 

Manufacturers'    Sales   Co 44 

Market    &   Sohn    44 

Marsh   Finger  Pad   Co 44 

McCreadie  Pub.   Co 40 

Mitchell's,    Wm.,    Pens    40 

Mittag  &  Volger,  outside  back  cover 

Morton   Phillips    &    Co 29 

N 

National  Blank  Book  Co 45 

Northern   Mills  Papi  r  Co 4(i 


0 


0.  K.   Mfe.   Co. 


44 


Payson's   Indelible  Ink   42 

R 

Ramsay,   A.   &   Co 27 

Rolland   Paper   Co 46 

S 
Sanford   &    Bennett    Co 

Outside   front   cover 

Smart,   James,   Mfg.   Co 37 

Smith,   Davidson   &   Wright 43 

Spencerian    Steel    Pens    44 

Standard    Crayon    Co 37 

Standard   Paper   Mfg.    Co 40 

Stauntons,   Ltd 31 

Staunton's.    Ltd 31 

T 

Tuttle  Press   Co 43 

U 
Underwood,  John  &  Co 

Outside    front    cover 

W 

Warwick  Bros.   &   Rutter    

Inside    front   cover 

Weeks-Numan    Co 2 

West   Mfg.   Co 42 

Wi  stern  Assurance  Co 42 

Woehler.   H.    L 4 

Wrenn  Paper  Co 37 


D  O  O  K  S  E  L  L  E  R     AND     ST  A  T  lONE  U 


Condensed    or    "Want"    Advertisements 


BOOKS  FOR  SALE. 

How  to  dispose  of  shop-worn  or  unsaleable  books 
it  the  problem  of  many  a  bookseller.  Try  an  adver- 
tisement under  this  headine. 


AUTHORS,    WHO    PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER   AND 
STATIONER  a  good  medium  through  which 
to  Interest  the  trade  in  their  publications. 


BOOKS  IN  FOREIGN  LANGUAGES 


EMCKE  &  BUECHNER,  30  West  27th     St., 
j     New  York.     (All  foreign  books.)        (12-10) 

EMCKE  &  BUECHNER,    30   West   27th  St., 
/     New  York.  Best  facilities  for  supplying  books 
In  all  languages. 


MISCELLANEOUS 


ARTICLES  FOR  SALE 


BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  55  Fulton  St.,  corner 
Cliff,  New  York.     Designers   and   engravers 
of  book  plates  (ex  libris)  heraldic  snd  mono- 
gram dies,  pearl   inlaid  stamping,   for  stationery. 

(2-11) 


AGENT  WANTED 


AN  AMERICAN  MANUFACTURER,  making 
a  dependable  line  of  loose  leaf  goods,  desires 
to  get  in  touch  with  a  high  grade  manufac- 
turer's agent  to  represent  them  in  Canada.  Only 
those  who  sre  reliable  and  possess  ability  to  get 
business  will  be  considered.  One  familiar  with 
the  stationery  line  preferred.  Address, with  refer- 
ences, giving  full  details  and  commission  expected. 
Box  247,  BOOKSELLER  AND  STATIONER, 
Toronto. 


AGENCIES  WANTED 


AGENCIES  WANTED— Travelerwith  good  con- 
nection in  the   drug  and   stationary   trade   of 
Winnipeg  would  like  to  represent  a  few  good 
houses  on  commission.    L.,  Box  1935,  Post  Office, 
Winnipeg. 


SITUATION  VACANT 


WANTED— Young   man  for  manufacturing  de- 
partment.    Must  have  a  knowledge  of  paper, 
printing  and  binding,  and  have  a  good   edu- 
cation.    Aoplv  by  letter  only,  stating  experience, 
to  GRAND  &  TOY,  Limited,  Toronto. 


pOPELAND-CHATTERSON  SYSTEMS— Short* 

\  j    simple.    Adapted  to   all   classes   of  business 
Copeland-Chatterson-Craln,     Ltd.,    Toronto 
and  Ottawa.  (tf) 


pOUNTER  CHECK  BOOKS-Wrlte  us  to-dsy 
V_/  for  simples.  We  are  manufacturers  of  the 
famous  Surety  Non-Smut  duplicating  and  trip- 
licating Counter  Check  Books,  and  single  Carbon 
Pads  in  all  varieties.  Dominion  Register  Co., 
Ltd  ,  Toronto 


DOUBLE  your  floor  space.  An  Otis-Fensom 
hind-power  elevator  will  double  your  floor 
space,  enable  you  to  use  that  upper  floor  either  as 
stock  ruom  or  as  extra  selling  space,  at  the  same 
time  Increasing  spaceon  your  ground  floor.  Costs 
only  $70.  Write  for  catalogue  "B."  The  Otis- 
Fensom  Elevator  Co.,  Traders  Bank  Building, 
Toronto.  (tf, 


DURING  1910  the  MONARCH  displaced  hun- 
dreds of  Typewriters  of  all  makes.  In  1911 
we  anticipate  a  still  greater  demand.  We 
have  cut  down  the  allowance  on  these  second- 
hand machines  and  consequently  can  sell  them 
cheaper  to  you.  They  are  carefully  rebuilt  and 
sre  guaranteed  to  give  satisfaction  or  your  money 
back.  If  you  want  a  good,  strong,  clean  working 
Typewriter,  at  a  mere  fraction  of  the  original'cost, 
wri'e  us  for  catalogue.  THE  MONARCH  TYPE- 
WRITER CO.,  Ltd.,  46  Adelaide  Street  West, 
Toron  o,  Ont. 


ELLIOTT-FISHER     Standard      Writing-Adding 
Machines    make    toil    easier.      Elliott-Fisher 
Limited,  513  No.  83  Craig  St.  W.,  Montreal, 
and  Room  314,  Stair  Building,  Toronto.         (tf) 


EGRY  BUSINESS  SYSTEMS  are  devised  to 
suit  every  department  of  every  business. 
They  are  labor  and  time  savers.  Produce  re- 
sults up  to  the  requirements  of  merchants  and 
manufacturers.  Inquire  from  our  nearest  office. 
Egry  Register  Co.  Dayton.  Ohio;  123  Bay  St., 
Toronto;  258^  Portage  Ave.,  Winnipeg;  308 
Richards  St.,  Vancouver.  (tf) 


MRE  INSURANCE.     Insure   in    the    Hartford. 
Agencies  everywhere  in  Canada. 


GET  THE  BUSINESS;  INCREASE  YOUR 
SALES  Use  Multigraph  Typewritten  Letters. 
The  Multigraph  does  absolutely  every  form  of 
printing.  Saves  you  25  p.c.  to  75  p.c.  of  your 
printing  bill.  Multigraph  your  office  forms, 
letterheads,  circular  letters.  Write  us.  American 
Multigraph  Sales  Co.,  Ltd.,  129  Bay  St.,  Toronto. 

INDISPENSABLE  in  office,  store,  home— Cana- 
■*•  dian  Almanac,  1911— a  National  Directory. 
Complete  classified  information  on  every  sub- 
ject of  Dominion  Interest.  Full  postage,  customs, 
banking,  insurance,  legal,  educational,  news- 
paper, army,  clerical,  governmental,  particulars 
of  leading  institutiossand  societies.  Paper  covers, 
60c;  cloth,  leather  back,  75c.  All  stationers,  or 
sent  postpaid  on  receipt  of  price  by  The  Copp, 
Clark  Co.,  Ltd.,  Toronto. 


MISCELLANEOUS 


ACCURATE  COST  KEEPING  IS  EASY  if 
you  have  a  Dey  Cost  Keeper.  It  automatical- 
lyrecords  actual  time  spent  on  each  operation 
down  to  the  decimal  fraction  of  an  hour.  Several 
operations  of  iobs  can  be  recorded  on  one  card 
for  small  firms  we  recommend  this  as  an  excel- 
lent combination— employees'  time  register  and 
cost  keeper.  Whether  you  employ  a  few  or  hun- 
dreds of  hands,  we  can  supply  you  with  a  machine 
suited  to  your  requirements.  Write  for  catalog 
International  Time  Recording  Company  of  Can- 
ada, Ltd.  Office  and  factory,  29  Alice  Street, 
I  oronto. 


K 


AY'S   FURNITURE    CATALOGUE    No    306 

contains     160    pages    of    fine    half-tone    en- 

gravings  of  neweM  designs  in  carpets,  rugs, 

furniture,    draperies,     wall     papers    and     pottery 

with    cash    prices.     Write    for   a   copy-It's    free 

John  Kay  Co.,  Ltd.,  36  King  St.  West,  Toronto 


MODERN     FIREPROOF     CONSTRUCTION. 
Our  system  of  reinforced  concrete  work,    as 
successfully  used  in  many  of  Canada's  larg- 
est buildings,  gives  better   results   at   lower  cost 
A  strong  statement,"  you  will  say.     Write  us  and' 
letus  prove  our  claims.     That's  fair.     Leach    Con- 
crete Co.,  Ltd.,  100  King  St.  West,  Toronto,      (tf) 


TTHE  "KALAMAZOO"  Loose  Leaf  Binder  is 
theonly  binder  that  will  hold  just  as  many 
sheets  as  you  actually  require  and  no  more 
the  back  Is  flexible,  writing  surface  flat,  align- 
ment perfect.  No  exposed  metal  parts  or  compli- 
cated mechanism.  Write  for  booklet.  Warwick 
Bros.  &  Rutter,  Ltd.,  King  and  Spadlna,  Toronto. 


THE  METAL  REQUIRED  IN  A  MODERN 
CONCRETE  BUILDING.  Our  special 
facilities  enable  us  to  produce  at  minimum 
cost.  Concrete  Reinforcements,  Fenestra  Steel 
Sash,  Automatic  Fire  Shutters  and  Steelcrete 
Metal  Lath.  Complete  stock;  quick  delivery. 
Before'decidingwriteus  for  catalogue  and  prices 
Expanded  Metal  and  Fireproofing  Co.,  Ltd 
Fraser  Ave.,  Toronto.  (tf) 


w 


ARE.HOUSE  and  Factory  Heating  Systems. 
Taylor-Forbes  Company,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders  and  Metal 
Parts  when  you  can  buy  "  Systems   Quality" 
from  us?     We  make  the  best  binders  in  the 
world;  make  them    to  match,   too.     Ours   are   the 
Canadian    Loose-Leaf  Standaids.     Business   Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto 

(tf) 


*••••••••••••••••••••••••>•-•••••••■• 


INFORMATION  WANTED. 


THE  EDITOR  OF  THE   BOOKSELLER   AND 
Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  all  new  books  and  magazines  in  the 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by  acquainting    him    of    any  omissions   from  the 
lists  published  each  month. 


MISCELLANEOUS 


A  BOOK-KEEPING  STAFF  IN  ITSELF,  doing 
the   work  with    machine  precision    and  accu- 
racy, the  National  Cash  Register.     Write   for 
demonstration  literature.     National  Cash  Register 
Co.,  285  Yonge  St.,  Toronto. 


IF  you  have  been  afflicted  with  oneof  those  foun- 
tain pens  that  won't  write  when  you  warn  it  to, 
or  leaks  when  you  don't  want  it  to,  give  it  away 
to  one  of  your  hot  relations  and  buy  a  Moore 
Non-Leakable  Fountain  Penandvouwillbe  happy. 
Consult  your  stationer.  W.  J.  Gage  &  Company, 
Toronto, sole  agents  for  Canada. 


(Tj^-w  buys  the  best  duplicating  machine  on  the 
vJ)7n  market.  ACME  will  print  anything  a  iob 
'  "  printer  can  do.  Complete  outfit:  Acme 
Duplicating  Machine,  one  tubular  stand  fitted  with 
tyoe  cases,  compartments  plainly  lettered  and 
arranged  like  universal  keyboard  of  the  standard 
make  of  typewriters,  one  drawer  for  accessories 
and  forms,  20  lb.  font  of  typewriter  type,  one 
chase,  ont  Acme  ribbon  any  color  with  typewriter 
ribbon  to  match,  one  pair  tweezers,  two  quoins, 
one  key,  one  oil  can  and  one  set  of  reglets.  Sold 
with  a  guarantee.  Acme  Duplicator  Co.,  Balti- 
more, Md.,  U.S.A.  (tf) 


Try   a   condensed    ad. 
in  this  paper. 


.•..•..•.-•■-•.•••••'.•-•.-•-.•.-< 


48  BOOKSELLER     AND     STATIONER 


Our  March  Import  Propaganda 

Means  sure  Holiday  trade  success  in  1911.  Thousands  of  new. lines — Lots  of  "Specials" 

New  Showing  is  Unique  in  Canadian  Merchandising 


Fancv   Good; 


Dolls,     Toys 

Gift   China 

The  new    lines    will  he  ready   ana   on   display   in   our 
sample   rooms   the   end.   of  February. 

It  will  he   the  biggest  ana  best  assortment   ever  shown 
under   one   roof  in   Canada. 

Full     advantages    can    only     be    had    by    visiting     us 
during   March. 

Customers  can  be  served  only  by   previously   arranged 
appointment. 

vvrite  for  details  or  arrange  anointment  with,   our  traveller. 

THE  FANCY  GOODS  COMPANY  OF  CANADA, 

LIMITED 
156  FRONT  STREET  W.        -         TORONTO 


BOOKSELLER  AND  STATIONER 


You  Need  These  Lines  For  Spring 


HAMMOCKS 

SWIMMING  WINGS 

RUBBER  BALLS 

FLAGS 

CORONATION 

GOODS 

AIR  RIFLES 

SUMMER  TOYS 


&eacf)  &  Vittov 

BASEBALL  GOODS 

AND 

FIELD  SPORTS 

IS  THE  BEST    "LAY  OUT"  FOR    1911 

BEST  GOODS  BEST  SELLERS 

BEST  RESULTS 


SEASIDE    GOODS 

BASEBALL 

TENNIS 

FOOTBALL 

CROQUET 

LAWN    BOWLS 

WAGONS 


Complete  Stock  of  "Specials"  in  BRUSHES,  COMBS,  PURSES,  BAGS 

p 

and  all  Druggists'  and  Tobacconists'  Sundries/|  1       I 

You  Need  These  Lines  For  Fall 


NEW 


TRADE  F       O       C 

REGISTERED 


DISPLAY     STANDS 

New  Daintinesse  Tooth    Brush    Display 

New  Daintinesse  Manicure    Display 

New  Daintinesse  Comb    Display 

New  Daintinesse  Shaving     Brush     Display 

Save space,    time  and  help 


^Km       MARK      ^V 
^^   REGISTERED   ^^ 


Enlarge sales,    satisfaction 

and  profit 

RAZOR    STROP 

ASSORTMENT 

with  Brushed  Brass 

STAND 


The  New  "Nippon"  Hand-painted 
Gift    China  for  1911 

Every  piece  New,  Dainty  arid  Original.  Fine  Egyptian 
and  Oriental  Decorations.  New  and  different  conven- 
tional   and    popular    effects. 

New  1911  Leather  Goods 

FITTED  TOILET  CASES  in  Combinations  not  shown 
before  Examples — Fine  Leatherette  Satin  Lined  Shaped 
Case  for  Brush  and  Comb,  fitted  with  11  Row  Loonen 
Genuine  Ebony  Brush.  Good  Dressing  Comb,  all 
Sterling  Mounted,  equal  to  $1.80  value  of  past:  1911, 
$1.40. 

Several  distinctly  New  Coverings  and  Cases  at  an  equal 
saving. 

FITTINGS — Filigree  Silver,  Parisian  Ivory  and  Genuine 
Ebony. 

Travelling  Cases,  Sewing  Companions,  Scissors  and 
Manicure  Sets,  and  Ladies'  Hand  Bags,  the  finest  of 
the  productions  of  jEurope  and  America. 


A.   post   card   request   will   hring   details   and   a    call  from    our   traveller. 

THE  FANCY  GOODS  COMPANY  OF  CANADA, 


156  FRONT  STREET  W, 


TORONTO 


LIMITED 


BOOKSELLER     AND     STATIONER 


P^k^a^teasjiaKjjp^ 


f^m  ^»  ^?* 


vVe      trust     you     are     finding    our 
Ciata/ogue     of     benefit    in    ordering. 

JYLail     orders    receive    feromfit    and 
careful    attention. 

%0*  «^W  t*?* 


OFFICE 
SUPPLIES 


Loose  Leaf  Ledgers  and  Binders 

Loose  Leaf  Price  Books 

Card  Index  Outfits  and  Supplies 

Archive  Files  and  Binding  Cases 

Vertical  Filing  Cabinets 

Blank  Books  of  every  description 

Typewriting  Papers  and  Carbon   Papers 


BUOTIN,  GILLIES  &  CO.,  HAM£TON 

Limited.       MONTREAL. 


The  keen  edge  of  quality  in  our 
goods  cuts  clear  through  the  in- 
feriority of  other  kinds  and  shows 
up  "our"  nicety. 

Competition  requires  that  a 
thing  //"good  must  be  notably  so. 

uOur  line"  is  the  embodiment 
of  ALL  that  is  distinctive  in 

Typewriter  Ribbons  and  Carbons 

MITTAG  &  VOLGER,  Inc. 

Manufacturers  for  the  Trade  Only 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES  : 

NEW  YORK,  N.Y.,  280  Broadway  CHICACO,  ILL.,  200  Monroe  Street 

LONDON,  7  and  8  Dyers  Ruilding,  Holborn,  E.C 
AGENCIES   in   every   part  of  the  world— in  every   city  of  prominence. 


VOL.   XXVII.  No.  2. 


PRICE,  $I.M  PER  YEAR 


AND 


OFFICE  EQUIPMENT  JOURNAL 

Official  Organ  of  the  Canadian  Book,  Stationery  and  Publishing  Trades  Association 

and  for  Twenty-Five  Years  the  Recognized  Organ  of  the  Book,  Stationery  and  Fancy  Goods  Trades  of  Canada. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-149  Univeriity  Ave.       WINNIPEG,  511  Union  Rank,  Blrfe.     LONDON,  ENG.  88  Fleet  St.,  E.C. 


PUBLICATION     OFFICE:     TORONTO,     FEBRUARY,     1911 


Established  1185 

Profitable  Competition 

THERE  will  always  be  a  rivalry — another  word  for 
competition — between  firms  selling  like  goods. 
Unfortunately  for  the  stationery  trade,  many  who 
are  in  it  believe  that  this  rivalry  is  based  solely  upon 
price.'  They  cut  and  slash  until  good  merchandise  is 
out  of  the  question  and  profits  are  largely  a  matter  of 
faith.      We  do  not  make 

Underwoods 

GOLD  MEDAL 

Carbon  Papers 
and  Ribbons 


for  these  stationers  or  for  the  class  of  trade  they  draw 
to  them.  But  there  are  also  many  stationers  who  live 
far  enough  in  the  future  to  see  that  all  rivalry  is  not  a 
matter  of  price.  They  fight  their  competitive  battles 
upon  a  quality  basis,  and  when  they  win — as  they 
mostly  do — the  victory  is  really  worth  while.  WE 
MAKE  Underwood's  Gold  Medal  Carbon  Papers  and 
Ribbons  for  these  stationers  and  the  class  of  trade 
they  cultivate.     Ask  for  samples  ami  quotations. 


John  Underwood  &  Co. 


90  Richmond  St.  East, 


TORONTO 


This  is  Our 

Autopen  Safety 


Best 
Self- 
Filler 


//    will 
pay  you 
to   let  us 
put  your  im 
print    on    it. 
The   handiest, 
most  convenient 
fountain    pen    on 
the  market.     It  is  a 
wonderful  seller  and 
you    can    uncondition 
ally  guarantee  it  for  ser- 
vice and  satisfaction.     All 

SANFORD 
&  BENNETT 
Fountain  Pens 

are  big  business  creators.  Every  pen  strictly  high 
grade.  Made  in  all  styles  and  sizes.  The  best 
imprint  pens — the  only  pens  absolutely  safe  for  a 
reputable  dealer  to  endorse  with  his  imprint 

Our  prices  are  invariably  the  lowest,  quality 
considered.  Write  for  descriptive  catalogue  be- 
fore ordering  elsewhere. 

Sanford  £&  Bennett  Co. 


51-53  MAIDEN  LANE. 


NEW  YORK 


BOOKSELLER     AND     STATIONER 


? 


" 


i  ■  g& 


The  Parisian  Lawn 
Line  of  Stationery 

A  first-class  linen  lawn  paper  of  excellent  quality, 
at  a  low  price— with  a  finish  that  makes  corres- 
pondence a  real  pleasure. 

NOTE  PAPERS,      VISITING  CARDS, 
PAPETERIES,         AT-HOME  CARDS, 
ENVELOPES,  INVITATION  CARDS, 

WRITING  TABLETS,  in  all  sizes. 

BEAUTIFULLY    BOXED    and    a    SPLENDID     DISPLAY     LINE. 

Samples  on  Request. 

Warwick  Bros.  &  Rutter,  Limited 

Manufacturing  Stationers  TORONTO 


BOOKSELLER     AND     STATIONER 


The  Line  of  Sustained  Profit ! 


YOU  CAN  MAKE  NO  MISTAKE 
IF  YOU  ARE  HANDLING 


GOODALL'S 


English  Playing  Cards 


Our  Standard  Sellers  are  : 

samples   a  n  d  IMPERIAL  ClUB-for  Card  Players 

quotations,  ai-  COLON  iAL  GOLO  EDGES— the  Card  for 

so  special    de-  Ladies 

signs  for  clubs  WHIST — Narrow  Size, 

and    advertis-  LINETTE — the  Easy  Shuliler. 

ing  cards  from  1909 — Large  Indexes. 


FANCYI 
DESIGNS 

Society,  Salon, 
Sultan  and 
Clan  Tartan. 

Gold  Edges 
and  handsome- 
ly boxed. 


A.  O.  HURST, 


Scott  Street 
TORONTO 
9RDER  FROM  YOUR  JOBBER 


SPECIAL  SPRING  NUMBER 

of  The  Booksellerjfand  Stationer 

will  be^ssued  on  March  Eighth  and  will  be  given 
an  extra  large  circulation.  Advertisers  will  find 
in  this  Special  Number  an  exceptionally  good 
opportunity  to  reach  the  Trade  in  Canada.  All 
departments  will  be  enlarged  and  strengthened 
for  the  occasion.  For  rates  and  all  information 
address  any  office  of  the  paper. 

Toronto  Montreal  London  New  York 

143  University     E.  T.  Bank  Bldg.     88  Fleet  St.,  E.C.    Room  1109-1111 
Ave.  160  Broadway 


BOOKSELLER     AND    STATIONER 


We  Make  and  Keep  Full  Line 

Wood  Base  Inkstands 


Full  Assortment.     Every  Description 


SEND   FOR   PRICE  LIST 

BROWN  BROS.,  Limited 

Wholesale  Stationers,  Toronto 

11 " ■■■ 


There's  satisfaction  in  handling  a  line  of  goods  tha' 
has  been  tested  and  has  "made  good." 

DAVIDS' 

CELEBRATED  INKS 

will  meet  all  your  requirement.  Keep  a  liberal  stock 
of  OUR  Writing,  Copying,  Marking,  Show  Card  and 
Indelible  Inks.  We  also  make  Mucilage,  Paste, 
Sealing  Wax  and   Letterine. 

MADE  BY 

THADDEUS  DAVIDS  COMPANY 

NEW  YORK 


Established  1825 


Brown 
Bros.  Ltd. 


Canadian 

Agents, 

TORONTO 


VICTOR 


No.  65— VICTOR  INKSTAND 


Our  latest  and  our  best. 

4  in  1 

INKSTAND,  PAPER  WEIGHT, 
PIN  CUP,    PEN  HOLDER. 

Made  of  fine  Crystal  Glass  and  has  Rubber 
Top,  cover   slides   backward   and  forward. 

Ask  Your  Canadian  Jobber  for  it. 


The  Weeks  -  Numan  Co. 

Largest  Inkstand   Manufac- 
turers in  the  World. 


39-41  PARK  PLACE 


NEW  YORK 


BOOKSELLER      \ND     STATIONER 


HE  Great 
"Made-in-Canada" 

Line 

Gage  s 
Holiday  Girt  Papetenes 

(Tune,  "Auld  Lang  Syne.") 

Here  is  a  seal  that  all  can  trust 

It  stamps  a  guarantee. 
It  stands  for  quality,  and  must 

Shine  on   each    Lapelericv 

Chorus. 

Of  Gage's  Gift   Papeteries  we  sing 

A  thousand  voices  strong, 
They're  what  you  need,  they're  just  the  thing 

To  keep  trade  marching  on. 

For  several  years  they've  stood  the  test, 

Of  competition  keen, 
They're  now  by  all  pronounced  the  best 

Of  any  ever  seen — Chorus. 

Their  fame  has  spread  o'er  all  the  land. 

And  left  a  golden  trail 
Which  spells  SUCCESS  on  every  hand 

They're  never  known  to  fail. — Chorus. 

And  more  and  more  their  fame  we'll  hear. 

From  Province  east  and  w  > 
As  time  speaks  louder  year  by  year, 

Of  goods  which  proved  the  best.— Chorus. 


Our  range  of  samples  for  the  coming  season  is  far  ahead  of  any- 
thing offered  by  us  in  previous  years  in  quality,  value,  variety,  novelty 
and  beauty  of  designs. 

It  will  be  to  the  advantage  of  every  dealer  to  see  them  before  placing 
any  papeterie  orders  for  the  1911-12  holiday  trade. 

W.  J.  GAGE  y  CO.,  Limited 

Manufacturing  Stationers  Toronto 


BOOKSELLER     AND     STATIONER 


Bigger  Business — Better  Profit 


for  you,    Mr.    Stationer,    in    that    most 


profitable    trade    of  yours — the  Christmas  Trade — if 

you    are    handling 


BIRN'S 


Artistic  Christmas  Cards,  Calendars,  Christmas  Trays, 
Seals,  Wafers,  Heraldic  Christmas  Stationery  and 
Post   Cards. 

Our  present  range  easily  eclipses  any 
of  our  previous  publications,  and  its  all- 
round  artistic  merit  has  reached  a  very 
high    standard. 

Don't  overlook  this  favorable  chance  to 
boost  your  Christmas  Sales.  Get  samples 
and   price. 

A  satisfactory  Christmas   Business   is   as- 
sured   to   every    Dealer  who   is    handling 
the   full    Birn    line 


DOMINION 

SERIES 

Christmas 
Stationery 

for 
Canadians 


Get  in  Touch  with  us  To-day 


BIRN    BROS. 

FINE  ART  PUBLISHERS 
TORONTO 

Head   Office :  London,  England 


DOMINION 

SERIES 

Christmas 
Booklets 

for 
Canadians 


BOOKSELLER     AND     S  T  A  T I O  N E  R 


Always  Leaders,  Wherever  Shown 


No.  10  AUTOMATIC 


No.  5  REPEATING 


NATIONAL  REPEATING 
50  SHOT 


10c. 
Retail 


CAP  PISTOLS 


5c.  Retail 


TWO   MODELS 


Our  New  Double  Action  Automatic  Repeating  Cap 
Pistol  is  a  Triumph  of  Mechanical  Construction 


The  shots  are  delivered  with  remarkable  rapidity,  the 
action  being  exactly  the  same  as  in  a  double  action  revolver. 

These  pistols  are  new  in  design  and  principle.  They  never 
fail  to  operate  smoothly  and  satisfactorily.  They  will  deliver 
from  45  to  50  clear,  distinct  and  extra  loud  shots  with  one  loading, 
each  shot  fully  equal  to  standard  "  Mammoth"  toy  caps.  It  is 
impossible  for  an  accident  to  occur  from  a'flareback  into  magazine,  or  from  any  other  cause 


a 


National  Repeating  50-Shot  Cane 


10c.  Retail 


Attractive !        Safe ! 


(36  in.  Long) 

Profitable ! 


"# 


This  cane  uses  the  same  ammu- 
nition as  the  pistol— far  superior  in 
every  way  to  the  potash  tablet. 
Absolutely  safe  in  every  particular. 
We  can  fill  orders  upon  receipt. 


National  Fireworks  Distributing  Company 


64  SUDBURY  STREET,  BOSTON,  MASS. 


NOTICE    AND    CAUTION 

''We  own  the  controlling  patents  on  the  only  practical  Repeating  Cap  Canes  and  Pistols  and  intend  to 
protect  our  patent  rights  We  warn  the  trade  against  selling  and  using  any  infringing  Canes  and  Pistols, 
because  we  shall  hold  the  seller  as  well  as  the  manufacturer  liable  for  every  infringement.  We  call  atten- 
tion to  this  matter  because  we  have  heard  that  infringing  devices  might  soon  be  offered  to  the  trade." 


BOOKSELLER     AND     STATIONER 


cotcf)  $latb  ^>tattonerp 


We  are  daily  in  receipt  of  glowing  tributes  of  praise 
regarding  this  leading  line,  recently  placed  with  the 
trade;  in  fact,  it  is  almost  impossible  for  us  to  keep  in 
stock  an  adequate  supply  to  fill  all  orders  received. 

Notepaper 

Salisbury  size,  banded  in  quires  and  boxed  in  quarter  reams.    $1.75  per  ream 

Envelopes 

Salisbury  size,  diamond  cut,  boxed  in  hundreds.  -  $3.50  per  iooo. 

Papeteries 

Salisbury  size,  attractive  cabinet,  contains  24  sheets  paper  and 

24  envelopes  $2.50  per  doz. 

Tablets 

Salisbury  size  contains  60  sheets  $2.00  per  doz. 


Large  Octavo  size 
Large  Quarto    " 


60 
60 


1.20  "      " 
2.4-0 "      " 


The  lithographed  design  on  boxes  and  tablet  covers 
gives  an  elegant  appearance  to  the  goods,  which 
means  much  in  creating  observation   and  enquiry. 

You  know  what  that  means 

Display  card,  12x18  inches,  lithographed  in  colors,  is 
also  supplied. 

Your  orders  will  receive  our  prompt  attention 

The  Copp,  Clark  Co.,  Ltd. 

TORONTO 


BOOKSELLER  AND  STATIONER 


oftxW  ***«#.„ 


TRADE  MARK  U        .  TRADE  MARK 


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CATALOGUE   UPON    REQUEST 


A  NEW  BOOK  ON  CANADA  that  Every  Canadian  and 

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Second  Edition  Already  Called  For. 

Through  the  Heart  of  Canada 

By  FRANK  YEIGH  of  Toronto 

Handsomely  Printed  and  Bound,  with  38  Fine  Half- 
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It  will  form  an  ideal  gift  book,  and  its  circulation  through- 
out the  Empire,  the  United  States  and  elsewhere,  will 
constitute  an  exceptional  advertisement  for  Canada. 

Some  Press  Opinions: 

London,  Kng.,  Standard:  "One  of  the  best  books  about 
Canada  that  lias  appeared  for  some  time.  Standard  place 
will   at  once   l*e  accorded   to   it." 

Toronto  Star:  "It  covers  the  outstanding  features  of  the 
Dominion  from  ocean  to  ocean." 

Toronto  Mail  and  Empire:  "Mr.  Yeigh  is  fully  qualified 
for  the  task  by  reason  of  bis  being  a  native-born  Cana- 
dian   and   a   life-long  student   of  his   native   land.-" 

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and  the  scenic  features.  No  such  book  on  Canada  has  as 
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Orders  Filled  by 

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Stationer  when  writing. 


THE 

"ONLY" 
PAPER  CLIP 


This  is    the    "  Only  " 
Clip  open 


Place    it     over    the 

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like  this 


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Canadian  Representatives 

A.  R.  MacDougall  &  Co. 

42    ADELAIDE    ST.  W.,    Toronto 


poobseller  anb  Stationer 


anb  Office  (equipment  journal 


A  monthly  newspaper  devoted  to  the  interests 
of    the    Bookselling    and    Stationery   Trades 


Subscription:    One  Dollar  a  Year 
Single  copies     :       :     Ten  Cents 


Vol.  XXVII 


TORONTO.  CANADA,  FEBRUARY,   1911 


No  2. 


Editorial  Comment 

A  movement  is  said  to  be  under  way  among  the  book- 
sellers of  Alberta  to  form  a  Booksellers'  Association  on 
the  lines  of  that  of  the  old  Ontario  association.  Here's 
success  to  the  new  body. 


Booksellers  and  stationers  should  make  more  of  their 
window  displays  by  a  judicious  use  of  appropriate  des- 
criptive cards.  Window  show  card  publicity  is  an  import- 
ant part  of  selling,  and  every  dealer  should  give  it  ser- 
ious study. 

*  »     * 

To  overcome  account  disputes  several  Woodstock  mer- 
chants have  started  a  system  of  billing  customers  every 
Monday  morning.  Each  customer  receives  his  or  her  bill. 
In  this  way  they  hope  to  overcome  a  great  deal  of  dis- 
puting which  arises  out  of  long  running  accounts. 

*  *     * 

If  your  trade  journal  does  not  suit  you,  write  and  tell 
the  editor  so.  He  is  just  as  anxious  to  make  the  publica- 
tion valuable  to  you  as  you  are  to  have  him  do  so.  Book- 
seller and  Stationer  is  also  anxious  to  get  pictures  of 
windows,  interior  display  and  samples  of  local  advertis- 
ing for  critical  review. 

»     *     * 

The  Centreville,  X.B.,  correspondent  of  the  St.  John 
Telegraph  states  that  there  is  no  school  book  vendor 
there,  and  the  people  are  loudly  complaining.  "It  is  a 
poor  policy,"  he  says,  "for  the  local  government,  and  it 
will  be  remembered  against  them  at  the  next  election 
along  with  the  poor  roads." 

*  *     * 

The  Dominion  treasurer  of  the  Retail  Merchants'  As- 
sociation has  been  sending  out  letters  to  the  various 
trades  calling  attention  to  the  Co-operative  Bills  before 
the  House  of  Commons  and  urging  all  to  sign  a  petition 
against  the  movement,  to  be  eventually  forwarded  to  the 
House  of  Commons  and  Senate  if  necessary. 


Looking  ahead,  it  would  seem  as  though  there  is  no 
reasonable  doubt  as  to  the  future.  Everything  points 
to  a  prosperous  spring  season.  Canada  is  steadily  grow- 
ing in  wealth  and  industry,  and  that   growth  is  making 


itself  felt  in  a  demand  for  more  and  better  grade  goods. 
Booksellers  and  stationers  are  aware  of  this  and  are 
helping  to  do  their  share  of  pushing  forward  "quality" 

goods. 

*     *     * 

Several  bills  have  been  introduced  into  the  U.S.  Con- 
gress whose  main  purpose  is  to  prevent  combinations 
from  establishing  and  maintaining  fixed  prices,  but  which, 
some  authorities  aver,  may  be  interpreted  to  prevent  the 
maintenance  of  fixed  selling  prices  by  individual  manufac- 
turers. On  this  phase  of  the  subject  the  Stationers' 
Board  of  Trade  says: 

"The  standardizing  of  fixed  prices  is  just  now  com- 
mencing to  bear  its  best  fruit,  as  is  evidenced  especially 
in  the  work  of  the  National  Stationers'  Association. 
Manufacturers  of  price  maintained  lines  retain  a  high 
standard  of  quality,  and  the  fixed  prices  provide  the  re- 
tail merchant  with  his  legitimate  profit  and  give  equal 
opportunities  to  the  merchants  of  rural  district's  as  well 
as  to  the  metropolitan  centres.  Merchandise  that  is  sub- 
ject to  price-cutting  enters  into  a  realm  of  competition 
which  gives  the  larger  retailers  in  cities  far  greater  ad- 
vantages to  sell  such  lines  than  the  smaller  dealers  of 
outlying  sections."  The'  association  has  also  approved 
the  recommendation  of  its  committee  that  the  bills  in 
question  be  opposed. 


Mail  Order  Versus  Local  Trading. 

The    Owen    Sound    Sun    gives    the    following    straight 
talk  to  its  readers,  on  the  mail  order  question: 

Are    you    a   mail-order    fiend  ?     Are    you    one   of   those 
misguided   mortals    who    think    you    can't    get    what    you 
want  unless  you  send  "to  the  city?"    Or  are  you  tempted 
by   the   glittering  bait   of   "close"   prices — 98   cents,   or 
59  cents,  or  $1.68 — figures   that    are   made   to   look   as   if 
they  were  clipped  to  the  smallest  margin?      Don't  be  n 
sucker   any   longer!       Look    about    you;    visit    the     Owen 
Sound   stores,   and   see  how    their   goods   and    prices   com- 
pare with  those  of  the  big  stores.     You  will  find,  in  nine 
eases  out  of  ten.   that    you   can   buy   the  self-same  go 
from  the  loeal  merchant  just  as  cheap    as,  or  cheaper  than, 
from  the  mail  order  house.     In   the   tenth  case  you  "may 
have   to  pay  a  shade  more,  but    you  know   what  you   are 
paying  for.     The  house  merchant   lets  you  see   the   . 
before  you  pay  for  them,  the  mail-order  house  makes 
pay  before  you  see.     It's  "Cash  with  order"  every 
with  them.     How  often  have  you  had  to  pay  for  and 


10 


BOOKSELLER    AND     STATIONER 


goods  that  you  would  never  have  thought  of  buying  had 
you  seen  them  first?  Yet  some  of  you  will  walk  right 
into  the  trap  again,  first  chance  you  get. 

*    •    * 

Laying  Out  Plans  Early 

It  pays  to  plan  out  beforehand  the  methods  to  be 
adopted  during  a  certain  season.  If  a  stationer  sits  down 
and  figures  out  just  what  he  intends  to  do  to  push  the 
sale  of  goods  seasonable  at  that  period  of  the  year,  he 
will  be  able  to  go  ahead  with  definite  plans  and  his 
methods  of  conducting  the  business  will  not  be  charac- 
terized by  the  haphazard  measures  so  often  seen.  He 
should  in  the  first  place  gain  some  idea  of  the  stock  that 
he  has  to  offer  and  form  an  estimate  of  the  probable 
volume  of  trade  and  the  chances  of  enlarging  it.  The 
next  step  would  be  to  plan  a  suitable  display  of  goods, 
not  only  in  the  windows  but  in  the  store  as  well.  Sug- 
gestions might  be  asked  from  the  clerks  as  to  the  best 
plan  for  bringing  the  seasonable  lines  to  the  front  in  the 
store. 

A  definite  advertising  campaign  should  be  planned 
early.  The  man  who  does  not  think  of  what  he  intends  to 
say  in  his  ad.  until  the  moment  he  sits  down  to  write  it, 
and  who  writes  one  ad.  without  regard  to  what  he  has 
used  before  or  what  he  may  use  in  the  future,  is  not  at  all 
likely  to  get  best  results  from  his  work.  The  wisest  plan 
is  to  settle  at  the  outset  just  what  you  intend  to  say  to 
the  public  in  each  issue  during  the  season.  The  idea  thus 
formed  may  have  to  be  altered  as  circumstances  arise 
but  continuity  of  purpose  is  necessary  in  advertising  as 
in  everything  else  and  will  bring  the  results. 

Careful  preparation  is  required  for  successful  accom- 
plishment of  purpose  in  all  phases  of  life.  Particularly 
necessary  is  it  to  the  merchant  who  has  to  face  keen 
competition  and  musit  adapt  his  business  methods  to 
existing  conditions.  The  day  has  passed  when  a  store  can 
be  handled  in  an  off-hand,  take-things-easy  way.  Too 
many  merchants  are  not  fully  alive  to  the  fact  and  are 
not,  as  a  result,  working  along  progressive  lines. 


The  Case  for  Net  Books. 

A  movement  that  should  be  inaugiu-ated,  supported 
and  encouraged  by  every  bookseller  in  Canada  is  that  of 
a  "net"  price  on  all  books — suck  a  movement  as*  has 
done  so  much  good  for  the  trade  of  the  United  States. 

It  is  gratifying  to  note  that  those  dealers  who  are 
members  of  the  American  Booksellers'  Association  and 
have  read  its  literature,  or  attended  the  meetings,  carry 
better  stocks  of  books,  have  a  more  hopeful  outlook  for 
the  future  and,  what  is  of  the  greatest  importance,  are 
in  a  position  to  pay  their  bills  promptly.  Only  a  few 
years  ago  such  a  thing  as  a  bookseller  across  the  line  dis- 
counting his  bills  was  almost  unknown.  To-day  this  is 
a  very  general  custom  with  a  large  number  of  them.  The 
only  reason  why  all  cannot  do  so  is  the  very  obvious  one 
that  they  do  not  make  sufficient  profits  on  the  books  they 
sell. 


In  a  large  section  of  the  country  where  fiction  is  now 
sold  at  $1.20,  or  even  at  $1.15,  the  trade  is  in  a  much 
more  comfortable  financial  condition  than  a  few  years 
ago.  But  in  that  section  where  the  $1.08  price  on  fic- 
tion prevails,  there  is  still  the  same  difficulty  in  paying 
bills  and  the  same  doleful  tale  about  the  undesirability 
of  the  book  business. 

"When  you  come  to  think  of  it,"  says  a  corres- 
pondent to  The  Publishers'  Weekly,  "even  at  $1.20,  the 
price  is  scarcely  as  high  as  it  ought  to  be.  That  was 
the  price  twenty-five  years  ago.  How  absurd  to  suppose 
that  the  books  which  cost  the  same  as  they  did  then  can 
now  be  profitably  sold  for  $1.08.  Only  within  the  last 
few  years,  the  price  of  everything  that  we  eat,  wear  or 
use  in  any  way,  has  advanced  from  25  to  50  per  cent. 
Yet  the  price  of  books,  if  it  has  changed  at  all,  has  gone 
lower.  Why  should  this  be  when  rent,  advertising,  clerk 
hire,  heat,  light,  wrapping  paper,  delivery  and  every  item 
of  expense  in  the  conduct  of  the  business  has  increased? 
Instead  of  getting  less  for  books  than  a  quarter  of  a 
century  ago,  they  should  be  sold  for  considerably  more. 

"Fortunately,  a  good  proportion"  of  the  booksellers 
have  been  wise  enough  to  realize  that  in  order  to  remain 
in  the  business  and  pay  their  bills  they  must  have  a  cer- 
tain profit.  This  applies  not  only  to  bookstores,  but  to 
department  stores  handling  books.  In  fact,  not  infre- 
quently the  department  stores,  which  originally  used 
books  for  advertising  purposes  only,  are  now  found  to 
be  quite  as  willing  to  make  money  on  books  as  are  the 
booksellers  themselves. 

"There  is  no  reason,  either,  why  the  book  department 
in  dry  goods  stores  should  not  pay  to  the  heads  of  de- 
partments, and  to  their  assistants,  salaries  proportionate 
to  those  received  in  other  departments.  Not  infrequently, 
the  heads  of  such  departments  as  furniture,  ladies'  wear- 
ing apparel,  millinery,  china  and  jewelry,  are  reputed  to 
receive  from  ten  to  twenty-five  thousand  dollars  per 
annum.  The  same  would  apply  to  books  if  those  depart- 
ments made  similar  profits :  and  they  could  make  those 
profits  if  the  books  were  sold  at  the  right  advance  above 
the  cost." 

There  is  a  theory  that  the  higher  the  degree  of  in- 
tellectuality, the  less  the  commercial  sense;  and  yet  there 
is  no  reason  why  this  theory  should  obtain.  Bookselling 
has  its  compensating  features  because  of  the  class  of 
people  with  whom  the  dealer  comes  in  contact,  and  the 
influence  he  has  in  the  community.  But  there  should  be 
a  commercial  compensation  as  well.  There  is  no  reason 
why  bookselling  should  not  be  just  as  profitable  as  selling 
hardware,  clothing,  boots  and  shoes,  groceries  and  any 
other  commodity  in  which,  not  infrequently,  retailers 
amass  a  very  comfortable  fortune. 

A  limited  trial  given  to  "net"  books  in  the  United 
States  lias  demonstrated  beyond  question  that  the  public 
will  pay  any  reasonable  price  for  a  book  if  it  is  worth 
the  price.  The  same  would  also  be  true  of  Canada  if 
the  booksellers  in  each  community,  or  in  each  section 
of  the  country  were  to  agree  upon  a  uniform  price  and 
make  that  price  a  fair  one. 


Attractive    Window    Displays    Essential    to    Successful    Business 

Character  of  Store  Shown  by  Windows — Catchy  Displays  the  Best  Form  of  Advertising  at  Dis- 
posal of  Merchant — Displays  Create  and  Keep  up  Demand — Make  Prominent  Main  Display  Idea 
— Value   of  Practical   Windows — Model   Stationery  Display. 


It  has  been  rightly  said  that  the  windows  are  the 
soul  of  the  store.  Pick  out  a  man"  who  takes  trouble 
with  his  displays,  who  changes  them  frequently  and  with 
artistic  effect,  and  who  makes  them  representative  of  the 
stock  that  is  carried,  and  you  have  a  man  who  is  pro- 
gressive and  keen  after  business.  Window  display  is  the 
best  form  of  advertising.  From  it  the  passer-by  can 
judge  of  the  character  of  the  store,  and  get  a  fair  esti- 
mate as  to  whether  or  not  he  is  likely  to  get  good  value 
for  his  money — in  other  words  he  can  tell  if  the  store  is 
worth  patronizing  or  not. 

Advertising  is  bringing  goods  before  the  public,  and 
getting  them  talked  about.  What  better  means  can  there 
be  of  showing  them  than  a  window  display?  The  mind 
is  forgetful,  it  is  likewise  covetous.  A  display  is  a  re- 
minder that  a  certain  article  is  wanted;   while  when   the 


is  hurrying  along  thinking  of  something  tar  removed  from 
books  or  stationery,  and  I  urn  his  thoughts  to  the  mer- 
chant and  his  stock.  Numerous  cases  can  be  brought  for- 
ward where  the  window  displays  have  absolutely  created 
a  demand,  and  often  kept  it.  There  qan  be  no  minimiz- 
ing of  the  value  of  window  displays.  They  are  as  im- 
portant as  the  stock,  and  cost  nothing  to  keep    going. 

Careful  Attention  Demanded. 

It  is  a  mistake  to  imagine  that  an  effective  window 
display  can  be  arranged  without  any  careiul  thought  and 
attention.  The  man  who  starts  right  in  to  fix  up  a  win- 
dow without  first  planning  out  what  is  to  be  the  general 
scheme  will  make  a  botch  of  the  whole  thing.  The  dis- 
play will  be  without  balance  and  symmetry,  and  probably 
overcrowded      The    great    point    in    a    window    display     is 


Window  Display  of  Stationery. — Dressed  by    A.    E.   Jackes  of     Warwick     Bros.   &   Ruttei 


eye  rests  on  something  that  is  not  exactly  a  necessity, 
but  would  be  exceedingly  nice  to  possess,  then  the  bait  is 
not  thrown  away.  Put  all  you  know  into  the  windows. 
Do  not  think  that  anything  will  do  for  them.  People 
are  hasty  in  conclusions  and  they  will  not  stop  to  think 
that  the  window  may  be  but  a  poor  sample  of  the 
strength  of  the  store.  If  you  put  in  a  window  that  you 
do  not  like  take  it  out  again.  Change  a  window  twice  a 
week  if  necessary,  for  it  is  a  silent  salesman  working 
every  hour  of  the  day  and  night  during  which  the  articles 
can  be  seen,  and  therefore  demands  the  best  treatment. 

A  good  window  display     will   draw  people  from      one 
side  of  the  street  to  the  other  ;  it  will  stop  a  man  who 


not  to  try  and  bring  out  as  many  lines  as  can  be  possibly 
crowded  in,  but  to  attempt,  by  different  goods,  to  give 
prominence  to  certain  definite  classes  and  seasonable 
lines.  Even  if  the  window  runs  the  risk  of  being  some- 
what attenuated  do  not  distract  from  the  main  scheme 
by  showing  i;oods  that  are  not  appropriate. 

Effective  Windows  Not  Costly. 

There  is  one  valuable  feature  of  window  displays 
which  must  not  be  over-looked  and  that  is  the  small  cost 
at  which  effectiveness  can  be  attained  .  Many  a  stationer 
in  excusing  himself,  when  tackled  on  the  point  of  not 
paying    sufficient   attention    to   his    windows,    brings     for- 


12 


BOOKSELLER     AND     STATIONER 


ward  the  plea  that  he  has  not  the  money  to  spare  to 
spend  in  scenic  and  mechanical  effects.  But  even  so  this 
is  no  reason  why  he  should  not  consider  his  window. 
Scenic  and  mechanical  effects  are  not  necessary  to  the 
designing  of  a  business-bringing  window.  Given  a  little 
ingenuity  and  the  spending  of  time  and  trouble,  a  sta- 
tioner with  ordinary  staple  lines  can  produce  a  window 
that  will  vie  with  the  best.  Many  a  plain  window  draws 
as  big  a  crowd,  and  certainly  more  business,  than  some 
spectacular  effect  that  is  a  great  advertisement  for  the 
store  in  general  but  not  always  for  any  particular  line. 

Stationers  who  believe  in  little  spectacular  effects  as 
a  change  to  the  ordinary  window  design  will  find  a  small 
electric  or  water  motor  most  effective  for  driving  oower. 
A  small  gasolene  engine  muffled,  or  even  a  toy  -iteam 
engine  sufficiently  large  to  develop  the  -equisite  power, 
are  also  capable  of  doing  good  work.  An  electric  fan 
can  also  be  made  most  serviceable.  With  sewing  machine 
belts  the  driving  power  can  easily  by  applied.  But  let 
not  a  merchant  run  away  with  the  idea  that  mechanical 
displays  are  essential.  As  a  matter  of  fact  the  very 
large  store  rarely  uses  them.  But  where  a  merchant  has 
1,o  contend  with  another  store  which  is  enabled  to  give 
more  magnificent  displays  than  he  can,  the  mechanical 
display  is  a  good  rival. 

Stationery  Window  Trim. 

The  illustration  accompanying  this  article  gives  an 
idea  of  what  a  well  trimmed  stationery  window  looks 
like.  The  display  shows  a  few  of  the  high-grade  writing 
papers  manufactured  in  Canada  by  Warwick  Bros.  & 
Rutter.  Toronto,  and  the  window  was  dressed  by  A.  E. 
.Tackes,  one  of  that  company's  men. 

The  outstanding  feature  of  this  display  is  their  new 
line  of  note  papers  and  envelopes,  "Vice-Regal,"  which 
is  reckoned  one  of  the  finest  papers  turned  out  in  Canada. 
It  includes  3  sizes  of  note  papers  and  envelopes,  papete- 
ries,  and  all  sizes  of  at-home  cards. 

Other  papers  also  included  are  "Court  Imperial," 
"Wexford  Weave,"  "Wistaria  Linen,"  "Oriental 
Linen,"  "Clover  Linen"  and  "Parisian  Lawn,"  all  of 
which  are  already  known  brands. 


TORONTO  TRADE  GOSSIP. 

Toronto,  Feb.  8.— Owing  to  the  fact  that  a  United 
States  restaurant  company  have  purchased  the  premises 
now  occupied  by  the  Art  Metropole  at  119  Yonge  street, 
that  company  have  purchased  Albert  Britnell's  book 
store  at  211  Yonge  street,  and  will  during  the  coming 
summer  erect  thereon  a  new  three-storey  brick  and  stone 
building  suitable  for  their  purposes.  Mr.  Britnell  has  not 
yet  decided  whether  he  will  continue  in  business  or  not.  He 
owns  some  property  about  ten  doors  above  his  present 
location  and  may  open  up  business  there. 

A  new  book  store  has  been  opened  at  307  Yonge 
street,  called  The  Toronto  Book  Co.  The  proprietor  is 
L.  J.  Skill,  who  was  a  member  of  the  Antiquarian  Book 
Co.     Rare  books  and  standard  sets  will  be  carried 

The  Church  Book  Room  at  235  Yonge  Street,  has 
gone  into  liquidation. 

T0R0RT0  DELEGATION  REPORT. 

The  report  of  the  delegation  appointed  by  the  Toron- 
to Board  of  Trade  to  visit  Chicago  and  Cleveland  to 
look  into  the  working  of  the  chambers  of  commerce  in 
those  cities — which  report  was  adopted  by  the  council  of 
the  Board  recently— has  been  printed  in  booklet  form. 
After  dealing  with  the  result  of  their  visit  the  commit- 


tee, composed  of  G.  T.  Somers,  president  of  the  Sterling 
Bank;  W.  P.  Gundy,  of  W.  J.  Gage  &  Co.,  and  Secretary 
F.  G.  Morley  made  the  following  conclusions  :  "In  our 
judgment  we  should  start  at  once  to  cultivate  a  pride  in 
our  city  and  a  desire  to  serve  it.  We  could  then  build 
up  an  organization  which  in  time  may  be  just  as  effective 
in  good  service  for  Toronto  as  the  Cleveland  chamber  is 
for  that  city." 


INK  FACTORY  FOR  WINNIPEG. 

Winnipeg,  Feb.  10. — An  ink  factory  is  one  of  the  new- 
est industries  now  being  established  in  Winnipeg,  and 
this  city  in  one  more  instance  retains  its  position  as  the 
third  city  in  the  Dominion,  Toronto  and  Montreal  being 
the  only  other  cities  having  such  an  establishment.  N.  R. 
Jennings,  secretary-treasurer  of  the  Sinclair  &  Palentine 
Company,  and  Howard  C.  Hoops,  managing  director,  have 
been  here  completing  the  arrangements  for  the  starting 
of  the  enterprise  which  it  is  hoped  to  have  in  operation 
in  a  few  days,  in  the  warehouse  and  factory  located  at 
173  McDcrmot  avenue.  The  machinery  is  now  on  the 
way,  and  the  work  will  be  in  charge  of  Chas.  B.  Lee,  an 
expert  in  color. 

GOSSIP  OF  THE  TRADE. 

Notice  has  been  given  of  the  incorporation  of  Charles 
Russell  Gundy,  Joseph  R.  Gundy,  and  Isabella  Eveleigh 
Gundy,  St.  Thomas;  James  Henry  Gundy,  Toronto,  and 
William  Eveleigh  Gundy,  Chatham  ;  to  carry  on  the  busi- 
ness of  wholesale  and  retail  booksellers,  publishers,  sta- 
tioners, etc.,  by  purchasing  the  business  of  Gundy's  Book 
Store  at  St.  Thomas.  The  corporate  name  of  the  com- 
pany will  be  Gundy's  Book  Store,  Limited;  the  share 
capital  of  the  company  to  be  $25,000.  The  provisional 
directors  of  the  company  are  Charles  R.  Gundy,  James 
Henry  Gundy  and  Joseph  R.  Gundy. 

J.  J.  Wood,  who  has  been  for  some  time  past  in  the 
employ  of  N.  E.  Suddaby,  at  Fernie,  B.C.,  has  accepted 
a  position  with  Bullman  Bros.,  Winnipeg,  stationers  and 
lithographers.  He  will  represent  the  firm  in  Alberta  and 
British  Columbia. 

Fred  C.  Horde,  Mitchell,  Ont.,  has  bought  the  stock 
of  books,  stationery,  etc.,  of  A.  J.  Blowes,  of  the  same 
place,  and  will  remove  it  to  his  own  store  at  once.  He 
will  have  one  of  the  largest,  book,  stationery  and  wall 
paper  businesses  in  the  west,  but  he  is  an  excellent  business 
man  and  can  manage  it  well.  Mr.  Blowes  will  devole 
all  his  attention  to  his  telephone  and  marble  business. 

The  book  and  fancy  stationery  store  of  Nixon  &  Co., 
at  Weyburn,  Sask.,  has  been  sold  to  E.  H.  and  C.  F. 
Kempton,  and  will  in  future  be  known  as  the  Kempton 
Book  Store. 

The  Westwood  Stationery  Company,  of  Moose  Jaw, 
recently  sustained  a  fire  loss. 


MOVING   TO  NEW  STORE. 

Chatham,  Feb.  8.— Lindsay  S.  Parrott,  who  for  several 
years  past  has  conducted  a  book,  stationery  and  wall 
paper  business  at  21  King  street,  Chatham,  is  moving 
to  more  commodious  premises  at  84  King  street,  former- 
ly occupied  by  the  Smith  &  Ash  dry  goods  store.  Mr. 
Parrott  expects  to  occupy  his  new  premises  on  or  about 
Feb.  15.  The  business  has  outgrown  the  smaller  premises 
which  Mr.  Parrott  first  occupied,  but  in  the  new  store, 
which  is  exceedingly  commodious,  there  should  be  ample 
room.  When  some  contemplated  changes  are  made,  it 
will  be  one  of  the  largest  ami  best  equipped  stationery 
stores  in  Western  Ontario. 


Some  Sound  Arguments  and  Reasoning  on  Retail  Advertising  Question 

Why  the  Advertiser  Should  Keep  Everlastingly  at  it — Wrong  Impression  Taken  From  Ad\- 
Solicitor's  Counsel — Percentage  of  Turn-over  That  Ought  to  be  Devoted  to  This  Method  of 
Increasing  Business — Serious  Work  Deserving  Close  Attention. 

By  Henry  Johnson.  Jr. 


The  doctrine  of  "Keeping  Everlastingly  at  It"  holds 
in  advertising-;  but  its  logic  is  sadly  misunderstood  and. 
consequently,  misapplied. 

Suppose  an  ad.  solicitor  from  a  local  paper  calls  and 
gets  you  to  insert  some  advertising-  and  then  says:  "Now, 
Mr.  Smith,  if  you  are  going  to  get  full  returns  on  this 
advertising  and1  make  it  an  investment  instead  of  an 
expense,  you  must  keep  it  going,"  what  is  your  immediate 
impressions?  Why,  you  conclude  at  once  that  this  fellow 
is  trying  to  rope  you  in  and  get  a  steady,  '"easy"  revenue 
from  you.  Grant  that  this  is  so;  that,  if  advertisers  did 
see  the  wisdom  of  keeping  at  it,  the  solicitor  would  have 
easy  sledding;  what,  after  all,  has  that  fact  to  do  with 
your  decision?  What  do  you  want  out  of  the  deal? 
Do  you  want  to  get  value  received?  All  right,  if  you  do 
get  value  received,  what  do  you  care  if  the  solicitor  there- 
after lives  in  pampered  luxury?  If  the  proposition  is 
all  profit  to  the  newspaper  and  its  employes,  you  lose 
nothing  if  your  investment  is  a  good  one.  And  I  want 
to  get  you  thinking  this  way,  because  the  other  habit  pre- 
vents you  from  doing  any  sort  of  justice  to  your  own 
side  of  the  case. 

Some  Pertinent  Comparisons. 

Let  me  try  to  illustrate.  Suppose  you  opened  your 
store  on  a  Monday,  ran  it  through  the  week  and  then 
closed  it  for  a  month.  Would  you  expect  to  have  much 
business  waiting  for  your  re-opening?  The  proposition 
sounds  absurd,  yet  it  is  just  what  you  commonly  do  with 
your  advertising. 

Your  landlord  wants  you  to  rent  by  the  year,  yet  you 
do  not  think  he  is  usually  or  morbidly  self-seeking  in 
insisting  that  you  rent  for  a  period  of  time.  In  fact,  you 
have  long  ago  realized  that,  for  your  own  sake,  you  must 
have  the  store  not  only  for  a  year,  but  for  five,  or  ten,  or 
twenty  years.  And  why?  Because  you  know  that  "it 
will  not  pay  you  to  build  up  trade  and  recognition  unless 
you  are  going  to  stay  to  take  advantage  of  the  work 
done.  If  your  landlord  should  say  to  you:  "Smith.  I 
have  that  store  over  there  on  that  good  business  corner 
which  is  vacant,  but  which  I  can  rent  this  afternoon  for 
a  term  of  years.  You  have  always  been  a  good  friend 
of  mine  and  I  should  like  to  give  you  a  lift;  hence.  I 
offer  you  that  store  indefinitely  at  the  regular  rental, 
but  with  the  proviso  that  you  can  shut  it  up  any  time 
for  varying  periods  of  a  week,  a  month,  or  six  months, 
and  go  home  or  take  a  trip  to  Europe  in  the  intervals, 
and  pay  me  no  rental  during  the  closed  periods."  What 
would  you  do?  I  imagine  that  you  would  meet  that  with 
a  counter  proposition  that  the  landlord  give  you  a  re- 
duced rental  as  the  favor  he  wants  to  do  yon.  and  then 
you  would  be  only  too  glad  to  keep  the  store  open. 

Suppose  you  were  to  hire  your  clerks  the  way  you  hire 
your  advertising,  what  would  happen  ?  A  clerk  would 
come  in  on  Monday,  work  through  the  week,  and  be  "let 
out"  Saturday  night.  If  he  was  treated  exactly  as  ad- 
vertising, he  would  work  for  another  man  the  next  week. 
He  would  go  to  a  third  the  next  week.  He  would  get 
back  to  you,  say,  in  four  weeks.  Half  of  his  time  would 
be  taken  up  renewing  acquaintances,  just  as  the  ad. 
space   must    do   after    each    interruption   in    the   service. 


Needless  to  say  the  clerk   would  "slow   up"  on  efficiency 
by  fully  50  p.c. 

All  these  little  things  would  "save  expenses."  Sou 
would  have  rent  to  pay  only  spasmodically;  you  would 
pay  clerk  hire  for  ten  or  twelve  weeks  instead  of  lifts 
in  the  year.  You  could  hire  horses  and  wagons  for  the 
few  weeks  of  business  so  much  less  than  you  could  own 
them.  0,  yes;  there  would  be  great  advantages,  Burelj  ' 
That  is  until  you  came  to  check  up  your  trade. 

Talking  to  the  Ad.  Solicitor. 

Now  listen:  It  the  ad  solicitor  is  dishonest  and  de- 
ceitful to  you  to  a  certain  extent,  you  make  him  so.  You 
insist  on  running  an  ad.  once  in  a  while  which,  if  it  (Joes 
any  good  at  all,  does  that  by  pure  chance  and  good  luck, 
and  no  amount  of  talk  will  make  you  see  that  you  thus 
stand  in  your  own  light.  You  ask  the  solicitor  if  "the 
ad.  will  pay"  and  he  tells  you,  without  much  conviction 
or  enthusiasm,  that  it  will  pay,  and  he  tries  to  honestly 
believe  that  it  will  pay.  But  if  you  were  not  so  blindly 
self-deceived  that  you  could  not  listen  to  the  truth,  he 
would  be  able  to  tell  you  what  he  really  thinks.  And  he 
really  thinks,  in  fact,  he  knows,  that  you  are  not  going 
to  get  results  commensurate  with  any  advertising  ex- 
penditure unless  you  keep  it  up.  The  trouble  is  that  the 
man  must  live  and  to  live,  you  force  him  to  dodge  the 
facts. 

Now,  either  take  the  prominent  store,  or  stay  where 
you  are;  either  hire  the  good  clerk  and  bend  your 
thoughts  on  keeping  him  after  you  have  him,  or  let  him 
alone  where  he  is;  either  plan  all  your  business  on 
permanent  lines  of  definite  policy,  or  stay  out  of  busi- 
ness. It  follows:  Either  make  a  practice  of  advertising 
or  stay  out  of  the  game. 

Percentage  of  Cost. 

Two  per  cent,  to  2A  p„c.  is  about  right  for  rent;  6  p.c. 
to  7  p.c.  is  correct  for  wages'  expense;  1  p.c.  to  2  p.c.  is 
correct  for  advertising.  If  the  remainder  of  your  busi- 
ness be  properly  conducted,  you  can  work  these  percent- 
ages so  that  you  can  be  within  safe  limits  and  yet  spend 
1  p.c,  li  p.c.  or  even  2  p.e.  for  advertising.  On  sales  of 
$2,000  per  month,  1  p.c.  is  $20;  2  p.c.  is  $40.  Such  set. 
fixed  expenditure,  carried  as  a  stated  sum  always,  re- 
garded as  just  as  inevitable  as  rent,  will  build  up  your 
business  for  you,  provided  I  he  advertising  is  used  right 
.  and  your  business  and  organization  is  right. 

But  to  be  successful  you  must  do  two  things:  You  must 
"Keep  Everlastingly  at  it,"  but  even  before  you  do 
that  you  must  get  after  it  right  !  This  simply  means  that 
you  must  devote  time,  thought,  planning  to  your  adver- 
tising. It  would  fee  folly  simply  to  spend  $20  to  $40  pet- 
month,  but  it  is  wisdom  to  so  handle  that  outlay  that  it 
becomes  and  remains  an  investment. 

Make  it  Serious  Work. 

But.  again  the  word  of  caution:  Advertising  is  serious 
work  and  must  be  handled  with  great  cai-e  and  persever- 
ing industry,  or  your  money  will  lead  you  where  it  has 
lead  other  careless  advertisers — to  the  conclusion  that 
"Advertising  does  not  ray!"  Therefore,  seek  good 
counsel,  talk  with  your  editor  and  printer:  let  those  peo- 
ple help  you.  as  they  will  gladly  do:  and,  lastly,  make  a 
definite,  serious  work  of  caring  for  vour  advertising. 


Stationery 


A  Geography  Lesson. 

A  course  in  geography  is  not  always  included  in  the 
everyday  life  of  every  concern.  Anyone,  however,  keeping 
in  touch  with  the  export  shipping  department  of  The 
Carter's  Ink  Co.  would  learn  the  names  of  cities  which 
they  probably  did  not  know  ever  existed.  During  the 
past  month  a  partial  list  of  the  shipments  of  this  firm 
included  goods  going  to  Matanzas,  Chienfuegos,  Cama- 
guez,  Santa  Clara,  and  Santiago,  Cuba  ;  Colombo,  Cey- 
lon; and  Suva,  Fiji  Islands.  At  the  latter  place,  which 
probably  many  consider  hardly  civilized,  it  is  interesting 
to  note  that  besides  using  the  ink  for  writing  purposes, 
the  natives  use  quantities  of  ink  to  dye  their  baskets  and 
other  articles  they  weave.  Among  unpronouncable  Mexi- 
can cities  receiving  Carter's  goods  were  Irapauto,  Cuer- 
navaca,  Puebla,  San  Luis  Potosi,  Aguascalientes,  and 
Monclova.  Other  places  were  Quibdo,  Columbia;  and 
Bello  Horizontale,  Minas  Geraes,  Brazil. 

Shipments  to  better  known  localities  included  Brus- 
sels, Belgium;  Moscow,  Russia;  Manila,  P.I.;  London, 
Eng.;  Copenhagen,  Denmark;  Sydney,  Australia;  Honolulu, 


H.I.,  and  Yokohama,  Japan.  None  of  the  above  was  an 
isolated  shipment  but  all  were  stock  orders  which  are 
usually  received  about  this  time.  The  benign  face  of 
Carter's  old  bookkeeper  serves  as  a  company  trade  mark. 

® 
New  Stationery  Catalogue. 
The  E.  II.  Harcourl  Co.,  Toronto,  are  this  month 
sending  out  a  new  revised  and  complete  catalogue  of  their 
manufactured  stationery  goods  and  sundries.  These  in- 
clude writing  paper  and  tablets,  memorandum,  account, 
and  note  books,  papeteries,  envelopes,  school  blanks, 
flags,  and  office  and  school  supplies.  The  catalogue  is  il- 
lustrated, which  greatly  adds  to  its  descriptive  qualities. 
Besides  the  standard  lines  of  school  blank  books,  the 
company  is  this  year  bringing  out  a  number  of  new  and 
attractively  covered  scribblers.  Perhaps  the  most  pic- 
turesque one  is  that  showing  the  heads  of  King  George 
and  Queen  Mary  set  in  a  background  of  British  flags,  and 
surrounded  with  a  frame  of  maple  leaves  and  the  crests 
of  all  the  colonies.  The  colors  in  this  cover  while  elab- 
orate are  yet  tasty,  and  the  scribbler  should  prove  a 
winner,  especially  this  Coronation  year.  Already  some 
80,000  have  been  ordered  and  the     company  are  printing 


another  lot  of  200,000.     The  hymn  "God  Save  the  King" 
is  appropriately  printed  on  the  back. 

® 
The  Ezeon  Letter  Clip. 
The  letter  clip  is  a  necessity  of  almost  every  ofiice, 
and  one  of  the  best  is  the  "Ezeon,"  handled 
by  the  Copp,  Clark  Co.  By  use  of  this  clip 
there  is  no  danger  of  papers  becoming  detach- 
ed, as  the  "Ezeon"  holds  the  papers  firmly 
together.  As  the  name  implies  these  clips 
are  easily  applied,  thus  saving  time  by  their 
use.  They  are  put  up  100  clips  in  a  neat 
cardboard   box,    ten  boxes  to  the  carton. 

® 
Reproduction  of  Crayograph  Work. 

The  American  Crayon  Co.  recently  published  a  book- 
let containing  reproductions  of  drawings  executed  with 
their  crayograph  crayons,  which  drawings  were  submitted 
by  school  pupils  in  their  national  crayographing  contest. 
The  contest  was  divided  into  five  classes  and  create.!  a 
great  deal  of  interest.  The  illustrations  show  the  draw- 
ings awarded  first  and  second  prizes  in  each  class,  the 
resultant  colorings  looking  more  like  paintings  than 
crayon  work.  The  drawings  vshow  evidence  of  great 
adaptibility  and  possibility  of  crayograph  for  art  and 
school  work.  It  can  be  blended  with  white  chalk  and 
fascinating  effects  may  be  obtained  by  combining  the  use 
of  carefully  selected  tinted  papers  and  crayograph. 

® 
Diaries  With  Insurance  Policies. 
Cassell  &  Co.  announce  that  their  travelers  have  now 
in  their  hands  a  complete  line  of  samples  of  the  original 
Letts'  Diaries.  These  diaries  and  note  books  are  made 
in  a  great  variety  of  sizes  suitable  for  all  manner  of  pro- 
fessional and  business  purposes,  and  most  of  them  are  in- 
terleaved with  blotters.  A  particular  feature  about  them 
is  that  an  accident  insurance  policy  for  $2,500,  good  for 
a  year  is  enclosed  in  every  diary.  The  policy  leaflet  ex- 
plains the  details  of  the  various  payments. 

® 
Gold  Seal  of  Quality. 
W.  .J.  Gage  &  Co.,  Toronto,  have  adopted  a  seal  de- 
sign which  they  are  placing  on  all  their  holiday  gift 
papeteries.  This  seal  which  is  in  gold  is  pasted  inside 
the  cover  of  every  box  of  Christmas  stationery  and  is  in- 
tended to  represent  a  guarantee  of  quality.  The  range  of 
samples  which  are  shown  by  this  company  this  year  is 
said  to  be  far  ahead  of  anything  they  have  offered  in 
previous  years  in  quality,  value,  variety,  novelty  and 
beauty  of  design. 

® 
Successful  Business  Convention. 

Mittag  &  Volger,  Park  Ridge,  N.J.,  held  their  an- 
nual convention  on  January  12,  13  and  14  at  the  head 
offices  (if  the  company.  There  were  present  18  members 
of  the  organization,  including  Walter  F.  Litty,  managing 
director  Mittag  &  Volger,  London,  Eng.,  who  made  the 
trip  especially  to  attend  the  convention. 

Two  days  were  devoted  to  business  sessions  and  the 
last  day,  Saturday,  was  given  over  to  the  social  side, 
beginning  with  a  banquet  in  the  evening  and  terminating 


BOOKSELLER     AND     ST\TIONER 


15 


with  a  theater  party.     The  banquet,     was  an  outstanding 
pleasant  feature, 

® 
Employes  Share  Profits. 
W.  J.  Gage  &  Co.,  Limited,  have  been  in  the  habit 
lor  some  years  of  dividing  their  profits  with  their  em- 
ployes. Following  this  custom  for  the  year  1910,  in  ad- 
dition to  the  dividends  paid  to  the  shareholders,  W.  J. 
Gage  &  Co.  have  distributed  over  $G,500  by  way  of 
bonus  to  those  who  have  been  continuously  in  their  ser- 
vice for  one  year  and  over.  In  alloting  to  each  indivi- 
dual his  share  of  the  bonus,  cognizance  is  taken  of  the 
length  and  character  of  service.  There  is  also  in  connec- 
tion with  this  house  a  sick  benefit  fund,  and  arrangements 
have  been  made  for  a  pension  fund,  for  the  benefit  of 
those  who  may  retire  after  years  of  faithful  service. 

® 

Christmas  Import  Goods. 
Buntin,  Gillies  &  Company,  announce  that  their 
samples  of  import  goods  for  Christmas  1911,  will  be 
ready  in  the  next  few  weeks.  The  sale  of  holiday  goods 
by  this  house  in  1910  showed  an  increase  of  one  hundred 
per  cent.,  and  judging  from  the  line  of  samples  to  be 
carried  this  year,  the  sales  for  1911  will  be  even  greater. 
Buntin,  Gillies  &  Co.  also  carry  a  full  line  of  requisites 
for  the  spring  trade  including  window  blind  paper,  carpet  ^ 
felt,  shelf  paper,  etc. 

® 

Assorted  Paper  Fasteners. 
The  Copp,  Clark  Co.,  are  putting  up  for  sale  in  neat 
metal  boxes  some  assorted  sizes  of  paper  fasteners.   Each 


THE  UNIVERSAL   BOX 


Paper  Fasteners. 


1  GROSS    ASSORTED  SIZES. 


THE    COPP    CLARK     CO.    LIMITED 


"SNiKKN*®;  X-JKKKKS^ 


^Bftft^; ^wjwsssssay 


box  contains  a  gross  sharp  pointed  fasteners  in  the  most 
useful  sizes.  These  boxes,  which  are  similar  to  illustra 
tion,  are  put  up  in  lots  of  a  dozen  boxes. 

® 
5,000  Facts  About  Canada. 

A  welcome  will  be  given  the  1911  edition  of  that 
valuable  compilation,  by  Frank  Yeigh,  "5,000  Facts 
About  Canada."  It  bears  a  striking  new  cover,  and  its 
contents  include  a  large  proportion  of  new  matter  unique- 
ly arranged.  Probably  no  where  else  can  one  find  a  more 
readily  accessible  revelation  of  the  greatness  and  prosper- 
ity of  Canada  in  concrete  form,  and  its  continued  success 
is  easily  accounted  for.  It  sells  for  25  cents,  and  is  pub- 
lished by  the  Canadian  Facts  Publishing  Co.,  667  Spadina 
avenue,  Toronto. 

® 

Pen  Manufacturing  Companies  Amalgamate. 

The  Newton-Stoakes  Shading  Pen  Co.,  of  Pontiac, 
Mich.,  have  purchased  the  shading  pen  and  ink  business  ol 
the  Auto  Pen  &  Ink  Mfg.  Co.,  Chicago,  consolidating  the 
two  plants,  and  will  make  their  headquarters  at  Pontiac. 
The  new  firm  name  will  be  known  as  The  Newton  Auto- 
matic Shading  Pen  Co.     The  combined  facilities  of    the 


two  plants  will  it  is  expected  enable  Iliem  to  produce  a 
new  and  novel  variety  of  styles  in  marking  and  shading 
pens,  in  addition  to  the  original- pen,  which  has  been  on 
the  market  for  more  than  a  quarter  of  a  century. 

STATIONERY  TRADE  NOTES. 

A.  Roy  MacDougall  is  this  month  calling  on  the  trade 
in  Montreal,  Ottawa,  Hamilton  and  London.     He  exp 
to  return  home  by  March  1. 

A.  O.  Hurst  has  started  on  his  long  trip  to  cover  the 
entire  country  with  his  samples  including  Goodall's  play- 
ing cards.  It  will  take  him  from  the  middle  of  February 
until  June  to  visit  his  Canadian  customers. 

The  Durable  Box  Co.,  Toronto,  with  a  capital  of 
$40,000,  has  been  incorporated  to  manufacture  and  deal  in 
paier  boxes  and  cardboard  goods.  The  provisional  direct- 
ors are  O.  H.  King,  Thos.  S.  Webb  and  N.  S  Macdon- 
neil 

Geo.  Wright  &  Co.,  London,  Eng.,  have  bought  the 
factory  at  Wolverhampton,  where  their  metal  cash  boxes, 
deed  boxes  and  general  stationery  metal  sundries  have 
been  made  for  them.  They  will  conduct  (he  plant  them- 
selves. 

Wm.  A.  H.  Stafford,  president  of  the  S.  S.  Stafford 
Co.,  New  York;  manufacturers  of  ink,  died  at  his  home  in 
that  city  of  congestion  of  the  brain.  He  was  55  years  of 
age,  and  had  been  ill  for  several  months.  Mr.  Stafford 
was  the  son  of  the  founder  of  the  ink  firm,  and  was  a 
well-known  clubman. 

There  was  a  lively  blaze  on  Jan.  24  at  the  premises 
of  Wilson,  Munroe  Co.,  wholesale  paper  dealers  and  sta- 
tioners, 106  York  street,  The  fire  was  discovered  in  the 
basement  by  Police  Constable  Daniels,  who  turned  in  the 
alarm  at  the  Adelaide  Street  Hall.  The  flames  made 
their  way  up  through  the  elevator  shaft  to  the  order  de- 
partment, and  were  there  checked  by  the  firemen,  who  ar- 
rived just  in  time  to  prevent  a  serious  fire.  The  loss 
will  be  in  the  neighborhood  of  $2,000,  covered  by  insur- 
ance.    The  cause  is  unknown. 

William  Whiting,  president  of  the  National  Blank 
Book  Co.,  Holyoke,  Mass.,  died  on  Jan.  9th.  He  was 
born  on  May  24,  1841.  In  his  death  the  stationery  trade 
of  this  continent  has  lost  a. strong  personality  of  forty 
years'  standing.  While  Mr.  Whiting's  principal  interests 
were  associated  with  the  writing  paper  industry,  he  had 
large  holdings  in  other  lines,  which  also  closely  touched 
the  stationery  trade,  and  which  made  his  counsel,  always 
generously  given,  of  great  value.  His  optimistic  outlook, 
his  rare  business  sagacity,  his  public  spirit,  his  wide 
spread  liberality,  his  kindly  sympathy  and  his  genial  hos- 
pitality were  some  of  the  characteristics  of  a  rounded 
manliness,  which  will  be  greatly  missed  as  the  loss  is 
more  fully  realized.  He  was  president  of  the  National 
Company  for  nearly  .30  years. 

G.  W.  Sulman  Re-nominated. 
Chatham,  Feb.  8.— At  the  annual  convention  of  the 
Liberal-Conservatives  lor  the  riding  of  West  Kent,  held  at 
Chatham  on  February  1,  (i.  \\ .  Sulman,  M.P.P.,  was  re- 
nominated as  the  party  candidate  for  the  Legislature,  by 
a  vote  of  134  to  20  for  Ex-Mayor  T.  A.  Smith.  On  the 
latter's  motion  the  nomination  was  subsequently  made 
unanimous.  Mr.  Sulman  since  coming  to  Chatham  in  the 
latter  80's  has  built  up  from  small  beginnings  one  of  the 
largest  stationery  and  novelty  businesses  in  Ontario, 
in  addition  to  which  he  has  had  a  busy  and  active  career 
in  municipal  politics,  serving  for  several' years  in  the  city 
council  and  for  two  years  as  mayor.  In  1908  he  was 
nominated  for  the  Legislature,  and  carried  the  riding-  by 
a  large  majority. 


16 


BOOKSELLER     AND     STATIONER 


W'     _*     __   T^.J^   \I~,.,„   «„J    ^"^^^^      popular  everywhere,   and   merchants  have  splendid   stocks 
innipeg  I  rade  [News  and  Uossip    'on*  hand  on  ^hich  they  will  reali2e  well. 


January  Business  Somewhat  Inactive — Valentines 
Declining — General  Trading  Becoming  Brisk — De- 
mand for  School  Books  —  Surveyors  and 
Draughtmen's  Supplies. 

Winnipeg,  Feb.  4. — During  the  month  of  January  the 
book  and  stationery  trade  in  this  city  was  not  particu- 
larly active,  and  dealers  took  the  opportunity  to  dis- 
play, advertise  and  sell  off  odds  and  ends  of  their  stock. 
There  were  many  novelties,  cards  and  books  which  were 
stocked  for  the  holiday  trade  which  were  got  rid  off  in 
this  way.  As  a  result  stocks  are  in  splendid  condition  in 
the  dealers'  hands,  and  they  are  in  good  position  to  keep 
the  trade  moving  well  during  the  spring  months. 

At  the  present  time  stocks  of  valentine  goods  are  tak- 
ing up  a  little  attention,  but  it  is  noticed  that  these 
stocks  are  very  light,  and  it  is  believed  that  year  by  year 
less  attention  is  being  paid  to  valentine  goods.  There 
will,  however,  be  more  or  less  demand  this  year,  and 
dealers  are  quite  well  enough  stocked  to  look  after  all  the 
trade  that  will  develop.  The  general  business  of  the 
city  is  altogether  too  active  continually  throughout  the 
year  to  permit  dealers  to  go  too  extensively  into  novelty 
lines  such  as  valentine  goods.     . 

Business  everywhere  is  brisk,  and  the  only  thing 
which  has  tended  to  offset  the  trade  this  winter  has  been 
the  poor  transportation  due  to  the  snow  blockades  and 
general  severity  of  the  weather. 

Winnipeg  is  developing  into  quite  a  university  and 
educational  centre,  and  as  a  result  the  school  supply 
trade  is  quite  good  at  the  present  time.  One  peculiar 
feature  of  the  school  book  trade  is  that  Nelson  &  Sons, 
Edinborough,  who  have  been  given  the  contract  to  supply- 
readers  in  the  Manitoba  schools,  have  not  as  yet  put  the 
goods  on  the  market,  although  they  should  have  been 
here  September,  1910.  The  Toronto  book  companies  who 
have  heretofore  supplied  readers  to  the  Manitoba  schools, 
refuse  to  issue  any  more,  stating  that  it  would  not  pay 
them  to  make  any  more  stocks  since  the  new  readers  will 
be  in  shortly.  The  local  dealers  have  therefore  no  school 
books  on  hand  and  have  been  annoyed  for  many  weeks  by 
having  hundreds  of  children  and  letters  come  into  their 
stores  from  all  parts  of  the  province  asking  for  books,  and 
inquiring  when  they  will  arrive.  The  merchants  have  no 
idea  when  the  books  will  arrive,  as  there  has  been  no 
definite  information  given  out  in  this  respect. 

There  is  a  branch  of  the  trade  which  is  import- 
ant, and  as  spring  approaches  it  is  becoming  more  •  and 
more  evident  to  the  dealers.  This  is  supplies  for  sur- 
veyors, engineers  and  draughtsmen.  This  trade  almost 
altogether  belongs  to  the  stationers,  but  it  is  unfortunate 
that  all  of  these  merchants  do  not  carry  these  goods. 
Those  who  have  stocked,  however,  will  "get  a  splendid 
trade.  In  this  western  country  where  there  is  so  much 
work  for  surveyors,  draftsman  and  so  forth,  the  demand 
is  naturally  very  heavy.  Many  students  at  the  university 
are  buying  instruments  and  supplies  in  large  quantities, 
and  when  spring  opens  up  there  will  be  enormous  demand 
for  these  particular  goods.  It  is  believed  that  more  mer- 
chants and  stationers  throughout  the  country  could 
handle  these  lines.  It  is  well,  of  course,  for  dealers  to 
guard  against  taking  on  too  many  lines  or  over-stocking 
themselves,  but  in  such  lines  as  engineers'  and  draftsmen's 
supplies    there  is  sure  to  be  a  demand. 

Another  line  of  goods  which  might  come  under  the 
same  heading  are  pocket  maps  and  wall  maps.    These  are 


Aji  Interesting  Souvenir. 
At  the  luncheon  and  reception  recently  tendered  Mrs. 
McClung,  author  of  "Sowing  Seeds  in  Danny,"  and 
"The  Second  Chance,"  by  William  Briggs,  an  artistic 
menu  card  was  distributed  as  a  souvenir.  The  cover 
showed  a  colored  illustration  of  "Danny"  in  a  character- 
istic pose  and  the  various  leaves  were  bound  with  brown 


' 


/  / 


NELLIE  L.   McCLUNG 

Author   of   "  Sowing  Seeds  in   Danny  ' 
Second   Chance." 


and   "  The 


silk  ribbon.  Perhaps  the  most  striking  feature  were  the 
quotations  taken  from  Mrs.  McClung's  books  and  scatter- 
ed through  the  menu  and  toast  list.  Some  of  these  were 
specially  good  as  "Sure  it's  the  first  bite  that's  always 
the  best" — Danny;  "Wan  bite's  no  good.  It  just  lets  yer 
see  what  yer  missing'  "—Pearlie;  "Lift  me  down,  Pearlie, 
and  don't  jiggle  me"— Danny  ;  and  many  others  in  similar 
strain,  every  one  of  them  apropos. 


i-  Y^r' 


m 


Publishers'  Spring  Announcements 

Many  Varied  Publications  Promised  for  the  Early 
Part  of  1911 — Probably  a  Record  Breaker — More 
Solid  Works  Finding  Better  Sale. 

The  number  of  books  promised  for  publication  in  Can- 
ada this  spring  is  perhaps  larger  than  in  any  previous 
year.  Certainly  they  are  numerous,  and  as  well  they  are 
varied.  With  the  growth  of  the  country  and  its  increas- 
ing population  a  greater  number  of  the  more  serious 
works  are  finding  a  place  in  the  home  library.  The  an- 
nouncements below  give  a  fair  idea  of  what  books  will 
be  found  on  the  booksellers'  shelves  during  1911. 

Musson  Book  Co. 

The  list  of  spring  books  from  this  house  is  the  largest 
they  have  ever  offered.  There  are  over  50  titles,  thus 
beating  all  their  previous  records.  Some  of  the  impor- 
tant works  announced  for  early  publication  are  :  "Saddle 
and  Camp  in  the  Rockies,"  by  Dillon  Wallace  ;  "Mem- 
ories of  a  Manager,"  Daniel  Frohman  ;  "Music  of  the 
Wild,"  Gene  Stratton-Porter  (120  ills.);  "Life  of  An- 
drew Jackson,"  J.  S.  Bassett,  Ph.  D.;  "What  England 
Can  Teach  us  About  Gardening,"  Wilhelm  Miller,  Ph.  D. 
(ill.  in  color);  "Recollections  of  a  Society  Clairvoyant;" 
"Love  in  Pernickety  Town,"  S.  R.  Crockett  ;  "The  Un- 
seen Barrier,"  Morice  Gerard  ;  "Jim  Crow,"  J.  J.  Bell; 
"Marie  Claire,"  Madame  Marguerite  ;  "The  Book  of 
Carlotta,"  Arnold  Bennett  ;  "The  Road  to  Avalon," 
Conningsby  Dawson  ;  "The  Ruby  Heart  of  Kishgar,"  by 
A.  W.  Marchmont  ;  "The  Wonder  of  It,"  Charles  Gar- 
vice,  and  "Poor  Emma,"  by  Evelyn  Tempest. 

Some  of  the  company's  newest  spring  fiction  includes  : 
"Potash  and  Perlmutter,"  by  Montague  Glass  ;  "The 
Red  Thumb  Mark,"  by  Austin  Freeman  ;  "The  Miller  of 
Old  Church,"  by  Ellen  Glasgow  ;  "The  Root  of  Evil," 
by  Thomas  Dixon,  Jr.;  "813,"  by  Maurice  Leblanc  ;  "The 
Coward  of  Thermopylae,"  by  Caroline  Dale  Owen  ;,  "Mar- 
gery," by  E.  F.  Benson  ;  "A  Comedy  of  Circumstance," 
Emma  Gavf  ;  "The  Green  Curve,"  by  Ole  Lukoile  ; 
"Fenella,"  by  Henry  L.  Stuart  ;  "The  Vanity  Box" 
(announced  for  last  spring),  by  Alice  Sturvesant  ;  "The 
Riders  of  the  Range,"  by  Charles  Alden  Settzer  ;  "The 
Golden  Silence,"  by  C.  N.  and  A.  M.  Williamson; 
"Panther's  Cub,"  by  Agnes  and  Egerton  Castle,  (an- 
nounced for  last  year);  "The  Lever"  (ready)  by  William 
Dana  Orcutt  (Harper)  ;  "Joyce  of  the  North  Woods,"  by 
Harriet  T.  Comstock  ;  "Two  on  the  Trail,"  by  Hulbert 
Foolner;  "The  Cabin,"  by  Stewart  E.  White— (California 
John,  the  well  known  character  in  "Rules  of  the  Game" 
appears  again  in  this  new  story);  "Leila"  by  Antonio 
Fogazzaro,  the  Italian  novelist,  author  of  "The  Saint"; 
"Adrian  Savage"  (postponed  from  last  fall),  by  Lucas 
Marlet  ;  "Home,"  by  Roy  Rolfe  Gilson  ;  and  "The  Ten- 
nessee Shad"  by  Owen  Johnson. 

The  "Twentieth  Century  Dictionary,"  bound  in  seal 
grain  Morocco,  is  a  new  dictionary  being  published  by 
Mussons  this  spring. 


McLeod  &  Allen. 

The  season  is  yet  a  little  early  to  announce  this 
firm's  1911  books.  During  February,  however,  they  will 
publish  the  following  :  uThe  Phantom  of  the  Opera,"  by 
Gaston  Leroux  ;  "The  New  Machiave*lli,"  11.  G.  Wells  ; 
"Her  Little  Young  Ladyship,"  Myra  Kelly  ;  and  "A 
Prince  of  Romance,"   Stephen  Chalmers. 

The   Copp,    Clark   Co. 

The  February  books  to  be  published  by  this  company 
are  "Jim  of  the  Ranges,"  by  G.  B.  Lancaster,  a  western 
story  ;  "Gilead  Balm,"  Bernard  Capes  ;  and  "Eve's 
Second  Husband"— an  important  book— by  Corra  Harris, 
author  of  "A  Circuit  Rider's  Wife." 

Other  miscellaneous  books  soon  to  be  ready  are  : 
"Tom  Stapleton,  the  Boy  Scout,"  by  Captain  Brereton  ; 
"The  Garden  Primer,"  Grace  Tabor  and  Gardiner  Teall  ; 
"Distinctive  Homes  at  Moderate  Cost,"  Hy.  H.  Saylor  ; 
and  "Good  Manners  for  all  Occasions,"  Margaret  E. 
Sangster. 

The  company's  new  fiction  for  the  spring  of  1911  in- 
clude :  new  novels  by  Baroness  Orczy,  Maud  Diver  and 
Gertrude  Page  ;  "The  Girl  in  the  Other  Seat,"  by  H.  K. 
Webster;  "The  Princess  Galva,"  David  Whitelaw  ;  "The 
Andersons,"  S.  Macnaughton  ;  "The  Gamblers,"  Chas. 
Klein  and  Arthur  Hornblow;  and  "The  Coil  of  Carne,"  by 
John  Oxenham. 

The  Macmillan  Co. 

This  company's  announcement  of  new  books  to  be  pub- 
lished during  the  early  months  of  1911  up  to  Easter  in- 
clude: "An  Illustrated  History  of  Emma,  Lady  Hamil- 
ton," by  Julia  Frankau,  author  of  "Eighteenth  Century 
Color  Prints,"  etc.,  with  30  reproductions  in  color  of 
famous  paintings  and  engravings,  and  50  personal  photo- 
gravure illustrations  ;  a  "Centenary  Edition  de  Luxe  of 
the  Works  of  William  Makepeace  Thackeray."  In  20  vols., 
to  be  published  throughout  the  year  ;  "An  Autobio- 
graphy"—1835— 1911.  By  Alfred  Austin,  poet  laureate,  in 
2  vols  ;  "The  Herkomers,"  by  Sir  Hubert  Von  Herko- 
mer,  vol.  II.;  "The  First  Civil  War  in  America,  1775 — 
1777."  By  the  Rev.  H.  Belcher  ;  "Revolutionary  Ire- 
land and  its  Settlement,"  by  the  Rev.  Robert  H.  Mur- 
ray ;  "The  First  Six  Centuries  of  the  History  of  the 
Church  in  Gaul,"  being  the  Birkbeck  Lectures  at  Trinity- 
College,  Cambridge,  for  1907  and  1908,  by  T.  Scott 
Holmes  ;  "A  History  of  Eton  College,"  by  Sir  H.  C. 
Maxwell  Lyte,  K.C.B.  Fourth  edition,  revised  and  en- 
larged ;  "Marie  Antoinette  :  Dauphine  of  France,"  by- 
Lady  Younghusbaiul  ;  "The  Golden  Bough  :  A  Study  in 
Magic  and  Religion,"  by  J.  G.  Frazer.  In  6  parts,  third 
edition  ;  Part  I.— "The  Magic  Art  and  the  Evolution  of 
Kings."  2  vols.  ;  "Man  and  Beast  in  Eastern  Ethiopia," 
by  J.  Bland-Sutton,  F.R.C.S.  With  180  illustrations; 
"The  Baganda,"  a  general  survey  of  their  country,  life, 
and  customs,  by  Rev.  John  Roscoe  ;  "Modern  Egypt," 
by  the  Earl  of  Cromer  ;  "England  in  the  Sudan,"  by 
Yacoub  Artin  Pasha,  translated  from  the  French  by- 
George  Robb,  Khedivial  Training  College,  Cairo  ;  "The 
Naga  Tribes  of  Manipur,"  by  T.  C.  Hodson  ;  "Sport  in 
the  Nilgiris,"  by  F.  W.  F.  Fletcher  ;  "Geology  and 
Geography  of  Northern  Nigeria,"  by  J.  D.  Falconer. 

Macmillan's  new  spring  fiction  list  includes  the  fol- 
lowing :  "Members  of  the- Family,"  by  Owen  Wistcr,  au- 
thor   of     "The     Virginian";     "Jim    Hands,"   by   R.     W. 


18 


BOOKSELLER    AND    STATIONER 


Child  ;  "Adventure"  and  "When  God  Laughs,"  by  Jack 
London,  author  of  "Burning  Daylight"  ;  "Trevor  Lord- 
ship," by  Mrs.  Barclay  ;  "Neighbors  Unknown,"  by 
Charles  (i.  D.  Itoberts,  author  of  "The  Backwoodsman," 
"Kings  in  Exile,"  etc.;  "Klaus  Hinrich  Haas,"  by  Gus- 
tav  Frenssen,  author'  of  "Jorn  Uhl"';  "The  Justice  of 
the  Kins;,"  by  Hamilton  Drummond  ;  "We  of  the  Ncver- 
Never,"  by  Mrs.  Aeneas  Gunn  ;  "The  Pathless  Way,"  by 
Martin  Lee  Luther,  author  of  "The  Crucible"  ;  "An  Un- 
willing Minerva,"  by  Mabel  Osgood  Wright,  author  of 
"Princess  Flower  Hat,"  "Poppea  of  the  Post-Office"  ; 
"The  Colonel's  Story,"  by  Mrs.  Roger  A.  Pryor,  au- 
thor of  "My  Day,"  "Reminiscences  of  Peace  and  War"  ; 
"While  Caroline  was  Crowing,"  by  Josephine  Daskam 
Bacon,  and  "Nina"  by  Rosaline  Masson. 

This  company  also  announce  this  early  the  following 
new  fiction  for  autumn  :  A  new  novel  (Boston  story)  by 
Winston  Churchill  ;  a  new  novel  by  Robert  Herrick  ;  and 
"The  Legacy"  by  Mary  S.  Watts,  author  of  "Nathan 
Burke." 

McClelland  &  Goodchild. 

This  firm  already  have  a  number  of  books  arranged 
for  publication  for  early  spring.  In  fiction  they  are  bring- 
ing out  "Dawn  of  the  Morning,"  by  Grace  L.  Lutz, 
author  of  "Marcia  Schuyler";  "The  Gold  Bug,"  by  Car- 
ollyn  Wells  ;  a  new  novel  by  John  Reed  Scott,  author 
of  "Colonel  of  Red  Hussars";  a  new  novel  by  W.  L. 
Comfort,  author  of  "When  Rutledge  Rides  Alone";  "Love 
Under  Fire,"  by  Randall  Parrish  ;  "Bar  20  Days,"  by 
Clarence  E.  Mulford  ;  "A  Breath  of  the  Prairie  and  Other 
Stories,"  Will  Lillibridge  ;  "Prince  or  Chauffeur,"  Law- 
rence Perry  ;  "Love  Besieged,"  Charles  E.  Pearce  ;  "The 
Golden  Web,"  Anthony  Partridge  ;  "The  Capture  of  Paul 
Beck,"  McConnel  Bodkin  ;  "The  Quests  of  Paul  Beck," 
McConnel  Bodkin  ;  "The  Gift  of  the  Grass,"  John  T. 
Moore  ;  "The  Broad  Highway,"  Jeffery  Farnol  ;  "How 
Leslie  Loved,"  Anne  Warner  ;  "Alise  of  Astra,"  H.  M. 
Marriott  Watsom,  and  "A  Woman  with  a  Purpose,"  by 
Anna  Chapin  Ray. 

The  same  firm  have  arranged  for  a  Canadian  edition 
of  "The  Corsican,"  a  diary  of  Napoleon,  compiled  and 
translated  by  R.  M.  Johnston.  This  book  is  a  new  life 
of  Napoleon,  written  in  his  own  words.  The  book  has 
already  gone  into  four  impressions  since  November  in  the 
United  States,  and  it  is  considered  one  of  the  leading 
biographies  of  the  year. 

McClelland  &  Goodchild  are  also  to  carry  in  Canada 
the  'works  of  Dr.  Schofield  and  Paul  Dubois,  two  promi- 
nent writers,  and  advocates  of  the  psychical  treatment. 
The  books  now  ready  are  "Nerves  in  Disorder,"  "The 
Unconscious  Mind,"  and  "Nerves  in  Order."  They  will 
also  carry  in  the  Dominion  Payot's  recent  work,  "The 
Education  of  the  Will,"  which  was  first  published  in 
France,  and  whose  sale  has  already  reached  30,000  in  the. 
United  States. 

Cassel  &  Co. 

This  company's  spring  list  was  published  in  January 
Bookseller  &  Stationer.  A  number  of  them,  however, 
will  be  brought  out  in  February.  These  include  :  "The 
Money-spider,"  by  William  Le  Queux  ;  "The  Mark  of  his 
Calling,"  A.  Allen  Brockington  ;  "Hess  of  the  Woods," 
Warwick  Deeping;  "A  Honeymoon  in  Hiding,"  Mrs.  G. 
de  Home  Vaizey  ,  "Eliza  Getting  On,"  Harry  Pain  ; 
"Familiar  Wild  Flowers,"  Prof.  F.  Edward  llulnie  ; 
"Wild  Flowers  as  they  Crow,"  (photographed  in  Color 
by  II.  E.  Corke)  described  by  G.  C.  Nuttall ;  "The  Be- 
liefs of  Unbelief,"  W.  II.  Fitchett  ;  "100  Popular  Pic- 
tures, vol.  II.,"  "The  New  Book  of  the  Horse,"  Charles 
Richardson  ;  and  "Electricity  in  the  Service  of  Man," 
R.  Mullineux  Walmsley. 


"Barbarous  Mexico,"  by  John  Kenneth  Turner,  will 
be  published  in  April  ;  "The  Twin  Sisters,  by  Richard 
Marsh,  in  May  ;  and  "The  Book  of  the  Coronation"  also 
in  May. 

Cassell  &  Co.  state  that  their  important  book  for 
this  spring,  which  has  just  been  published,  is  "The  Truth 
About  Spain,"  by  G.  H.  B.  Ward.  In  this  volume  the 
author,  who  for  many  years  was  a  close  student  of 
Spanish  affairs,  and  was  in  touch  with  many  of  the  lead- 
ing publicists  of  Spain,  analyzes  the  situation  from  many 
different  points  of  view — political,  ecclesiastical,  educa- 
tional, legal,  social,  industrial,  commercial,  economic, 
military,  and  naval — reveals  what  is  wrong,  and  points 
to  the  remedy.  The  Barcelona  riots  and  the  prison  of 
Montjuich  are  described;  as  well  as  the  story  of  the 
trial  and  execution  of  Ferrer.  There  are  also  given  in- 
teresting sketches  of  the  leading  statesmen  of  the  day 

Henry  Frowde. 

The  new  spring  books  in  the  Oxford  Library  of  Prose 
and  Poetry,  which  are  bound  in  cloth  or  in  lambskin 
binding  are  "Blake's  Lyrical  Poems";  "Jeffrey's  Literary 
Criticism,"  edited  by  D.  Nichol  Smith  ;  "Sea  Songs  and 
Ballads,"  edited  by  Christopher  Stone,  and  "Lowell's 
Fireside  Travels,"   introduction  by  E.   V.  Lucas. 

Other  late  announcements  are  :  "The  Oxford  Book  of 
Ballads,"  chosen  and  edited  by  Sir  Arthur  Quiller-Couch, 
on  dry  and  India  paper,  in  a  variety  of  bindings  ;  "The 
Oxford  Book  of  English  Verse,"  "The  Dublin  Book  of 
Irish  Verse,"  "The  Oxford  Book  of  French  Verse,"  "The 
Oxford  Book  of  Italian  Verse,"  "The  Pageant  of  Eng- 
lish Poetry,"  and  "The  English  Parnassus."  These  works 
form  a  valuable  anthology. 

Of  "The  Oxford  English  Dictionary,"  edited  by  Sir 
James  Murray,  to  be  complete  in  10  large  volumes,  and 
which  is  recognized  as  one  of  the  greatest  dictionaries 
of  the  age,  seven  volumes  have  been  published,  and  the 
dictionary  is  complete  from  A  to  S. 

Some  books  in  prospect  from  Henry  Frowde  are  "A 
Child's  History  of  England,"  by  Rudyard  Kipling,  with 
colored  illustrations  ;  a  new  volume  by  W.  J.  Locke,  and 
"The  Edinburgh  Book  of  Scottish  Verse." 

William   Briggs. 

What  is  said  to  be  a  remarkable  book  was  issued  in 
the  Old  Country  towards  the  latter  part  of  1910,  entitled 
"Howard's  End,"  by  E.  M.  Forster.  This  novel  is  said 
to  have  that  masterfulness  and  strength  which  is  found 
in  "The  Dop  Doctor."  It  was  the  best  selling  book  in 
England  during  the  Christmas  season,  and  the  market  for 
Canada  has  been  secured  by  William  Briggs. 

It'  is  expected  that  shortly  William  Briggs  will  make 
an  announcement  in  relation  to  the  new  novel  which  is 
to  come  from  the  pen  of  Marie  Corclli.  It  was  the  inten- 
tion of  Miss  Corelli  to  issue  this  volume  last  year,  but 
owing  to  a  very  serious  illness  she  had  to  postpone  the 
publication.  It  is  expected,  however,  that  it  will  be 
ready  during  the  next  few  months. 

An  important  announcement  has  just  been  made  by 
William  Briggs  regarding  a  new  venture  which  is  to  take 
the  form  of  a  popular  Library  somewhat  after  the  style 
of  the  Everyman's,  with  this  difference,  that  while  Every- 
man's Library  contains  the  cream  of  the  world's  litera- 
ture in  the  older  books,  this  Home  University  Library 
of  Modern  Knowledge  is  to  contain  the  new  works  of  the 
popular  scientific,  historic  and  other  writers  of  the  day, 
and  will  he  issued  in  this  series  at  first  hand  in  cloth 
binding.  There  is  also  to  be  a  better  binding.  The  new 
books  by  living  authorities  in  history,  science,  literature, 
art,  economies,  politics  and  philosophy  will  appear  in 
this  series.  William  Briggs  have  the  sole  Canadian 
agency. 


BOOKSELLER     AND     STATIONER 


19 


Canadian  Books  and  Their  Authors 

Gossip  of  Interest  to  Booksellers  and 
Readers  of  Naive  Productions  —  Items 
About  Writers  and  their  Works. 

A  work  about  to  be  issued  from  .the  press  of  William 
Briggs  which  will  in  all  probability  attract,  a  great  deal 
of  attention,  is  entitled  "The  Diary  of  Mrs.  Simcoe,"  and 
is  edited  and  annotated  by  .John  Ross  Robertson,  the 
philanthropist,  and  proprietor  of  "The  Evening  Tele- 
gram," Toronto.  Some  few  years  ago  in  his  historical 
researches  Mr.  Robertson  happened  across  the  Simcoe 
papers.  In  this  volume  he  has  annotated  and  elaborated 
extensively  the  different  entries  as  made  by  Mrs.  (Go-.  ) 
Simcoe  in  her  daily  diary,  and  the  work  makes  one 
which  is  interesting  from  every  point  of  view.  In  addi- 
tion to  the  interest  in  the  letterpress,  there  are  some 
200  illustrations,  many  of  which  have  never  seen  the  light 
before.  A  number  of  these  are  reproductions  of  original 
drawings  by  Mrs.  Simcoe.  There  are  also  photographs 
of  a  number  of  men  who  took  a  leading  part  in  the  early 
history  of  our  country,  and  these  pictures  have  not  before 
been   reproduced. 

"The  Remarkable  History  of  the  Hudson's  Bay  Com- 
pany," by  George  Bryce,  MA  ,  LL.D.,  Professor  in  Man- 
itoba College,  Winnipeg,  has  so  far  established  itself  as 
an  important  work  of  history  and  of  research,  fascinat- 
ing and  instructive,  as  to  warrant  its  re-publicatioif, 
with  some  additions,  in  a  third  edition.  It  includes  not 
only  a  record  of  the  remarkable  exploits  of  the  company, 
but  also  an  account  of  the  daring  French  soldiers  and 
explorers  who  disputed  the  claims  of  the  company  in  the 
17th  century.  The  author  has  had  full  means  of  exam- 
ining documents,  letters,  journals,  business  records,  heir- 
looms, and  archives  of  the  fur-traders  both  in  Great 
Britain  and  Canada.  The  book  is  a  thorough  record  of  a 
remarkably  romantic  and  splendid  industrial  achieve- 
ment. Charles  Scribner's  Sons,  New  York,  are  the 
publishers. 

"The  Revolt  in  Canada  Against  the  Xew  Feudalism*!' 
by  Edward  Porritt,  will  be  published  this  month  by 
Cassell  &  Co.  Much  of  the  purpose  of  the  book  is  con- 
veyed by  the  sub-title  :  "Tariff  History  from  the  Revi- 
sion of  1907  to  the  Uprising  of  the  West  in  1910."  An- 
other Canadian  book  to  be  brought  out  by  the  same 
publishers  is  "The  Xew  Garden  of  Canada,"  by  F  A 
Talbot,  telling  the  story  of  a  trip  by  pack-horse  and 
canoe  through  unexplored  British  Columbia.  This  will  be 
ready  in   April. 

Henry  Frowde  makes  an  important  announcement  in 
a  series  of  books  just  published  on  Canadian  history  lor 
the  library  and  the  home.  These  books  are  :  "Romance 
of  Canada,"  by  Herbert  Strang,  with  1G  full  page  illus- 
trations and  maps.  This  gift  book  contains  over  fiOO 
pages  and  tells  in  a  series  of  extracts  from  many  greal 
writers  the  story  of  Canada  ;  "The  Early  Days  in  Can- 
ada," by  Herbert  Si  rang;  and  "Pioneers  in  Canada"  by 
the  same  author.  Each  of  these  books  contains  stirring 
accounts  of  some  of  the  outstanding  events  in  Canadian 
history.  The  "Romance  of  Canada,"  may  also  be  had  in 
4  volumes  ;  "The  Great  Explorers,"  "The  Great  Fight 
for  Canada,"  "Adventures  in  the  Far  North,"  and  "Ad- 
ventures in  the  Far  West,"  all  of  them  edited  by  Herbert 
Strang.  The  volumes  are  to  he  had  in  library  binding  or 
quarter    pigskin. 

"The  Golden  Land,"  a  story  of  the  experiences  of 
some  British  settlers  in  Canada,  by  Arthur  L.  Copping, 
illustrated  in  color  by  Harold  Copping,  with  a  preface  by 
the  Rt.  Hon.  John  Burns,  will  soon  be  published  by  The 
Musson  Book  Co. 


"Canada  and  Canadian  Defence,"  by  Major-Gen.  ( 
W.  Robinson,  C.B.,  is  one  of  the  spring  announcements 
of  the  Musson  Book  Co.  The  book  deals  with  the  defen- 
sive policy  of  the  Dominion  in  relation  to  the  charactei 
of  her  frontier,  the  events  of  the  war  of  1812-11,  and  her 
position  to-day.  The  author  is  an  honorary  D.C.L.  of 
Trinity   University,    Toronto. 

Rev.  Robert  E.  Knowles,  of  Gait,  whose  books  find 
ever  a  wider  circle  of  readers,  and  whose  last  novel, 
"The  Handicap,"  is  regarded  by  many  critics  as  his  best 
work,  is  leaving  shortly  for  New  York  to  spend  a  few 
days  with  his  grateful  United  States  publisher.  Mr. 
Knowles,  in  addition  to  being  a  great  preacher  and  a  suc- 
cessful writer,  is  a  famous  curler  and  enthusiastic  golfer. 

Adeline  Teskey,  a  Canadian  authoress,  has  written  a 
story  entitled  "The  Little  Celestial,"  which  The  Musson 
Book   Co.   will   publish  this  spring. 


NEW   BOOKS   PUBLISHED    SINCE   NEW  YEAR. 

In  the  "House  and  Garden"  illustrated  books,  the 
Musson  Book  Co.  published  during  January  "Low  Cost 
Suburban  Homes,"  being  designs  and  pictures  of  suburban 
houses  that  have  been,  built  at  costs  running  from  $1,000 
to  $10,000.    This  work  is  in  its  third  edition. 

During  .January  The  Copp,  Clark  Co.  published  an  il- 
lustrated voLume,  "The  Artistic  Side  of  Photography," 
by  A.  J.  Anderson,  and  "The  Every  Day  Pudding  Book," 
by  F.  K. 

This  company  also  have  ready  a  new  volume  in  The  A 
B  C  of  Collecting  series,  entitled  the  "A  B  C  of  Collect- 
ing Old  English  China,"  by  J.  F.  Blacker.  The  two  pre- 
vious volumes  of  this  series  are  the  "A  B  C  About  Col- 
lecting" and  the  "A  B  C  of  Collecting  Old  English  Pot- 
tery." 

The  collected  poems  of  Alfred  Noyes  in  two  volumes 
have  recently  been  published  by  The  Copp,  Clark  Co. 

The  publications  brought  out  by  McLeod  &  Allen  dur- 
ing the  first  month  of  1911  were  "Elizabeth  Koett,  '  by 
R.  H.  Bartsch,  "Sidney  Carteret,  Rancher,"  Harold 
Bindloss;  "The  Bolted  Door,"  George  Gibbs,  and  'One 
Way  Out,"  William  Carleton. 

Copp,  Clark's  travelers  will  be  showing  this  year  the 
Dominion  series  of  bibles  with  chromatic  index. 

A  capital  book  to  take  the  place  of  the  ordinary  valen- 
tine is  being  published  by  The  Copp,  Clark  Co.,  entitled 
"Cupid's  Cyclopedia,"  by  Oliver  Iletlord  and  John.  Cecil 
Clay. 

The  Copp,  Clark  Co.  have  added  to  their  series  of 
books  on  "Bridge"  by  .1.  B.  Elwell,  a  new  volume  en- 
titled "The  Principles,  Rules  and  Laws  of  Auction 
Bridge"  ;    stated,   explained   and    illustrated. 


Webster's  New  International  Dictionary. 
The  G  &  C.  Merriam  Co.,  Springfield,  Mass  ,  for 
nearly  in  years  publishers  of  the  genuine  Webster's  dic- 
tionaries, are  again  publishing  Webster's  New  Interna- 
tional Dictionary,  one  of  the  most  remarkable  single  vo- 
lumes ever  published,  covering  as  it  does  every  field  of 
the  world's  thought,  action  and  culture.  Some  of  the  sa- 
lient features  of  this  dictionary  are  :  it  is  new  ;  it  is  the 
result  of  seven  years'  labor  by  many  eminent  specialists  ; 
it  is  the  only  dictionary  with  the  new  divided  page  separ- 
ating the  most  important  from  the  less  important 
words  ;  it  contains  some  100,000  words  and  phrases  ;  it  is 
an  encyclopedia  of  2. Tun  pages  in  one  volume;  and  it  has 
6,000  illustrations.  As  a  mechanical  work  it  is  a  triumph 
of  the  bookmaker's  art,  and  cost  $100,000  to  produce. 
Most  important,  the  dictionary  is  entirely  trustworthy 
and  should  be  a  necessity  in  school,  home  and  office.  . 


20 


BOOKSELLER    AND    STATIONER 


Publishers  Lists  of  Best  Sellers 

List  of  Works  Found  to  be  Most  in  Demand — 
Gossipy  Notes  About  Books,  Publishers  and 
Authors — Fiction   Stands  High. 

"Molly  Make  Believe,"  Frank  Danby's  "Let  the  Roof 
Fall  In,"  and  Gilbert  Parker's  "Cumner's  Son"  are  The 
Copp,  Clark  Co.'s  best  sellers  at  present.  The  company 
have  sold  out  the  second  edition  of  "The  Riders  of  the 
Plains,"  by  A.  L.  Haydon,  and  a  third  edition  is  in  pre- 
paration. 

The  four  volumes  of  Parker  in  the  reprint  series  is- 
sued last  year  by  the  Copp,  Clark  Co.,  are  still  selling 
satisfactorily.  There  has  been  a  repeat  demand  for  them 
of  late. 

McLeod  &  ^Allen  report  their  best  sellers  to  be  "Cyn- 
thia's Chauffeur,"  and  "Love  of  the  Wild."  They  also 
find  a  steady  demand  for  "The  Old  Wives'  Tale"  and 
Arnold  Bennett's  earlier  novels. 

McClelland  &  Goodchild  report  such  good  sales  of 
Eugene  Field's  poems  complete  in  one  volume  that  they 
will  publish  a  second  edition. 

Florence  Barclay's  "The  Rosary"  has  unquestionably 
been  one  of  the  most  popular  books  of  1910.  The  sales  of 
the  book  have  aggregated  250,000  copies. 

The  "Diary  of  Mark  Rutherford"  in  two  volumes,  and 
"Through  the  Heart  of  Canada,"  by  Frank  Yeigh,  both 
recently  published  by  Henry  Frowde,  are  in  steady  de- 
mand. 

The  dawn  of  the  new  year  witnessed  no  falling  off  in 
the  demand  for  Mary  E.  Waller's  two  novels.  A  twenty- 
seventh  printing  of  "The  Wood-Carver  of  'Lympus"  is  an- 
nounced by  her  Boston  publishers,  Little,  Brown  &  Co., 
while  Miss  Waller's  1910  book,  "Flamsted  Quarries,"  now 
in  its  fourth  printing,  is  reported  among  the  best  sellers 
throughout  the  country.  "Flamsted  Quarries"  is  being 
brought  out  in  England  this  month  by  Andrew  Melrose, 
the  London  publisher. 

Mrs.  N.  L.  McClung's  publishers  report  an  extraor- 
dinary sale  on  her  last  book,  "The  Second  Chance,"  and 
this  very  large  sale  has  had  its  reflex  on  the  first  volume 
which  is  also  selling  tremendously.  William  Briggs  also 
report  a  large  sale  for  Service's  "Trail  of  '98." 

A  good  sale  for  the  work  of  a  new  writer  during  the 
past  season  has  been  that  of  "The  Frontiersman,"  by 
H.  A.  Cody.  Considering  that  this  is  Mr.  Cody's  first 
novel  it  has  had  a  remarkable  sale,  running  into  a  num- 
ber of  thousands,  and  the  call  continues  brisk  from  all 
parts   of  Canada. 

New  Writer  of  Romance. 
Short  of  stature,  but  strongly  built  and  athletic, » 
Jeffery  Farnol,  the  author  of  "The  Broad  Highway," 
which  this  month  is  being  published  by  Little,  Brown  & 
Co.,  Boston,  gives  one  the  impression  of  power,  and  of  a 
capacity  for  doing  continuous,  dogged,  hard  work.  Mr. 
Farnol  is  a  Warwickshire  man,  but  left  Shakespeare's 
county  in  early  boyhood  to  settle  in  Kent,  where  he  still 
resides.  He  has  traveled  abroad — indeed,  "The  Broad 
Highway,"  was  actually  written  in  America — but  the 
woods  and  fields  and  the  village  life  of  his  own  native 
land  hold  the  strongest  place  in  his  affections.  He  has 
walked  and  cycled  over  the  greater  part'  of  Kent  and 
Warwick,  and  for  many  years  all  his  spare  time  was 
spent  on  the  roads  and  byways  of  Kent,  Surrey  and 
Sussex.  All  his  life  he  has  been  a  story  teller,  though 
as  may  be  read  between  the  lines  of  his  novel,  he  has 
generally  preferred  to  tell  his  stories  by  word  of  mouth. 
Once  when  at  school  he  carried  a  story  through  the 
whole  of  a  term. 


"The  Broad  Highway"  has  gone  into  a  third  edition 
in  Lngland.  It  is  a  nineteenth  century  romance  with  its 
scenes  laid  in  the  county  of  Kent.  Its  greatest  charm 
lies  in  the  manner  in  which  the  story  is  unfolded.  Peter 
Vibart  finds  himself  practically  disinherited  by  his  uncle's 
will,  but  the  will  contains  a  saving  clause,  that  if  he 
succeeds    in   becoming    the    husband    of    the    Lady     Sophia 


Sefton,  he  will  inherit  £500,000.  His  roystering  cousin, 
Sir  Maurice  Vibart,  is  also  included  in  the  offer.  Scoffing 
such  a  bribe,  Peter  takes  to  the  highway  and  encounters 
all  sorts  of  interesting  characters  and  unique  experiences. 
Peter  himself  is  a  perpetual  delight,  while  the  "Ancient," 
"Perfessional  Sambo,"  "Black  George,"  the  sturdy 
blacksmith,  and  "Charmian,"  the  elusive  heroine,  are 
characters  the  reader  will  fall  in  love  with,  if  the  Eng- 
lish critics  are  to  be  believed. 


Death   of  Mrs.   McLeod. 

The  sympathy  of  the  entire  trade  goes  out  to  Mr. 
Geo.  J.  McLeod,  of  McLeod  &  Allen,  in  the  news  of  the 
death  of  his  wife,  who  died  at  the  Imperial  Hotel,  New 
York,  on  Jan.  21,  after  a  short  illness.  As  was  their 
usual  custom  both  Mr.  and  Mrs.  McLeod  went  to  Cam- 
bridge, Mass.,  to  spend  the  Christmas  holidays  at  their 
old  homes.  At  the  close  of  their  visit  they  planned  a 
week's  stay  in  New  York.  Mrs.  McLeod  was  there  at- 
tacked with  pneumonia  and  died  within  a  few  days. 

The  interment  took  place  at  Cambridge  on  Jan.  26, 
at  which  representatives  from  the  trade  in  Toronto  and 
New  York  were  present. 

New  Book  Company. 
Public  notice  has  been  given  of  the  incorporation  of 
Percival  Lancaster,  manager;  James  C.  Gulliford,  depart- 
mental manager;  Edward  John  Boyd,  assistant  manager; 
George  G.  Paulin  and  Ethel  Dulhenty,  all  of  Toronto,  as 
a  corporation  for  the  purpose  of  carrying  on  the  business 
of  booksellers,  publishers,  stationers  and  printers;  the 
corporate  name  to  be  "The  Waverley  Book  Company  of 
Canada."  The  share  capital  is  placed  at  $10,000,  and  the 
head  office  of  the  company  will  be  at  Toronto.  The  pro- 
visional directors  of  the  company  are  Percival  Lancaster, 
James  C.  Gulliford  and  Edward  John  Boyd. 

Little,  Brown  &  Co.  in  Canada. 
The  Boston  publishing  house  of  Little,  Brown  &  Co. 
now  has  its  own  traveling  representative  in  Canada. 
Frank  Jones,  one  of  the  firm's  regular  force  of  salesmen, 
has  been  assigned  to  the  Canadian  territory  and  he  will 
visit  the  book  trade  from  coast  to  coast.  Mr.  Jones  is 
a  young  man  who  is  well  equipped  for  his  work  and  he 
should  become  as  great  a  favorite  with  his  Canadian  cus- 
tomers as  he  has  been  with  the  booksellers  in  the  States. 


BOOKSELLER    AND     STATIONER 


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The  R.  T.  S.  has  on  its  List 
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Ranging  in  price  from  8  cents  to  $1.50.  The  authors  include  such  well-known  names  as 
Dr.  Gordon  Stables,  Talbot  Baines  Reed,  Amy  Le  Feuvre,  Hesba  Stretten,  Mrs.  O.  F.  Walton. 
E.   Everett-Green,   Rosa   N.   Carey,   Mrs.   de   Home   Vaizey,   and    many    others. 


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for   complete    catalogue    and    particulars    of   terms.     Address,   4   Bouverle  Street,  London,  England 


ONE  WAY  OUT 

A  Middle-Class  New  Englander  Emigrates  to  America 
By  WILLIAM  CARLETON 

List  Price,  $1.25 

A  hook  that  is  hound  to  be  the  most  talked  of  publication  of  recent  years.  A  few  brief  chapters 
of  the  narralive  were  recently  published  in  a  great  weekly  magazine  and  awakened  an  animal ed  dis- 
cussion from  one  end  of  the  country  to  the  other.     The  book  contains  the  complete  story. 

In  this  remarkable  narrative  a  man  tells  simply  but  with  dynamic  power  how  at  thirty-eight  he  lost  his  position 
in  the  office  of  a  big  corporation;  how  he  learned  that  the  special  training  of  his  own  office  was  of  no  value  in 
getting  him  a  position  in  any  other  office:  how  at  thirty-eight  he  was  already  "too  old"  to  get  such  a  position  as  be 
had  found  easily  enough  at  eighteen;  how  he  and  his  wife  and  boy  in  their  trim  little  suburban  home  were  actually 
confronted  with  the  fundamental  problem  of  how  to  exist:  how  he  met  and  solved  that  problem  in  a  way  unex- 
pected and  dramatic,  though  to  him  and  his  wonderful  wife.  Ruth,  obvious  and  natural,  by  "emigrating"'  to  Am- 
erica: and  how  in  all  their  struggle  they  found  their  lives  enriched  and  inspired  by  the  old  adventurous,  pioneer 
spirit    of    tiieir    forefathers. 

Read  it  yourself— have  your   clerks   read  it— and 
then  see  how  it  will  sell. 

McLEOD  &  ALLEN 


PUBLISHERS 


TORONTO 


22 


BOOKSELLER     AND     STATIONER 


Spring  Announcements  of    U.S. 
Publishers 

Anticipations  are  for  Heavy  Year  —  Some 
Lengthy  Early  Lists — Boston,  New  York  and  Chi- 
cago Publishers  —  All  Classes  of  Publications 
Show  Un  Well. 

The  publishing  houses  in  the  United  Status  in  com- 
mon with  the  publishing  world  generally  anticipate  a 
heavy  year,  and  they  are  bringing  out  a  great  many 
works  this  spring.  Already  the  spring  announcements  are 
quite  large.     Some  of  them  are  given  below 

Little,  Brown  &  Co. 
Little,  Brown  &  Co.,  Boston,  have  a  particularly 
strong  list  of  spring  fiction  headed  by  Jeffery  Farnol's 
romance  of  Kent,  "The  Broad  Highway,"  which  has  al- 
ready gone  into  a  third  edition  in  England,  and  in  Amer- 
ica also,  although  it  was  only  published  on  this  side  on 
February  11.  This  company  are  now  the  only  authorized 
American  publishers  of  E.  Phillips  Oppenheim  and  An- 
thony Partridge,  and  Oppenheim's  "Berenice"  and  Part- 
ridge's "The  Golden  Web,"  are  two  January  novels  now 
ranked  with  the  best  sellers.  John  Trotwood  Moore's 
novel  of  Tennessee  life,  "The  Gift  of  the  Grass,"  is  mak- 
ing an  especially  strong  appeal  to  all  who  love  horses, 
while  Anne  Warner's  sprightly  romance,  "How  Leslie 
Loved,"  with  illustrations  in  color  by  A.  B.  Wenzcll,  is 
another  early  spring  favorite. 

A  story  of  the  Oregon  timber  lands,  "The  Land 
Claimers,"  by  John  Fleming  Wilson,  a  successful  Amer- 
ican short  story  writer,  and  Paul  Leland  Haworth's  rom- 
ance of  the  French  and  Indian  war  culminating  in  the 
capture  of  Quebec,  entitled  "The  Path  of  Glory,"  both  an- 
nounced for  April,  should  make  a  strong  appeal  to  Can- 
adians. 

Anna  Chapin  Ray,  best  known  for  her  romances  of  mo- 
dern Quebec,  has  written  in  "A  Woman  With  a  Purpose," 
a  story  of  married  life  with  its  scenes  laid  principally  in 
New  York  City.  They  are  also  bringing  out  the  work  of 
a  new  author,  Edna  W.  Underwood,  who  is  said  "to  have 
rediscovered  the  lost  art  of  Poe"  in  "A  Book  of  Dear 
Dead  Women."  Mary  E.  Waller's  1910  novel,  "Flamsted 
Quarr'es,"  now  in  its  fourth  edition,  is  reported  to  be 
selling  better  than  ever. 

Little,  Brown  &  Co.'s  miscellaneous  books  this  spring 
include  the  first  two  volumes  in  their  important  Modern 
Criminal  Science  Series,  "Modern  Theories  of  Criminal- 
ity," by  C.  Bernaldo  de  Quiros  and  "Criminal  Psycholo- 
gy," by  Hans  Gross  ;  "The  Romance  of  Bookselling,"  by 
Frank  A.  Mumby  ;  "The  Mother  of  Parliaments,"  by* 
TIarrv  Graham  ;  "Famous  Speeches,"  edited  by  Herbert 
W.  Paul  ;  "Ancient.  Curious  and  Famous  Wills,"  by  Vir- 
gil M.  Harris  ;  "Practical  Salesmanship"  by  Nathaniel 
C.  Fowler,  Jr.  and  "Brain  Power  for  Business  Men,"  by 
Annie  Payson  Call 

Hurst  &  Co. 
This  New  York  company's  list  of  books  for  the  sea- 
son of  1011  contains  a  comprehensive  collection  of  Hie 
world's  best  literature,  comprising  poetry,  fiction,  ro- 
mance, travel,  adventure,  humor,  science,  history,  relig- 
ion, biography,  drama,  gifl  books,  juvenile  and  nurserj 
literature  Special  attention  is  directed  by  Hie  publishers 
to  bovs'  and  girls'  books,  and  this  spring  they  are  great 
ly  adding  to  their  new  copyrighted  lines,  as  a  result  of 
last  year's  experience  when  a  new  line  for  boys  called 
"The  l!n\  Aviators'  Series"  was  introduced,  1 50,000 
volumes  of  which  were  sold.  This  yeai  lor  hoys  there  are 
new  works  in  the    Frank  Armstrong,    Oakdale   Academy, 


Dreadnought,  Boy  Scout,  Bungalow,  Motor  Rangers  and 
Border  series  For  girls  new  additions  have  been  made 
to  the  Motor  Maids  and  Girl  Aviator  series.  Besides 
there  are  a  great  number  of  new  titles  for  the  younger 
folk  in  a  new  sanitary  line  of  rag  books. 

\  reduction  in  price  has  been  made  in  the  "Floren- 
tine" and  Hurst's  Cathedral  editions  of  Padded  Poets, 
and  new  designs  have  been  adopted  for  the  "University" 
and  "Hurst's"  editions  of  Padded  Poets.  New  designs 
are  also  featured  in  Hurst's  "Canterbury"  and  Hurst's 
"Floral"   editions  of    the   poets. 

Hurst's  new  Copyrighted  Juveniles  for  1911  are  said 
to  be  equal  to  the  "Boy  Aviator"  series,  which  were  so 
popular  last  year.  Capt.  Wilbur  Lawton,  author  of  that 
series,  has  written  one  of  the  stories  for  this  new  series. 
I!e  is  also  the  author  of  the  "Dreadnought"  tales  of  the 
new  navy.  The  first  story,  "The  Dreadnought  Boys  on 
Battle  Practice,"  will  he  ready  in  March;  "The  Dread- 
nought .  Boys  Aboard  a  Destroyer,"  in  June,  and  "The 
"Dreadnought  Boys  on  a  Submarine,"  in  September. 

The  Boy  Scout  series  are  being  written  by  Lieut. 
Howard  Pavson,  and  will  include  "The  Boy  Scouts  of 
the  Eagle  Patrol,"  ready  in  March;  "The  Boy  Scouts  on 
the  Range,"  in  May;  and  "The  Boy  Scouts'  and  the  Army 
Airship,"  in  August.  Three  new  "Frank  Armstrong" 
books,  by  Matthew  M.  Colton,  are  announced  for  spring 
and  summer.  The  first  is  "Frank  Armstrong's  Vaca- 
tion," ready  in  March.  The  other  two  are  not  yet  nam- 
ed, and  will,  however,  appear  in  June  and  the  other  in 
August. 

Morgan  Scott's  "Oakdale  Academv"  series  will  be 
published  before  the  summer— "Ben  '  Stone  at  Oakdale," 
"Boys  at  Oakdale  Academy,"  and  "Rival  Pitchers  of 
Oakdale  Academy" — and  a  new  design  will  distinguish  the 
1911  Mayne  Reed  books.  The  additional  "Ellis"  books  are 
"Irona;  or  Life  on  the  Southwest  Border,"  "The  Lost 
Trail,"  "The  Ranger,"  "The  Hunter's  Cabin,"  "Oono- 
moo,  the  Huron,"  "The  White  Mustang"  and  "In  the 
Apache  Country."  \ 

Three  new  books  will  be  brought  out  in  the  "Bunga- 
low Boys,"  "Border  Boys,"  and!  "Motor  Raneer"  series; 
as  also  will  the  same  numbers  be  published  in  the  "Girl 
Aviator"  and  "Motor  Maids"  series  for  girls.  All  these 
groups  are  similar  to  the  "Bov  Aviator"  series.  A  new 
series  for  girls  by  Mrs.  L.  T.  Meade  has  been  added  this 
year  with  a  group  of  25  titles. 

The  Young  American  Librarv  for  Boys  now  has  a 
list  of  50  titles,  eight  new  works  being  added  this  year, 
and  the  same  number  of  volumes  are  classed  in  the 
Home  Series  for  Girls,  some  eight  new  titles  having  been 
added  this  year. 

The  other  series  published  by  this  company  will  have 
one  or  more  additions,  with  new  and  different  designs 
from  1910.  As  well  a  number  of  these  series  are  to  be 
reduced  in  price.  McLeod  &  Allen,  Toronto,  will  act  as 
distributors  for  Canada  for  the  Hurst  books. 

Charles  Scribner's  Sons. 

Among  the  earliest  of  the  Scribner  snring  publications 
is  "The  Adventures  rtf  James  C;n>en  Wlams,  Mountaineer 
and  Grizzlv  Bear  Hunter  of  California."  more  generally 
known  as  "Grizzly  Adams."  The  story  is  written  in  a 
plain  and  simple  stvle  that  has  all  the  marks  of  absolute 
truth. 

"Henri  IT  :  His  Court  and  Times,"  by  H.  Noel  Wil- 
liams, author  of  "The  Fascinating  Due  de  Richelieu," 
"A  Rose  of  Savov,"  etc  ,  will  soon  be  brought  out  by 
the  Scribners  "Children  of  To-morrow,"  by  Clara  E. 
Laughlin,  and  "Her  Little  Young  Ladyship."  by  the  late 
Mvra  Kelly,  which  were  announced  for  publication  in  the 
early  Spring,  will  not  appear  until  Summer. 


BOOKSELLER     AND     STATIONER 


23 


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LITTLE,    BROWN  &  CO.  S  LEADERS 
The  Novel  of   a  Decade 

The  Broad  Highway 

By  Jeffery  Farnol 


THE  BROAD 
HIGHWAY 


JEFFERr  TARNOL 


Pronounced  by  the  London  critics 
"more  fascinating  and  even  more 
human  than  '  Lorna  Doone,' "  this 
romance  of  Kent  promises  to 
duplicate  its  great  English  success 
in  this  counlry.  With  four  print- 
ings required  before  publication, 
The  Broed  Highway  is  in  many 
respects  the  most  remarkable 
novel  that  the  new  year  has 
brought  forth. 

532   Pages.     Cloth,  $1.35     Net. 


A  Woman  With  a  Purpose 

By  Anna   Chapin   Ray 

A  present-day  romance  of  married  life  by  the  author 
of  "  The  Bridge  Builders,"  etc.,  with  its  scenes  laid 
in  New  York.  With  frontispiece  in  color  by  Frank  Snapp. 
$1.25  net. 


THE   GOLDEN  WEB 

By  Anthony  Partridge 

The   first  big  novel  of    1911  and 
already  one  of  the  six  best  seller*. 

A  rattling    good    mystery   story. 
$1  50. 

The  Capture  of 
Paul  Beck 

By  McDonnell  Bodkin 

The  detective  novel  of  1911. 
$1.50       Third   Edition. 


THE  GIFT  OF  THE  GRASS 

By  John  Trotwood  Moore 

The   best   horse   story  in  years.     $1.50. 


HOW  LESLIE, 
LOVLD  ':.' 


HOW  LESLIE  LOVED 

By  Anne  Warner 

The  sprightliest  romance  of  the  sea- 
son by  the  author  of  "  The  Re- 
juvenation of  Aunt  Mary,"  etc. 

Illustrated  in  color  bvA.  B.  Wenzell. 
Cloth.    $1.2S  net. 

Berenice 

By  E.  Phillips  Oppenheim 

The    "  Prince  of  Story  Tellers"  in 
a  new  vein.     $1.25  Net. 


4th  Printing  of  the  big  novel  of   1910 

Mary  E.  Waller's  FLAMSTED  QUARRIES 

Little,  Brown  &  Co.,  Publishers,  Boston 


24  BOOKSELLER    AND     STATIONER 

B  


Import  Opening, 

Christmas  H 


^T^E  are  going  to  help  our  custom- 
ers make  1911  Christmas  Holi- 
day Trade  the  biggest  in  their  his- 
tory. Our  plans  are  complete. 
They  include  the  most  attractive 
and  powerful  local  selling  helps 
we  have  ever  offered  our  dealers, 
and,  with  the  right  goods  at  your 
back,  success— big  success— is 
yours. 

WARWICK  BROS. 

Import  Dealers  in  Foreign  Art  Novelties 


H. 


BOOKSELLER     AND     STATIONER  25 

=H 


March  6th,  1911 

oliday  Gifts 


^\UR  buyers  have  been  very  for- 
tunate in  securing  the  cream  of 
the  European  Markets.  Daily  arriv- 
als from  France,  Germany,  Great 
Britain,  Italy,  Austria,  Holland,  and 
many  other  sources,  promise  to 
surpass  any  previous  showing. 
Everything  new— all  for  import. 
We  aim  to  sell  you  the  best  and 
then  help  you  to  sell  it. 

V 

k  RUTTER,  Limited 

405  King  Street  West,  Toronto 


26 


BOOKSELLER     AND     STATIONER 


Little    Reviews    of    New    Books 

Recent  Publications  of  Various  Character  Dealt 
With — Romance,  Adventure,  Travel,  History  and 
General  Knowledge  —  Many  New  Books  That 
Should  be  Popular  Readers. 


Partridge,  Anthony.     The  Golden   Web.     Boston:    Little, 

Brown   &   Co.     Cloth.  $1.50. 

While  sometimes  reminiscent  of  other  tales— but,  in- 
deed, what  story  uow-a-days  is  not'— "The  Golden  Web" 
is  decidedly  readable  and  refreshing.  A  book  which  strik- 
ingly illustrates  how  tailing  before  a  small  may  involve  a 
man  unconsciously  in  a  greater  temptation,  deals,  in  a 
happy  manner,  with  modern  business  life,  in  England  and 
works  up  exciting  situations  in  a  fashion  which  does  not 
overtax  credulity  nor  disappoint  us  with  anti-climaxes. 
It  is  a  good  clean  book  which  may  with  impunity  be  read 
by  the  boy  or  girl  whom  it  interests  For  the  men  or 
women  who  wish  to  take  their  mind  oft'  present  occupa- 
tions, for  a  delightful  change,  it  is  to  be  recommended, 
with  just  enough  of  adventure,  of  description,  of  love  and 
of  hate,  to  be  a  well  balanced  narrative.  It  is  well  writ- 
ten and  will  hold  attention.. 


GOLDEN 
WEB 


Openheim,  E.  Phillips.     Berenice.     Boston:  Kittle,  Brown 

&  Co.     Cloth   fill.)  $1.25. 

Any  person  who  is  interested  in  character  study  will 
enjoy  reading  "Berenice."  The  tale  is  one  of  human  in- 
terest and  has  to  do  with  a  theme  that  is  as  old  as 
humanity  itself,  the  struggle  between  love  and  duty,  in 
which,  after  a  severe  trial,  duty  is  triumphant.  It  deals 
with  the  love  of  an  Englishman  of  Stirling  character  and 
literary  fame,  for  a  noted  actress  of  the  day.  The  hero, 
who  is  really  an  admirable  character,  when  once  he  is 
convinced  where  his  duty  lies,  follows  the  course  he  has 
adopted  in  spite  of  the  strong  temptation  to  do  other- 
wise. The  obstacles  to  his  union  with  the  actress  being 
unsurmountable,  a  tragic  ending  was  inevitable 


Clavhanger,     Toronto:  William  Briggs. 


Bennett,  Arnold. 

Cloth. 

The  publication  of  Arnold  Bennett's  "Old  Wives' 
Tale,"  two  years  ago  introduced  the  reading  public  on 
ilns  side  the  Atlantic  to  a  writer  of  singular  charm  and 
distinction  It  was  by  no  means  his  first  hook,  hut  it  far 
outshone  any  of  its  predecessors  And  now  Mr.  Bennett 
has  written  another  Five  Towns  story  of  equal  strength. 
In  "Clavhanger,"  he  relates  (he  story  of  a  young  man, 
son  of  a  job  printer  in  Bursley,  from  the  day  of  his  leav- 
ing school  to  the  time  of  his  marriage  It  is  all  very 
commonplace,  bnl  therein  lies  its  charm,  for  it  is  so  won- 
derfully true  to  life.  One  little  bit  of  romance  enters 
into  the  story,  which  is  skilfully  developed  and  whets  the 
appetite  for  the  second  volume  of  the  Clayhanger  trilogy 
to  appear  next  fall. 


Booth,  Mary  H.     Eow  to  Read  Character  in  Handwriting. 
adelphk:   The  John   C.   Winston   Co.    Limp  leather, 
$1.00;   board-.  35 

A-  the  introdiuetn  n  states,  this  work  is  a  guide  for  the 
beginner  and  student  "I'  graphology,  showing  how  char- 
acter maj  be  read  in  hand-writing.  The  book  should  be 
of  assistance  to  business  men  ami  experts,  who  need  to 
know  more  of  writing  than  mere  ability  to  decipher  it. 
It  is  said  that  every  man  has  three  characters:  "That 
which  he  exhibits,  that  which  he  has.  and  that  which  he 
think-,  he  has."  Mi—  Booth  has  set  down  a  set  of  rules 
ami  principles  of  analysis  and  deductions  from  which  th- 
reader may  form  impressions  from  the  hand-writing  of 
any  person.  As  an  entertainment  or  as  a  profession. 
graphology  takes  on  added  interest  after  a  reading  of 
her  book. 
Philip,  Dr.  A.  A.,  and  Murray,  H.  R.    Knowledge  a  Young1 

Eusbaud  Should  Have:  Knowledge  a  Young-  Wife 
Should  Have.  London:  F.wart,  Seymour  &  Co.  Cloth. 
Js  6d  net  each. 

These  two  small  companion  volumes  are  part  of  the 
''Sex  Knowledge  Series,"  which  Ewart.  Seymour  &  Co. 
are  publishing  on  the  laws  and  work  .of  nature.  They 
contain  sage  advice  to  the  young  people  entering  the 
state  of  matrimony,  and  emphasize  the  importance  of 
health  and  cleanliness.  The  authors  have  endeavored  to 
get  away  from  views  expressed'  in  works  written  on  simi- 
lar subjects  and1  they  appear  to  have  succeeded.  Dr. 
Philip  was  medical  officer  of  public  health  in  the  northern 
divisions  of  Scotland,  and  along  with  Mr.  Murray,  is  well 
qualified  to  advise  in  matters  of  public  health.  The  books 
are  written  in  a  clean,  simple  language. 
Hartman,  Sadakichi.     The  Whistler  Book.    Boston:  L.  C. 

Page  &  Co.     Cloth    (illustrated)   $2.50. 

For  art  lovers,  and  general  readers,  too,  this  mono- 
graph of  the  life  and  place  in  art  of  James  McNeill 
Whistler,  will  prove  inviting.  A  native  of  the  United 
States,  Whistler  spent  the  greater  part  of  his  life  in  Eng- 
land and  France,  and  while  recognized  as  one,  of  the 
foremost  painters  of  his  day,  he  was  at  the  same  time 
one  of  its  oddest  and  most  picturesque  characters.  Mr. 
Hartman,    who  himself   stands   high    in   the   art  world,     is 


no  mnice  in  depicting  and  describing  the  finer 
points  of  noteworthy  paintings,  as  his  previous 
endeavors  in  this  field  prove,  and  his  detailed 
descriptions  of  Whistler's  etchings  and  studies  leave 
little  to  be  desired  lie  gives  a  summary  of  the 
artist's  everyday  life  from  which  the  reader  is 
able  to  glean  snatches  of  the  idealist's  thoughts  and  the 
inner  workings  of  his  mind,  and  is  thus  able  to  appre- 
ciate more  clearly  the  oddities  of  Whistler's  life.  The 
hook  is  well  illustrated  with  reproductioos  of  Whistler's 
art  studies,  and  the  work  should  be  recognized  as  an  au- 
thoritv  on  Whistler. 


BOOKSELLER     AND     STATIONER 

Selection  from  our  Spring  List 


27 


The  Root  of  Evil 

BY  THOMAS  DIXON,  Jr. 

Author  of  "The  Leopard's  Spots."  etc. 

Illustrated.                                            Cloth,  $1.25 

THE 

Trail  of  the  Tenderfoot 

BY  STEPHEN  CHALMERS 
The   story   of  an  outing  in    the   Adirondacks, 
Maine  and  Nova  Scotia.  Delightfully  humorous 
Illustrated.                                            Cloth,  $1.25 

Riders  of  the  Range 

BY  CHARLES  ALDEN  SELTZER 
Illustrated.                                            Cloth,  $1.25 

THE 

King   Over   the   Water 

BY  JUSTIN    HUNTLY  MCCARTHY 

Author  of  "  If  I  Were  King,"  etc. 

Illustrated.                                            Cloth,  $1.50 

LEILA 

BY 
ANTONIO  FOGAZZARO 

Author  of  "The  Saint  " 
Cloth,    $1.25. 

The  Cabin 

£Y 
STEWART  EDWARD  WHITE 

The  story  of  the  building  of 
a  cabin  home  in  the  Sierras. 
Full  of    nature,    woodciaft 
and    the     sheer   delight    of 
outdoor  life. 

Illustrated.            »              Cloth,  $1.50 

Margery 

BY 
E.  F.  BENSON 

Cloth.  $1.25. 

"813" 

BY  MAURICE  LeBLANC 

Author  of 

Arsene  Lupin,  etc. 

Illustrated.        Cloth,  $1.25 

Fenella 

BY  HENRY  L.  STUART 

A  story  of 
surprising  power 

Cloth,  $1.25 

The   Delinquency  of 

John   Meredith 

BY  PHIL.  EDWARDS 

Cloth,  $2.25 

Joyce  of  the  North  Woods 

BY  HARRIET  T.  COMSTOCK 
Illustrated.                                             Cloth,  $1.25 

The  Golden  Silence 

BY  C.  N.  and  A.  M.  WILLIAMSON 
Illustrated.                                            Cloth,  $1.25 

Panther's  Cub 

BY  AGNESv  and  EGERTON  CASTLE 
Illustrated.                                            Cloth,  $1.25 

Two  on  the  Trail 

BY  HULBERT  FOOLNER 
Illustrated.                                              Cloth,  $1.25 

A   Comedy  of 
Circumstance 

BY  EMMA  GARF. 
Illustrated.                                              Cloth,  $1.25 

THE 


MUSSON  BOOK  CO.,  Limited,  Toronto 


28 


BOOKSELLER    AND    STATIONER 


Hope,  Edith  Penman.    The  Ways  of  the  Heart.    Toronto: 
The  Musson  Book  Co.     Cloth,  $1.25. 

The  setting  of  this  story  is  on  the  southwestern  coast 
of  Nova  Scotia.  Mrs.  Grey,  a  widow,  with  two  children, 
Edith  and  Ronald,  takes  them  to  Montreal  to  be  educat- 
ed. While  studying  music  Gerald  Warren,  a  fellow  stu- 
dent, who  when  he  finds  out  that  Edith  will  be  very 
wealthy  becomes  very  attentive  to  her  and  succeeds  in 
winning  her  love.  She  visits  her  old  home  town  and 
meets  her  childhood  sweetheart  Charlie  McCullough,  who 
is  still  in  love  with  her.  Towards  the  end  of  her  visit 
she  receives  a  telegram  to  the  effect  that  her  mother  has 
lost  all  her  money  in  investments,  whereupon  her  student, 
lover,  Gerald,  breaks  the  engagement  She  finds  him  out, 
to  be  what  he  really  is,  a  gambler,  and  consequently  is 
only  thankful  that  she  has  escaped  him.  The  story  ends 
with  the  marriage  of  Edith  and  Charlie. 

Hough,    Emerson.     The   Purchase    Price.     Toronto:    M<-- 

Leod  &  Allen.     Cloth. 

In  his  latest  book  entitled  'The  Purchase  Trice," 
Emerson  Hough  has  chosen  for  his  heroine  a  mysterious 
and  beautiful  countess,  who  is  also  an  agent  for  the  re- 
volutionists. She  is  kidnapped  by  unofficial  action  of  the 
president's  cabinet.  An  army  officer  who  is  sent  to  es- 
cort her  to  the  West  gambles  her  away  in  a  poker  game 
to  a  State  legislator  from  Missouri.  There  is  a  fight  be- 
tween Free  Soilers  and  Missourians,  ending  in  the  burn- 
ing of  a  river  steamer,  and  numerous  other  exciting 
scenes.  In  short,  exciting  moments  are  plenty.  It  is  as 
good  a  book  as  "The  Mississippi  Bubble"  and  "54-40  or 
Fight,"  and  like  the  latter  deals  with  American  histori- 
cal romance. 


Busbey,  Katherine  G.  Home  Life  in  America.  Twelve 
illustrations.  London:  Methueh.  Cloth,  10s  6d  net. 
In  a  very  readable  and  natural  style  Mrs.  Busbey  has 
written  a  book  on  the  home  life  of  the  people  of  the 
United  States.  There  is  a  charm  to  the  work,  because 
the  author  neither  overpraises  her  subjects  nor  criticizes 
their  faults  too  extravagantly.  Beginning  with  a  number 
of  generalities  Mrs.  Busbey  treats  of  the  manners,  cus- 
toms and  aspirations  of  the  American  people,  their  child- 
ren, their  social  life  and  the  bearing  of  the  home  on  their 
national  inclinations.  Many  humorous  and  quaint  inci- 
dents enliven  the  pages  of  the  book  and  there  is  a  vast 
amount  of  general  information  on  the  economic  side  of 
life  as  it  exists  in  the  United  States.  The  home  life 
from  babyhood  to  old  age  is  dwelt  upon  and  the  Ameri- 
can is  seen  at  rest,  work  and  play.  The  hook  is  exceed- 
ingly   interesting. 

Good  I"  yourself.  New  York: 
loth,  $1. 
has  in  this  work  given  us 
another  of  his  acceptable  books  of  inspiration.  Mr.  Mar- 
den  is  an  apostle  of  optimism  and  he  tells  how  important 
it  is  for  a  person  keeping  himself  at  all  times  in  the  best 
mental  and  physical  condition.  There  are  many  people, 
says  the  author,  who  are  good  to  others,  but  who  neglect 
themselves  and  so  are  not  careful  of  their  health  or 
their  bodies.  The  writer  dwells  on  the  question  of  self- 
improvement  as  an.  investment  and  on  the  relations  of 
one's  self  at  home,  at  business,  and  in  society,  and  in- 
sists on  the  matter  of  good  health  and  good  habits  rank- 
ing as  one  of  the  most  important  duties  of  a  person's 
life.  The  book  is  truly  inspirational.  "Getting  On"  and 
"The  Miracle  of  Right  Thought"  by  the  same  author,  are 
also  recent  publications  of  Thomas  Y.  Crowell  &  Co. 


Marden,  Orison  Swett.  lie 
Thomas  Y.  Crowell.  C 
The  editor  of  "Success' 


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IMPORT  BOOR  TRIP 

SEASON  1911 

Our   travellers   will   call    upon    the   trade   shortly  with  Import  Book 

Samples  for  the  Fall  and  Holiday  Trade. 

Some  of  the  Lines  we  carry : 

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BEAUTIFUL  ILLUSTRATED  COLOUR  BOOKS 

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BLACKIE'S  BOOKS  FOR  GIRLS  AND  BOYS 
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tions, Captain  Brereton,  G.  A.  Henty,  etc. 

BEAUTIFUL  GIFT  BOOKS  FOR  ADULTS 
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CHILDREN'S  ILLUSTRATED  GIFT  BOOKS 
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MINIATURE     BOOKS— In    dainty     and    artistic- 
bindings. 

BOOKS  OF  POEMS— In  attractive  and  handsome- 
bindings. 

USEFUL  BOOKS— Games,  Cookery  Books,  etc. 

ANNUAL  VOLUMES 

Blackie's    Children's    Annual,    The   Canadian 
Children's  Treasury,  etc. 

THE  INTERNATIONAL  SELF-PRONOUNCING 
BIBLES— Christian  Workers'  Bibles,  Red  Let- 
ter Bibles,  Testaments,  etc. 

"DOMINION"  SERIES  OF  BIBLES 
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ites— New    India    Paper    Editions    in    great 
variety. 

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TORONTO 

30 


BOOKSELLER     AND     STATIONER 


Monthly  Record  of  Canadian  Books 

Books  Bearing  the  Imprints  of  Canadian  Pub- 
lishers Issued  Since  the  Beginning  of  the  Year. 

Anderson,  A.  J.     The  Artistic  Side  of  Photography.  To- 
ronto:   Copp,  Clark.     Cloth    (ill.)    $3  net. 
Blacker,  J.  F.    A.  P>.  C.  of  Collecting  Old  English  China. 

Toronto:   Copp,   Clark  Co.     Cloth. 

Bartsch,  R.  H.  Elizabeth  Koett.  Toronto:  McLeod  & 
Allen.     Cloth. 

Bindloss,  Harold.  Sidney  Carteret,  Rancher.  Toronto: 
McLeod  &  Allen.     Cloth. 

Gibbs,  George.  The  Bolted  Door.  Toronto:  McLeod  & 
Allen.     Cloth. 

Carleton,  William.  One  Way  Out.  Toronto:  McLeod  & 
Allen.     Cloth. 

Noyes,  Alfred.  Collected  Poems.  Two  volumes.  To- 
ronto:  Copp,  Clark  Co.     Cloth,  $3  net. 

Herford,  Oliver,  and  Clay,  John  Cecil.  Cupid's  Cyclo- 
pedia.    Toronto:  Copp,  Clark.     Cloth,  $1. 

Low  Cost  Suburban  Homes.  Toronto:  Musson  Hook  Co. 
Paper,  25c;  cloth,  50e. 

Strang,  Herbert.  Romance  of  Canada.  Toronto:  Henry 
Frowde.     Cloth. 

.    Early    Days    in    Canada.      Toronto:    Henry 

Frowde.    Cloth. 

: .      Pioneers      in      Canada.      Toronto:      Henrv 


Frowde.     Cloth. 
Ward,  G.  H.  B.     The  Truth  About  Spain.     Toronto:  (as 

sell  &  Co.     Cloth,  $2.25  net. 
The   Red   Book  for  Boys.      Edited    by    Herberl     Strang. 

Toronto:  Henry  Frowde.     Cloth  back,  60c. 
The    Romance    of  Canada.      Ediited    by   Herbert    Strang. 

Toronto:  Henry  Frowde.     Cloth,.  $1.50. 
Thompson,     Silvanus  P.      Light,   Visible    and     Invisible. 

Second     Edition.       Illustrated.       Toronto:     Maemillan. 

Cloth,  $1.60  net. 
Thurston,     E.     Temple.       Patchwork     Papers.       Toronto: 

Musson  Book  Co.     Cloth,  $1.25. 
Tucker,  T.  G.    Life  in  the  Roman  World  of  Nero  and  St. 

Paul.     Illustrated.     Toronto:   Macmijlan.     Cloth.  $3.5fl 

Net. 
Von  Dobschutz,  E.      The    Esehatalogy    of    the    Gos 

Toronto:  Westminster  Co.     Cloth,  $1.25. 
Weale,  B.  L.  Putham.     The  Conflict   of  Color.     Toronto: 

Maemillan.     Cloth,  $3  net. 
Who's  Who   (1011).     Toronto:  Maemillan.     $2.50  net. 
Zangwill,   Israel.     Italian    Fantasies.      Colored    Illustra- 
tions.    Toronto:  Maemillan.     Cloth.  $2  net. 


NEWS  OF  THE  PUBLISHING  HOUSES. 

McClelland,  of  McClelland  &  Goodchild,  was  in  New 
York,  Boston  and  Philadelphia  during  the  latter  part  of 
January,  making  business  arrangements  for  his  house  dur- 
ing 1911. 

The  Musson  Book  Co.  have  arranged  with  Doubleday, 
Page  &  Co.,  New  York,  to  carry  in  Canada  all  the  O. 
Henry  novels. 

The  Copp,  Clark  Co.  have  recently  been  appointed 
agents  in  Canada  for  Dean's  Rag  Toy  Books  for  the  sea- 
son of  1911,  as  well  as  for  Dean's  rag  toys,  etc. 

The  Mutual  Book  Co.,  Boston,  publishers  of  a  line  of 
popular  humorous  books  like  "Stung,"  "Stung  Again," 
and  other  after-d'nner  story  books,  have  appointed  Mc- 
Clelland &  Goodchild  to  represent  them  in  Canada.  .  The 
latter  will  carry  a  stock  of  these  books  in  Toronto. 

McClelland  &  Goodchild  have  also  been  appointed  Can- 
adian agents  for  the  Norman  W.  Henley  Co.,  New  York, 
publishers    of    scientific  books    on    plumbing,   electricity, 


etc.,  and  they  will  carry  a  stock  of  these  books  in  To 
ronto.  The  firm  have  also  been  appointed  representatives 
tor  Canada  for  the  Win.  T.  Comstock  Co.,  New  York, 
publishers  of  architectural  books.  A  stock  of  these  will 
also  be  carried  in  Toronto. 

Henry  Button,  Canadian  manager  for  Cassell  &  Co., 
and  W.  E.  Robertson  of  The  Westminster  Co.,  have  gone 
to  the  West.  Mr.  Robertson  has  gone  to  Winnipeg  for  a 
few  days,  and  Mr.  Button  is  taking  a  month's  trip  to 
the  coast,  lie  is  going  over  the  Grand  Trunk  Pacific  and 
will  return  via  C.P.R. 

T.  H.  Bailey,  of  the  Religious  Tract  Society,  London, 
Eng.,  called  at  the  Toronto  office  of  the  Bookseller  and 
Stationer,  during  the  closing  days  of  January.  Accom- 
panied by  W.  J.  Watson  of  Thos.  Nelson  &  Sons,  Edin- 
burgh and  London,  he  has  gone  on  a  business  trip  to  the 
Pacific  Coast.  Mr.  Bailey  is  also  representing  the  Bible 
house  of  Samuel  Bagster  &  Sons,  on  his  tour  of  Canada. 

Another  story  is  being  added  to  the  building  occu- 
pied by  The  Musson  Book  Co.,  to  take  care  of  the  increas- 
ed stock  of  that  concern. 

Thos.  Allen,  of  McLeod  &  Allen,  Bevan  Hay,  Cana- 
dian representative  of  Eaton,  Crane  &  Pike,  and  Geo. 
Stewart,  of  Henry  Frowde,  have  gone  on  their  first  1911 
regular  business  trip  to  the  coast. 

John  Hopkins,  of  Barse  &  Hopkins,  and  S.  J.  Raines, 
of  the  Lamb  Pub.  Co.,  both  of  New  York,  were  visitors 
to  Toronto  during  the  closing  days  of  January. 

W.  J.  Kelly,,  traveling  salesman  for  McLoughlin 
Bros.,  New  York,  called  on  the  publishers  about  the  first 
of  February.  Mr.  Kelly  who  is  68  years  old  is  one  of 
the  best  known  travelers  in  this  section. 

Cassell  &  Co.,  recently  completed  their  stock-taking 
and  state  that  their  Canadian  business  in  1910  was  50 
per  cent,  greater  than  in  1909. 

F.  A.  Clinch,  D.  Appleton  &  Co. 
Pratt,  Houghton,  Mifflin  Co.,  Boston; 
Doubleday,  Page  &  Co.,  Garden  City,  were  representa- 
tives of  I'nited  States  publishers  calling  on  the  Toronto 
publishers  around  the  first  of  the  month. 


Publishers'  Weekly  Annual  Number. 
The  annual  summary  number  of  The  Publishers' 
Weekly,  New  York,  issued  on  Jan.  28,  is  a  huge  volume 
of  801  pages.  It  contains  a  list  of  the  books  published 
in  the  United  States  in  1910.  These  total  13,470,  an  in- 
crease of  2,5C9  over  the  previous  year.  Besides  there  are 
the  international  statistics  of  book  production  and  those 
of  England.  A  number  of  special  articles  of  interest  to 
the  general  book  trade  are  features  and  much  useful  in- 
formation is  also  contained  in  this  summary  number. 


New    York;   J. 
and  D.  W.   Nye, 


THE  CHURCH  BOOK  ROOM,  Limited, 
in  liquidation 

LIQUIDATOR'S  SALE 


Tenders  will  be  received  up  to  noon  of  the  twenty- 
second  day  of  February,  1911,  for  all  or  any  portion  of 
the  books,  stock-in-trade,  fixtures  and  book  debts  of 
The  Church  Book  Room.  Limited,  of  Number  235 
Yonge  Street,  Toronto.  The  highest  or  any  tender  not 
nei  essarily   accepted. 

Further  particulars  can  bo  obtained  on  application 
to   the  undersigned. 

Dated   lbs  13th  day  of  February,  1911. 
Tin:    TITLE    &    TIUST    COMPANY,    Continental    Life 
Building,    Toronto,    Liquidators,    or   to    hodgins, 
HEIGHINGTON    *    liASTEDO,   59    Victoria   Street, 
Toronto,    its    solicitors. 


BOOKSELLER     AND     STATIONER 


31 


WILLIAM  BRIGGS'  SPRING  LIST 


THE    GRAIN    OF    DUST,    $1.25 

By  DAVID  GRAHAM  PHILLIPS 

A  NEW  LONG  NOVEL,   $1.25 

By  MARIE  CORELLI 

Owing    to    Miss    Corelli'S    serious    illness    the    pub- 
lication of  this  hook  was  postponed  until   1911. 

WHAT'S-HIS-NAME,  $1.25 

Another    "Graustark" 
By  GEO.   BARR   McCUTCHEON 

A   truly    wholesome   and   charming  story,    a    story 
that   does' one  good    to   read.      He   is   the   little-Unown 

husband   of  a   well-known   wife. 

C^NTHIA-OF-THE-MINUTE,    $1.25 

By   LOUIS   JOSEPH   VANCE 
A   romance    by     author     of    "Black     Bag."    "Brass 

THE  CATSPAW,  $1.25. 

By     WILLIAM    HAMILTON    OSBORNE 
Author  of  "The  lied  Mouse" 
Oue  of  the  season's  best  gotten-up   books   and   n 

rattling    good    novel. 

THE  MAGNET,  $1.25 

By    HENRY    C.    ROWLAND 
This   is   the  best  book  we   have  ever  published  in 
.January.      It   is   one   of   the   cleverest,    most   captivat- 
ing,   most    delightful   of   loye   stories. 

THE  LONG  ROLL,  $1.50 

By   MARY  JOHNSTON 
Author  of  "To   Have  and  to  Hold." 


THE  OTHER  MAN,  $1.25 
By    EDGAR    WALLACE 
A  dashing  story  of  desperate  adventure,  oi    baff- 
ling plot,  <>i   dramatic  climax. 

FIVE  GALLONS  OF  GASOLINE,  $1.25 

By    MORRIS   WELLS 

One      loud      hearty      laugh,     screamingly      funny 

Frontispiece   In   color  by   Harrison  Fisher 

SHEILA  VEDDER,  $1.25 
By   A.   E.   BARR 

Author  "Jan    Yodder's    Wife" 
Leaders    will    welcome    11ns    book    tor    lis    delightful 

associations     with     her     earlier     book,     "Jan      Vedder's 

Wife." 

HOWARD'S    END,    $1.25 

By    E.    M.    LOBSTER 
This   book   was   one   of  the   two    best  selling   novel 
in    England    during    the    Christmas    season.      It   is 

truly    a    great    novel.      We    predict    a    large    sale. 

MASTER  CHRISTOPHER,  $1.25 

By   MUS.  HENRY  DE   L.s.  PASTURE 
Author,  "Lonely  Lady  of  Grosvenor  Square." 
.Mrs.    de   la   Pasture    is   one   of  England's    leading 

novelists. 

THE  CLAYHANGER,  $1.25 

By    ARNOLD    BENNETT 
Author    of    "Old     Wives'    Tale." 
This    is    a    novel    of   a    high    order. 

YELLOW  MEN  AND   GOLD,   $1.25 

By   GOUVERNEUR  MORRIS 

Oue    of    the    breathless,    stirring,    slt-up-at-night- 
till-you-fiuish-it    order    of    novels. 


WILLIAM  BRIGGS,  Publisher,  29.37  Richmond st. west,  Toronto 


Best  Sellers  in  January 

Canadian  Summary. 

1.  The   Trail   oi    '98.    Briggs   104 

2.  The   Rosary.    Musson    96. 

3.  The    Dop    Doctor.    Frowde    68 

4.  The    Second    Chance.     Briggs    57 

5.  Mistress    of    Shenstone.    Putnam    34 

6.  The   Frontiersman.     Briggs   22 

Six  United  States  Best  Sellers. 
The  six  recent  best  selling  novels   compiled   and   pub- 
lished by  The  Bookman  were  as  follows  : 

1.  The   Rosary.    Barclay. 

2.  Molly  Make-Believe.     Abbott. 
.3.    Max.    Thurston. 

4.  The  Rules  of   the  Game.     White. 

5.  Flamsted    Quarries.    Waller. 

6.  Mary   Cary.     Bosher. 

The  English  Review. 
The  February  number  of  The  English  Review  contains 
a  number  of  articles  of  interest  to  the  general  reader. 
Yoshio  Markino  gives  in  his  "Idealed  John  Bullcsses"  the 
impressions  of  a  Japanese  artist  in  London.  The  "Talks 
with  Carlyle"  of  Frank  Harris  are  indeed  entertaining; 
and  Sir  Alfred  Mond's  "The  Small  Farmer  and  Protec- 
tion," gives  another  view  of  a  much  discussed  question 
that  has  been  to  the  fore  of  late,  and  which  should  stir 
up  interest,  though  indirectly,  here  in  Canada  owing  to 
the  forwardness  of  the  reciprocity  negotiations.  The  pub- 
lishers appear  to  be  making  a  special  effort  to  maintain 
in  The  Review  its  high  record  for  publishing  the  best  in 
current  literature,  and  are  giving  prominence  to  poetry  and 
readable  articles  on  current  topics. 


The  Standard  Office  Ink 


Sold  by  -dealers  who 
take  pride  in  the  fact 
that  their  stock  is  made 
up  of  the  best  of  each 
kind. 


CARTER'S 

WRITING 

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The  attractiveness  of  the 
package  sells  it  on  sight. 
The  sterling  quality  of 
the  ink  makes  it  a  lead- 
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The  Carter's'Ink  Co. 

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32 


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NOW  OUT!  The  1911  Edition  of 

5,000 

Facts  About  Canada 

Compiled  by  FRANK  YEI6H,  Toronto 


It  is  11  tabloid  encyclopedia  of  the  Dominion,  giving — a 
fact    in   a    sentence — the   latest    data    regarding  the  trade, 

Commerce  and   Resources   of  Canada. 

Self-Indexing  Chapters  on  Area,  Agriculture,  Banking, 
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No  intelligent  Canadian  can  afford  to  he  without  it! 
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667  SPA  DIN  A  AVE.,  TORONTO 


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Canadian  Office        -        The  Sutcliffe  Co.,  Toronto 

ST.  PATRICK'S  DAY  POST  CARDS 


9  Subjects  —  Clean, 
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BOOKSELLER    AND     STATIONER 


33 


Hurst  &  Company 

ANNOUNCE  for  early  publication 
several  entirely  new  copyrighted 
lines  of  Boys'  and  Girls'  Books  which 
will  be  instant  winners  the  minute 
they  are  placed  on  sale.  They  repre- 
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Plenty  of  action  and  ginger  in  each, 
yet  free  from  objectionable  reading. 
They  are  good,  wholesome  books  for. 
the  young  folks.  We  predict  a  heavy 
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at  50c.  per  volume 

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GIRL  AVIATORS'  SERIES. 

Each    with   an   individual   cover  de- 
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P.S. — You  did  n>e//  with  the  "Boy  Aviators'  Series." 
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Hurst's  New  Limp 
Muslin  Books 

WE  present  for  your  considera- 
tion a  new  line  of  Rag  Books 
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pure  and  wholesome.  Their  indes- 
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them  ideal  for  the  instruction  and 
enjoyment  of  the  little  folks. 

THE  TITLES 

1.  TEENY  TINY  ABC. 

2.  PAT-A-CAKE. 

3.  BOBBINS. 

4.  WHAT  BABY  SEES. 

10  pages.    Size,  4'S  x  6.     List  price,  10c. 

5.  1-2  BUCKLE  MY  SHOE. 

6.  OLD  MOTHER  HUBBARD. 

7.  FARM  FAVORITES. 

8.  MY  FRIENDS: 

12  pages.    Size,  6x9.     List  price.  25c. 

9.  THE  DOLL'S  ABC. 

10.  TABBY  THE  CAT. 

11.  THE  THREE  BEARS. 

12.  THE  NIGHT  BEFORE  XMAS. 

14  pages      Size,  8  x  9.     List  price,  50c. 

13.  PETER  RABBIT. 

14.  THE  BABY'S  BLACK  BEAUTY. 

15.  BABY'S  FIRST  BOOK. 

16.  FUN  AND  FROLIC. 

16  pages.     Size,  8,'ixll.     List  price,  75c. 

Liberal  Discounts  to  the  Trade. 


No  room  to  describe  our  general  catalogue,  which  has  undergone  extensive  changes 
throughout.    Dealers  are  asked  to  wait  and  see  the  Hurst  line  before  placing  any  orders. 

HURST   &  COMPANY,  Publishers,  New  York 

Canadian  Representatives:    McLEOD  &   ALLEN,  Toronto 


34 


BOOKSELLER    AND    STATIONER 


HAVE  YOU  TRIED 

THIS 
ONE 


HEATH'S 


Supplied    by    leading   Wholesale 
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London  (Eng.)  Export  Agency  : 

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PAPER 
FASTENERS 

SOLD  the  past  YEAR  should 
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their  use  as  we!la$  Perfect  Se- 
curity   Easily  put  on  or  taken 
off  with  the  thumb  and  finger. 
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'then  always  work."     Made  of  brass  in  3  sizes.     Put  upin  brass 
Iboxesof  100  Fasteners  each. 

I  Handsome.     Compact.      Strong.     No  Slipping,  NEVER ! 
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I  Illustrated  booklet  free.     Liberal discoun  :lo  the  trade. 

The  0.  K.  Mfg.  Co.,  Syracuse,  N.  Y..  U.  S.  A. 


SPENCERIAN 

STEEL  PENS. 

The  Standard  Brand  in  United  States  for 
over  fifty  years,  among  expert  and  careful 
writers,  and  recognized  by  accountants 
and  correspondents  as 

THE  BEST 

Works:  BIRMINGHAM,  ENGLAND 

Imported  by  all  the  leading  stationers  in 
Canadd. 
Proprietors  :  Spencerian  Pen  Co.,  New  York 


British  America  Assurance  Company 

A.D.   1833 

FIRE  A  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTORS 

Hon.  Gto  A.  Coz,  President  W.  R.  Brock,  Vlce-Presldtnl 

Robtrt  Blckerdike,  M.P.,  W.  B.  Melkle,   E.  W   Cox.  Geo.  A.  Morrow 

D.  B.  Htnns,  Augustus  Myers,  John  Hoskln,  K.C.,  LL.D. 
Frederlo  Nloholls,  Alex.  Lslrd,  James  Kerr  Osborne,  Z.  A.  Lssh,  K.C. 

Sir  Henry  M.  Pellstt,  E.  R.  Wood. 
W.  S.  Me/We,  General  Manager/  P.  H.  Sim;  Secretary 

CAPITAL  $1,400,000.00 

ASSETS 2,182,753.85 

LOSSES  PAID  SINCE  ORGANIZATION      29.833,820.96  ' 


"ROB  ROY" 


PENS 


Sold  by 

All  Stationers 

in  6d.,  1/-  and 
Gross  Boxes 


HINKS,  WELLS  &  CO. 


This 

series  of  Pens 

is  made  of  the 

same  material,  by  the 

same  tools,  by  the  same 

of  process  and  at  the  same 

works  as  the  series  of  '  Waver- 

ley'  Pens  which  H inks, Wells  & 

Co.  have  for  30  years  and  upwards 

(prior  to  Sept..   1901),  manufactured  for 

and  supplied  to  the  Proprietors  thereof. 

-        -       -        BIRMINGHAM,  ENGLAND 


MARSH  RUBBER  FINGER  PADS 

There  is  much  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
venience, Cleanliness  and  Sanitary  Insurance  to  an  Office  man,  Cashier, 
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Marsh 

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Finger 

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They  fulfill  the  purpose  they  are  intended  for  without   being   moistened   at  the   lips  or 
sponge  cup.therefore  prevent  transmission  of  germs  to  the  mouth. 


SAMfLES  FREE  upon  application  to 


MARSH 

Canadian  Agent. 


RUBBER 


FINGER    PAD    CO. 

171  Mutual  Street,  Toronto,  Ont. 


w 


ESTERN 


Incorporated 
1851 

ASSURANCE 
COMPANY 


FIRE 

AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -    -  $3,570,000 
Income  for  1906,  over    3,609,000 

HON.  GEO.  A.  COX,  President 

W.  R.  BROCK,  Vice-President 

W.  B.  MEIKLE,  General  Manager 

C.  C    FOSTER,  Secretary 


BOOKSELLER    AND    STATION Ek 


35 


,\  youthful  contributor  to  a  West- 
era    journal    one    day    received     the 

manuscript  he  had  a  few  days  before 
sent  to  the  editor.  Instead  of  the 
usual  rejection  slip,  the  young  man 
was  amazed  to  find  the  following 
brief  note  from  the   editor: 

"I  venture  to  observe  that  the 
superscription  to  your  MS.  seems 
best  to  express  our  reason  for  de- 
clining it." 

The  title-page  read  as  follows : 
'''His  Great  Sin,'  about  twenty 
thousand  words/' — Harper's  Maga- 
zine. 

PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  Province  of  Quebec  Exposi- 
tion, Montreal,  1897 


HOTEL    DIRECTORY. 


THE    GRAND    UNION 


The  most  popular  hotel  in 
OTTAWA,    ONT. 


JAMES  K.  PAISLEY, 


Proprietor 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


ACCOUNTANTS    AND    AUDITORS. 


JENKINS  &  HARDY 
Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

154  Toronto  St.  52  Can.  Life  Bldg. 

Toronto Montreal 


The  Topaz  Pencil 

As  good   as  any   at   any   price. 
Better  than  any  at  the  same  price. 

Ho,     H,    with    rubber    tips, 

HB,H,  2H,  3H,4H,B,  2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


THE 
MERCHANTS  MERCANTILE  CO. 

260  St.  James  St.,  Montreal 

Mercantile  Reports  and  Collections 

Our  method  of  furnishing:  commercial  reports 

to  our  subscribers  gives  prompt  and    reliable  in- 

formation  to  date.     Every  modern  facility  for  the 

collection  of  claims.  Tel.  Main  1985 


Buyers  Guide 

/or 

'Sfantarcx'  (gk  ank  (Books 

THAT  CAN    BE  PROCURED  FROM   OUR   STOCK 


WE  NEVER  5ELLTME  CONSUMER  DIRECT 


Abstract   Tablets. 
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Memo.   B'ks,   Diaries,  etc. 

Bank   Pass   Books. 
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Books. 
Common    Sense    Ind.    Book. 
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Cross  Section   Books. 
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Diaries — Standard. 
Dockets. 
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Drawing  Pads. 
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Due  Ledgers.  « 

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Heads. 
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able  size,  binding  &  ruling. 

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General   Pass  Books. 

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Hinsdill's    Pat.    Sc't'ch   P'ds 

Hotel   Registers. 

Herbariums. 

Icemen's   Books. 

Indexed    Thru      Blank     Book 
(all   sizes). 

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Position. 

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and   Duplicating. 

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Triplicate    Form. 

Shopping   List   Books. 

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ing and  Triplicating. 

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Office    Equipment 


Adding  an  Office  Equipment  Department. 

Some  stationers  are  afraid  of  the  idea  of  starting  an 
office  equipment  department; — a  department  that  tries  to 
push  office  furniture  as  weli  as  the  smaller  office  supplies. 
Such  a  department,  however,  can  be  made  profitable  if 
good  judgment  is  used  in  its  instalation  and  proper  re- 
gard is  made  as  to  location,  etc. 

Having  decided  that  the  town  or  centre  is  ready  for 
the  move,  the  first  consideration  should  be  to  cast  about 
for  a  good  salesman— a  good,  hard,  consistent  plugger. 
Such  a  salesman  should  have  a  general  knowledge  of  the 
leading  makes  of  office  supplies  and  furniture  and  of  their 
respective  merits.  His  experience  in  this  regard  will  be 
helpful  to  you,  and  both  of  you  will  be  able  to  decide  on 
the  most  popular  and  best  selling  lines. 

If  it  is  in  a  small  town  the  salesman  will  necessariiy 
spend  most  of  his  time  drumming  up  trade,  and  the  pro- 
prietor should,  in  case  a  customer  comes  in  his  absence, 
make  it  a  point  to  wait  on  these  prospective  buyers  him- 
self. 

As  to  styles  the  stationer  adding  an  office  furniture 
department  will  do  well  to  avoid  stocking  novelties  in 
the  way  of  elaborately  carved  or  fancy  wooden  goods,  as 
styles  are  constantly  changing.  Rather  he  should  at  first 
confine  himself  to  certain  wantable  furniture  equipment 
which  he  knows  are  used  in  his  locality.  For  instance 
high  rolf  top  desks  are  just  now  going  out  of  fashion  for 
the  flat  top  desk.  Some  buyers,  however,  may  want  a 
roll  top.  In  such  a  case  judgment  should  be  used,  but 
there  ought  not  to  be  a  heavy  stocking  of  unwantable 
goods  on  this  account. 

The  same  applies  to  office  chairs.  The  general  run  of 
business  men  want  a  good  comfortable  chair,  and  if  you 
have  such  a  chair  in  stock  the  price  will  be  of  secondary 
consideration.  Your  selection  of  chairs  should  be  judic- 
iously made. 

Start  small  and  be  content.  Stationers  in  the  United 
States  have  been  gradually  broadening,  and  to-day  they 
are  recognized  by  many  manufacturers  as  the  proper  chan- 
nel through  which  office  furniture  should  be  sold.  The 
Canadian  trade  is  making  its  start.  May  they,  too,  soon 
be  the  recognized  channel  for  the  placing  of  all  office  re- 
quisites, and  may  their  profits  be  adequate. 

® 

Origin  of  the  Waste-paper  Basket. 

The  waste  paper  basket  is  quite  a  modern  institution. 
It  arrived  with  the  abundance— the  super-abundance — of 
paper  and  printed  matter.  In  early  days,  when  writing- 
materials  were  scanty  and  were  carefully  cherished,  the 
idea  of  any  scrap  of  the  equivalent  of  paper  being-  re- 
garded as  waste  was  inconceivable.  About  a  couple  of 
peers  ago  among  the  many  things  discovered  in  Egypt, 
was  a  document  of  the  third  cemturj  \\A\,  which  lias 
quite  recently  been  placed  in  the  museum  of  the  Imperial 
German  Post,  at  Berlin.  This  papyrus  was  an  evidence 
—the  first  found— of,  the  actual  existence  of  a  State 
postal    service   along   the    valley    of    the    Nile   more   than 


2,000  years  ago.  The  text  showed  that  it  was  a  kind  of 
way-bill  registering  the  delivery  of  letters  from  hand  to 
hand,  from  courier  to  courier,  each  man  collecting  as  he 
went  along.  The  noteworthy  point  about  this  document, 
from  the  waste-paper  point  of  view,  is  that  the  papyrus 
is  what  is  called  an  opisthograph— i.e.,  written  on  both 
sides.  The  official  postal  memoranda  are  written  on  the 
back,  while  the  front  has  apparently  been  used  for  the 
calculations  of  a  landed  proprietor  0c  his  bailiff.  But 
even  the  space  left  by  the  bailiff  or  his  master  is.  em- 
ployed for  postal  matter — a  fact  which  shows  curiously, 
but  unmistakably,  the  necessity,  even  in  the  Government 
service,  for  saving  every  bit  of  the  valuable  "paper." 
The  invention  of  printing  necessitated  the  production  of 
paper  in  larger  quantities  than  had  ever  before  been 
necessary,  and  the  demand  created  the  supply.  It  is 
probably  not  unreasonable  to  suppose  .that  the  waste- 
paper  basket  (or  its  equivalent)  came  into  the  world  in 
the  train  of  the  printing  press.  When  there  were  proof- 
sheets  to  be  corrected,  and,  after  pulls  had  been  taken 
of  the  revised  columns  of  type,  to  be  disposed  of,  to- 
gether with  the  copy,  a  receptacle  has  to  be  provided. 

® 

"Slicer"  Pencil  Sharpener  and  Point  Protector. 
A   simple     and    handy     device   for   the  use   of  persons 
using  pencils  frequently  is  the  "Slicer,"   a  combined  pen- 
cil sharpener  and  point  protector.    The  implement  which 


is  small  takes  up  really  no  room  in  the  pocket,  as  it  fits 
over  the  pencil  and  point,  thus  protecting  the  latter. 
The  "Slicer"  is  always  ready,  and  in  use  does  not  soil 
the  fingers.  The  sharpener  is  put  up  in  three  dozen  lots 
on  an  attractive  display  card.  The  Copp,  Clark  Co.  are 
the  Canadian  agents. 


Office  Supply  Trade  in  the  West. 

Winnipeg,  Feb.  8.— The  office  supply  trade  is  splendid 
at  the  present  time  in  its  completeness  of  range,  and 
those  dealers  who  are  fortunate  enough  to  have  office  fur- 
niture stocks  are  having  good  sales  at  the  present  time. 
Almost  every  business  in  the  city  and  throughout  the 
country  as  well,  depends  to  a  very  large  extent  on  the 
real  estate  conditions  of  the  country,  and  this  winter  the 
real  estate  market  has  been  particularly  active.  As  a  re- 
sult all  retailers  find  money  quite  free,  and  stationers  get 
a  good  share  of  the  business  that  is  moving  not  only  in 
a  general  May,  but  directly  through  the  sale  of  office  sta- 
tionery supplies. 


BOOKSELLER  AND  STATIONER 


37 


"The  Tube  With  the  Tongue." 

The  extensive  line  of  supplies  manufactured  by  The 
Carter's  Ink  Co.  has  frequently  been  commented  upon  for 
its  completeness,  but  the  company  seem  always  ready  to 
to  put  out  new  packages,  novelties  or  otherwise,  which 
will  be  appreciated  by  the  trade  and  their  customers.  A 
new  adhesive  package  has  been  placed  upon  the  market 
and  has  already,  they  state,  proved  itself  a  ready  seller 
wherever  it  has  been  displayed.  In  Carter's  Spreader 
Tube,  a  new  idea  is  enunciated  in  collapsible  paste  tubes. 
As   the   illustration    shows   the   tube    is   pin-sealed,     there 


being  no  threads  to  become  clogged  and  cause  the  cap  to 
resist  efforts  at  removal.  The  spreader  or  "tongue"  too 
is  unique  in  its  shape,  appearance  and  use.  A  slight 
pressure  at  the  base  of  the  tube  causes  the  paste  to  come 
out  and  it  is  then  distributed  over  broad  surfaces  or  in 
thin  lines  by  means  of  the  tongue.  It  is  practical,  new 
and  convenient,  permitting  all  the  work  to  be  done  with 
one  hand,  and  that  hand  kept  clean.  It  is  ready  for  in- 
stant use  and  at  the  same  time  is  carefully  and  tightly 
protected  by  the  pin.  In  this  way  it  will  keep  in  all 
climates,  and  is  especially  adapted  for  exacting  work 
where  much  care  is  needed.  "The  Tube  with  the  Tongue" 
as  the  spreader  tube  is  quite  generally  known,  is  re- 
commended by  the  company  for  use  whenever  a  reliable 
and  convenient  paste  container  is  needed. 


•  I.  I',  ('lenient  recently  bought  out  the  business  of 
the  Post  Office  Stationery  Co.,  at  Vancouver,  and  is 
now  conducting  it  under  his  own  name.  Previous  to  en- 
gaging in  business  at  Vancouver  Mr.  Clement  was  for  a 
number  of  years  a  bookseller  and  stationer  at  Kelowna, 
B.C.  He  sold  his  business  there  in  1907  to  Crawford  & 
Co.,  since  which  time  he  has  been  associated  with  Smith, 
Davidson   &    Wright,   wholesale   stationers,    Vancouver. 


THISTLE    BRAND 


SEALING  WAX 

Made    by   «/.    MACNEILL   &    SON,       -        GLASGOW 
SOU*  by   A.    R.    MACDOUGALL   &   CO.,    TORONTO 


Telegraph  Codes 

A   B  C  Code.     5th  Edition.      English      $7.00 

A   B  C  Code.    5th  Edition.     Spanish '■         8.00 

A   B  C  Code.      1th  Edition "         5.00 

A  I  Code.  "        7.50 

Moreing  &    Neal  Code 5.00 

Bedford-McNIell  Code  6.00 

Large  and  small  codes  of  all  kinds.  Send  for  list.  Discount  to  the  trade  only. 
AMERICAN  CODE  COMPANY,  83  Nassau  St.,  N.Y.  City 
50 


W~%  /"V  /'"V  I  ./"  C*  Out-of-print  books  supplied.   No  matter  what  subject. 

D  V»J  \_J  IX. ^^  #       Can  supply  any  book  ever  published.    We  have  50.000 
rare  books. 

BAKER'S  BOOKSHOP,  John  Bright  St.,  Birmingham,  Eng. 


It's  the  point 
that  counts ! 

A  Fountain  Pen  is  only 
as  good  as  its  nib — and 
feed.  These  two  are  the 
chief  contributors  to  the 
superiority  of 

"Swan"  Fount  Pens 

-  Apart  from  the  perfect  flow, 
fine  balance  and  superior 
finish  of  Swan  Pens — feat- 
ures for  which  they  are 
famed — it  is  our  gold  pens 
w  h  i  c  h  have  made  us 
famous. 

We  have  specialized  for 
many  years  in  Gold  Pens 
and  our  productions  have 
no  equal  anywhere. 

Get  Details  of  Our  Dealer  Help 
Selling  Plan. 

WRITE  US  TODAY. 

MABIE,  TODD  &  CO., 

124  York  Street,        -         Toronto 
Head  Office,  London,  England 


38 


BOOKSELLER    AND    STATIONER 


Interesting  Picture  Post  Card  News 

The  first  batch  of  a  million  and  a  half  of  the  Charles 
Dickens  Centenary  Stamps  has  been  sent  out,  and  it  is 
estimated  that'  nearly  half  a  million  have  been  sold. 

Real  Art  Post  Cards. 

Cards  that  are  out  of  the  ordinary,  both  in  design  and 
execution,  are  those  manufactured  by  H.  L.Woehler,  Buf- 
falo, N.Y.  These  cards,  Mr.  Woehler  asserts,  give  more 
profit  and  more  satisfaction  to  dealer  and  buyer  than  the 
"flashy"  kind. 

The  cards  come  in  a  large  variety,  and  are  little 
works  of  art.  Nothing  but  original  designs  are  produced; 
they  are  steel-died  and  embossed  on  best  linen  cardboard; 
each  card  and  design  is  a  masterpiece  of  daintiness  and 
exclusiveness,  such  as  is  bound  to  be  appreciated  by  a  re- 
fined trade. 

The  lines  for  sale  by  the  maker  are  designed  for  all 
seasons,  but  just  now  Easter,  St.  Patrick  and  birthday- 
cards  are  especially  seasonable.  These  cards,  says  the 
maker,  will  command  and  demand  the  investigation  of 
customers  where  the  ordinary  cheaply  printed  post  cards 
do  not. 

The  manufacturer  is  equipped  to  supply  large  or  small 
orders  with  despatch.  The  accompanying  illustrations 
give  an  idea  of  the  character  of  the  line,  without  the 
beautiful  color  effects  which  the  originals  show.  Each 
subject  is  protected  by  copyright. 

Drysdale  Cards. 

The  Drysdale  Co.,  Chicago,  are  offering  at  present 
Easter  cards,  which  for  delicacy  of  color  and  sentiment 
should  insure  them  a  very  wide  sale  this  season.  Their 
artists  have  secured  striking  and  novel  effects  as  fresh  as 
spring.  The  St.  Patrick  cards  of  the  same  concern  are 
also  of  a  very  high  order,  the  sentiment  being  admirably 
suited  to  the  occasion. 


Copyright  II.  L.  Woehler. 

McClelland  &  Goodchild,  Toronto,  have  been  appoint- 
ed Canadian  agents  for  the  Bon  Ton  Art  Co.,  Boston, 
manufacturers  of  high  grade  gift  cards  for  all  seasons  of 
the  year.  This  company  also  publish  gift  letters  for 
various  holiday  seasons. 

Novel   Cards   for   Special   Events. 
Some   beautiful   new    ideas   are   being   shown     by      the 
('has.   II.   Elliott  Co.   in  tally  cards,     dinner  cards,  stork 
cards  and  novelties.     The  salesmen  of  this  firm  arc  on  the 
road  with  a  complete  line  of  samples. 

New  Season's  Leather  Goods. 
MacDougall  &  Co.'s  travelers  are  this  month  leaving 
Toronto,     going'  ca«t     and  west,     with   a  large  range  of 


samples  of  English,  German,  Austrian  and  American 
leather  goods  for  the  next  Christmas  season.  The  com- 
pany are  this  year  representing  Rendall,  Underwood  & 
Co.,  Birmingham,  Eng.,  fancy  leather  goods,  and  M.  Con- 
nor &  Co.,  London,  gentlemen's  pocket  books,  card  cases, 
etc. 

This  house  is  also  carrying  a  vast  range  of  German 
and  Austrian  leather  goods  for  import.  While  in  Ger- 
many last  fall  Mr.  MacDougall  made  arrangements  with 
some  prominent  manufacturers  there  for  carrying  their 
line  of  goods  in  Canada. 

Two  American  lines  are  being  carried — Copland  & 
Mittenthal's  ladies'  hand  bags,  and  the  Arms  Mfg.  Co.'s 
(South  Deerfield,  Mass.)  gentlemen's  pocket  books,  card 
cases,  etc.  Taken  altogether  MacDougall  &  Co.  will  have 
an  exceptionally  large  variety  of  leather  goods  this  year. 

Toy  Pistols  and  Cap  Canes. 

The  National  Fireworks  Distributing  Co.,  Boston, 
Mass.,  have  issued  a  caution  to  the  trade  against  selling 
and  using  any  repeating  cap  canes  and  pistols  infringing 
their  patent  rights,  as  they  intend  protecting  these  rights 
against  both  manufacturer  and  dealer.  The  company's 
new  double-action  automatic  repeating  cap  pistol  is  a 
fine  piece  of  mechanical  construction.  The  shots  are 
delivered  with  rapidity,  the  action  being  the  same  as  in 
a  double-action  revolver.  The  pistols  are  new  in  design 
and  principle  and  they  work  smoothly  and  satisfactorily, 
delivering  about  50  clear  shots  with  one  loading.  The 
"National"  repeating  50-shot  cane  uses  the  same  am- 
munition as  the  pistol,  and  is  safe  in  every  particular. 

Coronation  Year  Flags. 
A  decidedly  tasty  descriptive  price  list  of  flags  is  being 
issued  by  The  Copp,  Clark  Co.  The  booklet  is  apropos, 
too,  as  this  year  being  "Coronation  Year"  flags  should 
be  in  great  demand.  The  list  is  illustrated  in  colors, 
showing  off  to  a  nicety  just  how  the  flags  look.  They  in- 
clude the  Union  Jack,  Dominion  ensign,  stars  and  stripes, 
French  tri-color,  Provincial  flags,  welcome  and  holiday 
flags  and  Papal  and  religious  flags  and  bannerettes  and 
pennants.  The  material  of  these  flags  is  strong,  heavy 
cotton,  the  colors  being  lithographed  instead  of  printed, 
thus  ensuring  the  colors  to  be  steady  and  free  from 
running.  Besides  The  Copp,  Clark  Co.  are  this  year 
handling  imported  English  bunting  and  Japanese  silk  flags 
for  souvenir,  tourist  and  holiday  trade. 

Inspection  of  Toy  Samples. 

During  last  month,  John  Bing,  381  Fourth  Ave.,  New 
York,  sole  representative  in  America  for  Messrs.  Bing  Bros. 
A.G.,  Nuremberg;  Louis  Lindner  &  Sons,  Sonneberg;  Unit- 
ed Toy  Factories,  Waltershausen;  Koehler  &  Ehman, 
Laufamholz;  Wilh.  Rudi,  Urach;  and  R.  V.  Hundersdorff, 
Nachf.,  Stuttgart,  gave  a  private  inspection  of  his  sampl- 
es to  representatives  of  a  number  of  the  leading  trade 
papers  of  the  United  States  and  Canada.  The  extensive 
assortment  of  toys  and  household  goods  comprising 
samples  of  the  goods  manufactured  by  the  firms  represent- 
ed by  Mr.  Bing,  occupies  a  space  of  13,500  square  feet, 
this  space  being  divided  into  about  20  rooms,  every  one 
of  which  is  filled  with  samples  from  this  range.  It  would 
be  impossible  to  enumerate  the  many  mechanical  toys  and 
other  articles  comprising  this  splendid  range.  When  it  is 
said  that  in  the  toy  department  there  are  30,000  articles 
alone,  some  idea  of  the  extent  of  the  assortment  can  be 
gained.  It  will  be  a  revelation  to  any  buyer  to  spend  a 
day  going  over  these  samples  and  an  invitation  is  extend- 
ed to  buyers  of  toys  and  household  goods  to  make  an  ap- 
pointment with  Mr.  Bing  to  be  shown  his  range. 


BOOKSELLER  AND  STATIONER 


In  the  Wall  Paper   Department 


Prospects  for  1911  Business — Advertise  and  Dis- 
play Wall  Papers — New  Spring  Lines — Popular 
Decorative  Ideas. 

The  year  1911  is  expected  to  show  before  the  end  of 
the  season  a  distinct  advance  in  wall  paper  designs  and 
patterns.  Many  of  the  new  goods  show  artistic  merit, 
due  in  part,  no  doubt,  to  competition  of  manufacturers. 

The  consuming  demand,  too,  is  showing  advances  in 
that  more  effective  and  harmonizing  designs  and  colors 
are  wanted  and  asked  for.  Owing  to  the  subdued  effect 
of  the  newer  Scotch  designs  printed  in  single  tone  there 
is  a  call  for  these  patterns.  The  papers  can  be  used  as 
coverings  in  almost  any  room.  Many  of  them  have  a 
mottled  background   and   delicate  stripe. 


THE  more  your 
WALL  PAPER 
TALKS  the  less  you 
will  have  to 

If  anything  can  be  said  to 
sell    itself    it    certainly    is 


STAUNTONS  Limited 

Wall  Paper  Manufacturers 
941  YONGE  ST.  TORONTO 


Sample   attractive   new  wall   papers   from  Staunton  line,   show- 
ing one  of   the   season's  popular   artistic   effects.      This  pattern 
is   produced   in   a   variety  of   colors    in   white  blanks. 


Cut-out  borders  are  still  in  demand.  Over  stripes  and 
plain  fields  they  show  up  splendidly.  The  newer  cut-outs 
are  crowned,  the  lower  part  only  being  cut  close  to  the 
design. 

Panel  decorative  papers  are  steadily  asked  for,  as  are, 
too,  the  moire  ceiling  papers.  Abroad  classic  designs  im- 
itative of  Grecian  effects  are  much  used.  In  the  United 
States,  too,  these  papers  are  finding  favor  among  the  ex- 
clusive classes.  . 

Cheaper  grades  which  are  popular  is  the  imitation 
metallic  work.  The  figures  standing  out  in  relief  attract- 
ing the  taste  and  attention  of  house-keepers  who  feel  un- 
able to  purchase  softer  but  more  expensive  coverings.  For 
ceiling  work  some  of  these  metallic  effects  are  quite 
pretty  and  made  as  if  for  the  purpose. 

French  grey  in  fabric  (linen)  effect,  with  a  small  bou- 
quet of  natural  rtoses  was  one  of  the  most  delicate  pap- 
ers seen.  This  might  be  used  either  with  ;l  drop  ceiling 
or  with  a  border.  Much  natural  linen  coloring  will  be 
combined  with  bright  shades  in  this'  way. 

Stencilled  effects  are  still  very  popular  in  certain  lines, 
There  are  many 'of  them  almost  impossible  to  distinguish 
from  the  hand-made  varieties,  but  the  pattern  must  be 
used  sparingly  to  produce  the  best  effect.  In  the  ever- 
popular  green  these  seem  to  be  chiefly  in  demand.  For 
ceilings,  white  and  greyish  white  are  in  use  as  usual. 

As  a  novelty,  a  wall-paper  in  Gothic  design  is  worth 
mention.  The  handsome  lar^e  pattern  showed  the  con- 
vmrional  oak  leaf  and  acorn,  and  another  had  the  full 
figure  of  the  gryphon  (griffin). 


40 


BOOKSELLER     AND     STATIONER 


Blotting  that  Satisfies! 

Nothing  gives  more  Satisfaction 
and  adds  to  your  prestige  as  a  line 
of  blotting  that  dries  cleanly  and 
will  not  smudge,  even  though  the 
writing  be  a  little  heavy. 

And  for  real  absorbent  quality  and 
durability 


easily    hold    pride     of   place. 

It  will  pay  you  well  to  handle 
this  well-known  line,  which  will 
be  found  to  cover  every  require- 
ment of  your  trade. 

SOME   OF   OUR   LEADERS 

"World,"  "Hollywood,"   "Reliance," 
"Vienna  Moire,"    " Directoire." 


The  Albemarle  Paper 
Mfg.  Company 

RICHMOND,  Va,  U.S.A. 


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is  the  all-important  factor  in 
influencing  the  best  class  and  most 
profitable  trade  your  way. 

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known  lines  of 

Rolland's   Papers 


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Standard  Pure  Linen 

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WHITE  AND  5IX  TINTS 


Crown  Linen 

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Envelopes  to  match.  New  samples  just  issued. 


The   Rolland    Paper  Co. 


LIMITED 


HIGH  GRADE  PAPER  MAKERS 


General  Offices  : 

MONTREAL,  P.Q. 


Mill*  at 

ST.  JEROME,  P.Q. 


Fancy    Goods,    Sporting    and    Athletic    Goods,     Dolls,     and     Toys 

Coronation  Year  Flags— More  About  Intensive  Merchandising— Toy    Pistols    and    Cap    Canes- 
New  Fancy  Goods— Leather  Trade  Notes  —New  Goods— Spring  and  Fall  Import  Trade. 


While  for  many  years  it  has  been  possible  to  see  in 
import  displays,  fine  exhibitions  of  presentation  goods 
for  holiday  trade,  so  much  of  it  could  only  be  described 
as  "extravagant"  that  assortments  failed  to  interest  the 
trade  in  Canada,  except  for  a  limited  number  of  the  lines 
exhibited. 

Those  tempted  to  indulge  beyond  their  trade's  demand 
suffered  the  penalty  of  carrying  over  more  stock  than  the 


"  Daintinesse  "    Manicure    Display    Stand. 

profit   on  what   had   been   sold   and   joined   in  consequence 
the  ranks  of  the  "once  bitten,  twice  shy." 

The  March  showing  of  import  fancy  goods  this  year 
have  exceedingly  attractive  features.  Not  only  is  there 
an  abundance  of  new  lines,  but  there  is  a  host  of  real 
novelties,  in  the  popular  priced  goods. 

The  "average"  dealer,  therefore,  can  afford  to  give 
more  heed  to  the  claims  of  those  inviting  inspection  than 
in  past  years. 

Even  in  25  cent  and  50  cent  articles  the  number  of 
novelties  is  quite  surprising  and  gratifying,  while  at 
75c,  $1  and  $2,  the  number  of  salable  lines  is  largely  in- 
creased. 

Dressing-cases  in  New  Styles. 
The  ever  popular  dressing-case  is  shown  in  a  fine  var- 
iety of  useful  and  natty  executions.  An  attractive  and 
presentable  article  may  be  had  to  retail  for  one  dollar 
and  a  half.  Fine  real  ebony  brushes  in  fittings  are  the 
feature  of  these,  from  $2.25  each  up.  New  military  cases 
and  attaches  have  neat  covering  and  excellent  locks. 
These  appeared  last  year  for  the  first  time  They  will  be 
more  popular  than  ever  this  season. 

Ebony-fitted,  leather  dressing  cases  are  an  ever- 
popular  line  demanded  by  these  who  want  something 
worth  while.  A  very  nice  leatherette  brush  and  comb 
case,     fitted      with     genuine   ebony     brush,    8-inch   comb, 


sterling    silver    mounted,    for    $1.40,    has    not    not    before 
been  offered. 

A  full  ebony  set  with  ring  handled  mirror,  brush  and 
comb,  in  a  superb,  two-clasp  padded   top  case,  as  a   pos 
sible  $5  line  at  retail,  is  a  fine  offering. 

Parisian  Ivory  Fittings  and  Toilet  Pieces. 
The  newest  toilet  requisites  are  shown  in  "Ivor) 
grained"  celluloid,  made  in  a  finely  executed  heav;  body, 
with  all  the  perfection  of  a  polished  ivory  finish,  in 
brushes,  combs,  soap  and  cuff  boxes,  manicure  pieces  and 
polishers.  It  is  a  line  which  should  meet  with  big  trade 
in  the  better  stores. 

The  Metal  Goods  Novelties. 

Things  in  brass,  copper,  oxidi/.ed  and  "Alt-eisen" 
effects  are  this  year  a  revelation  of  novelties  in  trays, 
fern  pots,  jardinieres,  dinner  gongs,  ash-holders,  stamp 
carriers,  blotters,  inks,  and  candlesticks,  for  twenty-five, 
fifty  cents,  and  a  dollar  retail,  and  up  to  five  dollars, 
there  are  a  legion. 

A  pretty  presentation  clock,  quite  reliable  and  hand- 
some for  display  purposes  in  any  fancy  goods  depart- 
ment, is  available  to  retail  at  75  cents  up. 


More  About  Intensive  Merchandising. 
A  way  to  concentrate  displays  of  goods  so  as  to 
save  space  in  the  store  and  the  lime  of  the  sales  people, 
at  the  same  time  improving  the  appearance  of  the  inter- 
ior and  sales  display,  is  by  the  use  of  the  "Daint iitcssc" 
display  stands  for  tooth  brushes,  dressing  combs,  mani- 
cure pieces  and  shaving  brushes.  By  their  use,  loo,  these 
stands  may  be  expected  to  bring  maximum  sales  at  a 
minimum  of  expense.  The  accompanying  illustrations 
will  give  a  better  idea  of  what  these  stands  look  like 
than  a   long-worded  description 


■    j                                1 

L* 

If- 

mm 

■  Hru 

1  ji 

Daintinesse"   Tooth   Brush   Display. 


42 


BOOKSELLER    AND     STATIONER 


__Q_ 

■ 

^j— J 

lllllll     lilllftll 

H 

6 

■•••  ■  *■ 

"Daintinesse"   Comb   Display  Stand. 

The  toilet  articles  in  the  different  groups  are  those 
goods  most  asked  for,  and  as  they  are  of  various  styles 
and  kinds  they  are  put  up  to  suit  a  variety  of  purses. 
All  the  goods  are  guaranteed.  In  manicure  pieces  there 
are  polishers  (each  in  a  celluloid  case  with  removable 
polishing  leathers),  three  styles  of  nail  and  manicure  scis- 
sors, and  files,  tweezers  and  cuticles;  there  are  six  styles 


WE  CARRY 

The   following  lines   in   stock   in     Toronto 


Acme   Staple  Binders  and   Staples 

Fisk,   Davey  &   Co.'s   Paper  Fasteners   and 
Drawing    Pens 

Spiro    Steel  Arch   Files 

Spiro  Pocket   Pencil   Sharpeners 

Smigel's  Desk  Pads 

The  "Only"   Paper   Clip    (West   Mfg.   Co.) 

Rival  Fountain  Pens 

Raven    Stylo   Pens 

Karmo  Stylo  Pens 

Pickwick,   Owl   and    Waverley   Steel   Pens 

Radbridge  Playing  Cards 

Radbridge   Score  Pads. 

The    C.M.C.    Envelope    and    Stamp    Damper 
and  Fixer. 


vv  e  can  quote  prices  on  any  of  above  lines 
from   the  factories  or  from   Toronto  stock 

A.  R.  MacDougall  &  Co. 

42  Adelaide  Street  W.      ,      -  Toronto 


ART  SUPPLIES 

Wlnsor  &  Newton's  Oil  Colors 
"  "     Water  Colors 

"  "     Canvas 

"  "     Papers 

"  "     Brushes 

"  "     Boxes 

All  kinds  of  goods  for  artists:  Crayons,  Oils,  Mediums,  Easels,  Studies,  &c 

SEND     FOR     CATALOGUE 

A.  Ramsay  &  Son  Co., 

MONTREAL 

Agents  for   WINSOR  &  NEWTON,  London 


of  shaving    brushes,  24  kinds      of  tooth'  brushes,  and     a 
variety  of  combs.     With  early    import  orders  of      these 


T^TTF    PAPT 

l  nH/  rivv><  i 

that  we  are  supplying  the  two  largest 

cities  in  America  and   the  U.S.  Gov- 

ernment with  solid  crayons  is  evidence 

that  the  best  and  cheapest  are  made  by 

The  Standard  Crayon  Mfg.  Co. 

Danvers,  Mass. 

"Daintinesse"   Shaving   Brush    Display. 

"Daintinesse"  goods  The  Fancy  Goods  Co.  are  giving  a 
stand  free  for  the  display  of  the  articles.  This  offer  is 
what  the  company  calls  the  "Daintinesse"  way  of  inten- 
sive merchandizing. 


BOOKSELLER  AND  STATIONER 


1.: 


Standard 
Commercial  Works 

CANADIAN    CUSTOMS    TARIFF 
HAND  BOOK. 

Enlarged    and   revised    to    date, 

Price,  $1.00 

MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 
at  3  per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES 

and  book  of  days  combined  at  3  to 
8   per   cent Price,    $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 

HUGHES'  INTEREST  TABLES 

at  6  and  7  per  cent.,  on  folded  card 
Price,  $1.00 

HUGHES'    SAVINGS    BANK    IN- 
TEREST TABLES. 

at  2%,   3  or  3b   per  cent.,  each  on 
separate  card  Price,  $1.00 

BUCHAN'S         STERLING        EX- 
CHANGE TABLES. 

Price,  $4.00 

BUCHAN'S   STERLING  EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,   $4.00 

BUCHAN'S  PAR  OF  EXCHANGE 

(Canadian) 
Mounted  on  card  Price,  35c. 

IMPORT  COSTS. 

A  new  Advance  Table  .  .Price,  $1.50 

THE  IMPORTER'S  GUIDE. 

Advance  Tables   Price,  75c. 

A  complete  catalogue  of  all  the  above  publications 
sent  free  upon  application. 

Morton,  Phillips  &  Co. 

PUBLISHERS 

1  1 5  and  1 1  7  Notre  Dame  St  Wett.  MONTREAL 


N.B.-The  BROWN  BROS.,  Ltd..  Toronto,  carry 
a  full  line  of  our   publication*. 


W.  W.  vVhitlock  in  a  recent  issue 
of  The  New  York  Post  made  a  cal- 
culation of  what  a  literary  reviewer 
must  read  during'  a  year,  with  this 
result:  50  current  novels,  averaging 
400  pages  each,  or  20,000  pages  in 
all;  15  magazines  monthly,  averaging 
together  4,500  book  pages  monthly,  or 
54,000  pages  yearly;  25  standard 
works,  averaging  at  least  500  pages 
each,  or  12,500  pages  in  all;  three 
newspapers  daily  (except  Sunday), 
approximating  100  book  pages  daily, 
or  30,500  pages  yearly;  (lie  Sunday 
papers,  at  least  equal  to  the  dailies, 
adding  another  30,500  pages;  500  re- 
jection slips  (an  underestimate)  from 


editors,  approximating  100  book 
pages ;  two  personal  letters  each  day 
approximating  1,500  pages  yearly; 
street  ear  advertisements  approximat- 
ing 20  book  pages  daily,  or  7,300 
pages  yearly;  add  another  7,300 
pages  of  magazine  advertising.  To 
this  add  10,000  pages  of  miscellaneous 
reading,  such  as  electric  signs,  bill- 
boards, theatre  programs,  etc.  The 
final  total  of  all  this  reaches  the  ap- 
palling sum  of  167,700  pages  yearly! 
Estimating  400  words  to  the  page,  we 
obtain  67,080,000  words. 

"Now,  guard,"  said  an  eminent 
novelist,  "remember,  if  I  have  this 
compartment  all  to  myself  for  the 
entire  journey  you  will  receive  half 
a  crown  from  me. "  ' '  Very  good, 
sir,"  replied  t lie  guard,  and  he  lock- 
ed the  door.  All  went  well  till  they 
got  to  a  certain  station  where  an 
irascible  gentleman  pulled  at  the 
door  of  a  locked  compartment. 
"Guard!  Guard!"  he  called.  "Open 
this  door!  I've  got  the  same  right  to 
travel  in  this  carriage  as  anybody 
else,  and  I  mean  to  do  it!"  The 
guard  hurried  up,  whispered  a  few 
words  to  the  irascible  gentleman, 
who  went  quietly  away  to  seek  room 
elsewhere.  "How  did  you  manage 
it?"  asked  the  author  at  the  end  of 
the  journey,  as  he  pressed  the  prom- 
ised half-crown  into  the  guard's 
hand.  "How  did  you  manage  to  get 
that  bad-tempered  old  chap  to  go- 
away  so  quietly?"  "Oh,  that  was 
easy,  sir!"  replied  the  guard.  "I 
told  'm  you  were  a  bit  wrong  in  the 
'ead!" — Popular  Mechanics. 


A  man  who  was  charged  at  West- 
minster, recently,  before  Mr.  Francisv 
with  theft  from  the  Army  and  Navy 
Stores  was  alleged  to  have  visited 
the  book  department  carrying  a 
black  leather  bag  shaped  like  a  dres- 
sing case.  He  pushed  the  bottom, 
against  a  book  and  the  book  disap- 
peared. "When  he  was  stopped  and 
his  bag  examined,  it  was  discovered 
that  half  the  bottom  was  on  hinges 
and  that  when,  by  pressure,  an 
article  went  in  there  it  was  securely 
retained  by  a  spring  Bap.  The  pris- 
oner, an  Kalian,  named  Tertora,  was 
remanded. — The  Times. 


'TpHE  failure  of  a  thing  is 
never  by  reason  of  its 
merit,  but  rather  the  LACK 
of  KNOWLEDGE  of  its 
merits. 

When  men  spend  large  sums  in 
producing  a  line  of  high  quality 
goods,  they  frequently  lose 
their  nerve  in  spending  an  equal 
sum  in  selling  it— advertising  its 
merits. 

QUALITY  is  only  a  thing  for 
sale— it  is  not  sold  or  appreciated 
until  its  quality  is  made  known. 
A  thing  well  done  is  Only  half 
sold. 

Therefore  we  have  been  telling 
you  about  the  care  and  attention 
given  our  new  line  of  Tally 
Cards,  Dinner  Cards,  Dance  Pro- 
grams,' Bridge  and  500  Pads  and 
other  articles  of  our  manufac- 
ture, and  will  continue  to  show 
you  why  the  excellence  of  de- 
sign and  the  superior  workman- 
ship on  Elliott  goods  make  them 
the  quickest  sellers  and  the  most 
satisfactory,  as  well  as  the  most 
profitable  goods  for  you  to 
handle. 

Write  for  samples,  if  you  are 
skeptical  or  not. 

flcrtk  /Ai/aae/pma,fa. 
DAVID  FORREST 

Phone  College,  4133  Canadian  Represeniativ  e 

558  Bathurst  St.,  Toronto,  Ont.  " 


44 


BOOKSELLER    AND    STATIONER 


In  the  Sheet  Music  Department 


Salesmen  Should  Know  Their  Line— New  Music 
—Recently  Copyrighted  Sheet  Music— Talking 
Machine  Trade  Notes — New  Music  Books. 

Usually  the  proprietor  of  the  stoic  or  the  manager  of 
the  department  can  sell  more  music  than  his  salesmen  and 
in  less  time.  Sometimes  this  is  because  the  "chief" 
knows  the  business  better  than  his  subordinates,  but  not 
always.  Combined  with  this  knowledge,  there  is  an  en- 
thusiasm and  an  interest  that  some  salesmen  will  not  or 
cannot  develop.  The  man  who  does  not  know  his  line 
cannot  approach  a  customer  with  that  convincing-  confi- 
dence so  necessary  to  make  that  customer  feel  that  he  is 
talking  to  a  man  who  knows  his  business.  There  is 
small  satisfaction  for  a  customer  in  trying  to  do  business 
with  a  man  who  does  not  know  his  line,  for  he  cannot  be 
ignorant  of  his  line  without  making  the  fact  known.  The 
men  who  can  get  through  on  "bluff"  are  few  and  far 
between.  There  is  not  much  to  be  learned  in  the  sheet 
music  business,  but  it  is  helpful  to  study  all  the  time.  It 
aids  a  great  deal  when  making  a  sale  to  tell  the  customer 
of  some  interesting  incident  in  connection  with  ihe  com- 
poser whose  piece  is  being  inspected. 

New  Music  that  is  Selling  at  Ashdown's. 

Katherine  Heyman  is  the  author  and  composer  of  the 
words  and  music  of  "Dinna  Turn,"  a  charming  little  song 
which  should  be  immensely  popular  for  an  evening's  bouse 
entertainment.     No.   1   is  in  C,  and  No.   2  in  D. 

"The  Shut-Eve  Road,"  is  one  of  those  sweet  child- 
ren's airs  that  is  expected  to  prove  a  piece  of  music  with 
good  selling  qualities.  The  words  and  music  are  by 
Peggy  Dean,  and  is  set  in  both  F  and  G. 

The  song  "At  the  Evening  Hour,"  the  words  by  Ed- 
ward Tescbemacber  and  the  music  by  Walter  II.  Arnold, 
has  proved  so  attractive  to  many  noted  singers  that  its 
success  is  already  assured.  It  may  be  bad  in  E  flat,  F, 
G,  and  A  flat. 

"The  Rank  and  File"  in  F  and  G  is  by  that  compos- 
er of  popular  songs,  Herbert  Bunning.  The  words  by 
Henry  Hamilton,  have  a  military  tinge. 

A  timely  piece  of -music  is  that  entitled  "St.  Pat- 
rick's Day"  (A  Bunch  of  Shamrocks).  The  song  setting 
is  for  either  a  high  or  low  voice.  Wilton  King  is  the 
composer  of  the  music  and  Alfred  Smytbe  is  the  author 
of   the   stirring   Irish   wording. 

Another  Irish  air  is  "Moya,"  a  love  song.  The  music 
is  by  Terrence  Moore  and  the  words  by  J.  Anthony  Mc- 
Donald.    It  is  set  in  E  flat  and  in  F. 

G.  II.  Ditchbourne  has  been  singing  "Galloping 
Home,"  so  successfully  and  well  that  the  song  should 
prove  a  splendid  seller.  It  may  be  had  in  either  C  or  D. 
The  music  is  by  II.  Wright  Greaves  and  the  words  by 
Horace  W.  Grcville. 

"The  Western  Wind,"  composed  by  Godfrey  Marks 
with  words  by  .1.  F.  Swift,  is  a  rollicking  air  that 
should  prove  a  winner. 

The  Musicians'  Library. 
.McClelland  &  Goodchild  have  arranged  with  Charles 
Scribner's  Sons  to  handle  in  Canada  The  Musicians' 
Library,  which  is  now  complete  with  "The  Pianoforte  and 
its  Music."  This  library  is  published  in  six  volumes,  and 
includes  the  following  books:  "The  Orchestra  and-  Or- 
chestral Music,"  by  W.  .1.  Henderson:  "Songs  and 
SongWriters,"  Henry  Finck;  "Choirs  and  Choir  Musi,-." 
Arthur   Mees;   "The   Opera— Past    and    Present."    W.    F, 


MUSIC  ORDERS 

Add  a  "Music  Order"  department 
to  your  business.  It  costs  you 
nothing  and  will  prove  profit- 
able. Our  large  stock  is  at  your 
service.  We  ship  mail  orders  the 
day  we  receive  them  and  procure 
promptly  anything  unobtainable  in 
Toronto.       Ask    us    for    particulars. 

Anglo-Canadian  Music  Publishers  Assn.,  Ltd. 

ASHDOWN'S  MUSIC  STORE 
144  Victoria  Street  -  -  TORONTO 


Apthorp;  "How  to  Listen  to  Music.-'  H.  E.  Krehbiel; 
and  "The  Pianoforte  and  its  Music,"  also  by  H.  E. 
Krehbiel. 

Musical  Trade  Notes. 

Whaley,  Royce  &  Co..  are  now  publishing  another 
edition  of  "Church  and  Home,"  which  has  proved  such 
a  steady  seller,  several  editions  having  already  been  mark- 
ed. Some  changes  in  the  way  of  improvement  have  been 
made  in  the  make-up  of  this  book. 

The  new  factory  of  the  Columbia  Phonograph  Co.,  at 
Toronto,  has  begun' operations.  The  first  disc  record  was 
pressed  on  January  10  and  several  pressmen  and  presses 
are  now  taking  care  of  a  portion  of  the  Canadian  orders 
for  disc  records. 

The  R.  S.  Williams  &  Sons  Co.,  Toronto,  have  in  course 
of  preparation  plans  for  a  new  nine-story  building  on 
Yonge  Street  that  will  number  among  this  city's  sky- 
scrapers. 

The  Columbia  Phonograph  Co.  announce  a  reduction  in 
price  of  all  symphony  and  grand  opera  records,  made 
possible  by  their  manufacturing  in  Toronto,  thus  escap- 
ing Ihe  .'!()  per  cent.  duty.  Grand  opera  selections  that 
have  retailed  at  $4.(11)  will  in  future  retail  at  $3.00;  the 
$3.00  records  are  now  $2.50,  and  the  $2.00  titles  have  been 
reduced  to  $1.50.  These  prices  are  identical  with  the 
1  inited   States  prices. 

This  being  cornation  year  it  is  expected  that  the 
march  song,  "Hail  King  George,"  will  have  an  immense 
sale.  The  words  of  the  song  are  by  Clifton  Ringham  and 
when  sung  to  the  setting  by  Edward  St.  Quentin,  it 
arouses  the  patriotism  of  every  listener.  When  ordering 
this  song  remember  No.  1  is  in  F  and  No.  2  is  in  G. 
This  is  one  of  the  Anglo-Canadian  Music  Co.'s  produc- 
tions. 

Recently  Copyrighted  Sheet  Music. 

2.1190.  "Ashes  of  Roses."  Words  by  Edward  Madden. 
Music  by  Leo  Edwards,  Gus  Edwards,  Inc.,  New  York, 
19th  January. 

23  191.  "My  Yiddisha  Colleen."  Words  by  Edward 
Madden.  Music  by  Leo  Edwards,  Gus  Edwards,  Inc., 
New  York,  19th  January. 

23493.  "Show  Me  Around  and  Around."  Words  and 
music  by  William  Cabill.  Ted  Snyder  Company,  Inc., 
New  York,   U.S.A.,   20th   January,    1911. 


The  Winnipeg  branch  of  the  Canadian  Women's  Press 
Club  entertained  Mrs.  Arthur  Murphy,  of  Edmonton, 
author  of  "Jancy  Canuck  in  the  West,"  on  Feb.  9.  In 
addressing  the  members  of  the  club  after  tea,  Mrs 
Murphy  told  what  Alberta  women  had  done,  and  were 
trying  to  do  in  connection  with  a  dower  law. 


BOOKSELLER     AND     STATIONER 


The  Wrenn 
Paper  Company 


Middletown, 
Ohio 


THE  WRENN  BLOTTINGS  ARE  EXCLUSIVE 

HAVE  YOU  SEEN  THE  NEWEST  COLORS  IN 

"BASKET  WEAVE"  and  "MOSAIC"? 


u 


They  Come  as  a  Boon 
and  a  Blessing  to    Men 

THE  'PICKWICK* 


THE  'OWL' 


■OH  THE  OWL- PEN: 

--  "=_ 10H00M1.  EOINBUHCH    • 


And  THE  'WAVERLEY*  PEN' 


The  WORLD'S  recognized  Standard  Lines. 

The  trade  can  be  supplied  from  stock  carried 
by  our  Canadian  Representatives 

A.  R.  MacDougall  &  Company 

42  Adelaide  Street  East,  Toronto 


Macniven    £&>    Cameron 


Edinburgh 


Limited 

London 


Birmingham 


HIGGINS' 
TAURINE  MUCILAGE 


THE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
and  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS'  AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.   HIGGINS    &    CO.,  Manufacturers 
NEW  YORK  CHICAGO  LONDON 

Main  Oflice  «ind  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


HANDLE     ONLY     THE     BEST 

NATIONAL     LOOSE     LEAF     BINDERS 

ARE     THE     BEST 

These  Binders  can  be  supplied  in  all  regular  sizes  with  Standard  Ledger  Rulings. 
No.   7143  (Size   of  Sheet  9^  x   llJ^)  can  De  supplied  combined   with  Ledger   and 

Duplicate    Account    Sheets. 
Also  NATIONAL  LOOSE  SHEET  HOLDERS. 

8amples  and  Prices  on  Application 

SMITH,  DAVIDSON  &  WRIGHT,  Limited 


Wholesale  Stationers  and  Paper  Dealers 


VANCOUVER,  B.C. 


46 


BOOKSELLER     AND     STATIONER 


PROGRESSIVE  ACTIVITY 

(§  Business  success  building  is  constant  activ- 
ity, with  generative  thought  broad  and  far 
reaching  enough  to  interest  others. 

C|  Achievement  is  the  consummation  of  those 
activities — obtained  by  merit  and  confidence. 

€fl  To  arouse  the  public  interest  requires  first 
confidence  in  oneself  and  in  those  achieve- 
ments; next  to  transmit  this  confidence  and 
make  it  contagious. 


1§  Thus  the  public  mind 
follows  automatically. 


awakened — success 


A  The  CRANE  and  the  MADE  IN  BERK- 
SHIRE papers,  with  the  stamp  of  public  ap- 
proval upon  them,  makes  for  the  success  of  all 
interested  dealers. 

The  "Big  Four"  line  of  staple  papers  ;  Crane's 
Linen  Lawn,  Berkshire  Linen  Fabric,  Highland 
Linen  and  Kara  Linen,  have  many  interesting  fea- 
tures. Our  travellers  will  show  you  the  new  things. 

EATON,   CRANE  &   PIKE   CO. 

PITTSFIELD,    MASS. 

New  York  Office 

Brunswick    Building 

225  Fifth  Avenue. 


National  B 


LANK 
OOKS 


TRADE 


MARK 


FORMERLY  the  SIM  PLEX 
LOOSE  LEAF  PRICE 
BOOKS  were  bound  in  Black 
Cowhide  Seal  only.  They  are 
now  made  in  all  the  regular  sizes 
and  thicknesses,  bound  in 
American  Russia,  select  buffing, 
lined  with  cloth.  This  gives  a  book 
of  fine  appearance  and  excellent 
wearing  qualities  at  a  lower  price. 
This  will  doubtless  add  new 
impetus  to  the  already  very  pop- 
ular line. 

Ask  For  Catalogue. 

National  BlankBookCo. 

HOLYOKE  MASSACHUSETTS 


! 


ADVERTISING      INDEX 


Accounts   and   Auditors   33 

Albemarle    Paper    Mfg.    Co 38 

American  Code  Co 35 

Anglo-Canadian  Music  Publishers' 
Asso 


Ltd. 


11 


B 


Baker    Book    Shop    35 

Birn  Bros    4 

Boorum-Pease   Co 33 

Briggs,  Wm 29 

British-American    Assurance    Co..  32 

Brown    Bros.,    Ltd 2 

Buntin,  Gillies  &  Co 

Outside  back  cover 


Canadian  Facts   Pub.    Co 8-30 

Carter's  Ink  Co 29 

Christensen  Son  &  Co.,  The  M.  F.  8 
Consolidated    Lithographing     & 

Mfg.  Co 30 

Copp,   Clark  Co 6-27 

D 

Davids,    Thaddeus   Co 2 

Drysdale  Co 30 

E 

Eaton,   Crane  &   Pike  Co 46 

Elliott,   Chas.   H.   Co 43 

English  Review   ' 23 


Faber,   Johann   

Fancy  Goods  Co 

Inside  back  cover  & 


48 


G 


Gage,   W.    J. 
Goodall's  ... 


&  Co 3 

1 


H 

Heath,  John" 32 

Higgins,    Chas.    M.    &    Co 15 

Hinks,   Wells  &   Co 32 

Hotel  Directory   33 

Hurst,   &   Co 31 

L 

Little,   Brown  &   Co 23 

Title  &  Trust  Co 28 

M 

MacDougall,  A.  Roy  &  Co 42 

Mabie,    Todd  &    Co 35 

Macneill,    J.    &   Son   35 

MacNiven  &   Cameron   45 

Markert  &   Sohn  32 

Marsh   Finger    Pad    Co 32 

McCreadie    Pub.    Co 30 

McLeod   &   Allen   21 

Merriam,   G.   &  C 23 

Mitchell's,  Wm.,   Pens  40 

Mittag  &  Volger,     outside   back  cover 

Morton  Phillips  &  Co 43 

Musson  Book  Co 25 


N 
National  Blank  Book  Co. 


National  Fireworks  Distributing 
Co 


O.    K.  Mfg.    Co. 


Payson's    Indelible    Ink 
R 


5 
32 
33 
42 


Ramsay,    A.    &    Co 

Religious   Tract   Society    21 

Rolland  Paper   Co 38 

S 
Sanford   &    Bennett  Co 

Outside   front  cover 

Smith.    Davidson    &    Wright    45 

Spencerian   Steel    Pens    J>2 


Standard    Crayon    Co 

Standard  Paper  Mfg.  Co. 
Stauntons,   Ltd 


Tuttle   Press   Co. 


42 

26 
37 

26 


U 


46 


Underwood,  John  &  Co 

Outside   front   cover 

W 

Warwick  Bros.   &  Rutter  

Inside  front  cover — 10-41 

Weeks-Numan    Co 2 

West   Mfg.    Co 8 

Western   Assurance   Co 32 

Wrenn   Paper   Co 45 


BOOKSELLER    AND    STATIONER 


47 


Condensed    or    "  Want "    Advertisements 


BOOKS  FOR  SALE. 

How  to  dispose  of  shop-worn  or  unsaleable  boo.'cs 
is  the  problem  of  many  a  bookseller.  Try  an  adver- 
tisement under  this  heading. 


AUTHORS,    WHO    PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER    AND 
STATIONER  a  good  medium  through  which 
to  interest  the  trade  in  their  publications. 


BOOKS  IN  FOREIGN  LANGUAGES 


EMCKE  &  BUECHNER,  30  West  27th    St., 
/     New  York.     (All  foreign  books.)        (12-10) 

EMCKE  &  BUECHNER,  30  West  27th  St., 
New  York.  Best  facilities  for  supplying  books 
in  ail  languages. 


MISCELLANEOUS 


SITUATION  VACANT 


L 


BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  55  Fulton  St.,  corner 
Cliff,  New   York.     Designers   and   engravers 
of  book  plates  (ex  libris)  heraldic  and  mono- 
gram dies,  pearl   inlaid  stamping,   for   stationery. 

(2-11) 


AGENTS  WANTED 


AN  AMERICAN  MANUFACTURER,  making 
ft  dependable  line  of  loose  leaf  goods,  desires 
to  get  in  touch  with  a  high  grade  manufac- 
turer's agent  to  represent  them  in  Canada.  Only 
those  who  are  reliable  and  possess  ability  to  get 
business  will  be  considered.  One  familiar  with 
the  stationery  line  preferred.  Address,  with  refer- 
ences, giving  full  details  and  commission  expected, 
Box  247,  BOOKSELLER  AND  STATIONER, 
Toronto. 


TO  wholes  lie  Paper  Agents,  Manufacturers,  Sta- 
tioners and  Traders,  with  a  connection 
amongst  Printers  and  Publishers.  A  Brit;sh 
firm  of  manufacturers  having  an  established  busi- 
ness throughout  the  Dominion  of  Canada  require 
Stocking  Agents  in  the  Eastern,  Midland,  Western 
and  Northwestern  Provinces  'or  the  sale  of  their 
stock  and  the  maintenance  of  their  existing  trade. 
The  manufacturers  are  prepared  to  carry,  with 
reliable  firms,  a  limited  amount  of  selling  stock 
on  sale  ir  return  under  secure  commercial  con- 
trac  .  Apply  in  first  Instince, with  confidence,  to 
Box  248,  BOOKSELLER  AND  STATIONER, 
Toronto. 


AGENCIES  WANTED 


AGENCIES  WANTED— Travelerwith  good  con- 
nection in  the   drug  and   stationary   trade   of 
Winnipeg  would  like  to  represent  a  few  good 
houseson  commission.    L.,  Box  1965,  Post  Office, 
Winnipeg. 


INFORMATION  WANTED. 


THE  EDITOR  OF  THE   BOOKSELLER   AND 
Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  ail  new  books  and  magazines  in  the 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by  acquainting    him    of     any  omissions   from  the 
lists  published  each  month. 


MISCELLANEOUS 


A  BOOK-KEEPING  STAFF  IN  ITSELF.doing 
the  work  with    machine  precision    and  accu- 
racy, the  National  Cash  Register.     Write   for 
demonstration  literature.     National  Cash  Register 
Co.,  285  Yonge  St.,  Toronto. 


pOPELAND-CHATTERSONSYSTEMS-Short- 
V      simple.     Adapted  to   all   classes   of   business. 
Copeland-Chatterson-Craln,     Ltd.,    Toronto 
and  Ottawa.  (tf) 


pOUNTER  CHECK  BOOKS-Wrlte  us  to-day 
\j  fjr  samples.  We  are  manufacturers  of  the 
famous  Surety  Non-Smut  duplicating  and  trip- 
licating Counter  Check  Books,  and  single  Carbon 
Pads  in  all  varieties.  Dominion  Register  Co., 
Ltd.,  Toronto 

DOUBLE  your  floor  space.  An  Otis-Fensom 
hand-power  elevator  will  double  your  lloor 
space,  enable  you  to  use  that  upper  floor  either  as 
stock  rcom  or  as  extra  selling  space,  st  the  same 
time  increasing  space  on  your  ground  floor.  Costs 
only  $70.  Write  for  catalogue  "B."  The  Otis- 
Fensom  Elevator  Co.,  Traders  Bank  Building, 
Toronto.  (tf. 


DURING  1910  the  MONARCH  displaced  hun- 
dreds of  Typewriters  of  all  makes.  In  1911 
we  anticipate  a  still  greater  demand.  We 
have  cut  down  the  allowance  on  these  second- 
hand machines  and  consequently  can  sell  them 
cheaper  to  you.  They  are  carefully  rebuilt  and 
are  guaranteed  to  give  satisfact  on  or  your  money 
back.  If  you  want  a  good,  strong,  clean  working 
Typewriter,  at  a  mere  fraction  of  the  original  cost, 
wri'e  us  for  catalogue.  THE  MONARCH  TYPE- 
WRITER CO.,  Ltd.,  46  Adelaide  Street  West, 
Toronto,  Ont. 


ELLIOTT-FISHER     Standard      Writing-Adding 
Machines    make    toil    easier.      Elliott-Fisher 
Limited,  513  No.  83  Craig  St.  W.,  Montreal, 
and  Room  314,  Stair  Building,  Toronto.         (tf) 


EGSY  BUSINESS  SYSTEMS  are  devised  to 
suit  every  department  of  every  business. 
They  are  labor  and  time  savers.  Produce  re- 
sults up  to  the  requirements  of  merchants  and 
manufacturers.  Inquire  from  our  nearest  office. 
Egry  Register  Co.  Dayton,  Ohio;  123  Bay  St., 
Toronto;  258!^  Portage  Ave.,  Winnipeg;  308 
Richards  St.,  Vancouver.  (tf) 


|*I RE  INSURANCE.     Insure    in    the    Hartford. 
Agencies  everywhere  in  Canada. 


GET  THE  BUSINESS;  INCREASE  YOUR 
SALES  Use  Multigraph  Typewritten  Letters. 
The  Multigraph  does  absolutely  every  form  of 
printing.  Saves  you  25  p.c.  to  75  p.c.  of  your 
printing  bill.  Multigraph  your  office  forms, 
letterheads,  circular  letters.  Write  us.  American 
Multigraph   Sales  Co.,  Ltd.,  129  Bay  St.,  Toronto  • 


TNDISPi  NSABLE  in  office,  store,  home— Cana- 
•*■  dian  Almanac,  1911 — a  National  Directory. 
Complete  classified  information  on  every  sub- 
ject of  Dominion  interest.  Full  postage,  customs, 
banking,  insurance,  legal,  educational,  news- 
paper, army,  clerical,  governmental,  particulars 
of  leading  institutions  and  societies.  Paper  covert, 
60c;  cloth,  leather  back,  75c.  All  stationers,  or 
sent  postpaid  on  receipt  of  price  by  The  Copp, 
Clark  Co.,  Ltd.,  Toronto. 


IF  you  have  been  afflicted  with  one  of  those  foun- 
tain pens  that  won't  write  when  you  want  it  to, 
or  leaks  when  you  don't  want  it  to,  give  it  away 
to  one  of  your  pot  relations  and  buy  a  Moore 
Non-Leakable  Fountain  Pen  and  you  will  be  happy. 
Consult  your  stationer.  W.  J.  Gage  &  Company, 
Toronto, sole  agents  for  Canada. 


<T»,_r  buys  the  best  duplicating  machine  on  the 
vj)/  I  market.  ACME  will  print  anything  a  lob 
*  '-'  printer  can  do.  Complete  outfit:  Acme 
Duplicating  Machine,  one  tubular  stand  fitted  with 
type  cases,  compartments  plainly  lettered  and 
arranged  like  universal  keyboard  of  the  standard 
make  of  typewriters,  one  drawer  for  accessories 
and  forms,  20  lb.  font  of  typewriter  type,  one 
chase,  one  Acme  ribbon  any  color  with  typewriter 
ribbon  to  match,  one  pair  tweezers,  two  quoins, 
one  key,  one  oil  can  and  one  set  of  reglets.  Sold 
with  a  guarantee.  Acme  Duplicator  Co.,  Balti- 
more, Md.,  U.S.A.  (tf) 


FIRST-CLASS  SALESMEN  WANTED-A  staple 
line  of  stationery  goods  is  open  as  a  sido  line 
on  commission  basis  only.  Applications  with 
references,  territory  covered  and  commission  ex- 
pected, address  STEADY  SELLER,  care  this 
paper.  Only  salesmen  very  well  acquainted  with 
the  trade  need  apply. 


MISCELLANEOUS 


ACCURATE  COST  KEEPING  IS  EASY  if 
you  have  a  Dey  Cost  Keeper.  It  automatical- 
lyrecords  actual  time  spent  on  each  operation 
down  to  the  decimal  fraction  of  an  hour.  Several 
operations  of  jobs  can  be  recorded  on  one  card. 
For  small  tirms  we  recommend  this  as  an  excel- 
lentcombination— employees'  time  register  and 
cost  keeper.  Whether  you  employ  a  few  or  hun- 
dreds of  hands,  we  can  supply  you  with  a  machine 
suited  to  your  requirements.  Write  for  catalog. 
International  Time  Recording  Company  of  Can- 
ada, Ltd.  Office  and  factory,  29  Alice  Street, 
Toronto. 


X^AY'S  FURNITURE  CATALOGUE  No.  306 
•*•»"  contains  160  pages  of  fine  half-tone  en- 
gravings of  newest  designs  in  carpets,  rugs, 
furniture,  draperies,  wall  papers  and  pottery 
with  cash  prices.  Write  for  a  copy— it's  free 
John  Kay  C'J.,  Ltd.,  36  King  St.  West,  Toronto. 


MODERN  FIREPROOF  CONSTRUCTION. 
Our  system  of  reinforced  concrete  work,  as 
successfully  used  in  many  of  Canada's  larg- 
est buildings,  gives  better  results  at  lower  cost. 
"A  strong  statement,"  you  will  say.  Write  us  and 
let  us  prove  our  claims.  That's  fair.  Leach  Con- 
crete Co.,  Ltd.,  100  King  St.  West,  Toronto.      (tf) 

PENS— The  very  best  Pens  made  are  those  manu- 
factured by  William   Mitchell  Pens,  Limited, 
London,   England.     W.J.  Gage  &  Co.,  Limit- 
ed, Toronto,  aresole  agents  for  i  anada".    Ask  your 
stationer   for   a   25c.   assorted   box    of   Mitchell's 
Pens  and  find  the  Pen  to  suit  you. 


"THE  "KALAMAZOO"  Loose  Leaf  Binder  is 
•*■  the  only  binder  that  will  hold  just  as  many 
sheets  as  you  actually  require  and  no  more. 
The  bacfc  is  flexible,  writing  surface  flat,  align- 
ment perfect.  No  exposed  metal  pans  or  compli- 
cated mechanism.  Write  for  booklet.  Warwick 
Bros.  &  Rutter,  Ltd.,  King  and  Spadina,  Toronto. 


WAREHOUSE  and   Factory   Healing  Systems. 
Taylor-Forbes  Company,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders  and  Metal 
Partswhen  you  can  buy  *'  Systems   Quality" 
from  us?     We  make  the  best  binders  in  the 
world;  make  them    to  match,   too.     Ours   are   the 
Canadian    Loose-Leaf  Standatds.     Business  Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto. 

(tf) 


»n»smiii'itiiiii|iisinii|iisii>i  !'■»  i>i  in*  hi 

f 


?  Try   a   condensed    ad. 

•        in  this  paper. 


48 


BOOKSELLER     AND     STATIONER 


For  Spring 


REACH  and  VICTOR 

Sporting  Goods. 
Victor  Hammocks. 

VICTOR  and  STANDARD 

Rubber  Balls. 

Flags. 

Croquet. 

Coronation  Sundries. 

SPRING  and  SUMMER 

Toys  and  Staples. 


For  Fall 


NEW 


TRADE  p       O       C  MA«k 

REGISTERED 

DISPLAY  STANDS 

New  Daintinesse  Tooth  Brush  Display. 
New  Daintinesse  Manicure  Display. 
New  Daintinesse  Comb  Display. 
New  Daintinesse  Shaving  Brush 

Display. 

THE  NEW  "NIPPON" 

HAND-PAINTED  GIFT 

CHINA  FOR  1911. 

NEW  LEATHER  GOODS. 

Toilet  Sets.  Travelling    Cases. 

Sewing  Sets.  New  Hand  Bags. 

Manicure  Sets. 


\rgca    For  Everyday  Selling  Now  aegca 

fejP    QUICKSHARP  RAZOR  STROPS  fej 

^^  RECiSItREO  ^^  ^^  REGISTERED  ^^ 

with  New  Quicksharp  Stand. 


The  Fancy  Goods  Co.  of  Canada,  Ltd. 


156  FRONT  STREET  WEST, 


TORONTO 


aiMMwaR 


&     SPRING     NUMBER 


MARCH     1911     & 


Stationers  Who  Sell 


/ 


Sanford  &  Bennett  Fountain  Pens 


Give  the  line  the  stamp  of  their  unqualified  approval  and  continue  to  push  them  year  after  year. 

We  mike  every  part  of  every  pen  we  sell  and  all  are  absolutely  guaranteed.     The  various  patented 
features  make  good  talking  points  that  appeal  at  once  to  every   customer. 

WRITE  FOR  PRICES  AND  DISCOUNTS. 

Sanford  &  Bennett  Company 

51  MAIDEN  LANE  NEW  YORK 


C3 


BOOKSELLER     AND     STATIONER 


Not  merely  a  page  of  advertising  matter    but  an 

Important 
Announcement 


If  you  consider  it  important  to  have 
the  MOST  ATTRACTIVE  and 
BIGGEST    VALUES    in 

School  Practice  Books 


We  have  a  range  superior  in  every 
way — larger  books  and  better  values 
than  any  former  showing — the  result 
of  many  months'  preparing  to  be  in 
a  position  to  SAY  IT  WILL  PAY 
YOU  TO  SEE  OUR  LINE  BE- 
FORE BUYING. 


Warwick  Bros.  &  Rutter,  Ltd. 

MANUFACTURERS,        -        TORONTO 


3£ 


BOOKS'ELLER    AND     STATIONER 


'*J'JHB 


For 

Every 

Occasion 


THE    NEW   CORONATION   CARD  WILL  BE 
READY  FOR   MAY  DELIVERY 

GOOD  ALL'S 

ENGLISH 

PLAYING  CARDS 

They  are  made  in  a  very  large  range  of  qualities 
and  styles.     Here  are  some  of  our  leaders  :— 


IMPERIAL  CLUB 


50  regulation  backs,  water- 
proof, bicycle  design,  best 
and  most  durable  card  made 
at  25c. 


I  INNFTTF  Superfine  linen  finish,  easy   shuff- 
ling.    The  latest  production,  35c. 

SALON,  SOCIETY,  SULTAN  and  CLAN  TAR- 
TAN.    The  leading  lines  at  50c. 

Handsomely  boxed  and  gold  edges. 
Order  from  your  jobber. 

AUBREY  O.  HURST 

REPRESENTATIVE 

2-4  Scott  Street         -      -         Toronto,  Ontario 


BOOKSELLER  AND  STATIONER 


POST-CARDS 

Davidson  Bros/  publications  have  always  been 
WELL  TO  THE  FRONT  and  are  recognized  as 
the  best. 

No  store  can  be  complete  without  Davidson 
Bros/  goods— they  ensure  sales  and  increase  your 
turnover. 


REAL  PHOTO  POST-CARDS 

Comics, 

General  Subject?, 
Famous  Pictures, 

View  Post-Cards. 


Should  you  have  any  difficulty  in  seeing  our 
samples  write  us  direct  for  name  of  wholesaler 
nearest  your  town. 

Davidson  BROS- 

Marlborough  House,  Bast  erf ie  Id  St.,  Golden  Lane,  LONDON,  Eng. 

and  at  NEW  YORK. 


BOOKSELLER  AND  STATIONER 


"ALL  BRITISH" 
Manufactures 

by  a  firm  who    has   been   in  the 
business  for  over  35  years. 


Christmas  and  New   Year  Cards. 
Christmas  Post-Cards. 
Christmas  Letter  Stationery. 
Cabinets  and  Boxes  of  Christmas  Cards. 
Hand-painted  Christmas  Cards. 
Calendars  for  1912. 


Our  selection  is  the  best  in  the  market  and  Can- 
adian Stationers  would  do  well  to  send  their 
orders  early  to  ensure  prompt  delivery. 

Our  Hand-painted  Cards  are 
recognized  best  in  the  trade. 

APPLY  TO  YOUR  WHOLESALER   FOR   OUR  GOODS. 

Davidson  Bros. 

Marlborough  House,  Basterfield  St.,  Golden  Lane,  LONDON,  Eng. 

and  at  NEW  YORK. 


BOOKSELLER  AND  STATIONER 


Office  Stationery  and  Supplies 


The  ARCHIVE  FILE 
and  BINDING  CASES 

MADE  TO  WEAR— COPPER  FINISH 
FITTED  RED  INDEX 

SPECIALTIES 


Memorandum  Boeks 

.-P.  Memos. 

Trial  Balance  Books 

Loose  Leaf  Ledgers, 
Binders,  etc. 

Letter  Balances 

Gash  Boxes 

Ink  Stands 


PAUL  E.  WIRT  FOUNTAIN  PEN  "SrilTSr 


BROWN  BROS.,  Limited, 


Wholesale  and  Manufacturing  Stationers, 
51-53  Wellington  St.  West,  TORONTO 


BOOKSELLER  AND  STATIONER 


DUBLEEN  CRASH 
WHITE  OAK  LINEN 


Two  new  lines  of  choice  high-grade  correspondence 
paper. 

The  DUBLEEN  CRASH  has  a  soft,  checkered  effect, 
is  pure  white  with  a  beautiful  writing  surface. 

The  WHITE  OAK  LINEN  has  an  oak  grain  running 
through  it  and  a  beautiful  fabric  finish  writing 
surface. 

These  are  the  two  newest  correspondence  papers  on 
the  market,  put  up  in  handsome  quarter  ream  boxes 
with  envelopes  to  match  in  one-eighth  thousand  boxes. 

They  are  also  put  up  in  Writing  Tablets  and 
Papeteries. 

They  are  magnets.  When  your  customers  see  them 
they  will  want  them. 


W.  J.  GAGE  <&  CO.,  Limited 

MANUFACTURING   STATIONERS 

PAPER  MILLS 
AT  ST.  CATHARINES  TORONTO,     ONT. 


HOOKS  !•:  L  L  K  R     A  X  I)     ST  A  T  I  O  X  E  R 


PERIODICALS 


AS  A 


TRADE    PRODUCER 


•If  Do  you  know  the  man  who  buys  a 
weekly  Periodical  from  you  comes  to 
your  store  fifty-two  times  each  year  ? 

•ff  If  he  also  buys  one  Magazine  regu- 
larly, he  makes  twelve  calls  each  year, 
or  a  total  of  sixty-four  calls  per  annum. 

•ff  Suppose  you  have  one  hundred  Peri- 
odical customers  calling  at  your  store 
from  fifty-two  to  sixty-four  times  a  year, 
would  it  not  mean  more  business  ? 

•ff  Think  this  over,  and  send  for  cata- 
log showing  how  to  do  it. 


The  American  News  Company 

9-15  PARK  PLACE  NEW  YORK 


BOOKSELLER  AND  STATIONER 


V^ 


,i  p  j  j    »  I  »  ip^p<^y  i   J  '   ^*^^**^> 


J 


Mainly  About  Ourselves 


Following  out  our  policy  of  improving 
and  strengthening  Bookseller  and  Sta- 
tioner from  time  to  time,  the  editor 
would  at  all  times  be  glad  to  get  from 
subscribers  and  readers  notes  of  interest 
to  the  trade  as  well  as  criticisms  of  our 
stand  on  trade  subjects. 
*    *    * 

We  should  also  like  to  get  photographs 
of  window  and  interior  displays  and  as 
well  descriptive  articles  of  how  to  con- 
duct successfullv  departments  that  fit 
in  well  with  books,  stationery,  fancy 
goods   and   office   equipment. 

*  *    * 

The  window  dressing  contest  conduct- 
ed so  successfullv  last  November  will  be 
again  a  feature  next  fall,  though  the 
contest  dates  will  be  lengthened  so  as 
to  take  in  the  Christmas  window  dis- 
plays. The  contest  Mill  be  classified, 
too.  so  that  stationers  in  the  smaller 
centres  will  not  be  contesting  with  mer- 
chants in  the  large  towns  and  cities. 
Everv  merchant  admits  that  the  win- 
dows are  the  best  advertising  medium 
he  has.  and  the  number  of  booksellers 
and  stationers  who  are  giving  more 
time  to  window  dressing    keeps  growing 

apace. 

*  *    * 

The  local  advertising  which  is  done  bv 
booksellers  towards  the  close  of  everv 
year  is  increasing  yearly.  Last  vear.  es- 
peciallv  in  book  sets,  a  new  record  was 
made.  With  the  opening  of  the  next  hol- 
idav  season  Bookseller  and  Stationer 
will  conduct  an  ad.  writing  contest  for 
the  benefit  of  booksellers  and  stationers 
all    over   the   Dominion. 

*  *     * 

The  office  eouinment  department  added 
a  vear  ago.  is  growing.  More  and  more 
are  stationers  ^articularlv  in  the  larger 
centres,  taking  a  firmer  hold  of  lines 
coming  under  this  head.  Stationers  in 
the  United  States  are  now  the  recno-n- 
ni/ed  channel  for  almost  everv  requisite 
of  the  office,  and  the  Canadian  trade  in 
the  davs  near  at  hand  will  also  he  re- 
coo'nbed  as  the  merchants  from  whom 
all  office  supplies  are  to  be  had. 

*  *    * 

A  close  studv  of  the  .irlvertisemenl  s  in 
this  issue  is  recommended  to  everv  read- 
er. There  are  fiillv  as  manv  pointers  in 
them  on  increasing  profits  and  selling 
more  goods  as  in  the  reading  matter, 
and.  therefore,  it  will  he  to  the  dealer's 
own  advantage  to  analvse  them  care- 
fnllv.  These  advertisements  contain  sell- 
ing points  which  can  he  used  with  profit 
in  turning  over  stock.  Thev  contain 
pisWial  which  will  inrro^o  the  dealer's 
selling  nower.  and  anvthino-  that  will 
nrin"-  about  such  a  result  is  worthy  of 
his  time  and  close  attention. 

*  »    * 

During  the  vear  1011  Bookseller  and 
Stationer     will   give   in  each   issue    two 


pages  of  bright  comment  on  current  hap- 
penings of  interest  to  the  trade  ;  a 
window  dressing  article,  giving  sohie 
good  illustrated  matter  on  proper  win- 
dow dressing  for  book  and  stationery 
stores  ;  two  or  three  pages  of  trade 
news  of  interest  to  readers  in  all  parts 
of  Canada  ;  ideas  and  hints  found  help- 
ful to  business  by  other  merchants;  spec- 
ial articles  on  business  methods,  sales- 
manship and  other  interesting  and  sugges- 
tive topics,  by  writers  qualified  by  exper- 
ience to  write  such  articles  ;  an  adver- 
tising article  helpful  to  those  merchants 
who  wish  their  business  to  expand  ; 
news  of  the  publishing  houses  and  of 
travelers  ;  articles  of  benefit  for  clerks 
and  salesmen  ;  interior  display  ond  show 
card  writing  ;  store  management  and 
stock-keeping. 

*  *    * 

The  above  are  some  reasons  why  every 
bookseller  and  stationer  in  the  Domin- 
ion should  be  a  reader  of  and  a  sub- 
scriber to  Bookseller  and  Stationer.  It 
is  the  only  paper  published  in  the  in- 
terests of  the  trade  in  Canada.  It  has 
been  the  organ  of  the  trade  for  26 
years,  and  it  shows  more  vigor  to-day 
than  at  any  previous  period  in  its  his- 
tory. 

*  *    * 

The  man  who  has  not  time — because  he 
will  not  take  time — to  read  his  trade 
newspaper  is  like  the  man  who  having 
employed  a  number  of  salespeople  neg- 
lected to  inform  himself,  as  time  went 
on,  in  regard  to  the  leaners  and  the 
pushers.  Salesmen  are  divided  into 
these  two  classes.  The  leaner  is  the 
one  who  is  never  thoroughly  posted  on 
the  store's  policy,  its  advertising,  the 
hundred  and  one  details  which  when  ac- 
quired perform  the  same  service  for  a 
salesman  as  a  lubricant  in  the  gear  of  a 
machine.  He  has  to  be  constantlv  re- 
minded and  becomes  a  drag.  The  pusher 
is    the   man   who    makes   progress. 


To  get  back  to  the  point — the  man  who 
will  not  take  time  to  read  his  trade 
newspaper  is  on  a  par  with  the  man 
who  is  indifferent  with  regard  to 
the  potentialities  of  his  staff.  Why  ? 
Because  the  means  by  which  a  merchant 
•must  inform  himself  as  to  features  of 
the  market  and  activities  throughout 
the  trade,  are  just  as  great  a  factor  in 
his  success  as  the  staff  through  which 
he  hopes  to  deliver  the  goods.  In  each 
case  there  must  be  reliability,  confidence 
in  order  to  obtain  most  satisfactorv  re- 
sults. The  news  featured  in  Bookseller 
and  Stationer  represents  the  most  con- 
scientious and  painstaking  effort  to  pre- 
sent to  the  Canadian  trade  the  actual 
conditions  existing  in  the  markets,  its 
features  and  prospects  without  bias  or 
side  interest  of  anv  kind. 


BOOKSELLER  AND  STATIONER 


CASH  BOXES 

AND 

Stationers'    Tin    Ware 

OF    UNEXCELLED    WORKMANSHIP 

H.  KdnENSTEIN, 

394  HUDSON  STREET 

ESTABLISHED  1893  NEW  YORK 

CATALOGUE  UPON   REQUEST 


CRAYONS 

of  superior  quality 

"STAONAL" 

For  Kindergarten,   Marking-  and    Checking. 

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For    General    Color    Work,    Stenciling,    Arts    and    Crafts. 

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Dustless — White     and     Colored     Chalks. 

SAMPLES  FURNISHED 
UPON    APPLICATION. 

Binney  &  Smith  Co. 

81-83  Fulton  St.  New  York 


Perry's  World-famed 
Pens 


Perry  &  Co.,  Limited,  are  the   largest 
makers  of  Steel   Pens  in   the  world. 

QUALITY  UNSURPASSED 
ENQUIRIES    SOLICITED 

Special  attention  given  to  orders  for 
Imprint  Pens 


WORKS  AND  HEAD  OFFICES  : 

Lancaster  Street, 
BIRMINGHAM,      -      ENGLAND 


The  Standard  Office  Ink 


Sold  by  dealers  who 
take  pride  in  the  fact 
that  their  stock  is  made 
up  of  the  best  of  each 
kind. 


CARTER'S 

WRITING 

FLUID 

The  attractiveness  of  the 
package  sells  it  on  sight. 
The  sterling  quality  of 
the  ink  makes  it  a  lead- 
ing re-order  number. 

The  Carter's  Ink  Co. 

Canadian  Factory— Montreal 
Boston,        New  York,        Chicago 


PERMANENT, 


FREE  FLOWING 


poofegeller  anb  Stationer 


anb  <DU ice  equipment  Journal 


A  monthly  newspaper  devoted  to  the  interests 
of    the    Bookselling  ]and    Stationery   Trades 


Subscription:    One  Dollar  a  Year 
Single  copies     :       :     Ten  Cents 


VoL  XXVII 


TORONTO,  CANADA,  MARCH,  1911 


No.  3 


Editorial  Comment 

To  become  a  salesman,  should  be  every  clerk's  ambi- 
tion and  to  do  this  he  must  take  advantage  of  every  pos- 
sible chance  of  developing  his  ability  to  sell. 


There  is  only  one  thing  better  than  having  goods  ar- 
ranged *neatly  and  attractively  in  the  store  ;   and  that  is 
to  see  them  going  out  rapidly  and  in  first-class  order. 
»    *    * 

The  advice  of  the  poet,  "Come,  shape  your  plans," 
applies  at  this  time  of  year  to  the  bookseller  and  station- 
er. The  merchant  should  prepare  zealously  for  the  busi- 
ness of  the  season  that  is  ahead. 

*  *    * 

In  business  it  is  the  man  who  thinks  that  gets  farth- 
est ahead.  It  has  been  truly  said,  "What  we  need  is  not 
more  things,  but  more  thoughts."  Careful  study  of  busi- 
ness conditions  is  absolutely  necessary,  if  the  dealer  de- 
sires to  get  the  best  results. 

•  *    * 

Every  bookseller  and  stationer  should  know  the  lines 
on  which  he  makes  most  money.  They  are  the  goods  that 
should  be  pushed  always.  Every  time  a  profitable  article 
is  sold — an  article  with  merit  behind  it — a  good  action  has 
been  accomplished.  The  importance  of  profit  should  be 
cultivated  by  the  trade. 

«    *    • 

The  importance  of  marking  prices  cannot  be  over- 
estimated. It  improves  the  opportunity  of  selling  every- 
one who  comes  into  the  store.  A  customer  who  comes  in 
to  buy  a  twenty-five  cent  article,  may  also  see  something 
at  a  dollar,  which  strikes  his  fancy.  Even  if  he  does  not 
buy  it  immediately,  it  will  leave  an  impression  on  his 
mind,  that  probably  will  being  him  in  later  for  it. 
»    *    * 

Courtesy  is  a  great  business  asset.  When  you  get  a 
"Thank  you"  from  a  salesman  or  saleswoman  it  makes 
you  feel  kindly  toward  the  whole  world.  If  all  realized 
the  importance  of  being  civil,  all  would  be  civil.  Big 
merchants  are  giving  much  thought  to  the  ques- 
tion of  treating  their  customers  with  great  cour- 
tesy. They  send  literature  to  their  workers  bear- 
ing on  this  subject.  They  instruct  their  managers 
to  impress  on  everybody  the  importance  of  being  con- 
siderate, attentive  and  polite. 


The  magazine  publishers  of  the  United  States  are  up 
in  arms  against  a  clause  which  has  been  added  to  the 
Post  Office  appropriation  bill  now  before  the  Senate  at 
Washington  increasing  the  postal  rates  on  second  class 
mail  matter  from  one  cent  to  four  cents  a  pound  to  cover 
the  cost  of  forwarding  the  advertising  carried  by  popular 
magazines  of  large  circulation. 
•    •    • 

With  further  reference  to  mail  order  competition,  mer- 
chants themselves  can  do  a  great  deal  towards  diminish- 
ing the  flow  of  business  to  the  big  department  stores  by 
themselves  purchasing  from  their  local  merchants.  For 
instance  if  booksellers  instead  of  sending  to  Toronto  or 
Montreal  for  groceries,  dry  goods  and  other  lines  of 
wares  outside  their  own  immediate  business  would  buy 
from  their  local  merchants  they  would  keep  the  cash  cir- 
culating at  home.  The  amount  of  money  which  goes  from 
merchants  themselves  to  the  mail  order  houses  is  enorm- 
ous. 


Library  Voting  Contest  Knocked. 

Retail  merchants  throughout  the  country  are  some- 
times asked  to  contribute  to  propositions  which,  unfor- 
tunately, do  not  turn  out  as  profitably  as  promised. 
Scheme  after  scheme  is  put  across  every  year  by  smooth 
promoters,  who  are  entire  strangers,  and  who  get  away 
with  considerable  money  for  which  the  merchant  receives 
little  if  anv  return. 

The  recent  Retail  Merchants'  Association  Convention 
at  G-uelph  took  no  uncertain  stand  when  they  denounced 
the  library  voting  contests  in  unmeasured  terms.  It  is  to 
be  hoped  that  merchants  generally  throughout  the  coun- 
try will  act  in  harmony  in  future  and  see  that  no  section 
of  trade  is  injured  by  similar  schemes  whereby  these  fly- 
by-might  promoters  are  allowed  to  work  their  plans  to 
their  own  advantage  and  to  the  detriment  of  their  own 
townsmen.  If  the  sums  expended  by  merchants  on  these 
schemes  were  added  to  their  advertising  appropriation, 
the  returns  would  be  vastly  more  beneficial. 

•    •    • 
Books   Under   the   Ban. 
The  disposal    of  the  case  against     the  Toronto  book- 
sellers charged  with  offering 'for  sale  books  that  were  held 
to  be  highly  immoral  will  meet  with  the  approval  of  the 
whole  trade  and  also  with   the  approval   of  the  maioritv 


10 


BOOKSELLER     AND     STATIONER 


of  the  people  of  Canada.  Magistrate  Denison's  decision 
that  the  crown's  case  failed  because  it  had  not  been  prov- 
en that  the  defendants  knew  the  contents  of  the  books 
coincides  with  the  opinion  held  generally  by  booksellers 
and ibook  lovers  acquainted  with  the  accused. 

At  the  same  time  the  strictures  on  the  books  and  the 
warning  of  the  magistrate  regarding  the  sale  of  these 
"classics"  should  be  taken  to  heart— and  they  will  be—by 
the  trade.  There  is  this  to  be  said,  however  ;  hitherto 
publishers  and  booksellers  have  been  working  somewhat  in 
the  dark  as  to  what  works  may  or  may  not  be  sold.  It  is 
impossible  for  a  bookseller  to  know  the  contents  of  every 
volume  he  is  offering  for  sale.  He  has  to  accept  the  word 
of  others  that  the  books  he  purchases  for  sale  are  legi- 
timate. We  do  not  think  there  is  a  bookseller  in  the 
country  who  would  willingly  and  consciously  offer  an  im- 
moral book  for  sale.  What  is  wanted  is  a  ruling  by  the 
public  authorities  on  the  books  that  may  not  be  sold  in 
this  country. 

A  few  days  ago  the  Dominion  customs  authorities 
placed  "Three  Weeks"  under  the  ban — excluding  that  work 
from  entry  into  Canada.  In  the  case  under  discussion  the 
unexpurgated  edition  of  Guy  Du  Maupassant's  works,  Bal- 
zac's "Droll  Stories,"  Burton's  "Arabian  Nights"  and 
Boccaccio's  "Decameron''  are  added,  With  this  list  as  a 
beginning  the  booksellers  and  publishers  of  the  country 
would  like  to  know  if  any  other  works  are  to  be  banned. 
They  are  as  much  interested  in  the  upbuilding  of  a  clean, 
moral  intellectual  manhood  in  this  country,  and  are  in  a 
better  position  to  assist  in  this  work  through  the  dis- 
semination of  wholesome  literature,  than  perhaps  any 
other  class  in  the  community — and  they  are  willing  to 
help  along  any  movement  toward  this  end  which  the  au- 
thorities may  deem  best.  By  all  means  let  us  have  only 
clean  literature  sold  in   Canada. 

•    •    • 
English  View  of  Canadian  Copyright. 

The  January  number  of  "The  Author,"  the  organ  of 
the  Incorporated  Society  of  Authors,  published  at  Lon- 
don, _  England,  expresses  itself  as  follows  on  Canadian 
copyright: — 

"There  are  various  opinions  put  forward  by  the  rep- 
resentatives of  the  printing  and  publishing  trades.  Some 
of  them  foreshadow  the  danger  that  may  arise  from  sep- 
arate Canadian  legislation.  Some  of  them  are  wrapped 
up  entirely  in  the  benefits  they  hope  they  may  receive  by 
Protection,  and  the  Canadian  printers  are  evidently  elat- 
ed by  the  prospect  of  raising  a  cry  so  dangerous  to  auth- 
ors and  copyright  ideals.  As  the  Author  has  frequently 
pointed  out,  if  the  Canadian  publishers  take  the  trouble 
at  the  present  time  to  make  contracts  with  English  auth- 
ors, the  English  authors  would  be  very  willing  to  reserve 
their  Canadian  markets,  and  the  Canadian  printers  would 
get  the  benefit  they  desire;  but  there  is  very  little  benefit 
to  be  derived  from  the  printing  of  books  until  a  country 
has  raised  up  its  own  school  of  authorship,  and  even  then 
it  is  unwise  to  force  printing  in  a  special  country.  Such  a 
course  is  contrary  to  the  great  ideals  of  copyright  legis- 
lation, and  retards  rather  than  fosters  the  original 
thought  and  work,  which  might  spring  from  the  country's 
school  of  authors.  The  wider  the  circulation  an  author 
can  obtain,  unfettered  hy  trade  restrictions,  the  larger 
will  be  the  remuneration  -he  will  get  for  the  production  of 


his  work,  the  larger  reputation  he  will  get  for  the 
country  of  origin,  and,  in  consequence,  the  larger  number 
of  original  thinkers  will  be  persuaded  to  snter  the  liter- 
ary profession.  If,  therefore,  a  country  desires  to  foster 
its  native  literary  genius,  the  fewer  restrictions  it  places 
on  authorship  the  better." 

*    »    * 

The  Buyer  and  His  Trade  Newspaper. 
The  inability  of  a  great  hardware  manufacturing  house 
to  maintain  its  former  position  in  the  market,  says  an  ex- 
change, is  attributed  by  competitors  to  the  fact  that  its 
management  dislikes  to  receive  the  calls  of  traveling 
salesmen  and  avoids  doing  so  on  all  possible  occasions. 
In  this  experience  there  is  a  lesson  for  all  manufacturers 
and  merchants.  A  concern  which  won  a  great  name  in 
the  clays  of  its  progressive  youth  lias  fallen  back  because 
those  who  direct  its  affairs  have  insufficient  conception 
of  modern  methods  as  practiced  by  rival  manufacturers. 
These  managers  will  not  investigate  new  conditions,  new 
methods  and  new  equipment,  and  consequently  are  out  of 
touch  with  the  trend  of  the  age.  The  force  of  salesmen 
who  serve  any  line  of  industry  constitute  a  source  of 
varied  and  useful  information.  To  use  them  intelligently 
is  an  important  factor  in  successful  management.  Every 
manager  must  constantly  seek  two  classes  of  information 
— where  and  how  to  buy  to  best  advantage,  and  where  to 
sell  the  product.  The  traveling  salesman  assists  him 
greatly  in  both  ways,  if  lie  is  a  man  skilled  in  his  line. 

The  editorial  and  advertising  pages  of  the  trade  and 
technical  press  are  among  the  best  of  traveling  salesmen. 
If  a  manufacturer  or  publisher,  or  bookseller,  or  stationer 
believes  in  seeing  personally  the  salesmen  who  call  at  his 
office  or  insists  that  his  buyer  shall  always  he  accessible 
to  them,  then  he  should  have  an  equally  keen  appreciation 
of  his  trade  newspaper  and  of  the  concerns  from  which 
he  purchases  his  supplies.  They  are  visitors  conveying 

both  of  the  great  classes  of  information  which  he  raqiuire®. 
Market  reports  assist  him  in  his  purchasing,  and  these  lie 
uses  unremittingly.  Very  important  to  him  is  publicity 
concerning  his  requirements  in  the  market.  But  some- 
times he  and  more  often  his  purchasing  agent  are  slow  in 
availing  themselves  of  this  means  of  making  known  their 
wants,  because  they  realize  that  they  will  get  what  they 
are  pleased  to  call  an  inundation  of  literature,  letters  and 
representatives  of  manufacturers  and  dealers.  The  mere 
fact  of  this  proves  the  value  to  them  of  the  system. 

From  a  commercial  standpoint,  the  information  so 
obtained  is  invaluable.  Its  possessor  lias  a  broader  aspect 
of  the  market.  He  has  learned  of  people  with  whom  he 
should  be  in  touch,  but  of  whose  existence  he  had  been 
unaware.  He  has  discovered  tools  for  doing  his  work 
cheaper  or  better,  or  both.  His  greater  acquaintance 
places  him  in  an  advantageous  position  in  his  buying. 
This  is  true  of  all  manufacturing  plants,  but  the  influ- 
ence is  the  greatest,  of  course,  where  works  are  some- 
what isolated  as  regards  the  great  commercial  and  indus- 
trial centres.  A  very  successful  manufacturer  says  that 
no  salesman  should  be  turned  away  without  an  audience, 
if  it  is  possible  to  make  one.  for  none,  with  rare  excep- 
tion, fails  to  impart  some  information  that  directly  or 
indirectly  is  of  value.  Tf  this  is  the  case,  the  results  of 
publicity  as  to  requirements  of  equipment,  and,  in  many 
cases,  materials  and  supplies,  must  be  easily  recognizable 
bv  wideawake  buvers. 


BOOKSELLER     AND     STATIONER 


II 


DOUBLE    WINDOW     BOOK     DISPLAY    OF     ALBERT     BRITNELL,    TORONTO. 

The  window   on    the  left   sold   $500   worth    of   books    in    less   than  three    weeks.     In   it  was    displayed   the    "Library    of  the 

World's   Great    Books."    comprising   43   titles   in   60  volumes.     So   great   was  its   drawing   power   that  the   window   was  not 

changed   for  over   two    weeks.     Some   individual  purchases   amounted    to   over   $25.     The   other  window     was     devoted  ex- 
clusively  to  a  display   of   "  Canadiana."     It,   too.    drew   good   business. 

To  Increase  Business  Through  Good  Seasonable  Window  Displays 

Ideas  of  a  Prize  Window  Dresser — Too  Many  Lines   Should   Not  be   Shown   at  Once — Effect   of 
Motion  Displays  and  Value  of  Show  Cards — Hints  for  Window  Dresser — Cleaning  the  Glass. 

By  E.  J.  Kirk. 


If  the  same  regularity  and  careful  attention  is  attend- 
ed the  trimming  and  keeping  of  good  show  windows  as 
are  given  other  details  of  an  average  business  there  is 
no  reason  why  a  marked  improvement  in  trade  should 
not  be  experienced. 

A  merchant  often,  rather  than  exert  himself  in  chang- 
ing the  display  which  has  been  before  the  people  possibly 
a  month,  will  set  to  work  an  inexperienced  boy.  The 
business  suffers  a  loss,  as  a  result  of  a  poor  arrangement 
of  goods,  since  the  character  of  a  store  is  judged  ma- 
terially by  the  manner  in  which  goods  are  handled  and 
how  they  are  displayed  to  the  public.  The  matter  of  good 
display  should  hold  no  small  place  in  the  every-day  work 
connected  with  any  store. 

Many  a  business  has  been  cultivated  and  increased 
from  mere  nothing  to  immense  proportions,  by  constantly 
keeping  before  the  people,  by  way  of  show  window  dis- 
plays, a  class  of  inviting  goods  which  tempted  the  buyer 
to  give  his  first  order.  There  are  instances  where  verv 
humble  starts  have  been  attempted,  when  the  merchant 
had  very  little  more  stock  than  would  fill  a  large  window. 

The  constant  persistency  with  which  his  attractive 
displays  was  held  before  the  people  gradually  made  him 
famous  with  the  buying  public. 


Courteous  and  careful  treatment  of  the  customers  and 
their  wants  are  essential  features  in  the  holding  of  trade, 
but  when  by  its  attractiveness  the  window  has  succeeded 
in  inducing  a, new  customer  into  the  store  it  is  doing  the 
good  work  for  which  it  was  intended. 

Avoid  showing  too  many  lines  at  once,  as  this  is  con- 
fusing to  the  eye  and  often  ruins  the  effect  of  a  well-ar- 
ranged window. 

It  is  possible,  though,  to  make  up  a  variety  window, 
with  very  good  effect,  but  great  care  must  be  exercised  in 
the  blending. 

By  giving  each  class  of  goods  in  their  turn  and  season 
a  prominence  in  the  windows,  and  making  a  strong  fea- 
ture of  each  line  displayed,  there  is  established  in  the 
memories  of  old  and  young  the  names  of  all  special  lines 
a  merchant  carries  and  this  gives  a  favorable  impression 
of  the  business  methods. 

The  writer  would  suggest,  in  stores  where  electric- 
power  is  available,  the  occasional  running  of  motion  dis- 
plays. They  are  no  doubt  very  effective.  Some  little  ob- 
ject moving  in  a  window  will  arrest  the  attention  of  b'oth 
young  and  old. 


12 


BOOKSELLER     AND     STATIONER 


The  ordinary  fan  motor  can  be  used  to  good  advan- 
tage, and  one  can  save  power  rates-  by  attaching  a  wire 
i  mm  one  of  the  electric  lamps.  The  fan  motor  will  run 
any  light  display  arid  is  to  be  found  in  nearly  every  book 
and  stationery  store  if  power  is  to  be  had  in  the  town. 

Show  cards  are  the  chief  factor  in  making  prices  pro- 
minent, and  to  the  writer's  mind  for  planning  a  nice  win- 
dow they  are   indispensable. 

Suggestions  for  Windows. 

Don't  overcrowd  your  window. 

Don't  depend  too  much  on  fixtures. 

Don't  wait  until  Saturday  to  wash  your  windows. 

Don't  let  your  window  displays  get  dusty  and  stale. 

Don't  neglect  to  have  neat,  attractive  show  cards. 

Don't  forget  that  the  keynote  of  a  good  display  is 
simplicity. 

Don't  forget  that  dirty  windows  shut  out  trade  as 
well  as  light. 

Don't  put  in  freak  displays  that  have  no  connection 
with  your  business. 

Don't  stick  to  one  style  of  trimming.  Branch  out. 
"Variety  is  the  spice  of  life." 

Don't  allow  your  window  display  to  shut  off  the  view 
of  the  inside  of  the  store. 

Don't  forget  that  the  window,  like  newspaper  adver- 
tising, is  intended  to  bring  results. 

Don't  ever  dress  the  window  for  any  purpose  other 
than   as  a  means   of  advertising  your  goods. 

Washing  Windows. 

It  often  happens  that  a  window  display  is  spoiled  by 
the  glass  of  the  windows  not  being  cleaned  properly.  The 
washing  of  windows  is  a  job  that  is  often  v  cvved  with 
apprehension,  because  sometimes,  no  matter  how  much 
labor  is  expended  on  them  they  will  no!'  appear  as  clear 
as  they  should  be.  There  is,  of  course,  as  in  everyilmi" 
else,  the  right  and  the  wrong  way  to  wash  windows,  and 


the  following  plan  is  given  by  an  authority  who  vouches 
for  its  effectiveness.  Choose  a  dull  day,  or  at  least  a 
time  when  the  sun  is  not  shining  on  the  windows,  or 
otherwise  the  window  will  be  dry  streaked  no  matter 
how  much  it  will  be  rubbed.  Take  a  painter's  brush  and 
dust  the  windows  inside  and  out,  washing  all  the  wood- 
work inside  before  touching  the  glass.  The  latter  must 
be  washed  slowly  in  warm  water  diluted  with  ammonia — 
do  not  use  soap.  Use  a  small  cloth  with  a  pointed  stick 
to  get  the  dust  out  of  the  corners,  and  wipe  dry  with  a 
small  piece  of  cotton  cloth — do  not  use  linen,  as  it  makes 
the  glass  linty  when  dry.  Then  polish  with  tissue  paper 
or  old  newspaper.  You  will  find,  says  this  authority, 
that  this  can  be  done  in  half  time  taken  when  soap  is 
used  and  the  result  will  be  brighter  windows.  This  plan 
is  worth  trying  by  those  who  find  it  a  difficult  problem 
to  get  the  glass  looking  bright. 


New  Book  Partnership. 
Ottawa,  March  9. — A  partnership  between  two  well 
known  and  experienced  book  and  stationery  men  has  just 
been  consummated.  The  interested  parties  are  C.  H. 
Thorburn  and  Geo.  F.  Abbott.  The  former  has  conducted 
a  book  and  stationery  business  successfully  for  the  last 
quarter  of  a  century,  and  Mr.  Abbott  managed  the  James 
Ogilvy  business,  which  stock  last  spring  was  purchased  by 
James  Hope  &  Sons.  Both  gentlemen  are  well  fitted  to 
give  the  public  every  consideration  and  as  an  innovation 
have  started  a  department  of  Canadian  Books,  which 
they  will  hereafter  feature.  Their  first  catalogue  has 
been  issued,  and  as  a  result  several  good  orders  were  re- 
ceived. In  a  few  weeks  this  firm  will  have  on  exhibition 
some  old  engravings  of  the  early  days  of  Ottawa. 
Thorburn  &  Abbott,  as  the  new  firm  will  be  known,  will 
be  found  live  business  men  with  keen  commercial  progres- 
siveness. 


ASSORTED  STATIONERY   WINDOW   DISPLAY  -  DRESSED  BY  A.  E.  JACKES,  OF  WARWICK  BROS,  &'RUTTER. 


A   Canadian  Rambler  Among  the  Book   Publishers  of  Old  London 

The  Impressions  of  a  Traveler  From  Canada — Some  British  Publishing  Houses  and  Their  Pub- 
lishers— The  English  Bookseller  and  His  Shop  —Trade  Conditions  in  the  Old  Country — The 
Second-Hand  Bookman. 

By  W.  A.  Craick. 


"Come,"  said  the  manager  of  the  London  office  of 
the  Bookseller  and  Stationer,  "and  I  will  show  you 
Paternoster  Row.  Then  you  will  be  able  to  hunt  out 
most  of  the  publishers  yourself." 

We  plunged  into  the  turmoil  of  Fleet  Street,  that 
famous  thoroughfare  on  which  so  many  of  the  great  me- 
tropolitan newspapers  have  their  offices,  and  proceeded 
towards  Ludgate  Hill  and  St.  Paul's  Cathedral.  Pater- 
noster Row,  the  home  of  so  many  of  the  publishers,  runs 
parallel  to  Ludgate  Hill  right  under  the  shadow  of  the 
great  cathedral.  It  is  a  narrow  lane  in  reality,  with 
roadway  scarce  wide  enough  for  a  single  vehicle.  Yet  as 
you  enter  its  dingy  precincts  you  are  at  once  aware  that 
you  are  on  historic  ground,  a  district  made  famous  for 
many  years  by  the  presence  there  of  the  publishers.  There 
you  will  see  Amen  Corner,  where  the  Oxford  University 
Press  building  stands.  Near  by  is  the  London  office  of 
Thomas  Nelson  &  Sons.  Still  farther  on  comes  Long- 
mans, Green  &  Co.  But  the  publishers  have  scattered 
pretty  much  from  this  neighborhood  now  and  it  is  no 
longer  possible  to  say  that  Paternoster  Row  contains  the 
majority  of  them. 

A  Visit  to  St.  Paul's  House. 
Quite  near  Paternoster  Row  is  Warwick  Square,  a  small 
court  surrounded  with  buildings.  On  the  left  side  of  the 
entrance  is  St.  Paul's  House,  the  headquarters  of  Hodder 
&  Stoughton.  It  was  to  Mr.  J.  E.  Hodder  Williams, 
managing  director  of  this  firm,  that  I  paid  my  first  visit. 
Mr.  Williams  received  me  very  cordially  in  his  private 
office  where  a  cheerful  fire  in  the  grate  served  to  dispel 
some  of  the  outer  dampness.  A  young  man  with  glasses, 
he  has  the  appearance  of  a  keen,  shrewd  business  man 
and  such  he  has  proved  to  be,  as  his  brother-publishers 
will  tell  you.  He  is  greatly  interested  in  Canada  and 
seems  to  be  well  posted  on  conditions  here.  According  to 
Mr.  Williams,  there  is  to  be  a  great  development  in  six- 
penny novels.  He  sees  a  growing  demand  for  them  which 
is  going  to  interfere  seriously  with  higher-priced  fiction. 
Magazine  business  is  declining  ;  the  cheap  weeklies  taking 
the  place  of  the  old  favorites.  However,  publishing  in 
general  is  flourishing. 

A  Hive  of  Industry. 

Leaving  St.  Paul's  House,  I  betook  myself  to  La 
Belle  Sauvage,  the  home  of  Cassell  &  Co.  This  is  a  very 
interesting  place  indeed.  While  most  of  the  publishers  do 
their  printing  outside  London,  or  at  least  away  from  the 
busy  centre  of  things,  Cassell  &  Co.  still  retain  their 
huge  printing  plant  right  beside  crowded  Ludgate  Hill. 
Entering  through  a  narrow  lane  and  leaving  the  noise  and 
turmoil  of  the  street  behind,  the  visitor  finds  himself  in 
a  long  courtyard,  round  which  are  ranged  the  various  of- 
fices which  make  up  this  great  business. 

I  had  an  appointment  to  see  Mr.  Spurgeon,  the  gen- 
eral manager,  who  is  so  well  known  in  Canada  through 
his  frequent  visits  to  this  country,  but  to  my  disappoint- 
ment I  found  that  he  was  on  the  sick  list.  I  had  the 
pleasure  of  meeting,  however,  Mr.  J.  Walter  Smith,  the 
managing  editor.  Mr.  Smith  is  an  American  and  a  gra- 
duate of  Harvard,  but  he  has  been  with  Cassell  &  Co. 
long  enough  to  have  become  quite  acclimatized.  He  too 
knows  Canada  very  well  and  was  interested  in  hearing 
about  developments  over  here.  I  was  given  a  birdseye 
view  of  the  printing  plant  from  one  of  the  upper  galleries 


and  quite  a  sight  did  it  present  with  its  rows  on  rows  of 
presses  in  all  stages  of  action. 

A  Dignified  Old  Publisher. 
In  a  fine  large  room,  well-furnished  and  comfortable, 
with  a  view  out  over  the  embankment  and  river,  I  found 
Mr.  T.  Fisher  Unwin.  Mr.  Unwin  is  a  well-groomed  old 
gentleman,  very  kindly  in  manner  and  also  much  interest- 
ed in  Canada.  He  is  the  English  publisher  of  Robert  W. 
Service's  works,  and  was  anxious  to  hear  all  he  could 
about  that  author's  new  story,  which  is  not  to  be  pub- 
lished in  the  United  States  or  England  until  the  spring. 
Like  all  the  other  publishers  whom  I  met  Mr.  Unwin 
seemed  to  desire  to  get  in  touch  with  Canadian  authors. 

An  Author-Publisher. 
Mr.  John  Buchan,  who  manages  the  London  office  of 
Thomas  Nelson  &  Sons,  and  whom  I  visited  one  afternoon, 
is  an  author  as  well  as  a  publisher  and  has  had  quite  a 
career.  He  is  an  Oxford  man.  who  became  a  lawyer,  and 
then  went  to  South  Africa  as  private  secretary  to  Lord 
Milner.  While  at  Oxford  he  published  a  novel  and  since 
then  he  has  written  several  stories  by  way  of  diversion. 
He  is  still  quite  a  young  man  and  very  successful  in  his 
business  life.  Nelson  &  Sons  is  now  managed  by  Mr.  G. 
i\l.  Brown,  of  Edinburgh,  who  is  a  son  of  the  late  Hon. 
George  Brown,  once  premier  of  Canada.  The  head  office 
and  plant  is  located  in  the  Scottish  capital. 

An  Old  Friend. 

It  was  a  pleasure  to  have  a  chat  one  day  over  the 
regulation  cut  of  afternoon  tea  with  Mr.  F.'H.  Bailey, 
of  the  Religious  Tract  Society.  Mr.  Bailey  needs  no  in- 
troduction to  the  Canadian  trade,  for  he  visits  Canada 
every  spring.  The  R.T.S.  have  a  fine  large  building  on 
Kouverie  Street,  just  off  Fleet  St.  Mr.  Bailey  was  look- 
ing forward  to  his  next  visit  to  Canada. 

I  had  hoped  to  have  a  chat  with  Mr.  Heinemann,  the 
president  of  the  Publishers'  Association  but  he  was  too 
busy  to  see  me.  However  I  had  a  talk  with  the  second 
in  command,  Mr.  Sydney  Pauling.  Through  him  I  was 
privileged  to  meet  Mr.  William  De  Morgan,  whose'  books 
they  publish,  and  this  visit  to  the  venerable  author  was 
among  the  most  interesting  of  my  London  experiences. 
Owing  to  his  aversion  to  publicity  of  any  description,  I 
am  prevented  from  saying  anything  about  this  visit. 

The   English   Bookstore. 

To  a  booklover,  the  London  bookstore  is  a  never-end- 
ing source  of  delight.  The  supply  of  books  is  so  exten- 
sive and  they  are  arranged  so  conveniently  for  inspection 
that  one  is  naturally  attracted  to  them  at  every  oppor- 
tunity. All  the  bookstores  have  outside  shelving  on 
which  the  latest  books  are  to  be  found.  The  show  win- 
dows are  usually  filled  with  shelving  and  the  books  are 
ranged  so  that  the  backs  can  be  seen  by  the  passer-by. 
It  is  quite  common  to  see  people  standing  in  front  of  the 
shop,  either  examining  the  books  on  the  outdoor  shelves 
or  looking  at  the  titles  in  the  windows.  Inside  the  stores 
are  without  counters  and  are  filled  with  shelving  to  which 
the  customer  has  free  access.  Of  course  these  bookstores 
sell  nothing  but  books.  There  is  perfect  freedom  for  any- 
one to  enter  one  of  these  shops  and  spend  as  much  time 
as  he  may  desire  browsing  around  among  the  books. 

That  Londoners  spend  lots  of  money  for  books  is  ap- 
parent from  the  number  and  extent  of  the  bookstores. 
The  Times  Book  Club  arid  Mndie's  on  Oxford   Street-  are 


u 


BOOKSELLER  AND  STATIONER 


both  huge  places  of  department  store  size  and  there  are 
many  more  shops  of  lesser  size  All  of  them  are  well- 
stocked.  Series  of  books  such  as  Everyman's  Library,  the 
Nelson  sevenpennies,,  etc.,  are  to  be  seen  in  great  quan- 
tities in  the  bookstores  and  they  sell  well.  There  seems 
to  be  a  great  market  for  reprints  of  all  sorts. 

Second-hand   Books. 

Charing  Cross  Road  with  its  rows  of  second-hand 
bookstores  is  one  of  the  sights  of  London  and  it  is  quite 
conceivable  for  one  entering  this  street  in  the  neighbor- 
hood of  these  stores  to  forget  both  time  and  space  in  in- 
specting them.  There  are  the  usual  tables  containing  bar- 
gains outside  the  doors,  with  the  usual  crowd  of  people 
examining  them.  The  windows  are  filled  with  sets  of 
books,  mostly  handsomely  bound  and  probably  secured  at 
the  sale  of  some  library.  These  are  all  ticketed  with 
price-tags.  There  you  see  all  sorts  and  conditions  of 
books.  There  must  be  a  good  deal  of  dealing  in  these 
second  hand  wares,  as  there  are  an  astonishing  number  of 
shops,  all  filled  full  of  books. 

There  are  second-hand  shops  in  other  parts  of  the  city 
as  well  but  the  centre  of  the  trade  is  Charing  Cross 
Road.  Barrow  dealers,  I  did  not  see,  but  I  understand 
that  they  are  to  be  found  in  some  thoroughfares.  As  they 
are  not  as  a  rule  so  well  posted  on  the  value  of  books, 
bargains  may  sometimes  be  discovered  among  their  bar- 
rows. 

A  Visit  to   Nelsons. 

When  I  went  to  Edinburgh  it  was  with  the  determina- 
tion to  see  the  plant  of  Thomas  Nelson  &  Sons,  of  which 
I  had  heard  great  reports.  Mr.  Brown  was  kind  enough 
to  invite  me  to  go  over  it  with  him.  It,  and  the  general 
offices  as  well,  are  located  on  the  outskirts  of  the  city, 
directly  under  the  shadow  of  famous  Arthur's  Seat  It 
is  a  grand  site  for  the  purpose.  The  entire  plant,  which 
is  01  enormous  extent,  is  on  the  ground  floor,  all  the 
buildings  being  but  one  storey  in  height.  As  I  passed 
through,  the  place  presented  a  scene  of  great  activity. 
They  have  up-to-date  machinery  installed,  some  of  it  of 
American  make,  and  their  processes  are  of  the  most  mo- 
dern sort.  I  could  readily  understand  that  they  could 
produce  books  there  at  small  cost. 

Mr.  Brown  is  a  tall  man,  middle-aged,  very  quiet  and 
unassuming  in  manner.  He  was  born  and  educated  in  Can- 
ada and  knows  the  country  well.  He  has  the  reputation 
among  the  British  trade  of  being  one  of  the  most  pro- 
gressive of  the  publishers  over  there.  A  recent  interest- 
ing development  of  their  business  is  the  publication  of 
books  in  French  and   German.    These  are  similar  in  form 


BOOKSELLER  AND   STATIONER  IMPROVING 
ALL  THE  TIME. 

Trail,   B.C.,   February   9th,    1111 1 
The  MacLean  Publishing  Co., 
Toronto,   Ontario. 
Gentlemen  : — Enclosed  find  $3.00  for  three  years' 
subscription  to  Bookseller  and  Stationer.    I'm  a  lit- 
tle late  in  attending  to  this,  but  am  paying  a  year 
in  advance,  which  will  no  doubt  please  you. 

I  am  pleased  to  note  that  your  paper  is  improv- 
ing all  the  time  and  your  special  numbers  are  "a 
thing  of  beauty  and  a  joy  forever,"  but  I  sometimes 
can't  help  thinking  that  you  are  devoting  too  much 
time  to  appearance  and  are  trying  to  make  it,  artis- 
tic, so  much  so  that  I,  an  old-timer,  seem  to  feel 
that  an  old  friend  has  left  me,  and  a  new  one  .is 
trying  to  take  the  old  one's  place. 

F.  W.  WARREN. 


to    the  sevenpennies,    and    are    selling    remarkably    well    on 
the    continent. 

The  News  Stands. 
News  stands  are  a  great  institution  in  the  old  coun- 
tiv.  They  are  nearly  all  controlled  by  one  or  two  large 
houses,  W.  H.  Smith  &  Son  being  the  most  notable. 
These  stands  are  to  be  found  in  practically  all  railway 
stations  no  matter  how  small,  and  in  addition  to  papers 
and  magazines  they  sell  books  as  well.  They  are  very  at- 
tractively arranged  and  draw  travelers  to  them  irresist- 
ibly. An  immense  trade  is  done  over  their  counters.  Lon- 
doners travel  a  great  deal  and  there  is  a  constant  stream 
of  people  passing  through  the  stations,  so  that  they  have 
a  good  field  to  draw  from. 

One  Reason  for  Success. 

One  reason  for  the  success  of  the  book  trade  in  Eng- 
land is  to  be  found  in  the  existence  of  a  large  moneyed 
leisure  class.  These  people  are  great  supporters  of  the 
publishers.  They  buy  and  read  books  either  for  the  joy  of 
reading  or  else  to  be  in  the  style.  A  man  moving  about  in 
cultured  circles  must  be  able  to  talk  intelligently  about 
the  latest  book.  When  I  was  in  London,  Monypenny's 
"Disraeli"  was  published  and  it  was  the  commonest  thing 
to  hear  this  book  discussed.  You  would  overhear  men 
talking  about  it  on  the  trains.  You  would  catch  conver- 
sations about  it  in  the  clubs.  What  wonder  that  the  book 
sold  when  it  was  thus  advertised  and  what  wonder  that 
English  publishers  find  it  profitable  to  publish  such  books. 
Anything  savoring  of  politics,  either  past  or  present,  is 
sure  to  sell. 

The  Circulating  Libraries. 

Though  1  did, not  come  into  contact  with  the  circulat- 
ing libraries,  yet  I  heard  enough  about  them  to  realize  that 
they  were  a  most  important  factor  in  the  English  book 
trade.  There  is  a  sufficient  demand  from  the  libraries  for 
the  average  novel  to  make  it  worth  the  publisher's  while 
to  bring  it  out.  This  means  a  great  deal  and  it  has  lead 
to  the  publication  of  a  large  number  of  inferior  novels. 
Books  can  be  produced  so  cheaply  in  England  that  it  does 
not  require  the  sale  of  many  copies  to  pay  for  the  cost 
of  publication.  A  publisher  can  then  make  up  quite  a  long 
list  of  novels  and  dispose  of  them  profitably.  To  get  to- 
gether such  a  list  he  must  needs  include  some  pretty  poor 
material. 

The  Literary  Columns. 

To  see  what  an  important  part  books  play  in  the  life 
of  Englishmen,  one  need  only  look  over  copies  of  the  daily 
papers.  No  paper  of  any  importance  is  without  its  liter- 
ary column  and  this  column  does  not  appear  at  weekly 
intervals,  but  every  day.  In  many  cases  it  occupies  an 
entire  page  of  the  paper.  When  books  of  importance  ap- 
pear they  are  reviewed  by  men  of  note.  Monypenny's 
"Disraeli"  was  reviewed  in  one  London  paper  by  Viscount 
Morley.  All  this  must  have  a  great  influence  on  the  book 
trade,  for  it  creates  a  bookish  atmosphere  every  where 
one  turns.  London  publishers  also  spend  a  lot  on  adver- 
tising, by  which  they  supplement  the  publicity  given  by 
the  reviews.  There  are  quite  a  number  of  purely  literary 
papers,  such  as  Mr.  James  Milne's  "Book  Monthly," 
which  contain  nothing  but  news  of  the  book  world  and 
these  are  well  supported  by  the  publishers. 

I  had  the  pleasure  of  meeting  several  other  British 
publishers  while  in  London,  all  of  whom  expressed  the 
greatest  interest  in  Canada,  looking  to  it  as  a  field  for 
future  development. 


G.  Oliver  Anderson,  representing  George  C.  Harrap 
&  Co.,  publishers,  London,  Eng.,  is  touring  Canada  in 
the  interest  of  his  firm,  and  showing  samples  of  their 
educational,   art  and  general   book  publications. 


The  Splendid  New  Store  of  Maritime  Bookseller  and  Stationer 

New  Premises  of  E.  G.  Nelson  &  Co.,  St.  John,  Described — Arrangement  of  Stocks — Reserve 
Space  and  Toy  Displays — Artists'  Materials  and  Photographic  Supplies  Prominent  Depart- 
ments. 


Among  the  important  business  changes  in  Saint  John, 
N.B.,  during  the  year  just  past  was  the  removal  of  E.  G. 

Nelson  &  Co.,  booksellers  and  stationers,  from  the  cor- 
ner of  King  and  Charlotte  Streets  to  their  new  store  at 
56  King  Street.  The  new  stand,  a  four-storey  brick 
structure,  20  feet  front  by  85  feet  in  length,  was  entirely 
remodelled   and   fitted   with  all   modern   improvements,   so 


E.  G.  NELSON  &  CO.S  NEW  STORE 

that  it  is  now  a  most  attractive  store  both  from  an  ex- 
terior and  interior  viewpoint. 

The  main  floor  is  fitted  with  a  Pollard  plate  glass 
front  and  vestibuled  entrance.  The  walls  are  painted 
white  and  the  ceiling   is    sheathed     in  steel  and   painted 


white.  Roomy  glass-fronted  wall  cases  with  drawers  in 
the  base,  occupy  both  walls.  In  the  cases  along  the  right 
wall  are  displayed  books  of  current  literature,  Everyman's 
Library,  poets,  Bibles  and  miscellaneous  books  and  school 
books,  office  stationery  and  artists'  materials.  At  the 
left  are  shown  photographic  supplies,  society  stationery, 
blank  books  and  miscellaneous  publications.  A  stairway 
at  the  left  leads  to  the  second  floor  and  at  the  rear,  on 
the  right,  is  the  office. 

A  large  silent  salesman  showcase  occupies  a  promi- 
nent place  directly  across  the  front  of  the  store  and  back 
of  this  fixture  are  showcases  for  pens,  pencils,  fancy 
goods,  and  tables  for  magazines  and  books.  A  cash  regis- 
ter is  placed  in  a  convenient  position. 

The  three  upper  floors  are  utilized  for  reserve  stock 
and  during  the  Christmas  season  the  second  floor  was 
used  for  a  special  salesroom  for  toys  and  fancy  goods. 

The  business  of  E.  G.  Nelson  &  Co.  was  established 
in  1880  at  the  corner  of  King  and  Charlot.te  Streets  and 
continued  there  until  the  removal  in  April,  1910,  to 
the  new  stand.  J.  Edmund  Secord  entered  into  the  part- 
nership in  1893  and  on  the  death  of  Mr.  Nelson,  ten  or 
twelve  years  ago,  he  succeeded  to  the  business. 

Mr.  Secord  states  that  the  Christmas  trade  last  sea- 
son was  very  satisfactory  and  in  fact  throughout  the  year 
business  had  been  exceptionally  good.  They  had  handled 
more  goods  than  in  any  previous  year  and  were  well 
pleased  with  their  new  location. 

The  firm  has  for  many  years  made  a  specialty  of  ar- 
tists' materials  and  photographic  supplies,  being  the  only 
booksellers  in  St.  John  to  stock  these  goods.  An  im- 
portant adjunct  to  the  business  in  connection  with  the 
photo  supply  department  is  the  developing  and  printing 
which  is  carried  on  through  the  store.  By  looking  after 
this  branch  of  the  work  they  not  only  make  a  profit 
therefrom,  but  hold  their  patrons  from  securing  supplies 
from  other  dealers  in  these  goods. 

The  accompanying  illustrations  give  a  good  idea  of  the 
new  store's  size  and  interior  display. 


Alberta  Booksellers  Association 

New  Trade  Organization  Formed  in  the  West — 
To  Promote  Booksellers'  and  Stationers'  Inter- 
ests and  Friendly  Co-operation  —  Enthuiastic 
Meeting — Trade  Matters  Discussed. 

Calgary,  March  15. — At  a  meeting  held  in  this  city 
to-day  at  which  representative  booksellers  and  stationers 
from  all  over  the  province  were  present,  "the  Alberta 
Booksellers'  and  Stationers'  Association"  was  formed 
for  the  purpose  of  promoting  the  interests  of  its  mem- 
bers and  to  secure  friendly  co-operation  among  them. 
This  is  the  only  association  of  its  kind  west  of  Ontario. 

The  position  of  honorary  president  went  to  the  Dean 
of  the  Stationery  trade  of  Alberta,  Mr.  J.  C.  Linton,  of 
this  city,  who  has  a  record  in  this  province  of  over 
twenty-five  years,  a  long  time  as  things  go  in  the  west. 
The  presidency  went  to  Mr.  H.  W.  B.  Douglas,  of  Ed- 
monton, while  Mr.  F.  E.  Osborne,  of  this  city,  was 
chosen  secretary-treasurer.  These  gentlemen  will  ha\'e 
associated  with  them  as  an  executive  committee,  Messrs. 


16 


BOOKSELLER    AND     STATIONER 


D.  J.  Young  and  L.  C.  Wilson,  Calgary;  J.  G.  Robert- 
son, Lethbridge  ;  C.  S.  Pingle,  Medicine  Hat,  and  W. 
J.  Stephenson,  lied  Deer.  With  such  a  personel  in  the 
executive,  the ,  success  of  the  association  is  already  as- 
sured. 

Many  live  subjects  were  taken  up  at  a  meeting  held 
after  the  formation  of  the  association,  but  three  were  of 
outstanding  importance.  One  was  that  pressure  should 
be  brought  to  bear  upon  the  Education  Department  of 
the  province  to  insure  the  earlier  publication  of  the  books 
authorized  for  the  fall  term.  Last  year,  these  lists  were 
not  given  out  until  the  middle  of  July,  which  considering 
the  fact  that  Alberta  is  a  month  away  from  her  base 
of  supplies  by  freight,  and  that  some  of  the  country 
schools  open  the   first  week  of   August,   is  altogether  too 


yond  his  control.  This  abuse  will  be  put  before  the  pub- 
lishers concerned  in  a  pointed  way  and  it  is  hardly  likely 
that  they  will  care  to  go  counter  to  the  unanimous  wish 
of  the  Alberta  trade  so  strongly  expressed. 

The  other  point  taken  up,  and  which  concerns  the 
entire  trade  in  Canada,  but  more  particularly  the  trade 
from  Winnipeg  to  the  Coast,  is  the  matter  of  freight 
rates.  Up  to  some  five  years  ago,  books  were  considered 
as  in  the  same  classification  as  stationery  and  could  be 
shipped  in  a  mixed  car  of  stationery  and  receive  the  car 
rate.  Since  that  time,  however,  mainly  through  the  in- 
strumentality of  one  publisher  who  wished  to  send  a 
couple  of  cars  to  the  west  (a  privilege  which  it  is 
doubted  if  he  has  had  occasion  to  use  twice  since),  books 
were  put  in  a  separate  class  by  themselves  and  to  obtain 


INTERIOR    OF    E.    G.    NELSON  '&    CO.'S    STORE    AT    ST.    JOHN 


short  a  notice.  An  endeavor  will  be  made  to  get  the 
department  to  publish  these  lists  no  later  than  May  1 
of  each  year. 

Another  thing  which  came  in  for  adverse  criticism, 
and  which  was  condemned  in  a  strong  resolution  passed 
unanimously,  was  the  habit  a  few  publishers  have  of  re- 
stricting their  output  to  some  firm  in  the  middle  west, 
who  simply  act  as  a  go-between  between  the  publisher 
and  the  retailer  for  which  they  collect  the  go-between's 
usual  toll.  The  indignation  over  this  toll  was  not  so 
great,  bad  as  it  is  when  one  considers  how  little  the 
school  discount  will  bear  splitting  up  with  a  freight  rate 
to  Alberta  points  of  over  three  cents  a  pound,  but  with 
it  is  the  poor  service  rendered  by  the  aforesaid  firms  in 
their  inability  to  supply  the  books  which  they  have 
"tied-up."  And  of  course,  the  retailer  has  to  bear  the 
whole  abuse  heaped  upon  them  by  she  public  who  clamor 
for  books  which  the  retailer  cannot  supply  for  reasons  be- 


the  car  rate  now,  one  must  bring  in  a  solid  car  of  books, 
whole  abuse  heaped  upon  them  by  the  public  who  clamor 
why  a  blank  book  should  take  the  car  rate,  and  a  print- 
ed book  of  the  same  shape,  size  and  value  not  be  entitled 
to  it,  is  more  than  the  ordinary  man  can  see,  and  this 
association  intends  to  bring  this  matter  before  the  Rail- 
way Commissioners  in  the  hope  that  the  old  classifica- 
tion  may   be   reverted   to. 

In  this  connection  the  secretary  of  the  association 
states  he  would  be  glad  to  hear  from  any  retailer  from 
Winnipeg  west  or  from  any  publisher  who  would  be  will- 
ing to  lend  a  hand  toward  this  accomplishment. 


At  McKay  Bros,  store  at  Ailsa  Craig,  Ont.,  an  add- 
ing machine  is  on  exhibition  as  an  adjunct  to  their 
office  devices.  Mr.  McKay  demonstrates  it  to  any  who 
may  be  interested. 


BOOKSELLER    AND     STATIONER 


17 


* 


[*1 


UllklT'C   Round 

nun    d  pointed 


RECEIVED  THE  ONLY 


PENS 


THEY 

DON'T 

ICHATCH,    BLOT 


OH  SPURT 


COLD   MEDAL 

AWARDED   TO   STEEL   PENS   AT   ST.    LOUIS    FOR 


THEY 

DO 

WRITE    RIGHT 
WEAR    LONQ 


EXCELLENCE  OF  MANUFACTURE 
AND  SUPERIORITY  OF  FINISHED   PRODUCT 


FOR  GENERAL  WRITING 


No.  IB.  GIGANTIC— Firm  action.    Exception- 
ally durable  writing  pen.    80  cents. 


THEY  ARE  THE 

RESULT  OF  OUR  PROCESS  OF 

ROUNUING  THE  POINTS 


FOR   STUB  WRITING 


Itribunestub  I 

•ROmiOPOINTEOPEHS    y 


No 


70.      TRIBUNE    STUB  —  Medium   broad 
points,  stiff  action,  new.     80  cents. 


* 


No.  700.     COURIER    PEN  — Medium  points. 
For  general  writing.    80  cents. 


No.  7.    TRIBUNE  PEN— Medium  points.  Very 
popular  for  general  writing.    80  cents. 


No.  97.    FALCON  PEN-Medium  fine  points. 
Made  in  colors,  white  or  bronze.    65  cts. 


q@  MERCANTILE  ] 

No.  10.    MERCANTILE— In  white  or  bronze. 
Fine  pen  for  general  purposes.    75  cents. 


No.  57.    BANKING- In  white  or  bronze.    A 
popular  general  writing  pen.    75  cents. 


27.     JOURNAL     PEN  —  Medium   points. 
Good  business  pen,  new.    76  cents. 


No 


No.  42.  RIGID— Very  firm  action.  Exten- 
sively used  by  Banks  and  business 
houses.    76  cents. 


No.  9.    "H"or  HOMER  PEN— Medium  points. 
For  general  writing,  new.    80  cents. 


No.  46.      ELASTIC— M-edium    point,    springy 
action.    75  cents. 


No.   64.     STRAND    PEN  — Elastic   action. 
Medium  fine  points.    76  cents. 


No.  24.  LEDGER— Ideal  Pen  for  bookkeep. 
ing,  correspondence  and  card  entries. 
Fine  point,     80  cents. 

No.  4.     ARROW— 75  cents 


TURNED  UP  POINTS  AND 
MANIFOLD   PENS 


No.  16.  SPEAR  POINT  PEN— Medium  fine 
point,  long  nib,  flexible  action.  A  very 
desirable  pen.    75  cents. 


No.  6.    SPEEDAWAY  PEN-Turned  up  point, 
rigid  action  ;  holds  plenty  of  ink.   75  cts. 


©m    C.HOWARD  HUNTPENC?\ 
ST    RAPID  WRITER       1 

u'rOuNDPOINTEOPE.Ng/ 

No.  86.    RAPID  WRITER— Turned  up  points. 
For  rapid  writing.    75  cents. 


■_  =  e.,.HUNTrc.» 
<&  m     RAPID  WRITER 

•»     "^  ROUND  POINTED  PENS 


No.  86  E.  F.     RAPID    WRITER  —  Turned    up 

point.    Finer  point  than  No.  86.    76  Cts. 


No.  513.    GLOBE— Point  dented,  like  a  half 
ball.    76  cents. 


Ilfcgfll 


.HUNT...™ 
K,'@TRIPLICAT0R 


No.  64.  TRIPLICATOR-Ideal  pen  formaking 
clear  carbon  impressions.  Extra  heavy 
steel.    $1.00. 


WARD  HUNT Plti Co    \ 
*NIFOLD  I 

ID  POINTED  PENS   / 


No.  74.    MANIFOLD  PEN— Very  desirable  for 
carbon  copies.     76  -cents. 


_    @    N529  M. 

\0rouudpcimte:dpeN5 


No.  29M.  MEDIUM  NIB— A  very  superior  pen, 
new.  Made  in  colors,  black  and  white. 
75  cents. 


No.  29B.  BROAD  NIB— A  very  superior  pen, 
new.  Made  in  colors,  black  and  white. 
76  cents. 


.  8.      DIPT   POINT— Very   desirable  for 
entering  figures.     Fine  point.    75  cents. 

.00 


No.  709.  COURIER  STUB  PEN  — Medium 
broad  points.  A  very  popular  stub,  new. 
80  cents. 


No.  420.  REGNUM  PEN— Medium  stub  points. 
Very  smooth  writing,  special,  new;  not 
made  of  steel.    $1.00. 


No.  65.  MANUSCRIPT  PEN— Popular  busi- 
ness stub  pen.  Medium  coarse  points. 
76  cents. 


No.  75.  QUILL  PEN— Medium  fine  stub.  Pop- 
ular with  those  who  like  the  old-fashion- 
ed goose-quill  effect.     75  cents. 

lC@  S  RECORDER 

■llr~     ~  ROUND  P0INTEDPENS_ 

No-  38.  RECORDER  PEN— Medium  broad 
points,  slightly  elastic.     76  Cents. 


.HOV/ARC  HUNT  TEH  Ob\ 

DISPATCH     <.,") 

0UN0POINTEO  PEN^  '       J 


No.  79.  DISPATCH  PEN— Broad  pointed  stub. 
Chocolate  color.  Superior  engrossing 
pen.    76  cents. 

■fla'jUulBE,, ..   ■  ■■  .     II  „ JSW  ■ 

<s  ..c.hoWarDhuiiTpEnCo     V 

^- -    5®  WORLD  ) 

^ ,    ,  ,,  XlROUMPPOIIirEDPEHS  J 

No.  26.  WORLD  PEN— Medium  stub  points. 
Very  smooth  writing.  Not  made  of  steel. 
75  cents. 


,/^r; 


»*C  d.HOWARD 


WARDHUNTrIncoN 

FERN     .       I 

NOPOIRTEDPENs/ 


No.  63.  FERN  PEN— Medium  broad  stub 
points.  Excellent  engrossing  pattern. 
76  cents. 


m 


HUNT'S     o 

OUND  POINTED  n 


No.  30.   ROUND  POINTED  STUB  PEN-Nickel- 

silver  plated,  embossed  K,  blued.  Most 
perfect  and  handsomest  stub  pen  made. 
$1.00. 

-CHOwrtnoHUNTpaiC* 
S@  VASSAR      J 

..        ROUND  POINTED  PENS/ 

No-  62.    VASSAR  PEN— Medium  fine  engross 
ing  points.    75  cents. 


*— '       oh.HUNTpenco    ■ 

S  PENNSYLVANIA 

I— '     ROUND  POIMTEDPEMS 


No. 


1681.     PENNSYLVANIA— New  Style   for 
general   commercial   use.       Long    nibs. 
75  cents. 
No.    18.     F.   NAT'L  SLANT— $1.00 


No.  26     SUN-$I 

Write  for   show    case   proposition,    "  The    Great   Time   Saver,"   to    our    sales    agents   for    Canada 
McFARLANE,   SON   &   HODGSON,   Limited,  MONTREAL 


m 


18 


BOOK  SELLER     AND     STATIONER 


m 


HUNT'S  ROUND  POINTED  PENS 

ALL  NUMBERS  SILVER  PLATED,  $1.00  PER  GROSS;  GOLD  PLATED,  $1.50 


FOR   SCHOOLS 


s?.s 


CD  '  i 


o 


c  °   . 

.sis 


-j.a  a 

«t  —  2 

£.5*3 


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A  a 

p.  p. 


o>  as 

""loco 


No.  400.    LETTERING  PENS-Seven  different  points.     $1.00  per  gross. 


filter   LETTERING  P£W\ 

IB  ©  400      J 


LETTERINGPEN\ 


Ink  Reservoir  for  Lettering  Pens. 


No.  102.  CROW  QUILL  PEN-Each  pen  in  a 
black  Japanned  Penholder.  One  dozen 
pens  and  one  dozen  holders  on  card. 
$5.00  per  gross. 


SPECIAL  STYLES 


No.  73.  LAUNDRY  — Firm  action.  Silver 
metal.  Made  expressly  for  marking 
linen,  etc.    $1.00. 


'  .  .  ■■   .t-^tt -mm 

.   C.H0WARDHUNTPENCO 

"J  @  MUSIC  WRITER 

m  ROUND  POINTED  PENS, 


.'MOO "S 

ER 

■m*J 


No.  71.  MUSIC  PEN— Three  points,  two 
slits.  A  perfect  pen  for  making  the  dash 
and  dot  in  music  writing.    $  1 .00. 


No.  107.  HAWK  QUILL  PEN  —  Extra  fine 
point,  more  stiff  than  No.  102  and  very 
durable.  Each  pen  in  a  black  Japanned 
Penholder,  and  one  dozen  holders  on 
card.     $5.00  per  gross. 


No.  43.  NUGGET— A  superior  metal  pen.  75c. 

•^IF     3®  AfrnsTPEji] 

No.  100.    ARTIST  PEN— Very  delicate  point. 
For  lithographers  and  map  drawers.  $1.00 


PO'JHDPDlnTEOFEHS 


3f\ 


No.  72.  TWO  LINE  RULING  PEN— Makes  two 
fine  lines  at  once  ;  largely  used  by  book- 
keepers and  others  for  ruling.    $t. 60. 


FOR  BANKS,  BUSINESS  COLLEGES  AND  FINE  WRITERS. 


£§©   E.Z.RITEiR 


No.  47.    E.  2.  RITER— Fine    point.     An   ex- 
ceptionally easy  action.    75  cents. 

j§@  FIRST  NATIONAL     J 

No.    1.    FIRST    NATIONAL  — Medium   points, 
very  popular  with  Banks.    80  cents. 


No.  96.  FINE  FALCON— Firm  points.  Between 
our  No.  97  and  95  in  action.     75  cents. 


No.  44.  GRAPHIC— In  white  or  blue.  The 
most  popular  general  writing  pen  made. 
76  cents. 


,  41.  EDDYST0NE— Extra  fine  point,  holds 
plenty  of  ink  and  is  a  very  desirable  pen. 
75  cents. 


No.  98.  STIFF  FALCON— An  extra  stiff  Falcon 
Pen,  medium  fine  point.  Metal  heavier 
and  more  durable  than  any  other  stvle  of 
Falcon.    Satisfaction  guaranteed.    76  cts. 


Ul@  DROOP  POINT      J 


No.  5.    0R00P   POINT— Rigid   action. 
clerical  pen.    76  cents. 


Good 


No.  232,  THE  BOURSE— Fine  point,  easy 
action.  One  of  the  best  general  purpose 
pens.     75  Cts. 


^."HaWARDHUNTPENrSX 

^©BULLETIN 


No.  45.    BULLLTiN  PEN-Medium  fine,  pleas- 
ant action.    76  cents. 


No.  59.  UNIVERSITY  PEN— Medium  fine,  new. 
Moderate  action,  very  popular.   75  cents. 


gc.K  H  UNIT  pen cT\ 
m©  UNIVERSITY     ) 

71ROUNO  POINTED  J 


No 


59  E.  F.  UNIVERSITY  PEN-Extra  fine 
point,  flexible  action.  Very  desirable 
for  Commercial  Colleges  and  expert 
work.    75  cents. 


No.  20.  CENTURY  PEN  —  Very  fine  points, 
new.  Elastic  action.  For  very  fine 
writing.    76  cents. 


'  C.HOWARD  HUNT  PEN  CO^N 

□©SUCCESS 


ROUND  POIHTED^ENS^ 


No.  17.    SUCCESS   PEN— Fine  point.    Moder- 
ate action,  excellent  for  figures.    76  cts. 


No. 


22.      EXTRA  FINE  — Elastic   action.    An 
ideal  pen  for  artistic  writers.    80  cents. 


^-^-flirTffm;^"''^'crHC,WARDML'NTPEHSo\ 

^jfflfflftca  "qcompanion     1 

No.  21.    COMPANION  PEN— For  fine  writing 
and  bookkeeping.     75  cents. 


—  C.  HOWARD 

OOIMPER 

^— 'SOUND  P0 


HUNT  PENCOA 

ERIAL      ) 

INTED PENS.y 


No. 


No 


No. 


No 


101.  IMPERIAL  PEN— Extra  fine  points, 
triple  elastic  action.  For  experts  only, 
where  they  desire  a  hair  line  and  heavy 
shading.     $1.00. 


96.     LADY   FALC0N- 

popular  with  ladies. 


Very 


99.     DRAWING 
$1  00. 


PEN — Extra   fine    points. 


3.    STATE— The  pen  of  pens  for  posting 
and  fine  figures.     75  cents. 

Write   for   show    case   proposition,    "  The   Great   Time   Saver,"    to    our   sales  agents   for    Canada 

McFARLANE,   SON   &    HODGSON,   Limited,  MONTREAL 


%-- 


w 


Retaileis  Should    Name    Prices  in  Every  Advertisement  They  Write 

Merchant  of  Long  Standing  Maintains  That  Cry  That  Competitors  Know  What  You  are  Doing 
Is  All  Folly — Quality  and  Information  Talks  With  Regular  Prices  are  the  Things  That  Count — 
Why  Big  Dealers  Have  Been  Successful. 

By  John  Henry  Johnson,  Jr. 


Just  as  you  have  been  paying  too  much  attention  to 
the  buying  as  opposed  to  the  selling  end  of  your  business 
so  also  have  you  overrated  the  influence  of  prices  in  reach- 
ing your  customers.  Yet  prices  should  be  fully  and  freely 
named  in  all  your  ads.  when  you  talk  of  specific  articles. 
Price  should  be  named,  plainly  though  simply. 

Again,  just  as  you  must  buy  right  and  yet  without 
devoting  all  your  thought  to  buying,  so  you  must  use  the 
price  argument  in  your  ads.  ;  but  note  that  I  say  use  it— 
which  is  very  different   from   abusing   it. 

When  you  get  down  to  valuo  you  strike  price,  which 
is,  of  course,  the  measure  of  value. 

What  I  am  trying  to  bring  out  is  the  need  of  plain 
price-naming  every  time  you  write  any  advertising  sug- 
gestion. 

An  Old  Excuse  Exploded. 

Right  here  I  want  to  touch  on  the  foolish  attitude  of 
some  merchants  towards  this  question  of  naming  prices. 
They  will  print  a  good  deal  of  stuff,  often  exaggerated 
and  fulsome  in  terms,  but  carefully  sidestep  the  price.  If 
you  ask  such  a  man  why  he  does  not  name  prices,  he  will 
tell  you  that  "he  is  not  going  to  tell  his  competitors 
about  his  business  !"  Talk  about  the  ostrich  and  his  fol- 
ly in  hiding  his  head  in  the  sand  !  No  competitor  is  like- 
ly ever  to  take  any  interest  in  the  alleged  advertising  of 
such  a  merchant,  because  the  ads.  will  never  attract  any 
particular  attention.  But  suppose  the  competitor  did 
want  to  find  out  about  the  price  of  any  article  in  your 
store,  you  know  he  would  have  no  particular  trouble 
about  it. 

Now  then  ;  since  he  can  ascertain  your  figures  any 
time  he  wants  to,  and  since  your  advertising  must  be 
good  before  you  get  him  at  all  interested,  why  not  tell 
your  2,000  or  3,000  potential  customers  all  about  your 
prices,  and  get  the  news  to  them  at  least  as  quickly  as 
it  can  go  to  your  competitors  ?  Your  neighbors — whom 
you  call  your  competitors,  (1)  have  their  own  business  to 
attend  to  ;  (2)  will  only  pay  attention  to  you  if  you  ad- 
vertise effectively  ;  and  you  can  well  afford  to  "forget 
them"  if  you  do  advertise  effectively,  since  then  their  at- 
tention will  not  harm  you  in  the  least,  but  will  actually 
do  you  good.  In  proportion  as  you  mind  your  own  busi- 
ness, and  they  fail  to  exclusively  mind  theirs,  will  your 
business   thrive   and   prosper. 

Devote  all  your  energies  to  getting  close  to  your  cus- 
tomers, and  posting  them  freely  and  fully,  and  prosperity 
will  follow,  provided  only  that  your  efforts  are  of  the 
right  quality.  In  other  words  :  "Keep  thy  shop  and  thy 
shop  will  keep  thee." 

Advertising  Different  Grades. 

Another  fallacious  notion  that  prevails  in  retail  adver- 
tising is  the  idea  that  regular  prices  will  not  prove  at- 
tractive. Thus  most  merchants  name  only  cut  prices,  or 
prices  on  cheap  articles  in  their  ads.,  when  they  name 
prices  at  all.  The  bargain  stores  do  this  kind  of  thing 
continually,  as  :  "76  cents  and  up."  Readers  become 
educated  to  the  true  inwardness  of  this  very  shortly  and 
comment  :    "Yes  ;  mostly  up  !" 

The  successul  advertiser  goes  the  other  way  round.  He 
describes  a  fine  article,  something  he  can  recommend  to 
his  best  trade,  and  then  names  the  lower  grades.  This 
stimulates  interest  in  his  best.  It  also  indicates  that  he 
is  up  at  the  front  in  stock,  ready  for  the  best  trade. 
Lastly  it  indicates  that  he  is  just  as  fully  prepared  for 
the  buyer  of    moderate  means  and     simple    requirements, 


and   thus   is   freed   from    the   possible    imputation   that   he 
only  carries  high-priced  goods. 

Best  to  Name  Regular  Prices. 
Special    prices   have   their    uses.    I    shall   take  up  that 
phase  of  the   question  at  some  future   time.    But   it  may 
be   said   as  a  general   rule   for   advertising    guidance,    that 


B00KL0VERS  OF  WINNIPEG 


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One  Set  of  Each  of  the  Above  Sett,  174  Volume*  in  all,  Publiibed  at  (522.00,  Can  be  Boagbt  it  Tbu  Sale  for  S20&.80 
Special  Notice  it.  Out-of-Clty  Customers-- To  give  our  itiousand.  ol  cutiomtn  *bo  rath  out  ol  ib*  cu>  ■>*  un*  cbioot  u 
ciiy  oiuomai-.  io  ikot  .otac  of  >btu  uit,  Loot  Dtvanct  o>  Telcgrapb  Qrdcn  may  bt  hoi  to  u  our  cipcoic  and  lb*  mi*  dnind  -HI  be  bald  uonl 
a  letief  -lib  rcnioaac*  cto  rcacb  ui  Om-of-Towo  Chtquci  own  bi.t  o,  nungc  added  Selling  ihcit  Mi  ■<  toch  a  ducoont  now  tt  for  cub  oaJy. 
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RUSSELL  LANG  <&  CO. 

The  University  Booksellers  Established  1880  Somerset  Building.  Winnipeg 


Kx-CEiMT    AD.  LOF    WINNIPEG    BOOKSELLERS    GiVING 
PROMINENCE  TO  PRICES. 

your  best  and  strongest  hold  lies  in  simply  naming  your 
regular  prices  on  every  article  you  advertise.  The  best 
stores  throughout  the  country  almost  uniformly  and  in- 
variably talk  quality  and  sell  at  their  regular  prices. 

The  theory  is  that  the  reader  wants  information,  the 
fullest  information  regarding  your  goods,  which  informa- 
tion includes  the  price  she  will  have  to  pay  for  a  given 
line  of  articles,  and  that  such  information  is  all  that 
practically  all  of  your  desirable  customers  want.  This 
plan  tends  to  eliminate  the  price  question  from  the  lead- 
ers' consideration  and  leads  them  to  prefer  you  to  others 
on  some  other  account.  It  raises  the  plane  of  your  con- 
sideration from  that  of  comparative  prices  to  that  of  ser- 
vice, promptness,  pleasing  address,  individual  preference  of 
jour  way  of  doing  things  over  a  less  acceptable  way  your 
neighbor  does  them.  This  plan  makes  it  a  question  of 
merchandizing,  instead  of  bargain  giving  ;  and  you  have 
{but  to  look  around  you  to  note  how  successful  the  plan  is. 
For  you  will  see  that  the  so-called  "exclusive"  stores, 
bidding  for  the  best  trade,  prosper  much  more  generally 
than  the  average  who  preach  only  price. 

® 

R.M.A.  Officers  for  1911. 

A.  M.  Patterson,  Brockville,  was  elected  president  of 
the  Ontario  Retail  Merchants  Association;  E.  T.  Steacy, 
Kingston,  was  moved  up  a  step  to  first  vice-president,  and 
A.  Weseloh,  of  Berlin,  was  selected  second  vice-president 
at  the  twelfth  annual  convention  held  at  Guelph  on  March 
2.  E.  M.  Trowern  was  re-elected  secretary,  and  M.  Moyer, 
treasurer.  The  next  convention  will  meet  in  Toronto 
during  the  second  week  in  February,  1912. 

® 
Address  by  Montreal  Bookseller. 

Montreal,  March  14. — "Miracle,  Mystery  ami  Moral- 
ity Plays"  was  the  subject  of  a  paper  given  at  the  St. 
James  Literary  Society  meeting  at  Montreal,  Thursday, 
Ma  it'll  !>.  by  A.  T.  Chapman,  who  delivered  a  most  inter- 
esting address,  which  showed  an  intimate  acquaintance 
with  the  literary  and  dramatic  aspects  of  these  plays  and 
their  influence  on  the  people  of  long  ago. 


20 


BOOKSELLER     AND    STATIONER 


British  Columbia  Companies'  Act 

Modification  May  Come  at  Early  Date — Toronto 
Publisher  Interviews  Provincial  Minister. 

That  the  British  Columbia  companies  aci  will  be  made 
less  drastic,  as  it  affects  companies  registered  outside  thai 

Province,  is  tl pinion  of  Henry   Button,  manager   for 

Canada  of  Cassell  ».\  Co.  He  had  just  returned  from  an  ex- 
tended business  trip  through  the  West,  and  found  con- 
ditions and  prospects  of  trade  very  good. 

'•When  in  Victoria,"  said  Mr.  Button  in  an  interview 
with  Bookseller  and  Stationer,  "1  took  up  this  matter 
with  the  Deputy  Attorney-General  and  the  Registrar  of 
Companies,  on  general  principles,  and  particularly  in 
regard  to  the  Act  as  it  affects  established  branches  of 
foreign  concerns  doing  business  in  Canada.  1  was  agree- 
ably surprised  at  the  sympathetic  and  courteous  treatment 
extended  in  submitting  my  arguments,  in  view  of  the  im- 
pression of  the  authorities  thai  is  felt  outside  the  Pro- 
vince in  regard  to  this  matter.  I  found  them  ready  and 
willing  to  listen  to  any  reasonable  argument  in  respect 
of  the  Act,  whether  for  or  against  it. 

"I  submitted  my  case  in  this  way:  As  the  Act  stands, 
a  house  similarly  situated  as  our  own,  is  called  upon 
to  pay  out  of  all  proportion  to  its  business  in  the  Domin- 
ion, let  alone  British  Columbia,  in  favor  of  competitive 
business  enterprises,  simply  because  we  are  trading  under 
the  name  of  the  head  office  of  our  own  house,  and,  we  are 
required  by  the  Act  to  pay  on  the  capital  of  the  company 
approximately  two  and  a  half  million  dollars,  and  not  on 
the  capital  incidental  to  the  adequate  working  and  devel- 
oping of  the  branch  itself.  I  suggested  that  established 
branches  of  foreign  concerns  in  Canada  should  be  taxed  on 
the  business  done  during  the  previous  year,  and  up  to  the 
lime  of  the  act  becoming  law,  plus  a  reasonable  margin  in 
reserve,  to  admit  of  development,  consonant  with  reason- 
able expectations,  with  a  minimum  of  say  $40,000.  This 
would  not  work  so  hard  against  any  one  house." 

As  it  is  now,  Mr.  Button  pointed  out,  under  the  act  a 
company  registered  in  Great  Britain,  France  or  any  other 
country  with  a  large  capital,  could  register  in  Canada 
with  a  nominal  capital  and  have  all  the  capital  of  the 
whole  concern  behind  it  here,  and  this  company  with  the 
nominal  capital  would  only  have  to  pay  a  nominal  fee  in 
British  Columbia,  whereas  if  the  original  company  frank- 
ly stated  that  it  desired  to  do  business  in  British  Col- 
umbia with  its  whole  capital  behind  it,  but  really  only  em- 
ploying a  small  sum  here,  the  fee  was  immediately  raised 
by  British  Columbia  to  several  hundred  dollars,  lie  also 
said  that  a  private  party  with  more  capital  even  than  a 
company  could  come  into  the  province  with  all  the  capital 
ami  appliances  of  his  British,  French  or  other  country 
business  behind  him,  and  not  have  to  pay  any  license  fee 
while  using  the  full  credit  of  his  business  in  the  province. 

'"On  the  face  of  it,"  continued  Mr.  Button,  "such 
legislation  is  unfair,  and  I  have  reason  to  believe  that 
both  gentlemen  were  convinced  of  the  strength  of  my 
arguments,  and  promised  to  take  up  the  matter  with  the 
Attorney-General.  I  was  advised  that  the  Government 
anticipated  amendments  in  regard  to  clauses  governing 
newspaper  advertising,  and  amendments  along  the  lines 
1  suggested  might,  also  be  put  through  at  the  same  time, 
as  I  was  Led  to  believe,  in  good  faith,  thai  these  gentle- 
men saw  the  unbusinesslike  situation.  \  am  convinced, 
judging  from  the  tone  of  their  conversations,  that,  had 
the  Governmenl  originally  anticipated  such  contingencies, 
they  would  have  provided  lor  them  in  the  Act  in  its  or- 
iginal form,  as  I  hey  readily  admit  they  do  not  want  to  be 


a  party  to  any  legislation  which  gives  an  unfair  ad- 
vantage in  competition,  in   favor  of  any  one  business. 

"The  Act,  1  understand,  was  framed  for  the  purpose 
of  producing  revenue  for  the  province,  ami  affects  in- 
ternal businesses  to  the  same  degree  that  it  affects  cor- 
porations outside  the  province.  It  is  therefore  (dear  that 
the  Government  did  not  originally  intend  to  legislate  in 
favor  of  their  own,  as  against  outside  interest-.  It  seems 
lo  me  only  right  ami  proper  that  business  houses  who 
expect  to  make  a  profit  out  of  such  a  young  province 
should  contribute,  at  all  events  to  a  reasonable  extent,  to 
the  maintenance  of  that  province  in  its  earlier  stages. 
The  only  objection,  as  it  seems  to  me.  is  that  which  I 
have  already  outlined.  Put  us  all  on  an  equal  footing, 
and  thus  encourage  legitimate  competition,  for,  after  all. 
any  respectable  business  house,  having  faith  in  the  goods 
it    is  selling,   would   not    fear   it. 

"Both  the  Deputy  Attorney-General  and  the  Registrar 
of  Companies  regretted  that  the  Act  should  have  been 
so  deliberately  distorted  in  some  sections,  and  I  am  con- 
vinced no  better  evidence  of  their  sincerity  can  be  dis- 
played, than  in  acquiescing  to  the  reasonable  demands  of 
enterprise  in  the  category  before  alluded  to. 

"The  Registrar  of  Companies  is  new  to  his  pasition, 
but  he  has  a  masterly  grasp  of  the  details  of  this  act. 
and  is  prepared  to  answer  at  any  time  any  questions  that 
may  be  put  to  him  from  any  quarter,  in  a  proper  and 
businesslike  fashion.  I  think  there  will  be  a  great  re- 
joicing at  the  attitude  of  the  British  Columbia  Govern- 
ment, in  respect  to  these  amendments." 

News  From  Various  Trade  Centres 

Items  Gathered  From  Canadian  Cities — Toronto 
School  Tenders — Doubtful  Books  Barred— Gossip 
of  the  Trade. 

S.  J.  Hall,  druggist  and  stationer,  at  Virden,  Man., 
suffered  a  fire  loss  recently. 

H.  D.  Chisholm,  fancy  goods  dealer,  Kelowna,  B.C., 
is  discontinuing  business. 

P.  Lake  has  sold  his  fancy  goods  business  at  Fort 
William  to  1.  Merrick. 

Twenty-seven  girls  and  men  employed  on  the  third  and 
fourth  floors  of  Oliver  W.  Barwick's  stationery  and  print- 
ing establishment  at  148  Notre  Dame  Street  West,  Mon- 
treal, had  to  make  hasty  exits  by  roof  and  stairway 
when  fire  broke  out  in  the  basement  of  the  premises  at 
10.30  on  the  morning  of  March  2.  The  fire  was  confined 
to  the  basement,  but  the  loss  is  somewhat  heavy  owing 
to  the  damage  done  to  the  stationery  stock,  there  being 
$1,500  worth   in  the  cellar. 

The  large  business  block,  known  as  the  Dunton  Block, 
Main  Street,  Richmond,  Que.,  was  destroyed  by  fire  on 
March  1.  Among  the  losers  was  M.  J.  Palmer,  fancy 
goods.    The  total  loss  is  estimated  at  about  $25,000. 

Theo.  Lafleur,  late  of  Wilson  &  Lafleur,  has  opened  a 
law  book  store  at  56  Notre  Dame  Street  East,  Montreal, 
with  a  complete  assortment  of  Canadian,  French,  English 
and  American  Legal  Works. 

Toronto  School  Supplies. 

Toronto,  March  1. — At  a  meeting  of  the  Toronto 
Board  of  Education,  held  recently,  tenders  for  the 
supply  of  school  text-books  and  supplies  were  awarded  as 
follows  : 

T.  Eaton  Co. — Primers,  4  cents  ;  book  I.,  6  cents  ; 
book  If.,  9c;  book  III.,  14c;  book  IV.,  16c;  spellers, 
12c;  work  books,  $7.45  and  $13.50  per  thousand  ;  writ- 
ing  books,    $8.40    per   thousand  ;   lead    pencils,    $1.29     per 


BOOKSELLER     AND     STATIONER 


21 


grass  ;  blue  pencils,  $1.20  per  gross  ;  Gillette  pens,  29 
cents  per  gross,  and  penholders,  84  cents  per  gross. 

W.  J.  Gage  &  Co.  —  Geographies,  52  cents;  gram- 
mars, 8  cents  ;  note,  exercise  and  dictation  books,  $16.40 
per  thousand  ;  business  forms,  $17.25  per  thousand;  book- 
keeping blanks,  $16  per  thousand  ;  rulers,  senior,  $11.50 
per  thousand;  junior,  $5.25;  slates,  $5.10  per  gross  ;  fool- 
scap paper,  70  cents  a  ream;  note,  letter  and  memo 
pads,  notebooks  for  shorthand,  $17  per  thousand. 

Copp,  Clark  Co.— Business  forms,  $17.25  per  thousand; 
hard  lead  pencils,  $4.80  per  gross,  and  Eagle  pens,  26 
cents  per  gross. 

George  M.  Hendry  Co.— Colored  crayons,  64£c.  per 
gross  ;  enamelled  crayons,  $1.33  per  gross  ;  blackboard 
brushes,  $2.85  per  hundred  ;  wooden  pointers,  $12  per 
hundred;  modulators,  38c  each;  hand-bells,  $1.50  each; 
wooden  guns,  22%c  each. 

Canada  Paper  Co.— Drawing  paper,  $80  per  ton  ;  prac- 
tice paper,  cap  size,  $87  per  ton;  practice  paper,  note 
size,  $55  per  ton  ;  office  paper,  15c.  per  pound,  and  book 
covers,  $l.(>2i-  and  $2.61  per  thousand. 

"Three  Weeks"  Barred. 

Ottawa,  March  9. — Commissioner  of  Customs,  John 
McDougald,  has  prohibited  the  importation  of  Elinor 
Glyn's  "Three  Weeks,"  on  the  ground  of  immorality. 

In  addition  to  that  work  the  customs  authorities 
have  this  month  added  "Memoirs  of  Prince  John  de 
Guelph"   to  the  list  of  prohibited  books. 

Calgary  Stationery  Contracts. 
Calgary,  March  14. — The  supplementary  commission- 
ers' report  recommends  the  acceptance  of  tenders  for  the 
civic  printing  and  stationery.  Approximately  $1,500  will 
be  saved  on  the  printing  and  stationery  requirements  with 
the  acceptance  of  the  lenders  from  the  Wilber  Horner 
Company  for  printing  and  the  Willson  Wholesale  Sta- 
tionery Company  for  stationery,  the  commissioners  figure. 
The  lowest  tenders  were  accepted,  that  for  printing  effect- 
ing a  32  per  cent,  saving  and  for  stationery  a  33  1-3  per 
cent,  saving.  These  firms  are  to  provide  a  guarantee  bond 
or  marked  cheque.  The  furnishing  of  the  various  city. 
offices  is  recommended,  the  Willson  Stationery  Company's 
tender  for  $1,428.45  being  the  one  the  commissioners 
accepted. 

Toronto  Trade  Notes. 

Toronto,  March  14. — The  charge  of  offering  for  sale 
obscene  literature  in  the  shape  of  Balzac's  "Droll 
Stories,"  the  unexpurgated  editions  of  Guy  Du  Maupas- 
sant's works,  Burton's  "Arabian  Nights"  and  Boc- 
caccio's "Decameron,"  laid  against  Albert  Britnell  and 
Arthur  G.  Virtue,  two  local  booksellers,  was  dismissed 
in  the  police  court  by  Magistrate  Denison,  because  he 
decided  the  Crown  had  not  proven  that  the  defendants 
knew  the  contents  of  the  books  complained  of.  Mr. 
Britnell  had  the  sympathy  of  the  whole  trade,  because 
he  is  regarded  as  the  last  man  to  sell  works  that  could 
be  classed  as  unclean. 

A  great  array  of  literary  experts  was 
expected  to  be  called  as  witnesses  and  heard  on  the 
question,  among  them  Sir  Edmund  Walker.  President 
Falconer  of  Toronto  University,  and  George  H.  Locke. 
chief  librarian  of  the  city. 

Magistrate  Denison  held  that  the  books  were  im- 
moral and  ordered  them  to  be  returned  to  the  publishers 
in  the  United  States,  and  those  in  the  custody  of  the 
court  to  be  burned.  At  the  same  time  he  stated  that  he 
did  not  think  the  defendants  knew  the  contents  of  the 
books  complained  about.  He  issued  a  warning,  however, 
to  the  effect  that  prosecution  would  follow  the  sale  of 
these  works  in  future. 


A  particularly  interesting  exhibition  was  held  during 
the  closing  days  of  February  in  the  Toronto  Public 
Library,  when  a  decided  1)  rare  tot  of  old  and  historic 
Bibles  were  displayed.  It.  was  a  surprise  to  the  man) 
visitors  to  know  that  such  a  lame  number  of  valuable 
books  are  owned   in   Canada. 

At  the  annual  meeting  of  the  Associated  Boards  of 
Trade  of  Ontario,  held  at  Toronto,  on  Feb.  21  and  22, 
W.   J.  Gage,  of  W.   J.  Gage  &  Co.,   was  elected  its    lust 


w.  j.  GAGE 

Elected   First  President  of   the  Associated  Boards' 
of   Trade   of   Ontario. 

president.  In  his  inaugural  address  he  pleaded  for  a 
"greater  Ontario."  The  question  of  reciprocity  was  dis- 
cussed by  the  meeting. 

Anent  this  question  of  reciprocity,  one  of  the  To- 
ronto publishers  is  quoted  as  saying:  • '  A  Peterboro 
bookseller  came  in  to  our  warehouse  to  buy  some  text 
books.  We  tried  to  interest  him  in  fiction,  but  that  was 
impossible.  He  told  us  that  they  couldn't  sell  anything 
down  there.  All  the  people  on  salary  were  holding  back 
until  they  saw  which  way  the  thing  was  going.  Manu- 
facturers and  wholesalers,"  he  said,  "had  notified  their 
employes  that  they  should  be  prepared  tor  anything  ;  for 
a  cut  in  wages  or  to  being  laid  off  altogether.  And  that 
has  been  our  experience  generally,"  added  the  publisher. 
•'There  is  a  general  disposition  on  the  pari  of  the  buying 
public  to  hold  off  until  the  reciprocity  question  is  set- 
tled. Undoubtedly  business  in  our  line  has  been  greatly 
disorganized.  Ninety  per  cent,  of  our  books  are,  imported 
and  we  are  not  only  willing  but  glad  to  pay  the  duties 
Like  others,  we  are  disposed,  though  at  some  expense  to 
ourselves,  to  aid  in  building  up  a  nation  in  this  Do- 
minion." 

William  P.  Gundy,  the  general  manager  of  W.  .1 
Gage,  Limited,  said  that  so  far  his  firm  had  recognized 
no  difference  in  business.  "There  is  only  one  sane  view 
of  this  reciprocity  pact.  It  is  revolutionary.  I  fail-  to 
see  why  a  man  who  is  in  perfect  health  should  take 
patent  medicines." 

The  trade  name  ami  good  will  of  The  Church  Book 
Room,  23.">  Yonge  street,  which  last  month  went  into 
liquidation,  have  ben  purchased  by  W.  H.  Dew  and  ('. 
('    Durham,    and    the    business    will    be    continued    under 


22 


BOOKSELLER     AND     STATIONER 


the  old  name  ai  '_'<  Richmond  street  west.  T.  11.  Dur- 
ham, the  manager  of  the  Yonge  street  store,  will  con- 
tinue   to   look  after   the    management   of   the    business. 

Especial  attention  will  be  paid  to  the  filling  of  church 
and  Sunday  school  supplies.  The  book  and  stationery 
stock  of  the  Yonge  street  business  was  purchased  by 
the  T.  Eaton  Co. 

Parcels  Post  Question  at  Winnipeg. 

Winnipeg,  March  15. — On  the  question  of  Parcels 
post,  local  booksellers  and  stationers  are  interested 
only  indirectly  in  the  agitation  which  is  going  on 
at  the  present  time.  They  are  strongly  of  the  opinion 
that  merchants  throughout  the  west  do  not  fully  realize 
how  serious  the  situation  would  be  should  the  mail  order 
houses  get  such  an  overture  as  the  parcel  post  regula- 
tion would  give  them.  Some  merchants  are  confusing  the 
parcel  post  and  express  rates,  seemingly  not  aware  that 
they  are  both  evils,  which  work  havoc  to  the  retail  trade. 
It  would  be  extreme  folly  for  the  merchants  to  favor  the 
parcel  post  system  simply  to  take  the  trade  away  from 
the  express  companies,  which  have  been  charging  exorbi- 
tant rates,  or  to  compel  the  express  companies  to  reduce 
their  rates.  Why  should  hundreds  of  merchants  through- 
out the  western  country  be  willing  to  allow  the  mail 
order  houses  to  take  away  the  bulk  of  their  trade  simply 
because  the  express  companies  have  been  charging  high 
rates.  Parcel  post  would  certainly  be  the  more  iniqui- 
tous of  the  two,  and  it  is  the  merchants  who  should  act 
in  both  cases  to  curtail  practices  which  are  injurious  to 
them. 

Gossip  of  the  Trade. 

MacLeod's  Bookstore  at  Sydney,  C.B.,  has  removed 
its  business  premises  to  299  Charlotte  street. 

City  Auditor  Clufi  of  Ottawa,  has  figured  out  the 
printing  and  stationery  tenders,  and  will  recommend  to 
the  Board  of  Control  that  the  contract  for  stationery  be 
given  James  Hope  and  Sons,  and  for  printing  to  the 
Ottawa  Printing  Company,  these  being  the  lowest  in 
each  case. 

Mrs.  Mary  E.  Cosford's  fancy  goods  store  at  Wing- 
ham,  Ont.,  was  burned  during  a  somewhat  serious  fire 
in  that  town  on  March   12. 

Gibson  &  Huycke,  fancy  goods  dealers,  Hastings, 
Ont.,   have  sold   their  business   to   T.   0.   Coughlan. 


The  Cost  of  Doing  Business 

Running  Expenses  a  Problem — Three  Factors  of 
Cost — Suggestions  for  Working  Out  Cost — Rules 
That  Will  Help. 

To  give  due  consideration  to  running  expenses  is  a 
problem  that  is  now  receiving  a  great  deal  of  attention 
from  the  retail  trade  of  practically  all  lines  of  business. 
The  United  States  stationers  gave  this  matter  prominent 
recognition  at  the  Baltimore  convention,  and  the  same 
big  question  will  figure  prominently  in  the.  work  of  the 
standing  committees  of  that  organization  during  the  en- 
suing year. 

Ignorance  of  running  expenses  not  only  spells  loss,  if 
not  ruin,  for  the  man  immediately  involved,  but  it  also 
means  demoralization  in  the  trade  to  which  the  indivi- 
dual belongs.  An  extensive  leading  article  in  a  recent 
number  of  "System"  indicates  the  great  importance 
which  that  splendid  magazine  attaches  to  this  question 
as  bearing  upon  business  in  general. 

Business  has  three  cost  factors— labor,  material  and 
running  expenses— this  being  admitted  by  everybody.  The 
cost  of  labor  may  be  easily  ascertained  to  the  cent    by 


merely  referring  to  the  payroll.  The  cost  of  material 
may  be  similarly  determined  by  consulting  the  records  of 
purchases.  But  nine  business  executives  out  of  ten  are 
paying  running  expenses — which  include  rent,  light,  heat, 
power,  depreciation,  insurance  and  innumerable  other 
elusive  items — not  out  of  the  business,  but  out  of  their 
own  pockets.  Yet  selling  prices  are  based  on  these  three 
factors,  one  of  which  is  inaccurate  nine  times  out  of  ten 

And  so  now  various  associations  are  getting  down  to 
work  on  this  big  problem.  The  list  of  suggestions  given 
below  was  circulated  among  implement  dealers  of  the 
United  States  by  the  Cost  Educational  Association  and 
is  a  good  example  of  the  efforts  being  made  to  put  the 
retailer  on  solid  ground.  Booksellers  and  stationers  who 
try  to  keep  tab  on  their  cost  of  doing  business  may  find 
some  helpful  suggestions  in  these  hints  : 

First— Figure  interest  on  the  net  amount  of  your  total 
investment  at  the  beginning  of  your  business  year  exclu- 
sive of  real  estate. 

Second — Figure  rental  on  all  real  estate  or  buildings 
owned  by  you  and  used  in  your  business  at  a  rate  equal 
to  what  it  would  cost  if  rented  from  others. 

Third— Figure  in  addition  to  what  you  pay  for  clerk 
hire,  canvassers,  extra  labor,  and  so  on,  an  amount  equal 
to  what  your  services  would  be  worth  to  others.  Treat 
in  like  manner  the  services  of  any  member  of  your  family 
employed  in  the  business  not  on  the  regular  payroll. 

Fourth — Figure  depreciation  on  all  goods  carried  over 
for  which  you  may  have  to  take  a  reduced  price  because 
of  change  in  style,  damage  or  any  other  cause. 

Fifth — Figure  depreciation  on  buildings,  tools,  fixtures 
or  anything  else  suffering  from  age,  obsolescence,  wear 
and  tear.  This  may  be  more  or  less  than  the  10  per 
cent,  many  business  men  use. 

Sixth — Figure  all  fixed  expense,  such  as  interest, 
taxes,  insurance,  water,  lights,  fuel,  and  so  on,  properly 
prorated  for  the  period  involved. 

Seventh — Figure  all  incidental  expense,  such  as  dray- 
age,  postage,  office  supplies,  livery  or  expense  of  horses 
and  wagons,  telegrams  and  telephones. 

Eighth — Figure  advertising  expense,  including  all 
money  spent  for  publicity  and  entertainment  of  customers 
in  promoting  sales. 

Ninth — Figure  amounts  given  to  charities  or  like 
causes  (not  for  personal  account)  and  subscriptions  or 
assessments  paid. 

Tenth — Figure  losses  of  every  character,  including 
goods  stolen  or  sent  out  and  not  charged,  allowances 
made  customers,  bad  debts,  and  so  on.  Figure  collection 
expense. 

Eleventh — Figure  any  other  expense  not  enumerated 
above. 

Twelfth — When  you  have  ascertained  the  sum  of  all 
the  foregoing  items,  prove  it  by  your  books,  and  you  will 
have  your  total  expense  for  the  year.  Divide  this  total 
by  the  total  of  your  sales  to  get  the  per  cent,  which  it 
has  cost  you  to  do  business. 

Thirteenth— Deduct  this  percentage  from  the  price  of 
any  article  you  have  sold,  then  subtract  from  the  re- 
mainder what  it  cost  you  (invoice  price  and  freight), 
and  the  result  will  show  your  net  profit  or  loss  on  the 
article. 

Fourteenth— Go  over  the  selling  price  of  the  various 
articles  you  handle  and  see  where  you  stand  as  to  profits. 

Fifteenth — In  making  selling  prices  at  the  beginning  of 
the  new  year,  take  the  total  expenses  of  the  old  year  and 
divide  this  by  the  total  amount  of  goods  sold  during  the 
old  year  (taken  at  invoice  price  and  freight),  and  the  re- 
sult will  be  the  per  cent,  to  add  to  invoice  and  freight 
to  cover  expense.  Then  add  your  profit  and  you  have 
your  selling  price. 


Stationery 


Good  Outlook  for  Spring  Business 

Stationers  Should  Plan  for  Future — New  Goods 
Offering — Business  Changes  and  News  Notes — 
Paper  History. 

The  trade  is  approaching  the  season  when  there 
should  he  a  demand  for  spring  goods.  From  present 
indications  it  looks  as  if  this  year's  business  will  be 
fully  equal  to  last,  and  some  there  are  who  state  that 
it  will  eclipse  all  recent  previous  years. 

The  present  is  a  good  time  for  stationers  to  plan  for 
the  future.  Look  over  the  failings  of  the  past  ;  check 
over  accounts  and  make  collections.  Make  a  special  sale 
of  slow-moving  lines,  and  try  to  get  in  closer  touch  with 
customers,  making  their  acquaintance  and  anticipating 
their  needs. 

Two  New  Correspondence  Stationery  Lines. 
W.  J.  Gage  &  Co.  have  just  brought  out  two  import- 
ant new  lines  of  correspondence  stationery.  They  are 
White  Oak  Linen  and  Dublcen  Crash,  both  of  which  should 
prove  particularly  salable.  The  White  Oak  Linen  has  a 
grain  similar  to  the  wood  itself  running  through  the  pa- 
per, which  is  of  a  beautiful  fabric  finish.  The  Dubleen 
Crash  while  of  a  fabric  finish  has  a  checkered  effect  sonte- 
thing  different  from  the  ordinary  linen  finish  papers  so 
well  known  now.  Both  these  two  new  lines  of  stationery 
can  be  furnished  in  note  paper  with  envelopes  to  match, 
writing  tablets  of  different  sizes,  and  papeteries. 

Mitchell's  Pens  Get  Coveted  Honor. 
William  Mitchell   (Pens)  Limited,  London,  Eng.,  have 
been    granted    a    royal    warrant,    appointing-    them    Pen- 
makers  to  His  Majesty  King  George  V. 

High-class  Stationer's  Tinware. 

M.  Kamenstein,  394  Hudson  Street,  New  York,  have 
issued  an  illustrated  catalogue,  addressed  to  the  trade, 
descriptive  of  his  stationery  tinware  articles.  Starting 
out  with  a  small  but  select  line  of  these  goods,  their 
efforts  were  so  successful  that  they  have  decided  to 
broaden  the  line,  maintaining  the  high  standard  of  qual- 
ity, finish  and  workmanship  that  won  them  such  recogni- 
tion among  the  stationery  trade. 

The  cash  boxes  are  fitted  with  the  latest  locks  made, 
including  Yale  combination,  Yale  paracentric  pin  tum- 
bler. Eagle  pin  tumbler,  medallion,  and  brass  and  iron 
sub-treasury  locks.  Their  tin  boxes  for  safety  deposit 
vaults  are  manufactured  in  any  style,  size  ami  shape 
vaults  are  manufactured  in  any  style,  size  and  shape, 
witli  the  latest  improvements  attached.  Their  cash 
boxes,  too.  are  made  in  a  variety  of  styles  in  first  qual- 
ity, intermediate  quality  and  regular  quality.  Then  there 
are  cash  box  trays,  bond  boxes,  office,  change  and  money 
boxes,  hill  and  stamp  boxes,  deed  and  document  boxes, 
card  holders,  envelope  cases,  postal  pockets,  and  mail 
boxes.     In  addition,   some  novel  tinware  articles   in   the 


shape  of  marking  pots,  .  fishing  tackle  boxes,  make-up 
boxes,  satchel  and  folding  lunch-boxes  »are  decidedly  con- 
venient. 

Recent  Stationery  Patents. 

J.  Vogler,  Lauingen,  Bavaria,  has  invented  an  en- 
velope into  which  a  string  fits  along  the  inside  top  edge. 
The  ends  of  the  string  are  held  by  two  metal  clips  clamp- 
ed on  opposite  corners  of  the  envelope.  The  envelope  is 
opened  by  removing  either  clamp  and   pulling    the  string. 

Dr.  R.  Wagner  and  C.  E.  von  Radinger,  Wellingdorf, 
Germany,  have  patented  some  new  paper  tubes.  The  inner 
and  outer  layers  are  spirally  wound  without  overlapping. 
The  paper  is  fluted  in  order  to  improve  cohesion.  The 
middle  layers  are  either  perforated  or  wound  so  as  to 
leave  hollow  spaces.  Each  layer  may  be  protected  against 
moisture,  acids  or  fire  by  impregnating  with  a  suitable 
substance. 

The  National  Papeterie  Co.,  of  Springfield,  Mass.,  have 
brought  out  some  new  paper  boxes.  They  have  a  bevelled 
base  portion  next  to  the  horizontal  bottom,  and  are  form- 
ed from  a  single  blank  which  comprises  a  rectangular  bot- 
tom— constituting  portion  with  wings  extending  outward- 
ly from  each  margin.  The  end  of  each  wing  is  formed  at 
an  obtuse  angle  to  the  end  portion  of  each  adjacent  wing. 
Each  wing  has  a  box  side  forming  extension,  and  is  bent 
upwardly  and  inwardly  to  form  a  box.  The  box  is  stayed 
at  each  corner  with  small  pieces  of  paper  pasted  on. 
New  Copy  Book  Covers. 

Buntin,  Gillies  &  Company  show  two  new  covers  for 
scribblers  and  exercise  books  in  their  advertisement  in 
this  number  of  Bookseller  and  Stationer.  These  covers, 
"Full  Sail"  and  "Champions,"  are  handsomely  lithogra- 
phed in  colors  and  are  among  the  most  attractive  of  this 
firm's  range.  Among  other  special  values  being  offered  are 
coronation  flags  on  sticks  and  in  strings  to  retail  at 
twenty-five  and  fifty  cents  ;  special  reduced  prices  on 
pyramid  pins  ;  and  a  full  line  of  inks  and  mucilage  for 
spring  delivery.  Samples  of  their  Christmas  import  lines 
are  now  in  their  travelers'  hands.  The  range  is  bigger 
and  better  than  ever. 

Interesting  Business  Change. 

The  Boorum  &  Pease  Company,  blank  book  manufac- 
turers, New  York,  recently  purchased  the  entire  capital 
stock  of  the  Sieber  &  Trussell  Manufacturing  Company, 
St.  Louis,  which  business  will  be  continued  along  the 
same  lines,  at  the  same  location,  and  under  the  same 
name,  until  further  notice.  All  contracts  at  present 
held  by  the  Sieber  &  Trussell  Manufacturing  Company 
will  be  fully  carried  out  by  the  Boorum  &  Pease  Com- 
pany. The  Sieber  &  Trussell  Manufacturing  Company  was 
organized  about  fifteen  years  ago  by  the  men  whose  names 
it  bears,  and  during  this  period  it  has  become  one  of  the 
leading  loose  leaf  concerns  in  the  trade,  acquiring  many 
valuable  patents  and  occupying  a  large  plant  equipped 
with  all  the  up-to-date  machinery  and  appliances  neces- 
sary for  producing  goods  in  a  most  satisfactory  manner. 
The  reputation  of  the  old  established  house  of  Boorum  & 
Pease  Company  and  its  high  standing  in  the  trade  insures 
the  successful  continuation  of  this  business  ;  in  fact,  the 
combination  of  the  two  products  will  undoubtedly  make 
the  line  one  of  the  strongest  aggregations  of  loose  leaf 
devices  on  the  market.  It  is  the  intention  of  the  Boor-um 
&  Pease  Company  to  perfect  the.  lines  as  quickly  as  pos- 


24 


BOOKSELLER    AND     STATIONER 


sible  so  as  to  embrace  everything  in  loose  leaf  goods  that 
is  wanted. 

Bond  Envelope  Samples. 

The  Holland  Paper  Co.,  Montreal,  are  sending  out  the 
trade  samples  of  their  Nos.  7  and  8  envelopes  in  a  va- 
riety of  colors.  They  are  bound  up  in  booklet  form — 
loosely,  however,  for  ready  inspection.  A  price  list  gives 
the  cost  of  the  envelopes  in  the  four  qualities  of  Colonial 
Bond,  Earnscliffe  Bond,  Empire  Linen  Bond  and  Superfine 
Linen  Record.  Linen  finish  envelopes  are  made  to  order. 
The  samples  shown  offer  a  great  choice  to  persons  want- 
ing business  envelopes  in  either  ordinary  or  quality 
grades. 

A  Self-Illuminating  Pencil. 

The  "Illustrated  London  News"  says  that  a  self-il- 
luminating pencil  for  writing  in  the  dark  has  just  been 
gotten  out.  This  appears  to  be  a  combination  pencil  with 
an  electric  flash  light,  and  is  described  as  a  great  boon 
to  dramatic  critics  writing  at  a  play,  doctors  making  out 
prescriptions  in  dark  sick  rooms,  reports  at  nocturnal 
functions  and  all  others  who  find  occasion  to  write  where 
no  light  is  available. 

Loose  Leaf  Catalogue  Binders. 

The  Loose  Leaf  Catalogue  is  fast  becoming  a  perma- 
nent institution  with  large  business  houses,  especially 
those  whose  slock  numbers  run  into  the  thousands.  The 
advantage  of  making  changes  in  prices,  adding  new  num- 
bers and  dropping  unprofitable  ones  without  disturbing  the 
balance  is  one  that  is  being  appreciated  by  manufacturers, 
jobbers  and  retail  dealers  alike.  To  meet  this  opportun- 
ity the  National  Blank  Book  Co.,  of  Holyoke,  Mass.,  has 
had  its  experimental  department  devising  something  that 
is  at  once  low  in  price  and  that  can  be  operated  with  fa- 
cility. They  have  two  kinds  :  one  with  wedgelock,  and 
one  with  a  screw  :  both  operated  with  a  coin.  Samples 
of   both   kinds   are  carried   in  stock,   ready   for   mailing. 

Sealing   Wax   Language. 

The  old  fashion  of  sealing  wax  language  has  been  re- 
vived in  Paris,  and  stationers  are  reported  to  be  doing 
quite  a  trade  in  pretty  boxes  for  the  writing  table,  each 
of  which  contains  twelve  different  colored  sticks  of  seal- 
ing wax.  The  white  are  to  be  used  for  -marriages,  the 
black,  of  course,  for  mourning,  violet  for  condolence,  cho- 
colate for  invitations  to  dinner,  scarlet  for  ordinary  busi- 
ness, ruby  for  love  letters,  green  for  hope,  blue  for  con- 
stancy, yellow  for  jealousy,  pale  green  for  letters  of  re- 
proach, pale  pink  for  young  girls,  and'  grey  for  friends. 

Crayola  Crayons. 

Binney  &  Smith  Co.,  New  York,  have  recently  issued 
a  catalogue  of  their  crayons,  which  they  claim  are  made 
only  from  the  best  materials,  with  the  most  approved 
machinery,  and  by  skilled  labor,  "Crayola,"  their  ar- 
tists' and  school  drawing  crayon,  can  be  use"d  with  sat- 
isfaction in  place  of  oil  colors,  pastels  and  water  colors, 
being  convenient,  clean  and  economical.  "Crayola"  may 
also  be  used  for  art  stenciling  in  home  decoration  and 
can  be  employed  on  all  fabrics  used  in  stenciling  with 
dyes  and  oil  colors  without  running  or  smearing.  It  is 
always  ready  for  use,  requiring  no  mixing.  This  crayon 
is  made  in  26  different  colors — all  permanent  and  as  bril- 
liant as  the  finest  oil  tube  colors — which  allows  of  any 
effed  being  produced  from  delicate  water  colors  and 
pastels  1o  heavy  pasty  oil  tones.  Oilier  products  are 
white  ami  colored  "  An-Dll-Septic"  dustless  blackboard 
crayons,  "Talcal"  crayons  for  tale  boards,  "Pyrotal- 
cal"   workers'   crayons,    "Staonal"   marking  and  checking 


crayons,    and    slate   pencils.    These   goods   are   put    up     in 
quantities  and  assortments  to  suit  the  trade. 

Holiday  Papetries  for  Season  1911-1912. 

The  travelers  of  W.  J.  Gage  &  Co.  who  are  now  on 
their  respective  trips  with  the  samples  of  holiday  and  gift 
papeteries  for  the  coming  season  are  enthusiastic  of  the 
reception  they  have  received  from  the  trade.  The  expres- 
sion of  opinion  given  by  those  who  have  viewed  the  Gage 
&:  Co.  Holiday  Papeteries  is  that  it  not  only  excels  any 
made  by  this  firm  in  previous  years  but  that  it  is  also 
the  finest  range  of  holiday  boxes  shown  yet. 

The  Gage  &  Co.  series  of  holiday  papeteries  are  more 
comprehensive  and  cover  a  larger  field  than  ever  before, 
taking  in  as  they  now  do  the  very  finest  and  best  goods 
that  can  be  made. 

Stationery   Trade  Notes. 

W.  R.  Hewton  is  now  proprietor  of  the  Kingston 
Paper  Box  Co.,  Kingston,  Ont. 

N.  Zorn  is  at  present  making  his  semi-annual  trips 
through  Canada  in  the  interests  of  the  Johann  Faber 
Co.  of  Nuremburg,  Germany,  makers  of  "Apollo"  lead 
and  copying  pencils.  He  spent  a  couple  of  weeks  in  To- 
roto,  showing  his  samples  and  calling  on  the  trade. 

Reviving  the  Ornamental  Visiting  Card. 

An  effort  is  being  made  in  Paris  to  bring  into  fashion 
once  more  ornamental  and  artistic  visiting  cards,  such  as 
were  used  during  the  eighteenth  and  the  early  part  of  the 
nineteenth  century.  Those  seeking  to  make  the  innovation 
consider  the  plain  pasteboards  of  to-day  far  too  ugly.  If 
they  have  their  way,  collectors  of  visiting  cards  will  soon 
be  as  rife  among  us  as  collectors  of  picture  post  cards, 
since  the  eighteenth  century  fashion,  if  reintroduced,  will 
admit  of  limitless  variety  in  design. 

France  can  claim  the  credit  for  starting  the  fashion  of 
ornamental  visiting  cards.  The;r  success  was  instanta- 
neous ;  soon  England,  Germany  and,  most  especially, 
Italy  took  up  the  vogue.  It  lasted  till  after  the  French 
Revolution.  Some  of  the  most  beautiful  cards  were  made 
in  England.  No  man  or  woman  who  pretended  to  culture 
could  afford  to  make  a  visit  without  being  provided  with 
these  pretty  trifles.  If  people  sought  to  be  elegant  they, 
had  a  special  design  for  their  cards,  suggested  by  them  to 
some  artist  of  note  or  provided  by  the  artist  himself. 
Otherwise,  a  person  intending  to  make  visits  purchased  at 
a  shop  cards  of  some  pretty  design,  sold  in  sheets,  cut 
up  the  sheets  at  home,  and  wrote  in  his  or  her  name  on 
each  card. 

Previous  to  the  advent  of  the  ornate  variety  visiting 
cards  were  scarcely  known  at  all.  Before  the  success  of 
the  French  fashion,  visitors  used  to  scribble  their  names 
on  the  backs  of  playing  cards,  which  were  left  blank  in 
those  days,  instead  of  having  the  elaborate  designs  which 
we  of  to-day  know.    Ladies,  as  a  rule,  preferred  hearts. 

But  this  custom  vanished  at  the  beginning  of  the  eigh- 
teenth century  under  the  Regency  and  Louis  XV.  When 
the  latter  was  King  of  France,  the  rage  for  the  ornament- 
al cards  was  at  its  height,  and  artists  were  vying  with 
each  other  in  producing  beautiful  or  bizarre  designs,  ac- 
cording to  the  tastes  of  their  patrons. 

It  is  pointed  out  by  those  seeking  to  resuscitate  the 
fashion  of  elaborate  visiting  cards  that  the  progress  made 
of  late  in  the  printing  arts  will  be  especially  favorable  to 
the  production  of  really  beautiful  designs.  With  this  ad- 
ded incentive,  they  argue,  why  should  not  artists  once 
more  vie  with  one  another  in  the  pretty  task  of  card  de- 
signing ? 


Fancy    Goods,    Sporting    and    Athletic    Goods,     Dolls,     and     Toys 


Fancy  Goods  Trade  Notes. 

The  Richmonde  Sales  Co.,  Toronto,  are  moving  this 
month  from  the  Saturday  Night  building  to  larger  quar- 
ters in  the  Empire   building,  Wellington   Street   West. 

Patterson  &  Geddes,  Calgary,  Alta.,  intend  opening 
a  leather  goods  business  at  Prince  Rupert,  B.*'. 


Jade  American  Toy  Marbles. 

The  M.  F.  Christensen  &  Son  Co.,  oi'  Akron,  Ohio, 
makers  of  high-grade  toy  marbles,  give  the  following  in- 
formation regarding  jade,  from  which  some  of  their  mar- 
bles are  made:  Jade  is  the  mineral  called  yu  by  the 
Chinese.  This  material  is  very  common  in  China,  one  of 
the  principal  beds  of  jade  from  which  the  greater  part 
of  it  comes  is  near  Rhotan,  and  it  is  claimed  that  a  moun- 
tain in  this  principality  is  entirely  formed  of  jade,  the 
finest  specimens  being  found  in  the  seams  of  the  highest 
pinnacles.  From  earliest  times  the  Chinese  have  attached 
a  high  value  to  jade,  which  is  worked  up  into  many  forms 
of  jewelry,  and  of  which  with  wonderful  skill  they  fashion 
vases,  cups,  flasks,  etc.,  which  are  highly  priced  and  of 
great  value.  Jade  varies  in  color  from  a  milky  opalescent 
to  a  deej)  olive  green,  the  most  popular  of  which  are  the 
Oriental  and  imperial  greens,  reproduced  in  the  Oriental 
and  imperial  jade  marbles.  Little  has  been  known  until 
late  years  of  this  curious  gen,  which  in  China  is  a  symbol 
of  virtue,  and  is  worn  as  an  amulet  in  all  eastern  coun- 
tries, being  regarded  as  a  guarantee  of  good  health  and 
good  fortune.  Some  specimens  of  jade  are  gems  beyond 
price,  and  the  beauty  of  this  stone  is  causing  it  to  grow 
in  popularity,  as  will  also  the  two  colors  of  jade  marbles. 


CHRISTMAS    IMPORT    FANCY    GOODS    DISPLAY. 

The  11)11  Christmas  import  fancy  goods  display  of 
Warwick  Bros.  &  Rutter  was  opened  on  March  6  and" 
proved  to  be  the  largest  and  most  varied  exhibit  this  firm 
have  ever  shown.  To  merely  enumerate  the  articles  dis- 
played would  fill  a  good-sized  catalogue  ;  suffice  it  to 
say  that  the  showing  covered  the  whole  range  of  fancy 
goods  in  metal,  wood,  glass,  china,  paper,  cloth  and 
leather,  covering  all  stationers',  druggists'  and  fancy 
goods  dealers'  lines. 

The  whole  top  floor  of  the  immense  building  where 
the  display  was  set  out  was  not  too  large  to  set  oft  the 
goods,  although  all  the  available  space  was  used.  The 
goods  were  grouped  as  much  as  possible  into  booths  so 
that  the  various  wares  could  be  seen  to  the  best  advan- 
tage, and  the  whole  exhibit  was  set  off  with  streamers, 
festoons  and  flags  helping  out  the  display. 

In  the  first  section  were  shown  some  splendid  sam- 
ples of  fancy  wickerwork  in  sewing  baskets  of  varied 
frames  and  colors.  One  of  these  showed  when  closed  a 
table  top  which  would  come  very  useful  for  many  occa- 
sions. There  were  also  displayed  card  tables  and  flower 
stands  in  metal  with  all  kinds  of  finishes,  some  of  them 
with  marbleloid  tops.  Neat,  small,  compact  and  handy 
metal  coat  and  hat  racks  were  shown  on  one  wall  and 
brass  wall  plaques  on  the  other. 

In  the  sculpture  salon  there  were  some  splendid  spec- 
imens of  plaster  work  in  a  miscellaneous  assortment  of 
heads — famous  beauties,  historical  characters,  ornamental 
pillars,  etc.  The  wholesale  prices  quoted  the  trade  com- 
pared with  retail  figures  showed  that  a  good  profit 
should  be  made  on  these,  and  in  fact  on  all  the  other 
lines. 


Pottery,  china  and  glassware  take  up  various  booths 
in  the  display,  classed  as  useful  and  ornamental.  In 
style  there 'are  imitation  antique  fern  pots,  bowls,  flower 
vases,  jardinieres,  clock,  settings,  and  an  immense  variety 
of  samples  of  odd  pieces.  In  the  glass  sections  are  fancy 
cut  and  colored  glass  rose  bowls,  with  silver  and  gilt 
trimmed  rose  and  violet  trays.  In  other  departments  are 
set  out  glassware  and  chinaware  for  the  dining-room  in 
sets  and  individual  pieces. 

The  bronze  department  contains  easily  a  hundred  dif- 
ferent samples  of  ornamental  figures  depicting  historical 
characters,  poets,  warriors,  girls'  heads,  sporting  de- 
signs,   animals,    etc.    One    of    the    striking    pieces    in     the 


exhibit   is   a   letter   tray   showing  a   woman   holding   open 
a  book  for  the   receipt  of  the  letter. 

In  brass  work  are  table  book  rests  and  ornaments  for 
varied  purposes.  Small  articles  shown  include  card 
tablets,  bridge  counters  and  markers,  calendars,  letter 
clips,  seals,  and  fancy  brass  stationers'  sundries.  One 
booth  of  the  brass  display  was  devoted  to  candlesticks 
of  individual  pieces,  sets,  branches,  brackets  and  can- 
delabra generally  for  use  in  church  and  home.  They  were 
shown  in  varied  shapes,  styles  and  sizes  from  miniature 
up.  There  were  also  shown  fancy  silver  and  plated 
candelabra  as  well   as  glass  and   brass. 

The  larger  lines  of  brass  goods  take  in  table  sets, 
curates,  smokers'  tables,  newspaper  and  music  racks 
jardinieres,  andirons  and  coal  hods. 

Bonbon  dishes  of  brass  with  glass  inserts  of  fancy 
designs  were  attractively  shown,  as  also  were  small 
brass  and   nickel   vases   for   one   or   two   flowers. 

Woodenware  dinner  trays  with  nickel-trimmed  handles 
and  edges  ;  brass  crumb  tray  and  brush  sets  ;  brass  bread 
and  dinner  trays  and  servers,  some  with  glass  and  brass 
trimmings  were  very  novel.  In  this  woodenware  section 
were  also  some  novelties  in  folding  walking  canes,  cap- 
able of  being  packed  in   trunk  or  suit  case. 

A  whole  section  is  devoted  to  smokers'  sundries  in 
copper  and  brass  sets  combined  with  glass,  and  single 
metal  individual  cigar  cutters,  ash  trays  and  match 
holders  in  many  unique  designs.  Tobacco  jars  in  plaster, 
china,  glass  and  wood  with  metal  trimmings  ;  cigar 
lighters  in  old-fashioned  heavy  metal  designs  (these  very 
new)  ;  and  odd  candle  holders  in  plaster,  metal  and 
china. 

Coffee  and  tea  sets  of  brass,  with  creams,  sugars  and 
dinner  and  table  trays  in  metal  of  all  finishes  proved  at- 
tractive, as  did  the  whole  exhibit  in  all  sections  where 
the  Russian  ware  was  shown.  In  this  ware  especial  men- 
tion should  be  made  of  the  hanging  fern  pots.  The  five 
o'clock  tea  sets  in  brass  and  nickel-plated  ware,  and  the 


26 


BOOKSELLER     AND     STATIONER 


CONVINCING 


XT  is  impossible  for  any  argument  in 
favor  of  importing  Christmas  Holiday 
Goods  to  be  more  convincing  than  seeing 
the  goods. 

Some  people  always  have  to  be  convinced. 
We  can  do  it,  with  an  opportunity.  Our 
collection  is  an  unusual  one;  no  department 
has  been  neglected;  our  buying  force  has 
successfully  exerted  every  effort  to  obtain 
for  this  year  the  best  values  in  seasonable 
goods  ever  offered. 

We  have  not,  and  will  not,  spare  any 
expense  to  make  this  the  biggest  season  in 
our  history. 

WE  CAN  CONVINCE  YOU  ! 


i 


Warwick  Bros.  &  Rutter 


Import  Agents 

for  European  Manufacturers 


LIMITED 


Toronto 


BOOKSELLER    AND    STATIONER  27 


RECIPROCITY 


i^RUE  form  of  Reciprocity  only  exists 
^■^  when  two  parties  are  mutually  bene- 
fited,— really  an  agreement  entered  into  to 
help  each  other.  We  are  interested  in  your 
YOUR  success;  we  are  interested  in  OUR 
goods  until  disposed  of.  Our  advertising" 
matter,  liberally  supplied  with  the  goods, 
will  interest  your  customers,  and  there  can 
be  only  one  result — success. 

It  would  be  impossible  to  describe  this 
vast  assortment  of  ten  thousand  samples; 
therefore,  we  must  ask  for  an  inspection. 
We  want  your  business — knowing  we  have 
the  goods. 

THIS  LINE  IS  READY- 
COME  AND  SEE 

Warwick  Bros.  &  Rutter 

LIMITED 

IMPORTERS  OF  FINE  HOLIDAY  GOODS 

King  and  Spadina  Toronto 


28 


BOOKSELLER     AND     STATIONER 


hot  water  kettles  of  hammered  brass,   with  spiril    lamps, 
chafing  dishes,  copper  kettles,  etc.,  showed  up  immensely 

Stationers  will  be  interested  in  the  British  plated 
silverware  department,  where  are  shown  ink  pols,  writ- 
ing sets  and  sundries.  There  are  also  some  fine  candle 
sets  and  bonbon  dishes. 

Lighting  fixtures  take  up  two  booths.  One  is  devoted 
to  fancy  bronze  electric  figures  and  fixtures  lor  stair- 
cases and  the  other  to  table  and  desk  lights,  as  well  as 
odd  and  freak  lighting  effects  and  combination  gas  and 
electric  novelties.  Cut  glass,  bronze,  brass,  marble  and 
wood  also  enter  into  some  of  the  make  of  the  articles 
shown  and  there  are  as  well  exhibited  fancy  shades  for 
the  lights  in  beaded  effect,  glass  and  silk.  Candle  shades 
in  paper  and  silk  are  shown  in  about  150  samples. 

Romold  goldware  in  miniature  frames,  clocks,  writ- 
ing sets,  ash  trays,  jewel  cases  and  ornaments  are  group- 
ed effectively  and  the  French  grey  silverware  in  card  re- 
ceivers, bonbons,  shaving  sets,  etc.,  act  as  a  relief.  All 
these  ornaments  are  also  shown  in  brass  and  sterling 
silver,  as  are  as  well  ladies'  toilet  sets.  Small  glass 
articles  with  brass  tops  for  various  ornamental  purposes 
are  also  seen  in  this  department. 

The  dining-room  claims  many  articles  in  china,  glass, 
wood,  silver  and  other  metals.  These  include  toast 
racks,  fruit  knives,  dinner  hells,  gongs  and  chimes,  and 
jardinieres  and  table  ornaments. 

Clocks  of  almost  countless  number  are  shown  set  in 
brass,  wood,  marble,  onyx,  leather,  cut  glass,  sterling 
and  all  metals.  One  of  them  has  an  aluminum  face  for 
easily  detecting  time  at  night,  and  all  of  them  are  of 
unique  and  fancy  ornamental  designs.  Included  in  this 
booth  is  a  fine  showing  of  small  wares  like  fancy  vest 
and  blouse  button  sets  in  gold,  pearl,  and  other  mount- 
ings— all  nicely  boxed. 

The  display  of  writing  sets  is  important,  showing 
pens,  pencils,  letter  openers  in  odd,  plain  and  fancv  de- 
signs. There  are  gold  and  silver  handles  and  mountings, 
hone  and  celluloid — in  fact  all  kinds  of  novelties  for 
writing.  There  are  blotters,  individual  articles  and  writ- 
ing sets  shown  made  of  glass,  iron,  brass,  copper  and 
wood. 

Flower  ornaments  in  the  shape  of  miniature  ferns, 
flowers  and  fruit  trees  in  small  china  and  brass  pots  and 


wicker  baskets  are  remarkably  natural,  and  the  (lowers 
in  the  larger  groupings  would  deceive  an  expert,  for  thej 
have  all  the  natural  qualities  but,  the  perfume— and  even 
that  can  be  supplied. 

For  ladies,  besides  the  many  lines  already  named 
there  is  a  vast  range  of  hatpins  and  holders,  traveling 
companions,  sewing  boxes,  sets  and  baskets.  The  trav- 
eling companions  are  cased  in  all  kinds  of  finishes,  heavy 
for  the  const  ant  traveler  and  dainty  and  neat  for  the 
home  and  train.  Some  splendid  sets  are  also  shown  for 
men.  There  are  exhibited,  too,  several  dozen  samples  of 
varied  assorted     lines   «f  glove,   handkerchief,   collar    and 


cuff  boxes,  and  small  fancy  wickerwork  baskets,  silk- 
lined  and  silver  topped,   as  well  as  leather   topped. 

The  druggists'  sundries  include  Gustav  Boehm's  soaps 
and  perfumes,  shaving  sets,  atomizers,  manicure  articles 
and  sets,  cream  jars,  tooth  brush  holders,  combs,  brushes, 
hand  mirrors,  nail  files,  celluloid  cased  toilet  articles 
and   comb  and  brush   sets  and   cases. 

The  leather  goods  exhibit  is  particularly  large  and 
varied  and  includes  articles  wanted  for  every  purpose,  of 
English,  German,  French  and  American  manufacture.  Of 
course    the   shopping   bag    is    the    most    prominent.     Black 


is  the  prevailing  color,  but  other  shades  for  special  func- 
tions are  shown.  There  are  travelers'  cases,  music  rolls, 
collar  and  cuff  boxes,  sewing  sets,  traveling  cases — all 
splendidly  gotten  up.  The  linings  show  decidedly  pretty 
colors  in  the  French  goods  and  genuine  leather  in  the 
English  manufactured  lines. 

There  are  also  jewel  cases,  card  cases,  children's 
purses,  tobacco  pouches  in  the  smaller  goods,  and  an 
immense  variety  of  samples  in  novelty  purses,  bill  folds, 
wrallets,  etc.,  in  seal  and  other  skins  and  all  kinds  of 
leather. 

In  hand  and  opera  bags  besides  leather  there  are 
shown  some  exquisite  velvet,  suede,  silver,  gold  and  gun- 
metal  bags,   with  fancy  trimmings. 

Religious  articles  have  a  department  to  themselves. 
They  include  rosaries,  crucifixes,  statues  in  chalk,  plaster 
and  metal,  and  pictures. 

A  great  line  of  blotters  is  shown,  and  also  writing 
cases,  memo  pads,  calendar  pads,  shaving  paper  sets,  and 
post  card  albums,  autograph  albums,  newspaper  clipping 
books,  scrap  books,  address  and  memo  books,  diaries, 
laundry  lists,  etc.  In  this  department  are  also  set  out- 
photo  and  picture  frames  of  brass,  wood  and  metal 

The  toy  department  will  be  for  many  the  greatest 
attraction.  Mention  should  first  be  made  of  the  Christ- 
mas paper  decorations  in  holly,  streamers,  flowers,  bells, 
flags,  wreaths  and  other  ornaments.  Then  there  are  the 
Christmas  tree  decorations — tinsel,  balls,  pictures,  etc. 
Dolls  of  all  shapes  and  sizes  are  shown,  most  of  them 
decidedly  natural,  baby  rattles,  stuffed  animals,  games, 
doll  furniture,  magic  lanterns,  paints,  knives  and  last, 
but  by  no  means  least,  mechanical  toys.  This  year  the 
wonders  run  to  automobiles,  aeroplanes,  steam  rollers, 
performing  animals,  walking  figures  and  the  popular 
model   toy  trains. 

The  exhibit  will  last  until  the  close  of  May  and 
should  be  visited  by  all  dealers  who  are  handling  or  who 
are  interested  in  this  class  of  merchandise' 


J.  Beatles  &  Co.,  wholesale  anil  export  printers  nn.l 
publishers  of  picture  post  cards,  London,  Fmr..  have  pur- 
chased a  portion  of  the  plant  and  the  entire  nolleetion 
of  the  originals,  copyrights  and  negatives  of  the  TJnnid 
Photo  Printing  Co..  also  of  London,  Ens-.,  which  recently 
went    into  liquidation. 


BOOKSELLER     AND    STATIONER 


29 


Picture  Post  Card  News 

In  the  publication  of  local  views  of  Christmas  book- 
lets and  local  views  of  Christmas  post  cards,  The  Valen- 
tine &  Sons  United  Pub.  Co.,  having  the  photographs  of 
practically  every  town  in  the  Dominion,  are  able  to  put 
out  a  very  strong  line.  Their  general  line  of  Christmas 
cards  are  made  to  sell  at  from  two  to  five  cents  and 
upwards,  and  the  range  this  year  is  the  largest  ever  pub- 
lished in  the  history  of  the  firm. 

Christmas  stationery  is  a  new  line  with  them  and 
their  goods  compare  favorably  with  any  other  line  shown. 
Valentine's  range  of  toy  books,  while  not  the  largest  car- 
Tied  by  some  of  the  jobbing  houses,  are  in  a  class  by 
themselves  for  their  illustrations,  style  and  designs,  and 
they  are  made  to  sell  from  live  cents  upwards. 

They  undoubtedly  have  a  great  range  of  Christmas 
post  cards  made  in  their  factories  in  Scotland  and  in  their 
new  plant  at  New  York.  Special  mention  should  be  made 
of  their  exceptional  line  of  Christmas  presents  in  their 
books  of  Scottish  and  Irish  songs  bound  in  clan  tartan 
silk,  green  silk  and  other  bindings.  These  are  world- 
wide sellers. 

Chas.  H.  Ellliott  Co.'s  Cards  in  Canada. 

Some  beautiful  effects  in  tally  and  score  cards  are 
being  shown  in  Canada  by  the  representatives  of  the 
Chas.  H.  Elliott  Co.,  of  North  Philadelphia,  Penn.  The 
man}-  original  subjects  and  the  peculiar  and  artistic 
treatment   of  the  work,  make  the  offerings  of  interest    to 


every  live  dealer.  The  complete  line  embraces  all  forms 
of  tally  cards  and  score  pads,  dainty  dinner  cards,  Xmas 
cards  and  folders,  Xmas  letters,  calendar  pads  and  calen- 
dars, and  other  profit  producing  novelties. 

The  quality  of  the  work  is  immediately  apparent  upon 
seeing  the  samples.     A  few  of  the  newest  cards  are  illus- 


*♦ 


* 
*'«• 

^ 


"1 


trated  herewith,  but  these  reproductions  cannot  do  jus- 
tice to  the  beautiful  color  work  exhibited  on  the  origin- 
als. The  tally  and  dinner  cards  of  this  company's  manu- 
facture are  all  priced  by  the  gross  and  shipped  in  trans- 
parent envelopes  containing  one  dozen  cards  of  a  design, 
thus  keeping  the  design  visible,  but  the  cards  themselves 
clean  and  free  from  dust   or  finger  marks. 

Attractive  (?)  Post  Cards. 

One  of  the  men  who  has  made  a  success  in  the  post- 
card business  is  IT.  L.  Woehler,  of  Ruffalo,  NY.  Mr. 
Woehler  started  in  the  husiness  some  years  ago,  has  in- 
creased the  volume  of  his  business  each  year,  and  to-day 


has  on  his  books  many  of  the  best  stationers  in  the 
country.  He  has  built  his  business  on  quality,  made 
quality  his  hobby  and  endeavored  to  confine  his  line  to 
the   refined  and  artistic. 

For  Easter  and  all  the  other  holiday  seasons  the 
Woehler  concern  is  showing  some  exclusive  and  decidedly 
novel   numbers   in   hand-embossed   post-cards.    Each    card 


Copyright  H.  L.  Woehler 

is  dainty  and  distinctive,  and  there  is  quite  a  variety  of 
original  subjects  to  choose  from.  The  line  of  birthday 
cards  is  also  of  a  high  order.  The  accompanying  cuts 
give  a  slight  idea  of  the  beauty  of  the  cards.  To  be  able 
to  better  judge  their  good  selling  qualities,  samples  should 
be  seen. 

Raphael   Tuck's  Holiday  Post   Cards. 

A.  H.  Goodman,  representing  Raphael,  Tuck  &  Sons 
Co.'s  artistic  productions,  is  making  at  present  his  an- 
nual spring  business  visit  to  the  larger  centres  of  Canada, 
lie  was  in  Toronto  about  the  middle  of  March  showing 
his  samples  for  next  season.  These  samples  are  mor* 
numerous  than  ever  shown  before  by  this  company  in 
Canada.  Among  the  new  calendar  lines  are  the  Dickens 
calendars  for  1912.  Next  year  will  be  the  centenary  of 
Dickens'  birth  and  in  commenoration  of  that  event  the 
Dickens    calendars  will  be  very  appropriate. 

Raphael,  Tuck  &  Sons  Co.  are  also  putting  out  for 
next  season  some  sets  of  Dickens  for  children,  written  by 
his  granddaughter,  in  such  way  and  in  such  simple  lan- 
guage as  will  be  understandable  by  a  child.  These  sets 
are  boxed  six  books  to  the  set,  and  for  Christmas  should 
prove  an  attractive  child's  gift. 

Christmas  Cards  and  Stationery. 

Davidson  Bros.,  London  and  New  York,  announce  that 
their  selection  of  Christmas,  stationery  lines  for  next 
season  is  now  ready.  These  include  Christmas  and  New 
Year  cards,  holiday  post  cards.  Christmas  letter  station- 
ery, cabinets  and  boxes  of  Christmas  cards,  hand-painted 
Christmas  cards,  and  calendars  for  1912.  These  <roods. 
which  are  handled  by  the  Canadian  jobbing  trade,  are  of 
''all-British"  manufacture. 

The  firm  have  since  their  establishment  35  years  ago 
been  recognized  as  among  the  host  post  card  publishers. 
Their  real  photo  post  cards  take  in  comics,  famous  pic- 
tures, views  and  general  subjects. 

Dominion  Series  Christmas  Stationery. 
The  ransre  of  artistic  Christmas  cards,  calendars. 
Christmas  tags,  seals,  wafers,  heraldic  Christinas  station- 
ery and  post  cards,  which  Rirn  Bros.,  Toronto,  are  offer- 
ing  for  iiox-f  season  eclipses  any  of  their  previous  publica- 
tions. For  the  Canadian  trade  the  firm  are  pushing  for- 
ward (heir  Dominion  series  of  Christmas  stationery. 
which  is  especially,  adapted  for  selling  in  this  country. 
The  company  and  I  heir  goods  are  known  to  the  trade, 
and  judging  by  the  samples  shown  for  this  year  the' 
goods  should  be  found  as  popular  sellers  as  ever. 


30 


BOOKSELLER    AND     STATIONER 


Short  Reviews  of  Recent  Books 

Comments  on  New  Works  Published  of  Late  by 
Canadian  Houses— Early  Spring  Fiction  and 
Mystery  Tales — New  Book  by  Frank  Yeigh. 

Audoux,  Marguerite.     Marie-Claire.       Toronto:     Musson 
Book  Co.     Cloth,  $1.20  net. 

This  is  the  novel  by  the  Parisian  sempstress  which 
stirred  all  France  last  year,  and  which  won  the  Goucourt 
prize,  given  annually  for  the  best  work  of  fiction  in 
Fiance  during  each  calendar  year.  But  the  book  is  hard- 
ly fiction.  It  is  the  setting  forth  of  the  author's  early 
days,  told  in  such  simple  language,  yet  such  wealth  of 
detail,  that  it  makes  exquisite  reading,  and  will  surely 
be  one  of  the  big  books  of  the  year  in  America,  as  already 
it  has  proved  itself  to  be  in  Europe.  Through  it  all  there 
is  a  simplicity  and  tenderness  of  expression,  like  a  little 
child  telling  in  all  sincerity  at  the  evening  hour  the  do- 
ings of  the  day  just  past.  The  translation  is  by  John 
Raphael,  who  seems  to  have  caught  the  accurate  senti- 
ment of  the  tale.  Arnold  Bennett  contributes  an  intro- 
duction. His  summing  up  of  the  book's  worth  coincides 
with  that  of  most  people  who  have  read  the  book — "the 
exquisite  expression  of  a  temperament — a  divine  acci- 
dent." The  author  is  a  stranger,  the  book  a  surprise, 
but  well  worth  reading. 

Yeigh,  Frank.     Through  the  Heart  of  Canada.     Toronto: 
Henry  Frowde.     Cloth,  ill. 

Those  who  have  read  the  sketches  which  have  ap- 
peared from  time  to  time  in  various  Canadian  publica- 
tions and  contributed  by  Mr.  Yeigh  will  have  got  a  taste 
of  the  author's  style  and  will  also  have  developed  an 
appetite  for  more.  In  this  present  work  of  his,  which  has 
come  from  the  press  within  the  past  few  weeks,  there 
is  a  very  interesting  running  historical  and  geographical 
description  of  our  country.  Beginning  his  story  away 
down  by  the  Atlantic,  Mr.  Yeigh  takes  his  reader  across 
the  Dominion  to  the  Pacific,  stopping  off  at  all  points 
likely  to  prove  interesting,  and  recounting  anecdotes,  and 
tales  of  the  people  and  the  surrounding  country.  While 
all  that  is  said  may  be  statements  of  fact,  the  telling 
of  them  is  done  so  well  that  the  book  is  absorbingly 
readable  and  the  reader  will  lay  it  down  with  regret 
after  he  has  traveled  through  its  300  pages.  There  is 
a  wealth  of  scenic  beauty  described  that  it  would  be 
difficult  to  match  in  any  other  portion  of  the  world,  and 
to  the  Canadian  there  is  much  in  it  that  will  give  rise 
to  justifiable  pride.  The  illustrations  help  out  the  letter- 
press and  give  one  a  good  impression  of  the  Dominion, 
its  people,  its  scenic  wealth  and  its  natural  resources. 
"Through  the  Heart  of  Canada"  should  prove  itself 
among  the  very  best  Canadian  books  of  the  year. 
Carleton,  William.     One  Way  Out.     Toronto:  McLeod  & 

Allen.     Cloth,  $1.20  net. 

The  sub-title  of  this  book  gives  a  clearer  idea  of  its 
"plot" — "A  Middle-class  New  Englander  Emigrates  to 
America."  In  fact,  this  is  the  tale  of  a  man — a  cog 
in  the  wheel  of  a  big  corporation — who,  losing  his  situa- 
tion, because  the  man  below  him  offered  to  do  his  work 
for  less  money,  decided  to  do  what  so  many  foreigners 
were  doing — working  for  the  present  and  saving  for 
the  future,  instead  of  "living  on  the  future  and  bluffing 
out  the  present."  At  the  age  of  38  the  clerk  "emi- 
grates" to  New  York,  and  the  pages  of  the  book  tell  of 
his  struggles,  his  work,  and  his  final  success.  All  his 
moves  are  laid  bare  with  an  infinity  of  detail.  Even 
I  he  cost  of  his  table  ;s  set   down    in   dollars  and  cents. 


It  is  one  of  those  books  that  is  bound  to  grip  the  man 
who  thinks  and  that  will  appeal  to  all  true  lovers  of 
human  "up-lift."  Its  great  value  lies  in  its  plain 
I  hough  forceful  account  of  an  economic  experiment  worth 
considering  by  others.  It  is  brimful  of  fruitful  sugges- 
tion  and   thoughtfulness. 

Lancaster,   G.   B.     Jim   of   the  Ranges.     Toronto:   Copp, 
Clark  Co.     Cloth,  $1.25. 

A  highly-colored  story  of  love  and  adventure  on  the 
Australian  ranges,  where  life  and  passions  are  keen 
and  primitive.  The  plot  is  well  drawn,  the  action  does 
not  flag,  and  the  characters  are  human.  Jim  Kyneton 
is  a  son  of  the  bush,  fearless,  clean-living,  clean-heart- 
ed: a  natural  leader.  His  foster  brother,  Nick,  is  a 
"case-hardened  sinner,"  whom  love  of  adventure  carries 
beyond  the  bounds  of  honor.  The  Kid,  a  tenderfoot  from 
Melbourne,  by  his  courage  and  pluck,  arouses  the  inter- 
est of  the  brothers.  Jim,  in  hope  of  winning  Roseen. 
a  beautiful  coquette  whom  he  loves,  pledges  himself  to 
join  the  police  force.  Roseen,  to  win  a  bet,  throws  him 
over  for  Soutar,  a  cowardly  cur,  with  no  redeeming 
feature.  These  are  some  of  the  characters  who  run 
through  the  story.  There  are  gold-dust  thieves,  who 
make  the  working  out  of  the  plot  exciting,  and  there  are 
a  number  of  surprises  in  store  for  the  reader.  The  story 
is  keenly  interesting  and  should  become  popular  with 
those  who  enjoy  a  clean,  vigorous,  romantic  adventure. 
Footner,  Hulbert.  Two  on  the  Trail.  Toronto:  Musson 
Book  Co.     Cloth. 

The  interesting  meeting  between  Garth  and  Natalie, 
the  hero  and  heroine  of  this  story,  takes  place  in  Papp's 
restaurant,  Prince  George,  B.C. v  Natalie  is  being  sent 
on  a  quest  to  the  uninhabited  parts  of  British  Columbia, 
and  Garth  has  been  asked  to  take  charge  of  her  until 
she  meets  in  with  the  Bishop's  party,  with  whom  she 
is  supposed  to  travel.  As  they  start  on  their  journey 
they  meet  in  with  Nick  Grylls,  a  tradesman,  who  falls 
in  love  with  Natalie.  She  seorns  him  and  he  vows 
vengeance,  and  continues  to  delay  their  progress  through- 
out their  journey.  Then,  missing  the  Bishop's  party 
through  this  delay,  they  have  many  thrilling  adventures 
and  hardships.  The  curtain  falls  in  the  final  chapter  of 
the  romance  in  a  little  eastern  Canadian  town,  where 
Garth  and  Natalie  have  been  reunited.  It  is  a  truly 
Canadian  book.  The  illustrations  are  particularly  good 
and  the  interest  of  the  reader  is  kept  at  the  highest 
pitch    throughout    the   entire    story. 

London,  Jack.  Burning  Daylight.  Toronto:  The  Macmil- 
lan  Co.  Cloth,  $1.25. 
Elam  Harnis'h,  or  "Burning  Daylisjht,"  as  he  is  nick- 
named, the  hero  of  the  story,  the  thirty-million-diollar  mil- 
lionaire of  the  north,  is  one  of  the  most  strikting'  char- 
acters Jack  London  has  ever  created.  The  scenes  of  opera- 
tion is  the  Yukon  before  the  great  rush  of  1801.  and  de- 
scribes graphically  the  trials  and  hardships  endured  by 
the  participants  in  the  great  gold  rush.  "Daylight."  who 
strikes  it  rich,  leaves  the  Yukon,  and  begins  operations 
on  the  money  market  in  Ran  Francisco.  He  falls  in  love 
with  his  stenographer,  and'  the  final  chapters,  in  which 
lie  sacrifices  his  enormous  wealth  in  order  to  win  the  girl 
of  his  choice,  shows  a  strength,  and  withal  such  a  gentle- 
ness of  character  as  is  seldom  surpassed.  The  book  is 
fairly  well  illustrated  and  will  hold  the  attention  of  the 
reader  to  Hie  end. 

Tracy,  Louis.     Cynthia's  Chauffeur.     Toronto:  McLeod  & 

Allen.     Cloth.  $1.25. 

An    'exerting    motor    story.      'Simmons,    an    ex-soldier 

chauffeur,  is  hired    to    lake  Cynthia,    the   heroine    of  the 

story,    and   Mrs.    Devar,    her    chaperon,    on    a    motor    trip 


BOOKSELLER     AND     STATIONER 


31 


through  England.  The  day  they  were  to  start  Simmons' 
motor  meets  with  an  accident,  and  Viscount  Medenham 
offers  to  take  his  place  for  a  few  days.  He  takes  the 
name  of  George  Augustus  Fitzroy  and  starts  with  them 
on  their  tour.  Things  get  very  •exciting  when  the  fathers 
of  Cynthia  and  Medenham  hear  what  has  taken  place  and 
start  out  in  search  of  them.  A  Frenchman,  named 
Marigny,  who  wants  to  marry  Cynthia  for  her  money, 
and  Medenham,  fight  a  duel.  Medenham  foils  the  villain 
with  the.  aid  of  his  comrades,  and  marries  the  girl.  It 
is  a  good  book,  giving  many  bright  pictures  of  rural  and 
historic  England  in  the  month  of  June. 
Stuyvesant,   Alice.     The  Vanity  Box.     Toronto:   Musson 

Book  Co.     Cloth,  $1.20. 

A  thrilling  story  dealing  with  the  unravelling  of  a 
mysterious  crime,  which  suggests  a  famous  case.  The  only 
clue  to  the  crime  is  the  little  gold  "vanity  box,"  which 
the  murdered  woman  always  carried.  The  reader's  at- 
tention is  held  to  the  last  page  by  the  inability  to  solve 
the  problem,  and  the  opposing  forces  are  in  a  fog  of 
mystery,  guessing  at  its  solution.  The  plot  is  laid  in 
England,  and  the  characters  are  persons  of  the  present 
day.  The  book  should  prove  to  be  a  popular  seller,  and 
be  quite  prominent  among  the  new  stories  of  the  spring 
and  summer  season. 
Leroux,   Gaston.     The   Phantom  of  the  Opera.    Toronto: 

McLeod  &   Allen.     Cloth,   $1.25. 

The  author  of  "The  Mystery  of  the  Yellow  Room" 
has  in  this  new  book  given  us  another  mystery  story — 
a  ghost  story.  M.  Leroux  has  given  to  the  Grand  Opera 
House,  in  Paris,  where  the  scene  of  the  story  is  laid,  a 
weird  and  tragic  tale,  tinged  with  an  atmosphere  of  the 
supernatural.     This  so  dominates  the  tale  that  the  reader 


W^rfTUMYSTERY.f  ih.YELL£*v  BOOM 


^THE'x 

y Phantom 
of  the  Opera 

BYGASTON- LEROUX 


for  a  time  is  apt  to  believe  in  the  ghost.  Who  he  was 
develops  through  the  working  out  of  the  story;  the 
events  carrying  a  prima  donna  and  her  lover  through 
all  the  mystic  maze  of  this  wonderful  opera  house  from 
the  shadow  of  Apollo's  lyre  on  the  roof  to  the  lake  be- 
neath the  cellars  of  the  structure.  There  is  plenty  of 
action  to  hold  the  interest  until  the  end  of  the  tale. 
Swan,  Annie  S.    Love's  Miracle.     Toronto:  Musson  Book 

Co.     Cloth,  $1.25. 

A  charming  novel,  relating  the  experiences  of  the 
hero.  Harry  Riddell-Kerr,  heir  to  the  Riddell-Kerr 
estates  in  Bordurch,  who  is  forced  by  circumstances 
to  seek  the  bustling  and  strenuous  business  life  of  Lon- 
don. Knowing  little  of  this  part  of  life,  he  is  subjected 
to  many  trials  and  temptations.  Partly  through  dis- 
couragement and  the  deceptions  of  one  whom  he  con- 
siders to  be  a  friend,  but  who  in  reality  is  his  most  bit- 
ter enemy,  he  proves  a  failure  in  the  law  course  which 
he  is  pursuing.  While  in  London  he  becomes  infatuated 
with  a  girl  of  the  theatrical  world,  and  forgetting  his 
vows  of  faith  and  love  to  another,  be  marries  her. 
When  it  is  too  late  he  realizes  his  folly  and  they  live 
apart  for  a   few  years.     When   he   again  returns  to   his 


dome    he   learns   of    his    wife's   death.      The   rest    of   his 
life   is    brightened    by    the   devotion    of  his   early   sweet 
heart. 

McKishnie,  Archie  P.     Love  of  the  Wild.     Toronto:   Mc 

Leod  &  Allen.     Cloth,  $1.25. 

This  story  has  its  setting  in  southwestern  Ontario,  ;ii 
the  time  when  the  farmer,  mill,  and  school  house  were 
taking  the  place  of  the  wild,  free  life  of  the  bushwhack- 
ers. Boy,  one  of  the  younger  bushwhackers,  is  vers 
rebellious  at  the  coming- of  the  land  agents  of  Colonel 
Hallibut  to  try  to  buy  up  their  land.  He  loved  the  hills 
and  the  woods;  he  gloried  in  the  wild,  free  life  lie  led; 
he  hated  the  sound  of  the  mill  which  the  Colonel  had 
creeled;  he  hated  the  schoolhouse  with  its  brazen  bell; 
he  hated  civilization  generally,  which  had  come  to  break 
up  the  peace  of  his  domain.  Then  comes  a  warfare  be- 
tween, the  bushwhackers  and  the  land  agents.  The  beau- 
tiful descriptions  of  nature,  the  joy  and  freedom  of  the 
life  the  bushwhackers  led,  runs  through  the  story  hold- 
ing the  reader's  attention  until  the  last  page.  Through 
Hie  whole  runs  a  love  story  between  Gloss,  the  beauti- 
ful adopted  daughter  of  Boy's  father,  and  Boy.  The 
story  is  really  of  a  struggle  between  the  simple  people 
of  the  woods  and  the  money-grabbing  class,  who  want 
to  rob  them  of  their  inheritance. 

Turner,    Ethel.      Fair   lues.      Toronto:    Musson   Book    Co. 

Cloth,   $1.25. 

"Fair  Ines"  is  the  story  of  a  young  girl's  life  in 
Australia.  The  young  heroine  is  the  daughter  of  an 
English  artist,  who  has  drifted  to  Australia  in  search 
of  health.  They  take  a  quaint  bungalow,  which  is  close 
to  another  like  it.  Into  the  neighboring  cottage  comes 
David  Shelton,  who,  with  a  deep  shadow,  not  of  his 
own  making,  on  his  past  life,  has  been  engaged  by  an 
experimental  agriculturist  of  wealth  to  try  many  dif- 
ferent kinds  of  grain  in  different  soils  and  of  various 
cultivation.  A  pretty  romance  follows  between  the  neigh- 
bors. The  character  sketches  of  the  people  about  are  all 
delightful.  The  hero  is  a  model  of  self-sacrifice,  and 
the  strong,  steadfast  character  of  the  man  is  shown  well 
against  many  disadvantages.     The  story  is  a  good  one. 

Williams,  Jesse  Lynch.  The  Married  Life  of  Frederic 
Carrolls.  Toronto:  McLeod  &  Allen.  Cloth,  $1.2."). 
This  may  be  termed  the  first  work  of  fiction  of  the 
author.  Mr.  Williams  had  previously  been  noted  for  his 
splendid  short  stories  and  for  his  tales  of  college  life. 
The  present  story  tells  rather  amusingly  of  a  girl's 
struggle  to  be  an  "old-fashioned  wife"  in  a  "new- 
fashioned  way."  The  story  starts  where  others  usually 
end — "and  so  they  were  married  and  lived  happily  ever 
after."  There  are  many  interesting  situations  and  di- 
verse circumstances  which  brings  the  honeymooners  from 
the  clouds  to  earth.  Of  course,  there  is  "the  other 
woman,"  who,  though,  helps  in  the  long  run  to  make 
"a  mere  marriage"  develop  into  a  lasting  union.  The 
book  seems  to  be  destined  for  success.  Within  a  week 
the  first  edition  was  exhausted  in  the  United  States. 

Chalmers,  Stephen.  The  Trail  of  a  Tenderfoot.  To- 
ronto: Musson  Book  Co.  Cloth,  $1.25. 
For  lovers  of  outdoor  sports,  such  as  hunting  and 
fishing,  and  general  readers,  too,  this  story,  by  Stephen 
Chalmers,  of  an  outing  in  the  Adirondacks,  Maine  and 
Nova  Scotia,  will  prove  inviting.  The  author  endeavors 
to  create  enthusiasm  in  a  humorous  way.  rather  than 
by  sensation,  and  succeeds.  He  depicts  the  optimistic 
and  pessimistic  sides  of  hunting,  and  his  detailed  de- 
scriptions of  the  tenderfoot 's  experiences  leave  little  to  be 
desired.     He  gives  a   summary  of  the  huntsman's  every- 


tt> 


BOOKSELLER    AND     STATIONER 


day  life,  1'roin  which  the  reader  is  able  lu  glean  snatches 
of  the  anticipations  and  discouragements  which  confront 
the  tenderfoot. 

Dixon,  Thomas.     The  Hoot  of  Evil.     Toronto:  The  Mus- 

son   Hook  Co.     Cloth,  $1.25. 

In  this  novel  the  author  has  given  his  readers  a 
strong  story  of  humans,  at  one  point  clothed  in  all  the 
powers  that  money  and  influence  is  supposed  to  bestow — 
the  next,  in  the  face  of  the  stern  realities  of  life,  stripp- 
ed and  helpless.  A  young  Southern  lawyer  comes  to  New 
York.  In  boyhood  days  he  learned  to  love  a  wholesome 
girl,  and  his  love  was  fully  reciprocated,  but  the  machin- 
ations of  an  over-ambitious  mother  who  worships  wealth, 
sacrifices  the  daughter  on  the  altar  of  Mammon,  a  priest 
of  God  confirming  the  sale,  while  a  crowd  of  fools  look 
on  in  awe.  The  veil  is  lifted  from  time  to  time  on  pre- 
sent-day mercantile  methods  with  their  nefarious  chic- 
anery, aod  exposes  the  sham  and  hollowness  of  "Society" 
so-called.  It  is  the  old,  old  story  of  striving  to  satisfy 
the  elemental  longings  of  the  human  heart  with  mere  ma- 
terial things.  James  Stuart  is  an  admirable  character 
full  of  human  interest.  The  book  contains  many  drama- 
tic situations  deftly  woven  into  an  absorbing  story. 


A  Column  of  News  for  Newsdealers 

Is  the  Magazine  Losing  Its  Hold? — Short  His- 
tory of  Newspapers — Magazines  Consolidate — 
New  Irish  Review — Notes  About  Current  Pub- 
lications. 

There  has  been  some  discussion  of  late  anent  the 
monthly  magazines  losing  their  hold  on  the  reading  pub- 
lic, but  from  a  consensus  of  opinion  among  newsdealers 
and  magazine  publishers  there  does  not  seem  to  be  much 
truth  in  this  rumor.  It  has  been  said  that  the  magazines 
have  been  indulging  in  too  much  muck-raking,  and  that 
there  is  a  sameness  to  many  of  the  articles  appearing  in 
most  of  the  magazines.  A  glance  over  the  list  of  articles 
for  March  in  any  number  of  these  periodicals,  however, 
will  dispel  from  the  mind  any  such  thought  that  there  is 
not  there  a  wide  diversity  of  subjects.  No  doubt  the  re- 
cent amalgamation  of  several  United  States  magazines 
has  had  much  to  do  with  starting  this  story. 

Magazine  Consoldation. 

The  Crowell  Publishing  Company,  owner  of  the 
Woman's  Home  Companion  and  Farm  and  Fireside,  has 
taken  over  the  American  Magazine  and  will  publish  it  in 
conjunction  with  its  two  other  publications.  George  H. 
Hazen  is  president  of  the  Crowell  Publishing  Company  ; 
H.  J.  Fisher  is  general  manager.  The  editors  of  the 
American  Magazine  who  have  been  with  the  Phillips  Pub- 
lishing Company  will  continue  their  work  for  the  Crowell 
Company.  This  group  includes  John  S.  Phillips,  editor- 
in-chief,  who  becomes  an  officer  and  director  of  the 
Crowell  Company  ;  Ida  M.  Tarbell,  Finley  Peter  Dunne, 
Ray  Stannard  Baker,  Albert  A.  Boyden,  John  M.  Siddall 
and  William  Allen  White.  This  amalgamation  will  make 
for  increased  efficiency  and  influence  in  the  case  of  all 
three  of  these  publications,  the  publishers  say. 

Magazine  News. 

Man-to-Man  Magazine  has  changed  its  name  to  the 
British  Columbia  Magazine. 

Century  for  March  sustains  its  reputation  for  being 
a  high  class  magazine.  Both  its  special  articles  and  its 
illustrations  are  up  to  its  standard. 

The  early  April  number  of  Popular  continues  Anna 
Katharine  Green's  serial  story,  "Initials  Only." 


The  International  Studio,  the  John  Lane  Company's 
illustrated  magazine  of  fine  art,  commences  its  forty- 
third  volume  with  the  March  issue. 

April  Ainslee's  magazine's  story  is  by  II.  F.  Prevosl 
Battersby.  Jt  is  entitled  "Last  Resort."  0.  Henry  has 
a  short   story,  "Rouge  et  Noir. " 

Jack  London,  Richard  Washburn  Child,  Alfred  Henry 
Lewis  and  Samuel  Hopkins  Adams  are  the  principal  con- 
tributors to  the  March  Red  Book. 

Scribner's  for  April  has  some  "new  letters"  of 
Robert  Louis  Stevenson,  edited  by  Sir  Sidney  Colvin: 
ami  Price  Collier's  Indian  article  deals  with  t lie  "unrest" 
in  that  country.     There  are  other  good  things  as  well. 

"Grabbing  Legislation  at  Ottawa,"  by  T.  A.  Peter- 
sen, and  "Heroism  and  Exploration  in  Canada,"  by  J. 
B.  Tyrrell  are  among  some  of  the  good  things  in  Mac- 
Lean's   Magazine,   erstwhile   Busy  Man's  Magazine. 

The  American  News  Co.,  Park  Place,  New  York,  in 
their  latest  catalogue  are  calling  the  attention  of  the 
Canadian  trade  to  the  handling  of  weekly  periodicals 
and   monthly   magazines   as  a  trade  producer. 

The  English  Review  has  now  an  all-world  circulation, 
and  is  publishing  many  of  the  best  articles  in  current 
English  literature.  It  is  being  offered  especially  through 
the    book   trade. 

The  first  number  of  the  Irish  Review,  a  monthly 
magazine  of  Irish  literature,  art  and  science,  was  issued 
this  month.  The  Irish  Review  will  be  for  Ireland  what 
such  periodicals  as  ' '  The  Quarterly  Review, "  "  The 
Edinburgh  Review,"  "Le  Mercure  de  France,"  have 
been  for  neighboring  countries.  It  will  be  written  by 
Irish  authors  and  by  writers  on  subjects  of  Irish  inter- 
est; it  will  be  produced  and  published  in  Ireland.  At 
the  same  time  the  Review  will  be  distributed  widely  over 
the  English-speaking  countries  and  on  the  Continent; 
arrangements  are  being  made  to  establish  agencies  in 
Paiis,   Berlin,   New   York   and   other  cities. 

St.  Nicholas  is  to  have  a  series  of  papers,  for  boys 
big  and  little,  on  "The  Battle  of  Baseball,"  by  C.  H. 
Claudy.  The  papers  will  run  through  the  playing  sea- 
son, and,  wherever  possible,  every  play  of  importance 
and  every  point  will  be  illustrated  with  an  actual  con- 
crete incident  which  really  happened  upon  a  regular 
league  field. 


The  Oxford  University  Press  will  celebrate  the  Ter- 
centenary of  the  Authorized  Version  of  the  Holy  Bible  by 
issuing  shortly  a  photographic  reproduction  of  the  Black 
Letter  edition  of  1611.  The  size  of  the  reprint  will  be 
llf  inches  by  8^  inches.  Alfred  W.  Pollard  has  written 
a  bibliographical  introduction  of  upwards  of  50  pages,  in 
which  he  describes,  first,  the  earlier  English  translations 
1380-1582  (the  Wyclifite  Bibles,  Tyndale's  New  Testa- 
ment, Coverdale's  Bible,  Matthew's  Bible,  the  Great 
Bibles,  the  Geneva  Bible,  the  Bishops'  Bible,  the  Rheims 
New  Testament);  secondly,  the  Bible  of  1611  itself,  giving 
a  list  of  the  revisers  and  the  rules  by  which  they  were 
bound;  and  thirdly,  the  later  history  of  this  Bible.  The 
volume  will  contain  "The  Translators  to  the  Reader," 
various  illustrative  documents,  and,  of  course,  the 
Apocrypha. 

Henry  Frowde  also  announces  a  cheaper  reprint  in 
Roman  type,  page  for  page,  of  the  editio  princeps,  similar 
to  that  published  by  the  Oxford  University  Press  in  1833, 
the  extraordinary  accuracy  of  which,  Mr.  Pollard  says, 
has  been  everywhere  acknowledged.  This  volume  will  be 
8  inches  by  5i  inches,  and  will  also  contain  Mr.  Pollard's 
introduction. 


BOOKSELLER  AND  STATIONER 


33 


TO  IMPROVE  CANADIAN  CREDIT  METHODS. 

A  body  was  recently  organized  at  Winnipeg  called 
the  Canadian  Credit  Men's  Association,  which,  according 
to  the  constitution,  is  for  the  purpose  of  ''improving' 
existing  credit  methods  through  the  co-operation  of  in- 
dividuals engaged  in  extending  credit,  and  such 
other  matters  as  the  members  may  from  time  to  time 
determine." 

The  association  has  already  assumed  large  propor- 
tions, as  the  list  of  members  testifies,  being  made  up 
practically  of  the  representatives  of  all  the  larger  whole- 
sale houses  in  Winnipeg,  and  of  those  houses  in  Mon- 
treal, Toronto  and  other  eastern  cities  which  are  doing 
any  considerable  business  in  the  Western  Provinces. 
Offices  have  been  opened  in  Winnipeg,  under  the  manage- 
ment of  a  president  and  a  board  of  governors,  and  strong 
committees  have  been  formed  to  take  up  subjects  affect- 
ing legislation  and  business  conditions,  prosecution  of 
fraudulent  debtors,  an  improved  mercantile  agency  ser- 
vice, a  trade  clearing  house  and  adjustment  bureau,  fire 
insurance,   and  improved  credit   department  methods. 

The  action  of  this  association  in  obtaining-  definite 
plans  for  the  betterment  of  wholesale  conditions  supplies 
(food  for  serious  thought  on  the  part  of  all  retail  mer- 
chants throughout  the  country.  One  interesting  point 
is  that  the  body  have  started  a  fund  of  $10,000  for  th.3 
prosecution  of  fraudulent  debtors  and  unscruplous  per- 
sons. It  is  evidently  the  purpose  of  the  association  to 
secure  recompense  and  punish  wherever  possible,  those 
who  issue  fraudulent  financial  statements  and  issue  worth- 
less checks  to  creditors.  Indeed,  one  or  two  cases  of 
fraud  have  already  been  taken  up  and  are  now  before 
the  courts,  and  a  clearing  house  for  the  interchange  by 
members  of  ledger  information  has  been   established. 

It  would  seem  that  our  legislative  facilities  were  much 
lacking,  when  a  body  which  claims  to  be  suffering  from 
criminal  actions  on  the  part  of  debtors,  are  compelled 
to  endeavor  to  have  such  laws  enacted  which  will  assist 
them  to  get  redress.  Just  what  the  law  is  in  this  con- 
nection is  not  known,  but  a  committee  has  this  mattef 
in  charge,  and  they  are  at  present  working  out  a  defin- 
ite line  of  policy. 

The  work  as  at  present  outlined  by  the  association 
cannot  be  criticized  from  the  standpoint  of  the  retailer. 
A  committee  has  been  appointed  to  solve  the  legislation 
problem  affecting  business  conditions.  This  simply  means 
the  prosecution  of  fraudulent  debtors.  If  it  means  more 
than  this,  the  facts  will  be,  and  ought  to  be,  made  known 
to  the  retailer.  To  prosecute  fraud,  no  retailer  will  ob- 
ject,  and  retail  merchants  everywhere  hail  with  satisfac- 
tion such  legislation  as  will  clear  their  ranks  of  undesir- 
ables. To  improve  mercantile  agency  service,  to  estab- 
lish a  trade  clearing  house,  and  adjustment  bureau,  and 
to  co-operate  with  the  merchants  to  secure  better  fire 
insurance  conditions,  are  all  plans  which  are  plainly  con- 
structive of  a  better  commercial  system. 

It  must  be  remembered,  however,  that  to  a  certain 
extent  the  retail  merchant  should  have  a  share  in  form- 
ing the  plans  for  the  future  of  the  trade  relationship 
between  retail  and  wholesale  merchants,  between  debtor 
and  creditor.  It  is  understood  that  the  object  of  the 
Credit  Men's  Association  is  not  to  work  out  plans  with- 
out the  knowledge  of  the  retailers.  They  say  they  wel- 
come and  invite  consultation  with  the  merchants  as  a 
body  or  as  individuals,  in  making  such  changes  as  all 
alike  must  agree  are  necessary. 

The  wholesaler  ought  to  be  willing  to  admit  that  he 
himself  may  sometimes  put  a  customer  in  an  awkward 
position.  He  therefore  must  be  careful  whom  he  calls 
a  fraudulent  merchant.     All  merchants  who  fail  to  meet 


their  accounts  are  not  dishonest.  The  credit  man  is 
aware  that  the  retailer  should  be  concerned  about  direct 
legislation  for  his  own  benefit.  But  the  wholesaler  can- 
not do  all  the  legislating.  There  are  some  things  which 
the  merchant  himself  must  do  in  the  matter  of  creating 
more  secure  business  relationship  with  the  wholesaler. 

It  is  believed  that  the  action  of  the  Credit  Men's 
Association  will  not  only  do  much  to  benefit  the  retail 
trade  either  directly  or  indirectly,  but  will  stimulate  the 
merchants  as  a  body  to  take  action,  for  defence  if  need 
be,  and  in  any  case  to  better  perfect  {he  relationship  be- 
tween them. 

It  would  seem  that  a  sensible  line  of  policy  for  the 
merchant  to  pursue  would  be  to  conduct  his  business  in 
such  a  way  so  as  to  keep  as  far  away  as  possible  from  the 
appearance  or  temptation  of  dishonesty.  Many  retailers 
could  perhaps  buy  more  carefully,  and  not  allow  them- 
selves to  be  over-loaded  with  dead  stock.  Likewise  the 
wholesaler  might  sell  more  carefully  in  order  to  keep 
away  from  trouble.  But  it  is  only  reasonable  that  if 
anything  serious  ensues  in  the  matter  of  quantity  or  stock, 
almost  the  entire  blame  should  be  laid  at  the  door  of 
the  retailer.  Again,  the  merchant  might  endeavor  to 
buy  more  directly  for  cash,  which  system  would  enable 
him  to  take  his  discount,  regularly. 

These  are  only  a  few  things  that  the  retailer  might 
do.  It  is  to  be  hoped  that  the  retailers  as' an  association 
will  co-operate  with  the  wholesalers  and  as  one  seek  tj 
eliminate  from  the  trade  some  of  the  present  existing 
evils. 

American   Literature   in  Nova  Scotia. 

The  United  States  Consul  at  Yarmouth,  N.S..  Alfred 
J.  Fleming,  in  a  report  to  his  government  at  Washington, 
says: 

"There  are  in  Yarmouth  two  public  libraries — one  in 
the  northern  and  the  other  in  the  central  part  of  the  city. 
The  latter  has  6,632  volumes  and  the  north  library  about 
half  that  number.  Both  are  absolutely  free  and  are  sup- 
ported by  municipal  allowances  and  voluntary  contribu- 
tions. During  the  year  just  ended,  29.999  books  were 
taken  out  of  the  central  library  by  patrons,  an  increase 
of  3,180  over  the  previous  year.  Fifteen  thousand  were 
taken  from  the  north  library.  In  the  central  over  3,000 
cards  were  issued,  and  1,800  in  the  north,  an  increase  of 
800  over  last  year.  During  the  past  year  650  American 
tourists  were  extended  the  courtesy  of  free  use  of  the 
central  and  400  of  the  north  library. 

"The  two  libraries  have  practically  all  the  best  Amer- 
ican literature,  and  a  large  number  of  the  American  maga- 
zines are  found  on  the  reading  tables.  It  is  possibly  not 
extravagant  to  say  I  hat  fully  75  per  cent,  of  the  current 
magazines  and  periodicals  read  here  are  from  the  United 
States.  All  the  larger  daily  newspapers  from  New  York 
and  Boston  are  freely  taken  here.  In  fact,  few  Ameri- 
can cities  of  the  same  size  are  better  patrons  of  American 
literature — books,  magazines,  and  newspapers — than  Yar- 
mouth. 

"Of  course,  the  reading  public  is  patriotic  enough  to 
read  tlie  home  papers  and  magazines,  but  the  United 
States  is  in  the  lead  in  supplying  all  kinds  of  literature. 
Each  year  many  books  are  added  to  the  libraries,  and  the 
United  States  gets  its  share  of  orders  for  the  "latest" 
publications.  There  are  two  considerable  dealers  in  books. 
ami  these  keep  or  supply  to  order  all  American  publica- 
tions. Four  or  five  dealers  handle  newspapers  and  maga- 
zines, and  all  appear  to  have  a  good  trade." 

It  should  be  remembered  that  Yarmouth  is  a  resort 
for  United  States  people — New  Englanders  and  New" 
Yorkers — and  has  a  direct  steamship  service. 


34 


BOOKSELLER    AND     STATIONER 


®= 


=H 


The  Springs  Big  Book.     Already  A  Best  Seller. 


JEFFERY 
By     FARNOL 


THE  BROAD  HIGHWAY 

Once  in  a  long  while  their  appears  a  romance  that  from  publication  seems  to  be  destined  to  have  a  wide 
circulation.  No  book  in  recent  years  has  been  hailed  by  the  Critics  with  such  fulsome  praise  as  has  Jeffery  Farnol's 
"  THE  BROAD  HIGHWAY  "  withjits  series  of  incidents  as  swift  as  any  of  the  Romances  of  Dumas.    Cloth,  net  $1.35. 

PUBLISHED    FEBRUARY  11th,  NOW  IN  ITS  52,000. 


LOVE  UNDER  FIRE 

By    RANDALL    PARRISH. 

Illustrated   iu   color,   cloth,   net  $1.35. 

II   has  nil   the  dash  of  the  popular  Author's  Work. 

BAR-20   DAYS 

By    CLARENCE    E.    MCLFORD. 

Illustrated   in   color,   cloth,   net  $1.35. 
In   this   story   the  Reader  renews   the  acquaintance 
of   Hopalong  Cassidy  and   the  other  Members  of  the 
Bar-20  outfit.     A   welcome   book. 

THE  GOLDEN  WEB 

Bv    ANTHONY    PARTRIDGE. 

Author  of  "Passers  By,"  cloth  $1.50 
The  Author  is   a   born   story   teller  with  a  natural 
gift    for   suspense,   surprise,   and    dramatic  situation. 
The  new  volume  will  be  one  of  the  successes  of  the 
New   Year. 

HOW  LESLIE  LOVED 

By   ANNE    WARNER. 

Author    of     "The     Rejuvenation     of     Aunt     Mary," 
cloth,  net  $1.25. 


THE  GIFT  OF  THE  GRASS 

By    JOHN    TROTWOOD    MOORE. 

Author   of  "The  Bishop   of  Cottontown,"   cloth   $1.50 

LOVE  BESIEGED 

By   CHARLES    E.    PEARCE. 

A   story    of   the   Siege    of   Lucknow    by    an    Author 
who   has   long   been    known   to   the   English    Magazine 
reading   public   as   a   leading   serial   story   writer. 
Illustrated   in   color,  cloth,   net  $1.20. 

FLAMSTEAD   QUARRIES 

By    MART   E.    WALLER. 

Author  of  "The  Woodcarver  of  Lympus,"  cloth  $1.50. 
Still  one  of  the   best  sellers. 

THE  CORSICAN 

A  Diary  of  Napoleon,  compiled  and  translated  by 
R.   M.   Johnston,   cloth,   net  $1.75. 

This  life  of  Napoleon  in  his  own  words  is  one  of 
the  most  important  and  interesting  biographies  of 
recent   years. 


SEND    FOR    OCR    COMPLETE    LISTS. 


McCLELLAND  &  GOODCHILD,  Limited 


Publishers  and  Wholesale  Dealers  in  (he  Books  of  all  Publishers. 


42  Adelaide  St.  W..  Toronto 


a 


THOMAS  Y.  CROW  ELL  &  CO. 

nave  in  preparation  many  important  new 
books  by  well-known  writers. 

Their  new  catalogue  will  contain  attractive 
additions  to  their  list  or  Fiction,  Travel  Books,  Holi- 
day Editions,  Juveniles,  New  Thought  Books,  Relig- 
ious Books,  Year  Books,  Anthologies,  Booklets,  Poets, 
Handy    volumes,  Leather  Novelties,  etc.,  etc. 


THOMAS  Y.  CROWELL  &  CO. 

NEW    YORK 


New  Publications  Off  the  Press 

List  of  Tiction  and  Miscellaneous  Works  Pub- 
lished Since  Last  Issue — Many  New  Books  for 
Spring  Selling 

The  Copp,  Clark  Co. 

The  books  published  by  this  company  since  last  issue 
are  "Jim  of  the  Ranges,"  by  G.  B.  Lancaster,  and 
"Eve's  Second  Husband,"  by  Corra  Harris,  both  during 
February,  and  "Gilead  Balm,"  by  Bernard  Capes,  a  few 
days  ago.  "Distinctive  Homes  at  Moderate  Cost,"  by 
Hy.  H.  Taylor,  announced  for  early  publication  last 
month  is  at  present  ready.  Still  another  new  edition  of 
"Molly  Make  Believe"  is  in  preparation  by  this  company. 

Cassell   &    Company. 

The  February  books  of  this  company  are  "The  Money- 
Spider,"  by  William  Le  Queux  ;  "The  Mark  of  his  Call- 
ing," A.  Allen  Buckington  ;  "Bess  of  the  Woods,"  War- 
wick Deeping  ;  "A  Honeymoon  in  Hiding,"  Mrs.  G.  de 
Home  Vaizey;  "Eliza  Getting  On,"  Barry  Pain;  "Fam- 
iliar Wild  Flowers,"  Prof.  F.  Edward  Hulme;  "Wild 
Flowers  as  they  Grow,"  G.  Clarke  Nuttall,  illustrated  in 
color  by  H.  E.Corke;  "The  Beliefs  of  Unbelief,"  W.  H. 
Fitchett  ;  "100  Popular  Pictures,"  vol.  II  ;  "The  New 
Book  of  the  Horse,"  profusely  illustrated,  Charles'Ri- 
chardson  ;  and  "Electricity  in  the  Service  of  Man,"  vol. 
I,  R.  Mullineux  Walmsley. 

Since  the  beginning  of  the  present  month  Cassells  have 
published  several  works,  among  them,  "The  Truth  About 
Spain,"  by  G.  H.  B.  Ward  ;  "Poultry  and  Profit,"  Wil- 
liam W.  Broomhead  ;  "The  Art  of  Physical  Development," 
W.  A.  Chappie,  M.D.,  and  "The  Gun  and  Its  Develop- 
ment," W.  W.  Greener. 

Other  publications  to  appear  in  March  are  "Joan  of 
the  Tower,"  by  Warwick  Deeping;  "A  Kingdom  of 
Dreams,"  J.  J.  Bell  ;  "Captain  Black,"  Max  Pemberton; 
"A  Daughter  of  the  Democracy,"  Ethel  M.  Forbes  ; 
"Every-day  Japan,"  Arthur  Lloyd;  "Old  Chinese  Porce- 
lain and  Works  of  Art,"  A.  W.  Bahr;  "With  Nature  and 
a  Camera,"  Richard  Keartan  ;  "Life  Histories  of  Fami- 
liar Plants,"  John  J.  Ward;  "Practical  Electricity," 
Prof.  Ayrton  and  Thomas  Mather;  "Hardening  and  Tem- 
pering Steel,"  edited  by  Bernard  E.  Jones;  "The  Life  of 
Charles  Dickens,"  by  his  eldest  daughter;  "The  Problem 
of  Motherhood,"  "Sound  Business,"  Albert  E.  Bull  ;  "A 
Short  Sketch  of  the  History  of  the  English  Language," 
O.   T.   Williams;   and   "How  to  Grow  Rich." 

"The  Truth  About  Egypt,"  by  J.  Alexander,  is  prom- 
ised for  early  April. 

The  Musson  Book  Co. 

The  books  published  in  February  and  early  March  by 
this  company  include  "The  Root  of  Evil,"  by  Thomas 
Dixon,    Jr.,   author   of     "The     Leopard's   Spots"  ;    "The 


Vanity  Box,"  a  mystery  story,  by  Alice  Stuyvesant  ; 
"The  Green  Curve,"  a  war  story,  by  Ole  Luk-Oie;  "The 
Trail  of  the  Tenderfoot,"  an  outing  trip  through  the 
Adirondacks,  Maine  and  Nova  Scotia,  by  Stephen  Chal- 
mers; "Two  on  the  Trail,"  a  romance  of  the  Northwest, 
by  Hulbert  Footner;  "The;  Skipper  and  the  Skipped,"  a 
book  of  quaint  humor,  by  llolman  Day;  "Marie-Claire," 
the  novel  by  Mile.  Marguerite  Audoux,  which  took  Paris  by 
storm  ;  and  "Recollections  of  a  Society  Clairvoyant," 
being  stories  of  the  fashionable  world.  This  is  one  of 
Musson's  important  books,  and  they  expect  it  to  rival 
Lady   Cardigan's  famous   recollections. 

"A  Book  of  Friendship,"  a  collection  of  verse  and 
prose,  compiled  by  Ina  Russelle  Warren,  was  also  brought 
out  during  February,  as  were  as  well  "The  American 
Shotgun,"  by  Charles  Askins,  and  three  volumes  in 
"The  Robinson  Crusoe  Library"— "Camping  and  Wood- 
craft," "Camp  Cookery"  and  "Backwoods  Surgery  and 
Medicine."   • 

The  March  books  now  ready  or  likely  to  be  so  before 
the  end  of  the  month  are  :  "813,"  another  of  Maurice 
Leblanc's  mystery  stories  ;  "The  Coward  of  Ther- 
mopylae," by  Caroline  Dale  Owen  Snedeker;  "Margery," 
by  E.  F.  Benson;  "The  Golden  Silence,"  C.  N.  and  A. 
M.  Williamson;  "Joyce  of  the  North  Woods,"  Harriet  T. 
Comstock. 

McClelland  &  Goodchild. 

This  firm  announce  five  books  of  fiction  as  ready  at 
the  beginning  of  the  month— "Love  Under  Fire,"  by 
Randall  Parrish;  "Prince  or  Chauffeur?"  Lawrence 
Perry  ;  "Bar-20  Days,"  Clarence  E.  Mulford  ;  "A  Breath 
of  Prairie  and  Other  Stories,"  Will  Lillibridge,  and 
"Love  Besieged,"  Charles  E.  Pearce. 

As  well  during  March  McClelland  &  Goodchild  expect 
to  publish  a  new  book  by  A.  T.  Quiller-Couch,  the  title 
of  which  is  "Brother  Copas." 

Maud  Diver,  author  of  "Candles  in  the  Wind,"  "The 
Great  Amulet,"  and  "Captain  Desmond,"  all  books  of 
fiction  dealing  with  India,  is  bringing  out  another'  story, 
"The  Awakening,"  also  dealing  with  that  country,  mak- 
ing the  quartet  one  of  the  strongest  series  of  fiction 
having  an  Indian  background  that  has  been  published. 

Eden  Philpotts  also  has  another  new  story  entitled 
"Demeter's  Daughter."  The  scenario  is  laid  in  the  Dart- 
moor country,  as  have  many  of  his  previous  works.  "The 
Patrician,"  by  John  Galsworthy,  author  of  "A  Motley," 
which  sold  so  well  in  England  is  another  new  March  book 
promised. 

McClelland  &  Goodchild  are  preparing  a  new  list  of 
"Nature  Books"  on  birds,  wild  flowers,  garden  flowers, 
etc. 

One  of  the  books  of  the  year  is  promised  in  Price 
Collier's  "West  in  the  East."  Mr.  Collier  is  the  author 
of  "England  and  the  English,"  which  took  such  a  hold 
on  the  Canadian  and  English  book  trade.  One  bookseller 
alone  in  Toronto  is  said  to  have  sold  700  copies  of  this 
work.  No  definite  date  is  set  for  the  publication  of  "West 
in  the  East." 

McLeod  &  Allen. 

The  new  books  published  by  this  firm  during  7cbruarj 
include  :  "One  Way  Out,"  by  William  Carleton,  which  is 
expected  to  be  one  of  the  big  sellers  of  the  year  ;   "The 


36 


BOOKSELLER    AND    STATIONER 


Phantom  of  the  Opera,"  by  Gaston  Leroux;  "The  Adven- 
tures of  a  Modest  Man,"  Robert  W.  Chambers;  "Robert 
Kimberley,"  Frank  H.  Spearman;  "The  New  Machia- 
vclli,"  H.  G.  Wells;  "The  Bolted  Door,"  George  Gibbs; 
"Sidney  Carteret,  Rancher,"  Harold  Bindloss  ;  "The 
Vow,"   Paul  Trent  ;    "The   Married   Life   of  the   Frederic 


H.  G.    WELLS 
Author  of   "  The   New   Machiavelli." 

Carrolls,"  by  Jesse  Lynch  Williams  ;  "Colonel  Tod- 
hunter  of  Missouri,"  Ripley  D.  Saunders  ;  "The  Fire 
Opal,"  Tobert  Fraser;  and  "Elisabeth  Koett,"  by  R. 
H.  Bartsch. 

The  March  publications  of  this  firm  are  :  "The  Woman 
Haters,"  by  Joseph  C.  Lincoln  ;  "Thurley  Ruxton," 
Phillip  Verrill  Mighels;  "The  Camera  Fiend,"  E.  W. 
"Hornung;  "The  Honor  of  the  big  Snows,"  James  Oliver 
Curwood;  "The  Captivating  Mary  Carstairs,"  Henry 
Secord  ;  "A  Prince  of  Romance,"  Stephen  Chalmers  ; 
"The  Prodigal  Judge,"  Vaughan  Kester  ;  "Old  Reliable," 
Harris  Dickson  ;  "Maude  Baxter,"  C.  C.  Hotchkiss  ; 
"The  Second  Wife,"  Thompson  Buchanan;  and  "The  Pro- 
fessor's Mystery,"  by  Brian  Hooker  and  Wells  Hastings. 

The  Macmillan  Company. 
Among  recent  publications  of  this  company  are  "Mat- 
ter and  Memory,"  by  Henri  Bergson,  translated  by 
Nancy  M.  Paul  and  W.  Scott  Palmer;  "The  Bible  for 
Home  and  School,"  edited  by  Shailer  Matthews,  has  an 
addition  to  its  series  in  "The  Gospel  According  to  St. 
Matthew,"  by  Archibald  T.  Robertson  ;  "The  Teaching 
of  Agriculture  in  the  High  School,"  Garland  Armor 
Bricker  ;  "The  Training  of  Teachers  for  Secondary 
Schools  in  Germany  and  the  United  States,"  John 
Franklin  Brown  ;  "Color  Books  for  Boys  and  Girls,"  il- 
lustrated with  color  plates  of  birds  and  beasts,  C.  Von- 
Wyss  ;  "The  Great  Didactic,"  John  Amos  Comenius, 
translated  by  M.  W.  Keatinge;  "The  Cyclopedia  of  Edu- 
cation,"  edited  by  Paul     Munroe;   "When  God  Laughs," 


Jack  London  ;  "I  Wonder,"  Stephen  Paget,  "Essays  on 
the  Russian  Novelists,"  William  Lyon  Phelps;  "Dry 
Farming,"  John  A.  Widtsoe;  "Historical  Manual  of  Eng- 
lish Prosody,"  George  Saintsbury  ;  "New  Testament 
Theology,"  Henry  C.  Sheldon;  "The  Basal  Beliefs  of 
Christianity,"  James  H.  Snowden;  "The  English  Lan- 
guage," book  II.,  English  grammar  and  composition, 
Sarah  Withers  and  James  P.  Kinard  ;  "Birds  and 
Beasts,"  C.  Von  Wyss;  "The  Justice  of  the  King,"  Ham- 
ilton Drummond. 

Macmillan's  new  fiction  for  spring  now  ready  includes 
"Members  of  the  Family,"  by  Owen  Wister  ;  "Jim 
Hands,"  R.  W.  Child;  "Adventure"  and  "When  God 
Laughs,"  Jack  London;  "Trevor  Lordship,"  Mrs.  Bar- 
clay; "Neighbors  Unknown,"  Charles  G.  D.  Roberts; 
"Klaus  Hinrich  Baas,"  Gustav  Frenssen;  "The  Justice  of 
the  King,"  Hamilton  Drummond  ;  "We  of  the  Never- 
Never,"  Mrs.  Aenas  Gunn;  "The  Sovereign  Power,"  Mark 
Lee  Luther;  "The  Believing  Years,"  Edmund  L.  Pearson; 
"An  Unwilling  Minerva,"  Mabel  Osgood  Wright;  "The 
Colonel's  Story,"  "While  Caroline  Was  Growing,"  Jose- 
phine Daskam  Bacon;  and  "Nina,"  by  Rosaline  Masson. 

The  Westminster  Co. 
This  company  announce  the  early  publication  of  Ralph 
Connor's  "Corporal  Cameron,"  a  tale  of  the  MacLeod 
trail.  Another  book  to  be  published  early  is  also  a  Cana- 
dian work— "New  Testament  Evangelism,"  by  Prof.  Kil- 
patrick  of  Knox  College. 

Henry  Frowde. 

Henry  Frowde  are  bringing  out  immediately  two  im- 
portant books.  One  is  "Souls  in  Action"  by  Harold 
Begbie,  author  of  "Twice-Born  Men,"  being  further  ex- 
amples of  "Varieties  of  Religious  Experience,"  expand- 
ing the  narrative  of  "Twice-Born  Men."  The  other  is 
"Heather  and  Peat,"  by  A.  D.  Stewart.  Of  this  new 
claimant  to  a  place  among  the  band  of  writers  who  have 
interpreted  Scottish  life  and  character,  Mr.  Stewart  is 
not  hastily  to  be  classed  with  Mr.  Crocket  or  "Ian  Mac- 
laren."  He  is  individual  in  his  characterization  and  in 
his  literary  method  ;  but  there  are  chapters  in  this  new 
story  which  the  foremost  Scottish  writers  would,  it  is 
said,  be  proud  to  own,  and  two  of  its  characters  are 
good  enough  to  make  the  author's  reputation. 

The  first  named  book,  "Souls  in  Action,"  by  Harold 
Begbie,  author  of  ' '  Twice-Born  Men, ' '  tells  in  a  new  story 
some  further  examples  of  "varieties  of  religious 
experience,"  expanding  the  narrative  of  the  earlier  story, 
as  well  as  amplifying  it  in  many  ways,  for  where 
the  earlier  book  emphasizes  conversions  of  the  sudden, 
violent,  passionate  type,  the  newer  book  deals  with  the 
most  interesting,  the  most  striking,  and  perhaps  the 
most  conclusive  cases  of  conversion — those  in  which  a 
more  gradual  change  of  heart  leads  to  the  new  birth. 
While  the  older  book  dealt  with  the  testimony  of  men 
of  the  humbler  classes,  the  newer  story  concerns  itself 
chiefly  with  women,  and  in  all  cases  the  strata  of 
society  is  above  the  depths. 

William  Briggs. 

The  books  issued  in  February  by  this  firm  were  : 
"Through  Five  Republics  on  Horseback  :  Wanderings  in 
South  America,"  by  G.  Whitfield  Ray,  F.R.G.S.,  and 
"The  Doctrine  and  Discipline  of  the  Methodist  Church  of 
Canada,  1910." 

The  following  is  the  list  of  books  to  appear  in  March  : 
"The  new  Boy  Scout  Manual  for  Canada,"  specially  pre- 
pared by  General  Baden  Powell,  for  the  use  of  Canadian 
boys.  (March  10)  ;  "On  Western  Trails  in  the  Early 
Seventies  :  Frontier  Pioneer  Life  in  the  Canadian  North- 
west," by  Rev.  John  McDougall,  author  of  "Saddle.  Sled 


BOOKSELLER    AND     STATIONER 


37 


THE  RELIGIOUS  TRACT  SOCIETY  (el£gnlda°nnd) 

"COPPING  ILLUSTRATED  BIBLE" 


ARE    THE    PUB- 
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The  Holy  Bible  according:  to  the  Authorized   Version.     Size,  demy  8vo.     (8'4   by   5%    Inches, 

2  inches  thick);  in  good,  clear  type,  with  References,  Maps,  nnd  Atlas  Indices,  and  with 
100  Coloured  Plates  by  Harold  Copping:  (1)  cloth,  Is.  6d.  net;  (2)  French  limp,  with 
medallion  on  cover,  12s.  net;  (2a)  French  limp,  plain,  12s.  net;  (3)  Persian  Ynpp,  21»  net; 
India  Paper  Editions  (1%  inches  thick)  (4)  Rutland  Yapp,  25s.  net;  (5)  Best  Morocco,  gSs. 
net;  (G)  cloth,  gilt  edges,  round  corners.  10s.  6d.  not.  Either  of  the  above  may  bo  bad 
with  Scottish  Metrical  Psalms,  6d.  each  extra. 


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OVER    tCOO    PRIZE    BOOKS 

All  copyright  stories 


Ranging  in  price  from  8  cents  to  $1.50.  The  authors  include  such  well-known  names  as 
Dr.  Gordon  Stables,  Talbot  Baines  Reed,  Amy  Le  Feuvre,  Hesba  Stretten,  Mrs.  O.  F.  Walton. 
E.  Everett-Green,  Rosa  N.  Carey,  Mrs.  de  Home   Vaizey,  and   many   others. 


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for   complete    catalogue   and   particulars    of   terms.     Address,   4    Bouverie  Street,  London,  England 


IMPORTANT   NOTICE. 

WE  desire  to  inform  the  trade  that  we  are  exclusively  representing 
HURST  &  CO.,  PUBLISHERS,  NEW  YORK,  as  usual,  and  their 
new  offerings  for  the  Season  of  191 1  are  a  splendid  demonstration  of  what 
excellent  made  books  and  low  prices  can  accomplish. 

We  carry  a  full  line  of  samples.     Do  not  place  any  orders  before  inspecting 
this  remarkable  array  of  the  best  books  obtainable  for  the  least  outlay. 

Our  travellers  are  now  in  the  field  soliciting  orders. 

CATALOGUE  AND  PRICES  SENT  ANYWHERE. 

McLEOD    &    ALLEN 


42   Adelaide    Street   West, 


TORONTO. 


38 


BOOKSELLER    AND     STATIONER 


M.  E.  Braddon's  Novels 

JUST    PUBLISHED 

Crown  8vo.,  6s. 

BEYOND  THESE  VOICES 

"Miss  Braddon-  is  a  wonder;  one  hesitates  as  to  which  is  better,  the  fullness  of  the  plot  or  her  admirable  way 
of  telling  it.  She  is  intensely  young,  marvellously  full  of  vitality.  Were  it  her  first  novel  we  should  chide  her  for 
being  too  exuberant,  beg  her  to  be  less  prodigal  of  her  gifts  to  us,  to  save  something  for  future  work.  But  she 
need  not.     She  is  inexhaustible.     She  will  never  learn  to  be  less   generous." — Daily   Telegraph. 


London:     HUTCHINSON  &  CO. 


M.  E.  Braddon's  Novels 

THE  "AUTHOR'S  EDITION" 

Crown  8vo.,  red  cloth,  gilt  top,  2s.  6d.  each. 

"Over  three-and-a-half  million  copies  of  Miss  Braddon's  novels  have  been  sold  in  the  cheap  edition  alone,  and 
this  fact  would  fully  justify— -if  justification  were  needed — Messrs.  Simpkin  in  re-issuing  the  'Author's  Edition'  of  her 
works.  But  Miss  Braddon's  name  is  a  household  word,  and  no  authoress  has  surpassed,  if  indeed  they  have  ever 
attained,  her  enormous  popularity.  Nor  is  her  vogue  on  the  wane  or  likely  to  be  while  the  British  race  preserves 
its  present  love  for  good  enthralling  fiction.  The  new  'Author's  Edition'  is  very  inexpensive,  and  is  yet  worthy  a 
place  in  any  library.  Bound  in  red  cloth  with  gilt  tops,  t lie  paper  and  type  are  all  that  can  be  desired,  whilst  the 
volume   is   easy    to    handle,   and    neat   and    pleasing  to    the  eye." — Gentlewoman. 

DEAD  MEN'S  SHOES. 

JOSHUA  HAGGARD. 

WEAVERS  AND  WEFT. 

AN  OPEN  VERDICT. 

VIXEN. 

THE  CLOVEN  FOOT. 

THE   STORY  OF  BARBARA. 

JUST  AS  I  AM. 

ASPHODEL. 

MOUNT  ROYAL. 

THE  GOLDEN  CALF. 

PHANTOM  FORTUNE. 

FLOWER  AND  WEED. 

ISHMAEL. 

WYLLARD'S  WEIRD. 

UNDER   THE   RED   FLAG. 

ONE   THING  NEEDFUL. 

MOHAWKS. 

LIKE  AND  UNLIKE. 

THE  FATAL  THREE. 

THE  DAY  WILL  COME. 

ONE  LIFE,  ONE  LOVE. 

GERARD. 

THE  VENETIANS. 

ALL  ALONG  THE  RIVER. 

THOU  ART  THE  MAN. 

SONS  OF  FIRE. 

ROUGH  JUSTICE. 

THE  CONFLICT. 

"No  better  proof  of  the  continued  popularity  of  Miss  Braddon's  stories  can  be  found  than  in  their  constant 
re-issue.  The  publishers  have  done  well  to  provide  the  public  with  a  new  edition,  admirably  printed,  put  forward  in 
strong,   well-bound  volumes,  with  gilt  edges,  at  the  moderate   price  of  half  a   crown   each."— Manchester  Courier. 


1. 

LADY  AUDLEY'S  SECRET. 

30. 

2. 

HENRY   DUNBAR. 

31. 

3. 

ELEANOR'S  VICTORY. 

32. 

4. 

AURORA  FLOYD. 

33. 

5. 

JOHN   MARCHMONT'S  LEGACY. 

34. 

6. 

THE  DOCTOR'S  WIFE. 

35. 

7. 

ONLY  A  CLOD. 

36. 

8. 

SIR  JASPER'S  TENANT. 

37. 

9. 

TRAIL   OF    THE    SERPENT. 

38. 

10. 

LADY'S  MILE. 

39. 

11. 

LADY  LISLE. 

40. 

12. 

CAPTAIN  OF  THE  VULTURE. 

41. 

13. 

BIRDS  OF  PREY.    . 

42. 

14. 

CHARLOTTE'S  INHERITANCE. 

43. 

15. 

RUPERT  GODWIN. 

44. 

16. 

RUN  TO  EARTH. 

45. 

17. 

DEAD    SEA  FRUIT. 

46. 

18. 

RALPH  THE  BAILIFF. 

47. 

19. 

FENTON'S  QUEST. 

48. 

20. 

LOVELS  OF  ARDEN. 

49. 

21. 

ROBERT  AINSLEIGH. 

50. 

22. 

TO  THE  BITTER  END. 

51. 

23. 

MILLY  DARRELL. 

52. 

24. 

STRANGERS  AND  PILGRIMS. 

53. 

25. 

LUCIUS  DAVOREN. 

54. 

26. 

TAKEN  AT  THE  FLOOD. 

55. 

27. 

LOST  FOR  LOVE. 

56. 

28. 

A  STRANGE  WOhLD. 

57. 

29. 

HOSTAGES  TO  FORTUNE. 

58. 

London:     SIMPKIN  &  CO.,  Limited 


BOOKSELLER     AND     STATIONER 


39 


and  Snowshoe,"  "Forest,  Lake  and  Prairie,"  etc.  (March 
25th);  "East  and  West  :  Essays  and  Sketches,"  by  Ade- 
laide P.  Fitch.  (March  25);  "Seeing  Canada  and  the 
South,"  by  H.  P.  Scott,  M.A.  (March  25th);  "The  Heir 
from  New  York,"  by  R.  S.  Jenkins,  (March  25th)  ; 
"Prairie  Born  and  Other  Poems,"  by  Robt.  J.  C.  Stead, 
(March  30th);  "Songs  of  the  Prairies,"  by  Robt.  J.  C. 
Stead,  (March  30th),  and  "Day  Dreams  of  a  Pioneer  and 
Other  Poems,"  John  Mortimer,  (March  30th). 

William  Briggs  who  are  handling  the  new  "Home 
University  Library  of  Modern  Knowledge"  in  Canada  re- 
port a  large  sale  from  their  travelers  for  this  new  series, 
which  is  expected  will  be  on  the  market  now  very  short- 
ly. The  booksellers  seem  to  recognize  that  this  will  be 
a  popular  line,  and  the  fact  that  all  the  books  are  new 
and  are  written  by  the  world's  greatest  living  authorities 
on  history,  science,  literature,  art,  economics,  politics 
and  philosophy,  leads  them  to  believe  there  will  be  a 
large  and  steady  sale  for  this  series. 


NEWS  OF  THE  PUBLISHING  HOUSES. 

Cassell  &  Co.  invite  those  members  of  the  Canadian 
trade  and  their  friends  who  may  be  going  to  London, 
England,  this  summer  to  see  the  coronation  of  Kins; 
George  to  visit  their  offices,  "La  Belle  Sauvage." 

"Low  Cost  Suburban  Homes,"  in  the  "House  and 
Garden  Books,"  has  been  published  by  Mussons  within  the 
month  in  both  cloth  and  paper  bindings. 

The  Musson  Book  Co.  have  been  appointed  sole  agents 
in  Canada  for  Baker  &  Taylor,  New  York. 

Harold  W.  W.  Copp,  special  book  'traveler,  for  The 
Copp,  Clark  Co.,  is  now  on  the  road  with  a  large  line  of 
import  book  samples, .  including  all  the  Copp,  Clark  agen- 
cies and  specialties  in  books.  He  expects  to  make  his 
usual  display  in  the  King  Edward  Hotel,  Toronto,  during 
the  latter  part  of  the  present  month.  The  specialties  Mr. 
Copp  is  carrying  include  Jack's  books,  with  colored  illus- 
trations ;  Blackie's  publications  ;  Dean's  toy  books  ;  Al- 
temus'  publications,  and  other  familiar  lines.  A  feature 
this  year  is  a  large  number  of  popular  books  in  exclusive 
leather  bindings,  such  as  Van  Dyck's,  Burroughs'  and 
similar  titles. 

Cassell  &  Co.  have  added  to  their  extensive  range  of 
books  a  new  shilling  clothbound  set  of  novels  by  some  of 
the  best  English  authors— Joseph  Hocking,  Max  Pember- 
ton.  Warwick  Deeping,  etc.  Up  to  date  five  titles  are 
ready.  These  books  retail  in  Canada  at  25  cents,  and  are 
said  to  yield  a  good  profit  to  booksellers. 

Arnold  Bennett's  "The  Book  of  Carlotta"  will  be  pub- 
lished in  Canada  by  McLeod  &  Allen  and  not  by  The  Mus- 
son Book  Co.,  as  erroneously  stated  in  last  month's  issue. 

Thos.  Claggett,  representing  J.  B.  Lippincott  &  Co., 
Philadelphia,  called  on  the  Toronto  publishing  houses  to- 
wards the  end  of  February. 

Messrs.  Allison,  of  Putnams,  New  York,  and  Howell, 
of  A.  C.  McClurg  &  Co.,  Chicago?  called  on  the  Toronto 
publishers  early  last  week. 

John  H.  Doran,  New  York,  paid  one  of  his  customary 
visits  to  Toronto  last  week. 

Edward  J.  Boyd,  assistant  manager  for  Cassell  &  Co., 
has  gone  on  a  business  trip  for  his  firm  through  the 
larger  towns  of  Western  Ontario.  He  will  afterwards 
take  a  six-weeks'  trip  to  Ottawa,  Montreal,  the  Maritime 
Provinces  and  Newfoundland. 

Dr.  Gordon  ("Ralph  Connor")  will  visit  Toronto  be- 
fore the  end  of  the  month.  He  will  be  the  guest  of  his 
publisher,  W.  E.  Robertson,  of  the  Westminster  Co. 

J.  E.  Hodder  Williams,  of  Hodder  &  Stoughton, 
London,  England,  is  expected  to  visit  Toronto  in  April. 

W.  H.  Knight  has  been  appointed     sales  manager     of 


The  Copp,  Clark  Co.  Mr.  Knight  was  for  the  past  year 
advertising  manager  for  the  Gurney  Foundry  Co.,  and 
previous  to  that  was  with  the  Gagnier  Advertising 
Agency,  Toronto. 

Mr.  Milford,  general  manager  for  Henry  Frowde, 
London,  Eng.,  is  visiting  America.  He  is  expected  to 
come  up  to  Toronto  about  the  24th  of  this  month. 

Cassell  &  Co.,  will  hold  their  annual  dinner  at  Lon- 
don, Eng.,  on  Friday,  March  31.  That  day  will  be  by  a 
coincidence  the  fiftieth  birthday  of  the  general  manager 
of  the  company,  Mr.  Arthur  Spurgeon,  and  also  his 
sixth  anniversary  in  the  general  manager's  chair. 

Henry  Button,  Canadian  manager  for  Cassell  &  Co., 
has  returned  from  his  first  trip  to  the  Pacific  Coast.  He 
speaks  enthusiastically  of  the  West  and  of  the  book  trade 
the  other  side  of  Winnipeg. 

Mrs.  Boyd,  wife  of  Edward  J.  Boyd,  assistant  man- 
ager of  Cassell  &  Co.,  Toronto,  and  her  mother,  Mrs. 
Adair,  were  seriously  injured  by  being  struck  by  a  street 
car  on  Avenue  Road,  on  the  evening  of  March  13.  The 
ladies  had  stepped  off  one  car  and  passing  around  the 
back  were  hit  by  a  car  coming  in  the  other  direction.  Mr. 
Boyd  had  left  just  that  morning  to  cover  Western  On- 
tario, but  was  recalled  by  telegram.  Both  ladies  are 
improving  by   latest  accounts. 

T.  H.  Bailey,  of  the  Religious  Tract  Society,  Lon- 
don, Eng.,  returned  from  his  business  trip  to  the  Pacific 
Coast  greatly  pleased  with  the  result  of  his  visit.  He 
called  at  the  offices  of  Bookseller  and  Stationer  while  in 
Toronto,  and  has  now  gone  east  to  Ottawa,  Montreal  and 
the  Maritime  Provinces.  He  will  sail  from  Halifax  for 
Liverpool  about  April  1. 

About  three  months  ago  G.  N.  Morang,  president  of 
Morang  &  Co.,  Toronto,  had  the  misfortune  to  fall  into 
an  excavation  for  the  city's  Hydro-Electric  distribution 
service  at  the  corner  of  York  and  Front  streets.  He  was 
shaken  up  and  suffered  from  nervous  shock.  He  has  now 
commenced  action  against  the  city  to  recover  $25,000 
damages  for  alleged  negligence  in  leaving  the  excavation 
unguarded.  Aylesworth,  Wright,  Moss  &  Thompson  are 
acting  for  him. 

Mr.  F.  Wise,  of  the  Macmillan  Co.,  Toronto,  has  gone 
on  a  visit  to  the  Old  Country. 

B.  A.  Clark,  Canadian  representative  of  Ward,  Lock  & 
Co.,  is  at  present  making  his  annual  spring  business  trip 
to  the  Pacific  Coast.  He  expects  to  be  ten  weeks  in  the 
West. 

"The  Book  of  Carlotta,"  by  Arnold  Bennett  men- 
tioned last  month  as  being  published  in  Canada  by  The 
Musscn  Book  Co.  should  have  been  credited  to  McLeod 
&  Allen. 


For   Better   Canadian   Manhood. 

"Simple  Rules  of  Health  and  Courtesy  for  Those  at 
School,"  is  the  title  of  a  neat  16-page  pamphlet  publish- 
ed this  spring  by  Cassell  &  Co.,  Toronto.  The  authors 
are  Helen  MacMurchy,  M.D.,  and  Henry  W.  Auden,  M.A.. 
principal  of  Upper  Canada  College,  both  of  them  well 
qualified  by  experience  to  talk  on  the  question  of  health 
and  courtesy.  The  pamphlet  deals  only  with  the  essen- 
tials, and  is  written  in  language  intelligible  to  the  aver- 
age boy  and  girl.  The  importance  of  full  development 
physically,  mentally  and  morally  is  insisted  on,  and  the 
writers  hope  that  the  pamphlet  may  help  on  the  growth 
of  Canadian  manhood  and  Canadian  development.  The 
booklet  is  dedicated  to  His  Excellency,  the  Governor- 
General.  The  Ontario  Government  have  already  ordered 
1,000  copies  of  the  work.  It  is  published  to  sell  by  the 
trade  at  five  cents. 


40  MOOKSELLER     AND     STATIONER 


Special  attention  is  directed  to  the  R.  P,  A.  Cheafc  Reprint  Series  of  some  of  the  world's  greatest  hooks 
\6d.  f>aj>er  covers,  Is.  net  cloth),  of  which  over  two  mil/ion  copies  have  already  heen  sold,  and  to  the  His- 
tory of  Science  Series  (cloth,  Is.  net).    Both  remarkable  values.    Complete  List  free  on  receipt  offiost  card. 

Watts  &  Co/s  Spring  List 

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APHORISMS  AND   REFLECTIONS 

By   THOMAS   HENRY   HUXLEY.     96   pp.,   paper   cover,   6d.  ;   cloth,   18.  net. 
This  work,  which  is  included  in  the  R.P.A.  Cheap  Reprints   Series    by    kind    permission    of   Messrs.  Macmillan,   was 
compiled  from  the  writings  of  the  distinguished  Professor   by   his   widow,   with   the  co-operation   of   her  eon, 
Mr.  Leonard  Huxley. 

THE  ORIGIN  OF  LIFE 

By    H.   CHARLTON   BASTIAN,   M.A.,   M.D.,   F.R.8.,   F.L.S.,  Etc.(    cloth>    royal    8vo..    80   pp.    and    ten    plate8    contailliDK 

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and  he  now  claims  that  the  problem  of  the  origin  Of  nfe  has  been  solved. 

THE  IDEA  OF  A  FREE  CHURCH 

By   HENRY    STtJRT,   M.A.,    (Oxon).     Cloth,    Second   and   Cheaper  Edition,   305   pp.,   2s.   6d.   net. 

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By   W.   E.   H.  LECKY.    384  pp. 

The  copyright  of  this  famous  classic  will  expire  on  March  25th,  and  the  work  will  be  Immediately  published  in  the 
R.P.A.  Cheap  Reprints  Series.  It  will  make  two  six  penny  volumes,  and  they  will  be  issued  together  at  6d. 
each,  net.  The  complete  work  will  also  be  published  at  the  same  time  in  a  paper  cover,  with  portrait  of  the 
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Cloth,    320   pp.,  js.   net. 

This  book  is  written  by  a  resident  in  the  Par  East,  who  has  been  a  close  student  of  Missions  in  China  for  a  number 
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LONDON,  ENGLAND:    WATTS    &    COMPANY 

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BOOKSELLER     AND     STATIONER 


41 


Interesting  Items  About  Canadiana 

Books  of  Moment  That  Have  Appeared  or  Are 
About  to  be  Published — Notes  Concerning  Nat- 
ive Authors. 

There  is  now  in  the  press  of  William  Briggs,  the  new 
Discipline  of  the  Methodist  Church.  As  every  pastor  in 
the  Dominion,  and  most  of  the  members  of  the  officials 
boards  are  supposed  to  possess  a  copy  of  this  Discipline, 
there  is  an  opportunity  here  for  the  up-to-date  book- 
seller to  secure  orders  for  this  new  volume. 

The  Musson  Book  Co.  will  at  an  early  date  publish  a 
new  and  enlarged  edition  of  Stephen  Leacock's  "Literary 
Lapses." 

What  Cassell  &  Co.  believe  will  be  one  of  the  books 
of  the  year  is  a  story  of  Canadian  life,  dating  broadly 
from   the     days     of     the  National   Policy,   by   Augustus 


AUGUSTUS  BRIDLE 
Author  of    a    new    Canadian    story    to    be    published    this   year. 

Bridle,  secretary  and  prime  mover  in  the  Arts  and  Let- 
ters Club  of  Toronto.  Mr.  Bridle  is  now  engaged  in  the 
work.  It  is  hoped  that  the  Canadian  artist,  Tom 
Greene  will  illustrate  the  book.  Mr.  Bridle's  work  in 
"The  Canadian  Courier,"  "Toronto  Globe,"  and  other 
papers  makes  his  name  known  in  the  Dominion.  It  „  is 
possible  that  the  book  will  not  be  ready  for  publication 
until  late  summer  or  early  fall,  Cassell  &  Co.  hope  to 
have  other  announcements  in  regard  to  Canadian  pro- 
ductions very  shortly.  They  are  specializing  in  Cana- 
dian works,  not  only  from  a  sentimental  standpoint,  but 
because  of  the  fact  that  Canada  is  developing  a  litera- 
ture of  her  own. 

"Strong-hand  Saxon:  a  Boy's  Adventures  with  a  Can- 
adian Scout  in  the  North  West,"  by  Christopher  Beck, 
is  the  title  of  the  ninth  volume  of  the  "Scout  Library," 
of  which  C.  Arthur  Pearson,  London,  are  publishers. 
The  narrative  fairly  teems  with  exciting  episodes. 

A  new  volume  of  essays  about  to  be  issued  is  that 
entitled  "East  and  West"  by  Miss  Adelaide  P.  Fitch,  of 
Halifax.  This  is  to  come  from  the  press  of  William 
Briggs. 

South  America  has  long  been  called  "the  neglected 
continent."  Those  who  are  not  well  acquainted  with 
the  possibilities  of  that  country  will  find  much  enjoyment 
in  a  volume  entitled  "Through  Five  Republics  on  Horse- 
back," being  an  account  of  the  wanderings  in  South 
America  of  G.  Whitfield  Ray,  F.R.G.S.  The  volume  is 
profusely  illustrated,  and  is  one  of  the  most  interesting 
works  which  have  yet  appeared  on  South  America.  A 
new  edition  of  this  book  of  travel  has  just  come  from  the 
press  of  William  Briggs. 

For  many  years  the  Theological  Union  have  issued 
the  lectures  which  are  especially  delivered  under  their 
auspices  every  year  in  booklet  form.  The  lecture  by 
Rev.    J.    S.    Knight   entitled    "Criticism   and   Faith"     is 


just  now  in  the  press  of  William  Briggs,  and  is  expected 
to   be   ready   shortly. 

William  Briggs  have  in  press  at  the  moment  a  volume 
entitled  "Canada  and  the  South,"  by  H.  P.  Scott  of 
Windsor,  N.S.  It  was  Mr.  Scott's  intention  to  issue  this 
volume  some  four  or  five  years  ago,  but  he  deemed  it 
inadvisable  to  do  so  on  account  of  the  feeling  between 
Canada  and  the  States  at  that  time.  He  has  decided  to 
put  the  volume  on  the  market  now,  and  it  will  be  ready 
about   the  first  of  March. 

A  volume  which  the  booksellers  ajre  said  to  be  taking 
up  with  avidity  is  that  entitled  "A  Wreath  of  Canadian 
Song,"  by  Mrs.  Whyte-Edgar.  Mrs.  Edgar  has  spent 
some  years  in  compiling  this  volume,  and  her  work  shows 
evidence  of  very  careful  editing,  and  an  immense  amount 
of  original   research. 

"The  Story  of  Tecumseh,"  by  Norman  Gurd,  is  a  vol- 
ume- soon  to  be  issued  by  William  Briggs,  in  the  Cana- 
dian Hero  Series,  of  which  the  first  volume  was  "The 
Story  of  Isaac  Brock,"  by  W.  R.  Nursey,  which  has  been 
such  a  tremendous  success.  Mr.  Gurd  has  been  particu- 
larly interested  in  Tecumseh  for  a  number  of  years,  and 
has  gathered  together  a  great  deal  of  material  which  is 
unique  and  original,  and  has  embodied  the  same  in  this 
volume.  The  work  is  intended  primarily  for  the  reading 
of  the  young  people,  but  it  is  interesting,  and  fascinat- 
ing to  those  of  older  years. 

Since  last  issue  the  Musson  Book  Co.  have  published 
Major-General  C.  W.  Robinson's  book  "Canada  and  Can- 
adian Defence,"  mention  of  which  was  made  earlier  in  the 
year.  The  same  company  have  also  published  a  new  and 
enlarged  edition  of  "The  Beauty,  History,  Romance  and 
Mystery  ^>f  the  Canadian  Lake  Regions,"  by  Wilfred  Camp- 
bell. This  book  is  illustrated  in  both  color  and  half-tone. 
As  well  a  new  and  enlarged  edition  of  Stephen  Leacock's 
"Literary  Lapses,"  has  been  brought  out. 

William  Briggs  have  just  published  a  "Book  of  Family 
Worship,"  for  members  of  the  Presbyterian  Church.  The 
author,  Rev.  William  Dickson  Lee,  was  born  in  1866    in 


REV.   WM.  DICKSON  LEE 
Author  of   "Book  of    Family   Worship." 

Belfast,  Ireland.  Eight  years  ago  he  came  to  Canada 
and  entered  Knox  College  as  a  student  for  the  ministry. 
He  graduated  in  1906  winning  the  Brydon  scholarship.  He 
is  at  present  pastor  of  the  Presbyterian  church  at  Water- 
loo, Ont. 


42 


BOOKSELLER    AND     STATIONER 


MACMI  LLAN'S 

NEW  FICTION 

SPRING 

—1911 

OWEN  WISTER 

"MEMBERS    OF    THE    FAMILY,"     -     - 

Author  of  the  "The  Virginian,"  etc. 
Further   information   regarding   those 
who  figured  in  "The  Virginian." 

$1.50 

R.  W.  CHILD      ------- 

"JIM  HANDS"     -----.... 

$1.25 

Mr.  Tyrrell  of  Toronto,  says  this  sug- 

gests   a    combination    of    "Anne    of 

Green  Gables ' '  and  ' '  David  Harum ' ' 

JACK  LONDON       ------ 

"ADVENTURE"      - 

Author  of  "Burning  Daylight,"  etc. 
Very  attractive  and  suggestive  cover. 

$1.25 

JACK  LONDON       ------ 

"WHEN   GOD   LAUGHS"     ----- 

Twelve  Short  Stories. 

$1.25 

MRS.  BARCLAY      ------ 

"TREVOR    LORDSHIP"      ----- 

A    plot    not    unlike    Mrs.    Barclay's 
"The  Rosary." 

$1.25 

CHARLES  G.  D.  ROBERTS  -    - 

"NEIGHBOURS  UNKNOWN"     -     -     -     - 

Author     of     ' '  The     Backwoodsman ' ' 
"Kings  in   Exile,"   etc. 

$1.25 

GUSTAV  FRENSSEN     -    -    -    - 

Author    of    "Jorn    Uhl,"    etc.      The 
story  of  a  Self-Made  Man. 

HAMILTON  DRUMMOND      -    - 

"THE  JUSTICE  OF  THE  KING"     -    -    - 

The   Author  is   hailed   as   "The   new 
Dumas."     Tender,  humorous,  quaint- 
ly   philosophical,    and    a    very    real 
romance. 

$1.25 

MRS.  AENEAS  GUNN    -    -    -    - 

"WE  OF   THE  NEVER-NEVER"       -     - 
A  tale  of  the  Australian  "bush." 

$1.25 

MARK  LEE  LUTHER  -    -    -    - 

"THE    SOVEREIGN    POWER"      -      -      - 

Author    of    "The    Crucible."      The 
story  of  an  European  prince,   a  girl 
and  an  aeroplane. 

$1.25 

EDMUND  L.  PEARSON     -    -    - 

"THE    BELIEVING    YEARS"      -      -      - 

A  book  for  the  ingle-nook. 

$1.25 

MABEL  OSGOOD  WRIGHT  -    - 

"AN  UNWILLING  MINERVA".   -     -       - 
Author   of   "Princess   Flower   Hat," 
"Poppea  of  the  Post  Office,"  etc. 

$1.25 

MRS.  ROGER  A.  PRYOR  -    -     - 

"THE   COLONEL'S   STORY"      -     -     -     - 
Author    of    "My    Day,"    "Reminis- 
cences of  Peace  and  War,"  etc.    Life 
in  Virginia  60  or  70  years  ago. 

$1.25 

JOSEPHINE    DASKAM   BACON 

"WHILE   CAROLINE   WAS   GROWING" 

Reminds  one  of  "The  Memories  of  a 
Baby." 

$1.25 

ROSALINE  MASSON      -    -     -    - 

"NINA" 

A   French   girl   brought   up   in    Scot- 
land by  an  old  spinster  and  a  High- 
land  servant.     The   whole   book-  sug- 
gests   Miss    Carey,    only    modernized. 

$1.25 

The  Macmillian  Co.  of  Canada,  Limited     -    Toronto 

BOOKSELLER  AND  STATIONER 


43 


Arthur  Stringer's  story  of  boy  life  "Lonely  O'Mal- 
ley"  is  being  translated  into  French  for  serial  publica- 
tion in  the  Paris  Journal  des  Debats. 

"The  Revolt  in  Canada  Against  the  New  Feudalism," 
by  Edward  Parritt,  was  brought  out  by  Cassells  last 
month. 

William  Briggs  report  a  large  advance  sale  for  the 
new  Boy  Scout  Manual  of  which  they  have  the  sole  rights 
in  Canada.  General  Baden  Powell  when  making  his  trip 
through  Canada  last  year  recognized  that  the  Scout  Ma- 
nual as  used  in  Great  Britain  was  not  entirely  suitable 
for  this  country  on  account  of  the  climate  and  conditions 
prevailing  here.  He  also  saw  the  great  opportunities 
there  were  in  this  country  for  the  Scouting  movement, 
and  therefore  decided  to  write  a  new  manual  which  would 
comply   in  every  respect  with  Canadian   conditions. 

"Out  West,"  by  "Sec"  (James  H.  E.  Secretan)  is  a 
series  of  short  sketches  dealing  with  the  early  days  of  the 
Northwest  when  the  C.P.R.  was  abuilding.  The  Yukon 
also  figures.  Mr.  Secretan  has  much  to  do  with  the  con- 
struction work  on  the  C.P.R. ,  and  he  is  well  known  in 
Ottawa  and  Winnipeg.  McClelland  &  Goodchild  will 
handle  the  work. 

McClelland  &  Goodchild  expect  to  be  jobbing  "The 
Story  Girl,"  Miss  L.  M.  Montgomery's  new  book. 

It  is  interesting  to  note  that  Robert  J.  C.  Stead's 
work  is  receiving  recognition  from  all  quarters  of  the  Do- 
minion. His  publishers  report  that  His  Excellency  Earl 
Grey  has  ordered  quite  a  number  of  copies  of  Mr.  Stead's 
"Empire  Builders,"  which  was  his  first  published  book, 
and  which  is  already  in  its  fourth  edition,  although  issued 
only  a  little  over  a  year.  Mr.  Stead  is  one  of  the  rising 
poets  of  Canada,  and  promises  soon  to  take  second  place 
to  R.  W.  Service,  whose  work  has  had  such  a  big  sale  in 
this  country.  Mr.  Stead's  work  appeals  to  the  Westerner 
in  the  same  way  that  Mr.  Service's  appeals  to  those  who 
are  intimately  acquainted  with  life  in  the  Yukon.  Mr. 
Stead  has  in  press  two  new  volumes,  one  entitled 
"Prairie  Born  and  Other  Poems,"  and  another  called 
"Songs  of  the  Prairies,"  both  of  which  are  redo- 
lent of  Western  life,  and  which  should  be  a  success.  All 
lovers  of  out-of-door  life  and  the  Western  breadth  of  "vi- 
sion will  be  interested  in  Mr.  Stead's  new  work. 

McClelland  &  Goodchild  will  this  month  publish  a 
Canadian  edition  of  W.  L.  Griffith's  "Dominion  of  Can- 
ada. Mr.  Griffith's  having  been  secretary  to  Lord  Strath- 
cona,  had  access  to  information  very  few  others  could  ob- 
tain. One  of  the  chapters,  that  dealing  with  reciprocity, 
should  prove  timely  and  interesting. 

A  new  volume  which  is  soon  to  be  issued  by  the 
Standard  Book  Co.  is  that  entitled  "The  Heir  From 
New  York,"  by  R.  S.  Jenkins.  Mr.  Jenkins  was  some 
years  ago  a  professor  at  Trinity  College,  Toronto,  and 
issued  a  volume  of  poems  through  William  Briggs,  the 
Toronto  publisher.  The  Standard  Book  Co.  have  in 
mind  the  early  publication  of  a  series  of  work  of  fiction 
descriptive  of  contemporary  life  in  Canada.  They  have 
the  idea  that  the  dramatic  period  of  nation  building  af- 
fords the  most  admirable  material  for  the  novelist,  and 
the  first  book  to  come  from  this  firm  carrying  out  the 
idea  is  the  volume,  "The  Heir  From  New  York,"  which 
describes  how  a  young  American  became  Canadianized. 
Through  the  life  of  a  small  Canadian  city  runs  the 
threads  of  love,  mystery  and  friendship,  forming  a  story 
of  absorbing  interest.  William  Briggs  is  the  sales  agent 
for  the  Standard  Book  Co.,  and  will  handle  their  publi- 
cations. 

Theodore  Roberts  has  been  living  in  France  for  some 
months.  He  hopes  to  return  to  New  Brunswick  by 
spring. 


Mr.  Norman  Duncan,  who  went  South  this  week,  will 
spend  the  winter  in  the  atmosphere  of  his  next  story,  and 
return  to  New  York  in  the  spring  to  write  it. 

One  of  the  best  informed  men  in  Canada  to-day  on 
the  Canadian  North-West  is  John  McDougall,  who  was 
born  and  brought  up  in  that  part  of  our  country.  He 
has  written  several  interesting  works  giving  his  experi- 
ences in  the  early  days  in  the  far  We*st  and  North,  and 
has  just    now   off   tin!   press  of  William    Briggs   a   volume 


Author  of 


JOHN    McDOUGALL 
On   Western   Trails  in   the    Early   Seventies." 


entitled  "On  Western  Trails  in  the  Early  Seventies, — 
Frontier  Pioneer  Life  in  the  Canadian  North-West."  In 
this  volume  Mr.  McDougall  brings  the  record  of  his  ex- 
periences down  to  about  1873,  at  the  time  that  the  Royal 
North-West  Mounted  Police  were  introduced  to  preserve 
law  and  order.  Mr.  McDougall  gives  in  detail  his  remin- 
iscences of  this  varied  period,  and  his  volume  will  be 
found  interesting  to  all  who  value  the  early  history  of 
the  West. 

"Through  the  Heart  of  Canada." 
Mr.  Frank  Yeigh's  new  book,  "Through  the  Heart 
of  Canada,"  published  by  Hem-y  Frowde,  is  winning 
strong  encomiums  from  the  British  and  Canadian  press. 
It  is  a  fine  piece  of  bookmaking,  and  fills  a  long  felt 
want  as  a  comprehensive  work  on  the  Dominion,  by  a 
Canadian.  Second  editions  have  been  issued  in  both 
England  and  Canada. 

5,000  Facts  About  Canada. 
The  1911  Edition  of  "5,000  Facts  About  Canada," 
compiled  by  Frank  Yeigh  and  published  by  the  Canadian 
Facts  Publishing  Co.,  of  Toronto,  is  enjoying  a  quite  ex- 
ceptional demand,  owing  probably  to  the  great  interest  in 
the  proposed  trade  agreement  with  the  United  States. 
The  first  large  edition  is  already  gone.  It  is  an  unique 
and  valuable  booklet  and  its  increasing  popularity  is 
easily  understood. 


'  Little,  Brown  &  Co.  are  the  American  publishers  of 
"The  Romance  of  Book-selling,"  by  Frank  A.  Mumby, 
fully  noticed  from  the  English  edition  in  the  Annual  Sum- 
mary Number  of  the  Publishers'  Weekly 


44 


BOOKSELLER    AND     STATIONER 


CASSELLS  SPRING  LIST 


JOAN   OF   THE   TOWER 

By  Warwick  Deeping 

Frontispiece  in  Colour  By  A.  G. 

Michael 

Cloth    Gilt    $1.25 

A  KINGDOM  OF  DREAMS 

By  J.  J.  Bell 

Frontispiece  in  Colour 

Cloth   Gilt    '. $1.25 

THE  HAPPY  VANNERS 
By  Keble  Howard 
With  8  Plates  and  Numerous  Illustra- 
tions 
Cloth  Gilt   $1.25 


Two  New  Hocking  Books 

THE  JESUIT 

By  Joseph  Hocking 

Frontispiece  in  Colour 

Cloth  Gilt   $1.25 

THE    THIRD   MAN 

By  Silas  K.  Hocking 
Frontispiece  in  Colour  and  3  Pictures 
Cloth  Gilt   $1.25 


THE  MONEY  SPIDER 

By  William  LeQueux 

Frontispiece  in  Colour 

Cloth   Gilt    $1.25 

CAPTAIN  BLACK 
By  Max  Pemberton 
Frontispiece  in  Colour 


Cloth   Gilt 


$1.25 


Cloth   Gilt 


TWIN  SISTERS 

By  Richard  Marsh 

Frontispiece  in  Colour 


$1.25 


"Electrical  Books*' 

PRACTICAL      ELECTRIC- 
ITY. 

By  Prof.  Ayrton  and  Thomas 

Mather,  F.R.S.,  M.I.E.E. 
8vo,  576  Pages $2.75  Net 

ELECTRICITY      IN      THE 
SERVICE  OF  MAN 

First  Volume 
By  R.   Mullineux  Walmsley, 

D.Sc  (Lond)  F.R.S.E. 
Profusely     Illustrated,     8vo. 
Cloth    $2  25  Net 

Work  Handbook 
Series 

Edited  by  Bernard  E.  Jones 
(Editor  of  Work) 
ELECTRIC    PRIMARY 
BATTERIES. 
ELECTRIC    ACCUMULAT- 
ORS. 
Each  Illustrated,  160  pages, 
Cloth    30  Cents  Net 


Large 


The  Truth  About  Spain 

By  G.  H.  B.  Ward 
12  Full-page  Plates  from  Photographs, 
Crown,  8vo.    Cloth  Gilt,  320  pages,  $2.25  Net. 


The  New  Garden  of  Canada 

By  Pack-Horse  and  Canoe  Through 
Unexplored  British  Columbia 

By  F.  A.  Talbot 

With  48  Plates,  8vo.,  320  pages 

Cloth  Gilt  $2.25  Net 


Barbarous  Mexico 

By  John  Kenneth  Turner 

With  48  Plates,  8vo., 

Cloth  Gilt,  320  Pages $2.25  Net 


"Scientific" 

ASTRONOMY     FOR     ALL 

By  Bruno  H.  Biirgel 
Translated    by    Stella    Bloch 
Illustrated    with    90    Photo- 
graphs, 352  Pages, 
Cloth  Gilt   $3.15 

BREEDING      AND       THE 

MENDELIAN  DISCOVERY 

By  A.  D.  Darbishire 

4   Colour   and   34   Other 

Illustrations  256  Pages. 

Cloth  Gilt  $1.75  Net 

HARDENING    AND    TEM- 
PERING STEEL 

A  Workshop  Guide  to 
the  Heat  Treat- 
ment of  all  steels, 
including     Highspeed. 
Edited  by  Bernard  E.  Jones 
Numerous  Illustrations 
112  Pages 
Cloth    75   Cents 


"Gardening" 

THE  COMPLETE  GARDENER 

By  H.  H.   Thomas 

128  Plates,  362  pages 

Cloth   Gilt    $3.15   net 

GARDEN  PLANNING  AND 

PLANTING 

By  H.  H.  Thomas 

Illustrated 

Paper  Covers  30  Cents 

Cloth  45  Cents 

LIFE   HISTORIES   OF    FAMILIAR 

PLANTS 

By  John  J.   Ward 

121     Photos     and     Photomicrographs 

$1.00 

WILD  FLOWERS  AS  THEY  GROW 

Photographed  in  Colour  From  Nature 

By   H.    E.    Corke,   F.R.P.S. 

25  Plates,  208  Pages 

$1.50   Net 


The  Book  of  the 
Coronation 

This  will  be  an  exquisite  souvenir 

of  an  historic  epoch. 

Wij-    colour   Medallion    Portrait    of 

the  King  on  Cover,  Eight  Large 

Color  Plates  and  a  Profusion 

of  Illustrations 

30  Cents  net 

NOTE  TO   THE   TRADE 

Samples  of  all  our  publications  can 
be  examined  at  your  leisure  in  our 
eommodious  sample  room.  When  visit- 
ing  Toronto   look   us   up. 


TARIFF  REVISION 

The    Revolt   in    Canada   Against    the 

New    Feudalism.    By    Edward 

Porritt. 

40    Cents 

THE  NATION'S  MORALS 

Official  Report  of  the  Addresses  De- 
livered at  the  Public  Morals  Con- 
ference   (London)    1910 
Popular  Edition  Cloth 40  Cents 

THE  BELIEFS  OF  UNBELIEF 

By  W.  H.  Fitchett,  B.A.,  L.L.D. 

Cloth    45   Cents  Net 

THE  LIFE  OF  CHARLES  DICKENS 

Bv  His  Eldest  Daughter 

With  4  Coloured  Plates 

Cloth,  Gilt  Top 75  Cents 


CASSELL  (Sh  CO.,  Limited,  42  Adelaide  street  west,  Toronto 

LONDON  NEW  YORK  TORONTO  MELBOURNE 


BOOKSELLER     AND     STATIONER 


45 


Publishers'  List  of  Best  Sellers 

Books  Found  Most  in  Demand — Items  of  Gossip 
About  Books  and  Authors — Fiction  Still  Prom- 
inent. 

The  "Broad  Highway,"  by  Jeffrey  Farnol  is  reported 
by  McClelland  &  Goodchild  to  be  among  their  best  sellers. 

Cassell  &  Co.  report  heavy  orders  for  "The  Truth 
About  Spain." 

"The  Rosary"  is  reported  by  Mussons  to  be  selling  as 
fast  as  ever.  They  also  state  that  "The  Root  of  Evil"  is 
taking  very  well,  and  that  there  is  a  great  demand  for 
Arnold  Bennett's  "How  to  Live  on  24  Hours  a  Day." 

The  Copp,  Clark  Co.  find  "Molly  Make  Believe"  yet 
one  of  their  best  sellers.  They  are  publishing  still  another 
edition.  This  book  was  the  second  best  seller  in  the  Unit- 
ed States  during  January.  Frank  Danby's  "Let  the  Roof 
Fall  In"  is  also  in  steady  demand. 

McLeod  &  Allen  find  their  best  present  sellers  to  be 
"One  Way  Out,"  "The  Bolted  Door,"  "The  Phantom  of 
the  Opera,"  and  "Robert  Kimberley." 

William  Briggs  find  the  best  sellers  for  March  to  be 
"Trail  of  '98,"  by  Robt.  W.  Service;  "Second  Chance," 
by  Nellie  L.  McClung  ;  "The  Frontiersman,"  H.  A.  Cody  ; 
"The  Magnet,"  by  H.  C.  Rowland  ;  "Clayhanger,"  by  Ar- 
nold Bennett,  and  "Howard's  End,"  by  E.  N    Forster. 


A  Record  of  Recent  Copyrights 

Books  Registered  at  Ottawa  Since  the  Commence- 
ment of  the  Year  by  Canadian  Authors  and  Pub- 
lishers— Some  Interim  Copyrights. 

23488.  "Examples  of  the  Works  of  Thomas  Hooper, 
Architect."  (Souvenir  Portfolio.)  Thomas  Hooper,  Vic- 
toria, 19th  January, 

23494.  "Bank  Directory  of  Canada,  January,  1911." 
W.  R.  Houston,  Toronto,  20th  January. 

23495.  "Pages  de  Combat."  Premiere  Serie.  Etudes 
Litteraires.  Emile  Chartier,  St.  Hyacinthe,  Que.,  20 
Janvier. 

23500.  "Bridge  in  Canada."  Compiled  by  W.  Forsyth 
Grant.    W.  Forsyth  Grant,  Toronto,  23rd  January. 

23501.  "Canadian  Reports  Appeal  Cases."  Volume 
II.  1851-1858.  Arranged,  Annotated  and  Edited  by 
Walter  Edwin  Lear,  Barrister.  Arthur  Poole,  Toronto, 
24th  January. 

23502.  "La  Premiere  Communion  des  Petits  En- 
fants."  L'Abbe  Philemon  Cloutier,  Quebec,  25  Janvier. 

23596.  "The  Canada  Law  Journal."  Volume  XLVI. 
1910.  Editor  :  Henry  O'Brien,  K.C.  Associate  Editor  . 
C.  B.  Labatt.  Arthur  Henry  O'Brien,  Ottawa,  16th  Feb- 
ruary. 

23597.  "Review  of  Current  English  Cases."  Pub- 
lished in  "The  Canada  Law  Journal."  (Temporary 
Copyright.)  Arthur  Henry  O'Brien,  Ottawa,  16th  Feb- 
ruary. 

23598.  "Canada  Law  Journal  Almanac,  1911.  (Sup- 
plement to  "Canada  Law  Journal,"  1st  January,  1911.) 
Arthur  Henry  O'Brien,  Ottawa,  16th  February. 

23609.  "The  Territories  Law  Reports."  Volume  VI. 
1898-1907.  Editors:  N.  D.  Beck,  K.C,  O.M.  Biggar,  and 
T.  D.  Brown.    The  Carswell  Co.,  Toronto,  20th  February. 

23610.  "Bas  les  Masques."  Etude  Antimaconnique. 
Par  le  R.  P.  Couet,  O.P.  R.  P.  Couet,  Quebec,  20  fevrier. 

23626.  "Eastern  Law  Reporter,  Canada."  Volume 
VII.      Editor:    Charles    Morse,   K.C,   D.C.L.      Assistant 


Editor:  Murray  Elliott,  LL.B.  The  Carswell  Company, 
Toronto,  22nd  February. 

23627.  "Eastern  Law  Reporter,  Canada."  Volume 
VIII.  Editor:  Charles  Morse,  K.C,  D.C.L.  Assistant 
Editor:  Murray  Elliott,  LL.B.  The  Carswell  Company, 
Toronto,  22nd  February. 

23633.  "The  Canadian  Law  Times.  'Edited  by  Char- 
les Elliott,  B.A.,  LL.B.,  Volume  XXX.  1910.  The  Cars- 
well  Company,  Toronto,  23rd  February. 

23635.  "Holy  Cummunion,  Preparation  and  Thanks- 
giving. Especially  for  children."  Rev.  John  E.  McRae, 
Township  of  Cornwall,  County  of  Stormont,  Ont.,  24th 
February. 

23645.  "The  Collector's  Guide."  By  James  Morrison 
Glenn,  K.C,  LL.B.  Fourth  Edition.  The  Municipal 
World,  St.  Thomas,  27th  February. 

23646.  "Assurances— Connaissances  utiles  a  tous, 
surtout  aux  Solliciteurs."  Jos.  T.  Chenard.  Joseph 
Thomas  Chenard,  Quebec,  27  fevrier. 

23650.  "The  Canadian  Law  Times."  Edited  by 
Charles  Elliott,  B.A.,  LL.B.  Volume  XXIX.  1910.  The 
Carswell  Company,  Toronto,  27th    February. 


Canadians    as   Book-Lovers. 

Canadians-  are  said  to  be  on  the  average  as  large, 
if  not  larger  book-buyers  than  any  other  people  on  earth. 
This  is  to  be  accounted  for  in  many  ways,  but  W.  A. 
Craick,  in  the  "Book  Monthly,"  (London,  Eng.)  points 
out  that  the  most  obvious  reason  is  that  because  the 
population  is  so  scattered  and  in  many  portions  is  so 
sparse  other  forms  of  amusement  become  limited,  and  the 
people  fall  back  upon  reading  to  occupy  their  leisure 
hours.  For  several  months  in  the  year  the  rural  popula- 
tion has  little  to  do,  and  even  in  the  cities  the  severe 
weather  confines  people  to  their  homes  a  great  deal. 

Mr.  Craick  thinks  Dickens  is  the  favorite  author  of 
the  Canadian  people.  In  every  Canadian  home  which 
possesses  a  bookshelf  copies  of  some  of  his  novels  are 
sure  to  be  found.  The  most  popular  is  probably  "David 
Copperfield,"  with  "The  Old  Curiosity  Shop"  and 
"Pickwick  Papers"  close  seconds;  at  least,  this  is  the 
experience  of  the  Toronto  Public  Library,  the  largest  and 
most  representative  institution  of  its  kind  in  Canada. 
Next  to  Dickens,  of  the  older  novelists,  Sir  Walter  Scott 
claims  the  favor  of  Canadian  readers,  and  following  him 
is  Thackeray,  but  neither  of  them  ranks  nearly  as  high 
as  Dickens. 

Canada,  Mr.  Craick  continues,  has  really  a  good  deal 
of  loyalty  for  its  own  native  authors.  Ralph  Connor 
commands  a  remarkable  sale  for  his  stories,  and  his 
publisher  computes  that  there  is  at  least  one  copy  of  his 
books  in  every  Canadian  home.  Sir  Gilbert  Parker  is  re- 
garded with  a  good  deal  of  pride  by  his  fellow-country- 
men, who  buy  his  books  loyally,  Robert  E.  Knowles  has 
quite  an  extensive  following.  Indeed,  booksellers  are  no 
longer  ashamed  to  refer  to  the  Canadian  origin  of  a  book. 
They  are  coming  to  realize  that  the  trade  of  Canadians 
in  their  country  is  beginning  to  embrace  a  pride  in  Cana- 
dian literature  as  well. 


Little,  Brown  &  Co.,  announce  that  they  have  gone  to 
press  with  a  fourth  edition  (5000  copies)  of  Jeffery  Far- 
nol's  novel,  "The  Broad  Highway.  They  also  report  that 
not  since  they  published  "Quo  Vadis"  has  so  much  inter- 
est been  manifested  in  one  of  their  novels  before  it  was 
given  to  the  public.  Three  large  editions  of  "The  Broad 
Highway,"  have  already  been  sold  in  England,  where  it 
was  first  published. 


46  BOOKSELLER    AND     STATIONER 

If  You  Sell   Books, 
Why  Not  Select  Sure  Sellers? 

By  always  making-  it  a  first  principle  of  our  business  to  publish  only  books  that 
measure  up  to  a  fixed  standard  of  merit,  booksellers  may  rest  assured  that  in 
buying"  from  our  list  they  can  be  reasonably  sure  of  getting"  sellers  every  time. 
Just  look  at  the  excellence  of  the  following  titles  on  our  Spring  List : — 

THE  GOLDEN  SILENCE Cloth,    1.25 

By  C.  N.  and  A.M.  WILLIAMSON 

What  about  the  Williamsons?  Their  books  may  not  occupy  first  place  among  the  best  sellers,  but 
you'll  find  them  third  or  fourth  every  time.  There  is  a  regular  demand  for  every  book  they  write  and, 
just  because  this  new  one  measures  up  to  their  best  level,  it  should  be  freely  ordered. 

PANTHER'S  CUB....  Cloth,  1.25  ....By  AGNES  and  EGERTON  CASTLE 

Another  literary  partnership  that  has  had  great  success  in  romantic  fiction.  In  this  new  novel  they 
have  done  a  splendid  piece  of  work,  introducing  an  opera  singer  of  extraordinary  character,  whose  life 
and  principles  are  traced  out  in  dramatic  fashion.  It  will  have  an  assured  sale. 

THE  CABIN Cloth,  1.50 By  STEWART  EDWARD  WHITE 

No  outdoor  writer  of  the  present  day  has  the  vogue  of  White,  and  each  new  book  that  he  writes  in- 
creases his  popularity.  "The  Rules  of  the  Game"  sold  remarkably  well  last  fall,  as  every  bookseller 
knows,  and  now  this  splendid  new  story  comes  along  at  the  opening  of  spring  with  a  certain  sale. 

THE  ROOT  OF  EVIL Cloth,  1.25 By  THOMAS  DIXON 

This  book  by  the  author  of  "The  Clansman"  and  "The  Leopard's  Spots,"  is  now  ready.  It  is  a  strong 
and  compelling  piece  of  work,  judged  on  its  own  merits.  Taking  into  account  the  earlier  fame  of  its 
author,   it  will  undoubtedly  sell  sure  and  fast.     Booksellers  will  be  safe  in  ordering  freely. 

"813" Cloth,  1.25 MAURICE  LEBLANC 

A  queer  title?  Yes,  it  certainly  is,  but  we  feel  sure  you  will  admit  it  is  an  interesting  and  curiosity- 
whetting  one.  It  is  the  Sherlock  Holmes  style  of  story  written  by  a  clever  Frenchman  and  it  will  sell 
readily  among  the  large  section  of  readers  who  enjoy   mystery  stories. 


Our  Spectacular  Novel 

MARIE  CLAIRE By  MARGUERITE  AUDOUX 

Just  published.    Cloth,  $1.25. 

This  is  the  wonderful  novel  by  a  French  Seamstress,  which  has;taken  Paris  by  storm.    It  is  something 
very  much  out  of  the  ordinary  and  a  book  that  you  can  sell  in  quantities. 


Other  Good  Ones  from  Our  List  of  Over  Fifty  Titles 

THE  MILLER  OF  OLD  CHURCH THE  VANITY  BOX        ....         By  Alice  Stuyvesant 

BV  EIIen  Glasgow  TWO  ON  THE  TRAiL       ....      By  Hulbert  Footner 

MARGERY  By  E.  F.  Benson  THE  COWARD  OF  THERMOPYLAE 

POTASH  AND  PERLMUTTER       -       -      By  Montague  Glass  -               -               -               -      By  C.  D.  O.  SNEDEK.ER 


All  Cloth,  $1.25. 


Imp 


ortant  Canadian  -Announcements 


The  trade  should  note  that  a  new  and  enlarged  edition  of  Professor  Stephen  Leacock's 
"Literary  Lapses"  will  be  ready  shortly.  This  is  the  cleverest  book  of  humor  that  has  ap- 
peared in  Canada  since  the  days  of  "Sam  Slick." 

Major-General  C.  W.  Robinson's  important  work  on  "Canada  and  Canadian  Defence  " 
(Cloth,  $2.00)  is  now  ready,  and,  at  the  present  juncture  of  affairs,  is  very  timely. 

The   MUSSON    BOOK  CO.,    Ltd.,   Toronto 


BOOKSELLER     AND     STATIONER 


47 


Reviews  of  U.S.  Publications 

New  Books  Recently  Issued  by  Publication 
Houses  Across  the  Line — Early  Year  Novels  and 
Descriptive  Works — Great  Variety  and  Range. 

Warner,  Anne.    How  Leslie  Loved.    Boston :  Little,  Brown 

&  Co.    Cloth,  $1.25,  net. 

A  very  charming  account  of  the  love  affairs  of  a 
beautiful  girl.  Leslie,  having  had  a  quarrel  with  her 
lover,  has  her  first  real  heartache,  and  is  certain  that 
it  would  be  impossible  to  ever  get  over  it.  In  the  mean- 
time she  receives  an  invitation  to  spend  a  real  English 
Christmas  with  friends,  and  then  decides  that  it  would 
be  extremely  silly  to  submit  to  having  one's  life  crushed 
by  a  man  as  harsh  and  altogether  unfeeling  as  Hugo 
Guilford.  The  story  goes  on  to  tell  how  many  times 
Leslie  imagines  herself  to  be  in  love  until  she  again 
meets  Hugo. 

Walk,   Chas.  Edmond.     The  Paternoster  Ruby.    Chicago: 
A.  C.  McCIurg  &  Co.     Cloth,  $1.35  net. 

As  its  name  implies,  "The  Paternoster  Ruby"  is  a 
detective  story,  with  a  number  of  thrilling1  incidents. 
Felix  Page,  a  wealthy  wheat  financier,  has  been  mur- 
dered. Suspicion  falls  on  his  nephew,  a  young  lawyer,  and 
his  secretary,  who  were  in  the  house  at  the  time.  The 
nephew  is  cast  into  prison.  The  mystery  of  the  murder 
is  unravelled  by  the  aid  of  a  young  girl,  who,  by  her  sharp 
wits  and  courage,  succeeds  in  finding  the  real  murderer. 
Farnol,   Jeffery.      The   Broad   Highway.     Boston:   Little, 

Brown  &  Co.     Cloth,  $1.35  net. 

The  author  in  his  ante  scriptum  tells  us  that  he 
should  like  to  write  a  book  treating  "of  the  roads  and 
by-roads,  of  trees,  and  wind  in  lonely  places,  of  rapid 
brooks  and  lazy  streams,  of  the  glory  of  dawn,  the  glow 
of  evening,  and  the  purple  solitude  of  night  ;  a  book  of 
wayside  inns  and  sequestered  taverns  ;  a  book  of  country 
things  and  ways  and  people."  This  in  brief  is  the  story, 
"The  Broad  Highway"  tells.  The  scenes  are  laid  in 
Kent,  England,  early  in  the  nineteenth  century,  when 
there  were  old  inns,  open  highways,  and  highwaymen  ; 
stage  coaches,  duels  and  adventures  aplenty.  While  the 
story  is  long,  the  tale  moves  quickly  and  is  full  of  life, 
interest  and  refreshing  newness. 

The  characters  depicted  are  especially  good,  and  the 
book  will  certainly  prove  itself  well  worth  perusing.  If 
the  English  critics  are  dependable  the  book  is  bound  to 
have  a  good  sale  in  America,  as  in  England  it  went  into 
a  third  printing  before  the  close  of  last  year.  It  was 
one  of  the  best  sellers  during  the  Christmas  season  in 
Britain,  and  is  one  of  the  best  stories  published  in 
America  thus  far  this  spring. 
Ogden,  J.   Gordon.     Heat.     Chicago:   Popular  Mechanics 

Book  Department.   Cloth,   25  cents. 

This  series  of  articles  pertaining  to  heat  and  its  re- 
lation to  modern  mechanics,  is  written  by  the  professor 
of  physics  in  the  high  school  at  Pittsburg.  Dr.  Gordon 
states  that  few  people  realize  that  fire  is  the  "most  re- 
markable and  valuable  discovery  every  made  by  man." 
With  its  coming  came  all  the  wonderful  development  that 
has  enabled  man  to  assert  and  defend  his  claim  as  lord 
of  creation.  The  book  treats  of  the  nature  of  heat  ;  how 
it  is  measured  ;  effects  of  low  temperature  ;  expansion 
and  contraction,  etc.  The  articles  are  very  interesting 
and  instructive,  and  are  written  in  perfectly  understand- 
able language. 

Ray,  Anna  Chapin.     The  Woman  With  a  Purpose.     Bos- 
ton: Little,  Brown  &  Co.     Cloth,  $1.25. 

A  very  interesting  book  in  which  the  author  has  taken 
as  the  leading  characters  a  selfwilled  man  of  affairs  and  a 


girl  who  has  tried  to  support  herself  by  her  pen,  and  in 
failing  has  retained  her  high  ideals  and  her  respect  for 
her  own  opinions.  The  scenes  are  laid  in  New  York  and 
and  in  a  New  England  city.  The  story  is  so  full  of  the  life 
of  to-day  that  it  stirs  our  emotions  while  at  the  same 
time  delighting  us  with  its  absorbing  plot.  People  of  rare 
quality  and  reality  are  pictured,  vital  problems  are  success- 
fully handled  and  a  love  story  of  power  and  originality 
is  developed  by  its  closing.  The  story  will  be  found  ab- 
sorbing and  entertaining  by  the  general  reader. 
Richards,  Laura  E.  A  Happy  Little  Time.  Boston: 
Dana  Estes  &  Co.     Cloth,  ill.  $1.25. 

This  is  a  partly-true  story  for  chifdren.  It  tells  of  a 
little  sick  girl  and  how  her  mother  amused  her  during  a 
day  of  illness  until  at  night  she  fell  asleep.  All  the 
furniture  and  the  articles  of  the  sick  room  become 
animated.  There  are  the  wallpaper  fairies,  the  shadow 
peop'e,  the  wind,  sun  and  moon' — all  characters  to  enter- 
tain and  help  pass  the  time.  The  book  is  well  illus- 
trated, both  in  color  and  black  and  white,  and  on  each 
page  the  letterpress  is  attractively  set  inside  a  fancy 
designed  green  border. 
Watson,  H.  B.  Marriott.     Alise  of  Astra.    Boston:  Little, 

Brown  &  Co.     Cloth,  $1.50. 

This  is  a  romance  brimful  of  exciting  incident,  and 
adventure.  The  plot  is  laid  in  the  little  town  of  Eisen- 
burg,  where  only  the  birth  of  an  heir  will  prevent  the 
succession  from  passing  to  a  foreign  pri-nce.  The  hero, 
Sir  Philip  Temple,  rescues  a  woman  from  a  railroad 
wreck  and  takes  her  to  the  Castle  of  Eisenburg  on  the 
night  that  the  heir  is  born.  This  is  the  beginning  of  a 
series  of  adventures  and  intrigues  coming  from  a  strong 
love  theme.  The  story  is  decidedly  interesting  and  will 
prove  to  be  a  good  seller. 
Moore,  John  Trotwood.     The  Gift  of  the  Grass.    Boston: 

Little,   Brown   &   Co.     Coth,   $1.50. 

To  lovers  of  the  horse— and  they  are  le.gion— this 
must  prove  a  very  fascinating  story.  In  his  preface  the 
author  says  :  "Great  horses  are  like  men  ;  they  achieve 
greatness  because  greatness  is  born  in  them.  And  so  I 
dedicate  this  book  to  four  of  them  that  I  knew  and  loved 
—all  of  a  family,  and  all  unbeaten  champions  of  their 
day.    They   were    gentlemen   without   knowing    it,    friends 


without  pay,  generals  unbooked,  and  heroes  without 
feathers  or  trappings."  The  story  abounds  in  pathos 
and  humor,  in  strong  characterizations  and  in  vivid  de- 
scriptions of  Tennessee  life,  while  some  charming  love 
episodes  add  to  its  attractiveness.  The  author  has  dedi- 
cated his  work  to  the  four  famous  pacers  of  their  day — 
"Little  Brown  Jug,"  "Hal  Pointer,"  "Brown  Hal,"  and 
"Star  Pointer."  "The  Gift  of  the  Grass"  is  iD  reality 
the  autobiography  of  "Hal  Pointer." 
Bebel,  August.     Woman  and  Socialism.     New  York:   -The 

Socialist  Literature  Co.     Cloth,  $1.50. 

This  is  the  English  translation  of  a  work  by  the 
leader  of  the  social  Democrats  in  the  German  Reichstag. 
It  demonstrates  the  development  of  the  social  position 
of     woman  from  primeval  days  to  the  present,   and  con- 


48 


BOOKSELLER     AND     STATIONER 


Quick  Sellers  for  Spring 


BMSSTXCKS 


byCol.WmCHunter 

Author  of 

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H.   S.  J  i  ill  i;  kin. 

The  best  book  on  baseball.  The  only  book  which  really  explains 
the  "inside  play"  of  the  big  professional  teams.  Replete  with 
anecdotes  and  stories.  For  fans,  occasional  spectators,  students 
of  the  game,  amateur  players  and  all  boys.  12mo. ;  320  pp.; 
illustrated  with  portraits,  charts  and  diagrams;  cloth;  $1.25. 

VEHICLES  OF  THE  AIR 

By  VICTOR  LOUGHEED. 

Authority  on  Aeronautical  Engineering. 
A  popular  exposition  of  modern  aeronautics.  This  book  presents 
every  fact  concerning  aerial  navigation  and  air  vehicles — with 
working  drawings.  Non-technical — authentic — complete — up-to- 
the-minute.  Interesting  to  read:  invaluable  to  experimenters. 
Large  8vo. ;  550  pp.;  140  half-tones;  many  diagrams;  cloth;  Net, 
$2.50 

THE  BILL  BOOKS 

By   Col.   WM.   C.   HUNTER. 

Author  of  "Dollars  and  Sense,"  "Brass  Tacks,"  etc. 
Four  little  books  worth  while.  Bill  Blue;for  those  who  worry. 
Tells  how  to  cure  the  blues.  Bill  Brains;  a  fine  essay  on  getting 
the  best  out  of  life.  Bill  Booze;  the  best  talk  on  the  drink  ques- 
tion published.  No  slush,  but  good  stuff.  Bill  Busy;  working 
versus  loafing.  Fancy  paper  covers;  10c.  each.  Dealers  furnished 
free   with   display   stands — See  cut. 

WM        THE  AIRSHIP  BOYS'  SERIES;     

By  H.  L>.  8AYLER. 

Up-to-the-minute  boys'  books  combining  correct  airship  details 
with  fascinating  adventure  stories.  Immensely  popular.  The  first 
volume,  published  early  in  1910,  was  a  hit;  each  succeeding  book 
has  increased  the  demand.  Five  titles:  The  Airship  Boys;  The 
Airship  Boys  Adrift;  The  Airship  Boys  Due  North;  The  Airship 
Boys  in  the  Barren  Lands;  The  Airship  Boys  in  Finance.  12mo.; 
illustrated:    fancy  cloth;   $1.00  each. 

EVANGELINE 

Gift  Edition,  illustrated  by  JOHN  BEA  NEILU. 
A   beautiful  book,   with  20  full-page   illustrations,   many   decora- 
tions,  etc.,   in   color.     Preface,   notes,   glossary,   etc.     In    uniform 
style:    The    Baven;    Hiawatha    and    Snow-Bound.      12mo. ;    Cloth, 
with  colored  inlays;  Boxed;   $1.25  each. 

When  Good  Fellows  Get  Together 

An  excellent  selection  of  sentiments  expressive  of  good  fellow- 
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BRASS  TACKS 

By   COL,.   WM.    C.   HUNTER. 

"Capsule  Optimism."  A  unique  book — Original,  bright,  snappy. 
16 mo. ;   printed  in  two  colors;   Net,  50c. 

WOMAN'S  HOME  COOK  BOOK 

By   ISABEL   GORDON   CURTIS. 

Something  new  and  worth  while  in  compiling  and  arranging  a 
cook  book.  It  is  designed  for  practical  use — is  long,  narrow, 
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Thoroughly  tested  recipes  covering  all  departments  of  cooking. 
Blank  pages   for  additional  recipes.     20  half-tones.     320  pp.;  75c. 

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A  POPULAR  EXPOSITION  OF 
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BOOKSELLER    AND     STATIONER 


49 


eludes  with  a  prediction  of  her  complete  emancipation 
from  every  form  of  injustice  under  which  she  has  suffered 
for  ages.  This  is  done  with  the  painstaking  thoroughness 
of  the  German  scholar,  and  his  arguments  are  presented 
in  a  fascinating  style.  In  short,  the  character  of  the 
book  gives  an  interesting  and  instructive  picture  of  the 
development  of  human  society,  with  woman  as  a  deter- 
mining factor  ;  her  degradation  by  her  male  antagonist 
and  her  economic  position  to-day,  which  is  gradually 
making  her  the  equal  of  man  again  and  preparing  both 
for  a  higher  order  of  civilization. 
Mills,  James  C.     Our  Inland  Seas:     Their  Shipping  and 

Commerce  for  Three  Centuries.     Chicago :  A.  C.  Mc- 

Ciurg  &  Co.     Cloth,  ill.,  $1.75  net. 

As  may  be  inferred  from  its  title  this  book  is  dis- 
tinctively a  history  of  shipping  on  the  Great  Lakes.  The 
story  is  told  in  a  fascinating  way  by  a  sympathetic 
writer  who  has  a  thorough  knowledge  of  his  subject. 
Mr.  Mills  tells  the  development  of  the  marine  from  its 
genesis  three  centuries  ago  to  the  present  day  of  im- 
mense steel  freighters  and  innumerable  fleets.  The  perils 
that  have  existed  and  that  still  environ  the  shipping  of 
the  lakes  are  told  in  an  interesting  manner,  and  the 
building  and  operation  of  the  present-day  freighters  are 
told  in  detail.  Throughout  the  volume  numerous  refer- 
ences are  made  to  Canadian  boats  and  ports,  and  the 
chapter  on  the  "Merchant  Marine  of  Canada"  will  be 
found  particularly  interesting  to  readers  in  Ontario  near 
to  the  lake  frontier.  There  are,  too,  many  tales  told 
of  lost  treasure  and  lost  people,  which  help  give  a  thrill 
to  the  history.  The  work  is  profusely  illustrated. 
James,  George  Wharton.     Heroes  of  California.    Boston: 

Little,  Brown  &  Co.     Cloth,  $2  net. 

The  author  of  this  work  gives  a  brief  though  compre- 
hensive account  of  the  great  men  whose  names  are  linked 
up  with  the  Golden  State's  history.  The  men  who  laid 
the  foundations  of  her  greatness — her  scouts,  explorers 
and  trappers  ;  the  developers  of  her  riches  ;  the  priests 
who  brought  Christianity  to  the  Indians  ;  the  pioneers 
from  the  east,  and  the  builders  of  her  railroads — are 
given  their  place  in  the  descriptive  chapters.  As  much  as 
possible  Mr.  James  has  allowed  his  characters  to  tell 
their  own  story,  thus  giving  variety  and  richness  to  the 
narrative.  The  courage,  bravery,  self-sacrifice  and  dis- 
cipline of  these  early  founders  cannot  fail  to  stimulate 
admiration  as  well  as  hold  the  interest  of  the  reader 
throughout. 
Goodwin,    Frank    E.      Cost    Accounting   Pathfinder.      St. 

Louis:   Midland  Pub.   Co.     Cloth. 

One  of  the  best  books  which  the  reviewer  has  yet 
seen  for  the  helpful  business  hints  contained  therein  is 
this  volume  on  costs.  The  author  is  the  associate  editor 
of  Farm  Machinery,  St.  Louis,  and  he  has  also  been  a 
contributor  to  a  number  of  the  foremost  trade  journals 
in  the  United  States.  Some  of  these  special  articles  are 
incorporated  in  the  present  book.  From  the  preface  to 
the  end  of  chapter  40  Mr.  Goodwin  has  infused  interest 
in  the  statements  he  lays  down.  The  chapter  on  "The 
Work  a  Dealer  Does  for  a  Dollar"  is  just  as  entertaining 
and  pointed  as  its  title  would  indicate  ;  and  there  are 
other  sections  which  are  just  as  pointed  and  as  helpful. 
Written  with  a  view  to  raising  merchants  to  a  higher 
level  the  reading  of  this  work  cannot  but  be  beneficial  to 
those  who  peruse  it,  containing  as  it  does  such  a  wealth 
of  helpful  features.  Nor  has  the  author  written  in  vain. 
Already  the  work  has  passed  into  its  seventh  edition. 
Monroe,  Will  S.    Bohemia  and  the  Cechs.    Boston:  L.  C. 

Page  &  Co.     Cloth,  ill.,  $3. 

This  volume  is  the  first  general  work  of  travel 
through  and  description  of  Bohemia  written  in  the  Eng- 
lish  language,   and   as   the   author's   acquaintence   of   and 


interest  in  that  country  dates  back  twenty  years  he  may 
be  considered  worthy  to  give  his  opinions  and  impres- 
sions of  that  land.  Previous  to  this  work  Mr.  Monroe 
wrote  other  travel  books  on  other  European  countries — 
Turkey,  Norway  and  Sicily.  '  In  this  present  volume  he 
gives  a  general  survey  of  the  developed  and  developing 
civilization  of  the  kingdom  as  well  as  .a  geographical  and 
historical  treatise  on  Bohemia.  In  doing  this  he  touches 
upon  the  inhabitants  and  their  ethnic  characteristics, 
their  social  and  political  institutions,  their  religion  and 
their  education,  and  the  literature,  music,  architecture 
and  art  of  the  country.  Opening  with  a  survey  of 
Bohemia's  topography  the  author  leads  one  through  the 
cities,  and  after  interest  in  the  country  and  its  people  is 
aroused  the  historical  relationships  are  dwelt  upon — all  in 
a  view  that  makes  the  reader  go  on  to  the  end  of  the 
book.  Mr.  Monroe's  work  is  not  only  an  interesting  vol- 
ume, but  it  is  a  valuable  book  and  one  well  worth  while 
treasuring  and  commending  to  others. 


BOHEMIA 

AND  THE  CECHS 


ByWILL  S.MONROE 


Winter,  Nevin  0.  Brazil  and  Her  People  of  To-day.  Bos- 
ton: L.  C.  Page  &  Co.  Cloth,  ill.,  $3. 
Mr.  Winter  will  be  remembered  for  his  "Mexico  and 
Her  People  of  To-Day"  and  "Guatemala  and  Her  People 
of  To-day."  In  this  his  third  travel-book  he  gives  a 
very  interesting  description  of  the  customs,  character- 
istics and  amusements  of  the  greatest  republic  of  South 
America,  as  well  as  telling  the  history  of  that  country 
and  the  advancement  of  its  people.  He  also  treats  of 
the  development  and  resources  of  Brazil.  All  this  is  the 
result  of  an  extensive  trip  made  through  South  America 
by  Mr.  Winter.  While  being  a  record  of  the  author's  im- 
pressions the  book  is  as  well  a  study  of  the  country  and 
her  people  from  reliable  authorities,  the  viewpoint"  being 
broad  rather  than  narrowly  critical.  The  descriptions  of 
natural  scenery  in  country  and  architectural  beauty  in 
city  are  most  interesting  and  greatly  add  to  the  worth 
and  value  of  the  book  as  a  work  well  worthy  of  treasur- 
ing. It  goes  without  saying  that  this  latest  volume  of 
Mr.  Winter  will  receive  as  hearty  and  as  favorable  a 
reception  as  has  his  two  previous  works. 

Charlotte  Lady  Blennerhassett  contributes  an  enter- 
taining and  valuable  study  in  her  "Louis  XIV  and 
Madame  de  Maintenon,"  which  appears  this  month  under 
the  Scribner  imprint.  She  gives  the  entire  history  of 
these  two  personages.  A  new  volume  appears  this  month 
in  the  South  American  Series.  It  is  entitled  "Brazil." 
Pierre  Dennis  is  author;  its  translator  from  French  into 
English,  Bernard  Miall.  The  memorial  edition  of  the 
added  this  spring  to  the  series  of  "Original  Narratives 
works  of  George  Meredith,  is  now  complete,  except  for 
one  volume,  which  will  be  published  very  soon.  This  last 
volume  is  to  contain  a  complete  bibliography  and  also 
chapters  showing  various  changes,  alterations,  and  dele- 
tions made  by  the  author  in  the  various  editions  of  his 
works.    Twenty-six  volumes  have  already    been  published. 


50 


11O0KSELLER    AND     STATIONER 


Leading  McClurg  Spring  Books 


FICTION 


LOVE  UNDER  FIRE 

Another  of  those  Civil  War  stories  that  Randall  Par- 
rish  can  do  better  than  any  other  favorite  American 
writer. 

Colored  pictures  by  Kimball.       $1.35  net. 

PRINCE  OR  CHAUFFEUR? 

There's     lots     of     dash     to    this     story     of     Newport     by 

Lawrence    Perry    (the    author   of  "Dan    Merrithew").     No 

social   exposures — just    romance,  excitement,   and    charm. 

Colored   pictures   by   McFall.        $1.35  net. 

BAR-20  DAYS 

All  the  Bar-20  outfit  that  have  been  made  familiar  in 
Clarence  Mulford's  other  books  are  here  again — especial- 
ly  the   redoubtable    Hopalong. 

Colored   pictures   by   Dixon.       $1.35   net. 

A  BREATH  OF  PRAIRIE 

When  death  cut  short  the  promising  literary  career  of 
Will  Lillibridge  (the  author  of  "Ben  Blair"),  these 
capital   stories    were  found   among   his    papers. 

Colored  pictures  by  Marchand.       $1.20  net. 

LOVE  BESIEGED 

A  swift  and  interest-compelling  tale  of  a  mad  wooing 
under  the  guns  of  the  besiegers  of  Lucknow.  It  In- 
troduces a  new  English  author,  Charles  E.  Pearce,  to 
readers   on  this    side. 

Colored   pictures   by   DeLay.        $1.20   net. 


MISCELLANEOUS 


FROM   ROUGH  RIDER  TO 
PRESIDENT 

Translated  by  PROF.  FREDERICK  VON   RIETHDORF 

from   the   German    of   Dr.   Max   Kullnick. 
This  biography  of  Theodore  Roosevelt  is  written  from  a 
German     standpoint,     and     it     will     interest     Americans 
greatly  to  see  just   what  qualities   in   the   Colonel  appeal 
to    the    Teutonic    mind. 
With    Frontispiece   Portrait.        Crown,    8vo.,    $1.50    net. 

THE  WAR   MAKER 

The  true  story  of  Captain  George  Boynton 

By    HORACE    SMITH. 

lew  works  of  Action  contain  as  stirring  adventures  as 
these  of  the  famous  "soldier  of  fortune,"  Captain 
lioynton,  the  filibustering,  smuggling  ■  internationalist, 
who  has  sought  excitement  and  danger  in  every  part 
of  the  earth,  and  in  the  service  of  every  cause. 
Illustrated.        $1.50   net. 


MISCELLANEOUS— Continued 


FARM   DAIRYING 

By    LAURA    ROSE. 

Miss  Rose  has  for  the  past  twelve  years  taught  dairy- 
ing in  the  Ontario  Agricultural  College,  and  she  has 
lectured  on  the  subject  from  coast  to  coast,  both  in 
the  United  States  and  Canada.  The  practical  dairy- 
man in  both  countries,  and  the  teacher  and  student  in 
agricultural  colleges,  will  And  the  book  most  useful. 
Boards,    Novelty    Style,    Oblong,    ]8mo.,    50c    net. 

THE  PRACTICAL  COUNTRY 
GENTLEMAN 

By  EDWARD   K.   PARKINSON. 

The  author  has  written  for  the  farmer  who  wishes  to 
use  the  best  methods,  but  who  cannot  attend  an  agri- 
cultural college,  and  for  the  city  man  who  wishes  to 
take  up  farming  and  who  has  no  previous  experience. 
The  planning  of  buildings,  the  storing  of  water,  care 
of  stork,  crop  rotation,  and  innumerable  lesser  but  im- 
portant details  are  very  thoroughly  discussed. 
Fully    Illustrated,    12mo.        $1.25    net. 

HALF-HOURS  WITH  THE 
SUMMER  STARS 

'   By   MARY    PROCTOR. 

Written  for  readers  unacquainted  with  the  lay  of  the 
heavens,  and  will  open  to  them  a  fascinating  realm  of 
study     and    enjoyment. 

Illustrated.    Small    Kimo.       75  cents  net. 

THE  WOMAN  MOVEMENT 
IN  AMERICA 

A     Short     Story     of    the    American     Struggle     for    Equal 
Rights. 

By    BELLE    SQUIRE. 

While  the  book  is  the  result  of  voluminous  research, 
the  author's  style  is  so  sprightly  as  to  engage  the  in- 
terest of  the  most  indifferent.  Much  of  the  matter  has 
appeared  in  different  form  in  the  Chicago  Sunday  Tri- 
bune, and  some  of  the  chapters  have  particular  reference 
to  the  work   of  Illinois   women. 

Illustrated.      Small   16mo.        75   cents   net. 

THE  SOUL  IN  A  FLOWER 

By    SARA    A.    HUBBARD. 

This    is   another   of    Mrs,    Hubbard's   popular   essays,   up- 
lifting and    poetic   in   sentiment,  and    in  this   case  arous- 
ing   interest    in    the    habits    and    lives    of    plants    and 
flowers. 
Boards,    Novelty     Style,    Oblong,    18mo.        50    cents    net. 

MY  FRIEND  WILL 

By    CHAS.    F.    LUMMIS. 

This  little  book  is  a  chapter  of  human  experience  which 
carries    a    message    to    all    in    affliction    or   adversity. 
Small     18mo.      Illustrated.         75     cents     net. 


A.    C.    McCLURG    &    CO.,  Publishers 


NEW  YORK 


CHICAGO 


SAN  FRANCISCO 


BOOKSELLER     AND     STATIONER 


51 


U.  S.    Publishers*    Announcements 

Lengthy  List  of  Publications  for  Spring — Fic- 
tion Leads,  But  Many  Novel  Books  for  Boys  and 
Girls  Also. 

The  Reilly  &  Britton  Co. 

This  Chicago  company  are  ofiering  for  spring  some 
publications  that  should  be  quick  sellers.  "Touching 
Second,"  by  Johnnie  Evers  (the  "Cubs"  famous  second- 
baseman),  and  H.  S.  Fullerton,  explains  the  "inside  play" 
of  the  big  professional  baseball  teams.  It  is  replete  with 
anecdotes.  "Vehicles  of  the  Air,"  by  Victor  Lougheed,  is 
an  interesting  exposition  of  modern  aeronautics  by  an 
authority  on  the  subject.  The  Bill  Books,  by  Col.  Wm. 
C.  Hunter,  are  four  little  books  well  worth  while  read- 
ing—"Bill  Blue"  tells  how  to  cure  the  blues;  "Bill 
Brains"  is  an  essay  on  how  to  get  the  most  out  of  life; 
"Bill  Booze"  is  a  talk  on  the  liquor  question;  and  "Bill 
Busy"  compares  work  with  loafing.  The  Airship  Boys' 
Series,  by  H.  L.  Sayler,  is  composed  of  five  volumes, 
all  of  them  giving  adventure  stories,  and  at  the  same 
time  combining  information  about  airship  details  bound 
to  interest  boys. 

A  gift  edition  of  "Evangeline,"  by  John  Rea  Neill,  is 
a  beautiful  book  at  a  reasonable  price;  and  in  a  uniform 
style  with  it  are  "The  Raven,"  "Hiawatha"  and  "Snow 
Bound."  "When  Good  Fellows  Get  Together,"  is  a  selec- 
tion of  sentiments  expressive  of  good  fellowship  and  op- 
timism. A  unique  book  is  "Brass  Tacks,"  by  Col.  Hunt- 
er. It  is  full  of  original,  bright  and  snappy  optimistic 
expressions. 

Something  new  in  the  arrangement  and  compiling  of  a 
cook  book  is  the  "Woman's  Home  Cook  Book,"  by 
Isabel  Gordon  Curtis.  It  is  bound  in  oilcloth,  and  has  a 
hanger  for  the  kitchen  wall.     It  is  a  book  of  320  pages. 

Hurst  &  Company. 

While  this  company  are  making  a  special  feature  of 
their  new  copyrighted  books  for  boys  and  girls  at  popular 
prices,  such  as  the  "Boy  Aviator"  and  "Girl  Aviator" 
series,  they  are  still  paying  great  attention  to  their,  lines 
of  stamdard  books  at  popular  prices. 

The  "Magnolia  Library,"  containing  185  of  the  best 
and  most  popular  books  that  have  stood  the  test  of  time 
will  be  issued  in  a  new  dress  this  year.  Entirely  new 
cover  designs  with  lithographed  jackets  have  been  prepar- 
ed. It  is  expected  that  this  line  will  continue  to  be 
what  it  has  been  in  the  past — one  of  the  best  selling  popu- 
lar-priced lines  in  America. 

Hurst  &  Company's  new  limp  rag  books  have  met 
with  an  enthusiastic  reception  wherever  shown,  and  it  is 
expected  that  they  will  be  one  of  the  largest  selling  lines 
that  the  company  have  ever  issued. 

A  new  design  for  the  Rosa  N.  Carey  series  is  per- 
haps one  of  the  most  striking  of  their  new  covers— light 
shaded  cloth  with  vari-colored  illustration.  In  their 
"Home"  series  for  girls  Hursts  have  eliminated  over  20 
of  the  poorer  sellers,  and  by  adding  a  number  of  new 
stories  by  L.  T.  Meade  and  Mrs.  Molesworth,  have  a  list 
of  51  of  the  most  popular  titles  ever  issued.  All  their 
other  series  have  been  added  to,  so  that  1911  should  show 
a  greater  range  of  selected  books  than  any  previous  year 
in  the  oompany's  history. 

A.  C.  McClurg  &  Co. 
This  Chicago  company's  1911  spring  announcement  of 
new  publications  include  in  fiction  :  "Love  Under  Fire," 
by  Randall  Parrish  ;  "Prince  or  Chauffeur  ?"  Lawrence 
Perry  ;  "Bar-20  Days,"  Clarence  E.  Mulford  ;  "A  Breath 
of  Prairie  and  Other  Stories,"  Will  Lillibridge  ;  and 
"Love  Besieged,"  Charles  E.  Pearce. 


In  biography  and  history  will  appear  :  "Rcbert  Louis 
Stevenson  in  California,"  by  Katharine  D.  Osbourne  ; 
"From  Rough  Rider  to  President,"  translated  by  Prof. 
F.  von  Riethdorf  from  the  German  of  Dr.  Max  Kullnick  ; 
"The  War  Maker,"  Horace  Smith,  and  "Gettysburg:  the 
Pivotal  Battle  of  the  Civil  War,"  R.  K.  Beccham. 

Science  and  nature  claim  "The,  Physiology  of  Faith 
and  Fear,"  by  Dr.  Wm.  S.  Sadler  ;  "Nature  Studies  in 
Temperate  America,"  Dr.  Jos.  L.  Hancock  ;  "Cone  Bear- 
ing Trees  of  the  California  Mountains,"  J.  Smeaton 
Chase  ;  and  "Half-Hours  with  the  Summer  Stars,"  Mary 
Proctor.  » 

Under  general,  literary  and  miscellaneous  titles  there 
are  promised  "French  Men,  Women  and  Books,"  by  Miss 
Betham-Edwards  ;  "Friedrich  Nietzsche  :  The  Dionysian 
Spirit  of  the  Age,"  A.  R.  Orage  ;  "The  Humbler  Poets," 
Wallace  and  Frances  Rice  ;  "The  Lawrence  Reader  and 
Speaker,"  Prof.  E.  G.  Lawrence,  "Old  English  ,rastru- 
ments  of  Music  :  Their  History  and  Character,"  Francis 
W.  Galpin  ;  "Master  Musicians,"  J.  Cuthbert  Hadden. 
"War  or  Peace  :  A  Present  Day  Duty  and  a  Future 
Hope,"  Gen.  H.  M.  Chittenden  ;  "The  Woman  Movement 
in  America,"  Belle  Squire  ;  "Farm  Dairying,"  Laura 
Rose;  "The  Practical  Country  Gentleman,"  Edward  K. 
Parkinson  ;  "The  Soul  in  a  Flower,"  Sara  A.  Hubbard  ; 
"My  Friend  Will,"  Chas.  F.  Lummis  ;  and  "The  Gold 
Fish  of  Grau  Chimu,"   by  the  same. 

L.  C.  Page  &  Co. 

L.  C.  Page  &  Co.,  Boston,  announce  an  attractive  list 
of  novels,  by  well-known  authors,  for  spring  publication 
as  follows:  "The  Story  Girl,"  by  L.  M.  Montgomery, 
whose  "Anne  of  Green  Gables,"  "Anne  of  Avonlea"  and 
"Kilmeny  of  the  Orchard"  are  among  the  best  sellers 
everywhere  ;  a  new  novel,  the  title  of  which  has  not  yet 
been  determined,  by  Norval  Richardson,  author  of  "The 
Lead  of  Honor,"  the  big  Southern  novel,  which  attracted 
so  much  attention  last  season  ;  "A  Captain  of  Raleigh's," 
a  dashing  romance,  by  G.  E.  Theodore  Roberts,  who 
has  several  successful  novels  and  juvenile  books  to  bis 
credit  ;  and  a  novelized  version  of  a  play,  "A  Soldier  of 
the  Revolution,"  done  by  Robert  Neilson  Stephens  just 
prior  to  his  death. 

They  also  announce  for  almost  immediate  publication 
a  new  volume  in  their  educational  series  of  geographical 
readers— The  Little  Cousin  Series— by  Blanche  McManus, 
entitled,  "Gerard  :  Our  Little  Belgian  Cousin."  This 
new  little  cousin  will  doubtless  be  welcomed  on  the 
school  lists  like  many  of  the  others  in  the  series,  for, 
like  the  rest,  it  combines  information  most  palatably 
with  a  story. 


Charles  Scribner's  Sons  are  bringing  out  some  impor- 
tant theological  books  this  season.  First  upon  the  list, 
perhaps,  should  stand  the  third  volume  of  the  famous 
"Encyclopaedia  of  Religion  and  Ethics,"  which  James 
Hastings,  M.A.,  Hon.  D.  D.,  F.R.A.I.,  is  editing  and 
which  when  finished  will  contain  an  account  of  all  the 
beliefs  and  customs  which  belong  to  religion  and  ethics 
throughout  the  world.  There  is  also  to  appear  a  new 
volume  in  the  "Studies  in  Theology"  Series  :  "History 
of  Christian  Thought  from  the  Reformation  to  Kant." 
Its  author  is  Dr.  A.  C.  McGiffert,  Ph.  D.,  D.D.,  Professor 
of   Church   History   in   the   Union   Theological   Seminary. 

Other  religious  publications  include:  "A  Biblical 
Geography  and  History,"  by  Charles  Foster  Kent,  Ph. 
D.;  "John  the  Loyal,  Studies  in  the  Ministry  of  the 
Baptist,"  by  A.  T.  Robertson,  D.D.;  and  "The  Messages 
of  the  Poets,"  by  Professor  Nathaniel  Schmidt,  Ph.  D., 
of  Cornell  University,— the  11th  volume  in  the  "Messages 
of  the  Bible"   Series  of  handbooks. 


52 


BOOKSELLER    AND     STATIONER 


Hurst  &Co.'s  1911  Offerings 

We  present  to  our  Canadian  patrons  for  their  careful  consideration  a  few  of  the  best 
selling  lines  we  are  making  for  this  season's  trade.  While  many  new  books  have 
been  issued,  old  standards  in  new  dress  are  features.  Our  catalogue  has  under- 
gone radical  changes  from  cover  to  cover  and  we  predict  a  heavy  sale  for  our  goods. 


titles,    00    rents. 


50 


BOOKS   FOB  BOYS. 

Frank    Armstrong    Series    3 

Oakdale    Academy     Series     3 

Log   Cabin   to   Whitehouse    Series    6 

Boy    Scout    Series    3 

Dreadnaught    Boys     Series     3 

Boy    Aviators      Series     6 

Bungalow    Boys     Series     3 

Motor    Rangers     Series     3 

Border    Boys      Series     3 

Oliver    Optic    Series     22 

Capt.    Mayne    Keid     9 

Edward    S.    Ellis    Series 18 

Marry    C'astlemon    Series     8 

J.    Fenimore    Cooper    Series 12 

Biographical   Library    13 

J.    T.    Trowbridge    Series 9 

Jules    Verne    Series    9 

Charles  Carlton  Coffin  Series   5 

Capt.   Marryat   Series    6 

C.  A.   Stephens'   Series 6 

Rollo    Books     10 

Young    America    Library    52 

Alger    Series      57 

Henty     Series     47 

16  MOS. 
Burnt  Leather   Classics    40   titles   $1.25 


35 

35 


Venetian  Classics  . . . 
Westminster  Classics 
Ideal     Classics     


15  " 

20  " 

50  " 

Calumet    Classics    25     titles  75 

Golden    Hour    Series    25         "  50 

Ansonia    Classics    100         "  " 

Knickerbocker    Classics     125         "  35 

Boy's    Own   Library    106         "  " 

Girl's    Own    Library 75         "  " 

Poetical    Classics    40         "  " 

Alligator    Classics    98         "  60 


1.25 

.1.00 

1.00 

cents 


BOOKS  FOR  GIRLS. 

Girl  Aviators     Series    3  titles    50    cents 

Motor    Maids     Series    3  " 

Rosa   N.    Carey    Series    18  " 

Alcott   &    Whitney    Series 7  " 

E.    Marlitt    Series    8  " 

Mrs.   J.    H.    10 win g    Series    6  " 

Home     Series     51  " 

Mrs.    L.    T.    Meade    30  " 

3  lines:  35c,  50c,   $1.00 

Copyrighted   Meade  Books        2  titles    60    cents 

FICTION. 

Best   Value   Series    35  titles   $1.00 

Magnolia  Library   144    titles     50    cents. 

Alary   J.   Holmes    Series    24         "        50        " 

Mrs.    Southworth    Series    27         "         "         " 

A.    C.   Gunter  Books    35         "         "         " 

2   lines;    25c,   50c. 
Half   Leather    Standard   12   mos % 105   titles   $1.00 

POETS. 

Berkeley   Poets    13   titles;    cloth   $1.25;    leather  $2.00 

Burnt    Leather    Poets    32      titles    $2.06 

Florentine    Padded    Poets    21 

University    Padded    Poets    25 

Cathedral    Padded   Poets    26 

Hurst's    Padded    Poets    34 

Canterbury    Poets     35 

Floral    Poets     85 

FOR  LITTLE  FOLKS. 


$1.50 
$1.00 
$1.25 
$1.25 
.75 
.50 


Kiddie    Books     6    titles    50   cents. 

Colored   Juveniles    6  titles   $14)0 

Little  Prudy   Series    6  titles   35   cents 

Limp    Muslin    Books,    4   lines,    16    titles — all    prices. 

Fairy  Tale   Series   18  titles  60  cents 

Lang's    Fairy   Books    5   titles    $1.00 

Board  Juveniles    7  lines,  42  titles — all  prices 


In  addition  to  this  immense  variety  of  79  different  series,  aggregating  2,036  titles, 
we  have  Presentation  Books,  Dictionaries  and  Manuals,  Sets  and  Miscellaneous 
Books.  In  short,  we  are  able  to  supply  your  entire  wants  without  the  necessity 
of  looking  elsewhere. 

CATALOGUES    UPON    REQUEST 


HURST  &  CO.,  Publishers,  New  York 

Canadian  Representatives:    McLEOD  &  ALLEN,    Toronto 


BOOKSELLER    AND     STATIONER 


53 


Brief  Reviews  of   British  Books 

Quite  a  Range  of  Fiction  and  General  Literature 
— Current  Opinion  Expressed  in  Books — Travel 
and  Technical  Works. 

Baldwin,  May.  Sarah's  School  Friend.  London:  W.  & 
R.  Chambers.  Cloth,  6s. 
Miss  Baldwin  tells  a  story  of  a  rich  mill-owner's 
daughter,  whose  father  had  risen  from  a  mill-hand  and 
whose  mother  had  been  a  pretty  little  milliner  in  Lon- 
don. The  trials  and  troubles  of  Sarah,  who  has  been 
educated  at  a  fashionable  school  and1  then  returns  to  her 
home,  where  everybody  and  everything  annoys  her,  are 
related,  and  she  learns  what  is  true  gentility  and  what 
is  false,  partly  by  the  aid  of  a  schoolfellow  who  oomes  to 
stay  with  her.  At  the  close  of  the  story  we  see  Sarah 
proving  herself  a  very  efficient  assistant  to  her  brother, 
who  has  'taken  charge  of  his  father's  mills. 
Bindloss,  Harold.  The  Opium  Smugglers.  London:  T. 
Fisher  Unwin.     Paper,  ill. 

With  a  flavor  of  the  West,  dealing  as  it  does  with 
British  Columbia,  where  the  scenes  of  this  story  are  laid, 
Harold  Bindloss  has  written  a  story  that  should  be  in- 
teresting to  Canadians.  It  tells  the  story  of  an  English 
boy  and  a  Canadian  lad,  and  therein  it  has  a  Henty  flavor, 
who  help  the  revenue  officers  break  up  a  gang  of  smug- 
glers of  opium  and  Chinamen.  The  tale  has  its  adven- 
turous side,  and  many  exciting  incidents  are  recited,  which 
are  bound  to  sustain  interest.  There  are  some  details  of 
life  in  the  thinly-populated  and  newer  portions  of  the 
Pacific  slope  country  which  may  give  some  idea  to  the 
seeker  after  information  of  the  work  necessary  to  clear 
the  land  and  make  it  suitable  for  the  purpose  of  fruit 
or  grain  cultivation. 

Hall,  Hammond.  The  Young  Electrician.  London: 
Methuen.     Cloth,  ill. 

This  volume,  while  pretending  no  higher  aim  than  that 
of  affording  instructive  amusement  to  intelligent  boys, 
will  be  found  equally  instructive  and  interesting  to 
grown-ups.  Commencing  with  the  "romance  of  electrical 
science"  its  nearly  300  pages  contain  many  important 
and  useful  facts  that  to  the  uninitiated  are  bound  to  be 
interesting.  Chapter  after  chapter  follow  each  other  in 
logical  sequence,  each  one  on  some  particular  phase  of  the 
subject  of  electricity.  The  book,  too,  is  copiously  illus- 
trated. The  Leyden  jar,  the  Wimshurst  machine,  magnet- 
ism, wireless  telegraphy  and  many  other  topics  are  dwelt 
upon,  and  in  language  that  can  be  understood  by  the  or- 
dinary person  who  tries  to  improve  his  knowledge  of 
general  subjects  by  reading. 

Maclean,  Isabel  Cranstoun.  Children  of  Jamaica.  Edin- 
burgh: Oliphant,  Anderson  &  Ferrier.  Cloth,  l|6d 
net. 

Beginning  with  the  first  people  of  the  Island  of  Jam- 
aica, this  little  book  tells  of  their  manners  and  customs 
up  to  the  present  day.  It  describes  the  coming  of  Col- 
umbus, the  bringing  of  different  nationalities  to  the  is- 
lands, the  slave  drivers  and  missionaries.  Several  fairy 
tales  and  lullabies  of  Jamaica  are  given  and  interesting 
little  anecdotes  of  the  children  of  the  island  are  told.  The 
other  islands  are  also  described,  with  their  markets  and 
high  days,  hurricanes  and  earthquakes.  It  is  an  inter- 
esting and  instructive  book  for  those  wishing  to  know 
more  about  the  West  Indies. 

Kelman,  Janet  Harvey.     The  Children  of  Japan.     Edin- 
burgh :  Oliphant,  Anderson  &  Ferrier.    Cloth,  l|6d  net. 
The  history,  both  ancient  and  modern,  of  the  quaint 
customs,  beliefs — religious  and  otherwise — of  the  sturdy 
little  brown  man,  the  Jap,  is  told  briefly  in  this  book. 


The  rise  of  Japan  during  the  last  century  has  been  the 
wonder  of   the   civilized   world.     The   book  partially  ex- 
plains  this   by   illustrations  of   their   cleverness,   bravery 
and  dogged  tenacity. 
Milne,  A.  A.     The  Day's  Play.     London:  Methuen  &  Co. 

Cloth. 

In  this  book  the  author  has  grouped  together  a  number 
of  very  amusing  articles,  many  of  which  appeared  in 
"Punch."  Mr.  Milne  has  shown  a  keen  dry  wit  tinged 
with  a  sarcasm  which  will  immediatey  appeal  to  the  reader 
who  has  a  tendency  to  see  things  in  their  lighter  vein. 
Already  the  book  which  was  first  published  in  September 
last  has  run  into  a  second  edition. 
White,  Arnold.     Views  of  Vanoc.     London:  Kegan,  Paul, 

Trench  &  Co.     Cloth,  5s. 

The  author  of  this  work  is  an  English  writer  of  note 
and  his  present  work  is  a  somewhat  unusual  volume  of 
essays,  which  have  been  selected  from  articles  that  ap- 
peared under  the  pseudonym  "Vanoc"  in  the  "Referee" 
and  which  aroused  much  interest.  The  essays,  written 
in  popular  style  are  both  original  and  vigorous,  abound- 
ing in  clever  pointed  epigrams  that  will  live.  Mr.  White 
does  not  follow  the  usual  beaten  track  of  the  essayist, 
but  the  result  justifies  his  boldness.  The  subjects  treated 
are  for  the  most  part  vital  present  day  questions:  moral 
tangles,  woman  suffrage,  public  health,  education,  social- 
ism, martial  efficiency  and  Britain's  national  policies.  The 
views  expressed  are  those  of  a  keen,  unbiased  thinker,  who 
has  gained  true  knowledge  and  wide  experience,  not  by 
peering  with  short-sighted  eyes  from  his  study  window, 
but  by  living  in  the  "inward  sphere  of  things."  Mr. 
White's  thoughts  grasp  attention,  and  stir  complacent 
smugness.  His  aim  is  to  show  realities,  not  to  please  or 
flatter.  With  no  gentle  hand  he  has  torn  away  the  pro- 
tecting clothes  from  the  open  sores  of  public  and  private 
life.  Honest  in  his  convictions,  he  fawns  neither  upon 
party  nor  powers.  To  read  these  essays  is  to  gain  a 
clearer  view  of  the  British  people,  their  greatness  and 
weakness,  from  an  English  standpoint.  Any  Canadian 
desirous  of  intelligent  comprehension  of  present  day 
questions  will  welcome  these  essays. 


Scottish  Books  for  Canadian  Scots. 

Oliphant,  Anderson  &  Ferrier,  Edinburg,  Scotland, 
are  calling  special  attention  to  the  Scottish  books  pub- 
lished by  their  house,  particularly  to  two  works  :  "Scot- 
land's Work  and  Worth,"  by  Charles  W.  Thomson,  and 
"The  Misty  Isle  of  Skye,"  by  J.  A.  MacCulloch. 
The  former  is  bound  in  two  styles— cloth,  with  gilt  and 
decorative  design  to  sell  at  $3  net  in  Canada,  and  a 
Persian  Morocco,  Roxburghe  style,  volume  to  sell  at  $4. 
The  book  contains  an  epitome  of  Scotland's  story  from 
early  times  to  the  twentieth  century,  with  a  survey  of 
the  contributions  of  Scotsmen  in  peace  and  in  war  to  the 
growth  of  the  British  Empire,  and  the  progress  of  the 
world. 

In  "The  Misty  Isle  of  Skye"  the  people,  scenery  and 
story  of  the  island  are  deecribed  by  a  literary  man,  who 
while  not  a  native  has  long  been  a  resident  in  Skye. 
Both  books  are  well  illustrated  and  should  appeal  to 
Canadian  Scots  who  intend  visiting  their  homes  this 
summer. 


The  Coronation  Prayer  Book. 
The  King  has  graciously  given  to  the  University  of 
Oxford  permission  to  dedicate  to  His  Majesty  a  special 
prayer  book  for  his  Coronation.  This  volume,  which  will 
be  known  as  the  Coronation  Prayer  Book,  will  be  printed 
in  red  and  black  from  new  type,  specially  designed  initials 
being  introduced.     Oxford  India  paper  will  be  employed. 


54 


BOOKSELLER  -AND     STATIONER 


Best  Spring'  Sellers 

The  assortment  of  Spring  Books  on  this  page  contains  the  works  of 
some  of  our  most  popular  writers,  and  the  popularity  of  every  author 
will  ensure  the  ready  sale  of  their  works.  One  of  the  books,  "  Eve's  Second 
Husband,"  has  just  been  running  as  a  serial  in  the  "Saturday  Evening  Post.'> 

The  titles  starred  are  ready  for  immediate  delivery,  and  the  others  will 
be  ready  in  the  near  future.  Cloth  covers,  embossed  in  one,  two  and 
three  colors. 


New  Publications 

SPRING,  1911 


♦EVE'S    SECOND    HUSBAND. 
Corra  Harris,  author  of  "A  Circuit  Rid- 
er's Wife,"   111    $1-25 

*GILEAD  BALM. 

Bernard    Capes,   111    1 .  25 

*  JIM  OF  THE  RANGES. 

G.  B.  Lancaster    1.25 

NEW  NOVEL. 

Baroness    Orczy    1 .  25 

LILAMANI. 

Maud  Diver   1 .  25 

NEW  NOVEL. 

Gertrude   Page    1 .  25 

THE  GIRL  IN  THE  OTHER  SEAT. 

EL  K.  Webster 1.25 

*THE   PRINCESS   GALVA. 

David  Whitelaw   1.25 

THE  ANDERSONS 

8.   Macnaughton 1 .  25 


THE  GAMBLERS. 

Chas.  Klein  and  Arthur  Hornblow   1.25 

*THE  COIL  OF  CARNE. 
John   Oxenham    1 .  25 

JOHN  VERNEY 
H.  A.  Vachell   1.25 

THE  PATRICIAN 
John   Galsworthy    v 1 .25 

THE  LAIRD  OF  CRAIG  ATH0L 
F.  Frankfort  Moore 1.25 


*MY  QUAKER  MAID. 
Marah  Ellis  Rvan 


.75 


MISCELLANEOUS 


*THE  ARTISTIC  SIDE  OF  PHOTOGRAPHY. 
A.   J.   Anderson,   111 $3.00   net 

*  THE  EVERYDAY  PUDDING  BOOK. 
F.    K.    25c. 

TOM  STAPLETON,  THE  BOY  SCOUT. 
Captain  Brereton   1.00 

*  THE  GARDEN  PRIMER. 
Grace  Tabor  and  Gardiner  Teall  1.00 

*  DISTINCTIVE  HOMES  AT  MODERATE 

COST. 

Hy.  H.   Saylor   2.00 


THE  COPP,  CLARK  CO.,  Limited 


TORONTO 


BOOKSELLER    AND    STATIONER 


55 


February  Record  of  Canadian  Books 

Canadian  Imprint  Publications  Brought  Out  Dur- 
ing the  Past  Month — List  of  Important  Works 
Growing. 

Bartsch,  R.  H.  Elizabeth  Koett.  Toronto:  McLeod  & 
Allen.     Cloth,  $1.25. 

Bergson  Henri.  Matter  and  Memory.  Trans,  by  Nancy 
Margaret  Paul  and  W.  Scott  Palmer.  Toronto:  Mac- 
millan.    Cloth,  $2.75. 

Bindloss,  Harold.  Sydney  Carteret,  Rancher.  Toronto : 
McLeod   &   Allen.     Cloth,  $1.25. 

Bricker,  Garland  Armour.  The  Teaching  of  Agriculture 
in  the  High  School.  Intro,  by  W.  C.  Bagley.  Toronto : 
Macmillan,  Cloth,  $1. 

Brockington,  A.  Allen.  The  Mark  of  His  Calling.  Tor- 
onto: Cassell  &  Co.     Cloth,  $1.25. 

Broomhead,  William  W.  Poultry  and  Profit.  Toronto: 
Cassell  &  Co.    Cloth,  45  cents  net. 

Brown,  John  Franklin.  The  Training  of  Teachers  for 
Secondary  Schools  in  Germany  and  the  United  States. 
Toronto :  Macmillan.    Cloth,  $1.25. 

Copes,  Bernard.  Gilead  Balm.  Toronto:  Copp,  Clark  Co. 
Cloth,  $1.25. 

Chalmers,  Stephen.  The  Trail  of  the  Tenderfoot.  Tor- 
onto: Musson  Book  Co.     Cloth,  $1.25. 

Chambers,  Robt.  W.  The  Adventures  of  a  Modest  Man. 
Toronto:  McLeod  &  Allen.     Cloth,  $1.25. 

Chappie,  W.  A.  The  Art  of  Physical  Development.  Tor- 
onto: CasselL  &  Co.    Cloth,  40  cents  net. 

100  Popular  Pictures.  Vol.  II.  Toronto:  Cassell  &  Co. 
Cloth,  $5. 

Comenius,  John  Amos.  The  Great  Didactic.  Trans,  by 
M.  W.  Keatinge.  Second  edition.  Toronto:  Macmil- 
lan.    Cloth,  $2.75. 

Corke,  H.  Essenhigh.  Wild  Flowers  as  They  Grow.  Tor- 
onto: Cassell  &  Co.    Cloth,  $1.50  net. 

Day,  Holman.  The  Skipper  and  the  Skipped.  Toronto: 
Musson  Book  Co.     Cloth,  $1.50. 

Deeping,  Warwick.  Bess  of  the  Woods.  Toronto  i.  Cas- 
sell &  Co.     Cloth,  50  cents,  net. 

Dixon,  Thomas.  The  Root  of  Evil.  Toronto:  Musson 
Book  Co.     Cloth,  $1.25. 

Foolner,  Herbert  Two  on  the  Trail.  Toronto:  Musson 
Book  Co.     Cloth,  $1.25. 

Fraser,  Robert.  The  Fire  Opal.  Toronto:  McLeod  & 
Allen.     Cloth,  $1.25. 

Gibbs,  George.  The  Bolted  Door.  Toronto:  McLeod  & 
Allen.     Cloth,  $1.25. 

Greener,  W.  W.  The  Gun  and  Its  Development.  Tor- 
onto: Cassell  &  Co.     Cloth,  $3.90  net. 

Harris,  Cora.  Eve's  Second  Husband.  Toronto:  Copp, 
Clark  Co.     Cloth,  $1.25. 

Hulme,  Prof.  F.  Edward.  Familiar  Wild  Flowers.  Tor- 
onto: Cassell  &  Co.     Cloth,  $1. 

Lancaster,  G.  B.     Jim  of  the  Ranges.     Toronto:     Copp, 

Cark  Co.    Cloth,  $1.25. 
LeQueux,  William.     The  Money  Spider.     Toronto:  Cassell 
&  Co.     Cloth,  $125. 

Leroux,  Gaston.     Phantom  of  the  Opera.     Toronto:  Mc- 
Leod &  Allen.     Cloth,  $1.25. 
Lillibridge,  Will.    A  Breath  of  Prairie  and  Other  Stories. 
Toronto:  McClelland  &  Goodchild.     Cloth,  $1.20  net. 
London,  Jack.     When  God  Laughs.     Toronto:  Macmillan. 

Cloth.  $1.50. 
Luk-Oil,  Ole.     The  Green  Curve.     Toronto:  Musson  Book 

Co.     Cloth,  $1.25. 
Marguerite,  Mile.     Marie-Claire.     Toronto:  Musson  Book 
Co.     Cloth,  $1.25. 


Monroe,  Paul.  A  Cycolpedia  of  Education.  Vol.  1.  Tor- 
onto: Macmillan.    Cloth,  $5 

Paget,  Stephen.  I  Wonder.  Toronto:  Macmillan.  Cloth, 
$1.25. 

Mulford,  Clarence  E.  Bar-20  Days.  Toronto:  McClel- 
land &  Goodchild.     Cloth,  $1.35  net. 

Pain,  Barry.  Eliza  Getting  On.  Toronto:  Cassell  &  Co. 
Paper  boards,  30  cents. 

Parrish,  Randall.  Love  Under  Fire.  Toronto:  McClel- 
land &  Goodchild.    $1.20  net. 

Pearce,  Charles  E.  Love  Beseiged.  Toronto:  McClelland 
&  Goodchild,     $1.20  net. 

Perry,  Lawrence.  Prince  or  Chauffeur?  Toronto:  Mc- 
Clelland &  Goodchild.    Cloth,  $1.35  net. 

Phelps,  William  Lyon.  Essays  on  the  Russian  Novelists. 
Toronto:  Macmillan.    Cloth,  $1.50. 

Porritt,  Edward.  The  Revolt  in  Canada  Against  the  New 
Feudalism.     Toronto:  Cassell  &  Co.     Cloth,  40  cents. 

Ray,  G.  Whitefield.  Through  Five  Republics  on  Horse- 
back.    Toronto:  William  Briggs.     Cloth. 

Richardson,  Charles.  The  New  Book  of  the  Horse.  Tor- 
onto: Cassell  &  Co.     Cloth,  $7.50. 

Robertson,  Archibald  T.  The  Gospel  According  to  St. 
Matthew.     Toronto:  Macmillan.     Cloth,  60  cents. 

Saintsbury,  George.  Historical  Manual  of  English  Pros- 
ody.    Toronto:  Macmillan.     Cloth,  $1.60. 

Saunders,  Ripley  D.  Colonel  Todhunter  of  Missouri. 
Toronto :  McLeod  &  Allen.    Cloth,  $1.25. 

Saylor,  H.  H.  Distinctive  Homes  at  Moderate  Cost.  Tor- 
onto: Copp,  Clark  Co.     Cloth. 

Sheldon,  Henry  C.  New  Testament  Theology.  Toronto: 
Macmillan.     Cloth,  $1.50. 

Snowden,  James  H.  The  Basal  Beliefs  of  Christianity. 
Toronto:  Macmillan.     Cloth,  $1.50. 

Spearman,  Frank  H.  Robert  Kimberley.  Toronto:  Mc- 
Leod &  Allen.    Cloth,  $1.25. 

Stuyvesant,  Alice.  The  Vanity  Box.  Toronto:  Musson 
Book  Co.    Cloth,  $1.25. 

Trent,  Paul.  The  Vow.  Toronto :  McLeod  &  Allen.  Cloth, 
$1.25. 

Vaizey,  Mrs.  G.  de  Home.  A  Honeymoon  in  Hiding. 
Toronto:  Cassell  &  Co.     Cloth,  30  cents  net. 

Walmsley,  R.  Mullineux.  Electricity  in  the  Service  of 
Man;  vol.  I.  Toronto:  Cassell  &  Co.  Cloth,  $2.25 
net. 

Ward,  G.  H.  B.  The  Truth  About  Spain.  Toronto:  Cas- 
sell &  Co.     Cloth,  $2.25  net. 

Wells,  H.  G.  The  New  Machiavelli.  Toronto:  McLeod 
&  Allen.    Cloth,  $1.25. 

Widtsoe,  John  A.  Dry  Farming.  Toronto:  Macmillan. 
Cloth,  $1.50. 

Williams,  Jesse  Lynch.  The  Married  Life  of  the  Frederic 
Carrolls.    Toronto:  McLeod  &  Allen.    Cloth,  $1.25. 

Withers,  Sarah  and  Kinard,  James  P.  The  English 
Language.  Book  II.  English  Grammar  and  Com- 
position.    Toronto:  Macmillan.     Cloth,  55  cents. 

Wyss,  C.  Von.  Beasts  and  Birds.  Toronto:  Macmillan. 
Cloth,  Color  Book  for  Boys  and  Girls,  75  cents. 


The  Houghton,  Mifflin  Co.,  Boston,  have  just  published 
a  book  on  "Public  Ownership  of  Telephones  on  the  Con- 
tinent of  Europe,"  by  Arthur  N.  Holcombe. 

Among  new  editions  which  Forbes  &  Co.,  Chicago, 
are  bringing  out  this  month  are  :  "Boy  Wanted,"  by 
Nixon  Waterman  ;  "Confidences,"  by  Dr.  E.  B.  Lowry  ; 
"Including  Finnigin,"  Strickland  W.  Gillilan  ;  "Ben 
King's  Verse,"  and  "Life  of  Governor  John  A.  John- 
son," by  Day  and  Knappen. 


50 


BOOKSELLER     AND     STATIONER 


Best  Sellers  in  February 

Belleville. 

The  Trail  of   '98.    Robert  W.   Service.    Briggs. 

The   Dop   Doctor.    Richard   Dehan.    Frowde. 

The  Rosary.    Florence   Barclay.    Musson. 

Mistress  of  Shenstone.    Florence  Barclay.    Putnam. 

The  Rules  of  the  Game.    Stewart  E.  White.    Musson. 

No  Man's  Land.    Louis  J.   Vance.    Briggs. 

Brantford. 
Broad  Highway.  Farnol.  Little,  Brown  &  Co. 

Motor  Maid.     C.   N.  and  A.  M.   Williamson,  Musson. 

Unforseen.     Mary  Stewarl   Cutting'.     Musson. 
Right  Stuff.  I.  Hay.  Briggs. 
Dop  Doctor.  Richard  Dehan.  Frowde. 

Greatest    Wish    in   the   World.     E.   Temple   Thurston. 
Musson. 

Calgary. 

Trail  of  '98.     Robert  W.  Service.     Briggs. 

Yardstick  Man.     Arthur  Goodrich.     McLeod  &  Allen. 

Sword  Maker.     Robert  Barr.  McLeod  &  Allen. 

Dop  Doctor.     Richard  Dehan.     Frowde. 

Jim  Hands.     R.  Washburn  Child.     Macmillan. 

Clever  Betsy.     Clara  L.  Burnham.  Houghton  Mifflin. 
Charlottetown. 

Rosary.     Florence  Barclay.     Musson. 

Mistress  of  Shenstone.  Florence  Barclay.     Putnam. 

Dop  Doctor.     Richard  Dehan.     Frowde. 

Golden  Web.     Anthony  Partridge,  Little,  Brown. 

Second  Chance.     Nellie  McClung.     Briggs. 

Angela's  Quest.     Lilian  Bell.     McLeod  &  Allen. 
Chatham. 

Trail  of  '98.     Robert  W.  Service.     Briggs. 

Second  Chance.     Nellie  McClung.     Briggs. 

Girl  of  the  Limberlost.     Porter.     Langton. 

Frontiersman.     H.  A.  Cody.     Briggs. 

Cumner's  Son.     Gilbert  Parker.     Copp. 

The  Stampeder.     S.  A.  White.     Briggs. 
Edmonton. 

Trail  of  '98.     Robert  W.  Service.     Briggs. 

Dop  Doctor.     Richard  Dehan.     Frowde. 

Second  Chance.     Nellie  McClung.     Briggs. 

Mistress  of  Shenstone.     Florence  Barclay.     Putnam. 

Rosary.     Florence  Barclay.     Musson. 

Ailsa  Page.     R.  W.  Chambers.     McLeod. 
Hamilton. 

Broad  Highway.     J.  Farnol.     Little,  Brown  Co. 
-  One  Way  Out.     Carleton.    McLeod. 

New  Machiavelli.     H.   G.   Wells.     McLeod. 

Magnet.     H.  C.   Rowland.     Briggs. 

Rosary.     Florence  Barclay.     Musson. 

Trail  of  '98.     Robert  W.  Service.     Briggs. 
Kingston. 

Rewards  and  Fairies.     Rudyard  Kipling.  Macmillan. 

Rosary.     Florence  Barclay.     Musson. 

City  of  Beautiful  Nonsense.     E.  T.  Thurston.  Musson. 

Trail  of  '98.     R.  W.  Service.     Briggs. 

Sowing  Seeds  in  Danny.     Nellie  McClung.     Briggs. 

Through  the  Heart  of  Canada.     Yeigh.     Frowde. 
London. 

Mistress  of  Shenstone.     Florence  Barclay.     Putnam. 

Rosary.     Florence  Barclay.     Musson. 

Mary  Cary.     Kate  L.   Bosher.     Harper. 

Second  Chance.     Nellie  McClung.     Briggs. 

The  Frontiersman.     H.  A.  Cody.     Briggs. 

Trail  of  '98.     Robert  W.   Service.     Briggs. 
Moncton. 

Rose  in  the  Ring.     Geo.  B.  McCutcheon.     Briggs.  . 
Trail  of   '98.     R.  W.  Service.     Brio's. 


3. 
4. 
5. 
6. 

1. 
2. 

3. 
4. 
5. 

1. 

2. 
3. 
4. 
5. 
6. 

1. 
2. 
3. 
4. 
5. 
6. 

1. 

•_> 

3. 
4. 

5. 
6. 

1. 
2. 
3. 
4. 
5. 
6. 

1. 
2. 
3. 

4. 
5. 
6. 

1. 
2. 
3. 

4. 
5. 
6. 


Mistress  of  Shenstone.     Florence  Barclay.     Putnam. 
Rosary.     Florence  Barclay.     Putnam. 
Handicap.     Robt.  E.  Knowles.     Frowde. 
Songs  of  a  Sourdough.     R.  W.  Service.     Briggs. 

Peterboro'. 
Rosary.     Florence  Barclay.     Musson. 
Trail  of   '98.     Robert  W.  Service.     Briggs. 
Dop  Doctor.     Richard  Dehan.     Frowde. 
Mistress  of   Shenstone.     Florence  Barclay.     Putnam. 
Love  of  the  Wild.     Archie  P.  McKishnie.     McLeod. 

Port  Arthur. 
The  Rosary.    Florence   Barclay.    Musson. 
Max.    K.    Cecil   Thurston.    Musson. 
The  Purchase  Price.    E.   Hough.    McLeod  &  Allen. 
The  Frontiersman.    H.   A.   Cody.    Briggs. 
Cumner's  Son.    Sir  G.  Parker.    Copp,   Clark  Co. 
The   Second  Chance.    Nellie  McClung.    Briggs. 

Stratford. 
The  Rosary.    Florence   Barclay.    Musson. 
The  Second  Chance.    Nellie  McClung.    Briggs. 
The  Frontiersman.    H.   A.   Cody.    Briggs. 
Cynthia's  Chauffeur.    Louis  Tracy.    McLeod. 
'Lizbeth  of  the  Dale.    Marian  Keith.    Westminster  Co 
Trail  of  '98.    Robert  W.   Service.    Briggs. 

St.  Catharines. 
Second  Chance.     Nellie  McClung.     Briggs. 
Trail  of  '98.     R.  W.  Service.     Briggs. 
Frontiersman.     H.  A.  Cody.     Briggs. 
Rosary.     Florence  Barclay.     Musson. 
Mistress  of  Shenstone.     Florence  Barclay.     Putnam. 
Dop   Doctor.    Richard   Dehan.    Frowde. 

St.  John. 
Broad  Highway.     J.  Farnol.    Little,  Brown  Co. 
The  Lever.     Orcutt.     Harper. 
Dixie  Hartt.     Harben.     Harper. 
Rosary.     Florence  Barclay.     Musson. 
Trail  of  '98.     Robert  W.  Service.     Briggs. 
Clay  hanger.     Bennett.     Bi'iggs. 

St.  Thomas. 

One  Way  Out.     Carleton.     McLeod. 
Broad  Highway.     J.  Farnol.     Little,  Brown  Co. 
Rules  of  the  Game.     Stewart  E.  White.     Musson. 
How  Leslie  Loved.     Anne  Warner.     Little,  Brown. 
The  Husband's   Story.     Phillips.     Briggs. 
Second  Chance.     Nellie  McClung.     Briggs. 

Winnipeg. 
Dop  Doctor.     Richard  Dehan.     Frowde. 
Trail  of  '98.    R.  W.  Service.    Briggs. 
Rosary.  Florence  Barclay.     Musson. 
Mistress  of  Shenstone.     Florence  Barclay.     Putnam. 
Wood  Carver  of  Lympus.    Mary  E.  Waller.     Musson. 
Handicap.     Robert  E.  Knowles.     Frowde. 
Canadian  Summary. 

Points. 

Rosary.      Florence   Barclay.     Musson   98 

Trail   of    '98.    R.    W.    Service.    Briggs   95 

Mistress  of  Shenstone.     Florence  Barclay,  Putnam    54 

Second   Chance.     Nellie  McClung.     Briggs 52 

Dop  Doctor.     Richard  Dehan.     Froude  52 

Broad  Highway.     J.   Farnol.     Little,  Brown  Co..    38 
United  States  Best  Sellers. 

Points. 

The  Rosary.    Barclay.    Putnam 230 

Molly  Make-Believe.     Abbott.     Century  Co 194 

The  Purchase  Price.     Hough.     Bobbs-Merrill   93 

The  Mistress  of  Shenstone.  Barclay.  Putnam  ...  66 
The  Rules  of  the  Game.  White.  Doubleday,  Page  62 
Mary   Cary.     Bosher.     Harper 56 


BOOKSELLER     AND     STATIONER 


57 


The  Boy  Scout's  Library 


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agreement  with,  the  Boy  Scout  (Baden-  Pow- 
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Volume  1. — Scouteraft. 
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"       IV. — Camp    Life    and    Campaigning. 
"         V. — Endurance   and    How   to   Keep    lit. 
"       VI.— The   Perfect   Scout. 
"     VII.— Saving  Life. 
"  VIII. — Scout   Games,   Practices,   &c. 
"       IX. — Seamanship. 
"         X. — Cyclist    Scout's    Training. 
"       XI. — Scout's    Complete   Drill   Book. 

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By  Lieut.-General  Sir  R.  S.  S.  Baden-Powell. 
C.B.,    F.R.G.S is.  net. 

WAR    GAMES    FOR   BOY    SCOUTS. 
Played   with   model   Soldiers.     By  Sergt.  A.  J. 
Holladay,  late  C.I.V.  Illustrated  with  10  plates. 

2nd.     Edition 6d.net. 

THE    BOY     SCOUT'S     BUGLE     CALLS    AND 

BUGLE   MARCHES. 
(with   words  and   music)    6d.net. 

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for    field    and    everyday    use,    with    hints    on 
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In   Two   Volumes,   with    Upwards   of  Sixty  Illustrations. 

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BY  J.  A.  MACCULLOCH. 
With  Twenty  Illustrations.     Cloth,  $1.00. 


A  Perusal  of  These  Important  Works  is  Undoubtedly  the  Best  Preparation  for  a  Visit 
to  Scotland;   and  for  Those    Who    Cannot    Get    Away,  it  is  the  Next  Best  Substitute. 


Also  many  Important  Books  on  Scottish  History,  Topography,  Martyrs  and  Covenanters, 

of  Biography  and  Fiction. 


PUBLISHED     BY 


Oliphant,  Anderson  &  Ferrier 

100  Princes  Street,  EDINBURGH,  and  at  LONDON 


58 


BOOKSELLER     AND     STATIONER 


Dominion  Series  Xmas  Cards 


T 


HESE  are  the  brightest  and  most  appropriate  cards  that 
have  yet  been  turned  out.  There  are  designs  for  every 
province.  Each  card  is  suitably  decorated  and  emboss- 
ed in  two  or  three  colors.  The  general  design  on  each 
card  is  suggestive  of  some  particular  province — for 
instance,  one  of  the  Alberta  cards  shows  a  harvest 
scene,  in  all  the  rich  tints  which  are  necessary  to  give 
a  splendid  effect.  Some  of  the  cards  have  the  "  Coat  of 
Arms"  embossed  upon  them,  in  appropriate  colors. 
The  tinting  is  perfect,  and  the  ribbons  and  cord  of  the 
same  standard  and  in  perfect  harmony  with  the  other 
decorations  on  the  card. 

There  are  also  greeting  cards  for  the  cities  of  Toronto, 
Winnipeg,  Montreal  and  Ottawa,  containing  the  city 
"Coat  of  Arms"  embossed  in  colors  and  with  suitable 
embellishments.  There  are  also  a  number  of  choice 
"Maple  Leaf"  cards,  and  dainty  greeting  cards,  with 
rich  golden  finish  and  embossed  with  sheaves  of  grain, 
for  the  West.  All  these  designs  are  decidedly  hand- 
some— some  are  strikingly  beautiful.  Each  card  con- 
tains four  pages,  with  verse  and  blank  for  signature,  etc. 
Tasty  and  suitable  envelopes  for  every  card.  You  can- 
not do  anything  better  than  to  lay  in  a  line  of  these 
cards  suitable  to  your  trade.      Let  us  quote  you. 


THE 


COPP,  CLARK  CO. 

TORONTO 


LIMITED 


BOOKSELLER    AND     STATIONER 


59 


WILLIAM  BRIGGS*  SPRING  LIST 


THE    GRAIN   OF   DUST,    $1.25 

By  DAVID  GRAHAM  PHILLIPS 

A  NEW  LONG  NOVEL,   $1.25 
By  MARIE  CORRLLI 
Owing   to   Miss   Corelli's   serious   Illness   the   pub- 
lication of  this  book  was   postponed  until   1911. 

WHAT'S-HIS-NAME,  $1.25 

Another    "Graustnrk" 
By  GEO.   BARR   McCUTCHEON 
A   truly   wholesome   and   charming  story,   a   story 
that  does  one  good   to  read.     He  is  the  little-known 
husband    of   a    well-known    wife. 

CYNTHIA-OF-THE-MINUTE,   $1.25 
By   LOUIS   JOSEPH  VANCE 
A   romance    by     author    of   "Black    Bag,"    "Brass 
Bowl." 

THE  CATSPAW,  $1.25. 

By    WILLIAM    HAMILTON    OSBORNE 
Author  of  "The  Red  Mouse" 
One  of   the  season's   best  gotten-up   books   and   a 
rattling  good   novel. 

THE  MAGNET,  $1.25 
By    HENRY   C.    ROWLAND 
This   is  the  best  book  we  have  ever  published  In 
January.     It  is  one  of  the  cleverest,   most  captivat- 
ing,  most   delightful  of  love  stories. 

THE  LONG  ROLL,  $1.50 

By   MARY  JOHNSTON 
Author  of  "To  Have  and  to  Hold." 

"ROBINETTA,"  $1.25. 

By  K.  DOUGLAS  WIGGIN 


THE  OTHER  MAN,  $1.25 

By   EDGAR    WALLACE 
A  dashing  story   of  desperate  adventure,   of   baff- 
ling  plot,   of  dramatic  climax. 

FIVE  GALLONS  OF  GASOLINE,  $1.25 

By    MORRIS  .WELLS 
One     loud     hearty     laugh,     screamingly  , funny — 
Frontispiece   in   color  by   Harrison   Eisher. 

SHEILA  VEDDER,  $1.25 

By   A.   E.  BARR 

Author  "Jan  Vedder's  Wife" 
Readers  will  welcome  this  book  ror  its  delightful 
associations    with    her    earlier    book,    "Jan    Vedder's 
Wife." 

HOWARD'S    END,    $1.25 

By    E.    M.    FORSTKR 
This  book  was  one  of  the  two  best  selling  novels 
in    England    during     the     Christmas     season.       It   Is 
truly  a  great   novel.     We  predict  a  large  sale. 

MASTER  CHRISTOPHER,  $1.25 

By  MRS.  HENRY  DE  La  PASTURE 
Author,  "Lonely   Lady   of  Grosvenor  Square." 
Mrs.    de   la   Pasture    is   one   or  England's    leading 
novelists. 

THE  CLAYHANGER,  $1.25 

By    ARNOLD    BENNETT 
Author   of   "Old    Wives'   Tale." 
This  is  a  uovel   of  a   high   order. 

YELLOW  MEN  AND   GOLD,   $1.25 

By  GOTJVERNEUR   MORRIS 
One    of    the    breathless,    stirring,    sit-up-at-night- 
till-you-finish-it  order  of  novels. 


WILLIAM  BRIGGS,  Publisher,  29-37  Richmond st.west,  Toronto 


Booksellers  of  Canada-Greeting 

Point  1. 

There  is  only  one  Monthly  Review 
that  offers  the  best  in  current 
English  Literature  and  that  is : 


THE  ENGLISH  REVIEW 


Point  2. 

There  is  only  one  Monthly  Review 
offering  the  most  liberal  terms  to  the 
Trade  and  that  is : 


THE  ENGLISH  REVIEW 


WE   HELP   YOU:     YOU  HELP  US:     RESULT: 
RECIPROCITY. 

For  prospectus  and  specimen  copy,  mail  F.  Chalmers 
Dixon,  General  Manager,  the  English  Review,  1 1 
Henrietta  St.,  Covent  Garden,  London,  W.C.,  Eng. 


HAVE  YOU  ORDERED  A  SUPPLY  OF 

THE   1911    EDITION  OF 

"5,000  Facts 
About  Canada" 

By  FRANK  YEIGH  ? 

Its  sale  is  increasing  year  by  year,  and  it  has  be- 
come indispensable  to  thousands.  Price  25  cents. 
Substantial  discount  to  the  trade.  Order  from  your 
news   company,   or 

The  Canadian  Facts  Publishing  Co. 

667  SPADINA  AVENUE,  TORONTO 


Have  you  stocked  up  on  the  latest  and  best  illus- 
trated  book   on   the   Dominion, 

"  Through  the 
Heart  of  Canada" 

By  FRANK  YEIGH? 

Second  edition  called  for  in  six  weeks.  Highly 
praised  by  Canadian  and  British  press.  Retails  at 
$2.     Order   through    Henry   l-'rowde,   Toronto,   or 

The  Canadim  Facts  Publishing  Co. 

667  SPADINA  AVENUE,  TORONTO 


60 


BOOKSELLER    AND    STATIONER 


In  the  Wall  Paper   Department 

The  Approaching  Season  Expected  to  Show  Ad- 
vances in  Designs  and  Patterns — Competition  of 
Manufacturers  and  Consuming  Demand  Make  for 
Higher  Grade  Coverings — New  Spring  Lines. 

Spring  wall  papers  are  now  coming  in  full  swing. 
While  many  cream  and  ivory  effects  are  seen,  the  darker 
shades  in  this  range  do  not,  as  expected,  run  so  much 
into  brown  as  into  fawn.  Navy,  Jasper  or  "Jaspe"  ef- 
f,cts  will  be  produced  in  self-colors.  Other  decorations  in 
the  room  being  chosen  to  correspond. 

With  a  paper  of  this  type,  much  use  will  be  made  of 
the  cut-out  or  specially  arranged  border  to  produce  panel 
effects.  Some  very  beautiful  bedroom  designs  had  these 
panels  outlined  with  small  flowers  in  scroll  design. 

Small  to  medium  floral  effects  appear  to  predominate 
at  present,  much  use  being  made  of  these  in  conjunction 
with  an  imitation  fabric  paper.  Linen,  both  coarse  and 
fine,  Chambray,  in  shot  weave,  and  cretonne  effects  will 
be  reproduced  in  wonderful  likeness  in  the  new  wall  pap- 
ers. These  shades  come  in  delicate  tints  and  nearly  all 
designed  to  go  with  floral  effects. 

Gothic  wall  paper  will  be  a  high  novelty  for  dining- 
rooms  and  halls. 

Advertising  Wall  Paper. 

The  accompanying  sample  advertisement  made  by  Mr. 
Chappie,  Gait,  illustrates  what  can  be  done  by  stationers 
who  keep  a  wall  paper  department  or  who  are  pushing 


January's 
Big  Wall 
Paper  Sale 


All  our  heavy  stock  of  Wall 
Paper  must  be  sold  regardless  of 
price. 

If  you  intend  papering  this 
spring  it  will  pay  you  to  buy  now. 

Every  roll  will  be  sold  at 
HALF  PRICE. 

The  early  buyers  will  have  first 
choice. 


Chappie's 

Bookseller  &    Stationer 

PHONE  349 


It's  High  Time 

to  look  to  your  supply  of  special  lines. 
If  you  haven't  already  done   so,  order 
your  stock  now  of  the 

POPULAR  PLAIN  INGRAINS, 
PERMANENT  COLORED  OAT- 
MEAL INC. RAINS  and  HARMON 
CREPE  FIBRES. 

None  better  to  be  had  anywhere. 
We  supply  artistic  decorative  friezes  to 
match  the  Plain  and  Oatmeal  Ingrains. 

NEW  VARNISHED  TILES. 
BURLAPS. 

Dyed,  Double  Sized  and  Oil  Coated.  Our 
Burlap  values  surpass  any  others. 

SANITAS. 

The  washable,  sanitary  wall  covering. 
Resembles  wall  paper.  Price,  $3.00  per 
roll,  12  yards  by  45  inches. 

Samples  of  any  of  the  lines  promptly 
sent  upon  request. 

STAUNTONS  Limited 

Wall  Paper 

Manufacturers 

933  Yonge  St.,     TORONTO 


Suggestions  for  Interior  Decorations. 

Staunton's  superior  wall  paper  catalogue  for  1911  is  a 
work  of  art,  the  illustrations  being  executed  with  great 
care  and  the  color  work  giving  an  exact  idea  of  combina- 
tion effects,  thus  making  valuable  the  many  suggestions 
it  contains  for  interior  decoration.  It  is  all  Canadian 
work,  too.  A  great  advance  has  come  over  interior  deco- 
rating recently,  and  the  salesman  having  a  knowledge  of 
the  decorative  possibilities  of  his  wall  papers  is  enabled 
to  greatly  assist  the  buyer  in  his  choice  of  new  and 
striking  effects.  To  give  this  knowledge  is  the  purpose 
of  the  catalogue,  and  also  to  show  what  artistic  effects 
can  be  secured  even  with  papers  of  an  inexpensive  char- 
acter. The  effects  shown  are  all  from  this  year's  wall 
papers. 

Hints  for  Paper  Hangers. 

The  Industrial  Publication  Co.,  New  York,  have  pub- 
lished a  number  of  books  for  painters.  One  of  them  is 
named  "Hints  for  Painters,  Decorators  and  Paper  Hang- 
ers," and  is  published  to  sell  at  25  cents.  It  contains  a 
selection  of  useful  rules,  data,  memoranda,  methods  and 
suggestions  for  painting,  paper  hanging,  gilding,  etc.,  in- 
structive to  decorators.  The  book  is  prepared  with  spe- 
cial reference  to  the  wants  of  amateurs,  and  is  intended 
to  furnish  information  sufficient  to  enable  a  person  to 
understand  what  is  to  be  done.  There  are  a  great  num- 
ber of  recipes. 


for  wall  paper  business.  Mr.  Chappie  in  this  ad.  has  the 
right  idea  in  that  he  is  calling  attention  to  one  thing  at  a 
time.  During  the  spring  season  other  stationers  carrying 
wall  paper  might  well  emulate  this  example. 


Thomas  Y.  Crowell  &  Co.,  New  York,  have  in  prepa- 
ration their  1911  catalogue  of  new  books.  They  announce 
a  number  of  important  works  by  well-known  writers. 

Houghton  Mifflin  Co.  have  ready  a  ninth  impression  of 
"The  Piper,"  by  Josephine  Preston  Peabody,  which  has 
been  one  of  the  successes  of  the  New  York  dramatic  sea- 
son. 


BOOKSELLER     AND     STATIONER 


61 


Novel  Showroom  Idea. 

A  new  idea  in  show  rooms  is  that  of  Wm.  Collins, 
Sons  &  Co.,  of  Bridewell  Place,  London.  Their  show 
room  is  fitted  up  like  a  retail  store,  the  different  classes 
of  goods  having  a  stand,  shelf  or  counter  to  themselves, 
properly  displayed  and  priced.  By  showing  the  goods  in, 
this  manner  their  customers  can  walk  round  and  see  all 
the  seasonable  goods  the  firm  have  to  offer  without  loss 
of  time,  and  much  more  conveniently.  During  December 
the  lines  featured  were  Christmas  books  and  novelties. 
For  the  spring  and  summer  Collins  are  making  a  special 
show  of  their  clear  type  press  novels,  both  copyright  and 
reprint  editions,  a  popular  line  of  cheap  good  books  sell- 
ing at  3V&d,  6d,  7d,  ]s.  and  2s.  net. 

On  other  stands  are  displayed  sets  of  account  books, 
ledgers  and  day  books.  In  view  of  the  Bible's  tercenten- 
ary, the  firm  are  making  an  extensive  show  of  Bibles  of 
every  size.     Bibles  are  a  specialty  with  Wm.  Collins. 

A  further  useful  feature  of  the  show  room,  and,  per- 
haps the  most  novel,  is  the  provision  of  a  full-sized,  double 
fronted  store  window  completely  fitted  with  electric  light 
and  glass  shelves.  In  this  window  are  shown  the  var- 
ious manufactures  of  the  firm,  and  very  effective  dis- 
plays are  made.  The  accompanying  illustration  shows 
one  side  of  the  window  filled  with  "Danehurst  Parch- 
ment," the  leading  shilling  line  in  writing  paper  made  by 
the  house.  The  other  window  shows  "Royal  Stuart," 
"Tudor"  and  "Hanover  White"  note  paper — new  papers 
which  have  just  been  issued  in  one-pound  packets. 

The  door  of  the  shop  opens  into  a  well-carpeted  recep- 
tion room  handsomely  furnished  with  tables,  chairs  and 
oak  desks,  where  the  firm's  customers  can  do  their  cor- 
respondence. This  room  may  also  be  used  as  a  tea-room. 
This  show  room  is  an  excellent  object  lesson  in  the  ef- 
fective display  of  the  firm's  different  goods  and  a  visit 
will  well  repay  any  Canadian  stationer  who  may  be  visit- 
ing  England   this   summer. 

Literary  Notes. 

Miss  M.  E.  Braddon's  novels  have  just  been  republish- 
ed by  two  London  publishers — Hutchinson  &  Co.  and 
Simpkin  &  Co.  The  former  have  brought  out  a  6  shil- 
ling edition  and  *he  latter  one  at  2s  6d  each.  Altogether 
there  is  a  list  of  some  58  titles. 

The  Religious  Tract  Society,  London,  Eng.,  publishers 
of  the  "Copping  Illustrated  Bible"  are  drawing  the  at- 
tention of  the  Canadian  trade  to  this  work.  They  are 
also  giving  prominence  •  to  the  "Empire  Annuals"  for 
Canadian  boys,  girls,  children  and  little  tots,  all  of  them 
well  illustrated. 

The  Caxton  Publishing  Co.  have  issued  a  challenge  to 
Cambridge  University  Press  in  which  they  offer  to  pay 
£200  to  the  Booksellers'  Provident  Institution  in  case 
the  challenge  is  accepted  and  they  are  beaten.  They  offer 
to  submit  the  claims  of  their  "Illustrated  Chambers' 
Encyclopaedia"  as  against  those  of  the  new  "Encyclopae- 
dia Britannica"  to  any  judges  the  Cambridge  University 
Press  like  to  suggest,  the  judges  having  merely  to  decide 
that  judged  by  (a)  the  relative  price  of  the  works;  (b) 
the  weight  of  authority  attaching  to  their  respective  con- 
tributors; and  (c)  the  relative  quality,  usefulness  and 
conciseness  of  the  articles,  the  "Illustrated  Chambers' 
Encyclopaedia"  is  the  best  encyclopaedia  for  ninety  men 
out  of  a  hundred. 

The  list  of  authors  whose  writings  Charles  Scribner's 
Sons  publish  this  season  is  unusual;  in  fiction  it  includes 
John  Galsworthy,  Frank  H.  Spearman,  Maurice  Hewlett, 
Sir  A.  T.  Quiller-Couch,  E.  W.  Hornung;  in  more  serious 
literature,  Robert  Louis  Stevenson,  Price  Collier,  H.  E. 
Krehbiel,   Edward  Dickinson. 


-FOR  BEST  VALUE  IN- 


SCHOOL  FURNITURE 


Write 


The  JAMES  SMART  MFG.   CO.,  Limited 

Brockville,  Ont.  and  Winnipeg,  Man. 


ART  SUPPLIES 

Wlnsor  &  Newton's  Oil  Colors 
"  "     Water  Colors 

"  "     Canvas 

"  "      Papers 

"  "     Brushes 

"     Boxes 

All  kinds  of  goods  for  artists:  Crayons,  Oils,  Mediums,  Easels,  Studies,  &c 

SBND    FOR    CATALOGUE 

A.  Ramsay  &  Son  Co ., 

MONTREAL 

Agents  for   WINSOR  &  NEWTON,  London 


Profit  in  Toys 

The  store  that  carries  a  line 
of  Toys  attracts  the  most 
profitable  trade— the  family 
trade. 

Why  Not 
Investigate  ? 

Send  for  a  free  sample  copy 
of  "PLAYTHINGS,"  the 
trade  journal  that  tells  all 
about  toys,  dolls,  games 
and  juvenile  sporting  goods. 

McCready    Publishing    Co. 


118  East  28th  Street 


New  York 


62 


BOOKS  E  f.LER     A  N  D     S  T  A  T  IOXEk 


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MR.  DEALER 


With  your  co-operation  we  have  started  the 
year's  business  for  1911  with  January  sales  of  SEVEN 
MILLION  fasteners,  all  of  which  were  actually  ordered 
and  shipped  during  that  month.  This  is  going  a 
pretty  fast  clip  as  you  will  admit,  when  you  consider 
that  our  Fasteners  retail  at  a  higher  price  than  any 
other  fastener  on  the  market.     This  is  also  an  indica- 


te IB 


LISTEN,  as  noted,  we  are  constantly  in- 
creasing the  Demand  for  this  line,  thus  it  follows 
that  YOUR  PROFITS  will  be  increased  in  propor- 
tion to  the  extra  quantity  of  the  goods  required  to 
supply  such  increasing  demand. 

Accordingly,  if  ycu  are  our  Customer,  we 
would  kindly  request  that  you  keep  well  stocked  up 
with  OUR  FASTENERS  at  ALL  times.  If  you 
are  NOT  our  Customer,  we  solicit  your  patronage. 

Order  through  your  Jobber.  DON'T  DELAY. 


WASHBURNE'S    PATENT  ADJUSTABLE 


APER  FASTENERS 


75,000,000  sold  the  past 
year  should  convince  you  of  their 
superiority.  Handsome  Compact 
Strong.  No  slipping-NEVER!  Made  of 
BRASS  in  BRASS  boxes  of  100  each. 


^^  mp  YOUR  STAJlfpR^ 

OKMFG(P"Syracuse.N.Y.U.S^.         V     ^^ 


This  is  a  reduction  of  our  Street  Car  Sign  now  in  the  Subway  and  Elevated 
Cars  of  New  York  City.  This  Car  advertising  is  in  addition  to  our  regular  list  of 
THIRTY-SIX  of  the  best  Magazines  and  Weeklies  that  we  use  constantly. 


tion  that  our  goods  are  in  a  class  having  a  fast  selling 
speed,  but  even  this  is  not  half  fast  enough  for  us. 
We  want  to  go  the  gait  of  a  mile  of  fasteners  per 
minute,  and  WE  ARE  GOING  TO  DO  IT  too. 
We  realize  that  this  can  only  be  accomplished  by 
your  co-operation,  through  continuous  and  extensive 
advertising,  and  by  keeping  the  goods  up  to  the  high 
standard  of  merit  which  they  have  always  enjoyed. 

Our  GROSS  SALES  for  1910  were  25 
per  cent  greater  than  those  for  1 909.  Anticipating 
the  same  increase,  or  greater,  in  our  output  during 
this  year,  you  will  agree  with  us  that  by  the  close  of 
next  year  it  is  safe  to  say  we  will  have  reached  the 
enormous  sales  of  ONE  HUNDRED  MILLION 
Fasteners  per  year. 


WASHBURNE'S  PATENT  "O.  K." 
PAPER  FASTENERS  are  made  of  BRASS  in 
three  sizes  and  put  up  in  BRASS  boxes  of  1 00 
fasteners  each,  ten  boxes  to  a  carton. 

RETAIL  PRICES:  Size  No.  0B  and  IB 
20  cents  a  box,  $1.65  per  thousand;  No.  2B 
25  cents  a  box,  $2.10  per  thousand. 

SOONER  OR  LATER  -  WHY  NOT  NOW  ? 

THE  0.  K.  MFG.  CO. 

Jas.  V.  Washburne,  Prest.  and  Treas. 

Syracuse,  New  York. 

CANADIAN  TRADE  SUPPLIED  THROUGH  CANADIAN 

JOBBERS. 

L.  &  C.  HARDTMUTH.  Kingsway.  London.  England. 

Selling  agents  (or  Europe.  Asia,  Australia,  New  Zealand  and  South  Africa. 


&5J.BJ 


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BOOKSELLER    AND     STATIONER 


&i 


Iii  the  Sheet  Music  Department 

More  Attention  Should  be  Paid  to  Building 
up  Department— New  Sheet  and  Recently 
Copyrighted  Music  and  New  Books. 

While  a  number  of  stationers  throughout  the  country 
are  handling  sheet  music — and  their  number  is  increas- 
ing— more  attention  might  easily  be  given  to  the  building 
up  of  that  department.  With  a  -window  display  to  set 
things  going  and  an  opportunity  presented  buyers  to  try 
pieces  over  on  the  piano  before  leaving  the  store  there 
should  be  added  business  brought  to  the  wide-awake 
stationer  in  many  a  town  where  there  is  no  large  music 
depot.  A  merchant  could,  too,  if  he  chose  work  up  a 
connection  with  the  music  publishers,  representing  some 
one  or  other  house  in  his  locality  by  catering  to  the  needs 
of  church  choirs  and  singing  clubs.  The  Easter  season 
just  ahead  should  provoke  the  selling  of  religious  music, 
and  the  summer  months  should  be  good  for  sales  of  popu- 
lar songs. 

® 
New  Music  Selling  at  Ashdown's. 

Some  splendid  new  sheet  music  is  being  offered  by 
the  Anglo-Canadian  Music  Publishers'  Assn.,  at  Ash- 
down's music  store.  Indicative  of  the  opening  of  spring 
two  "rose"  songs  are  shown — "Roses  are  Here"  and 
"The  Wooing  of  the  Rose"  (Le  Mariage  des  Roses).  The 
former  may  be  obtained  in  F,  in  G,  and  in  B  flat.  The 
music  is  by  H.  Trotere,  which  is  sufficient  qualification 
for  its  popularity,  and  the  words  are  by  Clifton  Bingham. 

"The  Wooing  of  the  Rose,"  is  in  French  and  English 
words,  the  former  by  Eugene  David  and  the  latter  by 
Clifton  Bingham.  The  music  is  by  Cesar  Franck.  This 
piece  of  music  proved  very  popular  in  England.  Like  all 
the  music  at  Ashdown's  this  piece  is  copyrighted. 

A  song  in  both  German  and  English  is  "The  First 
Song"  (Das  Erste  Lied).  T.  Hilton-Turvey  is  the  com- 
poser, and  the  words  of  both  the  English  and  German 
versions  are  by  C.  Hilton-Turvey.  The  piece  which  may 
be  had  in  D  (No.  1)  and  F  (No.  2)  is  arranged  also  with 
violin  obligate 

A  waltz  that  should  prove  a  ready  seller  and  become 
popular,  especially  to  those  who  have  seen  or  are  likely 
to  see  Maurice  Maeterlinck's  fairy  play,  "The  Blue 
Bird,"  is  "The  Blue  Bird  Waltz"  composed  by  Norman 
O'Neill.  The  music  is  arranged  from  melodies  in  the 
play. 

Another  waltz  is  "Cherry  Lips,"  by  Emil  Sachs,  with 
part  for  cornet  in  B  flat.  In  this  waltz  are  introduced 
Seymour  Ellis'  popular  and  successful  songs  "Bring  Me 
Red  Roses,"  "Where  Violets  Grow"  and  "Primroses." 

H.  Trotere,  the  composer  of  so  many  melodious  pieces, 
is  the  composer  of  a  song  the  words  of  which  are  by 
Clifton  Bingham.  Its  title  is  "I  still  Have  You."  The 
piece  may  be  had  in  E  flat,  in  F,  and  in  G. 

A  love  song  which  has  been  rendered  effectively  by 
such  singers  as  Miss  Jose  Collins  and  Miss  Alice  Motter- 
way  is  "Love's  Eyes."  The  composer  is  Jack  Thomp- 
son and  the  author  of  the  words,  Fred  G.  Bowles.  No.  1 
is  in  D,  and  No.  2  in  F. 

"I  Hear  a  Whisper"  is  a  song  in  E  flat,  in  F,  and  in 
G.  The  music  is  by  Katharine  Barry  and  the  words  by 
Lilian  Scott.     It  runs  well  and  should  prove  popular. 

® 

Recently    Copyrighted   Music. 
23628.     "Jack  of   Spades."      March    Two-Step.      By 
Abe  Losch.     Vandersloot  Music  Publishing  Co.,  Williams- 
port,  Penn.,  23rd  February. 


MUSIC  ORDERS 

Add  a  "Music  Order"  department 
to  your  business.  It  c  o  s  J  s  you 
nothing  and  will  prove  profit- 
able. Our  large  stock  is  at  your 
service.  We  ship  mail  orders  the 
day  we  receive  them  and  procure 
promptly  anything  unobtainable  in 
Toronto.       Ask    us    for    particulars. 

Anglo-Canadian  Music  Publishers  Assn.,  Ltd. 

ASHDOWN'S  MUSIC  STORE 
144  Victoria  Street  -  -  TORONTO 


23629.  "Dixie."  A  Rag  Caprice.  By  Harry  J.  Lin- 
coln. Vandersloot  Music  Publishing  Co.,  Williamsport, 
Penn.     23rd  February. 

23630.  "Black  Wasp."  Rag.  By  H.  A.  Fischler. 
Vandersloot  Music  Publishing  Co.,  Williamsport,  Penn. 
23rd  February. 

23631.  "Happy  Hearts."  Waltzes.  By  F.  H.  Losey, 
Op.  301.  Vandersloot  Music  Publishing  Co.,  Williams- 
port, Penn.     23rd  February. 

23632.  "Sunbeams  and  Shadows."  Waltzes.  Adap- 
ted from  the  Tone  Poem  of  the  same  title  by  Robert  A. 
Kaiser,  Arranged  by  Harry  J.  Lincoln.  Vandersloot 
Music  Publishing  Co.,  Williamsport,  Penn.  23rd  Febru- 
ary. 

23640.  "The  Maple  Leaf  Forever,"  and  "God  Save 
the  King."  Arranged  by  A.  W.  Hughes.  Whaley,  Royce 
&  Co.,  Toronto,  25th  February. 

23641.  "Favorite  Hymn  Series."  Arranged  by  A. 
W.  Hughes,  Whaley,  Royce  &  Co.,  Toronto,  25th  Febru- 
ary. 

23642.  "The  Mariner's  Song."  Words  and  Music  by 
L.  Fletcher  Spence.  L.  Fletcher  Spence,  Toronto,  25th 
February. 

23649.  "Vander-Meerchen."  Marche.  Par  L.  O. 
Haseneier.     J.  E.  Belair,  Montreal,  27  fevier. 

23651.  "Let  Me  Build  a  Home  for  You."  Words  by 
Arthur  Gillespie.  Music  by  Egbert  Van  Alstyne.  Jer- 
ome II.  Remick  &  Co.,  Detroit,  28th  February. 

23606.  "That  Dying  Rag."  Words  by  Irving  Berlin. 
Music  by  Bernie  Adler.  Ted  Snyder  Co.,  Inc.,  New  York, 
18th  February. 

23607.  "Bye  and  Bye."  Words  by  Earle  C.  Jones. 
Music  by  Chas.  N.  Daniels.  Jerome  H.  Remick  &  Co., 
Detroit,  Mieh.,  18th  February. 

23611.  "Thy  Will  Be  Done."  Sacred  Duet.  By 
Charlotte  Elliott.  Music  by  Edward  W.  Miller.  The 
Anglo-Canadian  Music  Publishers  Assn,  London,  Eng., 
20th  February. 

23612.  "Light  of  the  World."  Sacred  Song.  Words 
by  Grant  Balfour.  Music  by  James  H.  Murray.  The 
Anglo-Canadian  Music  Publishers'  Assn.,  London,  Eng., 
20th  February. 

23617.  "Just  a  Chain  of  Daisies."  Waltz  Song. 
Words  and  music  by  Anita  Owen.  Jerome  H.  Remick 
&  Company,  New  York,  21st  February. 

23618.  "I'm  Going  to  Stay  on  Solid  Ground."  Words 
and  music  by  Stanley  Murphy,  Gene  Green  and  Charles 
Straight.  Jerome  H.  Remick  &  Co.,  New  York,  21st 
February. 

23619.  "Carita."  Spanish  Waltz  Song.  Words  by 
Edwyn  Stanley.  Music  by  Jesse  M.  Wynne.  Jerome  H. 
Remick  &  Co.,  New  York,  21st  February. 


Office    Equipment 


Business    Mans  Department  Store 

Old-Fashioned  Stationer's  Day  Gone  By — 
Present-Day  Methods  and  New  Conditions — 
Stationer's  Calling  Dignified. 

By  T.  Brown  Hilton. 

"Business  Men's  Department  Stores"  are  the  result 
of  present-day  methods  and  the  evolution  that  has  been 
going  on  in  business  during  the  past  decade.  The  Busi- 
ness Man's  Department  Store  evolved  from  the  old-time 
stationery  store,  which  was  generally  looked  upon  as  a 
place  to  buy  pencils,  pens  and  writing  paper.  This  idea 
is  now  as  passe  as  the  goose  quill.  The  steel  pen  super- 
seded the  quill  and  the  advent  of  the  fountain  pen  drum- 
med the  steel  pen  to  the  rear  ranks. 

The  modern  stationery  store  is,  in  reality,  the  Busi- 
ness Man's  Department  Store,  and  the  more  proprietors 
of  such  stores  impress  this  idea  upon  the  minds  of  their 
customers,  the  greater  will  be  their  importance  in  the 
community.  On  the  other  hand,  the  more  vivid  becomes 
the  realization  in  the  mind  of  the  busy  man  that  this  is 
true,  the  greater  the  value  of  the  Business  Man's  Depart- 
ment Store  to  him. 

The  modern  stationery  store  is  a  complex  affair,  and 
quite  as  essential  to  the  transaction  of  business  as  any- 
thing that  comes  in  close  contact  with  it.  Upon  these 
stores  the  busy  man  must  depend  for  everything  he  uses 
in  the  transaction  of  his  business  detail.  The  stationer 
supplies  the  tools  of  his  business,  and  if  he  is  a  live  one, 
he  decides  now  much  the  business  man  will  spend  for 
these  tools,  what  systems  he  will  use,  and  what  ideas  he 
will  adopt.  The  business  man  is  studying  to  meet  the 
requirements  of  his  own  trade,  and  he- cannot,  therefore, 
spend  much  time  studying  the  mere  details — some  one  else 
must  do  this  for  him— and  this  is  where  the  man  at  the 
head  of  the  Business  Department  Store  takes  his  place. 

The  live  business  man  who  learns  to  depend  upon  his 
stationer  upbuilds  for  himself  a  real  asset,  for  the 
amount  of  time  and  labor  that  a  live  stationer  saves  for 
his  customers  is  worthy  of  careful  consideration.  The 
stationer  from  his  wide  experience  of  having  fitted  up 
many  offices,  and  as  a  result  of  the  years  of  study  he 
has  put  on  business  detail,  is  enabled  to  give  the  business 
man  exactly  what  he  needs — the  things  that  will  perform 
the  proper  functions  with  the  least  friction — and  in  do- 
ing so  makes  a  profit  for  himself  and  gives  his  customer 
what  is  worth  a  great  deal  to  him. 

The  old-time  stationer  who  stood  behind  his  counter 
and  waited  for  customers  to  come  in  and  tell  him  what 
they  wanted  had  only  one  thing  to  sell,  and  that  was 
"merchandise."  Usually  a  man  who  sells  only  merchan- 
dise sells  a  poor  quality  of  goods.  His  shelves  are  al- 
most always  dusty,  and  you  can  picture  for  yourself  the 
sort  of  stationer  I  have  in  mind.  He  wears  spectacles. 
His  hair  is  bushy  and  is  not  on  speaking  terms,  with  a 
brush  and  comb.  He  waits  on  his  trade  in  his  shirt 
sleeves,  doesn't  possess  a  cash  register — he  doesn't  need 


one— his  desk  is  a  home  made,  high  affair  with  one  drawer 
in  the  centre  in  which  he  keeps  his  cash  and  his  records. 
The  whole  place  has  an  air  of  dilapidation,  and,  like 
its  proprietor,  is  unkempt.  He  doesn't  advertise.  He 
simply  keeps  his  store.  He  sells  pens,  pencils,  blotters, 
pads  of  paper  and  ink,  or  whatever  you  ask  for  he  at- 
tempts to  find.  He  looks  as  though  he  had  gone  to 
seed,  and  so  does  his  stoz-e.  This  is  the  stationer  of 
the  old  school,  and  there  are  still  some  of  them  left. 
Modern  business  is  fast  driving  him  out  of  business,  for 
the  modern  business  man  must  have  attention,  and  in- 
telligent  attention  at   that. 

The  present-day  stationer  sells  merchandise,  but  mer- 
chandise is  only  a  part  of  his  stock  ;  his  principal  line, 
offered  for  sale  to  the  public,  is  brains.  Evolution  in 
business  methods  has  brought  about  this  species  of 
stationer  who,  in  reality,  supplies  ideas  and  then  sells 
merchandise  to  fill  the  requirements  of  the  ideas.  This 
man  is  appreciated  by  business  men,  but  hardly  at  par. 
This  is  principally  due  to  the  fact  that  for  years  the 
stationer  has  been  willing  to  supply  the  ideas  gratis, 
and  then  sell  the  customer  a  limited  bill  of  merchandise 
at  a  small  profit. 

In  a  thoroughly  modern  stationery  store  a  business 
man  may  secure  anything  required  in  his  office.  He  has 
to  but  mention  a  problem  or  "a  result  to  be  obtained, 
and     the  live  business-stationer  is  able  to  supply  what- 


National  B 


LANK 
OOKS 


TRADE 


MARK 


It  is  now  possible  to  secure  from  regular 
stock  blank  books  with  every  imaginable  com- 
bination of  rulings.  These  books  are  sub- 
stantially bound  in  American  Russia  backs 
and    corners,    with    black    cloth    sides. 

There  are  few  offices  where  some  of  these 
columnar  books  would  not  be  a  regular  addi- 
tion, if  the  office  men  were  only  familiar  with 
the  extent  and  variety  of  the  rulings.  Some 
stationers  find  it  quite  profitable  to  have  a 
man  visit  the  various  large  concerns  in  their 
locality  and  show  a  line  of  the  National 
Columnar   books. 

We  shall  be  glad  to  furnish  any  cuts  or 
sample  pages  of  rulings  to  help  along  the 
good  work. 

If  you  are  not  carrying  these  books  In 
stock,  send  us  an  order  for  a  sample  assort- 
ment   of   the   various    sizes    and   rulings. 


National  Blank  Book  Co. 

HOLYOKE  MASSACHUSETTS 


BOOKSELLER     AND     STATIONER 


65 


Standard 
Commercial  Works 

CANADIAN    CUSTOMS    TARIFF 
HAND  BOOK. 

Enlarged   and   revised   to   date, 

Price,  $1.00 

MATTE'S  INTEREST  TABLES 
at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 
at  3  per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES 

and  book  of  days  combined  at  3  to 
8  per  cent Price,   $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 

HUGHES'  INTEREST  TABLES 

at  6  and  7  per  cent.,  on  folded  card 
Price,  $1.00 

HUGHES'    SAVINGS    BANK   IN- 
TEREST TABLES. 

at   2\,   3   or  31   per  cent.,   each   on 
separate   card    Price,   $1.00 

BUCHAN'S        STERLING        EX- 
CHANGE  TABLES. 

Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 

BUCHAN'S  PAR  OF  EXCHANGE 

(Canadian) 
Mounted  on  card  Price,  35c. 

IMPORT  COSTS. 
A  new  Advance  Table  .  .Price,  $1.50 

THE  IMPORTER'S  GUIDE. 
Advance  Tables  Price,  75c. 

A  complete  catalogue  of  all  Ihe  above  publication 
sent  free  upon  application. 

Morton,  Phillips  &  Co. 


PUBLISHERS 


1 1 6  and  1 1 7  Notre  Dame  St  West.  MONTREAL 


N.B.-Tbe  BROWN  BROS,  Ltd,  Toronto,  carry 
a  full  line  of  our  publication*. 

Toys  in  Doctor's  Office. 

Of  late  some  of  the  finest  assort- 
ments of  toys  are  to  be  found  in  the 
reception  rooms  of  doctors  who  make 
a  specialty  of  children's  diseases.  On 
many  a  table  that  was  formerly  piled 
with  books  and  magazines,  tin  dogs 
and  horses  and  ingenious  mechanical 
contrivances  now  hold  sway. 

"Every  little  while,"  said  a  doc- 
tor, "I  make  a  raid  on  the  toy  and 
fancy  goods  stores  and  pick  up  some- 
thing new  for  the  little  chaps  who 
came  here  to  amuse  themselves  with 
while  waiting."  This  is  a  hint  that 
the  Canadian  trade  might  find  worth 
while  following  by  cultivating  the 
professional  men  of  one's  own  town. 


Making!  History 

The  purchase  by  us  of  the  entire   capital 
stock  of  the  well-known  house  of 

SIEBER  &  TRUSSELL  MFG.  CO. 

ST.  LOUIS 


Marks  another  remarkable  event  in  the 
history  of  the  stationery  trade.  It  en- 
ables us  to  supply  the  wants  of  every 
stationer,  as  we  have  not  only  the  largest 
and  best  selection  of 


BLANK  BOOKS 

but  a  line  of 

LOOSE    LEAF   DEVICES 

Second  to  none  on   the  market. 
GLAD  TO  HEAR  FROM  YOU  ANY  TIME. 


The  husiness  of  Sieber  &  Trussell  NLfg.  Co. 
will  be  continued  without  change  of  name  or 
location. 


BOORUM  &  PEASE   COMPANY 


HOME  OFFICES: 

Bridge,  Front  and  York  St*., 

Brooklyn,  N.Y. 

FACTORY: 
Brooklyn,  N.Y. 


SALESROOMS: 

109-111   Leonard  St„  New  York. 

220  Devonshire  St.,  Boston. 

Republic  Building.  State  and 

Adams  Sts.,  Chicago. 


Q~D~P  /°  TAT       The  hest  °ff'r  fn  B?anJc  Book'  '*  a  Fr,y  PaUnt  Flat  Opening  Book 
\J X*^ I—J  \*J X.  jT\.JLt      — bound  in  fuT) sheefi  ends  and  lands  with  Byron  Weston's  Pafrer. 


66 


BOOKSELLER    AND     STATIONER 


ever  is  necessary  to  get  the  result,  and  in  this  way  he 
is  one  of  the  most  important  and  essential  parts  of  the 
business  structure.  The  present-day  stationer  is  not  a 
stationer  at  all.  He  is  the  proprietor  of  a  "Business 
Department  Store,"  where  everything  can  be  found,  un- 
der one  roof,  that  is  necessary  to  fit  up  an  office,  no 
matter  what  the  requirements  nor  how  large  or  how 
small. 

When  business  devices  first  made  their  appearance, 
manufacturers  were  in  a  deep  quandary  as  to  how  to 
best  handle  them.  The  branch  office  proposition  is  a  very 
expensive  one.  Men  sent  out  on  the  road  are  also  ex- 
pensive and  cannot  look  after  the  requirements  of  the 
customers  all  of  the  time.  Days  and  weeks  lost  in 
shipping  meant  losses  to  customers,  dissatisfaction  and 
a  loss  of  trade.  The  stationers  were  thought  of  and  re- 
jected, as  in  that  day  the  stationers  were  not  what  they 
are  to-day.  A  few,  however,  seeing,  the  possibilities, 
siezed  upon  them,  and,  setting  a  good  example  were  fol- 
lowed by  others,  and  eventually  the  normal,  natural  out- 
let for  business  devices  of  all  sorts  became  the  station- 
ery stores,  and  the  name  took  on  a  new  meaning. 

The  typewriter  companies  started  the  branch  office 
idea  after  trying  the  stationers  then  doing  business  in 
the  country.  Those  old-time  stationers  did  not  make 
good,  and  the  branch  office  idea  was  the  result.  How- 
ever, the  advent  of  the  typewriter  reduced  the  demand 
for  ink  and  pens  among  big  business  concerns  and  creat- 
ed a  new  demand  for  writing  paper  of  a  standard  size  ; 
for  better  envelopes  ;  and  for  a  thousand  and  one  other 
things.  The  typewriter  companies  could  not  carry  every- 
thing that  the  typewriter  made  necessary,  so  the  business 
naturally  drifted  to  the  stationer.  Then  came  a  period 
of  awakening,  and  it  has  been  going  on  ever  since.  The 
process  has  worked  out  through  two  decades  and  the  name 
"Stationery  Store"  does  not  mean  what  it  formerly  did 
and  in  reality  it  should  be  changed,  for  in  the  majority 
of  cases  so  called  stationery  stores  are  not  stationery 
stores  at  all,  and  this  change  in  the  aspect  of  things  has 
given  rise  to  the  establishment  of  another  class  of  busi- 
ness that  properly  comes  under  the  head  of  "Stationery 
Stores,"  and  these  are  increasing  in  number  and  pros- 
perity daily.  This  latter  class,  supply  "stationery," 
fancy  and  plain  ;  make  a  specialty  of  fine  writing  paper 
and  special  designs,  papetries  and  the  like,  this  businsss 
gradually  drifting  away  from  the  men  who  deal  in  busi- 
ness machinery  and  appliances. 

There  are  two  lessons  to  be  drawn  from  the  existing 
conditions.  One  for  the  business  man  who  buys  business 
devices  and  appliances,  and  the  other  for  the  man  who 
sells  them. 

The  man  who  buys  should  learn  to  depend  more  and 
more  upon  the  judgment,  knowledge  and  experience  of 
the  dealer.  He  should  be  consulted  whenever  any  change 
is  contemplated  in  office  arrangement,  and  every  business 
man  should  make  it  a  point  to  visit  these  "Businessmen's 
Department  Stores." 

The  other  lesson  to  be  drawn  from  the  present  evolu- 
tionary pesiod  of  the  stationery  business  is  directed  to- 
ward the  stationer  himself.  He  is  the  man  who  makes 
the  transaction  of  modern  business  possible  by  supplying 
the  tools  with  which  the  work  is  done.  Therefore  it  is 
up  to  him  to  improve  every  opportunity  and  seek  out 
new  ones.  As  a  matter  of  fact,  opportunities  are  not 
mendicants,  they  do  not  present  themselves,  begging  to 
be  taken  advantage  of,  but  they  are  made  by  the  man 
who  seeks  success,  and  whose  desire  is  to  excel  or  to 
accomplish. 

The  trouble  with  many  of  the  men  who  supply  the 
needs  of  the  office  are  that  they  do  not  rise  to  the  im- 
portance  of   theif  own   situations.    They  take   too   much 


for  granted  and  leave  too  much  to  the  man  who  wants 
the  goods.  The  very  same  man  to  whom  they  are  cater- 
ing would  consider  himself  a  poor  business  man  if  he  waited 
for  his  customer  to  take  the  lead.  He  takes  it.  He 
finds  out  what  his  man  needs  and  then  sells  it  to  him. 
This  is  a  good  tip  for  the  stationer  and  business  device 
dealer— The  Office  Outfitter. 

"Collapsible"  Key  Ring. 
A  key  ring  that  it  is  said  will  not  bulge  in  the  pocket 
is  the  "Collapsible,"  which  is  supplied  to  the  trade  by 
The  Copp,  Clark  Co.  The  ring  being  hinged  closes  to 
half  its  size,  thus  occupying  less  space  in  the  pocket  than 
the  ordinary   key   ring.    The   "Collapsible"   has   a  swivel 


lock,  simple  to  open,  the  lock  being  much  similar  to 
that  of  a  watch-chain  swivel.  The  spring  is  pressed  back 
with  the  thumb  to  release  the  fastener.  For  sale  pur- 
poses the  ring  is  mounted  on  a  display  card  in  two 
dozen  lots. 

Big  Sales  of  0.  K.  Paper  Fasteners. 
The  0.  K.  Mfg.  Co.,  Syracuse,  N.Y.,  state  that  their 
January  sales  and  shipments  of  Washburne's  patent  ad- 
justable paper  fasteners  totalled  seven  millions,  and 
that  1910  showed  an  increase  of  25  per  cent,  over  1909. 
They  expect  to  reach  a  sales  record  of  100,000,000  per 
year  by  the  end  of  next  year. 

New  Company. 
The  Byrnes  Mfg.  Co.,  Ltd.,  Collingwood,  has  been  in- 
corporated to  manufacture  and  deal  in  furniture,  boxes 
and  office  supplies.  The  capital  is  $40,000.  The  provi- 
sional directors  are  M.  P.  Byrnes,  S.  H.  Lindsay  and 
Thos.   Long,  all  of  Collingwood. 


"Americans  All"  is  the  title  of  a  Civil  War  novel,  by 
John  Merritte  Driver,  which  will  be  published  by  Forbes 
&  Co.,  Chicago,  in  March.  During  the  same  month  will 
appear  Dr.  E.  B.  Lowry's  book  for  boys,  entitled 
"Truths;"  Marjorie  Benton  Cooke,  author  of  the  recent 
successful  story,  "The  Girl  Who  Lived  in  the  Weods," 
will  bring  out  twenty-five  sonnets  in  tribute  to  her 
mother,  which  will  soon  appear  in  book  form  under  the 
title,  "To  Mother;"  Fred  Emerson  Brooks,  humorist- 
poet  and  popular  lecturer,  will  offer  a  collection  of  ninety 
original  toasts  in  verse,  which  he  calls  "Buttered 
Toasts,"  and  "Human  Confessions,"  by  Dr.  Frank  Crane. 
This  is  a  collection  of  essays  on  life  that  are  fresh  in 
thought  and  style;  and,  as  the  title  indicates,  of  human 
interest.  This  book  will  be  followed  with  "God  and 
Democracy,"  by  the  same  author,  an  original  view  of 
deity. 


BOOKSELLER     AND     STATIONER 


THE  GOLD  PEN'S  THE  THING 


When  you  ^get  down  to  bed  rock  the  real  basis  of  value  in  every  Fountain 
Pen  is  its  gold  pen.     And  it  is  because  of  its  excellent  pen  point  that 


•WAN 


has  made  such  a  noted  success.  Sixty  years  of  experience  ^are  \  behind  the 
"Swan"  and  it  is  recognized  by  experts  as  the  highest  grade  gold  pen 
ever  made. 

But  that  is  not  all !      In  conjunction 
with  pen  point  excellence  is   the  special 
"  Swan  "  feed,  always  sufficient  and  regu 
lar,  and  the  "Swan"  quality  of  true 
fitting  component  parts,  makingthe 
"Swan  "  a  pen  that  every  dealercan 
HONESTLY  RECOMMEND 

It  is  well  worth  your 
while  to  stock,  show  and 
push  the  "  Swan." 


Write  for  details 

and  prices 

to-day. 

Are  You  Stocking 

"Swan"  Ink? 


MABIE,  TODD  <&  CO. 

124  YORK  STREET,  TORONTO. 
HEAD  OFFICE:  Holborn,  London,  England. 


68 


BOOKSELLER     AND     STATIONER 


HIGGINS'INKS^ADHESIVES 


Th^  HiaairiC  lnlr«  anH  AHhociWOC  arein  a  class  by  themselves.  They  are  the  best  goods  that  original 
I  lie  iii£guio  1 1 1  r\o  diiu  nuilColVCd  thought,  conscientious  workmanship  and  sustained,  high  ideals  can 
produce.  They  are  largely  imitated  but  never  equaled.  They  give  unvarying  satisfaction  to  consumers  and  dealers,  and  every 
unit  is  backed  by  our  absolute  guarantee.     Price  list  and  discounts  on  request. 


rUAC     IUI     U|PPINQ&Pn     Originators  and  Manufacturers  Inks  and  Adhesives. 

LrlnOi     Ifl.     niUwlllO    &    V*U«     NEWYORK CHICAGO LONDON 

Main  Office:   271  Ninth  Street.  I  BROOKLYN,  New  York. 


Factory:   240-244  Eighth  Street. 


V.  S.  A. 


BOOKSELLER     AND     STATIONER 


G9 


^AYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  Province  of  Quebec  Exposi- 
tion, Montreal,  1897 


HOTEL    DIRECTORY. 


THE    GRAND    UNION 


The  most  popular  hotel  in 
OTTAWA,    ONT. 


JAMES  K.  PAISLEY, 


Proprietor 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


ACCOUNTANTS    AND    AUDITORS 


JENKINS  &   HA     DY 

Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg- 

Toronto  Montreal 


The  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

HO)    Hf    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Statlonors,   TORONTO. 


THE 

MERCHANTS  MERCANTILE    CO. 

260  St.  James  St.,  Montreal 
Mercantile  Reports  and  Collections 
Our  method  of  furnishing  commercial  reports 
to  our  subscribers  gives  prompt  and    reliable   in- 
formation to  date.     Every  modern  facility  for  the 
collection  of  claims.  Tel.  Main  1985 


His  Last  Words.— Bookbinder  : 
"Didn't  I  tell  you  to  notice  when  the 
glue  boiled  over  ?"  Assistant  :  "I 
did.  It  was  a  quarter  past  ten." — 
British  &  Colonial  Printer  &  Sta- 
tioner. 


The  following  are  to  be  Eound  in  the 
catalogue    of  the   Squantum     Corners 
Public  Library  : 
Bacon  ;  Its  Preparation. 

"        on  Inductive  Reasoning. 
Lead  Poisoning. 

Kindly  Light.— Leslie's  Week- 
ly- 


"What  is  your  idea  of  a  heroine, 
John,"  asked  the  wife  of  his  bosom, 
as  she  looked  up  from  the  novel  she 
was  reading. 

"A  heroine,  my  dear,"  answered 
John,  "is  a  woman  who  could  talk 
back,  but  doesn't."— Pittsburg  Leader. 


The  Visitor — "How  do  you  get  time 
to  review  so  many  books  every 
week  ?" 

The  Critic — "I  never  waste  any 
time   reading   them."— Cleveland  Lead- 


The  superiority  of  man  to  nature  is 
continually  illustrated.  Nature  needs 
an  immense  quantity  of  quills  to 
make  a  goose  with,  but'  a  man  can 
make  a  goose  of  himself  with  one. — 
Christian   Register. 


"Some  are  so  intensely  modern 
that  they  prefer  a  Corot  to  a  Rem- 
brandt." 

"If  it's  a  better  hill-climber  I  don't 
blame  'em.  Me  for  the  French  car 
every  time."— London  Punch. 


"Is  your  wife  economizing  ?" 
"I  think  so.    She  now  writes  eight 
words  on  a  page   of  letter  paper   in- 
stead of  only  six." — Washington  Star. 
»    »    * 

One  of  the  traveling  salesmen  for  a 
prominent  stationery  house  says  his 
wife  has  a  new  name  for  him.  A 
neighbor  remarked,  "Your  husband's 
business  keeps  him  out  of  town  all 
the  week,   I  understand  ?" 

"Yes,  he  is  at  home  only  one  day  ; 
I  call  him  my  Sunday  supplement." 

® 

Harold  Begbie,  author  of  "Twice- 
Born  Men"  and  "Souls  in  Action," 
which  latter  book  will  be  published 
about  April  1,  is  a  journalist.  He 
is  now  at  work  in  India,  which  he 
hopes  will  serve  as  a  scene  for  an- 
other book  along  similar  lines  to  his 
pre\  ious   two. 

® 

Th  i  Reciprocity  Question. 
E  G-.  Biggar,  of  Big-gar- Wilson, 
Ltd.,  Toronto,  has  written  an  in- 
teresting and  timely  little  brochure 
of  some  37  pages  on  the  question  of 
reciprocity,  dealing  with  the  trade 
treaty  of  1854-66,  between  Canada 
and  the  United  States  In  it  he  tells 
how  the  treaty  came  to  be  negotiat- 
ed and  why  it  was  annulled.  In  gen- 
eral the  author  also  treats  of  the 
economic  aspects  of  trade  treaties  in 
protectionist  countries. 


YOU  have  known  the 
Elliott  Line  of  Tally 
Cards,  Dinner  Cards,  Score 
Pads  and  Novelties  for 
some  time. 

You  have  mentally  checked 
them  as  a  high-priced  line. 

You  were  correct. 

But  did  you  read  our  preced- 
ing' advertisement,  wherein  we 
explained  that  by  a  careful  an- 
alysis of  sales  during  three  years 
we  had  solved  the  problem  of 
price? 

We  told  you  that  we  had  de- 
termined on  a  quantity  that  we 
could  produce  on  each  number 
with  safety  and  which  by  running 
in  the  larger  quantity  would  en- 
able us  to  materially  reduce  the 
price  to  you  WITHOUT  lower- 
ing our  standard  of  excellence. 

Now  suppose  we  oversell  these 
numbers.  We  will  not  run  the 
numbers  again  this  year.  Is  it 
not  apparent  that  you  will  bene- 
fit by  placing  your  order  now? 

If  you  don't  grasp  our  point, 
write  us.  Space  costs  too  much 
to  say  more  here.  Besides  we'll 
send  you  samples  along  with 
the  argument  and  that  will 
secure  the  order — even  if  you 
don't  read  our  letter. 

ffcrtk  jni/aaeipnia,la. 
DAVID  FORREST 

Phone  College,  4133.    Canadian  Repi  esentative 
558  Bathurst  St.,  Toronto,  Ont. 


70 


BOOKSELLER     AND     STATIONER 


CANADIAN  DESIGNS 
CHRISTMAS  CARDS 

ARE  THE  BEST  SELLERS 

We  have  the  very  finest — every  design  absolutely  new. 
Ask  for  samples  of  our  new  range. 

Autograph  Boxed  Christmas  Cards 

Including  the  original  "DOMINION  SERIES" 

Our  range  is  largest  and  most 
artistic  published. 

Private  Christmas  Card  Blanks 

Post  Cards,  Ball  Programmes,  B.P.  Pencils,  Menus. 

Everything  in  Fancy  Card  Supplies  for 

Printers  and  Stationers. 

We  can  furnish  samples  to  Jobbers  and  Importers  immediately. 


a 


uane 


The  best 

adhesive  ever 

invented. 

Ask 

your  jobber 
for  it. 


Blotting 

Made  in 
England. 

Cheapest  and 
best. 

Stocked  in 
Toronto. 

Special  Line  of  Fancy  Colors. 


Sealing  Wax 

Every  Description. 

S 

ENGLISH 

FOUNTAIN  PENS 

and 

STYLOS 

B 
Specialties  of  all  kinds. 


MENZIES  C&  COMPANY,  Limited 

REPRESENTING  ^p  j  /~\ 

E.W.  SAVORY. Ltd    Bristol.    DORENDORFF& CO..  London. Ernr.       152-154  Pearl  St.,         10I*OntO,     L^ail. 

LYONS  INK.  Ltd.  Manchester  ' 


BOOKSELLER    AND     STATIONER 


71 


THE  THE 

PICKWICK        OWL 


THE  PICKWICK  PEN 

MACNIttNJCAMEMNlP 

EDINBURGH.    . 


AND  THE 

WAVERLEY  PENS 


are  not  only  "boons  and  blessings" 
to  the  user,  but  they  are  a  line  of 
pens  that  leaves  the  dealer  an  excel- 
lent margin  of  profit. 

Be  wise  in  your  generation  and 
give  these  old  favourites  a  promin- 
ent place  on  your  counters. 

MADE   BY 


Macniven    <3&    Cameron 

EDINBURGH 


LIMITED 


The  Trade  can  be  supplied  from  stock  carried  by  our 
CANADIAN  REPRESENTATIVES 

A.  R.  MacDougall  &  Company 

42  Adelaide  Street  West.  Toronto 


SPENCERIAN 

STEEL  PENS. 

The  Standard  Brand  in  United  States  for 
over  fifty  years,  among  expert  and  careful 
writers,  and  recognized  by  accountants 
and  correspondents  as 

THE  BEST 

Works  i  BIRMINGHAM,  ENGLAND 

Imported  by  all  the  leading  stationers  in 
Canada. 
Proprietors i  Spenoerian  Pen  Co.,  Now  York 


THE  FACT 

that  we  are  supplying  the  two  largest 
cities  in  America  and  the  U.S.  Gov- 
ernment  with  solid  crayons  is  evidence 
that  the  best  and  cheapest  are  made  by 


The  Standard  Crayon  Mfg.  Co. 

Danvers,  Mass. 


MARSH  RUBBER  FINGER  PADS 

There  is  much  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
venience, Cleanliness  and  Sanitary  Insurance  to  an  Office  man.  Cashier. 
Letter  Sorter,    Press   Feeder,  or  persons 


Rapidly 
Handling 
Paper 
of  any 
kind. 


They  fulfill  the  purpose  they  are  intended  for  without  beinf   moistened   at  the   lips  or 
sponze  cup.therefore  prevent  transmission  of  germs  to  the  mouth. 

SA1WPLES  FREE  upon  application  to 

MARSH    RUBBER    FINGER    PAD    CO. 

Canadian  Agent.         -  -  171  Mutual  Street,  Toronto,  Ont, 


MUCILAGE 

Auld  Premium  Mucilage 

is  a  product  necessary  to  every  well-regulated 
office.  You  can  do  no  better  for  the  price. 
Write  us  for  quotations  and  samples  before 
placing  your  next  order. 

AULD  MUCILAGE  COMPANY 

WM.  ANGUS,    Manager 

23  Bleury  Street  Montreal 


AGENTS    WANTED   FOR 


The  " Crusado"  Multiplicator 


An  Apparatus  of  New  and  Original  Design 
for  producing  Duplicate  Copies  of  any  matter, 
Handwriting,  Typewriting,  Drawings,  Music, 

&c. 

WRITE 

THE  CRUSADIR 

MANUFACTURING  CO. 

Makers  of  Typewriter  Ribbons,  Carbon 
Papers,  Duplicators,  &c. 


BRITISH  MADE 
THROUGHOUT. 


36  Camomile  St.,  LONDON,  E.C.  Tele6r.m«:  •■pluckrosTlondon." 


72 


BOOKSELLER     AND     STATIONER 


-— 


■ 


The  PAUL     E     WIRT 

FOUNTAIN     J(</.PEN 


Would  you  feel  like  crowing  if  your 
business  had  increased  40%  over  cor- 
responding period  of  previous  year? 

Mr.  Dealer,  The  Wirt  Fountain  Pen 
will  increase  your  business  likewise. 

Popular  retail  prices 

Dealers'  discount  the  most  liberal 

Sold  unconditionally  guaranteed 

I  Made  by  mechanics  of  30  years' 
experience  and  only  the  highest 
grade  of  material  used. 


'J 


Sectional  View 
Safety 


The  Brown  Bros.  Limited,  Canadian  Agents 

5  1-53  Wellington  Street  West,  Toronto,  Ontario 


Regular 

150 

Styles 


Office  and  Factory— Bloomsburg,  Penna.,  U.S.A. 


HOW  ARE  YOU 
OFF  FOR 

Blotting  ? 


Before  placing  your  next 
order  we  would  like  to 
submit  samples  and  prices 
of  our 


THE 

"ONLY" 
PAPER  CLIP 


Plain  and  Fancy  Blottings 

An  extensive  range  of  quality  goods  that  cannot  fail 
to  meet  every  requirement  of  your  trade.  Our  lines 
leave  the  dealer  a  very  good  margin  on  his  trading. 
Here  are  a  few  of  our  leaders  : 

"Standard,"  "Sterling." 
"  Dtfender,"  "  Prismatic " 

and "  Imperial." 

Send   your   request  along  for 
samples  of  full  lange 

Standard  Paper 
Mfg.  Co. 

Richmond,  Va.,  U.S.A. 

Agencies  in  Toronto, 
Montreal    and   Winnipeg. 


This  is    the    "  Only  " 
Clip  open 


Place     it     over     the 

corner    of  the  paper 

like  this 


Then    bend     down 
Ike  this 
7> 


Then  bend  over  the 
corner  of  the  papers 


because  of  its  simplicity  and  ef- 
fectiveness, is  having  quite  an  ab- 
normal sale,  in  which  you,  Mr. 
Bookseller,    should   be    sharing! 

It  binds  temporarily  or  perman- 
ently as  required,  is  very  easily 
applied  or  removed,  lies  flat  and 
smooth,  does  not  injure  the  paper, 
and  holds  seeurely  by  a  very  small 
margin. 

Very  reasonable  in  .price,  and 
leaves  a  very  good  margin  of  profit 
for   you. 

West  Hf?.  Company, 

PHILADELPHIA,  U.S.A. 

Canadian  Representatives 

A.  R.  MacDougall  &  Co. 

42    ADELAIDE    ST.  W.,    Toronto 


BOOKSELLER     AND     STATIONER  73 


VaLENTIJSE'9  5ERIE9 

WST  ^Q^  CARDS 


aHROUCHOUTj 


HIGHEST    AWARDS    OBTAINABLE   AT    THE 
FOLLOWING    EXHIBITIONS:— 

FRANCO -BRITISH,  1908—2  Grand  Prix.    IMP.  INTERNATIONAL,  1909— 
JAPAN -BRITISH  1910  -Grand  Prix.  Diplomas  and  Grand  Prix. 

BRUSSELS,  1910— Grand  Prix.  BRUSSELS,  1910— Diploma  of  Honor. 


As  we  have   perfected   Local  View  Postcards,  so  have  we  now 

SEASON'S  GOODS 

and  our  travellers  are  on  the  road  with  a  line 

SECOND  TO  NONE 

for 

XMAS  and  NEW  YEAR 

Impossible  to  give  in  detail  what  we  do  have,  nor  can  we 
specialize  on  any  particular  line,  as  they  are  all  specialties,  and 
being  manufacturers,  our  prices  are  right,  cut  in  fact.  Forbear 
ordering,  therefore,  until  you  at  least  see  what  we  are  offering. 


The  Valentine  &  Sons  United  Pub.  Co.,  Limited 

Canadian  Offices  at : 

MONTREAL  TORONTO  WINNIPEG  VANCOUVER 

Factories  : 

DUNDEE   and   EDINBURGH,   SCOTLAND 

Other  Offices  at : 

London,    New    York,    Glasgow,    York,    Plymouth,    Manchester,    Birmingham,    Dublin. 


74 


BOOKSELLER     AND     STATIONER 


Your  Christmas  Business  will  be  Booming 

and   your    profit  will    be    fully 
secured  if  you  are  selling 

BIRN'S 

ARTISTIC     CHRISTMAS 

STATIONERY,  CALENDARS, 

CARDS,     TAGS,     SEALS, 

WAFERS. 

"DOMINION"    CHRISTMAS   STATIONERY,   BOOKLETS,  POST 

CARDS  AND  CALENDARS. 

See  our  popular  "Dominion"  Series  made  up  with  Provincial 
Crests  and  a  large  variety  of  Flag  and  Emblematical  designs. 

Never  before  has  such  a  wide  and  artistic  range  of  the  above 
Christmas  specialties  been  offered  to  the  trade  in  Canada  and  you 
cannot  afford  to  miss  this  chance  of  increasing  your  profitable 
Christmas  business. 

SEE   OUR   SAMPLES   AND   PRICES. 


The   Wise    Dealer   will    be   handling    the    full 
BIRN  LINE  this  year. 


Birn  Brothers 


Fine  Art  Publishers 


Head  Office: 


Our   New 

Dominion  Series 

contains  a  large  range  of 

Photographs  of   Canadian   Scenes 


Toronto 


London,  Eng. 


BOOKSELLER    AND     STATIONER 


75 


f Specialties  that  Make  Business! 

We  carry  a  stock  of  the  following  lines: — 

"Acme"    Staple    Binders    and    Staples.  Fisk,  Davey  &  Co.'s  Paper  Fasteners  and  Drawing-  Pens. 

"Spiro"    Steel   Arch   Files.  "Spiro"    Pocket    Pencil    Sharpeners.  » 

Smigel's    Desk   Pads.  The   "Only"  Paper  Clip    (West   Mfg.   Co.) 

"Rival"    Fountain    Pen.  "Pickwick,"   "Owl"   and    "Waverley"    Steel    Pens. 

"Raven"   Stylo  Pens.  Radbridge   Playing    Cards. 

"Karmo"    Stylo    Pens.  Radbridge    Score    Pads. 

Get  our  prices  on  any  of  the  above  lines  from  the  factories  or  from  our  Toronto  stock. 

^ A.  R.  MacDOUGALL  &  CO. 


"\ 


42  ADELAIDE  ST.  WEST,  TORONTO,  CANADA 


THISTLE    BRAND 


SEALING  WAX 

Mode  by  JAMES  MacNEILL  &  SON,  Ltd.,         GLASGOW 
Sold  by  A.  R.  MacDOUGALL  &  CO.,  -  TORONTO 


TelegrapH   Cod 


A  B  C  Coda.     5th  Edition.      English      

A  B  C  Coda.    5th  Edition.     Spanish 

ABC  Code.      4th  Edition 

A  I  Code.  

Morelng  &.    Neal  Code 

Bedford-McNIoll  Code  

Large  and  small  codes  of  all  kinds.    Send  for  list.    Discount  to  the  trade  only 
AMERICA*    CDE    COMPANY ,  83  Nassau  St.,    N.Y.    City 

50 


$7.00 
8.00 
5.00 
7.  SO 
S.OO 

e.oo 


BOOKS. 


Out-of-print  books  supplied.  No  matter  what  subject. 
Can  supply  any  book  ever  published.  We  have  50,000 
rare  books. 


BAKER'S  BOOKSHOP,  John  Bright  St.,  Birmingham,  Eng. 


British  America  Assurance  Company 

A.D.   1833 

FIRE  A.  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTOR* 

Hob.  Qto  A.  Cox,  President         W.  R.  Brock,  Vlca-Prssldcnt 

Robtn  Bickerdlke,  M.P.,  W.  B.  Melkle,   E.  W   Cox.  Geo.  A.  Morrow 

D.  B.  Hinni,  Augustus  Myers,  John  Hoskln,  K.C.,  LL.D. 
Frederle  Nloholls,  Alex.  Lslrd,  Jsmes  Kerr  Osborne,  Z.  A.  Lash,  K.C. 

Sir  Henry  M.  Psllstt,  E.  R.  Wood. 
W.  B.  Melkle,  Qsnsral  Manager/  P.  H.  31mm,  Secretary 

CAPITAL  ....  $1,400,000.00 

ASSETS 2.102.75S.8S 

LOSSES  PAID  SINCE  ORGANIZATION      29.833,820.96 


w 


ESTERN 


Incorporated 
1851 


ASSURANCE 
COMPANY 


FIRE 

AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -    -  $3,570,000 
Income  for  1906,  over    3,609,000 

HON.  GEO.  A.  COX,  President 

W.  R.  BROCK,  Vice-President 

W.  B.  MEIKLE,  General  Manager 

C.  C    POSTER,  Secretary 


HAVE  YOU  TRIED 

THIS 
ONE 


JOHN  HEATH'S   PENS 

Supplied    by   leading   Wholesale 
Houses  in   Toronto  and   Montreal. 
London  (Eng;.)  Export  Agency  : 

8  St.  Bride  St.,  London,  EC. 

0278  TELEPHONE  PEN.  Reg-.  In  Canada 


The 


RF.G.IN  CANADA 


"ROB  ROY 


» 


PENS 


Sold  by  all 
UP-TO-DATE 
Stationers  in 
CANADA 


HINKS,  WELLS  &  CO, 


This 

series  of  Pens 

is  made  of  the 

same  material,  by  the 

same  tools,  by  the  same 

process  and  at  the  same 

works  as  the  series  of  '  Waver- 

ley'  Pens  which  H inks, Well.  &. 

Co.  have  for  30  years  and  upwards 

(prior  to  Sept.   1901),  manufactured  for 

and  supplied  to  the  Proprietors  thereof. 

-       -       -        BIRMINGHAM,  ENGLAND 


View  Posf  Cards 

W   printed  after  your  own  photos  by 
1-he  Graphic  Art  Works 

Markert  £Sohn,  Dresden-A. 


Double-Tor 
Handrinred. 


,  Colored 


■Collorype. 
Collorype, 

nd  Booklets 


Wholesalers  and  Publishers  please 
apply  For  Free  samples  and  prices. 


7C 


BOOKSELLER    AND     STATIONER 


Spring  Time  is  Camera  Time ! 

Amateurs  are  now  getting  ready  for  renewed  work. 

Are  You  Ready  for  the  Supply  Trade  ? 

We   have   everything   for    the   Professional   Photographer 
and  Photographic  Supply  Dealer. 


Our  Specialties 

WELLINGTON  Films,  Plates  and   Paper. 
CYKO  Paper  and  Post  Cards. 

BURROUGHS,    WELCOME    &    CO.'S 
Tabloids. 

JOHNSON'S  Chemicals. 
CALIFORNIA  CARD    MFG.    CO.'S  Pro- 
fessional and  Amateur  Mounts. 


WRITE  FOR  SAMPLES   AND  PRICES. 

SMITH,  DAVIDSON  &  WRIGHT,   Limited, 


Vancouver,  B.C. 


Paper    Napkins    For    All    Occasions 

ASK    YOUR     DEALERS    FOR 

THE  TUTTLE  PRESS  CO.'S 

line   of    Fast    Color    Napkins,   the  largest    assortment 
of  high   quality   napkins   on   the   market 

Plain  and  Decorated  Crepe  Papers,  Ribbon  Crepe, 
Toilet  Papers,  Paper  Towels,  Milk  Bottle  Caps. 
Samples  of  Holly  Box  Covering  and  Wrapping  Papers 
and  Christmas  Folding   Boxes,   now  ready. 


The  Tuttle  Press  Go. 


Appleton,  Wis. 


THE  WRENN  PAPER  COMPANY, 

MAKERS  OF  GOOD  BLOTTINGS  IN  MIDDLETOWN, 

OHIO,  SINCE  FIFTY-EIGHT 


^ BLAISDELL  PAPER  PENCILS _ 

oooooooooooooooooooooooooo. 


CUT  B£rWLCN  H01ES  AND  UNWIND. 

Should  have  a  prominent  place  on  your  counters  and  shelves,  because  they  have  all 
the  good  features  of  the  wooden  pencil,  and  are  infinitely  more  economical.  The  "Blais- 
dell"  is  a  great  favorite  because  no  sharpening  is  required.  Lead  will  last  three  times  as 
long  as  the  same  amount  put  upon  wood. 

MADE  IN  ALL  GRADES,  SIZES  AND  STYLES.      A  LINE  THAT  SELLS  AT  SIGHT. 

Sold  by  the  Wholesale  Trade  in  Canada. 


BOOKSELLER     AND     STATIONER 


77 


Quality,  Texture,  Absorbency  and  Finish 

These  are  four,  of  the  leading  features  of 

"WORLD'* 

BLOTTING  PAPER 

which  have  earned  for  it  the  proud  distinction  of  being  the  best  blotting  made.     We  make 
this  famous  blotting  in  a  wide  range  of  colours  to  suit  every  taste. 


Our 


"PHOTO  FINISH  WORLD 


>> 


is  a  perfect  photographic  blotting  and  gives  very  artistic  results   from   half-tone   printing 


OTHER  LINES   WE   RECOMMEND   ARE— 


"RELIANCE" 

Unequalled  at  the  price 


"HOLLYWOOD' 


fe"  Vienna  Moire"  and  "Directoire" 

Second  only  to  "  World."  the  Leading  Fancy  Blottings. 


WRITE  FOR   FULL  RANGE  OF  SAMPLES  AND   PRICES 

The  Albemarle  Paper  Mfg.  Co. 

MAKERS  OF  BLOTTING  ONLY.  RICHMOND,  Va.,  USA 


78 


BOOKSELLER     AND     STATIONER 


FABE/f, 


S 


TRADE  MARK 


LEAD  and  COPYING 

PENCILS 


ARE    THE 


BEST   10  CENT  PENCILS 

for  DRAWING  and  COMMERCIAL  USE 

IN  THE  WORLD 


■=; 


■■'   ■    ( 


li 
No.  1250  "APOLLO"    LEAD    PENCIL,  hexagon,  yellow  po   sh,  15  DEGREES,   viz.: 

6B,  5B,'4B,  3B,  2B,  B,  H-B,  F,  H,  2H,  3H,  4H,  5H,  6H,  7H 


...- m " 


No.  1255  "APOLLO."  Copying  Ink  Pencil,  round,  yellow  polish,  medium  degree,  violet  ink. 
"     1259  "APOLLO"  Copying  Ink  Pencil,         "  "  "       hard   degree  "        " 

"     1254"  APOLLO"  Copying  Ink  Pencil,  hexagon,    "  "       medium  degree    "  ' 

"     1268  "APOLLO  "  Copying'Ink  Pencil,  round,  peacock  polish,  medium  degree,  blue  ink.     ' 


VERY    POPULAR    ARE    ALSO 

JOHANN    FABER'S    "APOLLO"    PROPELLING    POCKET    PENCILS 

IN  VARIOUS  COLORS  AND  SIZES 


BOOKSELLER     AND     STATIONER 


79 


Real  Reasons 

why  you  should  handle  the 

"SPIRO" 

PENCIL 
SHARPENER 

It   is   small  enough   for   the   poc- 
ket. 
It  is   large  enough   for  easy   and 

comfortable   handling. 
It   is    the  most   durable   ever   de- 
signed,     lasting      a      lifetime 
througi   renewal  of  blades. 
It    is   the   cheapest   to    maintain — 10   blades   in   one   disc, 

lasting    years. 
It  is  the  most  rapid  sharpener  ever  made. 
It   is   the   most   ECONOMICAL,   being   built  on   the  only 

principle  that  avoids  breakage  of  the  lead. 
It    is    the    most    adaptable,    sharpening    draughtsmen's 

leads  in  holders,  as  well  as  wood  pencils. 
It  is  the  only  pencil  sharpener  that  makes  an  ideal  and 
uniform  point  and  the  strongest  point,  requiring  the 
cutting  of  the  least  amount  of  wood,  and  allows  the 
pointing  of  the  lead  several  times  before  again  cut- 
ting the  wood. 
It  makes  tl:e  most  practical,  useful  and  durable  point 
possible. 

A  line  that  sells  rapidly  and  leaves  an  excellent  profit. 


SPIRO  MFG.  CO. 


New  York 


The  Trade  can  be  supplied  from  stock  carried  by  our 
Canadian  Representatives : 

A.  R.  MacDougall  &  Co. 

42  ADELAIDE  STREET  WEST  TORONTO 


The  Northern  Mills  Co. 

PAPER    MANUFACTURERS 

PRINTING 


AND 


WRITING 
PAPERS 


Super-calendered,  Velvet  and  Machine 
Finished  Book,  Litho  and  Antique  Print- 
ing, Engine  Sized  Writing  and  Envelope 
Papers,    White    and    Tinted    Bond. 

Typewriter  Papers  (Glazed  and  Rough 
Finished),    Envelopes,  Bill   Heads,  etc. 

Ask  for  "Canadian  Bond,"  "Provincial 
Bond,"  "Adelia,"  "  Northern  Mills," 
and     "Federal      Writing  Manilla." 


Head  Office,  Montreal,  278  St.  Paul  St, 


Mills,  St.  Adele,  Que. 


CRAwpAPH 


Drawing  Crayons  are  made  from 
a  formula  which  is  the  result 
of  long  research  and  experi- 
menting by  skilled  manufacturers, 
and  possess  features  which  are  at 
once  appreciated  by  all  crayon 
users,  being  an  artist's  material 
at  a  popular  price. 

The  result  of  this  is  that  wher- 
ever introduced,  a  constant  de- 
mand follows,  hence 

CRAYOGRAPH 

Crayons  are  having  an  unprece- 
dented sale. 

Wholesale  Houses  Stock  Them 

Makers,  THE  AMERICAN  CRAYON  CO. 


Satisfaction  Makes 
Successful  Business 

<I  The  satisfied  customer  is  the  one  who  re- 
turns again  and  again;  upon  this  sure  founda- 
tion all  permanent  business  is  developed  and 
maintained. 

*I  Successful  selling  does  not  consist  in  forcing 
customers  to  buy,  but  in  convincing  them  that 
there  is  a  benefit  bestowed  by  the  purchase. 

<I  This  is  made  easy  by  the  manufacturer  who 
has  spent  a  century  in  research  and  experi- 
menting to  produce  goods  of  sterling  merit. 

<I  The  CRANE  and  the  MADE  IN  BERK- 
SHIRE papers  with  a  history  of  quality  build- 
ing behind  them,  have  made  successful  selling 
easy  for  the  dealer. 

Crane's  Linen  Lawn — Berkshire  Linen  Fabric- 
Highland     Linen — Kara     Linen — The     "BIG    " 
FOUR"    lines    are    winning    new    friends    and 
pleasing  old  ones.     Let  us  convince  you  also  if 
not  already  interested. 

EATON,   CRANE  &   PIKE  CO. 

PITTSFIELD,    MASS. 


New  York  Office 

Brunswick    Building 

225  Fifth  Avenue. 


80  BOOKSELLER     AND     STATIONER 

All  British  Stationery  Supplies 

.    FROM  THE  WELL-KNOWN  HOUSE  OF 

GEO.  WRIGHT  &  CO. 

LONDON  and  WOLVERHAMPTON 
See  Samples  of  our  Latest  and  Up-to-date  Lines  at  our  Agents' 


Requisite 
Manufacturers 


A.  R.  MacDougall  C&  Co. 

42  Adelaide  Street  West       -       TORONTO 


Send  Along 
Your  Enquiries 


"Sports"  Playing  Cards 


Leaders  in 
a  second 

grade 

Good 
Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards— Made 

in  Canada— Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Coated  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to   The   Union   Card    and   Paper  Company,  Montreal 


There's  satisfaction  in  handling  a  line  of  goods  that 
has  been  tested  and  has  "made  good." 

DAVIDS' 

CELEBRATED  INKS 

will  meet  all  your  requirement.  Keep  a  liberal  stock 
of  OUR  Writing,  Copying,  Marking,Show  Card  and 
Indelible  Inks.  We  also  make  Mucilage,  Paste, 
Sealing  Wax  and  Letterine. 

MADE  BY 

THADDEUS  DAVIDS  COMPANY 

NEW  YORK 


Established  1825 


Brown 
Bros.  ud. 


Canadian 

Agents, 

TORONTO 


SPRINGTIME  IS   MARBLE  TIME! 

There's  a  specially  good  profit  awaiting  you  in  selling 

American  Toy  Marbles 

This  line  'is  extremely  attractive  in   color  and  accurately  made    while  their  finish  is 
exceptionally  fine. 

Made  in  nine  sizes  and  in  seven  beautiful  colors— National  Onyx,  Royal  Blue,  American 
Cornelian,  Persian,  Turquoise,  Oriental  and  Imperial  Jade. 

We  also  make  Ballot  Balls,  Crystal  Glass  Castor  Balls,  Glass  Balls  for  Pump  Valves,  etc- 
WRITE  FOR  CATALOGUE. 


The  F.  M.  Christensen  &  Son  Co., 


Akron,  Ohio 


BOOKSELLER     AND     STATIONER 


81 


Condensed    or    "  Want "    Advertisements 


BOOKS  FOR  SALE. 

How  to  dispose  of  shop-worn  or  unsaleable  books 
It  the  problem  of  many  a  bookseller.  Try  an  adver- 
tisement under  this  heading- 


AUTHORS,    WHO    PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER   AND 
STATIONER  a  good  medium  through  which 
to  interest  the  trade  in  their  publications. 


BOOKS  IN  FOREIGN  LANGUAGES 


EMCKE  &  BUECHNER,  30  West  27th    St., 
/     New  York.     (All  foreign  books.)        (12-10) 

EMCKE  &  BUECHNER,  30  West  27th  St., 
New  York.  Best  facilities  for  supplying  booki 
In  all  languages. 


MISCELLANEOUS 


MISCELLANEOUS 


L 


BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  5S  Fulton  St.,  corner 
Cliff,  New  York.    Designers  and   engraven 
of  book  plates  (ex  libris)  heraldic  and  mono- 
gram dies,  pearl   inlaid  stamping,   for  stationery. 

(2-11) 


AGENCIES  WANTED 


AGENCIES  WANTED— Travelerwith  good  con- 
nection in  the   drug  and    stationary   trade   of 
Winnipeg  would  like  to  represent  a  few  good 
houseson  commission.    L.,  Box  1965,  Post  Office, 
Winnipeg. 


ACCURATE  COST  KEEPING  IS  EASY  if 
you  have  a  Dey  Cost  Keeper.  It  automatical- 
ly records  actual  time  spent  on  each  operation 
down  to  the  decimal  fraction  of  an  hour.  Several 
operations  of  jobs  can  be  recorded  on  one  card. 
For  small  firms  we  recommend  this  as  an  excel- 
lent combination — employees'  time  register  and 
cost  keeper.  Whether  you  employ  a  few  or  hun- 
dreds of  hands,  we  can  supply  you  with  a  machine 
suited  to  your  requirements.  Write  for  catalog. 
International  Time  Recording  Company  of  Can- 
ada, Ltd.  Office  and  factory,  29  Alice  Street, 
Toronto. 


DOUBLE  your  floor  space.  An  Otis-Fensom 
hand-power  elevator  will  double  your  floor 
space,  enable  you  to  use  that  upper  floor  either  aa 
stock  room  or  as  extra  selling  space,  st  the  same 
time  Increasing  space  on  your  ground  floor.  Costs 
only  $70.  Write  for  catalogue  "B."  The  Otis- 
Fensom  Elevator  Co.,  Traders  Bank  Building, 
Toronto.  (tf) 


ELLIOTT-FISHER     Standard      Writing-Adding 
Machines    make    toil    easier.      Elliott-Fisher 
Limited,  513  No.  83  Craig  St.  W.,  Montreal, 
and  Room  314,  Stair  Building,  Toronto.         (tf) 


EGRY  BUSINESS  SYSTEMS  are  devised  to 
suit  every  department  of  every  business. 
They  are  labor  and  time  savers.  Produce  re- 
sults up  to  the  requirements  of  merchants  and 
manufacturers.  Inquire  from  our  nearest  office. 
Egry  Register  Co.  Dayton,  Ohio;  123  Bay  St., 
Toronto;  2581^  Portage  Ave.,  Winnipeg;  308 
Richards  St.,  Vancouver.  (tf) 


|*IRE  INSURANCE.     Insure   in    the   Hartford. 
Agencies  everywhere  in  Canada. 


l^-AY'S  FURNITURE  CATALOGUE  No.  306 
•»■*•  contains  160  pages  of  fine  half-tone  en- 
gravings of  newest  designs  In  sarpets,  rugs, 
furniture,  draperies,  wall  papers  and  pottery 
with  cash  prices.  Write  for  a  copy— It's  free. 
John  Kay  Co.,  Ltd.,  36  King  St.  West,  Toronto. 

MODERN  FIREPROOF  CONSTRUCTION. 
Our  system  of  reinforced  concrete  work,  as 
successfully  used  in  many  of  Canada's  larg- 
est buildings,  gives  better  results  at  lower  cost. 
"  A  strong  statement,"  you  will  say.  Write  us  and 
let  us  proveour  claims.  That's  fair.  Leach  Con- 
crete Co.,  Ltd.,  100  King  St.  West,  Toronto,      (tf) 

PENS— The  very  best  Pens  made  are  those  manu- 
factured by  William   Mitchell  Pens,  Limited, 
London,  England.    W.J.  Gage  &  Co.,  Limit- 
ed, Toronto,  are  sole  agents  for  Canada.    Ask  your 
stationer   for   a   25c.   assorted  box   of  Mitchell's 
Pens  and  find  th-  Pen  to  suit  you. 

"THE  "KALAMAZOO"  Loose  Leaf  Binder  is 
■*•  the  only  binder  that  will  hold  iust  as  many 
sheets  as  you  actually  require  and  no  more. 
The  back  is  flexible,  writing  surface  flat,  align- 
ment perfect.  No  exposed  mstal  parts  or  compli- 
cated mechanism.  Write  for  booklet.  Warwick 
Bros.  &  Rutter,  Ltd.,  King:  and  Spadina,  Toronto. 


WAREHOUSE  and   Factory   Heating  Systems. 
Taylor-Forbes  Company,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders  and  Metal 
Parts  when  you  can  buy  "  Systems   Quality" 
from  us?     We  make  the  best  binders  in  the 
world;  make  them   to  match,   too.    Ours   are   the 
Canadian    Loose-Leaf  Standaids.     Business  Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto. 

(tf) 


INFORMATION  WANTED. 


THE  EDITOR  OF  THE   BOOKSELLER   AND 
Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  all  new  books  and  magazines  in  the 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by  acquainting    him    of    any  omissions  from  the 
lists  published  each  month. 


SITUATION  VACANT 


WANTED  — Bright  young  man  with   experience 
in  commercial  stationery  business.    Apply 
by   letter,    stating    experience,    GRAND  & 
TOY,  Limited,  Toronto. 


FOR  SALE  OR  RENT 

THREE  STOREY  solid  brlek  store  and  dwelling 
24  x  60,  plate  glass,  electric  light,  furnace, 
walnut  counters,  adjustable  shelving,  wall- 
paper racks,  city  water  in  dwelling,  central  loca- 
tion, always  occupied.  Book,  wallpaper,  fancy 
goods  store,  first-class  opening.  Apply  MAYOR 
COOK,  Mount  Forest. 


MISCELLANEOUS 


A  BOOK-KEEPING  STAFF  IN  ITSELF.doing 
the  work  with   machine  precision    and  accu- 
racy, the  National  Cash  Register.    Write  for 
demonstration  literature.     National  Cash  Register 
Co.,  285  YongeSt.,  Toronto. 


pOPELAND-CHATTERSONSYSTEMS-Short, 
V^.     simple.     Adapted  to   all   classes   of  business. 
Copeland-Chatterson-Criln,     Ltd  ,     Toronto 
and  Ottawa.  (tf) 


pOUNTER  CHECK  BOOKS-Write  us  to-day 
V^  for  samples.  We  are  manufacturers  of  the 
famous  Surety Non-Smutdupllcating  and  trip- 
licating Counter  Check  Books,  and  single  Carbon 
Pads  In  all  varieties.  Dominion  Register  Co., 
Ltd.,  Toronto 


INDISPENSABLE  in  office,  store,  home— Cana- 
•*■  dlan  Almanac,  1911— a  National  Directory. 
Complete  classified  information  on  every  sub- 
ject of  Dominion  Interest.  Full  postage,  customs, 
banking,  insurance,  legal,  educational,  news- 
paper, army,  clerical,  governmental,  particulars 
of  leading  institutions  and  societies.  Paper  covers, 
60c;  cloth,  leather  back,  75c.  All  stationers,  or 
sent  postpaid  on  receipt  of  price  by  The  Copp, 
Clark  Co.,  Ltd.,  Toronto. 


MAKE  MONEY  AND  SAVE  MONEY  with  the 
Multlgraph.  It  does  multiple  typewriting 
and  real  printing  1,200  to  5,000  sheets  an 
hour,  gets  new  business  with  form  letters  or 
printed  advertising,  saves  25%  to  75%  of  printer's 
charges  on  stationery  and  forms.  American 
Multigraph  Sales  Co.,  Ltd.,  129  Bay  St.,  Toronto. 


MOORE'S  Non-Leakable  Fountain  Pens.  If 
you  have  Fountain  Pen  troublesof  yourown, 
the  best  remedy  Is  to  go  to  your  stationer 
and  purchase  from  him  a  Moore's  Non-Leakable 
Fountain  Pen.  This  is  the  one  pen  that  gives 
universal  satisfaction  and  it  costs  no  more  than 
you  pay  for  one  not  as  good.  Price,  $2.50  and 
upwards.  W.  J.  GAGE  &  CO..  Ltd.,  Toronto, 
sole  agents  for  Canada. 


RETAIL  MERCHANTS  AND  OTHERS  with  a 
limited  correspondence  will  find  it  to  their 
advantage  to  write  us  for  catalogue  of  special 
bargains  In  rebuilt  Typewriters.  We  hare  all  the 
well-known  makes,  taken  as  part  payment  on  the 
MONARCH,  and  at  the  prices  we  offer  them  they 
are  remarkable  bargains  THE  MONARCH 
TYPEWRITER  CO.,  Limited,  46  Adelaide  Street 
West,  Toronto,  Ont. 


(£>_-  buys  the  best  duplicating  machine  on  the 
Cp7  >  market.  ACME  will  print  anything  a  job. 
'  ^  printer  can  do.  Complete  outfit:  Acme 
Duplicating  Machine,  one  tubular  stand  fitted  with 
type  cases,  compartments  plainly  lettered  and 
arranged  like  universal  keyboard  of  the  standard 
make  of  typewriters,  one  drawer  for  accessories 
and  forms,  20  lb.  font  of  typewriter  type,  one 
chase,  one  Acme  ribbon  any  color  with  typewriter 
ribbon  to  match,  one  pair  tweezers,  two  quoins, 
one  key,  one  oil  can  and  one  set  of  reglets.  Sold 
with  a  guarantee.  Acme  Duplicator  Co.,  Balti- 
more, Md.,  U.S.A.  (tf) 


Try   a   condensed   ad. 
in  this  paper. 


Keep  in  mind  the  domin- 
ant fact  that  mankind  from 
its  first  appearance  on  the 
earth  has  been  schooled  by 
nature  to  look  for  signs ; 
for  invitations  to  taste;  for 
suggestions  as  to  what  to 
wear.  Tell  your  story 
briefly,  forcibly,  truthful- 
ly, and  address  it  through 
the  proper  media  and  you 
can  successfully  apply  ad- 
vertising as  a  means  to 
increased  distribution. 


82 


BOOKSELLER    AND     STATIONER 


DO  YOU  KNOW 

that  our  travellers  are  now  on  the  Road  with  a  large  range 

of  beautiful 

Christmas  Papeteries 

and 

Christmas  Cards 

In  quality,  value  and  beauty  of  designs  they  are  unsur- 
passed and  we  feel  sure  they  will  appeal  to  all  lovers 
of  the  beautiful.  You  should  see  our  lines  before  buying. 
We  have  a  full  display  of  these  goods  at  our  sample 
room,  255  Wellington  St.  W. 

E.  H.  HARCOURT  CO.,  Limited 

Wholesale  Stationers  TORONTO 


ADVERTISING      INDEX 


Accounts  and  Auditors    69 

Albemarle    Paper  Mfg.  Co 77 

American  Code  Co 75 

American  Crayon   Co 79 

American  News  Co 6 

Anglo-Canadian  Music  Publishers' 

Asso.,  Ltd 63 

Auld  Mucilage  Co 71 

B 

Baker's   Book   Shop    75 

Binney  &  Smith  8 

Birn  Bros 74 

Blaisdell  Paper  Co 76 

Boorum-Pease  Co 65 

Braddon,    M.    E 38 

Briggs,  Wm 59 

British-America  Assurance  Co. . .  75 

Brown  Bros.,  Ltd 4 

Buntin,  Gillies  &  Co 

Outside  back  cover 

C 

Canadian  Facts  Pub.  Co 59 

Carter's  Ink  Co 8 

Cassell  &  Co 44 

Christensen  Son  &  Co.,  The  M.F.  8(1 
Consolidated      Lithographing      & 

Mfg.   Co 80 

Copp,  Clark  Co 54,  58 

Crowell  &  Co.,  Thos.  Y 34 

Crusader  Mfg.   Co 71 

D 

Davids,  Thaddeus  Co 80 

Davidson  Bros 2,  3 

E 

Eaton,  Crane  &  Pike  Co 79 


Elliott,  Chas.  H.  Co 69 

English  Review   59 

F 

Faber,  Johann    78 

Fancy  Goods  Co.  ...Inside  back  cover 

G 

Gage,   W.  J.  &  Co 5 

Gale  &  Polden   57 

Goodall's  1 

H 

Harcourt  &  Co.,  E.  H 82 

Heath,  John  75 

Higgins,  Chas.  M.  &  Co 68 

Hinks,  Wells  &  Co 75 

Hotel  Directory  69 

Hurst,   A.   0 1 

Hurst,  &  Co 37  and  52 


K 


Kamenstein,  M. 


M 


MacDougall,  A.  Roy  &  Co 75 

Mabie,  Todd  &  Co 67 

Macmillan  Co.  of  Canada   42 

Macneill,   J.   &   Son 75 

MacNiven  &  Cameron  71 

Markert  &  Sohn  75 

Marsh  Finger  Pad  Co 71 

McClelland  &  Goodchild  34 

McClurg  &  Co.,  A.  C 50 

McCreadie  Pub.  Co 61 

Menzies  &  Co 70 

Mittag  &  Volger,  outside  back  cover 

Morton  Phillips  &  Co 65 

Musson  Book  Co 46 

N 

National  Blank  Book  Co 64 


Northern  Mills  Pulp  &  Paper  Co.  71 

O' 

Oliphant,  Anderson  &  Ferner  57 

O.  K.  Mfg.  Co 62 

P 

Payson's  Indelible  Ink  69 

Perry  &  Co 8 

R 

Ramsay,   A.,  &   Co 60 

Reilly  &  Britton  48 

Religious  Tract  Society   37 

S 
Sanford  &  Bennett  Co 

Outside  front  cover 

Smart  Mfg.   Co.,   James,   61 

Smith,  Davidson  &  Wright  76 

Spencerian  Steel  Pens  71 

Spiro   Mfg.   Co 79 

Standard  Crayon  Co 71 

Standard  Paper  Mfg.  Co 72 

Stauntons,  Ltd 60 

T 

Tuttle  Press  Co 76 

V 

Valentine  &  Sons  73 

W 

Warwick  Bros.  &  Rutter  

Inside  front  cover— 26  &  27 

Watts  &  Co  40 

Weeks-Numan  Co 2 

West  Mfg.  Co 72 

Western  Assurance  Co 75 

Wirt,   Paul  E 72 

Wrenn  Paper  Co 76 

Wright  &  Co.,  Geo.,  80 


BOOKSELLER     AND     STATIONER 


How's  This 


FOR  A 


WINNING      2 
COMBINATION  • 


R^im^K 


Sporting  and 
Athletic  Goods 


Illustrated  Trade  Catalog  just  published. 
A  card  will  bring  you  a  copy. 


THE   FANCY  GOODS  CO. 

of   Canada,  Limited 


TORONTO 


CANADA 


BOOKSELLER  AND  STATIONER 


im 


fW« 


Two   of  our 
New  Covers 


FULL   SAIL 


CHAMPIONS 


Scribblers  and  Exercise  Books 


WRITE    FOR    SAMPLES 


Buntin,  Gillies  £&  Co.,  Limited, 


HAMILTON   and 
MONTREAL 


Standard 
and  Quality 

Are  Greater  Fac- 
tors Than  Ever. 
The  strongest 
success  is  shown 
by  those  selling 
the  higher  pric- 
ed goods. 


a 


Our  Line ' 

Typewriter 
Ribbons  and 

Carbon    rapers 

is  the  embodiment 
of  all  that  stands 
for  the  BEST 
therefore  com- 
mands the  best 
prices. 


Mittag  &  Volger,  Inc. 


Manufacturers  for  the  Trade  Only 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A.    ' 

BRANCHES  • 

NEW  YORK,  N.Y.,  280  Broadway  CHICAGO,  ILL.,  200  Monroe  Street 

LONDON,  7  and  8  Dyers  Building,  Holborn,  E.C. 
AGENCIES   in   every    part   of   the  world — in  every   city   of   prominence. 


VOL.  XXVII.  No.  4. 


PRICE,  $1.00  PER  YEAR 


AND 


Of  f  ICE  EQUIPMENT  JOURNAL 

Official  Organ  of  the  Canadian  Book,  Stationery  and  Publishing  Trades  Association 

and  for  Twenty-Five  Years  the  Recognized  Organ  of  the  Book,  Stationery  and  Fancy  Goods  Trades  of  Canada. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.    TORONTO,  143-149  University  Ave.      WINNIPEG,  51  1  Union  Bank  Bide.     LONDON,  ENG.  88  Fleet  St.,  E.C. 


PUBLICATION    OFFICE:     TORONTO,     APRIL,     1911 


MADE  IN  CANADA 


LOMEM  G5E©@(!3§ 


There  is  no  better  form  of  advertising 
your  firm   than    fine    business    stationery. 

SUPERFINE  LINEN  RECORD 

is  to  be  had  in  Xvhite  and  Azure  in 
Plain  Finish  and  Linen  Finish.  En- 
velopes to  match.  vve  have  just  issued 
a  new  sample  booh  showing  some  impres- 
sive letter   headings   on   this  sufterb  ftafier. 

WRITE  FOR  A  COPY. 


Th 


e  Roll  and  P after  Co. 

High  Grade  Pafie?  J^Iakers 


Limited 


General  Offices  : 

Montreal,    P.Q. 


Mills  at: 

St.  Jerome,  <P.Q. 


Will  Increase 
Your  Fountain 
Pen  Sales 


Our  name  is  found  on  the  Highest 
Grade  Fountain  Pens — pens  you  can 
unconditionally  guarantee  for  years  of 
perfect  service  and  satisfaction. 

Your  imprint  on  the  barrel  insepar- 
ably connects  your  name  in  the  mind  of 
the  customer  with  quality,  honesty  and 
fair  prices. 

Sanford  &  Bennett 

FOUNTAIN  PENS 

are  powerful  creators  of  goodwill  and  con- 
fidence.    We  are  the  largest  manufacturers 
of  Imprint   Pens  in  the  world  —  patentees  of 
the     weli-known    demonstated    successes: — 
The  Autopen  (Self- Filler),  Autopen  Safety  (Self- 
Filler   and    Non-Leakable),    Gravity    Stylo    and 
Commercial  Pen. 

We  make  every  part  of  every  pen  and  our   prices 
are  by  far  the  lowest,  quality  considered. 

Sanford  &  Bennett  Pens  are  to  be  had  in  all  styles 
and  sizes.  Special  designs  made  to  order.  Get  our  De- 
scriptive Price  List  before  ordering  imprint  fountain 
pens. 

Sanford  &  Bennett  Co. 


51-53  Maiden  Lane 


New  York 


Here 


BOOKSELLER     AND     STATIONEk 


THE    PROBLEM   OF 


H 


OW  TO  INCREASE 
YOUR  TRADE 


has  no  doubt  given  you  considerable  food  for  thought 
Have  you  arrived  at  a  satisfactory  conclusion  ?  The  pro- 
blem now   to  be   considered — what  are   you  doing  about 

School  Supplies? 

To  capture   the   trade  of  the  student   there   is   only  one 


answer 


Buy  The  Best 

We  have  always  had  a  GOOD  line.  Last  year's  was 
BETTER  than  usual.  This  year  we  have  the  BEST  range 
of  practice  books  ever  offered  to  the  trade — 

More  Attractive  Covers. 
Larger  Assortment. 
Better  Values. 

Our  solution  to  the  problem  will  help 
See  this  line  before  buying. 


Warwick    Bros.   &    Rutter 


LIMITED 


Manufacturing  Stationers 


TORONTO 


BOOK  S  E  L  L  F.  R     A  N  D     S  T  A  T  1  O  N  E  R 


Are  You  One  ? 

A  sure  trade  bringer  with  sure  profits — 
that's  the  line  that  thousands  of  druggists  and 
stationers  are  looking  for  these  days. 

Are  you  one  of  these  thousands? 

If  you  are,  what  do  you  think  of  these 
specifications : 

StocK — Clean  and  easily  handled. 
Appearance — Unusually  attractive. 
Display — Unlimited  opportunity. 
Demand — Every  man,  woman  and  child. 
Cost — A  very  few  dollars. 
RisK — Practically  none,  for    the    greater 
part  of  unsold  stock  is  returnable. 

There's  only  one  line  with  all  these  recom- 
mendations— 

Periodicals 

Worth  an  inquiry,  isn't  it?  Ask  us  for 
directions  how  to  start  a  news  department 
without  adding  to  your  present  expense. 

TKe  American  News  Company 

9-15  ParK   Place,  -  -  New  YorK 


IS 


BOOKSELLER     AND    STATIONER 


Paul  E.  Wirt 
Fountain  Pen 

Is  easily  the  BEST  oft  the  market. 
The  result  of  30  years'  experience 
In  100  styles  for  any  hand  always 
ready.  The  Gold  Pen  is  the  best  that 
can  be  made  Retails  from  $1.50, 
$2.00,  $2.50  and  up.     "Get  the  Best." 


r 


m 


Sole  Canadian  Agents: 

BROWN  BROS.,  Limited 

51-53  Wellington  St.  W.      -      Toronto 


There's  satisfaction  in  handling  a  line  of  goods  tha1 
has  been  tested  and  has  "made  good." 

DAVIDS' 

CELEBRATED  INKS 

will  meet  all  your  requirement.  Keep  a  liberal  stock 
of  OUR  Writing,  Copying,  Marking.Show  Card  and 
Indelible  Inks.  We  also  make  Mucilage,  Paste, 
Sealing  Wax  and   Letterine. 

MADE  BY 

THADDEUS  DAVIDS  COMPANY 

NEW  YORK 
Established  1825 

Canadian 

Agents, 

TORONTO 


Brown 
Bros.  Ltd. 


"Sports"  Playing  Cards 


The  Best    ^ 
Value 
in   (he 
Market 

One 

of 

Many 

Varieties 


Leaders  in 
a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards— Made 

in  Canada— Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Coated  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    The   Union    ( ard    and    Paper  Company,  Vontreal 


BOOKSELLER  AND  STATIONER 


1820 


1911 


HERRIOT  HILL  FACTORY,  GLASGOW 

Messrs.  Collins  have  pleasure  in  calling  the  attention  of  their  Canadian 
Clients  to  the  SPACIOUS  SHOWROOMS  recently  reorganized  in  con- 
nection  with    their    LONDON   and  GLASGOW   warehouses. 

All  the  many  specialties  in  Stationery  and  Books  which  are  associated 
with  the  name  of  Collins  are  fully  on  view,  and  to  those  visiting  Eng- 
land for  the  Coronation  we  extend  our  hospitality. 

DEPARTMENTS 


Educational 

Dictionaries, 
Atlases, 
School  Books. 


PUBLISHING 

"Clear  Type  Press"  Editions 

Bibles,  Prayer  and  Hymns, 
Testaments. 


Fiction 

Pocket  Editions, 
Reward  Books. 


MANUFACTURED  STATIONERY 


Account  Books, 
Memo.  Books, 
Letter  Books. 


Scribblers — the  famous  series 

with  coloured  covers  by 

well-known  artists. 


Crown  Parchment  and 
other  famous  Water- 
marked Note  Papers. 


LEATHER  AND  MISCELLANEOUS  GOODS 


Tourist  Cases, 
Autograph  Albums. 


Tags- 
Manilla  and  Linen. 


William  Collins,  Sons  &  Co.,  Ltd. 


144,  Cathedral  Street, 


Glasgow,  SCOTLAND 


and 


Bridewell  Place,  New  Bridge  St.. 
London,  ENGLAND 


Bookseller  and  stationer 


Standard 
Quality 


Look  for  NAME 
and  TRADE  MARK 
Nona  Genuine 
Without 


CORONATION    POSTCARDS 

Will    be    found    worthy  of    the    Great    Event  which  is  interesting  the  entire   world. 

DICKENS'    PUBLICATIONS 

in  connection  with   the 

CHARLES    DICKENS'    CENTENARY 

Will  be   in  demand  throughout  the  year,    v 

CALENDARS 

Comprise  a  Large   Variety  of  New  and  Beautiful   Designs. 

POSTCARDS 

Splendid  New  Addition  of  Popular  Subjects  for  all  seasons. 

Christmas  Cards,  Auto  Stationery 
and   Birthday  Cards 

The  New  Collection  is  unparalleled  for  Artistic  Excellence. 

JUVENILES,  TOY  and  GIFT  BOOKS 

A  Large  Collection  of  Popular  Subjects. 

PICTURES 

Etchings,  Engravings,  Photogravures,  Photochromes  and  Facsimiles. 

A  Large  and  Varied  Line  of    Artistic  and  Attractive  Subjects. 

Special  attention  is  directed  to  our  New  Dickens'  Pictures. 
Descriptive    Lists    Sent   Upon    Application. 

Raphael  Tuck  C&  Sons  Co.,  Ltd. 

9-17  ST.  ANTOINE  STREET,  MONTREAL 


LONDON 


PARIS 


BERLIN 


CAPETOWN 


NEW  YORK 


BOOKSELLER     AND     STATIONER 


Daughter  am  iin  my 

""**  MOT  HE  It  \S  HOVSE , 
BIT   MISTRESS  IN 
MV  OWN  ' 


pOMJNlO^ 


THE  MOTHF.U.  OK  NATIONS 


"OUR  GREAT  DOMINION" 
"THE  UNITED  KINGDOM" 


(COPYRIGHTED) 


Two  of  our  new  School  Blanks  for  this  season. 
They  are  most  valuable  Practice  Books,  as  they 
contain  in  a  concise  form  on  the  back  of  each  a 
veritable  encyclopaedia  of  the  most  useful  informa- 
tion in  regard  to  Canada  and  the  British  Empire. 

They  will  have  an  enormous  sale. 
.    JVe  have  them  protected  by  copyright. 
Our  travellers  are  now  showing  them. 


PAPER  MILLS 
AT  ST.  CATHARINES 


W.  J.  GAGE  <&  CO.,  Limited 

MANUFACTURING    STATIONERS 

TORONTO,   ONT. 


BOOKSELLER    AND     STATIONER 


CASH  BOXES 


A  ND 


Stationers'    Tin    Ware 

OF     UNEXCELLED     WORKMANSHIP 

H.  KdriENSTEIN, 

394  HUDSON  STREET 

ESTABLISHED  1893  NEW  YORK 

CATALOGUE   UPON    REQUEST 


HIGGINS' 
TAURINE   MUCILAGE 


T 


>HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  productin  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  othermucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
end  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS'  AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.   HIGGINS   &    CO.,  Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


National  B 


LANK 
OOKS 


TRADE 


MARK 


It  is  now  possible  to  secure  from  regular 
stock  blank  books  with  every  imaginable  com- 
bination of  rulings.  These  books  are  sub- 
stantially bound  in  American  Russia  backs 
and    corners,    with    black    cloth    sides. 

There  are  few  offices  where  some  of  these 
columnar  books  would  not  be  a  regular  addi- 
tion, if  the  office  men  were  only  familiar  with 
the  extent  and  variety  of  the  rulings.  Some 
stationers  find  it  quite  profitable  to  have  a 
man  visit  the  various  large  concerns  in  their 
locality  and  show  a  line  of  the  National 
Columnar    books. 

We  shall  be  glad  to  furnish  any  cuts  or 
sample  pages  of  rulings  to  help  along  the 
good   work. 

If  you  are  not  carrying  these  books  in 
stock,  send  us  an  order  for  a  sample  assort- 
ment   of   the    various   sizes   and    rulings. 


National  Blank  Book  Co. 

HOLYOKE  MASSACHUSETTS 


Profit  in  Toys 

The  store  that  carries  a  line 
of  Toys  attracts  the  most 
profitable  trade — the  family 
trade. 

Why  Not 
Investigate  ? 

Send  for  a  free  sample  copy 
of  "PLAYTHINGS,"  the 
trade  journal  that  tells  all 
about  toys,  dolls,  games 
and  juvenile  sporting  goods. 

McCready    Publishing    Co. 

118  East  28th  Street  New  York 


poofegeiler  anb  Stationer 


anb  Office  (Equipment  journal 


A  monthly  newspaper  devoted  to  the  interests 
of    the    Bookselling  ]and    Stationery   Trades 


Subscription:     One  Dollar  a  Year 
Single  copies  * :        :      Ten  Cents 


Vol.  XXVII 


TORONTO.  CANADA,  APRIL,    1911 


Editorial  Comment 

The  Annual  report  of  the  British  Publishers'  Associ- 
ation again  notes  that  there  have  been  during  the  year 
past  no  breaches  of  the  Net  Book  Agreement  on  the  part 
of  the  booksellers,  a  splendid  example  of  trade  solidarity. 

•  •    • 

The  record  of  United  States  book  publication  for 
January  last  shows  that  a  total  of  519  works  were 
brought  out  that  month.  Of  these  480  were  entirely  new 
books.  In  February  923  books  were  published,  of  which 
841  were  new  works. 

•  •    * 

The  China  Famine  Relief  Committee  have  asked  the 
editors  of  all  the  paper  published  in  the  Dominion  to 
co-operate  in  securing  help  for  the  famine-stricken  people 
in  the  Provinces  of  Anhui  and  Kiangsu,  China,  where 
nearly  3,000,000  of  the  population  are  destitute.  S.  J. 
Moore,  445  King  Street  West,  Toronto,  will  receive  and 
acknowledge  all  contributions. 

•  •    • 

The  following  are  a  couple  of  booksellers'  ads.  which 
have  appeared  within  the  past  few  days  in  the  Ontario 
press.  Of  course  the  localities  are  omitted  :— "Let  your 
hens  lay— Nest  eggs  and  oyster  shell  at  Wray's  Book- 
store ;"  "New  wall  paper— You  will  make  a  mistake  if 
you  don't  see  our  line  of  beautiful  designs,  low  prices  — 
Davis'  Book  Store.    Eggs  and  butter  taken." 

•  •    • 

Toronto  Board  of  Trade  men  are  reported  as  seeking 
an  amendment  to  the  law  so  that  a  man  selling  a  store 
stock,  en  bloc,  would  be  compelled  to  take  an  affidavit, 
giving  all  the  details  of  the  credit  accounts  to  the  pur- 
chaser, and  rendering  him  liable  to  arrest  in  any  part  of 
Canada  in  the  event  of  falsification.  This  would  be  good 
legislation,  and  it  is  expected  Hon.  Mr.  Foy,  Attorney- 
General  of  Ontario,  will  give  it  sympathetic  consideration. 

•  •    • 

The  Ottawa  Government  have  published  a  memoran- 
dum giving  the  heads  of  the  proposed  Canadian  copyright 
hill.  While  it  may  yet  be  too  early  to  make  comment 
on  the  new  measure,  on  the  surface  it  looks  as  if  the  act 
will  give  somewhat  of  a  preference  to  British  authors 
and  publishers,  and,  as  well,  make  it  more  difficult  for 
United  States  publishers.  The  Canadian  printing  and 
publishing  trades,   too,    seem   favorablv   considered. 


No.  3 

The  Stationers'  Proprietary  Articles  Trade  Associ- 
ation of  Great  Britain  are  forming  a  defence  league  to 
oppose  the  proposal  of  the  postmaster-general  to  supply 
the  public  with  post  cards  and  letter  cards  free,  the 
only  charge  being  for  the  stamps  printed  thereon.  Tip 
to  the  present  stamps  only  have  been  sold  by  the  post 
offices,  the  cards  and  letter  paper  being  sold  through 
the  stationery  trade.  The  new  departure,  it  is  said, 
will  work  havoc  with  the  trade. 

*  •    • 

One  of  Bookseller  and  Stationer's  subscription  men 
states  that  a  certain  wall  paper  merchant  in  an  Ontario 
town  he  visited  recently  will  lose  the  sale  of  a  good 
order  for  wall  paper  this  year.  A  storekeeper  handling 
some  other  lines  of  goods  bought  wall  paper  from  this 
merchant  for  several  years,  but  he  says  the  wall  paper 
dealer  has  never  bought  a  cent's  worth  of  goods  from 
him.  So  this  year  he  will  send  to  Toronto  for  his  paper. 
This  incident  shows  the  importance  of  merchants  being 
fair  to  each  other.  Let  the  wall  paper  man  wake  up  ; 
the  order  may   yet  be  landed. 

•  •    • 

Fighting  the  Express   Tariff  on   Books. 

The  value  and  importance  of  trade  associations  are 
strikingly  shown  by  the  action  of  the  Book  Publishers' 
Section  of  the  Toronto  Board  of  Trade  in  their  apposition 
to  the  new  express  rates  on  books.  Without  their  organi- 
zation they  could  do  absolutely  nothing  as  otherwise  the 
publishers  would  have  acted  individually  or  at  best  as  a 
body  of  individuals.  As  it  is  the  Publishers'  Section  of 
the  Board  of  Trade  being  an  existing  organization  they 
were  in  a  position  to  fight  the  new  tariff  immediately  it 
was  enforced.  On  another  page  of  this  issue  is  a  report 
of  the  proceedings  so  far. 

The  Express  Companies  Association  have  cut  out  the 
old  prepaid  book  express  rate  of  eight  cents  a  pound,  ex- 
cept for  parcels  of  books  coming  within  a  five-pound 
limit.  The  only  ostensible  reason  seen  for  this  being 
their  intention  to  force  shippers  into  using  the  ordinary 
merchandise  rate.  While  the  publishers  will  to  some 
great  extent  feel  this  imposition  the  greater  part  of  the 
burden  will  rest  on  the  booksellers,  as  they  will  have  to 
pay  the  increased  rate  in  some  form  or  other.  II  may 
not  hurt  the  Ontario  booksellers  very  much,  but  it  is 
likely  to  be  a  serious  imposition  to  the  trade  in  the 
West,    for     unless   book  prices     are    increased    the    Western 


8 


BOOKSELLER     AND     STATIONER 


bookseller  will  find  that  his  margin  of  profit  already 
small  will  be  almost  completely  wiped  out  as  a  result  of 
these  new   rates. 

The  last  word  is  yet  to  be  said,  however,  and  the 
Railway    Commission   have   granted   a   hearing   to  consider 

the  whole  question. 

■    >    • 

A  Ycmnr  but  Vigorous  Association. 

The  booksellers  and  stationers  of  Alberta  have  formed 
an  association  to  promote  their  own  and  the  interests  of 
the  trade,  as  well  as  seeking  to  secure  a  friendly  co-opera- 
tion among  all  the  members  of  the  trade  in  that  province. 
Already  they  have  taken  up  some  matters  of  pressing 
importance  the  early  publication  by  the  Government  of 
the  text-book  and  school  book  lists  and  the  question  of 
some  publishers  restricting  their  output  to  some  firm  in 
the  middle  west,  thus  causing  delay  in  delivery  of  orders. 
No  doubt  the  unanimous  wish  of  the  Alberta  booksellers 
will  receive  consideration  when  the  matters  discussed  at 
the  recent  convention  are  presented  to  the  Governmeeut 
and  the  publishers,  and  thus  the  coming  together  of  the 
trade  will  receive  an  impulse  and  impetus  which  will  be 
beneficial  not  only  to  the  members  of  the  association,  but 
to  the  whole  trade  in  the  West. 

The  officers  of  the  new  association  are  the  very  back- 
bone of  the  trade  in  Alberta,  and  there  can  be  no  disput- 
ing the  fact  that  the  association  will  be  a  success.  Pub- 
lishers in  the  East  will  be  glad  to  accept  the  secretary's 
invitation  to  "lend  a  hand,"  and  Bookseller  and  Station- 
er, too,  will  be  pleased  to  assist.  May  the  Alberta  Book- 
sellers   and    Stationers'    Association    have    a    long   life    of 

usefulness  ahead  of  it. 

»    •    * 

A  Fling  at  the  Voting  Contest. 

The  following  is  a  "letter  to  the  editor"  which  ap- 
peared in  a  late  number  of  the  Kingston  Whig.  It  is 
such  a  true  thrust  at  the  library  voting  contest  raging  in 
a  number  of  towns  in  Ontario  that  it  is  offered  here  with- 
out   comment. 

"All's  well  that  ends  well.  It  was  not  the  case  with 
trading  stamps,  as  many  well  know.  Scheme  after  scheme 
is  thrown  before  the  people  and  fish-like  they  bite  at  the 
golden  spoon,  only  to  gel  caught  by  a  hook  hidden  be- 
neath. The  library  scheme  before  the  people  now  has  on 
it  a  charitable  face  and  will  be  a  good  thing  for  the  in- 
stitution that  gets  it  free.  It  has  a  set  valued  of  $10(1. 
Each  merchant  (1  think  twenty-live  in  all,  one  from  each 
trade)  has  to  subscribe  $40.  These;  merchants  are  chosen 
and  no  others  are  allowed  in  the  pool,  T  understand,  just 
like  the  trading  stamp  scheme.  These  merchants  (some  T 
regret  to  say,  members  of  the  Retail  Merchants'  Associ- 
ation, which  denounces  such  things)  hand  over  $1,000  for 
(lie  privilege  of  nailing  boards  on  their  brother-merchants' 
doors.  It  looks  to  me  like  gambling,  and  should  he  put 
down  as  unlawful.  Why  not  give  half,  or  $500,  to  several 
institutions  and  help  Kingston?  Most  of  these  merchants 
shout,  "Boost  Kingston,"  "Ring  up  Kingston,"  "Be 
loyal  and  buy  at  home."  1  notice  in  a  late  issue  thai  a 
gentleman  gave  forty  volumes,  worth  about  $511,  to  the  fire- 


men. There  is  no  need  to  resort  to  schemes  where  one  is 
benefited  and  hundreds  are  injured.  Merchants  should 
think  twice,  and  I  hope  in  future  they  will  be  more  cau- 
tions. Ff  I  am  wrong  in  any  of  my  assertions  1  am  open 
for  correction.— CITIZEN." 

•  *  * 
Beware  the  Smooth  Talker. 
Fancy  goods  dealers  throughout  Canada  would  do  well 
to  watch  out  for  get-rick-quick  schemes.  As  the  result 
of  the  visit  of  a  salesman  to  some  small  storekeepers  in 
Toronto  the  latter  declare  they  were  swindled.  The  trav- 
eler represented  himself  as  ;i  salesman  of  a  large  jewelry 
house  in  the  States,  lie  exhibited  a  fancy  silent  salesman 
containing  rings,  brooches,  pins  ami  other  jewelry,  which, 
he  claimed  were  worth  from  $4  to  $6  each.  He  offered  to 
place  one  of  these  silent  salesmen  in  stock  for  $180  for  a 
large  one  and  $90  for  a  small  one,  and  professed  that  the 
dealers  would  clear  $400  to  $500  in  profit.  Many  persons, 
mostly  women,  accepted  his  offer  and  paid  cash  or  part 
cash  and  gave  notes  for  the  balance.  Some  fancy  goods 
dealers  were  approached.  It  wms  later  discovered  that  the 
rings  were  of  brass.  Some  of  the  merchants  sold  only  $4 
or  $5  worth  and  flic  buyers  generally  returned  in  a  day 
or  so  and  demanded  their  money  back.  It  is  claimed  that 
the  notes  given  have  been  discounted  and  that  these  will 
have  to  be  met.  Dealers  in  several  outside  centres  have 
also  been  visited  by  the  same  salesman.  He  is  said  to 
have  asserted  that  his  method  of  dealing  with  the  trade 
made  it  easy  for  him  to  undersell  large  jewelry  estab- 
lishments. 

»     *     * 

Your  Brother  in  Business. 

B.  W.  Ziemann,  of  Preston,  Ontario,  Dominion  presi- 
dent of  the  Retail  Merchants'  Association,  said,  while  ad- 
dressing the  delegates  of  that  organization  at  Guelph  re- 
cently : — 

" Xo  man  can  be  honest,  ami  pay  his  honest  debts  if 
he  continues  in  a  career  of  price-cutting." 

The  president,  said  more.  He  told  the  delegates  that 
in  his  opinion  the  man  who  started,  and  kept  up,  a  price- 
cutting  war  to  secure  business,  and  who  failed,  and  who 
carried  other  and  good  men  down  in  the  wreck  with  him, 
was  only  fit  to  be  sent  to  the  City  of  Kingston  to  join 
some  of  our  bankers  in  the  penitentiary,  where,  if  any- 
where, all  men  are  equal. 

That's  the.  question — how  far  are  we  responsible  to 
each   other?      Let's  suppose   a   case: 

Suppose  you  go  into  a  district  where  another  had  gone 
before,  who  is  still  there,  and  commencing  to  reap  a  little 
return  after  his  hard  pioneer  work.  Supposes  you  see  he 
is  getting  all  the  trade  and,  commence  to  slash  down 
prices — slash  them  so  far  that  you  are  running  business 
at  a  loss.  Suppose,  you  were  not  quite  successful,  and 
your  money  went,  and  you  failed,  and,  to  continue  the 
picture,  suppose  his  money  ran  out  and  he  failed. 

Now,  you  will  agree  that  you  are  responsible  for  your 
own  cropper,  but  you  will  not  admit  that'  you  are  for 
his.  But  aren't  you?  He  was  there  first,  and  had  demon- 
strated his  ability  to  make  good.  Tt  was  that  ability 
which  started  you  down,  in  fact.  He  had.  not  counted  on 
a  hurricane  in  his  financing,  however,  and  that  was  where 
yon  came  in.     He  had  a  right  to  live. 

Legally  you  would  he  dear,  hut  morally,  -  -how  about 
that? 


Good  Seasonable  Window   Displays  Valuable   Advertising  Mediums 

Importance  of  Window  Dressing  in  Retail  Business  Rapidly  Becoming  Recognized  —  Essential 
Qualities  of  Good  Display— Originality  a  Foremost  Feature  —  Mechanical  Devices  Sometimes 
Effective. 


This  is  an  advertising  age.  Merchants  are  realizing, 
as  never  before,  the  results  that  can  be  obtained  from 
giving  publicity  to  the  goods  they  have  to  sell.  As  a 
natural  sequence,  they  have  discovered  that,  right  at  the 
front  of  their  premises,  they  have  a  publicity  medium, 
which  possesses  in  the  opinion  of  many  more  direct  ef- 
fectiveness than  any  other  form  of  advertising,  and  lends 
itself  with  greatest  facility  to  (lie  display  of  stock — 
the  store  window. 

The  store  window  is  no  longer  merely  regarded  as  a 
means  of  letting  light  into  the  interior  of  the  shop.  It 
serves   a  higher  purpose;    it    is   used   as  a   receptacle    for 


style  of  store  and  the  methods  of  the  proprietor;  and 
people  pass  by  without  paying  the  tribute  of  a  second 
glance,  unless,  indeed,  to  take  a  more  complete  inventory 
of  the  shortcomings  and  faults  so  publicly  displayed. 

The  Window  an  Advertising  Medium. 
A  great  deal  of  the  truth  of  this  has  been  brought 
home  to  booksellers  and  stationers  of  late  years  ami 
there  has  been  a  marked  improvement  in  the  style  and 
upkeep  of  the  windows.  Stores  where  once  the  windows 
were  mere  receptacles  lor  dust  and  a  heterogenous  heap 
of  articles;   distinguished,  or  extinguished,   by   small   and 


A  TORONTO  BOOKSELLERS  WINDOW  WHICH  DREW  SPLENDIDiBUSINESS. 


the  best  and  most  at  I  raet  ive  goods  that  the  store  can 
produce  ami  thereby  becomes  a  "silent  salesman"  on  a 
big  scale.  It  is  rapidly  becoming  more  than  that  and 
occupying  practically  the  same  relation  to  the  store  and 
the  business  as  the  face  bears  to  the  human  being-.  People 
are  judged  by  their  faces.  An  open  countenance  is  deem- 
ed evidence  of  a  bright  and  intelligent  mind;  the  dull 
and  repellant  countenance  is  considered  to  reflect  a  like 
condition  within  and  the  possessor  is  generally  shunned 
on  that  account.  It  is  getting  to  be  largely  the  same 
with  the  store  window.  A  bright,  attractive  or  original  win- 
dow is. accepted  as  a  guarantee  thai  like  conditions  pre- 
vail within  the  store  and  people  feel  a  natural  impulse 
and  a  desire  to  deal  there.  A  slipshod,  poorly  arranged 
and    commonplace    window   is    likewise    felt    to    reflect    the 


dusty  panes;  obscured  from  view  by  a  rampart  of  boxes 
and  miscellaneous  articles,  erected  for  the  ostensible  pur- 
pose of  keeping  people  from  seeing  what  was  in  the 
windows;  we  now  see  large  window  spaces,  with  plate 
glass,  solid  background  and  the  appliances  necessary  for 
effective  display.  The  store  front  is  always  an  adver- 
tisement; either  a  bad  one  or  a  good  one.  It  is  gratify- 
ing to  note  the  tendency  in  the  trade  to  convert  all 
store  fronts  into  good   advertisements. 

Window  dressing  is  an  art.  Each  display  must  tell 
a  story  without  words.  It  must  attract  the  passerby, 
interest  him  in  the  goods  shown  and  impress  on  him  the 
value  of  each  article.  The  field  is  limitless  in  scope  and 
the  competition  extremely  keen.  Consequently  it  is  dif- 
ficult  to  avoid  hackneyed   styles;  originality  is  becoming 


10 


BOOKSELLER    AND    STATIONER 


the  quality  to  be  striven  after.  At  the  same  time,  to  be 
truly  effective,  a  window  display  must  have  in  addition 
to  some  unique  feature  direct   selling  power. 

The  points  to  be  borne  in  mind,  then,  in  dressing  a 
store  window  can  be  summarized  as  follows: 

1.  Make  the'  display  attractive  and  pleasing  to  the 
eye. 

2.  Originate  some  feature  out  of  the  ordinary,  which 
will    arrest    attention. 

3.  Give    the    display    real    selling   power. 

The  first  essential  is  the  easiest  to  obtain.  The  display 
of  a  little  artistic  discernment  will  enable  the  window 
dresser  to  conceive  and  carry  out  an  arrangement  which 
will  please  the  eye;  it  is  not  necessary,  then,  to  dwell 
on  this  phase  of  the  question. 

Strive  for  Originality. 

Real  originality  is  the  hardest  quality  of  all  to  achieve. 
It  requires  a  considerable  fund  of  resources  and  ingenuity 
and    a    lively    appreciation    of   the    selling   points   of   the 


and  perhaps  amuse  the  passing  throng,  if  he  were  not  sure 
lie  would  reap  some  tangible  returns  therefrom.  The  one 
meat  point  to  consider,  then,  is  to  give  each  window 
display  a  distinct  salesmaking  value.  This  can  best  be 
done  by  forcibly  showing  the  value  of  certain  articles. 

The  Seasonable  Display. 

It  is  true  that  windows  will  frequently  possess  a  cer- 
tain degree  of  selling  power,  even  when  they  lack  any  real 
attractiveness,  and  show  not  the  slightest  vestige  of 
originality.  This  is  an  outcome  of  the  fact  that  at  cer- 
tain seasons  of  the  year,  certain  goods  need  only  to  be 
shown  to  have  selling  power.  Of  course,  the  more  at- 
tractive and  original  the  display,  the  greater  the  selling 
power. 

The  importance  of  the  shop  window  is  so  fully  realized 
nowadays  that  many  expedients  are  resorted  to  for  the 
purpose  of  obtaining  more  front  space. 

An  Ingenious  Mechanical  Device. 

Ingenuity  is  a  telling  quality  in  window  dressing.  The 
man  who  can  design  a  window  that  possesses  the  quality 


MECHANICAL    WINDOW    TRIM    WHICH    STOPPED    THE    PASSER-BY 


goods  shown,  to  evolve  a  display,  which  could  be  classed 
as  "distinctly  new." 

Mechanical  devices  are  much  in  vogue  at  present. 
Anything  that  moves  is  bound  to  attract  the  attention 
of  passersby.  People  will  linger  to  watch  a  water-wheel 
turning,  or  a  chain  running  on  a  pulley,  or  some  equally 
simple  mechanical  movement.  Effective  displays  of  this 
nature  have  been  originated  and  constructed  in  many 
Canadian  retail  stores.  One  of  them  is  shown  with  this 
article.  A  large  increase  in  sales  during  the  Christmas 
season  was  imputed  to  this  unusually  effective  window 
advertisement. 

Originality  can  be  achieved  in  the  simplest  of  details, 
in  the  arrangement  of  the  goods,  or  in  the  underlying  idea 
of  the  display.  There  is  no  limit  to  the  field  of  the  seeker 
after  originality,  and  to  win  success  in  this  respect  is 
to  go  a  long  way  toward  becoming  a  very  successful  win- 
dow dresser. 

The  primary  object  of  a  window  display  is,  of  course. 
to  help  sell  goods.  Attractiveness  and  originality  are 
valuable  only  through  the  bearing  they  have  on  this  all 
important  phase.  A  merchant  would  not  care  to  go  to 
the   trouble   of  arranging  displays    which    would   please 


of  being  unique  and  ingenious  can  rest  assured  that  the 
public  will  take  note  of  his  efforts.  Mechanical  devices 
have  been  used  with  unvarying  success  in  window  displays 
and  certainly  none  have  ever  eclipsed  the  "roller  coaster" 
constructed  by  Frank  Jordan  for  A.  H.  Gingerich,  Wood- 
stock. 

This  miniature  scenic  railway  created  a  very  good  im- 
pression. It  was  put  in  the  window  a  week  before 
Christmas  and  from  the  very  start  drew  much  attention. 
Crowds  of  people  stood  at  the  window  from  morning  to 
night.  Mr.  Gingerich  said  about  it  :  "The  advertising 
we  got  from  the  scenic  railway  was  much  more  than  the 
cost  of  the  article.  People  came  into  our  store  that  we 
had  not  seen  before." 

The  railway  was  made  by  Mr.  Jordan  in  his  spare 
time,  starting  about  eight  weeks  before'  it  was  ready  to 
place  in  the  window.  The  incline  was  at  the  back  of  the 
window,  about  three  feet  high.  The  car  was  made  in  the 
shape  of  an  auto  with  steering  apparatus  and  a  toy  man. 
The  car  started  slowly  and  made  four  sharp  turns,  car- 
ried by  its  own  momentum.  It  was  then  taken  up  grade 
by  an  ingenious  electrically  driven  belt  The  car  ran  as 
long  as   12  and   14  hours  a  day  without  a  stop. 


BOOKSELLER    AND     STATIONER 


11 


Interesting  Canadian   Trade    Items 

Voting  Contest  Again  to  the  Fore — St.  Thomas 
School  Supplies'  Contracts — Retirement  of  West- 
ern Stationer  —  Toronto  Traders  Help  Local 
Board  of  Trade. 


Voting  Contest  Takes  New  Form. 

Brockville,  April  15. — The  "voting  contest"  scheme 
has  struck  this  town.  It  has  taken  a  new  form,  however. 
Instead  of  a  library  of  books,  a  "handsome  8-day  clock, 
valued  at  $25,"  is  to  be  given  by  vote  to  the  church, 
school,  hospital,  lodge,  club,  society  or  organization  in 
Brockville  or  vicinity  securing  the  largest  number  of 
votes.  The  "votes"  are  secured  by  cash  purchases  of 
25  cents  and  over  from  a  selected  list  of  merchants,  each 
25  cents  spent  being  worth  25  votes.  The  contest  will 
close  May  31.  It  is  to  be  hoped  that  booksellers  will 
keep  out  of  these  schemes  now  that  the  promoters  have 
changed  the  prizes  from  books  to  clocks. 

Contracts  Awarded  for  School  Supplies. 

St.  Thomas,  April  15. — The  lowest  tenderer  in  every 
case  was  awarded  the  contracts  for  the  supplies  required 
by  the  school  board  here.  The  tenders  were  asked  for 
the  supplies  in  six  parts,  and  C.  R.  Gundy  received  the 
contract  for  parts  1,  4  and  5,  the  total  amount  of  his 
tenders  for  these  being  $1,119.92.  W.  W.  Taylor  received 
the  tender  for  parts  2,  3  and  6,  the  amount  of  his  tender 
being  $644.75.  The  total  value  of  the  tenders  is  $1,765.67. 
The  estimated  cost  of  the  supplies  was  $1,800. 

The  figures  received  for  the  different  parts  are  as  fol- 
lows: Part  1 — Books,  foolscap,  blotters,  C.  R.  Gundy, 
$971.77;  part  2 — pens,  pencils,  seals,  stars,  etc.,  W.  W. 
Taylor,  $544.60;  part  3 — Cardboard,  cutting  and  folding 
paper,  Taylor,  $48.50;  part  4 — brushes,  chalk,  scissors,, 
Gundy,  $129.10;  part  5 — scrap,  cutting  books,  Bristol, 
Gundy,  $19.05;  part  6 — maps,  globes,  etc.,  Taylor,  $51.65. 

Winnipeg   Stationer   Retires. 

Winnipeg,  April  15.  — ■  Robert  D.  Richardson,  the 
founder,  in  1876,  of  the  stationery  business  here  bearing 
his  name  (now  Richardson  &  Bishop,  Ltd.)  has  severed  his 
connection  with  the  company,  and  W.  A.  Bishop,  who  has 
been  associated  with  Mr.  Richardson  for  thirty-one  years 
practically,  becomes  sole  owner.  Mr.,  Mrs.  and  Master 
Rex  Richardson  have  gone  for  four  or  six  months'  tour 
through  Europe,  and  on  the  eve  of  their  leaving  Mr. 
Richardson  was  presented  by  Mr.  Bishop  with  a  handsome 
gold  striker  watch,  engraved  on  inside:  "Presented  to  Mr. 
Robert  D.  Richardson  after  thirty-one  years'  business 
association.  March  9,  1911."  The  staff  also  gave  Mr. 
Richardson  a  handsome  traveling  bag,  and  Mrs.  Richard- 
son a  seal  leather  hand  satchel.  Mr.  Richardson,  in 
thanking  the  donors,  spoke  very  kindly  of  the  long  as- 
sociation with  Mr.  Bishop,  looking  upon  him  more  as  a 
brother  than  a  partner.  During  all  these  years  there  had 
been  no  friction,  and  he  wished  Mr.  Bishop  every  success 
in  his  enlarged  sphere. 

Adding   a  Thousand   Members   in   Ten   Days. 

Toronto,  April  15. — Some  thirty-five  members  of  the 
Membership  Committee  of  the  Toronto  Board  of  Trade 
met  the  other  evening,  under  the  Presidency  of  W.  P. 
Gundy,  of  W.  J.  Gage  &  Co.,  chairman  of  the  committee. 
and  R.  S.  Gourlay,  president  of  the  board,  to  discuss 
methods  by  which  the  usefulness  of  the  board  might  be 
enhanced  and  its  representative  character  improved  upon. 
Up  to  the  beginning  of  April  the  membership  roll  com- 


prised about  fifteen  hundred  names.  Large  as  this  num- 
ber may  appear,  it  was  thought  that  it  might  be  advan- 
tageously added  to  and  brought,  up  to  a  norma]  strength 
of  twenty-five  hundred.  With  this  object  in  mind,  i! 
was  decided  that  a  sudden,  systematic  and  comprehensive 
campaign  be  inaugurated  to  add  1,000  new  names  to  the 
list.  Already  the  required  number  has  been  reached.  S. 
B.  Gundy,  of  Henry  Frowdc,  was  captain  of  the  section 
devoted  to  bringing  in  new  booksellers,  printers,  etc. 

Beware  of  Itinerant  Agents. 

Lindsay,  April  8.— A  correspondent  of  The  Warder  in 
a  letter  to  the  editor  of  that  paper  writes  :  "Will  you 
kindly  give  a  note  of  warning  to  the  few  uncautious  re- 
sidents of  this  and  other  communities  who  are  liable  at 
this  season  to  become  afflicted  by  the  "something  for 
nothing"  agents  who  float  from  house  to  house  with 
"sample  books"  taking  orders  for  wall  papers,  stationery 
and  other  domestic  requirements.  These  tax-free  itiner- 
ants usually  pose  as  "all-round  decorators,"  whose  chief 
capital  is  cheek  and  the  love  of  "booze."  They  boast  of 
taking  orders  for  business  men  and  hotels  and  are  anxious 
of  disposing  "up-to-date  goods"  and  "surplus  stock"  at 
about  half  price. 

"Surely  the  reputable  business  houses  of  Lindsay  can 
furnish  on  request  of  the  most  fastidious  bargain  hunter, 
opportunities  for  cut  prices  in  all  seasonable  goods  as  may 
be  evidenced  by  the  advertisements  in  our  local  papers. 
The  thoughtless  and  non-readers  of  your  town  papers  are 
the  very  ones  likely  to  be  imposed  upon  by  these  commer- 
cial tramps  and  too  frequently  misrepresent  their  neigh- 
bor's efforts  to  "'live  and  let  live,"  who  can  and  do  when- 
ever given  an  opportunity  to  compete  for  the  supply  of 
honest  goods,  down  the  city  prices  and  the  agents'  beguil- 
ing quotations." 

Gossip  of  the  Trade. 

Basil  Reid  is  offering  a  whole  or  part  interest  in  his 
branch  bookstore  on  Somerset  Street,  Ottawa. 

N.  W.  E.  King  had  an  auction  sale  of  his  books,  bibles, 
chinaware,  leather  goods,  picture  frames  and  toys  in  his 
store  at  Barrie  the  first  week  in  April  in  order  to  make 
a  transfer  of  his  business. 

Messrs.  Pearson,  the  Calgary  booksellers,  have  .just 
published  some  artistic  and  interesting  postcards  of  Cal- 
gary and  the  district  which  should  be  a  valuable  publicity 
feature. 

McLean's  Bookstore,  at  New  Glasgow,  N.S.,  has 
started  a  "Citizen's  Lending  Library"  in  which  persons 
bv  paving  for  one  book  can  get  the  opportunity  to  read 
all  the  latest  fiction  at  small  cost. 

A.  T  Chanman,  the  Montreal  bookseller,  delivered  an 
interesting  paper  on  "Oliver  Goldsmith"  before  the  Young 
People's  Societv  of  the  Presbyterian  Church  at  Montreal 
West  during  the  closing  davs  of  March 

W.   J.   Stephenson,   of  Edmonton,  and  formerly  of  We- 
taskiwin.    Alta  .   has   taken   an   interest   in   the  Gaetz-Cor- 
nett  Drue;     and     Book     Co.   business    at    Red   Peer.    Mr 
Stenhenson     and    his    wife   are     popularly  known   in   Red 
Peer,  where  their  familv  connections  live. 

Henrv  Latter,  stationer,  of  IS  Hospital  Street,  Mont- 
real, is  the  promoter  of  a  novel  association,  and  for  the 
nast  two  months  has  been  working  for  its  organization. 
Several  vears  ago,  while  a  student  at  Toronto  T'niversitv, 
Mr.  Latter  had  occasion  to  call  for  skin  for  his  own  bodv 
Two  rnonths  n B:o  he  broached  his  proposal  of  forming  an 
ncsoc'at'riri  of  heaPhv.  vigorous  men  who  will  agree  to 
furnish  sVin  fnr  grafting  operations  to  the  medical  men  of 
thP  Montreal  Heneral  and  Roval  Victoria  Hospitals,  and 
received  thc'r  hpartv  a^oroval.  Thirty  of  the  members 
recentlv  offered  themselves  for  an  operation 


Canadian  Book  Publishers  Wage  Campaign  Against  New  Express  Rates 

Old  Prepaid  Book  Express  Tariff  Wiped  Out— Parcels  Limited  to  Five  Pounds  —  General  Mer- 
chandise Rates  to  Apply,  on  Book  Shipments— Hard  on  Retail  Booksellers— The  Railway  Commis- 
sion to  Investigate. 


Toronto,  April  18.— There  was  an  important  meeting 
of  the  Hook  Publishers'  Section  of  the  Hoard  of  Trade 
held  to-day  to  further  consider  the  question  of  the  ex- 
press companies  enforcing  their  new  tariff  limiting  the 
size  of  a  parcel  of  books  to  five  pounds.  The  statement 
was  made  that  the  Hoard  of  Railway  Commissioners  will 
grant  a  hearing  of  this  question  on  the  24th  instant. 

It  will  be  remembered  that  last  year  the  express 
companies  brought  in  a  new  schedule  of  rates  which  the 
Railway  Commission  would  not  allow  because  sufficient 
notice  had  not  been  given  of  the  contemplated  change.  On 
March  1st  last,  however,  the  express  companies  brought 
into  force  their  new  tariff.  The  section  relating  to  the 
carrying  of  books  being  regarded  as  an  imposition,  a 
meeting  of  the  Hook  Publishers'  section  of  the  Board  of 
Trade  was  called  and  an  application  was  sent  to  the 
Board  of  Railway  Commissioners  asking  for  revision  of 
that  part  of  section  "D"  of  the  express  classification 
complained  of.  A  committee  consisting  of  S.  B.  Grundy, 
of  Henry  Frowde,  and  Henry  Brophey,  of  the  Toronto 
News   Co.,   was   also   appointed   to  look   after   the   matter. 

For  many  years  book  publishers  and  distributors  in 
Canada  have  been  allowed  to  ship  books  by  express  to 
any  part  of  Canada  at  the  rate  of  8c.  per  pound,  without 
limitation  upon  the  weight  of  any,  package.  In  considera- 
tion of  this  special  rate,  the  express  companies  were 
allowed  to  limit  their  liability  to  $1(1  for  any  one  pack- 
age, this  being  without  objection  on  the  part  of  the  book 
publishers.  This  flat  rate  of  8c.  per  pound  was  created 
when  the  postal  rate  for  book  post  was  advanced  from 
1c.  per  pound  to  8c.  per  pound.  Since  that  time  when- 
ever possible,  the  shipment  of  books  in  Canada  has  been 
made  by  express. 

Under  section  "D"  of  the  express  classification  which 
came  into  force  on  March  1,  last,  the  rate  of  lc.  for  each 
2  ounces  or  fraction  thereof  with  stated  minimum  charge 
is  provided  in  respect  of  printed  books  and  other  articles 
named  in  paragraph  fi  of  section  "D"  but  under  para- 
graph 2  of  that  section,  each  shipment  is  limited  to  5 
pounds  in  weight,  except  single  books  which  are  limited 
to  10  pounds  in  weight. 

The  chief  complaint  is  the  injustice  entailed  in  the 
clause  which  provides  that  each  package  must  be  limited 
to  5  pounds  in  weight.  Hitherto  there  has  been  no 
limit  in  weight  of  packages  which  could  be  shipped  at  8c. 
per  pound  and  packages  weighing  2f>  pounds  and  over 
have  frequently  been  shipped  Under  the  new  regulations 
the  penalty  upon  the  publisher  and  retailer  imposed  by 
the  express  company  for  taking  advantage  of  the  lc  per 
2  ounce  rate,  is  so  great  and  so  burdensome  as  to  be 
almost  unbearable  and  must  drive  the  publishers  to  use 
the  regular  merchandise  rate  Under  the  old  regulation 
the  cost  of  preparing  a  package  of  25  books  for  shipment 
was  8£c,  while  under  the  new  regulations  the  same  par- 
eel   would   cost    31  \c    to  get  ready,   or  an   increase  of  23c 

A  bookseller  orders  books  from  the  publisher  which 
weigh  23}  pounds;  in  order  to  pack  these  into  one  parcel 
it  takes  1  \  pounds  of  paper.  The  same  hooks  divided  so 
that  the  packages,  including  each  wrapper,  do  not  exceed 
f>  pounds  in  weight,  would  take  5.'.  pounds  of  paper,  there- 
by making  an  excess  in  paper  weight  of  3?  pounds  This 
excess  of  paper  costs  the  publisher  Cjc  and  excess  string 
,'.c  and  the  retailer  is  obliged  to  pay  30c  additional 
transportation  on  this  3?  extra  pounds  of  paper.  The 
greater  number  of  packages  also  involves  more  labor  and 


it  practically  means  that  at  least  one  more  shipper  would 
have  to  be  employed  by  each  publishing  house. 

The  cost  of  transportation  is  one  that  is  invariably 
borne  by  the  retailer  and  it  is  evident  that  on  a  moderate 
shipment  he  will  be  required  to  pay  from  20  to  30  cents 
for  transporting  wrapping  paper  alone.  Further,  the  cost 
to  the  express  companies  is  increased.  They  must  handle 
from  five  to  nine  packages  when  one  would  suffice,  neces- 
sarily entailing  more  clerical  work  and  more  manual  work 
than  under  the  old  regulations.  When  these  things  are 
considered,  it  is  plain  that  the  intention  of  the  express 
companies  in  inaugurating  these  new  rates  is  to  force  the 
publishers  into  using  general  merchandise  rates.  In  which 
event,  the  price  of  books,  particularly  in  the  Western 
provinces,  will  necessarily  be  increased. 

The   Express   Companies'   Position. 

The  Express  Traffic  Association's  reply  to  the  Publish- 
ers' application  is  that  the  limitation  of  5  pounds  is 
reasonable  and  proper  and  takes  the  place  of  the  limit 
which,  in  the  old  classification  was  fixed  at  $10  in  value. 
They  also  say  that  the  intention  of  the  5  pounds  limit 
is  that  no  complete  shipment  from  one  shipper  to  one 
consignee  shall  exceed  5  pounds  in  weight  or  10  pounds 
for  a  single  book,  with  a  liability  not  exceeding  $10  for 
the  whole  shipment.  They  contend  that  section  "D"  is 
no  longer  necessary,  that  it  is  unfair  and  discriminatory 
against  the  shippers  of  ordinary"  merchandise.  A  five- 
pound  parcel  of  books,  under  section  "D"  if  shipped  from 
Toronto  to  Vancouver  at  8c.  per  pound  would  cost  40 
cents,  whereas  a  5-pound  parcel  of  dry  goods  would  cost 
eighty  cents. 

They  also  state  that  the  conditions  contained  in  sec- 
tion "D"  are  not  intended  to  compel  shippers  to  divide 
large  parcels  into  several  small  ones,  but  have  the  object 
of  making  this  special  rate  apply  only  to  single  small 
shipments  not  exceeding  5  pounds  each.  The  Association 
do  not  consider  the"  rates  which  they  receive  under  s-che- 
dule  "D"  to  be  remunerative  and  prefer  to  withdraw  the 
whole  schedule,  as  a  continuance  of  section  "D"  leads  to 
dispute  and  uncertainty  as  to  the  amount  to  be  charged 
upon  packages  either  as  ordinary  merchandise  or  under 
section  "D." 

The  Publishers'  Reply. 

To  this  answer  to  their  application,  the  publishers 
make  reply  that  the  position  which  the  express  associa- 
tion takes  is  untenable  because  the  present  limitation  of 
five  pounds  cannot  in  any  way  be  said  to  take  the  place 
of  the  limit  of  $10  value  fixed  by  the  old  classification. 
The  limitation  of  value  was  never  intended  to  mean  that 
only  parcels  of  a  value  not  exceeding  $10  could  be  shipped 
according  to  these  rates.  The  fact  is  the  liability  of  the 
express  company  for  any  one  parcel  shipped  according  to 
the  old  rates  was  limited  to  $10.  They  also  said  that 
the  scale  never  was  intended  to  apply  to  any  except 
small  packages  and  this  is  borne  out  by  the  practice  of 
the  express  companies  constantly  taking  packages  for 
shipment  of  greater  value  than  $10,  and  greater  weight 
than  five  pounds  without  any  objection.  They  hold  that 
the  express  companies'  contention  that  section  "D"  is  no 
longer  necessary,  is  given  without  any  reasons  in  support 
of  it  and  that  the  statement  made  by  the  express  associa- 
tion is  a  frank  admission  of  the  charge  that  the  intention 
of    the  express  companies  in  inaugurating  the  new    rates 


BOOKSELLER    AND    STATIONER 


L3 


is  to  force  the  book  publishers  into  using  general  mer- 
chandise rates.  The  old  rates  were  made  by  the  express 
companies  themselves  in  their  desire  to  acquire  new 
business  and  at  no  time  did  they  make  complaint  that 
they  were  unjust. 

If  section  "D"  is  cancelled  serious  injury  will  be  done, 
not  only  to  book  publishers,  but  also  to  book  sellers. 
Increase  of  transportation  rates  inevitably  means  in- 
crease of  retail  prices. 

Copies  of  the  correspondence  in  regard  to  the  ques- 
tion have  been  sent  to  the  Alberta  Booksellers'  Associa- 
tion, and  to  the  members  of  the  trade  in  Winnipeg,  in 
the  hope  that  they  will  unite  with  the  Toronto  publishers 
in  their  stand  against  the  increased  rates. 

The  merchandise  rate  on  25  pounds  to  Vancouver 
works  out  at  $.150  as  compared  with  $2  by  the  old  book 
express  rate. 

Presentation  to  Edmonton  Sales  Manager. 

April  8.— Mr.  H.  W.  B.  Douglas,  president  of  the 
Douglas  Co.,  Edmonton,  entertained  the  staff  in  honor  of 
W.  J.  Stephenson,  retiring  manager  of  the  retail  store  on 
the  evening  of  March  31.  After  dinner  Mr.  Douglas  in  a 
few  well  chosen  remarks  thanked  Mr.  Stephenson  on  be- 
half of  the  company  for  his  valuable  services  and  wished 
him  the  best  of  success  in  his  new  sphere,  presenting  him 
with  a  handsome  silver  tea  service  as  a  token  of  the  es- 
teem of  the  Douglas  Co.  and  staff.  Mr.  Stephenson  fit- 
tingly replied  and  the  balance  of  the  evening  was  spent  in 
an  enjoyable  manner. 

List  of  Prohibited  Books. 

Ottawa,  April  10. — The  following  is  a  full  list  to 
date  of  the  books  prohibited  entry  into  Canada  by  the 
customs  authorities:  "Marriage  a  Lifelong  Honeymoon," 
by  McFadden;  "The  Yoke,"  H.  Wales;  "Superb  Virility 
of  Manhood,"  McFadden;  "Diseases  of  Men,"  by  the 
same;  "Three  Weeks,"  Elinor  Glynn;  and  "Memoirs  of 
Prince  John  de  Guelph. 

The  Commissioner  of  Customs  states  that  collectors 
of  customs  acting  under  general  instructions  have  from 
time  to  time  detained  or  seized  many  other  books  which 
they  considered  came  within  the  meaning  of  the  statutory 
prohibition.  These  were  thought  to  be  isolated  cases  of 
importation  and  so  no  special  memos  were  issued  to  col- 
lectors generally. 

As  well  quite  a  lengthy  list  of  periodicals  is  on  the 
customs  index  though  nothing  new  has  been  added  to 
that  list  of  late. 

Trade  Visitors  at  Toronto. 

Toronto,  April  18. — The  following  are  some  of  the 
out-of-town  booksellers,  stationers  and  fancy  goods  deal- 
ers who  have  visited  Toronto  during  the  month  to  see  the 
import  displays  and  purchase  their  holiday  goods  for 
next  season:  Geo.  Wood,  Ingersoll;  C.  L.  Nelles,  Guelph; 
H.  M.  Patterson,  Stratford;  W.  S.  Tierney,  Guelph; 
F.  H.  Chappel,  Gait;  E.  A.  Caughell,  Alymer;  E.  F.  Dar- 
by, Harrow;  W.  J.  Quinsey,  Cayuga;  W.  K.  Ireland. 
Owen  Sound;  W.  J.  F.  Mallagh,  London;  A.  M.  Edwards, 
Gait;  Misses  Coulthard,  Gait;  J.  Lucas,  of  W.  Turner  & 
Co.,  Markdale;  H.  Bretz,  Shelburne;  J.  A.  Newport, 
Niagara  Falls;  C.  R.  Gundy,  St.  Thomas;  Mrs.  D.  W. 
Bixby,  R.  Uglow,  Kingston;  Mr.  Sidey,  of  Lundy  &  Sidey, 
Welland;  G.  A.  Skipton,  Preston;  L.  S.  Parrott,  Chat- 
ham; Steve  Lees,  of  R.  Duncan  &  Co.,  Hamilton;  David 
Mills,  London;  Miss  Congalton,  H.  Cook  &  Co.,  Orillia; 
F.  C.  Hord,  Mitchell;  Geo.  Porter,  Goderich;  Mrs.  D.  Me- 
Arthur,  Paisley;  Mr.  and  Miss  Copeland,  Windsor,  and 
T.  H.  Ralph,  Dundas. 


Peddlers  Not  Wanted. 

Welland,  April  6. — A  determination  to  keep  peddl<i> 
of  dry  goods,  groceries,  hardware,  etc.,  out  of  the  town 
has  caused  the  council  to  pass -a  by-law  fixing  the  license 
fee  at  from  $300  to  $600. 

More  Books  Under  the  Ban. 

Toronto,  April  15. — Once  again  the  local  police  censors 
have  got  busy  with  regards  to  certain  books,  which  have 
been  offered  for  sale  in  some  of  the  book  stores  in  Toron- 
to. "The  Yoke,"  "Three  Weeks"  and  "Cynthia  in  the 
Wilderness"  have  come  under  the  ban,  and  as  a  result 
there  will  likely  be  police  court  prosecutions  against  J. 
P.  McKenna  and  Albert  Britnell. 

Booksellers  Handling  Photo  Supplies. 
St.  John,  April  15.— E.  G.  Nelson  &  Co.,  of  this  city 
handle  pretty  extensively  photographic  supplies,  and  have 
a  department  of  their  store  set  apart  for  this  purpose. 
It  occupies  the  first  section  of  the  wall  case  on  the  right 
hand  side  of  the  store.  They  state  that  they  find  the  de- 
mand almost  entirely  confined  to  kodaks,  because  they 
are  so  much  more  convenient  than  plate  cameras  that  the 
latter  are  somewhat  slow  sellers  in  comparison.  They  do 
developing  and  printing  for  amateurs,  and  on  the  second 
floor  of  their  store  they  have  a  good  dark  room  for  the 
free  use  of  customers. 

Toronto  News  Notes. 

Toronto,  April  15.— The  Title  and  Trust  Co.,  liquida- 
tors of  the  Church  Book  Room,  which  went  into  volun- 
tary liquidation  six  weeks  ago,  declared  a  dividend  of 
80  per  cent,  to  the  creditors  on  April  10.  An  additional 
10  per  cent,  may  also  be  declared  later. 

The  O.  B.  Stanton  &  Wilson  Co.,  stationers  and  of- 
fice equipment  dealers  at  50  Yonge  street,  are  this  month 
removing  to  larger  premises  a  few  doors  north  of  their  old 
stand. 

Frank  E.  Waterman,  late  of  Eaton,  Crane  &  Pike 
Co.'s  New  York  staff,  and  previously  their  representative 
in  Canada,  has  become  a  member  of  Grand  &  Toy  Co., 
Toronto. 

The  Pugh  Manufacturing  Co.,  Toronto,  have  made  an 
assignment  in  trust  to  George  T.  Clarkson.  The  liabili- 
ties are  placed  at  $50,000,  with  assets  of  $10,000.  Mr. 
Thomas  J.  Pugh  is  the  manager  and  president.  Among 
other  things  they  publish  picture  post  cards. 

Trade  Gossip. 

W.  J.  Patterson  has  sold  his  stationery  business  at 
Allandale,  Ont.,  to  Arthur  Stone. 

Mr.  D.  G.  Ridout,  manager  of  the  Montreal  book  room 
was  the  speaker  at  the  Fairmount  Ave.  Y.M.C.A.  men's 
meeting  Sunday  afternoon,  April  lti. 

The  Douglas  Co.,  Edmonton,  Alta.,  are  publishing  a 
34  page  monthly  catalogue  of  "Books  of  the  Month,"  for 
circulation  among  their  customers  in  the  West,  which 
gives  them  prestige  as  an  up-to-date  business  concern. 

Herbert  G.  Macpherson,  of  White  Horse,  Yukon,  who 
two  years  ago  bought  out  the  Bennett  News  Co.  and 
later  on  formed  a  partnership  with  the  White  Horse 
Pharmacy  has  this  year  bought  out  his  partner  who  left 
the  first  of  the  year  for  his  home  in  Victoria. 

A  boy  named  Barnett  employed  at  C.  W.  Hall's  book- 
store, at  Fredericton,  had  a  narrow  escape  from  losing 
his  eyes  a  few  days  ago  while  cleaning  out  an  acetylene 
gas  machine  at  the  rear  of  the  store.  The  boy's  face  was 
slightly  burned,  but  no  permanent  injury  is  anticipated 
from  the  accident  as  only  a  small  amount  of  gas  was  in 
the  machine  at  the  time. 


Stationery 


Stationery  Company  Obtains  License  for  B.  C.  Business. 

Vancouver,  April  15.— The  Consolidated  Stationery 
Company,  Limited,  of  Winnipeg,  has  been  authorized  and 
licensed  to  carry  on  business  in  British  Columbia.  The 
head  office  of  the  company  for  that  province  will  be  situat- 
ed at  Vancouver,  and  D.  A.  McDonald  has  been  named  as 
attorney  for  the  company.  The  amount  of  the  capital  is 
set  at  $80,000.  The  objects  for  which  this  company  has 
been  licensed  are  : — Carrying  on  the  business  of  general 
stationers  and  booksellers,  and  of  dealing  in  books,  sta- 
tionery, paper,  paper  bags,  twines,  fancy  goods,  show- 
cases, building  and  wall  papers,  and  such  other  stock  as 
is  generally  used  in  a  wholesale  paper,  stationery,  and 
fancy-goods  business,  and  general  jobbers,  also  the  busi- 
ness of  advertising,  publishing,  and  printing,  paper-ruling, 
engraving,  lithographing,  bookbinding  in  all  its  branches, 
and  other  work  such  as  is  usual  in  such  a  business. 

New  Trade  Mark  by  an  Old  Firm. 

The  trade  mark  exhibited  here  and  reg- 
ularly appearing  in  the  firm's  advertising 
has  been  adopted  by  the  Elliott  Co.,  as 
representative  of  their  business  after  a 
very  careful  consideration  of  the  subject 
in  which  over  thirty  designs  were  submit- 
ted by  various  artists.  Their  motto  "Quality  and  Ser- 
vice" is  their  keynote  of  success,  and  is  indicative  of  the 
spirit  in  this  organization  since  its  establishment  in  1876. 

Dennison's  Christmas  Specialties. 

It  is  only  ten  years  since  the  Dennison  Mfg.  Co.,  Bos- 
ton, made  the  first  Christmas  tag,  yet  to-day  the  Denni- 
son Christmas  tag  is .  known  in  every  country  on  the 
globe.  Starting  first  with  one  tag  of  simple  Christmas 
design,  the  line  has  grown  until  to-day  the  Dennison  sales- 
men are  showing  more  than  eighty  designs  in  tags,  gum- 
med labels  and  seals,  cards,  and  coin,,  bill  and  gift  hold- 
ers, etc.,  many  of  which  are  beautifully  steel  engraved 
and  all  are  refined  and  unusual  in  design  and  of  the  very 
best  workmanship. 

Paper  boxes  are  much  in  demand  at  Christmas  time 
and  Dennison,  being  large  manufacturers  of  jewelers'  boxes 
know  how  to  satisfy  the  fine  Christmas  trade.  Dennison 
boxes  are  made  in  all  sizes  and  shapes  for  Christmas 
gilts.  One  most  attractive  style  is  the  satin-lined  coin 
case  which  comes  in  holly,  red  and  white  paper  coverings. 

Many  of  Dennison's  regular  manufactures  have  also 
been  found  so  desirable  for  Christmas  giving  that  the 
Dennison  salesmen  are  now  showing  them  in  the  Christ- 
mas line.  These  comprise  the  ever-ready  handy  boxes, 
jewelry  cleaning  outfits,  sealing  wax  sets,  jewelry  cabi- 
nets, and  many  children's  outfits,  such  as  doll,  doll  house 
and  wigwan  outfits. 

Dennison  Crepe  papers  and  paper  napkins  also  come 
in  charming  Christmas  designs  new  every  year,  and  paper 
decorations  of  crepe  and   tissue  are  of  so  varied  a  char- 


acter as  to  constitute  a  large  line  in  themselves.  This 
variety  of  style  and  charm  of  design  make  the  line,  of 
course,  very  attractive  to  the  Christinas  shopper,  but, 
just  as  attractive  is  the  form  in  which  Dennison  goods 
are  put  up.  Dainty  little  seal  folders,  bright  red  open- 
face  boxes,  glassine  envelopes  with  high-class  Dennison 
seals,  all  combine  to  make  the  Dennison  line  a  most  at- 
tractive one  for  any  dealer  to  show. 

Neat   and   Timely   Wall   Hangers. 

A  wall  hanger  of  chaste  and  neat  design  is  the  month- 
ly one  sent  out  to  customers  on  request  by  the  Eaton, 
Crane  &  Pike  Co.,  Pittsfield,  Mass.  It  measures  about 
12  by  18  inches,  and  has  at  the  top  as  a  hanger  a  bow 
of  white  silk  ribbon.  A  new  picture  appears  each  month 
drawn  by  some  artist  of  note,  and  below  is  some  descrip- 
tive matter  illustrative  of  the  particular  features  of  some 
certain  line.  One  of  the  most  recent  pictures,  styled 
"Invitations  are  Out,"  shows  several  ladies  preparing  in- 
vitations for  the  mail,  and  the  descriptive  matter  em- 
phasizes the  point  that  Crane's  linen  lawn  is  the  correct 
writing  paper  for  this  class  of  correspondence. 

Stationery  Trade  Notes. 

The  Maryfield,  Sask.,  News  is  bpening  up  a  plain  and 
iancy  stationery  business. 

The  Alberta  Wholesale  Stationery  Co.,  Calgary,  have 
offered  their  business  for  sale. 

J.  Harry  Adams,  stationer  and  photographer  at  Perth, 
Ont.,  is  having  his  store  premises  Remodelled  and  enlarged. 

F.  Edwards  &  Co.  have  sold  their  stationery  and  drug 
business  at  North  Battleford,  Sask.,  to  H.  W.  Wright 
&  Co. 

Fire  in  G.  Frankfurter's  stationery  and  toy  store  at 
Winnipeg  last  month  did  some  considerable  damage  to  his 
stock. 

Miss  Ida  Bowman  has  returned  to  her  position  in 
Cockrane's  book  store  at  Hespeler,  Ont.,  after  a  six 
weeks'  vacation. 

A  "Ready  Reckoner,  Computed  Rates  of  Duty,  etc.," 
a  chart  compiled  by  Louis  C.  Lanouette,  Quebec,  was  re- 
gistered at  Ottawa  on  March  16. 

Stedman  Brothers,  wholesale  stationers,  Brantford, 
who  recently  purchased  the  old  Collegiate  Institute  at 
that  place,  are  remodelling  the  building  for  a  stationery 
manufacturing  plant. 

H.  L.  Carman,  for  the  past  three  years  Canadian 
representative  at  Toronto,  of  Mabie,  Todd  &  Co.,  makers 
of  the  "Swan"  fountain  pen,  has  been  promoted  to  a 
more  responsible  position  in  his  company's  office  at  New 
York.  He  left  for  that  city  on  April  23.  He  is  succeed- 
ed in  Toronto  by  J.  H.  Emerson,  who  will  call  on  the 
trade  in  Ontario  and  the  Eastern  provinces. 

The  Milne-Rodd  Stationery  store  at  Medicine  Hat,  has 
changed  hands,  being  purchased  recently  by  C.  J.  Wilson. 
The  business  will  be  known  as  the  Wilson  Stationery  Com- 
pany. It  is  the  intention  of  the  new  proprietor  to  add 
materially  to  the  stock  of -office  fixtures  and  supplies. 
Picture  framing  and  amateur  photographic  work  will  be 
continued.  A  plant  is  being  installed  for  the  manufacture 
of  rubber  stamps. 


BOOKSELLER     AND     STATIONER 


15 


New  Lines  of   School  Supplies 

The  Striking  and  New  Cover  Designs— Patriotic 
Sentiments  and  Illustrations — Lead  Pencil  Dis- 
play Stands  —  The  1911  Practice  and  School 
Blanks. 

The  advancement  noted  in  general  stationery  lines  ap- 
plies with  equal  force  to  school  supplies,  especially  prac- 
tice and  exercise  books.  Warwick  Bros.  &  Rutter  during 
April  have  been  showing  an  extensive  range  of  these. 
Many  new  covers  of  pretty  and  attractive  designs,  much 
superior  to  previous  years,  are  displayed,  though  the  best 


selling  lines  of  1910  are  still  prominent.  These  latter  in- 
clude: "Boy  Scouts,"  "Transcontinental,"  "Canadian 
Birds,"  "  Pocohontas, "  and  "Whipcord,"  which  made 
records  for  themselves  last  season. 

The  new  lines  show  covers  which  might  be  called 
companion  series,  corresponding  with  the  past  year's  pro- 
minent blanks.  "Canada's  Sons  Abroad"  shows  King 
George  receiving  Col.  Sir  H.  M.  Pellatt  and  the  officers 
and  men  of  the  Queen's  Own  Rifles  who  visited  England 
last  year  before  Balmoral  Castle;  "Lieut,  Shackle  ton  ami 
Party  at  the  South  Magnetic  Pole,"  gives  a  pictorial  idea 
of  the  planting  of  the  Union  Jack  in  the  great  southern 
ice  continent.  On  the  back  cover  is  reproduced  a  map  of 
that  region.  The  1911  Natural  History  cover  is  devoted 
to  pictures  of  wild  animals  with  descriptive  matter  re- 
garding each  on  the  back.  The  flower  series  for  this" 
year  include  daisies,  roses,  pansies  and  poinsettias;  and 
the  "Hop  Sack"  and  "Tapestry"  covers  are  in  the  same 
class  as  last  year's  "Whipcord."  The  back  covers  have 
the  various  tables. 

"The  Big  Fellow"  is  a  particularly  large-sized  prac- 
tice book.     The   cover  is  plain  red   with   black   lettering. 


It  is  the  largest  blank  ever  put  out  by   the   firm    to  sell 
retail  at  5  cents. 

The  display  of  note  books  is  large,  ranging  from  the 
one-cent  size  up, — all  styles  and  kinds  being  shown. 
There  are  note  books  for  sports,  office,  reporting,  home 
work,  school  and  college;  the  new  covers  represting  can- 
vas, marbleoid,  leather  and  onyx  effects.  Some  of  the 
pretty  covers  are  the  "A^iolet"  and  "Swastika." 


Quarto  books  in  stiff  covers  of  many  designs  are 
shown  lor  writing  exercises,  etc.  Some  open  at  the  sides, 
while  others  are  endwise,  and  they  are  bound  up  ruled 
and  plain.  In  general  ail  the  blanks  are  made  up  this 
3  ear  with  more  leaves  than  in  any  previous  year. 

The  pencil  display  is  ahead  of  last  year  in  that  there 
are  a  greater  variety  of  display  stands  lor  showing  oil  the 
pencils  than  was  the  case  last  season.     Two  of  the  newest 
pencil  displays  are  pictured  on  this  page, 
iieauers  in  &cnooi  uianus. 

VV.  J.  Gage  &  Co.,  among  their  new  series  of  school 
practice  and  exercise  books  lor  this  season,  nave  brought 
out  two  which  are  said  to  be  worthy  of  more  than  or- 
dinary consideration.  The  titles  oi  these  two  are  "Our 
Ureal  Dominion"  and  "The  United  Kingdom. "  The  first 
shows  on  tne  trout  cover  in  colors  a  map,  hags  and  coat 
oi  arms  oi  the  Dominion  and  the  loUowmg  quotation  from 
ivipling.  "Daughter  am  I  in  my  mother's  house  but  mis- 
tress in  my  own."  Un  the  back  of  the  book  is  complied 
in  a  sniafl  space  an  enormous  amount  of  linormation  re- 
vised and  corrected  up  to  date  in  regard  to  the  area,  po- 
pulation, products,  industries,  etc.,  of  Canada. 

The  other  book  which  has  for  a  title  "The  Mother  of 
Nations"  shows  on  the  front  cover  in  colors  a  map  of  the 
British  Isles  with  the  flags  and  coat  of  arms.  Like  its 
companion  it  contains  on  the  back  cover  corresponding  in- 
formation regarding  the  British  Empire.  The  collection 
of  facts  embodied  on  the  bacKS  of  these  two  books  should 
be  valuable  to  teachers  lor  questions  or  examinations. 
Pupils  cannot  fail  to  become  familiar  with  facts  that  are 
continually  before  them.  These  books  should  have  a  good 
sale  not  only  on  account  of  their  artistic  appearance,  but 
also  because  of  the  immense  amount  of  imormation  con- 
veyed in  such  a  small  compass. 

Winnipeg  Traders  Consolidated  Stores. 
Winnipeg,  April  15. — Russell  Lang  Co.,  Winnipeg,  are 
consolidating  their  two  stores  after  May  1,  and  the 
business  will  be  conducted  in  the  Portage  Ave.  store  in 
the  future.  There  will  be  some  extensive  alterations 
made  to  that  store,  including  an  entire  new  front,  making 
an  up-to-date  display  window.  A  local  architect  has  de- 
signed the  new  front,  and  it  is  beyond  a  doubt  the 
most  beautiful,  and  practical  store  front  in  the  city  at 
the  present  time.  The  interior  of  the  store  is  to  be  re- 
modelled, and  there  will  be  a  circular  platform  all  around 
the  walls,  making  the  upper  wall  shelves  easily  accessible 
The  kodak  department,  which  has  grown  enormously  dur- 
ing the  past  few  years,  is  to  be  removed  to  an  office  a 
few  floors  above  the  store,  where  there  will  be  more 
room  for  display,  and  developing  work.  Following  the 
consolidation  the  nature  of  the  business  carried  on  will 
be  slightly  changed,  in  that  the  management  are  arrang- 
ing to  build  up  a  more  complete  stock  of  books.  They 
realize  that  Winnipeg  is  to  be  a  great  university  centre, 
and  they  are  taking  the  lead  in  making  their  store  a 
prominent  book  centre.  This  movement  is  more  or  less 
crowding  out  the  novelty  goods  trade,  and  this  feature 
will  be  discontinued  to  a  great  extent.  H.  Thornton 
Marlowe,  present  manager  of  the  Portage  Ave.  store,  and 
R.  J.  Lough,  manager  of  the  Main  St.  store,  will  be  re- 
tained in  the  business  as  principal  managers  of  the  en- 
larged store. 

It  will  be  noted  with  interest  that  the  announcement 
has  been  made  of  the  marriages  of  Mr.  Marlow,  and  Mr. 
Lough,  to  take  place  in  April. 

In  connection  with  the  kodak  department,  the  com- 
pany have  arranged  to  have  a  kodak  opening  week,  the 
last  week  in  April,  and  over  5,000  invitations  have  been 
sent  out  to  the  public  to  participate  in  a  grand  opening 
sale. 


16 


i:<)OKStLLER    AND    STATIC  Ni 


Canada's  New  Copyright  Bill 

Memorandum  of  Proposed  Changes  in  Forthcom- 
ing Measure — Corresponding.  Provisions  in  Old 
Bill. 

Ottawa,  April  15.  The  Government  have  published  a 
memorandum  giving-  the  heads  of  the  copyright  bill  which 
it  is  proposed  to  enact  at  the  present  session  of  Parlia- 
ment. 

The  heads  of  the  new  provisions  are  as  follows: 

1.  Subject  to  the  provisions  of  the  Act  copyright  shall 
subsist  in  every  original,  literary,  dramatic,  musical  and 
artistic  work  the  author  .of  which  was  at  the  date  of  mak- 
ing the  work  a  bona  lide  resident  in  Canada. 

2.  The  work  shall  before  publication  be  registered 
in  the  register  established  for  registration  of  copyrights 
and  assignments,  and  every  copy  of  the  work  published 
shall  be  made  in  Canada;  in  the  case  of  a  book,  "making" 
includes  printing. 

3.  One  registration  of  a  newspaper  or  other  periodical 
publication  shall  suffice  to  protect  all  future  issues. 
(New.) 

4.  Copyright  means  the  sole  right  to  produce  or  re- 
produce the  work  or  any  substantial  part  thereof  in  any 
material  form  whatsoever  and  in  any  language;  to  per- 
form, or,  in  the  case  of  a  lecture,  address,  speech  or  ser- 
mon, to  deliver  the  work  or  any  substantial  part  thereof 
in  public;  if  the  work  is  unpublished,  to  publish  the  work. 
Copyright  also  includes  the  right  to  make  any  record, 
perforated  roll  or  other  contrivance  by  means  of  which 
any  work  may  be  mechanically  performed. 

5.  The  term  of  copyright  is  the  life  of  the  author 
and  fifty  years  after  his  death. 

(a)  In  the  case  of  a  work  of  joint  authorship  the 
term  is  the  life  of  the  author  who  dies  first  and  fifty 
years  after  his  death,  or  during  the  life  of  the  author  who 
dies  last,  whichever  period  is  longer. 

(b)  In  the  case  of  a  posthumous  work  the  term  is 
fifty  years  from  first  publication. 

(c)  Where  the  work  of  an  author  is  first  pub- 
lished as  a  contribution  to  a  collective  work,  or 
to  a  periodical,  the  author  may  retain  the  copyright 
in  the  contributed  article,  and  the  proprietor  of  the 
periodical  has  the  right  of  reproducing  the  collective 
work  as  a  whole,  and,  for  fifty  years  from  the  date  of 
publication  of  the  collective  work,  can  prevent  infringe- 
ment of  the  contribution  by  a  third  party. 

6.  Copyright  ceases  on  first  publication  outside  Can- 
ada. 

(a)  Publications  means  the  issue  of  copies  to  the 
public. 

(b)  Publication  of  a  work  in  a  foreign  country  simul- 
taneously with  first  publication  in  Canada  does  not  in- 
validate copyright. 

(c)  Publications  are  deemed  to  be  simultaneous  if  the 
time  between  them  does  not  exceed  fourteen  days. 

7.  Copyright  may  be  assigned,  but  the  assignee  must 
signify  the  conditions  conferring  copyright  laid  clown  by 
the  Act. 

(a)  An  unregistered  assignment  is  void  as  against  a 
subsequent  registered  assignment  made  for  valuable  con- 
sideration and  without  actual  notice. 

8.  The  importation  into  Canada  of  copies  made  out  of 
His  Majesty's  Dominions  of  any  work  in  which  copy- 
right subsists,  is  prohibited. 

9.  Where  any  part  of  His  Majesty's  Dominions  other 
than  Canada  has  made  or  undertaken  to  make  provisions 
for  the  protection  of  persons  entitled  to  copyright  under 
the  provisions  of  this  Act,  copyright  obtained  under  the 
law  of  such  part  of  His  Majesty's  Dominions  by  authors 


who  are  bona  fide  residents  therein  or  who  are  British 
subjects,  resident  elsewhere  than  in  Canada,  may  be  given 
protection  in   Canada,   by    Order   in   Council. 

10.  Where  the  owner  of  the  copyright  in  a  book  firs! 
published  in  any  part  of  His  Majesty's  Dominions  other 
than  Canada  grants  to  a  Canadian  publisher  a  license  to 
reproduce  in  Canada  an  edition  for  circulation  in  Canada 
only,  the  Minister  of  Agriculture  may  make  an  Order 
prohibiting  the  importation  into  Canada,  except  with  the 
written  consent  of  the  licensee,  of  any  copies  of  such 
book  printed  elsewhere. 

(b)  Two  such  copies  may  be  specially  imported  for 
the  use  of  any  public  free  library  or  university  library. 

11.  The  Governor  in  Council  may  make  arrangements 
with  foreign  countries  whereby  the  subjects  or  citizens 
thereof  may  obtain  copyright  protection  in  Canada  upon 
such  terms  and  subject  to  such  conditions  as  may  be 
specified  in   the  Order. 

The  new  act,  announcement  of  which  was  made  several 
months  ago,  is  the  outcome  of  the  conference  held  in 
London,  Eng.,  last  summer  at  which  representatives  of 
the  self-governing  dominions  of  the  Empire  discussed  im- 
perial copyright  matters.  Hon.  Sydney  Fisher  repre- 
sented Canada  at  that  meeting. 

On  the  surface  t lie  bill  appears  to  be  somewhat  drastic 
on  United  States  publishers,  and  a  little  favorable  to 
British  publishers.  When  the  bill  comes  up  for  con- 
sideration it  is  expected  more  light  will  be  thrown  on  the 
meaning  of  some  of  the  clauses,  which  at  present  are 
somewhat  ambiguous,  especially  those  sections  which  have 
to  do  with  the  ''making"  of  a  book  in  Canada,  and  also 
with  the  "future  relations"  of  Canada  and  the  United 
States. 

The  life  term  of  a  copyright  is  by  the  new  act  changed 
from  28  years  to  .")(!  years  after  the  death   of  the  author. 

Imperial  Copyright  Bill. 
London,  Eng.,  April  7. — In  the  Commons  to-day  Hon. 
S.  Buxton,  introducing  the  copyright  bill,  said  the  im- 
perial aspect  had  raised  delicate  questions  and  a  great 
deal  of  acrimonious  correspondence  had  taken  place  be- 
tween the  mother  country  and  the  dominions.  He  was 
told  to  insist  on  uniformity  throughout  the  empire,  but 
under  present  conditions  he  had  no  means  for  exercising 
such  coercion.  Further,  he  had  no  desire  to  do  so.  How- 
ever, steps  were  being  taken  to  arrive  at  uniformity  in 
imperial  copyright.  Sir  Gilbert  Parker  in  moving  the 
bill's  rejection  thought  the  subject  should  be  postponed 
till  after  the  imperial  conference. 

Disintegration  of  British  Copyright. 
London,  Eng.,  April  8. — The  Publishers'  Circular  to- 
day has  the  following  regarding  the  copyright  question  : 
"The  Bill  to  Amend  and  Consolidate  the  Law  Relating 
to  Copyright,  presented  by  Mr.  Sydney  Buxton,  and  sup- 
ported by  Mr.  Harcourt,  the  Solicitor-General  and  Mr. 
Tennant,  was  ordered  by  the  House  of  Commons  to  be 
printed  March  30th,  1911.  It  is  to  come  into  operation 
on  July  1,  1912,  or  such  earlier  date  as  may  be  fixed  by 
Order  in  Council.  The  two  chief  features  are  the  increase 
in  the  duration  of  copyright  and  the  practical  abdication 
by  His  Majesty's  Government  of  control  of  copyright  in 
the  Empii'e  outside  the  United  Kingdom.  Canada  forced 
this  drastic  change  on  the  Mother  Country  and  the  Com- 
monwealth of  Australia,  the  Dominion  of  New  Zealand, 
the  Union  of  South  Africa  and  Newfoundland  are  in  the 
same  position  now  as  Canada;  that  is,  practically  they 
have  power  to  do  what  they  like.  If  this  act  comes  into 
force  we  shall  have  control  of  copyright  only  in  India. 
Jamaica,  British  Guiana,  Turk's  Island  and  other  spots 
where  copyright  does  not  worry  people. ' ' 


■^■•^m-y^ 


Publishers'    New  |Book    Offerings 

Recent  Publications  and  Forthcoming  Works — 
Large  List  of  Fiction — Some  New  Series — Gar- 
den Books  and  General  Literature. 

The  Copp,  Clark  Company. 

The  following  is  the  list  of  fiction  published  since 
last  issue  by  this  firm  :  "The  Patrician,"  by  John  Gals- 
worthy ;  "The  Andersons,"  S.  McNaughton;  "The  Coil 
of  Carne,"  John  Oxenham;  "The  Princess  Galva,"  David 
Whitelaw  ;  "My  Quaker  Maid,"  Marah  Ellis  Ryan,  au- 
thor of  "Told  in  the  Hills,"  etc. 

In  general  literature  "The  Garden  Primer,"  by  Grace 
Tabor  and  Gardner  Teall,  is  a  recent  publication.  It  is 
a  handbook  of  practical  gardening  information  for  the 
beginner,  covering  every  branch  of  the  subject  from  pre- 
paring the  soil  to  the  gathering  of  the  fruit  and  flowers. 

Two  of  the  early  April  books  are  "John  Verney,"  by 
H.  A.  Vachell  ;  and  "The  Laird  of  Craig  Athol,"  by 
F.  Frankfort  Moore. 

The  early  May  books  include  "The  Girl  on  the  Other 
Seat,"  by  H.  K.  Webster  ;  "A  True  Woman,"  Baroness 
Orczy,  and  "Lilimami,"  by  Maud  Diver.  Other  books  to 
come  out  in  May  are  :  "The  Gamblers,"  by  Klein  and 
Hornblow,  authors  of  "The  Lion  and  the  Mouse,"  and 
"Winding  Paths,"  by  Gertrude  Page. 

McLeod  &  Allen. 

This  firm  have  brought  out  the  following  books  since 
last  publication  :  "The  Prodigal  Judge,"  by  Vaughan 
Kester  ;  "The  Camera  Fiend,"  E.  W.  Hornung  ;  "The 
Honor  of  the  Big  Snows,"  James  0.  Curwood  ;  "Capti- 
vating Mary  Carstairs,"  Henry  Second  ;  "A  Prince  of 
Romance,"  by  Stephen  Chalmers;  "Maude  Baxter,"  C. 
C.  Hotchkiss,  and  "The  Second  Wife,"  Thompson  Buch- 
anan. 

The  books  published  since  the  beginning  of  April  or 
to  appear  before  the  end  of  the  month  are  "The  Woman 
Haters,"  by  Joseph  C.  Lincoln;  "Thurley  Ruxton," 
Philp  Verrill  Mighels;  "The  Professor's  Mystery,"  Brian 
Hooker  and  Wells  Hastings;  "The  Imprudence  of  Prue," 
Sophie  Fisher;  "Stanton  Wins,"  Eleanor  M.  Ingram,  and 
"The  Untamed,"  by  George  Patullo. 

The  May  book  announcements  include  "Brazenhead 
the  Great,"  by  Maurice  Hewlett;  "Old  Reliable,"  Harris 
Dickson;  "The*  Stolen  Singer,"  Martha  F.  Bellinger,  and 
"The  Haunted  Pyjamas,"  by  Francis  P.   Elliott. 

The  Musson  Book  Company. 

Since  last  issue  of  Bookseller  and  Stationer  this  com- 
pany have  published  a  great  number  of  new  books. 
Among  them  are  four  works  in  the  "Farm  Library," 
"Farm  Animals,"  by  E.  V.  Wilcox;  "The  First  Book  of 
Farming,"  Charles  L.  Gooderich;  "Farm  Management," 
Fred.  W.  Card;  and  "Soils,"  F.  W.  Fletcher.  "How  to 
Make  a  Fruit  Garden,"  by  F.  W.  Fletcher,  "How  to 
Make  a  Flower  Garden,"   and   "How  to   Make  a  Vege- 


table Garden,"  by  Edith  Loring  Fullerton  are  a  com- 
panion series.  The  "Garden  Library,"  is  a  new  series  of 
little  monographs.  Five  books  of  the  set  have  already 
been  published,  "Lawns  and  How  to  Make  Them," 
Leonard  Barron;  "House  Plants,'"  Parker  T.  Barnes; 
"Orchard  and  Fruit  Garden,"  E.  P.  Powell;  "The  Flower 
Garden,"  Ida  D.  Bennett,  and  "The  Vegetable  Garden," 
by  the  same  author.  A  volume  of  "Fruit  Recipes,"  by 
Riley  M.  Fletcher  is  also  new.  A  new  book  edition  of 
Maeterlinck  has  been  published  within  the  past  several 
weeks  as  also  have  three  new  Maeterlinck  volumes, — "The 
Double-Garden,"  "The  Buried  Temple"  and  "Life  and 
Flowers."  The  Musson  Book  Co.  are  now  carrying  F.  W. 
Bains'  books,— "A  Heifer  of  the  Dawn,"  "In  the  Great 
God's  Hair,"  "A  Draught  of  the  Blue,"  "An  essence  of 
(he  Dusk,"  "A  Digit  of  the  Moon,"  "A  Descent  of  the 
Sun,"  "An  Incarnation  of  the  Snow,"  "A  Mine  of 
Faults,"  and  "The  Ashes  of  the  Gods." 

The  new  fiction  includes  "The  Vanity  Box,"  Alice 
Stuyvesant;  "813,"  Maurice  Leblanc;  ."The  Golden  Si- 
lence," C.  N.  and  A.  M.  Williamson;  "Joyce  of  the 
North  Woods,"  Harriet  T.  Comstock;  "Leila,"  Antonio 
Fogazzaro;  "The  Road  to  Avalon, "  Coningsby  Dawson; 
' '  The  Unseen  Barrier, ' '  Morice  Gerard ;  ' '  Potash  and  Perl- 
mutter, "  Montague  Glass;  and  three  Harper  books; 
"The  Skipper  and  the  Skipped,"  by  Holman  Day; 
"Glamourie,"  William  Samuel  Johnson;  "The  Unknown 
Lady,"  by  Justus  M.  Forman;  "Fortunata,"  Marjorie 
Patterson,  and  "A  Rational  Banking  System,"  by  H.  M. 
P.  Eckardt. 

The  April  books  are:  "If  I  were  King  George,"  by 
the  author  of  "Where's  Master?"  "The  Order  of  Con- 
firmation," a  paper  covered  illustrated  book;  "Barbara 
of  the  Snows,"  Harry  Irving  Greene,  and  two  new  stories, 
by  Lettice  Bell,  "The  Lost  Garden,"  and  "The  Boiling 
Caldron. ' ' 

Henry  Frowde. 

Three  new  religious  books  have  been  published  by 
Henry  Frowde  since  last  issue.  They  are:  "Records  of 
the  English  Bible,"  being  the  documents  relating  to  the 
translation  and  publication  of  the  Bible  in  English,  1525- 
1611.  The  book  is  edited  and  has  an  introduction  by 
Alfred  W.  Pollard;  "The  Holy  Bible,"  An  exact  reprint 
page  for  page  of  the  edition  of  1611.  With  an  introduc- 
tion by  Alfred  W.  Pollard;  and  "Our  Grand  old  Bible," 
by  William  Muir,  M.A.,  being  the  story  of  the  English 
Bible  told  for  the  tercentenary  celebration. 

Some  new  books  in  the  St.  Cuthbert  Series  have  been 
published  lately.  The  list  includes:  "Allan  Quarter- 
main,"  Rider  Haggard;  "Kate  Carnegie,"  Ian  Maclaren; 
"Love,  the  Master  Key,"  Annie  S.  Swan;  "Auld  Licht 
Idylls,"  J.  M.  Barrie;  "Young  Barbarians,"  Ian  Mac- 
laren; "Joseph  Redhorn."  J.  J.  Bell;  "The  Springtime 
of  Love,"  Charles  Garvice;  "The  Heritage  of  the  Free," 
David  Lyall;  "Thou  Fool,"  J.  J.  Bell;  and  "For  Her 
Only,"  Chas.  Garvice. 

In  educational  works  the  following  new  books  are 
promised  soon:  "A  History  of  Great  Britain,"  and  "A 
School  History  of  Great  Britain,"  by  Rudyard  Kipling 
and  C.  R.  L.  Fletcher;  and  a  de  luxe  edition  of  a  "Child's 
History  of  England"  by  Rudyard  Kipling. 

In  fiction  the  announcement  is  made  for  fall  publica- 
tion of  the  following  books:  "The  Measure  of  a  Man," 


18 


BOOKSELLER     AND     STATIONER 


l,\  Norman  Duncan;  a  new  volume  by  W.  J.  Locke:  a 
new  story,  "Happiness,"  by  Hugh  Black;  "Miss  No. 
318,"  Rupert  Hughes;  and  "Down  North  on  the  Labrad- 
or," Wilfrid  T.  Grenfell. 

McClelland   &    Goodchild. 

This  Brm  are  publishing  a  new  volume  by  Price 
Collier  author  of  "England  and  the  English."  The  new 
book,  winch  is  entitled,  "The  West  in  the  East  From  an 
American  Point  of  View"  deals  with  India  in  the  way  in 
winch  the  other  book  dealt  with  England.  The  author  s 
first  book  marked  one  of  those  rare  cases  where  a  book 
of  fact  was  as  popular  as. one  of  fiction.  For  a  long  time 
,1  was  anion-  the  best  sellers  of  non-fiction  and  lias  con- 
tinued to  sell  well  since.  The  same  firm  are  to  bring  out 
a  new  cheap  edition  of  "England  and  the  English  From 
an  American  Point   of  View"   to  sell   at    75  cents  net. 

"The  Dweller  on  the  Threshold,"  the  new  book  by 
Robert  Hichens,  author  of  "The  Garden  of  Allah,"  is 
one  of  the  recent  books  shown  by  McClelland  &  Good- 
child;  and  "An  Old  Maid's  Vengeance,"  by  Frances 
Powell,  author  of  "Old  Davenant's  Money,"  a  romance 
of  love  and  mystery  with  the  Riviera  as  a  background, 
has  just  been  published  by  the  same  company.  "Denry 
the  Audacious,"  by  Arnold  Bennett,  has  just  been  re- 
ceived by  McClelland  &  Goodchild.  Demy  is  a  most  at- 
tractive compound  of  nerve  simplicity,  sudden  unreason- 
ing, enthusiasm,  and  a  dry,  somewhat  pointed,  English 
humor. 

McClelland  &  Goodchild  have  just  brought  out  a  new 
uniform  edition  of  0.  Henry's  books  and  the  following 
titles  are  now  ready:  "Cabbages  and  Kings,"  "The  Four 
Million,"  "The  Trimmed  Lamp,"  "Heart  of  the  West," 
"The  Voice  of  the  City,"  "The  Gentle  Grafter,"-  and 
"Roads  of  Destiny." 

Their  list  of  books  on  bird  study,  wild  flowers,  Fores- 
try and  the  Garden  is  now  ready  and  presents  to  the 
nature  lover  a  number  of  good  volumes  on  these  subjects. 

The  Macmillan  Company. 
The  Macmillan  Company's  new  books  include  :  "The 
Book  of  Love,"  a  collection  of  bits  of  literature  touching 
life's  greatest  emotion,  gathered  into  a  form  like  that  of 
"The  Book  of  Friendship."  Madison  Cawein  contributes 
an  introduction  and  W.  T.  Benda  the  decorations.  The 
book  is  one  of  The  Friendly  Library.  Henry  Osborn 
■Taylor's  illumination  work  on  "The  Mediaeval  Mind"  is 
in  two  volumes,  and  presents  from  original  sources  the 
emotional  and  intellectual  development  underlying  the 
literature,  philosophy  and  illustrative  phases  of  life  in  the 
Middle  Ages  ;  "The  Practical  Flower  Garden"  is  by  Mrs. 
Alfred  Ely,  author  of  "A  Woman's  Hardy  Garden;" 
among  the  special  charms  of  the  volume  are  its  chapters 
on  caring  for  "some  green  things  of  the  earth,"  trees, 
shrubs  and  lawns,  and  on  the  possibilities  of  "the  wild 
garden;"  L.  H.  Bailey's  new  book,  "The  Country  Life 
Movement"  does  not  discuss  the  movement  from  the  city 
"back  to  the  land,"  but  the  problem  of  advance  in  the 
genuine  permanent  conditions  of  country  life  ;  and  "South- 
ern Field  Crops  (Exclusive  of  Forage  Plants),"  by  John 
Frederick  Duggar  is  an  addition  to  the  Rural  Text-Book 
Series,  edited  by  Professor  Bailey. 

In  fiction  the  new  books  are  Mrs.  Roger  A.  Pryor's 
new  novel  "The  Colonel's  Story."  Mrs.  Pryor  will  be 
remembered  for  her  "My  Day"  and  "Reminiscences  of 
Peace  and  War."  F.  Marion  Crawford's  uncanny  book  of 
"Wandering  Ghosts";  Gustav  Grenssen's  great  novel 
"Klaus  Hinrich  Baas;"  Jack  London's  new  novel,  "Ad- 
venture";  "The  Justice  of  the  King,"  by  Hamilton  Drum- 


mond  ;  Josephine  Daskam  Paeon's  new  book,  "While 
Caroline  Was  Crowing,"  and  Mark  Lee  Luther's  new 
novel  "The  Sovereign  Power."  This  latter  book  will  be 
published    in   M;u 

Maemillan's    list   of    forthcoming    fiction    includes     the 

names  of  four  authors  who  are  known  throughout  the 
country  as  standing  for  something  more  than  the  passing 
in  fiction.  Owen  Wister's  "Members  of  the  Family," 
Mary  S.  Watts'  "The  Legacy.  Mark  Lee  Luther's 
"The  Sovereign  Power."  and  E.  B.  Dewing's  "A  Big 
Horse   in    Hide,"   comprise   the  notable  list. 

Cassell  &  Co. 

Since  last  issue  the  books  published  by  Cassell  &  Co. 
are  "Joan  of  the  Tower,"  by  Warwick  Deeping  ;  "A 
Kingdom  of  Dreams,"  J.  J.  Bell  ;  "Captain  Black,"  Max 
Pemberton  ;  "A  Daughter  of  the  Democracy,"  Ethel  M. 
Forbes  ;  "Every-day  Japan,"  Arthur  Lloyd  ;  "Old  Chin- 
ese Porcelain  and  Works  of  Art,"  A.  W.  Bahr  ;  "With 
Nature  and  a  Camera,"  Richard  Keartan  ;  "Life  His- 
tories of  Familiar  Plants,"  John  J.  Ward  ;  "Practical 
Electricity,"  Prof.  Ayrton  and  Thomas  Mather  ;  "Hard- 
ening and  Tempering  Steel,"  edited  by  Bernard  E. 
Jones  ;  "The  Life  of  Charles  Dickens,"  by  his  eldest 
daughter  ;  "The  Problem  of  Motherhood,"  "Sound  Busi- 
ness," Albert  E.  Bull  ;  "A  Short  Sketch  of  the  History 
of  the  English  Language,"  O.  T.  Williams  ;  "How  to 
Grow  Rich,"  and  "The  Truth  About  Egypt,"  by  J.  Alex- 
ander. 

William  Briggs. 

William  Briggs  are  putting  on  (he  market  within  a 
week  or  so  a  volume  entitled  "Day  Dreams  of  a  Pioneer 
and  Other  Verse,"  by  John  Mortimer,  of  Elora,  Ont. 
This  is  a  volume  in  wdiich  the  author  depicts  graphically 
the  heroic  days  of  the  old  pioneers  whom  he  glorifies  as 
is  their  due. 

"McKenny's  Tested  Formulas"  which  was  issued  some 
months  ago  by  William  Briggs  at  $5,  has  just  been  placed 
on  the  market  at  $2  net.  This  work  is  one  which  was 
issued  at  the  solicitation  of  a  large  number  of  former 
customers  of  Mr.  McKenny  who  was  for  some  50  years  in 
the  drug  business  at  Thornbury,  Ont.,  and  wiiose  valuable 
formulas  were  very  much  sought  after  by  farmers  and 
stockbreeders  in  that  district. 

Miss  Minnie  Smith,  of  Peachland,  B.C.,  is  about  to 
issue  through  William  Briggs  a  novel  entitled  "Is  It 
Just,"  in  which  she  brings  into  the  plot  the  question  of 
the  property  rights  of  women,  and  shows  the  unjust  char- 
acter of  the  laws  of  that  province. 

There  is  nearing  completion,  and  will  soon  be  issued 
from  the  press,  a  wrork  which  has  been  under  compilation 
for  some  three  or  four  years,  namely  "The  Canadian  Men 
and  Women  of  the  Time,"  a  handbook  of  Canadian  Bio- 
graphy, editied  by  Henry  J.  Morgan,  LL.D.  The  work  is 
a  heavy  undertaking,  there  being  some  1,500  pages  in  the 
volume.  It  will  be  one  of  the  most  important  reference 
books  of  Canadian  biography    which  has  been  issued 

A  new  volume  about  to  be  issued  by  William  Briggs 
is  entitled  "East  and  West,"  being  some  sketches  and 
essays  by  Miss  Adelaide  P.  Fitch  of  Halifax. 

A  volume  which  was  announced  several  months  ago 
by  William  Briggs,  but  which  was  delayed,  is  just  about 
to  be  put  on  the  market.  It  is  "On  Western  Trails  in 
the  Early  Seventies,  Frontier  Pioneer  Life  in  the  Cana- 
dian North-West,"  by  John  McDougall,  the  pioneer  of  the 
Canadian  North-West,  whose  books  on  the  early  days  in 
the  Canadian  North-West  are  recognized  as  among  the  best 
and  most   entertaining  on  the  market. 


BOOKSELLER     AND     STATIONER 


19 


Interesting  Items  About  Canadiana 

Notes  Concerning  Native  Authors  and  Their  Pro- 
ductions —  Canadian  Works  Successful  in  the 
United  States — Some  New  Books  Arranged  for. 
It  is  always  gratifying  to  hear  of  the  sucess  of  Can- 
adian  authors.     The   announcemeot   has    just   been   made 
that  a  fourth  edition     of     Archie   P.   McKishnie's   story, 
"Lure   of   the   Wild"   has   been   called    for    in   the     United 
Stales.    Published  only  last  November  the  book  has  had 
a  splendid   sale     for     the   work   of   a  comparatively     new 
author.     Mr.  McKishnie  now  holds  the  position  of  asso- 
ciate editor  of  the  Canadian  Century,  Montreal,   and  has 
charge  of  the  literary  end  of  the  publication.    His  nature 
stories  are  a  feature  of  that  paper. 

Houghton,  Mifflin  Co.  announce  that  they  have  become 
the  official  publishers  in  the  United  States  of  Dr.  Wil- 
fred T.  Grenfell,  (excepting  one  or  two  publications  which 
have  already  been  arranged  for),  and  that  all  corres- 
pondence relating  to  serial  or  other  publication  of  Dr. 
Grenfell's  works  should  be  addressed  to  them.  They  ex- 
pect to  announce  shortly  a  new  volume  by  the  author  of 
"Adrift  on  an  Ice-Pan." 

Anna  Chapin  Ray,  the  Connecticut  author,  is  visiting 
in  Quebec,  the  scene  of  so  many  of  her  stories.  Miss 
Ray's  latest  book,  however,  "A  Woman  with  a  Pur- 
pose," published  by  Little,  Brown  &  Co.,  dealing  with 
married  life,  has  New  York  city  for  its  principal  scenes. 

"Through  the  Heart  of  Canada,"  the  new  and  hand- 
some volume,  written  by  Frank  Yeigh,  has  already  reach- 
ed a  third  edition  in  this  country  and  continues  to  elicit 
nattering  reviews  both  in  Canada  and  the  British  Isles. 
McClurg  &  Co.,  of  Chicago,  have  ordered  a  large  edition 
for  the  United  States.  London  Truth  says:  "Judging 
by  this  well-written  and  well-illustrated  volume,  Canada 
certainly  seems  the  country  or  continent  of  the  future." 
The  book  is  handled  in  Canada  by  the  Canadian  Facts 
Publishing  Co.,   Toronto,   and  Henry  Frowde. 

L.  C.  Page  &  Co.,  Boston,  state  that  they  have 
made  a  sixth  printing  of  Miss  L.  M.  Montgomery's 
"Kilmeny  of  the  Orchard." 

Charles  G.  D.  Roberts'  new  volume,  "Neighbors  Un- 
known," has  been  well  received  in  the  United  States.  It 
is  published  by  Macmillans,  and  deals  with  stories  of 
the  larger  animals  of  the  far  north. 

Lawrence  J.  Burpee,  who  edited  "A  Century  of  Can- 
adian Sonnets,"  published  by  the  Musson  Book  Co.,  has 
been  commended  highly  for  his  work. 

The  Musson  Book  Co.  have  just  published  a  new  and 
enlarged  edition  of  Stephen  Leacock's  "Literary 
Lapses. ' ' 

Little,  Brown  &  Co.,  Boston,  have  just  published  "The 
Path  of  Glory,"  by  Paul  Leland  Ha  worth,  a  romance  of 
love  and  adventure  in  the  time  of  the  French  and  Indian 
War,  culminating  in  the  siege  of  Quebec.  The  historical 
events  are  in  a  fine  setting  for  the  drama  that  is  played 
out  with  Charles  Randolph  of  Virginia  and  Alfred  de 
Saint-Pierre,  daughter  of  a  French  commandant,  as  cent- 
ral figures. 

Rev.  Robert  E.  Knowles  will  in  the  fall,  through 
Henry  Frowde,  publish  a  new  story,  "The  Singer  of  the 
Kootenav,"   a   tale   of   to-day. 


Robert  W.  Service's  "Trail  of  '98"  was  brought  oul 
last  month  in  England  by  T.  Fisher  I'nwin. 

Henry  Frowde  reports  new  stocks  just  in  of  a  number 
of  interesting  Canadian  stories  by  Herberl  Strang.  The 
list  includes  "The  Romance  of  Canada,"  "Pioneers  in 
Canada,"  "Early  Days  in  Canada,"  "The  Great  Explor- 
ers," "The  Great  Fight  for  Canada,"  "Adventures  in 
the  Far  West,"  and  "Adventures  in  the  Far  North." 

McClelland  &  Goodchild,  Toronto,  have  just  published 
a  "Canadiana"  catalogue  of  1G  pages,  giving  a  very  full 
list  of  books  on  Canada  and  Canadian  questions,  as  well 
as  books  by  Canadian  writers.  Some  500  books  are  listed 
in  convenient  form,  arranged  alphabetically,  according 
to  authors.  The  works  of  over  250  distinct  writers  are 
mentioned  in  the  catalogue. 

Mr.  Rittenhouse,  of  Chicago,  who  spent  his  boyhood 
in  the  vicinity  of  Grimsby  and  Jordan  Harbor,  Ont.,  and 
who  returned  to  the  old  community  and  built  a  beautiful 
and  commodious  school  house,  surrounded  by  acres  of 
beautiful  gardens,  has  issued  a  volume  entitled  the  "Rit- 
tenhouse School  and  Gardens,"  in  which  he  has  given 
some  account  of  the  school  and  its  methods.  The  book 
contains  about  75  beautiful  illustrations,  showing  all  the 
special  features  in  connection  with  the  work  undertaken  in 
this  community.  The  volume  is  being  puqlished  by  Wil- 
liam Briggs. 

J.  Enoch  Thompson,  of  Toronto,  -who  is  a  firm  be- 
liever in  the  "back  to  the  land"  movement,  has  in  press 
with  William  Briggs  a  booklet  entitled  "The  Intensive 
Culture  of  Small  Farms."  He  takes  as  his  motto  for 
the  booklet,  "A  little  farm  well  tilled  keeps  the  pocket 
well  filled."  It  is  expected  that  this  will  be  ready  in 
two  or  three  weeks. 

A  volume  which  has  been  announced  for  some  time 
by  William  Briggs,  being  the  second  in  the  Canadian  Hero 
Series,  entitled  "Tecumseh,"  by  Norman  Gurd,  is  about 
to  be  issued.  The  previous  volume  in  this  series,  "The 
Story  of  Isaac  Brock,"  has  been  a  wonderful  success. 

"Past  Years  in  Pickering,  Sketches  of  the  History  of 
the  Community,"  by  the  Rev.  William  R.  Wood,  of  Clarc- 
mont,  will  be  on  the  market  about  the  first  of  June. 
This  book  is  an  attempt  to  present  in  a  simple  way  some 
true  conception  of  the  more  important  phases  of  the 
township's  life. 

One  of  the  most  important  books  of  the  year,  and  one 
in  which  there  is  already  a  great  deal  of  interest  through 
press  announcements  is  that  about  to  be  issued  by'William 
Briggs  entitled  "The  Diary  of  Mrs.  John  Graves  Simcoe," 
wife  of  the  first  governor  of  Upper  Canada,  with  notes 
and  a  biography  qy  John  Ross  Robertson.  The  illustra- 
tions in  this  volume  will  be  unique,  some  75  of  them  be- 
ing from  original  sketches  by  Mrs.  Simcoe,  who  was  an 
artist  of  no  mean  repute. 

The  Standard  Book  Co.,  of  Port  Perry,  are  putting 
on  the  market  through  William  Briggs,  the  first  of  a 
series  of  books  which  will  deal  particularly  with  Cana- 
dian subjects,  this  volume  being  entitled  "The  Heir 
From  New  York,"  by  R.  S.  Jenkins.  It  is  a  delightful 
story  of  life  in  a  smaller  Canadian  city,  describing  how 
a  young  American  becomes  Canadiani/.ed.  He  passes 
through  many  interesting  adventures  in  the  course  of 
which  he  becomes  the  hero  of  a  charming  love  story. 


CANADIANA 

Just  issued  my  Catalogue  of  Canadiana,  500  lots; 
please  send  for  a  copy. 

GEO.  F.  ABBOTT,        80  Park  St.,  Ottawa 


Rare  Canadian  Books  and  Prints 

A  Catalogue  of  1124  items  relating  to  every  part  of  Canada,  especially 
the   Northwest,  just  issued  by 

THE    MUSEUM    BOOK    STORE 

45  Museum  Street,  London,  W.C.,  England 

Catalogues  gratis  acd  p  st  free 


20 


BOOKSELLER    AND     STATIONER 


THE  COPP,  CLARK  IMPORT  DISPLAY. 

The  Copp,  Chirk  Co.  arc  this  month  exhibiting  at  the 
Prince  George  Hold,  Toronto,  their  Chirstmas  and  holiday 
import  gooda  for  next  season.  These  include  hooks,  post 
cards,  pictures,  leather  goods,  Christmas  decorations  and 
fancy  stationery. 

For  children,  Dean's  toy  books  and  patent  rag  toy 
hooks  will  especially  appeal,  as  besides  being  artistic,  they 
are  indestructible.  The  rag  books  are  produced  in  fast 
colors  of  bright  appearance,  on  strong  cotton  cloth,  and 
the  illustrations  are  by  artists  of  note.  Some  of  the 
subjects  are  A  B  C's,  trains,  animals,  nursery  rhymes, 
fairy  tales,  etc.  The  books  are  washable  and  hygienic, 
being  certified  to  by  the  British  Institute  of  Hygiene. 
The  new  hooks  have  fluted  edges,  which  prevent  them 
I). 'coming  frayed  and  untidy. 

Of  the  same  material  are  Dean's  new  profile  series  of 
rag  knockabout  toy  sheets,  which  include  animals  and 
doll  figures.  A  new  and  specially  striking  figure  is 
"Puck"  in  various  sizes.  Some  of  the  sheets  are  al- 
icady  stuffed  and  made  up.  The  latest  of  the  Dean  line 
are  the  pinafore  sets  for  boys  and  girls.  These  pinafores 
take  in  sailor,  soldier,  gypsy,  Indian  and  in  fact  all  kinds 
of  uniforms  for  children  to  "make  believe."  The 
"Dinkie"  series  of  children's  books,  put  up  in  boxes,  with 
the  hero  or  heroine  given  with  each  book — the  principal 
character  being  a  doll,  chicken  or  rabbit — are  a  novelty. 

Besides  the  showing  of  seasonable  and  new  fiction,  the 
display  sets  off  samples  of  the  "International"  series 
of  bibles,  which  are  standard,  and  a  new  line  of  "Do- 
minion" bibles,  with  chromatic  index.  There  are  also 
shown  prayer  books  for  all  religious  denominations.  Some 
new  Catholic  prayer  books  are  shown  in  new  and  fancy 
bindings,  with  the  Copp,  Clark  imprint.  There  are  also 
.sets,  odd  shapes,  satchel  patterns,  etc.,  most  of  them 
being  printed  on  India  paper. 

Other  books  include  toasts,  recitations,  cooking  re- 
cipes, dictionaries,  paint  books,  reward  books,  and  ju- 
veniles, particular  prominence  being  given  to  the  Blackie 
and  Altemus  lines,  the  latter  popular  books  in  a  number 
of  special  bindings.  There  are,  too,  a  complete  range  of 
Rackham's  illustrated  books,  besides  biographies,  padded 
and  cloth-bound  poets,  birthday  books,  fancy  illustrated 
books  in  gift  and  special  bindings.  In  the  latter  are  some 
selected  sets  of  masterpieces  in  color  from  the  noted  art 
galleries  of  Europe.  These  are  some  of  the  Jack  publi- 
cations, which  are  specially  suited  for  Christmas  gifts. 
Two  timely  books  are  the  "Souvenir"  series  of  "Lon- 
don" and  "Paris,"  each  containing  32  photogravures. 
The  tartan-bound  Scotch  authors  and  poets  are  striking. 

In  the  stationery  and  fancy  goods  department  are 
Christmas  gift  boxes,  decorated  with  holly  and  poin- 
settia  in  all  kinds  of  shapes  and  sizes;  pictures  and 
frames  in  a  great  variety  of  shapes.  These  frames  are 
of  steel  and  may  be  had  in  any  colring.  They  are  put 
up  to  retail  profitably  at  from  10  to  50  cents,  and  a 
new  line  of  sepia  prints  and  colored  pictures  are  attract- 
ive and  made  up  to  sell  cheaply. 

In  Christmas  and  picture  post  cards  the  designs  run 
into  the  thousands,  and  the  lines  are  spread  over  a  couple 
of  dozen.  The  "Quality"  line  are  of  a  superior  range. 
They  are  the  best  of  work,  printed  on  the  best  of  stock, 
with  sentiments  written  by  the  best  authors  of  the  day. 
All  the  designs  are  copyrighted,  and  they  are  specially 
suitable  for  Christmas  and  New  Years. 

The  new  "Dominion"  series  of  Canadian  patriotic 
cards  have  special  designs  for  each  of  the  provinces. 
There  are  nearly  50  designs  in  the  range.  A  high  grade 
card  and  calendar  is  the  new  colored  and  platinum  printed 
process  cards.     These  axe  somewhat  more  expensive  than 


the  others;  and  the  Woehler  "Keswick"  (religious) 
series  of  cards,  booklets,  calendars,  etc.,  depict  many 
new  designs.  The  "art"  line  of  calendars  embrace  hand- 
colored,  photogravure  and  odd  designs  made  to  retail 
from  5c  to  $2  each.  There  is  besides  a  very  large  range 
of  Christmas  and  New  Year  post  cards  to  retail  below 
these  figures.  These  are  of  general  design  in  rich  color- 
ing and  are  neat  and  seasonable.  Some  cards  at  various 
prices  are  put  up  in  Christmas  boxes,  with  envelopes  to 
match. 

There  is  an  extensive  range  of  steel  die  stamped  card- 
and  tally  cards,  bridge  and  500  cards,  and  also  a  heavy 
showing  of  holiday  calendars  and  pads.  A  new  port- 
folio of  Harrison  Fisher  pictures,  containing  21  subjects, 
to  be  sold  at  a  popular  price  is  a  prominent  special,  and 
new  Harrison  Fisher  calendars  in  five  styles  of  four  pic- 
tures each  is  another  striking  feature.  There  are  also 
shown  some  new  seals,  holly  tags  and  enclosure  cards, 
with   all  manner  of  Christmas   designs. 

In  papeteries  there  is  a  large  range  of  new  and 
novel  ideas  in  boxes,  and  many  good  juvenile  and  initial 
stationery  sets,  in  fancy  packets  and  decorated  boxes, 
some  of  them  cloth-covered,  showing  heads,  flowers,  holly 
and  Christmas  scenes  and  effects. 

There  are  some  novelties,  too,  in  the  nature  of  paper- 
weights and  ornaments  —  little  bells  surmounted  with 
poets'  heads,  fancy  paper  knives,  miniature  bibles, 
gazeteers,  dictionaries,  etc.,  and  in  stationery  and  desk 
sets  are  many  novel  designs  of  blotters,  paper  knives, 
etc.,  with  German  silver  backs,  neatly  ornamented,  making 
a  striking  appearance,  the  prices  of  which  are  interesting. 
There  are,  too,  some  fancy  colored  glass  ink-wells  with 
brass  trimmings  in  many  odd  shapes  and  designs. 

The  tinsel  garlands  and  Christmas  tree  decorations 
are  as  popular  as  ever,  but  besides  these  are  a  number  of 
new  and  different  styles  of  decorative  effects,  in  natural 
vines,  maple  and  oak  leaves,  holly,  etc.  The  spiral  paper 
decorations  are  new  and  the  Christmas  bells,  holly  wrap- 
ping and  crepe  tissue  papers  are  more  elaborate  in  design 
than  ever. 

Leather  goods  include  portfolios,  writing  sets  and  cases 
to  suit  all  purses  and  purposes,  music  rolls,  etc.  A  new 
feature  of  the  music  rolls  is  a  patent  grip  for  holding  the 
music  firmly  in  place.  Besides  these  there  are  leather 
bound  albums,  scrap  books  and  snapshot  albums.  Imita- 
tion leather  handkerchief,  glove  and  work  boxes,  with 
fancy  decorated  tops  and  bridge  boxes  and  card  sets  are 
novelties. 

The  exhibit  is  in  charge  of  Harold  Copp,  who  looked 
after  the  books,  and  Hugh  Young,  who  attended  to  the 
Christmas   cards   and   fancy   stationery  lines. 

The  King  and  Queen  have  accepted  copies  of  the  Ox- 
ford University  Press  tercentenary  facsimile  of  the  1611 
Bible  and  of  Mr.  A.  W.  Pollard's  "Records  of  the  Eng- 
lish Bible,"  and  their  Majesties  have  expressed  their 
pleasure  and  interest  in  these  memorial  publications.  The 
Archbishop  of  Canterbury  has  intimated  that  he  will  ac- 
cept from  the  Universities  of  Oxford  and  Cambridge  the 
Bible  to  be  presented  to  the  King  on  the  occasion  of  His 
Majesty's  Coronation  in  Westminster  Abbey.  The  Bible, 
which  the  King  will  kiss  before  signing  the  oath,  will  be 
finely  bound,  and  will,  of  course,  contain  -the  Apocrypha. 
The  Bible  will  ultimately  be  officially  preserved  at  Lam- 
beth Palace,  together  with  that  which  was  used  at  the 
Coronation  of  King  Edward.  This  will  be  done  by  His 
Majesty's  command.  The  Dean  and  Chapter  of  West- 
minster have  accepted  from  the  Universities  of  Oxford  and 
Cambridge  a  joint  gift  of  two  specially  bound  copies  of 
the  Altar  Service  Book  for  use  in  Westminster  Abbey  at 
(lie  Coronation  service. 


BOOKSELLER  AND  STATIONER 


21 


NEWS  OF  THE  PUBLISHING  HOUSES. 

George  Smithers  of  Cassell  &  Co.,  has  returned  from 
his  first  trip  to  the  Coast. 

E.  B.  Gundy,  Canadian  manager  for  Henry  Frowde, 
sailed  for  England,  during  Easter  week. 

E.  S.  Fowkes,  of  Macmillans,  has  gone  on  a  business 
trip  to  the  West  in  the  interests  of  his  house. 

The  Musson  Book  Co.  are  handling  Arnold  Bennett's 
"How  to  Live  on  24  Hours  a  Day"  in  Canada. 

L.  A.  Gemmell  and  Wm.  C.  Bell  are  in  the  West  on 
their  annuall  spring  trip  for  the  Musson  Book  Co. 

The  president  of  The  Macmillan  Co.  of  Canada,  Mr. 
F.  Wise,  has  returned  from  his  trip  to  the  old  country. 

The  Copp,  Clark  Co.  will  publish  shortly — the  date  is 
not  definitely  announced — "Tom  Stapleton,  the  Boy 
Scout,"  by  Capt.  Brereton. 

Thos.  Allen,  of  McLeod  &  Allen,  and  J.  B.  Hay,  of 
Eaton,  Crane,  &  Pike,  returned  to  Toronto  from  their 
trip  to  the  Pacific  Coast.    They  report  splendid  business. 

Cassell  &  Co.  announce  the  issue  of  a  series  of  volumes 
at  popular  prices  under  the  general  title  of  "Everybody's 
Books."  These  volumes  are  almost  entirely  those  which 
hitherto  have  only  been  obtainable  at  a  high  price. 


CAPT.    BRERETON 
Author  of  Boys'  Books. 

A  new  edition  of  Miss  McKenzie  Hill's  "Practical 
Cooking  and  Serving"  is  being  published.  This  volume 
is  considered  one  of  the  best  books  on  cooking  and  serv- 
ing published.  McClelland  &  Goodchild  are  the  Canadian 
publishers. 

The  Westminster  Co.  announce  for  Fall  the  publi- 
cation of  "Corporal  Cameron,"  Ralph  Connor's  new 
story.  They  also  state  that  there  will  be  no  reprint  edi- 
tion of  this  work  for  at  least  two  years.  The  story 
deals  with  the  Macleod  trail  and  the  jacket  of  the  book 
is  a  striking  color  effect  from  an  oil  painting  depicting  a 
glimpse  of  the  Macleod  country. 

W.  E.  Robertson,  of  the  Westminster  Company,  was 
in  New  York  a  few  days  last  week  meeting  George  H. 
Doran  and  J.  E.  Hodder  Williams,  of  Hodder  &  Stough- 
ton,  who  is  visiting  America.  Mr.  Williams  will  spend  a 
few  days  in  Toronto  towards  the  close  of  the  month. 

F.  W.  Holden,  representing  Setten  &  Durward,  sta- 
tioners' sundries,  Birmingham,  Eng.;  F.  H.  Ayers,  Ltd., 
sporting  goods;  Frederick  Warne  &  Co.,  publishers  ;  R. 
Riviere  &  Sons,  leather-bound  books  ;  Geo.  R.  Harrays 
&  Co.,  publishers  ;  Allman  &  Son,  Ltd.,  scholastic  pub- 
lishers, London,  and  C.  W.  Faulkner  &  Co.,  and  Henry 
Voll  &  Co.,  fine  art  publishers,  London,  England,  called 
on  the  Toronto  trade  during  the  early  days  of  April. 
Mr.  Holden  will  visit  the  important  centres  of  Canada 
before  he  returns  to  England. 


The  Copp,  Clark  Co.  have  arranged  for  a  new  series 
of  cloth-bound  novels  called  the  "Green  Library,"  from 
their  green  bindings,  to  retail  at  75  cents.  There  are 
ten  titles  in  the  set — not  reprints — and  they  are  issued 
with  the  company's  own  imprint.  The  list  includes  : 
"The  Lucky  Young  Woman,"  by  F.  C.  Philips  ;  "The 
House  of  Whispers,"  Wm.  Le  Queux  ;  "Treasure  of 
Israel,"  Wm.  Le  Queux  ;  "Envious  Eliza,"  Madame  Al- 
banesi  ;  "The  Nun,"  Rene  Bazin  ;  "A  Honeymoon  and 
After,"  F.  C.  Philips  ;  "Mr.  Poskitt's  Nightcaps,"  J. 
S.  Fletcher  ;  "The  Black  Spider,"  Carlton  Dawe  ;  "The 
Red  Symbol,"  John  Ironside,  and  "Jack  and  Three 
Jills,"  F.  C.  Philips. 

His  Excellency  the  Governor-General  has  ordered  a 
number  of  copies  of  Mr.  Stead's  volume,  "The  Empire 
Builders,"  and  is  interested  in  his  two  new  volumes  which 
are  just  being  put  on  the  market  by  William  Briggs,  his 
publisher,  entitled  "Prairie  Born  and  Other  Poems,"  and 
"Songs  of  the  Prairies." 

"The  Education  of  a  Music  Lover,"  by  Professor 
Dickinson  has  been  added  to  the  Music  Lover's  Library 
by  McClelland  &  Goodchild. 

J.  Fraser  of  H.  B.  Claflin  Co.,  New  York,  called  on 
the  Toronto  publishers  during  the  month. 

William  Briggs  report  a  large  sale  on  the  new  edition 
of  "Through  Five  Republics  on  Horseback,"  by  George 
W.  Ray.  Mr.  Ray  is  at  present  on  a  lecturing  tour 
throughout  Ontario,  and  it  has  resulted  in  a  very  large 
demand  for  his  book.  They  also  report  increasing  sales 
of  the  booklet  "The  Canadian  Naval  Question,"  by  Cap- 
tain Clive  Phillips-Wolley. 

The  following  traveling  salesmen  visited  Winnipeg 
recently:  W.  C.  Bell,  Musson  Book  Co.,  Toronto,  A. 
D.  Hill,  Dodge  Publishing  Co.,  New  York;  H.  S.  Acker, 
Schefus  Manufacturing  Co.,  New  York;  George  Stewart, 
Henry  Frowde  Co.,  Toronto;  R.  J.  Plaskett,  Copp,  Clark 
Co.,  Toronto. 


Publications  Canadiana  and  Americana. 
G.  F.  Abbott,  80  Sparks  street,  Ottawa,  has  gotten 
out  a  neat  16-page  catalogue  of  new  and  old  books  de- 
voted to  Canadiana,  Americana  and  miscellaneous  sub- 
jects. Nearly  400  books  are  briefly  described  and  listed 
in  alphabetical  order  in  the  catalogue,  which  shows  en-' 
terprise  on  the  part  of  this  Canadian  bookseller^ 

Cassell's  Splendid  Annual  Report. 

A  year  of  great  progress,  the  best  in  twelve  years,  is 
revealed  by  the  annual  statement  of  Cassell  &  Co.  for 
1910,  presented  at  the  annual  meeting  in  London  last 
month.  The  net  profits  amounted  to  $130,000,  $30,000 
more  than  the  previous  year.  This  allowed  of  an  increase 
to  2\  per  cent,  in  the  dividend  to  shareholders,  \  per 
cent,  better  than  1909.  This  statement  reflects  great 
credit  on  the  general  management  of  Mr.  Arthur  Spur- 
geon  and  the  conservative  policy  adopted  a  few  years 
ago.  Among  other  things  the  improvement  in  earnings 
showed  an  advance  of  $25,000  over  the  $115,000  of  1909. 

Interesting  Bible  Tercentenary  Souvenir. 

In  commemoration  of  the  tercentenary  of  the  author- 
ized version  of  the  English  Bible.  The  Copp,  Clark. Co.  are 
handling  an  interesting  souvenir  in  the  shape  of  a  mini- 
ature chained  bible  and  lectern — the  smallest  in  the  world. 
Bibles  in  the  early  days  were  so  rare  that  it  was  neces- 
sary to  chain  them.  The  souvenir  is  a  facsimile  of  what 
may  yet  be  seen  in  some  of  the  old  churches  of  the  old 
land.  The  bibles  can  be  read  with  a  magnifying  glass, 
which  is  part  of  the  set. 


•>•) 


BOOKSELLER     AND     STATIONER 


THE    MUSSON    IMPORT    BOOK   DISPLAY. 
The    Musson   Book   Co.  are  this  month   holding  their 

import  display  of  books  and  post  cards  in  the  King  Ed- 
ward Hotel.  The  range  of  both  these  classes  of  goods 
is  enormous.  There  are  books  for  babies,  children,  boys 
and  girls  and  grown-ups  of  all  ages. 

For  very  young  children  there  are  all  manner  of  toy 
books  al  various  prices  including  fairy  stories,  soldiers, 
rhymes,  comics,  etc.  Besides  there  are  some  very  fine 
children's  Dickens  and  simple  religious  hooks  for  those 
win.  can  read.  The  "Stories  that  Never  Grow  Old" 
series  include  some  25  titles,  and  the  "Slant"  and 
"Hole"  hooks  are  particularly  good. 

In  hoys'  and  girls'  hooks  there  are  dozens  of  libraries 
devoted  to  subjects  such  as  would  interest  youthful  read- 
ers. "Everyone's  Library"  alone  contains  38  titles  of 
standard  authors,  and  the  "Empire"  shilling  series,  with 
colored  illustrations  has  4b'  titles.  The  "British  Girls' 
Library"  lias  17  titles,  and  a  6d.  series  of  18  titles  for 
small  children. 

The  Blaekie  line  of  9d.  stories  has  about  55  titles,  and 
Routledge's  cloth  bound  Is.  6d.  books  109  titles.  A 
striking  library  is  the  "Wonder"  books  of  5  titles,  and 
and  Routledge's  florin  novels  of  60  titles  contain  standard 
works  of  Scott,  Dickens,  Dumas,   Cooper,  etc. 

Some  striking  titles  of  general  books  for  boys  and 
girls  are  "Girls  Next  Door,"  "Boys'  Book  of  the  Navy," 
"Boys'  Book  of  Chivalry,"  and  "Andersen's  Fairy 
Tales."  Partridge's  books  run  a  range  from  3d.  up  to 
2s.  6d.  each,  and  Jarrold  's  line  contains  seven  splendid 
books  for  boys  and  girls.  Boys  will  be  particularly  in- 
terested in  the  five  "Boys'  Scout"  books. 

The  "Canada"  series  and  Scouting  series  for  boys 
are  illustrated,  and  dealing  as  they  do  with  native  topics 
should  prove  a  popular  line.  There  are  nearly  75  titles 
in   the  "Canada"   series. 

Besides  the  very  large  range  of  fiction  and  staple 
books  there  are  shown  a  great  many  technical  and  use- 
ful volumes  such  as  dictionaries  of  all  sizes,  cook  books, 
medical  and  health  works,  scientific  books,  ready  reckon- 
ers, languages,  reference,  sports,  outdoor  and  indoor 
books  and  games,  books  for  builders  and  for  every  other 
conceivable  purpose.  All  of  these  may  be  had  in  a  great 
variety   of  bindings,   simple    and   plain. 

Presentation  editions  of  famous  books  and  authors, 
boxed,  made  a  splendid  showing,  as  also  did  the  authors' 
sets,  embracing  all  the.  foremost  writers.  There  were 
displayed,  too,  art  works  and  books,  depicting  all  the 
modern  schools,  and  illustrated  editions  of  authors  and 
poets.  Padded  poets  are  again  in  demand,  and  some 
lovely  samples  of  the  bookbinders'  art  are  shown  in  all 
leathers.  Most  of  the  poets  and  writers  may  be  had 
as  well  in  decorated  cloth  bindings,  and  all  the  fancy 
bound  books  are  this  year  boxed  in  appropriate  covers. 

In  addition  to  the  larger  sets  of  authors,  there  are  a 
number  of  uniform  small  sets,  specially  attractive,  some 
of  them  in  padded  cases.  The  Canadian  master-pieces  of 
eight  titles,  in  lamb,  velvet,  calf  and  cloth  bindings,  will 
appeal  to  a  great   many  lovers  of  good  books. 

The  Volland  popular  series  of  books  with  decorated 
covers  are  new  this  year,  as  also  are  a  series  of  painters, 
composers,  poets,  authors,  etc.  This  brings  one  to  the 
Christmas  and  religious  subjects  books  and  prayer 
and  hymn  books,  bibles  and  rosaries,  which  are  shown  in 
immense   variety. 

Some  specially  seasonable  books  are  those  dealing 
with  the  forthcoming  coronation  of  King  George  and 
Queen  Mary,  describing  and  depicting  various  phases  of 
the  ceremony  and  the  subject  of  coronation.  Illustrated 
booklets  and  tartan  Scotch  books  are  shown  in  greater 
number  than  ever  before. 


Christmas  stationery  and  post  card  lines  embraced 
several  thousands  of  samples.  The  Baird  "Golden  Series" 
cards  are  exceedingly  neat  and  tasty,  and  are  priced  to 
retail  at  from  5  to  60  cents  each.  They  are  high  grade. 
Their  "Dominion"  line  carries  the  Dominion  and  Pro- 
vincial coat-of-arms,  and  maple  leaves.  The  cards  may 
be  had  in  decorated  boxes  of  six  or  may  be  got  in  lots 
of  100  five  cent  cards  and  50  ten  cent  cards.  The  "Golden 
Series"  also  embrace  birthday  cards. 

Hazelburg's  Christmas  stationery  is  shown  in  many 
odd  designs.  They  retail  from  3  to  30  cents.  Verdier's 
line  ranges  from  5  cents  to  $3  ;  the  Church  line  from  5  to 
20  cents;  Heys  is  similar  to  Verdier's,  though  all  have 
some  distinctive  features  distinguishing  them  from  the 
others. 

The  seals  and  tags  are  put  up  specially  for  Mussons. 
Mason's  celluloid  and  hand-painted  cards  embrace  many 
new  designs  and  Clark's  assorted  Christmas  cards  in  boxes 
are  made  to  sell  from  1  cent  up. 

Of  calendars  and  calendar  pads  there  is  an  infinite 
variety  of  shapes,  sizes  and  styles.  The  pictures  in  gen- 
eral embrace  land  and  sea  scapes,  heads,  children,  fish, 
game,  animals,  etc.  Some  are  colored  and  many  have 
fancy  trimmings. 

The  Woehler  line  embraces  25  designs  in  sample  and 
are  made  to  cover  all  the  holidays  and  special  events  of 
the  year,  with  something  appropriate  for  each  season. 


Cassell  &  Co. 's  Annual  Staff  Banquet. 
The  annual  staff  dinner  of  Cassell  &  Co.  was  held 
at  the  Trocadero  restaurant,  London,  Eng.,  on  the  even- 
ing of  March  31  last.  Mr.  Arthur  Spurgeon,  general 
manager  of  the  company,  was  chairman,  and  he  and  Mrs. 
Spurgeon  held  a  reception  before  the  dinner.  By  a  coinci- 
dence the  evening  was  the  fiftieth  birthday  of  Mr.  Spur- 
geon, and  the  sixth  anniversary  of  his  position  as  general 
manager  of  Cassells.  A  splendid  vocal  and  musical  pro- 
gram was  presented  and  during  the  dinner  the  London 
Concert  Orchestra  played  a  number  of  classical  and  late 
popular  airs.  The  toast  list  was  short— "The  King," 
"The  House  of  Cassell,"  responded  to  by  Mr.  Spurgeon; 
"Our  Guests,"  H.  V.  Barwell  and  Warkwick  Deeping: 
and  "Our  Chief,"  proposed  by  J.  Walter  Smith.  A 
splendid  souvenir  menu  card  was  printed  for  the  occas- 
ion, the  front  cover  being  decorated  with  a  colored  illus- 
tration of  an  Indian  girl  depicting  "La  Belle  Sauvage." 
and  an  interesting  little  magazine  "The  Cassellite, "  full 
of  quips  and  cartoons  concerning  many  of  the  employes 
of  Cassells.  This  "Cassellite"  annual  magazine  is  No.  3 
and  is  named  the  "special  eye-shade  number,"  and  it  con- 
tains also  a  "surreptitious  supplement"  and  a  presentation 
plate  showing  photographs  of  Mr.  Spurgeon  at  various 
periods  of  his  life.  One  of  the  "specials"  reads  "  'Lead 
on,  Macduff,'  said  Shakespeare.  Cassells  went  one  bet- 
ter and  said  'Button.'  " 

The  1911  Planetary  Daily  Guide. 
The  Portland,  Ore.,  School  of  Astrology  Bulletina 
Publishing  Co.,  has  recently  issued  its  sixth  annual 
edition  of  its  "Planetary  Daily  Guide  for  All"  for  1911. 
Bound  in  red  paper  with  black  and  gold  lettering  the 
book  should  be  interesting  to  students  of'  astrology.  It 
contains  all  the  favorable  and  unfavorable  dates  through- 
out the  year  carefully  and  completely  calculated  accord- 
ing to  the  science  of  astrology,  with  directions  ready  for 
the  use  of  busy  people  as  a  help  towards  success  in  busi- 
ness, social  and  personal  affairs.  The  1911  edition  shows 
improvement  in  design,  collation  of  matter,  and  added  ma- 
terial over  any  previous  yearly  number.  The  Planetary 
Guide  retails  at  50  cents. 


BOOKSELLER     AND     STATIO-NER 


23 


THE  RELIGIOUS  TRACT  SOCIETY  (S) 


ARE    THE    PUB- 
LISHERS OF  THE 


"COPPING  ILLUSTRATED  BIBLE 


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2  inches  thick);  in  good,  clear  type,  with  References,  Maps,  and  Atlas  Indices,  and  with 
100  Coloured  Plates  by  Harold  Copping:  (1)  cloth,  7s.  6d.  net;  (2)  French  limp,  with 
medallion  on  cover,  12s.  net;  (2a)  French  limp,  plain,  12s.  net;  (3)  Persian  Yapp,  21s  net; 
India  Paper  Editions  (1%  inches  thick)  (4)  Rutland  Yapp.  25s.  net;  (5)  Best  Morocco,  35s. 
net;  ((!)  cloth,  gilt  edges,  round  corners,  10s.  6d.  net.  Hither  of  the  above  may  be  bad 
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The  R.  T.  S.  has  on  its  List 
OVER    1000    PRIZE     BOOKS 

All  copyright  stories 


Ranging  in  price  from  8  cents  to  $1.50.  The  authors  include  such  well-known  names  as 
Dr.  Gordon  Stables,  Talbot  Baines  Reed,  Amy  L,e  feuvre,  Hesba  Stretten,  Mrs.  O.  F.  Walton, 
E.  Everett-Green,  Rosa  N.  Carey,  Mrs.  de  Home    Vaizey,  and   many   others. 


All   Booksellers  who  have  not  hitherto  carried  the  publications   of   the    R.  T.  S.  should   at  once  send 
for    complete    catalogue    and    particulars    of   terms.     Address,    4    Bouverie  Stroct,  London,  England 


The  New  Connor  Book 

CORPORAL  CAMERON 

A  Tale  of  the  Macleod  Trail 

Ready  Nov.  1st.      -      Cloth,  only  $1.25 

The  publishers  beg  to  assure  the  trade 
that  no  cheap  reprint  edition  of  this  book 
will  be  issued  before  Jan.,  1914,  and 
probably  not  then. 

This  story  is  a  fascinating  one,  and  pro- 
mises to  surpass  any  of  this  popular 
author's  previous  works. 

THE  WESTMINSTER  CO.,  LIMITED 


PUBLISHERS 


TORONTO 


24 


BOOKSELLER    AND     STATIONER 


Publishers'  List  of  Best  Sellers 

Fiction  and  Juvenile  Works  Strong — Last  Year's 
Popular  Works  to  the  Front  in  New  Editions — 
Helpful  Books  Selling  Well. 

The  Copp,  Clark  Co.  have  published  a  new  edition  of 
"The  Varmint,"  Owen  Johnston's  hoys'  story,  which 
bad  such  a  successful  run  last  fall.  They  have  also 
brought  out  still  another  edition  of  "Molly  .Make  Be- 
lieve." This  in  addition  to  the  edition  of  a  month  ago. 
As  well  this  company  reports  that  the  first  edition  of 
"Eve's  Second  Husband"  is  almost  exhausted,  and  that 
a  second  is  preparing. 

"The  Prodigal  Judge,"  by  Vaughan  Kester;  "One 
Way  Out,"  by  William  Carleton;  "Adventures  of  a 
Modest  Man,"  by  Robert  W.  Chambers;  and  "The  New 
Miichiavelli,"  by  H.  G.  Wells,  are  the  best  sellers  of  the 
month  reported  by  McLeod  &  Allen. 

Frank  Yeigh's  well-known  booklet  "5,000  Facts  About 
Canada,"  published  by  the  Canadian  Facts  Publishing 
Co.,  Toronto,  has  already  gone  into  a  second  edition,  the 
demand  for  it  coming  not  only  from  every  part  of  Can- 
ada, but  all  over  the  continent  and  the  Empire.  The  trade 
is  handling  steadily  increasing  quantities,  and  many  deal- 
ers have  testified  as  to  its  selling  value. 

The  Musson  Book  Co.  have  had  to  add  a  fresh  stock 
of  "Peter  Pan,"  and  also  new  editions  of  "The  Wood- 
carver  of  Lympus,"  by  M.  E.  Waller,  and  "Tom  Moore," 
by  T.  B.  Sayre. 

"The  Dop  Doctor,"  by  Richard  Dehan,  is  reported 
by  Henry  Frowde  to  be  still  selling  big. 

"The  Corsican,"  by  Johnston,  still  hold  its  own 
as  one  of  the  leading  best  sellers  in  the  non-fiction  class. 
The  Canadian  edition  is  being  marketed  by  McClelland 
&  Goodchild.  The  same  firm  report  a  good  sale  for 
"Forged  in  Strong  Fires,"  by  John  Ironside.  A  novel 
of  realism  picturing  conditions  in  England  and  in  South 
Africa,  during  and  after  the  Boer  war. 

McClelland  &  Goodchild  have  brought  on  a  secon;l 
edition  of  Mulford's  "Bar-20  Days."  In  this  story  the 
author  renews  the  acquaintance  of  "Hopalong  Cassidy" 
and  all  the  rest  of  the  members  of  the  "Bar-20"  outfit. 
This  company  also  report  a  good  sale  for  Chesterton's 
new  book  "Appreciation  and  Criticism  of  Charles 
Dickens. ' ' 

„  William  Briggs  have  just  put  on  the  market  a  new 
edition  of  "The  Stampeder,"  by  S.  A.  White,  in  their 
reprint  editions,  which  have  been  so  successful  of  late. 
"Mrs.  Wiggs  of  the  Cabbage  Patch"  is  one  of  the  late 
books  added  to  their  reprints  also,  arid  it  has  had  a  very 
large  run  during  the  past  month. 

"The  Broad  Highway,"  by  Farnol,  soon  reached  the 
list  of  the  six  best  sellers,  and  McClelland  &  Goodchild 
report  this  to  be  their  biggest  seller. 

"A  Wreath  of  Canadian  Song,"  by  Mrs.  Whyte-Edgar, 
which  is  published  by  William  Briggs,  is  having  a  very 
steady  sale. 


Attractive    and    Interesting    Reprints. 

A  series  of  reprints  which  from  their  appearance  and 
contents  seem  likely  to  appeal  to  the  trade  are  those 
being  published  by  Macmillan  &  Co.,  London  and  Toronto, 
to  retail  at  a  shilling  net.  They  are  bound  in  bright  red 
cloth  and  stamped  with  gold  lettering,  and  being  of  a 
uniform  size  are  attractive  and  pleasing  to  the  eye.  Many 
of  the  stories  are  comparatively  new,  though  some  there 
are  which,  while  not  recent  works  are  by  authors  whose 


reputation  is  already  established.  Some  of  the  books  are 
illustrated.  The  range  of  subjects  is  large— reminiscence, 
travel,  descriptive  and  historical. 

One  of  these  is  "Leaves  from  the  Note-Books  of  Lady 
Dorothy  Nevill,"  edited  by  her  son,  Ralph  Nevill.  In 
this  book  Lady  Nevill  has  written  a  rather  scathing  de- 
nunciation of  present  day  society.  In  fact,  the  theme  of 
her  story  seems  to  be  a  protest  against  the  decline  of 
the  manners  and  customs  of  the  good  old  days  and  the 
conquest  of  high  society  by  the  new  rich,  or  as  she 
terms  them,  the  people  of  high  society  with  the  well 
tilled  money  bags.  Among  the  many  things  she  touches  on 
are  her  travels  abroad,  London  of  the  past,  London  Parks 
and  the  old  country  houses.  Altogether  it  is  a  very  witty 
and  interesting  volume. 

"Some  Passages  in  the  Life  of  One  of  H.  M.  Inspec- 
tors of  Schools,"  by  E.  M.  Sneyd-Kynnersley,  is  another, 
in  which  the  author  gives  many  interesting  reminiscences 
and  records  of  his  life  among  the  schools.  Mrs.  Comyns 
Carr  in  "North  Italian  Folk,"  gives  some  pleasant 
sketches  of  every  day  town  and  country  life  among  the 
people  of  Italy. 

In  almost  the  same  category  is  "Tales  of  Old  Japan," 
by  Lord  Redesdale,  in  which  are  recounted  many  of  the 
myths  and  legends  of  earlier  days.  Charles  Kingsley's 
"At  Last" — a  description  of  a  Christmas  season  spent  in 
the  West  Indies. 

In  "Reminiscences  of  the  Great  Mutiny,"  by  Forbes 
Mitchell,  and  "Cawnpore,"  by  Sir  George  Trevelyan, 
some  of  the  stormy  story  of  India  is  again  told  in  part 
by  expert  reconteurs.  "Barracks,  Bivouacs  and  Battles," 
by  Archibald  Forbes,  contains  a  number  of  stories  of 
military  life.  Each  chapter  is  complete  iD  itself.  The 
scenes  are  laid  in  France,  Africa,  India,  the  Crimea  and 
other  places  in  which  England  waged  war  during  the  past 
century  or  two.  Many  of  the  stories  are  thrilling  in 
nature  while  others  depict  the  soldier's  life  outside  the 
battlefield — the  trials,  troubles,  temptations  and 
petty  quarreling  so  familiar  to  the  men  who  have  been  to 
the  front.  This  book  is  recommended  to  those  interested 
particularly  in  military  life  as  well  as  to  all  those  who 
appreciate  the  hearing  of  the  tales  incident  to  every  war 
and  which  have  not  been  recorded  in  the  history  of  the 
British  nation. 


The  Revised  Version  in  Verses. 

The  University  Presses  of  Oxford  and  Cambridge  an- 
nounce two  new  editions  of  the  Revised  Version,  in 
which  for  the  first  time  the  text  is  divided  into  verses  as 
to  the  1611  Bible.  Many  prefer  this  arrangement  and  the 
absence  of  verses  has  somewhat  hindered  the  acceptance 
of  the  Revised  Version.  Hitherto,  the  Revised  Version 
has  only  been  obtainable  divided  into  paragraphs.  One  of 
the  new  editions,  containing  central  column  references, 
will  be  published  on  May  17,  the  thirtieth  anniversary  of 
the  appearance  of  the  Revised  New  Testament,  when  1,- 
000,000  copies  were  sold  in  the  course  of  the  day;  and 
the  other  edition,  text  only,  will  be  ready  a  few  weeks 
later. 

The  University  Presses  have  also  ready  for  publica- 
tion a  cheap  edition  of  "The  Interlinear.  Bible,"  which 
combines  the  Authorized  and  the  Revised  Versions  in  a 
most  convenient  form.  Where  the  versions  vary  the 
passages  are  printed  in  smaller  type,  so  arranged  that 
the  reader  following  continuously  the  upper  line  has  the 
text  of  the  Revised  Version  or  following  the  lower  line 
the  Authorized  Version;  and  yet  sees  at  a  glance  the  dif- 
ference. 


BOOKSELLER  AND  STATIONER 


25 


UNITED    STATES   PUBLISHERS'    NOTES. 

The  Reilly  «fe  Britton  Co.,  Chicago,  have  issued  a  bul- 
letin of  "Best  Commencement  Gift  Books,"  in  special 
bindings  suitable  for  school  prizes.  Among  some  of  the 
titles  are  "My  Golden  School  Days,"  '"My  Alma  Mater  ; 
a  College  Man's  Record,"  "The  Girl  Graduate  ;  Her  Own 
Book,"  "School-Girl  Days,"  "School-Fellow  Days,"  "My 
Sorority,"  "My  Fraternity,"  "Forget-Me-Nots,"  "When 
Good  Fellows  Get  Together,"  "Toasts  You  Ougnd  to 
Know,"  '"Letters,"  "Sweethearts  Always,"  "The  Menu 
Book,"  "Recipes  :  My  Friends'  and  My  Own,"  "Miss 
Minerva  and  William  Green  Hill,"  "Brass  Tacks," 
"Touching  Second,"  and  four  Neill  gift  books — "Evan- 
geline,"  "Hiawatha,"   "Snow  Bound"  and   "The  Raven." 

Thomas  Y.  Crowell  &  Company,  New  York,  announce 
new  editions  of  the  following  recently  issued  books  : 
"Poems  of  Sophie  Jewett,"  edited  by  Louise  R.  Jewett," 
"The  Wheels  of  Time,"  by  Florence  L.  Bar- 
clay ;  "The  Beauty  of  Every  Day,"  by  J. 
R.  Miller  ;  "Seeking  After  God,"  by  Lyman  Abbott  ; 
"George  Eliot,"  by  Charles  S.  Olcott  ;  and  three  books 
by  Orison  Swett  Marden  :  "The  Miracle  of  Right 
Thought,"  "Getting  On"  and  "Be  Good  to  Yourself." 
They  have  also  recently  published  A.  S.  Mackenzie's 
"The  Evolution  of  Literature,"  an  account  of  the  develop- 
ment of  literature,  from  its  beginnings  with  the  chants, 
war-dances,  boat-songs,  etc.,  of  primitive  man,  down 
through  the  ancient  Greek,  Egyptian  and  Indian  liter- 
atures to  modern  times.  A  manual  of  comparative  liter- 
ature designed  both  for  scholars  and  for  the  general  pub- 
lic. The  author  is  professor  of  English  and  logic  at  the 
State  University  of  Kentucky. 

From  Little,  Brown  &  Company,  Boston,  comes  "A 
False  Equation,  the  Problem  of  the  Great  Trust,"  by 
Melville  M.  Bigelow,  a  work  on  education,  considered  on 
its  most  difficult  side,  the  duty  of  the  state  to  carry  out 
the  trust  charged  upon  it  to  establish  and  maintain 
equality  as  far  as  that  is  practicable  in  the  government 
of  Men.  Jeffery  Farnol's  "The  Broad  Highway"  has  just 
come  through  its  seventh  printing.  Little,  Brown  &  Co. 
also  state  that  Henryk  Sienkiewicz's  latest  novel, 
"Wbirlpools,"  is  in  its  fifth  printing,  with  "The  Girl 
from  the  Marsh  Croft,"  by  Selma  Lagerlof,   in  its  third. 

"The  History  of  Art  in  France,"  by  M.  Louis  Hour- 
ticq,  "The  West  in  the  East  from  an  American  Point  of 
View,"  Price  Collier  ;  "The  Agonists  :  A  Trilogy  of  God 
and  Man,"  Maurice  Hewlett  ;  "Isabella  of  Milan,"  Chris- 
topher Hare  ;  "The  High  Roads  of  the  Alps,"  Charles  L. 
Freeston  ;  "Finland  To-Day, "  George  Renwick  ;  "Flor- 
ence, Past  and  Present."  Rev.  J.  Wood  Brown  ;  "Java 
and  Sumatra,  and  the  Other  Islands  of  the  Dutch  East 
Indies."  A.  Cabaton,  are  among  the  May  publications  an- 
nounced by  Charles  Scribner's  Sons,  for  appearance  in 
Mav.  The  supplementary  list  of  fiction  includes  "Jane 
Oglander,"  Mrs.  Belloc  Lowndes  ;  "The  Price,"  Francis 
Lynde  ;  "Mr.  Wvcherly's  Wards,"  L.  Allen  Harker  ;  and 
"Esther  Damon,"  Cora  Older. 

As  an  instance  of  the  interest  taken  in  Australia  in 
American-made  books,  A.  C.  McClurg  &  Company,  Chi- 
cago, have  just  made  shipment  to  Melbourne  of  about  3,- 
000  volumes.  Of  course  fiction  predominates,  but  in  this 
particdlar  shipment  were  50  copies  of  Joseph  Mills 
Hanson's  "Frontier  Ballads,"  and  other  miscellaneous 
titles. 

Forbes  &  Co.,  Chicago,  report  that  they  find  one  of 
the  most  popular  biographies  of  recent  times  to  be  "The 
Life  of  Governor  John  A.  Johnson  of  Minnesota,"  which 
is  now  going  into  a  new  edition.  Over  thirty  thousand 
copies  have  been  sold  in  the  few  months  since  it  appear- 
ed. Frank  A.  Day  and  theodore  M.  Knappen  are  the 
authors  and    they     have  very  thoroughly  and  entertain- 


ingly portrayed  the  life  and  character  of  the  great  gov- 
ernor. 

A  novel  book  for  children  is  said  to  be  "The  Little 
Old  Outlaws,"  published  by  A.  C.  McClurg  &  Co.,  Chi- 
cago. The  author  is  Anne  Archbold  Miller,  who  sets 
forth  in  verse  for  children,  the  way  to  combat  the  in- 
fluences of  the  various  "outlaws"  such  as  selfishness, 
vanity,  greed,  disobedience,  etc.,  as 'they  are  felt  in 
daily  life.  The  verses  are  hand  lettered  and  decorated  by 
H.  G.  Reed,  the  illustrations  are  photographic,  and  the 
volume  is  prettily  decorated  in  tints.  It  is  altogether  a 
most  attractive  child's  book. 

Hurst  &  Co.,  New  York,  through  their  Canad'an 
agents,  McLeod  &  Allen,  Toronto,  report  good  sales  of 
Capt.  Wilbur  Lawton's  "Boy  Aviator  Series"  books. 
The  titles  of  the  series  are  "The  Boy  Aviators  in  Nicar- 
agua," "The  Boy  Aviators  on  Secret  Service,"  "The 
Boy  Aviators'  Treasure  Quest,"  "The  Boy  Aviators' 
Polar.  Dash,"  "The  Boy  Aviators  in  Africa,"  and  "The 
Boy  Aviators  in  Record  .Flight."  These  six  books  are 
said  to  contain  thrilling  airship  stories  for  boys. 

The  Putnams  will  publish  in  the  spring  a  volume  en- 
titled "In  the  Time  of  the  Pharaohs,"  by  the  French 
Egyptologist,  Alexandre  Moret. 

During  April,  Houghton,  Mifflin  Co.  are  publishing 
an  interesting  list  of  books  as  follows  :  "People  of  Pop- 
ham,"  an  amusing  story  of  English  country  life,  by  Mrs 
Mary  C.  E.  Wemyss,  author  of  "The  Professional  Aunt"; 
"France  in  the  American  Revolution,"  by  James  Breck 
Perkins,  with  an  introduction  by  Ambassador  Jusser- 
a'nd  ;  "The  Ideal  Italian  Tour,"  by  Henry  James  For- 
man  ;  "Palestine  and  Its  Transformation,"  by  Ellsworth 
Huntington,  author  of  "The  Pulse  of  Asia"  ;  "A  Year 
in  a  Coal  Mine,"  by  Joseph  Husband,  and  "The  World 
of  Dreams,"  an  interesting,  scholarly  study  of  Havelock 
Ellis.  These  publishers  have  on  the  press  a  second  print- 
ing of  "Wells  Brothers,"  by  Andy  Adams. 

Among  the  novels  published  this  spring  by  John  Lane 
Co.,  New  York,  three  have  attracted  especial  interest  : 
"Compensation,"  by  an  author  who  writes  over  the  pen 
name  of  Anne  Warwick,  is  an  American  love  story,  deal- 
ing with  political,  diplomatic  and  social  life  in  Washing- 
ton. The  book  has  aroused  ardent  discussion.  Theodore 
Rosevelt  appears  among  the  characters  portrayed.  The 
author  is  the  daughter  of  a  man  whose  professional 
eminence  has  made  him  a  well  known  figure  in  the  United 
States.  "The  Red  Lantern"  by  Edith  Wherry,  is  a>  love 
romance  interwoven  with  the  great  problem  of  the  East 
and  West.  "Demeter's  Daughter,"  bv  Eden  Phillpotts, 
author  of  the  "Thief  of  Virture,"  "The  Haven,"  "Tales 
of  the  Tenements,"  etc.,  depicts  the  war  of  different 
natures  and  the  single-handed  struggle  of  a  strong  and 
noble  woman  to  lift  and  reclaim  her  family.  The  scene 
is  laid  in  Dartmoor. 

L.  C.  Page  &  Co.,  Boston,  are  bringing  out  a  post- 
humous work  by  Neilson  Stephens,  "A  Soldier  of  Val- 
ley Forge."  The  twentv-second  printing  of  Mr.  Stephens' 
first  success,  "An  Enemy  to  the  King,"  is  now  selling, 
as  also  is  a  sixteenth  printing  of  his  "Philip  Winwood." 
Another  new  Page  book  is  "Argentina  and  Her  People  of 
To-day,"  bv  Nevin  0.  Winter,  to  be  published  shortly  in 
the  Latin-American   Republics  series. 

A.  C.  McClurg  &  Co.,  Chicago,  have  secured  the 
United  States  rights  of  Frank  Yeigh's  new  book, 
"Through  the  Heart  of  Canada  " 


Panama  is  the  scene  of  a  novelette,  "Virginia  Vare— 
U.S.A.,"  which  will  be  published  in  the  Blue  Book 
Magazine  for  June. 


26 


BOOKSELLER     AND     STATIONER 


Monthly  Magazine  News  Notes 

What  the  Coming  Numbers  Have  as  Special  Ar- 
ticles— Value  of  Posters  —  Personal  News  of 
Publishers. 


The  English  Review,  which  is  edited  by  Austin  Har- 
rison, contains  in  its  April  number  a  long  list  of  good 
things.  In  poetry  there  are  contributions  by  Stephen 
Phillips,  Richard  Middleton,  J.  D.  Beazley  and  Frederic 
Manning.  Frank  Harris  has  a  playlet  on  "The  King  of 
the  .lews"  ;  Ford  Madox  Hueffer,  a  short  story,  "Riesen- 
berg,"  Basil  De  Selincourt  "Schubert's  Songs";  Forrest 
Reid,  a  sketch,  "An  Ending,"  and  R.  A.  Scott-James 
contributes  "Chance  and  Change." 

"Peace,  Perfect  Peace,"  gives  brief  summaries  of 
world  politics  ;  R.  B.  Cunninghame  Graham  contributes 
"Smythe  :  An  Answer  to  Smith,"  and  Henry  J.  Monson 
tells  of  "Colonial  Cotton  and  Wheat  Growing";  Stephen 
Reynolds'  article  "The  By-Products  of  Tariff  Reform"  is 
timely,  and  John  Carter  compares  English  and  American 
Prisons.    There  are  a  number  of  other  fine  essays. 

John  Edward  Hoare  contributes  an  article  on  "A 
Canadian  Theatre"  in  the  April  University  Magazine. 
"Music  in  Canada,"  by  H.  C.  Perrin  is  another  national 
topic  touched  upon  in  this  number. 

Both  "MacLeans"  and  the  "Canadian"  magazines  had 
timely  articles  with  an  Easter  flavor  in  the    April  issues. 

The  Montreal  and  the  Toronto  News  Companies  are 
agents  in  Canada  for  the  American  News  Co.,  New 
York. 

In  Scribner's  Magazine  for  May  will  appear  a  one-act 
play  by  John  Galworthy,  entitled  "The  Little  Dream  "; 
though  written  in  prose  it  is  said  to  be  full  of  poetic 
qualities.  In  the  same  number  Price  Collier  describes 
his  visits  to  the  native  rulers  of  India — modern  Mahara- 
jas like  the  Gaekwar  of  Baroda,  and  conservatives  who 
never  leave  India  and  live  back  in  the  Middle  'Ages.  There 
are  6,000  of  these  native  chiefs,  big  and  little,  who  owe 
their  first  allegiance  to  the  British  Government.  George 
B.  McClellan,  former  Mayor  of  New  York  City,  who 
spent  eight  years  in  Congress,  will  contribute  a  paper 
founded  on  his  observation  of  "Leadership  in  the  House 
of  Representatives."  Kenyon  Cox,  the  eminent  artist, 
contributes  a  paper  entitled  "The  Classic  Spirit  in  Paint- 
ing," in  which  he  makes  a  plea  for  the  preservation  of 
all  the  best  traditions.  Frank  BranwVn,  the  eminent 
English  painter  and  decorator,  has  of  recent  years  gained 
a  great  reputation  for  his  etchings,  many  of  which  are 
in  the  public  galleries  of  Europe.  In  the  May  Scribner 
this  phase  of  Brangwyn's  activities  will  be  described  and 
illustrated.  Louisa  Fletcher  Larkington  contributes  a 
poem  as  also  does  Olive  Tilford  Dargin. 

Girls  and  boys  interested  in  gardening  should  like 
Eleanor  A.  Sutphen's  story  in  St.  Nicholas  for  May,  of 
how  a  brother  and  sister  made  a  garden  which  blossomed 
every  day  from  April  to  September.  The  total  expendi- 
ture for  bulbs  and  seeds  was  two  dollars. 

The  Ladies'  Home  Journal  has  abandoned  its  experi- 
ment with  fortnightly  issues,  and  after  May  15  number 
appears  the  magazine  will  be  published  once  a  month  as 
formerly.  The  editors  say  that  they  adopted  the  fort- 
nightly idea  because  their  readers  asked  for  it,  but.  that 
their  readers  have  found  that  the  divided  magazine  is 
confusing  and  "not  like  the  old  Journal  "  The  subscrip- 
tion price  will  remain  at  $1.50,  but  the  single  copy  price 
will  be  15  cents  as  before.  One  objection  to  the  maga- 
zine when  it  was  a  monthly  was  that  the  issues  had 
grown  too  thick  to  be  bound  with  wire  staples.  A  new 
method  of  binding  will  be  adopted  and  the  monthly  issues 


to  come  will  be  bound  like  a  book,   pasted  together  with 
a  flat  back. 

Magazines  and  other  bulky  periodicals,  after  July  1 
next,  will  be  transported  by  the  United  States  Post 
Office  Department  in  carloads  as  fast  freight. 

The  "Century"  announces  for  its  May  issue  the  be- 
ginning of  an  historical  series  of  interest  and  impor- 
tance, "Women  of  the  Caesars,"  by  Guglielmo  Ferrero. 
The  opening  chapters  will  present  a  picture  of  the  condi- 
tions of  woman  and  marriage  in  ancient  Rome,  in  order 
to  render  more  intelligible  the  character  of  the  women  of 
Caesar's  time  ;  and  later  chapters  will  tell  of  the  wife 
and  daughter  of  Augustus,  the  daughters  of  Antony,  the 
daughters  of  Agrippa,  the  wives  of  the  Emperor  Claudius, 
and  Agripina,  the  mother  of  Nero.  The  articles  are  to 
be  illustrated. 

The  first  issue  of  The  Irish  Review,  the  new  monthly 
magazine  of  Irish  literature,  art,  and  science  made  a 
good  beginning.  George  W.  Russell  wrote  very  sugges- 
tively on  the  "Problem  of  Rural  Life,"  J.  Eglinton  had 
a  pleasant  article  on  "Irish  Books,"  and  the  editorial 
notes  were  exceedingly  interesting. 

The  early  May  number  of  the  Popular  Magazine  makes 
special  mention  of  Charles  E.  Van  Loan's  baseball  novel- 
ette, "Little  Sunset,"  Francis  Lynde's  latest  novel, 
"The  Fight  for  the  G.  V.  &  P.,"  an  informative  story 
of  railroad  promoting,  and  Robert  V.  Carr's  "The  Fool- 
ishness of  Kid  Caldwell."  In  "  Juramentado."  Yates 
Stirling,  Jr.,  decribes  how  the  governor  of  the  Island  of 
Palakan  receives  a  rude  shock  when  he  tries  to  govern 
by  kindness.  The  etiquette  of  seafaring  is  the  theme  in 
Morgan  Robertson's  yarn,  called  "Dignity,"  wherein  are 
read  the  alarming  dilemma  that  resulted  from  the  cen- 
turies-old observances  of  the  sea> 

Sir  Frank  Newnes,  proprietor  of  the  Strand,  Grand, 
Tit-bits  and  World-Wide  magazines  paid  a  visit  to  Can- 
ada during  the  passing  month.  He  saw  the  country 
pretty  well  between  Montreal  and  Winnipeg.  He  was  the 
guest  of  the  Toronto  Press  Club  on  April  3,  and  told 
some  interesting  things  concerning  the  foundation  of  his 
publications.    He  returned  to  England  via  New  York. 

The  Penny  Pictorial  April  Holiday  number  had  an 
article,  "Greenhorns  in  Canada,"  in  which  three  readers 
of  the  magazine  described  their  early  experiences  in  the 
Dominion. 

Ainslee's  for  May  has  a  long  list  of  interesting  short 
stories  and  fanciful  poems. 


THE  VALUE  OF  POSTERS 

Henry  Tietjen,  foimier  editor  and  publisher  of  The 
Newsdealer,  writes  some  interesting  things  anent  the  value 
of  posters  to  newsdealers. 

"It  is  a  positive  fact,"  he  says  "that  thousands  of 
dollars  are  wasted  annually  by  publishers  who  are  trying 
to  promote  the  business  of  the  newsdealers,  and,  sad  to 
say,  this  effort  is  lost  on  both  sides  simply  because  of 
lack  of  working'  together  for  mutual  benefit. 

"The  remark  is  often  heard:  'Why  should  I  display 
their  advertising  matter;  they  don't  do  anything  for 
me?'  Is  this  true1?  Let  us  look  at  it  in  another  light. 
Why  shouldn't  such  advertising  matter  sent  you  by  pub- 
lishers be  displayed,  when  all  that  is  required  is  to  dis- 
play it  where  customers  will  see  it?  What  other  line 
of  goods  handled  give  as  reasonable  a  profit,  and  allow 
of  taking  back  articles  not  sold?  What  is  the  sense  of 
;i  publisher  spending  thousands  of  dollars  advertising 
in  the  leading  newspapers  and  magazines,  calling  the  at- 
tention of  the  public  to  the  fact  that  such  a  magazine 
contains  a  special  article  by  a  certain  author,  and   that 


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Address  Canadian  Department 

SCRIBNER'S  MAGAZINE 

155  FIFTH  AVENUE  NEW  YORK  CITY 


The  ENGLISH  REVIEW 


the  same  is  now  on  sale  at  all  newsstands?  Is  this  not 
done  to  help  create  a  demand  for  that  publication,  and 
which  demand  is  supplied  by  the  newsdealer? 

"Do  yon  think  under  the  circumstances  that  the  pub- 
lishers are  asking  too  much  to  display  the  advertising- 
matter  sent  yon?  Doesn't  it  help  to  remind  the  person 
having  read  the  advertisement  when  he  sees  it  again  at 
your  place  of  business,  so  much  so  that  a  sale  is  often 
made  right  then  and  there?  Who  created  this  business? 
Would  the  sale  in  this  particular  instance  be  made  with- 
out the  publisher's  assistance? 

"If  the  average  newsdealer  really  knew  the  value  of 
this  advertising  matter,  lie  would  use  it  for  the  purpose 
it  was  sent.  It  is  a  positive  fact  that  some  dealers  do 
not  even  take  the  trouble  of  examining  it,  but  simply 
put  it  aside  or  throw  it  away.  Ig  this  right?  If  yon  are 
a.  live  dealer  you  surely  believe  in  advertising.  Who 
doesn't?  Why  have  your  name  placed  on  windows  and 
awnings,  and  insist  upon  having  it  on  most  everything 
you  can?  Because  you  think  it  will  advertise  yon.  Then 
why  should  any  other  form  of  advertising  matter  be 
treated  any  different,  especially  when  yon  are  selling 
that   article? 

"The  different  magazines  treat  on  various  subjects. 
There  are  among  your  customers  some  who  will  buy  any 
periodical  containing  a  certain  subject  of  interest  to 
them.  These  subjects  are  generally  referred  to  in  the 
publishers'   advertisements,  and   the  posters  sent    out. 

"It  is  to  be  hoped  that  the  day  will  soon  he  here 
when  every  newsdealer  in  the  country  will  see  the  wis- 
dom of  working  in  harmony  with  the  publishers,  so  that 
the  publishers  will  feel  .justitieo  in  spending  their  monev 
to  help  the  dealers.  Publishers  admit  the  need  of  the 
dealers'  good-will  and  co-operation,  why  not  admit  the 
need  of  theirs  as  well?" 


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reviews." 

Evening    Standard 
"It  would  ha  dly  be  possible  to  make  a 
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contents  the  'English  Review'  is  easily 
first." 

T.IVs    Weekly 

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amongst  its  monthly  contemporaries." 

Oxford   Chronicle 

"The  April  'English  Review'  is  a  bril- 
liant number,  in  which  contributions 
from  some  of  the  greatest  Irvine  mas- 
ters of  literature  stand  side  by  s  de 
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Vanity    Fair 
"The  May  number  of  ihe  'Eng  ish  Re- 
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Daily    News 
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Yorkshire  Daily  Post 
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Oxford    Magazine 

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HALIFAX   HOTEL 

HALIFAX,  N.S. 


BOOKSELLER    AND    STATIONER 


29 


The  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

Ho,    H,    with    rubber    tips, 

HB,H,  2H,  3H,4H,B,  2B 

without  rubber*. 

INDELIBLE  COPYING 

Medium  and  Hard. 
Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Statlonvrs,  TORONTO. 


A.CCOTJNTANTS   AND    AUDITORS. 


JENKINS  &  HARDY 
Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 
15J  Toronto  St.                           52  Can.  Life  Bldg. 
Toronto    Montreal 


THE 
MERCHANTS  MERCANTILE  CO. 

260  St.  James  St..  Montreal 
Mercantile  Reports  and  Collections 
Our  method  of  furnishing  commercial  reports 
to  our  subscribers  grives  prompt  and    reliable  in- 
formation to  date.     Every  modern  facility  for  the 
collection  of  claims.  Tel.  Main  1983 


PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Urug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  ProTince  of  Quebec  Exposi- 
tion, Montreal,  1897 


King  Edward  as  Encyclopedia  Con- 
tributor. 

Hugh  Chisholm,  editor  of  the 
eleventh  edition  of  the  "Encyclopedia 
Britannica,"  told  recently  how  the 
late  King  Edward  assisted  in  its  pre- 
paration. 

"I  was  desirous  of  including  in  the 
Encyclopedia  colored  plates  of  the  in- 
signia of  various  orders,"  Mr.  Chis- 
holm stated.  "I  found  that  in  most 
of  the  books  the  colors  were  given 
wrongly,  and  it  was  suggested  to  me 
that  as  the  late  King  Edward  pos- 
sessed nearly  all  the  European  orders 
the  difficulty  might  be  overcome  if 
permission  could  be  obtained  for  an 
artist  to  copy  them. 

"Accordingly  I  wrote  to  Lord 
Knollys  and  received  a  reply  that  if 
an  artist  was  sent  to  Buckingham 
Palace  he  would  be  provided  with  a 
room,  and  that  the  King's  valet  had 
instructions  to  bring  him  any  orders 
he  wanted. 

"His  late  Majesty  found  out  that 
certain  orders  were  not  being  included 
and  he  said  he  thought  they  ought  to 
go  in.  That  was,  of  course,  an  or- 
der, and  accordingly  additional  plates 
were  made. 

"The  inscription  drawn  up  to  ac- 
company the  plates  was,  'Insignia  of 
various  orders  of  knighthood,  drawn 
by  special  permission  from  orders  in 
the  possession  of  King  Edward  VII.' 

"That  inscription  was  forwarded  to 
Lord  Knollys  for  approval,  but  when 
it  was  submitted  to  his  Majesty,  the 
late  King  did  not  think  it  was  suffi- 
cient, and  Lord  Knollys  wrote  back 
that  his  Majesty  wished  to  revise  the 
words  and  to  add  this  :  'And  arrang- 
ed in  accordance  with  his  Majesty's 
wishes  and  commands. 

"We  did  not  number  King  Edward 
among  our  contributors,"  Mr.  Chis- 
holm added,  "but  he  gave  us  assis- 
tance upon  a  matter  on  which  he  was 
perhaps  the  greatest  authority  in 
Europe." 


The  two  traveling  salesmen  were 
discussing  business  conditions.  One  of 
them  in  the  book  trade  ventured  the 
query  : 

"Does  Browning  sell  as  well  as 
ever  over  in  Boston  ?" 

"Oh,  yes,"  said  the  other,  who  re- 
presented a  three-dollar  shoe  concern. 
"Better,  in  fact.  People  are  wearing 
tan  shoes  all   the  vear  round  now." 


Market  Report. 
Hats  and  caps,  not  so  high  as  last 
year,    excepting    foolscap,     which    is 
stationery. 


SINCE  we  have 
begun  to  look 
at  things  from  a 
scientific  point  of 
view  —  since  we 
have  begun  to  put 
things  on  an  engin- 
eering basis,  or  ob- 
serve the  morals  of 
efficiency,  we  are 
all  becoming  to 
believe  in  the  aris- 
tocracy of  work. 

The  contributing  man  is  the 
ideal  man  of  to-day. 

It  is  this  class  of  men  that 
are  producing  the  Elliott  Line 
of  Tally  Cards,  Dinner  Cards, 
Score  Pads,  Card  Party  Invi- 
tations, Birth  Announcement 
Cards,  and  numerous  otrjer 
high-class  articles,  wherein 
they  give  expression  to  the 
best  that  is  in  them. 

Is  it  necessary  to  explain 
further  why  the  line  is  suc- 
cessful beyond  our  largest 
expectation  ? 

If  you  want  satisfied  cus- 
tomers, quick  and  easy  sales, 
and  good  profits,  write  us  to- 
day for  samples  and  sugges- 
tions. 

Kcrtk  fhi/aae/pnia,la. 
DAVID  FORREST 

Phone  College,  4133.    Canadian  Rep'  esentative 
558  Bathurst  St.,  Toronto,  Ont.    . 


30 


BOOKSELLER     AND     STATIONER 


Brief  Reviews  of  Recent  Books 

Publications  of  Canadian  Houses  Commented  on 
— Fiction  a  Leader  —  Adventure  a  Prominent 
Seller— Essay  and  Reminiscence  in  Firm  Place. 

The  Wisdom  of  Folly.  Ellen  Tborneycroft  Fowler.  Tor- 
onto: Musson  Book  Co.  Cloth,  $1.25. 
This  is  an  intensely  interesting  story,  dealing  as  it 
does,  with  one  of  the  loveliest,  parts  of  England,  and 
going  back  to  the  romantic  days  of  lilt  and  tournament. 
It  opens  with  a  prologue  from  which  the  book  takes  its 
name,  and  gives  (lie  history  of  one  by  name  of  Mandelot, 
the  court  fool,  in  the  time  of  one  of  the  Henrys.  While 
he  was  called  the  fool,  some  of  his  acts  were  very  wise, 
as  well  as  chivalrous.  His  mantle  descends  on  one  of 
more  modern  times,  called  Nicholas,  who  was  also  in 
some  ways  very  foolish  and  in  others  both  wise  and  kind. 
There  is  a  beautiful  love  story  running  through  it,  and 
a  plot  deep  enough  to  hold  one's  interest  from  start  to 
finish. 

Sydney   Carteret,   Rancher.     Harold   Biridloss.      Toronto : 

McLeod  &  Allen.     Cloth,  $1.25. 

An  athletic  young  Englishman  of  the  middle  class 
who,  like  so  many  of  his  kind,  had  never  attempted  any- 
thing serious  in  life,  comes  to  the  Canadian  Northwest. 
Circumstances  bring  out  the  best  in  him,  and  he  develops 
into  an  attractive  frontiersman  and  "makes  good"  in 
the  battle  of  life.  He  has  many  strange  adventures, 
among  them  being  forced  to  hunt  for  evidence  of  his  own 
death,  though  to  find  proof  meant  the  cutting  off  largely 
of  his  chances  for  success.  The  whole  story  is  permeated 
with  the  wholesome  atmosphere  of  strenuous  Western 
pioneering.  Interwoven  through  this  fascinating  narra- 
tive of  the  struggle  with  Dame  Nature,  business,  etc., 
runs  the  golden  thread  of  love. 

Pages  From  a  Journal  and  More  Pages  From  a  Journal. 

Mark     Rutherford.       London    and     Toronto :       Henry 

Frowde.     Cloth. 

These  two  small  volumes  by  the  author  of  "The 
Autobiography  of  Mark  Rutherford,"  "Clara  Hopgood, " 
etc.,  contain  much  that  is  entertaining.  While  being 
largely  reminiscent,  the  author  gives  his  readers  some 
close  views  of  men  noted  in  science  and  letters  of  the  days 
just  past.  Opening -with  a  visit  to  Carlyle  in  1868,  the 
'  writer  gives  his  impressions  and  moods  on  a  great  variety 
of  topics — the  seasons,  faith,  patience,  unbelief,  Dickens' 
characters,  and  a  great  number  of  other  subjects.  In 
I  he  second  volume  Mr.  Rutherford  continues  his  impres- 
sions. The  books  are  light,  and  can  be  taken  up,  read,  and 
re-read,  at  leisure,  which  is  more  than  can  be  said  for 
many  other  works.  The  first  volume  is  in  its  second 
edition. 

Dancing  Days.     J.   J.  Bell.     Toronto:   Musson   Book   Co. 

Cloth,  $1.25. 

A  charming  story  of  a  young  girl,  Poppy  Thane,  who 
has  to  support  herself  and  mother  by  dancing.  While  in 
Leipzic  studying  her  art,  she  meets  a  young  chap,  Frank 
Crawford,  wealthy  and  under  the  guardianship  of  a  strict 
aunt.  While  on  a  visit  to  his  aunt's  he  meets  a  romantic 
little  girl,  Hilary  Graham,  out  in  the  woods  washing 
her  face  in  the  dew,  with  an  idea  of  becoming  prettier. 
Frank  returns  to  London  and  proposes  to  Polly,  thinking 
he  is  in  love  with  her.  Poppy's  mother,  not  wishing  to 
have  her  luxuries  taken  from  her  in  the  event  of  Poppy 
not  marrying  a  rich  man,  takes  every  opportunity  of  ob- 
taining money,  and  when  one  of  her  daughter's  admirers 


sends  a  string  of  pearls,  this  designing  woman  manages 
to  get  them.  When  Frank  finds  the  pearls  not  returned 
he  breaks  the  engagement,  and  returns  to  the  country, 
where  lie  again  meets  Hilary,  who  has  made  a  friend  of 
his  aunt.  The  hook  should  be  read  for  the  rest  of  the 
story   and   its  denouement. 

The  New  Machiavelli.     H.  (i.   Wells.     Toronto:     McLeod 

&  Allen.     Cloth. 

This  is  the  life  story,  on  the  face  of  it,  of  Richard 
Remington,  written  by  himself  —  from  his  childhood. 
through  his  schooldays,  and  University  career,  until  he 
blossoms  out  as  a  publicist  and  member  of  Parliament, 
His  marriage  proves  a  half-hearted  affair — a  convenience 
— and  finally,  his  unguarded  nature  blazes  forth,  and  his 
public  career  is  ended.  The  truthful  record  of  the  doings 
of  Richard  Remington,  presents  itself  as  a  keen  biological 
analysis  of  the  English  mind,  and  the  interwoven  fabric 
of  the  English  social  and  political  system.  He  lapses 
from  political  and  social  activity  into  the  purely  animal, 
and  these  lapses  are  not  glossed  over.  He  betrays  his 
party,  his  friends,  and  his  wife,  and  blasted  in  the  world 's 
eye  that  other  who  sat  "gripping  his  wilted  roses  in  her 
ringless  hands." 

The   Dew   of    Their   Youth.      S.   R.    Crockett.      Toronto: 

Musson   Book    Co.      Cloth,    $1.25. 

As  usual,  Crockett  in  "The  Dew  of  Their  Youth,"  has 
written  something  interesting  and  innocuous,  though  most 
readers  nowadays  want  more  action.  There  are  many 
touches  of  dry  humor  in  the  story,  and  these  as  well  as 
the  interest  of  the  plot  and  the  strong  individuality  of 
the  characters,  go  a  long  way  to  make  the  book  worth 
while.  The  plot  is  laid  in  Galloway,  and  is  full  of  that 
delicacy  and  refinement,  without  which  love  tales  are 
worthless.     It  is  a  refreshing  book  of  past  days. 

"813."      M.   LeBlanc.      Toronto:    The   Musson  Book   Co. 

Cloth,  $1.25. 

"813,"  by  the  author  of  Arsene  Lupin,  is  one  of  the 
most  original  and  fascinating  detective  stories  that  has 
been  placed  on  the  market.  The  plot  centres  around  a 
royal  secret  held  by  an  old  man  named  Kesselbaeh,  who 
is  searching  for  a  long-lost  individual;  the  latter,  if  dis- 
covered, would  mean  the  raveling  out  of  the  mystery 
which  would  affect  European  kingdoms.  But  in  the 
meantime  Kesselbaeh  is  murdered.  So  original  does  the 
story  become  that  the  chief  detective  is  found  to  be  the 
fugitive  from  justice  playing  a  double  part.  He  is  finally 
caught  and  exposed,  but  escapes,  and  later  succeeds 
by  a  series  of  almost  superhuman  efforts  in  not  only  dis- 
covering the  old  man's  secret,  but  his  murderer  as  well. 
The  book,  originally  written  in  French,  shows  cleverness 
in  style  on  the  part  of  the  translator,  as  well  as  the 
author. 

Gilead  Balm.     Bernard  Capes.     Toronto:  Copp,  Clark  Co. 

Cloth,  $1.25. 

An  interesting  collection  of  detective  stories  is  "Gilead 
Balm,"  recounting,  as  they  do,  the  adventures  of  a  knight 
errant,  a  young  man  as  head  of  a  concern  known  as 
Lambs'  Agency.  The  series  is  thrilling  and  mysterious 
from  start  to  finish,  revealing  the  hero's  keen  detective 
powers.  Many  deserving  cases  are  helped,  as  well  as 
shams  exposed  through  his  ability  to  solve  many  mys- 
teries. Gilead  Balm  as  a  clerk  had  philanthropic  predi- 
lections, and  he  used  to  speculate  on  how  he  would  re- 
spond to  the  appeals  for  help  he  read  of  in  the  daily 
press  if  lie  were  able  to  give  relief.  As  if  in  answer  to 
his  speculation,  a  fortune  is  bestowed  on  him  and  he  is 
enabled  to  indulge  bis  fancy.-    The  stoiy  is  the  record  of 


BOOKSELLER    AND     STATIONER 


31 


his  resultant  adventures.     The  book  will  prove  interesting 
to  all  lovers  of  adventures  and  intrigue. 

The  Fire  Opal.     Roberl    Praser.      McLeod   &   Allen,  Tor- 
onto.   Cloth,  $1.25. 

The  "Fire  Opal"  is  undobtiledly  one  of  the  best  of 
Robert  Fraser's  productions.  It  is  a  thrilling,  exciting 
story  in  which  love  and  adventure  play  the  important 
roles.  Frank  Armstrong,  a  young  English  officer  home 
on  leave  from  his  regiment  in  India,  falls  in  love  with 
the  daughter  of  an  English  earl,  lie  is  given  the  cold 
shoulder  by  the  young  lady's  mother,  who  is  trying  to 
arrange  a  marriage  with  a  Russian  prince.  While  return- 
ing from  Persia  (where  he  had  been  as  an  assistant  to 
the  British  Embassy)  through  Russia,  he  is  notified  that 
the  girl  he  loves  is  being  held  a  prisoner  by  the  Russian 
prince,  while  her  father  and  brother  are  held  in  confine- 
ment until  the  girl  gives  her  consent  to  marry  him.  Arm- 
strong immediately  takes  advantage  of  a  tribal  revolt 
to  try  and  rescue  them.  It  is  well  written,  and  will  hold 
the  reader  enthralled  throughout  the  whole  story. 

Robert    Kimberley.      Frank   H.    Spearman.       McLeod     & 

Allen,  Toronto.     Cloth,  $1.25. 

The  story  opens  with  a  house  party  at  which  Robert 
Kimberley  is  introduced  to  the  reader.  Walter  MacBir- 
ney,  a  sugar  refiner,  and  his  wife,  Alice,  have  just  return- 
ed from  the  West,  and  are  being  entertained  by  the  Kim- 
berleys.  MacBirney  is  anxious  to  put  through  a  deal  with 
Robert  Kimberley,  also  a  sugar  refiner.  Many  social 
events   occur  during  the   following  winter,  and   the   next 


T0D  HUNTER* 


',  By- 

|u  RIPLEY  DSAUNDERS 


spring  Alice  discovers  that  Robert  Kimberley  is  very 
much  in  love  with  her.  She  has  not  been  living  happily 
with  her  husband,  and  at  Kimberley 's  suggestion  secures 
a  divorce  from  MacBirney  in  order  to  marry  him,  but 
before  the  marriage  comes  off,  Alice  dies  suddenly.  The 
story  ends  by  Kimberley  becoming  a  monk  and  spending 
his  last  days  on  a  lonely  island. 

Colonel    Todhunter    of    Missouri.      Ripley    D.    Saunders. 

McLeod   &  Allen,   Toronto.     Cloth,   $1.25. 

Colonel  Todhunter,  the  central  figure  in  the  book,  is 
a  typical  Missourian.  He  never  enjoys  himself  so  much 
as  when  he  is  mixed  up  in  some  sort  of  fight.  He  takes 
a  great  interest  in  other  people,  and  works  very  hard  try- 
ing to  get  his  friend  made  Governor  of  Missouri.  In  this 
he  succeeds,  making  himself  very  notorious.  He  is  the 
greatest  matchmaker  in  the  country,  and  is  always  getting 
mixed  up  in  some  love  affair  which  generally  ends  dis- 
astrously to  himself.  The  story  is  very  thrilling  as  well 
as  humorous,  and  is  bound  to  please  the  majority  of  read- 
ers. 

Eve's  Second  Husband.     Corra  Harris.     Toronto:   Copp, 

Clark  Co.     Cloth,  ill.,  $1.50. 

A  true  story  of  a  woman,  who,  though  calling  herself 
dull  and  stupid,  was  one  of  the  most  clever  of  American 


women.  She  gives  the  history  of  her  Brst  marriage,  then 
tells  of  her  meeting  with  Adam  West,  who  afterwards 
became  her  second  husband.  She  tells  the  story  of  her 
married  life,  her  thoughts,  plans,  ambitions  and  trials. 
She  loses  the  love  of  her  husband,  but  in  the  end  regains 
it  by  love  and  patience,  ft  is, the  story  of  a  woman's 
heart — a  woman  good  and  clever,  purr  and  practical. 
Those  who  have  read  "A  Circuit  Rider's  Wife"  by  the 
same  author,  will  greatly  enjoy  "Eve's  Second  Un- 
hand." It  was  highly  commended  When  if  appeared  in 
serial  form  in  one  id'  •  the  foremost  United  Slates 
weeklies. 

A   Book   of  Dear   Dead   Women.     Edna   W.   Underwood. 

Boston:   Little,  Brown  &  Co.     Cloth,  $1.25  net. 

This  is  a  volume  of  nine  short  stories,  the  whole 
making  a  book  of  over  300  pages.  Possibly  the  first  story, 
"One  of  Napoleon's  Loves,"  will  prove  the  most  inter- 
esting, though  Mrs.  Underwood  in  all  the  tales  shows  the 
hand  of  a  born  storyteller.  The  themes  of  her  sketches 
are  unusual,  and  each  of  them  is  enshrouded  in  an  at- 
mosphere of  its  own.  Hers  is  a  vivid  imagination,  and 
in  her  land  of  phantasy  there  is  joy  and  peace  and  happi- 
ness, altogether  different  to  the  sadness  of  Poe,  to  whose 
art  hers  has  been  compared.  The  stories  breathe  a  spirit 
of  by-gone  days — hence  the  title — and  tells  tales  of  other 
lands  than  America.  The  book  may  well,  lay  claim  to 
being  a  literary  production,  though  an  interesting  one. 


Canadian  Books  and  Views. 
The  Museum  Book  Store,  45  Museum  St.,  London, 
Eng.,  have  just  published  a  catalogue  of  their  books, 
pamphlets,  portraits,  maps  and  views  relating  to  Can- 
ada for  circulation  in  the  Dominion.  A  great  many  of 
the  works  listed  were  purchased  from  the  library  of 
Samuel  Wegg,  who  was  governor  of  the  Hudson's  Bay 
Co.  (1783-1799.)  Among  the  subjects  treated  of  are  the 
Arctic,  Alberta,  British  Columbia,  Colonial  Affairs,  Emi- 
gration, Hudson's  Bay,  Indians,  Labrador,  Louisburg, 
Montreal,  New  Brunswick,  Newfoundland,  Niagara  Falls, 
North-west  Passage,  Nova  Scotia,  Old  French  War,  Prince 
Edward  Island,  Quebec,  The  Rebellion,  Red  River  Settle- 
ment, Saskatchewan,  Selkirk  Settlement,  Upper  and 
Lower  Canada,  Vancouver  Island,  War  of  1812,  etc.  The 
catalogue  has  some  72  pages,  in  which  nearly  1200  books 
are  listed. 


Mcthuen  &  Co.,  London,  Eng.,  will  publish  at  the 
end  of  July  a  new  novel  by  Marie  Coreilli.  Their  spring 
fiction  includes  "The  Dweller  on  the  Threshold,"  Robt. 
Hichens  ;  "The  Card,"  Arnold  Bennett  ;  "Defender  of  the 
Faith,"  Marjorie  Bowen  ;  "All  the  World  Wondered," 
Leonard  Merrick  ;  "Clementina,"  A.  E.  W.  Mason  ;  "At 
a  Venture,"  H.  B.  Marriott  Watson  ;  "Shadow-Shapes," 
Maude  Annesley  ;  "The  Eldest  Son,"  Archibald  Marshall; 
"Splendid  Zipporah,"  Maude  S.  Rawson  ;  "Here  and 
Hereafter,"  Barry  Pain  ;  "Rosamund,"  Beatrice  Whitby; 
"Lady  Fanny,"  Mrs.  Geo.  Norman;  "Griffith  Colgrove's 
Wife,"^  Gerald  Fitzstephen  ;  "The  Way  of  a  Man,"  Emer- 
son Hough  ;  "A  Charming  Humbug,"  Imogen  Clark,  and 
"The  Expiation  of  John  Court,"  D.  Maud. 

The  following  is  T.  Fisher  Unwin's  spring  list  of 
books  added  to  their  "Colonial  Library"  :  "God's  Clay," 
Alice  and  Claude  Askew  ;  "Widdershins,"  Oliver  Onions  ; 
"Leslie's  Lovers,"  Annie  Warner  ;  "The  Camera  Fiend," 
E.  W.  Hornung  ;  "The  Heart  of  Diane,"  Percy  J.  Hart- 
ley, and  "Uncanny  Tales,"  F.  Marion  Crawford.  The 
number  of  books  in  this  lihrarv  series  now   total    180. 


Athletic  Goods,  Leather  Goods 
Fancy  Goods  and  Toys 


The  Fancy  Leather  Goods  Trade. 

Manufacturers  of  fancy  leather  goods  report  that  the 
past  season's  business  in  holiday  goods  showed  no  un- 
usual features,  and  that  while  there  appeared  to  be  no 
indication  of  exceptional  activity,  there  was  at  least  a 
normal  business.  While  there  is  no  doubt  that  these  con- 
ditions were  generally  true,  taking  the  country  as  a 
whole,  there  was  a  vast  difference  in  the  amount  of  busi- 
ness done  in  different  sections  of  the  country. 

During  the  past  year  the  cult  of  the  bag  developed 
amazingly,  and  the  practical  shopping  bag  which  once 
held  the  stage  centre  is  now  relegated  to  the  ranks  of 
the  purely  utilitarian,  while  a  woman  buys  dainty  and 
fanciful  bags  to  match  her  costumes  and  to  answer  for 
any  and  every  occasion. 

The  average  buyer  fails  to  realize  the  large  amount 
of  business  that  can  be  secured  by  a  strict  attention  to 
the  movements  of  trade  in  the  fancy  leather  goods  busi- 
ness by  a  liberal  showing  of  the  latest  novelties  and 
a  determination  to  do  the  leading  business  in  his  town 
in  this  particular  line.  As  a  rule,  they  seem  to  forget 
that  times  change  and  opporunities  come  and  go  with 
them.  It  is  not  so  long  ago  that  the  shopping  bag  of  the 
woman  in  moderate  circumstances  was  a  most  modest 
affair  of  plain  leather,  with  the  simplest  of  leather  or 
metal  mountings  with  perhaps  an  initial  or  a  monogram 
on  one  side.  It  did  duty  winter  and  summer  and  when 
it  was  worn  out,  and  not  until  then,  a  new  one  of  the 
same  general  character  was  purchased. 

But  times  have  changed  ;  this  is  an  age  of  extrava- 
gance which  buyers  should  take  advantage  of.  The  wo- 
man of  the  present  day,  if  she  has  sufficient  means,  has  a 
number  of  bags  which  she  selects  as  carefully  as  she  does 
her  dresses,  and  carries  them  in  accordance  with  certain 
costumes.  She  has  bags  for  shopping,  calling,  afternoon 
and  theatre  use,  all  of  which  gives  opportunities  for 
profit  to  the  alert  buyer. 

Then  there  is  the  wallet  for  men,  as  well  as  bill 
folds,  car  ticket  cases,  pocket  purses,  etc.  There  are 
many  varied  designs  of  all  these  goods  showing  which 
should  prove  sellers  during  the  whole  winter  season. 

Flags  and  Coronation  Decorations. 

The  seasonable  lines  for  fancy  goods  dealers  are  ham- 
mocks, flags  and  coronation  decorations.  These  latter 
should  be  particularly  ready  sellers  this  spring,  owing  to 
the  decorations  that  will  be  made  in  all  sections  of  the 
British  Empire  on  the  occasion  of  the  crowning  of  King 
George  and  Queen  Mary.  Some  of  the  special  paper 
articles  being  shown  to  the  trade  by  The  Fancy  Goods 
Company  are  a  tissue  royal  crown,  in  red,  white  and 
blue,  in  honeycomb  effect,  forming  a  representation  of 
the  King's  Crown.  Those  crowns  are  10  inches  high  and 
are  suspended  by  a  silk  cord.  A  large  sized  crown  for 
wall  decorations  opens  half  way.  These  are  17  inches 
high  and  are  suspended  by  a  strong  tri-color  paper  tape. 


Another  novelty  is  a  tissue  ring  of  red,  white  and 
blue  honeycomb  design,  surrounding  a  photo  suspended 
in  the  centre.  On  one  side  is  the  King's  head  and  on 
the  other  the  Queen's.  The  photos  are  also  framed  in 
tri-color  fringed  tissue.  A  wheel  similar  to  the  ring  is 
also  a  new  feature. 

In  flags  there  is  a  great  variety  of  size  and  design 
in  both  cotton  and  silk,  on  sticks  and  unmounted.  Bunt- 
ing, flags  and  pennants,  streamers  and  festooning  decora- 
tions are  also  numerous  in  size,  range,  coloring  and  design. 
The  many  holidays  and  celebrations  promised  for  the 
coming  summer  should  make  flags  and  decorations  a  good 
selling  line  for  the  trade. 

A  Forecast  of  Next  Season's  Toys. 

"Billiken"  and  his  sister  made  a  great  "crush"  on 
the  Canadian  youngster  when  they  first  appeared  a  few 
weeks  ago.  Babies  cry  for  Billiken  now,  and  the  pros- 
pects of  his  future  popularity  are  splendid.  Long  life  to 
the  "God  of  Things  as  They  Are  !"  He  will  be  with  us 
next  Christmas  in  force. 

The  mechanical  toys  which  are  the  chief  product  of 
the  American  manufacturer  are  selling  increasingly  in 
Canada,  despite  the  tariff.  Demand  may  be  expected  to 
centre  chiefly  about  those  which  reproduce  actual  modern 
every-day  activities.  The  more  up-to-date,  the  better  the 
sale.    Cheapness  and  durability  are  also  great  objects. 

"Caesar"  is  a  more  popular  favorite  than  ever,  per- 
haps owing  to  the  wide  sale  at  Christmas  time  of  the 
little  book  describing  his  devotion  to  his  late  master,  the 
King.    He  is  now  Queen  Alexandra's  favorite  dog. 

The  character  doll  has  come  to  stay,  and  more  and 
more  natural  and  beautiful  variations  of  the  "real  face" 
idea  may  be  expected.  Recently,  a  delicate  little 
statuette  of  a  doll  was  seen,  dressed  as  a  debutante  of 
the  season,  everything  absolutely  realistic. 

"Teddy  and  Tafty"  formed  a  pair  consisting  of 
Teddy  Bear  and  a  fat  elephant,  creating  considerable 
sensation  in  a  shop  window. 

The  aeroplane  in  all  forms  had  a  fine  sale.  Improve- 
ments are  expected.  The  field  is  open  for  the  introduc- 
tion of  some  new  and  attractive  game  which  shall  rival 
the  late  popularity  of  "ping  pong." 

Scouts'  suits  are  now  a  staple  and  tremendoua  im- 
petus will  undoubtedly  be  felt  in  this  line  all  through  the 
coming  year.    It  promises  a  good  thing. 

Reciprocity  and  Leather  Goods. 

The  Canadian  import  trade  in  those  classes  of  leather 
goods  covered  by  the  reciprocity  agreement  is  roughly 
divided  between  the  United  States  and  the  United  King- 
dom in  the  proportion  of  about  three  to  one.  $350,000 
worth  of  pocket  books,  purses,  etc.,  were  imported  from 
the  United  States  in  the  last  year,  and  this  class  of 
United  States  production,  so  far  as  they  are  made 
wholly  or  mainly  of  leather,  will  now  under  the  agree- 
ment pay  a  duty  of  30  per  cent,  instead  of  35  per  cent, 
as  formerly,  while  the  margin  of  British  preference  will 
be  lessened  from  12^  per  cent,  to  7£  per  cent.  There  is 
practically  no  importation  from  Canada  into  the  United 
States,  though  the  reduction  of  the  present  rates  of 
duty,  which  range  from  40  to  50  per  cent,  to  the  identi- 
cal 30  per  cent,  rate,  it  is  thought  may  bring  about  the 
establishment  of  an  industry,  in  Canada. 


BOOKSELLER     AND     STATIONER 


33 


The  YOUNG  BROS.  CO. 

SUCCESSORS  TO 

YOUNG  BROS. 

We  are  continuing  the  manufacture  of  the  following  special  lines 

of  the  old  firm  : 

Fancy  Leather  Goods    -    Pyrography 

Wood  for  Burning 

View  Souvenirs    -    -     Metallography 

Holiday  Novelties 


Brass  for  Piercing 


We  issue  a  catalogue  in  each  department.     Get  on  our  mailing  list. 
Our  travellers  will  call  the  usual  time. 


485  King  St.  West 


Toronto 


( Specialties  that  Make  Business! — 

We  carry  a  stock  of  the  following  lines: — 

"Acme"    Staple    Binders   and    Staples.  Fisk,  Davey  &  Co.'s  Paper  Fasteners  and  Drawing  Pens. 

"Spiro"    Steel    Arch    Files.  Smigel's    Desk   Pads. 

"Spiro"    Pocket    Pencil    Sharpeners.  The   "Only"   Paper   Clip    (West   Mfg.   Co.) 

"Rival"    Fountain    Pen.  "Pickwick,"   "Owl"   and   "Waverley"    Steel    Pens. 

"Raven"   Stylo   Pens.  Radbridge    Playing    Cards. 

"Karmo"    Stylo    Pens.  Radbridge    Score    Pads. 

Get  our  prices  on  any  of  the  above  lines  from  the  factories  or  from  our  Toronto  stock. 

V A.  R.  MacDOUGALL  &  CO. 

42  ADELAIDE  ST.  WEST,  TORONTO.  CANADA 


">v 


SPENCERIAN 

STEEL  PENS. 

The  Standard  Brand  in  United  States  for 
over  fifty  years,  among  expert  and  careful 
writers,  and  recognized  by  accountants 
and  correspondents  as 

THE  BEST 

Works  I  BIRMINGHAM,  ENGLAND 

Imported  by  all  the  leading  stationers  in 
Canada. 

Proprietors  i  Sponcerian  Port  Co.,  Now  York 


THISTLE    BRAND 


SEALING  WAX 


/Made  by  JAMES  MacNEILL  &  SON,  Ltd., 
Sold  by  A.  R.  MacDOUGALL  &  CO., 


GLASGOW 
TORONTO 


Telegraph   Codes 

ABCCode.     5th  Edition.      English      $7.00 

A  B  C  Cot/9.    5th  Edition.     Spanish "     •    8.00 

A  B  C  Code.      4th  Edition "         5.00 

A  I  Code.  "        7. SO 

Moreina   &     Neal  Code S.OO 

Bedford-McNIell  Code  6.00 

Large  and  small  codes  of  all  kinds.     Send  for  list.     Discount  to  the  trade  only. 
AMERICAN    CODE    COMPANY,  83  Nassau  St.,    N.Y.    City 


■"^  ^"v  ^"v  ■  r  £*  Out-of-print  books  supplied.   No  matter  what  subject 

fjf    111  1^  ^^  Can  su'ppiy  any  book  ever  published.    We  have  50.000 


rare  books. 


BAKER'S  BOOKSHOP,  John  Bright  St.,  Birmingham,  Eng. 


Office    Equipment 


>uccess 


fulB 


usiness 


M 


Lead* 


en  as  Leaders 


Law  of  Average — Business  Analysis  —  Struggle 
Toward  Success — Example  of  Other  Successful 
Merchants. 

Every  man  who  goes  into  business  of  any  kind  goes 
into  it  to  make  money.  Some  men  succeed  ;  others  fail, 
while  others  plod  along  in  a  mediocre  way,  making  a  liv- 
ing only,  but  they  always  try  tc  follow  their  more  for- 
tunate competitors. 

This  law  of  average  applies  in  all  lines  and  the  same 
reason  governs  all  cases. 

Analyze  the  great  successes  in  various  lines  in  this 
country  to-day  and  you  will  find  that  back  of  each  success 
are  earnest,  capable  business  men  and  steady  advertisers. 
Their  business  grows  every  year.  They  make  every  effort 
to  go  forward.    They  are  never  satisfied. 

In  every  community  there  are  one  or  two  merchants 
that  set  the  pace — they  are  usually  the  inspiration  for  the 
whole  community.  Other  merchants  say— "If  So-an-so  has 
succeeded,  why  should  not  I  ?" 

A  man  who  is  struggling  toward  success  with  the 
right  ideas  is  never  envious  of  the  man  higher  up.  On  the 
contrary,  he  will  study  the  things  that  have  made  the  man 
higher  up  successful,  and  will  try  to  improve  on  some  of 
the  things  he  has  done  to  attain  success. 

A  gentleman  who  went  into  the  retail  business  some 
months  ago  sat  around  a  luncheon  table  with  other  busi- 
ness men,  and  they  asked  him  how  he  liked  the  retail  end 
of  the  business. 

He  replied  that  he  liked  it  very  much  and  thought 
there  was  a  great  future  ahead  of  him  if  he  followed  the 
example  of   the   successful   merchants   in   this   city. 

They  asked  him  the  names  of  men  whom  he  regarded 
as  being  successful  merchants  and  he  told  them,  but  he 
did  not  mention  any  of  the  men  who  sat  around  the  table, 
although  they  are  in  a  measure  successful. 

One  of  the  merchants  this  young  man  had  in  mind  is 
over  seventy  years  of  age,  but  he  is  still  on  the  job  every 
day,  is  constantly  trying  to  improve  every  department  in 
his  big  shop— never  content— always  reaching  higher  up, 
and  I  might  add  always  advertising.  There  is  never  any 
let-up  in  that. 

It  will  pay  every  merchant  in  every  community  to  fol- 
low the  lead  of  the  successful  men.  The  greatest  help, 
however,  in  climbing  the  hill  of  success  is  that  help  which 
is  given  by  clean,  reliable  advertising. 


The  Vise  Clip. 

In  the  opinion  of  many  users  throughout  the  country, 
the  Vise  Clip  has  proven  itself  "The  Perfect  Paper  Clip." 
Being  made  of  solid  steel,  nickel  finished,  it  c;m  be  used 

over  and  over  again.     It  grips  both   ways,  holding  papers 
firmly    together,    and    also    keeping    them    from    slipping 


** 


sidewise.  The  tongues  in  the  clip  arc  what  give  it  its 
wonderful  gripping  power.  The  slanting  lip  makes  it 
easy  to  apply,  and  yet  will  not  catch  in  the  other  papers 
when  filing.  Tlie.se  clips  are  said  to  meet  every  require- 
ment of  modern  business  methods;  they  do  not,  mutilate 
the  papers;  cannot  slip;  grip,  do  not  slide;  no  points  to 
catch;  easy  to  put  on  and  take  off.  In  short,  the  Vise 
Clip  is  an  excellent  temporary  or  permanent  paper  clip. 
The  Canadian  agents  are  Buntin,  Gillies  &  Co.,  Hamilton, 
who  also  announce  a  full  line  of  new  spring  goods,  in- 
cluding scribblers  and  exercise  books,  inks,  mucilage, 
paste,  window  blind  paper,  etc. 

Brass  Drawing  Pins. 

The  "Crucible"  series  of  drawing  pins  are  of  English 
m   ke.     They  are  manufactured  of  brass,  with  firmlv-fixed 


RMiy-FIXED-HEADS 

English  -  Make 


"CRUCIBLE"  SERIES 


{JU$ 


heads,  and  are  put  up  in  an  assortment  of  the  most  useful 
sizes  in  neat  metal  boxes,  each  box  containing  a  gross. 
The  Copp,  Clark  Co.  are  handling  this  line. 

Personal  Note. 

J.  W.  Murckle,  president  of  the  Thaddeus  David  Co., 
New  York,  and  D.  E.  Williamson,  sales  manager  of  the 
same  company,  were  in  Toronto  about  the  middle  of  the 
month. 


Hurst  &  Co.,  New  York,  carry  an  average  stock  of 
5,000,000  volumes.  The  floor  space  covers  100,000  square 
feet. 

Apropos  of  the  coming  coronation  in  England,  the 
Everett  Publishing  Co.  are  publishing  at  an  early  date  a 
work  by  Miss  Alice  D'Alcho,  entitled  "The  Queens  of  the 
Early  Roman  Period."  The  book  will  be  illustrated  with 
scarce  and  valuable  portraits. 

The  H.  W.  Wilson  Co.,  Minneapolis,  are  publishing 
shortly  a  new  edition  of  "The  United  States  Catalog." 
It  will  include  all  books  still  in  print  that  have  been 
listed  in  former  editions  and  the  annuals  of  the  Cumula- 
tive Book  Index.  This  will  be  the  third  edition,  no  edi- 
tion having  been  published  since  the  second  in  1902.  It 
will  contain  3,000  pages. 

"The  Mansion  of  Mystery,"  by  Chester  K.  Steele,  and 
"Jess  of  Harbor  Hill,"  by  Ramie  A.  Sheridan,  are  re- 
ported by  the  publishers,  Cupples  &  Leon  Co.,  to  have 
both  gone  into  a  second  edition.  "The  Motor  Boys  Over 
the  Rockies,"  by  Clarence  Young,  the  latest  volume  in 
their  "Motor  Boys'  Series"  is  the  second  story  recount- 
ing the  adventures  of  the  Motor  Boys  in  an  airship. 


BOOKSELLER     AND     STATIONER 


35 


AGENTS    WANTED   FOR 


The  "Crusado"  Multiplicator 


An  Apparatus  of  New  and  Original  Design 
for  producing  Duplicate  Copies  of  any  matter, 
Handwriting,  Typewriting,  Drawings,  Music, 

&c. 

WRITE 

THE  CRUSADIR 

MANUFACTURING  CO. 

Makers  of  Typewriter  Ribbons,  Carbon 
Papers,  Duplicators,  &c. 

36  Camomile  St.,  LONDON,  E.C. 


BRITISH    MADE 
THROUGHOUT. 


Telegrams:  "  PLUCKROSE,  LONDON. 


The  Standard  Office  Ink 


Sold  by  dealers  who 
take  pride  in  the  fact 
that  their  stock  is  made 
up  of  the  best  of  each 
kind. 


CARTER'S 

WRITING 

FLUID 

The  attractiveness  of  the 
package  sells  it  on  sight. 
The  sterling  quality  of 
the  ink  makes  it  a  lead- 
ing re-order  number. 

The  Carter's  Ink  Co. 

Canadian  Factory— Montreal 
Boston,        New  York,        Chicago 


PERMANENT, 


FREE  FLOWING 


ESTERN 


Incorporated 
1851 

ASSURANCE 
COMPANY 


FIRE 

AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -    -  $3,570,000 
Income  for  1906,  over    3,609,000 

HON.  GEO.  A.  COX,  President 

W.  R.  BROCK,  Vice-President 

W.  B.  MEIKLE,  General  Manager 

C.  C    FOSTER,  Secretary 


MARSH  RUBBER  FINGER  PADS 

There  is  much  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
venience, Cleanliness  and  Sanitary  Insurance  to  an  Office  man.  Cashier. 
Letter  Sorter,    Press   Feeder,  or  persons 


Rapidly 
Handling 
Paper 
of  any 
kind, 


Marsh 

Hygienic 

Rubber 

Finger 

Pads. 


They  fulfill  the  purpose  they  are  intended  for  without   beine   moistened   at  the   lips  or 
sponrc  cup.therefore  prevent  transmission  of  gtrms  to  the  mouth 

SAXfPLES  FREE  upon  application  to 

MARSH    RUBBER    FINGER    PAD    CO. 

Canadian  Agent.  -  -  171  Mutual  Street,  Toronto,  Ont. 


THE 

Spiro  Pencil  Sharpener 
is  ideal 

Small  enough  for  the  pocket.  Large 
enough  for  comfortable  handling.  Rapid 
in  operation.     Durable— Economical. 

Makes  the  strongest  and  most  uniform 
point  of  any  sharpener. 

Sells  readily  at  50  els.  and  leaves  you  a 
good  profit. 

SPIRO  MFG.  CO. 

NEW    YORK  CITY 

Canadian   Representatives 

A.  R.  MacDougall  &  Co., 


42  Adelaide  St.  W. 


Toronto 


British  America  Assurance  Company 

A.D.    1833 

FIRE  A.  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTORS 

Hon.  Geo  A.  Cox,  President  W.  R.  Brock,  Vlce-Preeldent 

Robert  Blckerdlke,  M.P.,  W.  B.  Melkle,   E.  W   Co*.  Geo.  A.  Morrow 

D.  B.  Hanni,  Augustue  Myers,  John  Hoskin,  K.C.,  LL.D. 
Frederic  Nicbolls,  Alex.  Lstrd,  Jsmes  Kerr  Osborne,  Z.  A.  Laeb,  K.C. 

Sir  Henry  M.  Pellstt,   E.  R.  Wood. 
W.  B.  Melklm,  General  ATanagar/  P.  H.  Sim*,  Secretary 

CAPITAL  $i,  400,000.00 

ASSETS 2,162,753.85 

LOSSES  PAID  SINCE  ORGANIZATION       20.833.820.96 


36 


BOOKSELLER    AND    STATIONER 


Short  Reviews  of  U.  S.  Books 

Wide  Range  of  Titles  and  Subjects— Travel,  His- 
tory, Adventure,  Nature,  Politics  and  War  — 
Fiction   Strong   Throughout  All   Recent   Works. 

The  Lands  of  the  Tamed  Turk.     Blair  Jaekel.     Boston: 

L    C    Page   &   Co.     Cloth,   ill.,   $2.50. 

In  an  age  of  travel  and  descriptive  writing  there  are 
some  works  which  will  always  stand  out.  One  of  these 
books  is  this  one  of  Mr.  Jaekel,  wherein  lie  gives  a  nar- 
rative of  travel  through  Servia,  Bulgaria,  Montenegro, 
Dalmatia  and  the  Austrian  provinces  of  Bosnia  and 
Herzegovina — the  "lands  of  the  tamed  Turk."  The 
author,  interspersing  his  descriptive  writing 
with  historical  references,  gives  also  his  ob- 
servations of  the  people  of  these  provinces,  their 
races,  creeds,  institutions  and  politics,  and  the  geographic- 
al, historical  and  commercial  aspects  of  their  countries. 
Probably  no  other  section  of  the  world  has  been  so  much 
to  the  front  of  late  years  as  the  Balkan  States,  and  that 
south-western  portion  of  Europe  has  been,  is,  and  will 
be,  making  history  very  rapidly.  It  will  come  as  a  sur- 
prise to  many  readers  to  learn  how  short  a  step  back 
is  it  to  the  days  when  present-day  conveniences  were  al- 
most unknown  in  those  states;  but  ouce  the  cord  binding 
these  countries  to  Turkey  was  severed,  the  people  stepped 
from  barbarity  to  advanced  civilization.  Mr.  Jaekel  has 
given  us  an  interesting  and  a  timely  work. 
Princess  Sayrane.     Edith  Ogden  Harrison.     Chicago:  Mc- 

Clurg  &  Co.     Cloth,  $1.35  net. 

This  book  of  fiction  should  prove  interesting  and  popu- 
lar, especially  to  those  who  like  their  reading  to  have  a 
tinge  of  historical  narrative.  The  scenes  of  the  romance 
are  laid  in  Egypt,  in  the  days  of  Prester  John,  Emperor 
of  Abyssinia,  when  he  was  overlord  of  Egypt.  Sayrane, 
daughter  of  the  Egyptian  ruler,  rebels  against  her  be- 
throthal  to  Prester  John.  Complications  arise;  Moham- 
medan intrigue  and  the  influence  of  Christianity  add 
difficulties  to  the  situation;  and  until  the  climax  the  work- 
ing out  of  the  details  of  the  story  is  very  dramatic.  Until 
the  end  of  the  tale  the  fate  of  Sayrane  is  held  in  the 
balance  and  her  future  is  uncertain.  The  volume  is  splen- 
didly printed  and  gotten  up  in  presentation  style,  and 
is  illustrated  in  color  by  Harold  Betts. 

The    Red    Room.      William    Le    Queux.      Boston:    Little, 

Brown  &  Co.     Cloth,  $1.50. 

Even  those  who  credit  themselves  with  being  able  to 
solve  mysteries  far  ahead  will  find  themselves  somewhat 
baffled  in  this  story.  Prof.  Greer,  a  noted  scientist,  is 
found  stabbed  to  death  behind  the  locked  doors  of  his 
laboratory  in  London.  Kershaw  Kirk,  who  calls  himself 
a  dealer  in  secrets,  starts  out  to  solve 
the  mystery.  drawing  blindly  into  the  affair 
and  binding  to  secrecy  a  motor  car  engineer,  who  then 
seemingly  deserted  by  Kirk  tries  to  solve  the  case  him- 
self, but  lie  is  baffled  <m  every  hand,  while  his  plight  be- 
comes greater  with  the  strange  disappearance  of  his  wife. 
Filled  with  the  thought  that  Kirk  is  connected  with  the 
murder,  and  angered  by  the  belief  that  he  is  responsible 
for  his  wife's  disappearance,  he  breaks  his  promise  of 
secrecy,  and  reports  the  whole  mysterious  affair  to  the 
police,  but  what  is  his  surprise  to  find  that  they  absolute- 
ly refuse  to  take  any  action  whatever.  The  denouement 
is   surprising. 

Demeter's  Daughter.     Eden  Phjdlpots.     New  York:    John 

Lane  Co.     Cloth,  $1.35  net. 

A  study  in  human  nature  is  "Demeter's  Daughter," 
the  like  of  which  is  seldom  met  with  in  contemporary 
literature.     It  is  a  book  to  make  the  cynical  wonder,  and 


the  philosopher  more  thoughtful;  and  if  the  portrayal 
of  humdrum  things  as  they  are  has  ever  made  the  world 
a  shade  better  or  wiser,  then  this  latest  portrait  from 
the  pen  of  this  novelist  must  become  a  power  for  good. 
Eden  Phillpotts  has  made  the  English-speaking  world 
think  lovingly  of  English  Dartmoor  in  previous  books, 
and  this  one  will  rank  with  his  best.  No  other  artist 
has  yet  learned  to  paint  such  pictures  of  the  quaint,  peace- 
ful, brooding  land  of  Devon,  and  in  this  effort  the  reader 
can  clearly  see  the  rugged  cliffs,  the  deep  valleys,  the 
wide-spreading  moor,  the  ever-glorious  settings  of  moss 
and  heath,  and  the  sturdy  folk  who  there  live,  move  and 
have  their  being.  One  reads  with  mixed  feelings  the 
skillful  working  out  of  the  fortunes  of  the  Cleaves,  as 
one  gazes  ou  the  rising  sun  of  hope,  when  the  world  was 
good,  and  on  the  deep,  darkling  pool  of  despair  when  the 
serpent  Doubt  wound  its  insidious  length  about  the 
hearthstone.  Optimistic  Allison  Cleave,  and  hard  Uriah 
Hamlyn  are  institutions  deep  -  rooted  in  the 
foundations  of  England  as  she  is  to-day, 
and  no  one  can  be  with  them  for  a 
season  without  being  the  better  for  it.  "Demeter's 
Daughter"  is  a  great  book,  even  if  not  for  the  idle  read- 
er, and  should  rank  among  the  best  of  those  from  the 
pen  of  Eden  Phillpotts. 

Americans  All.     John  Merritte  Driver.     Chicago:  Forbes 
&  Co.     Cloth,  $1.25. 

Virginia  Lee  Culpepepper  is  a  daughter  of  one  of  the 
"Colonels"  of  the  South  of  old  patrician  stock.  She 
is  handsome — distressingly  handsome — with  a  passion  of 
the  genus  Felis.  She  deliberately  sets  herself  the  task 
of  making  Samuel  Simonson,  a  clean,  clever,  virile  young 
lawyer  (but  of  plebian  ancestry)  fall  in  love  with  her. 
She  succeeds.  Then  she  begins  to  weigh  all  that  mar- 
riage under  such  circumstances  may  mean  to  her — a 
reversion  to  type;  facially,  morally  and  temperamentally 
— and  seeks  to  undo  her  folly.  Deftly  interwoven  through- 
out the  warp  and  woof  of  this  very  readable  tale  is  the 
story  of  the  American  Civil  War,  with  vivid  pen-pictures 
of  great  Americans,  Abraham  Lincoln,  et  al.  It  is  an 
absorbing  story  of  love  and  war — the  Blue  and  the  Grey. 
The  War  Maker.  Horace  Smith.  Chicago:  A.  C.  Me- 
Clurg  &  Co.     Cloth,  $1.50  net. 

In  this  volume  Mr.  Smith  has  given  us  the  reminis- 
cences of  Capt.  Geo.  B.  Boynton,  a  soldier  of  fortune 
who  died  reecntly  in  New  York.  It  is  the  story  of  a 
man  with  a  mania  for  adventure,  filibustering,  blockade- 
running,  revolution,  piracy  and  intrigue,  being  some  of 
his  pastimes.  He  was  known  from  Hong  Kong  to  Val- 
paraiso; from  Cape  Horn  to  New  York.  He  explored  the 
sources  of  the  Orinoco  and  fought  in  nearly  all  the 
Latin-American  countries.  He  was  the  original  of  Richard 
Hardin"'  Davis'  "Soldier  of  Fortune."     Throughout   the 


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38 


BOOKSELLER     AND     STATIONER 


book  there  is  clanger  and  excitement  always  brewing,  nor 
would   tlic  captain  have  it  -otherwise,  for  he  believed   lie 
was  created  for  just  such   a  life,  and  he  loved  it.     The  ' 
tale  is  written  in  a  plain,  direct  manner,  and  the  inter- 
est is  sustained  to  the  end. 

Getting  On.     Orison  Swett  Marden.     New  York:  Thomas 

Y.  Crowell  &  Co.     Cloth,  $1  net. 

In  the  present  work  Dr.  Marden  develops  his  theme 
along  the  lines  that  if  a  person  has  the  stuff  that  wins 
in  him,  nothing  can  keep  him  back.  He  points  out  in  his 
forceful  way  why  there  are  men  who  do  not  get  on,  the 
chief  causes  being  lack  of  initiative,  resulting  in  mere 
imitativeness;  lack  of  discernment,  which  keeps  many 
from  seeing  and  seizing  opportunities  when  they  offer; 
and  want  of  aggressiveness,  which  prevents  others  from 
going  even  halfway  to  meet  Fortune.  It  is  the  precedent 
breakers,  the  men  of  progressive  ideas,  and  the  determin- 
ed pushers  who  become  the  great  men  in  the  world.  By 
"getting  on,"  however,  is  not  meant  the  mere  gaining 
of  riches,  as  the  chapters  on  "Commercializing  One's 
Ability"  and  "Mere  Money-Making  Is  Not  Success," 
addressed  to  prospective  victims  of  the  modern  money 
'•raze,  point  out.  The  book  is  an  inspiring  and  fascin- 
ating one,  which  it  is  difficult  to  lay  down  after  reading 
the  opening  page. 

Under  the  Roof  of  the  Jungle.     Charles  Livingston  Bull. 

Boston:  L.  C.  Page  &  Co.     Cloth,  $2,  net. 

This  is  a  most  delightful  book  of  animal  life  in  the 
Guiana  wilds,  written  in  an  entertaining  way  by  a  lover 
of  the  wild  and  a  lover  of  animals.  Taking  the  hint  from 
an  early  volume  depicting  adventures  in  British  Guiana. 


Mr.  Bull  went  to  that  country  equipped  with  sketch  book 
and  color  box,  and  wandered  through  the  tangled  jungle. 
He  sailed  up  and  down  the  great  rivers,  stopping  at  in- 
tervals to  make  studies  of  the  strange  creatures.  The 
present  book  is  a  result  of  that  visit,  and  with  its  sixtv- 
odd  full  page  illustrations,  makes  a  splendidly  handsome 
work.  The  author  says  lie  did  little  shooting,  preferring 
to  watch  the  actions  of  the  live  creatures  than  to  studv 
their  dead  bodies.  The  book  tells  in  detail  many  inci- 
dents of  the  wild  animals,  birds  and  tish  of  the  jungle 
of  that  tropical  country. 
Love  Under  Fire.     Randall  Parrish.     Chicago:  A.  C.  Mc- 

Clurg  &  Co.     Cloth,  $1.35  net. 

Tn   this  book  Mr.  Parrish   tells  of  the  heart   burning0 
of  a    VO.ung  Northern   soldier,   wlm   in   the   course   of  dutv 


has  met  and  fallen  desperately  in  love  with  an  ardent 
Southern  maid.  The  scene  is  laid  in  the  Southern  States 
during  the  civil  war.  The  scout  of  the  army  of  the  north, 
in  his  determined  pursuit  of  information,  finds  himself  in 
the  camp  of  one  of  the  armies  of  the  south.  It  is  while 
escaping  from  this  danger  he  encounters  the  girl,  whose 
devotion  to  the  south  has  impelled  her,  a  soldier'* 
daughter,  to  carry  through  the  Northern  lines  some  most 
important  despatches,  trusting  her  face  as  her  best  surety. 
And  the  Northerner  is  looking  for  just  those  messages. 
He  drives  with  her  for  miles,  and  breakfasts  with  her 
in  blissful  ignorance  in  an  old  Southern  home,  where  it 
is  his  misfortune  to  be  trapped  by  Southern  staff  officers. 
He  is  shielded  by  the  young  Southern  girl  at  the  risk  of 
exposure  to  herself,  and  the  author  tells  the  story  in 
most  interesting  fashion.  He  finally  escapes  to  his  own 
army.  Later  on  he  is  singled  out  by  General  Grant  to 
conduct  a  hazardous  expedition  in  the  hope  of  capturing 
a  certain  Southern  general.  There  he  meets  the  girl  amid 
preparations  for  her  marriage  to  a  thorough-going  rascal. 
He  captures  the  house  with  his  ten  men,  prevents  the  wed- 
ding, fights  a  duel,  and  defends  the  house  from  the  as- 
saults of  Southern  troops  in  a  fashion  calculated  to  hold 
the  interest  of  any  reader  fond  of  such  romantic  senti- 
mental adventures  as  his.  "Love  Under  Fire"  is  a  good 
story,   well   told. 

A   Bundle   of  Live   Wires.      Press   Woodruff.      Chicago : 

Laird   &  Lee.     Cloth,  75  cents. 

This  book  by  "the  Arkansas  Humorist"  has  a  sub- 
title— "Shocks  of  Laughter" — which  explains  the  reason 
for-  its  publication.  It  is  a  book  full  of  funny  stories 
(and  comic  illustrations)  told  on  board  a  stalled  excur- 
sion train  from  New  Hope  Valley ;  4>s  the  table  of  contents 
has  it,  "it's  first  one  thing,  then  another."  There  is  the 
story  of  Buster,  the  dog  with  the  needle  nose;  learning 
German;  marriage  in  an  aeroplane,  and  many  others. 

Forged  in  Strong  Fires.     John  Ironside.     Boston:  Little, 

Brown  &  Co.     Cloth,  $1.25  net. 

The  story  opens  with  the  ending  of  a  three-day  picnic 
in  South  Africa,  just  previous  to  the  outbreak  of  the 
Boer  war.  Umbala.  a  witch  doctor,  with  the  power  of 
foreseeing  events,  appears  and  casts  a  shadow  over  the 
fun-making  by  in  a  manner  predicting  the  death  of 
several  of  those  present.  The  story  centers  around  the 
Granville  family.  The  father  wishes  to  remain  neutral 
in  the  war,  but  the  Boers  believe  that  those  who  are 
not  friends  are  enemies.  Granville  sends  his  family  to 
England  to  escape  the  war — all  except  Joyce,  who  ha* 
made  up  her  mind  to  stay  with  him.  The  family  in  Ens- 
land  have  several  queer  experiences,  and  find  the  people 
in  that  country  very  unfriendly  compared  with  their  own, 
and  the  English  are  described  as  "those  who  never  make 
friends  with  anyone  unless  first  introduced."  The  story 
of  those  in  Africa  does  not  deal  so  much  with  the  actual 
fighting  as  with  the  sufferings  caused  by  the  war.  Joyce 
proves  herself  a  beautiful  character,  acting  as  nurse 
throughout  the  war,  allaying  the  sufferings  and  cheering 
the  wounded.  Knowledge  of  events  transpiring  at  dis- 
tances away  acquired  by  telepathy  is  brought  out  in 
several  cases  in  the  story,  which  is  a  realistic  one,  and 
the  portrayal  of  the  heroine  is  appealing. 


A  cheaper  edition  of  Prof.  R.  O.  Moulton's  "Literary 
Study  of  the  Bible,"  which  gives  an  account  of  the  lead- 
ing forms  of  literature  represented  in  the  sacred  writ- 
ings, and  shows  that  a  clear  grasp  of  the  outer  literary 
form  is  a  guide  to  the  inner  matter  and  spirit,  has  just 
been  published  by  Sir  Isaac  Pittman  &  Sons,  London,  Eng 


BOOKSELLER     AND     STATIONER 


39 


Wrenn's  'Record'  Blotting  _^3T  J?  'Mosaic'  &  'Basket  Weave' 
Wrenn's  'Royal'  Colors  iP^Jlfir  ( Embossed )  Twenty-six  Colors 
Wrenn's  'Antlers9  Blotting       ^if^^     'Porcelain'  Half-Tone 

Wrenn's   'Best'  Blotting 
The  Wrenn  Paper  Company,  Middletown,  Ohio 

Agencies  in  Vancouver,  Winnipeg,  London,  Toronto,  Montreal. 


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that  we  are  supplying  the  two  largest 
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ernment with  solid  crayons  is  evidence 
that  the  best  and  cheapest  are  made  by 


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Because — "Crane"  is  a  synonym  for,  and 
speaks  of,  the  highest  quality  efficiency. 

Because  — No  better  papers  can  be  made,  having 
a  hundred  years  of  experience  back  of  them. 

Because  — They  are  manufactured  under  skill- 
ful direction  in  the  latest  fashionable  styles 
and  boxed  in  the  most  artistic  manner. 

Therefore— Discriminating  people  are  asking 
for,  and  insist  on  having  Crane's. 

Crane's  Linen  Lawn— in  all  its  various 
forms,  for  social  correspondence  Crane's 
Kid  Finish— for  At  Home,  Reception  and 
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40 


BOOKSELLER     AND     STATIONER 


In  the  Wall  Paper  Department 

Advance  of  Artistic  Combinations  in  Interior 
Decoration — New  Seasonable  Lines — Suggestions 
for  Striking  Effects — Window  Displays  and  Ad- 
vertising. 

INGENUITY  of  hanging,  the  clever  use  of  bord- 
ers of  different  depths,  and  of  cut-out  designs, 
and  the  working  in  of  unexpected  panel  effects 
are  the  leading  characteristics  of  the  new  wall 
papers. 

Art  moderne  and  art  nouveau  designs  lend  them- 
selves readily  to  this  treatment,  as  also  do  the  deli- 
cate and  varied  floral  creations  which  are  offered  as 
absolutely  new. 

Cut  out  friezes  and  very  narrow  borders  are  fre- 
quently seen  where  the  older-fashioned  paper  showed 
deep  borders  or  drop  ceiling  effects. 


Blue  will  be  much  used  for  bedrooms,  dining- 
rooms  and  for  halls  where  there  is  plenty  of  light. 
Many  dainty  mauves  are  seen,  including  the  popu- 
lar wistaria  patterns.  Browns,  running  to  light 
buff  and  champagne,  are  another  good  line.  Green 
is  always  favored,  and  all  colors  in  floral  effects,  rose 
pink,  shrimp,  pale  blue,  yellow,  etc.,  are  shown  on 
white  and  ecru  grounds.  French  grey  effects  were 
also  taken  as  an  exclusive  novelty. 

Make  Window  Displays  of  Wall  Paper. 
A  good  opportunity  which  should  not  be  lost  sight  of 
by  the  stationer  for  bringing  forward  the  fact  that  he  is 
carrying  wall  paper  is  the  publicity  to  be  gained  through 
good  window  displays.  Panel  effects,  cut-out  patterns,  base 
decorations,  ceiling  effects,  etc.,  can  be  effectively  shown  by 
a  tasty  window  dresser.  A  double  purpose  is  thus  served, 
custom  is  bought  to  the  store,  and  the  buyer  has  a  con- 
ception of  its  effect.  The  window  should  not  be  crowded. 
Better     rather  make  a  display    of  some  few  best   selling 


THE    MODEL     WALLPAPER     CO. 


Simple  and  tasteful  window  display  sueeestionl'specially   arranged    for   the    Book 

of  Interior  Decoration,  compiled  for  the  benefit  of  their  trade    by 

Stauntons  Limited.  Toronto. 


Festoons,  trails  and  small  medallion  bouquets 
are  favorite  floral  designs.  Massed  effects  are  also 
seen  on  occasional  deep  borders,  with  somewhat 
sparser  decoration  beneath.  Not  only  floral  festoons, 
but  effects  resembling  fabric  draperies  are  much 
featured.  Quite  a  number  of  plain  borders  in 
shadow  diagonals,  stripes  and  squares  are  seen. 

A  high  novelty  was  a  scenic  border  showing 
aeroplanes  in  full  flight,  to  be  used  with  a  nursery 
paper  decorated  with  Teddy  Bears. 

Fabric  finished  papers  in  imitation  of  chintz, 
linen  and  Chambray  are  the  favorite  numbers.  The 
English  chintzes  are  reproduced  in  papers  which 
almost  defy  distinction  between  them  and  the  fabrics. 
A  room  is  then  decorated  throughout  in  the  same 
effect,  making  a  very  complete  "ensemble."  Jaspe 
or  Jasper  cloth  effects  are  also  a  leading  line,  particu- 
larly as  groundwork  for  floral  designs.  Pretty  sten- 
cilled effects  were  also  noted  in  this  finish. 


lines,  neatly  arranged     with  a  blending  and  harmonizing 
effect  always  in  view. 

Trade  Notes 

J.  B.  Gay  conducted  a  two  weeks'  sale  of  paper  at 
his  book,  stationery  and  wall  paper  store,  East  King 
Street,  Hamilton,  recently. 

The  picture  framing  business  of  Geo.  R.  Heasley,  at 
Montreal,  has  been  dissolved  and  Irving  L.  Smith  has 
registered  a  new  concern  to  continue  the  business  under 
the  name  Heasley  &  Co. 

Win.  Briggs,  Toronto,  Canadian  agents  for  the  Vir 
Publishing  Co.,  Philadelphia,  have  issued' a  double-paper 
covered  edition  of  "We  Young  Men,"  being  a  translation 
from  Hie  German  of  Hans  Wegener's  square  talk  face  to 
face  with  young  men.  While  things  are  called  by  their 
plain  names  and  natural  things  are  spoken  of  in  a  natural 
way,  the  book  does  not  scold,  preach,  nor  exhort.  The 
book  has  had  a  sale  of  100,000  copies  in  Germanv,  and 
85,000  in  the  United  States. 


BOOKSELLER  AND  STATIONER 


41 


Primitive  Schoolbooks. 

The  hornbook  invented  in  1450  and 
used  considerably  up  to  the  close  of 
the  eighteenth  century,  was  the  usual 
textbook  of  the  elementary  school.  A 
thin  slab  of  hardwood  was  covered 
with  parchment,  on  which  were  print- 
ed the  capital  and  small  letters,  num- 
erals, and  some  elementary  syllables 
and  words.  Over  this  a  thin  sheet  of 
transparent  cow's  horn  was  placed 
and  firmly  bound  so  that  no  moisture 
could  penetrate.  To  this  the  Bible, 
and  the  sampler  on  which  little  girls 
painfully  stitched  the  letters  of  the 
alphabet,  some  "Godly  saying,"  and 
a  border  of  "herring  stitch,"  or  some 
conventional  pattern  of  impossible 
flowers  or  foliage,  and  the  legend  : 
"Mary  Smith,  her  sampler,"  or  the 
like,  were  about  all  that  the  children 
used  up  to  the  beginning  of  the  eigh- 
teenth centurv. 


The  Book  of  Life. 

"Life  is  a  book  that  none  of  us  know, 
Until  we  find  out  that  we're  ready  to 

go 
Toward  the  Twilight-land  where    we 

read  the  last  page, 
And  find  that  Youth   turns   the     last 

leaf  to  Old  Age  ; 
With   a   chapter   of   Childhood   and     a 

chapter  of  Charm, 
A  chapter  of  Good  and  a  chapter    of 

of  Harm  ; 
A  chapter  of  Hopes  and  a  chapter    of 

Fears  ; 
A  chapter  of  Triumphs  and  a  chapter 

of  Tears  ; 
A  chapter  of  Gods,  and  a  chapter    of 

Knaves  ; 
A  chapter  of  Slaves,  and  a  chapter  of 

Craves  ; 
A  chapter  of    Woes — the  whole  world 

knows, 
And  then  comes     a  chapter  of — well, 

Nobody  Knows." 

Since  1841  a  copy  of  Fox's  "Book 
of  Martyres,"  which  belonged  to 
John  Bunyan  during  his  famous  im- 
prisonment in  the  Old  County  Jail  at 
Bedford,  has  been  in  the  possession 
of  the  Bedford,  Eng.,  General  Lib- 
rary, and  it  is  now  proposed  to  dis- 
pose of  it  in  order  to  replenish  the 
funds  of  that  institution,  notice  hav- 
ing been  given  of  an  intention  to  call 
in  a  mortgage  on  the  premises.  The 
book  is  valued  at  $10,000. 

The  rejected  suitor  arose  and  look- 
ed for  his  hat. 

"If  you  will  not  marry  me,"  he 
said,  "let  us,  at  least,  be  friends." 

"No,"  she  coldly  replied,  "I  am  op- 
posed to  both  annexation  an  recipro- 
city." 

Whereupon  he  went  away,  much 
humbled. 


Making  History 

The  purchase   by  us  of  the  entire   capital 
stock  of  the  well-known   house  of 

SIEBER  &  TRUSSELL  MFG.  CO. 

ST.  LOUIS 


Marks  another  remarkable  event  in  the 
history  of  the  stationery  trade.  It  en- 
ables us  to  supply  the  wants  of  every 
stationer,  as  we  have  not  only  the  largest 
and  best  selection  of 


BLANK  BOOKS 

but  a  line  of 

LOOSE    LEAF   DEVICES 

Second  to  none  on   the  market. 
GLAD  TO  HEAR  FROM  YOU  ANY  TIME.    . 


The  business 

of  S, 

eber 

&  Trussell  Mfg. 

Co. 

will  be   continued 

wit  In 

out 

change   of  name  or 

location. 

BOORUM  &  PEASE   COMPANY 


HOME  OFFICES: 

Bridge,  Front  and  York  Sts., 

Brooklyn,  N.Y. 

FACTORY: 
Brooklyn,  N.Y. 


SALESROOMS: 

109-111    Leonard  St.,  New  York. 

220  Devonshire  St.,  Boston. 

Republic  Build  in?,  State  and 

Adams  Sts.,  Chicago. 


QT)J?  /°  TAT        The  hest  °ff'r  ,n  Blank  Book$  "  a  Fr*y  Patent  FJat  Owning  Booh 
sj ST  J—J  \^J  JL  X~\.  J^i      — bound  in  full shee6  ends  and  hands  with  Byron  Weston's  Pader. 


42 


BOOKSELLER     AND     STATIONER 


In  the  Sheet  Music  Department 


Seasonable  Music. 

The  approaching  national  holidays,  and  particularly 
because  of  the  fact  that  this  is  coronation  year,  there 
is  growing  a  big  demand  for  patriotic  music. 

Ashdown's  music  store  are  giving  prominence  to  both 
vocal  and  instrumental  pieces.  In  the  former  there  are 
the  following  new  songs:  "For  the  King,"  No.  1  in  C, 
No.  2  in  E  flat,  and  No.  3  in  F.  The  composer  is  Then 
Bonheur,  and  the  words  are  by  Southwell  Alvery.  "The 
Empress  of  the  Sea,"  is  by  the  same  composer,  the  words 
being  written  by  G.  A.  Binnie.  No.  1  is  in  G,  and  No. 
2  in  B  flat.  This  piece  has  been  sung  with  great  success 
by  Lester  King.  It  is  arranged  as  a  four  part  song  as 
well  as  for  solo. 

"Great  and  Still  Greater,"  is  a  coronation  hymn  in 
0,  E  flat  and  G.  It  is  for  solo  voice  and  chorus  with 
organ  accompaniment.  The  words  are  by  Lena  Carring- 
ton  and  the  music  by  Alberta  Randegger,  Jun.  It  has  al- 
ready been  sung  by  Kennerley  Rumford,  Andrew  Black, 
Harrison  Brockbank,  Dennis  Drew,  Charles  Phillips  and 
Miss  Gertrude  Macaulay,  all  British  singers  of  note. 

"Hail  King  George!"  in  F  and  in  G  is  popular.  The 
words  are  by  Clifton  Bingham  and  the  music  by  Edward 
St.  Quentin.  As  well,  this  piece  has  been  arranged  for 
the  piano  by  the  composer. 

The  coronation  march  rlbum  is  a  timely  book  of  pa- 
triotic marches.  It  contains  Meyerbeer's  "Coronation 
March;"  the  "King's  March,"  by  J.  Loaring;  the 
"Queen's  March,"  by  Henri  Roubier;  "Royalty  March," 
by  J.  H.  Wallis;  "Royal  Standard  Bearer  March,"  by 
Michael  Watson;  a  colonial  march — "Hands  Across  the 
Sea,"  by  Emlyn  St.  Maur;  and  "Maids  of  Honor 
March,"  by  Paladilhe  &  Pascal.  The  album  is  attractive- 
ly bound  in  blue  paper  with  black  lettering  and  a  border 
of  gold  crowns. 

April  Copyrighted  Music. 

23793.  "Light  Up  Your  Face  With  a  Smile."  Words 
by  Will  D.  Cobb.  Music  by  Gus  Edwards.  Gus  Edwards, 
New  York,  3rd  April. 

23794.  "Jungle  Wedding  Bells."  Lyric  by  Edward 
Madden.  Music  by  Gus  Edwards.  Gus  Edwards,  New- 
York,  3rd  April. 

23798.  "Canadian  Patrol."  (Passing  of  a  Jolly  Can- 
adian Sleighing  Party.)  (A  Military  Band  Arrange- 
ment.)    John  Slatter,  Toronto,  5th  April. 

23800.  "Coronation  Anthem."  "The  King  Shall 
Rejoice  in  Thy  Strength,  0  Lord."  Albert  Ham,  Toronto, 
5th  April. 

23802.  "Just  a  Year  Ago."  Words  by  Harry  Wil- 
liams. Music  by  Albert  Gnmble.  Jerome  H.  Remick  and 
Co.,  New  York,*  5th  April. 

23803.  "Baron  Trenck."  (Lancers.)  From  the  Opera, 
Baron  Trenck  (The  Pandour),  by  Felix  Albini.  Arranged 
by  J.  Bodewalt  Lampe.  (English.)  Musical  composition. 
Jerome  H.  Remick  and  Co.,  New  York,  5th  April. 

23804.  "Baron  Trenck"  (Lancers.)  From  the  Oepra, 
Baron  Trenck  (The  Pandour),  by  Felix  Albini.  Arranged 
by  J.  Bodewalt  Lampe.  American  Musical  composition 
Jerome  H.  Remick  and  Co.,  New  York,  5th  April. 

23805.  "Naughty,  Naughty,  Naughty."  Words  by 
Harry  Williams.  Music  by  Egbert  VanAlstyne.  Jerome 
H.  Reimck  and  Co.,  New  York.  5th  April. 

23806.  "Boost  Brooklyn.'''  Words  by  William  Jer- 
ome. Music  by  Jean  Schwartz.  Jerome  H.  Remick  and 
Co..  New  York,  5th   April. 


Interim  Copyrights. 

1326.  "My  Native  Land."  Words  and  music  b.\ 
James  A.  Giffin.  Foss  A.  (iiilin.  St.  Marys,  Ont.,  25th 
March. 

1327.  "La  Charmante. "  Gavote.  (Gracieusement 
dediee  a  Madame  Rodolphe  Forget.)  Gilles  R.  Amiot, 
Montreal,  3  avril. 

Cassell's  Popular  Music. 
Cassell  &  Co.  are  publishers  of  a  line  of  "Popular 
Music"  which  embraces  in  its  series  206  songs,  piano- 
forte pieces,  dances  and  other  music,  by  some  of  the  lead- 
ing composers.  Their  catalogue  gives  the  list  of  titles. 
A  feature  which  is  included  with  all  the  new  songs  and 
pieces  is  a  "free  music  lesson." 

Columbia  Phonograph  Co.  Close  Retail  Branch. 

The  Columbia  Phonograph  Co.  have  discontinued  their 
retail  business  in  Toronto,  and  have  rented  their  Yonge 
Street  premises  to  the  Beemer  Piano  Co.,  Toronto,  who 
will  still  be  the  Canadian  headquarters  of  the  Columbia 
Co.,  however,  and  the  wholesale  trade  of  Ontario  will  be 
looked  after  from  that  city,  with  the  jobbing  trade  cater- 
ing to  the  wants  of  the  other  provinces. 

The  rapid  development  of  the  Columbia  Company's 
business  during  the  past  year,  necessitating  the  estab- 
lishing of  a  Canadian  factory,  has  so  increased  the  volume 
of  details  requiring  the  personal  attention  of  Mr.  Bradt, 
the  Canadian  manager,  that  the  discontinuing  of  the  retail 
branch  will  enable  him  to  give  more  time  and  attention 
to  the  wholesale  trade. 

The  Education  of  a  Music  Lover. 
The  above  is  the  title  of  a  book  published  on  March 
18  by  Charles  Scribner's  Sonsv  for  those  who  study  or 
teach  the  art  of  listening.  It  is  by  Edward  Dickinson, 
professor  of  the  history  and  criticism  of  music  at  Oberlin 
College,  the  author  of  "The  Study  of  the  History  of 
Music,"  and  "Music  in  the  History  of  the  Western 
Church."  The  contents  give  an  idea  of  the  book's  worth  : 
The  New  Musical  Education;  the  Music  Lover's  'Seal 
of  Education;  Definite  Hearing:  the  Problem  of  Form; 
the  Beauty  of  Melody  and  Rhythm;  the  Beauty  of  Har- 
mony; Performance:  the  Art  of  the  Pianist;  the  Art  of 
Song:  Music  and  Poetry;  the  Art  of  Song:  the  Technique 
of  the  Singer;  the  Problem  of  Expression:  Representative 
Music;  Music  History  and  Biography;  the  Music  Lover 
and  the  Higher  Law. 

The  book  is  an  "attempt  to  interpret  music  to  those 
who  already  love  it  upon  slight  acquaintance  and  who  de- 
sire the  fuller  enjoyment  that  comes  with  larger  knowl- 
edge." Professor  Dickinson  lias  had  years  of  experience 
in  the  teaching  of  the  history  and  the  appreciation  of 
music  and  a  layman  can  hardly  read  this  book  without 
increasing  and  deepening  his  pleasure  in  good  music.  At 
the  same  time  the  book  is  full  of  effective  suggestions  to 
other  teachers  who  are  carrying  on  the  same  work.  Clear- 
ly and  delightfully  written,  it  is  a  work  of  the  liveliest 
interest  to  all  who  care  for  music. 

Music  Trade  Notes. 

A  threatening  fire  broke  out  in  the  five-storey  brick 
building  owned  by  the  White-Smith  Music  Publishing 
Company,  Boston,  on  April  6.  About  twenty  employes 
were  in  the  building  at  the  time,  all  <of  whom  escaped. 
The  building  is  in  the  centre  of  a  business  district,  and 
about  half  the  city's  fire  apparatus  was  called  out  to 
keep  the  flames  from  spreading. 

We  have  never  been  able  to  understand  why  people 
continue  to  waste  their  time  writing  popular  songs  while 
Annie  Laurie  and  Auld  Lang  Syne  and  a  few  others  are 
so  easilv  available. — Columbus  Journal. 


BOOKSELLER  AND  STATIONER 


43 


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44 


BOOKSELLER     AND     STATIONER 


Picture  Post  Card  News 

Dickens'  Centenary  Stamps  and  Other  Publica- 
tions— Trade  Items — Card  Game  Rules. 

Warm  support  was  given  at  an  influential  Mansion 
House  meeting  recently  in  London  to  the  proposal  that, 
by  an  issue  of  Dickens'  stamps,  a  fund  should  be  raised 
for  the  benefit  of  the  great  novelist's  descendants.  The 
ingenious  plan  for  collecting  the  fund  was  cordially  ap- 
proved by  the  Earl  of  Rosebery,  one  of  the  trustees  of 
the  Centenary  Fund,  in  an  eloquent  speech  which  appealed 
to  the  lovers  of  Dickens  in  the  United  Kingdom  and 
America  to  discharge  a  debt  the  noble  earl  described  as 
being  "long  overdue." 

"I  like  this  idea  of  the  Dickens'  stamp,"  said  Lord 
Rosebery.  "There  is  not  a  man  so  poor  in  this  country 
who  has  enjoyed  Dickens  who  cannot  buy  one  penny 
stamp,  and  feel  he  has  done  something — it  may  be  the 
utmost  of  his  power,  the  utmost  of  his  limit — to  try  to 
discharge  the  debt  that  he  owes  to  the  dead  man,  who 
passed  away  in  his  prime  before  the  days  of  great  pecuni- 
ary profits  for  books,  and  left  this  immortal  heritage  to 
bless  his  nation  and  other  nations  of  the  same  race." 

Lord  Alverstone  said  the  committee  owed  a  debt  to 
Sir  Frank  Newnes  for  the  liberal  part  he  had  taken  in 
the  publication  of  the  stamp,  and  to  Raphael  Tuck,  Sons 
&  Co.,  for  the  generous  way  in  which,  without  profit  to 
themselves,  they  had  arranged  for  the  printing.  The 
stamp  was  a  sort  of  recognition  not  only  of  debt,  but  of 
allegiance  and  gratitude.  Could  there  be  a  more  fitting 
token  than  that  in  the  copies  of  the  works  which  they 
would  hand  down  to  their  descendants  there  should  be  on 
the  face  of  them  the  stamps  placed  as  a  recognition  of 
the  debt  of  gratitude  they  owed  to  Dickens. 

In  addition  to  designing  and  printing  the  Dickens  Cen- 
tenary Stamp,  which  work  has  been  intrusted  to  it  by  a 
most  representative  committee  of  upwards  of  200  leading 
men  of  England  and  America  under  the  chairmanship  of 
the  Earl  of  Rosebery  and  the  Lord  Chief  Justice  of  Eng- 
land, the  Raphael  Tuck  &  Sons  Company,  Montreal, 
have  prepared  some  attractive  art  publications  and  sta- 
tionery which  it  is  believed  will  be  in  great  demand  in 
connection  with  the  hundredth  anniversary  of  the  great 
novelist's  birth.  These  publications  are  of  the  usual 
high  grade  issued  by  this  concern,  and  the  demand  for 
,them  is  likely  to  be  very  heavy. 


Birthday  and  Wedding  Anniversary  Cards. 
Besides  the  usual  holiday  season  cards,  H.  L.  Woehler, 
Buffalo,  have  published  a  number  of  congratulatory  cards 


f^IRTHDAY  •-• 

l  .  ■  i    rwos 


Pocket  Laws  of  Card  Games. 
The  Pocket  Laws  of  "Bridge,"  "Skat,"  "500"  and 
"Pinochle"  are  four  little  volumes  by  R.  F.  Foster,  the 
well-known  authority  on  card  games,  from  the  press  of 
The  Chas.  H.  Elliott  Company,  North  Philadelphia, 
Penna.  They  present  a  beautiful  appearance  and  fill  a 
want  for  rules  of  ready  reference  that  are  convenient    to 


—  Copyright  H.  L.  Woehler 

for  birthday,  wedding,  and  other  celebrations.  These  are 
of  high  grade  stock  and  first-class  workmanship,  and  ex- 
press sentiments  apropos  of  the  occasion  commemorated. 


carry.  Not  only  do  these  books  contain  the  rules  of  these 
four  games,  but  in  addition  "Hints  to  Beginners,"  by 
Mr.  Foster,  that  are  of  special  value.  So  concise  and 
yet  so  complete  are  Mr.  Foster's  directions  for  mastering 
the  tactics  of  these  games,  and  so  logically  are  they 
presented  to  the  mind,  that  the  reader  feels  himself  mast- 
er of  each  step  in  the  process  as  he  goes  along,  and  when 
he  closes  the  book,  he  is  confident  that  he  can  play  the 
game.     The  four  little  volumes  are  bound  in  paper. 

Trade  Note. 
Mr.   Fred  Baron,     formerly  assistant  manager  of  Lons- 
dale &  Bartholomew  Ltd.,  Star  Works,  Accrington,  Eng., 
has  been  appointed  manager  of  their  Montreal  office  at  300 
St.   James  street,  that  citv. 


Round  the  World  Book  Traveler. 
Mr.  Roger  Macdonald,  representing  the  following 
London,  Eng.,  publishers  :  Bailliere,  Tindall  &  Cox, 
James  Clarke  &  Co.,  Meiklejohn  &  Holden,  Methuen  & 
Co.,  Stanley  Paul  &  Co.,  and  Wells,  Gardiner,  Darton  & 
Co.,  is  at  present  calling  on  the  trade  in  the  larger 
centres  of  Canada.  He  was  in  Toronto  early  in  April  on 
his  way  West  He  contemplates  leaving  Vancouver  for 
Australia  towards  the  close  of  the  month,  and  expects  to 
be  in  the  antipodes  until  the  end  of  September.  While 
in  Australia  he  will  represent  J.  M.  Dent  &  Sons  and 
T.  N.  Foulis  in  addition  to  the  above-mentioned  pub- 
lishers. These  two  latter  companies  have  their  own  Can- 
adian agents. 

Mr.  Macdonald,  who  has  been  appointed  colonial  re- 
nresentative  for  all  these  concerns  is  an  experienced 
Glasgow  bookseller,  and  was  well  known  for  manv  years 
as  manager  of  W.  &  R.  Holmes  of  that  citv.  This  is  his 
first  visit  to  Canada,  though  he  has  been  up  and  down 
the  continent  of  EuroDe  innumerable  times.  After  visit- 
ing New  Zealand.  Tasmania  and  Australia,  he  will  pro- 
ceed to  Egypt.  Mr.  Macdonald's  intention  being  to  reach 
England  again  in  good  time  to  make  preparations  for 
an  earlv  start  on  an  even  more  extensive  journey  in 
1012.  He  is  carrying  more  important  commissions  than 
any  publisher's  representative  has  hitherto  had  the  good 
fortune  to  hold. 

Mrs.  Annie  O'Mullen.  daughter  of  the  late  Mr.  Dono- 
hue,  publisher  and  stationer  of  Halifax,  died  at  that 
place  an  April  4. 

Fire  in  the  Scott  Block  at  Seaforth  on  April  4  dam- 
aged the  store  and  stock  of  Alex.  Wilson,  stationer  and 
druggist. 


BOOKSELLER     AND     STATIONER 


45 


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our  circulars,  please  write  to 


LONSDALE  &  BARTHOLOMEW,  Ltd. 


300  St.,  James  St.  MONTREAL 


ART  SUPPLIES 

Wlnsor  <&  Newton'*  Oil  Colors 
•'  "     Water  Colors 

Canvas 
44  "     Papers 

44  ■■     Brushes 

44      Boxes 

All  kinds  of  goods  for  artists:  Crayons,  Oils,  Mediums,  Easels,  Studifs,  ic. 

SEND     POR    CATALOQUB 

A.  Ramsay  &  Son  Co  , 

MONTREAL 

Agent,  for   WINS  OR  &  NEWTON,  London 


View  Posf  Cards 

W  printed  aFfer  your  own  photos  by 
the  Graphic  Art  Works 

Markert  zSohn,  Dresden-A. 


,  Colored 


Collorype, 
Collotype, 
nd  Booklets. 


Wholesalers  and  Publishers  please 
apply  For  Free  samples  and  prices. 


46 


BOOKSELLER    AND     STATIONER 


Hits  the  mark  like  a  well 
aimed  shot 


A  Bookseller  and  Stationer 
want  ad.  is  like  one  of  those 
big  guns  in  His  Majesty's  Royal 
Navy — it  hits  the  mark  with 
marvellous  speed  and  unfailing 
accuracy. 

85%  of  the  Retail  Trade,  PublishersJStationery  Manufacturers,  travellers,  clerks  and 
wholesalers  take  Bookseller  and  Stationer  every  month. 

These  are  the  men  interested  in  your  proposition  and  there  is  no  other  medium 
through  which  you  can  reach  one  and  all  except  Bookseller  and  Stationer,  because  it  is  the 
recognized  paper  of  the  trade  in  Canada  and  the  only  monthly  paper  in  the  Dominion 
covering  this  field. 

Would  you  buy  a  business?  Would    you   sell   your   business? 

Would  you   engage   a   clerk?  Would  you  sell  or  buy  fixtures? 

Then  use  a  want  ad.    in  Bookseller  and  Stationer 

RATES:   (payable  in  advance) 

2c  per  word  first  insertion 

lc,  per  word  subsequent  insertions 

5c.  extra  per  insertion  for  box  number  if  desired. 

WRITE  OR  PHONE  OUR  NEAREST  OFFICE 

BOOKSELLER  and  STATIONER 


MONTREAL 


TORONTO 


WINNIPEG 


BOOKSELLER    AND     STATIONER 


47 


Condensed    or    "  Want "    Advertisements 


BOOKS  FOR  SALE. 

How  to  dispose  of  shop-worn  or  unsaleable  boo^s 
U  the  problem  of  many  a  bookseller.  Try  an  adver- 
tisement under  this  heading. 


AUTHORS,    WHO    PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER    AND 
STATIONER  a  good  medium  through  which 
to  Interest  the  trade  in  their  publications. 


BOOKS  IN  FOREIGN  LANGUAGES 


EMCKE  &  BUECHNER,  30  West  27th    St., 
y     New  York.     (All  foreign  books.)        (12-10) 

EMCKE  &  BUECHNER,    30   West   27th  St., 
/     New  York.  Best  facilities  for  supplying  book* 
In  all  languages. 


MISCELLANEOUS 


MISCELLANEOUS 


BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  55  Fulton  St.,  corner 
Cliff,  New   York.    Designers   and   engravers 
of  book  plates  (ex  libris)  heraldic  and  mono- 
gram dies,  pearl   inlaid  stamping,   for  stationery. 

(2-11) 


INFORMATION  WANTED. 


THE  EDITOR  OF  THE   BOOKSELLER   AND 
Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  all  new  books  and  magazines  in  the 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by  acquainting    him    of    any  omissions   from  the 
lists  published  each  month. 


FOR  SALE 


BOOK,  stationery  and  sporting  goods  business 
for  sale  in  Saskatojn.      Stock  about   $9,000. 
Books  op:n  to  inspection  to  bona  fide  buyers. 
Satisfactory  reasons  for  selling.    Good  terms  can 
be  arranged.      H.  T.  MILL,  638  Broadway  West, 
Vancouver,  B.C. 


SITUATION  VACANT 


rOUNG  MAN,  experienced  In  books,  stationery 
and  wallpaper.  Apply  at  once.  PEARSON'S, 
Calgary. 


MISCELLANEOUS 


A  BOOK-KEEPING  STAFF  IN  ITSELF.doing 
the  work  with    machine  precision    and  accu- 
racy, the  National  Cash  Register.     Write   for 
demonstration  literature.     National  Cash  Register 
Co.,  285  Yonge  St.,  loronto. 


pOPELAND-CHATTERSON  SYSTEMS— Short, 
L>    simple.    Adapted  to  all  classes   of  business. 
Copeland-Chatterson-Craln,     Ltd.,    Toronto 
and  Ottawa.  (tf) 


COUNTER  CHECK  BOOKS-Write  us  to-day 
\j  fjr  samples.  We  are  manufacturers  of  the 
famous  Surety  Non-Smut  duplicating  and  trip- 
licating Counter  Check  Books,  and  single  Carbon 
Pads  In  all  varieties.  Dominion  Register  Co., 
Ltd.,  Toronto 


DOUBLE  your  floor  space.  An  Otis-Fensom 
hand-power  elevator  will  double  your  floor 
space,  enable  you  to  use  that  upper  floor  either  as 
stock  room  or  as  extra  selling  spice,  at  the  same 
time  increasing  space  on  your  ground  floor.  Costs 
only  $70.  Write  for  catalogue  "  B."  The  Otis- 
Fens->m  Elevator  Co.,  Traders  Bank  Building. 
Toronto.  (tf) 


ACCURATE  COST  KEEPING  IS  EASY  if 
you  have  a  Dey  Cost  Keeper.  It  automatical- 
ly records  actual  time  spent  on  each  operation 
down  to  the  decimal  fraction  of  an  hour.  Several 
operations  of  jobs  can  be  recorded  on  one  card. 
For  small  firms  we  recommend  this  as  an  excel- 
lent combination— employees'  time  register  and 
cost  keeper.  Whether  you  employ  a  few  or  hun- 
dreds of  hands,  we  can  supply  you  with  a  machine 
suited  to  your  requirements.  Write  for  catalog. 
International  Time  Recording  Company  of  Can- 
ada, Ltd.  Office  and  factory,  29  Alice  Street, 
Toronto. 


ELLlOTT-rlSHER     Standard      Writing-Adding 
Machines    make    toil    easier.     'Elliott-Fisher 
Limited,  513  No.  83  Craig  St.  W.,  Montreal, 
and  Room  314,  Stair  Building,  Toronto.         (tf) 


EGRY  BUSINESS  SYSTEMS  are  devised  to 
suit  every  department  of  every  business. 
Tney  are  labor  and  time  savers.  Produce  re- 
sults up  to  the  requirements  of  merchants  and 
manufacturers.  Inquire  from  our  nearest  office, 
tgry  hegister  Co..  Dayton,  Ohio;  123  Bay  St., 
Toronto;  258>i  Portage  Ave.,  Winnipeg;  308 
Richard*  St.,  Vancouver.  (tf) 


fIRE  INSURANCE.    Insure   in    the    Hartford. 
Agencies  everywhere  in  Canada. 


HUNDREDS  OF  TYPEWRITERS  OF  EVERY 
make  and  CjnJitlon  are  being  traded  in  as 
part  payment  on  the  famous  MONARCH. 
Prict  and  quality  are  the  levers  we  use  to  prevent 
overstock.  We  believe  we  can  give  the  best  bar- 
gains in  reouilt  Typewriters  in  Canada.  A  postal 
wi>l  bring  our  catalogue  and  full  information. 
THE  MONARCH  TYPEWRITER  CO.,  Limited, 
46  Adelaide  St.  Weet,  Toronto. 


TNDISPtNSABLE  in  office,  store,  home— Cana- 
■*•  dian  Almanac,  1911— a  National  Directory. 
Complete  classified  information  on  every  sub- 
ject of  Dominion  interest.  Full  postage,  customs, 
banking,  insurance,  legal,  educational,  news- 
paper, army,  clerical,  governmental,  particulars 
of  leading  institutions  and  societies.  Paper  covers, 
60c. ;  cloth,  leather  back,  75c.  All  stationers,  or 
sent  postpaid  on  receipt  of  price  by  The  Copp, 
Clark  Co.,  Ltd.,  Toronto. 


MOORE'S  Non-Leakabie  Fountain  Pen*.  If 
>ou  have  Fountain  Pen  troubles  of  yourown, 
the  best  remedy  Is  to  go  to  your  stationer 
and  purchase  from  him  a  Moore's  Non-I  eakable 
Fountain  Pen.  This  is  the  one  pen  that  gives 
universal  satisfaction  and  it  costs  no  more  than 
you  pay  for  one  not  as  good.  Price,  $2  50  and 
upwards.  W.  J.  GAGE  &  CO.,  Ltd.,  Toronto, 
sole  agents  for  Canada. 


MULTIPLE  TYPEWRITING  and  real  printing 
turned  out  by  the  MULTIGRAPH  in  your 
own  office  will  get  more  business  ana  reduce 
prlntingbills— saves  25/„  to  15'/.  of  average  annual 
printing  cost  and  stationery,  system  forms  and 
circulars.  Wrlie  for  particulars.  AMERICAN 
MULTIGRAPH  SALES  CO.,  Limited,  129  Bay 
Street,  Toronto,  Ont. 


(£,_-,  buys  the  best  duplicating  machine  on  the 
vj)7<  market.  ACME  will  print  anything  a  job 
'  "  printer  can  do.  Complete  outfit:  Acme 
Duplicating  Machine,  one  tubular  stand  fitted  with 
type  cases,  compartments  plainly  lettered  and 
arranged  like  universal  keyboard  of  the  standard 
make  of  typewriters,  one  drawer  for  accessories 
and  forms,  20  lb.  font  of  typewriter  type,  one 
chase,  one  Acme  ribbon  any  color  with  typewriter 
ribbon  to  match,  one  pair  tweezers,  two  quoins, 
one  key,  one  oil  can  and  one  set  of  reglets.  Sold 
with  a  guarantee.  Acme  Duplicator  Co.,  Balti- 
more, Md.,  U.S.A.  (tf) 


I^AY'S  FURNITURE  CATALOGUE  No.  306 
1*-  contains  160  pages  of  fine  half-tone  en- 
gravings of  newest  designs  In  carpets,  rugs, 
furniture,  draperies,  wail  papers  and  pottery 
with  cash  prices.  Write  for  a  copy— It's  free. 
John  Kay  Co.,  Ltd.,  36  King  St.  West,  Toronto. 

IODERN     FIREPROOF    CONSTRUCTION. 
Our  system  of  reinforced  concrete   work,  as 

Gll|.n,eafllllu     na*.,     In     m  a  n  ,.    nl      /  '  -  ..  a  A  ,1  '  a      1  .  r  .. 


PENS— The  very  best  Pens  made  ire  those  manu- 
factured by  William  Mitchell  Pens,  Limited, 
London,   England.     W.J.  Gage  &  Co.,  Limit- 
ed, Toronto,  are  sole  agents  for  Canada.    Ask  your 
stationer   for  a   25c.   assorted  box   of  Mitchell's 
Pens  and  find  the  Pen  to  suit  you. 

HTHE  "KALAMAZOO"  Loose  Leaf  Binder  is 
1  the  only  binder  that  will  hold  iust  as  many 
sheets  as  you  actually  require  and  no  more. 
The  back  is  flexible,  writing  surface  flat,  align- 
ment perfect.  No  exposed  metal  parts  or  compli- 
cated mechanism.  Write  for  booklet.  Warwick 
Bros.  &  Rutter,  Ltd.,  King  and  Spadina,  Toronto. 


WAREHOUSE  and   Factory   Heating  Systems. 
Taylor- Forbes  Company,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders  and  Metal 
Parts  when  you  can  buy  ''  Systems  Quality" 
from  us?    We  make  the  best  binders  in  the 
world;  make  them   to  match,   too.    Ours  are  the 
Canadian    Loose-Leaf  Standatds.     Business  Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto. 

(tf) 


Try   a   condensed    ad. 
in  this  paper. 


Keep  in  mind  the  domin- 
ant fact  that  mankind  from 
its  first  appearance  on  the 
earth  has  been  schooled  by 
nature  to  look  for  signs ; 
for  invitations  to  taste;  for 
suggestions  as  to  what  to 
wear.  Tell  your  story 
briefly,  forcibly,  truthful- 
ly, and  address  it  through 
the  proper  media  and  you 
can  successfully  apply  ad- 
vertising as  a  means  to 
increased  distribution. 


4H 


IIOOKSELLER     AND     STATIONER 


BOOKSELLER     AND     STATIONER 


BOOKSELLER     AND     STATIONER 


T 


*  A   » 


EV1I-READY 


"  ■HHH 


^"^ 


COMPLETE 


SPECIAL 

Writing  Tablets 

Printed  with  your  name 
without    extra   charge. 

No  better  advertising"  medium  can 
be  imagined  than  exclusive  designs 
in  tablet  covers.  We  provide 
even  small  buyers  with  the  means 
of  accomplishing'  this.  If  you 
are  interested  in  this  proposition 
we  will  gladly  furnish  samples 
and  prices. 


100  lines  of  Writing  Tablets  carried  in  stock.    Up-to-date  Covers.    Every  quality  of  paper. 


Buntin,  Gillies  ®>  Co.,  Limited, 


HAMILTON  and 
MONTREAL 


THE    FIRST    HOUSE    IN    CANADA    TO    MAKE    WRITING    TABLETS. 


Standard 
and  Quality 

Are  Greater  Fac- 
tors Than  Ever. 
The  strongest 
success  is  shown 
by  those  selling 
the  higher  pric- 
ed goods. 


a 


Our  Line ' 

Typewriter 
Ribbons  and 

(carbon   Papers 

is  the  embodiment 
of  all  that  stands 
for  the  BEST— 
therefore  com- 
mands the  best 
prices. 


Mittag  &  Volger,  Inc. 


Manufacturers  for  the  Trade  Only 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  LLS.A. 

BRANCHES: 
NEW  YORK,  N.Y.,  280  Broadway  CHICACO,  ILL.,  200  Monroe  Street 

LONDON,  7  and  8  Dyers  Building,  Holborn,  E.C. 

AGENCIES   in   every   part  of  the  world— in  every  city  of  prominence. 


VOL.  XXVII.  No.  5. 


PRICE,  $1.00  PER  YEAR 


AND 


Of  f  ICE  EQUIPMENT  JOURNAL 

Official  Organ  of  the  Canadian  Book,  Stationery  and  Publishing  Trades  Association 

and  for  Twenty-Five  Years  the  Recognized  Organ  of  the  Book,  Stationery  and  Fancy  Goods  Trades  of  Canada. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.    TORONTO,  143-149  University  Ave.        WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.  88  Fleet  St.,  E.C. 


PUBLICATION    OFFICE:     TORONTO,     MAY,     1911 


ART   SUPPLIES 

Wlnsor  A  Newton's  Oil  Colors 
"  "     Wa'er  Colors 

"  "     Canvas 

"  "      Papers 

•'  "     Brushes 

"  "     Boxes 

All  kinds  of  goods  for  artists:  Crayons,  Oils,  Mediums,  Easels,  Studif  s,  &c. 

SBND     POR     CATALOGUE 

A.  Ramsay  &  Son  Co., 

MONTREAL 

Agent*  for   WINSOR  &  NEWTON,  London 


CANADIANA 

Just  issued  my  Catalogue  of  Canadiana,  500  lots ; 
please  send  for  a  copy. 

GEO.  F.  ABBOTT,     80  Sparks  St.,  Ottawa 


MARSH  RUBBER  FINGER  PADS 

There  is  much  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
venience, Cleanliness  and  Sanitary  Insurance  to  an  Office  man.  Cashier. 
Letter  Sorter,   Press    Feeder,  or  persons 


Marsh 

Hygienic 
Rubber 
Finger 
Pads. 


They  fulfill  the  purpose  they  are  intended  for  without   beinff   moistened   at  the   lips  or 
sponje  cup.therefore  prevent  transmission  of  germs  to  the  moutb. 

SAMTLES  FREE  upon  application  to 

MARSH    RUBBER    FINGER    PAD    CO. 

Canadian  Agent.         -  -  171  Mutual  Street,  Toronto.  Ont. 


Establish 
A  Reputation 
For  Quality 

The  sale  of  one  inferior  imprint 
fountain  pen  will  do  you  irrepar- 
able harm.    A  pen  bearing  your 
name  must  be  of  unquestionable 
quality.     More  high-class  dealers 
sell   our   pens  than    those  of  any 
other  make,  because 

SANFORD 
&  BENNETT 

Pens  are  absolutely  guaranteed  to  give 

perfect  satisfaction  and  service.     They 

have  more  and    better  improvements — 

write   easier — wear   longer — never    skip 

or  leak. 

We  are  the  largest  manufacturers  of  high- 
grade  imprint  pens  in  the  world.    We  give 
special  attention  to  orders  for  special  styles 
and  designs. 

The  quickest  way   to   increase  the 
sales   and   profits  of  your  fountain 
pen  department  is  to  write    at  once 
for  our  trade  price  list. 

Sanford  &  Bennett  Co. 


51-55    Maiden   Lane 


New  York 


BOOKSELLER    AND     STATIONER 


School  Supplies 


L 
E 
A 
D 
E 
R 
S 


Aside  from  their  own  profitable  trade, 
the  most  attractive  Practice  Books  are 
the  best  leaders  for  the  school  opening, 
and  introduce  you  to  many  a  customer 
whom  you  would  never  secure  other- 
wise. A  very  large  proportion  of  the 
Supplies  are  the  same  year  after  year, 
and  may  be  procured  just  as  well  from 
one  place  as  another. 

Now---the  most  attractive  and  best 
values  in  Scribbling  and  Exercise  Books, 
other  lines  being  equal,  will  draw  the 
trade  to  your  store---we  have  them. 
Our  travellers  will  call  on  you  in  ample 
time  for  School  Opening.  It  will  pay 
you  to  see  our  samples  before  buying. 


Warwick  Bros.  &  Rutter,  Limited 

Manufacturing    Stationers 
TORONTO 


BOOKSELLER  AND  STATIONER 


School 
Blanks 


o 


UR  School   Blanks  for 
each    season    have 


always   been 


LEADERS 

Herewith  we  illustrate  two 
of  our  attractive  new 
designs. 

Favorite  Dogs 

Sailor  Girl 


Samples  of  our  complete 
range  are  now  being  shown 
by  our  travellers. 

We  are  also  showing  all 
the  newest  and  best  in 
School  Sundries  of  every 
kind. 


W.  J.  Gage  &  Co. 

LIMITED 

Toronto 


BOOKSELLER     AND     STATIONER 


RAPHAEL  TUCK  C&  SONS 

TAKE   PLEASURE   IN   ANNOUNCING   THEIR 

CORONATION  PUBLICATIONS 

WHICH   ARE   NOW  READY  FOR    DELIVERY. 

These  publications  are  fine  examples  of  the  best 

in   art   and  workmanship,   and  will  be 

greatly  treasured  as  souvenirs. 

THE  WIDE   RANGE  OF   SUBJECTS    INCLUDE 

Coronation  Post-Cards  Coronation  Pictures 

Coronation  Souvenir  Cards 

Portraits  of  Their  Majesties  King  George  V.  and  Queen  Mary 

Fac-simile  of  the  King's  Letter  to  the  Nation 

with  an  Allegorical  Setting  by  Sir  Lawrence  Alma  Tadema,  O.M..  R.A. 
DESCRIPTIVE  PRICE  LIST  SENT  UPON  APPLICATION. 

Raphael  Tuck  &  Sons  Company,  Ltd. 

9-17  ST.  ANTOINE   STREET,   MONTREAL 

LONDON  PARIS  BERLIN  CAPETOWN  NEW  YORK 


BOOKSELLER     AND     STATIONER 


1820 


1911 


HERRIOT   HILL    FACTORY,    GLASGOW 

Messrs.  Collins  have  pleasure  in  calling  the  attention  of  their  Canadian 
Clients  to  the  SPACIOUS  SHOWROOMS  recently  reorganized  in 
connection  with  their  LONDON  and  GLASGOW  warehouses. 

All  the  many  specialties  in  Stationery  and  Books  which  are  associated 
with  the  name  of  Collins  are  fully  on  view,  and  to  those  visiting 
England  for  the  Coronation  we  extend  our  hospitality. 

DEPARTMENTS 


Educational 

Dictionaries, 
Atlases, 
School  Books. 


PUBLISHING 

Clear  Type  Press"  Editions 

Bibles,  Prayer  and  Hymns, 
Testaments. 


Fiction 

Pocket  Editions, 
Reward  Books. 


MANUFACTURED    STATIONERY 


Account  Books, 
Memo.  Books, 
Letter  Books. 


Scribblers — the  famous  series 

with  coloured  covers  by 

well-known  artists. 


Crown  Parchment  and 
other  famous  Water- 
marked Note  Papers. 


LEATHER  AND  MISCELLANEOUS  GOODS 


Tourist  Cases, 
Autograph  Albums. 


Tags- 
Manilla  and  Linen. 


William  Collins,  Sons  &  Co.,  Ltd. 


144,  Cathedral  Street, 

Glasgow,  SCOTLAND 


and 


Bridewell  Place,  New  Bridge  St., 

London,  ENGLAND 


BOOKSELLER  AND  STATIONER 


FAfi£-*, 


s 


TKADE  mark 


LEAD  and  COPYING 

PENCILS 

ARE    THE 

BEST   10  CENT  PENCILS 

for  DRAWING  and  COMMERCIAL  USE 

IN  THE  WORLD 


No.  1250  "  APOLLO  "    LEAD    PENCIL,  hexagon,  yellow  polish,  15  DEGREES,   viz. 
6B,  5B,  4B,  3B,  2B,  B,  H-B,  F,  H,  2H,  3H,  4H,  5H,  6H,  7H 


mm 


mmm 


No.  1255  "APOLLO,"  Copying  Ink  Pencil,  round,  yellow  polish,  medium  degree,  violet'ink. 
"     1259  "APOLLO"  Copying  Ink  Pencil,         "  «■  "       hard   degree  " 

"     1254  "  APOLLO"  Copying  Ink  Pencil,  hexagon,    "  "       medium  degree      "        " 

"     1268  "  APOLLO  "  Copying  Ink  Pencil,  round,  peacock  polish,  medium  degree,  blue  ink. 

VERY    POPULAR    ARE    ALSO 

JOHANN    FABER'S    "APOLLO"   PROPELLING    POCKET    PENCILS 

IN  VARIOUS  COLORS  AND  SIZES 


BOOKSELLER  AND  STATIONER 


How  to  Attract  Buyers  to  Yoor  Store 

€r       Have  a  stock  of  our 
interesting  lines  of 

SCHOOL  BLANKS 

New  Designs  of  Scribblers  and  Exercise  Books 

With  Artistic  Colored  Covers.  They  Will  Prove  Sellers  in  Every  Locality  Throughout  this  Dominion 

THE  ROYAL  PLAIDETTE                     THE   ATHLETE 

PRAIRIE  BELLE  ANGLER                             CORONATION 

NUTCRACKER  SAFE  (Baseball)                BOY   SCOUTS 

ALL  KINDS  OF  SCHOLARS'   REQUISITES   AND  SCHOOL  SUPPLIES 


"Crucible''  pens 

Eighteen  Different  Patterns 
For  all  kinds  of  writing. 

ONCE  USED— ALWAYS  USED. 

Complete  Lines  of 

Office  Stationery 

"dominion  Maries 

FOR   1912 

OFFICE  AND  POCKET 

Descriptive  Catalogue  with  Prices  sent  en  application 

"Mrcbive"  giles 

Mre  &be  3Beet 

fflags 

For  Coronation  and  Other  Decorations 

Dominion  Ensign,      Union  Jack, 

Stars  and  Stripes,  Etc. 

( 10  sizes) 

Welcome  Jflags  fov 

Celebration  Tptuvpo&es 

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ESTIMATES  GIVEN  FOR  ALL  KINDS  OF  PRINTING  AND  LITHOGRAPHING. 

The  Copp,  Clark  Company,  Limited 

TORONTO 

Publishers,  Booksellers,  Lithographers  and  Manufacturing  Stationers 
OFFICE  AND  WAREROOMS  :  MANUFACTORY: 

64-66  Front  Street  West  495  Wellington  Street  West 


BOOKSELLER     AND     STATIONER 


tyiu  QUALITY 

Z&fifiam£ 


has  for  79  years 
held  th  e  h  ome 
market  and  has 
FORCED  its  way 
through  every 
Tariff    abroad. 


This  is  one  of  the   advertisements  of 

which  is  appearing  regularly  in  the  leading  Canadian  papers. 
H.   C.  STEPHENS,  Aldersgate  Street,   London,   England. 

Prices,  etc.,  on  application  to  W.  G.  M.  SHEPHERD 

CORISTINE  BUILDING,   MONTREAL,    SOLE  CANADIAN  AGENT 


poofegeller  anb  Stationer 


anb  0itkt  equipment  Journal 


A  monthly  newspaper  devoted  to  the  interests 
of    the    Bookselling  Jand    Stationery   Trades 


Subscription:    One  Dollar  a  Year 
Single  copies     :       :     Ten  Cents 


Vol.  XXVII 


TORONTO,  CANADA.  MAY,   1911 


No.  4 


Editorial  Comment 

Thorp  &  Martin,  Boston,  have  put  a  candy  counter  in 
their  stationery  store.  This  is  certainly  a  new  and 
radical  departure  for  a  stationer. 


desk  sets,  library  sets,  book  ends,  book  racks,  postal 
scales  for  the  home  desk,  paper  cutters,  smokers'  articles, 
photo  frames  and  similar  numbers  that  might  well  be 
placed  in  such  a  department.  There  is  plenty  of  profit  in 
a  rightly  chosen,  well  displayed  stock  of  fancy  goods  in 
metal. 


As  advertising  has  been  the  great  offensive  weapon 
which  has  been  used  to  extend  the  operations  of  cata- 
logue houses,  so  it  is  now  becoming  one  of  the  greatest 
defensive  weapons  in  protecting  the  local  dealer  from  the 
encroachments  of  mail  order  competitors. 


No  man  is  in  business  for  his  health  or  for  fun.  You 
are  not,  and  therefore  should  see  that  you  get  a  profit 
on  everything  sold.  One  store  should  be  able  to  sell 
goods  as  cheaply  as  another,  so  that  the  trade  of  the 
store  resolves  itself  into  a  matter  of  service  to  a  large 
extent. 

•  •    • 

One  of  the  books  sold  at  the  recent  Hoe  sale  in  New 
York,  and  which  brought  $3,875,  was  the  narrative  of 
Champlain's  first  expedition  to  Canada,  his  ascent  of  the 
St.  Lawrence,  and  his  choosing  of  the  site  of  Quebec 
city.  It  was  published  at  Paris  in  1603.  There  are  but 
five  copies  af  this  work   in  existence.     This  copy  should 

have  come  to  Canada. 

*  *    * 

Books  are  frequently  ruined  through  carelessness. 
This  is  less  in  the  handling  often  than  upon  the  shelves. 
Books  should  not  be  packed  tightly  on  a  shelf.  It  ruins 
the  back  and  causes  them  to  tear  loose  with  the  strain 
of  getting  in  and  out.  Often  it  forces  the  leaves  to  sag 
to  the  shelf  when  pushed  unduly.  It  is  just  as  bad  for 
books  to  be  too  loose  on  a  shelf,  as  they  warp,  and  the 
spreading  leaves  encourage   dust. 


The  "Penny  wise,  pound  foolish"  merchant,  has  been 
defined  as  one  who  sees  only  the  immediate  present  and 
entirely  overlooks  the  future.  There  are  many  ways  in 
which  merchants  are  at  times  "penny  wise  and  pound 
foolish,"  and  this  can  only  be  guarded  against  by  taking 
thought  always.  A  business  man  to  be  successful,  must 
be  tactful.  A  common  fault  with  some  is  that  they  do 
not  analyze  each  case,  nor  measure  the  possibilities  ol  the 
future. 

*    »    * 

Many  stationers  are  missing  an  opportunity  to  add 
to  their  bank  account  by  not  being  alive  to  the  money- 
making  chances  of  a  good  metal  department,  stocked 
with  a  reliable,  popular  priced  line  of  specialties  such  as 


Sir  Alan  Aylesworth,  Minister  of  Justice,  killed  a 
civil  service  garnishee  bill  by  remarking  that  the  country 
would  not  secure  the  best  returns  for  its  money  invested 
in  the  civil  servant  if  the  latter  were  allowed  to  be  har- 
assed by  a  creditor.  The  minister  looks  upon  the  ques- 
tion from  the  standpoint  of  the  lawyer  and  does  not  ap- 
preciate the  contumely  that  has  been  heaped  upon  the 
service  he  defends,  because  of  the  unusual  security  its 
members  enjoy.  We  wonder  what  methods  the  officers  o£ 
the  new  co-operative  store  would  adopt  should  the  mem- 
bers just  simply  neglect  to  call  around  and      settle  up. 


The  new  bill  dealing  with  Canadian  copyright  has  been 
introduced  into  the  House  of  Commons,  and  has  had  its 
first  reading.  One  of  the  good  features  of  the  bill  is  the 
settlement  of  the  Inter-Imperial  dispute  as  to  the  valid- 
ity in  all  parts  of  the  Empire  of  copyrights  granted  in 
the  various  dominions.  It  was  once  the  law  that  a 
copyright  given  in  Britain  holds  good  here  ;  but  that  a 
copyright  granted  here  does  not  hold  good  in  Britain. 
This,  of  course,  was  hardly  a  logical  situation.  A  copy- 
right ought  to  be  good  in  both  countries  if  issued  in 
either,  or  it  ought  not  to  be  good  in  both  countries  if 
one  refuses  to  recognize  the  copyright   of  the  other. 


A   Strange   State   of  Affairs. 

The  prosecution  of  a  Toronto  bookseller  of  high 
character  for  offering'  for  sale  some  books  classed  as  im- 
proper literature  draws  attention  to  a  somewhat  stransre 
state  of  affairs  in  that  booksellers  no  matter  how  reput- 
able, may  at  any  time  have  their  storess  invaded  by  the 
authorities  and  books  not  before  classed  as  improper, 
seized  and  themselves  laid  open  to  a  charge  of  offering 
for  sale  improper  books. 

The  books  on  which  the  recent  charge  was  based. — ■ 
"Three  Weeks"  and  "The  Yoke."— have  been  published 
for  three  years.  Critics  raked  them  at  the  time  of  their 
first  appearance,  their  ordinary  sale  was  over  long  asro: 
yet  months  have  passed  by  without  a  move  being  made 
and  at  this  late  day  a  bookseller  is  fined  for  having 
copies  of  these  works  on  his  premises. 

Tt  looks  like  persecution  because  the  question  natur- 
ally  arises  why  was  not  a   charge  laid  months  ago.  and 


10 


BOOKSELLER     AND     STATIONER 


why  were  not  other  booksellers  haled  to  court?  The 
police  authorities  maintain  there  is  no  persecution;  that 
the  case  against  Mr.  Britnell  is  a  mere  coincidence;  that 
the  charge  was  laid  following  a  complaint  made  that 
these  books  were  being  sold  in  the  city,  and  as  they 
came  under  the  clause  regarding  immoral  literature  they 
had  to  act.  Inspector  Kennedy  states  lie  lias  known  Mr. 
Britnell  for  more  than  twenty  years,  and  always  as  a 
respectable  citizen  and  a  reputable  merchant,  and  was 
sorry  to  see  him  in  such  a  plight.  He  further  states  that 
the  police  are  the  servants  of  the  people:  that  they  have 
no  wish  to  harrass  reputable  citizens  and  traders,  but 
rather  to  serve  them.  They  did  not  enter  this  case  will- 
ingly, but  it  was  thrust  upon  them — the  result  of  a  com- 
plaint— and  it  was  their  duty  to  investigate  and  enforce 
the  law. 

If  this  is  the  law  it  is  time  it  was  changed  because 
it  bears  unjustly  on  an  important  section  of  the  com- 
merce of  Canada. 


Injustice  of  Present  Law. 

The  present  law  in  regard  to  this  matter  is  unjust 
because  booksellers  do  not  know  specifically  what  works 
they  may  not  sell.  They  generally  buy  their  stock  in 
good  faith  much  as  do  other  merchants.  They  do  not 
read  every  book  ordered  for  sale  in  their  stores.  It 
would  be  almost  impossible  to  do  it.  It  is  estimated 
that  sixty  books  are  published  in  the  English  language 
daily — quite  a  task  to  run  even  rapidly  through  such  a 
list. 

The  bookseller  buys  his  books  from  the  publisher 
who  has  always  carefully  attended  to  bis  orders.  He 
relies  on  getting  good  books.  He  does  not  want  quest- 
ionable works.  It  is  safe  to  say  there  is  not  a  reputable 
bookseller  or  publisher  in  Canada  who  wishes  to  dispose 
of  improper  works  for  his  own  aggrandisement.  But,  be- 
cause he  is  unable  to  read  all  the  books  in  his  store 
there  may  occasionally  be  books  in  stock  which  some  peo- 
ple would  class  as  questionable. 

This  brings  up  the  old  question- as  to  what  constitutes 
immoral  literature.  On  this  point  hardly  two  authorities 
agree.  There  are  some  books  Avlrich  are  condemned  out- 
right by  all  authorities,  and  rightly  so.  The  book  which 
degrades  the  intellect,  vulgarizes  the  emotions  and  kills 
faith  in  mankind  is  immoral.  But  whose  is  the  word  of 
authority  on  general  classical  literature'? 

There  have  been  authors  whose  works  for  years  have 
been  above  suspicion,  and  who  may  write  some  novel 
sentences  of  which  may  be  reckoned  as  improper.  Sup- 
pose such  a  case — and  it  is  not  an  unusual  one.  The 
bookseller  has  been  buying  this  author's  previous  works 
and  has  recommended  them  to  his  readers.  Along  comes 
the  new  novel  and  expecting  similar  fine  work  the  book- 
seller lays  in  a  stock.  There  is  an  outcry  that  the  book 
is  bad;  the  bookseller  is  summoned  to  court;  is  fined. 
perhaps  ;  and   the   books     are     confiscated.     He   has    no 


redress.  He  is  out  the  cost  of  the  books,  and  worse,  he 
feels  the  disgrace  of  court  proceedings.  Surely  there 
should  be  a  remedy. 


Is  There  no  Remedy? 

But  what  is  the  remedy?  Is  there  not  some  basic 
ground  on  which  all  can  agree?  There  is  here  some  prob- 
lem for  the  various  booksellers  and  publishers'  associa- 
tions to  think  out  and  to  work  out.  The  present  plan 
whereby  the  customs  authorities  at  Ottawa  send  word 
to  their  deputies  at  the  ports  of  entry  prohibiting  the 
importation  of  certain  books  after  the  country  is  flooded 
with  them  and  the  books  are  in  general  circulation,  will 
not  do. 

The  suggestion  of  a  commission  seems  to  be  a  good 
one.  It  has  come  from  many  sources — the  public,  the 
publishers,  the  booksellers,  and  the  law  authorities.  At 
least  it  puts  the  matter  on  common  ground,  and  as  such 
is  worthy  of  vital  consideration.  Some  suggest  the  nam- 
ing of  a  committee  of  three  fair-minded  local  men,  in  the 
various  large  centres;  but  would  not  a  commission  of  a 
federal  character  be  better?  The  whole  matter  is  worthy 
of  honest  discussion,  and  some  move  should  be  made  by 
the  publishers  and  the  booksellers'  associations  of  the 
country,  and  no  doubt  it  will.  There  is  this  to  be  said, 
the  booksellers  of  the  Dominion  are  as  anxious  to  see 
clean  literature  circulate  throughout  the  country  as  are 
any  other  class  in  the  community,  and  they  will  give 
whatever  help  they  can  to  assist  any  movement  that  will 
bring  this  about. 

Undoubtedly  there  will  be  many  details  to  work  out, 
and  perhaps  some  difficulties  to  overcome,  but  with 
united  action  some  safe  and  just  and  sane  plan  could  be 
adopted  which  would  make  for  a  clean  and  a  wholesome 
literature  in  Canada. 


How  Much  Is  Your  Turn-over? 

It  is  not  the  profit  on  the  goods  but  the  annual  turn- 
over that  determines  the  value  of  a  retail  business.  A 
profit  of  10  per  cent,  on  an  annual  business  of  $5,000 
is  better  than  15  per  cent,  on  $3,000.  On  this  principle 
the  most  enterprising-  merchants  are  bending  their  en- 
ergies to  increase  their  sales  of  certain  salable  articles 
rather  than  to  overstock  with  a  lot  of  slow-moving  goods. 
For  instance,  one  larsre  firm  voluntarily  reduced  its  stock 
from  $12,500  to  $10,000.  by  throwing  out  the  undesirable 
and  slow  goods.  They  found  it  possible  to  make  a  larger 
profit  on  a  smaller  but  better-selected  stock. 

Another  dealer  increased  his  turn-over  from  a  few 
hundreds  to  $6,000  a  year  and  then  sold  the  business  to 
a  man  who  allowed  it  to  dwindle  to  less  than  $2,000.  The 
former  owner  rebought  the  business  and1  increased  its 
turn-over  to  nearly  $4,000.  but  is  still  $2,000  below  what 
he  had  before  he  sold  out.  This  shows  that  the  secret 
of  a  successful  business  is  in  the  turn-over,  and  that  the 
secret  of  the  turn-over  is  in  the  merchant. 

Of  course  there  is  a  limit  to  the  amount  of  business 
that  can  be  done  in  any  community  .  A  dealer  who  prided 
himself  on  his  enterprise  built  up  a  business  from  $2,000 
a  year  to  $12,000  and  there  stuck.  In  spite  of  all  his 
efforts  he  could  not  increase  his  sales  beyond  that  point. 
He  was>  forced1  to  the  conclusion  that  the  limit  either  of 
his  territory  or  his  ability  had  been  reached. 


BOOKSELLER    AND     STATIONED 


11 


Business  Methods  of  Men  in  Trade 

Kodaks  and  Photographic  Supplies  Adaptable 
and  Profitable — How  a  Nova  Scotian  Conducts  a 
Circulating  Library — Novel  Advertising  of  Port 
Arthur  Stationer. 

Wm.  Van  Valkenburg,  Ltd.,  Regina,  in  connection 
with  their  book,  stationery  and  drug  store,  conduct  a 
kodak  business,  making  a  specialty  of  preparing  private 
formulas  for  developers,  etc.  They  think  that  the  photo 
supply  business  is  a  profitable  one  and  adaptable  for 
either  a  stationer     or  druggist. 

In  connection  with  the  new  express  rate,  Mr.  Van 
Valkenburg,  in  an  interview,  stated  that  :  "The  changing 
of  classification  D.  by  the  express  rates  judgment  of 
the  Board  of  Railway  Commissioners  means  an  increase 
of  about  200  to  300  per  cent,  of  express  charges  for 
films  and  sensitised  papers." 

Successful  Circulating  Library. 

C.  &  G.  MacLeod,  who  conduct  a  circulating  library 
in  connection  with  their  book  store  at  Sydney,  N.S., 
explain  their  method  of  running  this  library  as  follows  : 

"While  our  library  may  not  be  as  large  and  attractive 


which  had  not  been  generally  read,  and  have  gradually 
added  until  we  have  now  over  300  volumes.  We  plan  tr 
add  any  new  book  of  fiction  copyright  of  known  authors 
as  it  is  published.  After  the  books  have  been  generally 
read  we  remove  them  from  the  library  and  sell  them 
easily  as  second-hand  books  at  25c  each.  Our  member- 
ship fee  to  the  library  is  $1.25  and  5c  for  every  exchange. 
The  time  limit  for  one  book  is  one  week  or  2c  extra 
per  day  after  the  time  limit.  When  a  customer  wishes 
to  leave  the  city  or  discontinue  he  has  a  choice  of  any 
book  in  the  library  for  the  $1.25,  which  was  th3  cost 
of  membership.  We  use  the  press  for  mention  of  new 
additions  to  the  library.  We  have  about  150  sub- 
scribers who  exchange  their  books  weekly,  and  about 
25  p.c.  of  that  number  who  exchange  twice  a  week.  The 
library  pays  to  handle  it,  and  besides  brings  a  number 
of  customers  to  the  store  who  perhaps  otherwise  would 
not  come.  The  library  is  displayed  near  the  front  of  the 
store  with  attractive  show  cards,  such  as  'MacLeod's 
Circulating  Library,'  'Ask  about  our  Circulating 
Library.'  " 

Stationer's  Novel  Advertising. 
S.  M.   Lowery,   Port   Arthur,   has  a  novel  way  of  ad- 
vertising his  store  and  stock,   besides  doing  his  share  to 


TIMELY  WINDOW  SHOWN  DURING  HORSE  SHOW  WEEK  BY  WARWICK  BROS.  &  RUTTER 

The  display  consisted   of  Court  Imperial   Note    Paper   and    Envelopes       The    background    was    of    blue    and    yellow 

tissue,   with   decoration  of   same  color.     In  the   centre   was  a   cut-out  picture  of   Horse   Show 

Bulletin.  —  Dressed   by  Wm.   Warwick. 


enough  to  interest  dealers  generally,  it  may  be  interest- 
ing to  explain  our  system.  Some  years  ago  we  tried  the 
'Booklovers'  and  afterward  the  'Tabard  Inn"  Libraries, 
but  found  them  unsatisfactory  as  our  customers  con- 
stantly complained  of  not  getting  new  books,  and  the 
delay  in  exchanging  also  helped  lessen  the  interest 
amongst  the  members.  Two  years  ago  we  decided  to 
experiment  with  a  library  run  under  our  own  system 
(which  is  of  course  local).  We  began  with  about  sixty 
volumes   of   the   newest   fiction    and   a   few   non-copyrights 


give  publicity  to  his  home  city.  He  is  sending  out  to 
his  customers  and  friends  a  black  post  card  with  white 
letters  containing  the  words  :  "It  used  to  be  see  Naples 
and  die,  now  it  is,  see  Port  Arthur  and  live."  As  well  he 
is  sending  out  a  desk  blotter  calling  attention  to  his 
stock  of  office  furniture  and  supplies.  His  envelopes  are 
stamped  on  the  back  with  "Come  in  and  browse  about 
a  bit.  We  have  souvenirs  and  picture  post  cards  galore. 
Newspapers,  magazines  and  books.  Toys  for  the  child- 
ren." 


12 


BOOKSELLER     AND     STATIONER 


THE  TORONTO  BOOK  CASE  DISPOSED  OF. 

Toronto,  May  1. — After  two  adjournments  the  case 
againsl  Albert  Britnell  and  John  P.  McKenna,  the  two 
local  booksellers  charged  with  offering  for  sale  improper 
literature,  was  disposed  of  this  morning.  The  former 
was  lined  by  Police  Magistrate  Kingsford  $50  and  costs, 
and  the  charge  against  the  latter  wass  adjourned  until 
called  on.  Mr.  George  Wilkie  for  the  defence,  immediate- 
ly asked  for  a  stated  ease  in  order  that  he  might  appeal. 
Tli is   was  granted. 

The  magistrate  said  that  he  had  withheld  judgment 
until  to-day  so  that  he  might  look  carefully  into  the 
point  of  law  raised  by  Mr.  Wilkie,  that  there  had  no; 
been  a  tittle  of  evidence  to  prove  that  the  books  seized 
were  obscene,  however  immoral  they  might  seem  to  be 
to  individual  tastes.  He  then  delivered  the  following 
judgment: — 

"Section  207  of  the  Criminal  Code  makes  it  guilty 
of  an  indictable  offence  and  liable  to  two  years'  im- 
prisonment for  every  one,  who,  knowingly,  without  law- 
ful justification  sells  or  exposes  for  sale  or  to  the  public 
views,  any  obscene  book.  If  the  accused  can  show  that 
the  act  complained  of  is  for  the  public  good,  there  is  no 
offence.  The  test  of  obscenity  is  whether  the  tendency 
of  the  matter  charged  is  to  deprave  and  corrupt  those 
whose  minds  are  open  to  such  immoral  influences  and  into 
whose  hands  a  publication  of  this  sort  may  fall.  In  this 
prosecution  three  books  were  complained  of.  Evidence 
was  given  of  the  immoral  tendencies  of  these  books.  In 
order  to  acquaint  myself  with  the  tendencies  of  the  books 
I  have  read  them  through.  I  consider  these  books  as 
coming    within  the  tests  above  described. 

"It  was  contended  by  the  defence  that  there  are  a 
great  many  publications  of  high  repute  in  (he  literary 
production  of  standard  writers,  the  tendency  of  which  is 
immodest  and  immoral,  that  these  famous  works  are  cir- 
culated without  interference  and  that,  therefore,  the 
works  now  complained  of  should  not  be  singled  out.  Such 
a  contention  is  no  answer  to  the  charge.  If  the  books 
now  under  consideration  come  within  the  above  test  there 
must  be  a  conviction.  Besides  the  three  books  specially 
complained  of  there  were  some  others  produced  which 
were  of  the  same  type.  Some  of  these  I  looked  over  suf- 
ficiently to  see  that  they  all  were  more,  or  less  within  the 
scope  of  the  test  above  set  out.  While  it  is  necessary  that 
freedom  of  speech  and  free  expression  of  opinion  should 
be  preserved  fully,  it  is  also  necessary  that  the  existence 
of  the  limitation  imposed  by  the  test  I  have  quoted  should 
be  universally  known  and  its  enforcement  insisted  on." 

The  books  complained  of  were ;  ' '  The  Yoke, "  "  Three 
Weeks"  and  "Cynthia  in  the  Wilderness."  As  a  result 
of  this  case  there  has  been  brought  to  the  front  an 
avalanche  of  criticism  and  counter  criticism. 

The  point  urged  by  Mr.  Wilkie  at  an  earlier  stage 
of  the  case  was  the  right  of  free  speech  and  free  writing, 
and  he  contended  that  such  things  as  complained  of  had 
been  written  about  by  philosphers  from  the  ages  down, 
to  the  benefit  of  the  general  public,  and  he  put  this  in 
such  a  plausible  manner  as  to  set  the  magistrate  think- 
ing. Mr.  Wilkie  wished  to  make  clear  the  position  of  the 
defence.  It  was  that  Mr.  Britnell  had  no  desire  to  sell 
these  books.  The  issue  to  consider  was  whether  the  books 
under  discussion  were  really  obscene.  The  question  of 
morals  was  not  a  settled  one  at  the  best. 

"From  the  time  of  Plato  down  the  problems  argued 
in  'The  Yoke'  have  been  written  about  by  philosphers 
and   socialogists, "  he  offered. 


"They  were  assigned  as  decadents,"  reminded  the 
magistrate,  "and  so  have  been  the  countries  of  then- 
times.  You  just  need  to  recall  that.  Thank  goodness 
there  are  some  remnants  of  good  sense  left  in  the 
world. " 

"AVhatever  may  be  thought  of  these  books,"  con- 
tinued Mr.  Wilkie,  "no  man  can  say  they  are  obscene. 
They  may  not  comply  with  the  standards  of  morality,  but 
you  have  only  to  consider  some  of  the  works  of  Ralph 
Connor.  It  does  strike  me  as  a  remarkable  thing  that  a 
book  such  as  "Three  Weeks,'  if  it  is  obscene,  should  have 
been  allowed  to  reach  the  enormous  circulation  it  has  in 
Toronto,  to  have  been  spread  about  by  the  publishers, 
and  then  after  any  damage  is  done  to  have  brought  up  a 
reputable  dealer  such  as  Mr.  Britnell.  The  police  had  this 
book  once  before  and  returned  it  to  the  dealer." 

For  Mr.  Britnell  personally,  there  is  the  utmost  sym- 
pathy in  the  trade  and  out  of  it,  for  no  bookseller  in 
Toronto  stands  higher  in  the  estimation  of  the  book- 
lover  than  does  he.  In  his  evidence  he  showed  that 
questionable  books  would  to  his  knowledge  have  no  place 
on  his  shelves.  He  made  the  statement  that  the  biggest 
portion  of  the  ordering  was  done  by  the  clerks.  In 
January,  1910,  owing  to  discussion  as  to  the  tone  of  some 
books  he  had  looked  over  the  invoices  and  when  he  saw 
these  on  the  list  he  had  instructed  that  they  be  recalled. 
"I  thought  they  ought  not  to  find  a  place  upon  my 
shelves,  so  sent  them  back  to  the  American  publishers. 
To  the  best  of.  ray  knowledge,"  he  added,  "I  didn't 
know  there  was  a  single  copy  of  either  of  these  two  books 
in  the  building.  It  was  only  upon  speaking  to  the  clerk 
that  I  learned  of  them." 

An  Appeal  Granted. 

Toronto,  May  15. — The  Court  of  Appeal  to-day  direct- 
ed Magistrate  Kingsford  to  submit  a  stated  case  in  the 
conviction  of  Albert  Britnell  on  May  1.  Mr.  Britnell  was 
charged  with  having  books  for  sale  which  came  under 
Section  207  of  the  Criminal  Code.  To-day's  application 
was  granted  on  these  allegations:  The  books  did  not 
come  within  the  true  meaning  of  the  section;  there  was  no 
evidence  that  the  defendant  had  knowledge  of  the  sale  of 
the  books,  as  required  by  the  section. 


Express  Parcels  Matter  Postponed. 

Toronto,  May  1. — The  Booksellers'  Section  of  the 
Toronto  Board  of  Trade,  represented  by  Mr.  Frank  Wise, 
of  The  Macmillan  Co.,  and  Mr.  D.  T.  McAinish,  presented 
before  the  Board  of  Railway  Commissioners  on  April  27, 
their  case  against  the  recent  change  in  classification  by 
the  express  companies  whereby  no  package  of  books  may 
exceed  a  five-pound  limit  in  weight  to  obtain  the  old 
tariff.  Mr.  G.  M.  Clark  conducted  the  case  for  the  book- 
sellers, and  asked  the  board  to  annul  the  change,  as  it 
would  work  great  loss  and  inconvenience  to  the  book 
trade. 

Mr.  F.  H.  Chrysler,  on  behalf  of  the  express  com- 
panies asked  that  the  whole  of  section  D  be  struck  out 
and  that  books  be  classed  as  other  merchandise. 

Chairman  Mabee  stated  that  until  the  question  of  the 
retention  or  abolition  of  the  whole  section  was  disposed 
of,  it  would  be  unwise  to  adjudicate  upon  any  particular 
claim.  He,  therefore,  postponed  consideration  of  the 
matter  until  after  May  16  when  section  D  will  be  con- 
sidered by  the  board  sitting  at  Ottawa. 


Ottawa,  May  17— Consideration  of  the  publishers  ex- 
press parcels  case  has  been  postponed  to  an  indefinite  date 
to  allow  of  a  reply  being  forwarded  in  answer  to  the 
express  companies'  request  to  wipe  out  section  D. 


BOOKSELLER     AND     STATIONER 


13 


New  Canadian  Copyright  Bill 

First  and  Second  Readings  Passed— The  "Mak- 
ing" in  Canada  Clause — Imperial  Reciprocity — 
Second  Reading  of  British  Bill. 

Ottawa,  May  1. — Hon.  Sidney  Fisher,  introduced  into 
the  House  oi'  Commons  on  April  26,  the  new  Canadian 
copyright  law,  the  heads  and  the  important  points  oi 
which  were  dealt  with  in  the  last  issue  of  Bookseller  and 
Stationer. 

Mr.  Fisher,  in  introducing  the  bill,  gave  a  short 
sketch  of  copyright  legislation  in  Canada  lor  many  years 
past.  Under  the  B.N. A.  Act,  he  said,  Canada  was  given 
the  right  to  legislate  on  copyright,  but  Imperial  legisla- 
tion also  held,  and  there  was  oiten  conllict  between 
them.  Efforts  had  been  made  to  solve  the  difficulty  sev- 
eral times.  For  a  long  time  Canadian  representatives 
had  been  insisting  on  Canada's  right  to  legislate  on 
copyright  in  Canada,  but  while  the  B.N. A.  Act  gave  this 
right,  it  did  not  repeal  Imperial  legislation,  and  British 
authorities  had  contended  that  Canadian  rights  obtained 
only     where    they   did  not  conflict   with  Imperial   rights. 

An  Imperial  Copyright  Bill  had  just  got  its  second 
reading  in  England,  and  the  bill  which  he  would  intro- 
duce would  closely  follow  its  lines,  so  far  as  our  own 
conditions  and  needs  would  allow. 

It  was  made  for  the  sake  of  Imperial  uniformity, 
"Imperial  reciprocity  in  copyright,"  the  Minister  called 
it.  The  reason  for  this  was  that  by  the  provisions  of  the 
bill  which  he  would  introduce  copyright  protection  would 
be  given  in  Canada  to  holders  of  copyright  in  other  parts 
of  the  Empire.  Protection  would  be  given  to  all  British 
subjects,  or  bona-fide  residents  in  the  Empire,  when  the 
article  is  produced  in  the  Empire.  All  kinds  of  copy- 
right would  be  grouped  together,  and  a  penalty  clause 
provided  for  infringements.  "Bona-fide  residents"  would 
exclude  those  who  might  reside  in  British  dominions  only 
for  the  purpose  of  obtaining  copyright,  but  it  would  not 
be  necessary  to  become  a  British  subject. 

Protection  would  last  during  the  life  of  the  author, 
and  for  fifty  years  after  his  death.  The  Act  would  es- 
tablish copyright  legislation  on  practically  the  same  lines 
as  that  of  Great  Britain  and  the  other  over-seas  domin- 
ions. It  would  enable  an  author  of  the  United  States 
who  resided  the  greater  part  of  the  year  in  Canada,  and 
produced  his  work  in  this  country,  to  obtain  Canadian 
copyright. 

The  bill  was  given  its  first  reading. 

The  imperial  and  international  reciprocity  clauses  of 
the  bill  are  important.  The  former  has  already  been 
dealt  with  and  the  latter  has  a  clause  directing  that  the 
Governor-in-Council  may  by  order-in-council  direct  that 
this  Act  shall  also  apply  to  literary,  dramatic,  musical 
and  artistic  works  the  author  of  which  is  a  resident  in 
a  foreign  country,   under  certain  provisions. 

The  fees  for  registering  a  copyright  with  the  Master 
of  Agriculture  at  Ottawa  is  set  at  $1  ;  for  registering  a 
temporary  copyright  50c  ;  and  for  registering  an  assign- 
ment,   $1. 

It  is  believed  that  a  number  of  changes,  more  or  less 
important,  will  be  made  to  the  bill  when  it  is  sent  on 
to  committee  and  at  the  time  of  its  second  reading. 

Copyright  Bill  Hits  United  States. 
Ottawa,  May  12. — The  copyright  bill  came  up  for  fur- 
ther consideration  to-day.  Mr.  Fisher  explained  that  the 
bill,  which  consists  of  46  clauses,  is  largely  modelled  on 
the  bill  which  is  at  present  going  through  the  British 
Parliament.  Much  of  it  is  carried  over  from  the  previous 
Canadian   Copyright  Act. 


The  present  bill  is  the  result  of  numerous  conferences 
between  the  Minister  and  members  of  the  Canadian  Copy- 
right League,  and  the  outstanding  feature  of  it  is  that 
it  is  aimed  at  the  United  States 

This  is  particularly  apparent  in  the  clause  which  pre- 
vents Canadian  copyright  issuing  to*  citizens  of  those 
countries,  which  are  outside  the  Copyright  Union,  as  the 
United  States  is.  This  is  a  new  feature  of  the  bill.  The 
aim  of  the  framers  of  the  bill  is  to  assure  manufacture 
in  Canada,  which  is  to  say  that  books,  music,  etc.,  on 
which  it  is  desired  to  obtain  copyright  protection  must 
in  future  be  made  in  Canada.  United  States  authors 
have  hitherto  been  able  to  secure  Canadian  copyright 
simply  by  selling  in  Canada  or  Great  Britain,  whereas 
the  Canadian  author  had  to  have  his  book  actually  print- 
ed and  published  in  the  United  States.  It  is  believed 
that  in  future  the  United  States  will  get  only  what  she 
gives.  The  Minister  hoped,  however,  that  the  growing 
value  of  the  Canadian  market  would  lead  nations  outside 
the  Union  to  seek  concessions  from  her. 

There  is  to  be  Imperial  reciprocity  in  copyright,  Can- 
ada extending  her  privileges  to  the  other  self-governing 
dominions  if  the  latter  do  the  same  by  her.  Two  or 
three  of  the  clauses  were  held  over  for  further  considera- 
tion. 

Second  Reading  of  British  Copyright  Bills. 

London,  April  21. — The  Government's  long-promised 
copyright  bill  has  passed  its  second  reading  in  the  House 
of  Commons.  The  measure  not  only  sets  forth  amend- 
ments based  on  the  copyright  convention  of  1908,  but 
modifies  the  common  law  on  copyright,  and  the  existing 
statutes,   numbering   about   twenty. 

Copyright  under  the  amended  law  would  run  as  a 
general  rule  during  the  life  of  the  author,  and  fifty  years 
after.  Foreign  authors  may  acquire  copyright  by  making 
first  publication  within  the  British  Dominions,  but  may 
be  deprived  of  it  by  the  Government  if  the  country  to 
which  they  belong  refuses  adequate  protection  to  British 
authors.  Imprisonment  is  substituted  for  a  fine,  as  pun- 
ishment against  performances  of  any  copyrighted  work 
from  pirated  copies. 

Photographs,  gramophone  records,  and  perforated 
music  rolls  are  to  have  copyright,  the  term  being  for 
fifty  years  from  the  time  the  negative  or  plate  is  made. 


Montreal  Trade  Notes. 

Montreal,  May  5.— C.  R.  Crowley  has  succeeded  P. 
Ferris  in  the  artists'  materials  line,  and  is  now  located 
at  662  St.  Catherine  Street,  West. 

Valentine  &  Sons  have  removed  their  Montreal  office 
from  the  Coristine  building  to  444  St.  Paul  Street. 

William  Clarkson,  dealer  in  music  and  musical  mer- 
chandise, is  now  located  at  589  St.  Catherine  Street, 
West. 

Gossip  of  the  Trade. 

J.  B.  Reid,  has  sold  the  stock  in  his  book  store  at  793 
Summerset  street,  Ottawa. 

Thos.  J.  Moore  has  disposed  of  his  bookshop  and 
stock  at  148  St.  John  street,  Quebec,  to  Miss  H.  F.  Kim- 
ball. 

Snider  &  Lacrosse  opened  a  new  book  and  station- 
ery store  at  277  Bank  street,  Ottawa,  on  May  4,  with  a 
large  stock  of  books,  stationery  and  school  supplies.  They 
have  also  established  a  lending  library. 

T.  C.  Allen  &  Co.  were  awarded  the  stationery  and 
printing  blank  forms  contract  and  A.  &  W.  McKinley. 
Ltd.,  the  contract  for  blank  books  by  t lie  Halifax  City- 
Council  on  April  28.     Both  firms  are  located  in  Halifax. 


Stationery 


Big  Stationery  Store  Fire  at  Truro. 
Truro,  April  27. — Nearly  25,000  is  the  loss  estimated 
by  Walter  G.  Stanfield,  as  the  result  of  a  fire  which 
broke  out  this  afternoon  on  the  third  floor  of  the  large 
book,  stationery  and  fancy  goods  warehouse  of  Stanfield, 
Smith,  Ltd.  Miss  C.  Reid,  an  employe  of  the  Acadia 
Bookstore,  a  retail  establishment  connected  with  the 
Stanfield  business,  had  occasion  to  go  to  the  ground  floor 
of  the  wholesale  warehouse,  and  was  attracted  by  the 
smell  of  smoke.  She  went  to  the  next  floor  and  discover- 
ed the  fire.  There  were  quantities  of  celluloid  goods 
stored  in  this  part  of  the  building.  Immediately  an  alarm 
was  given,  and  in  record  time  the  fire  apparatus  was  on 
hand.  The  fire  was  confined  to  the  interior  of  the  west- 
ern section  of  floors  two  and  three,  but  a  vast  quantity 
of  water  from  three  or  four  lines  of  hose  was  required 
to  extinguish  the  blaze  which  burned  fiercely  amongst 
the  imported  toys  and  other  packed  goods  in  cases  and 
on  the  shelves.  The  burned  sections  contained  the 
sample  rooms  and  samples  of  the  firm,  which  has  con- 
ducted a  very  extensive  wholesale  and  jobbing  trade 
throughout  the  Maritime  Provinces.  Owing  to  the  deci- 
sion of  Walter  G.  Stanfield  to  enter  other  lines  the  busi- 
ness had  been  sold  en  bloc  to  Messrs.  Pattillo  &  Co.,  of 
Truro,  who  were  to  take  possession  on  May  1st.  The 
loss  is  fully  covered  by  insurance.  Not  much  damage  was 
done  to   the   building. 

Death  of  Sir  Thomas  De  La  Rue. 
Sir  Thomas  Andros  De  La  Rue,  head  of  De  La  Rue 
Brothers,  London,  Eng.,  died  on  April  10,  at  his  home  in 
that  city,  aged  62  years.  He  was  the  son  of  Dr.  Warren 
De  La  Rue,  the  well-known  astronomer,  and  after  pass- 
ing through  Rugby  and  St.  John's  College,  Cambridge, 
he  joined  his  father's  firm  in  1871.  The  firm  was  largely 
engaged  in  the  production  of  postage  and  other  stamps. 
This  was,  however,  only  a  small  part  of  its  activities, 
as  it  has  long  been  distinguished  for  its  playing  cards, 
calendars,  diaries  and  pocket  books.  He  leaves  three 
sons,  the  eldest  of  whom,  Evelyn  Andros,  succeeds  to  the 
baronetcy,  and  a  daughter,  who  is  married  to  W.  W. 
Grantham,  a  son  of  Mr.  Justice  Grantham. 

New  Stationery  Manufacturing  Company. 
Public  notice  has  been  given  of  the  incorporation  of 
David  Hills,  Beckenham,  England,  and  William  Tyrrell, 
Harry  Lomas,  Frank  Stewart  Mearns  and  Edna  Irene 
Mathews,  all  of  Toronto,  as  a  company  to  buy,  sell, 
manufacture,  print  and  publish  Christmas  cards,  calen- 
dars, articles  of  fancy  stationery,  pictures,  books,  book- 
lets, etc.,  and  to  carry  on  the  business  of  printers,  en- 
gravers, embossers,  engrossers,  bookbinders,  illuminators 
and  such  like;  the  corporate  name  of  the  company  to 
be  Hills  &  Tyrrell,  Limited,  and  the  share  capital  of  the 
company   to  be  $40,000. 


New  Manager  for  Clark  &  Stuart. 

Vancouver,  April  25. — Mr.  A.  V.  Robins,  who  has 
been  associated  with  the  Clarke  &  Stuart  Co.,  Ltd.,  of 
Vancouver,  B.  C,  for  the  past  seven  years,  has  assumed 
the  position  of  general  manager  of  their  business,  suc- 
ceeding Mr.  R.  S.  Daggett,  who  has  retired  from  the 
company,  and  is  opening  up  in  mathematical  and  sur- 
veyor's instruments  in  the  same  city. 

Mr.  Robins  received  his  early  training  with  Brown 
Bros.,  Ltd.;  Toronto,  coming  west  to  Winnipeg,  and 
then  to  Vancouver,  where  he  became  connected  with  the 
Clark  &  Stuart  Co.,  Ltd.  Mr.  Robins  has  made  great 
headway  as  regards  the  knowledge  of  the  stationery  and 
paper  trades  of  the  country,  and  all  his  friends  and  ac- 
quaintances will  be  glad  to  learn  of  his  advanced  po- 
sition. 

Pioneers  in  Blotting  Paper  Manufacture. 

Joseph  Parker  &  Son  Co.,  New  Haven,  Conn.,  are 
pioneers  in  the  manufacture  of  blotting  paper,  having 
since  1856  made  a  specialty  of  them,  giving  particular 
emphasis  to  the  making  of  the  best  absorbent  papers  that 
pure  cotton  fibre  and  skill  can  produce.  Their  record  of 
over  half  a  century  is  proof  of  the  excellent  and  uniform 
quality  of  their  blotting  papers,  and  the  square  deal 
always  accorded  their  large  and  desirable  list  of  custom- 
ers. They  make  all  colors,  sizes  and  weights,  both  in 
sheets  and  in  rolls,  and  make  prompt  shipment  of  all 
orders. 

Trade  Notes. 

S.  S.  Farmer,  one  of  the  United  States  travelers  for 
the  Carter  Ink  Co.,  died  last  month. 

A.  E.  Jackes,  who  has  been  looking  after  the  sales 
rooms  of  Warwick  Bros.  &  Rutter,  is  now  in  the  West 
assisting  J.  Harry  Woods,  the  British  Columbia  represen- 
tative, in  showing  the  import  goods  for  next  season. 
They  report  having  had  splendid  business  at  Calgary  and 
are  now  showing  at  Nelson  and  other  British  Columbia 
interior  points  before  going  to  the  Coast. 

The  L.  E.  Waterman  Co.  took  possession,  on  May  1, 
of  their  handsome  new  store  at  107  Notre  Dame  Street  W., 
Montreal.  It  is  the  intention  of  the  management  to  have 
the  executive  offices  of  the  Canadian  company  located 
there  in  future.  The  enlarged  premises  will  allow  of  this, 
as  well  as  providing  attractive  and  commodious  floor  space 
and  show  window. 

Warwick  Bros.  &  Rutter  have  been  appointed  agents 
in  Canada  for  the  new  Standard  Loose  Leaf  ring  books, 
which  are  bound  with  one  of  the  most  simple  yet  revolu- 
tionary improved  ring  devices  yet  invented.  The  rings 
are  perfectly  rigid  and  do  not  move  in  any  way.  Each 
leaf  may  be  removed  in  an  instant,  as  often  as  desired, 
without  the  least  damage  being  done  to  the  paper.  The 
market  price  of  these  goods  is  said  to  be  very  low.  War- 
wicks  expect  to  have  a  stock  of  these  goods  within  the 
next   three  or  four  weeks.  • 


BOOKSELLER  AND  STATIONER 


15 


Dennison's  Handy  Boxes. 

Under  the  above  heading,  the  Dennison  Manufacturing 
Co.,  Boston,  have  issued  a  tasty  little  booklet — the  firsl 
of  a  series  to  be  published — descriptive  of  their  "handy" 
boxes,  which  contain  tags  for  baggage,  keys  or  boxes; 
gummed  labels  for  marking  hollies,  jars  and  packages; 
paper  clips;  Dennison's  pin  tube  of  glue;  rubber  bands 
and  twine.  These  boxes  are  made  in  a  variety  of  styles, 
sizes  and  designs,  and  are  made  for  a  variety  of  purposes 
— for  the  housekeeper,  the  business  man,  the  office,  the 
student  and  many  others. 

New  National  School  Rings  for  Loose  Leafs. 
The  National  Blank  Book  Co.,  Holyoke,  Mass.,  have 
brought  out  a  new  "National"  ring  for  loose  leafs,  one 
side  of  which  is  flat  to  allow  of  cover  lying  flat  on  desk 
when  in  use.  The  ring  is  made  of  heavy  wire,  and  is 
perfectly  smooth  when  closed.  They  are  put  up  in  box, 
100  to  each  box,  and  are  made  in  the  company's  factory. 

Xmas  Boxes  and  Wrapping  Papers. 

The  Tuttle  Press  Co.,  Appleton,  Wis.,  are  featuring 
their  new  Xmas  holly  folding  boxes,  wrapping  papers 
and  fancy  box  covering  papers  for  next  season.  They 
are  also  giving  prominence  to  their  plain  and  decorative 
crepe  papers,  crepe  and  plain  napkins,  crepe  paper 
towels  and  toilet  papers. 

Waxed  Paper  in  Packages. 
We    illustrate    a    package    of    Housekeeper's    Waxed 
Paper,  a  large  quantity  of  which  is  required  at  this  time 
of  the  year  for  cakes,  pies,  etc.,  and  for  picnic  use.  House- 
keeper's waxed  paper  is  supplied  by  Buntin,  Gillies  &  Co., 


of  men  about  to  be  employed  in  this  work,  and  have  got 
a  Tier  each  of  them  to  use  a  Waterman  Ideal  Pen. 
Close  Mill  on  Saturday  Only. 
Pittsfield,  Mass. — The  Associated  Press  having  erron- 
eously published  a  statement  to  the  effect  that  Eaton, 
Crane  &  Pike,  makers  of  fine  correspondence  papers,  at 
this  city,  proposed  to  curtail  the  operations  of  their  fac- 
tory to  five  hours  a  day  for  five  days  a  week,  the  officers 
of  the  company  have  issued  a  statement  saying  that  they 
will  run  their  plant  during  the  summer  months  ten  hours 
a  day  for  five  days  a  week,  and  on  Saturday  will  close 
all  day  instead  of  running  until  noon,  as  is  usual.  This 
reduces  the  operations  only  five  hours  a  week. 

Visitor  From  the  Coast. 

M.  J.  Gaskell,  president  of  the  Thompson  Stationery 
Co.,  Vancouver,  was  in  Toronto  at  the  beginning  of  this 
month _ on  his  way  home  from  a  trip  abroad.  He  and  his 
wife  have  been,  since  last  February,  touring  France,  Bel- 
gium, Holland  and  Britain.  He  reported  business  being 
fairly  brisk  abroad  with  the  prospects  of  increasing,  and 
in  all  these  countries  the  word  most  frequently  heard 
from  the  lips  of  those  to  whom  he  conversed  was 
"Canada."  This  country  is,  he  says,  the  one  country  in 
the  world  which  at  the  present  time  has  a  big  future 
ahead  of  it.  He  is  an  enthusiastic  westerner,  and  thinks 
the  book  and  stationery  stores  in  his  section  of  the 
Dominion  have  few  equals  in  the  east.  Mr.  Gaskell  is  an 
Ontario  man  but  since  going  to  the  west  in  1907  he  has 
been  remarkably  successful.  Two  years  ago,  with  his 
partners,  he  purchased  the  Thompson  Stationery  Co.,  and 
to-day  this  company  have  four  stores  at  the  Coast. 

J.  B.  Cliffe  lias  opened  a  new  book  and  stationery 
store  at  Kamloops,  B.C. 


) 

J 

1 
1 

1 

1 

1 

Housekeepers'  Waxed  Paper 

(CREASE:  PROOF) 

^^r^__^             Jontains  32  Sheets  Fine  White  Waxed  Paper,  12  »  18  Inches 
LP-^*'<Ji   J,J              Suitable  (or  lining  baking  tins  lo  prevent  slicking,  (saves 
vX-n^yy               greasing  pans);  packing  sandwiches,   &c,  lor  lunches; 
wrapping  to  exclude  air  and  dampness. 

PRICE    IO    CENTS 

| 

/ 

_- 

Hamilton,  who  also  have  a  large  range  of  other  season- 
able lines,  such  as  window  blind  paper,  carpet  felt,  shelf 
paper,  etc.  A  new  style  in  the  latter  is  "Tinted  Shelf," 
a  fine  white  paper  with  an  embossed  pattern,  and  in 
addition  having  a  dainty  design  printed  in  either  red, 
blue,  green  or  purple.  This  house  has  a  new  one-cent 
pencil,  with  inserted  rubber,  called  the  "Bee  Gee"  Col- 
lege Pencil,  which  should  be  the  most  popular  at  its  price 
on  the  market.  The  lead  is  smooth  and  uniform,  the 
cedar  exceptional  value,  and  the  rubber  better  than  is 
found  in  most  pencils. 

Good  Stroke  of  Business. 
L.  E.  Waterman  Co.,  proprietors  of  the  "Waterman 
Ideal  Pen,"  with  their  usual  business  acumen,  have 
adopted  a  unique  plan  for  the  furthering  of  their  business. 
In  connection  with  the  approaching  census  of  Canada, 
they  have  secured  a  list  of  the  names  of  the  vast  army 


C.  L.  Smith,  Rocanville,  Sask.,  has  sold  his  book  and 
stationery  store  to  Carman  E.  Chase. 

The  Beatty-Murphy  Co.,  of  Cranbrook,  B.C.,  have 
opened  a  new  book  and  stationery  store  at  Elko,  B.C. 

C.  L.  Macdonald,  bookseller  and  stationer  at  Revel- 
stoke,  B.C.,  has  opened  an  additional  store  at  Chase,  in 
the  same  province. 

Robert  Matthews,  bookseller  and  stationer  of  Moose 
Jaw,  has  reorganized  his  business.  For  the  future  the 
firm  name  will  be  Matthews  Bros. 

Fred  C.  Hord,  Mitchell,  Out.,  who  recently  purchased 
the  stationery  and  fancy  goods  business  of  A.  W.  Blowse, 
is  purchasing  the  stationery  and  fancy  goods  stock  of  W. 
Burgess.  When  the  deal  is  completed  he  will  have  ex- 
clusive control  of  that  line  of  business  in  his  town.  Mr. 
Hord  has  an  exceptionally  fine  store  and  reports  a  large 
wall  paper  business  this  spring. 


16 


BOOKSELLER     AND     STATIONER 


New  Season's    School  Supplies 

Latest  Designs  in  Exercise  Book  Covers — Sports, 
Boy  Scouts  and  Out-of-door  Subjects  Popular — 
Novel  Pencil  Assortments — No  Free  Text-books. 


The  Copp,  Clark  Co.,  are  this  year  putting  out  about 
a  dozen  new  cover  designs  on  their  school  exercise  books 
and  scribblers,  in  addition  to  the  lines  which  proved 
most  popular  last  year.  Probably  the  most  timely  cover 
is  "The  Coronation,"  the  letters  being  embossed  in  gold 
on  a  green  background.  The  title  is  very  appropriate  for 
this  year,  and  the  design  is  neat  and  tasteful.  "The 
Royal,"  in  red,  while  and  blue  stripes  with  the  British 
coat-of-arms  surmounting  photos  of  King  George  and 
Queen  May  and  the  Prince  of  Wales  is  also  an  appro- 
priate one  for  this  year. 

Some  of  the  new  covers  will  appeal  particularly  to 
boys.  There  is  the  "Athlete,"  showing  a  boy  jumping 
the  hurdle;  "Safe,"  is  a  baseball  design,  which  will  ap- 
peal to  a  majority  of  boys;  the  "Angler"  shows  a  boy 
on  his  way  to  the  fishing  ground,  and  the  "Boy  Scouts" 
picturing  four  boys  scouting  in  the  woods  will  surely  ap- 
peal to  all  lovers  of  out-of-doors.  Then  there  is  the  "Nut 
Cracker,"  giving  an  enlarged  picture  of  a  squirrel  set  in 
a  circular  frame  of  acorns  and  oak  leaves.  This  cover  is 
a  successor  to  the  burnt  wood  effect  cover  which  took 
hold  so  popularly  a  few  years  ago.  The  colors  in  this 
new  cover  are  also  an  imitation  of  burnt  wood. 

For  the  girls  "Prairie  Belle"  showing  a  Western  girl 
in  rough  rider  costume  with  saddle  and  lasso  decorations 
will  appeal  to  the  lover  of  out-door-life,  and  "Pond 
Lilies,"  a  green  cover  with  white  lilies  and  brown  bull- 
rushes  growing  out  of  a  pond  should  appeal  to  those  of 
a  quieter  nature,  as  also  will  "Plaidette,"  which  this 
year  is  being  shown  in  two  colors,  blue  and  drab.  This 
cover  is  very  quiet,  but  at  the  same  time  has  been      an 

The  "Whale"  is  well  named.  Besides  having  a  picture 
of  a  large  whale  on  the  cover  surrounded  with  a  red  bord- 
er the  scribbler  is  also  a  "whale"  of  a  book  in  size,  and 
is  the  biggest  five-cent  line  offered  by  the  company.  All 
of  these  covers  are  in  several  colors  and  have  arithmetical 
and  multiplication  tables  on  the  back.  They  can  be  had 
too,  in  both  ruled  and  plain  papers. 

In  note  books  the  "Union  Jack"  and  the  "Prince  Ed- 
ward" are  two  new  lines  being  shown  this  year.  There 
are  as  well  many  styles  and  sizes  of  both,  ruled  and  plain 
books  and  school  blanks  for  notes. 

Other  school  requisites  shown  include  slates,  lead  and 
slate  pencils,  pens  and  holders  in  many  designs,  with 
fancy  and  plain  handles,  pencil  boxes,  rulers,  maps,  cray- 
ons, erasers,  sealing  wax,  paints  in  boxes,  drawing  pins 
and  papers,   compasses  and   mathematical   instruments. 

New  Practice    Book   Covers. 

The  E.  H.  Harcourt  Co.  are  this  year  putting  out 
their  school  exercise  books  and  scribbling  blanks  in  some 
20  new  covers.  One  of  the  earlest,  the  "Coronation,"  has 
already  reached  2.">0,000  copies  sold.  The  flowers  series 
for  little  girls,  and  the  animal  scries  for  young  children, 
so  popular  last  year,  will  be  continued  this  season.  The 
four  principal  covers  are  "Young  Canada,''  "Our  Navy," 
"Imperial"  and  "Boy  Scout."  The  first  named  shows 
a  young  Canadian  on  board  one  of  the  new  Canadian 
warships,  standing  sword  in  hand  between  the  Canadian 
naval  flag  and  the  Union  Jack.  "Our  Navy"  is  repre- 
sented by  two  young  Canadian      marines  whose  caps   are 


Lettered  "Niobe"  and  "Rainbow,"  the  names  of  the  two 
new  Canadian  ships.  "Imperial"  has  the  head  of  King 
George  in  a  frame  of  maple  leaves  sel  in  a  background 
of  Royal  Standards  with  a  British  Grenadier  on  one  side 

and  a  marine  on  the  other.  "Boy  Scout"  has  Baden- 
Powell  photo  set  in  a  maple  leaf  frame,  the  background 
showing  a  hill  on  which  a  boy  is  scouting  and  watching 
I  lie  approach  of  horsemen  in  the  distance.  The  com- 
pany report  satisfactory  orders  so  far.  They  are  as  well 
handling  holiday  papeteries  and  Christmas  and  New  Year 
post  cards. 

Novelties    in    Pencil   Assortments. 

illustrated  here  are  two  of  the  latest  novelties  in 
fancy  pencil  assortments,  the  Indian  and  the  Flower  Pot. 
Both    of   these   are    quite    new    in   design,    and    extremely 


mik 


handsome  in  appearance.  Each  of  them  contains  y2  gross 
assorted  styles  and  finishes  of  the  best  quality  of  5c  rub- 
ber inserted  pencils,  with  gilt  tops. 

W.  J.  Gage  &  Co.,  who  handle  these  two  assortments, 
are    also   showing   this   season   all   other   new   pencil   and 


penholder  assortments  that  are  worth  while.  Fully  illus- 
trated description  of  these  new  display  assortments  will 
be  given  in  the  large  and  complete  stationery  catalogue 
which   this  firm  has   now   in   preparation. 

Can't  Give  Text  Books  This  Year. 

Toronto,  May  1. — Trustee  Dr.  McKay  has  for  some 
time  been  advocating  the  idea  of  giving  text-books  to 
newly-admitted  and  newly-promoted  pupils  in  Toronto 
public  schools,  instead  of  loaning  them  as  is  the  present 
practice.  As  it  will  cost  $4,000  to  do  so,  however,  the 
innovation  will  not  be  introduced  this  year.  New  his- 
tories have  been  supplied  to  all  the  classes,  and  $.1,000 
has  already  been  spent  this  year  on  other  hooks. 


Publishers'    New     Book    Offerings 

Spring  Season  Publication  Drawing  to  a  Close — 
Travel  Books  Making  a  Strong  Bid  for  Favor 
— Coronation  Books  Sought  After. 


Cassell  &  Co. 

Among  the  May  publications  of  this  house  are  the 
"Twin  Sisters,"  by  Richard  Marsh;  "Barbarous  Mexico," 
John  Kenneth  Turner;  "The  Complete  Gardener,"  H.  H. 
Thomas;  "Cassell's  Guide  to  London;"  "The  Book  of  the 
Coronation;"  "A  Daughter  of  the  Storm,"  by  Capt. 
Frank  H.  Shaw,  in  Cassell's  Popular  Novels  series,  and 
"Under  the  Red  Star,"  by  Morice  Gerard  in  Cassell's 
Famous  Novels  series. 

In  June  "The  Seven  Streams,"  by  Warwick  Deeping, 
is  promised,  as  also  is  "The  Statue,"  by  Eden  Phill- 
potts  and  Arnold  Bennett. 

Other  forthcoming  books  are:  "The  Happy  Vanners," 
Keble  Howard;  "The  Third  Man,"  Silas  K.  Hocking;  and 
"The  Unknown  Isle,"  Pierre  de  Coulevain. 

Henry  Frowde. 

Two  books  which  this  firm  are  publishing  just  now 
are  "The  Contagion  of  Character,"  by  Newell  Dwight 
Hillis,  D.D.,  being  some  studies  in  culture  and  success. 
It  is  a  companion  volume  to  the  author's  popular  "In- 
vestment of  Influence."  As  a  writer  Dr.  Hillis  is  elo- 
quent and  fascinating.  His  pages  sparkle  with  sentences 
which  one  longs  to  quote,  and  his  paragraphs  teem  with 
metaphors  and  allusions,  but  there  are  none  that  have 
not  the  true  ring.  The  other  work  is  "Making  Good," 
by  John  T.  Faris,  author  of  "Pleasant  Afternoons  for 
the  Children."  Mr.  Faris  is  the  assistant  editor  of  The 
Westminster  Teacher,  and  his  book  while  prepared  prim- 
arily for  boys,  is  impressively  suggestive  for  all  ages  that 
assuredly  "make  good"— its  author's  evident  object.  It 
is  a  book  to  commend  and  to  circulate. 

McClelland   &   Goodchild. 

This  firm  have  just  published  Price  Collier's  new 
book  "The  West  in  the  East."  The  new  volume  deals 
with  India  in  the  way  in  which  the  author's  other  book, 
"England  and  the  English,"  dealt  with  England.  They 
have  also  just  brought  out  a  new  book  by  Eliza  Calvert 
Hall,  author  of  "Aunt  Jane  of  Kentucky."  The  new  book 
is  entitled  "To  Love  and  to  Cherish,"  a  Kentucky  story 
of  love  and  sacrifice,  portraying  a  young  man  struggling 
between  love  and  ambition,  between  duty  and  inclination. 
"The  Early  History  of  Jacob  Stahl,"  by  J.  D.  Beres- 
ford,  pronounced  by  the  British  press  as  one  of  the  bril- 
liant novels  of  the  season  and  a  book  that  should  place 
its  writer  io  the  forefront  of  modern  novelists,  is  another 
new  publication  of  McClelland  &  Goodchild.  "Jacob 
Stahl,"  like  "The  Broad  Highway,"  is  expected  to  dupli- 


cate its  English  success  in  America.  This  company  have 
also  just  published  "The  Moving  Finger,"  by  E.  Phillips 
Oppenheim,  a  new  story  that  should  .appeal  to  the  many 
readers  who  delight  in  a  good  mystery  story. 

"The  Spirit  of  the  Island,"  by  Joseph  H.  Coates,  is 
a  story  for  summer  reading.  The  heroine  of  the  story 
and  the  keen  insight  into  and  sympathy  with  nature 
make  the  story  one  worth  while.  McClelland  &  Good- 
child  are  publishing  it.  They  are  also  bringing  out  "The 
Old  Dance  Master,"  by  William  R.  Patterson  (Benjamin 
Swift.)  This  book  will  be  ready  this  month.  It  is  said 
to  be  a  story  with  as  fine  a  character  as  Warfield's  crea- 
tion of  "The  Music  Master."  "The  Land  Claimers,"  by 
John  Fleming  Wilson  is  a  new  out  of  door  story. 

McLeod  &  Allen. 

Since  the  last  issue  of  Bookseller  and  Stationer  this 
firm  have  published  "The  "Untamed,"  by  Geo.  Pattullo; 
"Brazenhead  the  Great,"  by  Maurice  HeVlett;  and  the 
"Imprudence  of  Prue,"  by  Sophie  Fisher.  Of  "Brazen- 
head  the  Great,"  Maurice  Hewlett  is  said  to  have  created 
a  most  bizarre,  amusing,  and  picturesque  character  whose 
extraordinary  adventures  he  describes  with  the  astonish- 
ing power  of  romantic  narrative  and  poetic  description, 
and  with  a  return  to  the  literary  style  and  atmosphere 
which  made  "Little  Novels  of  Italy"  and  "New  Canter- 
bury Tales"  so  exceptional  and  so  popular. 

The  new  books  to  be  published  in  May  include  "Thur- 
ley  Ruxton,"  by  Philip  Vervill  Mighels;  "Old  Reliable," 
by  Harris  Dickson;  "Stanton  Wins,"  Eleanor  Ingram; 
"The  Stolen  Singer,"  by  Martha  F.  Bellinger;  and  "The 
Haunted  Pyjamas,"   Francis  P.  Elliott. 

The  Copp,  Clark  Co. 

On  May  5  the  Copp,  Clark  Co.,  published  "The  Girl 
in  the  Other  Seat,"  by  H.  K.  Webster,  author  of  "The 
Skyman"  and  "The  King  in  Khaki." 

Mr.  Webster's  new  novel  is  said  to  approach  a  higher 
level  than  anything  he  has  written  heretofore.  It  is  first 
of  all  a  love  story,  and  a  sympathetic  and  appealing  one. 
The  scenes  are  laid  in  the  Adirondacks,  in  the  early  fall. 
A  young  man,  who  has  won  fame  in  automobile  races, 
and  a  great  chemist  are  working  together  trying  to  per- 
fect a  safe,  powerful  and  cheap  explosive  which  can  be 
used  as  a  substitute  for  gasoline  to  drive  automobiles. 
The  plot  of  the  story  is  woven  around  an  attempt  by  an 
unscrupulous  patent  lawyer  to  get  hold  of  the  discovery 
and  sell  it  to  a  big  automobile  manufacturing  company. 
The  girl  in  the  story  introduces  herself  to  the  hero  one 
dark  night  when  he  is  driving  his  machine  slowly  over  a 
rough  road.  At  first  it  seems  as  if  she  were  a  tool  of 
the  plotting  lawyer;  and  the  hero  is  torn  between  his 
growing  affection  for  her  and  his  fear  of  her.  As  the 
story  works  out,  however,  the  girl  is  quite  innocent  of 
any  wrong-doing,  and  is  in  reality  all  the  time  working 
in  the  hero's  interests. 

Also  since  last  publication  this  company  have  publish- 
ed "The  Laird  of  Craig  Athol,"  by  F.  Frankfort  Moore. 
"John  Verney,"  by  H.  A.  Vachall,  announced  in  last 
number  for  April  publication,  was  published  about  the 
middle  of  May.  Another  book  for  May  publication  is 
"The  Gamblers,"   a  dramatic  story  of  American  life,-  by 


18 


BOOKSELLER     AND     STATIONER 


('has.  Klein  and  Arthur  Hornblow.  This  latter  is  said 
to  be  a  powerful  work  in  which  the  novelists  deal  with 
one  of  the  most  dangerous  tendencies  of  American  life  to- 
day— the  insensate  extravagance  of  women  of  fashion,  the 
general  laxness  in  the  ethical  code  of  the  big  business  in- 
terests, reckless  stock  exchange  speculation  and  crooked 
banking  methods — an  alarming  condition  of  affairs  which, 
unless   speedily     checked,     threatens   to   completely   under- 


JOHN    GALSWORTHY 
Author   of    "The   Patrician 

mine  the  entire  social  and  industrial  system  and  injure 
the  credit  of  the  United  States  with  the  rest  of  the  civi- 
lized world.  Closely  interwoven  with  the  exciting  narra- 
tive is  a  tender  love  romance — the  life  passion  of  a  young 
banker  who  loses  the  woman  he  loves  only  to  regain  her 
at  a  moment  when  the  doors  of  the  penitentiary  open 
before  him. 

"A  True  Woman,"  by  Baroness  Orczy;  and  "Lilli- 
mani,"  by  Maud  Diver,  both  thought  to.be  ready  early 
in  May,  have  been  a  little  delayed,  but  they  will  be  pub- 
lished before  June  1.  This  is  also  the  case  with  "Wind- 
ing Paths,"  by  Gertrude  Page.  "The  Visioning,"  by 
Susan  Glaspell,  author  of  "The  Glory  of  the  Conquered," 
is  a  modern  story  of  present  day  life,  which  is  promised 
for  almost  immediate  publication. 

Macmillan  &   Co. 

Since  last  issue  this  company  has  brought  out  "The 
Ladies'  Battle,"  by  Molly  Elliot  Seawell,  a  hook  which 
deals  with  the  women's  suffrage  question.  Miss  Seawell  has 
some  hitherto  unthought  of  ideas  and  arguments  in  her 
book  which  should  tend  to  make  the  case  clearer.  They 
have  also  published  a  new  catalogue  of  their  practical 
books  on  the  farm  and  garden,  these  selected  books  being 
the  work  of  a  practical  specialist.  The  books  are  suit- 
able for  farmer,  gardener,  horticulturist  and  every  per- 
son with  a  farm  or  country  home.  Later  in  the  year  the 
Macmillans  will  issue  a  number  of  their  other  subject  cata- 
logues. 

The  "Practical  Flower  Garden,"  by  Helena  Ruther- 
furd  Ely,  author  of  "A  Woman's  Handy  Garden,"  is.  the 
newest  garden  book  brought  out  by  this  company.  It  is 
a  practical  guide  for  the  growth  of  flowers  and  will  be 
most   serviceable   for   fhose   who   love   a   garden,   but   are 


tired  of  or  cannot  afford  the  expense  of  bedding  out 
plants. 

Since  the  beginning  of  May  Macmillans  have  publish- 
ed "The  Legacy,"  by  Mary  S.  Watts,  a  novel  which  bids 
fair  to  exceed  in  point  of  popularity  the  same  author's 
"Nathan  Burke;"  "The  Members  of  the  Family,"  by 
Owen  Wister.  Scipio  Le  Moyne,  one  of  the  minor  char- 
acters in  "The  Virginian,"  is  one  of  the  principal  charact- 
ers in  this  new  book.  "Characteristics  of  Existing 
Glaciers,"  by  William  H.  Hobbs.  was  published  on  May 
10.  The  author  is  a  prolific  writer  on  geological  sub- 
jects and  is  well  known  in  that  profession.  He  holds  a 
chair  at  present  at  the  University  of  Michigan. 

Macmillans  have  found  a  successor  to  Miss  Carey  who 
died  a  year  ago,  in  Rosaline  Masson,  and  they  have  re- 
cently published  the  latter's  new  novel,  "Nina,"  which 
story  is  said  to  possess  many  af  the  characteristics  of 
Miss  Carey's  heroines.  "Nina"  has  to  do  with  rugged 
Scotch  folk  and  English  country  life. 

Musson  Book  Co. 

The  publications  brought  out  by  the  Musson  Book 
Co.  under  their  own  imprint  since  last  issue  are  "The 
People  of  Popham,"  by  Mary  C.  E.  Wemyss,  author  of 
"The  Professional  Aunt";  "Poor  Emma,"  by  Evelyn 
Tempest,  author  of  "The  McAidle  Peirage";  "The  Coward 
of  Thermopylae,"  by  Caroline  Dale  Snedeker  ;  "The 
Cabin,"  by  Stewart  Edward  White  ;  "Panther's  Cub," 
by  Agnes  and  Egerton  Castle  ;  "Fenella,"  by  H.  L. 
Stuart  ;  "A  Comedy  of  Circumstance,"  by  Emma  Gavf; 
"The  Red  Thumb  Mark,"  by  Austin  Freeman;  "Love 
In  Pernicketty  Town,"  by  S.  R.  Crockett;  "The  Woman 
in  It."  by  Charles  Garvin;  "Memories  of  a  Manager," 
by  Daniel  Frohman  ;  "Music  of  the  Wild,"  by  Gene 
Stratton  Porter  ;  and  "The  Canadian  Garden,"  by  Annie 
L.  Jack. 

They  have  also  issued  under  their  own  imprint  two 
new  juveniles  in  the  "Never  Old  Stories"  series  by 
Lettice  Bell,  "The  Last  Garden,"  and  "The  Boiling 
Caldron." 

Books  other  than  their  own  imprint  brought  out  dur- 
ing the  month  by  Mussons,  include  "Outside  a  City 
Wall,"  Wm.  Allen  Knight  ;  "What  Will  You  do  With 
Jesus  Christ?"  Wildred  T.  Grenfell;  "The  Lighter  Side 
of  My  Official  Life,"  Sir  Robert  Anderson  ;  "The  Trou- 
badour and  Other  Poems,"  Flora  Sigerson  Shorter  ;  "The 
Life  of  a  Foxhound,"  John  Mills  ;  and  "A  Guide  to 
Great   Cities — Western   Europe,"  by   Esther  Singleton. 


Reilly  &  Britton  Company,  Chicago,  have  ready  "The 
Airship  Boys  in  France,"  by  H.  L.  Sayler,  which  solves 
the  problem  of  "how  old  Brindle  jumped  over  Niagara 
Falls,"  a  solution  which  leads  to  the  establishing  of  the 
Universal  Aerial  Transportation  Company.  Ashton 
Lamar's  "A  Cruise  in  the  Sky;  or,  the  Legend  of  the 
Great  Pink  Pearl,"  is  a  thrilling  story  of  adventure  in 
which  an  aeroplane  is  used  to  restore  a  priceless  gem  to 
its  rightful  owner;  and  "Aunt  Jane's  Nieces  and  Uncle 
John,"  is  the  sixth  book  in  Edith  Van  Dyne's  Aunt 
Jane's  Nieces  Series.  All  of  these  stories  will  be  wel- 
comed by  girls  and  boys. 

The  John  C.  Winston  Co..  Philadelphia,  published,  at 
the  beginning  of  the  month,  John  Trotwood  Moore's  new 
novel   "Jack  Ballington,  Forester." 

The  new  spring  publications  of  Cupples  &  Leon  Co., 
New  York,  are  "The  Mansion  of  Mystery,"  by  Chester 
K.  Steele;  and  "Jess  of  Harbor  Hill,"  by  Ramie  A. 
Sheridan. 


BOOKSELLER    AND     STATIONER 


19 


Reviews  of  Late  Spring  Books 

Fiction,  of  Course,  Holds  First  Place — Tales  of 
the  Lumber  Camps  and  North  Woods — France 
and  Algiers  Scenes  for  Other  Tales — Pursuance 
of  Good  Deeds. 

An  Adventure.     Elizabeth  Morison  and  Frances  Lainont. 

London   and    Toronto:      Macmillan    &    Co.      Cloth, 

3s.  6d.  net. 
The  authors  of  this  book  are  two  ladies  who  visited 
Versailles  in  1901  and  1902,  and  the  "adventure"  is  a  re- 
cord of  their  experiences  while  visiting  the  Petit  Trianon 
where  they  saw  the  palace  and  surroundings  as  they 
existed  in  the  time  of  Marie  Antoinette,  with  the  build- 
ings and  details  of  scenery  as  they  were  at  that  period. 
In  the  park  they  even  met  and  spoke  to  persons  of  a  cen- 
tury ago.  This  might  lead  one  to  expect  a  weird  tale,  but 
it  is  rather  a  retelling  of  palace  history  and  the  features 
now  vanished  of  the  place.  It  is  an  interesting  volume 
and  should  please  the  lover  of  works  bearing  on  historical 
old  world  palaces,  as  well  as  those  who  have  visited  Ver- 
sailles or  contemplate  doing  so.  Although  this  work  was 
only  published  in  January  last,  it  has  already  gone  into 
its  second  printing. 
The  Prodigal  Judge.     Vaughan   Kester.     Toronto:     Mc- 

Leod  &  Allen.  Cloth,  $1.25  net. 
The  author  has  created  a  most  interesting  character 
in  the  person  of  Judge  Slocum  Price,  a  vagabond,  but 
still  a  high-minded  and  kind-hearted  gentleman  with 
dreams  of  greatness  and  a  terrible  thirst  for  corn  whisky, 
with  a  most  eloquent  flow  of  language  which  he,  at  times, 
uses  in  the  most  ridiculous  manner,  endeavoring  to  make 
brilliant  orations  on  the  most  simple  subjects,  he  interests 
the  reader  so  that  he  watches  eagerly  for  his  appearance 


VAUGHAN    KESTER 
Author  of    "  The  Prodigal  Judge." 

in  each  part  of  the  story.  The  story  is  made  more  laugh- 
able by  Mr.  Mahaffy,  his  companion,  who  belittles  the 
Judge's  greatness  with  mild  sarcasm.  There  are  several 
distinct  characters  in  the  story.  The  grand  finale  comes 
when  the  villain,  Murrel,  who  has  organized  a  secret 
gang  throughout  the  country,  plans  an  uprising  of  the 
negroes  and  a  carrying  off  of  Betty  Malroy.  He  is  baffled, 
of  course,  his  plans  are  broken  up,  and  the  gang  forced 
to  leave  the  country.  The  Judge  in  the  final,  shows  him- 
self a  man  to  be  reckoned  with,  at  last  coming  into  his 
own.  recovering  also  for  Hannibal,  the  young  boy  of 
mysterious  birth,  the  property  which  rightly  belongs  to 
him. 

The  Andersons.     S.  MacNaughtan.     Toronto:  Copp,  Clark 
Co.     Cloth. 
The   story   has   its   setting   in    Scotland,   and   the   tale 
gives  the   history    of  the    Anderson    family    and   many 


amusing  sketches  of  their  village  life  in  Lachlan.  The 
Andersons  go  to  London  for  the  season,  and  take  with 
them  (heir  very  energetic  cousin  Flora,  who  thinks,  by 
leaving  the  village,  she  may  win  the  heart  of  the  doctor 
with  whom  she  has  been  in  love  for  some  time.  The  first 
few  months  of  their  residence  in  London  are  very  dull, 
but  on  fuller  acquaintance  they  lead  a  very  gay  life.  The 
love  affairs  of  each  member  of  the  Anderson  family  all  go 
to  make  up  a  novel  of  unflagging  interest.  The  story 
is  full  of  many  amusing  incidents  which  should  appeal 
strongly  to  all  readers.  "The  Andersons"  reached  a 
fourth  edition  abroad,  although  only  first,  published  last 
October. 

Barbara  of  the   Snows.     Harry  Irving  Green.     Toronto : 
Musson  Book  Co.     Cloth,  $1.25  net. 

The  reader  who  is  partial  to  stories  of  life  in  and 
around  the  Northern  lumber  camps  will  appreciate  "Bar- 
bara of  the  Snows."  It  is  a  tale  of  a  college  graduate 
and  a  champion  athlete  in  his  college  days,  but  later  a 
murderer  by  accident,  who  tries  to  lose  himself  in  the 
wilds  of  the  North.  Artistically  woven  into  this  story  is  a 
romance  in  which  the  daughter  of  the  former's  employer 
plays  the  title  role.  Thoughts  of  his  past,  ill-spent  life 
and  particularly  of  the  supposed  murder  of  a  club-friend, 
checks  the  aspirations  of  the  hero  of  the  story  until  he 
returns  to  the  native  city.  Here  he  discovers  his  flight  to 
have  been  unnecessary,  that  his  friend  had  died  a  natural 
death  and  that  he  was  a  free  man  once  more.  He  returns 
to  the  woods  and  the  open  air  where  he  had  learned  to 
love.  The  story  is  told  in  a  fascinating  style  and  can  be 
conscientiously  recommended  to  any  novel  reader  who 
appreciates  this  class  of  story. 

The   Road   to    Avalon.      Coningsby    Dawson.      Toronto : 
Musson  Book  Co.     Cloth. 

"The  Road  to  Avalon"  is  another  Pilgrim's  Progress. 
The  story  deals  with  the  desire  of  a  young  English  lad, 
the  son  of  a  charcoal  burner,  for  knighthood.  It  opens 
with  the  dream  of  the  hay,  as  he  slept  heavily  on  some 
cord  wood,  cut  in  the  Forest  of  Bedgraine.  A  beauteous 
woman  with  wondrous  tresses  of  golden  hair  appears 
to  him  and  tells  him  that  King  Arthur,  supposed  to  be 
but  recently  dead,  was  not  deceased  at  all,  but  was  living 
beyond  the  hills  enclosing  the  wide-spreading  plains,  in 
a  country  called  Avalon.  It  was  to  be  his  mission  to 
find  King  Arthur  and  bring  him  back  to  a  needy  world, 
and  he  was  to  attain  Knighthood  in  the  doing  of  it.  In 
a  style  always  interesting,  the  author  tells  of  the  trusting 
youth  leaving  the  charcoal  burner  asleep  in  the  cottage, 
and  mounting  the  horse  for  his  strange  journey.  The 
trials  and  hardships  and  temptations  besetting  the  soul 
in  its  quest  for  Goodness.  The  characters  are  all  mytho- 
logical and  Biblical.  One  reads  of  his  being  cautioned  by 
Mother  Eve,  who  sits  crooning  to  her  babes  beneath  an 
ill-omened,  clanking  gallows.  One  follows  the  lad  until 
he  comes  upon  the  body  of  a  dead  Knight  in  the  forest, 
clad  still  in  rusty  armour,  and  with  his  good  sword  by  his 
side.  Then,  in  strange  manner,  the  boy  is  hedged  round 
with  temptation  in  the  form  of  a  lovely  woman,  and  is 
swiflv  taken  in  a  chariot  to  the  City  of  Sin.  His  experi- 
ences there  are  always  thrilling,  and  then  he  crosses  the 
River  of  Death,  aided  by  a  sturdy  Knight,  and  enters  the 
"Castle  of  the  Broken  Heart."  where  Father  Adam  and 
Mother  Eve,  in  sorrow,  are  striving  to  bring  the  world 
back  to  Godliness,  their  task  set  on  being  expelled  from 
Eden.  And,  at  last,  he  finds  Avalon  after  tremendous 
trials  and  conflicts  and  is  content.  The  Road  to  Avalon 
is  a  book  that  needs  reading  well,  if  one  is  to  secure,  the 
full  measure  of  good  from  the   author's  inspiration. 


■iu 


BOOKSELLER     AND     STATIONER 


Interesting    Canadiana    Items 

"The  New  Garden  of  Canada— by  pack-horse  and  canoe 
through  unexplored  British  Columbia,"  by  P.  A.  Talbot, 
will  be  published  in  June  by  Cassell  &  Co.  There  are 
320  pages  in  the  work  and  some  18  plates.  The  author 
commenced  his  journey  at  Wolf  Creek,  Alta.,  and  went 
through  Yellowhead  Pass.  He  travelled  1,200  miles  and 
it  took  100  days  to  complete  the  journey. 

McClelland  &  Goodchild  will  publish  shortly  "The  Do- 
minion of  Canada,"  by  W.  L.  Griffiths,  secretary  to  Lord 
Strathcona.  The  author  has  written  a  most  interesting 
book  that  should  have  a  wide  appeal  in  Canada.  Mr. 
Griffiths  as  may  be  judged  from  his  connection  with  the 
Lord  High  Commissioner  has  been  able  to  gather  inform- 
. it  inn  and  facts  not  easily  secured. 

William  Briggs  have  ready  a  volume  by  H.  P.  Scott, 
M.A.,  of  Windsor,  N.S.,  entitled  "Seeing  Canada  and  the 


H.    P.    SCOTT,    M.A. 
Author  of  "Seeing  Canada  and  the  South." 

South."  This  is  an  interesting  record  of  travel  by  a 
Nova  Scotian  giving  a  vivid  and  impressionistic  account 
of  a  trip  through  the  Canadian  West  and  the  United 
States. 

McClelland  &  Goodchild  are  handling  a  new  Canadian 
story  "The  Path  of  Glory,"  by  Paul  L.  Haworth.  It  is 
said  to  be  a  fascinating  romance  of  love  and  adventure 
in  the  time  of  the  French  and  Indian  war  culminating  in 
the  Capture  of   Quebec. 

"'Farm  Dairying,"  by  Laura  Rose,  demonstrator  and 
lecturer  in  dairying  at  the  Ontario  Agricultural  College, 
Guelph,  is  being  handled  in  Canada  by  McClelland  & 
Goodchild. 

Miss  L.  M.  Montgomery,  the  well-known  Canadian 
writer,  is  visiting  at  Park  Corner,  P.E.I.,  which  is  the 
scene  of  the  "Lake  of  Shining  Waters,"  famous  in  her 
"Anne  of  Green  Gables"  and  "Anne  of  Avonlea." 
Miss  Montgomery  is  correcting  the  final  proofs  of  .  her 
new  book,  "The  Story  Girl,"  which  L.  C.  Page  &  Co., 
Boston,  will  publish  the  middle  or  latter  part  of  May. 
The  book  was  originally  announced  for  publication  earlier 


this  spring,  but  the  exigencies  of  an  unusually  large  first 
edition,  to  be  simultaneously  published  in  the  United 
States,  Canada,  Great  Britain  and  Australia,  necessi- 
tated a  postponement  from  the  original  date  announced. 

It  may  be  taken  almost  as  a  certainty  that  every 
new  publishing  season  brings  to  light  some  young  Cana- 
dian writer,  whose  work  "takes  on"  successfully  with 
the  reading  public.  This  year  the  laurels  go  to  Hulbert 
Footner.  Known  already  as  a  short  story  writer  of 
talent,  and  a  contributor  to  leading  American  magazines, 
Mr.  Footner  has  now  produced  one  of  the  best  novels  of 
the  season,  "Two  on  the  Trail,"  a  vivid  story  of  the 
Peace  River  District,  full  of  dash  and  action.  It  has  had 
a  big  sale  in  the  United  States,  where,  unfortunately, 
Canadian  authors  have  to  go  in  the  first  instance  for 
recognition,  and  there  is  a  growing  demand  for  it  in 
Canada.  Mr.  Footner  is  a  Hamiltonian  by  birth,  and  is 
now  about  thirty-one  years  of  age.  His  family  is 
stauchly  Canadian  for  three  generations  and  while  he 
has  drifted  all  over  the  continent  as  journalist,  actor  and 
explorer,  he  still  spends  some  time  each  year  in  his  native 
city.  In  1905-06  he  was  in  Calgary  helping  Edwards  get 
out  the  "Eye-Opener,"  and  also  doing  a  little  publishing 
on  his  own  account.  In  the  summer  of  1906  he  visited 
the  Peace  River  country  alone,  and  from  his  experiences 
there  he  has  built  up  his  novel  and  many  of  his  stories. 
At  the  end  of  the  present  month  he  leaves  for  the  west 
on  a  2500-mile  journey  by  canoe  from  the  source  of  the 
Peace  to  its  mouth. 

An  opportune  work  soon  to  come  from  the  press  of 
William  Briggs  is  entitled  "The  Evolution  of  the  Prairie 
Provinces,"  by  W.  S.  Herrington,  K.Cf,  author  of  "Her- 
oines of  Canadian  History"  and  "Martyrs  of  New 
France."  Mr.  Herrington  who  has  been  so  successful 
with  his  two  previous  volumes  has  been  seized  of  the 
spirit  of  the  west,  and  has  woven  into  his  narrative 
much  of  the  romanticism  which  is  in  that  part  of  our 
country.  He  paints  in  glowing  words  the  early  history 
and  development  of  the  great  Empire  which  is  our  heri- 
tage, and  which  is  yet  to  team  with  hundreds  of  millions 
of  people,  and  which  will  in  time  be  the  storehouse  fur 
the  teaming  millions  of  this  old  earth  of  ours. 

A  new  and  charming  story  by  Adeline  M.  Teskey,  of 
St.  Catharines,  is  to  appear  in  the  course  of  a  few  weeks, 
with  the  title  "The  Little  Celestial."  It  reverses  the 
story  of  "The  Lady  of  the  Decoration,"  by  taking  a 
Japanese  girl  and  introducing  her  into  American  society. 
Miss  Teskey  will  be  remembered  as  the  authoress  of 
"Where  the  Sugar  Maple  Grows." 

Major-General  C.  W.  Robinson,  C.  B.,  who  has  been 
speaking  lately  before  various  clubs  in  Canada,  is  the 
author  of  quite  an  improtant  book  dealing  with  Canada, 
and  covering  the  defensive  policy  of  the  Dominion  in 
relation  to  the  character  of  her  frontier,  the  events  of  the 
war  1812-14,  and  her  position  to-day.  His  book  was 
published  a  few  weeks  ago  both  in  England  and  Canada 
with  the  title,  "Canada  and  Canadian  Defence."  Gen- 
eral Robinson  is  a  son  of  the  late  Sir  John  Beverley  Rob- 
inson, Bart.,  of  Toronto,  and  was  educated  at  Upper 
Canada  College  and  Trinity  University.  He  entered  the 
Rifle  Brigade  in  1857,  and  has  had  a  distinguished  career 
as  a  soldier,  serving  in  the  Indian  Mutiny,  the  Ashanti 
Expedition  and  the  Zulu  "War.    He  resides  in  England. 


Rare  Canadian  Books  and  Prints 

A  Catalogue  of  1124  items  relating  to  every  part  of  Canada,  especially 
the    Northwest,   just  issued  hy 

THE    MUSEUM    BOOK    STORE 

45  Museum  Street.  London,  W.C.,  England 

Catalogues  gratis  and  post  free 


BOOKSELLER     AND     STATIONER 


21 


Ready  May  Twenty-Fifth 

The  Book  That  You  Have  Been  Waiting  For 

L.  M.  MONTGOMERY'S  NEW  NOVEL 

THE  STORY  GIRL 


By  the  Author  of  the  delightful  ANNE  Books— 

"Anne  of  Green  Gables"  (29th  impression)    and    "Anne  of  Avonlea"  (17th  impression) 

and  the  Dainty  Romance  "  Kilmeny  of  the  Orchard"  (9th  impression) 

A  refreshing  story  told  with  all  the  charm  of  interest  which  characterizes  Miss 
Montgomery's  earlier  works.  As  dainty  and  as  entertaining  as  ever,  the  witchery 
of  the  wonderful  "Garden  of  the  Gulf"  is  with  us  once  more,  and  Sara  Stanley,  the 
"Story  Girl,"  is  a  heroine  to  whom  has  come  a  rare  gift — that  of  weaving  the  bright 
thread    of   romance   out   of   what   the   world   might   call   "Commonplace." 


Illustrated  in   colour  from  paintings  by  George  Gibbs 
Cloth   1 2mo.,    Decorative  Jacket 


$1.50 


ORDER   THROUGH    YOUR    JOBBER    OR    FROM    THE    PUBLISHERS    DIRECT. 


Published 
by 


L.  C.  Page  &  Company 


53  BEACON  STREET 
BOSTON,   MASS. 


U.S.  PUBLISHERS'  ANNOUNCEMENTS. 

The  "Little  Cousin"  series,  published  by  L.  C.  Page 
&  Co.,  Boston,  has  now  reached  forty-three  volumes,  deal- 
ing with  the  children  of  almost  every  country  in  tire 
world.  The  new  1911  books  deal  with  Belgian,  Bohem- 
ian and  Portuguese  cousins.  The  books  are  interesting 
and  delightful  accounts  of  children  in  other  countries. 
The  daily  home  life  of  each  little  cousin  is  described,  his 
mode  of  dress,  his  work  and  his  play,  the  quaint  customs 
of  his  people  and  some  of  the  adventures  he  is  sure  to 
have.  The  information  contained  is  accurate,  and  the 
stories  are  charmingly  written. 

Little,  Brown  &  Co.,  Boston,  report  an  eighth  impres- 
sion of  Jeffery  FarnoPs  "The  Broad  Highway."  They 
have  also  recently  published  "The  Land  Claimers, "  by 
John  Fleming  Wilson.  Their  May  publications  include 
J.  I).  Beresford's  "The  Early  History  of  Jacob  Stahl;" 
E.  Phillips  Oppenheim's  new  novel,  "The  Moving  Fin- 
ger;" and  "The  Danger  Zone  of  Europe,"  by  H.  Charles 
Woods,  dealing  with  the  political  changes  and  problems 
of  the  Near  East.  The  Armenian  massacres  are  vividly 
described  in  this  work.  They  are  also  bringing  out 
another  volume  in  the  Modern  Criminal  Science  Series, 
"Crime,  Its  Causes  and  Remedies,"  by  Cesare  Lombroso; 
a  book  on  "Ancient,  Curious  and  Famous  Wills,"  by 
Virgil  M.  Harris,  of  St.  Louis.  "Brain  Power  for  Busi- 
ness Men,"  by  Annie  Payson  Call;  and  the  first  of  a  new 
series  of  books  for  boys,  entitled,  "Buddie,  the  Story  of 
a  Boy, ' '  by  Anna  Chapin  Ray.  May  13  is  the  date  set  for 
the  publication  of  Eliza  Calvert  Hall's  new  Kentiukv 
story  "To  Love  and  To  Cherish;"  a  romance  by  Joseph 
Hornor  Coates  called  "The  Spirit  of  the  Island,"  and  a 
novel  that  is  said  to  have  captivated  the  English  reading 


public  "The  Old  Dance  Master,"  by  William  Romaine 
Paterson  (Benjamin  Swift).  On  this  date  there  will  also 
be  issued  another  book  for  boys,  "The  Captain  of  the 
S.I.G.'S."  by  Etta  Anthony  Baker. 

A.  C.  McClurg  &  Co.,  Chicago,  are  just  now  publish- 
ing a  number  of  late  spring  books  as  well  as  new  edi- 
tions of  their  recent  works  which  have  proved  popular. 
There  is  "The  Price  of  the  Prairie,"  by  Margaret  Hill, 
an  instructive  as  well  as  entertaining  story  of  the  West- 
ern Plains;  and  "John  the  Unafraid,"  by  Hon.  Wm.  E. 
Mason,  who  gives,  in  scriptural  form,  the  story  of  the 
carpenter  John,  and  which  is  adapted  to  supplementary 
use  in  Sunday  school  work.  This  company  are,  as  well, 
publishing,  in  May,  "The  Good  Old  Days,"  by  Charles 
W.  Bell,  a  booklet  written  in  a  kindly  humorous  way 
somewhat  reminiscent  of  Mark  Twain. 

The  publishers  of  Orison  Swett  Marden's  inspira- 
tional books,  T.  Y.  Crowell  &  Co.,  recently  received  an 
order  for  400  of  his  latest  works,  from  a  wealthy  cotton 
manufacturer  in  the  South.  The  books  are  intended  for 
distribution  among  various  libraries  and  Young  Men's 
Christian  Associations  below  Mason  and'  Dixon's  Line. 
The  order  makes  a  total  of  1,000  volumes  sent  out  up  to 
date  by  this  believer  in  Dr.  Marden  and  his  doctrines. 
A  book  of  fiction  which  has  attracted  a  genuine  and  con- 
stantly increasing  interest  and  for  which  a  steady  sale 
is  found  is  the  anonymous  "Journal  of  a  Recluse."  At 
the  time  of  its  publication  by  Crowell  &  Co.,  two  years 
ago,  the  work  purported  to  be  a  translation  from  the 
French,  but  has  since  proved  to  be  the  production  of  a 
clever  American  woman.  The  leading  Rabbi  in  Kansas 
City  recently  chose  it  as  the  subject  for  his  Sunday  morn- 
ins-  lecture,  a  significant  tribute  to  be  paid  a  work  of  this 
class. 


22 


BOOKSELLER     AND     STATIONER 


Short  Reviews  of  Helpful  Books 

Arnold  Bennett's  Views  of  Improving  One's 
Time— Making  Life  Worth  While  by  Being 
Pleasant — Dancing  and  Fishing  as  Arts — Lamp- 
Making. 

How  to  Live  on  24  Hours  a  Day.     Arnold  Bennett.     Tor- 
onto:    Musson  Book  Co.     Boards,  50c. 

In  an  exceedingly  agreeable  and  entertaining'  manner 
Arnold  Bennett,  who  is  every  day  becomming  more  popu- 
lar as  an  author,  gives  us  some  advice  on  how  to  live — 
how  to  derive  more  interest  and  pleasure  in  life  and  in 
our  surroundings.  It  is  not  a  sermon— rather  is  it  a  con- 
versation— on  the  methods  of  how  to  increase  the  value 
of  one's  time  and  at  the  same  time  increase  efficiency  in 
an  interesting  way.  Briefly,  the  author  pleads  for  more 
thinking — about  our  work,  our  duties,  our  pleasures — 
all,  however,  with  some  definite  object  in  view.  The  book 
is  divided  into  twelve  chapters,  each  one  dealing  with 
some  special  phase  of  his  subject,  beginning  with  the 
opening  of  day  when  every  living  being,  rich  and  poor, 
is  given  a  fortune  of  24  hours  to  spend.  An  elastic 
program  is  suggested  for  adoption,  but  the  book  had  best 
be  read  to  be  appreciated.  It  is  more  than  likely  that 
once  it  is  taken  up  it  will  not  be  laid  down  until  the  end 
of  the.  last  chapter  is  reached. 

The  Pretty  Girl  Papers.     Emma    E.    Walker.      Boston: 
Little,  Brown  &  Co.     Cloth,  $1.25  net. 

This  book  is  a  revised  edition  of  the  "papers"  which 
appeared  originally  in  the  Ladies'  Home  Journal,  and  in 
which  the  author  gives  some  simple  and  effective  advice 
on  matters  of  hygiene  and  the  care  of  the  body.  Dr. 
Walker  treats  of  health  in  its  relationship  to  body,  mind 
and  soul.  Her  suggestions  are  practical  and  may  be 
applied  to  all  conditions  of  life.  There  are  chapters  on 
colds,  dieting,  nervousness,  etc.,  and  a  list  of  toilet  reci- 
pes which  should  delight  all  girls.  Physical  culture  exer- 
cise also  has  a  place,  and  a  particularly  useful  chapter  is 
that  devoted  to  advice  on  how  to  add  to  physical  charm 
by  sweetness  of  nature,  sympathy  and  thoughtful  help- 
fulness. 

Making  Life  Worth  While.    Herbert  Wescott  Fisher.    To- 
ronto: Musson  Book  Co.    Cloth. 

The  author  of  this-  book  calls  it  "a  book  on  health — 
and  more."  Probably  this  sub-title  gives  a  better  concise 
idea  of  its  theme  than  does  any  other  explanation  or 
description  that  might  be  written.  It  is,  however,  not  a 
technical  work,  though  several  men  of  technical  standing- 
have  vouched  for  the  accuracy  of  the  statements  made  by 
the  author.  The  writer  has  divided  his  work  into  three 
parts— the  purport  of  life;  the  individual  and  his  health; 
and,  making  a  place  for  one's  self  in  the  world  as  well  as 
helping  in  the  upbuild  of  society.  Since  time  immemor- 
ial, says  the  author,  men  have  been  trying  to  make  dis- 
coveries in  nature,  sometimes  with  success;  sometimes 
but  to  make  another  riddle.  Sickness  comes  upon  a  man, 
and  he  thinks  it  is  but  of  yesterday's  growth,  whereas  it 
may  be  the  outcome  of  many  years  of  yesterdays.  Nature 
has  been  warning  for  a  long  time,  but  the  warnings  have 
been  unheeded  until  the  engine  breaks  down — until  the 
"plasticity"  of  life  gives  out.  Prof.  Fisher,  in  an 
original  way  leads  on  to  his  conclusions,  the  working  out 
of  which  makes  the  book  one  well  worth  reading.  He 
cites  many  incidents  to  help  out  his  text  and  in  his  con- 
clusion gives  some  condensed  rules  of  personal  hygiene 
which  should  prove  beneficial  to  the  reader  who  bears  the 
advice  in   mind. 


The  Land  of  Living  Men.      Ralph    Waldo    Trine.      New 
York:  T.  Y.  Crowell  &  Co.     Cloth,  $1.25. 

The  author  with  keen  insight  seeks  to  set  before  his 
readers  present  day  economic  problems  and  to  deal  with 
them  in  language  so  plain  and  simple  as  to  interest  the 
average  reader,  knowing  that  after  all  it  is  the  average 
reader  that  in  the  aggregate  determines  the  conditions  and 
destinies  of  governments  and  that  to  ninety-nine  out  of 
every  hundred  persons  the  bread  and  butter  problem  is  the 
problem  on  the  common  journey  through  life.  Natural 
resources  and  public  utilities  directed  through  right 
channels;  Labor:  its  strength  and  its  weakness,  are  en- 
larged upon.  The  hopeless  inefficiency  of  "class"  rule, 
as  against  popular  government  is  clearly  shown.  The 
life  of  the  nation  is  reflected  in  the  lives  of  the  people, 
for  after  all  any  nation  is  but  an  epitome  of  its  homes. 
Mr.  Trine  gives  a  clear  view  of  the  world's  perplexities 
and  looks  upon  the  practice  of  the  Golden  Rule  as  the 
Summum  Bonum  and  shows  that  much  of  the  confusion 
in  the  world  arises  from  the  different  conceptions  of  the 
word  love.  The  cause  of  present-day  conditions  is  care- 
fully considered  as  well  as  the  subtle  forces  at  work  to 
perpetuate  these  conditions.  The  man  who  has  no  sense 
of  service  to  his  fellowmen  is  shown  to  be  the  supreme 
fool  in  life. 

The  Healthful  Art  of  Dancing.     Luther  H.  Gulick.     Tor- 
onto:   Musson  Book  Co.    Cloth,  ill.,  $1.40  net. 

In  his  two  earlier  works,  "The  Efficient  Life"  and 
"Mind  and  Work,"  Dr.  Gulick  discussed  the  importance 
of  optimism,  urged  judicious  exercise,  and  pleaded  for  a 
wholesome  expression  of  happy  feeling.  In  the  present 
work  he  aims  to  give  a  constructive  method  whereby  this 
feeling  may  be  expressed.  The  outlet  he  names  is  danc- 
ing, and  he  treats  of  it  as  an  expression  of  joy  of  life, 
calling  it  a  resource  that  is  related  to  health,  vigor  and 
beauty.  The  author  deals  with  his  subject  as  an  educa- 
tion and  recreation,  as  an  exercise,  and  as  an  art,  and  he 
claims  that  one  of  the  fundamental  elements  in  the  life 
of  the  Grecian  people  during  the  centuries  when  Greece 
was  at  the  pinacle  of  earthly  culture  was  dancing.  This 
most  universal  of  all  arts  seems  to  be  pretty  much  for- 
gotten in  America — that  is  the  group  dancing  and  folk 
dancing  of  old  world  countries — and  it  is  with  the  hope 
of  helping  the  children  of  our  schools  to  express  their 
joy  through  dance  games  that  Dr.  Gulick  in  this  book 
advocates  a  more  general  custom  of  dancing.  He  cer- 
tainly makes  out  a  good  case  from  a  great  many  view- 
points and  the  reader  will  be  stimulated  and  enthused 
when  he  lays  down  this  very  interesting  book. 

War  or  Peace.    Hiram  M.  Chittenden,    U.  S.  A.    Chicago: 
A.  C.  McClurg  &  Co.    Cloth,  $1.00  net. 

The  author  of  this  work,  which  has  for  a  sub-title, 
" '  A  Present-day  Duty  and  a  Future  Hope, "  is  a  military 
man — a  graduate  of  West  Point — who  saw  service  during 
the  Spanish-American  war,  so  is  qualified  to  speak.  He 
opposes  war  on  practical  and  ethical  grounds,  but  his 
argument  for  the  discontinuance  of  warfare  are  not  sen- 
sational. In  fact,  while  he  euunciates  his  pacific  doc- 
trine on  economical  considerations,  he  dojes  not  advocaate 
complete  disarmament,  though  he  makes  suggestions  and 
outlines  a  plan  for  arbitration  as  a  means  of  bringing 
out  a  furtherance  of  peace.  He  has  divided  his  book 
into  six  chapters,  each  dealing  with  some  particular 
phases  of  the  question.  Undoubtedly  the  book  should 
sell  well  in  the  United  States,  and  also  in  Canada  among 
those  interested  in  both  military  matters  and  the  ques- 
tion  of  universal  peace. 


UOUK SELLER  AND  STATiUNER 


23 


HOW  E.  P.  OPPENHEIM  TOOK  TO  WRITING 

There  is  probably  no  question  which  an  author  has 
to  answer  more  frequently  then  the  exceedingly  hackneyed 
one  of  how  he  came  to  take  up  writing,  and  in  a  general 
way  there  is  none  more  difficult  to  answer  because  he 
very  seldom  knows.  Mr.  E.  Phillips  Oppenheim,  who 
arrived  in  America  on  May  11,  was  asked  this  question, 
and   in   an  interview  said  : 

"I  frankly  admit  that  I  have  no  idea  why  it  occurred 
to  me  in  my  younger  days  to  make  a  nuisance  of  myself 
to  editors,  and  to  watch  the  slow  absorption  of  my  lim- 
ited pocket  money  in  postage  stamps  and  manuscript 
paper.  The  thing  came  about,  however,  and  the  usual 
small  measure  of  success  which  perseverance  generally 
commands,  encouraged  me  in  time  to  take  up  the  profes- 
sion of  story-writing  seriously.  I  was  eighteen  years  old 
when  my  first  short  story  was  published,  and  only  twenty 
when  my  first  novel  appeared.  I  have  therefore  had  more 
than  twenty  years  of  story-writing,  and  the  first  thing 
which  occurs  to  me  to  say  about  it  is  that  I  don't  think 
there  can  be  another  profession  in  the  world  which  main- 
tains its  hold  upon  its  disciples  to  such  an  extraordinary 
extent. 

"I  don't  know  how  to  account  for  the  fact  that  at 
forty-four  years  old  I  sit  down  to  commence  a  new  story 
with  exactly  the  same  thrill  as  at  twenty.  The  love  of 
games,  of  sport,  of  sea  and  mountains,  the  call  of  strange 
cities,  wonderful  pictures,  and  unusual  people,  however 
dear  they  may  still  remain  to  one,  lose  something  of 
their  first  and  vital  freshness  with  the  passing  of  the 
years.  Not  so  the  sight  of  that  blank  sheet  of  paper. 
The  untrodden  world  of  romance,  the  virgin  field  into 
which  one  is  about  to  plunge,  never  loses  its  unspeakable 
and  indescribable  fascination.  Personally,  I  can't  account 
for  it.  I  don't  try.  Sometimes  it  seems  to  me  that  it 
is  because  all  one's  life  one  hopes  for  one  particular  idea 
which  never  comes.  There  is  always  something  elusive 
about  the  genesis  of  an  idea  of  any  sort.  Perhaps  it  is 
the  inextinguishable  hope  that  on  one  of  those  occasions 
when  one  sits  and  waits,  there  will  come  the  most  wpn- 
derful  idea  that  has  ever  dawned  upon  the  brain  of  a 
writer  of  fiction,  something  of  which  dim  glimmerings 
have  passed  through  one's  brain  when  one  is  half  awake 
and  half  dreaming.      Every   writer  of  fiction  knows  what 


E     PHILLIPi    OPPENHEIM 
Author  of   "The   Moving   Finger." 

those  will-o'-the-wisps  of  the  mind  are.  With  the  morn- 
ing, their  light  has  gone,  but  they  do  their  good  work. 
They   keep   hope  alive. 

"The  moderate  amount  of  success  which  my  stories 
have  attained,  enables  me  to  write  them  in  the  manner 
I  like  best.  I  live  in  a  cottage  upon  the  east  coast,  with 
a  view  of    the  North  Sea     from     my    windows,   excellent 


The  Best  Selling  Novel  in  jlmerica 

THE  BROAD  HIGHWAY 

BY  JEFFERY  FARNOL 


lit    Printing    December  23 

2nd        "            January  26 

3rd        "          February  8 

PUBLISHED      Feb.  II 

4th    Printing    February  14 


5th  Printing  February  24 

6th  "  March  10 

7th  %"  March  29 

8th  "  April  29 

9th  ■'  May  9 


Nine  Printings  in  A  merica.    Eleven  in  England. 
532  pages.     $1.35  net. 


Oppenheim 's  Big  Summer  Novel 

THE   MOVING   FINGER 

BY  E.  PHILLIPS  OPPENHEIM 

We  wish    to    establish    a    new  sales   record    for  an 

Oppenheim  novel  while  the  author  is  in  America. 

May  we  count  on  your  co-operation  ? 

301  pages.      Illustrated.      Picture  Cover. 
$1.25  net. 

LITTLE,  BROWN  &  CO.,  YWffr 


golf  links  within  a  few  yards,  and  plenty  of  rough  shoot- 
ing within  easy  distance.  I  have  no  system  of  work,  but, 
generally  speaking,  half  my  time  is  devoted  to  actual 
writing,  and  the  other  half  is  divided  between  exercise 
and  sport,  visits  to  London,  and  travel.  My  work  itself 
is  accomplished  with  the  help  of  a  secretary.  Many  a 
time,  earlier  in  life,  when  I  used  to  write  my  stories 
with  my  own  hand,  I  have  found  my  ideas  would  come 
so  much  faster  than  my  fingers  could  work  that  I  have 
prayed  for  some  more  speedy  method  of  transmission. 
Now  I  usually  dictate  my  stories  as  they  unfold  them- 
selves, to  my  secretary,  who  takes  them  down  in  short- 
hand. She  then  transcribes  them  roughly  by  means  of  a 
typewriter,  and  from  these  sheets  I  dictate  the  final 
effort,  subject  to  the  inevitable  revision.  These  things, 
of  course,  are  all  a  matter  of  custom,  but  whereas  many 
of  my  fellow  writers  have  told  me  that  they  found  it 
impossible  to  dictate  satisfactorily,  I  myself,  from  the 
very  first  moment,  found  it  by  far  the  most  eftective 
method  of  getting  my  work  onto  paper.  This  is  naturally 
a  matter   of   individual   idiosyncrasy. 

"I  have  never,  I  am  sorry  to  say,  been  a  great 
traveler.  I  have  visited,  in  a  cursory  fashion,  most 
European  countries,  and  I  have  been  to  the  United  States 
a  dozen  times,  but  so  far  as  regards  actual  influence  upon 
my  work,  I  would  be  perfectly  content  to  spend  the  rest 
of  my  days  in  London.  It  is  no  gift  of  mine  to  impart 
reality  into  scenes  and  events  taking  place  in  a  country 
in  which  I  have  not  lived.  Half-a-dozen  thoroughfares 
and  squares  in  London,  a  handful  of  restaurants,  the 
people  whom  one  meets  in  a  single  morning,  are  quite 
sufficient  for  the  production  of  more  and  greater  stories 
than  I  shall  ever  write.  The  real  centres  of  interest  to 
the  world  seem  to  me  to  be  places  where  human  beings 
are  gathered  together  more  closely,  because  in  such  places 


24 


BOOKSELLER     AND     STATIONER 


the  great  struggle  for  existence,  whatever  shape  it  may 
take,  must  inevitably  develop  the  whole  capacity  of  man 
and  strip  him  bare  to  the  looker-on,  even  to  nakedness. 
My  place  as  a  writer,  if  I  may  claim  one,  shall  be  at  a 
corner  of  the  market-place. 

"To  remain  and  conclude  personal,  I  was  married  in 
America  nearly  twenty  years  ago— my  wife  is  my  com- 
panion in  all  my  joumeyings  and  undertakings— and  I 
have  one  daughter  who  is  just  thirteen  and  spending  her 
first  term  at  boarding  school.  Outside  my  work,  the 
things  I  enjoy  most  are  my  visits  to  the  theatre,  my 
golf  and  shooting.  I  am  .a  bad  golfer.  My  handicap  is 
six,  but  I  can't  play  up  to  it  because  I  am  a  theorist. 
I  am  an  indifferent  shot  for  a  good  reason— because  when 
I  miss  I  shoot  a  little  too  far  in  front.  And  I  am  per- 
fectly certain  that  I  have  written  an  excellent  play  and 
could  write  others,  if  only  I  could  imbue  a  responsible 
manager  with  the  same  idea." 


NEWS   OF   THE  PUBLISHING  HOUSES. 

Henry  Frowde  have  recently  received  a  stock  of 
"Prayers  and  Hymns  for  coronation  service." 

Mr.  and  Mrs.  Chas.  J.  Musson,  of  the  Musson  Book 
Co.,  left  on  Friday,  April  28,  for  a  six  weeks'  trip  to 
the  Coast  through  California  returning  by  way  of  the 
Southern  States.  They  expect  to  cover  nearly  10,000 
miles  before  returning  to  Toronto. 

"A  Book  for  May  and  June,"  Mrs.  Burton  Kings- 
land's  book  of  weddings,  a  complete  manual  of  good  form 
in  all  matters  connected  with  the  marriage  ceremony  is 
being  handled  by  McClelland  &  Goodchild.  This  firm 
have  also  arranged  to  carry  in  Canada  "The  Humorous 
Speaker,"  by  Paul  M.  Pearson.  This  is  one  of  the  best 
collections  of  humorous  selections  in  print. 

George  N.  Morang,  president  of  Morang  &  Co.,  who 
some  time  ago  fell  into  one  of  the  Hydro-Electric  excava- 
tions at  Toronto,  sustaining  thereby  severe  bodily  injur- 
ies, has  issued  a  writ  against  the  city  for  $10,000  damages, 
and  the  Morang  Educational  Co.  have  issued  a  second 
writ  for  $5,000,  for  injuries  to  their  president  and  man- 
ager, through  civic  negligence. 

The  McComb  brothers  who  have  been  so  successful  in 
evangelistic  work  for  the  last  few  years  have  found  a 
great  demand  for  their  sermons  and  addresses  in  printed 
form,  and  at  last  yielding  to  the  insistence  of  their 
friends,  they  have  decided  to  issue  a  volume  of  sermons 
which  will  be  put  on  the  market  through  William  Briggs. 
The  volume  as  planned  will  be  somewhat  unique  in  char- 
acter, and  no  doubt  there  will  be  a  large  sale  for  this 
volume  among  the  many  admirers  of  these  noted  evange- 
lists. 

William  Briggs  has  in  press  an  important  theological 
work  entitled  "The  Reality  of  the  Divine  Movement  in 
Israel,"  by  Rev.  G.  Houghton  Porter,  M.A.  The  author 
in  his  preface  says  "The  present  prevailing  unsettlement 
of  popular  belief  in  the  reality  of  supernatural  revelation, 
especially  of  the  revelation  contained  in  the  Old  Testa- 
ment Scriptures,  will  sufficiently  explain  the  selection  of 
the  topic  of  this  essay."  Dr.  Porter  is  admitted  to  be 
one  of  the  strong  thinkers  in  the  Methodist  Church  to- 
day, and  his  book  will  no  doubt  be  widely  read  by  those 
to  whom  the  deepest  subjects  appeal.  A  number  of  prom- 
inent men  who  have  already  seen  the  manuscrip  predict 
that  the  book  will  be  a  brilliant  success,  and  will  add 
renown  to  the  author. 


PUBLISHERS'  BEST  SELLING  BOOKS. 

McClelland  &  Goodchild  have  just  brought  out  a  new 
edition  of  "Practical  Cooking  and  Service,"  by  Janet 
McKenzie  Hill  (editor  of  Boston  Cooking  School  Ma- 
gazine). 

McClelland  &  Goodchild  report  a  new  edition  of  Mul- 
ford's  "Bar  20  Days." 

The  Copp,  Clark  Co.  report  orders  still  coming  in  for 
"Molly  Make-Believe,"  and  they  state  that  a  second  edi- 
tion of  "Eve's  Second  Husband"  now  ready  was  made 
necessary  by  the  splendid  initial  orders. 

Musson  &  Co.  have  found  such  a  large  call  for  "Marie 
Claire"  that  a  third  edition  has  been  ordered.  The  same 
company  will  also  bring  out  a  new  edition  of  Oscar 
Wilde's  complete  poems.  Their  other  best  sellers  are 
"Two  on  the  Trail,"  "Root  of  Evil"  and  Golden  Sil- 
ence." The  "Canadian  Garden"  by  Mrs.  Jack  they  re- 
port as  going  well. 

Henry  Frowde  report  a  splendid  demand  for  the  1611 
Bible.  Every  copy  in  their  warehouse  was  sold  at  the 
opening  of  the  month.  They  also  state  that  they  have 
had  an  exceptionally  large  sale  of  books  in  their  St. 
Cuthbert  series,  selling  2,000  of  these  books  in  one  day 
recently. 

"The  Prodigal  Judge,"  published  by  McLeod  &  Allen, 
gives  indications  of  rivalling  the  sale  of  "The  Little 
Shepherd  of  Kingdom  Come,"  and  "The  Trail  of  the  Lone- 
some Pine."  Other  publications  of  this  house,  especially 
George  Pathello's  "The  Untamed,"  have  been  well  receiv- 
ed. The  press  all  over  Canada  is  devoting  a  large  amount 
of  space  to  this  book  as  the  author  worked  on  a  number 
of  Canadian  newspapers  and  is  well  known  among  Can- 
adian journalists.  H.  G.  Wells'  great  novel  of  life  "The 
New  Machiavelli,"  also  continues  to  sell  largely. 

Canadian  Summary  of  Best  Sellers. 

Points. 

1.  Broad   Highway.     Jeffrey  Famol,  Little  Brown  112 

2.  Rosary.      Florence    Barclay.      Musson    58 

3.  Prodigal  Judge.  Vaughn  Kester.  McLeod  &  Allen  54 

4.  Trail  of  '98.    R.  W.  Service.    Briggs 44 

5.  Grain  of  Dust.     D.G.Phillips.     Briggs 44 

6.  Dop  Doctor.     Richard  Dehan.     Frowde 32 

United  States  Best  Sellers. 
According  to  the  May  issue  of  The  Bookman,  Jeffery 
Farnol's  novel   "The  Broad  Highway"  is  the  best  selling 
book  throughout  the  United  States.    The  Bookman's  list 
of  the  six  best  sellers  is  as  follows  : 

1.  The  Broad  Highway.    Farnol. 

2.  Molly  Make-Believe.    Abbott. 

3.  The  Prodigal   Judge.    Kester. 

4.  The  Rosary.    Barclay. 

5.  The  Root  of   Evil.    Dixon. 

6.  The  Phantom  of  the  Opera.    Leroux. 


Hodder  &  Stoughton  Open  in  Canada. 

Hodder  &  Stoughton  Co.,  Ltd.,  have  opened  an  office 
in  Toronto  to  look  after  their  Canadian  business.  At 
present  they  are  temporarily  housed  with  the  Westminster 
people.  Hector  MacLeod  is  in  charge  of  the  new  office. 
He  was  in  the  New  York  office  for  a  year  past;  and  he 
is  a  son  of  the  late  Norman  MacLeod,  of  Edinburgh,  who 
was  a  wcll-knnwn  and  well-liked  bookseller  at  that  place. 

The  Toronto  office  will  especially  look  after  what  are 
called  the  heavy  class  of  books— theology,  missionary, 
travel  and  general  works — the  jobbing  trade  continuing  to 
handle  Hodder  &  Stouehtou  fiction  books.  The  Toronto 
office  will  as  well  represent  all  the  Hodder  &  Stoughton 
interests  in  Canada. 


BOOKSELLER     AND     STATIONER 


=  SIX  BEST  SELLERS  = 
FROM  CASSELL'S  LIST 


THE  JESUIT 

By  Joseph  Hocking 
$1.25 

Mr.    Hocking's    wide   and    in- 
creasing   circle    of    readers   will 
welcome  this  new  book  from  his 
pen.     The     old     militant    spirit 
pervades  the  story,  which  is  of 
breathless    interest,     and    filled 
with  the  atmosphere  of  current 
events.      Mr.     Hocking,     whilst 
writing   a  story   which  compels 
attention   by   its  charm,  proves 
his     case     against     Jesuitical 
practices   with   a   logic    that    is 
irresistible. 

CAPTAIN  BLACK 

By  Max  Pemberton 
$1.25 

There  are  few  books   written   in 
modern  times  to  which  a  sequel  has 
been  demanded.  In  fact,  the  special 
cases    might    he    counted    on    the 
fingers  of  one  hand,  and  amongst 
them  must  be  included  the  world- 
famous    "Iron    Pirate,"    to    which 
"Captain  Black"  is  a  worthy  sequel. 

THE  MONEY-SPIDER 

By  William  le  Queux 
$1.25 

A  powerful   style,  quickened   by 
a  vivid    imagination,   enables  him 
to  hold  his  readers  enthralled,  and 
his   own   passion    for    travel    helps 
him  to  make  foreign  scenes  appear 
very  real.  This  is  the  thrilling  story 
of  the  mysterious  Grinevitch  affair, 
which  is  unfolded  in  a  fashion  that 
grips    the     reader    to    its    strong, 
dramatic  end. 

THE  BOOK  OF  THE  CORONATION 

With  Colour  Medallion  Portrait  of  the.  King  on  cover.     Eight  large  Colour  Plates 
and  a  profusion  of  Illustrations.     List  price,  Super  royal  8vo,  30  cents  net. 

This  will  prove  an  exquisite  souvenir  of  an  historic  epoch.    The  beautiful 
colour  plates  will  be  characteristic  specimens  embodying  the  last  word  in 
three-colour  process  work,  while  the  text  and  other  illustrations  will  be 
produced  in  first-class  style.     Not  alone  will  the  pomp  and  pageantry  of 
the  Imperial  event  of  the  year  be  pictured  forth  in  its  pages,  but  when 
"the  tumult  and  the  shouting"   dies   the   book  will  provide  a  permanent 
record  in  colour  and  black-and-white  of  the  wonderful  spectacle. 

JOAN  OF  THE  TOWER 

By  Warwick  Deeping 
$1.25 

This  is  the  tale  of  Pelleas,  a  rebellious  monk,  who 
broke   free    from   Roding  Abbey   so  that   he   might 
seek   adventures   in   the  world  without.     How    love 
crept  into   his    heart,    how  it   persecuted   him   and 
made  him  a  man   of  the  sword,  is   subtly  told.     In 
saving  Joan  of  the  Tower  out  of  the  hands  of  King 
John   and   of  the    King's  man  Goliath,  Pelleas  lays 
up    much    pain    and    passion    for    himself    and     is 
brought  near   death. 

JANEY  CANUCK  IN  THE  WEST 

By 
"Emily  Ferguson" 

(Mrs.  Arthur  Murphy  of  Edmonton) 

$1.50 

An  excellent  suggestion  for  tourist  trade. 
Most  artistic  "jacket"  and  binding. 

LIBERAL   DISCOUNTS  TO  TRADE 

CASSELL  (8b  CO.,  Limited,  42  Adelaide  street  west,  Toronto 

LONDON                           NEW  YORK                           TORONTO                           MELBOURNE 

26 


BOOKSELLER    AND     STATIONER 


Notes  on  Recent  British  Books 

Fiction,  Art,  Biography,  History  and  Adventure 
Form  Large  Part  of  Present-day  Publications — 
Books  of  Substance  Well  to  the  Front — Corona- 
tion of  Britain's  King  Brings  Out  Timely  Works. 

Maxwell,  W.  B.  The  Rest  Cure.  London:  Methuen  & 
Co.  Cloth. 
A  problem  story  dealing  with  a  somewhat  novel 
phase  of  modern  English  life.  The  successful  man  of 
business,  who  by  his'  very  successes  alienates  all 
that  he  most  desires  from  his  life.  He  marries  the  wife 
of  his  choice,  but  his  very  superlative  qualities  get  on 
her  nerves  and  she  becomes  estranged  from  him.  He 
Calls  in  love  with  his  amanuensis,  not  in  a  sordid  way, 
but  rather  as  an  outlet  for  his  affections.  Overwork 
causes  brain  collapse  and  he  goes  to  Italy.  His  illness 
proves  fatal,  but  leads  to  a  reconciliation  with  his  wife. 
English  critics  have  pronounced  it  one  of  the  good  things 
of  last  year. 

Shaw-Sparrow,  Walter.  Frank  Brangwyn  and  his  work. 
London :  Kegan  Paul,  Trench,  Trubner  &  Co.  Cloth, 
10s.  6d.  net. 

An  exhaustive  study  of  the  life  and  work  of  this 
Anglo-Welsh  artist.  The  first  chapters  are  devoted  to 
the  parentage  and  early  years  of  the  painter's  life,  the 
author  then  gradually  introducing  the  architect's  appren- 
tice into  his  life  work.  The  book  is  splendidly  illustrated 
both  in  black  and  colors — many  of  the  artist's  most  fam- 
ous works  being  reproduced  with  exceeding  care  and  ex- 
actness. The  criticism  which  his  early  works — "A  Fun- 
eral at  Sea,"  "The  Buccaneers,"  "Slave  Traders,"  and 
"A  Slave  Market"— brought  forth,  adversely  in  England, 
but  favorable  in  France,  is  treated  of,  with  the  sym- 
pathies of  the  writer  entirely  with  the  painter.  Paris 
was  right  and  London  was  forced  to  admit  that  here 
was  an  artist  who  had  risen  in  their  midst.  He  has 
come  to  his  own  now,  however,  and  is  a  member  of  the 
leading  art  academies  of  Europe.  Some  of  the  pictures 
are  a  riot  of  color,  but  the  treatment  shows  the  master 
hand.  For  the  artist  and  art  lover  this  book  will  prove 
a  treat,  as  it  will  also  to  the  lover  of  good  art  books. 
Crime   and  Punishment.      Feodor    Dostoiffsky.     London: 

Walter  Scott  Publishing  Co.  Cloth,- 3s.  6d. 
„  A  very  realistic  story,  possibly  just  a  little  over- 
drawn. Its  scenes  are  sometimes  revolting,  but  it  de- 
scribes faithfully  life  in  the  lower  quarter  of  the  Russian 
metropolis,  St.  Petersburg.  The  story  hinges  around  a 
young  student  who  advances  a  theory  that  murder  is  in 
some  cases  justifiable.  On  the  verge  of  starvation  he 
murders  an  old  money  lender  and  robs  her.  The  thing 
preys  on  his  mind  continually  and  he  fears  for  his  reason. 
He  gets  into  conversation  with  a  friend  one  day  who 
claims  that  the  ordinary  criminal  never  goes  far  from 
the  scene  of  his  crime  and  that  sooner  or  later  he  will 
either  confess  or  destroy  himself.  The  student  at  last 
decides  that  it  would  be  better  for  him  to  confess  to  the 
authorities  and  get  his  sentence  than  to  live  in  daily 
fear  of  being  arrested.  This  he  does  and  is  let  off  with 
eight  years  in  Siberia. 

Sir  William  Butler:  An  Autobiography.  Lt.-Gen.,  the 
Rt.  Hon.  Sir  W.  F.  Butler,  G.C.B.  London:  Con- 
stable &  Co.     Cloth,  16s. 

The  autobiography  of  a  man  of  parts  and  power  is 
always  worth  reading,  especially  so  when  he  has  lived 
through  eventful  periods,  and  has  been  closely  connected 
with  men  of  large  influence  on  the  course  of  events.  Such 
a  man   is   General   Sit  W.    F.    Butler,   G.C.B.,   who     was 


actively  identified  with  the  life  of  the  British  Army  for 
almost  half  a  century.  He  saw  service  in  Canada,  during 
the  Red  River  Rebellion,  in  India,  Ashantee,  Egypt, 
Soudan,  and  South  Africa,  besides  holding  important 
commands  at  home  in  time  of  peace.  Among  his  per- 
sonal experiences  one  therefore  finds  many  historical  in- 
cidents before  unpublished  and  personal  notices  of  men 
whose  place  and  fame  confer  interest  on  all  matters  of 
record  concerning  them.  The  student  of  history  who 
wishes  to  see  in  their  true  light  the  causes  that  led  to 
I  lie  late  Boer  War,  who  were  the  men  and  what  their 
aim  and  their  methods,  will  find  it  here  told  by  the 
Captain  who  saw  the  storm  and  foretold  the  disaster, 
but  was  unable  to  prevent  it.  The  writer  is  an  ardent 
lover  of  nature,  deeply  religious  as  such  people  are  al- 
most sure  to  be,  gifted  with  penetrating  foresight,  good 
judgment  and  the  courage  of  his  convictions.  These 
characteristics  have  left  their  impress  on  the  book.  Gen. 
Butler's  literary  style  is  both  charming  and  attractive 
and  this  book  should  provoke  much  interest  in  circles 
which  have  been  looking  forward  to  the  publication  of 
the  work. 

The  Customs  of  Old  England.      F.    J.    Snell.      London: 
Methuen  &  Co.     Cloth,  6s. 

The  author  in  his  introductory  remarks  in  the  pre- 
face to  this  work  describes  the  intention  of  his  new 
book.  It  is  to  exhibit  in  a  connected  manner  the  var- 
ious aspects  of  English  life  within  the  confines  of  the 
Middle  ages.  He  gives  in  detail  a  great  deal  of  informa- 
tion about  the  ecclesiastical,  academic,  judicial,  urban, 
rural  and  domestic  sides  of  life.  He  pictures  the  reli- 
gious exuberance  of  the  miracle  plays,  the  humble  be- 
ginnings of  the  universities,  the  departed  glories  of  the 
"serjeants-at-law,"  the  fire  and  water  ordeals,  trial  by 
combat,  sanctuary  and  outlawry  and  many  of  the  other 
features  of  life  in  those  bygone  ages.  For  the  person 
interested  in  the  advancement  of  civilization — and  who 
is  not? — this  book  contains  many  helpful  things  told  in  a 
happy  way  which  is  bound  to  be  attractive  and  interest- 
ing. 

Adventure,    Sport   and   Travel   on   the   Tibetan    Steppes. 

W.  N.  Ferguson.     London :   Constable   &   Co.     Cloth, 

16s.  net. 

This  is  an  exceptionally  able  and  interesting  descrip- 
tion of  a  people  and  a  country  little  known  to  the  civil- 
ized world.  In  his  introduction  Mr.  Ferguson  says  the 
book  is  mainly  an  account  of  two  journeys  taken  through 
China  and  Tibet  by  the  late  Lieut.  Brooke,  F.R.G.S., 
and  the  volume,  which  is  a  handsome  one,  has  been  pre- 
pared, as  a  tribute  to  his  memory.  Mr.  Brooke's  first 
journey  was  begun  at  Shanghai  on  Aug.  1,  1906,  and 
after  crossing  Tibet  he  returned  to  Shanghai  in  October, 
1907.  The  second  journey  was  commenced  in  December  of 
that  same  year.  Mr.  Brooke  travelled  through  Western 
Sechuan  and  Eastern  Tibet,  but  was  murdered  in  Lolo 
Land  on  Christmas  eve,  1908.  t  While  much  of  the  book 
is  compiled  from  information  gathered  from  Lieut. 
Brooke's  diary,  Mr.  Ferguson,  himself,  gives  numerous 
interesting  incidents  and  descriptions  of  his  own.  To  be 
the  first  Englishman  to  see  the  Dalai  Lama  was  certainly 
a  great  honor  for  Mr.  Brooke,  but  this  is  but  one  inci- 
dent in  a  book  crowded  with  many  such.  The  animals, 
flowers  and  marvellous  mountain  scenery  of  this  interior 
country  together  with  the  customs,  costumes  and  habits 
of  the  people  are  minutely  described,  and  the  descriptive 
matter  is  helped  out  by  about  80  photographs  printed  on 
heavy  calendared  paper.  The  book  is  a  splendid  work 
and  will  be  regarded  as  an  authority  on  the  section  of 
the  world  dealt  with. 


BOOKSELLER     AND     STATIONER 


27 


New  WOEHLER 
POST  CARDS 

for  Christmas,  New  Year,  Thanks- 
giving and  Hallowe'en,  Now  Ready 


COPYRIGHT    H.    L,    W. 


Dainty  and  original.  All  exclusive  and  high-class.  Your  refined  trade  will  appreciate  these 
beautiful  cards.  Engraved  on  steel  plates  and  embossed  on  hand  presses.  Highest  quality 
linen  cardboard  stock.  Neatly  edged.  We  have  artistic  Post  Cards  for  all  observed 
occasions  and  holidays.  Our  Well  Wishes  Cards  are  a  big  hit  THE  PRICE— $3.00  for  the 
hundred    or    $25.00    for   the    thousand.     All    neatly    packed    in    boxes    to    keep    from     soiling. 


COPYRIGH  r  H.   L.  W. 


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If  you  cater  to  an  artistic  and  refined  trade,  I  am  positive  you 
will  have  success  with  my  cards— but  remember  my  work  is 
done    on    hand    presses— takes    time,    therefore,    order    now. 

H.  L.  WOEHLER 

PUBLISHER     OF     ARTISTIC     POST     CARDS 

32  UNION  SQUARE,  NEW  YORK,   N.Y. 


MUSSON   BOOK  COMPANY, 


TORONTO,  ONT., 


SOLE  AGENTS  FOR  CANADA 


Resolution  of  Condolence. 

Philadelphia,  May  1.— A  meeting  of  the  Philadelphia 
Book-Trade  Association  took  place  at  the  office  of  Lea  &. 
Febiger,  on  Friday,  April  21,  at  which  the  following  re- 
solution was  adopted  by  those  present: — "The  Philadel- 
phia Book-Trade  Association  has  been  called  together  to 
take  action  on  the  death  of  one  of  its  members,  Mr. 
Craige  Lippincott,  president  of  the  J.  B.  Lippincott  Co., 
whose  sudden  departure  from  the  world  is  a  shock  and  a 
great  sorrow  to  his  many  friends;  therefore,  be  it  resolv- 
ed, that  in  his  untimely  death  the  book-trade  of  Philadel- 
phia has  suffered  an  irreparable  loss.  Mr.  Lippincott's 
sanguine  temperament,  his  charming  personality  and  busi- 
ness integrity  has  earned  the  confidence  and  friendship  of 
all  who  were  brought  in  contact  with  him,  and  his  mem- 
ory will  live  long  in  their  hearts,  while  the  vacancy  his 
death  leaves  will  be  hard  to  fill." 

The  resolution  was   signed  by: — Geo.   Barrie  &   Sons; 

A.  J.  Holman  Co.;  Campion  &  Co.;  George  W.  Jacobs  & 
Co.;  Henry  C.  Baird  &  Co.;  .John  Highlands;  J.  L. 
Shoemaker  &  Co.;  Reading  Paper  Mills;  P.  Blakiston's 
Son,  Co.;  The  John  C.  Winston  Co.;  Lea  &  Febiger;  W. 

B.  Saunders  Co.;  Strawbridge  &  Clothier;  David  McKay; 
William  M.  Bains,  and  Robert  E.  Hastings. 


Shipping  Office  Organization. 
Under  the  title  "Shipping  Office  Organization,  Man- 
agement and  Accounts,"  Sir  Isaac  Pitman  &  Sons,  Ltd., 
London,  Eng.,  have  published  a  comprehensive  guide  to 
the  innumerable  details  connected  with  the  shipping 
trade,  together  with  numerous  forms  and  facsimiles  of 
shipping    documents.      The    author  is   Alfred   Calvert,      a 


shipping  trade  expert  and  a  public  translator  of  Euro- 
pean languages.  The  work  is  composed  of  some  203 
pages,  divided  into  two  parts  of  16  chapters  and  an  ap- 
pendix and  full  index.  There  is  a  list  of  88  forms  given, 
which  should  give  even  the  dullest  person  a  clear  idea  of 
the  papers  used  in  shipping  offices,  and  the  information 
covers  about  everything  from  the  establishment  of  a  firm 
to  the  entries  in   the  books. 


Recently  Copyrighted  Books. 

23858.— "Canadian  Farm  Cook  Book."  By  the  Wo- 
man's Department,  Canadian  Farm.  Toronto,  20th 
April. 

23869.  "Deuxime  Livre  de  Grammaire."  Par  Claude 
Ange.  Librairie  Beauchemin,  Limitee,  Montreal,  Le  24 
avril. 

23872.  "The  Canadian  Ten  Year  Digest,  1901-1910 
(inclusive).  By  W.  J.  Tremeear.  R.  R.  Cromarty,  Tor- 
onto, 24th  April. 

23876.  "Where  was  St.  Patrick  Born?"  Rev.  D.  Mac- 
Kintosh  MacGregor,  Judique  Chapel,  County  of  Inver- 
ness, N.S.,  25th  April. 

23886.  "Men's  Monthly  Wage  Tables."  Herbert  C 
Leggo,  Wisawasa,  Ont.,  27th  April. 

23887.  "The  Alberta  Law  Reports."  (Cases  Deter- 
mined in  the  Supreme  Court  of  Alberta,  1908  and  1909.) 
Vol.  II.  Edited  by  William  Pentlowe  Taylor.  The  Cars- 
well  Company,  Toronto,  27th  April. 

23889.  "The  Progressive  Score  Card  for  Scoring 
Progressive  Bridge  Whist,  Five  Hundred,  Euchre,  and 
other  Progressive  Card  Games."  Walter  C.  Archer,  Nor- 
folk, Virginia,  28th  April. 


28 


BOOKSELLER     AND     STATIONER 


Month's  Record  of  Canadian  Books 

Canadian   Imprint    Publications    Issued   During 
Past  Month— Big  List  of  Early-year  Fiction. 

Albanesi,  Mme.  Envious  Eliza.  Toronto:  Copp,  Clark 
Co.     Cloth,  75  cents. 

Bazin,  Rene.  The  Nun.  Toronto:  Copp,  Clark  Co.  Cloth, 
75  cents. 

Buchanan,  Thompson.  The  Second  Wife.  Toronto:  Mc- 
Leod  &   Allen.     Cloth,  $1.25. 

Chalmers,  Stephen.  A  Prince  of  Romance.  Toronto:  Mc- 
Leod &  Allen.     Cloth,  $1.25. 

Crawford,  F.  Marion.  Wandering  Ghosts.  Toronto:  Mae- 
mi  Man.      Cloth,   $1.35. 

Curwood,  James  0.  The  Honor  of  the  Big  Snows.  To- 
ronto:  McLeod  &  Allen.     Cloth,  $1.25. 

Dawe,  Carlton.  The  Black  Spider.  Toronto:  Copp,  Clark 
Co.     Cloth,  75  cents. 

Fletcher,  J.  S.  Mr.  Poskitt's  Nightcaps.  Toronto:  Copp, 
Clark  Co.     Cloth,  75  cents. 

Frazer,  J.  G.  The  Golden  Bough.  A  Study  in  Magic  and 
Religion.  Third  Edition.  In  five  parts.  Part  I.  The 
Magic  Art  and  the  Evolution  of  Kings.  Toronto: 
Macmillan.     Cloth,  2  vols.,  $6.50. 

Galsworthy,  John.  The  Patrician.  Toronto:  The  Copp, 
(Mark   Co.     Cloth,  $1.25. 

Gregorovious,  Ferdinand.  The  Roman  Journals  of.  To- 
ronto:  Macmillan.     Cloth,  $1.00. 

Hall,  Archibald  McClelland.  Select  Orations.  Toronto: 
Macmillan.     Cloth,  25  cents. 

Hornung,  E.  W.  The  Camera  Fiend.  Toronto:  McLeod  & 
Allen.     Cloth,  $1.25. 

Hotchkiss,  C.  C.  Maude  Baxter.  Toronto:  McLeod  & 
Allen.     Cloth,  $1.25. 

Ironside,  John.  The  Red  Symbol.  Toronto:  Copp,  Clark 
( !o.     Cloth,  75  cents. 

Kester,  Vaughan.  The  Prodigal  Judge.  Toronto :  McLeod 
&  Allen.     Cloth,  $1.25. 

Lankester,  (Sir)  Ray.  Science  from  an  Easy  Chair.  To- 
ronto:   Macmillan.     Cloth,  $1.88. 

Le  Queux,  Wm.  The  House  of  Whispers.  Toronto:  Copp, 
Clark  Co.     Cloth,  75  cents. 

.     Treasure  of  Israel.     Toronto :  Copp,  Clark  Co. 

,     Cloth,  75  cents. 

MacFayden,  Dugald.  Truth  in  Religion.  Toronto:  Mac- 
millan.   Cloth,  $1.61. 

McNaughton,  S.  The  Andersons.  Toronto:  The  Copp, 
Clark  Co.     Cloth,  $1.25. 

Moore.  F.  Frankfort.  The  Laird  of  Craig  Athol.  To- 
ronto: Copp,  Clark  Co.     Cloth,  $1.25. 

Moulton,  Richard  G.  World  Literature.  Toronto:  Mac- 
millan.    Cloth,  $1.87. 

Muir,  William.  Our  Grand  Old  Bible.  Toronto:  Henry 
Frowde.     Cloth,  $1.25. 

Oxenham,  John.  The  Coil  of  Came.  Toronto:  Copp, 
Clark  Co.     Cloth,  $1.25. 

Philips,  F.  C.  A  Honeymoon  and  After.  Toronto:  Copp, 
Clark  Co.     Cloth,  75  cents. 

Jack   and   Three  Jills.     Toronto:   Copp,   Clark 

Co.      Cloth,   75   cents. 

The    Lucky   Young-   Woman.      Toronto:    Copp, 

Clark  Co.     Cloth,  75  cents. 
Pollard,  Alfred  W.     Records  of  the  English  Bible.     To- 
ronto: Henry  Frowde.     Cloth. 
Pryor,  (Mrs.)  Roger  A.     The  Colonel's  Story.     Toronto: 
Macmillan.    Cloth,  $1.20. 


Ryan,  Marah  Ellis.  My  Quaker  Maid.  Toronto:  Copp, 
Clark    Co.      Cloth.    75    cents. 

Scott,  Alexander.  An  Introduction  to  Chemical  Theory. 
Toronto:  .Macmillan.     Cloth,  $2.00. 

Second,  Henry.  Captivating  Mary  Carstairs.  Toronto: 
McLeod  &  Allen.     Cloth,  $1.25. 

Shewan,  Alexander.  The  Lay  of  Dolon.  Toronto;  Mac- 
millan.    Cloth,  $3.25. 

Skeat,  Walter  W.  The  Past  of  Our  Doors.  Toronto: 
Macmillan.  Dec.  cloth,  50  cents. 

Spaight,  J.  M.  War  Rights  on  Land.  Toronto:  Macmil- 
lan.    Cloth,  $3.92. 

Tabor,  Grace,  and  Teal,  Gardner.  The  Garden  Primer. 
Toronto:   Copp,  Clark   Co.     Cloth,  $1.00  net. 

Temple,  William.  The  Nature  of  Personality.  Toronto: 
Macmillan.     Cloth,  $1.00. 

Thackeray,  William  Makepeace.  Vanity  Fair  and  the  His- 
tory of  Pendennis.  Toronto :  Macmillan.  Decorated 
blue  cloth,  $2.50. 

The  Holy  Bible.  Introduction  by  Alfred  W.  Pollard.  To- 
ronto :  Henry  Frowde.     Cloth. 

Vachell,  H.  A.  John  Verney.  Toronto:  Copp,  Clark  Co. 
Cloth,  $1.25. 

Whitelaw,  David.  The  Princess  Galva.  Toronto:  Copp, 
Clark  Co.     Cloth,  $1.25. 

Wilson,  (Rev.)  J.  M.  Studies  in  the  Origins  and  Aims  of 
the  Four  Gospels.     Toronto:  Macmillan.     Cloth.  $1.00. 


Display  of  New  Season's  Cards  and  Calendars. 

Menzies  &  Co.,  Toronto,  are  making  this  month  at 
the  King  Edward  Hotel  that  ci.ty,  and  later  on  at  Ot- 
tawa, Montreal  and  Quebec,  an  unusually  splendid  dis- 
play of  next  season's  postcards,  calendars,  pictures  and 
novelties.  The  newest  thing  this  season  is  the  calendar 
with  suede  leather  effect  in  various  colors.  The  pictures 
are  stamped  in  leather  the  only  paper  part  being  the 
calendar  pad  fastened  to  the  bottom.  Another  new  line 
is  the  "Old  Masters"  scries,  the  pictures  being  repro- 
duced on  Japanese  parchment  in  colors.  These  are  high- 
grade  and  are  replicas  of  famous  pictures  in  various  art 
galleries. 

Very  delicate  and  pretty  are  the  hand-painted  plati- 
notype  calendars,  also  in  colors,  the  tracing  being  very 
fine.  "Daily  Remembrances"  are  this  year  put  up  in  six 
forms  :  leather,  cloth  and  burnt  wood.  This  year's  sam- 
ples are  the  finest  yet  shown.  In  novelties  the  Parisian 
comic  calendars  are  new  and  bright.  Bright  reds  and 
deep  blues  being  the  predominate  colorings,  with  patches 
of  wool  showing  on  the  dogs,  cats,  and  other  animals 
used  in  the  illustrations.  The  regular  comic  calendar  line 
covers  some  240  numbers  and  are  decidedly  novel.  The 
cut-out  calendars  this  season  run  to  cats,  dogs,  birds  and 
all  kinds  of  animals.  This  line  has  always  been  a  pop- 
ular one,  but  the  animal  feature  is  new  this  year. 

In  Christmas  cards  the  "Dominion"  .line  with  the 
coat-of-arms  is  the  outstanding  feature.  In  autographs 
there  is  an  immense  range  at  various  prices  some  900 
different  lines  being  shown.  Some  of  the  higher  grade 
cards  are  the  work  of  E.  Larcombe  of  the  French  Aca- 
demy, and  show  French  fac-simile  work  of  the  first  class. 
Another  high-grade  autograph  card  are  the  stencil  designs 
with  hand-painted  scenes.  Probably  the  best  selling  new 
line  is  the  coat-of-arms,  boxed  autograph  cards  and  let- 
ters. In  general  Christmas  cards  there  is  a  range  show- 
ing all  the  way  from  $1  a  hundred  to  $50  a  hundred. 
The  newer  cards  this  year  being  featured  are  Savory's 
Vienna  designs,  which  are  really  beautiful.  These  are 
done  by  Wichera,  a  noted  Viennese  artist. 


BOOKSELLER     AND     STATIONER 


20 


Spring  Time  is  Camera  Time ! 

Amateurs  are  now  getting  ready  for  renewed  work. 

Are  You  Ready  for  the  Supply  Trade  ? 

We    have   everything    for    the    Professional    Photographer 
and  Photographic  Supply  Dealer. 


Our  Specialties 

WELLINGTON   Films,  Plates  and   Paper. 

CYKO  Paper  and  Post  Cards. 

BURROUGHS,  WELCOME  &  CO.S 
Tabloids. 

JOHNSONS  Chemicals. 

CALIFORNIA  CARD  MFG.  CO.'S  Pro- 
fessional and  Amateur  Mounts. 


WRITE   FOR   SAMPLES   AND   PRICES. 

SMITH,   DAVIDSON  &  WRIGHT,   Limited, 


Vancouver,  B.C. 


f Things  You  Need  in  Your  Store  ^ 

We  carry  a  stock  of  the  following  lines: — ; 

"Acme"    Staple    Binders    aiul    Staples.  Fisk,  Davey  &  Co.'s  Paper  Fasteners  and  Drawing    I  ins. 

"Spiro"    Steel    Arch    Files.  Smigel's    Desk    Pads. 

"Spiro"    Pocket    Pencil     Sharpeners.  The   "Only"    Paper   Clip    (West    Mfgr.   Co.) 

"Rival"    Fountain    Pens.  "Pickwick,"    "Owl"   and    "Waverley"    Steel    Pens. 

"Raven"    Stylo    Pens.  Radbridge    Playing    Cards. 

"Karmo"    Stylo    Pens.  Radbridge    Score    Pads. 

The    Rapid    Pencil    Sharpening    Machine. 
Also    a    large    range    of    Steel    Pens,    including  all    the    popular    Canadian    Patterns. 

Get  our  prices  on  any  of  the  above  lines  from  the  factories  or  from  our  Toronto  stock. 

^ A.  R   MacDOUGALL  &  CO > 


42  ADELAIDE  ST    WEST,  TORONTO.  CANADA 


THISTLE    BRAND 


SEALING  WAX 


Mac/0  by  JAMBS  MacNEILL  &  SON,  Ltd., 
Sold  by  A.  R.  MacDOUGALL  &  CO., 


GLASGOW 
TORONTO 


Simple 

and 

Effective ! 


Telegraph   Codes 

A  B  C  Code,     oth  Edition.      English      $7.00 

ABCCocte.    oth   EJi  ion.     Spanish ■■         8.00 

A   B  C  Code.      4th  Edition "         5.00 

A   I  Code.  ••         7.50 

Moreing  &    Neal  Code 5.00 

Bedford-McNIell  Code  6.00 

Large  and  small  codes  of  all  kinds.     Send  for  list.     Discount  to  the  trade  only. 
AMERICAS    CODE    COMPANY,  83   Nassau   St.,    N.Y.    City 

50 

13  /~\  /~V  1/  ^^  Out-ot-print  oooks  supplied.   No  matter  what  subject 

13  \J  \_f  I  X.  ^5  •       Can  supply  any  book  ever  published.    We  have  50,000 
rare  books. 

BAKER'S  BOOKSHOP,  John  Bright  St.,  Birmingham,  Eng. 


' 


75,000,000  "0.  K." 


PAPER 

FASTENERS 

SOLD  the  past  YEAR  should 
convince  YOU  of  their 
SUPERIORITY. 

Thcv  Add    TONE  to    Yom 

Stationer*,  in  the  OFF1CE.BANK. 

SCHOOL  or  HOKlE. 

There  is  genuine  pleasure  in 
their  use  as  well  as  Perfect  Se- 
curity   Easily  put  on  or  taken 
oft  with  the  thumb  and  finger. 
Can  be   used  repeatedly  an/ 
" iheu  always  work"     Made  of  brass  in  3  sizes.     Put  upin  brass 
boxes  of  100  Fasteners  each. 

Handsome.     Compact.      Strong.     No  Slipping,  NEVER ! 
All  stationers.  Send  10c  for  sample  box  of.50,  assorted. 
Illustrated  booklet  free.     Liberal  diicoun  ito  the  trade. 

The  0.  K.  Mfg.  Co.,  Syracuse,  N.  Y..  V.  S.  A. 


Every  bookseller  should  be  featur- 
ing the 

ONLY 
Paper  Clip 

a  simple,  effective  clip  that  is  hav- 
ing a  remarkably  brisk  sale. 

Binds  temporarily  or  perman- 
ently, and  is  easily  applied  or  re- 
moved. Lies  flat  and  smooth, 
does  not  injure  the  paper,  and 
holds  securely  by  the  smallest  pos- 
sible margin. 

Sells  at  a  moderate  price,  and 
leaves  you  a  "well-worth-while  ' 
profit. 


This  is    the   "Only 
Clip  open 


Place     it     over     the 

corner  of  the    paper 

li    <•  this 


Then  bend  over   the 
corner  of  the  papers 


WEST  MANUFACTURING  CO. 


PHILADELPHIA.    U.S.A. 

Canadian   Representatives  : — 

A.  R.  MacDougall  &  Co.     -     - 

42  ADELAIDE  ST    W. 


Toronto 


30 


BOOKSELLER     AND     STATIONER 


Some  Recent  U.  S.  Publications 

Fiction  of  High  Grade"  for  Summer  Read- 
ing— The  Political  Story  Features  Strong — 
New  Novel  by  Oppenheim — Sundry  New  Books. 

Buttered  Toasts.     Fred  Emerson  Brooks.    Chicago :  Forbes 

&  Co.     Boards,  50  cents. 

Gotten  up  in  fancy  garb  "Buttered  Toasts"  is  a  small 
hook  of  original  toasts  in  lyric  form  which  should  appeal 
to  those  who  like  light  verse  and  also  prove  helpful  to 
those  who  may  be  called  upon  to  give  or  respond  to  a 
toast,  at  an  evening  dinner  or  other  function.  The  sub- 
jects are  varied — there  are  about  80  of  them — and  they 
iiui  the  whole  gamut  from  a  to  z.  There  is  a  toast  for 
almost,  every  subject  from  "the  prettiest  girl  I  know" 
and  all  the  others  of  that  class  to  "the  self-made  man." 
Compensation.  Anne  Warwick.  New  York:  John  Lane 
Co.     Cloth,  $1.30  net. 

In  "Compensation"  Anne  Warwick  deals  with  the 
combined  social  and  political  career  of  an  American  poli- 
tician and  shows  the  influence  each  one  has  on  the  other. 
It,  is  not  always  the  easiest  proposition  for  a  politician 
to  follow  his  honest  convictions  against  overwhelming 
odds  and  wear  the  palm  of  victory,  but  that  is  what 
Senator  Steele,  the  chief  character  does.  Behind  it  all 
is  the  influence  of  a  congenial  wife,  a  particularly  inter- 
esting character,  and  her  winsome  young  girl  friend 
whose  ideals  and  high  qualities  seem  to  have  worked 
their  way  into  the  Senator's  character  to  his  great  ad- 
vantage. He  undergoes  numerous  setbacks  and  untold 
mental  agony,  but  finally  truth  and  honesty  prevail  and 
he  is  amply  rewarded.  "Compensation"  is  a  book  that 
everybody  can  read  and  feel  the  better  for  it.  It  is 
remarkably  true  to  present  day  political  and  social  condi- 
tions. 

Prince  or  Chauffeur.     Lawrence  Perry.     Chicago :   A.   < '. 
McClurg  &  Co.     Cloth,  $1.35  net/ 

The  title  is  suggestive  of  the  story  itself.  John 
Armitage  is  a  lieutenant  of  the  U.  S.  navy  who  has  in- 
vented a  torpedo  which  he  is  perfecting  for  his  govern- 
ment. On  his  way  to  Newport,  where  he  is  conducting 
his  experiments,  he  makes  the  acquaintance  of  Anne 
Wellington,  daughter  of  a  wealthy  railroad  owner.  He 
pawns  himself  off  as  a  prize-fighter  to  her  but  neverthe- 
less displays  an  interest  in  her  which  she  herself  returns. 
Prince  Koltsoff,  a  Russian,  is  a  guest  at  the  Wellington 
home  and  he  also  falls  in  love  with  Anne  and  while  she 
is  attracted  by  him,  she  does  not  know  whether  it  is 
really  love.  Incidentally,  his  visit  to  Newport  is  to  se- 
cure, if  possible,  the  plans  of  the  new  torpedo  for  the 
Russian  government.  He  secures  an  important,  part  and 
Armitage  to  get  it  back,  accepts  a  position  as  physical 
instructor  for  the  Wellington  boys,  but  is  called  upon  to 
act  as  chauffeur  for  Anne's  car.  The  Prince's  plans  are 
broken  up,  and  Armitage  recovers  t  lie  stolen  part  of  his 
torpedo  and  also  wins  a  wife. 

The    Passing    of   the    American.      Man  roe    Royce.      New 
York:   Thomas  Whittaker.     Cloth,  $1.20  net. 

This  work  is  a  statement  of  the  industrial,  economic, 
social,  political  and  religions  conditions  obtaining  to-day 
in  the  United  States,  emphasizing  particularly  the  fact 
of  the  increasing  foreign  population  in  that  country  and 
its  growing  influence.  Some  of  the  statements  made  are 
startling  enough  to  the  easy-going  native-born.  One  of 
these  is  to  the  effect  that,  New  York  city  is  but  one-fifth 
American.  The  population  of  the  New  England  States, 
too,  is  changing;  so  is  New  Jersey;  and  the  larger  cities 
of  the  eastern  anil  central  states  have  immense  colonies 
of    "foreigners."    'What    the    author    wishes    to    state    is 


that  the  native-born  American,  because  of  this  large  in- 
flux of  foreign  immigration  has  a  responsibility  from 
which  he  should  not  shirk  for  building  up  and  helping 
in  uphold  the  future  character  of  the  nation,  because  he 
inherits  the  blood,  the  traditions  and  the  ideals  of  the 
founders  of  the  Republic.  The  work  is  divided  into  a 
dozen  or  more  chapters,  each  of  them  dealing  with  some 
particular  phase  of  the  question.  The  author  who  is  an 
Episcopalian  minister  notes  the  changes  and  gives  his 
impressions  on  his  return  to  America  after  a  12-year 
sojourn  in  Europe.  The  book  contains  much  food  for 
thought  by  the  serious  reader. 

The  Path  of  Glory.  P.  L.  Haworth.  Boston:  Little, 
Brown  &  Co.  Cloth,  $1.25. 
Mr.  Haworth  has  in  "The  Path  of  Glory,"  written  a 
very  charming  story  having  as  a  stage  the  borders  of  the 
English  settlements  and  the  French  colonies  in  Canada 
at,  the  time  when  almost  the  whole  civilized  world  was  at 
war  and  England  and  France  were  flying  at  each  other's 
throats  in  America  with  this  great  continent  as  a  pawn. 
The  love  story  between  Captain  Randolph,  second  in  com- 
mand of  the  Virginian  ti'oops,  and  the  beautiful  daught- 
er of  a  French  seignure,  is  never  lost  sight  of  throughout 
its  chapters  and  is  brought  to  a  happy  conclusion  at  the 
end  of  the  war.  One  is  brought  face  to  face  as  it  were 
with  the  great  heroes  of  that  terrible  war,  Wolfe,  Howe. 
Washington,  etc..  the  history  of  whose  exploits  is  still 
green  in  our  memory  and  whose  unbounded  courage,  tact 
and  perseverance  cannot  help  but  endear  them  to  the 
minds  of  the  reader. 


'<HEIM 


COVER     ILLUSTRATIONS    OF    TWO    RECENT 
LITTLE.    BROWN    &    COS.     BOOKi 

The    Moving    Finger.      E.    Phillips    Oppenheim.      Boston: 

Little,  Brown  &  Co.     Cloth,  $1.25  net. 

In  "The  Moving  Finger,"  E.  Phillips  Oppenheim  lias 
added  to  his  long  list  another  volume  of  exceptional 
merit.  It  is  the  story  of  Bertrand  Saton,  an  impoverish- 
ed, but  highly  imaginative,  youth,  who  wants  everything 
he  hasn't  got,  and  is  content  with  nothing  that  he  has. 
In  this  state  of  mind  he  is  discovered  by  Henry  Roches- 
ter, a  wealthy  M.P.,  who  to  gratify  a  whim,  comes  to  the 
lad's  rescue.  He  provides  Saton  with  the  means  with 
which  he  is  to  "turn  windmills  into  castles,"  and  sends 
him  out  into  the  world  to  fight  his  battle.  Only  one  con- 
dition is  asked,  namely,  that  if  successful,  the  young- 
man  shall  return  and  give  an  account  of  his  steward- 
ship. 

In  the  short  space  of  seven  years',  Saton  comes  back 
apparently  successful,  but  returns  the  amount  Rochester 
gave  him  and  refuses  to  disclose  his  secret  of  success. 
Then  follows  a  deeply  interesting  story,  in  which  his 
mantle  of  secrecy  is  torn  off,  and  he  proves  to  be  a  dis- 
appointing failure.  Yet  his  benefactor  again  comes  to 
his  rescue,  not  with  money,  but  with  kindly  advice.  Again 
he  disappears,  and  after  a  time  is  discovered,  but  profit- 
ing by  his  experience,  he  is  enabled   to  gain  true  success. 


BOOKSELLER  AND  STATIONER 


31 


The  Correct 
Wedding  Paper 

<J  An  invitation  to  a  Wedding  is  scrutinized 
more    closely  than  any  other    social  message. 

It  To  reproduce  the  beauty  of  the  engraved 
plate,  paper  of  especial  fineness  of  texture  is 
necessary. 

<K  The  important  features  are  a  velvety  surface 
which  brings  out  the  finest  lines  of  the  en- 
graving, the  correct  shade  of  white,  and  the 
sheets  and  envelopes  of  the  latest  fashionable 
shape. 

tjj  CRANE'S  KID  FINISH  by  the  wonderful 
fineness  and  beauty  in  its  texture  produces 
the  best  results  and  has  the  approval  of  all 
socially  well  informed  people. 

"Social  Stationery  "  is  a  book  published  by 
us  which  is  invaluable  to  every  woman  in 
social  life.  The  chapter  on  wedding  Invi- 
tations is  comple'e  and  furnishes  many 
valuable  suggestions. 

EATON,   CRANE  &   PIKE  CO. 

PITTSFIELD,    MASS. 


New  York  Office 

Brunswick    Building 

225  Fifth  Avenue. 


^i'M:l 


The  reason  why  the  demand  for 


CRAYONS  is  steadily  increasing  is 
due  solely  to  merit— they  give 
users  absolute  satisfaction,  hence 
a  steady  and  profitable  trade 
results.  Stock  them  and  prove  it 
for  yourself,  besides  have  pleased 
customers,  the  best  sort  of  an 
advertisement. 

WHOLESALERS  CARRY  THEM. 

Made   by  The   American    Crayon    Co. 


Wrenn's  'Record'  Blotting        jS  W  #    'Mosaic'  &  'Basket  Weave' 
.f  'Royal'    Colors  |y|   if  (Embossed)  Twenty-six  Colors 

Wrenn's  'Antlers'  Blotting      '^mPS^    'Porcelain'  Half-Tone 

Wrenn's   'Best'  Blotting 
The  Wrenn  Paper  Company,  Middletown,  Ohio 

Agencies  in  Vancouver,  Winnipeg,  London,  Toronto,  Montreal. 


BLAISDELL  PAPER  PENCILS  _ 

o  o  o  oooo  ooooooooooooooooooo, 

CUT  BEimEN  HOLES  AND  UNWIND. 

Should  have  a  prominent  place  on  your  counters  and  shelves,  because  they  have  all 
the  good  features  of  the  wooden  pencil,  and  are  infinitely  more  economical.  The  "Blais- 
dell"  is  a  great  favorite  because  no  sharpening  is  required.  Lead  will  last  three  times  as 
long  as  the  same  amount  put  upon  wood. 

MADE  IN  ALL  GRADES,  SIZES  AND  STYLES.       A  LINE  THAT  SELLS  AT  SIGHT. 

Sold  by  the  Wholesale  Trade  in  Canada. 


32 


HOOK  SELLER     AND     STATIONER 


PAGE  FOR  NEWSDEALERS. 
Seribner's   Magazine    for  June   will,   it    is   said,   contain 

a  number  of  interesting  things.  General  Funston  re- 
cently, before  leaving  Bor  the  Philippines,  sent  to  that 
magazine  the  bulk  of  his  forthcoming  articles  on  his 
"Philippine  Experiences."  They  begin  in  the  June 
number  with  '•The  Making  of  a  Regiment."  William 
Morton  Fullerton,  a  Harvard  man,  has  been  for  two  dec- 
ades abroad  as  correspondent  of  the  London  Times,  most- 
ly in  I'aris.  Recently  he  spent  some  time  in  this  country, 
and  lias  written  for  the  June  Scribner  his  impressions  on 
"America  Revisted— The  Sensations  of  an  Exile." 
Henry  van  Dyke  during  his  recent  year  in  France  met 
many  of  the  modern  French  authors  and  read  many  of 
their  books.  There  was  called  to  his  attention  a  poet 
hardly  known  outside  of  France,  named  Auguste  Angel- 
Iier,  a  professor  at  the  University  of  Lille.  Dr.  van 
Dyke  has  written  an  appreciation  of  Angellier,  with  a 
poetic  rendering  in  English  of  some  of  his  best  poems. 
The  daughter  of  Bazin,  the  novelist,  contributes  also  a 
short  appreciation  of  him  from  the  French  point  of  view. 
Mrs.  Burton  Harrison  narrates  from  her  husband's  direct 
knowledge  the  story  of  the  capture  and  trial  of  President 
Jefferson  Davis.  Burton  Harrison  was  at  the  time  his 
private  secretary.  The  Hispanic  Museum  which  Archer 
M.  Huntington  has  created  in  New  York  is  described  in 
the  Field  of  Art  by  Royal  Cprtissoz.  A  new  setting  for 
fiction — the  Dutch  colony  of  Surinam  in  South  America 
— appears  in  a  story  by  Katherine  Mayo. 

The  English  Review,  edited  by  Austin  Harrison,  has 
an  interesting  list  of  contents  in  its  thirtieth  number. 
Poetry  is  contributed  by  Millicent  Sutherland,  William 
H.  Davies,  Beryl  de  Zoete  and  Annabel  Jackson.  W.  H. 
Hudson  has  a  sketch  entitled  "An  Old  Thorn;"  Yoshio 
Markino  continues  his  "My  Idealed  John  Bullesses." 
Other  contributors  are:  Viator,  "A  Eunuch's  Love 
Story;"  Richard  Middleton,  "A  Drama  of  Youth;"  A. 
C.  Benson,  "The  Musician;"  G.  S.  Street,  "On  a  Race- 
course;" Maxim  Gorki,  "What  Tchekhof  Thought  of 
It;"  Eden  Phillpotts,  "Yarner;"  Joseph  Conrad,  "Under 
Western  Eyes ; ' '  Lord  Courtney  of  Penwith,  ' '  Proportion- 
al Representation;"  Herbert  Flowerdew,  "The  Psycho- 
logy of  Tariff  Reform;"  and  C.  Robinson,  "Galileo." 

The  Canadian  special  articles  in  MacLean's  are: 
"The  Tale  of  the  Lonesome  Factory,"  J.  B.  Tyrell; 
"The  Story  of  the  Cities,"  Madge  Macbeth;  "The  Auto- 
mobile and  Its  Temperaments,"  Douglas  Hallam;  "A 
Gentleman!"  The  Editor;  "The  Man  Who  Wouldn't 
Stay  'Dead'— Earl  Grey,"  Britton  R.  Cooke;  "A  De- 
parture in  Art  Criticisms,"  B.  B.  C;  "Holland  From 
An  Angle,"  A.  L.  H. ;  and  "Jenkins  and  His  Money," 
J.   T.   Stirrett. 

The  Toronto  News  Company's  "Current  Topics" 
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Oxford   Chronicle 

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tion of  poems  by  w  iters  of  promise,  and 
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This  is  the  Review  offering  THE  BEST  terms  to  Book- 
sellers. Send  NOW  for  prospectus  to  MR.  F.  CHALMERS 
DIXON,  General  Manager,  The  English  Review,  11 
Henrietta  Street,  Covent  Garden,  London,  W. 


BOOKSELLER  AND  STATIONER 


33 


New  Canadian  Office  of  the  Carter  Ink  Company. 

For  nearly  two  years  the  Carter's  Ink  Company  has 
been  filling  the  needs  of  its  Canadian  patrons  from  the 
factory  that  was  started  on  Craig  Street,  Montreal.  The 
success  attendant  upon  this  move  has  been  remarkable, 
greater  than  the  company  anticipated  when  it  made  the 
original  move.  That  the  convenience  of  a  Canadian  fac- 
tory would  appeal  to  all  dealers  was  taken  for  granted, 
but  that  the  growth  of  the  business  would  necessitate  a 
move  within  so  short  a  time  was  beyond  expectations. 
However,  this  has  been  the  case  and  now  the  Carter's 
Ink  Company  announce  the  completion  of  its  moving  into 
a  new  up-to-date  factory  at  356  St.  Antoine  street, 
Montreal,  where  everything  that  can  contribute  to  the 
manufacture  and  speedy  delivery  of  inks,  mucilage,  type- 
writer ribbons  and  carbon  papers  has  been  installed. 

The  accompanying  illustration  will  give  an  idea  of  the 
extent  of  the  new  factory.  The  left  hand  side  of  the  up- 
per floor  is  given  over  to  ink-making,  where  huge  vats 
are  installed  in  which  Carter's  Writing  Fluid,  Koal 
Black,    Fountain  Pen  Fluid  and   the  numerous  other  inks 


full  confidence  of  the  company,  and  his  large  circle  of 
friends,  and  with  every  indication  that  with  the  new 
facilities  he  will  place  the  Canadian  factory  on  a  firmer 
basis  than  ever  before.  He  will  cover  a  part  of  the 
Dominion  as  well  as  managing  the  factory.  Mr.  Snyder 
has  associated  with  him  as  assistant  Mr.  Robert  Buddo 
who  has  been  identified  with  the  Montreal  branch  for 
some  years  and  has  proved  himself  most  capable  and  effi- 
cient. Taking  it  all  in  all  the  outlook  for  increased  suc- 
cess in  the  Dominion  is  very  bright  and  all  dealers  will 
undoubtedly  be  quick  to  appreciate  the"  increased  facilities 
for  handling  their  business. 


The  May  publications  of  Scribner's  include,  "The 
Letters  of  Robert  Louis  Stevenson,"  "A  Kitten's  Garden 
of  Verses,"  by  Oliver  Herford,  and  "The  Greek  Think- 
ers", a  history  of  ancient  philosophy,  by  Theodor  Gom- 
perz.  Some  later  publications  by  this  house  include 
"Rachael:  Her  Stage  Life  and  Her  Real  Life,"  by  Fran- 
cis Gribble;  "The  History  of  Art  in  France,"  by  Louis 


ID 


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as  well  as  adhesives  are  started.  The  rest  of  the  floor 
contains  the  typewriter  ribbon  and  carbon  paper  manu- 
facturing department.  The  whole  second  floor  is  devoted 
to  the  bottling  of  the  various  packages  while  the  lower 
floor  to  the  left  of  the  entrance  contains  the  offices  and 
shipping  facilities.  The  plant  is  complete  in  every  detail 
and  is  a  valuable  addition  to  Canada's  manufacturing  es- 
tablishments. 

Coincident  with  the  opening  of  this  factory  comes  the 
announcement  of  a  change  in  the  head  of  the  Montreal 
House.  Mr.  W.  P.  Crites  who  has  been  manager  for 
some  years  and  who  has  contributed  so  largely  to  the 
development  of  the  company's  Canadian  business  has  re- 
tired to  enter  the  retail  stationery  business  for  himself. 
In  his  place  the  company  has  appointed  Mr.  L.  I.  Snyder, 
who  has  had  much  experience  in  this  line  and  until  re- 
cently has  been  connected  with  the  Chicago  branch  of  the 
company.  Previous  to  that  he  traveled  extensively 
through  the  larger  cities  of  the  States  where  he  is  well 
and  favorably  known.     He  enters  his  new  field  with  the 


Horticq;  "The  History  of  Art  in  Flanders,"  by  Max 
Rooses;  "The  History  of  Art  in  Egypt,"  by  M.  Maspero; 
"Elementary  Arithmetic,"  and  "Advanced  Arithmetic," 
by  Charles  W.  Morey;  "Children  of  To-Morrow,"  by 
Clara  E.  La  ugh  1  in ;  and  "Her  Little  Young  Ladyship," 
by  Myra  Kelly. 

The  Funk  &  Wagnalls  Company's  spring  books  in- 
clude, "What  is  this  Universe?"  by  S.  Ph.  Marcus;  "A 
Young  Man  and  His  Problems, ' '  by  James  L.  Gordon ; 
"Daniel  Webster:  A  Vindication,"  by  Prof.  William 
('leaver  Wilkinson;  "The  Cyclopaedia  of  Illustrations." 
by  Robert  Scott  and  W.  ('.Stiles;  "  Schaff-Herzog  En- 
cyclopaedia of  Religious  Knowledge,"  by  Samuel  Mac- 
Cauley  Jackson,  D.D..  LL.D..  Editor-in-Chief;  "Funda- 
mentals in  Education.  Art.  and  Civics,"  by  Professor 
George  Lansing  Raymond,  L.H.D. ;  "Lights  and  Shadows 
of  Life  on  the  Pacific  Coast."  by  Hon.  S.  D.  Woods;  "A 
Text  Book  of  Gynaecological  Surgery,"  by  Comyns  Berk- 
Victor  Bonney,  M.D. 


Office    Equipment 


Salesmanship  Evidenced  in  Methods 

Directing  Business  From  Selling  Standpoint — 
Prevent  Accumulation  of  Stock — Good  and  Bad 
Methods. 

"Salesmanship,"  >aid  a  successful  merchant  recently, 
"consists  of  knowing-  your  stock." 

"To  my  mind,"  says  another  dealer,  "salesmanship 
could  best  be  defined  as  'knowing  your  customers.' 

Both  are  partly  right.  They  have  each  hit  on  half 
the  truth.  Successful  salesmanship  consists  of  knowing 
your  stock  and  your  customers.  To  know  your  stock 
thoroughly,  to  understand  the  "talking  qualities"  of 
each  article,  to  keep  in  to  uh  with  the  vagaries  of  public 
demand  and  know  what  goods  are  most  salable  at  cer- 
tain times  ;  all  this  wo. 'Id  not  make  a  good  salesman, 
if  there  were  not  combined  with  it  a  knowledge  of  cus- 
tomers. On  the  other  hitnd,  to  know  your  customers,  to 
uossess  the  gift  of  accurately  gauging  the  possibility  of 
sales,  to  understand  when  it  would  pay  to  press  the 
sale  of  goods  which  the  customer  had  not  come  in  to 
buy  and  when  it  would  offend  ;  all  this  would  be  futile, 
if  it  did  not  accompany  a  thorough  insight  into  the 
stock   of   the   store. 

Retail  salesmanship  is  a  science — a  science  which  has 
many  devotees,  but  few  masters,  which  many  merchants 
and  whole  legions  of  clerks  calmly  ignore. 

Where  It  Begins.     . 

Salesmanship  begins  with  the  merchant.  The  ele- 
ments which  make  for  success  must  bo  reflected  in  his 
store  methods,  his  window  displays  and  his  advertising. 
Salesmanship  is  not  just  one  phase  of  the  retail  busi- 
ness ;  it  is,  in  a  sense,  the  whole  business. 

The  proprietor,  although  he  may  never  approach  a 
customer,  is  still  a  salesman — a  good  one  or  a  bad  one. 
The  merchant  who  keeps  in  touch  with  his  stock,  who 
sees  that  trade  in  dull  lines  is  stimulated,  who  buys  with 
a  view  to  .-ales>,  whose  advertisements  are  brig-ht  and 
attractive,  is  a  «ood  salesman.  The  merchant  who  de- 
votes his  attention  to  buying  and  the  office  books,  who 
advertises  in  the  stiff,  dogmatic  style  of  a  quarter  cen- 
tury ago  or  who  does  not  advertise  at  all,  is  a  poor 
salesman. 

Attention  to  Stock. 

The  merchant,  who  is  a  poor  salesman,  says  to 
himself  :  "I  look  alter  the  books,  the  collections  and  the 
buying,     f  have  a   staff  of  clerks  to  look  after  the  sales." 

The  proprietor,  who  is  a  good  salesman  says  :  "My 
money  is  made  in  the  sales.  Evorj  phase  of  the  busi- 
ness is  earned  nn  for  the  solo  purpose  of  facilitating 
sales.    It  is  on   the  selling  end   that    I    must   concentrate, 


managing  all  other  departments  with  a  view   to  that  one 
end. ' 

One  of  the  most  important  considerations  for  the 
merchant  is  to  keep  in  touch  with  his  stock.  If  he  sits 
back  in  his  office  and  lets  a  staff  of  dull  and  apathetic 
clerks  look  alter  the  selling  end,  stock-taking  time  will 
And  him  hopelessly  loaded  with  the  surplus  of  slow-sale 
lines.  Demand  is  not  so  evenly  divided  and  of  such  con- 
tinuous nature  that  all  lines  of  goods  will  be  gradually 
turned  over  during  the  year.  To  paraphase  a  well-known 
saying,  "Everything  is  not  sold  by  him  who  waits."  The 
merchant  who  waits  for  the  trade  to  gradually  absorb 
his  stock,  will  discover  before  long  the  self  evident  truth 
that,  at  certain  times  0f  the  year,  certain  goods  will 
need  pushing,  if  they  are  to  be  sold  out. 


New  Pencil  Sharpener. 
The  C.  Spiro  Mfg.  Co.,  New  York,  are  through  their 
Canadian  representatives,  A.  Roy  MacDougall  &  Co., 
Toronto,  putting  on  the  market  a  new  pencil  sharpener 
called  the  "Rapid,"  a  recent  invention  of  Mr.  Spiro, 
who  claims  that  it  is  superior  to  anything  yet  devised 
for  this  purpose.  It  looks  like  one  of  those  small  round 
boxes  which  were  used  years  ago  to  hold  paper  collars. 
The  pencil  is  inserted  in  a  small  hole  in  the  top  ;  is  given 
four  turns  round,  and  the  pencil  comes  out  sharpened. 
While  simple  it  is  substantial  in  construction,  there  be- 
ing no  frail  parts  or  intricate  mechanism  to  get  out  of 
order  or  break.  The  feed  is  automatic,  and  nearly  75 
per  cent,  of  time  is  said  to  be  saved  in  repointing  a 
pencil  over  other  methods,  no  clamping  or  chucking  being 
necessary.  Each  sharpener  is  put  up  in  an  individual  box 
with  direction  sheet,  and  the  machine  is  furnished  with 
either  a  desk  or  wall  clamp. 


An  English  edition  of  some,  as  yet  unpublished  corres- 
pondence of  Napoleon,  edited  by  Col.  Picard,  will  be  pub- 
lished by  Duflield  &  Co.,  in  the  fall.  They  will  also  publish 
in  the  United  States,  H.  G.  Wells'  new  story,  the  title  of 
which  will  likely  be  "Marjorie,"  Augustus  Thomgs'  play, 
"As  a  Man  Thinks."  and  Rudolph  Besier's  play,  "Lady 
Patricia,"  will  bo  published  in  book  form  at  an  early 
date  by  this  company. 

Chauncey  ('.  Hotchkiss'  latest  novel,  "Maud  Baxter." 
recently  published  by  W.  J.  Watt  &  Co..  is  reported  as 
being'  among  the  ten  best  sellers  in  Xew  England.  He 
has  consistently  adhered  to  the  theme  of  which  he  is  a 
reputed  master — colonial  history.  Tt  was  Mr.  Hotchkiss 
who  opened  the  flood  of  Revolutionary  fiction,  some  fif- 
teen years  ago  with  his  "In  Defiance  of  the  King."  Like 
the  late  David  Graham  Philips.  Mr.  Hotchkiss  works 
backwards,  constructing  his  plot  from  a  climax.  He 
states  that  fiction  writing'  is  such  a  nervous  strain  he  is 
elad  cf  an  excuse  to  do  anything  else. 


BOOKSELLER     AND     STATIONER 


35 


Reliable 


Serviceable 


The  "Swan'  Fount  Pen  sells  on  re- 
putation and  makes  its  reputation  good. 

The  Perfect  Pen — the  Best  Pen  for 
Canadian  trade. 


MABIE,  TODD  &  CO., 


124  YORK  STREET 
TORONTO 


HEAD    OFFICE:    Holborn,    London,    England. 


A  GROUP  OF  FAVORITES 


THE 


THE 


PICKWICK        OWL 


„—=S7    MACWVENV  CAMERON" 

t&lTHE  OWL- PEN 

_     " =?_    10  HO  ON  t  EDINBURGH 


AND  THE 

WAVERLEY  PENS 


have  a  name  that  is  universal  for  excellence  of 
quality  and  smoothness  in  writing. 

They  are  easily  sold  and  always  give  satis- 
factory wear,  while  the  profit  is  good. 

In  addition  to  above  we  make  a  complete 
range  of  steel  pens,  including  all  the  popular 
Canadian  patterns  from  the  cheap  school  pens 
to  the  high-grade  office  pens. 

Ask  to  see  the  new  Waverley  Fountain  Pen  Clip. 

MADE    BY 

Macniven  &  Cameron,  Limited 

EDINBURGH 

The  Trade  can  be  supplied  from  stock  carried  by  our 
CANADIAN  REPRESFNTATIVES 

A.  R.  MacDougall  &  Company 

12  Adelaide  Street  West,   Toronto 


Perry's  World-famed 
Pens 


Perry  &  Co.,  Limited,  are  the  largest 
makers   of  Steel   Pens  in   the  world. 

QUALITY  UNSURPASSED 
ENQUIRIES    SOLICITED 

Special  attention  given  to  orders  for 
Imprint  Pens 


WORKS  AND  HEAD  OFFICES  : 

Lancaster  Street, 
BIRMINGHAM,       -       ENGLAND 


Athletic  Goods,  Leather  Goods 
Fancy   Goods  and  T  oys 


Unique  Paper  Money  Carrier. 
The  Hiown  Bros.,  Limited,  Toronto,  have  purchased 
the  Canadian  rights  of,  and  are  now  manufacturing  the 
"Titewad"  billfold.  As  a  unique,  safe,  compact  and  neat 
money  earlier,  "Titewad"  has  created  quite  a  stir 
among  dealers  in  leather  goods,  and  the  sales  have  been 
enormous.  One  great  advantage  of  the  "Titewad"  is  the 
fact  that  it  is  equally  well  adapted  for  both  ladies'  and 
gentlemen's  use,  and  is  made  in  a  large  variety  of.  de- 
signs and    leathers.     Every    "Titewad"    is    fitted    with    a 


neat  eyelet  so  that  it  can  be  .quickly  attached  to  a  safety 
chain,  which  can  be  had  in  both  gold  and  silver,  made 
specially  for  use  with  "Titewads,"  enabling  the- owner  to 
fasten  the  wallet  securely  to  the  edge  of  pocket,  glove  or 
other  parts  of  the  clothing.  If  properly  displayed,  "Tite- 
wads" should  sell  readily,  especially  during  summer  when 
bulky  pockets  are  decidedly  objectionable. 

Summer  Toys  and  Seasonable  Decorations. 
The  Fancy  Goods  Co.,  Toronto,  are  now  showing  a 
great  many  seasonable  lines  including  rubber  balls  of  all 
colors  and  sizes,  baseball  outfits,  lacrosse  sticks,  foot- 
balls and  athletic  goods  generally  for  outdoor  games. 
They  are  also  showing  many  hammocks,  croquet  sets,  and 
lawn  goods  for  those  who  like  to  take  their  pleasures 
quietly.  Garden  sets  and  seaside  toys  for  children  are 
neat  and  modelled  on  the  same  lines  as  are  similar 
articles  in  larger  sizes.  There  is,  too,  quite  a  variety  of 
small  sailing  boats  for  boys  and  express  wagons  of  var- 
ious sizes  for  smaller  children. 


The  decorations  for  holidays  are  quite  prominent  and 
a  great  many  new  spiral  paper  effects  in  festoons,  etc., 
are  shown.  These  goods  should  be  quite  popular  this 
year  because  of  the  increased  number  of  holidays,  and 
also  because  of  this  being  coronation  year,  there  is  ex- 
pected to  be  a  larger  demand  for  decorations  than  for 
some  years  past.  The  Chinese  lanterns  shown  this  year 
are  more  fancy  than  ever  both  in  beauty  of  design  and  in 
grotesqueness. 


Sutclifte  &  Co.,  Toronto,  are  this  month  making 
their  annual  display  of  next  season's  Christmas  goods  at 
the  Rossin  House,  Toronto,  consisting  of  stationery  and 
fancy  goods.  In  the  former  there  is  a  great  variety  of 
writing  papers,  papeteries,  fancy  boxes,  blotter  pads,  etc. 
Some  of  this  season's  boxes  are  covered  with  decorated 
cloth  making  them  more  attractive  than  those  shown  in 
past  years.  In  fancy  goods  there  are  a  number  of  toilet 
articles  in  celluloid  and  ebony,  besides  bone-handled 
whisks  and  brushes  of  all  kinds.  There  are  also  card 
cases,  jewel  boxes,  and  many  other  novelties  in  celluloid 
and  metal.  A  great  variety  of  pictures  are  also  shown 
in  black,  sepia  and  colors.  There  are,  too,  a  great  many 
Christmas  letters,  and  post  cards  for  all  seasons  of  the 
year,  and  a  great  many  new  calendars  for  1912.  A 
novelty  is  a  fancy  cord  for  tying  parcels.  Each  ball  is 
woven  in  two  colors  combined,  making  something  distinc- 
tive. The  latest  is  the  coronation  in  colors  of  purple  and 
violet. 

Large  Blank  Book  and  Loose  Leaf  Makers. 

The  purchase  of  the  entire  capital  stock  of  the 
Seever  &  Trussell  Co.,  of  St.  Louis,  by  Tlie  Boorman  & 
Peace  Co.,  of  New  York,  marks  an  interesting  event  in 
the  stationery  trade.  This  will  now  make  the  Boorman  & 
Peaco  Co.  not  only  the  largest  manufacturers  of  blank 
hooks,  but  also  the  largest  manufacturers  of  loose  leaf 
devices  on  the  continent.  It  is  the  intention  of  the  Boor- 
man &  Peace  Co.  to  carry  on  the  loose  leaf  department  of 
their  business  on  a  larger  scale  even  than  is  carried  on  by 
the  Seever  &  Trussell  Co.  They  announce  that  their  new 
Expedition  and  the  *4ulu  War.  He  resides  in  England 
complete  catalogue  will,  shortly,  be  ready  for  distribution 
amongst  the  Canadian  trade. 


THE. 

HINKS .  WELLS  &C? 

BJRMJN_GJiAM'.  -^ 


Registered 


The   pen   your  customers   will   like,   the  famous 

"Rob  Roy  "Pen 

Known  throughout  the  world  as  a  high-grade  popular 
brand.  Made  from  the  best  material  by  the  most  up- 
to-date  tools   in   one  of  the  best   equipped   factories. 

Sold  in  6-'..  Is    andft'Oss    boxes. 
Manufactured  by  the  proprietors 

Hinks,    Wells  &  Co.,   Birmingham,   Eng. 


HAVE  YOU  TRIED 

THIS 
ONE 


JOHN  HEATH'S   PENS 


Supplied    by    leading   Wholesale 
Houses   in   Toronto  and   Montreal. 
London  (Eng.)  Export  Agency  : 

8  St.  Bride  St.,  London,  E.G. 

0278   TELEPHONE  PEN.  Reg.  in  Canada 


The 


REGIIN  CANADA 


BOOKSELLER     AND     STATIONER 


37 


STRONG    CHRISTMAS   LINES 

AND  PAPER  GOODS  FOR  ALL  OCCASIONS 

Xmas    Folding  Boxes,    Xmas     Wrapping      Paper    and    Fancy 
Box  Covering  Paper.    Samples  now   ready. 

WE  SELL  THROUGH  THE  DEALERS  OUR 

line   of    Fast   Color  Napkins,    the   largest   assortment  of  high 
quality    napkins   on  the  market.' 

Plain  anil  Decorated  Crepe  Papers,  Ribbon  Crepe,  Toilet 
Papery,  Paper  Towels,  Milk  Bottle  Caps.  Samples  of 
Holly  Box  Covering  and  Wrapping  Papers  and  Christmas 
Folding    Boxes,   now  ready. 


The  Tuttle  Press  Company, 


Appleton,  Wis. 


National  B 


LANK 
OOKS 


TRADE 


MARK 


It  is  now  possible  to  secure  from  regular 
stock  blank  books  with  every  imaginable  com- 
bination of  rulings.  These  books  are  sub- 
stantially bound  in  American  Russia  backs 
and    corners,    with    black   cloth    sides. 

There  are  few  offices  where  some  of  these 
columnar  books  would  not  be  a  regular  addi- 
tion, if  the  office  men  were  only  familiar  with 
the  extent  and  variety  of  the  rulings.  Some 
stationers  find  it  quite  profitable  to  have  a 
man  visit  the  various  large  concerns  in  their 
locality  and  show  a  line  of  the  National 
Columnar   books. 

We  shall  be  glad  to  furnish  any  cuts  or 
sample  pages  of  rulings  to  help  along  the 
good  work. 

If  you  are  not  carrying  these  books  in 
stock,  send  us  an  order  for  a  sample  assort- 
ment  of   the   various   sizes   and   rulings. 


National  Blank  Book  Co. 

HOLYOKE  MASSACHUSETTS 


Hi^ins'  Inks   and  Adhesives 


The  Higgins  Inks  and  Adhesives  are  in  a  class  by  themselves.  Thev  are 
tne  best  goods  that  original  thought,  conscientious  workmanship  and  sustained 
high  ideals  can  produce.  They  are  largely  imitated  but  never  equalled.  Thev 
give  unvarying  satisfaction  to  consumers  and  dealers,  and  every  unit  is  backed 
by  our  absolute  guarantee.     Price  Lists  and  Discounts  on  Request. 

CHAS.  M.  HIGGINS  &  CO.,  New  York,  Chicago,  London 

Originalors  and  Manufacturers  of  Inks  and  Adhesives 
MAIN  OFFICE,  271   Ninth  St         r>  AT  ir        it    t-     a 

FACTORY,   LO.-iH   Eighth  St!        BROOKLYN,    N.Y.,    U.S.A. 


AGENTS    WANTED   FOR 


The  "Crusado"  Multiplicator 


An  Apparatus  of  New  and  Original  Design 
for  producing-  Duplicate  Copies  of  any  matter, 
Handwriting,  Typewriting,  Drawings,  Music, 
&c. 

WRITE 

THE  CRUSADIR 

MANUFACTURING  CO. 

Makers  of  Typewriter  Ribbons,  Carbon 
Papers,  Duplicators,  &c. 

36  Camomile  St.,  LONDON,  E.C. 


BRITISH   MADE 
THROUGHOUT. 


Telegrams:  "  PLUCKROSE,  LONDON. 


38  BOOKSELLER     AND     STATIONER 

Picture  Post  Card  News 

H.  L.  Woehler  Moves  to  New  York. 

H.   L.   Woehler,   whose  artistic  post  cards  were    much 

in  evidence   during   the  past  year,   has  found   it  necessary 

to  move  his  headquarters  from  Buffalo  to  New  York.    He 

recently  opened  his  new  offices   in  the   latter  city  at      32 


-  Copyright  II.  L.   Woehler. 

C'nion  Square.  The  Woehler  post  cards  are  dainty, 
strictly  original  and  exclusive,  hand  embossed  on  best 
quality  linen  cardboard,  designed  for  artistic  and  refined 
trade,  possessing  attractiveness  and  individuality.  For 
the  stationer  they  are  a  profit-giving,   quick-selling  line. 

Raphael   Tuck's   Holiday   Post   Cards. 

Artistic  Christmas  and  New  Year's  post  cards  that 
can  be  retailed  two  for  five  cents  are  this  week  being 
shown  the  trade  by  the  traveling  representatives  of  the 
Raphael  Tuck  &  Sons  Co  of  New  York  and  Montreal. 
These  cards,  it  should  be  said,  are  cheap  only  in  price, 
their  conception,  execution  and  novelty  being  unexampled, 
the  selling  price  considered. 

The  lines  that  the  company  have  prepared  for  this 
year's  holiday  trade  are  in  keeping  with  the  reputation  to 
the  house.  Their  low-priced  cards  are  so  rich  in  attrac- 
tive features  that  mention  can  be  made  of  only  a  few 
of  the  numbers.  One  style  of  card  is  done  in  crimson 
and  gold,  and  has  embossed  figures  of  Santa  Claus  and 
of  children  done  on  a  red  background  with  gold  border. 
This  style,  of  which  there  are  21  designs,  carry  stamped 
mottoes  in  colors.  "Christmas  Texts"  is  the  general 
designation  of  another  style,  in  which  .there  are  12  de- 
signs, which  embrace  artistic  sentiments  done  in  lubri- 
cated lettering.  These  cards,  which  are  embossed,  have 
ecclesiastical  borders  in  holly   and  emblems. 

In  shadowgraphs  there  are  many  designs  with  child- 
ren, dogs  and  cats  as  subjects.  The  coloring  is  bright 
and  the  shadows,  which  are  brown,  are  quite  grotesque. 
In  embossed  cards  bearing  bright  holly  leaves  and  berries 
there  are  many  designs,  all  of  which  bear  Christmas 
mottoes.  Another  attractive  number  is  that  showing 
snow-covered   scenes   in  medallions  and  frames. 

Under  the  general  name  of  "Christmas  Joys,"  there  arc 
at  least  ten  designs,  carrying  mottoes,  and  done  in  holly 
sprays,  which  act  as  a  border  for  fine  representations  of 
winter  landscapes.  One  of  the  company's  copyrighted 
lines  is  that  showing  a  dozen  artistic  designs  of  Santa 
Claus  and  children.  Another  effective  and  seasonable 
style  is  that  in  which  the  shaded  scroll  with  hymn  are 
done  in  black  and  red  colors  with  holly  decorations. 

There  are  a  number  of  different  style  cards  in  which 
liberal  use  is  made  of  the  poinsettia,  the  California 
Christmas  flower.  These  cards,  for  the  most  part,  re- 
present color  combinations  in  red,  green  and  gold.  Be- 
cause of  the  size  of  the  poinsettias,  the  only  wording  on 
these     cards   are    "A-Merry   Christmas."     Another     finely 


=S 


CORONATION 
POSTCARDS 


will  be  the  best  sellers  for  the  next 
few  months.  We  have  got  the  very 
latest   design   in    a  photo   effect  card. 

Price  $1.00  per  100 

For  a  five-cent  line,  we  have  a  Novelty 
Postcard  in  assorted  designs,  the  like 
of  which  has  never  been  seen,  and 
besides,  being  beautifully  colored  in 
crimson  and  gold,  it  opens  up  and 
shows  six  photographs  of  the  Royal 
Family.  Others  open  up  and  have 
views  of  the  Royal  Throne,  the 
Procession  to  Westminster  Abbey, 
the  Regalia  and  State  Coach,  the 
Coronation  Chair,  etc.,  etc. 

Price  $3.00  per  100 

Order  NOW,  for  the  stock  is  limited, 
owing  to  the  tremendous  sale  in  the 
Old  Country. 


VALE/NTUXEb  5ERIE9 

FOST  /iSiC^  CARDS 


aHR01?GHOl"7 


K)Rtf> 

OFFICES   AT 

MONTREAL  TORONTO 

WINNIPEG       VANCOUVER 


m 


m 


BOOKSELLER     AND     STATIONER 


39 


colored  card  has  an  artistic  border,  and  carries  quota- 
tions appropriate  to  the  holiday  season.  Biblical  quota- 
tions on  a  background  of  green  and  red  with  a  border  of 
holly   is   the   style   in  which   still   another  card  conies. 

Some  of  the  other  styles  deal  with  winter  scenes  in 
the  country  ;  finely  done  mottoes  with  scroll  ;  highly 
colored  masquerade  characters,  and  other  subjects  too 
numerous  to  mention.  In  this  Christmas  holiday  line  of 
cards  there  are  a  few  appropriate  for  New  Year's  greet- 
ings. 

Tuck's  Christmas  booklets,  of  which  there  at  leaf  t 
1,000  numbers,  have  to  be  seen  in  order  to  be  appreciat- 
ed, such  a  wealth  of  artistic  novelties  do  they  contain. 
The  line  this  year  is  a  marvel  of  originality,  ingenuity 
and  beauty  of  execution.  The  company  is  also  showing 
the  trade  "Specialty  Boxes,"  which  contain  assorted 
seals  and  tags  for  holiday  packages.  These  novelties  are 
put  up  in  attractive  boxes,  having  poinsettia  covers. 

Card  Picture   Display  Frame. 

The  liberal  spirit  in  advertising  a  firm's  products  is 
shown  in  the  handsome  frame  of  English  oak  with  pro- 
tected samples  of  tally  and  dinner  cards,  auction  bridge 
pads,  calendar  pads,  Xmas  cards,  birth  announcement 
cards  and  numerous  other  articles,   manufactured   by     the 


Chas.  H.  Elliott  Co.,  North  Philadelphia,  which  that 
firm  is  offering  to  send  to  dealers  free.  The  frame  is 
16x21  protected  by  heavy  celluloid  instead  of  glass,  so 
that  it  may  be  shipped  without  breakage,  and  is  so 
artistically  arranged  that  any  dealer  will  be  glad  to 
display  it  in  a  prominent  position.  The  Elliott  Co.,  be- 
lieves    in   letting     the     purchasing  public  know   of     their 


goods      and      are   giving  the    dealers    great   assistance     ir, 
selling  by  this  method  of  advertising. 

New  High  Grade  Cards  For  All  Purposes. 

Birn  Bros,  are  this  season  putting  out  a  number  of 
new  general  post  card  lines.  One  of  the  latest  is  the 
"Absence"  series  representing  a  number  of  subjects. 
There  is  the  "Sailor  Boy,"  the  "Rancher,"  and  a  num- 
ber of  other  away-from-home  figures,  and  of  course  the 
"girl  who  was  left  behind."  They  have  also  put  out 
this  year  a  particularly  good  line  of, comics — all  of  them 
clean  and  all  of  them  funny,  too.  As  well  they  have  a 
number  af  new  motto  cards  and  an  imitation  satin  series 
which   are    very    fine. 

"As  Time  Rolls  On"  is  a  series  of  birthday  cards  in 
a  dozen  different  designs  and  colors,  and  the  "Almighty 
Dollar— how  to  get  rid  of  it"  is  a  bright  and  funny  line. 
Some  new  gelatine  and  air-brush  cards  are  tasty  stock, 
particularly  the  latter  which  is  of  an  especially  high- 
grade. 

Three  series  which  are  timely  and  have  proved  to  be 
the  biggest  sellers  so  far  are  "The  Canadian"  series, 
giv'ng  greetings  from  Canada,  and  leaving  a  blank  scroll 
for  the  filling  in  of  person's  name,  or  name  of  town  ; 
"The  Dominion"  series,  with  the  crests  of  the  various 
provinces  and  showing  splendid  photo  views,  and  "Hands 
Across  Ihe  Sea,"  containing  greetings  from  Canada  to 
the  old  land.  The  satin  series  and  the  hand-painted 
series  which  are  high  quality  cards  are  shown  this  yeai 
in   many   new   designs   and    colorings. 

J.  Beagles  &  Co.,  London,  Eng.,  have  this  seasor 
issued  a  series  of  "Over  Sea"  greeting  post  cards  in 
novel  designs  and  appropriate  verse.  Some  of  the  titles 
are  :  "Hands  Across  the  Sea,"  "Fair  Greetings  from 
over  Seas,"  "Remember  us  in  the  Old  Land,"  "Greetings 
to  Home,"  "Greetings  from  Home,"  "Greetings  to  the 
Old  Country,"  "Greetings  from  the  Old  Country,"  and 
"Should   Auld  Acquaintance." 

Coronation  Postals. 

Valentine  &  Sons  have  published  a  series  of  post 
cards  for  the  coronation,  and  as  can  be  expected  from 
this  firm,  they  are  of  a  very  high  order,  and  for  style 
and  originality  in  design,  they  rank  high  in  the  publica- 
tions of  this  firm. 

Only  a  limited  stock  has  come  to  Canada,  as  there  is 
an  enormous  demand  in  the  Old  Country  where  this  firm 
has  been  doing  business  for  a  century. 

These  cards  will  be  prized  by  all  loyal  Canadians, 
even  although  reciprocity  is  in  the  air.  They  are  decided- 
ly the  most  novel  and  attractive  line  which  we  have  seen 
and  cannot  fail  to  have  a  good  sale.  Order  "at  once"  is 
our  advice. 


HAVE  YOU  YET  ORDERED  YOUR 

44  A  T>  'T*  99    Series   Private  Xmas   Greeting 
^JV  1  Card  Sample  Book 

Acknowledged  by  the  trade  to  be  the  best  order-getting  book  on  the 
market.  Original  and  novel  designs.  Prices  to  meet  all  classes. 
Sample  books  FREE.     Order  at  once. 


ONSDALE  &  BARTHOLOMEW,  Ltd. 


300  St.  James  St.,  MONTREAL 


In  the  Wall  Paper   Department 

New  Designs— Floral  Decoration  Much  Seen — Paneling  in   Ribbons   or   Garlands — Fabric   Effects 
in  Finish  of  Paper. 


f* 


V 


■*- 


Itf 


> 

ii  1 1  j 


Many  stores  are  now  featuring  special  displays  of 
wall  paper.  Early  year  sales  having  been  somewhat  slow 
this  year,  though  of  late  (here  has  been  more  activity, 
stimulated  by  judicious  advertising  and  window  displays. 

The  general  decor- 
ative scheme  of  the 
room  now  being  fur- 
nished differs  materi- 
ally from  that  of  this 
time  last  year.  Then 
the  outstanding  no- 
velty was  the  scenic 
upper  border  with 
self-colored  ingrain 
paper.  These  effects 
are  still  good,  but  the 
year-  has  brought 
forth  a  distinct  no- 
velty of  its  own. 
This  is  the  cut-out 
panel  and  border  ef- 
fect. This  is  usually 
carried  out  in  paper, 
which  closely  imi- 
tates a  fabric,  cham- 
bray,  linen,  etc.,  or 
in  the  jf.spe  pap'er, 
with  cut-out  design 
of  massed  flowers 
with  foliage  for  the 
border,  and  long 
stripes  or  garlands  of 
same  to  outline  pan- 
els. 

Many  rooms  show 
a  lower  be  rder  run- 
ning above  the  wood- 
work, as  well  as  the 
upper  borier  of 
'massed  floral  design 
in  cut-out  patterns. 

Scarcely  a  model 
room  showing  the 
above  fashionable 

wall-paper  designs 
but  is  completed  in  a 
floral  chintz  or  linen 
which  exactly  match- 
es. These  papers  and 
chintzes  are  specially 
got  up  to  go  together, 
and  though  motifs 
may  vary  in  size,  the 
theme  is  the  same. 
Chairs,  sofas,  cush- 
ions, bed  covering 
and  draperies  are  all 
of  the  chintz.  The 
living-room  designs 
show  curtains,  win- 
dow seats  and  even 
rugs  to  match, 
though  many  self-col- 


$ 


» 


■ 


•»  . 


& 


**, 


Interior    view, 
papers. 


ored  rugs  with  border    in   a   deeper   tone  are  seen. 

Roses  on  ivory  or  grey  tones  of  groundwork  are 
among  the  prettiest  of  the  cut-out  effects.  Lilacs  are 
also    much    seen,    and    clematis    and    wistaria    in    natural 

_,  shades  were  most  ef- 
fective. Blue,  as 
usual,  is  favored 
chiefly  for  bedroom 
use. 

Many  of  these  de- 
signs reach  from 
floor  to  ceiling  with- 
out the  interruption 
of  a  moulding.  One 
such  consisted  (from 
ceiling  down)  of  1st 
cornice,  then  cut-out 
frieze  of  roses  in  me- 
dallion effect  with 
drapery  between  the 
motifs,  next  ribbon 
decoration  to  edge 
panel  containing 
single  medallion  of 
roses  high  up,  wood- 
work and  floor.  The 
ground  was  of  grey- 
ish linen,  fabric  fin- 
ished paper,  and  the 
roses  in  natural 
shades. 

Another  design 
which  showed  the 
card  rail  in  normal 
position  had  upper 
border  of  trellis  with 
floral  trail  of  clema- 
tis. Immediately  be- 
low the  rail  was  a 
much  larger,  cut-out 
application  of  floral 
border  in  horizontal 
position,  with  trails 
of  same  at  intervals 
running  down  to 
woodwork,  thus 
forming  panels. 

Small  medallion 
pendants  of  tiny 
bouquets  in  Pompa- 
dour style  were  the 
decoration  of  another 
paper.  These  depend- 
ed from  the  card 
rail,  the  upper  border 
being  in  drop  ceiling 
effect. 

Art  nouveau  de- 
signs are  also  seen  in 
cut-out  styles.  These 
are  treated  in  a  vari- 
ety of  ways,  the  me- 
dallion effect  being  a 
favorite. 


«Vr       *v* 


Charming   effect   secured    with    new    Staunton    wall 
The  cut-out   border   with  [pendant   ornament 
is   especially   attractive 


BOOKSELLER     AND     STATIONER 


41 


He  Nearly  Remembered. 

They  were  discussing  a  certain  au- 
thoress at  dinner,  and  a  well-know 
critic  raised  a  laugh  by  remarking, 
"Well,  her  hair's  red,  even  if  her 
books  are  not." 

The  mild  young  man  in  the  corner 
made  a  mental  note  of  the  sally  for 
future  use,  and  at  another  party 
shortly  afterward  he  carefully  guided 
the  conversation  into  literary  chan- 
nels. Fortunately,  some  one  men- 
tioned the  desired  name,  and  he 
triumphantly  cried  out,  "Well,  she's 
got  red  hair,  even  if  her  books 
haven't."— London  Tit-Bits. 

$50,000   for   One  Book. 

One  of  the  most  valuable  books  in 
the  world  recently  took  a  special  trip 
to  Europe,  just  to  have  a 
loose  page  set  in  place.  There 
is  only  one  man  on  earth  who 
can  do  this  work  as  it  should  be 
done,  and  he  is  an  Italian  living  in 
Paris.  The  book  belongs  to  J.  P. 
Morgan,  who  gave  $50,000  for  it  some 
years  ago.  A  few  days  after  it  came 
into  his  possession  it  was  reported 
that  he  had  been  offered  $100,000  for 
it,  and  its  value  is  said  to  have  in- 
creased since  then.  It  is  a  small 
book,  an  ordinary  lfimo,  but  its  cover 
of  gold  was  wonderfully  wrought  by 
Renvenuto  Cellini  in  the  sixteenth 
century.  Experts  regard  it  as  one  of 
that  famous  artist's  masterpieces. 
Cellini  himself  so  regarded  it,  for  he 
mentions  it  glowingly  in  his  droll 
memoirs.  Between  the  gold  covers  is 
a  book  of  hours,  profusely  illuminat- 
ed by  Clovio,  a  pupil  of  Michael 
Vngelo. 

Works  Best  at  Night. 

Although  he  has  ample  leisure  dur- 
ing the  day,  Jeffery  Farnol  says  he 
does  his  best  work  at  night.  It  is 
now  disclosed  that  some  of  the  best 
parts  of  "The  Broad  Highway"  were 
written  in  the  house  in  Englewood, 
N..T.,  where  Mr.  Farnol  lived  during 
his  several  years'  residence  in  the 
United  States.  Now  it  is  from  an 
upper  chamber  in  a  comfortable  cot- 
tage along  the  actual  "broad  high- 
way" of  the  county  of  Kent,  Eng., 
that  he  burns  the  midnight  gas,  for 
Farnol  is  hard  at  work  on  a  new 
novel  of  the  period  of  "The  Broad 
Highway,"  but  with  its  scenes  laid 
in  London.  His  English  publishers 
announce  that  50,000  copies  of  "The 
Broad  Highway"  have  been  sold  while 
his  American  publishers  are  herald- 
ing the  fact  that  the  novel  is  the 
best  selling  book  in  the  United 
States. 


Important  Announcement 

» 

The  purchase  by  us  of  the  entire   capital 
stock  of  the  well-known  house  of 

SIEBER  &  TRUSSELL  MFG.  CO. 

ST.  LOUIS 

Marks  another  remarkable  event  in  the 
history  of  the  stationery  trade.  It  en- 
ables us  to  supply  the  wants  of  every 
stationer,  as  we  have  not  only  the  largest 
and  best  selection  of 

BLANK  BOOKS 

but  a  line  of 

LOOSE    LEAF   DEVICES 

Second  to  none  on   the  market. 

The  Loose  Leaf  Branch  of  the  business  will  be 
carried  on  under  the  name  of  B00RUM  &  PEASE 
LOOSE  LEAF  BOOK  COMPANY,  with  headquarters 
at  109-111  Leonard  Street,  New  York,  and 
factories  at  Brooklyn  and  St.  Louis,  where  pre- 
parations are  being  made  to  carry  on  the  business 
on  a  greatly  increased  scale. 

In  the  near  future  full  particulars  regarding 
this,  as  well  as  complete  Catalog,  will  be  issued. 

BOORUM  &  PEASE   COMPANY 


HOME  OFFICES: 

Bridge,  Front  and  York  St*., 

Brooklyn,  N.Y. 

FACTORIES: 
Brooklyn.  N.Y. 
St.  Louii,  Mo. 


SALESROOMS: 

109-111   Leonard  St..  New  York. 

220  Devon. hire  St.,  Boston. 

Republic  Building,  State  and 

Adam.  St..,  Chicago, 

4000  Laclede  Ave.,  St.  Louis.  Mo. 


C  7)  E7  (^  TAT        The  hest  °ff'r  "*  Blank  BooJts  '*  a  Fr*y  P"*'**  & «*  Opening  Book 
%-sXrJ—J  L/lxT.  A-/       — hound  in  full sheefa  ends  and  bands  with  Byron  Weston's  Pd§er. 


42 


BOOKSELLER     AND     STATIONER 


Recently    Copyrighted   Music. 

23860.  "Del  Rose."  (Waltzes.)  By 
Margaret  H.  Foy.  Jerome  H.  Remick 
&  Co.,  Detroit,  21st  April. 

23805.  "Business  is  Business." 
Words  and  music  by  Irving  Berlin. 
Ted  Snyder  Co.,  New  York,  21st 
April. 

23873.  "Spanish  Love."  By  Vin- 
cent Bryan,  Irving  Berlin  and  Ted 
Snyder.  Ted  Snyder  Co.,  New  York, 
24th   April. 

23871.  "Down  to  the  Folies  Ber- 
geres."  By  Vincent  Bryan,  Irving 
Berlin  and  Ted  Snyder.  Ted  Snyder 
Co.,  New  York,  24th  April. 

23877.  "Fogarty."  Lyric  by  Edgar 
Smith.  Music  by  Robert  Hood  Bow- 
ers. Jerome  H.  Remick  &  Co.,  New 
York,   25th  April. 

-  23878.  "The  Walking  Delegate." 
Lyric  by  Edgar  Smith.  Music  by  Rob- 
ert Hood  Bowers.  Jerome  H.  Rem- 
ick &  Co.,  New  York,  26th  April. 

23879.  "You're  Going  to  Lose 
Your  Husband  If  You  Do."  Words 
and  music  by  Mabel  Hite.  Jerome 
H.  Remick  &  Co.,  New  York,  26th 
April. 

23880.  "Tintamarre  (The  Clangor 
of  Bells.)  Morceau  de  Salon."  By  J. 
Humfrey  Anger.  Dr.  J.  Humfrey 
Anger,  Toronto,   26th  April. 

23890.  "Harmonic  Musical  Chart." 
Combs  and  Steeves,  La  Tuque,  P.Q., 
28th   April. 

23891.  "June  Honeymoon."  Waltz 
By  Ted  Snyder.  Ted  Snyder  Co., 
New  York,   29th   April. 

23892.  "When  It  Rains,  Sweet- 
heart, When  It  Rains."  Song.  Words 
and  music  by  Trving  Berlin.  Ted 
Snyder  Co.,  New  York,  29th  April 

23893.  "I  Like  to  Call  You  Sweet- 


heart." Song.  Words  by  Paul  Cun- 
ningham. Music  by  Ted  Snyder.  Ted 
Snyder   Co.,    New    York,    29th    April. 

23895.  "The  Whirl-Wind."  (Galop 
de  Concert.)  By  Johann  C.  Schmid. 
.Jerome  H.  Remick  &  Co.,  Detroit, 
1st  May. 

2389C.  "Any  Old  Tune  at  All." 
Song.  Words  by  A.  Seymour  Brown. 
Music  by  Nat.  D.  Ayers.  Jerome  H. 
Remick  &  Co.,   Detroit,    1st  May. 

23897.  "Dolly  Maddison."  Waltzes. 
By  Robert  Hood  Bowers.  Jerome  H. 
Remick  &   Co.,   Detroit,    1st  May. 

23899.  "La  Petite  Martyre  De 
Lachenaie."  (Scene  Canadienne  His- 
torique.)  Paroles  de  Louis- Joseph 
Doucet.  Musique  de  Henri  Miro.  J. 
G.   Yon,  Montreal,   ler  mai. 

23900.  "April  Fool  Rag."  (For 
Piano.)  By  Jean  Schwartz.  Jerome 
H.  Remick  &  Co.,  Detroit,  1st  May. 

23901.  "Lucille  Waltz."  (For 
Piano.)  By  Albert  Gumble.  Jerome 
H.  Remick  &  Co.,  Detroit,  1st  May. 

23904.  "American  Beauty  Dance." 
(For  Piano.)  By  Harry  Austin  Tier- 
ney.  Ted  Snyder  Co.,  New  York,  2nd 
May. 

23905.  "The  Kingdom  of  Christ." 
(A  Missionary  Anthem.)  Words  by  W. 
C.  Bryant.  Music  by  T.  C.  Jeffers. 
Whaley,  Royce  &  Co.,  Toronto,  3rd 
May. 

23906.  "That  Pierrot  Dance."  Song. 
Words  by  Harry  Williams.  Music  by 
Egbert  Van  Alstyne.  Jerome  H. 
Remick  &  Co.,  New  York,  3rd  May. 

Shakespeare   Bibliography. 

The  Shakespeare  Press,  Stratford- 
on-Avon,  Eng.,  have  recently  pub- 
lished a  "Shakespeare  Bibliography" 
— an  immense  volume  of  over  700 
pages— compiled  by  William  .laggard. 
It  is  a  dictionary  of  every  known 
issue  of  the  writings  of  Shakespeare 
and  of  the  recorded  opinion  thereon 
in  the  English  language,  with  a  his- 
torical introduction,  a  number  of  fac- 
similes, portraits  and  other  illustra- 
tions. The  work  is  dedicated  to  an 
earlier  William  Jaggard,  Elizabethan 
author,  printer  and  publisher,  "to 
whom  the  world  owes  more  than  it 
deems  for  the  safe  preservation  of  an 
unparalleled    literary   heritage." 

The  Oxford  University  Press  uses 
each  year  the  skins  of  upwards  of  a 
hundred  thousand  animals  for  cover- 
ing their  Oxford  Bibles  alone,  and 
450,500  sheets  of  gold  are  required  to 
letter  the  backs  of  the  volumes,  while 
in  gilding  the  edges  a  much  larger 
quantity  is  used.  The  leather  for 
binding  is  obtained  chiefly  from  goat 
and  sheep  skins,  but  there  are  also 
used  real  crocodile  skin,  seal  skin,  the 
skins  of  snakes  and  frogs,  and  ele- 
phant hide. 


THE  MERIT  of 
a  thing  is  its 
foundation,  but  a 
foundation  is  value- 
less  without  a 
superstructure. 

The  Elliott  Line  of  Tally 
Cards,  Dinner  Cards,  Score 
Pads,  Motto  Cards,  Quotation 
Letters,  Dance  Programs, 
Price  Tickets  and  sundry 
other  articles  of  interest  to 
progressive  stationers  has  its 
foundation  in   merit. 

We  are  now  rearing"  the 
superstructure  through  an 
effort  to  acquaint  you  with 
the  merit  of  the  goods  and 
the  fact  that  they  are  the 
cheapest  that  are  produced. 

Mind  you,  not  the  lowest 
priced,  but  the  cheapest — and 
very  much  lower  in  price  than 
any  similar  Elliott  product 
ever  before  shown,  because 
of  our  increased  efficiency  in 
factory  work,  with  a  corre- 
sponding increase  in  output. 

Some  of  the  American  and 
Canadian  stationers  believe 
us — because  we  say  so — others 
want  to  be  shown.  If  you 
are  amongst  the  latter,  write 
at  once  for  samples. 

ffcrtk  /Aiiaae/phia,/a. 
DAVID  FORREST 

Phone  College,  4133.    Canadian  Representative 
558  Bathurst  St.,  Toronto,  Ont. 


BOOKSELLER     AND     STATIONER 


43 


IF  YOU  KNEW 

of  a  buying  medium  that  would  keep  your  most  particular 
patrons  satisfied,  year  after  year,  would  you  use  it  exclusive- 
ly ? 

The    Great   American   Jewelry    Catalogue 

We  know  what  this  buying  medium  is  doing  for  others, 
we  know  what  it  can  do  for  you 

Noise  is  not  argument  But  we  do  expect  you  to  permit  us 
to  send  you  a  copy  so  you  can  study  our  proposition — it  is 
convincingly  correct -our  choice  lines  of  merchandice  at 
reasonable  prices  will  rejuvenate  your  business. 

The    Oskamp-Nolting    Company 

411-413-415-417  Elm  St.        CINCINNATI,  OHIO 


-FOR  BEST  VALUE  IN- 


British  America  Assurance  Company 

A.D.    t833 

FIRE  &.  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTOR8 

Hon.  Gto  A.  Coz,  President  W.  R.  Brock,  Vloe-Preeldent 

Robert  Blckerdlke,  M.P.,  W.  B.  Melkle,   E.  W   Coi.  Geo.  A.  Morrow 

D.  B.  Hinnt,  Augustus  Myers,  John  Hoskln,  K.C.,  LL.D. 
Frederio  Nlcholls,  Alex.  Laird,  Jsmes  Kerr  Osborns,  Z.  A.  Lssb,  K.C. 

Sir  Henry  M.  Psllstt,  E.  R.  Wood. 
W.  B.  Mmlklm,  General  Manager/  P.  H.  Sim*,  Secretary 

CAPITAL  ....  11,400,000.00 

ASSETS 2,162,753.85 

LOSSES  PAID  SINCB  ORGANIZATION       29.833,820.96 


SCHOOL  FURNITURE 


Write ■ 

The  JAMES  SMART  MFG.    CO.   Limited 

Brockville,  Ont.  and  Winnipeg,  Man. 


w 


ESTERN 


Incorporated 
1851 

ASSURANCE 
COMPANY 


FIRE 

AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -    -  $3,570,000 
Income  for  1906,  over    3,609,000 

HON.  GEO.  A.  COX,  President 

W.  R.  BROCK,  Vice-President 

W.  B.  MEIKLE,  General  Manager 

C.  C    FOSTER,  Secretary 


"Sports"  Playing  Cards 


Leaders   in 
a  second 

tirade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards— Made 

in  Canada— Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Coated  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    The    Union    Card    and    Paper   Company,  Montreal 


THE  FACT 

that  we  are  supplying  the  two  largest 
cities  in  America  and  the  U.S.  Gov- 
ernment with  solid  crayons  is  evidence 
that  the  best  and  cheapest  are  made  by 


The  Standard  Crayon  Mfg.  Co. 

Danvers,  Mass. 


SPENCERIAN 

STEEL  PENS. 

ESTABLISHED   1860 

Works i  BIRMINGHAM,  ENGLAND 

Imported  by  all  the  leading  stationers  in 
Canada. 

Samples  of  the  best  selling  numbers  sold 
in  Canada  will  be  sent  to  the  trade  on 
application  to  the 

Proprietors i  Spencerian  Pen  Co.,  Now  York 


44 


BOOKSELLER     AND     STATIONER 


Another  New  Factory 

Rapid  appreciation  of  the  benefits  derived  from  a  factory 
devoted  wholly  to  the  needs  of  the  Canadian  trade 
necessitates     a     second     move     within      two     years    for 

The  Carter's  Ink  Company 


The  above  building  at  356  Antoine  Street,  Montreal, 
is   devoted   to   the   manufacture   of 

Carter's 

Inks,  Mucilage,  Photolibrary  Paste, 
Typewriter  Ribbons  and  Carbon  Papers 

A  standard  line  of  office  and  home  necessities  sold  by 
Stationers  everywhere  who  appreciate  the  world-wide 
reputation  these  goods  have  had  for  more  than  50  years. 


BOSTON 


The  Carter's  Ink  Company 

MONTREAL 


LONDON 


BOOKSELLER     AND     STATIONER 


45 


Condensed    or    "  Want n    Advertisements 


BOOKS  FOR  SALE. 

How  to  dispose  of  shop-worn  or  unsaleable  books 
it  the  problem  of  many  a  bookseller.  Try  an  adver- 
tisement under  this  heading. 


AUTHORS,    WHO    PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER    AND 
STATIONER  a  good  medium  through  which 
to  interest  the  trade  in  their  publications. 


BOOKS  IN  FOREIGN  LANGUAGES 


EMCKE  &  BUECHNER,  30  West  27th    St., 
y     New  York.     (All  foreign  books.)        (12-10) 

EMCKE  &  BUECHNER,    30   West  27th   St., 
/     New  York.  Best  facilities  for  supplying  book* 
In  all  languages. 


MISCELLANEOUS 


MISCELLANEOUS 


BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  55  Fulton  St.,  corner 
Cliff,  New   York.     Designers   and   engravers 
of  book  plates  (ex  libris)  heraldic  and  mono- 
gram dies,  pearl   inlaid  stamping,   for  stationery. 

(2-11) 


INFORMATION  WANTED. 


THE  EDITOR  OF  THE   BOOKSELLER   AND 
Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  all  new  books  and  magazines  in  the 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by  acquainting    him    of    any  omissions  from  the 
lists  published  each  month. 


FOR  SALE 


BOOK,  stationery  and  sporting  goods  business 
for  sale  In  Saskatoon.     Stock  about  $9,000. 
Books  open  to  inspection  to  bona  fide  buyers. 
Satisfactory  reasons  for  selling.    Good  terms  can 
be  arranged.      H.  T.  MILL,  638  Broadway  West, 
Vancouver,  B.C. 


SITUATION  VACANT 


rOUNG  MAN,  experienced  in  books,  stationery 
and  wallpaper.  Apply  at  once.  PEARSON'S, 
Calgary. 


MISCELLANEOUS 


A  BOOK-KEEPING  STAFF  IN  ITSELF,  doing 
the   work  with   machine  precision    and  accu- 
racy, the  National  Cash  Register.     Write  for 
demonstration  literature.     National  Cash  Register 
Co.,  285  YongeSt.,  Toronto. 


pOPELAND-CHATTERSONSYSTEMS-Short, 
\_,     simple.     Adapted  to   all   classes   of  business. 
The    Copeland-Chatterson    Company,     Ltd., 
Toronto   and  Ottawa.  (tf) 


pOUNTER  CHECK  BOOKS-Write  us  to-day 
\j  for  samples.  We  are  manufacturers  of  the 
famous  Surety  Non-Smutdupllcating  and  trip- 
licating Counter  Check  Books,  and  single  Carbon 
Pads  in  all  varieties.  Dominion  Register  Co., 
Ltd.,  Toronto 


DOUBLE  your  floor  space.  An  Otis-Fensom 
hand-power  elevator  will  double  your  floor 
space,  enable  you  to  use  that  upper  floor  either  as 
stock  room  or  as  extra  selling  space,  at  the  same 
time  Increasing  apace  on  your  ground  floor.  Costs 
only  $70.  Write  for  catalogue  "B."  The  Otis- 
Fensom  Elevator  Co.,  Traders  Bank  Building, 
Toronto.  (tf) 


ACCURATE  COST  KEEPING  IS  EASY  if 
you  have  a  Dey  Cost  Keeper.  It  automatical- 
ly records  actual  time  spent  on  each  operation 
down  to  the  decimal  fraction  of  an  hour.  Several 
operations  of  jobs  can  be  recorded  on  one  card. 
For  small  firms  we  recommend  this  as  an  excel- 
lent combination— employees'  time  register  and 
coat  keeper.  Whether  you  employ  a  few  or  hun- 
dreds of  hands,  we  can  supply  you  with  a  machine 
suited  to  your  requirements.  Write  for  catalog. 
International  Time  Recording  Company  of  Can- 
ada, Ltd.  Office  and  factory,  29  Alice  Street, 
Toronto. 


BUSINESS-GETTING  Typewritten  Letters  and 
real  printing  can  be  quickly  ami  easily  turned 
out  by  the  Multigraph  In  your  own  office- 
actual  typewriting  for  letter  forma,  real  printing 
for  stationery  and  advertising,  saving  25>„  to  75% 
of  average  annual  printing  cost.  AMERICAN 
MULTIGRAPH  SALES  CO.,  Limited,  119  Bay 
Street,  Toronto. 


ELLIOTT-FISHER     Standard      Writing-Adding 
Machines    make    toil    easier.      Elliott-Fisher 
Limited,  513  No.  83  Craig  St.  W.,  Montreal, 
and  Room  314,  Stair  Building,  Toronto.         (tf) 


EGRY  BUSINESS  SYSTEMS  are  devised  to 
suit  every  department  of  every  business. 
They  are  labor  and  time  savers.  Produce  re- 
sults up  to  the  requirements  of  merchants  and 
manufacturers.  Inquire  from  our  nearest  office. 
Egry  Register  Co.  Dayton,  Ohio;  123  Bay  St., 
Toronto;  258>£  Portage  Ave.,  Winnipeg;  308 
Richarda  St.,  Vancouver.  (.tf) 


fIRE  INSURANCE.    Insure   in    the   Hartford. 
Agencies  everywhere  in  Canada. 


HUNDREDS  OF  TYPEWRITERS  OF  EVERY 
make  and  condition  are  being  traded  in  aa 
part  payment  on  the  famous  MONARCH. 
Priceand  quality  are  the  levers  we  use  to  prevent 
overstock.  We  believe  we  can  give  the  best  bar- 
gains In  rebuilt  Typewriters  in  Canada.  A  postal 
will  bring  our  catalogue  and  full  Information. 
THE  MONARCH  TYPEWRITER  CO.,  Limited, 
46  Adelaide  St.  West,  Toronto. 


MOORE'S  Non-Leakable  Fountain  Pent.  If 
you  have  Fountain  Pen  troubles  of  yourown, 
the  best  remedy  Is  to  go  to  your  stationer 
and  purchase  from  him  a  Moore's  Non-Leakable 
Fountain  Pen.  This  is  the  one  pen  that  gives 
universal  satisfaction  and  it  costs  no  more  than 
you  pay  for  one  not  a*  good.  Price,  $2.50  and 
upwards.  W.  J.  GAGE  4  CO.,  Ltd.,  Toronto, 
sole  agents  for  Canada. 


<£,_-  buys  the  best  duplicating  machine  on  the 
v))7k  market.  ACME  will  print  anything  a  job 
•  **  printer  can  do.  Complete  outfit:  Acme 
Duplicating  Machine,  one  tubularstand  fitted  with 
type  cases,  compartments  plainly  lettered  and 
arranged  like  universal  keyboard  of  the  standard 
make  of  typewriters,  one  drawer  for  accessories 
and  forms,  20  lb.  font  of  typewriter  type,  one 
chase,  one  Acme  ribbon  any  color  with  typewriter 
ribbon  to  match,  one  pair  tweezers,  two  quoins, 
one  key,  one  oil  can  and  one  set  of  reglets.  Sold 
with  a  guarantee.  Acme  Duplicator  Co.,  Balti- 
more, Md,  U.S.A.  (tf) 


KAY'S   FURNITURE    CATALOGUE    No.  306 
contains    160    pages    of    fine    half-tone    en- 
gravings of  newest  designs  In  carpets,  rugs, 
furniture,    draperies,    wall     papers    and     pottery 
with    cash    prices.     Write    for   a  copy— It's   free. 
John  Kay  Co.,  Ltd.,  36  King  St.  West,  Toronto. 


PENS— The  very  best  Pen  a  made  are  those  manu- 
factured by  William   Mitchell  Pens,  Limited, 
London,   England.     W.J.  Gage  &  Co.,  Limit- 
ed, Toronto,  are  sole  agents  for  Canada.    Ask  your 
stationer   for   a    25c.   assorted   box    of   Mitchell's 
Pens  and  find  the  Pen  to  «ult  you. 


THE  "KALAMAZOO"  Loose  Leaf  Binder  is 
•*•  the  only  binder  that  will  hold  just  as  many 
sheets  as  you  actually  require  and  no  more. 
The  back  is  flexible,  writing  surface  flat,  align- 
ment perfect.  No  exposed  metal  parts  or  compli- 
cated mechanism.  Write  for  booklet.  Warwick 
Bros.  &  Rutter,  Ltd.,  King  and  Spadina,  Toronto. 


WAREHOUSE  and    Factory   Heating  Systems. 
Taylor-Forbes  Company,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders  and  Metal 
Parts  when  you  can  buy  "  Systems   Quality" 
from  us?    We  make  the  best  binders  in  the 
world;  make  them   to  match,   too.     Ours   are   the 
Canadian    Loose-Leaf  Standards.     Business  Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto. 

(tf) 


Try   a   condensed   ad. 
in  this  paper. 


Nature  has  solved  the 
problem  of  distribution. 
It  uses  a  multitude  of 
agents  to  effect  the  distri- 
bution of  its  products. 

Nature  does  not  expect 
every  seed  to  fall  upon  fal- 
low ground  and  to  take 
root.  But,  it  achieves  a 
profitable  percentage  upon 
its  distribution.  This  is  all 
that  an  advertiser  has  to 
do  to  reap  a  profitable 
harvest  on  his  outlay. 


ODERN  FIREPROOF  CONSTRUCTION. 
Our  system  of  reinforced  concrete  work,  as 
successfully  used  in  many  of  Canada's  larg- 


J.VJ.        wui    ays, win   hi     itiinuitta    liVUWrCK      WUTK,   BS 

successfully  used  in  many  of  Canada's  larg-       when  writing  advertisers  kindly  men- 

est    buildings,  gives  better  results  at   lower   coat.  ^^ 

"a  strong  statement,"  you  will  say.  Write  us  and  tion  having  seen  the  advertisement  in 

let  us  proveour  claims.    That's   fair.    Leach  Con-  ... 

crete  Co.,  Ltd.,  100  King  St.  West,  Toronto,      (tf)  tJUS   paper. 


46 


BOOKSELLER     AND     STATIONER 


BUYER'S   GUIDE 


ESTtBUSHED  1840 


INCORPORATED  1892 


Joseph  Parker  &  Son  Co. 

NEW  HAVEN,  CONN  ,  U.S.A. 


Manufacturers  of 


Treasury,  Commercial  and  Capilol 
BLOTTING  PAPERS 

and  Hig  ■  ■   rade 

STEREOTYPING  PAPERS 


The  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  thesameprice. 

Hv,    Hf    with    rubber    tips, 

HB,H,2H,3H,4H,B,  2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros  &  R utter,  Limited 

Wholesale  Stationers,   TORONTO. 


ACCOUNTANTS    AND    AUDITORS. 

JENKINS  &  HAhDY 
Assignees,  Chartered  Accovintants,  Estate   and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


THE 
MERCHANTS  MERCANTILE  CO. 

260  St.  James  St.,  Montreal 

Mercantile  Reports  and  Collections 

Our  method  of  furnishing  commercial  reports 

to  our  subscribers  gives  prompt  and    reliable  in- 

foi  mation  to  date.     Every  modern  facility  for  the 

collection  of  claims.  Tel.  Main  1985 


P*YS0N'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Dip'oma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  Province,  of  Quebec  Exposi- 
tion.  Montreal.   1897 


ART   SUPPLIES. 

A.    Ramsay   &   Son   Co.,   Montreal. 

ATHLETIC    AM»    SPORTING    GOODS. 

The  fancy  Goods  Co..  of  Canada. 

BLOTTING    PAPERS. 

The  Albemarle  Paper  Mfg.  Co.,    liii  limond.  Va. 
Joseph   Parker  &  Son   Co.,   New   Haven,   Conn. 
Standard    Paper    Mfg.   Co.,    Richmond.    Va. 
The  Wrenn   Paper  Co.,    Middletown,   Ohio. 

BLANK   BOOKS. 

Boururn   &   Pease   Co.,    Brooklyn,    N.Y. 
Brown   Bros.,   Ltd.,   Toronto. 
Warwick   Bros  &   Rutter.   Toronto. 

CAP    PISTOLS    AND    CANES. 

National  Fireworks  Distributing  Co.,  64  Sud- 
bury   St.,    Boston,    Mass. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

liirii    Bros.,   42  Adelaide   St.,    W.,   Toronto. 
The    Drysdale    Co.,     Inc.,     Chicago;    The    Sut- 
cliffe   Co.,    Toronto,    Canadian    Representatives. 
U.    L.    Woehler,    Buffalo. 

CRAYONS. 

The     Standard     Crayon      Mfg.     Co.,     Danvers, 

Mass. 
The   American   Crayon   Co.,   Sandusky,   Ohio. 
Binney    &    Smith,    New    York. 

I  ANCY     PAPERS,      TISSUES      AND      BOXES. 

Dennison   Mfg.   Co.,   Boston. 

The    Tuttle    Press    Co.,    Appleton.    Wis. 

FOCNTAIN    PENS. 

Sanford    &    Bennett    Co..    SI -53    Maiden     Lane. 

New  York. 
Mabie,   Todd   &   Co.,   124  York   St..   Toronto. 

INDELIBLE     INK. 

1'ayson's    Indelible    Ink. 

LEAD    AND     COPYING     PENCILS. 

.1    hann    Faber  Co.,   Nuremburg,   Germany. 
"Blaisdell"    Paper    Pencil. 
IVArey    D.   Bogue,   Montreal. 

LEATHER  AND  FANCY  GOODS. 

Warwick  Bros.  &  Rutter,  Toronto. 
Brown    Bros.,    Ltd.,    Toronto. 
The   Fancy   Goods   Company   of   Canada,    Ltd., 
Toronto. 

LOOSE       LEAP       BOOKS,       BINDERS       AND 
HOLDERS. 

Smith,    Davids.m    &    Wright,    Ltd..    Vancouver. 
National   Blank   Book    Co.,    Ilolyoke.    Mass. 
Warwick  Bros.   &    Rutter.   Toronto. 
W.   .1.    Gage   &    Co..    Toronto. 
Buntin,   Gillies  iV    Co.,   Hamilton. 

MUCILAGE    AND    GUMS. 

(lias.    M.    Higgins   &    Co.,   Brooklyn,    N.Y. 
The   Carter's   Ink   Co.,   Montreal. 

PAPER    FASTENERS. 

West  Mfg.  Co.,  Philadelphia,  Canadian  Repre- 
sentatives, A.  R.  MacDougall  &  Co..  Tor- 
onto. 

The  o.    K.   Mfg.   Co..   Syracuse,    N.Y. 

PAPER    MANUFACTURERS. 
The   Holland   Paper  Co.,   Montreal. 
The    Northern    Mills   Co.,    Montreal. 

PAPETERIES    AND    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Ave.,  Manufacturing  Stationers, 
Toronto. 

W.  J.  Gage  &  Co..  Ltd.,  Manufacturing  Sta- 
tioners.   Toronto. 

The   Copp.    Clark    Co.,    Toronto. 

The  E.   H.   Harcourt   Co.,   Toronto. 

PLAYING    CARDS. 

Goodall's   English  Playing  Cards.  A.  o.  Hnrst, 

Scott  St.,  Toronto. 
Consolidated     Littu  graphing     and     Mfg.     Co.. 

Ltd.,    Montreal. 

PRIVATE    CHRISTMAS    GREETING    CARDS. 

Lonsdale    &    Bartholomew,    Montreal. 

RUBBER    FINGER   PADS. 

Marsh  Rubber  Finger  Pad  Co..  171  Mutual 
Street.    Toronto. 


For  $25.00  a  Year 
Your  Advertisement 


Inserted  in   One   of 
These  Spaces  Will 


Go  to  85  Per  Gent, 
of   the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers   of 


Canada 


BOOKSELLER     AND     STATIONER 


47 


BUYERS'  GUIDE 


For  $25.00  a  Year 
Your    Advertisement 


Inserted  in   One    of 
These  Spaces  Will 


Go  to  85  Per  Cent, 
of  the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers  of 


Canada 


SCHOOL,   SCRIBBLERS. 

Harcourt  &    Co.,   Toronto. 
Warwick   Bros.   &    Rutter,   Toronto. 
(J.-ige   &    Co.,   Toronto. 
Buntin,    (Jillies    &    Co..    Hamilton. 

SEALING    WAX 

James  MacNeill  &  Son,  Glasgow,  A.  It.  Mac- 
Dougall  &  Co.,  Toronto,  Canadian  Repre- 
sentatives. 

SHEET    MUSIC 

Anglo-Canadian  Music  Pub.  Assn..  144  Vic- 
toria   St.,   Toronto. 

STATIONERS'    SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  &  Co.,  Wholesale  Stationers, 
Toronto. 

W.  .1.  Gage  &  Co.,  Wholesale  Stationers, 
Toronto. 

Warwick  Bros.  &  Rutter,  Wholesale  Station- 
ers. Toronto. 

STATIONERS'   TINWARE. 

M.    Kainenstein,   3!(4   Hudson    St.,    New   York. 
STEEL    WRITING    PENS. 

John    Heath,     8    St.     Bride     St.,    B.C.,    London, 

Eng. 
Hinks,    Wells   &    Co.,    Birmingham,    Eng. 
Speneerian   Pen  Co.,   New  .York. 
Macniven    &    Cameron,      Edinburgh,     Scotland, 

A.     R.    MacDougall    iV-    Co.,    Toronto,    Can., 

Representatives. 

TALLY   CARDS,   DANCE   PROGRAMMES, 
ETC. 

The  ('has.  H.  Elliott  Co.,  North  Philadelphia, 
Pa.,  David  Forrest,  558  Bathurst  St., 
Toronto,   Canadian    Representative. 

TOYS. 

The    Fancy   Goods   Co.,   of   Canada,   Toronto. 
Warwick  Bros.  &   Rutter,  Toronto. 

TOY    MARBLES. 

The  F.  M.  Christensen  &  Son  Co.,  Akron, 
Ohio. 

WALL   PAPERS. 

Staunton's,   Ltd.,   Toronto. 

WRITING    INKS. 

Thaddeus    Davids   Co.,    Xew     York.     Canadian 

Agents,    Brown    Bros.,    Ltd.,    Toronto. 
The   Carter's    Ink   Co.,    Montreal, 
('has.    M.    Higgins    A-    Co..    Brooklyn.    N.Y. 

BOOK   PUBLISHERS. 

(Canadian). 

McLeod   &    Allen,    Toronto. 
The   Copp,    Clark   Co.,  Toronto. 
Cassell  &  Co.,  Toronto. 
.McClelland    &    Goodchild,    Toronto. 
William    Briggs,    Toronto. 
Henry    Frowde,    Toronto. 
Westminster    Co.,    Toronto. 
Musson   Book  Co.,  Toronto. 
Macmillan    Co.,    of   Canada,   Toronto. 

(British). 
Religious   Tract   Society.   London.    Eng. 

(United    States). 
Hurst   &    Co.,    New    York. 
Little,    Brown    &    Co.,   Boston. 
A.  C.   MeClurg  &   Co.,   Chicago. 
T.  Y.   Crowell  &   Co.,   New   York. 
G.   &    C.   Merriam   Co..    Springfield,    Mass. 

STANDARD    COMMERCIAL   PUBLICATIONS. 

Morton,   Phillips  &   Co..   Montreal. 

OUT-OF-PRINT    BOOKS. 

Baker's  Bookshop,  John  Bright  St..  Birming- 
ham,  Eng. 

MAGAZINE   PUBLISHERS. 

The  English    Review,   11  Henrietta   St.,   Covent 

Garden,    London,   Eng. 
MacLean's       Magazine,     143     University     Ave., 

Toronto. 
Scribner's   Magazine,   New   York. 


Standard 
Commercial  Works 

CANADIAN     CUSTOMS     TARIFF 
HAND  BOOK. 

Enlarged    and    revised    to    date. 

Price,  $1.00 

MATTE'S  INTEREST  TABLES 

;it  4  to  10  per  cent Price,  $3  00 

MATTE'S  INTEREST  TABLES 
;it  3  per  cent  Price,  $3.00 

HUGHES'   INTEREST  TABLES 

and  book  of  days  combined  at  3  to 
8    per   cent Price,    $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 

HUGHES'  INTEREST  TABLES 

at  C  and  7  per  cent.,  on  folded  card 
Price,  $1.00 

HUGHES'    SAVINGS    BANK    IN- 
TEREST TABLES. 

at    24,    3    or   3|    per   cent.,   each    on 
separate    card    Price,    $1.00 

BUCHAN'S         STERLING        EX- 
CHANGE TABLES. 

Price,  $4.00 

BUCHAN'S   STERLING  EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,   $4  00 

BUCHAN'S  PAR  OF  EXCHANGE 

(Canadian) 
Mounted  on  card   Price,  35c. 

IMPORT  COSTS. 

A  new  Advance  Table  .  .Price,  $1.50 

THE  IMPORTER'S  GUIDE. 
Advance  Tables   Price,  75c. 

4  complete  catalogue  of  all  the  above  public  itio  n 
sent  free  upon  application. 

Morton,  Phillips  &  Co. 

PUBLISHERS 

1  15  and  117  Notre  Dame  St.  West.  MONTREAL 


N.B.-The  BROWN  BROS.,  Ltd.,  Toronto,  carry 
a  full  line  of  our   publications. 


HOTEL    DIRECTORY 


THE    GRAND    UNION 


The  most  popular  hotel  in 
OTTAWA,    ONT. 


JAMES  K.  PAISLEY, 


Proprietor 


HALIFAX   HOTEL 

HALIFAX,   N.S. 


48 


BOOKSELLER     AND     STATIONER 


The  Gateway  to  Paper  Art 


Jei1414D011 

Crepe   Papers 


The 

Dealer 

who  depends  on 

Dennison   Papers 

as  a  staple  in  his  store 

Is  Always  Successful. 

New  uses  for  Crepe  Paper 

are  being  taught  continuously 

through  the  pages  of  the  leading 

magazines,   and  the  increasing 

demand  for  these  goods  is  the  result 

throughout   the   whole  country. 

The  dealer  who  is  equipped 

with  a  complete  line  is  the  one 

who    will    get    the    business. 

Are  you  that  Dealer  in  your  town? 

We  will  be  glad  to  add  your  name  to  our  mailing  list  for 

"The  Bulletin  of  Crepe  Paper  News" 

Published   every   other   month. 


BOSTON 


TH^w\o™RS  PHILADELPHIA 

CHICAGO  MW   ^ORh         ST     LOUIS 


;£>«-i"i>ii»©iv> 

Decorated  Crepe  Paper 


»t  »vr«t«>P" 


»i  »<a«»i 


vM<Hlf  <.t<  t<tti»(<\    *£>*-»• 


BOOKSELLER    AND    STATIONER 


Christmas  Proposition 

For  the  Dealer  who  would  reap  the  material 
benefit  promised  to  all  who  handle  goods  of 


This  year,  as  usual,  we  shall  advertise  extensively  in  the  leading  home 
magazines.  Over  two  hundred  thousand  copies  of  our  attractively 
i.lusirated  Chr  slmas  Book  will  be  sent  to  consumers  all  over  the  country. 

"  A\  your  Dealer"  is  always  our  reminder 
Why  not  obta !.i  your  share  of  this  profitable  trade  ?       Order  your 
slock  of  Dennison  Christmas  Gift  Dressings  row,  while   the 
lir.e  is   unbroken.      The  experience  of  thousands  cf  dealers, 
year  after  year,  proves  it  a  safe  investment. 

^ewiixw  eMtum^Khiiin^  do. 


THE    TA<!     MAKERS 


STORES  AT 


NEW  YORK 
15  John  St.        1 5  West  27th  St. 

BOSTON 
26  Franklin  Street 


BOOKSELLER     AND     STATIONER 


» 


CORONATION  SOUVENIRS 


Congress  Playing  Cards,  Z 


o.  22— KING  GEORGE 
23— QUEEN    MARY 


These  ca.ds  make   ideal    souvenirs.       They  are    beautifully  primed    in  gold    and    colors   w.th   gold 
edges,  each  pack  in  a  handsome  telescope  case.     Order  early,  as  the  supply  is  limited. 

Price  $4.00  per  dozen.     Special  prices  in  quantity. 

Also   Coronation    Flag*   on   sticks  and    on   strings;    Red,  White   and    Blue    Crepe    Paper,    Patriotic 

Streamers,  etc. 


Examination  Books 
and  Foolscap 

SAMPLES  AND   PRICES  ON  REQUEST 

Buntin,  Gillies  G&  Co.,  Limited, 


HAMILTON  and 
MONTREAL 


t/ULQ 

OILP^ 


HOW  DO  YOU  VALUE  THIS 
NEW  FORM  OF  ASSISTANCE? 

WE  HAVE  ALWAYS  MAINTAINED 
STRICT  CO-OPERATION  WITH  THE  TRADE. 
NOW  WE  WANT  TO  HELP  YOU  EVEN  MORE. 

YOU  GET  ENQUIRIES  FOR  RIBBONS  AND 
CARBONS  FROM  THE  LARGE  CONSUMER 
FOR  GRADES  YOU  MAY  NOT  HANDLE. 
SEND  THESE  TO  US,  AND,  IF  ANY  CHANCE, 
WILL  PUT  YOU  IN  THE  WAY  OF  GETTING 
THIS  BUSINESS.    LET  US  HEAR  FROM  YOU. 

Mittag  &  Volgeiy  Inc. 


Manufacturers  for  the  Trade  Only 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U=S.A. 

BRANCHES  * 

NEWYORK,  N.Y.,  261  Broadway  CHICAGO,  ILL.,  200  Monroe  Street 

LONDON,  7  and  8  Dyers  Ruilding,  Holborn,  E.C 
AGENCIES  in   every   part  of  the  world— in  every  city  of  prominence. 


VOL.  XXVII.  No.  6. 


PRICE,  $1.00  PER  YEAR 


AND 


Of  f  ICE  EQUIPMENT  JOURNAL 

Official  Organ  of  the  Canadian  Book,  Stationery  and  Publishing  Trades  Association 

and  for  Twenty-Five  Years  the  Recognized  Organ  of  the  Book,  Stationery  and  Fancy  Goods  Trades  of  Canada. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.    TORONTO,  143-149  University  Ave.      .  WINNIPEG,  34  Royal  Bank  Bide.      LONDON,  ENG.  88  Fleet  St.,  E.C. 


PUBLICATION     OFFICE:     TORONTO,     JUNE-JULY,     1911 


MADE  IN  CANADA 

Earnsclixxe 
Linen  Bond 


No  paper  ever  placed  on  the  market 
has  become  so  popular  as 

Earnsclirre  Linen  J3ona 

owing  to  its  superior  quality  ana  imish 

Ask  your   supply   house   to   use   this   brand   ana 
take   no   other   which   is   recommended   as   being 
"  Just    as   Good 

MADE  IN  WHITE  AND  AZURE 

ENVELOPES  TO  MATCH 
SAMPLE  BOOK  FURNISHED  ON  REQUEST 


The  Rolland  Paper  Co. 

Limited 

HIGH  GRADE  PAPER  MAKERS 

General  Offices:   53  St.   Sulpice   St.,  MONTREAL 
Mills  at  ST.  JEROME.  P.Q. 


DEPENDABLE 


FOUNTAIN   PENS 


When  you  sell  a  dozen  steel  pens 
you  cannot  afford  to  give  a  shor 
count.  It  is  a  more  expensive  policy 
to  sell  poor  quality  fountain  pens 
bearing  your  name — for  disap- 
pointed customers  are  costly.  Butyou 
can,  with  absolute  confidence,  sell 

I  SANFORD 

AND 

BENNETT 

FOUNTAIN      PENS 

No  better  pens  are  made.  We 
manufacture  every  part  and  guar- 
antee every  pen  to  give  perfect 
service  and  satisfaction. 
You  can  get  Sanford  &  Bennett 
Pens  in  all  sizes  and  styles.  They 
possess  many  valuable  improve- 
ments not  found  in  others.  The 
higher  you  value  your  reputation, 
the  more  particular  you  should  be 
that  your  imprint  pens  come  from  us. 
We  are  the  largest  manufacturers  of 
high-grade  imprint  pens  in  the 
world.  Special  attention  given  to 
orders  for  special  styles  and  designs. 

WRITE   TO- DAY 

You  wiil  find  our  prices  surpris- 
ingly low,  quality  considered. 

Sanford  &  Bennett  Go. 

51-53  MAIDEN  LANE,    •    NEW  YORK. 


i'.  <  k  )  k  s  i;  l  i>  i:  i;     and    s  t  a  Tin  N  E  u 


ENVELOPES 


Do  you  sell  Envelopes? 

Do  you  sell  lots  of  them  ? 

Are  you  sure  you  are  buying  to  the  best 
advantage  ? 

Unless  you  have  our  quotations,  you  are 
not  sure. 

WE  MAKE 

all  styles  and  qualities,  and  undoubtedly 
you  are  familiar  with  our 

BANK  OF  ENGLAND 

quality,  which  is  only  one  of  a  successful 
series  of  Commercial  Envelopes. 

OUR      PRICES      ARE      RIGHT 
Let  us  send  you  samples  and  quotations 

Warwick  Bros.  &  Rutter,  Limited 

Envelope     Makers 
TORONTO 


m 


BOOKSELLER     AND     STATIONER 


GEORGE  II. 

1727-1760 


GEORGE  III. 
1760-1820 


GEORGE  IV. 
1820-1830 


WILLIAM  IV. 
1830-1837 


VICTORIA 
1837- 1901 


EDWARD  VII. 
1901-1910 


&n  Ancient  intmstrp 

During  these 

SEVEN    REIGNS 

WATERSTON'S 

SEALING  WAX 

has  sealed  the  letters  of 
Britain's  Loyal  Subjects 

Each  Stick  bears  on  end  the 
TRADE 

"BEE"       )mS     BRAND 

MARK 


( 


Registered   in   Europe,   North   and   South\ 
America,     British    Colonies,     and    Japan/ 


George  Waterston  &  Sons 

LONDON  AND    EDINBURGH 

(Established    1752) 


HIS   MOST    GRACIOUS    MAJESTY 
:        :       KING  GEORGE  V.       :        : 


BOOKSELLER     AND    STATIONER 


We   are   showing   the   FINEST   and 
BEST  LINES  in 

FINE  LEATHER  GOODS 


LADIES'  BAGS 


New  Designs,  New   Leather,  Velvet, 

Suede  Leather,  Fancy  Frames, 

Latest  Styles. 

FULL,  COMPLETE  ASSORTMENT 


Memorandum  Books 

LOOSE   LEAF   PRIOE   BOOKS 

BROWN  BROS.,  Limited, 

Manufacturers  of  Leather  Goods  and  Stationery 

51-53  Wellington  Street  West, 
TORONTO 


There's  satisfaction  in  handling  a  line  of  goods  that 
has  been  tested  and  has  "made  good." 

DAVIDS' 

CELEBRATED  INKS 

will  meet  all  your  requirement.  Keep  a  liberal  stock 
of  OUR  Writing,  Copying,  Marking,  Show  Card  and 
Indelible  Inks.  We  also  make  Mucilage,  Paste, 
Sealing  Wax  and   Letterine. 

MADE  BY 

THADDEUS  DAVIDS  COMPANY 

NEW  YORK 


Established  1825 


Brown 
Bros.  Ltd. 


Canadian 

Agents, 

TORONTO 


CASH  BOXES 


AND 


Stationers'     Tin    Ware 

OF    UNEXCELLED    WORKMANSHIP 

H.  KdHENSTEIN, 

394  HUDSON  STREET 

ESTABLISHED  1893  NEW  YORK 

CATALOGUE    UPON    REQUEST 


BOOKSELLER  AND  STATIONER 


INITIAL  STATIONERY 

We    manufacture   a   very   salable    series   of 
Initial  Stationery  to  retail  at  a  popular  price. 


Anglice  Papeterie,  con- 
taining 24  sheets  of  white 
unruled  fabric  finish 
paper,  with  initial  letter 
on  each  sheet  embossed 
in  blue,  and  24  Diamond 
Ducal  Envelopes  to 
match. 


17 


WmM 


Anglice  Tablet,  Ducal 
Note  Folded  Sheet,  white 
unruled  fabric  finish 
paper,  each  sheet  em- 
bossed in  blue  with  initial 
letter. 


W.  J.  GAGE  &  CO.,  Limited 

Manufacturing  Stationers 
TORONTO 


Pap  r  Mills  at  St.  Catharines 


B  0  0  K  S  E  L  L  K R     AND     STATIONER 


"Sports"  Playing  Cards 


The  Best    ^ 
Value 
in  (he 
Market 


Leaders   in 


a  second 

tirade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards -Made 

in  Canada— Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to   The   Union    Card    and   Paper  Company,  Montreal 


National  B 


LANK 
OOKS 


TRADE 


MARK 


It  is  now  possible  to  secure  from  regular 
stock  blank  books  with  every  imaginable  com- 
bination of  rulings.  These  books  are  sub- 
stantially bound  in  American  Russia  backs 
and    corners,    with    black    cloth    sides. 

There  are  few  offices  where  some  of  these 
columnar  books  would  not  be  a  regular  addi- 
tion, if  the  office  men  were  only  familiar  with 
the  extent  and  variety  of  the  rulings.  Some 
stationers  find  it  quite  profitable  to  have  a 
man  visit  the  various  large  concerns  in  their 
locality  and  show  a  line  of  the  National 
Columnar   books. 

We  shall  be  glad  to  furnish  any  cuts  or 
sample  pages  of  rulings  to  help  along  the 
good  work. 

If  you  are  not  carrying  these  books  in 
stock,  send  us  an  order  for  a  sample  assort- 
ment  of  the   various   sizes   and   rulings. 


National  Blank  Book  Co. 


HOLYOKE 


MASSACHUSETTS 


"  PHOTO-STICKPHAST  " 

PASTE 


Specially  adapted  for  Photographic  and  all  delicate  Mounting.     Will  not  turn  sour,  mould  or  go  bad 


THE  BEST   AND  CHEAPEST 
PHOTO-MOUNTANT 


Chemically  PURE  and  non-acid. 
Absolutely  SMOOTH  and  free  from 
lumps. 

Guaranteed    not    to    COCKLE    the 
print. 


T*A6p 


PRICE 

SMALL  SIZE,  4  oz.,  $1.50  per  Doz. 
LARGE       "     12  oz.,     3.60 

The  12  oz.  size  is  fitted  with  a  new- 
double   lid  which  contains  a  really 
useful  flat  mounting  brush. 


<K»B«. 


4«» 


THE  HALL-MARK  OF  VALUE 


-THIS  IS  THE  PASTE  TO  STOCK - 


ORDER  SUPPLY  FROM 


The   Copp,   Clark   Company,  Limited 


TORONTO 


BOOKSELLER  AND  STATIONER 


Swfc   STRONG    CHRISTMAS    LINES 

AND  PAPER  GOODS  FOR  ALL  OCCASIONS 

Xmas    Folding  Boxes,   Xmas     Wrapping      Paper   and   Fancy 
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quality    napkins   on  the  market.  » 

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Papers,  Paper  Towels,  Milk  Bottle  Caps.  Samples  of 
Holly  Box  Covering  and  Wrapping  Papers  and  Christmas 
Folding   Boxes,   now  ready. 


The  Turtle  Press  Company, 


Appleton,  Wis. 


THE   M.J.O'MALLHY    G(). 

STENCIL  I30AHI1S,  OIL  HOARDS 

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Also  WRAPPINGS  for  all  purposes:— 

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SMITH,    DAVIDSON    <&    WRIGHT,    LIMITED 


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VANCOUVER,  B.C. 


Wrenn's  'Record'  Blotting       ~^5Bt   I    'Mosaic'  &  'Basket  Weave' 
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BOOKSELLEK     AND     STATIONER 


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utefift&nti 


was  invented  79  years  ago 
and  to-day—with  numberless 
improvements—the  result  of 
experience— is  by  far  the  most 
fluid  and  reliable  ink  in  the 
world. 

It  is  stocked  by  the  following  Wholesale 
Stationers — 

McFarlane,  Son  &  Hodgson,  Limited,  Montreal. 

Brown  Bros.,  Limited,  Toronto. 

Buntin,  Gillies  &  Co.,  Limited,  Hamilton. 

Clark  Bros.  &  Co.,  Limited,  Winnipeg. 

Smith,  Davidson  &  Wright,  Limited,  Vancouver. 


H.  C.    STEPHENS,    Alder.gate    Street, 
London,    Fng. 

Prices,   etc  ,    on    application    to 

W.G.M.  SHEPHERD, 

Coristine  Bldg. 
MONTREAL,  -  QUE 

Sole  Agents  for  Canada. 


WK»»H 


BEEHSE3 


BLUE    BLACK 


KBITINGJXUIB 


3 
1 

i,     narno  of   the  Inventor  *•  Sr> 
rite**  Ue*r  Blue  colour :. 
I      it  >■  tmooth  unil  uleuant  to  writ*  «nk-  •"" 
pmrcw  iU  fluidity  in  a  remarkable  manner  under  expop-' 

.HENRY  STEPHENS.  AloVrsKat*  Street.  T,m.- 

—  Ki,,!H'fj.i.i»Lii.r:iiv,!«'V 


poo&seller  anb  Stationer 


anil  Office  equipment  Journal 


A  monthly  newspaper  devoted  to  the  interests 
of    the    Bookselling-  ]and    Stationery   Trades 


Subscription:    One  Dollar  a  Year 
Single  copies     :        :     Ten  Cents 


Vol.  XXVII 


iTORONTO,  CANADA,  JUNE-JULY,   1911 


No.  6 


Editorial  Comment 

Booksellers'  and  stationers  should  make  the  most  of 
their  window  and  interior  displays.  Don't  hide  a  good 
store  behind  a  poor  window. 


Along  with  the  window  trims,  make  good  counter  dis- 
plays. Goods  should  be  set  out  and  ticketed  that  they 
will  induce  purchases.  When  goods  are  on  the  shelves 
or  under  the  counter  where  they  cannot  be  examined  or 
seen  people  will  only  buy  what  they  come  for. 

*  *       * 

Did  you  ever  think  of  the  possibilities  of  the  tele- 
phone as  a  maker  of  customers'?  Many  a  customer  is 
won,  or  lost,  by  the  replies  given  over  the  little  instru- 
ment, which  has  provided  the  short  cut  to  the  transaction 
of  business  in  so  many  ways.  A  short,  grumpy  reply 
over  the  phone  antagonizes.  A  pleasant,  courteous 
response  makes  instant  friends. 

*  *       * 

The  adding  of  new  departments  to  a  stationer's  busf- 
ness  shows  that  the  merchant  is  alive  to  his  opportunities. 
The  Boston  stationer  who  put  in  a  candy  counter,  as 
mentioned  last  month,  although  he  broke  all  rules  and 
precedents  of  the  trade,  has,  we  are  informed,  not  only 
brought  about  new  business,  but  has  increased  the  sales 
of  his  stationery  lines  because  of  the  greater  number  of 
people   visiting   his   store. 

*  *       * 

Mauy  visitors  to  Toronto  intending  to  call  upon  Book- 
seller and  Stationer,  take  the  most  convenient  method  of 
getting  our  exact  address,  the  Telephone  Directory. 
Through  an  oversight  on  the  part  of  the  Telephone  Com- 
pany, the  latest  directory  gives  the  wrong  number — 111 
University  Street.  The  street  was  recently  re-numbered, 
and  the  entrance  to  our  office  is  now  143  University  Ave., 
just  the  centre  of  the  next  block  north  of  the  number 
given  in  the  Telephone  Directory. 

*  *       * 

With  this  issue  of  Bookseller  and  Stationer  we  are 
altering  the  date  of  publication,  bringing  out  the  paper 
towards  the  end  of  the  month  rather  than  about  the 
15th,  as  in  t he  past,  and  changing  the  name  of  the  issue 
to  the  following  month.  This  does  not  mean  that  we  are 
dropping  an  issue,  but  it  means  that  the  current  number 
which  ordinarily  would  be  published  on  the  15th  is  issued 
on  the  25th,  and  instead  of  dating  it  June  it  will  be  dated 
Ju'y.  All  subscriptions  and  advertising  contracts,  of 
course,  will  be  advanced  a  month. 


There  are  better  opportunities  to-day  in  the  retail 
business  than  ever  before.  Canada  is  a  growing  country 
and  new  districts  are  opening  up  continually.  Mere 
settlements  are  developing  into  towns,  and  towns  are 
growing  into  cities  with  a  rapidity  which  would  hardly 
be  credited  by  the  people  of  the  staid  and  steady  old 
world.  Mercantile  trade  grows  with  the  country  and, 
in  consequence,  the  development  of  the  various  trades  in 
Canada  is  indeed  remarkable.  This  growth  should  not 
be  lost   to  the  energetic  stationer. 

*  *       * 

Nothing  more  has  been  added  to  the  agitation  for  a 
commission  to  pass  upon  doubtful  books.  It  is  quite 
probable,  however,  that  the  commission  idea  will  be 
brought  about,  as  it  is  generally  conceded  that  this  plan 
meets  with  favor  on  all  sides.  In  the  meantime,  the  cus- 
toms authorities  at  Ottawa  are  to  furnish  Bookseller  and 
Stationer  with  lists  of  books  prohibited  entry  into  Can- 
ada as  they  are  passed  upon,  and  these  lists  will  be  pub- 
lished in  our  columns  from  time  to  time.  This  month 
there  is  a  short  list  of  titles  of  prohibited  hooks  pub- 
lished in  our  news  columns. 

*-         *         at 

Are  you  in  love  with  your  job?  Can  you  call  that  job 
a  game,  in  the  better  sense  of  the  word?  It  is  instinctive 
in  man  to  play  a  game.  And  of  all  the  games  of  the 
work-a-day  world  there  surely  is  one  within  our  reach 
which  we  can  enjoy.  We  should  lose  no  time  before  get- 
ting into  that  game,  no  matter  how  humbly  we  must 
begin.  We  should  express  through  it  our  highest  and 
best  instinct,  and  we  should  think  of  it  as  a  grand,  un- 
ending game,  and  should  be  devoted  to  it  because  it  must 
have  a  big  share  of  our  lives';  call  it  a  game  because  it 
should  appeal  to  us  as  being  far  more  than  drudgery. 

*  *       # 

There  is  now  on  the  market  a  paper  towel,  and  for  it 
many  advantages  are  claimed.  The  paper  towel  is  mad" 
of  a  rough,  soft  absorbent  crepe  tissue  made  up  in  long 
strips  which  are  rolled.  For  use,  paper  towels  are  carried 
on  a  roller  fixture.  The  long  rolled  strip  is  cross  perfor- 
ated at  regular  intervals,  giving  each  roll  150  sections 
or  towels,  each  about  a  foot  in  width  by  a  foot  and  a 
half  long.  When  you  want  a  towel  you  simply  tear  one 
off.  A  paper  towel  can,  of  course,  be  used  but  once,  but 
it  is  not  expensive.  It  is  designed  to  provide  a  sanitary 
towel  for  hotels  and  clubs,  for  schools  and  various  institu- 
tions, for  railroad  stations,  public  buildings,  stores  and 
factories,  and  for  domestic  use — a  clean  towel  for  every 
one  at  every  wash.  These  and  similar  goods,  should  be 
handled  by  stationers.  The  public  schools  across  the 
border  are  adopting  these  towels  and  something  should  be 
done  here.  The  stationers  "of  Canada  ought  to  be  ready 
to  supply  these  towels  when  the  time  arrives. 


8 


BOOKSELLER     AND     STATIONER 


New  Copyright  Act  Likely  to  Pass. 

It  seems  pretty  well  certain  that  the  new  Canadian 
Copyright  Act,  as  it  at  present  "stands,  will  pass  and  be- 
come law  at  the  next  session  of  Parliament.  British 
authors  and  publishers  are  beginning  to  look  more  kindly 
on  the  bill,  though  the  former  would  rather  have  the  old 
conditions  subsist  ;  but  the  United  States  publishers  will 
he  hard  lilt  by  the  "manufacturing-"  clause,  if  the 
meaning  of  that  clause  demands  the  type-setting  as  Avell 
as  the  press  work  being  done  in  Canada.  There  has  been 
no  definite  pronouncement  as  yet  on  that  point.  Opin- 
ion is  divided  as  to  whether  the  new  Act  is  intended  to 
bring  about  reciprocal  copyright  within  the  Empire;  to 
aid  the  Canadian  printer;  or  to  be  a  club  to  try  and  force 
the  Tinted  States  into  less  stringent  copyright  conditions. 

The  latest  criticism  of  the  Act  comes  from  Paris, 
Prance,  where  Sir  Lomer  Gouin,  Premier  of  Quebec  pre- 
siding at  the  banquet  of  the  Millenaire  Normand,  a  few 
days  ago,  stated  that  Sir  Wilfrid  Laurier  would  recen  e  a 
French  delegation  who  are  anxious  to  draw  his  attention 
to  the  fact  that  the  Canadian  copyright  bill  is  far  less 
favorable  to  the  rights  of  foreign  authors  than  the  Berne 
Convention  at  present  operative.  The  delegates  would 
like  to  see  Sir  Wilfrid  and  Hon.  Sidney  Fisher  in  Paris, 
but  if  they  are  returning  home  without  visiting  France 
the  delegates  will  journey  to  London. 


Encourage  Buying  at  Home. 

The  fact  that  mail-order  houses  are  holding  their  own 
in  the  contest  for  trade  in  the  West  should  give  loca> 
merchants  cause  for  study  and  investigation.  There  arc 
many  considerations  which  induce  people  who  are  sens- 
ible and  enterprising  in  other  respects  to  send  their 
money  to  large  cities  for  the  purchase  of  supplies.  These 
people  do  not  see  that  they  are  inflicting  any  damage  or 
the  community,  and  indirectly  on  themselves,  but  they 
may  learn  it  eventually. 

A  duty  devolves  upon  the  retail  merchant  in  this 
connection.  He  should  interest  himself  in  the  welfare  of 
the  people  whom  he  hopes  to  serve  in  a  business  way 
and  make  an  effort  to  understand  their  wants.  He  can 
earn  their  confidence  if  he  goes  about  the  task  in  a  right 
way,  and  after  that  his  path  is  easy. 

It  was  a  smart  Yankee  who  declared  that  the  public 
loved  to  be  humbugged,  and  there  was  a  good  deal  oi 
truth  in  his  declaration.  The  public  seems  to  enjoy 
being  deceived  by  alleged  "bargains"  and  "snaps"  from 
mail  order  concerns.  It  should  be  part  of  the  occupation 
of  the  local  merchant  to  encourage  buying  at  home 
Gradually  the  folly  of  sending  money  away  to  purchase 
goods  that  may  be  obtained  as  easily  and  as  reasonably 
in  the  home-town  will  impress  itself  upon  the  minds  oi 
all  the  people,  including  the  farmers. 


Other  Side  of  School  Book  Question. 

One  of  the  issues  in  the  provincial  elections  in  Nova 
Scotia  was  the  cost  of  school  books.  There,  as  in  Ontario 
and  New  Brunswick,  the  Government  intends  handling  the 
whole  matter  of  printing,  distribution,  etc.  But  in  New 
Brunswick  where  it  was  expected  with  the  government 
assisting  the  worries  of  the  school  book  question  would 
be  settled,  it  seems  such  is  not  the  case,  as  will  be  seen 
by  the  following  correspondence: — 

"There  seems  to  be  a  great  deal  of  complaint  in  ref- 
erence to  the  inability  of  the  people  of  Sackville  town 
and  parish  to  obtain  first  primers  for  use  in  the  schools. 


The  demand  for  these  books  seem  to  be  great  while  the 
supply  is  very  limited.  L.  C.  Carey,  the  Sackville  vend- 
or, states  that  he  sent  in  an  order  about  the  first  of  the 
year  for  a  supply  of  these  primers,  but  none  had  been 
sent,  the  excuse  being  that  the  government  book  depart- 
ment had  none  in  stock.  About  four  weeks  ago  Mr. 
Carey  again  sent  in  an  order  for  first  primers.  Fifty 
were  asked  for,  but  only  twelve  were  sent.  In  the  mean- 
time people  had  come  from  all  over  the  parish  looking 
for  these  books,  and  there  has  been  a  great  deal  of  dis- 
satisfaction over  the  matter.  What  is  still  worse  there 
seems  to  be  no  solution  of  the  difficulty  in  sight.  The 
school  book  department  have  not  stated  when  they  ex- 
pect to  be  able  to  make  delivery  of  these  much  wanted 
books,  and  teachers  in  the  town  and  parish  are  thereby 
put  to  great  inconvenience  and  annoyance.  It  is  time 
the  Hazen  book  department  appointed  another  inspector 
to  find  out  what  the  trouble  is." 

The  government  had  better  stick  to  legislation  and 
allow  the  book  trade  and  business  concerns  to  look  after 
the  commercial  interests  of  the  country.  They  know 
how. 


Selling  Quality  Goods. 

Good  quality  articles  can  be  sold  more  easily  than  the 
cheaper  variety — in  the  long  run.  The  customer  who  buys 
the  quality  article  will  be  satisfied  and  come  back  again 
for  more;  but  the  other  man  may  not. 

This  statement  points  conclusively  to  the  fact  that 
retail  dealers  are  alive  to  the  selling  possibilities  of 
goods  which  are  up  to  the  mark.  It  may  have  been  that 
at  one  time  people  were  willing  to  buy  articles  Avhich  had 
cheapness  as  their  chief  recommendation.  Undoubtedly 
a  great  many  are  still  so  shortsighted  that  they  put  cheap- 
ness before  quality,  but  the  majority  of  people,  the  very 
large  majority,  will  pay  more  at  time  of  purchase  to  in- 
sure greater  satisfaction  and  length  of  service.  People 
realize  that  the  "recollection  of  quality  remains  long 
after  the  price  is  forgotten." 


Some  Things  That  Business  Men  Should  Know. 

There  are  four  things  a  stationer  must  know  if  he 
would  gather  the  most  from  his  business.  They  are:  the 
stock  he  has  on  hand;  the  amount  of  money  he  owes; 
the  amount  of  money  that  is  owing  to  him,  and,  the 
absolute  knowledge  that  no  goods  leave  his  establishment 
without  the  cash,  of  a  proper  record  having  been  made  of 
them.     The  last  is  first. 

It  always  is  good  to  know  how  the  stock  is  going  out, 
but  it  is  better  to  know  what  is  coming  because  of  its 
going.  It  is  good  to  know  how  much  money  one  owes 
that  the  financial  craft  may  not  founder.  But  that  last 
essential,  "nothing  to  go  out  without  something  staying 
in,"  is  about  the  best  of  the  lot  from  a  business  point  of 
view. 

It  is  a  great  source  of  worry  to  a  merchant — that  keep- 
ing track  in  the  books  of  his  outgoing  goods.  And  then 
too,  it  is  so  easy  to  say:  "Oh,  I'll  enter  it  up  when  I'm 
not  busy."  But  the  trouble  is,  he  don't  enter  it  up,  he 
forgets. 

It  seems  a  little  thing,  that  missing  of  an  item  or  two 
in  charging,  but  if  some  one  could  total  up  the  losses  that 
merchants  in  Canada  have  sustained  from  this  cause  alone 
during  the  past  year  the  result  would  surely  be  astound- 
ing. Don't  bank  too  much  on  memory;  put  down  your 
figures  when  they're  fresh  in-  your  mind  if  you  would 
protect  yourself. 


Importance    of  Window  Display   to    Effect  Sale    of    Stock 

Windows  of  Valuable  Assistance  to  Give  Correct  Impression — Another  Form  of  Advertising — 
Displays  that  Pull — Simplicity  and  Neatness  in  Arrangement — Make  Novel  Showing — Suggestion 
Helps  Sales. 


Without  a  doubt,  the  most  valuable  assistance  thai  can 
be  given  to  a  dealer  is  that  of  attractive  window  displays; 
for  stationery  which  possesses  merits  which  obtain  largely 
in  its  distinctive  styles,  tints,  forms  and  finishes,  must  be 
displayed  in  order  that  the  prospective  consumer  may 
have  a  true  and  correct,  impression  of  what  it  is.  There- 
fore, aside  from  their  value  as  attractions,  window  dis- 
plays can  be  made  to  sell  goods — to  actually  speak  vol- 
umes of  salesmanship  phrases,  even  after  having  attracted 
an  audience  to  its  discourse. 

Window  displays  being  simply  one  form  of  advertising, 
have  as  their   prime   object,    the   sale  of  goods,    and   there- 


please  oftener  than  an  elaborate  and  tasteless  display  of 
a  huge  amount  of  stock,  and  the  window  picture  will  re- 
main longer  in  the  recollection  of  the  spectator.  As  in 
newspaper  advertising,  have  every  item  in  your  window- 
count  for  something. 

A  common  fault  with  most  show  windows  is  absence 
of  novelty.  Not  so  much  the  showing  of  new  goods,  but 
infrequent  changes  of  the  grouping.  In  some  stores  the 
articles  are  well  enough  displayed  and  varied  to  give  a 
comprehensive  idea  of  the  stock  carried,  but  they  are  left 
in  the  window  for  weeks  without  any  change  either  in 
the  arrangement  or  the  articles  themselves. 


Appropriate   June   Wedding   Stationery  'Window   Disolay   of   Eaton,   Crane   &    Pike's   Papers 
in   Smith   Bros.'  Store  at  Vernon,  B.C. 


fore,  all  window  displays  may  be  divided  into  two  natur- 
al grand  classes:  those  which  don't  "pull"  and  those 
which  do  "pull." 

Here  it  may  be  remarked  in  a  purely  parenthetical 
way,  that  a  pretty  window  display  or  even  a  highly 
"artistic"  one  is  not  necessarily  a  business  getter.  The 
artists  who  dresses  a  window  may  excite  the  admiration 
of  the  passers-by  without  at  all  inducing  them  to  do  any- 
thing more  than  merely  pass  by.  Experience  would  indi- 
cate that  in  the  ordinary  individual  what  may  be  called, 
for  want  of  better  phrase,  the  nerve-centre  of  admira- 
tion, is  located  a  good  way  from  the  nerve-centre  of 
••Spendicity !"  The  sort  of  a  window  display  that 
"pulls"  is  the  sort  that  first  fixes  the  attention  of  the 
passer-by,  and  then  literally  coaxes  him  inside  to  buy. 
To  do  this,  takes  infinite  pains  and  strong  commercial 
instinct. 

Do  not  crowd  the  window  with  a  multiplicity  of  goods. 
Leave  some  of  the  books  or  other  articles  inside  the  store 
and  give  sufficient  room  in  the  window  for  nice  arrange- 
ment   of    stock.     Simplicity    and    neatness    in    design    will 


Curiosity  prompts  the  passing  man  or  woman  to  stop 
for  a  look  in  the  window.  If  he  or  she  sees  the  same 
thing  more  than  once,  the  interest  wanes,  and  the  next 
time  the  window  is  passed  without  stopping.  The  ob- 
ject of  display  in  a  show-window  is  to  catch  the  eye  and 
induce  the  public  to  inspect  the  samples  shown.  It  serves 
as  an  introduction  to  the  interior  stock.  If  new  things 
are  not  shown  for  weeks  there  is  no  inducement  to  look 
further.  Many  sales  are  made  by  suggestion  through 
articles  displayed  in  the  window.  It  is  the  most  potent 
medium  for  attracting  trade.  The  change  costs  nothing 
but  time  and  the  dealer  who  expects  to  get  all  business  by 
this  means  must  give  some  thought  to  his  display  and 
time  for  frequent  re-arrangement  of  stock. 

The  small  dealer  needs  to  be  reminded  of  the  import- 
ance of  his  window  display.  Many  argue  that  they  have 
not  time  to  give  it  so  much  attention,  but  this  is  a  mis- 
take which  will  be  realized  when  the  results  of  frequent 
changes  and  artistic  display  become  apparent  through 
increased  sales. 


10 


BOOKSELLEK     AND     STATION  Kit 


Canadian  Book  Trade  News 

New  School  Books  for  Manitoba — More  Books 
Under  the  Ban — Montreal  Trade  Notes — British 
Trade  With  Canada — Gossip  of  the  Trade. 

The  Buu  Ton  book  and  stationery  store  has  opened 
new  premises  in  the  Francis  block,  Fort  William. 

J.  G.  Keenan  lias  purchased  the  book  and  stationery 
business  lately  owned  at  Barrie  by  N.  W.  E.  King. 

The  stationery  stock  of  the  late  Warren  J.  DeBeck, 
Fort  George,  B.C.,  has  been  purchased  by  G.  Baker. 

George  Moore,  stationer  and  bookseller,  Parry  Sound, 
has  recently  added  a  stock  of  coronation  chinaware. 

W.  G.  Thompson,  bookseller  and  stationer,  of  Nelson, 
B.C.,  speaks  enthusiastically  of  business  conditions  in  his 
city. 

Geo.  L.  Brown,  of  Castor,  Alta.,  has  opened  a  branch 
stationery  and  drug  store  in  the  new  town  of  Haneyville, 
Alta. 

W.  J.  F.  Mallagh,  London,  has  returned  from  a  trip 
to  Western  Canada,  enthusiastic  about  that  part  of  the 
Dominion. 

Mr.  Pite,  of  N.  E.  Suddaby's  book  store,  Fernie,  B.C., 
was  in  Toronto  on  his  way  to  Montreal  to  meet  his  wife 
on  her  way  out  from  England. 

W.  J.  Russell  has  bought  the  book  and  stationery  busi- 
ness of  Robt.  Crossland  at  Zealandia,  Sask.,  and  will  very 
likely  be  appointed  postmaster  as  the  latter  has  resigned. 
W.  J.  Slater,  late  of  the  Church  Book  Room,  Toronto, 
has  gone  to  Vancouver  to  manage  a  department  in  one 
of  the  Thompson  Stationery  Company's  stores  in  that 
city. 

The  Collingwood  city  fathers  recently  passed  a  by-law 
to  close  all  shops  and  business  places  at  6.30  p.m.  each 
evening  until  6  a.m.  the  following  day,  with  the  excep- 
tion of  Saturdays  and  days  preceding  a  holiday,  when 
they  will  close  at  11  o'clock.  Book  and  stationery  stores 
are  not  compelled  to  close,  owing  to  the  fact  that  the  drug 
stores  handle  books  and  stationery 

Death  of  Montreal  Paper  Man. 

Montreal,  June  20. — William  Cauldwell,  head  of  the 
William  Cauldwell  Paper  Co.,  of  Montreal,  and  one  of  the 
most  prominent  business  men  in  the  city  passed  away 
Monday,  June  19,  after  an  illness  of  some  months.  He 
was  53  years  of  age.  Mr.  Cauldwell  was  a  Torontonian 
and  had  spent  most  of  his  life  in  the  Queen  City,  much 
of  the  time  identified  with  the  paper  trade.  He  was  for 
many  years  connected  with  Brown  Bros.,  wholesale  sta- 
tioners there,  and  came  to  Montreal  in  1902  as  sales  man- 
ager for  the  Canada  Paper  Co.  This  position  he  held 
until  1909,  when  he  established  the  William  Cauldwell 
Paper  Co.,  in  the  direction  of  which  he  met  with  the  same 
success  which  had  marked  his  previous  career. 

Last  year  he  was  elected  to  the  position  of  chairman 
of  the  Montreal  branch  of  the  Canadian  Manufacturers 
Association  and  while  in  that  office  displayed  much  activ- 
ity in  the  affairs  of  the  organization.  He  leaves  a  widow, 
three  daughters  and  one  son,  A.  L.  Cauldwell,  who  is  in 
business    for  himself  in   Montreal. 

New  Text  Books  for  Manitoba. 
Winnipeg,  June  20. — At  a  recenl  meeting  of  the  advis- 
ory  board   of  the   Manitoba   departmenl    of  education,   a 

number    of    new    1 ks    were    authorized    for    use    in    the 

schools  of  the  province.  "Word  Relations  and  the  Con- 
tinents" will  be  used  as  the  geography  text  book'  for 
Grades  IV.,  V.  VI.  "How  to  be  Healthy,"  a  publication 
by  Dr.  Halpenny,  of  Winnipeg,  will   be   the    text   in  physi- 


ology and  hygiene.  The  applied  art  series  drawing  books 
will  replace  Prang's.  Dyer's  physical  geography  was 
authorized  tor  1911-12  for  second  class  teachers'  course. 
Clement's  Canadian  history  and  the  present  text  on  high 
school  physical  science  will  not  be  used  after  June  30, 
1912,  and  a  committee  was  appointed  to  recommend  suit- 
able books  to  take  their  place. 

Books  Prohibited  Entry  into  Canada. 

The  customs  authorities  at  Ottawa  have  notified  Book- 
seller and  Stationer  that  the  following  titles  have  been 
added  to  the  list  of  books  prohibited  entry  into  Canada : 

Burton's  "Arabian  Nights,"  (Unexpurgated  Edition). 

Balzac's  "Droll  Stories." 

The  following  short  stories  by  Guy  de  Maupassant, 
viz: — "Always  Lock  the  Door."  "A  Mistake."  "A 
Strange  Traffic."  "Woman's  Wiles."  "Thrift."  "The 
Wedding  Night."  "Jeroboam."  "The  Double  Pins." 
"Hippolyte's  Claim." 

"The  Diary  of  a  Lost  One"  by  Margarete  Bohme. 

Seizures  of  these  books  by  Officers  of  Customs  are  to 
be  reported  to  the  Department  in  the  usual  course. 

New  Representative  in  the  West. 
David  Williams  has  been  appointed  general  representa- 
tive  of   the   MacLean   Publishing   Company   in   Manitoba 
and  Saskatchewan,  and  he  is  now  covering  his  new  field. 
He  will  visit  every  village,  town  and  city  of  Manitoba  and 


DAVID  WILLIAMS 

Appointed    General    Representative    of    MacLean 

Publications  in  Manitoba  and  Saskatchewan. 

Saskatchewan,  so  that  the  merchants  of  these  provinces 
can  look  forward  to  meeting  him  soon.  Mr.  Williams  has 
had  a  wide  business  experience,  having  owned  and  man- 
aged a  large  woolen  mill  in  Collingwood,  Out.,  for  some 
time.  For  a  number  of  years  he  has  been  covering  On- 
tario and  the  Maritime  Provinces  in  the  interests  of 
the  thirteen  MacLean  publications,  and  his  practical  know- 
ledge of  industrial  conditions  in  Eastern  Canada  will  en- 
able him  to  offer  some  very  helpful  suggestions  to  the 
booksellers,  stationers  and  other  business  men  of  Mani- 
toba and  Saskatchewan. 

MONTREAL  BOOK  TRADE  NEWS. 
Montreal,  June  20. — Business  generally  has  been  rather 
quiet  with  the  booksellers  of  Montreal.     The  hot  weather 


BOOKSELLER  AND  STATIONER 


11 


in  May  drove  many  people  to  the  country  earlier  than 
usual,  and  the  tourist  trade  has  not  yet  developed  suffici- 
ently to  offset  this  emigration  Thus  far  June  has  been 
fairly  satisfactory,  though  the  demands  have  not  been  as 
brisk  as  the  dealers  would  like. 

"Does  it  pay  to  give  magazines  a  prominent  place  in 
the  store?"  This  is  a  question  that  was  propounded  by 
a  prominent  retailer  here  and  he  has  not  yet  been  able 
to  find  a  satisfactory  answer.  He  referred  to  the  fact 
that  in  the  book  department  of  one  of  the  large  depart- 
ment stores  they  had  relegated  their  magazine  stand  to  the 
back  of  the  store,  the  manager  of  that  department  con- 
tending that  magazines  were  not  paying  as  much  profit 
as  other  lines  of  goods.  The  percentaga  of  profit  from 
magazines,  he  said,  was  about  20  to  25  per  cent.,  while 
the  expense  of  running  the  business  was  somewhat  larger 
than  those  figures,  therefore  magazines  were  being  handled 
at  a  loss.  He  figured  that  the  space  in  the  front  of  the 
store,  generally  devoted  to  magazines,  could  be  more  pro- 
fitably used  for  other  lines. 

It  may  be  contended,  however,  in  opposition  to  this 
view,  that  sales  of  magazines  constitute  a  very  important 
part  of  the  bookselling  and  stationery  trade.  A  maga- 
zine stand,  with  an  attractive  and  comprehensive  show- 
ing of  the  weeklies  and  monthlies,  will  likely  result  in 
a  larger  number  of  sales  than  a  similar  showing  of  any 
class  of  books.  The  magazines  are  priced  at  figures  that 
appeal  to  everyone,  while  many  books  would  have  to  be 
marked  at  prices  that  comparatively  few  could  afford. 
Then,  again,  while  many  people  might  buy  a  book  occa- 
sionally, if  they  bought  a  magazine  and  it  appealed  to 
them  they  would  be  looking  for  each  succeeding  issue.  As 
to  the  profit — 25  to  30  per  cent,  would  probably  be  found 
a  closer  average  than  20  to  25  per  cent. ;  and  it  must  be 
borne  in  mind  that  there  is  absolutely  no  risk  attached 
to  the  handling  of  magazines.  If  any  are  not  sold  they 
may  be  returned  to  the  news  company,  so  that  nothing 
has  to  be  written  off  the  percentage  of  profit  for  dead 
stock  or  depreciation.  Taking  everything  into  consider- 
ation it  would  seem  that  handling  magazines  was  a  pretty 
safe  and  profitable  department,  and  the  dealer  who  gives 
prominence  to  each  new  number  immediately  on  its  arriv- 
al, invites  customers  who  are  more  than  likely  to  "get 
the  habit"  of  going  there  and  thus  make  sales  in  other 
departments. 

The  best  selling  books  have  been — "The  Broad  High- 
way," "The  long  Road,"  and  "The  Story  Girl."  Others 
on  which  there  has  been  a  very  good  run  are:  "The 
Claw,"  "The  Visioning,"  "The  Woman  With  a  Pur- 
pose," "Miss  Livingston's  Companion,"  "Marie  Claire," 
"Members  of  the  Family,"  "Joyce  of  the  North  Woods," 
"Old  Reliable,"  "Love  Under  Fire"  and  "The  Rosary." 

The  majority  of  the  dealers  were  not  very  optimistic 
about  trade  in  Coronation  novelties  and  in  most  cases 
they  bought  very  sparingly  of  these  lines.  Souvenir  post 
cards  were  looked  upon  as  probably  the  most  salable  of 
the  coronation  novelties.  One  of  the  novelty  lines  that 
appeared  to  be  well  received  was  a  collapsible  metal  cup, 
known  as  the  Boy  Scout  Cup.  These  met  with  a  ready 
sale  at  5  cents  each. 

William  Foster  Brown,  of  Foster,  Brown  &  Co.,  is  in 
Europe  on  a  buying  trip.  He  is  expected  home  next 
month. 


To  be  a  successful  salesman  you  must  be  able  to  ana- 
lyze your  customers,  and  I  know  of  no  walk  in  life  where 
there  are  greater  opportunities  for  this  than  in  retail 
stores. 


Short  Talk  to  Clerks  on  Sales- 
manship 

Fundamental  Basis  of  Success  —  Principles  of 
Salesmanship — An  Art  and  a  Science — Ability 
and  Willingness  Esential — How  Sales  are  Made. 

(By   an   ex-clerk.) 

Salesmanship  is  the  fundamental  basis  of  success  in 
every  line  of  business  known  to  commerce. 

When  a  great  criminal  lawyer  faces  the  jury  to  plead 
his  client's  cause,  what  is  he  trying  to  do  ?  Sell  some- 
thing !— Trying  to  sell  that  jury  that  his  client  is  inno- 
cent.   It  is  nothing  else  in  the  world  but  salesmanship. 

When  a  politician  gets  up  in  his  constituency  in  front 
of  an  audience,  for  re-election,  what  is  he  trying  to  do  ? 
Sell  something  !  Sell  his  audience  that  he  is  the  man  to 
be  elected. 

What  am  I  trying  to  do  9  Sell  you  the  facts  of  Sales- 
manship—sell you  the  importance  of  it.  The  majority  of 
people  use  the  word  "tell"  instead  of  "sell."  There 
should  be  a  word  that  will  take  them  both  in. 

In  a  broad  way,  everyone  is  a  salesman  ;  and  every- 
one is  practising— or  failing  to  practise,  as  the  case  may 
be— the  principles  of  salesmanship,  and  these  principles 
are  simply  the  principles  of  influencing  favorably  and  not 
unfairly  the  human  mind.  It  is  a  salesman's  business  to 
change  minds,  to  overcome  prejudices,  to  break  down  bad 
customs,  to  soften  stubbornness,  and  let  the  light  of  rea- 
son into  dark  places. 

Is  not  life  in  general  pretty  much  a  matter  of  making 
other  people  feel  as  you  do  about  something  or  other— 
about  yourself,  primarily.? 

Salesmanship  is  a  science,  and  it  is  also  an  art.  You 
can  acquire  it,  and  after  once  acquiring  it  then  it  is  a 
question  of  its  proper  application.  When  you  acquire  the 
art  of  salesmanship  you  have  an  asset  no  one  can  take 
from  you,  or  steal  from  you.    It  is  yours. 

One  important  adjunct  is  necessary  to  apply  it  pro- 
perly. When  I  say  "apply  it  properly,"  what  do  I  mean? 
I  mean  work.  You  may  be  the  finest  salesman  in  the 
world,  the  cleverest  artist  in  selling  goods  that  ever  was 
known,  but  you  must  work,  or  your  art  is  wasted. 

Some  Clerks  are  Waiters. 
There  is  a  great  difference  between  an  ordinary  clerk 
and  a  salesman  in  a  retail  store.  Some  clerks  are  sim- 
ply waiters  ;  they  wait  on  people,  give  people  what  thev 
want.  Anyone  can  do  that.  A  lady  comes  in  and  says, 
"I  want  a  box  of  writing  paper."  It  is  not  very  much 
trouble  to  get  her  the  box. 

I  don't  believe  there  is  a  clerk  but  who,  if  he  made 
up  his  mind,  could  sell  one  or  two  dollars'  worth  of  goods 
more  each  day  than  he  has  been  selling.  That  does  not 
seem  very  much,  but  stop  and  figure  it  up  for  a  minute— 
$2  a  day  ;  five  clerks  in  the  store  ;  $10  per  day  ;  20  p.c. 
profit  ;  $2  a  day  net  profit  ;  313  days  in  the  year— $626 
per  year  extra  profit  to  the  house  ?  What  does  that 
mean  ?  It  means  better  salaries  to  those  who  work  there 
and  are  good  salesmen.    It  cannot  mean  anything  else. 

You  have  something  to  sell.  You  come  to  me  and  you 
say,  "I  am  a  salesman.  I  want  to  go  to  work  in  your 
store."  "Well,"  I  say,  'how  much  do  you  want  for  six 
days  per  week  of  your  salesmanship  ?"  You  say,  "I  want 
what  I  am  worth  to  the  store."  "All  right,"  I  say, 
"come  to  work.  At  the  end  of  the  week  I  will  tell  you 
what  you  are  worth.  If  you  are  a  better  salesman  than 
anyone  else  in  the  store;  you  are  going  to  get  more 
money," 


Overcome  Mail  Order  Competition  by  Study  of  Advertising 

Publicity  Basis  of  Success  of  Department  Stores— Method  of  Study  of  Advertising— Knowledge 
of  Goods  Essential;.  Also  Knowledge  of  Customers— How  to  Acquire  the  Knack. 


Booksellers  and  stationers  have  heard  and  read  a 
great  deal  in  recent  years  about  the  competition  of  de- 
partment stores.  The  fact, that  some  of  the  leading  firms 
have  been  sending  their  goods  by  mail,  express  and  freight 
into  the  remotest  corners  of  every  province  has  had  a  dis- 
quieting effect  upon  the  retail  trade  generally  in  the  smal- 
ler towns  of  Canada. 

Not  long  ago  a  representative  of  Bookseller  and  Sta- 
tioner asked  a  dealer  in  a  northern  Ontario  town,  how  he 
was  meeting  catalogue  house  competition,  and  he  replied 
bitterly  "I'm  not  meeting  it,  and  the  merchant  who 
thinks  lie  is,  simply  deceives  himself.  They  are  selling 
goods  at  inferior  values  right  over  my  head  and  getting 
cash  with  every  order." 

Advertising  Makes  Mail  Order  Business. 
Why  ?  How  is  it  that  a  man  in  an  Ontario  town  will 
take  chances  in  buying  from  a  Toronto  mail  order  house, 
sending  his  money  in  advance,  suffering  several  days'  de- 
lay in  receiving  the  goods,  and  running  the  risk  of  break- 
age in  transit,  when,  in  all  probability,  he  could  have 
bought  the  same  goods  at  the  same  price  in  his  local  sta- 
tionery store  ? 

The  reason  is  that  he  didn't  know  he  could  get  this 
value  from  his  local  dealer,  and  he  did  know  he  could  get 
it  in  Toronto.  The  advertisement  of  the  mail  order  firm 
had  informed  him  as  it  has  informed  thousands  of  their 
customers  everywhere. 

It  is  perfectly  obvious  that  the  mail  order  firms 
couldn't  exist  without  advertising.  Their  business  is 
founded  upon  advertising,  and  they  depend  upon  it  tor 
every  day's  business. 

A  Hopeful  View. 
The  thought  that  mail  order  success  depends  prim- 
arily on  good  advertising,  and  not  necessarily  on  excep- 
tional values  should  put  a  more  hopeful  construction  on 
the  whole  question  of  mail  order  competition.  It  means 
simply  this,  that,  if  the  merchant  will  put  as  much 
thought  and  study  upon  his  advertising  as  he  does  upon 
the  buying,  financing  and  other  departments  of  his  busi- 
ness, the  mail  order  bogey  need  have  no  further  terrors 
for  him. 

Many  books  have  been  written  on  the  subject  of  adver- 
tising, but  it  is  not  from  reading  books  that  the  knack  of 
writing  good  ads.  comes.  It  is  more  from  a  knowledge  of 
the  goods  on  the  shelves,  an  understanding  of  the  people 
who  buy — their  likes  and  dislikes — and  a  critical  study  of 
advertising,  as  it  appears  in  the  daily  papers  and  ma- 
gazines, street   ears  and  bill  boards. 

The  man  who  knows  his  goods,  and  knows  the  people 
to  whom  ho  is  appealing,  is  equipped  with  two  essentials 
of  good  ad.  writing.  If  he  also  acquaints  himself  with  the 
methods  of  professional  ad.  writers  by  studying  their 
work  in  the  current  periodicals,  and  succeeds  in  adapting 
these  to  conditions  in  his  own  locality,  he  is  on  the  way 
to  produce  business-winning  "copy." 

Studying  the  Goods. 

While  ad.  writers  often  prepare  splendid  advertise- 
ments for  articles  with  which  they  are  not  very  familiar, 
the  man  who  thoroughly  knows  his  goods  lias  a  great 
advantage  to  begin  with. 

In  the  average  store,  where  the  ads.  are  written  by 
the  proprietor  or  one  of  the  head  clerks,  there  is  the  best 
of  opportunity  to  know  the  goods  to  be  advertised.  There 
they  are,  on  the  shelves,  or  in  the  storeroom.  They  can 
he  actually  handled  and  studied  minutely — and  they  should 


be.  The  ad.  writer  should  look  them  over  just  as  critical- 
ly as  if  he  were  about  to  buy  them.  Then  none  of  the 
good  points  can  escape  him— the  quality  of  the  goods  ; 
the  care  with  which  they  are  put  together  ;  the  attractive 
finish. 

In  addition  to  examining  the  actual  goods,  it  will  be 
found  of  advantage  to  study  the  catalogues  and  booklets 
issued  by  publishers  and  manufacturers.  They  contain  a 
great  deal  of  information  which  can  be  used  to  interest 
prospective  buyers.  Knowing  the  goods  will  enable  the 
ad.  writer  to  create  a  strong  desire  for  possession  in  the 
minds  of  his  readers — and  that  is  the  object  of  advertis- 
ing. 

Studying  the  People. 

Some  people  call  this  phase  of  the  advertising  problem 
by  the  formidable  name  of  "Psychology" — which,  in  plain 
English,  means  a  study  of  the  mind. 

Different  localities  are  inhabited  by  different  classes  of 
people.  The  merchant  always  bears  this  in  mind  when 
buying  his  stock,  and  he  should  also  consider  it  when  pre- 
paring his  advertising  so  as  to  produce  the  kind  of  adver- 
tising that  will  induce  buying  at  his  store. 

Getting  the  Advertising  Knack. 

In  picking  up  a  popular  magazine,  the  man  who  is 
making  a  study  of  the  advertising  problem  almost  uncon- 
sciously turns  first  to  the  back  of  the  book,  and  begins 
looking  over  the  advertisements.  His  eye  is  critical,  and 
he  is  quick  to  pounce  upon  ideas  in  illustration  or  expres- 
sion which  are  a  little  out  of  the  ordinary.  He  weighs 
them  carefully,  to  judge  whether  they  are  likely  to  create 
business.  If  he  decides  that  the  ideas  are  good,  he  may 
adapt  them  to  his  own  work.  If  they  strike  him  as  be- 
ing weak  and  not  likely  to  produce  results,  he  has  learned 
something  more  about   "How  Not  to  Advertise." 

Bill  boards  and  street  car  displays  will  have  the  same 
interest  for  the  ad.  writer  who  is  anxious  to  improve  his 
work.    He  is  always  wide  awake  for  new  ideas. 

So  it  should  be  with  the  merchant  who  wants  to  make 
his  advertising  pay.  In  his  morning  paper  he  will  find 
dozens  of  advertisements  which  will  give  him  food  for 
thought  Every  magazine  he  picks  up  can  give  him  a  les- 
son in  ad.  writing,  which  cannot  fail. to  improve  his  own 
efforts.  The  posters,  signs  and  dodgers  that  he  meets  at 
every  turn  will  all  contribute  to  its  education  in  the 
science  of  advertising — if  he  studies  them. 

In  this  age  of  commercial  publicity  there  is  no  dearth 
of  material  for  the  student  of  advertising.  All  that  is 
needed  is  a  fair  knowledge  of  English,  an  ambition  to 
write  alluring  and  convincing  "copy,"  and  a  determined 
application  to  a  study  of  the  subject. 


New  Presbyterian  Teachers'  Handbook. 

Rev.  R.  P.  MacKay,  D.D.,  Foreign  Mission  Secretary 
of  the  Presbyterian  Church  in  Canada,  has  compiled  a 
booklet  on  "Missions"  in  Canada.  This  is  the  seventh 
Teachers'  Training  Handbook  in  the  advanced  Standard 
Course,  and  is  in  keeping  with  the  earlier  handbooks  of 
this  course.  R.  Douglass  Fraser,  Toronto,  is  the  pub- 
lisher. The  booklet  is  divided  into  twenty  chapters. 
each  devoted  to  some  special  phase  of  mission  work — 
historical  and  actual.  Present  day  missions  are  treated 
of   pretty  fully. 


Stationery 


A  New  Crane  Paper. 

The  recent  increasing'  popularity  of  tints  in  high- 
class  social  correspondence  papers  with  their  many  at- 
tractive embellishments  has  opened  up  a  wide  and  fruit- 
ful field  for  new  and  striking  creations.  An  exquisitely 
beautiful  writing  paper  for  spring  and  summer  corres- 
pondence, in  perfect  harmony  with  the  season's  tendency 
towards  delicate  pencil  lined  effects  is  the  new  Crane 
paper,  which  is  said  to  be  an  ideal  conception.  "Crane's 
Papier  Ligne,"  follows  closely  the  latest  Paris  conceit 
and  bids  fair  to  rival  many  others  of  the  celebrated 
papers  produced  by  Messrs.  Crane,  of  Dalton,  Mass. 

The  fine  pencil  lines  give  the  sheet  and  envelope  a 
soft  and  delicate,  yet  withal  a  striking  and  effective  ap- 
pearance; this  with  the  pleasing  writing  surface  is  sure  to 
appeal  to  the  most  exacting  users.  In  the  many  beautiful 
and  artistic  styles  in  which  this  paper  is  manufactured  by 
the  Eaton,  Crane  &  Pike  Co.,  of  Pittsfield,  Mass.,  the 
trade  have  been  offered  a  collection  of  spring  and  sum- 
mer novelties  which  are  sure  to  be  profit  winners.  View- 
ed collectively,  the  line  presents  a  work  of  art,  which 
must  be  seen  to  be  appreciated.  In  addition  to  all  the 
latest  fashionable  shapes  and  styles  which  they  are  mak- 
ing in  ream  goods,  there  are  dainty  boxes  in  five  of  the 
leading  sizes,  from  the  small  regret  notes  to  the  larger 
sizes  for  more  lengthy  letters. 

These  may  be  had  with  either  the  plain  edges,  colored 
borders,  silver  bevelled  edges  or  French  borders,  and  these 
striking  effects  are  still  further  emphasized  by  unique  and 
artistically  engraved  die  stamping.  The  possibilities  in 
this  direction  are  unlimited  and  should  be  a  valuable  talk- 
ing point  for  the  up-to-date  stationer.  The  line  is  also 
shown  in  correspondence  cards  with  envelopes  to  match 
and  in  menu  and  place  cards,  also  in  dance  orders  of  var- 
ious sizes.  The  line  is  being  shown  by  the  representatives 
of  the  Eaton,  Crane  &  Pike  Co.,  and  by  their  various 
branches  simultaneously  throughout  the  country,  and  the 
orders  resulting  so  far  bespeak  a  great  demand  for  this 
artistic  paper.  It  would  be  well  for  those  who  have  not 
already  seen  the  line  to  place  their  orders  early,  so  as  to 
ensure  prompt  shipment.  Buyers  of  Crane's  Papier 
Ligne  are  also  supplied  with  rolls  for  window  decoration. 
Scotch  Envelope  Factory  at  Ottawa. 

Negotiations  have  been  completed  whereby  Hugh  Im- 
lay  &  Co.,  envelope  manufacturers  of  Aberdeen,  Scotland, 
will  erect  a  large  factory  at  Ottawa  in  the  near  future. 
Representatives  of  the  company  were  in  Ottawa  some  few 
days  ago  looking  over  a  suitable  site,  and  before  return- 
ing home  they  announced  that  they  expected  to  commence 
operations  here  within  a  short  period. 

Business  Man's   Stationery. 

W.  J.  Gage  &  Co.  are  introducing  a  new  size  of  en- 
velope and  letter  head,  which  will  be  known  as  "Business 
Man's  Stationery."  The  name  describes  it  in  a  general 
way.     The  envelope  is  a  new  shape,  and  is  wide  enough 


to  take  in  the  new  special  size  letter  head,  folded  in  two 
places  across  the  sheet.  This  permits  the  top  part  of 
the  letter  head  conaining  the  printed  matter  to  remain 
perfectly  flat  without  any  crease  after  being  folded  and 
inserted  in  the  envelope.  The  result  of  using  this  station- 
ery is  a  smooth  uncreased  letter  head,  easy  to  open  up 
and  businesslike  in  appearance.  Business  men  no  doubt 
will  appreciate  this  new  style  of  stationery  as  one  that 
specially  appeals  to  them.  W.  J.  Gage  &  Co.  carry  the 
"Business  Man's  Stationery"  in  several  qualities  of 
paper,  including  Bond,  Cartridge  and  White  Wove  Velvet 
Finish. 

A  Veteran  Scotch  Wax  Maker. 

Mr.  Geogre  Wardlaw  has  recently  completed  his 
fiftieth  year  of  service  in  the  employ  of  George  Water- 
ston  &  Sons,  Edinburg,  Scotland,  where  for  .many  years 
he  has  acted  as  foreman  of  their  sealing  wax  department. 
Mr.  Wardlaw  has  the  rather  unique  distinction  of  having 
been  elected  to  this  post  by  his  fellow-workers.  At  the 
time  of  the  vacancy  in  1869,  the  firm  were  happy  in  hav- 


ing three  or  four  good  men  and  true  of  equal  service, 
and  all  competent  to  take  up  the  duty.  The  partners  de- 
cided, to  avoid  any  feeling  in  the  matter,  to  put  it  to  the 
vote  of  the  staff.  The  confidence  shown  by  the  men  then 
in  Mr.  Wardlaw 's  capacity  and  straightforwardness  has 
been    confirmed   by   years   of   able    service. 

Mr.  Wardlaw,  although  in  his  78th  year,  is  still  a 
keen  gardener,  and  under  his  charge  tiie  old  factory 
garden,  which  has  been  in  the  firm's  possession  for  over 
a  century,  is  still  a  "Sicht  for  sair  e'en"  to  those  work- 
ing in  its  vicinity.  The  partners  and  employes  of  this 
section  celebrated  the  occasion  by  holding  a  supper  in 
his  honor,  when  Mr.  George  Waterston  took  the  oppor- 
tunity, on  behalf  of  the  firm  and  employes,  of  making  him 
a  suitable  presentation  in  token  of  their  esteem  and  af- 
fention.     Ten  of  the  wax  makers  at  this  gathering  had  an 


14 


BOOKSELLER  AND  STATIONER 


aggregate   service    with    this    firm    of   3G8   years,   which 
rather  proves  that  wax  making,  Ear  from  being  a  "dying" 

industry,  is,  in  fact,  a  very  healthy  one. 

Steel  Die-Stamped  Stationery. 

One  of  the  most  extensive  manufacturers  in  America 
of  steel  die-stamped  stationery  for  the  student  trade  is 
the  Chas.  II.  Elliott  Co.,  North  Philadelphia.  They  have 
seals,  flags  and  emblems,  also  every  fraternity  design; 
and  they  make  no  charge  for  cutting  dies  for  designs  of 
any  insi  itution  of  learning. 

If  there  is  a  higher  institution  of  learning  in  the 
stationer's  community  it  should  pay  to  have  such  goods  in 
stock.  The  prices  for  die-stamped  tablets  are  low.  The 
company  have  issued  a  sample  book  and  price  list,  of 
these  goods. 

Stationery   Trade   News. 

The  American  Salesbook  Co.,  of  Elmira,  N.Y.,  the 
Carter-Crume  Co.,  of  Niagara  Kails,  and  the  Eastern  Sales- 
book  Co.,  of  Glendale,  L.  I.,  have  consolidated  with  a 
capitalization  of  $10,000,000,  under  the  name  of  the 
American  Salesbook  Co.,  with  headquarters  at  Toronto. 
It  is  said  that  the  new  corporation  will  control  nearly 
every  patent  on  sales  book  making'  machinery.  The  sale 
of  this  machinery  will  constitute  a  large  department  of 
the  corporation,  and  will  be  available  to  firms  in  all  coun- 
tries of  the  world.  Mr.  S.  J.  Moore,  the  new  president 
of  the  company,  says  that  the  concern  will  have  a  very 
substantial  working  capital,  and  it  is  planning  for  a  large 
expansion  of  its  business.  The  balance  of  the  officers  of 
the  new  merger  are:  Vice-presidents — Robert  Kilgour  of 
Toronto,  W.  H.  Lovell.  of  Elmira,  N.Y;  secretary — M.  R. 
Watts,  of  Toronto;  treasurer — W.  D.  Van  Home  of  El- 
mira, N.Y. ;  general  manager — A.  M.  Bovier  of  Elmira, 
N.Y. 

W.  J.  Macartney,  stationer  and  druggist,  Thorold, 
Ont.,  is  dead. 

J.  MacGregor,  general  manager  of  the  J.  C.  Wilson 
Co.,  paper  dealers,  Montreal,  was  in  Toi'onto  the  first 
week  of  June. 

T.  S.  Patillo,  of  T.  S.  Patillo  &  Co.,  stationers, 
Truro,  N.  S.,  was  a  visitor  to  Toronto  about  the  middle 
of  June.  Mr.  Pattillo  purchased  the  Stanfield  Smith 
Company's  business  about  three  months  ago. 

Warners,  Lt.,  Saskatoon,  have  disposed  of  their  sta- 
tionery business. 

Crowe  Bros.,  Truro,  N.  S.,  hope  to  have  completed  re- 
building their  stationery  store  early  in  September. 


New  Supplies  for  Schools 


New  National  Loose  Leaf  Covers. 
The  National  Blank  Book  Co.,  Holyoke,  Mass.,  have 
made  a  new  addition  to  their  school  line  in  their  "Eagle" 
loose  leaf  note  book  covers,  for  use  with  new  National 
split  rings.  They  are  bound  in  full  gray  (doth  with  print- 
ed side  title.  They  are  made  in  a  dozen  different-  size.;, 
and  the  fillers  take  from  40  to  96  pages, 

Crayola  Drawing  Exhibit. 

Al  the  annual  convention  of  the  Eastern  Art  and 
Manual  Training  Teachers'  Association,  held  May  11, 
12  and  13,  at  Philadelphia,  the  Binney  ,\  Smith'  Co., 
New  York,  had  an  interesting  exhibit,  of  "Crayola"  and 
"Druel"  drawings.  The  display  represented  the  work  of 
school    children    from    all    seed  ions   of   the    United    States 


and  Canada,  covering  work  of  all  grades  from  the  lowest 
to  the  highest.  Examples  of  stencil  work  were  also  shown, 
"Crayola"  being  the  color  medium  used  for  this  work. 
The  company  was  much  pleased  with  the  evident  popu- 
larity of  its  crayons,  which  fact  was  best  indicated  by 
the  teachers'  evident  familiarity  with  these  brands,  and 
consequently  their  attention  was  centred  on  the  different 
methods  employed  in  the  use  of  the  crayons,  as  illustrated 
by  the  different  drawings  shown.  The  convention  is  said 
to  have  been  most  successful  in  every  way. 

Water   Color   Paints   for   Schools. 

The  accompanying  picture  illustrates  a  box  of  water 

color  paints,  No.  133-18,  which  is  one  of  three  new  lines 

imported  by  Buntin,  Gillies  &  Co.,  Hamilton,  for  the  school 

opening  season.     These  come  in  tin  boxes  and  are  so  made 


that  the  box  can  be  used  as  a  palette  as  well.  Each  box 
contains  camels'  hair  brushes  and  directions  for  using. 
No.  133-12  contains  12  colors;  No.  133-18  contains  18 
colors,  while  No.  143-12  contains  12  colors  of  best  quality 
semi-moist  colors.  The  company  also  carry  a  full  range 
of  school  supplies. 

Origin  of  Paper  Making. 

Lord  Redesdale  delivering  his  presidential  address  to 
the  Royal  Photographic  Society,  took  for  his  subject  the 
ancient  history  of  paper-making.  He  described  the  Chin- 
ese as  a  people  capable  of  invention,  but  little  capable  of 
improvement,  and,  therefore,  he  said,  although  the  art 
of  paper-making  was  cradled  in  China  it  made  but  little 
progress  until  it  was  taken  westward. 

The  paper  which  was  of  Chinese  invention  was  made 
from  the  fibrous  pulp  of  plants.  What  was  known  among 
Europeans  as  rice  paper,  that  curiously  brittle,  pure 
white  material,  used  for  the  marvellously  minute  draw- 
ings in  which  the  Chinese  artist  delighted,  was  made  of 
the  pith  of  arabiaceous  plant,  and  rice  did  not  enter  into 
its  composition.  The  story  of  paper-making  then  shifted 
to  Arabia.  The  great  home  of  the  paper  industry  from 
the  seventh  to  the  twelfth  century  was  Sawarkand,  on 
the  borders  of  Bokhara.  Here  linen  rags  were  used,  and 
it  was  from  Sawarkand  that  the  Crusaders  lifting  the 
veil  of  mystery  which  had  surrounded  the  art,  brought  it 
to  Europe,  the  first  scientifically  equipped  paper  mill  be- 
ing established  in  Europe  in  the  year  1290. 

The  statement  that  cotton  was"  at  one  time  the 
chief  material  in  paper-making  appeared  to  have  no  suffi- 
cient foundation.  The  manufacture  began  with  the  work- 
ing of  rag  paper  both  in  the  East  and  in  Europe.  Paper 
was  first  mentioned  in  the  year  650,  when  it  was  said  to 
have  been  introduced  as  an  article  of  commerce  into 
Sawarkand  from  China.  The  making  of  paper  from  rags 
was  not  an  invention  of  the  Chinese,  but  of  the  Persians 
and  Arabs. 


New  Spring  Books  Tapering  Off 

Publication  Season  Nearing  End — Travel  and  De- 
scriptive Works  Prominent — Some  Good  Fiction 
Offering — Books  on  Canada  Promised. 

Henry  Frowde. 

This  house  have  now  ready  Count  Leo  Tolstoy's  "War 
and  Peace"  and  "Anna  Karemin. "  Also  "The  Aero- 
plane— Past,  Present  and  Future,"  by  C.  Grahame-White 
and  Harry  Harper.  One  of  their  strongest  books  was 
published  in  June — Olive  Schreiner's  "Woman  and 
Labor."  This  book  is  the  work  of  the  author  of  "The 
Story  of  an  African  Farm, ' '  and  is  reported  to  have  made 
a  big  impression. 

Since  last  publication,  Henry  Frowde  have  made  the 
following  additions  to  their  St.  Cuthbert  Series:  "The 
Maternity  of  Harriott  Wicken,"  Mrs.  Dudeney  ;  "Toto," 
H.  de  Vere  Stacpoole;  "Baccarat,"  Frank  Danby;  "The 
Street  of  Adventure,"  Philip  Gibbs;  "The  Nigger  of  the 
Narcissus,"  Joseph  Conrad;  "If  I  were  King,"  Justin 
Huntley  McCarthy  ;  "Marcia  in  Germany,"  Anonymous  ; 
"The  Red  Badge  of  Courage,"  Stephen  Crane;  "The 
Time  Machine,"  H.  G.  Wells;  "Pam,"  Baroness  von 
Hutten;  and  "The  Magnetic  North,"  Elizabeth  Robins.    - 

During  July  Wm.  J.  Locke's  "The  Glory  of  Clemen- 
tine's Wing"  will  be  published;  and  shortly  afterwards — 
probably  about  August  1,  "The  Morals  of  Marcus  Ord- 
eyne,"  "Where  Love  Is,"  "Derelicts,"  "At  the  Gate  of 
Samaria,"  "The  White  Dove,"  and  "The  Usurper."— 
All  by  the  same  author. 

Cassell  &  Company. 

Three  important  new  books  are  being  published  in 
June  by  this  house.  They  are  "The  New  Garden  of 
Canada",  by  F.  A.  Talbot;  "Canada  as  It  Is,"  by  John 
Foster  Fraser;  and  "The  Unknown  Isle,"  by  Pierre  De 
Coulevain. 

The  forthcoming  books  include  "The  Jesuit,"  by 
Joseph  Hocking  (ready  by  July  1);  "The  Innocence  of 
Father  Brown,"  G.  K.  Chesterton  (July  27);  and  "Fox 
Farm,"  Warwick  Deeping  (Aug.  31).  There  is  reported 
a  big  advance  sale  for  all  these  books. 

Sixteen  titles  are  now  ready  in  Cassell's  Popular  1|1 
cloth-bound  novels,  including  some  of  the  best  sellers 
and  by  the  most  popular  authors. 

McClelland  &  Goodchild. 

McClelland  &  Goodchild  have  secured  the  Canadian 
market  for  Norman  Angell's  "Tlie  Great  Illusion." 
They  are  also  bringing  out  a  new  and  cheaper  edition  of 
"England  and  the  English"  with  an  introduction  by 
Lord  Roseberry. 

John  Reed  Scott,  author  of  "The  Colonel  of  the  Red 
Huzzars,"  has  written  a  new  book  entitled  "In  Her  Own 


Right,"  and  Grace  I,.  Lutz  has  published  a  new  volume 

entitled  "Dawn  of  the  Morning."     Both  books  are  hand- 
led in  Canada  by  McClelland  &  Goodcltild. 

The  same  house  are  handling  "A  Little  More  Than 
Kin,"  by  Patricia  Wentworth;  "Sir  John  Hawkwood," 
by  Marion  Polk  Angellotti;  and  Dr.  S.  Weir  Mitchell's 
new  book,  "John   Sherwood,  Ironmaster." 

The  Copp,  Clark  Co. 

Since  last  publication  this  company  have  brought  out 
"The  Visioning,"  by  Susan  Glaspell;  "Dawn  O'Hara," 
and  "A  True  Woman,"  by  Baroness  Orczy,  which  came 
out  only  this  week. 

"Lillimani,"  by  Maud  Diver,  and  "Winding  Paths," 
by  Gertrude  Page,  are  to  be  ready  about   July   1.     This 


SUSAN   GLASPELL 
Author   of   *'  The   Visioning." 

will  leave  only  one  book  of  the.  spring  list  yet  to  be  pub- 
lished. This  last  book,  "Tom  Stapleton,"  by  Capt. 
Brereton,  is  expected  to  be  ready  the  first  week  in  July. 

McLeod  &  Allen. 
"Torchy,"  by  Sewell  Ford,  author  of  "Shorty  Mc- 
Cabe,"  etc.  ;  "Thurley  Ruxton,"  by  Philip  Verrill  Migh- 
els,  author  of  "The  Furnace  of  Gold,"  etc.;  "The 
Haunted  Pyjamas,"  by  Francis  Perry  Elliott;  "Stanton 
Wins,"  by  Eleanor  Ingram,  author  of  "The  Flying  Merc- 
ury;" "Old  Reliable,"  by  Harris  Dickson,  author  of 
"The  Black  Wolf's  Breed,'"  etc.;  "The  Stolen  Singer," 
by  Martha  P.  Bellinger;  "The  Woman  Haters,"  by 
Joseph   C.  Lincoln,  author  of  "Cy.  Whit  taker's  Place." 

The  Musson  Book  Company. 
The  following  imprinted  works  have  been  published 
since  last  issue  by  the  Musson  Company  ■;  "The  Voyage  of 
the  'Why  Not"?'  in  the  Antarctic,"  Dr.  Jean  Charcot. 
being  the  journal  of  the  second  French  south  polar  expe- 
dition ;  "Our  Sailor  King,'.'  A.  A.  Smith;  "A  Manual 
for  Nurses,"  Sydney  Welham;  "A  Short  History  of  Our 


16 


BOOKSELLER     AND     STATION  EI! 


Own  Times,  from  Accession  of  Queen  Victoria  to  thai  of 
King  Edward  VII.;"  .Justin  McCarthy;  ••Mental  Effi- 
ciency and  Other  Hints  to  Men  and  Women,"  Arnold 
Bennett;  "Table  D'Hote,"  a'  companion  volume  to 
"Lighl  Refreshment."  W.  I'ett  Ridge;  "Plupy,  the  Real 
Boy,"  Henry  A.  Shute;  "The  Miller  of  Old  Church," 
Ellen  Olasgow;  "Ella,"  A.  \V.  Marchmont  ;  and 
■'Ineed,"  Henry  Sydnor  Harrison. 

Musson's  Imprint  Publications  for  June. 

The  Musson  Book  Co.  have  during  the  month  brought 
out  a  great  number  of  helpful  books,  under  their  own  im- 
print. These  books  are  marked  to  sell  at  from  15  to  25 
cents  in  paper  and  in  cloth.  Some  in  leatber  bindings 
are  marked  at  50  cents.  The  list  is  as  follows:  The 
Lover's  Letter  Writer,  for  ladies  and  gentlemen;  The 
Child's  Letter  Writer,  by  Mrs.  Sale  Barker;  The  Lady's 
Letter  Writer,  new  and  revised  edition;  The  Gentleman's 
Letter  Writer,  new  and  revised  edition ;  Etiquette  of 
Courtship  and  Marriage. 

A  Thousand  and  One  Riddles  and  Jokes;  Plays  for 
Children,  by  Annie  L.  Walker;  Musson's  Temperance  En- 
tertainer, edited  by  Ernest  Pertwee;  Musson's  Manual 
of  Etiquette  for  Ladies  and  Gentlemen;  Musson's  Com- 
plete Manual  of  Manners,  by  the  Countess  of  ; 

Musson's  Complete  Letter  Writer  for  Ladies  and  Gentle- 
men, entirely  new  and  re-written  edition,  by  Arnold  Vil- 
liers;  Musson's  Ready-made  Speeches,  revised  edition,  by 
Charles  Hindley;  Musson's  Family  Theatricals,  or  Scenes 
from  Popular  Plays,  by  Charles  William  Smith;  Mus- 
son's Art  of  Speaking,  by  Ernest  Pertwee;  Practical 
Palmistry,  by  I.  B.  Prangley;  Dreams  and  Their  Inter- 
pretation, by  I.  B.  Prangley;  Musson's  Dream  Book  and 
Fortune  Teller,  compiled  by  Louisa  Lawford;  Amateur 
Acting,  by  J.  Keith  Angus;  Conjuring  Tricks  with  Coins, 
Watches,  Rings  and  Handkerchiefs,  by  Professor  Hoff- 
mann; Tricks  with  Cards,  by  Professor  Hoffmann;  Con- 
juring Tricks  with  Dominoes,  Dice,  Balls,  Hats,  etc.,  by 
Professor  Hoffmann;  Drawing-room  Conjuring,  by  Pro- 
fessor Hoffmann ;  Miscellaneous  Conjuring  Tricks,  by 
Professor  Hoffmann. 

Brandram's  Selections  from  Shakespeare;  Brandram's 
Selected  Pieces  in  Prose  and  Verse ;  The  Fernandez  Popu- 
lar Reciter;  The  Fernandez  Humorous  Reciter;  Musson's 
Young  People's  Reciter,  edited  by  Ernest  Pertwee;  Mus- 
son's Boys'  and  Girls'  Reciter;  Musson 's.  Comic  Reciter, 
edited  and  selected  by  J.  E.  Carpenter;  Musson's  Popu- 
lar Reciter,  edited  and  selected  by  J.  E.  Carpenter;  Mus- 
son's Twentieth  Century  Reciter,  compiled  and  edited  by 
Ernest  Pertwee;  Musson's  Sunday  School  Entertainer, 
edited  by  Ernest  Pertwee;  Musson's  American  Humorous 
Reciter,  edited  by  Ernest  Pertwee;  Musson's  Humorous 
Prose  Reciter,  edited  by  Ernest  Pertwee;  Musson's  Dago- 
net  Reciter,  by  George  R.  Sims;  Musson's  Shapespearean 
Reciter,  edited  by  Ernest  Pertwee. 

Musson 's  Vest  Pocket  Series,  in  leather  and  cloth : — 
Musson's  Vest  Pocket  Dano-Norwegian-English,  and  Eng- 
lish-Dano-Norweuian ;  English  Self-taught  for  the  French, 
L 'Anglais  sans  Maitre;  English  Self-taught  for  the  Ger- 
mans, Der  Englische  Dolmetscber;  English  Self-taught 
for  the  Italians,  L'Inglese  Imparato  de  Se;  English  Self- 
taught  for  the  Spaniards,  El  Engles  para  Cada  Oual. 


NEWS  OF  PUBLISHING  HOUSES. 

J.  Meurney,  representing  L.  C.  Page  &  Co.,  Boston, 
was  in  Toronto  calling  on  the  trade,  early  in  June. 

Hodder  &  Stoughton  are  bringing  out  in  July  "The 
Glimpse,"  Arnold  Bennett's  latest   work. 


Hector  McLeod  is  at  present  covering  Canada  from 
Halifax  to  Vancouver  in  the  interests  of  Hodder  & 
Stoughton,  for  the  first  time. 

Henry  Frowde  slate  that  "The  Concise  Oxford  Dic- 
tionary," which  they  intend  bringing  out  is  nearing  com- 
pletion. 

John  Henry,  of  the  Copp,  Clark  Co.,  has  returned  from 
his  north-west  trip.  He  states  that  business  was  very 
good  indeed. 

The  Musson  Book  Co.  announce  that  they  will  be  pub- 
lishing a  Canadian  edition  of  E.  Temple  Thurston's  new 
novel,  "The  Garden  of  Resurrection." 

All  the  Toronto  publishing  houses  observed  the  King's 
birthday,  on  June  3,  by  closing  their  establishments  and 
giving  their  employees  a  holiday. 

Rev.  Dr.  Gordon  (Ralph  Connor)  of  Winnipeg,  is 
chairman  of  the  conciliation  board  which  is  trying  to 
settle  the  big  western  coal  miners'  strike  at  Coleman, 
Alta. 

Ed.  J.  Boyd,  who  represented  Cassell  &  Co.  through- 
out Eastern  Canada  and  Newfoundland,  returned  to  Tor- 
onto after  his  two-months'  trip.  He  reported  doing 
splendid  business. 

The  trade  visiting  Toronto  are  invited  by  Cassell  &  Co. 
to  visit  and  make  use  of  their  sample  rooms  for  corres- 
pondence, etc.  Both  Mr.  Button  and  Mr.  Boyd  will  wel- 
come the  visitor  and  make  him  feel  at  home. 

The  British  publishers,  Mr.  Lane  said,  were  making 
an  effort  to  bring  to  an  end  the  present  system  of  selling 
books  at  a  discount  on  the  "regular"  price,  and  to  hold 
retailers  to  a  fixed  price. 

S.  B.  Gundy,  Canadian  manager  of  Henry  Frowde, 
returned  from  his  trip  to  the  Old  Country  at  the  begin- 
ning of  the  month.  Geo.  Stewart,  also  of  Henry  Frowde, 
completed  his  spring  trip  and  says  business  was  the  best 
ever. 

Chas.  Musson,  of  the  Musson  Book  Co.,  who  took  a 
9,000  mile  journey  through  Western  Canada,  California 
and  the  South-Western  States,  returned  two  weeks  ago. 
He  thinks  Ontario  is  a  much  better  country  than  is  Cali- 
fornia. 

"When  I  was  in  Algiers  last  winter,"  he  added,  "I 
found  that  few  books  are  read.  A  sale  of  one  hundred 
volumes  of  a  book  is  considered  quite  remarkable.  The 
people  of  the  warmer  climates  apparently  have  not  the 
energy  to  read  or  to  think." 

Three  novels  in  which  the  plots  are  laid  in  London, 
depicting  three  distinct  types  of  London  life — the  gay. 
the  grave,  and  the  serious — have  been  published  by  The 
Macmillan  Co.  They  are:  "Phrynette  and  London,"  by 
Marthe  Troly-Curtin ;  "None  Other  Gods,"  Father  Robt. 
Hugh  Benson;  and  "The  Sea  Lion,"  Patrick  Rushden. 

The  Macmillan 's  announce  for  autumn  publication, 
"The  Greatest  of  These,"  by  Winston  Churchill.  The 
story  is  laid  in  Boston.  The  greatest  of  these,  being  char- 
ity, shows  that  Mr.  Churchill  indirectly  retains  the  ini- 
tial "C"  for  his  title,  as  usual.  The  same  house  also  an- 
nounces a  new  book  in  the  fall  by  Robert  Herrick. 

Rev.  Dr.  Briggs,  at  the  recent  Methodist  Conference  at 
Toronto,  reported  the  largest  turnover  and  the  greatest 
net  profits  in  the  history  of  the  Book  Room.  During  the 
year  $300,000  worth  of  books  were  sold,  an  increase  of 
$7,000.  The  circulation  of  the  various  Sunday  school 
papers  is  387.000,  an  increase  of  '23,000  in  the  year. 


B  0  O  K  S  E  L  L  E  R     AND     STATTONER 


17 


CANADIAN  BOOKS  AND  AUTHORS. 

Hulberl  Pootner,  author  of  "Two  on  the  Trail."'  has 
started  on  his  trip  into  the  Peace  River  country. 

Prof.  A.  I'.  Coleman,  of  Toronto  University,  is  the 
author  of  "Old  and  New  Trails  in  the  Rockies,"  which 
Henry  Frowde  will  publish  in  the  fall. 

Musson's  have  boughl  out  a  fresh  supply  of  Rev. 
Canon  Cody's  "On  Trail  and  Rapid,"  being  the  story  of 
Bishop  Bompas'  Life  Amongsi  the  Red  Indians  and 
Eskimo. 

A  new  I m m >k,  having  Canada  for  background — "The 
Golden  Laud" — was  published  by  The  Musson  Hook  Co. 
during  June.  The  author  is  A.  E.  Copping.  There  are 
24  plates  in  color,  illustrating  the  hook,  painted  by  Har- 
old Copping. 

"The  Fair  Dominion — A  Record  id'  Canadian  Impres- 
sions and  Observations,"  by  R.  E.,  Vernede,  is  a  new- 
work  recently  published  by  Kegan,  Paul,  Trench,  Trubner 
&  Co.,  London,  Eng.  There  are  12  illustrations  in  color 
by    Cyrus  Cuneo. 

"The  Course  of  Impatience  Carnaghan,"  by  Mabel 
Burkholder,  will  be  published  in  Augusl  by  The  Musson 
Look  Co.  This  is  the  author's  firs!  book,  though  her  short 
stories  and  poems  in  the  newspapers  and  periodicals  of 
Canada   have  made  her  name   fairly  well  known. 

(1.  R.  Patullo,  author  of  "The  Untamed,"  a  recent 
book  published  in  Canada  by  McLeod  &  Allen,  is  a  Texas 
cattle  rancher.  He  is  a  son  of  (J.  R.  Patullo,  id'  Wood- 
stock, Out.,  and  in  his  younger  days  did  newspaperwork 
in  Montreal,  London.  Eng.,  and  Boston,  Mass.  He  is 
an  expert  horseman,  on  one  occasion  riding  22.")  miles  in 
three  days  to  help  stamp  out  a  forest  fire. 

Henry  Frowde  have  published  during  the  past  month. 
"The  Romance  of  Canada,"  edited  by  Herbert  Strang. 
The  work  is  divided  into  four  parts,  which  may  be  ob- 
tained in  one,  two  or  four  volumes  as  desired.  The  divi- 
sions of  the  work  are  "The  Greal  Explorers;"  "The 
Great  Fight  for  Canada;"  "Adventures  in  the  Far. 
North;"   and   Adventures  in   the  Far  West .  " 

In  October  next.  Musson's  propose  publishing  "Cana- 
dian Days."  being  a  series  of  selections  for  every  day  in 
the  year.  These  selections  are  to  be  taken  from  the 
works  of  Canadian  authors  and  will  be  compiled  by  mem- 
bers of  the  Canadian  Women's  Press  Club.  The  same 
company  will  have  ready  soon,  "The  Scotsman  in  Can- 
ada." in  two  volumes.  The  first  will  deal  with  Eastern 
Canada  and  will  be  composed  by  Dr.  Wilfred  Campbell, 
and  the  second  will  deal  with  Western  Canada,  the  author 
being  Dr.  Bryce. 

McClelland  &  Goodchild  are  publishing  a  Canadian 
edition  of  "A  Fisherman's  Summer  in  Canada."  by  F.  0. 
Aflalo.  The  book  is  illustrated  with  twenty-seven  half- 
tone reproductions  from  photographs.  The  author  is  a 
traveler  who  has  written  many  books  on  outdoor  life  on 
every  quarter  of  the  world  and  is  the  founder  of  the  Bri- 
tish  Sea  Anglers'  Society.  The  same  firm  have  just;  ready 
"The  Dominion  of  Canada."  by  W.  L.  Griffiths.  This 
probably  is  one  of  the  most  important  books  on  Canada 
that  has  been  published  for  some  time.  The  author,  who 
is   Secretary   to   the   High    Commissioner   at    London    has 


been  able  to  gather  information  not  easily  accessible  to 
the  ordinary  writer,  so  that  the  book  should  provide  a 
dei'p  fund  of  informal  ion. 

The  Superintendent  of  Immigration,  Ottawa,  has  is- 
sued in  pamphlet  form,  "The  Law  and  Regulations  of 
Canada    Respecting   Immigration   and    Immigrants. " 

In  addition  to  "The  NewT  Garden  of  Canada"  ami 
"Canada  as  It  Is,"  June  publications  of  Cassell  &  Co.. 
that  house  will  bring  out  early  in  October  an  important 
new  book'  entitled  "Canada  To-day  and.  To-morrow,"  by 
A.    E.  Copping,   illustrated    by  Harold   Copping. 

Nova  Scotia,  which  has  been  called  by  visitors  the 
fairest  province  of  Canada,  yet  for  some  reason  or  other, 
in  spile  id'  its  great  natural  resources,  has  not  received 
adequate  notice,  is  treated  of  by  Deckles  Willson  in  a 
book  published  by  Constable  &  Co.  Mr.  Wilson  recounts 
his  travels  through  this  part  of  Canada,  as  he  saw  it  last 
year. 


Rare  Canadian  Books  and  Prints 

A  Catalogue  of  1124  items  relating  to  every  part  of  Canada,  especially 
the    Northwest,   just  issued  by 

THE    MUSEUM    BOOK    STORE 

45  Museum  Street,  London,  W.C.,  England 

Catalogues  gratis  a>  d  post  free 


JOHN    MORTIMER 

Author  of  "Day  Dreams  of    a    Pioneer,"   a   recent 
publication  of  William  Briggs. 


"British  Dominions:  their  Present  Commercial  and  In- 
dustrial Condition,"  a  series  of  general  reviews  for  busi- 
ness men  and  students,  edited  by  W.  J.  Ashley,  M.A.,  Pro- 
fessor of  Commerce  in  the  University  of  Birmingham,  and 
formerly  Professor  in  the  University  of  Toronto,  is  the 
title  of  a  new  work  just  published  by  Longmans,  Green 
&  Co.  The  lectures  contained  in  this  book  were  delivered 
before  the  University  of  Birmingham  during  the  last 
winter. 

The  Canadian  Commission  of  Conservation  have  pub- 
lished in  booklet  form  two  addresses  delivered  at  the 
second  annual  meeting  of  tin1  commission,  held  at  Quebec 
in  January  last,  ami  reprinted  from  the  report  of  the 
commission.  One  of  these  addresses  is  "Agricultural 
Work  in  Ontario,"  by  0.  0.  James.  Deputy  Minister  of 
Agriculture  for  Ontario;  and  the  other  is  "Unsanitary 
Housing,"  by  Dr.  ('has.  A.  Hodgetts,  medical  adviser  to 
the   committee  on   Public   Health   of  the  Commission." 


is 


BOOKS  E  L  L  E  R     AN  D     S  rr  A  rr  I  r )  N  E  1: 


Publishers'  Best-selling   Books 

The  Copp,  Clark  Co.  find  'their  besl  sellers  to  be 
"Molly  Make  Believe,"  "Eve's  Second  Busband,"  "The 
Patrician,"  and  "John    Verney." 

McClelland  &  Goodchild  report  a  second  importation 
of  "Me-Smith"  by  Lockhart.  This  is  a  story  of  the  West. 
They  are  also  bringing  oul  a  second  edition  of  Price  Col- 
lier's  "The  West  in  the  East." 

"The  Jesuit,"   by  Joseph    Hocking;   "The   Innocence 

of  Father  Brown,"  <!.  K.  Chesterton:  and  "The  Double 
Four,"  E.  Phillips  Oppenheim,  three  forthcoming  hooks 
are  reported  by  Cassell  &  Co.  to  have  had  very  large  ad- 
vance sales. 

The  Macmillan  Company  find  "The  Sovereign  Power," 
by  Mark  Pee  Luther;  "Trevor  Lordship,"  -Mrs.  Hubert 
Barclay;  "The  Legacy,"  Mary  S.  Walts;  "The  Ladies' 
Battle,"  Molly  Elliot  Seawell;  and  Owen  Wister's  "Mem- 
bers of  the  Family"— all  this  spring's  publications- 
splendid  sellers  of  late. 

Arnold  Bennett's  two  books— "How  to  Live  on  24 
Hours  a  Day,"  and  "Menial  Efficiency"— are  reported  as 
selling  well  by  Mussons.  "The  Rosary"  is  still  their 
leading  hook.  Of  their  new  hooks  "Qneed"  is  selling 
well,  and  orders  are  being  received  from  all  parts  of  the 
country    lor    Mrs.   Jack's    "Canadian  Garden." 

A  big  sale  is  expected  tor  "The  Winning  of  Barbara 
Worth,"  the  new  novel  by  Harold  Bell  Wright,  author 
of  "The  Shepherd  of  the  Hills"  and  "The  Calling  of 
Dan  Matthews."  McLeod  &  Allen's  other  best  selling 
books  are  "The  Prodigal  Judge"— a  third  large  edition 
being  in  course  of  preparation;  and  "Torchy"  and  "The 
New    Machiavelli." 

Canadian  Summary  of  Best  Sellers. 

Points.  • 

1.  Broad    Highway.      Parnol.    Little,    Brown    <>H 

2.  Prodigal    Judge.      Kester.      McLeod    37 

Grain  of  Dust.     Phillips.     Briggs   30 

Rosary.      Barclay.      Musson    25 

pop    Doctor.      Dehan.     Frowde    24 

New  Machiavelli.     Wells.     McLeod   12 

United  States  Best  Selling  Books. 

six     best    selling    b   oks 


The    Bookman's      list    of    the 
(ficton)    for    last  month  are: 


2. 
3. 

1. 

5. 

(i. 


The  Prodigal  Judge.  Kester. 
The  Broad  Highway.  Farnol 
The  Grain   of  Dust.     Phillips, 


Points. 
Bobbs-Merrill    .  . .  279 

Little,    Brown    21(1 

Appleton    17') 


The      Golden      Silence.      Williamson,       Doubleday, 

Page   ..„  117 

Molly    Make-Believe.     Abbott.     Century    Co    109 

Marie  Claire.     Audoux.     Doran 85 


L.  C.  Page  &  Co.,  Boston,  have  just  announced  for  pub- 
lication, a  new  volume  in  the  popular  Art  Galleries  of 
Europe  Sei'ies  "The  Art  id'  the  Vienna  Galleries" — by 
David  C.  Preyer.  This  is  an  interesting  and  authoritative 
work  devoted  to  descriptions  of  the  paintings  in  the 
galleries  of  Vienna,  including  the  Belvidere  and  Imperial 

Museum,    the     National     Academy,    the     Liechtenstein    and 


many  minor  collections.  Mr.  Preyer,  the  author,  will  he 
recalled  as  the  writer  of  another  successful  title  in  the 
Art  Galleries  of  Europe  Series — "The  Art  oi  the  Nether- 
land  Galleries;"  and  his  "Art  id'  the  Metropolitan  Muse- 
um, of  New  York."  They  also  announce  the  publication 
of  Iwo  important  new  juveniles:  "Chinese  Playmates," 
by  Norman  II.  Pitman.  This  is  a  worth-while  and  happy 
little  story  about  two  little  Chinese  hoys,  with  the  scenes 
laid  in  China.  The  book  is  illustrated  in  unique  fashion 
from  pen  and  ink  drawings  done  by  a  Chinese  artist.  And 
a  new  volume  in  their  educational  series,  "The  Little 
Cousin  Series,"  so  popular  with  librarians  and  educators, 
"Jose:  Our  Little  Portuguese  Cousin,"  by  Edith  A. 
Sawyer. 

The  one  hundredth  anniversary  of  the  birth  of  Har- 
riet Beeeher  Stowe  occurred  on  June  14.  Appropos  of 
this  event,  a  new  biography  of  the  author  of  "Uncle 
Tom's  Cabin,"  written  by  her  son.  Charles  Edward 
Stowe,  and  her  grandson,  Lyman  Beeeher  Stowe.  has 
just  been  published  by  Houghton,  Miffln  Co.  Instead 
of  following  the  ordinary  biographical  method,  the 
authors  have  told  the  story  of  Mrs.  Stowe's  dramatic 
career  as  though  she  were  the  heroine  of  a  novel. 

A.  C.  Caton,  of  London,  Eng.,  has  published  a  trans- 
lation from  the  German  of  Hugo  Salus'  "Children — A 
Marchen,"  the  first  of  "The  Mother  Books,"  a  little 
work  intended  to  instruct  children  by  way  of  story  the 
origin,  of  their  birth,  ana  so  give  them  a  higher,  a 
holier,  and  a  loftier  idea  of  the  mystery  of  their  ex- 
istence. 

W.  G.  Kenny  has  sold  his  book  and  stationery  busi- 
ness at  St.  Mary's  to  Arch.  Willard.  Mr.  Kenny  in- 
tends  opening    up    a    business   in   the   West. 


You  Should  Sell  the  Books 
that   People   Talk   About 


The  Standard  Book  Company  is  pub- 
lishing a  series  of  novels  of  present 
day  life  in  Canada. 

The  first  book  has  just  been  issued. 

The  Heir  from  New  York 

By  R.  S.  JENKINS 

A    delightful    story    describing    how    a 
young  American  became  Canadianized. 

RETAIL  PRICE,  $1.25 


ORDER  FROM 

WILLIAM  BRIGGS 

29-37  Richmond  Si.  Wesl,  ■   T0R0M0,  ONT. 


BOOKSELLER     AND    STATIONER 


19 


Third  Large  Edition  Al 
ready  Selling  of 

L.  M.  MONTGOMERY'S 
new  tale 

Cbe  Story  Girl 


"It  is  even  more  fascinating,  more  charming  and  elusive  and  all  the  other  delightful  things," 
says  the  Boston  Herald,  "than  the  book  that  made  Prince  Edward  Island  famous-  ANNE  OF 
GREEN  GABLES." 

Recommend  THE  STORY  GIRL  to  the  customer  in  search  of  wholesome  entertainment. 
"It  will  keep  a  kindly  smile  upon  the  lips  and  in  the  heart  as  well." — Chicago  Inter  Ocean. 

With  frontispiece  and  cover  inlay  in  full  colour  from  paintings  by  George  Gibbs. 
Decorative  jacket-      Cloth  12mo.,  $1.50. 

(Order  through  your  jobber  or  from  the  publishers  direct.) 


by 


L.  C.  PAGE  &  COMPANY 


BOSTON,  Mass. 


A  New  Book  By  Olive  Schreiner 

Author  of  "The  Story  of  An  African  Farm." 

"WOMAN    AND    LABOUR" 

Cloth  $1.25  net. 

A  vitally  important  book  on  the  position  of  woman  in  the  modern  world,  which  should  be  read  by  every 
intelligent  man  and  woman.  The  author's  eloquence  and  courage,  coupled  with  solid  logic  and  thorough 
sanity,  makes  her  striking  argument  one  of  tremendous  force. 

Some  British  Press  Comment. 


"At  last  there  has  come  the  book  which  is  des- 
tined to  be  the  prophecy  and  the  gospel  of  the 
whole  a  waken  in  p.  .  .  .  Remarkable  as  this  book 
of  olive  Sehreiner's  is.  merely  as  an  intellectual 
achievement,  its  greatness  and  its  life  are  in  the 
emotional  power  which  has  found  its  stimulus  and 
its  insfil itl;n  in  a  vision  of  the  future  ...  A 
book  which  will  be  read  and  discussed  for  many 
years   to   come." — The    Nation    (London  i. 


"All  the  qualities  which  lonjr  ago  won  fo-  Olive 
Schreiner  the  gratitude  and  admiration  of  readers 
.ill  over  the  globe  are  here  :n  their  old  strength. 
There  is  fierce  satire;  there  is  deep-souled  eloquence. 
There  is  the  same  quick  reasoning,  the  same  tender- 
ness, the  same  poetic  insight  into  the  puzzle  of  life. 
.  .  .  The  feelinjrs  which  are  behind  the  various 
women's  movements  could  not  find  clearer  or  more 
eloquent  expression  than  they  do  in  this  remarkable 
book."— The    Daily    Mail    (London). 


"It  is  one  of  those  books  which  are  sunrises,  and 
give  us  spacious  and  natural  horizons.  Like  Maz- 
zini's  essays,  it  is  logic  touched  with  emotion, 
politics  on  fire.  One  may  begin  to  doubt  the  cause 
of  woman's  rights  when  the  opponents  of  sex 
equality  produce  an  equally  glowing,  earnest  and 
prophetic    book." — The    Daily    News    (Loudon). 


HENRY  FROWDE, 


TORONTO 


20 


BOOKSELLE R     AND     S T A Tlo N  E  I ! 


A   PAGE   FOR  NEWSDEALERS. 

"The  Canadian  Conciliator"  is  the  prospectus  num- 
ber ul'  a  proposed  monthly  or  quarterly  magazine  to  be 
devoted  I"  the  interests  of  world-wide  peace.  This  pros- 
pectus number  contains  interesting  extracts  from 
speeches  and  articles  by  men  famous  as  advocates  of 
peace:  Mr.  Asquith,  Lloyd  George,  Hamilton  Holt,  Nor- 
man Angell,  author  of  "The  Greai  Illusion,"  and  mam 
others.  It  contains  also  brief  descriptions  of  the  differ- 
ent Good-will  organizations  of  the  World,  and  some  care- 
fully compiled  fads  and  figures  which  show  clearly  to 
what  greater  advantage  the  efforts  expended  in  preparing 
for  war  mighi  be  turned.  Mr.  C.  II.  Keys,  226  Confedera- 
tion Life  Bldg.,  Toronto,  Ont.,  is  one  of  the  prime  movers 
of  the  proposed  Peace  Society  which  is  undertaking  the 
publishing  of  this  magazine. 

In  the  July  issue  of  MacLean's  Magazine  the  leading 
article  will  deal  with  "Four  Great  Pieces  of  Engineer- 
ing" and  what  effect  they  will  have  upon  Canadian 
Nationalism.  The  four  are:  The  Panama  Canal,  the 
Georgian  Bay  Canal,  the  Hudson's  Bay  Railway  and  the 
two  new  roads  which  are  now  being  added  to  the  C.l'.K.'s 
road  through  the  Rocky  Mountains. 


Mr.  John  Lane,  head  of  the  publishing  house  of  John 
Lane  &  Co.,  London  and  New  York,  was  in  Toronto  for  a 
day  early  in  the  month,  on  his  way  to  England  after  a 
business  trip  through  the  United  States  and  Canada.  Mr. 
Lane,  interviewed,  said:  "The  People  of  Canada,  in  pro- 
portion to  population,  read  more  hooks  than  are  read  in 
any  other  country  in  the  world.  I  think  that  is  generally 
admitted."  He  attributes  this  position  to  the  winter 
weather. 

Religious    Tract    Society's   New   Publications. 

The  Religious  Tract  Society,  London,  England,  pub- 
lished recently  "The  Life  Story  of  Our  Gracious  Queen 
Mary,"  by  Jeanie  Rose  Brewer.  The  work  deals  with 
Queen  Mary  as  a  child;  as  a  wife;  as  a  mother;  and  with 
(.hieen  Mary's  kith  and  kin.  Jl  contains  a  photogravure 
portrait  and  It)  full-page  plates.  The  published  price  is 
2-6  net.  The  Society  has  also  ready  for  immediate  pub- 
lication an  entirely  new  work  entitled  "Every  Boy's 
Book  of  Railways  and  Steamships,"  by  Ernest  Protheroe, 
author  of  "The  Handy  Natural  History."  It  contains 
o  colored  and  til'  full-page  plates,  all  reproduced  from 
photographs,  ami  is  published  at  4-ti  net.  The  publish- 
ers state  that  the  work  gives  an  account  of  the  triumphs 
of  steam  as  applied  to  traction  on  land  and  propulsion 
through  water. 

Some  of  the  other  new  season's  publications  of  The 
Religious  Tract  Society  are:  "Recollections  of  an  Irish 
Doctor,"  by  the  late  Lombe  At  thill,  M.D.;  "The  Rope 
of  Hair,"  short  sermons  to  children,  by  Rev.  Stuart 
Robertson,  M.A.;  "The  Prison-Ministry  of  St.  Paul," 
by  Rt.  Rev.  T.  \V.  Drury,  D.D.;  "Diana  or  Christ,"  a 
tale  of  the  days  of  Marcus  Aurclius  by  Irene  E.  Strick- 
land Taylor;  "The  Heroism  of  Lancelot,"  by  Jeanie 
Ferry;  "Exodus  (1-xx,  verse  17)"  a  devotional  comment- 
ary, by  Rev.  I''.  I!.  Meyer,  B.A.;  "Yioletl.v's  Fortune," 
by  .Mary  F.  Murray.  "The  Heart  of  a  Friend,"  by  Flor- 
ence Willmot;  "A  Stray  Sunbeam,"  by  Laura  A.  Barter 
Snow;  "Tessie's  Trust,"  by  Amy  Whipple,  and  "Netta, 
Two  Bovs  and   a   Bird,"  !>v  II.   Louisa   Bedford. 


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r  alt-a-crown's  worth  " 


This  is  the  Review  offeriog  THE  BEST  terms  to  Book- 
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Henrietta  Street,  Covent  Garden,  London,  W. 


BOOKSELLER     AND     STATIONER 


21 


Sure  Sellers  for  Summer  Trade 


The  Root  of  Evil 

fly  Thomas  'Dixon 

The  romance  of  a  woman's  struggle  between 
love  and  luxury.  It  is  a  story  for  this  day 
and  this  generation  and  surpasses  anything 
Mr.  Dixon  has  yet  done.  Illus-  <£■•  ry/r 
trated  in  color.     Oloth  .  .      Cpl.^O 


The  Cabin 

By  Stewart  fidward  White 

A  book  full  of  nature  and  woodcraft  and 
the  sheer  delight  of  outdoors.  Decorated 
wrapper       a  n  d        illustrations. 


$1.50 


The  Miller  of  Old  Church 

B\)  ($llen  Glasgow 

Author  of  "The  Wheel  of  Life,"  "The  Del- 
iverance," etc.  A  classic  of  Ameri-  <t\  -i  ^r 
can  life.     Decorated  wrapper.  4>1.4^ 

The  Golden  Silence 

£yC.H.&A.  M.   Williamson 

This  is  the  only  Williamson  Book  to  be 
published  during  the  year  191 1 .  It  is  at- 
tracting wide  attention  and  is  too  important 
and  interesting  a  book  to  be  pushed  aside 
by  the  rising  tide  of  new  publications.  Dec- 
orated wrapper,  and  papers  and  d\  -i  r\  ^ 
frontispiece    in     colors.       Cloth.      vpl.^O 


BARBARA  OF  THE  SNOWS 

{By  Harry  Irving  Greene 
Color  Frontispiece  and  other  Drawings  by  Harvey  Dunn.     12mo.  $1.25  net 

This  is  a  fine  outdoor  novel,  full  to  the  brim  of  youth,  spirit,  struggle,  and  un- 
conquerable purpose.  The  story  is  swift  in  its  action,  whirling  the  reader  from 
climax  to  climax  of  a  moral  drama  of  real  power. 


Have  you  the  following  books  by  Arnold  Bennett  in  stock? 

If  not,  Why  not  ? 

HOW  TO  LIVE  ON  24  HOURS    A  DAY  :     A    wonderfully    clever   study    of    the 

uses    of    time.                           -                                -                          -                         Boards  $  .50 

MENTAL  EFFICIENCY:     And  Other  Hints    to    Men    and    Women.      Being    an 

Enlarged  and  Revised  Edition  of  THE  REASONABLE  LIFE.    12mo.  Boards  .75 

THE  HUMAN  MACHINE :     A  Series  of  Studies.             -             -                          Cloth  .75 

LITERARY  TASTE :     How  to  Form  It.                     -                 -                     -  '                 -  .75 

They  are  Sure  Sellers   Wherever  Shown 

The  Golden  Land 


The  Story  and  Experiences  of  British  Settlers  in  Canada. 
By  Arthur  (f.   Copping. 

Illustrated  in  color  by  Harold  Copping,  with  a  preface  by  the  Right  Hon.  John  Burns,  M.P. 


Cloth   $1.50 


Mr.  Arthur  Copping  reproduces  with  terseness  and  vivacity  his  varied  infor- 
mation concerning  good  wages,  prosperous  farming,  strenuous  toil  and  strange 
adventures.  Mr.  Harold  Copping's  sketches  reveal  the  actual  Canada  of  blue  sky 
and  sunshine,  with  its  prairies  full  of  subtle  charm  and  its  mountain  scenery  of 
glowing  grandeur. 

TORONTO 

The  Musson  Book  Company,  Limited 


22 


BOdKSKI    L E R      AND     STATION  E R 


Month's  Record  of  Canadian  Books  Ridg;,I  Pett  T:l""  ]ni"u"  Toronto:  ^    ''  n«',h 

Canadian    Imprint    Publications    Issued    During  Schreiner,  Olive.    Woman  and   Labor.    Toronto:  Frowde. 
Past  Month — Good  List  of  Fiction  and  General  Cloth,  $1.25  net. 

Literature.  Shute,  Henry  A.    Plupy,  the  Real  Boy.    Toronto:  Mosson. 

Cloth,  $1.25. 

Aflalo,   F.   G.     A    Fisherman's   Summer   in   Canada.     To-  Smith,  A.  A.    Our  Sailor  King.    Toronto:   Musson.  Cloth. 

ronto:    McClelland   &   Goodchild.    Cloth.  35  cents. 

Angell,  Norman.     The  Great    Illusion.     Toronto:   McClel-  Strang,  Herbert.     The    Romance    of    Canada.     Toronto: 

land  &  Goodchild.     Cloth.  Frowde.     Colth. 

Angellotti,  Marion  Polk.     Sir  John  Hawkwood.     Toronto:  Talbot-  *'•  A.    New  Garden  of  Canada.    Tornoto:  Cassell 


Tolstoy,   Count  Leo.     War  and    Peace.    Toronto:   Frowde 
Cloth,  $1.25. 

•.      Anna    Karemin.       Toronto:     Frowde.       Cloth, 

$1.25. 

Turnbull,   A.     Biography    of    Samuel     Taylor    Coleridge. 
Toronto:  Macmillan.     Cloth,  $1. 

Verrill,  Philip.     Thurley    Ruxton.     Toronto:    McLeod  & 
Allen.     Cloth,  .$1.25. 

Welham,  Sydney.    Manual  for  Nurses.     Toronto:  Musson. 
Cloth,  $1. 

Wister,  Owen.    Members  of  the  Family.     Toronto:  Mac- 
millan.    Cloth,  $1.25. 


"The  Portrait  Book  of  Our  Kings  and  Queens"  is 
one  of  the  T.  C.  and  E.  Jack  (Edinburgh)  books  pub- 
lished in  commemoration  of  the  Coronation.  It  is  handled 
in  Canada  by  their  agents,  The  Copp,  Clark  Co.  It  gives 
in  picture  and  in  word,  a  description  of  Britain's 
sovereigns  from  William  the  Conqueror  (1066)  to  King 
George  and  Queen  Mary  (1911).  The  illustrations  are 
colored  works  of  art. 

Another  important  new  Jack  book  also  handled  by 
The  Copp,  Clark  Co.   is  "The  Woman's  Book,"  written 


McClelland  it  Goodchild.     Cloth. 
Bennett,   Arnold.     Mental    Efficiency.     Toronto:    Musson. 

75  cents. 
Bellinger,  Martha  P.     The  Stolen  Singer.     Toronto:  Mc- 
Leod   &    Allen.    Cloth,   $1.25. 
Charcot,   Dr.  Jean.      Voyage   of  the   "Why  Not?"     To- 
ronto:   Musson.    Cloth,  ilk,  $5.00. 
Collier,  Price.     The  West   in  the  East.     Toronto:  McClel- 
land &  Goodchild.    Cloth. 
Copping,    A.    E.      The    Golden    Land.      Toronto:    Musson. 
Cloth,  $1.51). 

De  Conlevain,  Pierre.     The  Unknown  Isle.     Toronto:  Cas- 
sell. 

Dickson,    Harris.       Old     Reliable.      Toronto:    McLeod    & 
Allen.    Cloth,  $1.25. 

Elliott,  Francis  Perry.    The  Haunted    Pyjamas.    Toronto: 
McLeod   &  Allen.    Cloth,  $1.25. 

Ingram,   Eleanor.      Stanton    Wins.     Toronto:    McLeod   & 
Allen.    Cloth,  $1.25. 

Fletcher,   Jefferson   Butler.     The   Religion   of   Beauty   in 
Woman.      Toronto:    Macmillan.    Cloth,   $1.25. 

Ford,  Sewell.     Torchy.     Toronto:  McLeod  &  Allen.  Cloth, 
$1.25. 

Fraser,  John  Foster.     Canada  as  It   Is.     Toronto:  Cassell. 

French,  Allen.     How  to  Grow  Vegetables.    Toronto:  Mac- 
millan.   Cloth,  $1.75. 

Glasgow,   Ellen.      The   Miller   of    Old    Church.      Toronto:' 
Musson.      Cloth,   $1.25. 

Gla?pell,  Susan.    The  Visioning.     Toronto:  Cop)),  $1.25. 

Grahame-White.  C,   and  Harry  Harper.     The   Aeroplane 
-Past,  Present   and   Future.     Toronto:   Frowde.  Cloth. 
$2.00. 

Griffiths,  W.  L.     The  Dominion  of  Canada.     Toronto:  Mc- 
Clelland &  Goodchild.    Cloth. 

Harrison,    Henry    Sydnor.       Queed.       Toronto:     Musson. 
Cloth,  $1.25. 

Hobbs,    William    Herbert.      Characteristics     of     Existing 
Glaciers.      Toronto:    Macmillan.   .Cloth,    $3.25. 

Home,  Gordon.    The  Romance  of  London.     Toronto:  Mac- 
millan.    Cloth,   75    cents. 

Home,  Beatrice.     Windsor  and    Eton.     Toronto:    Macmil- 
lan.     Cloth,   75  cents. 

Jones,  W.  Franklin.     Principles  id'  Education  Applied  to 
Practice.     Toronto:   .Macmillan.    Cloth,  $1.00. 

Knox,    Robert.      An    Historical    Relation    of    Ceylon.    To- 
ronto:  Macmillan.    Cloth.  $3:25. 

Law,    Ernest.      Some     Supposed     Shakespeare     Forgeries. 
Toronto:    Macmillan.     Cloth,  $1.25. 

Lincoln,   Joseph   C.     The   Woman    Hater.      Toronto:    Mc- 
Leod   &    Allen.      $1.25.  Laird  &   Lee.  Chicago,  have  issued,  lately,  a  new  edu- 

Luther,  Mark  Lee.    The  Sovereign  Power.    Toronto:  Mac-      cational  catalogue  announcing  (heir  new  hooks  and  pub- 
millan.    Cloth,  $1.30.  lications.     Two  new  lexicons  have  been   published— Web- 

MacKay,  Rev.  R.  P.    Missions.    Toronto:   R.   Douglas  Era-      ster's    new    Standard    American    Dictionary,    encyclopedic 
ser.     Paper,  10  cents.  edition;    and    Webster's    new    Standard    Dictionary,    high 

Marchmont,  A.  W.    Elfa.    Toronto:   Musson.    Cloth,  $1.25.       school    and    collegiate    edition.      They    have    also    ready    a 

McCarthy,  Justin.     A    Short     History    of  Our    Own   Time.      revised    edition    of   their    new    standard    domestic    science 
Toronto:    Musson.     Cloth.   $1.25.  cook  hook,  and   Brown's  standard    Elocution  and  Speaker. 

Orczy,  Baroness.    A  True  Woman.    Toronto:  Copp,  $1.25.      All  these  works  are  described  in  detail  in  the  catalogue. 


for  women  by  women.  It  is  an  800-page  illustrated  book 
and  its  contents  cover  every  conceivable  subject  of 
women's  sphere  and  life. 


BOOKSELLER     ANT)     STATIONER 


23 


Good    Sales   Talk. 

The  reason  why  one  thins  sells 
more  readily  than  another  is  that 
from  one  standpoint  or  another  it  is 
more  desirable. 

Analyze  the  qualities  of  your  goods, 
and  impress  the  most  desirable 
points  upon  the  mind  of  your  eus- 
toincr.  Then  get  the  price.  You  will 
find  little  trouble  getting  a  fair  price 
for  an  article  once  you  have  aroused 
a  desire  for   its  possession. 

Know  men — know  your  goods  ;  and 
by  applying  this  knowledge  diligently, 
you  will  soon  be  known  as  a  sales- 
man. 

Eighty  per  cent,  of  the  business 
failures  last  year  were  non-advertis- 
ing concerns. — Gibson's   Magazine. 

Hooks  are  appropriate  gifts  for  all 
manner  of  people.  They  are  a  pleas- 
ure to  give  and  they  give  pleasure  to 
others.  Without  a  love  for  books, 
the  richest  man  is  poor  ;  but  endow- 
ed with  this  treasure  the  poorest 
man  is  rich.  '  lie  has  wealth  which  no 
person  can  decrease  in  any  degree. 


A    lady    went    into    a    bookseller's 

shop   and    asked    for    Browning. 

"I  haven'l  got  it,  madam,"  an- 
swered the  bookseller  "I  make  a 
rule  never  to  stock  any  books  I  can't 
understand,  and  I  can't  make  head 
or  tail  of  Mr.  Browning.     Can  you?" 

The  customer  asked  for  another 
hook,  without  comment  upon  the 
salesman's  mental  limitations. 

"Have  you   Praed,   then?" 

"Yes,  madam,"  this  sceptical  per- 
son assured  her;  "I've  prayed,  and 
I  hat  doesn  't  help  me. " 


Another  little  tale  may  not  out  of 
place.  Pasted  on  the  window  of  a 
bookseller's  shop  was  the  si<jn : 
"Porter  wanted,"  and  within  the 
window  on  a  pile  of  books  the  pla- 
card: "Dickens'  Works  all  this  week 
for  four  dollars."  A  passing1  Irish- 
man read  first  one,  then  the  other, 
scratched  his  head  and  blurted  out  : 
"Dickens  may  take  the  job.  lie  can 
work  all  the  week  for  four  dollars  if 
he  wants  to,  but  I'm  a  union  man 
and  won't  touch  it  Ye'd  better  stick 
to  Dickens." 

Music  Trade  Notes. 
E.    0.    Webster,    Gananoque,    Out., 
has  sold   his  sheet   music,  music  books 
ami    small    musical    instruments    busi- 
ness. 


J.  L.  Brown  &  Co.  have  opened  a 
music  store  at  Richmond,  Que.  In 
addition  to  musical  supplies  they  car- 
ry a  stock  of  fancy  goods,  stationery, 
chinaware,   etc 


Important  Announcement 

The  purchase   by  us  of  the  entire   capital 
stock  of  the  well-known   house  of 

SIEBER  &  TRUSSELL  MFG.  CO. 

ST.  LOUIS 

Marks  another  remarkable  event  in  the 
history  of  the  stationery  trade.  It  en- 
ables us  to  supply  the  wants  of  every 
stationer,  as  we  have  not  only  the  largest 
and  best  selection  of 

BLANK  BOOKS 

but  a  line  of 

LOOSE    LEAF   DEVICES 

Second  to  none  on   the  market. 

The  Loose  Leaf  Branch  of  the  business  will  be 
carried  on  under  the  name  of  BOORUM  &  PEASE 
LOOSE  LEAF  BOOK  COMPANY,  with  headquarters 
at  109-111  Leonard  Street,  New  York,  and 
factories  at  Brooklyn  and  St.  Louis,  where  pre- 
parations are  being  made  to  carry  on  the  business 
on  a  greatly  increased  scale. 

In  the  near  future  full  particulars  regarding 
this,  as  well  as  complete  Catalog,  will  be  issued. 

BOORUM  &  PEASE   COMPANY 


HOME  OFFICES: 

Bridge,  Front  and  York  St.., 

Brooklyn,  N.Y. 

FACTORIES: 
Brooklyn,  N.Y. 
St.  Louis,  Mo. 


SALESROON  S: 

109  111    Leonard  St..  New  York. 

220  Devonshire  St.,  Boston. 

Republic  Building,  State  and 

Ad. ma  St..,  Chicago. 

4000  Laclede  Ave.,  St.  Louis,  Vo. 


C  T)  T?  /"»  TAT        Tne  hest  °ffer  '"  B]ank  Boo}ts  "  a  Frey  Patent  Flat  Opening  Book 
kJaTJ—J\*^I1~jl~\.J—J      — bound  in  full  sheep  ends  and  bands  with  Byron  W^eston's  Paper. 


Office    Equipment 


md 


Adding  an  Office  Supplies   Dept. 

Helpful  Hints  and  Suggestions  for  Stationers  as 
to  Articles  to  be  Carried — Look  After  Office 
Requisites — Profitable  Lines. 

There  are  so  many  different  articles  that  are  properly 
classed  under  the  head  "office  supplies,"  that  it  is  some- 
what surprising  that  more  stationers  in  Canada  do  not 
adopt  a  department-  devoted  particularly  to  this  line  of 
goods.  Most  stationers  are  already  handling  a  number  of 
these  articles,  but  if  they  were  grouped  into  one  depart- 
ment the  likelihood  is  that  oflice  furniture  and  office 
equipment  generally  would  be  added  in  a  short  time — 
more  especially  in  the  larger  centres. 

When  this  department  is  added  it  will,  of  course,  be 
necessary  to  have  a  good  salesman  who  knows  his  goods 
and  knows  the  needs  of  the  offices  in  his  community. 

Not  all  salesmen,  no  matter  how  bright  they  maylbe, 
can  sell  a  duplicator  mimeograph,  planotype,  multigraph 
or  neostyle.  Salesmen  must  be  trained  so  as  to  meet  in 
an  intelligent  manner  emergencies  that  may  arise,  and 
which  if  he  were  not  posted  would. kill  the  deal.  Trained 
representatives  confining  their  efforts  to  this  line  alone 
will  produce  good  results. 

Pencil  sharpeners  should  be  carried  in  good  assort- 
ment. All  kinds  sampled  for  the  inspection  of  and  trial 
by  customers  should  be  kept  fastened  to  a  counter  ready 
lor  use,  well  oiled,  and  the  cutting  knives  frequently 
changed,  so    that    they    are    ready    for    trial    by  any  pros- 

I  ective  customer.  A  stock  of  repair  parts  and  cutting 
Knives  should  be  carried,  so  that  immediate  service  can 
be  given  when  they  are  wanted.  The  dismantling  of  good 
machines  by  clerks  to  get  repairs  for  customers  is  a  per- 
nicious habit,  and  should  be  prohibited,  as  the  salesman 
nearly  always  fails  to  report  to  the  department  manager 
or  buyer  the  sale  of  the  part,  and  the  result  in  a  short 
time  is  a  variety  of  cripples,  each  with  some  very  im- 
portant pari    of   its   anatomy    missing. 

Tush  pins  are  a  small  item,  one  on  which,  when  pur- 
chased in  the  ordinary  way,  there  is  only  a  fair  profit  ; 
if,  however,  they  are  purchased  in  the  jobbing  quantity 
from  the  manufacturer  llie  profit  becomes  a  very  good 
(inc. 

We  cannoi  refrain  from  urging  all  dealers  to  carry  in 
stock,  in  addition  to  the  cheaper  five  and  ten-cent  grades 
of  toilet  paper,  a  good  grade  that  will  retail  at  20  cents 
.1  package  or  roll,  and  $2  per  do/en.  The  sale  is  not 
large,   but   a  certain  amount    of  business  can  be  done,    and 

II  will  steadily  increase,  as  there  is  a  demand  for  that 
class  of  goods,  and  when  once  converted  to  the  use  of  a 
better  grade,  customers  will  not  go  back  to  the  cheaper 
ones;  in  fact,  this  should  be  the  effort  on  all  lines.  The 
heller  goods  bear  the  best  profit,  and  therefore  the  larg- 
est return  for  the  effort  expended  in  addition  to  a  well- 
satisfied  customer. 

These  individual  suggestions  could  lie  continued  ad 
infinitum,   but      the     few   given  will   suffice   to  impress    the 


fact  that  care  must  be  exercised  in  the  selection  of  your 
stock  of  miscellaneous  items,  the  assortment  must  be 
fairly  large  and  varied,  goods  must  be  well  displayed  and 
purchased  in  such  quantities  as  will  insure  the  minimum 
cost,  thereby  obtaining  the  largest  profit.  The  stationer 
must  be  up  and  doing,  not  neglecling  his  opportunities, 
watching  his  business,  so  as  not  to  allow  good  profits  to 
be  taken  from  him  simply  from  lack  of  attention  on  his 
part,  and  as  the  cost  of  doing  business  is  large,  and  the 
return  small,  personal  attention  is  at  all  times  necessary. 
One  illustration  of  neglected  opportunities  is  the  fancy 
stationery  and  die  stamping  which  is  now  largely  con- 
trolled by  jewelers  and  department  stores,  and  ribbons 
and  carbons  which  are  handled  by  agents. 

If  stationers  do  not  already  carry  them,  and  many 
do,  the  following  are  some  of  the  lines  they  will  find  pro- 
fitable, provided,  of  course,  the  trade  in  their  particular 
locality  are  consumers  of  them  : 

Duplicating  devices,  brief  cases,  stamp  pads,  file 
bands,  magnifying  glasses,  dictionary  holders,  reading 
glasses,  parchment,  finger  pads,  sleeve  protectors,  money 
changers,  vest  protectors,  conductors'  punches,  art  gum. 
time  stamps,  money  trays,  bankers'  cases,  push  pins, 
wallets,  toilet  paper  (good  quality),  stationery  racks, 
numbering  machines,  wall  calendars,  pencil  sharpener 
machines,  rubber  stamps,  adding  machine  paper,  tele- 
phone rolls,  adjustable  book  locks,  adjustable  index 
tabs,  typewriter  oil,  call  bells,  thermometers,  tally 
registers  (particularly  in  centres  where  there  is  a  boat 
service  ;  used  by  clerks  on  boats  for  checking  sacks,  live 
stock,  etc.,  on  and  off  the  boat),  metal  polish,  furniture 
polish,  chamois,  nail  clippers,  cuspidors,  cuspidor  mats, 
telephone  brackets,  poker  chips  and  racks. 

These,  of  course,  are  only  a  few"  profitable  items, 
there  being  many  others  that  may  be  profitably  carried, 
varying  in  different  localities  and  governed  by  local  con- 
ditions. 

The  miscellaneous  items  in  this  business  come  from 
manufacturers  widely  scattered,  and  importers,  frequently 
a  manufacturer  making  but  one  or  two  things.  Goods 
should  be  packed  in  strong  boxes  of  a  convenient  size, 
nicely  labeled  and  well  wrapped.  If  is  a  good  idea  when 
goods  of  this  nature,  are  received  to  mark  each  individual 
package  with  the  cost  and  selling  price,  and  then  rewrap 
-them  so  that   they  will  keep  fresh  and  bright  in  stock. 

In  miscellaneous  items  are  many  bearing  only  a  mo- 
derate profit,  some  a  fair  one,  and  some  a  good  one. 
This  condition  is  caused  partially  by  the  manufacturers 
not  realizing  the  amount,  of  profit  necessary  to  pay  the 
cost  of  doing  a  retail  stationery  business,  and  making  his 
price  so  low  that  only  a  small  commission  remains  for 
the  dealer,  and  as  a  result  only  faint  efforts  are  made  to 
push  that  particular  line. 

On  the  other  hand,  other  manufacturers  consult'  mem- 
bers of  the  trade  as  to  the  retail  price  and  discounts  to 
be  allowed,  with  the  result  that  prices  and  discounts  are 
better  balanced,  and  a  more  favorable  reception  by  the 
trade   is  accorded. 

Xew  specialties  should  be  added  to  stock  whenever 
possible.  But  before  investing  your  money  you  should 
bear  in  mind  that  adding  new  high-priced  specialties  is 
something  more  of  a  problem  than  just  giving  an  order 
to   the  manufacturer  and   putting  them   in  stock.     That   is, 


B 0 0 K SELL E R      AND     S T A  T [ 0 N E R 


25 


PROTECTED 
PRICES 


HANDSOME 
PROFITS 


THE  PERFECT  PEN 

Dealers  who  really  mean  business  should  stock  the  "SWAN. 


Serviceable 
Warranted 
Acceptable 
Necessitous 


ISN'T    THAT   WHAT 
YOU'RE  AFTER  ? 


Reliable  ArticlE 
Right  for  Canad  A 
Pleased  BuyerS 
Popular    PricE 


You  do  not  need  to  learn  how  to  sell  "SWANS."  Simply 
stock  them,  and  let  those  who  pass  your  store  know  that  you 
stock  them. 

Got  terms  and  particulars  at  once. 

M ABIE,  TODD  <T&  COMPANY 


Headquarters,  London,  Eng. 


124  York  St..  TORONTO 


J 


THE  PENMAN'S  CHOICE 


THE  "PICKWICK' 


Pens  with  the  smoothness  and  quality  of  our  high 
grade  pens  are  hard  to  find.  Those  shown  in  the 
cuts  are  readily  sold  and  soon  make  steady  friends 
among  your  customers. 

There  is  a  good  margin  of  profit. 

Others  we  make  are  good  school  pens  at  low  prices 
and  grading  up  to  the  best  pens  for  office  use. 

Ask  to  see  the  new  Waverley  Fountain  Pen  Clip. 

MADE    BY 

Macniven  &  Cameron,  Limited 

EDINBURGH 

The  Trade  can  be  supplied  from  stock  carried  by  our 
CANADIAN  REPRESENTATIVES 

A.  R.  MacDougall  &  Company 

42  Adelaide  Street  West,   Toronto 


THE 

"ONLY" 

PAPER-CLIP 


IT'S  ALL  ONE 
OPERATION 

Placing  the    clip,  held 

as  at  "1,"  it  is  placed 

against  the  papers 

as   at  "  2,"   fold 

it       back       to 

"3"        and 

again      to 

"   4.  " 


is   simple    and    effective.         The 
papers  once  clasped  cannot   come 
apart  except  by  deliberate  intent. 

These    clips    sell     themselves     and 
the  price  to  the   dealer   is   so   low    as    to 
give  an  excellent  profit. 

Add  them  to  your  stock. 

WEST   MFG.    CO.,    Philadelphia,    Pa. 

CANADIAN  REPRESENTATIVES 

A.  R.  MacDougall  &  Co.,  42  Adelaide  St.  W.,  Toronto. 


26 


BOOKSELLER  AND  STATIONER 


if  Mm  want  to  turn  your  money  over  and  make  a  profit. 
After  you  determine  you  would  like  to  add  a  certain  spe- 
cialty to  your  line  (faking  for  granted  that  the  retail 
price  is  satisfactory),  your  opportunities  for  sale  should 
first  be  carefully  looked  over,  to  see  is  they  are  sufficient 
to  justify  the  additional  investment.  Then  the  question 
of  necessary  display  space  arises,  the  proportion  of  your 
rent  it  can  stand,  and  whether  by  adding  the  new  item 
the  sale  of  articles  you  already  handle  will  be  advanced 
or  retarded. 

The  manner  of  disposing  of  it  should  also  be  consider- 
ed, whether  your  regular  men  can  handle  it  successfully, 
<>r  if  a  special  man  will  be  necessary.  If  the  latter,  what 
will  he  cost  ? 

An  important  matter  is  the  advertising.  What  kind 
is  necessary  to  accomplish  the  desired  publicity,  and 
whether  you  or  the  manufacturer  pays  for  it — what  as- 
sistance he  is  to  give  you  in  the  way  of  window  display, 
sale  prospects,  special  salesmen  to  assist  your  men  and 
in  other  ways.  You  will  next  want  to  consider  the  sub- 
ject of  repeat  orders  for  supplies,  how  much  business  you 
can  do,  what  competition  you  will  be  subjected  to,  and 
what  amount  of  stock,  in  dollars  and  cents,  it  will  be 
necessary  to  carry.  After  the  above  points  are  settled  to 
your  own  satisfaction,  you  are  then  in  a  position  to 
come  to  a  final  conclusion  in  the  matter,  and  discuss  un- 
derstandingly  the  discount  and  terms  offered,  and  can  tell 
very  quickly  if  you  will  be  enabled  to  make  a  profit  on 
the  line,  or  whether  you  will  work  for  glory  and  the  ben- 
efit of  the  manufacturer  only.  • 

Prices  on  ordinary  miscellaneous  items  for  a  single 
piece,  say  up  to  $5  or  $7.50  each  retail,  should  always 
bear  a  profit  of  100  per  cent,  on  the  factory  cost,  and  on 
some  very  small  items  it  will  run  over  that.  The  dozen 
and  gross  price,  however,  will  necessarily  be  on  a  differ- 
ent basis.  Taking  the  small  sales,  which  average  on  the 
factory  cost  a  gross  profit  of  100  per  cent.,  and  the 
larger  sales,  which  will  run  from  20  per  cent,  to  50  per 
cent.,  and  frequently  lower,  you  can  readily  sec  that  100 
per  cent,  is  not  excessive.  For  illustration,  take  a  con- 
cern doing  a  business  of  $100,000  a  year,  $25,000  of 
which  is  sold  on  a  basis  of  100  per  cent,  gross  profit, 
and  $30,000  on  50  per  cent,  gross  profit  ;  $30,000  on  25 
per  cent,  gross  profit ;  $15,000  on  20  per  cent,  gross 
profit. 

$25,000  sales  at  100  per  cent,  gross  profit,  or  $12,500 
profit. 

$30,000  sales  at  50  per  cent,  gross  profit,  or  $10,000 
profit. 

$30,000  sales  at  25  per  cent,  gross  profit,  or  $6,000 
profit. 

$15,000  sales  at  20  per  cent. '  gross  profit,  or  $2,500 
profit. 

$10(1,000  sales;   gross  profit,    $31,000. 

Deduct  from  this  25  per  cent,  on  the  sales,  cost  of 
doing  business,  $25,000,  leaving  $0,000  profit,  or  (>  per 
cent,  on  the  sales,  seemingly  a  fair  percentage,  but  if  you 
will  deduct  from  this  orders  taken  from  railroads,  large 
consumers,  and  others  on  a  5  and  10  per  cent,  commis- 
sion basis,  and  the  thousand  and  one  things  the  stationer 
does  because  he  feels  he  is  compelled  to  for  which  he  gets 
no  return,  and  his  apparent  (i  per  cent,  profit  on  the  sales 
will  dwindle  quite  appreciably,  you  will  agree  that  100  pe*" 
cent,  is  necessary  just  as  often  as  you  can  get  it. 

The  head  of  one  big  United  States  concern  stated  re- 
cently that  it  cost  him  over  30  per  cent,  on  his  sales  to 
do  business.  In  his  case  the  above  example  would  have 
left  him  $1,000  gross  profit. 

There  are  some  patented  fixed  price  specialties,  how- 
ever, on  which  the  manufacturers  have  a  schedule  that 
must  be  followed,    'or     you   cannot     handle    the   line.    On 


these,  of  course,  it  is  necessary  to  adopt  their  schedule 
or  eliminate  the  line  from  your  business.,  As  they  are 
usually  lines  well  advertised  that  sell  at  a  good  price, 
and  the  manufacturer  assists  so  much  in  the  sale  they  can 
be  handled  at  a  less  percentage  of  profit  than  smaller 
items  where  the  sale  depends  entirely  on  your  own  efforts. 

Advertising  in  local  papers  and  the  giving  of  mailing 
slips  bearing  only  the  name  and  address  of  the  local  deal- 
er is  a  good  form  of  advertising  for  the  manufacturer,  to 
assist  in  the  sale  of  his  goods.  The  mailing  slips,  how- 
ever, should  not  bear  the  manufacturer's  name  and  ad- 
dress, but  only  that  of  the  local  firm.  This  will  insure 
the  distribution  of  the  slips  and  benefit  to  all,  while  if 
the  manufacturer's  name  and  address  appear  in  twelve- 
point  type,  and  that  of  the  dealer  in  six-point  or  smaller, 
as  they  frequently  do,  they  are  usually  consigned  to  the 
waste  basket,  where  they  belong. 

Manufacturers  of  small  articles  in  out-of-the-way  plac- 
es should  arrange  to  have  a  stock  in  some  one  of  the 
natural  buying  centres,  so  that  packages  may  be  sent  for 
enclosure  thereby  avoiding  excessive  charges. 

Cash  discounts  in  the  retail  stationery  business  are  a 
mistake,  and  should  not  be  allowed.  All  prices  quoted 
should  be  net.  Bills  should  bear  the  inscription  :  "This 
bill  is  net — no  discount  for  cash,"  and  these  terms  should 
be  adhered  to.  The  successful  retail  stationery  business 
is  one  of  special  service,  by  highly  trained  men  ;  the  aver- 
age sale  is  a  small  one,  and  a  regular  customer  will  fre- 
quently make  several  purchases  each  day,  often  necessitat- 
ing the  delivery  of  less  than  a  dollar's  worth  of  goods 
two  or  three  miles  away. 

$— 


British  Made  Typewriter  Supplies. 

The  "Crusader"  Mfg.  Co.,  London,  Eng.,  recently  is- 
sued an  illustrated  catalogue  of  their  typewriter  sup- 
plies, including  ribbons,  carbon  papers,  duplicators, 
copying  haths,  stapling  presses,  etc.,  in  fact  everything 
necessary  for  use  2with  all  makes  of  duplicators  and 
typewriters.  All  the  articles  are  of  British  make,  hest 
quality  and  fully  guaranteed.  The  catalogue  is  divided 
into  nine  sections  and  a  comprehensive  index  makes  it 
convenient  to  find  information  about  any  particular 
article.  Take  typewriter  ribhons  alone,  eight  pages  are 
devoted  to  describing  the  "Crusader"  brand  in  various 
widths,  styles  and  sizes,  and  a  neat  table  gives  the 
widths  of  ribhon  used  on  different  makes  of  machines. 
The  same  thorough  description  is  given  to  the  other 
articles  classed  in  this  catalogue.  The  illustrations  help 
out  the)  letterpress  and  emphasize  many  points  which 
otherwise  might  escape  attention.  There  ought  to  be  a 
field  for  these   goods   in  Canada. 

Fixol  and  Stickphast  Paste. 

The  Copp,  Clark  Co.  announces  that  they  have  three 
paste  lines  which  are  well  worth  stocking.  There  is  the 
"Stickphast"  office  paste,  of  double  strength,  which  is 
cheap  and  clean.  It  has  30  years'  reputation  behind  it, 
and  has  become  a  household  word.  By  means  of  a  patent 
device  the  brush  remains  in  the  desired  position  in  the 
jar  and  will  not  sink  down  into  the  paste.  "Photo- 
Stickphast"  paste  is  specially  adapted  for  photographic 
and  all  delicate  mounting.  This  paste  will  not  turn  sour, 
mould  or  go  bad.  "Fixol"  paste  is 'a  superior  adhesive 
for  office  or  library.  It  is  a  pure  white,  semi-transparent 
adhesive,  put  up  in  bottles  of  nice  design  with  cap  and 
brush  with  the  same  patent  device  to  prevent  the  brush 
sinking   into  (he  paste. 

What  looks  like  a  penholder  snap  is  the  "917"  pen- 
holder made  of  genuine  cedar  wood  with  best  Para  rub- 
ber grip  which  the  Copp.  Clark  Co.  are  handling.  They 
are   boxed   in   dozens  and   offered  at  a  reduction   in   price. 


BOOKSELLER  AND  STATIONER 


27 


A    NEW    CRANE    PAPER 

Crane's   Papier  Ligne 


THE    LATEST     PARIS     CONCEIT 


In    Spring    and    summer   stationery,    as    in   fabrics   and  gowns, 

the  light  airy  effects  are  those  which  make  the  strongest  appeal 

to  the  women  of  culture  and  refinement. 

In  no  recent  production  has  there  been  such  a  strong  responsive 

demand  as  that  created  by  the  latest  Parisian  effect  in  writing 

papers. 

CRANE'S    PAPIER    LIGNE' 

«s  dainty,  refined  and  especially  appropriate  for  spring  and 
summer   correpondence. 

The  fine  pencil  lines  of  delicate  shade  give  the  sheets  and  en- 
velopes a  distingue  appearance,  and  a  most  pleasing  writing 
surface. 

It  may  be  had  in  all  the  latest  fashionable  shapes  with  plain 
edges,  colored  borders  and  silver  bevelled  edges;  also  in 
Correspondence  Cards,  Dance  Orders,  Menu  and  Dinner  Cards 
to  match. 

Our    representatives    are    now    showing    the   trade 
this  beautiful  collection  of  summer 
novelties.     Order   now   and    Insure 
prompt  shipment. 


EATON,    CRANE    8c    PIKE    CO. 

PITTSFIELD.      MASS. 

New  York  Office.  Brunswick  Building.  225   Fifth  Avenue 


28 


BOOKSELLEE  AND  STATIONKK 


Coronation  Publications. 
An  impetus  should  be  given  to 
trade  during  this  present  year  be- 
cause of  the  Coronation  of  King 
George  and  Queen  Mary.  To  meet 
the  demand  consequent  upon  this  im- 
portant and  historic  event  Raphael 
Tuck  &  Sons  Co.  have  published  a 
large  range  of  artistic  and  high- 
grade  postcards,  pictures  and  en- 
gravings. There  are  splendid  life- 
like hand-colored  portraits  of  their 
Majesties  reproduced  in  high-class 
photogravure  in  various  sizes.  The 
large  size  pair  (18  x  12%  inches) 
mounted  on  stiff  paper,  are  especially 
well  done  and  the  finish  is  really 
beautiful.  Then  there  are  reproduc- 
tions of  the  King  and  Queen  in  their 
robes  of  state  after  the  original 
paintings  by  I.  Snowman,  for  which 
special  sittings  were  accorded  Ra- 
phael Tuck  &  Sons  Co.  by  their 
Majesties.  The  size  of  these  pic- 
tures is  25  x  17y2  inches  each. 

A  number  of  historical  pictures 
bearing  on  the  Coronation  are  also 
included  in  the  series,  all  the  sub- 
jects being  reproduced  by  the  firm's 
"oiletle"  color  process.  Among  this 
grouping  are  "The  Coronation  Stone 
broughl  by  Edward  T  from  Scone  to 
Westminster  Abbey;''  "Oedric,  first 
king  and  ancestor  of  the  Royal  Fam- 
ily, accepting  the  Crown  in  519;" 
"Edward  the  Black  Prince  at  the 
Battle  of  (Yessv  adopting  the  crest  of 
the  Kin u  of  Bohemia  and  (he  motto 
'Ich  din,';"  and  "William  and 
Mary  accepting  the  Crown  of  Eng- 
land." All  these  subjects  are  repro- 
duced from  noted  works  of  ail  by 
artisls  of  renown. 


There  are  also  portraits  of  the 
King  and  Queen  in  colors  in  one  sunk 
mount  with  embossed  crown  and 
fifle,  and  also  single  portraits  of 
their    Majesties    reproduced    in    colors. 

A  beautifully  illustrated  picture  book 
in  color  for  children  is  that  by  Harry 
Pain  entitled  "King  George  V."  de- 
picting the  leading  incidents  in  the 
life  of   his   Majesty. 

The     Coronation     post     cards     are 

beautifully  designed  and  produced. 
There  is  a  colored  series  and  a  real 
photograph  series  giving  many  flag 
and  emblematic  designs,  besides  por- 
traits of  the  Kins  and  Queen  ami 
members  of  the  Royal  Family.  The 
Coronation  Souvenir  cards  are  made 
up  in  eight  series,  each  of  which  apt- 
ly commemorate  the  event.  The  in- 
sets are  tastefully  affixed  with  silk, 
and  the  designs  are  emblazoned  with 
crest,  crown  or  flag.  Each  card  con- 
tains a  portrait  of  the  King  or  Queen 
with  an  appropriate  selection  of 
poetry  or  prose. 

One  of  the  most  important  publi- 
cations, however,  is  the  facsimile  of 
the  autograph  letter  which  King 
George  addressed  to  the  nation  on 
his  accession  to  the  throne,  and 
which  the  King  has  commanded 
Raphael  Tuck  &  Sons  Co.  to  publish 
for  sale  to  the  public.  The  proceeds 
from  the  sale  of  this  letter  will  be 
given  to  an  institution  selected  by 
the  King.  The  letter  is  surrounded 
by  a  symbolic  border  designed  by 
Sir  Lawrence  Alma  Tadema,  and  is 
a  characteristically  beautiful  ex- 
ample of  the  artist's  work. 


Jeanne  or  Noah? 

Going  into  the  book  department  of 
a  store,  I  was  received  by  a  young 
woman  who  was  evidently  a  new 
clerk,  for  she  stood  all  attention, 
with  pencil  uplifted,  giving  her  whole 
mind  to  the  effort  of  grasping  my 
wishes. 

She  was  not  surreptitiously  or 
overtly  chewing  gum,  nor  fussing 
with  the  false  curls  at  the  back  of 
her  exaggerated  coiffure,  nor  giving 
me  one  ear  while  straining  the  other 
to  catch  somi'  neighboring  conversa- 
tion, nor  calling  me  Madame  with 
conventional  courtesy  while  glancing 
down  her  nose  scornfully  at  my 
bulging  shopping-bag,  and  my  ser- 
viceable rainy-day  boots — in  a  word, 
she    was   new    (o    her  business. 

"Have  you  "The  Story  of  the 
Ark?"   I    inquired? 

"Jeanne  or  Noah,  please?"  said 
the  young  woman,  politely. — Har- 
per 's. 


^^TO  line  of  goods 
will  sell  if  you 
don't  let  the  people 
know  you  have  it. 

Give  the  Elliott  Line  of 
Bridge  Pads,  500  Pads,  Skat 
or  Pinochle  Pads,  a  small 
display  accompanied  by  the 
exquisite  designs  in  double 
card  forms  of  Score  Cards  for 
these  same  games  and  watch 
the  results. 

We  are  spending  con- 
siderable money  in  advertising 
these  goods  continually.  Will 
you  help  your  own  sales  by 
letting  your  customers  know 
that  you  have  the  Elliott 
goods  ? 

An  attractive  display  card, 
with  samples  on  it,  will  be 
sent  upon  request. 

We  are  proud  of  the 
line — how  do  you  feel  about 

it? 

ffctth  fMaaelphia,la. 
DAVID  FORREST 

Phone  College,  4133.    Canadian  Representative 
558  Bathurst  St.,  Toronto,  Ont. 


BOOK  S E L  L  E  ft     A  N  D     S T  A  T I O  N  E U 


29 


HIGGINS' 
TAURINE  MUCILAGE 


THE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  c'ear,  clean, 
non-corrosive,  non-sedimentary 
end  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS*  AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS    &    CO.,  Manufacturers 
NEW  YORK  CHICAGO  LONDON 

Main  Ofiice  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


Profit  in  Toys 

The  store  that  carries  a  line 
of  Toys  attracts  the  most 
profitable  trade — the'family 
trade. 

Why  Not 
Investigate  ? 

Send  for  a  free  sample  copy 
of  "PLAYTHINGS,"  the 
trade  journal  that  tells  all 
about  toys,  dolls,  games 
and  juvenile  sporting  goods. 

McCready    Publishing    Co. 


118  East  28th  Street 


New  York 


YOU    CAN    DEPEND 


ON 


CARTER'S  INKS 

to  bring  re-orders,  for  they  fulfill  every  requirement  of 
the  most  fastidious  penman ;  to  move  quickly  from  your 
shelves,  for  they  are  attractive  packages  and  standard 
goods  and  to  make  your  ink  counter  pay  you  more 
profits. 

"After  all  no  Ink  like  Carter's" 


Carter's     Writing    Fluid     is    the 
standard  office  ink.     Flows  freely, 
never  fades  and  has  a  delightful 
blue  color  which  dries  an  intense  black. 

CARTER'S  INK  ERASER  is  the  physician  to  the  ink 
family,  attractive  package,  sure  relief  when  ink 
is  spilled. 

MONTREAL 
CANADA 


The  Carter's  Ink  Co., 


Athletic  Goods,  Leather  Goods 
Fancy  Goods  and  Toys 


The  lines  of  fancy  goods  now  being  shown  are  un- 
usually complete  and  comprise  many  handsome  and 
unique  novelties  both  in  design  and  construction.  Judging 
from  the  extensive  lines  being  displayed  and  the  prepar- 
ations they  are  making,  manufacturers  are  evidently  of 
the  opinion  that  a  more  than  usually  good  season  is  in 
prospect. 

It  seems  to  he  the  almost  universal  opinion  of  the  trade 
that  stocks  in  the  hands  of  retailers  all  over  the  country 
are  exceptionally  low,  the  result  of  the  cautious  and  con- 
servative buying  which  was  such  a  feature  of  last  sea- 
son's business.  Salesmen  on  the  road  almost  universally 
endorse   this  opinion 

While  fancy  goods  are  not  usually  considered  strong 
factors  in  the  spring  and  summer  selling,  the  business 
which  has  been  done  so  far  this  season  has  been  exceed- 
ingly gratifying  to  the  trade  in  general.  Not  only  have 
manufacturers  and  importers  been  unusually  busy,  but 
retailers  report  that  novelties  shown  have  been  well  re- 
ceived by  their  customers. 

The  Growing  Importance  of  Bags. 

Buyers  of  fancy  leather  goods  should  feel  encouraged 
by  the  fact  that  each  recurring  season  the  smaller  acces- 
sories and  trifles  of  dress  grow  more  and  more  in  im- 
portance, and  no  longer  can  they  be  called  the  "little 
things"  if  by  this  term  is  meant  details  that  need  not 
occasion  much  thought  either  in  their  selection  or  in  the 
manner  of  their  wearing. 

Novelties  in  the  misnamed  "little  things"  of  dress 
are  as  eagerly  sought  for  as  new  tones  in  colors  and  new 
shades  in  fabrics.  Take,  for  instance,  the  question  of  the 
wrist  or  hand  bag,  an  accessory  of  dress  almost  as  im- 
portant as  the  gown  itself.  Where  is  the  woman  who  does 
not  hail  with  joy  the  arrival  of  a  fresh  novelty  in  her 
bag.  either  in  the  shape  itself  or  in  the  fabric  of  which 
it  is  constituted? 

No  toilette,  of  whatever  hour  of  the  day,  is  complete 
without  its  bag,  and  no  material  is  too  rare,  too  beautiful 
to  be   fashioned  into  one. 

Handsome  Novelties  Being   Displayed. 

Never  before  in  the  history  of  the  trade  has  such  a 
handsome  assortment  of  novelties  in  fancy  goods  been 
shown  for  the  approval  of  buyers.  Importers  and  manu- 
facturers vie  with  each  other  in  an  effort  to  show  hand- 
somer and  more  artistic  goods  than  at  any  previous  sea- 
son. 

One  particularly  interesting  and  significant  feature  of 
the  present  showing  is  the  large  proportion  of  artistic 
and  meritorious  articles  of  American  manufacture.  While 
it  is  undoubtedly  (rue  that  many  of  them  have  been  in- 
spired by  European  productions,  domestic  manufacturers 
have  improved  on  the  originals  by  adapting  them  to 
American  ideas.  The  finish  on  the  majority  of  these 
articles  is  also  superior  to  that  of  the  originals. 


Fancy  Goods  Trade  Notes. 

Joseph  S.  Hernet,  of  Bernet  Bros.,  importers  and  job- 
bers of  fancy  goods,  Vancouver,  has  returned  home  from 
a  three-months"  business  trip  to  Europe.  While  there  he 
visited  the  great  Leipzig  Fair.  J.  S.  Bernet,  of  New 
York,  is  to  enter  the  firm,  which,  because  of  increased 
business  has  been  compelled  to  take  part  of  another 
building. 

The  three  storey  brick  factory  of  the  Ilurndall  Novel- 
ty Co.,  at  Orangeville,  Out.,  was  burned  to  the  ground 
on  June  9th,  with  a  loss  of  about  $00,000.  The  insurance 
amounts  to  about  half  that  amount.  Forty  employes 
will  be  thrown  out  of  work. 

Four  Montreal  storekeepers  were  accused  of  selling 
lire  crackers  without  a  license,  were  brought  before  Re- 
corder Weir  a  few  days  ago.  They  pleaded  that  they  had 
been  guilty  of  no  breach  of  the  law  as  it  now  stands,  and 
their  counsel  quoted  the  statues  in  support  of  this  conten- 
tion.    The  Recorder  took  the  matter  en  delibere. 

Joseph  Sequin,  fancy  goods  dealer  at  Hull,  has  re- 
moved to  Ayhiier,  Que. 

New  Season's  Hand  Bags. 
The  Western  Leather  Goods  Co.,  of  Toronto,  manu- 
facturers of  ladies'  belts,  men's,  and  ladies'  purses,  card 
cases,  etc.,  are  showing  some  novelties  in  their  new  fall 
and  holiday  handbags.  One  of  the  latest  of  these  is 
made  in  genuine  suede,  calf  leather  and  real  seal 
in  all  popular  shades.  It  is  lined  with  the  best  watered 
and  flowered  silk  and  has  an  inside  purse  in  pocket-book 
style.  It  should  prove  a  good  seller  for  fall  aud  holiday 
trade. 

New   Holiday  Goods. 

The  Fancy  Goods  Co.  of  Canada,  are  again  display- 
ing their  toys  and  fancy  goods  for  next  Christmas  sea- 
son. These  include  various  chinaware  lines  and  clock- 
work toys.  In  the  former  some  new  Japanese  ware  and 
hanging  china  llower  baskets  are  novelties.  In  the  latter 
are  wiggling  snakes  and  animals  on  wheels,  Siamese 
dolls,  false  faces,  musical  dolls,  etc.  Concertinas,  gra- 
phaphones   and   the  old   though  ever  new  lead  solders. 

Summer  toys  and  novelties  are  still  moving,  especi- 
ally  sand   pails,   boats  and  holiday  decorations. 

Playing  Cards  in  America. 
The  playing-card  business  of  North  America  has 
reached  enormous  proportions.  The  largest  factory  in 
the  United  States  is  now  turning  out  20,000,000  packs 
a  year,  and  the  next  nearly  7,000,000  packs  a  year,  or 
157  gross  a  day.  The  sales  of  cards  have  increased  500 
per  cent,  in  the  last  quarter  century,  most  of  the  in- 
crease since  bridge  came  in  ten  years  ago.  Part  of  the 
increase  ris  due  to  the  increase  of  card-playing,  and  part 
to  a  stricter  observance  of  that  phase'  of  card  etiquette 
and  fad  of  extravagance  which  demands  new  cards  at 
every  sitting.  Women  at  their  bridge  clubs  or  at  their 
formal  private  bridge  parties  are  greater  sticklers  on  this 
latter  point  than  formerly.  Despite  the  fact  that  this 
rule  had  its  origin  in  the  gambler's  fear  of  marked 
cards,  it.  'is  said  that  card  gambling  is,  if  anything,  on 
a  decrease.  Playing  for  prizes,  is,  however,  quite  the 
rule. 


BOOKS  E  LI.BP.      AND     STATIONS  R 


31 


SOMETHING  NEW  IN 

LEATHER    GOODS 

This  dainty  nandbag  is  made  in  two  styles— in 
Suede  Leather  with  velvet  finish  or  m  Real  Seal 
Leather,  in  popular    Colors  and  with  Cord. 

Its  appearance  commends  it  to  the  purchaser  and 
the  fine  workmanship  and  superior  finish  make  it 
a  quick  seller. 


The  No.  5  Western  League  Football 

has    the  patent  cross-seam  opening,   and    this    prevents    the 
ball  ripping  at  the  seams,  as  is  usual  with  other   balls.     The 
No.  5  retains  its   shape  longer   than    any  other    ball    on    the 
market,  and  wears  splendidly. 
Makers  of  Ladies'  Belts,  Men's  and  Ladies'  Purses,  Card  Cases,  etc. 

Western  Leather  Goods  Co.,  Limited 


W.  E.  D.  TIGHE 


TORONTO 


GEO.  B.   TOYE 


Mitchell's  Pens. 

W.  J.  Gage  &  Co.,  who  are  sole  selling  agents  in  Can- 
ada for  William  Mitchell's  celebrated  pens,  report  a 
steady  and  increasing  demand  for  this  standard  make 
of  pens.  William  Mitchell  is  maker  by  appointment -to 
His  Majesty  the  King.  The  William  Mitchell  Pens  cover 
a  wide  field,  and  include  everything  wanted  in  the  pen 
line.  Their  range  of  fine  pens  for  school  use,  is  an  excep- 
tionally good  one,  and  sample  cards  containing  8  of  these 
special  school  pens  will  be  furnished  by  W.  J.  Gage  & 
Co.  upon  application.  This  range  of  school  pens  is  not 
only  among  the  best  that  can  be  made,  but  affords  the 
dealer  a  good  pi'ofit. 

W.  J.  Gage  &  Co.  carry  in  Toronto  a  large  stock  of 
the  numbers  in  general  use,  for  which  orders  can  be  fill- 
ed at  once,  and  any  order  of  Mitchell's  Pens  not  carried 
in  Toronto  can  be  procured  on  short  notice.  A  special 
illustrated  catalogue  of  the  Canadian  selection  of  Mit- 
chell's Pens  has  been  prepared  which  will  be  supplied 
to  any  one  interested. 

About  five  years  ago  American-made  typewriter  sup- 
plies practically  controlled  the  British  market.  Since 
then,  however,  English  competition  has  steadily  grown 
more  aggressive,  and  while  the  sale  of  American  articles 
has  not  actually  decreased  it  has  relatively  declined,  when 
the  increase  in  the  use  of  typewriter  supplies  in  the  last, 
live  years  is  considered.  English  carbon  paper  is  of  a 
cheaper  quality  than  the  American,  and  for  this  reason 
the  latter  is  always  in  demand  when  the  superior  grade 
is  required.  The  same  is  the  case,  in  a  more  limited  way, 
in   the  item  of  typewriter  ribbons. 

Mr.  W.  P.  Crites,  formerly  local  manager  of  The 
Carters  Ink  Co.,  Montreal,  has  severed  his  connection 
with  the  above  firm.     Mr.  Crites  is  now  in  the  stationery 


business  under  the  name  of  Crites  &  Riddell,  with  offices 
in  (he  Coristine  Building,  Montreal. 


How  "Bond"  Paper  Got  Its  Name. 

A  stationer  should  be  able  to  answer  the  questions 
that  a  customer  may  ask  about  the  paper  he  is  buying. 
Here  are  a  few  facts  that  may  or  may  not  be  familiar  to 
most  dealers  but  are  probably  not  known  to  the  average 
buyer. 

White  paper  sometimes  turns  yellow  after  a  few  years 
because  it  was  made  of  miscellaneous  colored  rags  that 
were  bleached  with  acids  and  blued  to  gain  the  white 
shade  desired.  Paper  made  in  this  way  will  not  keep  its 
original  whiteness  but  will  eventually  turn  yellow. 

The  water-mark  is  placed  on  paper  by  passing  it, 
while  it  is  a  wet  web,  under  a  dandy  roll  covered  with 
wire  cloth  on  which  the  design  of  the  water-mark  is  rais- 
ed with  fine  copper  wire.  As  the  roll  revolves,  this  design 
presses  lightly  on  the  damp  paper  and  forms  the  water- 
mark. 

The  much  used  "bond"  paper  received  its  name  in  a  ra- 
ther odd  way.  About  65  years  ago,  Zenas  Crane,  of  Dal- 
ton,  Mass.,  had  been  furnishing  a  customer  in  New  York 
with  a  certain  grade  of  paper  which  seemed  particularly 
adapted  to  the  printing  of  legal  forms,  bonds,  etc.  One 
day  the  customer  asked,  "Have  you  any  more  of  that 
'bond'  paper  on  hand  ?"  Mr.  Crane  decided  that  this 
would  be  a  good  name  for  the  paper,  which  before  this 
had  been  nameless,  and  it  has  been  so  called  ever  since 

The  "fabric  finish"  of  paper  for  correspondence  is  pro- 
duced by  placing  sheets  of  linen  cloth  between  the  sheets 
of  paper  while  they  are  damp  and  soft,  and  subjecting 
them  to  hydraulic  pressure  The  paper,  of  course,  re- 
ceives the  impression  of  the  cloth,  and  retains  it  when 
dried. 


32 


BOOKSELLER     AND     STATIONER 


In  the  Wall  Paper  Department 

The  wall  paper  lines  produced  For  L912  furnish  in- 
creased evidence  of  the  growth  in  Canada  of  the  high 
standards  of  interior  decoration.  From  the  merchant's 
standpoint  this  growth  is  of  the  utmost  importance,  as 
ii  means  thai  a  good  line  of  wall  paper  has  now  become 
ofte  <>!'  the  most  profitable  lines  he  can  handle. 

One  extensive  line  noted  shows  the  thorough  adapta- 
bility of  I  he  11)12  papers  to  (lie  present  popular  forms  of 
decoration  is  their  distinctive  and  outstanding  feature. 
Apparently  mindful  of  the  popular  predilection  in  regard 


One  of  Stauntons'  exquisite  designs  for  the  coming 
season.  The  novel  colorings  in  both  flats  and  plain 
embossed  gilts  are  delightful.  The  cut  shows  a  plain 
trellis  design  with  floral  trail  superimposed  above 
the   room    moulding. 

to  "cut  out"  effects,  a  large  number  of  the  matching 
borders  throughout  may  he  subjected  to  this  process. 

Anion-  other  features  of  this  line  of  1912  papers,  self 
tone  blanks  with  !)  in.  and  IS  in.  borders  are  extra  attract- 
ive. The  borders  themselves  are  especially  distinctive. 
Duo-colored  stripes  with  ribbon  decorations  also  make  a 
splendid  impression,  as  likewise  does  the  great  assort- 
ment of  blanks  showing  small  designs  particularly  suit- 
able   for  small   rooms. 

An  array  of  plain  effects  with  pretty  contrasting 
borders  in  floral  and  conventional  designs,  come  in  jaspes, 
linens,  silks  and  a   variety  of  novel  weave  effects. 

Fabric  effects  with  small  over  patterns  used  with 
bright  colored  borders  strongly  suggest  the  French  lines. 
The  borders  are  in  complete  harmony  with  the  prevailing 
coloring  of  the  hanging 


The  requirements  for  the  bedroom  are  well  looked 
after,  and  include  a  wide  assortment  of  floral  patterns  of 
extreme  beauty.  The  gilt  papers  show  a  pronounced 
strength  in  beauty  of  designs  and  colorings.  The  pat- 
terns  are  all  enhanced  in  value  by  the  use  of  gilt,  and  ex- 
cept where  specially  suited,  are  not  shown  in  any  other 
grades. 

Parlor  and  drawing  room  papers  are  well  represented. 
Independent  and  combination  papers  in  gilts  and  em- 
bossed uills  and  silks  appear  in  great  variety.  A  large 
range  of  high-grade  flats  and  printed  oatmeals  deserve 
special  mention.  In  this  grade  some  special  designs  for 
the  bedroom  will  be  greatly  admired.  The  rising  popu- 
larity of  the  plain  oatmeal  papers  has  led  to  the  produc- 
tion of  matching  friezes  of  great  artistic  value.  These 
are  printed  in  a  variety  of  shades  of  oatmeal  to  match 
I  he  plain  papers.  All  of  the  patterns  may  be  cut  out,  if 
desired,  and  some  of  them  are  adaptable  for  panelling 
purposes  with  very  simple  manipulation. 


Many  Panel  Effects  Used. 

In  designs  for  all  classes  of  rooms  panel  effects 
are  strongly  featured.  Nearly  all  ornaments  in  the 
cut-out  wall-papers  are  placed  directly  below  the 
rail,  whether  there  is  a  drop-ceiling  effect  or  the 
frieze  omitted  altogether.  Festoons  are  much  seen, 
as  also  are  broken  squares  and  medallions  with  con- 
necting garlands.  Beneath  this  decoration,  the 
paper  is  further  ornamented  by  a  panel  effects  at 
regular  intervals,  surrounding  a  central  motif  in 
many  cases.  All  the  ornamental  design  is  cut-out 
and  applied  so  that  the  spacing  may  be  arranged 
to  suit  the  shape  and  size  of  the  room.  These  special 
advantages  should  suggest  some  good  talking  points 
to  the  retailer  who  is  advertising  the  new  papers 
Undoubtedly  such  variety,  adaptability  and  artistic 
merit  have  rarely  been  combined  in  papers  to  sell 
at  popular  prices.  Both  domestic  and  imported 
numbers  are  offered  in  these  lines. 

Panel  effects  will  be  featured  in  all  styles  of  de- 
sign from  Louis  XIV  to  art  nouveau,  and  including 
the  florals  so  popular  for  bedroom  use.  The  latter 
designs  are  most  frequently  seen  in  Chambray  finish 
and  have  been  a  striking  feature  among  this  season'? 
best  sellers. 

Drop  ceiling  effects  and  cut-out  friezes  below  the 
rail  have  been  combined  very  effectively  in  the  new 
chambray  finished  papers.  These  come  in  light 
tones  of  color  with  floral  or  other  very  delicate  decor- 
ations. The  Gaspe  stripe  effects  have  also  been  ex- 
ceedingly strong,  and  many  chintz-like  effects. 
specially  adapted  for  bedroom  use,  will  continue  to 
be  featured  next  season.  All  the  above  styles  have 
hecn  chosen  for  mention  largely  because  their  life  as 
a  popular  article  is  just  begun.  In  the  same  class, 
though  somewhat  more  expensive,  are  the  Japanese 
grass  papers  and  their  imitations.  The  basket  weave 
and  natural  and  green  tones  of  color  are  the  features 
of  this  line. 

All  the  fabric  finishes  have  proved  excellent  sell- 
ing lines,  and  later  ideas  along  the  same  lines  have 
followed  in  their  wake.  These  latter  include  a  very 
handsome  leather  paper.  This  is  made  upon  the 
same  principle  as  the  well-known,  waterproof,  bath- 
room papers.  The  grain  of  it  imitates  leather  to  a 
remarkable  nicety,  elephant,  alligator  and  calf  skins 
being  reproduced. 


BOOKSELLER     AND     STATIONER 


33 


I 


'  you  are  in  business 
for  every  dollar  and 
every  customer  you 
can  get — If  the  cream 
of  business  is  as  ac- 
ceptable to  you  as  it 
is  to  that  neighbor  of 
yours — 

If  you  are  open  to 
something  that  means 
more  trade  and  more 
money,  and  the  equal 
of  which  in  its  par- 
ticular line  never  was 
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BOOKSELLER     AND     STATIONER 


Brief  Notes  on  the  New  Books 

Short  Reviews  of  Current  Fiction — Travel  and 
Poetry — Helpful  Works  and   Summer  Books. 

The  Golden  Silence.     C.  N.  and  A.  N.  Williamson.     Tor- 
onto:  Musson   Book  ('<>.     Cloth. 

Picturing  life  on  the  deserts  of  the  East,  the  sights 
encountered  in  a  trip  over  them,  a  glimpse  into  the  life 
of  the  Arabic,  women  with  their  veiled  laces,  and  the 
Arab's  loyalty  to  one  another  are  all  brought  out  in  a 
story  of  not  one,  but  many  love  affairs. 

The  Coil  of  Carne.     John  Oxenham.     Toronto:  The  Copp, 
Clark  Co.     Cloth. 

While  this  story  may  not  bo  the  best  that  Mi-.  Oxen- 
ham  has  written,  it  is  certainly  an  entertaining  one.  It 
concerns  two  boys  whose  identities  are  confused  in  baby- 
hood, which  makes  a  perplexed  problem  for  the  Carrons 
of  Carne,  an  o'd  English  north  country  family,  the  head 
of  which  is  confronted  with  two  grandsons,  children  of  a 
rascally  son,  one  only  of  whom  is  entitled  to  be  so  called. 
Lord  Richard  in  the  Pantry.  Martin  Swayne.  London: 
Mtthuen  &  Co.     doth. 

The  author  of  "The  Bishop  and  the  Lady,"  which  in 
a  short  time  after  its  first  publication  ran  into  a  second 
edition,  has  in  the  present  work  given  a  story  which 
should  prove  as  popular  as  the  earlier  one.  The  plot  has 
to  do  with  Lord  Richard  Sandridge,  an  idle  and  impecun- 
ious personage,  who  is  persuaded  by  his  sister  to  pro- 
pose to  an  heiress  in  order  to  redeem  the  family  estate, 
which  is  going  to  ruin  through  lack  of  money.  The 
heiress  accepts  him  on  condition  that  he  earns  his  own 
living  for  six  months.  This  he  does  in  a  peculiar  man- 
ner, and  is  placed  in  an  embarrassing  position. 
The  Land  Claimers.  John  Fleming  Wilson.  Boston: 
Little,  Brown  &  Co.     Cloth,  $1.50. 

Although  already  famed  for  his  remarkable  short 
stories  this  is  the  first  novel  the  author  has  written.  It 
is  an  intensely  interesting  tale  dealing  with  the  north- 
western wilderness.  It  is  the  story  of  a  man,  who,  in 
order  to  regain  his  lost  health,  seeks  the  open  life  of  the 
wilds,  where  he  takes  up  a  claim  in  the  Oregon  timber 
lands  which  he  afterwards  finds  to  be  worthless.  The 
daughter  of  his  nearest  neighbor  soon  finds  him  out  and 
taking  pity  on  his  loneliness,  teaches  him  the  art  of 
cooking.  His  great  aim  is  to  get  back  his  health  and 
with  this  aim  in  view  he  fights  misfortune  and  lonliness, 
and  only  for  the  occasional  companionship  of  the  girl 
would  have  often  been  tempted  to'  give  up, 
Canadian  Problems.  Edited  by  Rev.  W.  R.  Mcintosh. 
Toronto:  Presbyterian  Publications. 

This  volume,  which  is  dedicated  to  the  60,000  young 
people  of  the  Presbyterian  Church  in  Canada,  is  the 
fourth  in  a  series  of  text-books  prepared  by  the  General 
Assembly's  Committee  on  Young  People's  Society.  The 
book  is  primarily  intended  for  study  in  connection  with 
young  people's  meetings.  At  the  same  time  it  will  serve 
as  a  handbook  for  ministers  and  church  leaders. 
The  Humbler  Poets.  Second  Series.  Wallace  and  Francis 
Rice.  Chicago:  A.  C.  McClurg  &  Co.  Cloth,  $1.50 
net. 

"The  Humbler  Poets"  is  a  collection  of  newspaper 
and  periodical  verse  collected  between  the  years  188.")  and 
IfliO.  It  is  somewhat  similar  to  the  first  series  of  a 
similar  collection  made  between  1870  and  1885  which 
collection  was  edited  by  Slason  Thompson  and  which 
has  now  reached  its  eleventh  edition.  The  present  col- 
lection   includes    the    verses    of    many    poets    in    Canada. 


England,  Scotland,  Ireland,  New  Zealand  and  the  United 
Stales  whose  achievements  are  not.  within  the  knowledge 
of  the  genera]  public  but  whose  poems  are  treasured  by 
those  who  believe  that  the  mighty  arm  of  English  poet- 
hood  has  not  been  shortened  by  the  passing  of  the  greal 
men  and  women  of  the  Victorian  era. 
A  Paradise  in  Portugal.     Mark  Sale      New  York:  Baker 

&  Taylor.     Cloth,  $1  net. 

This  is  an  interesting  sketch  of  country  life  in  Portu- 
gal. There  is  nothing  exciting  in  it;  rather  it  is  a  restful 
book.  It  tells  of  a  London  man  whose  health  was  not  of 
the  best,  who,  after  losing  a  fortune,  with  his  wife  made 
their  home  in  a  little  paradise  of  a  Portugese  village  over- 
looking the  broad  Allantic.  While  wishing  for  belter  con- 
ditions, they  accepted  the  situation  philosophically.  The 
tale  portrays  a  story  of  freedom,  security  and  fresh. air. 
A  Reconstructed  Marriage.  Amelia  E.  Barr.  London: 
T.  Fisher  Unwin. 
The  scene  of  Mrs.  Barr's  new  novel  is  laid  partly  in 
Scotland,  and  partly  in  the  United  States.  The  opening 
chapters  give  a  brief  description  of  the  domestic  life  of  an 
aristocratic  Scotch  family,  about  the  time  that  the  son 
of  the  house  announces  to  his  mother  and  two  sisters  his 
engagement  to  a  clergyman's  beautiful  and  talented 
daughter.  This  is  the  beginning  of  a  war  of  strife  be- 
tween Robert  Campbell  and  his  mother,  the  latter  be- 
lieving that  this  poor  clergyman's  daughter  is  hardly 
capable  of  becoming  mistress  of  "The  Moors  *' 
Declined  With  Thanks.  Una  L.  Silberrard.  London: 
Constable  &  Co. 

A  collection  of  romances,  all  of  an  unusual  character 
dealing  with  a  variety  of  interesting  situations  which  life 
is  constantly  producing.  Short  references  to  Scripture 
are  given  in  each  chapter,  all  serving  as  illustrations. 
One  of  the  romances  runs  its  course  in  1715-16  during 
the  great  thaw  when  so  many  people  perished. 
The  Very  Little  Person.     Mary  Heaton  Vorse.     Boston: 

Houghton,  Mifflin  Co.     Cloth,  $1  net. 

This  is  an  exceedingly  entertaining  little  book.  As  its 
title  indicates,  it  tells  all  about  Mr.  Greatrax's  first  baby, 
and  the  experiences  of  the  new  father  and  mother.  Many 
of  the  little  emotions  and  sentiments  which  prompt  us  in 
everyday  life  are  noted  in  a  picturesque  way  by  the 
author,  and  throughout  the  tale  emphasis  is  laid  on  the 
part  played  by  the  baby. 

The  Fine  Art  of  Fishing.  Samuel  G.  Camp.  Toronto: 
The  Musson  Book  Co.;  New  York:  Outing  Pub.  Co. 
Cloth,  $1.00. 

Combining  the  pleasure  of  catching  fish  with  the 
gratification  of  following  the  sport  in  the  most  approved 
manner,  the  author  offers  a  number  of  suggestions  help- 
ful to  both  beginners  and  expert  anglers.  The  range  of 
conditions  covered  is  wide  and  includes  such  subjects  as 
casting,  fine  and  far  off,  strip-casting  for  bass,  fishing 
for  mountain  trout,  autumn  fishing  for  lake  trout,  etc. 
Arts-Crafts  Lamps.  John  1).  Adams.  Chicago;  Popular 
Mechanics  Pub.  Co.    Cloth,  25  cents. 

This  recent  work  of  Mr.  Adams  on  how  to  make 
Arts-Crafts  lamps  is  a  handy  little  manual  similar  to 
other  popular  books  published  by  Popular  Mechanics.  Ir 
contains  128  pages  of  illustrated  and  descriptive  mat- 
ter, telling  how  the  Iannis  may  be  made 
Brown's  Standard  Elocution  and  Speaker.  Chicago: 
Laird  &  Lee.     Cloth,  .+  1.00. 

This  hook  by  Prpf.  I.  II.  Brown,  late  instructor  of 
elocution,  oratory  and  original  discourse  in  the  University 
of  Missouri,  is  a  practical  treatise  on  the  science  and  art 
of  vocal  expression,  designed  for  schools,  colleges,  uni- 
versities  and    private    pupils.      It    deals   with    the   subject 


BOOKSELLER     AND     STATIONER 


35 


in  so  simple  a  manner  that  no  student  with  average  zea] 
and   ability   need   experience  difficulty   in   comprehending 

and    applying   its    principles. 

Uncanny  Tales.    P.  Marion  Crawford.    London:  T.  Fisher 

I  Fnwin. 

Readers  of  stories  of  gliosis  and  haunted  houses  should 
find  in  "Uncanny  Tales"  a  number  of  stories  that  should 
appease  to  a  large  extent  their  longing  for 
that  class  of  reading.  The  stories  in  them- 
selves are  quite  interesting,  but  are  interwoven 
with  what  might  be  termed  an  "unearthly"  or  at  least 
as   the   name   implies   an   "uncanny"   atmosphere 

Attractive  Reprints. 
Methuen  &  Co.,  London,  Eng.,  have  commenced  the 
publication  of  a  series  of  popular  books  of  fiction  and 
general  literature  by  authors  of  experience  to  sell  at  a 
shilling  net.  The  books  are  put  up  in  pocket  size,  neatly 
bound,  and  printed  in  large  type  on  good  paper.  One  of 
the  first  of  these  works  is  Oscar  Wilde's  "i)e  Profundis. " 
A  human  tragic  story,  "De  Profundis"  has  already  run 
through  fifteen  editions  before  being  published  in  this 
popular  size. 

The  second  book  is  "The  Lore  of  the  Honey-Bee,"  by 
Tickner  Edwardes.  This  is  the  fourth  edition  of  this  work 
in  which  the  author  tells  the  story  of  "The  oldest  craft 
under  the  sun,"  from  the  earliest  days  down  to  the  pres- 
ent; besides  giving  an  interesting  description  of  the  life 
of  the  bee,  and  the  making  of  honey. 

The  third  work  is  "Under  the  Red  Rose,"  by  Stanley 
J.  Weyman.     It  is  hardly  necessary  to  comment  on  this 


tale.  It  proved  itself  so  popular  that  it  has  already 
reached  its  twenty-third  edition  with  this  shilling  edition 
of  the  story.  The  lis!  of  titles  this  "shilling"  series  has 
already  reached  is  fourteen,  and  many  more  are  promised 
in  the  near  Future.  This  low-priced  edition  should  prove 
extremely  popular  to  the  book  lover. 

Topical  Subjects  in  Pamphlet  Form. 

Kegan,  Paul,  Trench,  Trubner  &  Co.,  London,  Eng., 
have  published  recently  two  small  penny  pamphlets  by 
Immo  S.  Allen  on  topics  which  are*  being  discussed  in 
general  by  the  English-speaking  world  at  large.  One  of 
these  is  called  "Self  Containedness  as  a  National  Ideal" 
and  deals  with  the  question  of  free  trade  and  tariff  re- 
form. The  pamphlet  is  divided  into  three  parts — univer- 
sal free  trade,  Imperial  free  trade,  and  protection.  The 
other  pamphlet  is  entitled  "  1(115— A  Glance  Ahead" — in 
which  the  author  deals  with  two  events,  which  by  that 
time  will  have  reached  their  culmination.  The  German 
Navy  is  one  of  these,  and  the  other  is  the  Panama  Canal, 
both  of  them  leading  to  the  surmise  what  nation  will  be 
ruler  of  the  sea.  A  brief  historical  sketch  of  the  Monroe 
doctrine  is  embodied  in  this  latter  booklet  both  of  which 
could  be  read  in  a  few  minutes. 


The  salary  you  command  is  in  your  own  hands,  name- 
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BOOKSELLER     AND     STATIONER 


Condensed    or    "  Want "    Advertisements 


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How  to  dispose  of  shop-worn  or  unsaleable  books 
it  the  problem  of  many  a  bookseller.  Try  an  adver- 
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AUTHORS,    WHO    PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER    AND 
STATIONER  a  good  medium  through  which 
to  interest  the  trade  in  their  publications. 


BOOKS  IN  FOREIGN  LANGUAGES 


LEMCKE  &  BUECHNER,  30  West  27th  St., 
New  York.     (All  foreign  books.)        (12-10) 

LEMCKE  &  BUECHNER,  30  West  27th  St., 
New  York.  Best  facilities  for  supplying  booki 
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BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  55  Fulton  St.,  corner 
Cliff,  New  York.     Designers   and   engravers 
of  book  plates  (ex  libris)  heraldic  and  mono- 
gram dies,  pearl   inlaid  stamping,   for  stationery. 


INFORMATION  WANTED. 


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Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  all  new  books  and  magazines  in  the 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by  acquainting    him    of    any  omissions   from  the 
lists  published  each  month. 


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MODERN  FIREPROOF  CONSTRUCTION. 
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Taylor- Forbes  Companv,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders  and  Metal 
Parts  when  you  can  buy  "  Systems   Quality" 
from  us?     We  make  the  best  binders  in  the 
world;  make  them   to  match,   too.     Ours   are   the 
Canadian    Loose-Leaf   Standards.     Business  Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto. 

(tf) 


Try   a   condensed   ad 
in  this  paper. 


Nature  has  solved  the 
problem  of  distribution. 
It  uses  a  multitude  of 
agents  to  effect  the  distri- 
bution of  its  products. 

Nature  does  not  expect 
every  seed  to  fall  upon  fal- 
low ground  and  to  take 
root.  But,  it  achieves  a 
profitable  percentage  upon 
its  distribution.  This  is  all 
that  an  advertiser  has  to 
do  to  reap  a  profitable 
harvest  on  his  outlay. 


When  writing  advertisers  kindly  men- 
tion having  seen  the  advertisement  in 
this  paper. 


BOOKSELLER     AND     STATIONER 


37 


IF  YOU  KNEW 

of  a  buying  medium  that  would  keep  your  most  particular 
patrons  satisfied,  year  after  year,  would  you  use  it  exclusive- 
ly ? 

The    Great   American   Jewelry   Catalogue 

We  know  what  this  buying  medium  is  doing  for  others, 
we  know  what  it  can  do  for  you 

Noise  is  not  argument.  But  we  do  expect  you  to  permit  us 
to  send  you  a  copy  so  you  can  study  our  proposition — it  is 
convincingly  correct— our  choice  lines  of  merchandise  at 
reasonable  prices  will  rejuvenate  your  business. 

The    Oskamp-Nolting    Company 

411-413-415-417  Elm  St.         CINCINNATI,  OHIO 


British  America  Assurance  Company 

A.D.  1833 
FIRE  A.  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTORS 

Hon.  Gso  A.  Cox,  President  W.  R.  Brock,  Vlcs-Prssldsnt 

Robert  Blckerdlke,  M.P.,  W.  B.  Melkle,   E.  W   Co*.  Geo.  A.  Morrow 

D.  B.  Henne,  Augustus  Myers,  John  Hoskln,  K.C.,  LL.D. 
Frederic  Nlebolle,  Alex.  Lslrd,  Jsmes  Kerr  Osborne,  Z.  A.  Leeb,  K.C. 

Sir  Henry  M.  Pellstt,  E.  R.  Wood. 
W.  B.  Mmlkl;  Omnorat  Manager/  P.  H.  Slmm,  Soorotary 

CAPITAL  $1,400,000.00 

ASSETS 2,102,753.85 

LOSSES  PAID  SINCE  ORGANIZATION       29.833.820.96 


HAVE  YOU  TRIED 

THIS 
ONE 


JOHN  HEATH'S   PENS 


Supplied    by    leading    Wholesale 
Houses  in   Toronto  and   Montreal. 
London  (Eng-.)  Export  Agency  : 

8  St.  Bride  St.,  London,  E.C. 

0278  TELEPHONE  PEN.  Reg.  In  Canada 


The 


Registered 
The   pen    your   customers   will   like,   tlie   famous 

"Rob  Roy"  Pen 

Known  throughout  the  world  as  a  'high-grade  popular 
brand.  Made  from  the  best  material  by  the  most  up- 
to-date   tools   in    one  of  the  best  equipped   factories. 

Sold  in  6d.,  Is.  and  gross    boxes. 

Manufactured  by  the  proprietors 

Hinks,   Wells  &  Co.,   Birmingham,   Eng. 


PAPER 

FASTENERS 

SOLD  the  post  YEAR  should 
convince         YOU        of       tfeir 
{SUPERIORITY. 

Thev  Add    TONE  to    You, 

I  Stationery  in  the  OFFICE.BANK, 

SCHOOL  or  HOME. 

There  is  genuine  pleasure  in 
their  use  as  well  as  Perfect  Se- 
curity    Easily  ciu  I  on  or  taken 
off  with  the  thumb  and  finger. 
Can  be   used  repeatedly  anr' 
' they  always  work."     Made  of  brass  in  3  sizes.     Put  upin  brass 
>of  100  Fasteners  each. 
|  Handsome.     Compact.      Strong.     No  Slipping.  NEVER  ! 
All  stationers.    Send  10c  for  sample  box  of-50,  assorted. 
I  Illustrated  booklet  free.     Liberal  discoun  Ito  thetrade. 

The  0.  K.  Mfg.  Co.,  Syracuse,  N.  Y..  I'.  S.  A.  T°  il 


75,000,000  "O.K." 


m 


REG: IN  CANADA 


SPENCERIAN 

STEEL  PENS. 

ESTABLISHED    1860 

Works:  BIRMINGHAM,  ENGLAND 

Imported  by  all  the  leading  stationers  in 
Canada. 

Samples  of  the  best  selling  numbers  sold 
in  Canada  will  be  sent  to  the  trade  on 
application  to  the    ■ 

Proprietors i  Spenccrian  Pen  Co.,  Now  York 


w 


ESTERN 


Incorporated 
1851 

ASSURANCE 
COMPANY 


FIRE 

AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -    -  $3,570,000 
Income  for  1906,  over    3,609,000 

HON.  GEO.  A.  COX,  President 

W.  R.  BROCK,  Vice-President 

W.  B.  MEIKLE,  General  Manager 

C.  C    FOSTER,  Secretary 


MARSH  RUDDER  FINGER  PADS 

There  is  much  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
venience, Cleanliness  and  Sanitary  Insurance  to  an  Office  man.  Cashier. 
Letter   Sorter.    Press    Feeder,  or   persons 


Rapidly 
Handling 
Paper 
of  any 
kind. 


Marsh 

Hygienic 

Rubber 

Finger 

Pads. 


They  fulfill  the  purpose  they  are  intended  for_ without   being    moistened    at  the    lips 
sponee  cup. therefore  prevent  transmission  of  germs  to  the  mouth. 


SAM'PLES  FREE  upon  application  to 


MARSH 

Canadian  Agent. 


RUBBER 


FINGER    PAD    CO. 

171  Mutual  Street,  Toronto, -Ont. 


:;s 


BOOKSELLER     AND     STATIONER 


BUYERS'    GUIDE 


ESTABLISHED  1840 


INCORPORATED  1892 


Joseph  Parker  &  Son  Go. 

NEW  HAVEN,  CONN  ,  U.S.A. 

Manufacturers  of 

Treasury,  Commercial  and  Capitol 
BLOTTING  PAPERS 

and  High  Grade 

STEREOTYPING  PAPERS 


Established  1867 


Incorporated  1893 


The  Barrett  Bindery  Co. 

CHICAGO.  ILL..  U.S.A. 

Manufacturing  Stationers 

Stationery  Specialties  of  all  kinds, 
Loose  Leaf  Devices,  Library  Bind- 
ers, Eyelets,  Paper  Fasteners,  Hand 
and  Foot  Power  Punches. 

Send  for  Catalog  No.  60 


The  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

HI),    Hf    with    rubber    tipa, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,   TORONTO. 


A.CCOUNTANTS   AND    AUDITORS. 

JENKINS  &   HARDY 

ABsWneeB,  Chartere  d  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


THE 
MERCHANTS  MERCANTILE    CO. 

260  St.  James  St.,  Montreal 

Mercantile  Reports  and  Collections 

Our  method  of  furnishing  commercial  reports 

to  our  subscribers  gives  prompt  and    reliable  in- 

formation  to  date.     Every  modern  facility  for  the 

collection  of  claims.  Tel.   Main  1985 


PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  In  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair 
Chicago,  1898,  and  Province  of  Quebec  Exposi- 
tion, Montreal.  1897 


ART  SUPPLIES. 

A.    Ramsay   &    Son    Co.,    Montreal. 

ATHLETIC    AND    SPORTING    GOODS. 

The  Fancy  Goods  Co.,  of  Canada. 

BLOTTING    PAPERS. 

The  Albemarle  Paper  Mfg.  Co.,  Richmond,  Va. 
Joseph  Parker  &  Son  Co.,  New  Haven,  Conn. 
The   Wrenn   Paper  Co.,    Middletown,   Ohio. 

BLANK  BOOKS. 

Booi'ura   &   Pease  Co.,   Brooklyn,   N.Y. 
Brown   Bros.,   Ltd.,   Toronto. 
Warwick  Bros  &   Rutter,  Toronto. 
The   Copp,    Clark    Co.,    Toronto. 
W.  .T.  Gage  &  Co.,  Toronto. 

CAP    PISTOLS    AND    CANES. 

National  Fireworks  Distributing  Co.,  64  Sud- 
bury  St.,   Boston,   Mass. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Birn    Bros.,   42   Adelaide   St.,   W.,   Toronto. 

The    Drysdale    Co.,    Inc.,    Chicago;    The    Sut- 

cliffe   Co.,    Toronto,    Canadian    Representatives. 

II.   L.    Woehler,   Buffalo. 

Lonsdale   &   Bartholomew   Sons   Co..   Montreal. 

Raphael     Tuck    &    Sons,    Montreal. 

Menzies    &    Co.,    Toronto. 

Valentine   &    Sons.    Toronto   and   Montreal. 
CRAYONS. 

The  Standard  Crayon  Mfg.  Co.,  Dauvers, 
Mass. 

The   American    Crayon   Co.,   Sandusky,   Ohio. 

Binuey    &   Smith,    New   York. 
EYELETS. 

The    Barrett    Bindery    Co.,    Chicago. 

FANCY    PAPERS,      TISSUES      AND      BOXES. 

Denuison    Mfg.   Co.,   Boston. 

The   Tuttle   Press   Co.,    Appleton,    Wis. 
FOUNTAIN    PENS. 

Sanford  &  Bennett  Co.,  51-53  Maiden  Lane, 
New  York. 

Mabie,  Todd  &  Co.,   124  York  St.,  Toronto. 
INDELIBLE     INK. 

Payson's    Indelible    Ink. 

LEAD    AND     COPYING    PENCILS. 

.Tohanrj    Faber  Co.,   Nureinburg,   Germany. 

"Blaisdell"    Paper    Pencil,    New    York. 

D'Arcy    D.    Bogue,    Montreal. 

LEATHER  AND  FANCY  GOODS. 

Warwick  Bros.  &  Rutter,   Toronto. 

Brown    Bros.,    Ltd.,    Toronto. 

The  Fancy  Goods  Company  of  Canada,  Ltd., 
Toronto. 

The   Copp.   Clark  Co.,  Toronto. 

LIBRARY    BINDERS. 

The    Barrett    Bindery    Co.,    Chicago. 

LOOSE       LEAF       BOOKS.       BINDERS       AND 
HOLDERS. 

Smith,    Davidson    &   Wright,    Ltd.,    Vancouver. 

National   Blank  Book   Co.,   Holyoke,   Mass. 

Warwick   Bros.   &   Rutter,  Toronto. 

W.   J.   Gage  &   Co.,   Toronto. 

Buntin,  Gillies  &  Co.,  Hamilton. 

The    Copp,    Clark    Co.,    Toronto. 

Boorura   &   Pease  Co.,  Brooklyn. 

The    Barrett    Bindery    Co.,    Chicago. 
MUCILAGE    AND    GUMS. 

('has.    M.    Higgins  &   Co.,   Brooklyn,    N.Y. 

The   Carter's   Ink  Co.,   Montreal. 

PAPER    FASTENERS. 

West  Mfg.  Co.,  Philadelphia,  Canadian  Repre- 
sentatives, A.  R.  MacDougall  &  Co.,  Tor- 
onto. 

The   O.    K.   Mfg.   Co..   Syracuse.   N.Y. 

The    Barrett    Bindery    Co.,    Chicago. 

PAPER    MANUFACTURERS. 

The   Rolland   Paper  Co.,  Montreal. 

The   Northern   Mills   Co.,   Montreal. 

PAPFTERIES    AND    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Ave.,  Manufacturing  Stationers, 
Toronto. 

W.  ,T.  Gage  &  Co..  Ltd.,  Manufacturing  Sta- 
tioners,   Toronto. 

The   Copp,   Clark   Co..   Toronto. 

The  E.   H.   Harcourt  Co..   Toronto. 

Eaton,    Crane   &    Pike,    Pittsfield,    Mass. 
PHOTOGRAPH  BINDERS. 

The    Barrett    Bindery    Co.,    Chicago. 

PLAYING    CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 

Scott  St.,  Toronto. 
Consolidated     Lithographing     and     Mfg.     Co., 

Ltd.,    Montreal. 
PRIVATE    CHRISTMAS    GREETING    CARDS. 
Lonsdale    &    Bartholomew,    Montreal. 

PINCHING  MACHINERY— HAND  AND 
FOOT    POWER. 
The    Barrett    Bindery    Co..    Chicago. 


For  $25.00  a  Year 
Your  Advertisement 


Inserted  in   One   of 
These  Spaces  Will 


Go  to  85  Per  Gent, 
of   the   Booksellers. 


Stationers  and  Fancy 
Goods  Dealers   of 


Canada 


BOOKSELLER  AND  STATIONER 


39 


BUYERS'  GUIDE 


For  $25.00  a  Year 
Your    Advertisement 


Inserted  in   One    of 
These  Spaces  Will 


Go  to  85  Per  Gent, 
of  the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers   of 


Canada 


RUBBER   FINGER   PADS. 

.Marsh  Rubber  Finger  I'ad  Co.,  171  Mutual 
Street,   Toronto. 

SCHOOL   SCRIBBLERS. 

Harcourt  &  Co.,  Toronto. 
Warwick   Bros.   &   Rutter,   Toronto. 
Gage   &    Co.,   Toronto. 
Bun  tin.    Gillies   &    Co.,    Hamilton. 
The  Copp,   Clark  Co.,   Toronto. 

SEALING    WAX 

.la nics  MncNeill  &  Son,  Glasgow,  A.  R.  Mac- 
Dougall  &  Co.,  Toronto,  Canadian  Repre- 
sentatives. 

SHEET    MUSIC 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria  St.,   Toronto. 

STATIONERS'    SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  &  Co.,  Wholesale  Stationers, 
Toronto. 

W.  .T.  Gage  &  Co.,  Wholesale  Stationers, 
Toronto. 

Warwick  Bros.  &  Rutter,  Wholesale  Station- 
ers, Toronto. 

The    Barrett    Bindery    Co.,    Chicago. 

STATIONERS'   TINWARE. 

M.   Karueustein,   394  Hudson   St.,   New  York. 

STEEL    WRITING    PENS. 
John    Heath,    8   St.     Bride    St.,    B.C.,   Loudon, 

Eng. 
Hinks,    Wells   &   Co.,   Birmingham,   Eng. 
Spencerian   Pen   Co.,   New   York. 
Macniven    &    Cameron,     Edinburgh,     Scotland. 

A.    R.    MacDougall    &    Co.,    Toronto,    Can.. 

Representatives. 
Perry    &    Co.,   Birmingham,    Eng. 

TALLY   CARDS,   DANCE   PROGRAMMES, 
ETC. 

The  Chas.  H.  Elliott  Co.,  North  Philadelphia, 
Pa. 

TOYS. 

The    Fancy   Goods   Co.,   of   Canada,   Toronto. 
Warwick  Bros.  &   Rutter,  Toronto. 

TOY   MARBLES. 

The  F.  M.  Christenseu  &  Son  Co.,  Akron, 
Ohio. 

WALL   PAPERS. 

Staunton's,   Ltd.,   Toronto. 
Beg.   N.   Boxer,  Toronto. 

WRITING   INKS. 

Tnaddeus    Davids   Co.,    New     York,     Canadian 

Agents,    Brown    Bros.,   Ltd.,    Toronto. 
The   Carter's    Ink   Co.,   Montreal, 
('has.    M.    Higgins   &    Co.,   Brooklyn.    N.Y. 
Stephens'   Ink,   Montreal. 

BOOK   PUBLISHERS. 

(Canadian). 
McLeod   &   Allen,    Toronto. 
The  Copp,   Clark  Co.,  Toronto. 
Cassell  &  Co.,  Toronto. 
McClelland    &    Goodchild,    Toronto. 
William    BrlggS,    Toronto. 
Henry    Frowde,   Toronto. 
Westminster    Co.,    Toronto. 
Musson  Book  Co.,  Toronto. 
Macmillan    Co.,    of  Canada,   Toronto. 

(British). 
Religious  Tract  Society,   London,   Eng. 

(United    States). 
Hurst   &   Co.,   New   York. 
Little,    Brown   &   Co.,  Boston. 
A.  C.   McClurg  &  Co.,  Chicago. 
T.  Y.  Crowell  &  Co.,  New  York. 
G.   &   C.  Merriam   Co.,   Springfield,    Mass. 
Page   &   Co.,   Boston. 

STANDARD    COMMERCIAL   PUBLICATIONS. 

Morton,   Phillips  &   Co.,   Montreal. 

OUT-OF-PRINT    BOOKS. 

Baker's  Bookshop,  John  Bright  St.,  Birming- 
ham, Eng. 

MAGAZINE   PUBLISHERS. 

The  English   Review,  11  Henrietta  St.,   Covent 

Garden,   London,   Eng. 
MacLean's      Magazine,     143     University     Ave., 

Toronto. 
Scribner's  Magazine,   New  York. 


The 

"TWO-IN-ONE" 

Code  Condenser 

Do  you  use  the 
A.  B.C.,  Western 
Union,  Liebers, 
A.  I.,  Engineering, 
McNeill's,  Broom- 
hall's,  A.Z.  (Fran- 
cais),  or  similar 
Telegraphic  Codes? 
If  so,  save  half  your 
cost,  by  combining 
with  your  usual 
Code,  the  "Two-in- 
one"  Code  Con- 
denser. 

It  is  quite  easy 
in  puzzling  com- 
binations,absolute- 
ly simple. 

Agents  wanted  in  unoccupied 
territory. 


Sole  Agent*  for  Canada 

Morton,  Phillips  &  Go. 

STATIONERS,  BLANK  BOOK  MAKERS 
AND  PRINTERS, 

115-117  Notre    Dame   Street   West, 
MONTREAL. 


40 


BOOKSELLER  AND  STATIONEE 


PASTE 


"FIXOL"  AND  "STICKPHAST" 


"STICKPHAST"   OFFICE    PASTE 

Double  Strength,  Cheaper,  Cleaner  and 

sticks  much  harder  than  glue. 


Has  30  years'  reputa- 
tion. Has  become  a 
household  word.  Sells 
more  freely  than  any 
other  PASTE.  By 
means  of  a  patent  de- 
vice the  brush  remains 
in  the  desired  position, 
and  will  not  sink  down 
into  the  paste. 


FIXOL"  PASTE 

A  Superior  Adhesive  for  office  or 
Library. 

Is  a  pure  white,  semi- 
transparent  a  d  h  e  s  i  ve, 
in    bottles     of    elegant 
design  for 

OFFICE  and  LIBRARY 
TABLE. 
With  CAPand  BRUSH. 
By  means  of  a  patent 
device  the  brush  re- 
mains in  the  desired 
position,  and  will  not 
sink  down  into  the 
paste. 


PRICE 
Small  size $1.50  per  Doz. 

THE  HALL-MARK  OF  VALUE 


PRICE 

Small  size,  5  oz $1.50  per  Doz. 

Large    "    12  oz 2.50 

IVAm. 


"ua* 


THESE  ARE  THE  PASTES  TO  STOCK  , 

ORDER  SUPPLY  FROM 

THE  COPP,  CLARK  COMPANY,  LIMITED,  TORONTO 


'•»*»* 


"\ 


( Important     Stationery     Goods  

We  carry  a  stock  of  the  following  lines: — 

"Acme"    Staple   Binders   and    Staples.  Fisk,  Davey  &  Co.'s  Paper  Fasteners  and  Drawing    Pins. 

"Spiro"    Steel   Arch   Files.  Smigel's   Desk   Pads. 

"Spiro"    Pocket    Pencil    Sharpeners.  The   "Only"   Paper   Clip    (West   Mfg.   Co.) 

"Rival"    Fountain    Pens.  "Pickwick,"   "Owl"   and   "Waverley"    Steel    Pens. 

"Raven"   Stylo   Pens.  Radbridge    Playing    Cards. 

"Karmo"    Stylo    Pens.  Radbridge    Score   Pads. 

The    Rapid    Pencil    Sharpening    Machine. 
Also    a    large    range    of   Steel    Pens,    including  all    the    popular    Canadian    Patterns. 

Get  our  prices  on  any  of  the  above  lines  from  the  factories  or  from  our  Toronto  stock. 


v_ 


A.  R.  MacDOUGALL  &  CO. 


42  ADELAIDE  ST.  WEST,  TORONTO,  CANADA 


THISTLE     BRAND 


SEALING  WAX 

Afatfa  by  JAMES  MacNEILL  &  SON,  Ltd.,  GLASGOW 

Sold  by  A.  R.  MacDOUGALL  a\  CO.,  -  TORONTO 


Telegraph   Codes 

A  B  C  Code.     5th  Edition.     English     S7.00 

A   B  C  Coda,    otli   Edition.     Spanish '■         8.00 

A  B  C  Code.      4th  Edition  "        S.OO 

A  I  Code. "        7.50 

Moroinft    <t     Nenl  Code 5.0O 

Bedford-McNIoll  Code  6.00 

Large  and  small  codes  of  all  kinds.     Send  for  list.     Discount  to  the  trade  only. 
AMERICAN    CODE    COMPANY,  83  Nassau   St.,    N.Y.    City 
50 


BOOKS. 


Out-of-print  books  supplied.  No  matter  what  subject. 
Can  supply  any  book  ever  published.  We  have  50,000 
rare  books. 


BAKER'S  BOOKSHOP,  John  Bright  St.,  Birmingham,  Eng. 


When  writing  advertisers 
kindly  mention  shaving 
seen  the  advertisement  in 
this  paper. 


BOOKS  E  L  L  E  R     AND     S  T  A  T 1 0  N  E  Ii 


1 


Extra  Heavy  Crepe  Paper  Napkins 


Are  as  different  from  the 
ordinary  kind  "  as  chalk 
is  from  cheese."  They  are 
more  than  double  the 
thickness  of  usual  paper 
napkins,  are  made  size 
20x20  instead  of  14x14- 
are  pure  white  rather  than 
colored.  They  are  prac- 
tical, perfected  napkins 
made  for   the   best   trade 


Dennison's  Extra  Heavy 
Napkins  are  being  adver- 
tised extensively,  referring 
to  the  dealer  for  the  goods. 
This  page  shows  minia- 
ture reproductions  of  ad- 
vertisement pictures.  Our 
Booklet  on  the  subject 
goes  all  over  the  country. 

Would  you  like  a  copy? 


©£4IM£CWg\1^^  (Eof 


k 


BOSTON 
26  Franklin  St. 


NEW     YORK 
15  John  St.  and  15  W.  27th  St. 
TORONTO. 


THE    TAG    MAKERS 

PHILADELPHIA 


1007  Chestnut  St. 
Wellington     Street, 


CHICAGO 

62  E.  Randolph  St. 
West 


ST.    LOUIS 

4  I  3  N.  Fourth  St. 


\A 


BOOKSELLE  R     A  N  I)     S  T  A  T  I  0  N  E  1  ( 


Tw® 


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lBM®ir 


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/$/*$/) 

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SCHOOL  OPENING  GOODS 

See  our   lines   before  buying.       Samples  on    request. 


Buntin,  Gillies  &  Co.,  Limited, 


HAMILTON  and 
MONTREAL 


HOW  DO  YOU  VALUE  THIS 
NEW  FORM  OF  ASSISTANCE? 

WE  HAVE  ALWAYS  MAINTAINED 
STRICT  CO-OPERATION  WITH  THE  TRADE. 
NOW  WE  WANT  TO  HELP  YOU  EVEN  MORE. 

YOU  GET  ENQUIRIES  FOR  RIBBONS  AND 
CARBONS  FROM  THE  LARGE  CONSUMER 
FOR  GRADES  YOU  MAY  NOT  HANDLE. 
SEND  THESE  TO  US,  AND,  IF  ANY  CHANCE, 
WILL  PUT  YOU  IN  THE  WAY  OF  GETTING 
THIS  BUSINESS.    LET  US  HEAR  FROM  YOU. 

Mittag  &  Volger,  Inc. 

Manufacturers  for  the  Trade  Only 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES  : 

NEW  YORK,  N.Y.,  261  Broadway  CHICAGO,  ILL.,  200  Monroe  Street 

LONDON,  7  and  8  Dyers  Building,  Holborn,  E.C. 
AGENCIES   in   every   part  of  the  world— in  every   city   of  prominence. 


VOL.  XXVII.  No.  7. 


PRICE,  $1.00  PER  YEAR 


AND 


Off  ICE  EQUIPMENT  JOURNAL 

Official  Organ  of  the  Canadian  Book,  Stationery  and  Publishing  Trades  Association 

and  for  Twenty-Five  Years  the  Recognized  Organ  of  the  Book,  Stationery  and  Fancy  Goods  Trades  of  Canada. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-149  University  Ave.'         WINNIPEG,  3 1  R   yal  Bank  Bldg.       LONDON,  ENG.  88  Fleet  St.,  E.C. 

PUBLICATION     OFFICE:     TORONTO,     AUGUST,     1911 


Special 
Fall  Number 

of  BOOKSELLER  AND  STATIONER 
will  be  published  on 

SEPTEMBER  25th 

and  will  be  given  an  extra  large  circu- 
lation. Advertisers  will  find  in  this 
Special  Number  an  exceptionally  good 
opportunity  to  reach  the  Trade  in 
Canada,  especially  before  the  Christmas 
Holiday  Season.  All  departments  will 
be  enlarged  and  strengthened  for  the 
occasion.  The  regular  advertising  rates 
will  prevail  in  this  number :  page,  $25 ; 
half  page,  $15 ;  quarter  page,  $10.  Inserts 
and  color  work  extra.  For  any  other 
information,  address  any  office  of  the 
paper. 


TORONTO 

143  University  Ave- 

NEW  YORK 

115  Broadway 


MONTREAL 

E.  T.  Bank  Building 

LONDON,  Eng. 

88  Fleet  Street,  E.C. 


Sanford 

and 

Bennett 

Fountain 
Pens 


are  the  most  profitable  for  you 
to  handle  because  you  can  de- 
pend upon  everyone  you  sell  to 
give  perfect  satisfaction. 

We  make  every  part  of  every 
pen  from  barrel  to  pen  point 
and  unconditionally  guarantee 
them  strictly  high  grade.  San- 
ford &  Bennett  pens  never  skip, 
leak,  sweat  or  blot  and  possess 
many  improvements  not  found 
in  other  makes. 

OUR  THREE  LEADERS 

AUTOPEN 
AUTOPEN  SAFETY 

(  Self-Filler  and  Non-Leal\able  ) 
GRAVITY  STYLO 

in  a  variety  of  styles  and  sizes 
are  well  worthy  to  bear  your 
name.  You  can  depend  upon 
them  to  maintain  your  reputa- 
tion for  quality. 


WRITE  FOR  DESCRIPTIVE  CATALOGUE 


SANFORD  &  BENNETT  CO. 


51-53  Maiden  Lane 


New  York 


BOOKSELLER  AND  STATIONER 


The  Fashion  in  Envelopes 


UST  as  important  as  the  style  of  "Milady's"  gown,  and  originat- 
ing largely  from  the  same  source,  viz.,  Paris,  the  most 
fashionable  capital  of  Europe.  The  cuts  may  be  just  as 
graceful  or  they  may  be—otherwise. 


BOUDOIR 

Very  attractive  small  size  en- 
velope, 3  x  4^,  with  a  deep 
pointed  flap.     :       :       :       : 


EMPRESS 

Popular  deep  pointed  wed- 
ding flap,  3%  x  5^,  for 
general  use.     :       :        : 


DUCHESS 

Newest  style  envelope,  size 
3x5%,  high  cut,  deep 
pointed  flap.      :       :      :       : 


REGENT 

Fashionable,  high    cut,  dia- 
mond    pointed     flap,     size 

3%x5%.       :       :       :        : 


The  above  are  some  of  the  very  latest  cuts  made  in  Vice  Regal, 
Court  Imperial,  Wexford  Weave  papers,  and  recognized  as  correct  styles 
for  social  correspondence.  They  cost  no  more.  May  we  send  you 
samples  and  prices?     A  post  card  will  bring  them.         :         :         :        : 


WARWICK  BROS.  &  RUTTER,  limited 

Manufacturing  Stationers 
Toronto 


BOOKSELLER     AND     STATION  Kit 


Snaps  in  "Short"  Lines 

for  Exhibition  Visitors 


Our  most  thoughtful  effort  during  weeks  past 
has  been  given  to  the  "bringing  forward"  of  all 
"Short*  Lines,  and  those  visiting  us  during  the  fair 
are  not  only  sure  of  a  hearty  welcome  but  of 

Bargains  in  All  Lines 

as  well  as  the  most  select  goods  and  finest  values 
in  regular  lines  of 

Dolls  Fancy  Goods 

Toys  Gift  China 

Hand  Bags  Brassware 

Leather  Goods  __  _     , 

_>       .  Xmas  Cards 

Brushes 

Toilet  Articles  Xmas  Decorations 

Pipes  Masks 

Smokers'  Presents  Sleighs 

Smallwares  Doll  Go-carts 

The  FANCY  GOODS  CO.  of  CANADA,  Limited 

156  FRONT  STREET  WEST,     TORONTO 


BOOKSELLER     AND     STATIONER 


LEATHER  GOODS 

The  prevailing  style  at  present  in 

LADIES'  HAND  BAGS 


Is  a  SOFT  SUEDE  LEATHER  BAG 
made  with  FANCY  FRAMES  and 
SILK  CORD  HANDLES. 


We  are  showing  a  full  range  in  all 

POPULAR  COLORS   and  STYLES. 

Quality  the  BEST— our  prices  are  right. 
Full  stock  of  New  Fine  Leather  Goods,  all 
descriptions  and  styles  now  ready. 

BROWN  BROS.  Limited 

51-53  Wellington  St.  West,         TORONTO 


There's  satisfaction  in  handling  a  line  of  goods  that 
has  been  tested  and  has  "made  good." 

DAVIDS' 

CELEBRATED  INKS 

will  meet  all  your  requirement.  Keep  a  liberal  stock 
of  OUR  Writing,  Copying,  Marking,  Show  Card  and 
Indelible  Inks.  We  also  make  Mucilage,  Paste, 
Sealing  Wax  and  Letterine. 

MADE  BY 

THADDEUS  DAVIDS  COMPANY 

NEW  YORK 
Established  1825 


Brown 
Bros.  Ltd. 


Canadian 

Agents, 

TORONTO 


CASH  BOXES 

AND 

Stationers'     Tin    Ware 

OF    UNEXCELLED    WORKMANSHIP 

H.  KdHENSTEIN, 

394  HUDSON  STREET 

ESTABLISHED  1893  NEW  YORK 

CATALOGUE   UPON   REQUEST 


BOOKSELLER  AND  STATIONER 


GAGE'S  WRITING  TABLETS 

Padded  by  the  Perfect  Process 


No  dealer  can  afford  to  be  without  our  Tablets,  and  in 
connection  therewith,  one  of  the  handsome  and  useful 
Tablet  Display  Stands  shown  below. 


We  will  be  glad  to  furnish  particulars  regarding  how  to 
procure  this  Display  Stand. 


W.  J.  GAGE  <T&  CO.,  Limited 


Paper  Mills  at 

St.  Catharines 


Manufacturing  Stationers 
TORONTO 


BOOKSELLER     AND     STATIONER 


^WRITING 
LV  FLUID 

*?  "i»irrsrr- — ■'■  -^~- 

■  s   Qi  ...      ^   rUMlutur  nc-i-non  iNM 


YOU    CAN    DEPEND 

-ON— 

CARTER'S  INKS 

To  bring  re-orders,  for  they  fulfill  every  requirement  of  the  most  fastid- 
ious penman. 

To  move  quickly  from  your  shelves,  for  they  are  attractive  packages 
and  standard  goods. 

To  make  your  ink  counter  pay  you  more  profits. 

"After  all,  no  Ink  like  Carter's" 

CARTER'S  WRITING  FLUID 

is  the  standard  office  ink.  Flows  freely, 
never  fades  and  has  a  delightful  blue 
color  which  dries  an  intense  black. 


CARTER'S  INK  ERASER  is  the 

physician  to  the  ink  family,  attractive 
package,  sure  relief  when  ink  is  spilled. 

The  Carter's  Ink  Co. 


MONTREAL 


CANADA 


■THE  PICNIC  SEASON  IS  HERE- 

Now  is  the  Time  to  Order 

Picnic  Pie  Plates  and  Ice  Cream  Pails 

We  have  a  full  line  on  hand  to  take  care  of  your  requirements. 
Also  WRAPPINGS  for  all  purposes:— 
Sulphite,  the  Druggists'  Ideal. 

Manillas  and  Kraft  for  general  requirements. 

Paper  Bags,  White  and  Colored  Twines,  etc..  etc. 

SMITH,    DAVIDSON    C&    WRIGHT,    LIMITED 


Wholesale  Stationers  and  Paper  Dealers 


VANCOUVER,  B.C. 


Wrenn's  'Record'  Blotting  ^8*  §  'Mosaic'  &  'Basket  Weave' 
Wrenn's  'Royal'  Colors  ^T^jjmKr  (Embossed)  Twenty-six  Colors 
Wrenn's  'Antlers'  Blotting       *«P^^    'Porcelain'  Half -Tone 

Wrenn's   'Best'  Blotting 
The  Wrenn  Paper  Company,  Middletown,  Ohio 

Agencies  in  Vancouver,  Winnipeg,  London,  Toronto,  Montreal. 


BOOKSELLER     AND     STATION  E R 


fABtij,, 


s 


TRADE  MARK 


LEAD  and  COPYING 

PENCILS 


ARE    THE 


BEST   10  CENT  PENCILS 

for  DRAWING  and  COMMERCIAL  USE 

IN  THE  WORLD 


No.  1250  "APOLLO"    LEAD    PENCIL,  hexagon,  yellow  polish,  15  DEGREES,    viz.: 
6B,  5B,  4B,  3B,  2B,  B,   H-B,  F,  H,  2H,  3H,  4H,  5H,  6H,  7H 


»f§»|t,, 


No.  1255  "  APOLLO  "   Copying  Ink  Pencil,  round,  yellow  polish,  medium  degree,  violet  ink 
"     1259  "APOLLO"  Copying  Ink  Pencil,         "  *'  "       hard   degree 

"     1254"  APOLLO"  Copying  Ink  Pencil,  hexagon,     '*  "       medium  degree      "         '' 

"     1268  "APOLLO  "   Copying  Ink  Pencil,  round,  peacock  polish,  medium  degree,  blue  ink. 


VERY    POPULAR    ARE    ALSO 

JOHANN    FABER'S    "APOLLO"   PROPELLING    POCKET    PENCILS 

IN  VARIOUS  COLORS  AND  SIZES 


BOOKSELLER  AND  STATIONER 


Stationery  Supplies  of  Merit 

We  carry  a  stock   of  the   following  lines: 

Fisk,  Davey  &  Co.'s  Paper  Fasteners  and   Drawing    Pins. 

SmiRrl's    Desk    Pads. 

The   "Only"   Paper   Clip    (West   Mfg.   Co.) 

"Pickwick,"  "Owl"  and   "Waverley"   Steel    Pens. 
Radbridge   Playing    Cards. 

Radbridge    Score   Pads. 

"Acme"    Staple   Binders   and    Staples. 

"Spiro"    Steel   Arch   Files. 

"Spiro"    Pocket    Pencil    Sharpeners. 
"Rival"   Fountain    Pens. 

"Raven"   Stylo  Pens. 

"Karmo"    Stylo    Pens. 

The    Rapid    Pencil    Sharpening   Machine. 

Also   a   large   range   of   Steel   Pens,   including 
all   the   popular   Canadian   Patterns. 

Canadian  Representatives  for  Geo.  Wright  &  Co., 
Deed  Boxes,  Cash  Boxes,  etc.,  etc. 

\ve  can  quote  prices  on  any  of  above  lines 
from  the  factories  or  from    Toronto  stock. 

S.  &♦  JfHaciaousaU  &  Co. 

42  Adelaide   Street  "West,  -  Toronto 


A  Message  of  Moment 

<J  Good  business  is  the  efficient  application  of 
energy. 

tj  This  requires  complete  mastery  of  the  work 
in  hand,  active  thought,  the  development  of 
ideas,  skilled  manipulation  and  steady  per- 
severance ;  combined  with  a  liberal  progres- 
sive policy. 

1§  One  hundred  years  of  experience  in  making 
high  class  writing  papers  has  stimulated  the 
demand  for  the  best. 

«I  The  CRANE  and  the  MADE  IN  BERK- 
SHIRE lines  have  an  enviable  reputation 
with  men  and  women  who  know. 

Crane's  Papier  Ligne  is  still  the  leading 
season's  novelty.  It  bids  fair  to  have  a 
great  fall  sale. 

EATON,   CRANE  &   PIKE  CO. 

PITTSFIELD,    MASS. 

New  York  Office 

Brunswick    Building 

225  Fifth  Avenue. 


THISTLE    BRAND 


SEALING  WAX 


Made  by  JAMES  MacNEILL  &  SON,  Ltd. 
Sold  by  A.  R.  MacOOUGALL    &   CO., 


GLASGOW 
TORONTO 


Telegraph   Codee 

A  B  C  Code.     5th  Edition.     English     $7.00 

A  B  C  Code.    5th  Edition.     Spanish ■•         8.00 

A  B  C  Code.      4th  Edition "         S.OO 

A  I  Code. "        7.50 

MorelnQ  <£    Neal  Code 5.0O 

Bedford-McNIell  Code  6.00 

Large  and  small  codes  of  all  kinds.  Send  for  list.  Discount  to  the  trade  only. 
AMERICAN  CODE  COMPANY,  83  Naemau  St.,  N.Y.  City 
50 


IF  YOU  KNEW 

of  a  buying  medium  that  would  keep  your  most  particular 
patrons  satisfied,  year  after  year,  would  you  use  it  exclusive- 
ly ? 

The   Great   American   Jewelry    Catalogue 

We  know  what  this  buying  medium  is  doing  for  others, 
we  know  what  it  can  do  for  you 

Noise  is  not  argument.  But  we  do  expect  you  to  permit  us 
to  send  you  a  copy  so  you  can  study  our  proposition — it  is 
convincingly  correct— our  choice  lines  of  merchandise  at 
reasonable  prices  will  rejuvenate  your  business. 

The    Oskamp-Nolting    Company 

411-413-415-417  Elm  St.        CINCINNATI,  OHIO 


National  B 


LANK 
OOKS 


TRADE 


MARK 


It  is  now  possible  to  secure  from  regular 
stock  blank  books  with  every  Imaginable  com- 
bination of  rulings.  These  books  are  sub- 
stantially bound  in  American  Russia  backs 
and    corners,    with   black    cloth    sides. 

There  are  few  offices  where  some  of  these 
columnar  books  would  not  be  a  regular  addi- 
tion, if  the  office  men  were  only  familiar  with 
the  extent  and  variety  of  the  rulings.  Some 
stationers  find  It  quite  profitable  to  have  a 
man  visit  the  various  large  concerns  in  their 
locality  and  show  a  line  of  the  National 
Columnar   books. 

We  shall  be  glad  to  furnish  any  cuts  or 
sample  pages  of  rulings  to  help  along  the 
good  work. 

If  you  are  not  carrying  these  books  In 
stock,  send  us  an  order  for  a  sample  assort- 
ment  of   the   various   sizes   and   rulings. 


National  Blank  Book  Co. 

HOLYOKE  MASSACHUSETTS 


BOOKSELLER     AND     STATIONER 

m 


THE 

"MORTON" 

FOUNTAIN  PEN 


has    an    established   reputation    both    in 
America  and  Europe  for  high  quality.     The  pens 
we    use    are    the  highest  grade    solid    gold    iridium 
pointed,  while  the  workmanship  on  the    rubber  barrels 
cannot  be  excelled.     We  unconditionally  guarantee  every  pen 
we  make.     Made  under  Special  Imprints  when  desired. 


ADDRESS 


MENZIES  &  CO.,  Limited,  £>rpoenatrol.  csI5*edta 


USE 

GLUCINE 


For  School  Contracts  instead  of 
paste  or  mucilage.  Absolutely  sani- 
tary. No  odor,  never  dries  up  or 
goes  bad.      Economical. 

Write  for  Particulars  and  Edu- 
cationalists' Testimonials. 


Arrange  for  Private 
Xmas  Cards  Now 


Menzies  &  Co.,  Limited 

Manufacturers'  Agents 

152154  Pearl  Street,  TORONTO 


ENVELOPES 
PAPER  BOXES 


:AND: 


exclusive  lines  of  high 
class 

STATIONERY 


We  guarantee  our 
values  and  give  prompt 
deliveries. 

Try  the  WATERLOO 
Lines  for  profit  and 
satisfaction. 


Waterloo  Envelope  Go. 

WATERLOO,  -  -  P.Q. 


BOOK S K L L E R     A  N D     ST  A TIO N E R 


STRONG    CHRISTMAS    LINES 

AND  PAPER  GOODS  FOR  ALL  OCCASIONS 

Xmas    Folding  Boxes,    Xmas     Wrapping      Paper   and   Fancy 
Box  Covering  Paper.    Samples  now   ready. 

WE  SELL  THROUGH  THE  DEALERS  OUR 

line  of   Fast   Color  Napkins,   the  largest  assortment  of  high 
quality    napkins   on  the  market. 

Plain  anil  Decorated  Crepe  Papers,  Ribbon  Crepe,  Toilet 
Papers,  Paper  Towels,  Milk  Bottle  Caps.  Samples  of 
Holly  Box  Covering  and  Wrapping  Papers  and  Christmas 
Folding    Boxes,   now  ready. 


The  Tuttle  Press  Company, 


Appleton,  Wis. 


The  Northern  Mills  Co. 

PAPER    MANUFACTURERS 

PRINTING 


AND 


WRITING 
PAPERS 


Super-calendered,  Velvet  and  Machine 
Finished  Book,  Litho  and  Antique  Print- 
ing, Engine  Sized  Writing  and  Envelope 
Papers,    White    and    Tinted    Bond. 

Typewriter  Papers  (Glazed  and  Rough 
Finished),    Envelopes,   Bill    Heads,  etc. 

Ask  for  "Canadian  Bond,"  "Provincial 
Bond,"  "Adelia,"  "  Northern  Mills," 
and     "Federal      Writing  Manilla." 


Head  Office,  Montreal,  278  St.  Paul  St. 

Mills,  St.  Adele,  Que. 


The  Rapid 
Pencil  Sharpener 


sharpens  a  pencil  from 
dull  to  fine  point  in 
one-quarter  of  the  time 
necessary  with  any 
other  sharpener.  It 
makes  a  coarse,  me- 
dium or  fine  point  on 
large  or  small  pencils, 
and  saves  time, 
trouble  and  pen- 
cils, because  it 
sharpens  with  ab- 
solutely no  waste 
of  wood  or  lead. 
You  merely  insert 
the  pencil  into  the 
aperture  of  the  cov- 
er, turn  it  a  few  times,  and  the  pencil  is  beautifully  shar- 
pened. It  has  neither  intricate  nor  frail  mechanism,  feeds 
nor  chucks,  and  cannot  get  out  of  order  nor  break.  We 
guarantee  each  cutter  to  remain  sharp  for  one  year,  after 
which,  if  dull,  we  will  resharpen  it  for  twenty-five  cents. 


D     '  Complete  with  Desk 

I  riCC        or  Wall  Bracket 


$6.00 


MADE   BY 

The  C.  Spiro  Mi.  Co.,  New  York  City 

Canadian  Trade  Supplied  Through 

A.  R.  MacDougall  &  Co 


42  Adelaide  Street  W. 


Toronto 


BLAISDELL  PAPER  PENCILS^ 


oooooooooooooooooooooooooo, 

— 4 


CUT  BETWEEN  HOLES  AND  UNWIND. 

Should  have  a  prominent  place  on  your  counters  and  shelves,  because  they  have  all 
the  good  features  of  the  wooden  pencil,  and  are  infinitely  more  economical.  The  "Blai^- 
dell"  is  a  great  favorite  because  no  sharpening  is  required.  Lead  will  last  three  times  as 
long  as  the  same  amount  put  upon  wood. 

MADE  IN  ALL  GRADES,  SIZES  AND  STYLES.      A  LINE  THAT  SELLS  AT  SIGHT. 

Sold  by  the  Wholesale  Trade  in  Canada. 


poofegeller  anb  Stationer 


anb  Office  equipment  journal 


A  monthly  newspaper  devoted  to  the  interests 
of    the    Bookselling    and    Stationery    Trades 


Subscription:    One  Dollar  a  Year 
Single  copies     :        :     Ten  Cents 


Vol.  XXVII 


TORONTO,  CANADA,  AUGUST,   1911 


No.  7 


Editorial  Comment 

Paper  drinking  cups  are  articles  which  properly 
belong  to  the  stationery  trade.  There  is  a  probability 
of  their  being  more  extensively  used  in  public  institu- 
tions. Count  up  the  public  offices  in  your  district  and 
see  if  something  cannot  be  done  to  bring  the  business 
your  way. 


The  unfortunate  destruction!  of  life  and  property  in 
Northern  Ontario  during  the  devastating  conflagration 
which  occurred  there  a  fortnight  ago  ought  to  teach  a 
lesson  to  all  dealers.  Home  and  business  may  also  be  de- 
stroyed by  fire  in  other  sections  of  the  country — perhaps 
it  cannot  be  avoided — but  there  is  one  safeguard  against 
complete  loss — insure  your  premises. 


A  matter  that  was  much  discussed  at  the  convention 
of  the  American  Booksellers'  Association  in  New  York 
recently  was  the  price  of  books,  and  the  members  were 
cheered  by  the  news  that  the  "net"  system  shows  con- 
siderable progress.  It  is  believed  that  before  long  all 
books  will  be  published  at  a  "net"  price.  It  is  to  be 
hoped  that  this  condition  will  also  soon  generally  obtain 
in  Canada. 

*  *  * 

In  this  number  of  Bookseller  and  Stationer  is  begun 
a  number  of  articles  dealing  with  the  art  of  cardwriting. 
It  is  more  than  a  series  of  articles  on  the  subject — it  is 
a  complete  course  in  cardwriting,  teaching  the  dealer 
from  the  very  beginning  how  to  become  proficient  in  the 
art.  The  teacher,  Mr.  J.  C.  Edwards,  is  an  expert  in  his 
work,  and  those  who  follow  his  instructions  may  reason- 
ably be  expected  to  receive  both  benefit  and  profit  from 
the  lessons. 


Now  that  the  hot  weather  is  upon  us  we  take  it  for 
granted  that  trade  must  be  dull.  We  expect  it  to  be  dull; 
we  act  as  if  we  knew  it  was  going  to  be  dull  ;  so  under 
those  circumstances  how  else  could  we  prevent  it  being 
dull.  Is  this  really  so  ;  or  could  we  not  by  changing  our 
appeal  push  for  summer  trade  ?  If  customers  are  ,  going 
away  for  the  summer  is  there  not  a  chance  to  supply 
them  with  travel  literature,  guide  and  outdoor  books, 
light  reading,  stationery,  etc.,  they  may  need  while 
away  ?  People  have  more  leisure  in  summer  than  any 
other  time  of  the  year  and  there  is  probably  a  great  deal 
more  reading  done  in  the  midsummer  months  of  July  and 
August  than  in  any  other  two  months  that  might  be 
named— there  is  certainly  more  time  to  read.  By  a  little 
thinking  and  planning  the  summer  slump  can  be  made  to 


take  wing    and     the     warm  days  of  August     can  be  made 
profitable  and  active. 

•       •       • 

Now  that  the  Board  of  Railway  Commissioners  have 
ruled  that  shippers  of  millinery  and  other  light  though 
bulky  goods  were  right  in  their  contention  that 
they  were  entitled  to  combine  weights  under  the  condi- 
tions laid  down  in  rule  11,  so  long  as  the  packages  were 
tied  together,  it  is  to  be  hoped  that  the  Board  will  also 
take  into  consideration  the  contention  of  the  publishers 
re  the  five-pound  limit  on  book  packages  and  see  that  the 
express  companies  are  not  allowed  to  ride  roughshod 
over  the  rights  of  the  booksellers  by  wiping  out  section 
D. 


The  "cutting  out"  of  the  stationery  trade  as  a  means 
of  disposing  of  their  products  by  United  States  manufac- 
turers of  rubber  stamps,  which  rumor  has  been  current 
during  the  past  couple  of  months,  turns  out  to  be  a 
"tempest  in  a  teapot."  Many  of  the  large  rubber  stamp 
concerns  say  the  stationer  is  the  backbone  of-  their  trade, 
and  any  one  who  imagines  that  he  is  going  to  kill  the 
goose  that  lays  the  golden  eggs  reckons,  to  say  the  least, 
without  his  host.  The  rubber  stamp  trade  is  dull  enough 
as  it  is,  and  manufacturers,  naturally,  are  interested  more 
in  increasing  business  at  the  present  time  than  they  are 
in  muzzling  it.  Here,  in  Canada,  the  stationer  might  do 
more  with  the  handling  of  rubber  stamps  than  he  is  do- 
ing, as  these  stamps  are  articles  that  are  wanted  by  all. 
up-to-date  offices.  They,  too,  lead  to  sales  of  other  lines 
of  office  supplies  for  which  the  stationery  trade"  should 
make  a  strong  bid. 


The  Author,  London,  Eng.,  has  the  following  com- 
ment anent  United  States  publishers  capturing  the  Brit- 
ish colonial  markets  :— "The  marketing  of  Colonial  rights 
presents  some  extraordinary  facts.  Although  the  Colonial 
markets  are  vast  and  growing  larger  every  day,  yet  the 
sale  of  English  books  in  all  the  colonies  put  together  sel- 
dom reaches  the  amount  of  copies  sold  in  England.  We 
pointed  out  how  dangerous  the  American  book  agent  had 
proved  himself  as  a  competitor  in  Canada  and  Australia; 
how  he  usurped  those  markets  and,  naturally,  pushed  the 
sales  of  the  works  of  American  authors.  It  seemed  that 
there  were  two  main  causes  for  this  result  :  (1)  the  lack 
of  enterprise  on  the  part  of  Colonial  publishers,  who  wait 
till  the  books  are  brought  to  them  rather  than  make  an 
effort  to  secure  the  Colonial  rights  for  themselves  direct 
from  the  authors  ;  and  (2)  the  lack  of  enterprise  on  the 
part  of  English  publishers  who,  snatching  every  right 
they  possibly  can  from  the  author,  neglect  to  market 
those  rights  to  their  full  extent,  caring  little  for  the  au- 
thor's reputation   and  prosperity  so  long  as  they   recover 


10 


BOOKSELLER  AND  STATIONER 


the  money  they  have  put  into  the  book,  and   turn  over  a 
fair  percentage." 

•       •       • 
How  Trade  is  Lost. 

Have  you  ever  wondered  why  the  trade  of  certain 
customers  who  once  dealt  largely  with  you  ceases  sud- 
denly? Have  you  ever  seen  a  one-time  patron  pass  your 
store  and  go  into  your  competitor's  ?  Have  you  ever 
wondered  at  the  mushroom-like  growth  of  some  younger 
man  who  opened  in  your  town  and  within  a  few  years 
had   the   cream   of   the  trade  that  had  once  been  yours? 

There's  some  mighty  good  reason  you  can  wager, 
and  it  may  be  just  the  fault  of  service,  either  on  your 
part  or  on  that  of  your  employes.  Emerson  says:  "The 
highest  price  you  can  pay  for  some  things  is  to  have  to 
ask  for  them."  Fair  treatment  and  courteous  attention 
are  embarrassing  things  to  have  to  ask  for,  and  custom- 
ers  don't  come  to  your  store  to  be  embarrassed. 

The  dollars  and  cents  value  of  service  as  shown  by  in- 
cidents in  every-day  business  ought  to  set  merchants 
thinking.  Every  instance  of  indifferent  attention,  every 
disagreeable  or  sarcastic  word,  every  impatient  gesture, 
every  scowl  or  quick  retort  to  a  customer,  spells  loss — 
not  mere  theoretical  loss,  but  loss  that  can  be  determin- 
ed in  money — that  takes  dollars  out  of  your  cash  draw- 
er  and  puts  them  into  that  of  your  wiser  competitor. 

Remember  that  courtesy  and  patience,  sympathy  and 
intelligent  suggestion  just  as  clearly  spell  gain,  and  the 
next  time  you  are  tempted  to  kick  take  time  to  go 
into  the  matter  and  you'll  be  ready  to  say  that  there 
isn't  a  line  that  can  be  made  more  profitable  to  carry 
by  the  retailer,  if  you  but  go  at  the  thing  in  the  right 
way. 

*  *        * 

Take  an  Occasional  Rest. 

President  So-and-So  is  off  on  a  trip  to  Europe. 
Hardly  a  day  during  the  summer  season  but  a  similar  an- 
nouncement appears  in  the  newspapers.  Do  all  the  prom- 
inent men  spend  their  time  touring  Europe?  By  no 
means,  but  men  of  affairs  who  have  accomplished  things 
thoroughly  approve  of  holidays.  They  have  learnt  that  it 
is  not  the  amount  of  time  they  spend  in  their  offices 
which  counts  so  much  as  the  quality  of  the  efforts  put 
forth   while  there. 

They  know  the  value  and  necessity  of  concentration. 
A  successful  business  man  must  have  the  mental  ability 
to  grapple  with  difficult  problems.  He  should  be  able  to 
think  iogically  and  comprehensively  on  one  thing  at  a 
time.  This  ability  to  concentrate  on  one  subject  at  a 
time  enables  men   to  handle  many  interests  successfully. 

A  trained  mind  capable  of  clear,  thought  and  close 
application  is  not  produced  by  constant  grinding.  There 
must  be  a  'diversion.  Nearly  everyone  agrees  that  it  is 
desirable  at  times  for  a  man  to  get  away  from  his 
business.  Getting  away  from  business,  however,  means 
something  besides  leaving  the  office.  Some  other  interest 
must  be  had  to  take  the  place  of  business— golf,  fishing, 
boating,  etc.  If  a  man  is  interested  in  his  business  he 
is  not  likely  to  forget  about  it,  but  he  can  at  least 
drop  it  for  the  time  being  if  he  has  something  else 
with  which  to  occupy  his  mind.  Every  man  in  business 
needs  a  rest— a  recreation,  and  one  of  the  best  seasons 
for  taking  that  rest  is  during  the  summer  when  the 
woods  and  lakes  present  attractions  not  so  inviting  at 
any   other  time  of  year. 

*  *        * 

Small  Debt  Courts. 
A  delegation     from   the     Western     Retail  Association 
some   little  time  ago  petitioned  Premier  Roblin,  of  Mani- 


toba for   relief  from   the  "small  debt"  handicap,  and   the 
members   seemed   to  receive  a  favorable  reception. 

They  asked  that  "debt  courts"  be  established 
throughout  that  province,  under  the  jurisdiction  of 
stipendiary  magistrates  with  power  to  decide  claims  for 
debts  up  to  fifty  dollars.  This  is  a  step  in  the  right 
direction.  The  premier  promised  favorable  consideration 
and  it  is  possible  that  a  bill  may  be  introduced  in  the 
legislature  covering  the  request. 

In  presenting  their  petition,  the  delegates  urged  that 
the  merchant  was  considerably  handicapped  by  the  ex- 
isting law;  that  the  cost  of  lengthy  proceedings  prevent- 
ed him  from  making  full  use  of  the  courts  in  securing 
settlement  of  his  small  bad  debts.  They  requested,  there- 
fore, that  in  the  court  they  asked  for,  the  dealer  could 
act  as  his  own  lawyer  and  serve  his  own  processes  to 
cut  down  the  expenses;  that  the  presiding  magistrate  be 
given  authority  to  give  judgment  for  the  amount  due, 
and  to  sentence  for  a  term  of  imprisonment  should  de- 
fault in  payment  ensue. 

The  retail  world  will  watch  with  interest  the  result 
of  this  petition.  Should  the  Manitoba  Legislature  be 
radical  enough  to  pass  a  bill  covering  the  need,  retail- 
ing in  that  province  will  have  been  made  a  great  deal 
more   satisfactory. 

All  live"  associations  of  retailers  in  all  the  other 
provinces  of  the  Dominion  would  do  well  to  follow  the 
lead  of  this  western  organization.  It  is  full  time  the 
bad  debtor,  as  a  class,  should  be  utterly  banished  from 
the  community. 


Parcels  Post  Injurious  to  Retail  Merchants. 
We  have  been  somewhat  surprised  in  the  past  that 
the  American  trade  press  did  not  take  a  strong  stand 
against  the  parcels  post  agitation,  because  of  the  in- 
creased influence  cheap  Government  parcels  post  rates 
would  give  mail  order  houses  over  the  business  of  local 
merchants  scattered  all  over  the  country.  We  are  glad 
however,  to  see  that  "Geyer's  Stationer''  has  struck 
the  right  note,  and  as  similar  legislation  is  proposed  for 
Canada  the  comments  of  that  paper  are  entirely  apropos- 
of  the  situation  here. 

"Retail  merchants,"  says  that  paper,  "find  it  increas- 
ingly difficult  each  year  to  do  business  profitably,  and  if 
the  parcels  post  becomes  law  it  will  strike  at  the  very 
root  of  the  retail  merchants'  success.  Even  big  stores 
in  average  size  cities  cannot  afford  the  expense  of  rurai 
deliveries;  naturally,  therefore,  if  the  the  Post  Office 
Department  undertakes  to  deliver  parcels  weighing 
fourteen  pounds  from  any  part  of  the  United  States  it  is 
bound  to  work  a  serious  hardship  upon  the  local  merchant 
The  argument  is  advanced  that  retailers  in  small  com- 
munities can  have  Uncle  Sam  deliver  their  parcels,  too, 
but  it  must  be  remembered  that  these  have  no  catalogues 
for  the  buyers  to  select  from,  and  it  is  impossible  for 
them  to  adjust  their  business  to  the  methods  of  mail  order 
houses. 

"Economically,  the  very  basis  of  a  country's  real 
growth  is  dependent  upon  the  prosperity  of  small  com- 
munities, which  are  the  centres  of  social  and  commercial 
life  of  surrounding  territories.  Further  centralization 
of  business  in  large  cities  tends  to  depreciate  real  estate 
values  and  eliminates  the  wholesaler,  jobber  and  general 
distributor  of  merchandise.  In  short,  the  Parcels  Post 
will  benefit  one-eighth  of  the  population  of  the  United 
States  and  seriously  affect  the  business,  moral,  educational 
and  political  development   of  the  other  seven-eighths." 


Personality  in  Window  Display  Essential  as  a  Trade  Puller 

Keep  Bright  the  Eye  of  the  Store — Harmonious  Relationship  Between  Window  Displays  and 
Advertisements — Suggestions  Regarding  the  Plan  of  Display — Small  Articles  and  Dead  Lines — 
Changing  the  Trim. 


Your  store  window,  used  right,  is  the  most  effective 
drag-net  you've  got.  The  big  department  stores  in  all 
the  cities  and  towns  of  Canada  think  more  of  their  win- 
dows than  their  newspaper  ads. — and  spend  quite  as  much 
money  on  them,  too. 

Supposing  a  salesman  came  to  see  you  wearing  a  suit 
five  years  old,  with  dirty  collar,  faded  necktie,  and  a 
general  air  of  sorrow  and  poverty — could  he  get  from 
you  the  business  you  give  to  that  spruce,  bright,  energetic 
fellow  you're  in  the  habit  of  buying  from?  Your  store 
window  is  your  store  clothes.  First,  it's  got  to  be  one 
of  the  brightest,  most  attractive  looking  spots  on  your 
side  of  the  street,  containing  seasonable  goods,  and  either 
a  price,  or  else  feature  cards  that  will  arrest  attention 
— or  both. 

This  copy  of  Bookseller  and  Stationer  wouldn't  inter- 
est you,  if  it  were  just  the  same  as  last  month's.  Is 
your  store  window  the  same  to-day  as  last  month? 


through  different  advertising  mediums  as  to  quality  and 
price,  that  a  small  display  is  ofttimes  sufficient  to  bring 
trade  to  the  store.  Where  a  line  is  locally  advertised 
through  the  papers  and  other  channels  of  advertising 
there  should  be  a  harmonious  relation  between  the  lines 
advertised  and  the  window  display.  This  is  a  particularly 
strong  point  where  the  lines  are  continually  changing. 
The  display  and  the  different  advertisements  should  so 
harmonize  that  there  will  not  be  a  break  in  the  prospec- 
tive customer's  mind,  between  the  increased  desire  to  buy, 
as  is  formulated  through  the  advertising,  and  the  actual 
display  of  the  merchandise  as  seen  in  the  windows,  which 
finally  draws  the  customer  into  personal  contact  with  the 
salesman,  where  it  is  then  a  question  of  the  selling  ability 
of  the  clerk.  There  seems  to  be  a  lack  of  this  very 
thought  among  the  smaller  merchants  who  have  not  yet 
awakened  to  the  idea  of  unity  of  lines  displayed  and  lines 
advertised. 


SEASONABLE  WINDOW  DISPLAY. 


ATTRACTIVE  SETTING  FOR  NATURE  AND  OUT-OF-DOORS  BOOKS 
MADE    BY    TORONTO   STORE. 


The  window  displays  of  the  successful  stationer  show 
his  individuality  in  a  marked  degree.  Even  in  the  most 
crowded  business  district,  this  personality  stands  out  dis- 
tinctly from  the  surrounding  windows.  The  stationer's 
window  seems  to  say:  "Time  now;  you  cannot  get  bet- 
ter goods  at  the  price  anywhere. ' '  His  trims  are  changed 
often  and  there  is  always  something  distinctive,  either  in 
the  style  of  the  trim  or  in  the  price  cards.  He  pays  par- 
ticular attention  to  his  windows,  as  he  knows  it  is  one  of 
his  best  forms  of  advertising. 

In  fact,  his  window  displays  and  his  advertisements 
go  hand  in  hand.  There  are  several  principles  to  be  car- 
ried out  in  showing  the  relationship  between  goods  dis- 
played and  those  advertised.  With  nationally-advertised 
lines  -lines  which  are  advertised  without  reference  to  any 
particular  dealer — the  articles  are  generally  so  well  known 


Right  along  with  this  very  thought  there  is  the  prin- 
ciple of  trimming  in  harmonious  units,  which  is  having 
the  display  so  arranged  that  each  article,  or  series  of 
articles,  form  units  in  themselves,  while  as  a  whole  the 
window  when  dressed  does  not  have  blank  spaces  between 
the  units,  or,  on  the  other  hand,  is  not  so  overdressed  as 
to  confuse  the  prospective  buyer  when  he  may  be  looking 
for  any  particular  thing.  Undoubtedly,  stationery  articles 
in  themselves  are  the  smallest  articles  of  merchandise 
displayed  as  a  unit  to  form  a  trim. 

It  is  the  general  belief  that  the  smaller  an  article  is, 
the  nearer  the  front  of  the  window  it  has  to  be  placed 
in  order  to  attract  the  attention  of  the  uninterested 
passer-by.  By  this,  it  is  not  to  be  inferred  that  the  win- 
dow should  be  trimmed  forward  so  as  to  look  over-bal- 
anced, but  that  the  articles  which  are  intended  for  the 
greatest  sale  should  be  placed  in  the  most  advantageous 


14 


BOOKSELLEE     A  XI)     STATIONER 


contracts  on  the  plea  thai  his  paper  should  be  supported 
by  the  town  merchants,  is  not  doing  justice  either  to  the 
merchant  or  to  the  paper.  Still  worse  would  it  be  to  say : 
"If  you  do  not  advertise  with  us,'  we'll  publish  Eaton's 
advertisements."  ,  A  business  man  is  not  likely  to  invest 
his  money  in  advertising  as  a  charity  proposition,  nor 
will  he  submit  to  a  hold-up. 

The  Gait  paper  would,  therefore,  do  better  to  stir  up 
the  non-advertisers  of  that  town  by  tolling  them  how  good 
advertising  can  increase  their  business.  If  they  claim 
(hat  they  do  not  believe  in  advertising,  hundreds  of  in- 
stances may  be  pointed  out  to  show  how  small  concerns 
have  been  raised  to  national  prominence  and  to  pros- 
perity through  the  medium  of  progressive  advertising. 

The  accompanying  illustrations  give  a  good  idea  of 
the  sort  of  advertising  written  by  two  of  the  most  prom- 
inent booksellers  and  stationers  of  Ontario.  Cloke  &  Son. 
of  Hamilton,  announce  their  purchase  of  a  stock  of  tra- 
veling goods,  and  the  manner  in  which  the  information 
is  given  leads  one  naturally  to  expect  to  get  the  bargains 
offered.  Jarvis'  bookstore,  at  Ottawa,  advertised  season- 
able books,  which  not  only  attracted  attention,  but  actual- 
ly increased  the  sales.  There  were  not  only  the  new 
books  mentioned,  but  also  the  coronation  publications  and 
outdoor  books,  which  were  expected  to  prove  sellers  last 
month— though  not  before  they  were  brought  to  the  no- 
tice of  the  public  through  judicious  advertising.  The 
resultant  publicity  paid  for  itself  and  was  indeed  worth 
while. 

All  Dealers  Should  Advertise. 

Every  bookseller  and  stationer  in  Canada  should  ad- 
vertise, and  if  proper  attention  is  given  to  the  kind  of 
copy  used,  the  results  are  bound  to  be  satisfactory. 
There  is  no  use  in  saying  that  there  is  only  a  certain 
amount  of  business  to  be  done  and  it  will  be  done  any- 
way whether  the  firm  advertises  or  not.  That  idea  is  by 
no  means  correct. 

A  stationer's  stock  contains  hosts  of  articles  which 
could  scarcely  be  called  absolute  necessities.  People  do 
not  buy  them  because  they  must  have  them,  but  because 
their  desire  has  been  aroused.  There  is  no  better  way 
of  arousing  a  desire  to  buy  than  through  intelligent  ad- 
vertising. Any  merchant  who  tries  it,  and  backs  up  his 
advertising  with  fair  prices  and  courteous  attention  in 
his  store,  will  soon  find  sales  increasing. 


GOSSIP  OF  THE  TRADE 

G.  M.  Standing  has  opened  a  new  book  and  stationery 
store  in  the  Nairn  Block,  at  Alymer,  Ont. 

Wm.  Allen,  of  T.  C.  Allen  &  Co.,  booksellers  and 
stationers,  Halifax,  has  been  visiting  in  Ontario  during 
July. 

The  estate  of  Maurice  Shapiro,  music  publishers,  To- 
ronto and  New  York,  offered  to  compromise  at  50  cents 
on  the  dollar. 

Weber  &  Co.,  Cornwall,  have  reduced  the  fee  for  secur- 
ing books  from  their  Circulating  Library  from  10c.  to  5c. 
for  each  book. 

Fred  Osborne,  the  Calgary  bookseller  and  stationer, 
paid  a  holiday  visit  to  Eastern  Ontario  during  the 
month. 

An  early  morning  fire  at  Victoria  did  $500  damage  to 
the  paper  stock  in  T.  N.  Hibben  &  Co.'s  stationery  store 
on  July  8. 

Wm.  Millen,  buyer  for  the  book  department  of  Henry 
Morgan  &  Co.,  Montreal,  spent  his  holidays  the  past 
month  in  Toronto. 


More  Useful  Than  was  Expected. 

Brantford,   June  28. 
The  MacLean  Pub.  Co., 

Enclosed  is  my  subscription  to  Bookseller  and 
Stationer.  Sorry  to  be  late.'  I  find  the  paper  very 
useful — more  so  even  than  I  expected.  I  am  especial- 
ly glad  of  helps  on  window  dressing,  as  so  much  of 
one's  success  depends  on  making  an  art  of  that  de- 
partment of  one's  business. 

Pickel's  News  Store. 


Mr.  Seddal,  of  Montreal,  has  established  a  general  of- 
fice and  retail  stationery  business  on  Cliff  Street,  Ender- 
by,  B.C. 

Pineo's  new  drug  and  stationery  store  in  the  Watson 
building,  Argyle  street,  Port.  Alberni,  B.C.,  was  opened 
recently. 

G.  W.  Cranston,  wholesale  and  retail  dealer  in  picture 
frames,  etc.,  at  Winnipeg,  has  sold  his  retail  business  to 
the  Cranston  Art  Co. 

Harry  Brodie,  of  the  Moose  Jaw  Drug  and  Stationery 
Co.,  Moose  Jaw,  was  a  visitor  to  Toronto  during  the 
month.     He  called  on  the  publishers. 

B.  W.  Armstrong,  stationer,  Parry  Sound,  has  made 
an  assignment  to  N.  L.  Martin,  Toronto.  A  meeting  of 
creditors  will  be  called  at  an  early  date. 

E.  L.  Nash,  druggist,  bookseller  and  jeweler  at  Lunen- 
berg,  N.S.,  amused  himself  during  the  hot  spell  early 'on 
the  month  sending  winter  scene  post  cards  to  his  friends. 

J.C.  Jaimet  &  Co.,  Berlin,  who  carry  a  fine  line  of 
stationery  and  kodaks,  have  now  their  own  photograph- 
er, who  does  developing  and  printing.  They  also  sell 
the  ladies'  paper  patterns. 

Dr.  Mcintosh,  bookseller,  stationer  and  druggist, 
Carleton  Place,  Ont.,  was  in  Toronto  for  a  day  or  two 
about  the  middle  of  July.  He  was  on  a  holiday  trip  with 
his  wife  to  several  Western  Ontario  towns. 

John  Hart,  of  "  The  Perth  Book  Store,"  is  closing 
his  shop  every  evening  during  July  and  August,  excepting 
Saturday  evening,  and  he  is  asking  customers  to  bear  in 
mind  and  make  their  purchases  before  6  o'clock.  He  finds 
that  during  these  two  hot  months  it  is  very  trying  on 
his  help. 

Mr.  and  Mrs.  David  Guthrie,  of  Montreal,  celebrated 
their  golden  wedding  on  July  12,  and  were  presented  with 
a  purse  of  gold.  Mr.  Guthrie  was  for  many  years  in  the 
employ  of  Gillespie,  Moffatt  &  Co.,  glue  manufacturers, 
and  he  holds  a  record  of  never  missing  a  day's  work  in 
over  30  years. 


We  want  a  Canadian  Manufacturing 
Agent  for 

Fountain  Pens 

We  offer  a  proposition  of  the  most  liberal 
kind  for  Agent  or  Jobbers  who  will  under- 
take the  business  immediately. 

Penter-Dowden  IHfjj.  Co. 


900  Cherry  St., 


Columbia,  Missouri,  U.S.A. 


Selling  New  Stationery  Novelties 

Recent  Inventions  in  Paper  Goods  Should  Prove 
Profitable  Line  for  Stationers — Dealers  Should 
Stimulate  Sales  of  New  Articles — Paper  Dishes 
and  Towels. 

A  little  attention  and  intelligent  effort  will  do  much 
to  stimulate  the  sale  of  new  goods  and  if  the  goods  have 
real  merit  they  will  sell  themselves  after  your  customers 
have  bought  and  used  them  once.  It  is  on  the  first  sale 
that  efforts  must  be  concentrated  to  keep  the  new  goods 
moving  and  to  make  a  profit  on  what  may  be  called  the 
novelties  of  the  trade  until  they  become  so  well  known  as 
to  be  designated  as  staples. 

One  of  the  newest  lines  in  the  stationery  department 
is  that  made  up  of  paper  pie  and  picnic  plates,  paper 
towels,  paper  drinking  cups,  etc.  These  goods  are  en- 
tirely seasonable  just  now. 

The  picnic,  camping  and  automobile  touring  season 
lasts  until  October,  and  sales  of  such  supplies  are  most 
profitable  for  the  dealer.  A  fairly  good  stock  should  be 
kept  on  hand  from  which  to  supply  the  demand.  The 
paper   pie   and   picnic  plates     do  away  entirely   with  the 


Stationery 


ed  it  is  simply  torn  off.  Paper  towels  can,  of  course,  be 
used  but  once,  but  they  are  not  expensive. 

Paper  drinking  cups,  also,  come  under  this  head,  and 
all  these  goods  properly  belong  to  the  stationery  trade. 

To  show  that  the  trade  in  Canada  are  alive  to  their 
opportunities  the  editor  of  Bookseller  and  Stationer  has 
within  the  past  few  days  received  inquiries  asking  for  in- 
formation about  these  goods.  One  of  these  in- 
quiries came  from  E.  L.  Nash,  Lunenburg,  N.S., 
and  another  from  J.  L.  Connolly,  Halifax.,  These 
merchants  wrote  following  the  reading  of  a  short  note  in 
our  editorial  pages  regarding  these  paper  goods.  The  first 
wanted  information  regarding  paper  towels  and  the  other 
concerning  manufacturers  of  paper  plates. 


STATIONERY  TRADE  NOTES. 

The  Empire  Paper  Products  Co.  is  a  new  concern 
opening  for  business  at  Sombra.  W.  W.  and  M.  E.  Stover 
are  interested  in  the  company. 

M.  Brodie,  stationer,  of  Moose  Jaw,  accompanied  by 
his  wife,  were  visitors  to  Toronto  during  the  past  month. 

Mr.  and  Mrs.  William  Geo.,  Nord  celebrated  their  sil- 
ver wedding  in  their  home  at  Toronto  on  July  7.  Mr. 
Nord  has  been  connected  with  the  stationery  department 
of  the  Copp,  Clark  Co.  for  the  past  twelve  years. 

Mr.  E.  Steadman,     wholesale     stationer,      Brantford, 


Paper    Picnic    Plates  —  Packed    for   Shipment  and    Ready   for    Use. 


dishwashing  nuisance,  as  after  the  meal  all  the  dishes  are 
thrown  into  the  camp  fire.  These  plates  are  made  of 
wood  fibre,  moulded  into  shape  and  they  are  said  not  to 
sag  or  crack.,  The  picnic  plates  are  supplied  with  a  parch- 
ment lining  which  is  removed  ,after  the  first  course,  leav- 
ing the  clean  plate  for  second  course. 

Another  late  commodity  recently  put  on  the  market 
is  paper  towels.  These  towels  are  designed  to  provide  a 
sanitary  towel  for  hotels,  clubs,  schools  and  other  public 
institutions  They  can  of  course  only  be  used  once,  so 
that  a  clean  towel  is  furnished  for  every  one  at  every 
wash,  and  they  ,thus  afford  continuous  sales. 

Many  advantages  are  claimed  for  these  towels.  They 
are  made  of  a  tough,  soft,  absorbent  crepe  tissue  paper, 
made  up  in  long  strips,  which  are  rolled.  For  use  paper 
towels  are  carried  on  a  roller  fixture  and  the  towels  per- 
forated at  regular  intervals.  The  long  rolled  strip  gives 
to  each  roll  150  sections  of  towels,  each  about  a  foot  in 
width  by  a  foot  and  a  half  long.    When  a  towel  is  want- 


Ont.,  is  spending  a  holiday  at  the  Pacific  Coast.  He  will 
go  from  Vancouver  to  San  Francisco  and  Denver,  thence 
via  the  Southern  Pacific  home. 

A.  E.  Jackes,  of  Warwick  Bros.  &  Rutter's  sales 
staff,  has  returned  to  Toronto  from  his  first  trip  to  the 
Pacific  Coast. 

John  Graham,  city  traveler  for  the  Copp,  Clark  Co., 
was  married  on  July  4. 

A.  Smellie,  of  the  traveling  sales  force  of  Geo.  B. 
Hurd  &  Co.,  New  York,  spent  his  holidays  in  his  home 
town,  Toronto,   during  the  past  month. 


Salesman  Wanted   for  Canada 

Who  understands  English  and  Canadian  customs.  Youne 
man  of  ability  desired.  Some  experience  with  stationery 
trade  preferred.  A  knowledge  of  Spanish  may  be  helpful. 
State  age.  former  experience   and  salary  in  reply. 

BOX    249.    BOOKSELLER    AND    STATIONER      -       TORONTO- 


Adding  Picture  and  Moulding  Department  to  Stationery  Store 

With  Careful  Management  an  Art  and  Picture  Department  Should  be  Made  a  Success — Dealer 
Must  be  Up-to-Date  and  Able  to  Give  Suggestive  Hints — The  New  Patterns — Lines  Particu- 
larly Attractive   for  Handling  by  Booksellers  and  Stationers. 


The  adding  of  a  picture  frame  department  can  un- 
doubtedly be  made  an  important  adjunct  of  the  booksel- 
ler's and  stationer's  success.  Of  course  such  a  depart- 
ment should  be  conducted  along  lines  that  will  bring  suc- 
cess, and  in  so  doing  the  department  would  have  to  be 
well  looked  after.    The  utmost  care  should  be  exercised  in 


O  G  designs,  and  the  Dutch  pyramid  frames  are  particu- 
larly seasonable.  They  run  in  widths  from  one  up  to 
four  inches. 

Dead  finish  oak  frames  in  the  variety  of  dark  color- 
ings, principally  brown,  attractively  set  oft  sepia  tints 
and  other  dark  finished  pictures. 


SAMPLE  OF  PRESENT  DAY  STYLE  OF  POPULAR  FRAMED  ETCHING 


FRAME  FORlPCST   CARD   OR 
POPULARISMALL  PICTURES 


buying  the  stock  and  with  framed  pictures  care,  too, 
must  be  taken  in  the  choosing  of  the  subjects. 

No  dealer  can  buy  all  of  the  pictures  which  are  shown 
him,  because  some  of  them  may  prove  unsalable.  Local- 
ity and  local  taste  are  often  an  important  factor.  A 
good  habit  is  to  examine  most  carefully,  considering  the 
demands  of  the  customers,  the  stock  on  hand,  as  to 
whether  one  has  pictures  of  the  same  character  or  not  or 
others  more  attractive  and  salable.  At  times  one  may  be 
doubtful  with  regard  to  the  purchase  of  certain  pictures. 
At  such  times  it  is  well  to  think  it  over  night  ;  it  is  re- 
markable how  one's  thoughts  are  sifted  and  a  decision 
made.  This  subject  is  quite  important  as  a  considerable 
amount  of  money  can  be  tied  up  in  folios. 

The  department  must  be  kept  up  to  date,  and  the 
dealer  should  be  able  to  inform  his  customers  as  to  the 
latest  ideas  in  framing,  and  also  be  able  to  give  helpful 
hints  and  suggestions  regarding  the  arrangement  of  the 
pictures  on  the  wall.  In  fact  he  should  have  some  idea 
of  artistic  worth  that  would  be  helpful  to  his  customers, 
so  bringing  closer  the  sale  of  his  stock.  The  department 
should  be  in  a  convenient  part  so  that  the  layout  of  the 
store  and  the  arrangement  of  the  picture  framing  depart- 
ment will  be  attractive. 

The  secret  of  success  is  attractive  arrangement  and 
grouping  on  the  wall  and  tables,  with  few  things  shown 
at  a  time.  Keep  constant  change,  however,  so  that 
something  new  is  always  on  the  go.  Keep  the  folios 
classified  and  the  prints  clean,  with  the  edges  cared  for. 
Prints  make  a  better  impression  on  a  customer  if  neatly 
displayed,  and  just  a  word  here  as  to  the  way  of  hand- 
ling prints.  They  should  be  treated  most  carefully  and 
given  the  minimum  amount  of  handling  ;  a  creased  and 
wrinkled  print  is  poor  property  to  own  and  poorer  still 
to  sell. 

The  present  styles  of  picture  frames  run  to  antique 
and  fine  veneers.  Polished  frames  are  not  so  much  in 
vogue  these  days,  though  some  very  pretty  effects  in 
slender  polished  woods  are  new.  Especially  beautiful  are 
the  dead    finished    Circassian    walnut,  shown    in    dome   and 


Instead  of  the  highly  polished  gold  and  gilt  frames 
(which  are  of  course  in  good  taste  for  very  expensive  pic- 
tures) the   dull   finish   prevails.    The   new   French   antique 


1-inch  Novelty  Frame 
—Circassian  Walnut 


Art   Mirror  —  Rosewood 
Frame 


gilt  mouldings  while  perhaps  not  so  elaborate  as  those 
shown  in  past  seasons  have  probably  quite  as  much  work- 
manship. The  frames  are  not  so  heavy,  running  more  to 
simple  designs  and  effects 


Office    Equipment 


Selling  of  Labor-Saving  Devices 

Choose  Good  Lines  and  Push  Them — Have 
Confidence  in  Stock — Let  the  Customer  Talk- 
Give  Trials  if  Necessary. 


There  are.  so  many  new  office  labor-saving  devices 
now  making'  their  appearance  on  the  market  that  it  is 
somewhat  strange  that  a  large  number  of  members  of  the 
stationery  trade  of  the  country  do  not  bestir  themselves 
and  see  if  the  handling  of  these  devices  will  not  make 
for  the  dealer  a  larger  volume  of  business  and  a  conse- 
quent larger  amount  of  profit.  There  are,  however,  some 
tilings  necessary  for  the  stationer  to  learn  before  he  can 
handle  articles  coming  under  this  head  successfully,  and 
first  of  all  he  must  believe  in  them.  He  must  know  be- 
yond all  doubt  that  the  machine  or  device  he  is  endeavor- 
ing to  sell  is  the  one  above  all  others  which  will  do  the 
thing  he  is  claiming  for  it.  Coupled  with  that  feeling, 
let  there  be  a  thorough  knowledge  of  the  machine  he  is 
trying  to  demonstrate  and  sell.  This  does  not  necessarily 
mean  that  he  must  be  the  most  expert  operator,  rather  a 
thousand  times  a  thorough  knowledge  of  the  device  and 
what  it  will  do,  together  with  the  ability  to  clearly  ex- 
plain its  use  to  the  other  fellow,  than  the  ability  to 
operate  it  expertly  and  stop  at  that.  A  combination  of 
these  two  qualities  is  highly  desirable,  but  is  very  rare. 

In  the  early  stages  of  the  selling  talk,  be  careful  to 
let  the  other  fellow — the  customer — talk.  Many  sales- 
men have  an  idea  that  it  is  up  to  them  to  do  all  the 
talking.  It  is  a  good  idea  to  lead  the  customer  along  to 
the  point  where  he  will  open  up  and  tell  you  just  how 
he  runs  his  office.  This  knowledge  will,  nine  times  out  of 
ten,  give  a  cue  and  show  exactly  where  he  is  weak;  but 
don't  let  him  know  this  has  been  found  out — you  may 
offend  him.  Tell  him,  rather,  that  without  your  device 
he  is  doing  the  best  any  man  could  do — that  the  instru- 
ment only  is  lacking  to  make  his  system  perfect. 

In  a  few  words  the  requisites  necessary  for  the  success- 
ful demonstration  and  selling  of  office  specialties — large 
or  small — is  first  of  all,  the  heart  must  be  in  the  work, 
and  the  dealer  must  believe  in  and  have  a  thorough  knowl- 
edge of  his  product  and  what  it  will  do.  Knowing  this 
the  dealer  should  uphold  his  goods.  Ask  the  price  fear- 
lessly. Give  trials  when  necessary.  Keep  every  promise, 
and  do  not  promise  things  that  are  unfair  to  one's  self 
and  the  people  manufacturing  the  specialty.  Make  it  a 
point  to  satisfy  the  customer  thoroughly  and  keep  on 
satisfying  him  even  after  he  has  paid  for  the  goods. 
Surprise  him  by  giving  him  that  which  he  may  not  have 
expected — one  hundred  cents'  worth  for  every  dollar  in- 
vested. Last,  but  not  least,  keep  posted  by  reading  the 
trade  papers.  There  are  many  valuable  hints  to  be  pick- 
ed up — hints  that  will  very  materially  increase  sales  and 
fatten  the   commission   check.     Character   counts  in   the 


selling  of  office  specialties.     The  field  is  always  open  for 
men  of  character— men  of  personality  -real  salesmen. 


News  of  the  Office  Supplies  Trade. 

II.  A.  Stacy,  for  a  number  of  years  connected  with 
the  Samuel  ('.  Tatum  Co.,  Cincinnati,  has  recently  asso- 
ciated, himself  with  the  Boorum  &  Pease  Loose  Leaf 
Book  Co.,  of  New  York  and  St.  Louis,  which  firm  some- 
time ago  bought  out  the  Sieber  &  Trussell  Mfg.  Co.,  of 
the  latter  city.  Mr.  Stacy  will  visit  the  trade  in  Can- 
ada and  the  United  States,  to  demonstrate  the  merits 
of  the  new  line  of  loose  leaf  devices  made  by  his  com- 
pany. He  has  already  started  on  his  trip  and  will  first 
call   on    the  trade  in  the  larger  centres  of  the  Dominion. 

Fire  in  an  upper  story  of  the  Copeland-Chatterson 
Co.'s  offices,  Toronto,  damaged  that  concern's  property 
to   the   extent  of   over  $10,000  on  July  14. 

The  Center  Shaft  Penholder  Co.,  Hanover,  Pa.,  have 
appointed  Frederick  E.  Robson  &  Co.,  Toronto,  as  their 
Canadian  representatives. 

The  Penter-Dowden  Mfg.  Co.,  Columbia,  Mo.,  makers 
of  "Write-Away"  fountain  pens,  have  secured  an  interest 
in  the  Canadian  patents  of  their  pens,  and  propose 
entering   the   Canadian  market. 

O.  J.  Timberman,  formerly  with  the  Twinlock  Co., 
Cincinnati,  has  succeeded  Mr.  Coppage  as  manager  of  the 
sales  department  of  the  Samuel  C.  Tatum  Co.,  of  the 
same  city. 

J.  Morton,  New  York,  manufacturer  of  gold  fountain 
pens,  has  appointed  Menzies  &  Co.,  Toronto,  his  Can- 
adian selling  agents.  L.  P.  Bremer,  sales  manager,  paid 
his  first  visit  to  Toronto  in  this  connection  at  the  begin- 
ning of  the  month. 


New   Model   Expanding   Files. 

The  index  of  an  index  file  is  one  of  the  most  vital 
puts  of  tlie  file.  It  is  essential  that  it  be  made  of 
material  which  will  stand  a  large  amount  of  handling 
without  either  tearing  or  showing  dirty  finger  marks. 
For   this   reason  special    attention  has  been  paid  in      the 


Expanding  Back  Index. 


18 


BOOKSELLER  AND  STATIONER 


making  of  "Brandile"  Index  Files  to  have  the  material 
used  possess  extreme  toughness,  and  be  of  a  non-soiling 
color.  Further  each  leaf  is  a  separate  sheet  and  is  not 
joined    together  in   pairs  at  the  hack,   thus  permitting  an 


Fast   Back   File. 

unequal  number  of  papers  to  be  filed  in  each  division. 
Each  sheet,  too,  is  strengthened  with  linen  where  it  runs 
on  tihe  rods.  These  are  the  new  features  of  this  file.  It 
is   made  in  two  models— fast  back,  and  expanding  back. 

Stationers'  Letter  Box 

The  editor  of  Bookseller  and  Stationer  welcomes  the 
receipt  of  letters  from  dealers  asking  information  about 
new  goods,  business  difficulties  or  any  other  matters 
which  may  be  helpful  to  the  dealer  himself  and  also  to 
the  trade  in  general. 

Canadian  Manufacturers  of  Paper  Plates. 

Will  you  be  good  enough  to  let  us  know  the  address  of 
Canadian  manufacturers  of  paper  plates? — J.  L.  Connolly, 
Halifax. 

Smith,  Davidson  &  Wright,  Vancouver  ;  Buntin,  Gil- 
lies &  Co.,  Hamilton.  The  Tuttle  Press  Co.,  Appleton, 
Wis.,  are  U.S.  manufacturers  doing  .business  in  Canada.— 
Editor. 

Who  sells  the  paper  towels  you  mention  in  your  last 
issue  ?— E.  L.   Nash,   Lunenburg. 

Almost  all  stationery  jobbers  handle  these  goods,  but 
Buntin,  Gillies  &  Co.,  Hamilton  ;  Smith,  Davidson  & 
Wright,  Vancouver  ;  and  The  Tuttle  Press  Co.,  Appleton, 
Wis.,  specially  advertise  the  fact  that  they  carry  these 
goods. — Editor. 


Big  Magazine  Merger. 

New  York,  .July  10. — Despite  emphatic  denial  the  mer- 
ger of  "Hampton's  Magazine"  and  "The  Columbian,"  is 
now  admitted  to  be  a  fact.  The  deal,  said  to  be  one  of 
the  largest  ever  effected  in  that  field,  was  closed  recently 
when  Hampton's,  the  Columbian,  the  Home,  the  Ster- 
ling, Orff's  Farm  Review,  and  The  American  Woman's 
Review  were  brought  under  the  same  control  The  pur- 
pose of  the  merger  is  to  extend  and  develop  the  prin- 
ciple of  co-operation  between   publishers   and   readers. 


U.  S.  Publishers  Prosecuted. 

New  York,  June  27. — A  civil  suit  was  filed  in  the 
United  States  court  for  the  dissolution  of  the  periodical 
clearing  house.  The  petition  alleges  unlawful  combina- 
tion and  conspiracy  in  restraint  of  trade  and  foreign  com- 
merce in  magazine  and  other  periodical  publications..  The 
proceedings  is  against  the  Periodical  Clearing  house, 
Doubleday,  Page  &  Co.,  and  the  Crowell  Pub.  Co.,  S.  S. 
McClure  Co.,  Current  Literature  Pub.  Co.,  Phillips  Pub. 
Co.,  Harper  &  Brothers,  Leslie-Judge  Co.,  Review  of 
Reviews  Co.,  International  Magazine  Co.,  New  Publica- 
tion Co.,  Butterick  Pub.  Co.,  Standard  Fashion  Co.,  New 
Idea  Pub.  Co.,  Ridgeway  Co.,  American  Home  Magazine 
Co.,  and  Short  Stories  Co. 


No  Change  in  British  Copyright  Law. 

London,  July  20. — When  the^  pending  British  copyright 
bill  was  up  for  discussion  in  Grand  Committee  of  the 
House  of  Commons,  William  Joynson-Hicks,  Unionist, 
wanted  a  clause  inserted  in  the  bill  similar  to  the  Am- 
erican provision,  refusing  a  copyright  unless  the  book,  was 
printed  and  bound  in  the  United  States.  He  said  that  for 
years  Great  Britain  had  been  content  to  take  lying  down 
what  America  chose  to  give,  and  that  the  time  had  come 
to  treat  with  them  on  equal  terms. 

Sydney  Buxton,  president  of  the  Board  of  Trade,  who 
has  charge  of  the  bill,  declined  to  accept  the  amendment. 
Both  he  and  Sir  Gilbert  Parker  dwelt  on  the  extreme 
danger  of  meddling  with  the  present  Anglo-American  .ar- 
rangement, Sir  Gilbert  saying  that  the  highest  personage 
in  the  United  States  had  definitely  told  him  that  he  could 
not  save  American  rights  for  British  authors  if  the  exist- 
ing compromise  were  disturbed.  The  amendment  was  de- 
feated. 


Stationery  Trade  Catalogue. 

The  Dennison  Mfg.  Co.,  Boston  and  Toronto,  are  pub- 
lishing a  series  of  booklets  each  descriptive  of  some  one 
of  their  lines.  Their  latest  number— the  second  of  the 
series  for  this  year — is  devoted  to  "Dennison's  crepe 
paper  and  its  uses,"^and  the  illustrations  and  descriptive 
matter  therein  are  illuminative  of  what  may  be  done  in 
decorative  effects  with  their  crepe  papers. 

The  Chas.  II.  Elliott  Co.,  North  Philadelphia,  are 
publishing  a  quarterly  booklet  called  "Impressions."  The 
last  number  to  hand  gives  a  brief  description  of  the 
growth  of  the  house  from  the  time  of  its  establishmenl  in 
1876  to  the  present,  when  they  employ  280  people. 

The  National  Blank  Book, Co.,  Holyoke,  Mass.,  are  is- 
suing a  monthly  booklet  entitled  "The  National,"  contain- 
ing summaries  and  brief  descriptions  of  the  company's 
new,  lines. 

The  Phillips  Mfg.,  Co.,  Toronto,  have  issued  a  cat- 
alogue of  their  framed  pictures  and  picture  mouldings 
suitable  for  sale  by  •booksellers  and  stationers. 


SPENGERIAN 

STEEL  PENS. 

ESTABLISHED    I860 

Works  :  BIRMINGHAM,  ENGLAND 

Imported  by  all  the  leading  stationers  in 
Canada. 

Samples  of  the  best  selling  numbers  sold 
in  Canada  will  be  sent  to  the  trade  on 
application  to  the 

Proprietors :  Spencerian  Pen  Co.,  Now  York 


BOOKSELLER     AND     STATIONER 


19 


THE 

PICKWICK 


THE  P 

OWL 


AND   THE 


WAVERLEY  PENS 


are  world's  standard  of  excellence  in  pen-nibs. 
They  sell  readily,  never  fail  to  give  the  utmost 
satisfaction,  and  leave  the  dealer  a  "well-worth- 
while" profit. 


Give  these  old  favorities  a  prominent  place  on  your 
counters. 

We  also  make  a  very  complete  line  of  general  steel 
pens,  including  all  the  popular  Canadian  patterns,  from 
the  cheap  school  pens  to  the  very  best  quality  as  shown. 

Ask  to  see  the  new  Waverley  Fountain  Pen  Clip. 

MADE    BY 

Macniven  &  Cameron,  Limited 

EDINBURGH     . 

The  Trade  can  be  supplied  from  stock  carried  by  our 
CANADIAN  REPRESENTATIVES 

A.  R.  MacDougall  &  Company 

42  Adelaide  Street  West,   Toronto 


Perry's  World-famed 
Pens 


Perry  &  Co..  Limited,  are  the  largest 
makers   of   Steel    Pens  in    the  world. 

QUALITY  UNSURPASSED 
ENQUIRIES    SOLICITED 

Special  attention  given  to  orders  for 
Imprint  Pens 


WORKS  AND  HEAD  OFFICES  : 

Lancaster  Street, 
BIRMINGHAM,       -       ENGLAND 


Higgins'  Inks   and  Adhesives 


The  Higgins  Inks  and  Adhesives  are  in  a  class  by  then-selves  They  are 
the  best  goods  that  original  thought,  conscientious  workmanship  and  sustained 
high  ideals  can  produce.  They  are  largely  imitated  but  never  equalled.  1  hey 
give  unvarying  satisfaction  to  consumers  and  dealers,  and  every  unit  is  backed 
by  our  absolute  guarantee.     Price  Lists  and  Discounts  on  Request. 

CHAS.  M.  HIGGINS  &  CO.,  New  York,  Chicago,  London 

Originators  and  Manufacturers  of  Inks  and  Adhesives 

MAIN  OFFICE,  271  Ninth  St,        RroOKI  YN     NY        U.S.A. 
FACTORY,   2  0.2,4  Eighth  St.        DKOOKLVN,   1K.I  .,     u.o..n. 


THE   M.J.O'MALLEY    00. 


MANunurrunnns  «r 


STENOIL  I30ARI3S,  OIL  I30ARI3S 


HIGH  (SHADE    STOCK 
IYH I  TE  Ton    SAMPLES 
SPM  N(Sn.EM]  MASSACHUSETTS 


Art  of  Show  Card  Writing  an  Indispensable  Aid  to  Retailers'  Success 

First  of  Series  of  Twenty  Articles  Accompanied  with  Descriptive  Plates  on  Cardwriting — The 
Edwards  Short  Cut  Course — Single  Brush  Stroke  Block  Capitals — Information  on  Brush  and 
Outfit  Equipment. 

By  J.  f!.  Edwards. —  Copyrighl   Applied   for. 


TO  introduce  thi<  series  in  as  few  words  as 
possible,  Bookseller  and  Stationer  wishes  to 
say  that  it  has,  as  its  objed  in  publishing 
this  complete  course,  the  desire  to  assist 
those  who,  whether  connected  with  stores  in  the 
small  town  or  the  large  city,  wish  to  acquire  a  thor- 
ough working  knowledge  of  this  most  progressive 
and  direct  auxiliary  to  their  window  and  newspaper 
advertising. 


The    necessary    equipment. 

Show  card  writing  is  to-day  almost  indispensable 
in  any  store.  It  brings  goods  and  prices  into  pro- 
minence in  a  way  no  other  advertising  can.  and  re- 
sults in  more  direct  sales. 

The  great  trouble  has  been,  in  the  past,  in  small- 
er places,  In  get  an  inexpensive  course  on  show  card 
writing — writing  which  every  lad  can  grasp  in  a 
moment  and  without  the  unnecessary  score  or  more 

pages  of  unnecessary  matter,  which  is  not  only  con- 
fusing, hut  discouraging  to  beginners. 

The  Edwards  show  card  system  is  Hie  most  con- 
cise and  practical  yet  published  for  the  beginners-  - 
every   short-cut    method    is   employed     and     taught 

throughout   the  twenty  lessons. 

A  Warning  to  the  Beginner. 
The  natural  tendency  For  every  person  beginning 
to   learn    show    card    writing    is   to    try    to    do    fancy 
stunts,  thinking  that  the  fancier  the  card  the  better. 
This  is  a  very  misguiding  and  serious  error. 

DO  NOT  ATTEMPT  ANY  FANCY  TOUCIIKS 
UNTIL  THE  LETTERING  HAS  BEEN  THOR- 
OUGHLY MASTERED. 

Nothing  shows  up  the  amateur  more  than  a 
poorly  lettered  card, .with  a  deal  of  color  and  attempt- 
ed illumination. 


Practise  every  letter  and  every  stroke  of  every 
letter;  practise  them  a  hundred  times,  then  begin 
again,  for  it  is  practice  that  counts.  Master  the 
strokes,  then  the  letters,  then  the  words,  then  begin 
to  space  out  the  cards. 

ALWAYS  REMEMBER  THAT  THE  WORD- 
ING LOOKS  BETTER  IN  THE  CENTRE  OF 
Till']  CARD — equal  space  on  both  sides,  also  top 
and  bottom,  and  each  letter  spaced  uniformly. 

•) 

Plate  No.  I — Single  Brush  Stroke,  Block  Capitals. 

This  style  of  lettering  is  about  the  most  used 
ami  most  readable  of  any  used  by  present  day  card 
writers,  It  is  especially  good  where  a  word  or  words 
need  to  be  emphasized,  such  as:  "PRACTISE 
EVERY  LETTER,"  in  the  accompanying  card. 
This  card  shows  the  black  capitals  used  in  both  the 
large  inscription  and  the  reader  belowr,  which  is 
done  with  a  pen. 

Note  the  position  of  the  brush  —  held  in  the 
hand,    between    the    thumb   and    the    forefinger,    in 


Dpactice 
Every 
[ettep 

And  Every 
Stroke  OfEach 
Lette 


In    lh;s   cut,    lettering    Illustrated    on    instruction    plate    is    used. 

much  the  same  way  you  would  hold  a  pen,  letting 
the  hand  rest  lightly  on  the  small  finger,  which  is 
slightly  curved. 

The  beginner  will,  with  practice,  find  this  very 
easy,  and  will  soon  get  a  free  and  easy  motion.  Do 
not  work  the  fingers,  lint  allow  the  hand  to  have  a 

(Continued  on  Page  24). 


BOOKSELLER     AND     STATIONER 


21 


Plate  N?h5«nole  Brush  Stroke  Block 

-^  Capitals  — 


B 


■     1 

I      4_ 


CCpUMMTCE I 

mm  lh 

KK  IL  II IMNHIlN° 


m 


»■  ^  ■• 


Gift) 


•4. 

TuLUi 


Uy\VwWttW\XvY 


Copyright  applied  for. 
Every  detail  of  these  block  letters  is  illustrated  in  this  plate,  arrows  indicating  direction  of    brush    stroke.      Photo 

in  upper  corner  shows  correct  grip  of  brush. 


22 


BOOKSELLER  AND  STATIONER 


Private    Christmas  Greeting  Cards 

Advantages  for  Booksellers  and  Stationers  Cat- 
ering to  this  Trade — Custom  Growing  in  Can- 
ada— How  Trade  is  Built  Up — Method  of  Pro- 
cedure. 

By  W.  E.  Eopper,  Montreal. 

As  the  Christinas  season  approaches  it  would  be  well 
for  booksellers  and  stationers  to  look  closely  into  the 
advantages  of  selling  private  Christmas  greeting  cards. 
In  the  old  country  a  very  large  trade  is  done  with  these 
cards  every  year  and  though  the  Canadian  dealers  have 
not  been  handling  them  for  a  very  long  period  they  re- 
port, in  most  instances,  that  at  satisfactory  amount  of 
business  has   been   done. 

Several  years  ago,  when  the  idea  was  first  taken  up 
in  the  Canadian  cities,  the  designs  submitted  to  the  pub- 
lic were  limited,  and  in  most  instances  the  cards  were 
rather  plain  affairs,  printed  in  the  local  job  offices.  It 
was  a  scheme  that  met  with  much  favor,  however,  and 
many  who  started  out,  skeptical  of  the  result,  were  so 
much  encouraged  that  the  following  season  they  exhibited 
a  more  extensive*  line  of  cards  and  a  very  gratifying 
trade  was  the   result. 

Within  the  last  two  or  three  years  several  Knglish 
houses  have  entered  the  field  and  offered  through  the  trade 
a  range  of  designs  of  great  artistic  merit  and  originali- 
ty. In  consequence  of  this  new  departure  orders  have 
greatly  increased  in  the  last  year  or  two,  and  the 
indications  are  that  this  year  will  see  the  biggest  trade 
yet  in   this  department. 

Some  firms  supply  sample  books,  containing  a  wide 
range  of  cards,  to  retail  at  prices  from  $1  per  dozen 
upwards.  Many  of  the  designs  are  original  and  some 
are  exquisitely  colored  annd  embossed.  Included  in  the 
collections  are  :  hand-painted  cards,  photogravure  cards, 
collotypes,  celluloids,  children's  cards,  etc  The  prices 
cover  a  range  that  meet  the  demand  of  all  classes  of 
people. 

It  is  probable  that  the  majority  of  the  trade  are  al- 
ready aware  of  the  manner  in  which  this  business  is 
done,  but  in  case  there  are  some  who  are  not  familar 
with  it  it  might  be  well  to  outline  it  briefly.  The  pub- 
lishers of  the  cards  send  to  the  bookseller  a  bound  book 
containing  samples  of  the  different  designs  they  have  to 
offer  with  the  retail  price  of  each  design  set  forth.  Prices 
are  quoted  for  one  dozen,  and  for  quantities  above  that. 
up  to  100  cards.  Accompanying  the  books  are  order 
blanks,  envelopes  and  a  supply  of  window  display    material. 

Thus  the  dealer  is  in  a  position  to  immediately  start 
taking  orders  for  the  cards.  With  a  suitable  window 
display  and  by  bringing  the  samples  to  the  attention  of 
his  customers,  he  can  book  many  orders  well  in  advance 
of  the  Christmas  rush,  as  the  samples  are  ready  to  go 
out  from  a  majority  of  the  publishing  houses  by  mid- 
summer. 

When  orders  have  been  taken  they  should  he  forward- 
ed as  soon  as  possible  to  the  publishing  house  to  avoid 
delay.  Usually  21  hours  is  a  sufficient  time  in  which  to 
print  the  purchaser's  name  on  the  card  and  return  it  to 
the  dealer,  though  this  depends  on  circumstances.  One 
firm  guarantees  to  its  customers  that  it  will  despatch  all 
orders  within  21  hours  of  receipt.  The  Knglish  houses 
have  Canadian  branches  for  handling  the  business  on  this 
side,  and  the  printing  of  the  customers'  names  is  carried 
out  in  the  Canadian  offices. 

As  a  profit  making  line  private  greeting  cards, 
handled  through  reliable  publishing  houses,  are  all  that 
could  be  desired.    'The  sample    books,    window    display, 


order  forms,  etc.,  are  absolurely  free  and  a  profit  of  40 
per  cent,  is  made  on  the  business  done.  The  dealer  takes  no 
risk,  carres  no  stock,  hut  simply  applies  for  a  sample 
book  which  is  sent  to  him  express  paid  and  he  starts  tak- 
ing orders. 

One  dealer  is  known  to  have  turned  in  orders  for  more 
than  $500  worth  of  private  greeting  cards  to  one  pub- 
lisher last  season,  and  he  received  his  10  per  cent,  there- 
from. Others  are  known  to  have  booked  orders  almost 
as  large,  so  that  it  will  be  seen  that  it  makes  a  very 
tidy  money-getter.  Many  firms  do  not  treat  it  as  a  merq 
side  line  at  Christmas  time,  but  make  it  their  chief  pro- 
fit bringer  and  give  it  considerable  attention. 

Some  firms  order  two  or  more  sample  books,  finding 
it  a  great  advantage  to  have  one  in  the  shop  and  to  use 
the  others  for  canvassing  purposes. 

Dealers  who  have  not  heretofore  gone  in  for  this 
special  Christmas  line  would  do  well  to  get  in  touch 
with  seme  of  the  publishers  and  obtain  sample  books  for 
the  coming  season.  The  publishers  are  glad  to  furnish 
information  and  to  give  all   the  assistance  possible. 


Art  Serie3  Greeting  Cards. 

Lonsdale  &  Bartholomew,  Montreal,  are  at  present  of- 
fer ng  to  the  trade  sample  books  of  their  "  Art  Series" 
of  private  Christmas  greeting  cards.  Many  novel  de- 
signs are  shown  and  the  offering  for  the  coming  Christmas 
season  is  even  more  attractive  than  the  lines  shown  last 
year.  The  cards  are  designed  and  executed  in  the  firm's 
extensive  establishments  in  Lascashire  and  Yorkshire, 
Eng.,  and  the  printing  of  the  "purchaser's  name  is  carried 
out  in   the  Montreal  office. 


Major  Arnold  has  personally  purchased  the  entire  book, 
stationery  and  fancy  goods  business  of  Major  Arnold  & 
Co.,  at  Bagshaw's  old  stand  at  Portage  la  Prairie,  Ont. 
Geo.  W.  Baker  has  sold  his  "  New  Book  and  Station- 
ery Store,"  at  Prince  Albert,  Sask.,  to  James  N.  Merritt, 
who  will  in  future  manage  the  business  under  the  name 
"  The  Book  Arcade." 


Publishers  Hurt  in  Motor  Accident. 

A  partv  of  book  and  stationery  men  who. left  To- 
ronto on  Monday,  July  17,  for  a  motoring  holiday  trip 
to  Boston,  met  with  a  serious  accident  on  July  20 
while  passing  near  Canastota,  N.Y.  In  the  party  were 
Geo  McLeod,  of  McLeod  &  Allen,  Alex.  Grosset,  of 
Grosset  &  Bunlap,  New-  York;  Frank  Waterman,  of 
Grand  &  Toy,  Toronto;  and  J.  B.  Hay,  Canadian  rep- 
resentative of   Eaton,  Crane  &  Pike. 

The  accident  happened  while  rounding  a  curve  in  the 
road,  which  at  that  particular  place  was  very  narrow. 
Another  automdbile  traveling  westward  rounded  Mie 
curve  immediately  in  front  and  Mr.  McLeod,  who  was 
at  the  wheel,  to  avoid  a  collision  ran  his  car  down  the 
side  embankment.  The  car  skidded  in  doing  this  and 
rammed  a  tree,  throwing  the  occupants  out.  Mr.  Gros- 
set had  two  legs  broken,  and  Mr.  McLeod  had  a  knee- 
cap broken.  The  other  two  were  uninjured  beyond  a 
shaking   up.     The   car   was  wrecked. 

In  the  westward-going  car  were  two  Philadelphia 
doctors  who  rendered  first  aid  and  had  the  injured  men 
removed  to  the  Oneida  Hospital,  where  they  are  at  pres- 
ent. Mr.  Hay  returned  to  Toronto,  but  Mr.  Waterman 
went   on   to  Boston. 


BOOKSELLER     AND     S  T  A  T  T  0  N  E  R 


23 


"ART"  SERIES 

Private  Xmas  Card 
Sample  Books 


%i  on  pr°fit  easi,y  made  by 
^auu  seliing  this  iine<  If  you 

wish  to  participate  write  at  once. 

Only  a  limited  number 
of  books  left. 


Lonsdale  &  Bartholomew 

LIMITED 

300  ST.  JA  A  ES  STREET,       MONTREAL 


"Sports"  Playing  Cards 


Leaders   in 
a  second 

tirade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards    Made 

in  Canada  — Style  and  finish  equal 

to    Imported   Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    The   Union    Card    and    Paper   Company,  Montreal 


1912 


Birn  Brothers 

Are  now  showing  the  Trade  their 
new  collection  of  Valentine,  St 
Patrick  and  Easter  lines. 

Valentine  Postals — In   very  dainty    and 
catchy  designs. 

Valentine  Comics. — Something  new,  each 
card  in  a  box. 

Valentine  Le.ters — The  latest  specimens 
oi  the  Printers'  Art. 

St.  Patrick  Postal*  in  designs  that  sur- 
pass previous  showings. 

Easter  Postds — A  very  large  and  attrac- 
tive collection. 

Easter    Booklets— Excelling    all    former 
productions. 

Easter  Letters — Equalling  hand-made 
printers'  work. 

Insist  on  your  jobber  showing  you 
our  lines,  and  insure  a  record 
business  for  1912. 

General  and 
Birthday  Postals 

A  stock  for  assorting  in  both  of 
these  lines  is  being  carried  in  our 
Toronto  warehouse.  Mail  orders 
solicited. 

"BIRN  lines  will  sell  when  other 
lines  remain  on  your  shelves." 

BIRN  BROS. 

42  ADELAIDE  ST.  W..  TORONTO 

LONDON        NEW  YORK         CAPE  TOWN         MELBOURNE 


24 


BOOKSELLER  AND  STATIONER 


ART  OF  SHOW  CARD  WRITING 

Continued  from  page  20. 
free   movement   from    the   muscles   of   the   forearm 
with  the  small  finger  to  steady  it.    Study  the  differ- 
ent strokes  of 'each  letter,  and  the  left  hand  shading 

of  each.     Then  practise. 

Best  Brushes  and  Outfit  to  Use. 
In   the   lower   left   hand   corner    photo   yon   will 
note  that  the  required  outfit  is  very  limited — a  red 
sable  square  point  brush   in  albata,  a  T  square,  a 


How   to   draw  a   straight  line  with   brush   and   ruler. — See   article. 

bottle  of  block  letterine  and  a  piece  of  cardboard 
to  use  as  a  pallette  to  rub  the  inked  brush  out  on — 
a  procedure  which  is  necessary  to  bring  the  point 
of  the  brush  to  a  flat  edge. 

The  picture  in  the  right  hand  corner  shows  the 
proper  way  to  hold  a  brush  when  ruling  a  line. 
The  three  finger  tips  are  held  easily  to  the  edge  of 
the  square,  and  the  corner  of  the  brush  is  allowed 
to  rest  on  the  card,  making  a  line  the  required 
thickness  as  the  hand  is  drawn  from  top  to  bottom 
(always  toward  yourself.)  The  flat  edge  of  the 
brush  can  be  used  when  a  thick  line  is  required,  or 
in  making  large  letters. 

You  will  also  notice  in  the  picture  in  the  upper 
left  hand  corner  of  the  accompanying  plate,  the 
proper  position  of  the  brush  in  the  hand  when  mak- 
ing the  first  stroke  of  the  letter  "S."  This  position 
is  retained  throughout  all  the  lettering,  except  when 
such  strokes  as  No.  3  in  letter  A,  No.  2  and  3  in  let- 
ter B,  etc.,  when  the  position  is  changed  to  the  one 
shown  in  the  photo  of  the  outfit. 

Next  issue  will  contain  the  lower  case  of  this 
same  alphabet. 

Publishers'  Announcements  of 
Forthcoming  Books 

End  of  Spring  Publication  Season  and  Open- 
ing of  Fall — Some  Good  Lists  Promised  Later 
— Gift  Books  and  Juveniles  Again  Coming  to  the 
Front. 

Ffcnry  Frowde  are  to  publish  in  August  quite  a 
lengthy    list   of   books.     Among     them  are:   "The  Measure 


of  a  Man"— a  tale  of  the  big  woods— by  Norman  Dun- 
can; "Down  North  on  the  Labrador,"  Wilfred  T.  Gren- 
fell;  "The  Book  of  Courage,"  W.  J.  Dawson;  "The 
Boy  from  Hollow  Hut,"  lsla  May  Mullins;  "The  Hap- 
piest Girl  in  Korea,"  Minerva  L.  Guthapfel;  "Miss 
318,''  Rupert  Hughes;  and  "Woodsy  Neighbors  of  Tan 
and  Teckle,"  Charles  Lee  Bryson.  Later  in  the  fall  the 
sarre  house  will  publish  "Happiness,"  by  Prof.  Hugh 
Black,  D.D 

Among  the  new  fiction  books  announced  for  fall 
publication  The  f'opp,  Clark  Co.  are  to  bring  out  in 
September,  Mrs.  Frances  Hodeson  Burnett's  new  book, 
"The  Secret  Garden."  Later  in  the  fall  they  will  pub- 
lish a  new  volume  of  stories  by  the,  author  of  "Molly 
Make-Believe,"  Eleanor  H.  Abbott,  entitled  "The  Sick-a- 
3ed  Lady,"  and  also  Robeit  Hichen's  latest  story  "The 
Fruit/u!    Vine." 

The  August  publications  of  Cassell  &  Co.  include 
"Fox  Farm,"  by  Warwick  Deeping  ;  "Love's  Privilege," 
Stella  M.  During;  "Ar  Angel  in  Ambledom,"  W.  A. 
Bowie;  "Secret  Service  in  South  Africa,"  Douglas 
Blackburn  and  Capt.  W.  Vv.  Caddell;  "How  to  Become 
an  Engineer,"  W  Galloway  Duncan  and  George  Freder- 
ick   Watts,   O.M.R.A. 

"The  Common  Law,"  RoLt.  W.  Chambers;  "Kennedy 
Square,"  F.  Hopkinson  Smith;  "Children  of  To-morrow," 
Clara  E.  Laughlin;  "The  Winning  of  Barbara  Worth," 
Hatold  Bell  Wright  ;  "The  Carpet  from  Bagdad,"  Harold 
MacOrath,  are  the  titles  of  the  new  books  to  be  publish- 
ed  hy   McLeod    &    Allen  during  August. 

"Bawbee  Jock,"  by  Amy  McLaren,  is  to  be  published 
■\ugust  1    by  McClelland  &  Goodchild 

"The  Ne'er-Bo-Well."  Rex  Beach's  latest  story,  will 
be  published  by  the  Musson  Book  Co.,  on  August  18. 

The  Oopp,  Clark  Co.,  announce  several  new  gift  and 
juvenile   books   for   the  late  fall.    In  the  former  class  are 


GERTRUDE    PAGE 

Author    ol    "The    Visioning."    one    of    Copp.  Clark's 
Summer    Books. 

"Fair  Americans,"  a  new  Harrison  Fisher  book;  a  new 
book  of  Gibson  pictures,  and  an  illustrated  edition  of 
Stevenscn's    "Treasure     Island." 

Among  works  of  fiction  to  be  published  in  the  fall 
the  Macmillan  Cimpany  will  have  books  by  Winston 
Churchill,  Robert  Herrick,  Jack  London,  Richard  Wash- 
burn Child,  Zona  Gale,  Molly  Elliott  Seawell,  Owen 
Wister,  Mabel  Osgood  Wrigjht  and  Edmund  Lester  Pear- 
son They  will  also  bring  out  new  translations  by  Lucy 
M.  J.  Garnett  of  the  five  great  works  of  Dostoevski; 
"Crime  and  Punishment,"  "The  Possessed,"  "The 
Idiot,"  "The  House  of  the  Dead,"  and  "The  Brotlhers 
Karamazov." 


Net  Price  System  on  Books 

How  the  System  has  Worked  So  Far  in  United 
States — Results  to  Retail  Trade  and  Publishers 
— Speech  Delivered  at  American  Booksellers' 
Association  Convention. 

By  George  H.  Doran,  New  York. 


In  dealing  with  such  a  subject  as  "Results  of  the  Net 
Price  System  to  Date,"  one  can  deal  with  generalities 
only  and  from  the  point  of  view  of  practical  personal  ex- 
perience. 

To  sum  up  broadly,  it  must  be  said  most  emphatically 
that  results  have  been  amazingly  satisfactory,  and  the 
association,  and  especially  its  executive  officers,  are  to  be 
congratulated  upon  their  splendid  success — a  success 
achieved  by  persistence,  energy,  tact,  and  discretion. 

But  congratulation  is  not  all — they  should  be  thanked 
and  thanked  most  heartily  by  those  to  whom  the  great- 
est benefits  have  come,  and  these  are  three  classes, — the 
bookseller,  who  once  again  finds  his  business  profitable, 
the  publisher,  who  sees  a  lively  prospect  of  a  revival  of 
interest  in  bookselling,  and  the  consumer,  who  now  can 
find  in  his  home  bookshop  at  a  standard  and  reasonable 
price  a  much  wider  range  of  good  books  than  formerly. 
The  particular  thanks  of  all  these  classes  should  be  ex- 
tended in  a  very  large  measure  to  the  managers  of  the 
bookshops  of  the  department  stores,  for  without  the  very 
active  co-operation  of  these  booksellers  the  present  re- 
sults could  not  have  been  attained. 

Some  of  the;  obvious  results  are  : 

1.  A  greatly  stimulated  interest  by  many  booksellers 
in  the  sale  of  new  books.  One  of  the  most  gratifying 
evidences  of  development  is  the  interest  of  booksellers  in 
schemes  for  increasing  business.  Advertising  plans  are 
being  promoted,  and  for  the  first  time  in  many  commu- 
nities the  publisher  is  enabled  to  advertise  intelligently 
and  economically  through  the  medium  and  the  courtesy  of 
ihe  booksellers.  For  ourselves,  we  welcome  this  means 
of  publicity. 

2.  A  cheerfulness  and  optimism  that  argues  well  for 
the  future  of  bookselling. 

3.  Prompter  settlements  of  accounts  and  fewer  ex- 
tensions and  failures. 

4.  New  accounts  are  being  opened — not  many,  it  is 
true,  but  the  tide  seems  to  have  turned  from  "going  out 
of  books"  to  going  into  bookselling. 

5.  An  increase  in  the  sale  of  the  average  book — deal- 
ers are  buying  a  greater  range  of  titles. 

6.  For  all  of  these  reasons  there  seems  to  be,  and 
really  must  be,  an  increasing  public  for  the  better  sort 
of  books. 

7.  The  publisher  is  receiving  less  for  his  product,  but 
this  may  be  more  than  compensated  for  in  larger  sales 
and  greater  stability. 

When  all  is  said  and  done,  however,  and  notwithstand- 
ing the  quite  wonderful  work  of  this  association,   are  we 


in  advance  of  bookselling  of  twenty-five  years  ago  ?  I 
recall  the  time  when  a  dealer  never  dreamt  of  selling  a 
book  at  less  than  its  published  price,  when  the  word 
"net"  was  purely  a  trade  term  indicating  that  for  some 
special  reason  the  publisher  could  not  afford  to  give  his 
standard  discount  on  that  special  item.  To  the  public  the 
term  "net"  was  an  unknown  quantity. 

It  was  just  about  twenty-five  years  ago  that  unrest 
began — and,  frankly,  as  my  recollection  serves  me,  the 
bookseller  began  the  trouble  by  giving  discount  first  to 
one  favored  class  and  then  to  another  ;  first  10  per  cent., 
then  20  per  cent.,  and  finally  almost  any  discount  to  se- 
cure business.  Many  dealers  found  red  ink  figures  in  their 
balance  sheets,  and  general  dissatisfaction  and  disturbance 
resulted.  Publishers  were  appealed  to  for  larger  discounts 
and  in  an  effort  to  preserve  bookselling,  yielded,  but  all 
to  no  avail.  It  was  when  bookselling  was  at  its  lowest 
ebb  financially,  when  conditions  were  most  distressing, 
that  this  association  began  its  work,  and  in  the  face  of 
the  many  difficulties  results  are  truly  marvelous  and  give 
promise  of  even  greater  advance  and  more  stability  to 
prices. 

It  does  seem  to  me  that  it  is  quite  time  we  gave  up 
discussing  "Net"  and  once  again  apply  the  simple  prin- 
ciple of  treating  every  legitimately  catalogued  book  at 
its  announced  price,  every  dealer  asking  and  receiving  full 
catalogue  price  for  each  and  every  book  sold.  There  is  no 
reason  why  a  bookseller  should  go  to  great  pains  to  ex- 
plain to  a  customer  that  a  book  is  "regular"  and  conse- 
quently to  be  discounted,  when  a  purchaser  should  be  ex- 
pected to  pay  the  list  price  for  a  book,  just  as  purchas- 
ers are  expected  to  pay  and  do  pay  full  list  prices  for 
purchases  in  every  shop  except  a  book  shop,  and  even  at 
this  late  date  booksellers  may  well  adopt  the  modern 
principle  of  one  price  only. 

Speaking  for  ourselves,  as  a  company  we  are  quite 
willing  to  abide  by  the  result  of  booksellers  selling  all 
our  books  at  their  indicated  catalogue  prices,  and  I  feel 
convinced  that  this  principle  generally  applied  would  once 
and  for  all  solve  the  problem  of  fictitious  list  prices,  as 
well  as  the  author's  relation  to  list  prices. 

From  my  own  experience  in  retailing,  and  from  the 
tabulated  figures  which  the  association  has  prepared,  it 
is  obvious  that  the  bookseller  cannot  survive  on  a  dis- 
count of  less  than  one-third,  and  even  then  he  must  sell 
the  greater  part  of  his  purchases  at  full  price  to  earn 
even  a  fair  return  upon  capital  and  energy.  All  discounts 
in  excess  of  one-third  must  be  considered  by  the  booksel- 
ler as  contributing  to  his  reserve  and  providing  for  the 
extension  of  his  business  ;  but  it  is  right  here  that  the 
temptation  comes  to  be  liberal,  and  it  is  right  here  that 
there  appears  the  danger  point  in  the  whole  scheme  of 
fixed  prices.  Within  the  past  few  months  I  have  found 
dealers  or  their  clerks  carefully  studying,  publishing  dates 
to  ascertain  if  certain  books  had  not  been  published  more 
than  twelve  months,  so  that  they  may  give  a  discount 
and  still  be  within  the  letter  of  the  principle  of  net 
prices.  Others  have  sought  refuge  in  a  book  having  been 
read  once  to  class  it  as  a  second. hand  copy.  The  fixed- 
price  principle  must  certainly  have  more  literal  adherents 
than  these  conditions  would  indicate  if  it  is  to  succeed 
as  a  permanent  basis  of  bookselling. 

Not  long  ago  there  was  introduced  in  New  York  City 
a  law  forbidding  the  sale  of  theatre   tickets  by  speculat- 


26 


BOOKSELLER     AND     STATIONER 


ors,  and  a  writer  in  one  ofthe  New  York  dailies  very  sagely 
remarked  that  this  law  would  hold  good  just  so  long  as  the 
public  did  not  insist  upon  buying  tickets  from  speculat- 
ors. The  fixed  price  on  books  will  obtain  just  so  long  as 
booksellers  do  riot  yield  to  the  temptation  to  give  away 
their  discounts,  and  not  one  day  longer,  and  there  are 
no  methods,  punitive  or  preventive,  open  to  publishers 
that  can  survive  the  booksellers'  desire  to  sell  at  less 
than  the  published  price.  So  far  as  I  can  see,  the  future 
of  the  fixed  prices  is  entirely  in  the  hands  of  the  book- 
seller. 

So  much  for  the  positive  result  of  the  fixed  price. 
On  the  other  hand,  the  fixed  price  has  had  a  tend- 
ency to  restrict  the  merchandising  genius  of  the  book- 
seller, and  one  inevitable  result  has  been  an  increase  of 
stock,  with  the  usual  means  of  sale  practically  closed. 
To  deal  with  this  condition  and  with  other  conditions 
that  have  arisen  or  may  arise,  I  believe  that  there  should 
be  established  from  this  association  a  Board  of  Trade, 
which  should  be  permitted  through  its  established  officers 
to  deal  with  this  very  important  question  of  the  dispo- 
sition of  surplus  stocks.  All  other  lines  of  merchandising 
have  their  special  sale  periods  and  opportunities,  and  it 
seems  to  me  quite  feasible  that  booksellers  desiring  to  re- 
duce their  stock  on  hand  and  to  make  a  special  feature  in 
their  shops,  should  submit  to  this  Board  of  Trade  a  list 
of  books,  in  all  cases  books  published  more  than  twelve 
months,  which  they  propose  to  offer  at  special  prices  for 
a  period  not  to  exceed  thirty  days,  and  that  this  Board 
should  pass  upon  all  such  special  sales.  Unless  some  such 
plan  be  adopted,  with  the  many  thousands  of  books  pub- 
lished each  year,  many  of  which  cannot  hope  to  survive 
long  beyond  the  twelve-month  period,  dealers  are  apt, 
indeed  they  are  almost  sure,  to  accumulate  an  inactive 
stock,  and  the  temptation  would  be  very  great  to  resort 
once  more  to  the  discounting  system  in  order  to  avoid 
s.ich  accumulation. 

This  question  of  price  is  one  first  of  all  for  the  indi- 
vidual bookseller,  and  then  for  all  the  booksellers  in  a 
related  community.  Local  organization  can  do  more  to 
maintain  stability  of  prices  than  any  one  other  factor. 
Why  should  not  localities  elect  or  delegate  members  to 
such  a  Board  od  Trade  and  have  an  effective  working  or- 
ganization for  mutual  benefit. 

This  is  the  briefest  sort  of  a  suggestion,  but  from  the 
publishing  point  of  view  it  seems  necessary  that  a  larger 
proportion  of  the  stock  sold  should  reach  the  ultimate 
consumer  at  practically  the  published  price,  in  order  that 
bookselling  may  be  healthfully  conducted. 

One  other  result  of  the  negative  sort  is  that  purchas- 
ers of  a  number  of  copies  of  one  title  for  prize  or  gift 
distribution,  have  been  driven  from  the  purchase  of  stand- 
ard copyright  books  to  non-copyrights  because  of  the  in- 
flexibility of  the  net  system,  and  it  seems  to  me  that 
some  branch  of  the  association  should  deal  with  the  ques- 
tion of  the  rate  at  which  books  should  be  supplied  in 
quantities  of  twelve  or  more  to  one  purchaser.  Special 
rates  are  given  by  some  dealers.  Why  should  it  not  be 
made  a  uniform  principle  and  approved  by  the  associa- 
tion ? 

These  suggestions  are  not  made  in  any  sense  to  weak- 
en the  position  of  fixed  prices,  but  rather  they  are  in- 
tended to  develop  a  merchandising  spirit,  for  as  at  pre- 
sent operated,  the  bookseller  is  denied  many  methods  of 
attraction  that  that  are  open  to  his  fellow  merchants  in 
other  lines,  and  to  be  genuinely  successful,  booksellers 
must  not  be  maintained  by  any  system  of  paternalism, 
but  must  be  broad  in  the  truest  sense.  Bookselling  is  too 
noble  a  calling  to  be  allowed  to  go  by  default,  and  every 
desirable  means  must  be  used  to  attract  to  its  ranks  the 
best   brains  of  the  community. 


After  all,  it  is  largely  up  to  the  bookseller.  Publish- 
ers have  done  practically  everything  asked  of  them  by  the 
bookseller,  and  again  speaking  for  ourselves,  have  dis- 
couraged direct  dealing  with  the  consumer,  seeking  to 
direct  all  book-buying  into  its  legitimate  channel — the  lo- 
cal bookseller.  It  is  the  bookseller's  opportunity,  as  well 
as  his  responsibility. 


Canadian  Summary  of  Best  Sellers. 

Points. 

1.  Broad  Highway.     Jeffrey  Farnol.    Little-Brown 108 

2.  Story   Girl.    L.   M.    Montgomery.    Page 70 

3.  Long  Roll.     Mary   Johnston.     Briggs 53 

4.  Prodigal  Judge.    Vaughn  Kester.    McLeod 46 

5.  Dop    Doctor.    Richard    Dehan.    Frowde 13 

C.     Grain   of    Dust.    D.    G.    Phillips.    Briggs 17 

Halt  Year  Popular  Sellers 

The  following  twelve  books  have  been  among  the  most 
prominent  sellers  during  the  first  half  of  the  present  year, 
figuring  well  up  in  the  monthly  lists  : 

Broad  Highway.    Farnol.    Little-Brown. 

The   Rosary.    Barclay.    Musson. 

Dop  Doctor.    Dehan.    Frowde. 

Molly   Make-Believe.    Abbott.    Copp. 

Prodigal  Judge.    Kester.    McLeod. 

Trail  of   '98.     Service.    Briggs. 

Second   Chance.    McClung.    Briggs. 

Mistress  of  Shenstone.    Barclay.    Putnam. 

Grain  of  Dust.    Phillips.    Briggs. 

The  Story  Girl,    Montgomery,    Page. 

Flam  stead  Quarries.     Waller.     Little-Brown. 

New  Machiavelli.    Wells.    McLeod. 

Canadian  Publishers'  Best  Sellers. 

The  following  list  of  books  are  reported  by  publishers 
to  be  among  their  best  sellers  at  present  : 

McLeod  &  Allen.    Torchy. 

McLeod  &  Allen.    Prodigal  Judge. 

Copp  Clark.    Molly  Make-Believe. 

Copp  Clark.,    A  True  Woman. 

Copp  Clark.    Girl  in  the  Other  Seat. 

Cassel  &  Co.    The  Unknown  Isle. 

Cassell  &  Co.    New  Garden  of  Canada. 

Henry   Frowde.    The   Dop   Doctor. 

Musson  Book  Co.    The  Rosary. 

McClelland  &  Goodchild.    Broad  Highway. 

McClelland  &  Goodchild.    The  Old  Dance  Master. 

McClelland  &  Goodchild.    Sir  John  Hawkwrood. 

An  eleventh  edition  of  Jeffery  Farnol's  romance,  "The 
Broad  Highway,"  was  sent  to  press  before  the  tenth 
printing  had  left  Little,  Brown  &  Co.'s  bindery. 

Henry  Frowde  report  that  the  demand  for  "The  Dop 
Doctor"  has  been  so  great  in  England  that  the  book  has 
never  been  off  the  press  since  first  published  a  year  ago. 

The  Copp,  Clark  Co.  have  published  a  new  edition  of 
the  "Trail  of  the  Axe,"  a  tale  of  the  Canadian  West. 

McClelland  &  Goodchild  are  bringing  out  a  Canadian 
edition  of  Pierre  De  Coulevain's  "On  the  Branch,"  which 
has  gone  into  eight  editions  in  the  United  States. 


-*- 


McClelland  &  Goodchild  are  to  handle  in  Canada 
"The  Following  of  the  Star,"  Florence  L.  Barclay's 
ihw  story,  which  will  be  published  in  the  fall.  They  will 
also  handle  in  this  country  Myrtle  Reed's  new  volume, 
"The  Weaver  of  Dreams,"  which  will  be  brought  out 
shortly. 


BOOKSELLER  AND  STATIONER 


27 


Proposed  Canadian  Copyright  Law 

A  Publisher's  Opinion  of  the  Act  at  Present 
Before  Canadian  Parliament— Bill  if  Passed 
Means  Hardship  and  Pecuniary  Loss  to  Can- 
adian Authors  and  Publishers. 

Mr.  Frank  Wise,  president  of  the  Macmillan  Company 
of  Canada,  has  given  to  the  press  a  statement  correct- 
ing' some  misconceptions  already  made,  and  putting  for- 
ward some  points  which  he  is  afraid  have  escaped  the 
notice  of  the  Hon.  Mr.  Fisher  and  a  number  of  his  as- 
sociates, who,  no  doubt,  while  wishing  to  put  Canadian 
copyright  on  a  dignified  basis,  would  be  the  last  ones 
to  bring  hardship  and  pecuniary  loss  either  to  Canadian 
authors   or   their  publishers. 

"The  manufacturing  clause  in  the  present  American 
bill,"  says  Mr.  Wise,"  is  a  good  example  of  the  maxim 
that  'n%ht  is  right.'  It  is  well-known  to  publishers 
that  the  American  manufacturing  clause  was  inserted  at 
the  behest  and  insistence  of  the  Typographical  Union, 
which  is  well-known  to  be  the  strongest  labor  union  in 
the  United  States.  Its  primary  inclusion  and  subsequent 
retention  in  the  American  copyright  act  were  distinctly 
against  the  expressed  wishes  of  American  publishers.  It 
is  a  good  thing,  of  course,  for  American  printers  and 
paper-makers,  and  it  is  looked  upon  by  those  engaged  in 
either  trade  as  a  very  beneficient  mode  of  protection, 
much  better  to  the  printers  in  fact  than  would  be  pro- 
tection by  tariff,  since  under  the  latter  arrangement  im- 
portation of  foreign  printed  books  could  only  be  avoided 
by  keeping  the  prices  of  the  home-made  books  down  to 
that  of  the  foreign  printed  books  plus  duty.  Under  the 
form  of  protection  by  copyright  the  public  is  prohibited 
from   importing  foreign  printed  books  at  any  price. 

"At   the    time  this    manufacturing     clause  was  made 
operative   in  the  United   States  they  had  a  populaton  of 
some   seventy  millions,  which  made  a  market  of  sufficient 
size   to   make   profitable   the   setting   up   and   printing   of 
an  edition  for   consumption  in     the  United   States.      In- 
deed,   this   would   have   been  possible,    though,   of   course, 
to   a   lesser   extent,    with     a   population   of,    say,    twenty 
millions.      With    Canada's  population,   however,   of   a  pos- 
sible  eight   millions,     to  be    shown     by  the  new  census, 
printing   in    Canada  for    Canadian  consumption  is   utterly 
out   of   the    question,    since   there    is   nothing   like   enough 
demand   to   make   a   Canadian    edition     financially  a  pos- 
sibility.   Our   contention  is,   therefore,  that,  there     being 
only   a   limited  market   in   Canada,   now  best   served      by 
books    imported  preferably  from  England,  or,   if  must  be, 
from   the  United  States,  and    the   limited  market  making 
a   separate   Canadian  edition   unprofitable,   neither  paper- 
makers   nor   printers  can  possibly  have  anything  to   gain 
by   holding   out   for   a   manufacturing    clause   in  the   new 
Canadian  hill.    As   a   matter  of     fact,  Canada  has    much 
more   to   lose  than   to   gain  by  following  the  bad  example 
of   our  neighbors   to  the     south.    In  an  admirable  article 
by   Mr.    Brander   Matthews,    published    in    the    June   num- 
ber of  the  American  Review  of   Reviews,   he  shows  how 
American  literature      was    stunted   and   repressed  almost 
to   extinction  by  means  of   wholesale  piracy,   which  same 
conditions   would   be   possible  in  Canada  by  the  terms  of 
the   copyright   bill  as  at  present  outlined. 

"It  is  to  be  hoped  that  this  matter  of  copyright  will 
be  given  very  careful  consideration  and  that  no  person 
will  be  blindly  pursuaded  that  benefit  will  accrue  to  any 
Canadian  industry  by  the  inclusion  of  a  manufacturing 
clause.  It  will  not  mean  an  increase  in  printing  of  5 
per  cent,  over  the  present  amount  now  done,  on  the 
principle  that  a  full  pitcher  can  hold  no  more." 


The  Holiday  Season. 

Mr.  Wm.  Copp,  of  the  Copp,  Clark  Co.,  spent  a  canoe 
and  fishing  holiday  during  the  early  days  of  July  in  the 
Lake  of  Bays  district. 

L.  A.  Gemmell,  of  the  Musson  Book  Co.,  is  just  back 
from  a  vacation  spent  at  Sparrow  Lake.  A.  A.  Smart, 
of  the  same  company,  is  spending  a  holiday  at  various 
summer  resorts  around  Lake  Ontario 

E.  J.  Boyd,  of  Cassell  &  Co.,  is  at  Grimsby  for  his 
holidays,  and  Frank  Harris,  of  McLeod  &  Allen,  is  out  on 
the  farm  at  Elora. 

Mr.  F.  Wise,  president  of  the  MacMillan  Co.,  has  gone 
to  Nantucket  Island  for  a  rest  and  vacation. 

F.  S.  Ewens,  of  Wm.  Briggs,  is  holidaying  and  fishing 
in  the  Lake  of  Bays  district. 

John  McClelland,  of  McClelland  &  Goodchild,  paid  a 
flying  visit  to  New  York  and  Boston  last  week.  The  day 
before. he  left  he  took  Alex.  Grosset,  of  Grosset  &  Dun- 
lap,  New  York,  and  F.  L.  Howell,  of  McClurg  &  Co., 
Chicago,  out  to  the  golf  links  to  show  them  how  to  play 
the  game. 

E.  W.  Walker,  manager  of  the  wholesale  depart- 
ment, William  Briggs,  Toronto,  has  just  returned  to  his 
post  from  a  two  weeks'  sojourn  at  the  Wa-Wa,  Lake  of 
Bays. 

NEWS  FROM  THE  PUBLISHING  HOUSES. 

S.  McL.  Loweree,  Duffield  &  Co.,  New  York;  Alex. 
Grosset,  Grosset  &  Uunlap,  New  York;  J.  L.  Thompson, 
Charles  Scribner's  Sons,  New  York;  John  Hopkins, 
Barse  &  Hopkins,  New  York;  A.  D.  MacMullen,  H.  M. 
Caldwell  Co.,  Boston ;  J.  Pratt,  Houghton,  Miffin  &  Co., 
Boston;  Chas.  Graham,  Donohue  &  Co.,  Chicago,  and 
and  F.  A.  Clinch,  D.  Appleton  &  Co.,  New  York,  called 
on   the   Toronto  publishing  trade  during  July. 

Wm.  Henry  Ford  of  the  Musson  Book  Co.,  Toronto, 
was  married  on  July  19  to  Miss  Mary  Farthing,  the 
ceremony  being  performed  by  Rev.  J.  S.  Broughall  at 
St.  Stephen's  Anglican  church,  that  city.  A  number  of 
bookmen  were  present  as  guests,  and  George  Smithers 
of  Cassell  &  Co.,  was  best  man.  The  young  couple 
were  the  recipients  of  a  cabinet  of  silver  from  the  Mus- 
son Book  Co.,  an  electric  reading  lamp  from  Mr.  Mus- 
son; a  carving  set  from  Mr.  Charles,  secretary  of  the 
company,  and  a  dinner  set  and  some  cut  glass  from  the 
staff.  Mr.  Ford  has  beeen  with  Mussons  since  boyhood. 
At  the  twelfth  annual  meeting  of  A.  C.  McClurg 
&  Co.,  held  last  month  at  Chicago,  the  following  offi- 
cers were  elected :  President,  Ogden  T.  McClurg ;  vice- 
president  and  secretary,  William  F.  Zimmerman;  treasur- 
er, Richard  Fairclough.  By  this  new  arrangement  Mr. 
McClurg  takes  the  more  arduous  duties  of  president,  and 
Mr.  Zimmermann  assumes  the  duties  formerly  held  by 
Mr.  McClurg. 

There  has  beeen  a  complete  reorganization  of  the 
management  of  the  John  Lane  Co.,  New  York,  and  the 
former  administrative  heads  arc  no  longer  connected  with 
the  company.  Walter  A.  Johnson,  formerly  manager  of 
the  International  Studio,  has  taken  the  vice-presidency 
and  managing  directorship  of  the  company.  J.  Jefferson 
Jones,  formerly  associated  with  the  J.  B.  Lippincott 
Co.,  of  Philadelphia,  is  to  be  the  chief  managing  editor 
for  the  company,  and  C.  A.  Cariner,  sales  manager  of  the 
book  department.  Mr.  Johnson,  the  new  active  head  of  the 
company,  is  an  old  Doubleday,  Page  &  Co.  man,  with 
considerable   experience  in  book  and  magazine  work. 

a~%  /  \/  \  ty"  i.~*  Out-ot-pritu  oooks  supplied.   No  matter  what  subject 

tjl    II   J  1^  ^^  Can  supply  any  book  ever  published.    We  have  50,000 

^"^  rare  books. 

BAKER'S  BOOKSHOP,  John  Bright  St.,  Birmingham,  Eng. 


28 


BOOKSELLER     AND     STATIONER 


WILLIAM  BRIGGS'  FALL  SPECIALS 


TIIK       LIFE        EVERLASTING,        $1.25 

A  Reality   of  Romance. 

By  Marie  Corelli 

MARY    MIDTHORNE,    $1.25 
By  Geo.  Barr  McCutcheon 

A  story  in  Mr.  McCutcheon's  best 
vein,  a  story  of  adventure  and  love- 
nmkiug. 

THE    FOURTH    WATCH,    $1.25 
By   H.  A.   Cody 

Author  "The  Frontiersman." 

MOTHER    CAREY'S    CHICKENS,    $1.25 

Author  "Rebecca  of  Sunnybrook  Farm" 
This  is  one  of  the  three  biggest  sell- 
ers for   Fall,   1911. 

HILDA    LESS  WAYS,    $1.25 
By   Arnold   Bennett 

Author,  "The  Clayhanger,"  "Old 
Wives'  Tales." 

THE  MONEYMOON,  $1.25 

Author,  "The  Broad  Highway" 

This  will  be  a  big  seller. 

THE   TOWN  OF   MORALITY,  $1.25 

This  book  is  very  similar  to  "Pil- 
grim's Progress."  It  is  a  literary 
phenomenon. 

THE    CONFLICT,    $1.25 
By   David    Graham    Phillips 

SONGS    OF    THE    PRAIRIE 
By  Robert  J.  C.  Stead 

Similar     in     binding     to     "Songs    of    a 

Sourdough" 

Lambskin,   $1.00;    Velvet   Calf,   $1.25 

(Miniature  iorm   only). 

INITIALS  ONLY,   $1.25 
By  Anna   Katharine    Green 

Author,     "House     of     the     Whispering 
Pines." 

A  MAID  OF  OLD  NEW   YORK,  $1.25 
By  Amelia  E.  Barr 

THE   GIRL  OF  THE  GOLDEN   WEST, 

$1.25 
By    David    Belasco 

Novelized   from   the  most   popular  play 
of  a  decade. 

THE   TENDERFOOT,   $1.25 
By  Anna  C.   Ruddy 

A    Scout    book    of    interest    to   all    Boy 
Scouts. 


THE    COUNTRY    LAWYER,   $1.25 

By  Judge   Shnte 

Author,     "The     Real    Diary    of  a   Real 
Boy." 

THE    MISSING    FINGER,    $1.25 

By  Albert  Boissiere 

A  story  of  mystery,  can  be  compared 
with  "Aisene  Lupin,"  "The  Phantom  of 
the  Opera." 

WALLY,  $1.25 

By  Guy  Steely 

A  story  so  full  of  air,  sun,  and 
breeziness  of  the  far  West  one  would 
think  he  was  in  the  West  while  reading 
it. 

A    WOMAN.  ALONE,    $1.25 

Probably  the  most  talked  about  seri- 
al that  has  appeared  in  The  Ladies' 
Home   Journal   in    years. 

DOWN    OUR    WAY.   $1.25 

By  Lilla  H.  Smith 

A  very  sweet  story  of  love  long  de- 
layed,   but   at   last   triumphant. 

BABY   MINE,   $1.00 
By   Margaret   Mayo 

Author,  "Polly  of  the  Circus" 

THE  EVOLUTION   OF   THE   PRAIRIE 
PROVINCES,   75c 

By    W.    S.    Herrington 

Author,  "Heroines  of  Canadian 
History." 


THEIR    HEART'S    DESIRE,    $1.00 
By   Frances  F.   Perry 

.    Illustrated   by  Harrison   Fisher 
As   sweet    and    tender    a   little    love 
story   as  this    is   rarely  written. 

A    WEAVER   OF    DREAMS,    $1.50    NET 
By   Myrtle   Reed 

Author,    "Lavendar   and    Old    Lace" 

MASTER    CHRISTOPHER,   $1.25 
By  Mrs.    Henry   De   La   Pasture 

Author,    "Lonely     Lady     of     Grosvenor 
Square" 

ON       WESTERN       TRAILS      IN      THE 
EARLY    SEVENTIES,    $1.25 

By  John  McDougall 

THE   BROAD   HIGHWAY,   $1.50 
By    Jeffery    Farnol 

THE    CLAW,   $1.25 
By  Cynthia    Stockley 

Author,    "Poppy" 

THE   LONG    ROLL,   $1.60 
By    Mary  Johnston 

Author,   "To   Have  and   to  Hold" 


A    WREATH    OF     CANADIAN     SONG, 
$1.25 

By    C.    M.    Whyte-Edgar 

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THE    BLUEBIRD,    $4.50  NET 

Illustrated 

AMERICAN    BELLES,   $3.50  NET 
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This   is   the   leading  gift  book   for   1911 

HONEYMOONING     IN     RUSSIA,     $2.00 
NET 

48  illustrations 

By  Ruth   K.    Wood 

THE     FAIR      DOMINION,      $2.00      NET 

By    R.    E.    Vernede 

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country. 

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NOWADAYS  FAIRY  BOOK,  $2.00  NET 

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THE   MONEYMOON,  $2.50  NET 
By    Jeffery  Farnol 

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No  better  gift  than  this  most  popular 
book. 

LIFE   OF     FATHER     LACOMBE,    $2.50 
NET 

By   Katherine    Hughes 

TRAILS      OF     THE     PATHFINDERS, 

$1.50  NET 

By  G.  B.   Grinnell 

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Containing   selections   from 

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MY    LIFE,    $8.50    NET 

Two  large  volumes 

The  Autobiography   of  Richard  Wagner 

Probably  the  most  important  work 
since  Morley's  Biography,  "Life  of 
Gladstone." 

ACROSS       THE        SUB- ARCTICS       OF 

CANADA,    $2.00    NET 

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WILLIAM  BRIGGS,  2937  Richmond  st.w.,  Publisher,  Toronto 


BOOKSELLER  AND  STATIONER 


29 


Interesting    Canadiana    Items 

Notes  Concerning  Native  Authors  and  Publica- 
tions Dealing  with  Canada — Marriage  of  Miss 
L.  M.  Montgomery — Present  and  Forthcoming 
Books. 

"British  Dominions:  their  present  Commercial  and  In- 
dustrial Condition,"  is  the  name  of  a  new  work  pub- 
lished in  England.  It  is  a  series  of  general  reviews  for 
business  men  and  students,  and  is  edited  by  W.  jJ.  Ash- 
ley, M.A.,  Professor  of  Commerce  in  the  University  of 
Birmingham,  and  formerly  professor  in  the  University  of 
Toronto.  The  work  is  a  compilation  of  a  series  of  lec- 
tures delivered  last  year  and  early  this  present  year  at 
Birmingham  University  on  the  economic  position  of 
Canada. 

Adeline  M.  Teskey,  the  Canadian  authoress,  whose 
"Yellow  Pearl"  was  published  last  month  by  Mussous, 
is   summering   at  Grimsby. 

A  story  of  the  Canadian  prairies,  "Comrades 
Three,"  by  Argyll  Saxby,  was  brought  out  tlhis  month 
by  Mussons.  The  same  house  also  published  in  July 
"The  Trouble  Man,"  by  a  Canadian  authoress,  Emily 
P.  Weaver.  The  sub-title  to  the  book  is  "The  Ward  of 
St.    James." 

Cassell  &  Co.  will  publish  on  October  12  a  book  on 
Canada  by  Arthur  E.  Copping,— "Canada,  To-day  and 
To-morrow."  It  will  be  illustrated  in  color  and  half- 
tone  plates  by  his  brother,  Harold  Copping. 

Apropos  of  a  probable  general  election  this  year, 
Cassell  &  Co.  have  a  new  publication:  "The  Revolt  in 
Canada  Against  the  New  Feudalism,"  by  Edward  Por- 
ritt,  giving  the  tariff  history  of  the  country  from  the 
revision  of  1907  to  the  uprising  of  the  West  in  1910. 

"A  Fisherman's  Summer  in  Canada,"  by  F.  (i. 
Alfalo,  has  just  been  published  hy  McClelland  &  Good- 
child.  They  also  recently  brought  out  W.  L.  Griffith's 
"The   Dominion  of  Canada." 

Mrs.  Arthur  Murphy,  author  of  "Janey  Canuck  in 
the  West,"  is  now  visiting  in  Ontario.  She  was  called 
to  the  east  owing  to  the  sudden  indisposition  of  her 
mother,  who  was  staying  at  the  "Prince  George,"  To- 
ronto, with  other  members  of  the  family.  Despite  the 
fact  that  Mrs.  Murphy  left  Edmonton  by  the  first  out- 
going train  after  she  received  the  tidings,  iher  mother 
died  before  she  could  reach  Toronto.  After  the  funeral 
she  left  with  her  sister,  Mrs.  Ferguson  Burke,  for  a 
short  stay  in  Hamilton,  which  was  the  home  of  Mrs. 
Ferguson  some   time  before  she  died. 

The  Copp,  Clark  Co.  have  a  number  of  books  deal- 
ing with  Canadian  topics  which  are  promised  for  fall 
publication.  Among  them  "The  Young  Railroaders,"  by 
F.  Lovell  Coombs,  being  a  story  of  life  on  the  C.P.R. 
in  the  West  ;  "The  Wilderness  of  the  Upper  Yukon,"  with 
colored  and  photogravure  illustrations,  by  Charles  Sheld- 
on. This  is  a  hunter's  explorations  for  wild  sheep  in  the 
sub-Arctic  mountains.  "Pioneers  in  Canada,"  by  Sir 
Harry  Johnston,  G.C.M.G.,  K.C.B.,  is  a  third  work.  It 
is   illustrated  .with   maps  and  colored  plates. 

Miss  L.  M.  Montgomery,  whose  "Anne  of  Green 
Gables,"  "Anne  of  Avonlea,"  "Killmeny  of  the  Orchard," 
and  latest  work,  "The  Story  Girl,"  just  published,  have 
won  hei  fame  and  laurels  both  at  home  and  abroad, 
was  married  on  July  5th.  to  the  Rev.  Ewen  Macdonald, 
B.A.,  at  Park  Corner,  P.E.I.,  the  scene  of  "the  lake  of 
the  shining  waters,"  in  Anne  of  Green  Gables."  Mr. 
ana  Mrs.  Macdonald  sailed  on  July  8  for  Alloa,  Scot- 
land, and  will  be  at  home  after  October  1st  at  Leask- 
dale,  Ont. 


Henry  Frowde  have  during  the  past  few  days  pub- 
lished a  work  by  J.  D.  Rogers,  entitled  "Newfoundland, 
Historical  and  Geographical." 

The  Toronto  University  Press  have  during  the 
month  published  their  annual  review  of  historical  publi- 
cations relating  to  Canada.  The  present  is  the  15th 
volume,  and  as  the  name  implies  it  treats  of  all  publi- 
cations issued  during  1910  which  have  some  bearing  on 
Canadian  topics 

Rev.  Robert  E.  Knowles,  Gait,  Ont.,  accompanied  by 
his  wife  and  children  have  gone  to  Europe,  where  they 
will  spend  the  summer.  Mr.  Knowles* has  just  completed 
his  new  novel,  "The  Singer  of  the  Kootenay,"  which  will 
be  published  by  Henry  Frowde  in  the  early  autumn. 

Much  useful,  if  purely  local,  information  is  said  to  be 
gathered  within  the  covers  of  "Past  Years  in  Pickering," 
by  Rev.  Wm.  R.  Wood,  of  Claremont,  Ont.,  a  book  pub- 
lished by  William  Briggs  in  connection  with  the  celebra- 
tion of  the  centenary  of  that  pioneer  Ontario  county  mu- 
nicipality. 

The  John  Lane  Co.,  New  York,  have  published  in  the 
United  States  Professor  Stephen  Leacock's  "Nonsense 
Novels."  Professor  Leacock  is  recognized  as  one  of  Can- 
ada's great  writers  of  humorous  literature,  and  won  his 
way  to  great  popularity  in  this  country  through  his  first 
book,  "Literary  Lapses."  In  "Nonsense  Novels"  he  has 
taken  ten  types  of  novels,  from  the  detective  story  to  the 
sea-faring  yarn. 

The  Musson  Book  Company,  Toronto,  recently  pub- 
lished three  little  pocket-size  books  entitled,  ' '  Canadian 
Sonnets,"  "Canadian  Eloquence"  and  "Canada,  My 
Home."  The  first  named  book  contains  a  number  of  son- 
nets, selected  and  edited  by  Lawrence  Burpee.  It  will 
surprise  many  readers  to  know  there  is  such  a  long  list  of 
poets  and  singers  in  Canada.  The  selections  number  fully 
one  hundred  taken  from  the  works  of  at  least  seventy 
prominent  poets.  The  mere  enumeration  of. the  names 
alone  would  prove  attractive. 

"Canadian  Eloquence"  is  also  edited  and  arranged  by 
Mr.  Burpee,  and  the  book  gives  some  fairly  complete  ex- 
amples of  the  orations  of  Canadian  speakers — George 
Brown,  Joseph  Howe,  Sir  Wilfred  Laurier,  Sir  John  A. 
Macdonald  and  Thomas  D'Arcy  McGee  As  well  there  is 
given  four  speeches  by  noted  Indians — Tecumseh,  La 
Grande  Gueule,  Logan  and  Mandan  Chief.  The  book  is 
very  interesting. 

"Canada,  My  Home"  and  other  poems  is  by  "Grant 
Balfour,  who  has  gathered  together  some  forty  of  his 
most  prominent  patriotic  odes,  sonnets,  songs  and  miscel- 
laneous poems,  which  have  much  beauty  to  commend 
them,  and  not  a  few  of  them'  with  some  rich  red  blood. 

All  the  books  are  of  uniform  size,  bound  in  cloth  and 
stamped  in  gold.  They  contain  somewhere  about  one 
hundred  pages.  The  books  have  lasting  qualities  to  com- 
mend them  for  steady  sale. 


Wm.  Briggs  voluntarily  surrendered  the  copyright  of 
George  Barr  McCutcheon's  novel,  "The  Man  From  Brod- 
ney's."  Dr.  Briggs  stated  that  his  company  had  handled 
only  the  $1.50  edition  of  this  book,  which,  in  view  of 
the  fact  that  the  Canadian  trade  was  now  supplied,  was 
no  longer  being  printed.  There  is,  however,  a  call  for 
the  cheaper  editions  of  the  novel,  and  while'  Wm. 
Briggs  had  no  desire  to  print  cheaper  editions  of  the 
book,  possession  of  the  general  copyright  effectually  ex- 
cluded the  American  publishers.  As  a  consequence  of 
surrendering  this  copyright  American  copies  of  McCut- 
cheon's novel  that  have  been  held  up  by  the  Customs 
Department  may   now   enter  the  Canadian  market. 


30 


BOOKSELLEE     AND     STATION  Kit 


Books  Received 


Joyce  of  the  North  Woods.    Harriel  Comstock.    Toronto: 
The  Musson  Book  Co.     Cloth. 

Joyce  of  the  North  Woods  presents  to  the  render  ;i 
well-drawn  picture  of  the  hard  life  of  rough  men  and 
women  living  on  the  very  outposts  of  civilization.  It  is 
interesting  from  beginning  to  end,  for  it  deals  with  the 
coming  of  culture  into  all  this.  Both  sides  of  life,  and 
both  kinds  of  character,  are  shown,  and  the  struggle  be- 
tween i  hem  as  the  history  gathers  way  never  fails  to 
hold    attention. 

The  Laird  of  Craig  Athol.  Frankfort  Moore.  Toronto: 
Copp,  Clark  Co.  Cloth. 
The  heir  of  Athol  has  disappeared  in  childhood  and 
although  for  seventeen  years  has  been  searched  for,  yet 
his  whereabouts  cannot  be  found  The  estates  fall  into 
his  uncle's  hands.  The  uncle,  however,  is  not  satisfied, 
as  he  has  been  told,  by  an  old  Scotchman,  who  lias  second 
sight,  that  the  heir  is  alive.  He  sends  for  his  lawyer  to 
see  what  can  be  done.  In  the  meantime  the  Laird's  only 
child,  Meg,  who  is  visiting  in  the  wilds  of  Scotland  is 
abducted  by  some  ruffians  and  is  rescued  by  a  man  who  in 
return  for  his  bravery  is  invited  to  her  father's  house. 
During  his  stsay  he  proposes  to  Meg  and  wishes  her  to 
elope  with  him  saying  he  is  the  lost  heir.  Meg  is  greatly 
perplexed,  feeling  it  her  duty  to  marry  him,  when  the 
true  heir,  who  has  been  masquerading  under  a  false 
name,  and  who  is  the  man  Meg  has  always  loved,  is 
discovered.     The  story  is  well  told 

Adventures  of  an  Actor.  Robert  Castleton.  London: 
Methuen  &  Co.  Cloth. 
A  very  interesting  and  instructive  novel  written  in  the 
lighter  vein  which  throws  much  light  on  stage  life  as  it 
really  is.  The  average  human  being  knows  little  or  noth- 
ing about  the  stage,  except  what  he  or  she  sees  from  the 
front  of  the  curtain.  They  will  consequently  read  with 
interest  what  the  author  writes  on  this  subject  from  some 
15  years'  experience  behind  the  footlights.  The  book  is 
very  cleverly  written  with  a  keen  wit  and  satire  which 
sparkles  in  every  chapter  throughout  the  story. 

The  Camera  Fiend.     E.  W.  Hornung.    London:  T.  Fisher 
Unwin. 

Mr.  Hornung,  the  author  of  "Raffles"  and  other 
stories,  has  in  "The  Camera  Fiend"  added  another  to 
his  list  of  popular  and  highly  interesting  stories.  In 
"Pocket,"  the  youthful  hero  of  the  story,  one  finds  a 
very  admirable  type  of  the  adventurous  British  youngster 
who  finds  himself  in  the  dilemma  of  shooting  a  fellow 
man  while  in  a  state  of  somnambulism.  In  the  German 
scientist  who  appears  to  befriend  him  in  his  troubles  we 
have  a  strange  mixture  of  the  ruthless  fiend  and  the  sym- 
pathetic friend.  His  theory  of  photographing  the  soul  as 
it  departs  from  the  body  in  death,  is  indeed  weird. 

A  Breath  of  Prairie — and  other  stories.  Will  Lillibridge. 
Chicago:  A.  C.  McClurg  &  Co.  $1.20  net. 
The  plots  of  the  several  stories  in  this  volume  are 
varied  but  of  a  character  that  suggest  the  handiwork  of 
the  one  author.  The  scenes  are  mostly  laid  upon  the 
prairies  of  the  Northwest,  and  the  author  has  succeeded 
in  painting  with  a  master's  hand  the  prairie  as  seen  by 
one  who  understands  and  loves  them  and  their  attendant 
beauties.  The  stories  in  themselves  are  interesting  but 
are  improved  by  the  way  they  are  interwoven  with  splen- 
did descriptions  of  the  prairie  which  are  best  appreciated 
by   those   who   have   dwelt    upon   them. 


Metal  Work  and  Etching.  John  D.  Adams.  Chicago: 
Popular  Mechanics  Pub.  Co.  Cloth,  25  cents. 
Like  the  before-mentioned  work,  this  book  is  one  of 
the  most  recent  of  the  Popular  Mechanics  Series  of  In- 
dus! rial  Handbooks.  This  one  on  "Metal  Work  and 
Etching"  is  a  96-page  work,  descriptive  of  and  a  manual 
for  art  metal  workers,  giving  in  detail  the  making  of  a 
great  variety  of  useful  and  ornamental  objects,  such  as 
book  ends,  desk  sets,  pad  corners,  paper  knives,  letter 
openers,  stationery  racks,  rocking  blotters,  arts  and 
crafts   jewelry,    etc.    The   book  is   illustrated. 

Man's  Redemption  of  Man.  William  Osier.  London: 
Constable  &  Co.  Cloth,  Is. 
This  is  a  small  brochure  containing  a  "lay  sermon" 
delivered  at  McEwan  Hall,  Edinburgh,  in  July  of  last 
year,  before  the  students  of  Edinburgh  University  in  con- 
nect ion  with  the  meeting  of  the  National  Association  for 
the  Prevention  of  Tuberculosis.  Dr.  Osier  writes  briefly 
in  pain  and  sickness,  and  speaks  hopefully  of  how  much 
of  that  pain  is  being  removed  from  mankind. 

Dropped  From  the  Fast  Express.     Fred  M.  White.     Chi- 
cago :  Laird  &  Lee.     Cloth. 

A  thrilling  love  story,  full  of  daring,  adventure  and 
mystery.  The  heroine,  the  daughter  of  an  English  noble, 
to  save  her  father  from  ruin,  is  induced  to  consent  to 
marry  an  adventurer  posing  as  a  multimillionarie.  The 
"millionaire"  has  her  brother  in  his  power,  through  a 
turf  scandal,  in  which  the  brother  has  been  mixed  up, 
but  of  which  he  is  entirely  innocent,  and  is  determined 
to  have  revenge  on  him  for  an  insult  in  the  past,  by 
informing  the  police  of  his  hiding  place.  The  girl's  mag- 
nificent efforts  to  save  her  brother  compel  the  reader's 
admiration. 

The  Early  History  of  Jacob  Stahl.  J.  D.  Beresford. 
Boston:  Little,  Brown  &  Co.  Cloth,  $1.35  net. 
J.  D.  Beresford 's  "The  Early  History  of  Jacob  Stahl" 
has  been  aptly  termed  "a  brilliant  psychological  novel." 
It  is  a  subtle  character  analysis,  and  in  order  to  be  thor- 
oughly appreciated  needs  a  quiet  and  thoughtful  per- 
usal. The  story  is  divided  into  five  books  containing 
thirty-two  chapters  and  the  epilogue,  and  from  beginning 
to  end  the  author's  masterly  hand  is  always  in  evidence. 

The  Canadian  Garden.     Mrs.  Annie   L.  Jack.     Toronto: 

Musson  Book  Co.    Cloth,  75  cents;  lambskin,  $1.25; 

velvet  calf,  $1.50. 

This  is   a   charming   book   for  the  amateur  gardener 

and  a  timely   one.     Mrs.   Jack  is  a  Montreal  lady,  who 

will,  perhaps,  be  remembered  by  a  number  of  readers  for 

her  "Garden  Talks"  in  the  Montreal  Witness.     In  this 

ner  book  she  takes  up  the  subject  of  the  garden  suitable 

for  the  Canadian  climate,  which  will  make  the  book  more 

valuable  to   the   amateur   gardener  of  this  country   than 

many   another   more    ambitious    work    on    the    subject    of 

gardens  in  general. 

"The  Story  Girl."    L.  M.  Montgomery.    Boston  :  L.  C. 
Page  Sz  Co.;  cloth,  $1.50  net. 

Miss  Montgomen  's  new  book  is  quite  as  fascinating 
is  were  its  predecessors.  In  it  are  portrayed  vividly 
tiht  childish  characteis  which  Miss  Montgomery  knows 
how  to  depict.  The  childish  dreams  and  adventures  of 
each  are  recorded  with  author's  usual  charm  and  illusive- 
ness,  ;.!.d  each  chapter  relates  with  ever  increasing  in- 
terest some  delightful  comedy.  One  of  the  most  power- 
ful features  of  the  hook  is  the  stories  related  by  the 
Store  Girl  (hence  her  title),  which  are  always  brim- 
ming with  chain.,  and  which  portray  her  wonderfully 
imaginative  nature. 


BOOKS  E  L  L  E  R     AND     S  T  A  T  I  O  N  E  1 1 


31 


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32 


BOOKSELLEK  AND  STATIONER 


Months  Record  of  Canadian  Books 

Canadian  Imprint  Publications  Issued  During 
Past  Month — Good  List  of  Tiction  and  General 
Literature. 

Aflalo,  F.  G.  A  Fisherman's  Summer  in  Canada.  Tor- 
onto: McClelland  &  Goodchild.     Cloth,  $1.50. 

Angell,  Norman.  The  Great  Illusion.  Toronto:  McClel- 
land &  Goodchild.     Cloth,  $1  net. 

Angellotti,  Marion  Polk.  Sir  John  Hawkwood.  Toronto: 
McClelland  &  Goodchild.     Cloth. 

Apples  and  Pears.  (Present  Day  Garden  Series).  Tor- 
onto: Copp,  Clark.     Cloth,  8  col.  plates,  50  cents. 

Bell,  J.  J.     Jim.     Toronto :  Musson.     Cloth,  50  cents. 

Brereton,  Captain.  Tom  Stapleton,  Boy  Scout.  Toronto: 
Copp,   Clark.     $1. 

Browne.    Maggie.      The   Book   of   Betty   Barber.     111.   by 
Arthur  Rackham.    Toronto  :  Musson.    Cloth,   $1. 

Buck,  Chas.  N.  The  Lighted  Match.  Toronto:  McLeod 
&  Allen.     Cloth. 

Chamberlain,  James  Franklin  and  Arthur  Henry.  The 
Continents  and  Their  People — North  America.  Tor- 
onto: Macmillan.     111.     55  cents. 

Collier,  Price.  The  West  and  the  East.  Toronto:  Mc- 
Clelland  &  Goodchild.     Cloth. 

Comstock,  Anna  Botsford.  How  to  Keep  Bees — a  hand- 
book for  beginners.     Toronto :  Musson.     Cloth,  $1. 

DeCoulevain,  Pierce.  The  Unknown  Isle.  Toronto:  Cas- 
sell.     Cloth,  $1.35  net. 

Dewing,  E.  B.  A  Big  Horse  to  Ride.  Toronto:  Macmil- 
lan.    Cloth,  $1.50. 

Dickson,  Marguerite  Stockman.  American  History  for 
Grammar  Schools.  Toronto :  Macmillan.  Cloth,  111., 
$1. 

Diver,  Maud.  Lilamani.  Toronto:  Copp,  Clark.  Cloth. 
$1.2.'). 

Edgcumbe,  Kenelm.  Whittaker's  Electrical  Engineer's 
Pocket  Book.     Toronto:  Macmillan.     Cloth.     111.,  $2. 

Everett-Green,  Evelyn.  General  John.  Toronto:  Mus- 
son.    Cloth.     50  cents. 

Farmer,  Fannie  Merritt.  Catering  for  Special  Occasions, 
with  Menus  and  Recipes.  Toronto :  Musson.  Cloth, 
$1.2.'). 

Finnemore,  J.  The  Lone  Patrol.  Toronto:  Musson. 
Cloth.  $1. 

Fowler,  H.  W.  and  F.  G.     The  Concise  Oxford  Diction- 
ary of  Current  English.     Adapted  from  The  Oxford 
»   Dictionary.     Toronto:   Frowde.     Cloth,  $1   net;   thin 
paper,  quarter  pigskin,  $1.75  net. 

Fowler,  W.  Warde.  The  Religious  Experience  of  the 
Roman   People.     Toronto:  Macmillan.     Cloth,  $4. 

Fraser,   J.   G.     The   Golden  Bough.     A   Study  in  Magic 
and   Religion.     Toronto:   Macmillan,     Cloth,  $3.25. 
This   volume  forms  Part  II  of  the  third  revised  and 

enlarged   edition   of  this  work   on   the  mythology  of  the 

world.      Part    I.  The    Magic    Art    and    the    Evolution    of 

Kings  and  Part  IV.  Attis,  Adonis,  Osiris  have  already  ap- 
peared. Parts  III  and  V  to  complete  the  edition  are  pre- 
paring. 

Gairdner,  James.  Lollardy  and  the  Reformation  in  Eng- 
land.    Vol.  III.     Toronto:  Macmillan.     Cloth,  $3..->0 

Glasgow,  Ellen.  The  Miller  of  Old  Church.  Toronto: 
Musson.     Cloth,  $1.25. 

Griffith,  W.  L.  The  Dominion  of  Canada.  Toronto:  Mc- 
Clelland &  Goodchild.     Cloth,  $2.50. 

Haney,    Lewis   H.      History   of  Economic    Thought.     Tor- 
onto:  Macmillan.     Cloth,  $2. 
A  Critical  Account   of  the  Origin  and   Development  of 

the   Economic    Theories   of   the   leading   Thinkers    of   the 

leading  Nations. 


Herkomer,  (Sir)  Hubert  Von.     The  Herkomers.     Vol.  II., 

III.     Toronto:  Macmillan.     Cloth,  $2.50. 
Jacberns,    Raymond.     Three   Amateur    Scouts.      Toronto: 

Musson.     Cloth,  $1. 
Jones,  D.  W.  Carmalt.     An  Introduction  to  Therapeutic 

1  noculation.     Toronto :  Macmillan.     Cloth,  $1.25. 
Lilies    (Present    Day    Garden     Series)     Toronto :     Copp, 

Clark.     Cloth,  8  col.  plates,  50  cents. 
London,  Jack.     The  Cruise  of  the  Snark.     Toronto:  Mac- 
millan.    Cloth,  $2. 

An  absorbing  chronicle  of  a  voyage  crammed  with  ad- 
venture. The  voyage  of  Mr.  London's  "Snark,"  the  little 
craft  in  which  he  and  Mrs.  London  set  forth  to  sail 
around  the  world.  Misfortunes  overtook  the  Snark  and 
she  lies  a  wreck  in  the  South  Seas;  but  before  her  voy- 
age was  ended  she  had  encountered  adventures  enough  to 
place  her  name  on  the  roll  of  famous  ships. 
Meldrum,  D.  S.  Home  Life  in  Holland.  Toronto:  Mac- 
millan. Cloth,  ill.,  $1.75. 
Morris,  Joseph  E.     Oxford,  Toronto:      Macmillan.      Col. 

111.     Cloth,  75  cents. 
McCollom,    William.      Vines,    and   How   to    Grow    Them. 

Toronto:  Musson.     Cloth,  $1  net. 
Page,  Gertrude.     "Winding  Paths.     Toronto:  Copp,  Clark. 

Cloth,  $1.25. 
Pillsbury,    W.   B.      The   Essentials   of  Psychology.      Tor- 
onto: Macmillan.     Cloth,  $1.25. 
A  clear  presentation    of    the    accepted    facts  of  psy- 
chology.    Throughout  the  work  emphasis  has  been  placed 
upon  fact  rather  than  theory.     The  point  of  view  is  on 
the  whole,  functional;  more  attention  being  given  to  what 
mind  does  than  to  what  it  is. 
Powell,   I.     M.       Chrysanthemums,    and    How    to    Grow 

Them.     Toronto:  Musson.     Cloth,  $1  net. 
Protheroe,  Ernest.     Scouting  for  a  King.     Toronto:  Mus- 
son.    Cloth,  $1. 
Rawnsley,   (Rev.)   H.  D.     By  Dell  and  Dale  at  the  Eng- 
lish Lakes.     Toronto:  Macmillan.     111.     Cloth,  $1.75. 
Rittenberg,   Max.      Selling   Schemes   for  Retailers.     Tor- 
onto :  Musson.     Cloth,  $1. 
Rogers,   J.   D.     Newfoundland  Historical  and   Geograph- 
ical.    Toronto:  Frowde.     Cloth,  $1.25. 
Spurrell,   H.    G.   F.     Patriotism:     A     Biological     Study, 

Toronto:  Macmillan.     Cloth,  $1. 
Strassburger,    (Dr.)   E.  and  Hillhouse,  W.     Handbook  of 
Practical  Botany.     Illustrated.     Toronto:  Macmillan. 
Cloth,  $2.50. 
Talbot,  F.  A.     New  Garden  of  Canada.     Toronto:  Cassell. 

Cloth,  $2.25  net. 
Teskey,  Adeline  M.     The  Yellow  Pearl.     Toronto:  Mus- 
son.    Cloth,  $1. 
Thomas,   Margaret.     How   to   Understand   Sculpture.   111. 

Toronto:  Macmillan.  Cloth,  $2. 
Thordike,  Edward  L.  Animal  Intelligence;  Experimental 
Studies.  Toronto:  Macmillan.  Cloth,  $1.60. 
This  volume  contains  Professor  Thorndike's  experi- 
mental studies  of  animal  intelligence,  together  with  a  dis- 
cussion of  the  general  laws  of  animal  intellect  and  behav- 
ior, which  have  been  demonstrated  by  recent  work  in  ani- 
mal psychology. 

Vatchell,   Horace   Ansley.      The   Hill.      Toronto:   McClel- 
land &  Goodchild.  MTloth. 
Weaver,  Emily  P.     The  Trouble  Man.     Toronto:  Musson. 

Cloth,  $1. 
West,   George  Herbert.     Gothic  Architecture  in  England 

and  France.     Toronto:  Macmillan.     Cloth. 
Young,  John  Wesley.     Denton,  William  Wells,  and  Mit- 
chell, Ulysses  Grant.     Lectures  on  Fundamental  Con- 
cepts of  Algebra    and   Geometry.     Toronto:  Macmil- 
lan.    Cloth,  $1.60. 


BOOKSELLER     AND     STATIONER 


33 


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New  Seasons  Patterns  and  Styles  in  Wall  Paper  for   1911-12 


For  the  first  time  in  the  history  of  Canadian  wall- 
paper making  there  have  been  produced  lines  for  which 
it  is  claimed  that  they  are  fit  to.  compete  with  the  highest 
class  of  the  import- 
ed article 

Not  only  are  the 
designs  original  and 
unique,  but  they  are 
specially  adapted  to 
the  peculiar  de- 
mands of  the  trade 
here.  English  ideals 
have  been  followed 
to  a  great  extent, 
but  not  slavishly. 
By  use  of  improved 
mechanical  devices, 
the  finish  and  sur- 
face of  the  paper 
has  been  perfected 
to  a  degree  which 
places  it  in  the 
highest  rank. 

Among  these  is  the 
roller  which  "lifts" 
the  newly-laid-on 
color  and  leaves  a 
mottled  or  faintly 
patterned  back- 
ground, giving  the 
effect  of  the  hand- 
some embossed  pa- 
per, while  practic- 
able for  extensive 
surfaces. 

Many  imitations 
of  leather  are  being 
shown,  both  for  a 
plain  filling  where 
bands  and  applique 
Panels,  borders, 

etc.,  are  used,  and 
for  a  dado.  The 
former  effects  pre- 
dominate for  the 
c'oming   year. 

Whereas  last 

season  saw  much 
use  of  a  panel  effect 
formed  by  cut-out 
designs  usually  in 
floral  pattern,  with 
irregular  edges,  the 
new  papers  have 
strappings  or  band 
trimmings  in  fancy 
floral  or  convention- 
al designs,  to  be 
pasted  on  in  any  de- 
sired form.  Some- 
times these  strap- 
pings are  combined 
with  a  cut-out 
motif  in  an)  fancy  shape,  or  with  a  drop  effect  in  a  fancy 
floral  frieze.  Newer  than  the  panelling  idea  is  the  use  of 
strappings  to  outline  the  border  and  the  windows  and 
doors  only. 


ONE  OF  THE  NOTABLE. EFFECTS  f 
IS    A    STAUNTON    CREATION    ESPEC 
ING   ROOM.       NOTE    THE     NATURAL 


The    above    style    is    much    used  with     the  engraved 
leathers.      The   latter  show   a  fine  range  of  colors,     tan, 
mouse,     elephant,     Paris     tan,    French   grey,   champagne, 
brown  and  green  in- 
cluded.      The  color- 
ings   are     rich    and 
durable. 

Considerable  va- 
riety in  design  is 
shown,  but  in  the 
main  the  patterns 
fall  under  a  few- 
heads,  roughly 
speaking.  There  is 
the  art  nouveau 
style,  the  floral,  run- 
ning to  the  conven- 
tional designs  of  the 
Louis,  and  the  na- 
tural-looking, mod- 
ern art,  including 
flowers,  fruit  and 
verdure. 

Beautiful  Color 
Schemes. 

Besides  the  unique 
ground  effects  above 
described,  next  sea- 
son's lines  are  re- 
markable for  the 
handsome  and  rich 
color  schemes. 

Brown  is  to  be 
shown  quite  prom- 
inently for  dining- 
rooms,  halls  and 
dens.  Rich  pump- 
kin shades  are  seen, 
forming  a  good 
background  for  the 
soft  reds  and  greens 
of  the  applique  de- 
sign of  flowers  or 
fruit 

Green,  as  usual, 
is  a  leading  color, 
especially  in  the 
medium-priced  lines. 
The  delicate  shades 
of  pale  blue,  green, 
pink  and  mauve  are 
featured  for  draw- 
ing-rooms and  bed- 
room use.  In  these 
papers  one  frequent- 
ly sees  a  plain,  self- 
colored  wall  with 
the  sole  ornament 
consisting  of  the 
drop  frieze  of  cut- 
out type.  On  the 
other  hand,  though 
the  paper  is  self-col- 
ored, its  finish  is 
frequently  a  work  of  art.  It  may  have  the  embossed  ef- 
fect, a  changeable  stripe,  or  a  fabric  finish,  silk,  satin  or 
chambray.  A  great  many  crowns  are  being  used  this 
season. 


CED  AMONG   1912  WALL  PAPERS 
IALLY    SUITABLE    FOR    THE     DRAW- 
EFFECT    OF    FOLIAGE    AND    FRUIT. 


BOOKSELLER     AND     STATIONER 


35 


It  is  Concentration 

That 

Counts 


T3ROADSIDES  of  argu- 
ment for  common  wall- 
paper is  but  scattered  shot. 

Every  word  you  say  for 


will  hit  the  mark. 

They  are  the  biggest  sellers 
because  their  extra  attrac- 
tiveness backs  up  every 
claim. 

Do  not  miss  the  1912  line- 
now  on  the  road.  If  our 
traveller  hasn't  reached  you 
he  will  soon. 


STAIMTONS  Limited 

Wall  Paper  Manufacturers 
9  3  Yonge  St.  TORONTO 


36 


BOOKSELLER     AND     STATION  Kit 


ART   SUPPLIES 


Wlnsor 

A  Newton's  Oil  Colors 

" 

"      Water  Colors 

" 

"     Canvas 

" 

"      Papers 

•  • 

"     Brushas 

•< 

"      Boxes 

All  kinds  of  goods  for  artists:  Crayons,  Oils,  Mediums,  Easels,  Studies,  &c. 
SBND    FOR    CATALOOUB 

A.  Ramsay  &  Son  Co., 

MONTREAL 

Agent,  for   WINSOR  &  NEWTON,  London 


MARSH  RUBBER  FINGER  PADS 

There  is  much  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
venience, Cleanliness  and  Sanitary  Insurance  to  an  Office  man.  Cashier, 
Letter   Sorter,    Press    Feeder,  or   persons 


They   fulfill  the  purpose  they  are  intended  for  without    being    moistened    at   the    lips  or 
sponge  cup.therefore  prevent  transmission  of  gftrms  to  the  mouth. 

SAIWPLES  FREE  upon  application  to 

MARSH    RUBBER    FINGER    PAD    CO. 

Canadian  Agent.         -  -  171  Mutual  Street,  Toronto,  Ont. 


-FOR  BEST  VALUE  IN- 


SCHOOL  FURNITURE 


Write 


The  JAMES  SMART  MFG.    CO.   Limited 


Brockville,  Ont. 


and 


Winnipeg,  Man. 


w 


ESTERN 


Incorporated^ 
1851 

ASSURANCE 
COMPANY 


FIRE 

AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -    -  $3,570,000 
Income  for  1906,  over    3,609,000 

HON.  GEO.  A.  COX,  President 

W.  R.   BROCK,  Vice-President  j 

W.  B.  MEIKLE,  General  Manager 

C.  C    FOSTER,  Secretary 


THE  FACT 

that  we  are  supplying  the  two  largest 
cities  in  America  and  the  U.S.  Gov- 
ernment with  solid  crayons  is  evidence 
that  the  best  and  cheapest  are  made  by 


The  Standard  Crayon  Mfg.  Co. 

Danvers,  Mass. 


Registered 
The   pen    your   customers   will  like,   the  famous 

"Rob  Roy"  Pen 

Known  throughout  the  world  as  a  high-grade  popular 
brand.  Made  from  the  best  material  by  the  most  up- 
to-date  tools   in    one  of  the  best  equipped   factories. 

Sold  in  6d.,  Is.  and  gross    boxes. 

Manufactured  by  the  proprietors 

Hinks,   Wells  &  Co.,   Birmingham,   Eng. 


British  America  Assurance  Company 

A.D.  1833 
FIRE  <*,  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTORS 

Hoa.  Gso  A.  Cox,  President  W.  R.  Brock,  Vlos-Presldent 

Robert  Blekerdlke,  M.P.,  W.  B.  Malkle,   E.  W   Cox.  Geo.  A.  Morrow 

D.  B.  Htnni,  Augustus  Myers,  John  Hoskin,  K.C.,  LL.D. 
Frederlo  Nioholls,  Alex.  Lslrd,  Jsmes  Kerr  Osborns,  Z.  A.  Lain,  K.C. 

Sir  Henry  M.  P.llstt,  E.  R.  Wood. 
W.  B.  Mmlklm,  Qmnmral Manager/  P.  H.  Slntm,  Secretary 

CAPITAL  $1,400,000.00 

ASSETS 2,102.753.85 

LOSSES  PAID  SINCE  ORGANIZATION      29.033.820.96 


HAVE  YOU  TRIED 

THIS 
ONE 


JOHN  HEATH'S   PENS 

Supplied   by   leading    Wholesale 
Houses  in   Toronto  and   Montreal. 
London  (Eng-.)  Export  Agency  : 

8  St.  Bride  St.,  London,  EC, 

0278  TELEPHONE  PEN.  Reg-.  In  Canada 


The 


REG.  IN  CANADA 


AtHletic  Goods,  Leather  Goods 
Fancy  Goods  and  Toys 


Novel   Toys   Appear 

Remarkable    Variety  is  Shown,  With  Several 

Inventions    and    Improvements    New 

to   the   Trade 

Next  Christmas  should  see  a  brisk  trade  in  toys, 
as  present  indications  point.  Importers  are  more 
than  usually  up  to  time  with  their  offerings,  and  the 
retailer  who  buys  early  will  have  particularly  fine 
selection  to  choose  from,  as  some  of  the  import  lines 
show  remarkable  values. 

Among  the  new  dolls  was  noted  one  with  natural 
baby  face  and  cry-baby  voice.  This  doll  could  also 
be  made  to  laugh  quite  naturally  by  manipulation 
in  another  way.  It  was  a  handsome,  large  specimen, 
and  had  a  jointed  body.  It  is  being  introduced  in 
several  styles  and  sizes  as  "The  Beauty  Princess." 

A  feature  of  the  new  dolls  is  the  addition  of  real 
hair  eyebrows.  The  hair  wigs  are  also  much  im- 
proved, the  style  of  dressing  being  up-to-date  and  the 
hair  itself  beautifully  soft  and  curly.  Baby  dolls 
have  close,  silky  hair,  exactly  resembling  that  of  an 
infant's  head. 

The  sleeping  baby  doll  is  another  innovation 
which  children  will  appreciate.  Complete  wardrobes 
of  the  most  up-to-date  infants'  clothing  accompany 
some  of  these  dolls.  Other  character  dolls  are  the 
more  familiar  types,  Dutch  child,  Quehan,  Esquimo, 
etc. 

The  "Society  Lady"  and  the  "Merry  Widow"  are 
two  types  featured  this  season  for  the  first  time. 
Scotch  lads  and  lassies  in  kilts  are,  as  usual,  favorite 
numbers. 

White  enamel  bedroom  and  boudoir  furniture, 
with  special  wardrobes  for  the  Layette,  hat-boxes  and 
miniature  hangers  is  now  shown.  This  furniture  is 
well  made  and  closely  jointed,  and  in  every  way  a 
great  improvement  on  the  old  style. 

New  Animal  Toys. 

Good  business  should  be  done  in  animal  toys  this 
year.  Teddy  Bear  muffs  are  specially  featured  in 
new  and  less  cumbersome  designs,  the  body  being 
flattened  and  the  legs  having  little  thickness. 
"Caesar"  has  also  been  done  into  a  muff  this  year. 

The  climbing  and  tumbling  monkey,  made  in 
same  style  as  the  Teddy  Bear  but  fully  jointed,  with 
string  attachments  and  modern  perch  is  a  complete 
novelty.  These  retail  around  $5.00,  and  are  consider- 
ed the  highest  class  animal  toy  of  the  year. 


The  muzzled  Boston  bull  pup  is  a  most  natural 
looking  dog,  done  in  brown,  wooly  velours.  A  white 
cat,  short  hair,  in  the  same  style,  has  a  natural,  mew- 
ing voice.    This  also  is  a  new  number  this  season. 

Aeroplanes  and  the  Mirroscope. 

Among  the  mechanical  toys  some  striking  new 
ideas  have  been  introduced.  There  is  the  aeroplane 
in _ every  conceivable  form;  monoplane,  biplane  and 
ship.  Among  them  are  several  models  which  are 
ran  by  a  connection  attaching  them  to  the  electric 
light.  The  same  source  of  power  will  run  the  new 
ferris  wheels  and  other  small  models  of  Coney  Island 
sports.  These  include  the  "chute  the  chutes,"  and  a 
new  Caroussel  Roundabout,  Paints  used  are  brilliant 
and  durable,  making  these  lines  attractive  as  well  as 
instructive  and  interesting. 

A  model  train-car  system  had  electric  battery  of 
its  own,  as  also  had  a  complete  railway  with  up  and 
down  grades,  switches,  bridges,  semaphores  and  sta- 
tion. 

A  Mirroscope  which  will  cast  any  photo  or  post 
card  upon  a  screen  in  colors  the  same  as  original  is 


Collar   box  shown   by   Western    Leather    Goods 

Co..  made   in   smooth   kid.  alligator,    calf. 

seal    and   other   leathers. 

run  by  its  own  acetylene' gas.     This  would  retail  at 
about  $15,  or  upwards. 

Mention  should  be  made  of  the  new  range  of 
touring  cars,  runabouts  and  other  types  of  automo- 
bile toys.  A  motor  bus  is  the  newest  thing,  and  a 
tally-ho  comes  next.  A  beautiful  white  car  had 
padded  brocade  linings,  and  a  coupe  was  complete 
even  to  the  flowers  in  a  glass. 


Hints  to  Buyers. 

The  interest  of  the  trade  should  be  keen  in  the  induce- 
ments offered  generally  to  exhibition  visitors.  Attention 
is  directed  by  the  Fancy  Goods  Co.,  Toronto,  to  the 
"short  lines"  all  through  the  stock  which  they  are  offer- 
ed at  clearing  prices  to  those  who  come  in  during  the 
fair.  They  state  that  these  "short  lines"  are  doomed  and 
that  visitors  to  Toronto  during  exhibition  time  can  be  as- 
sured of  a  harvest  of  bargains  by  looking  through  their 
offerings. 


38 


B  0  0  K  S  E  L  L  E  R      A  N  I)     STATIONER 


BUYERS'    GUIDE 


ESTABLISHED   1840 


INCORPORATED  1892 


Joseph  Parker  &  Son  Go. 

NEW  HAVEN.  CONN  ,  U.S.A. 


Manufacturers  of 


Treasury,  Commercial  and  Capitol 
BLOTTING  PAPERS 

and  High  Grade 

STEREOTYPING  PAPERS 


Established  1867 


Incorporated  1893 


The  Barrett  Bindery  Co. 

CHICAGO.  ILL..  U.S.A. 

Manufacturing  Stationers 

Stationery  Specialties  of  all  kinds, 
Loose  Leaf  Devices,  Library  Bind- 
ers, Eyelets,  Paper  Fasteners,  Hand 
and  Foot  Power  Punches. 

Sena  for  Catalog  No.  60 


liTe  Topaz  Pencil 

As  good  as   any   at   any   price. 
Better  than  any  at  the  same  price. 

HI},    H,    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Statlonars,  TORONTO. 


ACCOUNTANTS    AND    AUDITORS. 

JENKINS  &   HARDY 
A?staa383i  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  T  jronto  St.  52  Oan.  Life  Bldg 

Toronto  Montreal 


THE 
MERCHANTS  MERCANTILE    CO. 

260  St.  James  St.,  Montreal 
Mercantile  Reports  and  Collections 
Our  method  of  furnishing  commercial  reports 
to  our  subscribers  gives  prompt  and    reliable   in- 
formation to  date.     Every  modern  facility  for  ths 
collection  of  claims.  Tel.  Main  1985 


PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Ltrug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  Province  of  Quebec  Exposi- 
tion, Montreal.  1897 


ART   SUPPLIES. 

A.    Ramsay   &    Sou    Co.,    Montreal. 

ATHLETIC    AND    STORTING    GOODS. 

The  Fancy   Goods  Co.,  of  Canada. 
BLOTTING    PAPERS. 

Joseph  Parker  &  Son   Co.,   New   Haven,   Conn. 
The  Wrenn   Paper  Co.,   Middletown,   Ohio. 

BLANK  BOOKS. 
Boorum   &   Pease  Co.,   Brooklyn,   N.Y. 
Brown   Bros.,   Ltd.,  Toronto. 
Warwick  Bros  <fc  Rutter,  Toronto. 
The   Copp,    Clark    Co.,    Toronto. 
W.  J.  Gage  &  Co.,  Toronto. 

CAP    PISTOLS    AND    CANES. 
National    Fireworks   Distributing   Co.,   64   Sud- 
bury  St.,   Boston,   Mass. 
CHRISTMAS    AND    PICTURE    POST    CARDS. 
B'irn    Bros..   42  Adelaide  St.,   W.,  Toronto. 
The    Drysdale    Co.,    Inc.,    Chicago;    The    Sut- 
diffe  Co.,   Toronto,   Canadian    Representatives. 
II.   L.   Woehler,   New   York. 
Lonsdale  &   Bartholomew   Sons   Co..   Montreal. 
Raphael     Tuck    &    Sons,    Montreal. 
Menzies    &    Co.,    Toronto. 
Valentine  &   Sons,   Toronto   and  Montreal. 

CRAYONS. 
The     Standard     Crayon     Mfg.     Co.,     Danvers, 

Mass. 
Binney   &    Smith,    New   York. 
ENVELOPES. 
Warwick    Bros.    &    Rutter,    Toronto. 
Copp,    Clark  Co.,    Toronto. 
W.   .T.   Gage  &  Co.,  Toronto. 
Buntin,    Gillies    &    Co.,    Hamilton. 

EYELETS. 
The   Barrett    Bindery    Co.,    Chicago. 
FANCY    PAPERS,     TISSUES     AND     BOXES. 
Dennison   Mfg.   Co.,   Boston. 
The   Tuttle   Press   Co.,   Appleton,   Wis. 

FOUNTAIN    PENS. 
Sanford    &    Bennett    Co.,    51-53    Maiden    Lane. 

New  York. 
Mabie,   Todd  &  Co.,   124  York  St.,  Toronto. 

INDELIBLE     INK. 
Payson's    Indelible   Ink. 

LEAD     AND     COPYING    PENCILS. 
.Tohann    Faber  Co.,   Nuremburg,   Germany. 
"Blaisdell"    Paper    Pencil,    New    York. 

LEATHER    AND    FANCY    GOODS. 
Warwick  Bros.  &  Rutter,  Toronto. 
Brown    Bros.,    Ltd.,    Toronto. 
The   Fancy  Goods   Company   of  Canada,    Ltd.. 

Toronto. 
The  Copp,  Clark  Co..  Toronto. 
A.   R.    MacDougall   &   Co.,    Toronto. 
The  Western   Leather  Goods  Co.,  Toronto. 

LIBRARY    BINDERS. 
The    Barrett    Bindery    Co.,    Chicago. 
LOOSE       LEAF      BOOKS,      BINDERS       AND 

HOLDERS. 
Smith,    Davidson    &    Wright,    Ltd.,    Vancouver. 
National   Blank  Book   Co.,   Holyoke,   Mass. 
Warwick  Bros.   <fe   Rutter,  Toronto. 
W.   J.   Gage  &   Co.,   Toronto. 
Buntin,  Gillies  &  Co.,  Hamilton. 
The   Copp,    Clark   Co.,    Toronto. 
Boorum  &  Pease  Co.,  Brooklyn. 
The   Barrett    Bindery    Co.,    Chicago. 
MUCILAGE    AND    GUMS. 
('has.   M.   Higgins  &   Co.,   Brooklyn,   N.Y. 
The   Carter's   Ink   Co.,   Montreal. 

PAPER   FASTENERS. 
West  Mfg.  Co.,  Philadelphia,  Canadian   Repre- 
sentatives, A.    R.   MacDougall  &  Co.,   Tor- 
onto. 
The  O.   K.   Mfg.   Co.,   Syracuse,   N.Y. 
The    Barrett    Bindery    Co.,    Chicago. 

PAPER    MANUFACTURERS. 
The   Rolland   Paper  Co.,   Montreal. 
The   Northern   Mills   Co.,   Montreal. 

PAPETERIES    AND    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Ave.,  Manufacturing  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,  Toronto. 

The  Copp,   Clark   Co.,   Toronto. 

Eaton,    Crane    &    Pike,    Pittsfleld,    Mass. 

A.   R.   MacDougall   &  Co.,   Toronto. 

PHOTOGRAPH  BINDERS. 

The   Barrett    Bindery    Co.,    Chicago. 

PAPER  PLATES  AND  PAILS. 

Smith,    Davidson    &   Wright,   Vancouver. 
PLAYING    CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst. 

Scott  St..  Toronto. 
Consolidated     Lithographing     and     Mfg.     Co., 

Ltd.,    Montreal. 


For  $25.00  a  Year 
Your  Advertisement 


Inserted  in   One   of 
These  Spaces  Will 


Go  to  85  Per  Gent, 
of   the?  Booksellers, 


Stationers  and  Fancy 
Goods  Oealers   of 


Canada 


BOOKSELLER  AND  STATIONER 


39 


BUYERS'  GUIDE 


For  $25.00  a  Year 
Your    Advertisement 


Inserted  in   One    of 
These  Spaces  Will 


Go  to  85  Per  Cent, 
of  the   Booksellers, 


Stationers  and  Fancy 
Goods  Deale'rs   of 


Canada 


PRIVATE    CHRISTMAS    GREETING    CARDS. 

Lonsdale   &   Bartholomew,    Montreal. 

PUNCHING   MACHINERY— HAND   AND 
FOOT    POWER. 
The    Barrett    Bindery    Co.,    Chicago. 

RUBBER   FINGER   PADS. 

Marsh  Rubber  Finger  l'ad  Co.,  171  Mutual 
Street,   Toronto. 

SCHOOL   SCRIBBLERS. 

Warwick   Bros.   &    Kutter,   Toronto. 
Gage  &   Co.,  Toronto. 
Buntin,    Gillies   «fc    Co..    Hamilton. 
The  Copp,   Clark  Co.,   Toronto. 

SEALING    WAX 

James  MacNeill  «fe  Sou,  Glasgow,  A.  R.  Mac- 
Dougall  &  Co.,  Toronto,  Canadian  Repre- 
sentatives. 

Geo.  Waterstou  &  Sons,  Loudon  &  Edinburgh. 

SHEET    MUSIC 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria St.,   Toronto. 

STATIONERS*    SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers. 
Toronto. 

The  Copp,  Clark  &  Co.,  Wholesale  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Wholesale  Stationers, 
Torouto. 

Warwick  Bros.  &  Rutter,  Wholesale  Station- 
ers. Toronto. 

The    Barrett    Bindery    Co.,    Chicago. 
STATIONERS'   TINWARE. 

M.   Kamenstein,  304  Hudson   St..   New  York. 
Geo.    Wright   &   Co.,    London,    Eng. 

STEEL    WRITING    PENS. 

John    Heath,     8   St.     Bride     St.,    E.G.,    London, 

Eng. 
Hinks,    Wells   &   Co.,   Birmingham,   Eng. 
Spencerian    Pen   Co.,   New   York. 
Macniven    &    Cameron,     Edinburgh,     Scotland, 

A.    R.    MacDougall    &    Co.,    Toronto,   Can., 

Representatives. 
Perry    &    Co.,   Birmingham,    Eng. 
STENCIL    BOARDS. 
The  M.  J.   O'Malley   Co.,   Springfield,   Mass. 

TALLY   CARDS,   DANCE   PROGRAMMES, 
ETC. 

The  Chas.  H.  Elliott  Co.,  North  Philadelphia, 
Pa. 

"TOYS. 
The   Fancy   Goods   Co.,   of  Canada,   Toronto. 
Warwick  Bros.  &   Rutter,  Toronto. 

TOY   MARBLES. 
The    F.     M.     Christensen     &   Son     Co.,    Akron, 
Ohio. 

WALL   PAPERS. 
Staunton's,   Ltd.,   Toronto. 

WRITING   INKS. 
Thaddeus    Davids   Co.,    New     York,     Canadian 

Agents,   Brown    Bros.,    Ltd.,    Toronto. 
The   Carter's   Ink  Co.,   Montreal. 
Chas.    M.   Higgins   &   Co.,   Brooklyn.    N.Y. 
Stephens'   Ink,   Montreal. 

BOOK  PUBLISHERS. 

(Canadian). 

McLeod   &   Allen,   Toronto. 
The  Copp,   Clark   Co.,  Toronto. 
Cassell  &  Co.,  Toronto. 
McClelland    &    Goodchild,   Toronto. 
William    Briggs,    Toronto. 
Henry   Frowde,   Toronto. 
Westminster    Co.,    Toronto. 
Musson  Book  Co.,  Toronto. 
Macmillan   Co.,    of  Canada,   Torouto. 

(British). 
Religious  Tract  Society,  London,  Eng. 

(United    States). 
Hurst  &   Co.,   New   York. 
Little,    Brown   &   Co.,  Boston. 
A.  C.   McClurg  &  Co.,  Chicago. 
T.  Y.  Crowell  &  Co.,  New  York. 
G.   &    C.  Merriam   Co.,   Springfield,    Mass.  . 
Page  &   Co.,    Boston. 

STANDARD    COMMERCIAL   PUBLICATIONS. 

Morton,   Phillips  &   Co.,   Montreal. 

OUT-OF-PRINT    BOOKS. 

Baker's   Bookshop,   John   Bright   St.,   Birming- 
ham,  Eng. 
The  Museum   Book   Store,   London,  Eng. 

MAGAZINE  PUBLISHERS. 

The  English   Review,  11  Henrietta  St.,   Covent 

Garden,   London,  Eng. 
MaeLean's      Magazine,     143     University     Ave., 

Toronto. 
Scribner's  Magazine,   New   York. 


Standard 
Commercial  Works 

CANADIAN     CUSTOMS      TARIFF 
HAND  BOOK. 

Enlarged  and  revised  to  date, 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent. Price,  $3.00 

HUGHES'    INTEREST    TABLES 
and  book  of  days  combined,  at  3   to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY   IN- 
TEREST  TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent!,  on  folded  card, 

Price,  $1.00 
HUGHES*     SAVINGS     BANK     IN- 
TEREST TABLES 
at    2%)   3   or   3^2   per   cent,   each   on 

separate  card   Price,  $1.00 

BUCHAN'S      STERLING      EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S     STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S    PAR    OF    EXCHANGE 
(Canadian) 

Mounted   on    card    Price,    35c 

IMPORT  COSTS 
A  new  Advance  Table  .  .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 

A   comelclc  catalogue  of  all  the  ahoot  publications  ient 
free  upon  application. 

Morton,PhilIips  &  Co. 

PUBLISHERS 
1 1 5  and  1 1  7  Notre  Dame  St.  West,  MONTREAL 


N.B.-The  BROWN  BROS.,  Ltd.,  Toronto,  carry 
a  full  line  of  our  publications. 


HOTEL   DIRECTORY. 


THE    GRAND    UNION 


The  most  popular  hotel  in 
OTTAWA,    ONT. 


JAMES  K.  PAISLEY, 


Proprietor 


HALIFAX   HOTEL 

HALIFAX,   N.S. 


40 


BOOKSELLER     AND     STATIONER 


Condensed    or    "  Want  *    Advertisements 


BOOKS  FOR  SALE. 

How  to  dispose  of  shop-worn  or  unsaleable  books 
Is  the  problem  of  many  a  bookseller.  Try  an  adver- 
tisement under  this  heading. 


AUTHORS,    WHO    PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER    AND 
STATIONER  a  good  medium  through  which 
to  interest  the  trade  in  theirpublications. 


BOOKS  IN  FOREIGN  LANGUAGES 


MISCELLANEOUS 


MISCELLANEOUS 


ACCURATE  COST  KEEPING  IS  EASY  if 
you  have  a  Dey  Cost  Keeper.  It  automatical- 
ly records  actual  time  spent  on  each  operation 
down  to  the  decimal  fraction  of  an  hour.  Several 
operation*  of  jobs  can  be  recorded  on  one  card. 
For  small  firms  we  recommend  this  as  an  excel- 
lent combination — employees'  time  register  and 
coat  keeper.  Whether  you  employ  a  few  or  hun- 
dreds of  hands,  we  can  supply  you  with  a  machine 
suited  to  your  requirements.  Write  for  catalog. 
International  Time  Recording  Company  of  Can- 
ada, Ltd.  Office  and  factory,  29  Alice  Street, 
Toronto. 


WAREHOUSE  and   Factory   Heating  Systems. 
Taylor-Forbes  Company,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders  and  Metal 
Parts  when  you  can  buy  "  Systems   Quality" 
from  us?     We  make  the  best  binders  In  the 
world;  make  them    to  match,    too.     Ours   are   the 
Canadian    Loose-Leaf  Standards.     Business  Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto. 

(tf) 


L 
L 


EMCKE  &  BUECHNER,  30  West  27th  St., 
New  York.     (All  foreign  books.)        (12-10) 

EMCKE  &  BUECHNER,  30  West  27th  St., 
New  York.  Best  facilities  for  supplying  booka 
In  all  languages. 


BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  55  Fulton  St.,  corner 
Cliif,  New   York.    Designers   and   engravers 
of  book  plates  (ex  librls)  heraldic  and  mono- 
gram dies,  pearl   inlaid  stamping,   for  stationery. 

(2-11) 


INFORMATION  WANTED. 


THE  EDITOR  OF  THE   BOOKSELLER  AND 
Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  all  new  books  and  magazines  in  the 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by  acquainting    him    of    any  omissions   from  the 
lists  published  each  month. 


PERIODICALS. 

KEEP  POSTED— The  leading  authority   in   Ca- 
nada on  groceries  and  food  products  is  THE 
CANADIAN  GROCER.     Important  trade  con- 
ditions generally  discussed  every  week.     Price  $2 
per  year. 

THE  market   reports    make   HARDWARE   AND 
METAL  a  necessity  to  every  hardware  merch- 
ant,  paint  and  oil    dealer   in    Canada.     It  is 
mailed  every  Friday.    Subscription  price  $2   per 
year.    Address  HARDWARE  AND  METAL,  Mont- 
real, Toronto  or  Winnipeg. 


MISCELLANEOUS 


A  BOOK-KEEPING  STAFF  IN  ITSELF,  doing 
the   work  with   machine  precision    and  accu- 
racy, the  National  Cash  Register.     Write   for 
demonstration  literature.     National  Cash  Register 
Co.,  285  YongeSt.,  Toronto. 


COPELAND-CHATTERSON  SYSTEMS-Short, 
simple.    Adapted  to  all  classes   of  business. 
The    Copeland-Chatterson    Company,    Ltd., 
Toronto  and  Ottawa.  (tf) 


COUNTER  CHECK  BOOKS-Wrlte  us  today 
for  samples.     We  are   manufacturers   of   the 
famous  Surety  Non-Smutdupllcating  and  trip- 
licating Counter  Check  Books,  and  single  Carbon 
Pads   in    all   varieties.     Dominion    Regiater  Co., 
Ltd.,  Toronto 

DOUBLE  your  floor  space.  An  Otis-Fensom 
hand-power  elevator  will  double  your  floor 
space,  enable  you  to  use  that  upper  floor  either  aa 
stock  room  or  as  extra  selling  space,  at  the  same 
time  Increasing  space  on  your  ground  floor.  Costs 
•aly  $70.  Write  for  catalogue  "  B."  The  Otis- 
Fensom    Elevator    Co.,   Traders    Bank    Building, 


Toronto. 


(tf. 


BUSINESS-GETTING  Typewritten  Letters  and 
real  printing  can  be  quickly  and  easily  turned 
out  by  the  Multigraph  in  your  own  office- 
actual  typewriting  for  letter  forms,  real  printing 
for  stationery  and  advertising,  saving  25%  to  75% 
of  average  annual  printing  cost.  AMERICAN 
MULTIGRAPH  SALES  CO.,  Limited.  1J9  Bay 
Street,  Toronto. 


EGRY  BUSINESS  SYSTEMS  are  devised  to 
suit  every  department  of  every  business. 
They  are  labor  and  time  savers.  Produce  re- 
sults up  to  the  requirements  of  merchants  and 
manufacturers.  Inquire  from  our  nearest  office. 
Egry  Register  Co..  Dayton.  Ohio;  123  Bay  St., 
Toronto;  258%  Portage  Ave.,  Winnipeg;  308 
Richards  St.,  Vancouver.  (tf) 


fIRE  INSURANCE.    Insure   in    the   Hartford. 
Agencies  everywhere  in  Canada. 


HUNDREDS  OF  TYPEWRITERS  OF  EVERY 
make  and  condition  are  being  traded  in  as 
part  payment  on  the  famous  MONARCH. 
Price  and  quality  are  the  levers  we  use  to  prevent 
overstock.  We  believe  we  can  give  the  best  bar- 
gains in  rebuilt  Typewriters  in  Canada.  A  postal 
will  bring  our  catalogue  and  full  information. 
THE  MONARCH  TYPEWRITER  CO.,  Limited, 
46  Adelaide  St.  West,  Toronto. 


MOORE'S  Non-Leakable  Fountain  Pens.  If 
you  have  Fountain  Pen  troubles  of  yourown, 
the  best  remedy  Is  to  go  to  your  atationer 
and  purchase  from  him  a  Moore's  Non-Leakable 
Fountain  Pen.  This  is  the  one  pen  that  gives 
universal  satisfaction  and  it  costs  no  more  than 
you  pay  for  one  not  as  good.  Price,  $2.50  and 
upwards.  W.  J.  GAGE  &  CO.,  Ltd.,  Toronto, 
sole  agents  for  Canada. 


<£,_-  buys  the  best  duplicating  machine  on  the 
vD/S  market.  ACME  will  print  anything  a  lob 
*  "  printer  can  do.  Complete  outfit:  Acme 
Duplicating  Machine,  one  tubular  stand  fitted  with 
type  cases,  compartments  plainly  lettered  and 
arranged  like  universal  keyboard  of  the  standard 
make  of  typewriters,  one  drawer  for  accessories 
and  forms,  20  lb.  font  of  typewriter  type,  one 
chase,  one  Acme  ribbon  any  color  with  typewriter 
ribbon  to  match,  one  pair  tweezers,  two  quoins, 
one  key,  one  oil  can  and  one  set  of  reglets.  Sold 
with  a  guarantee.  Acme  Duplicator  Co.,  Balti- 
more, Md.,  U.S.A.  (tf) 


MODERN  FIREPROOF  CONSTRUCTION. 
Our  system  of  reinforced  concrete  work,  as 
successfully  used  in  many  of  Canada's  larg- 
est buildings,  gives  better  results  at  lower  cost. 
"  A  strong  statement,"  you  will  say.  Write  us  and 
let  us  proveour  claims.  That's  fair.  Leach  Con- 
crete Co.,  Ltd.,  1 00  King  St.  West,  Toronto,      (tf) 

PENS— The  very  best  Pens  made  are  those  manu- 
factured by  William  Mitchell  Pens,  Limited, 
London,   England.    W.J.  Gage  &  Co.,  Limit- 
ed, Toronto,  are  sole  agents  for  Canada.    Ask  your 
stationer   for  a   25c.  assorted  box   of   Mltchell'i 
Pens  and  find  the  Pen  to  suit  you. 


POSITION  WANTED 


MAN,  36,  born  and  brought  up  in  book,  station- 
ery tod  office  supply  business,  wants  posi- 
tion either  on  the  road  or  Inaide.  Beet  of 
references  as  to  ability,  knowledge  and  character. 
Doe*  not  use  either  liquor  or  tobacco.  Addreas 
"Book*  and  Stationery,"  care  BOOKSELLER 
AND  STATIONER,  Toronto. 


Try  a   condensed  ad. 
in  this  paper. 


Keep  in  mind  the  domin- 
ant fact  that  mankind  from 
its  first  appearance  on  the 
earth  has  been  schooled  by 
nature  to  look  for  signs ; 
for  invitations  to  taste;  for 
suggestions  as  to  what  to 
wear.  Tell  your  story 
briefly,  forcibly,  truthful- 
ly, and  address  it  through 
the  proper  media  and  you 
can  successfully  apply  ad- 
vertising as  a  means  to 
increased  distribution. 


ELLIOTT-FISHER    Standard      Writing-Adding 
Machines    make    toil    easier.      Elliott-Fisher 
Limited,  513  No.  83  Craig  St.  W.,  Montreal, 
and  Room  31  4,  Stair  Building,  Toronto.         (tf) 


TTHE  "KALAMAZOO"    Loose   Lesf   Binder  Is 
•*•       the  only  binder  that  will   hold   iust  ss   many 

sheets  as  you  actually  require  and  no   more.         Whan   writinc  a  A  vpr+ta«r  (   tlnrllv   miin- 
Th*  back  Is    flexible,  writing  surface  flat,  align-  ****"■   wTWXng   advertisers    JtUKUy   BIM1- 

ment  perfect.   No  exposed  m*t*i  parts  or  compii-  tion  having   seen   the   advertisement   in 

eated  mechanism.     Write   for  booklet.    Warwick  «,«» 

Bro*.  &  Rutter,  Ltd.,  King  and  Spadina,  Toronto.  tJllB   P*PW. 


BOOKSELLER     AND     STATIONER 


3C 


Have   You    Ordered  the   New   Line   of 
lewncxm  Crepe  Papers? 

We  consider  them  the  best  answer  to  the  Customer's  demand  that  has  ever  been  given. 
Designs  for  every  Special  Day  and  Occasion  All-over  Designs 

Designs  of  Every  Color  Border  Designs 

Designs  for  Every  Season  All  Illustrated  in  Designs  for  Cut-out  Work 


Counter    Book 

We  have  prepared  this  book  especially  for  the  Dealer,  giving  in  accurate  color  and  perfect 
detail  reproductions  of  each  design  on  our  list.  Dennison's  Imperial  Crepe  is  made  in  colors 
to  match  every  shade  in  the  decorated  patterns.  Racks  for  displaying  both  designed  and 
plain  crepes  can  be  obtained  from  salesmen.      Counter  book  will  be  sent  on  written  request. 


BOSTON 

26  Franklin  St. 


TlIK  TA<;    MA  KKKS 

NEW  YORK  PHILADELPHIA  CHICAGO 

15  John  St.  and  15  W.  27th  St.  1007  Chestnut  St.  62  E.  Randolph  St. 

TORONTO  —  8  Wellington  Street  West 


ST.  LOUIS 

413  N.  Fourth  St. 


3C 


BOOKSELLER     AND     ST AT 10 NEE 


This  Window  Display  was 

shown  recently  by  a  prominent  Hamilton 
merchant.     He  finds 


the  best  value  in  Fine  Stationery.  So  do 
hundreds  of  live  dealers  all  over  Canada. 
We  want  to  help  you  to  sell  DIMITY  and 
will  supply  you  with  Newspaper  Electros, 
Show  Cards,  Samples  for  distribution,  etc., 
if  you  will  use  them. 

DIMITY  is  supplied  in  four  finishes:  Cloth, 
Plaid,  Crossbar  and  Rough-dried,  and  in 
Notepaper,  Envelopes,  Papeteries  and 
Tablets. 


BUNTIN,  GILLIES  &  CO. 

Hamilton  and  Montreal 


LIMITED 


HOW  DO  YOU  VALUE  THIS 
NEW  FORM  OF  ASSISTANCE? 

WE  HAVE  ALWAYS  MAINTAINED 
STRICT  CO-OPERATION  WITH  THE  TRADE. 
NOW  WE  WANT  TO  HELP  YOU  EVEN  MORE. 

YOU  GET  ENQUIRIES  FOR  RIBBONS  AND 
CARBONS  FROM  THE  LARGE  CONSUMER 
FOR  GRADES  YOU  MAY  NOT  HANDLE. 
SEND  THESE  TO  US,  AND,  IF  ANY  CHANCE, 
WILL  PUT  YOU  IN  THE  WAY  OF  GETTING 
THIS  BUSINESS.    LET  US  HEAR  FROM  YOU. 

Mittag  &  Volger,  Inc. 

Manufacturers  for  the  Trade  Only 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES  ■ 
NEW  YORK,  N.Y.,  261  Broadway  CHICAGO,  ILL.,  200  Monroe  Street 

LONDON,  7  and  8  Dyers  Building,  Holborn,  E.C. 
AGENCIES   in   every   part  of  the  world— in  every   city  of  prominence. 


VOL.  XXVII.  No.  8. 


PRICE,  $1.00  PER  YEAR 


aniMMi 


AND 

Of  f  ICE  EQUIPMENT  JOURNAL 

Official  Organ  of  the  Canadian  Book,  Stationery  and  Publishing  Trades  Association 

and  for  Twenty-Five  Years  the  Recognized  Organ  of  the  Book,  Stationery  and  Fancy  Goods  Trades  of  Canada. 
MONTREAL,  701-702  Eastern  Townships  BankBldg.    TORONTO,  143-149  University  Ave.         WINNIPEG,  34  Royal  Bank  Bldg.      LONDON,  ENG.  88  Fleet  St.,  E.C. 

PUBLICATION    OFFICE:     TORONTO,     SEPTEMBER     1911 


MADE  IN  CANADA 


IT  MUST  BE 


IF    YOU    WANT    ABSOLUTELY 
THE    BEST 

There  is  No  Better  Paper  Made. 
Specify  It  for  Your  Next  Order. 
Made  in  All  Sizes  and  Weights. 
Write    To-day    for    Samples. 

The   Holland   Paper   Co. 


Limited 


HIGH   GRADE    PAPER   MAKERS 


General  Offices  :  Mills  at 

MONTREAL,  P.Q.        ST.  JEROME,  P.Q. 


Imprint  Fountain  Pens 

That  Pay 


We  are  the  largest  manufacturers 
ot  high  grade  imprint  pens. 

We  make  every  part   of   every 
pen  we  sell  and  guarantee  them 
for   satisfactory  service   or 
money  back. 

Protect  your  reputation  for 
quality    by    ordering    your 
fountain  pens  from 


OUR 

THRFE 

LEADERS 

AUTOPEN 

(Self-Filler) 

AUTOPEN 

SAFETY 

( Self-Filler  and 
Non-Leakahle.) 

GRAVITY 
STYLO. 


Send  To-day  for  De- 
scriptive Catalogue 


SANFORD 

AND 

BENNETT 
CO. 

51-53 

Maiden 

Lane, 

NEW 

YORK, 

N.Y. 


B OOKSEL L  E K      AND     S T A TION E K 


Writing  Tablets 


That  Give  Satisfaction 


THE  BACK  OF  EVERY 
TABLET 


F  you  are  not  absolutely 
I  certain  that  your  writing 
tablets  are  pleasing  all 
your  customers,  it  is  worth  look- 
ing into. 

We  don't  ask  you  to  take  our 
word  about  the  merits  of  the 
"Johnson  Process,"  but  we  do 
ask,  however,  that  you  will  take 

the    time    to   send    for  samples. 

j 
This  is  a  very  important  line  in 

your  day's  business  and  the 
demand  for  stationery  in  tablet 
form  is  growing  very  rapidly. 
Many  imitations  of  "The  John- 
son Patent  Process"  of  manufac- 
ture, prove  success. 


Warwick  Bros.  &  Rutter,  Limited 

SOLE  MANUFACTURERS  IN  CANADA 

Toronto 


BOOKSELLER     AND     STATIONER 


New   Character 
Dolls 

A   new    series,  with 
unbreakable  heads. 

Most    popular    cos- 
tumes. 

25c.     50c.     $1.00 

Something     new. 
Something     different. 

Finest  Assortment  in 
the  Land. 

Dolls,    Toys. 
Fancy    Goods. 
Gift    China. 
Novelties. 


Spring  1912 


A  brand  n  ew  deal 
for  Spring  in  Sporting 
Goods. 

Our  co-operation  with 
the  A.  J.  Reach  Co.  en- 
ables us  to  market  "REACH" 
Baseball    Goods    for   1912 

at  25%  to  3373°/o  less  than 
ever  before. 

Wait  till  you  see  our 
Samples  of  Baseball  Goods 
and     Hammocks. 


The  Fancy   Goods  Co.   of   Canada 

LIMITED 

156  Front  St.  West,  -  -  TORONTO. 


2 


BOOKSELLER  AND  STATIONER 


Stationery  Specialties 


ACCOUNT  BOOKS 

All  Descriptions,  Sizes  and  Qualities. 

LOOSE  LEAF 

LEDGERS  and  MEMO  BOOKS. 


LEATHER  GOODS 

LADIES'  BAGS,  POCKET  BOOKS, 
etc.   Styles,  Quality  and  Value  right! 

WRITING  and  BOOK  PAPERS 

Every  Quality,  Size  and  Make. 

Stationery  and  Office  Supplies 
INK  STANDS 

Our  Own  Make. 

OFFICE  and  POCKET  DIARIES 
Printers'  and  Binders'  Supplies 


BROWN  BROS., 


Limited 


Wholesale  and  Manufacturing  Stationers 


51-53  Wellington  St.  West, 


Toronto 


There's  satisfaction  in  handling  a  line  of  goods  tha 
has  been  tested  and  has  "made  good." 

DAVIDS' 

CELEBRATED  INKS 

will  meet  all  your  requirement.  Keep  a  liberal  stock 
of  OUR  Writing,  Copying,  Marking,  Show  Card  and 
Indelible  Inks.  We  also  make  Mucilage,  Paste, 
Sealing  Wax  and   Letterine. 

MADE  BY 

THADDEUS  DAVIDS  COMPANY 

NEW  YORK 


Established  1825 


Brown 
Bros.  Ltd. 


Canadian 

Agents, 

TORONTO 


CASH  BOXES 


AND 


Stationers'     Tin    Ware 

OF    UNEXCELLED    WORKMANSHIP 

H.  KdriENSTEIN, 

394  HUDSON  STREET 

ESTABLISHED  1893  NEW   YORK 

CATALOGUE   UPON   REQUEST 


BOOKSELLER     AND     STATIONER 


&n  Snbttatton 


/l/|Jv    extend    to    all    our    friends    who    may    he   visiting 
Toronto  during  the  Canadian  National  Exhibition, 
which   will  he  held  from  August  26th    to   September  9th,    a 
cordial  invitation   to   call  and  see  us. 

/Ifc^mT  travellers  will  be  at  home  to  meet  their  customers 
and  give  them  any  attention  possible.  vve  have  the 
largest  and  most  complete  stationery  manufacturing  establish- 
ment in  Canada  and  would  afifireciate  an  inspection  by 
yourselves  and  friends  of  all  the  various  departments  and 
believe  you  would  enjoy  seeing  in  operation  the  most  recent 
labor-saving  machinery,  vve  shall  be  glad,  indeed,  to  be  of  any 
service  to  you  when  visiting  Toronto  at  this  or  any  other  time. 

OT.  3.  #age  Co.,  Htmtteb 

82=04  ££>pabina  SJbenue 
Toronto 

P4PER    MILLS  AT  8T.   CATHARINES 


BOOKSELLER     AND     STATIONER 

THE 


44 


BRANDILE 


** 


EXPANDING    FILES 


MODEL  II. -EXPANDING  BACK 


MODEL    l.-FAST    BACK 


No.  201 

PRICES 

No    211 

NO. 

SIZE 

TO  TAKE  PAPERS 

BACK 

PER  DOZEN 

201 

QUARTO 

11   x  9  INCHES 

4    IN. 

$7.20 

211 

QUARTO 

11   x  9  INCHES 

- 

6.50 

-rf»A6t 


T«A6t 


THE   HALL-MARK  OF  VALUE 

The  "Brandile"  Files  are  made  throughout  of  great  strength,  and  are  primarily  intended  as  a  "long- 
wearing"  File.  They  are  superior  in  many  details  to  other  similar  Files  sold — a  jew  points  of  superiority 
only  can  here  be  enumerated. 


MODEL   I 

The  sides  and  back  are  in  one  pieee;  to  form  the  hack  tho 
thick    board    is   deeply   bended. 

rin-  sides  are  provided  with  metal  corners,  or  if  preferred, 
cloth  cornel's.  Experience  has  proved  non-protected  corners  to 
be  .i  very  weak  spot   in  n   File  intended   for  long  life. 

\  ilust  siiiciil  is  fixed  .mi  the  back,  which  will  readily  bend 
back   "lit   cf  the  way   when    referring   to  contents. 

in  iniili  models  the  expanding  portion  and  index  the  part  most  used  and  consequently  most  vital  is  made  put  of  exception- 
ally   lough   non-soiling  material.    A  scarce  stronger   material  coul  I   possibly   be  used. 

For  appearance,  for  the  quality  of  material,  and  for  the  improvements  introduced,  there  is  no  similar  File  made  superior 
■  i    i  lie   "Brandile." 


MODEL   II 

The  thick  boards  back  and  front  arc  covered  with  strong 
leather  paper  and   cloth   bound  around   edges. 

The  limp  Hap  for  guarding  against  dust  is  of  extra  length. 
covering  the  top  when  File  is  almost  extended  t < ►  its  utmost. 
It    is   of   extra    strung   quality. 

The  strap  and  patent  buckle  is  also  of  extra  length  in  order 
to   nfford   secure   fastening  when   practically   full. 


A   WORD   REGARDING  INDEXES 


The    Index    iii   any    Index    File   is  one  nf  the  mosl      if  not   the 

in. si      vital    part     of    the    File.       It     is    essential     that     the     Index 

li  ..ild    lie    made    of    material    which    will    stand    a    large    amount 

nf    handling    witllOUl     either     tearing     or    Showing    dirty     linger 

m  i  rks. 

For  these    reasons    special    attention    has    been    paid    in    all 

these    Index    Files    In    make    the    Index    nf   a    material    whirl i- 


bodies  all   the  essentials  of  an    ideal    Index.     Tho  material    used 
possesses  extreme    toughness,    and    is    a    non-soiling    color. 

further,  each  leaf  is  a  separate  sheet,  not  jointed  together 
m  pairs  at  the  hail;,  thus  permitting  an  unequal  number  of 
papers   to    he   tiled    in   each    division. 

Each  sheet  is  strengthened  with  linen  where  it  runs  on 
the    rods. 


ORDER  SUPPLY  FROM 


THE  COPP,  CLARK  CO.,  Limited,    TORONTO 


BOOKSELLE  R      A  N  D     S  T  A  T  T  O  N  E  II 


— 


GOODALL'S 


NGLISH 


PLAYING  CARDS 

COLONIALS 

Gold  Edges. 

IMPERIAL  CLUBS 

40  designs,  including  8  with  bicycle  designs. 

1909  LARGE  INDEXES 
LINETTES 

No  misdeals,  easy  shuffling. 

SOCIETY  and  SALON 

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Vol.  XXVII 


TORONTO,  CANADA,  SEPTEMBER,   1911 


No.  8 


Editorial  Comment 

Colled  conscientiously  and  consistently.  This  sums 
up  one  of  the  firsl  duties  of  ;ill  retail  dealers  at  the  pres- 
ent   time. 


With  the  promise  of  a  good  crop  in  the  west,  all 
doubts  -is  to  the  continued  prosperity  of  the  country  have 
been    effectually   dispelled. 

*  *  * 

Catchy  window  cards  cost  but  a  very  little  exertion 
to  prepare  and  frequently  draw  customers  into  your  store 
who  otherwise  would  have  passed  unnoticed. 

*  *         * 

The  aggressive  retail  salesman  never  has  something 
"just  as  good."  Instead,  he  always  lias  something  much 
better  and,   what   is  more,   he  is  able   to  prove  it. 

*  *  -* 

Election  and  reciprocity  issues  have  overshadowed  the 
Parcels  l'ost  issue.  It  is  the  duty  of  the  retail  dealer 
to  see  that  the  obnoxious  legislation  is  not  allowed  to 
slide   through   unawares. 

*  *  * 

Don't,  drop  a  customer  until  you  have  exhausted  all 
your  arts  of  politeness  and  attention  and  his  pocket  book 
as  well — sell  him  the  books  he  asks  for,  and  lots  of  others 
besides — if  you  have  not  even  the  kind  of  book  he  asks 
for,  you  have  others — sell  him  -those. 

The  Toronto  Exhibition  should  attract  a  large  number 
of  nearbv  Ontario  booksellers  and  stationers.  Many  use- 
ful and  valuable  hints  may  be  obtained  by  a  visit.  Be- 
sides, the  (dicaps  rates  should  prove  an  inducement  to 
the   trade   to  make  their  trip   to  Toronto  to  do  their  fall 

buying-. 

•  »  » 

Larger    markets    may    or    may    not    be    good    tor    the 

country  at  large — the  politicians  will  settle  that  point  — 
bid  the  fact  remains  that  a  larger  market  is  a  good 
thin™  for  the  home  dealer.  He  can  always  secure  this 
by  keeping  his  stock  right  up  to  the  minute  and  appeal- 
ing to  his  customers  in  a  progressive,  business-like  wax. 
»  »  » 

Business  is  so  systematized  nowadays  (bat  by  keep- 
ing track  of  each  item  week  by  week  the  exact  slate  of 
the  stock  can  be  ascertained  at  a  moment's  notice.  The 
prcseni  cos!  of  warehouse  space  and  of  warehouse  work 
will  not  admit  of  any  of  the  old-fashioned,  easy-going 
nut  hods  which  obtained  in  former  years.  The  most  suc- 
cessful concerns  are  those  who  keep  their  fingers  on  (h? 
pulse  of  stock. 


Canada's  importation  of  English  books  rose  from 
£100,870  to  £168,626  in  the  period  from  1005  to  1000. 
Germany  took  £103,090  and  France  £62,688.  Botli 
France  and  Japan,  £27,233,  showed  substantial  decreases 
from  previous  figures.  The  United  States  is  Britain's 
best  book  buyer.  Generally  speaking,  Great  Britain's 
oversea  book  sales  increased  nearly  £250,000  between 
1905  and  1909. 


It  is  comparatively  easy  to  sell  goods  with  which  the 
public  is  familiar  and  for  which  there  is  a  regular  de- 
mand every  day,  but  the  selling  of  the  many  new  items 
of  stationery  and  office  equipment  which  the  stationer  is 
constantly  stocking  are  what  cause  him  the  trouble.  An 
article  of  convenient  office  use  ought  not  to  be  a  sticker 
simply  because  it  is  new  to  the  trade,  but  these  new 
things  must  be  introduced  to  your  customers  and  con- 
stantly pushed  or  they  will  still  be  on  your  shelves  at 
next  inventory  time. 

*  *         * 

Mr.  Frank  Wise,  president  of  the  Macmillan  Company 
of  Canada,  is  contributing  an  article  on  "Canadian  Copy- 
right" to  the  University  Magazine  for  October  next,  in 
which  he  gives  a  resume  of  the  history  of  copyright 
insofar  as  it  affects  Great  Britain,  Canada  and  the  United 
States.  He  criticizes  the  "manufacturing  clause"  in  the 
proposed  Canadian  Act,  and  thinks  Canada  will  stunt 
herself  by  copying  the  fatal  mistake  of  the  United  States 
in  an  effort  to  retaliate  on  that  country.  Mr.  Wise  puts 
his  case  in  a  clear  and  logical  manner. 

*  *         * 

Window  dressing  has  become  not  only  an  art,  but  a 
very  important  department  of  every  successful  retail 
business.  This  was  demonstrated  most  clearly  at  the 
fourteenth  annual  convention  of  the  National  Association 
of  Window  Trimmers  of  America,  held  in  Chicago,  from 
July  31  to  Aug.  .'{.  There  was  a  Canadian  delegation 
present,  and  they  carried  away  from  the  convention  the 
impression  that  window  dressing  has,  indeed,  become 
worthy  the  fullest  attention  of  every  merchant  and  clerk, 
no  matter  in  what   line  of  trade  he  may  be  engaged. 

*  *         • 

The  advertising  columns  of  the  trade  press  will  be 
found  as  interesting  to  the  live  merchant  as  are  the  liter- 
ary pages,  because  in  them  will  be  found  information 
bearing  directly  on  articles  wanted  perhaps  immediately 
by  the  reader.  There  is  probably  no  other  class  of  mer- 
chandise that  is  so  continually  changing  as  is  the  sta- 
tionery line.  Xew  and  improved  articles  are  coming  for- 
ward so  frequently  that  the  stationer  who  wants  to  be 
in  the  running  has  to  avail  himself  of  all  possible  means 
of  keeping  himself  posted.  One  of  the  best  means  is  to 
read  the  trade   paper— both  advertising  and   news  matte 


10 


BOOKSELLER  AND  STATIONER 


Britain's  Stationery  Trade  with  Canada. 

J 11  his  latest  report  on  the  trade  of  Canada,  Mr.  Rich- 
ard Grigg,  British  Trade  Commissioner,  gives  some  ad- 
vice to  British  manufacturers  and  -traders  respecting  their 
methods  of  dealing  with  the  Canadian  market. 

"The  Canadian  market,"  hc  says,  "as  a  field  for 
present  and  future  British  trade,  is  governed  by  certain 
conditions  which  give  to  the  economic  life  of  the  Dom- 
inion a  character  of  its  own.  Canada  has  for  a  decade 
past  been  undergoing,  and  seems  destined  to  undergo  for 
a  considerable  period,  a  groat  industrial  and  financial  ex- 
pansion. This  phenomenon  is  not  comparable  to  the  mere 
alternation  of  good  times  and  bad,  of  inflation  and  re- 
striction, the  periodicity  of  which  has  been  for  genera- 
tions past  a  commonplace  of  economic  discussion.  An 
expanded  market  due  to  the  incidental  occurrence  of  'good 
times'  is  often  a  cause  rather  of  apprehension  than  of 
confidence  to  the  manufacturer  and  trader,  as  it  suggests 
rapid  gains  and  the  utilization  of  the  present  without 
counting  upon  the  future." 

"Some  progress  has  been  made  by  British  firms  dur- 
ing the  past  few  years  in  the  paper  market,"  says  Mr. 
Grigg,  "and  a  considerable  amount  of  English  made 
paper  is  imported.  One  notable  cause  of  complaint  here 
is  that  some  British  houses  deal  both  with  the  wholesale 
and  the  retailer  trade  direct.  It  appears  advisable  that 
business  should  be  conducted  either  with  the  wholesaler 
or  the  retailer,  but  not  with  both.  The  dissatisfaction  is 
obviously  caused  chiefly  to  the  Canadian  wholesale 
houses. 

"The  American  standard  is  500  sheets  to  the  ream. 
This  applies  both  to  the  United  States  and  Canada.  Many 
British  firms  make  only  480  sheets  to  the  ream,  and  this 
difference  should  be  adjusted  in  catering  to  the  Canadian 
trade. 

"Fine  tissue  papers  are  imported  from  the  United 
Kingdom,  the  United  States,  Belgium,  Germany  and  Swe- 
den. The  best  and  most  expensive  comes  from  the  United 
Kingdom  only  and  is  known  as  'Bible'  paper.  The 
cheaper  grades  arc  imported  from  the  United  States  and 
then  from  the  other  countries  named  in  the  order  given 
above.  Tissues  are  chiefly  used  for  insurance  manuals 
and  such  works.  Only  a  small  amount  of  the  best  grade 
paper  is  used.  Germany's  trade  has  declined  in  this  line, 
Belgium  having  taken  third  place  with  England  and  the 
United  States  first  and  second  respectively.  Only  one 
firm  in  Canada  is  making  carbon  papers.-  The  imports 
come  chiefly  from  England  and  the  United  States,  the 
latter  country  supplying  the  hulk  of  the  trade. 

•  •         • 

Contests  to  Induce  Trade. 

A  western  retailer  did  some  effective  advertising  by 
offering  to  give  a  present  to  the  first  lady  who  came 
into  his  store  on  a  certain  day  with  the  correct  solu- 
tion of  a  misspelled  word  contest.  The  "word"  was  in 
his   advertisement   and     was     readily      detected     by  the 

majority   of     readers— "Woldn't     you     like  etc."     He 

gave  away  one  article  of  retail  value  of  $2  and  also  a  num- 
ber of  consolation  prizes  of  small  cost,  and  by  so  doing 
he  largely   increased  his  trade  for  that  day. 

The  suggestion  is  a  good  one  to  be  worked  out  in  a 
variety  of  ways,  either  to  offer  one  prize  foii  the  first 
solution  or  a  small  souvenir  to  those  who  bring  in  the 
missing  or  misspelled  word  in  the  dealer's  advertise- 
ment. 

•  •         • 

Much  Work  to  Be  Done  At  Home. 

An  occasional  protest  from  merchants  in  smaller 
towns  and  cities,  denouncing  mail  order  houses  and  their 
methods   of   doing   business,    suggests   that    there    is   cer- 


tainly no  lessening  of  the  grip  that  these  concerns  are 
securing  upon  local  trade,  and  also  that  in  many  quarters 
little  else  is  being  done  to  combat  the  problem,  apart 
from  these   protests. 

Jn  another  part  of  this  paper  is  a  letter  from  a  mer- 
chant in  a  town  of  about  8,000  people.  He  expresses  the 
opinion  that  any  outside  concern  catering  for  local  retail 
trade  should  be  assessed  by  the  municipalities  in  which 
they  do  business.  This  seems  to  be  a  fair  proposition,  al- 
though it  does  not  close  the  gate.  It  does,  however,  re- 
move one  cause  for  protest. 

Organization  and  co-operation  will,  as  the  merchant 
points  out,  do  a  great  deal,  and  in  many  cases  this  begins 
at  home.  How  many  merchants  have  a  staff  organiza- 
tion by  which  they  can  be  positive  that  when  occasion 
requires,  members  of  their  staffs  will  emphasize  the  jus- 
tice of  their  employers'  first  claim  upon  local  trade? 

How  many  employes'  organizations  are  there  which 
go  a  little  further  than  the  promotion  of  their  own  in- 
terests, and  demonstrate  their  loyalty  to  their  respec- 
tive houses,  by  doing  a  certain  amount  of  educative  work 
when  occasion  suggests  that  it  would  do  much  good. 

One  merchant  tells  how  one  of  his  staff,  on  going  to 
his  boarding  house  one  night,  found  that  the  people 
there  had  just  received  a  consignment  of  goods  amount- 
ing to  over  $30,  by  mail,  mostly  made  up  of  purchases 
on  which  money  could  have  been  saved  had  they  been 
bought  at  home.  Just  what  the  young  man  said  or  did 
in  this  case  is  not  known,  but  here  was  certainly  an 
opportunity  for  missionary  work.  For  such  occasions 
as  this  the  salesman  should  have  mail  order  prices  at 
his   tongue's  end. 

Of  course,  for  the  merchant  to  insist  upon  an  intrusive 
kind  of  co-operation,  outside  of  business  hours,  on  the 
part  of  his  force  would  be  as  distasteful  to  the  latter  as 
to  the  people  they  came  in  contact  with,  but  the  fact 
remains  that  opportunities  occur  unlooked  for  when  a 
word  or  two  from  a  member  of  the  staff  of  a  local  store 
will  help  some. 

How  well  this  spirit  is  appreciated  by  one  of  the 
largest  mail  order  houses  in  this  country  is  evident  by 
their  enthusiastic  support  of  athletic  and  other  organiza- 
tions in  connection  with  the  store.  This  is  done  in  such 
a  way  as  to  arouse  the  interest  of  the  most  insignificant 
member  of  the  staff,  and  the  result  of  the  first  two  years 
has  been  the  growth  of  a  most  loyal  organization. 

The  letter  referred  to  suggests  conferences  between 
merchants  and  other  business  men  and  members  of  Par- 
liament. This  is  a  good  idea.  There  is  not  enough  of 
that  sort  of  thing.  Too  often  is  it  the  case  that  repre- 
sentatives of  the  people  go  to  Parliament  with  only  a 
hazy  idea  of  their  district's  requirements.  They  should 
be  conversant  with  mercantile  conditions  in  the  places 
they  represent,  and  if  conferences  are  to  be  held  let  the 
members  of  municipal  councils  be  there,  too.  Have  the 
different  problems  threshed  out,  so  that  if  any  one  of 
them  becomes  an  issue,  representatives  will  know  what 
to  do  about  it. 

Merchants  who  have  succeeded  through  special  efforts 
in  holding  their  own  against  mail  order  competition  have 
also  found  that  it  pays  to  take  customers  into  their  con- 
fidence, with  the  object  of  learning  the  defects  in  local 
merchandising.  They  have  thus  been  able  to  bring  about 
a  readjustment  which  has  helped  them  against  strong 
odds. 

Yes,  it  seems  only  reasonable  that  mail  order  houses 
should  pay  taxes  in  municipalities  where  they  do  busi- 
ness, but  this  start  must  be  supplemented  by  vigorous 
local  organization  and  concerted  .action. 


Suggestions  for  Making  Window  Displays  Sell    Stationery  Articles 

Series  of  Artistic  Trims  a  Good  Form  of  Advertising  —  Window  Displays  Show  Character  of 
Store— Plans  of  Stationers  Found  to  Work  Well— Show  Cards  Helpful— Novelty  Windows  Suc- 
cessful in  Attracting  and  Making  Sales.  i 

By  Frank  McMullen. 


With  prospects  for  an  exceptionally  brisk  fall,  and 
trade  never  brighter,  the  bookseller  and  stationer  should, 
in  company  with  other  dealers,  put  forth  extra  efforts  to 
increase  his  sales.  Newspaper  advertising  is  among  tin 
best  ways  of  doing  this,  but,  unfortunately,  many  sta- 
tioners have  not  as  yet  become  alive  to  its  possibilities 
and  therefore  must  depend  almost  entirely  upon  their 
windows. 

A  series  of  artistic  window  displays  is  considered  by 
many  to  be  the  best  form  of  advertising.  From  the  win- 
dow display  the  passerby  judges  the  character  of  the 
store  and  forms  his  own  opinion  of  the  quality  of  the 
goods  likely  to  be  sold  therein.  Therefore,  the  success- 
ful window  dresser  never  fails  to  make  his  display  repre- 


The  next  important  point  is  that  of  frequent  changes. 
The  windows  should  be  redressed  once* a  week  at  least. 
By  doing  this  a  greater  variety  of  goods  can  be  shown 
and  people  will  enquire  about  articles  they  never  would 
have  thought  of  had  they  not  seen  them.  There  are  many 
novelties  and  nick-nacks  in  the  stationery  trade  that  can 
be  handled  with  neat  profit,  yet  many  merchants  stifle 
the  demand  for  these  by  putting  them  in  some  out-of- 
the-way  corner  of  the  store.  Introduce  them  to  the  pub- 
lic now  and  then  through  the  medium  of  your  windows — 
that   is  what  the  windows  are  for. 

The  windows  also  offer  a  splendid  opportunity  to  in- 
troduce unfamiliar  articles — those  not  advertised  by  the 
manufacturer.     No   doubt    you   carry  a   number  of  such, 


SUGGESTIVE  WINDOW  DISPLAY  AT  WARWICK  BROS.  &  RUTTER.  TORONTO.    OF    "WISTARIA"    NOTE   PAPER. 
The  effective  idea  is  carried  out  by  use  of  tissue  wistaria  flowers  and  Japanese  lattices  in  colors   of    purple,    green   and   white. 


sentative  of  the  stock  carried.  This  requires  considerable 
attention  and  perhaps  a  small  expenditure;  but  in  the 
end  it  is  time  and  money  well  spent. 

First  resolve  to  make  your  windows  more  than  ordin- 
arily attractive.  Plan  a  display  that  will  do  justice  to 
you  and  convince  the  passerby  that  you  have  the  goods 
and  want  him  to  know  it. 

A  successful  retailer  recently  stated  that  he  found 
it  the  best  plan  to  put  the  windows  under  the  care  of  one 
of  his  clerks.  The  latter  soon  becomes  proficient  in  the 
art,  while  he  is  enabled  to  devote  more  time  to  other  im- 
port-nit features  in  the  store. 


so  if  you  wish  to  direct  special  attention  to  any  one  of 
I  hem,  put  it  in  the  window  and  attach  an  attractive  price 
ticket  to  it.  If  necessary,  place  a  show  card  near  it, 
giving   a    slight    description. 

This  leads  on  to  the  question  of  show  cards  in  .the 
window.  There  should  be  no  need  to  dwell  on  their  value 
and  importance.  I  am  a  firm  believer  in  the  practice  of 
putting  price  tickets  on  the  majority  of  the  goods  in  the 
window.  A  price  ticket  or  a  show  card,  with  a  brief  de- 
scription, pointing  out  the  superiority  of  an  article,  will 
often  make  a  sale  where  a  clerk  has  failed.  If  the  price 
is  not  stated  it  is  not  just  to  the  man  who  takes  the 


12 


BOOKSELL  E  R     A  N  I)     S  T  A  T  I  0  N  E  K 


time  and  Lnteresl  I"  Btop  and  Lnspeci  your  wares.  IT  your 
prices  suil  the  pockel  of  the  passerby  he  will  likely  go 
in  and  inspecl  the  goods,  bul  where  the  price  is  nel  stated 
lie  may  postpone  his  enquiries,  and  the  sale  lakes  place 
somewhere   else.. 

Some  retailers  adopt  novelty  windows  as  a  means  ot 
attracting  attention  to  their  goods,  and  they  have  met 
with  singular  success.  In  fact,  a  certain  prominent  east- 
ern stationer  makes  a  specialty  of  these  attractions  and 
has  educated  the  public  to  look  to  his  windows  for  soine- 
thing  new.  Not  long'  ago  he  wished  to  call  attention  to  a 
special  sale  of  kodaks,  lllms  and  supplies,  and  he  rigged 
up  an  amusing  contrivance  that  attracted  considerable 
attention  from  the  passersby.  He  had  a  miniature  man 
with  a  camera  vainly  striving  to  take  a  snapshot  of  a 
rabbit,  which  was  sealed  close  to  a  hole.  The  latter 
would  scurry  back  into  the  hole  every  time  the  man  had 
his  camera  adjusted  ready  to  snap.  This  contrivance  was 
remarkably  successful  in  stimulating  the  sale  of  kodaks. 

Not  long  after,  this  same  dealer  conducted  a  guessing 
contest  from  his  windows  that  greatly  augmented  his 
sales  for  the  time  being.  In  the  window  he  placed  a 
revolving  barrel,  on  which  were  scattered  upwards  of 
200  picture  post  cards.  Each  purchaser  was  entitled  to 
one  guess  as  to  the  exact  number  of  cards.  The  contest 
was  conducted  for  over  a  fortnight,  and  as  several  at- 
tractive prizes  were  given,  it  is  needless  to  say  that  hun- 
dreds took  advantage  of  it.  The  winners  were  announced 
in  the  window  at  the  close  of  the  contest. 

And,  lastly,  see  that  your  windows  are  sufficiently 
lighted.  A  well-lighted  display  will  always  attract  at- 
tention, while  a  poorly-lighted  one  will  invariably  be 
overlooked.  This  is  especially  true  in  the  evenings.  At 
night  more  people  invade  the  streets,  and,  as  a  rule,  have 
more  time  to  look  around.  The  merchant  should,  there- 
fore, see  to  it  that  his  windows  are  sufficiently  illuminated, 
and  if  they  are  not  he  should  not  stop  at  a  little  expense 
to  set  them  right. 


Mail  Order  Houses  and  Taxes 

Merchant  Expresses  Views  on  Serious  Problem  — 
Retail  Interests  Not  Fairlv  Treated — Catalogue  Houses 
Should  Pay  Municipal  Taxes. 

A  merchant  in  a  town  of  8,000,  writes  to  us  the  fol- 
lowing vigorous  letter  on  the  mail  order  problem,  In  it 
he  emphasizes  the  importance  .of  organization  and  a 
more  sympathetic  co-operation  between  the  different  sec- 
tions of  the  trade: 

"The  mail  order  is  a  problem  which  all  retail  mer- 
chants must  handle  at  once,  otherwise  business  will  con- 
tinue to  pass  their  doors  in  increasing  volume  and  towns, 
cities  and  villages  all  over  the  Dominion  will  be  greatly 
impoverished. 

"There  is  not  a  live  merchant  in  Canada  to-day  who 
has  not  felt  seriously  the  results  of  the  mail  order  upon 
his  business.  It  is  to  my  mind  one  of  the  greatest  ques- 
tions confronting  every  community  and  business  interest 
outside  of  those  cities  in  which  these  houses  have  their 
establishment. 

"While  these  octopuses  are  growing  stronger  every 
day,  'he  smaller  towns  and  cities  cannot  get  ahead,  for 
the  tighter  their  hold,  the  more  backward  will  the  out- 
side municipalities  become. 

"The  reason  for  this  is  that  these  mammoth  concerns 
are  continually  drawing  upon  our  trade  sources  and  giv- 


ing us  nothing  in  return.  Is  this  fair?  I  know  that 
any  right-thinking  mind  would  answer,  no.  Why  should 
any  individual  company  or  mail  order  house  come  into 
a  municipality  and  take  away  thousands  of  dollars'  worth 
of  business  and  in  return  give  nothing? 

"It  almost  seems  to  be  illegitimate  business  or  rob- 
bing the  country  right  and  left,  all  for  the  benefit  of 
a  few. 

"What  can  be  clone  to  stop  it?  is  the  question  thai 
is  always  asked.  I  answer  that  there  is  a  way  and  thai 
is,  that  influence  must  be  brought  to  bear  upon  our  Gov- 
ernment to  give  us  legislation  empowering  each  and  every 
municipality  in  the  Dominion  of  Canada  to  place  a  gen- 
eral tax,  equal  to  that  being  paid  by  the  average  mer- 
chant in  said  municipality,  upon  all  outside  concerns, 
whether  mail  order,  catalogue,  order-taker  or  pedlar,  or 
anyone  soliciting  business  of  the  consumer. 

' '  Some  say,  why  not  ask  legislation  to  prohibit  these 
mail  order  houses  doing  business?  This  would  be  im- 
possible, as  merchants  must  not  forget  that  it  is  the 
voter  who  is  at  the  back  of  legislation,  and  at  the  pres- 
ent time  it  would  be  impossible  to  get  it  through,  as  the 
members  of  Parliament  fear  the  voter  who  elected  him, 
so  that  he  must  be  careful  as  to  what  he  does.  No  good 
can  come  through  the  application  of  force  or  compulsion 
to   personal   liberty. 

"What  we  should  get  in  the  meantime  is  a  start, 
and  in  order  to  get  a  start  we  must  not  ask  too  much. 
I  believe  we  are  asking  nothing  but  what  any  right- 
thinking  voter  would  grant  us.  Now,  in  order  to  get 
this  started,  it  will  require  the  combined  forces  of  the 
retail  merchants  and  business  men  all  over  the  Domin- 
ion, in  every  town  and  city,'  to  strike  right  out  all  at 
once  and  the  rest  is  easy. 

"How7  shall  we  make  a  start?  I  would  suggest  that 
all  the  retail  and  business  interests  of  each  and  every 
municipality  get  together  and  invite  the  members  of  Par- 
liament to  their  respective  districts,  to  meet  on  some 
special  day  or  evening.  Get  up  a  banquet  or  something 
of  that  kind,  then  lay  before  them  what  we  want  done. 
If  it  is  laid  before  them  in  a  proper  manner,  they  dare 
not  refuse   the   request. 

"It  is  an  easy  matter  to  figure  it  out.  Take  my  own 
town,  for  instance.  Our  average  store  tax  here  is  about 
$100.  Now,  say  that  we  collected  taxes  from  only  three 
houses  of  this  kind,  that  would  mean  $300  more  cash  in 
our  treasury,  lowering  as  it  naturally  would,  the  taxes 
of  the  town.  This  would  have  the  right  appeal,  as  it 
would    be   touching  the   voter's   pocket. 

"There  is  a  great  opening  for  organization  among 
the  retail  merchants.  This  should  be  done  in  every  muni- 
cipality in  the  Dominion,  and  a  much  closer  relationship 
should   exist  between  merchants  and  other  business  men. 

"There  is  something  else  that  the  retail  merchants 
should  do,  and  that  is  to  go  to  the  manufacturers  and 
wholesalers  and  ask  for  their  co-operation,  as  the  pres- 
ent mail  order  systems  do  and  surely  will  handicap  their 
business  as  time  goes  on.  Have  not  these  houses  already 
demonstrated  that  they  are  going  to  build  their  own  fac- 
tories, which,  in  time,  will  produce  everything  they  re- 
quire for  the  country's  demand. 

"I  am  afraid  that  a  great  many  wholesalers  ami 
manufacturers  have  been  responsible  to  some  extent  for 
the  successful  building  up  of  these  mail  order  houses,  by 
giving  them  much  closer  prices  than  to  their  small  cus- 
tomers in   the  surrounding  towns. 

"Some  wholesale  men  have  told  me  that  after  a  sea- 
si  n 's  selling  is  over  by  their  travelers  and  the  goods  dis- 
continued on  page  14.) 


An  Advertising  Campaign  for  the  Retail  Bookseller  and  Stationer 

Persistent  Newspaper  Publicity  Counts  for  Success — Daily  or  Weekly  Ads.  as  Little  Business- 
Getters — How  Others  do  it — Honesty  in  Advertising — Frequent  Change  of  Copy  Important — 
Saying  the  Right  Thing. 

By  William  Franc-is. 


Nowadays  it  is  conceded  by  all  that  success  in  main- 
taining a  profitable  business  depends  to  a  large  extent 
upon  I  lie  effective  advertising  done;  and  one  of  the  surest 
ways  to  promote  and  stimulate  a  healthy  trade  all  the 
year    round    is    persistent    newspaper    advertising.      At- 


New  Fiction 

Members   of   the   Family      Owen      Wls- 

ter     »1.25 

The  Long  Roll.      Mary  Johnston       11.50 
The    Prodigal      Judge.     Vaughan      Kes- 

'"    Sl.US 

Molly.  Make  Believe.  Eleanor  H.  Ab- 
bot       »i.oo 

The     Story   Girl.          L.   M.     Montgom- 
ery   *i.so 

Trevor  Lordship.  Mrs.  Hubert  Bar- 
clay            $l.2S 

Gtlead   Balam.     Bernard   Capes   .      fi.25 

The  Legacy.     Mary  Watts  .  .  »1.23 

Panthers  Cn'h.  Agnes  and  Egerton 
Castle    «I.2S 

Adventure.     Jaelc  London si. 50 

Eve's  Second  Husband".  Corra  Har- 
ris . . J1.25 

The  Grain  of  Dust.  David  Graham 
Phillips   ; ',  .  .    (ti.23 

What's  His  Name.  Geo.  Barr  '  McCut- 
cheon    »i.25 

The  Gift  Wife.  Rupert  Hughes..  »1.50 
For    the    new    and    up-to-date    go    to 

the 

G.  O.  5.  Bookstores 

Thomson  Stationery  Co.,  Ltd. 
$25  Hastings  street 

Gaskell-Odlnm    Stationers   Ltd. 
879-681   Granville  Street 

No.   1. 


Just  Out 

New    Novel    by    the    Author    of    "Th« 
Virginian." 

"Members  of  the  Family" 
Owen  Wister  ....   $1.25 

Readers  of  "The  Virginian"  will 
welcome  the  reappearance  of  Sclpio  Le 
Moyne  and  "The  Virglnia-n"  In  thin 
new  novel.  The  first  since  1901. 
There  are  eight  episodes  in  the  life 
of  the  picturesque  Scipio— episodea, 
some  of  which  reconstitute  a  passing 
phase  of  life  in  the  Great  West.  Her* 
you  get  the  famous  cowboy  characters 
which  made  this  famous  author. 

'For    the    news    up-to-date    go    to    th« 

G.  O.  5.  Bookstores 

Thomson  Stationery  Co.,  Ltd. 
325  Hastings  Street 

Gaskell-Orllum    Stationers  Ltd. 
6.9-681   Granville  Street 


No.    2. 


tractive  store  arrangement,  an  occasional  distribution  of 
circulars,  and  intelligent  personal  effort,  usually  constitute 
the  extent  of  the  average  storekeeper's  campaign  for 
business,  but  these  excellent  methods  have  one  serious 
drawback — they  reach  only  a  small  percentage  of  the  buy- 
ing public. 

The  intense  competition  which  compels  the  city  mer- 
chant to  set  aside  a  generous  appropriation  for  adver- 
tising is  almost  entirely  eliminated  in  the  smaller  places, 
and  because  of  the  cheapness  of  country  newspaper  space 
the  country  merchant  has  a  ready  and  effective 
weapon  to  increase  his  sales.  If  it  pays  the  city  mer- 
chant to  advertise,  then  it  most  certainly  follows  that  it 
will   pay  the  country  merchant. 

Tn  the  past  few  years  advertising  has  made  rapid 
strides,  and  here  in  Canada  we  have  not  overlooked  the 
possibilities  of  this  wonderful  "evaHgel  of  business." 

Herewith  are  reproduced  a  couple  of  splendid  exam- 
ples of  persistent  newspaper  advertising  as  successfully 
used  by  three  prominent  western  Canadian  booksellers 
and  stationers.  Day  after  day  these  little  business-get- 
ters appear  in  the  Vancouver  daily  papers,  always  in  the 
same  place  and  on  the  same  page.  They  are  "newsy," 
brimful  of  information,  and  never  fail  to  secure  the  con- 
scious mind  of  the  reader. 

Numbers  1  and  2,  those  of  the  G.  0.  S.  Bookstores, 
represent  two  types  of  ads.,  well  written  and  to  the  point. 
[n  the  first,  styled  "New  Fiction,"  a  list  of  the  newest 
books  is  given,  together  with  the  names  of  the  authors 
and  the  price.  In  this  way  the  booklovers  in  Vancouver 
and  vicinity  are  always  kept  in  touch  with  the  newest 
and  up-to-date  literature — surely  a  help  that  can  be 
readily  appreciated.    Tn  number  2  the  ad.-writer  has  made 


a  good  effort  to  create  a  demand  for  the  book,  "Members 
of  the  Family."  The  ad.  needs  no  comment — it  speaks 
for  itself.  Here  is  a  style  of  advertising  that  can  be 
turned  to  account   by  any  wideawake  bookseller. 

The  Granville  Stationery  Co.  have  two  effective  ads. 
It  will  be  observed  that  in  No.  4  there  is  a  tendency  to 
enlarge,  and  the  result  is  that  the  general  appearance  of 
the  ad.  is  striking. 

(r.  S.  Forsyth  &  Co.  also  realize  the  benefits  of  per- 
sistent newspaper  advertising,  and  numbers  5  and  (i  are 
samples  of  how  they  do  it.  Their  ads.  are  neatly  ar- 
ranged and  no  doubt   paid  for  their  cost. 

In  writing  your  advertisements,  care  should  be  taken 
not  to  misrepresent  your  goods.  It  pays  to  be  honest. 
The  buyer  will  resent  being  cheated.  You  are  not  run- 
ning a  circus  side-show.  You  don't  make  a  few  sales  and 
move  on. 

The  story  is  told  of  a  bookseller  who  filled  his  win- 
dow with  show  cards  announcing  all  books  at  half-price. 
Along  came  a  booklover,  who  saw  in  the  display  a  set  of 
books  he  had  long  desired,  but  hitherto  the  price  had 
been  prohibitive.  Here,  thought  he,  was  an  opportunity 
to  bay  the  set.  Imagine  his  chagrin  when  a  clerk  sar- 
castically inquired  of  him  if  he  thought  he  could  buy 
that  particular  set  at  reduced  prices.  Well,  the  story 
goes  on  to  say  that  the  booklover  was  a  bashful  fellow 
and  that  before  he  left  the  store  the  clerk  had  bullied 
him  into  buying  the  set  at  a  price  that   he  could  ill  af- 


Stocktaking 
Sale  Still 
Going  On 

Great  bargains  in  all 
departments.  Just  re' 
ceived  another  shipment 
of  handbags  which  we  are 
clearing  out.  Note  the 
prices. 

Handbags  worth  to  $1  00  for  50c 
Handbags  worth  to  $2  00  for  SI. Op 
Handbags  north  to  >5  00  for  $2.00 
Handbags  worth  "to  J7.60  for  $5.00 
SlWographic   pens   tl  00    for    .      50c 

-  Come     in    and  see   for 

yourself. 

Granville 

Stationery  Co. 

540  Granville  St. 
Bailey's  Old  Stand 


A  few  days  only 
and  our  long  sale 
will  be  over. 

Bargains  In  all  departments.  Just 
look  at  these  prlcee: 


Ladues' 
for 


nan-dbage       UP       to 


$5  00 
f2.50 


Ladies'      handbags      up      to      $2.50 
for   „ $1.00 

Large      writing      pads,    regular   25e 
-    for    15c 

Small   writing  pads,   regular   15c,   2 
for    .  .  , 15c 

Envelopes,  regular  10c.  for  pkg.  5c 
Lead    pencils,   reg.   5c.  doz.   for   25c 

Suggestions  for  the  holiday: 
Paper  napkins,  picnic  plates,  came- 
ras and  films:  new  shipment  of 
rubber  balls  Juet  received:  tennis 
balls;  pails  and  ©hovels  for  the 
youngsters. 

Granville 

Stationery  Co. 

540  Granville  St. 
Bailey's  Old  Stand 


No.3. 


No.   4. 


ford.  That  young  man  still  buys  books,  but,  needless 
to  say,  at  a  different  store.  He  goes  where  there  are  no 
unpleasant  memories  of  -deceptive  signs  and  superior 
clerks.     So  much  for  honesty. 


14 


BOOKSELLER     AND     STATION EB 


Another  importanl   feature  to  be  remembered  is  that 

the  copy  should  be  changed  frequently.  Wliat  would  you 
think  of  the  stationer  who  would  advertise  paper  nap- 
kins, picnic  plates,  pails  and  shovels  for  youngsters,  etc., 
in  the  middle  of  winter?  This  may  possibly  raise  a 
smile,  but  (he  writer  knows  a  merchant  who  was  adver- 
tising Christmas  goods  in  the  middle  of  March.  He 
hadn't  changed  his  copy  for  four  months.  Another 
was  advertising  spring  goods  and  making'  soothing  refer- 


Health  and 
Strength 
Booklets 

Care  of  the  Skin;  How  to  Put  on 
Flesh;  How  to  Get  a  Good  Chest;  B*ll 
Punching;  Leg  Development;  Care  of 
the  Teeth;  Round  Shoulders;  Foot 
Ailments;  How  to  Reduce  Weight; 
Hollow  Necks;  Care  of  the  Hair; 
Indian"  Club-  Exercises;  Dumb  Bell 
Exercises,   etc.     Price   25c  each. 

G.  5.  Forsyth 
&  Company 

Corner  e>£  Homer     and 
Hastings  Street 


20%  Discount 


On  All 


Art  Pictures 


For  a  Few  Days  Only 

5ee  Our  Window 

G.  5.  Forsyth 
&  Company 

Comer  of  Homer     and 
Hastings  Street 

No.   5.  No.   6. 

ence's  to  "Spring,  gentle  spring"  during  the  memorable 
hot  spell  in  July.  There  is  ho  excuse  for  such  neglect. 
No  wonder  some  merchants  anxiously  inquire,  "Does  ad- 
vertising pay?"  Yes,  advertising  pays— that  is,  intelli- 
gent and  persistent  advertising,  backed  up  by  goods  that 
are  worth  while. 

Now  for  the  reading  matter  in  your  ad.  A  conglom- 
erate aggregation  of  smooth-sounding  words  does  not 
make  a  good  advertisement.  The  words  must  be  forcible, 
contain  only  facts,  and  be  couched  in  positive  language 
readily  understood.  Advertising  is  a  science;  the  more 
you  study  it  the  more  there  is  to  know.  Study  Forsyth 
&  Co. 's  ad.  Notice  how  terse  and  forcible  it  is.  Lastly, 
don't  crowd  your  words,  don't  say  too  much,  you  will 
spoil  the  appearance.  Don't  say  too  little  in  a  large 
space;  that  is  waste.  There  is  the  "golden  mean." 
Strive  for  it. 


MAIL  ORDER  HOUSES  AND  TAXES 

(Continued  from  page  12.) 

tributed,  they  often  have  left  quantities  of  goods,  which 
they  sell  to  the  mail  order  houses  at  less  than  cost,  stat- 
ing, as  their  reason,  that  they  buy  the  whole  lot  and  get 
spot    cash    and    clean    up   the   lot. 

"Now,  to  my  mind,  this  is  not  fair  to  the  retailer, 
out  of  whom  they  made  their  money.  The  wholesale 
bouses  to-day  are  making  a  big  mistake  when  they  sell 
to  these  mail  order  houses  anything  at  all,  for  is  it  not 
these  purchases  they  make  that  helps  them  fill  their  mail 
orders  satisfactorily  I 

"Merchants  should  appreciate  the  stand  taken  by 
certain  firms  in  not  selling  these  large  mail  order  houses. 
They  stand  out  for  their  customers'  rights,  and  it  is  a 
great  source  of  satisfaction  to  the  retailer  in  the  smaller 
stores  to  say  to  their  customers  that  these  are  high-class 
goods  and  cannot  be  purchased  by  mail  order  at  any 
price. 

"IT  all  other  manufacturers  would  take  the-  same 
stand  and  assist  the  dealers  in  the  small  cities,  towns 
and  villages  in  the  same  way,  it  would  only  be  a  short 
time   until    the   growth   of   these   larue   mail  order   houses 


would  cease  and  a  much  healthier  outlook  for  the  retailer 
would   at   once   be  assured. 

"If  they  are  allowed  to  go  on  without  opposition 
they  will  have  all  the  manufacturing  establishments  of 
their  own,  and  the  manufacturer  who  is  supplying  them 
to-day  will,  in  a  very  short  space  of  time,  be  told  by 
them  that  they  have  a  factory  of  their  own  now  and  do 
not  require  any  more  of  his  goods.  What  will  this  manu- 
facturer do  then?  Naturally,  he  will  look  around  for 
the  ones  who  have  no  factories  and  try  to  find  an  output 
there — but  he  will  find  it  is  too  late,  and  he  has  no  one 
to  blame  but  himself. 

"Then,  again,  if  the  wholesale  houses  refused  to  sell 
rush  orders  to  them,  they  would  not  be  in  such  a  good 
position  to  fill  their  mail  orders.  If  mail  order  houses 
could  not  fill  some  of  their  orders  as  they  are  able  to  do 
now,  the  dissatisfaction  that  resulted  would  hinder  in- 
stead of  assisting  them  to  build  their  business." 


QUIET  SUMMER  TRADING  IN  THE  PAST 

Montreal,   August  21. 

Business  has  been  rather  dull  with  the  stationers  dur- 
ing the  past  month.  The  principal  reason  is  that  so  many, 
are  away  in  the  country  and  in  the  rush  in  and  out  each 
day  they  get  little  time  to  call  upon  their  regular  deal- 
ers, but  depend  for  literature  on  the  news  stands  at  the 
street  corners  or  at  the  trains. 

The  tourist  business  has  been  fairly  good  this  season, 
about  equal  to  last  year.  There  has  been  a  pretty  heavy 
run  on  picture  postcards,  the  principal  sellers  being  those 
with  views  of  Montreal  ;  and  souvenir  goods  generally 
have  been  moving  very  well. 

Magazine  sales  have  been  a  little  heavier,  owing  to 
the  demand  for  light  summer  reading.  In  books,  there 
has  not  been  a  very  strong  demand,  but  one  of  the  best 
selling  lines  has  been  "Nonsense  Novels." 


Gossip  of  the  Trade. 

G.  W.  Baker  has  sold  his  stationery  store  at  Prince 
Albert,  Alta.,  to  James  M.  Merritt. 

Tyrrell's  book  shop,  Toronto,  will  open  a  branch  book 
store  on  September  1,  on  Yonge  Street  north,  a  few 
doors  below  Bloor  Street. 

Kobt.  Tape  &  Co.,  bookseller  and  stationer,  Ridgetown, 
Out.,  have  sold  out  to  J.  G.  Little,  formerly  principal  of 
the  collegiate  institute  there. 

Albert  Edward  Pearson,  bookseller,  Calgary,  was 
married  to  Miss  Mabel  Jane  Foster  on  August  2.  Mr. 
and  Mrs.  Pearson  will  make  Calgary  their  home. 

VY.  M.  Van  Valkenburg,  Ltd.,  stationers  and  druggists, 
Regina,  advertise  that  they  are  giving  up  business  on 
September  1st,  and  are  offering  their  stock  and  fixtures 
for  sale. 

C.  E.  Jones  &  Co.  will  shortly  open  a  fancy  goods 
business  in  the  store  adjoining  their  candy  and  ice  cream 
store  at  Udora,  Out.,  and  will  include  in  it  a  stock  of 
toys  and  stationery. 

E.  T.  Sawtell  has  rented  the  front  part  of  the  build- 
ing on  Dundas  street,  Waterdown,  Ont.,  and  is  making 
arrangements  to  open  up  a  variety  store.  He  intends 
keeping  a  stock  of  wall  paper,  stationery,  books  and 
magazines. 

Three  boys  broke  into  Sweet's  book  store  at  Portage 
la  Prairie  some  few  nights  ago  and  stole  a  large  quan- 
tity of  fireworks  which  they  took  to  the  outskirts  of  the 
town  and  immediately  began-  to  celebrate  until  taken  in 
cl large  by  the  police. 


Lesson  2--Short  Cut  Course  in  Card  writing 

Instruction   in    Letter    Formation    and   Shading  —  How   to    Hold    the    Brush 

in  Order  to    Get  Best   Results   in   Gradual  Development  —  Constant  Practice 

Essential   to   Success  —  Watch   the    Arrow 

(By   J.   C.    Edwards.      Copyright  applied    for.) 


THE  previous  lesson  (No.  1)  dealt  with  "Single 
Brush  Stroke  Block  Capitals."  The  capitals 
or  upper  cases,  as  printers  know  them,  are 
used  either  as  a  whole  word  or  line  of  words 
or  as  the  beginning  of  a  word  or  series  of  words. 
In  show  card  writing  the  custom  is  to  begin 
every  line  with  a  capital  and  in  many  cases  every 
word.  However,  the  privileges  that  a  show  card 
writer  enjoys  are  greater  than  that  of  a  printer  so 
long  as  he  uses  good  judgment. 

The  capital  letter  is  not  as  speedy  a  letter  as  the 
lower  case  or  small  letters,  and  is,  therefore,  used 
mainly    for   emphasizing    or   strengthening   certain 


Showing  position  of  brush  in  hand  while  drawing  straight    lines. 

portions  of  the  card,  while  the  rest  of  the  lettering- 
may  be  done  in  either  lower  case  or  capitals  and 
lower  case. 

One  illustration  on  this  page  shows  the  proper 
position  for  holding  the  brush  while  lettering,  an- 
other cut  shows  the  mode  of  lining  a  card  and  the  in- 
set in  the  upper  left  hand  corner  of  the  large  plate 
shows  the  outfit  necessary  for  the  beginner,  also  an- 
other position  of  the  brush  while  lettering. 

Shading  the  Letter. 

It  will  be  noticed  in  the  plate  on  the  opposite 
page  that  each  completed  miniature  letter  has  been 
shaded  on  the  left  side  and  bottom.  This  is  the 
simplest  form  and  quickest  accomplished  shade  in 
general  use  in  card  writing.  The  main  point  to 
observe  is  that  the  shading  on  each  letter  is  at  the 
same  angle.  Say  that  the  light  falls  on  the  letter  at 
about  45  degrees  it  will  cast  a  shadow  about  as 
shown  in  the  accompanying  card  and  plate.  Shade 
with  a  mixture  of  zinc  white  and  lamp  black  if  a 
grey  is  desired.  Do  not  get  the  shade  too  dark 
and  always  leave  a  narrow  space  between  the  shade 
and  letter  in  relief  shading.     This  shade  is  particu- 


lary  advisable  as  the  wet  shading  ink  is  liable  to 
cause  the  block  letter  to  run  and  smear  the  lighter 
shade. 

Spacing  Rules. 

A  great  deal  of  practice  is  required  to  properly 
space  a  card,  but  if  a  person  follows  the  simple  rule 
that  an  even  amount  of  space  should  be  left  around 
the' lettering,  there  will  be  little  or  no  trouble. 

For  instance,  the  space  between  the  line  and  the 
letter  "P"  should  be  the  same  as  that  between  the 
little  "e"  and  the  line  in  the  word  "practice." 

The  same  rule  applies  in  the  other  lines  and  also 
at  the  top  and  bottom  of  the  lettering.  Of  course, 
where  a  light  shading  on  the  letter  is  used,  there 
need  be  little  notice  taken  of  the  spacing  of  the 
shade,  as  the  letter  stands  out  prominently  and  the 
shade  is  merely  a  relief  on  the  supposed  shadow  of 
the  letter  itself,  as  will  be  noticed  in  the  various 
shaded  words  in  this  lesson. 

No  Stroke  is  too  Easy  to  Practise  Often — 
Watch  the  Arrows. 

The  letter  "a"  consists  of  three  strokes  as  indi- 
cated by  the  arrows  and  numbers  in  the  plate.  Turn 
the  brush  slightly  in  the  hand  in  the  .first  stroke  at 
each  curve;  the  other  two  strokes  are  simply  done 
with  a  single  movement,  being  careful  to  over-lap 
them  at  the  curve.  The  letter  "b"  shows  the 
straight  line  ending  with  the  curve  at  the  bottom  to 
the  ieft  and  the  reverse  curve  indicated  by  arrows 
2  and  3. 

"c"  introduces  another  set  of  strokes  which  will 
appear  in  a  great  many  of  the  letters  in  this  and 
olher  alphabets  and  have  already  been  shown  in  the 


Showing  position  of  brush  in  hand  while    lettering. 

capitals,  "g"  shows  the  "o"  strokes  with  the  segma 
— the  figure  at  the  top  of  the  "g,"  which  is  an  im- 
portant one  and  should  be  practised  much,  as  it  ap- 
pears often  in  many  of  the  later  lessons. 


16 


P,  O  O  K  S  E  E  E  E  K     A  ND     STATIONER 


Pla-teN^Single  Brush  Stroke  Block 


1^1 


■L     - 


r0  D  Q  IP-  S 

in  Cj©,or|!,ppicfi,qil  w% 


4fl?&^uNttVW' 


r 


&» 


li, 


*— i 


^-»BJ 


Z.  ? 


<S 


•  ' 


V 


# 


L<r' 


0. 


•■•ifl*»w»- 


No  Red T; 

in  the 

Jhort 


Edwards 


^System 


Ca  r  cL  w  riti  rvo 


Watch    the   arrows   in    these   plates.     They  indicate    the   approved    stroke    for    letter    formation. 


BOOKSELLER     AND     STATIONER 


17 


The  straight  lines  come  in  the  h,  i,  k,  1,  and 
many  others  in  combination  with  the  "o"  or  "c" 
formations  and  follow  the  various  movements  in  the 


plete  in  England,  has  been  the  pleasant  experience  of  Wil- 
liam Mitchell  (Pens)  Ltd.,  of  Birmingham.  When  the 
firm  decided   that   (heir  old  premises   were  insufficient     to 


THE    DIRECTORS    AND    REPRESENTATIVES    OK    THE  WILLIAM  MITCHELL    STAKE 


formation  of  each  and  every  letter.  Note  the  arrows 
and  the  small  marks  indicating  where  curves  are 
overlapped  and  you  will  soon  learn  the  strokes  ac- 


ONHOhir 

Ewultai 

±Jfld  you'/nt?/?  (MtSure 


Card    showing    application    of  the    single    brush     stroke     block 
in   bold   face   and   condensed   form. 

curately  and  with  practice  will  be  able  to  handle  the 
brush  with  precision  and  speed. 

Note. — Use  a  red  sable  flat  brush  in  albata, 
about  No.  6  to  No.  8,  a  T  square  and  a  good  lettering 
ink  in  black. 

A  stamped  envelope  to  Bookseler  and  IStationer 
or  to  the  author  of  this  course  in  care  of  the  Mac- 
Lean   Pub.   Co.,   Toronto,  will  bring  any  informa- 
tion desired. 

New  Factory  for   Mitchell's   Pens 

Increased  Demand  Forced  Pioneer  Pen 
Makers  to  Erect  New  and  Enlarged 
Works— Inspection  Visit  to  Up-to-date 
Pen  Plant. 

Special  B.  and   S.  Correspondence. 
London.   August   1.— To  be  forced  to  build  and  equip 
a  new  and   greatly  enlarged  factory  after  50   years   in   a 
building  which  was  looked  upon  as  one  of  the  most  com- 


meet  the  demand  lor  their  pens,  plans  were  prepared  for 
a  new  factory  which  would,  as  regards  location  and 
equipment,  be  the  finest  that  their  experience  could  de- 
vise, and  which  would  be  large  enough  to  cope  with  their 
business  for  many  years  to  come. 

Mr  V\  B.  Mitchell  first  planned  the  new  works  three 
years  age  and  then  the  assistant  manager,  Mr.  Mowatt, 
and  the  directors  added  many  suggestions  before  the  plans 
were  passed  to  the  architect.  Early  last  winter  the 
buildings  were  completed,  and  since  their  occupation  the 
thought  and  care  spent  on  the  planning  has  been  fully 
repaid,  for  the  organization  and  arrangement  show  it  to 
be  ideal  for  its  purpose. 

The  works  stand  on  a  large  site  allowing  plenty  of  air, 
space  between  the  different  buildings,  for  the  company 
realize  how  necessary  to  the  health  of  their  work  people 
is  plenty  oi  fresh  air.  Over  the  entrance  to  the  offices 
the  firm's  trade  mark  (the  arms  of  the  city  of  London)  is 
carved,  in  stone.  The  use  of  the  city  arms  as  a  trade 
mark  is  an  old  privi'ege  granted  to  this  company  and 
now  forbidden  to  everyone  else. 

The  arrangement  of  the  works  ensures  complete  super- 
vision in  every  process  of  manufacture,  and  as  each  nib 
has  to  go  through  22  separate  operations  before  comple- 
tion, the  necessity  for  strict  supervision  will  be  realized, 
if  first-class  work  is  to  be  turned  out  and  waste  eliminat- 
ed. Foi  the  convenience  of  the  workers  a  large  dining 
hall,  recreation  room  and  an  excellent  kitchen  have  been 
provided,  and  the  health  and  well-being  of  the  employees 
have  been  studied  in  every  way. 

In  order  that  the  London  staff  should  know  from  per- 
sonal inspection  the  modern  character  of  the  works  the 
directors  invited  them  on  June  8,  together  with  several 
friends  and  Mr.  E.  J.  Dodd,  British  representative  of  the 
Bookseller  and  Stationer,  to  visit  the  new  plant.  The 
party  reached  Birmingham  at  mid-day  and  were  driven  to 


18 


BOOKSELLER     AND     STATIONER 


tin  works  where  they  were  received  by  the  chairman  and 
directors  Photographs  of  the  directors  and  other  groups 
having  been  taken,  the  party  repaired  to  the  office  mess 
room  where  an  excellent  luncheon,  prepared  in  the  kitchen 


able  price,  and  we  believe  that  we  have  successfully  re- 
sisted tin  tendency  oi  present  times  to  produce  cheap 
but  inferior  goods  We  are  an  old  firm,  dating  from  1830 
and  we     claim   to     have  assisted   at   the  birth  of  the  pen 


OLD    PROCESS    AT    THE    OLD    WORKS. 


of  the  factory,  was  provided,  presided  over  by  Mr.  F.  W. 
V.  Mitchell.  After  the  loyal  toasts  had  been  honored, 
Mr.  Nicholls  proposed  "The  Company."  In  his  speech 
Mr.  Nicholls  recalled  that  he  started  with  the  firm  in 
IS  15  at  St.  Paul's  Square  for  2s.  6d.  a  week.  At  that 
time  only  eight  men  were  employed.  He  also  spoke 
about  an  interesting  period  in  the  firm's  history.     In   the 


trade  and  to  be  one  of  its  pioneers.  That  our  efforts  to 
maintain  quality  have  been  crowned  with  considerable 
success  is,  we  think,  proved  "by  the  support  with  which 
we  have  been  favored  by  the  home,  Indian  and  colonial 
governments,  and  by  the  public  generally.  This  result 
has  beer,  achieved  with  the  able  assistance  of  our  work- 
ers, male  and  female,  to  whom  our  best  thanks  are  due." 


REMOVING    THE    SCALE    GATHERED    DURING    THE    HARDENING    PROCESS    AT    MEW    WORKS. 


early  seventies  at  the  time  of  the  Franco-German  war 
trade  was  so  good  that  they  had  the  greatest  difficulty 
in  meeting  the  demand  for  .1  and  G  pens  and  failing  to 
get  supplies  at  the  London  house  buyers  made  vain  jour- 
neys to  the  works. 

In  returning  thanks,  Mr.  A.  B.  Mitchell  said  :— "Our 
constant  aim  has  been  to  keep  up  by  good  material  and 
close  supervision  the   quality   of   our   work,    at   a   reason- 


After  more  interesting  speeches  by  other  members  of 
the  firm,  the  party  was  divided  into  two  groups  and  tak- 
en over  ihe  works  where  everything  was  fully  explaned. 
The  directors  must  have  been  pleased  to  note  the  en- 
thusiasm and  keen  interest  everyone  displayed.  The  fac- 
tor) having  been  thoroughly  explored  the  visitors  were 
served  with  tea,  then  left  for  London  after  an  interest- 
ing and   instructive  visit. 


Stationery 


Returned  Ordered  Goods  Grievance 

Serious  Trade  Situation  Descirbed  From 
Jobbers'  Standpoint — Some  Experiences 
and  the  Remedy — Mail  Order  Catalogue 
Business  Responsible. 

By  W.  E.  H. 

"How  can  we  stop  the  practice  of  retailers  returning 
goods  which  they  have  ordered,  without  giving  any  rea- 
sonable excuse  for  so  doing  ?" 

This  is  a  question  that  has  been  uppermost  in  the 
minds  of  most  wholesale  merchants  and  especially  those 
in  the  fancy  wares  and  stationery  business  for  years.  It 
is  a  matter  that  has  been  given  a  good  deal  of  serious 
thought  but  apparently  no  satisfactory  way  to  combat 
the  evil  has  yet  been  discovered. 

It  does  not  seem  to  make  any  difference  that  the  re- 
tailer is  given  a  copy  of  the  order  obtained  from  him,  at 
the  time  the  order  is  taken,  or  within  a  few  days  of  the 
time,  for  this  is  the  practice  of  most  wholesale  houses  ; 
the  cancellations  come  in  just  the  same. 

The  jobber  contends,  and  reasonably  so  it  would  ap- 
pear, that  the  proper  time  to  cancel  an  order  would  be 
when  tihe  copy  of  the  order  had  been  given,  as  there 
would  then  be  no  direct  loss  to  the  seller.  The  usual 
practice  seems  to  be,  however,  to  wait  until  the  goods 
have  been  received  and  then  on  some  pretext  or  other  ship 
them  back  to  the  merchant,  and  generally  at  the  latter's 
expense. 

One  Wholesaler's  Experience. 

"VVhv,  only  to-day  we  received  two  parcels,  returned 
at  our  expense,  without  any  apparent  reason  other  than 
that  the  merchant  who  bought  the  goods,  had  changed  his 
mind  since  he  gave  the  order,"  said  a  Montreal  wholesale 
dealer  in  discussing  the  matter.  "And  this  is  not  an 
unusual  case,"  he  continued,  "for  hardly  a  day  goes  by 
that   we   do  not  receive  one   or  more   packages.  Some 

days  I  have  seen  as  many  as  six  or  seven  packages  com- 
ing back  and  in  almost  every  case  we  have  had  to  pay  ex- 
pressage  both  ways. 

"Not  only  do  we  lose  the  sale,  but  we  are  out  the  ex- 
pressage  as  well.  If  we  started  to  find  fault  with  the 
man  who  ordered  the  goods,  the  chances  are  all  that  we 
would  lose  his  trade,  so  we  can  only  put  up  a  mild  pro- 
test and  grin  and  bear  it. 

What  is  the  Remedy? 
Much  the  same  story  was  told  by  all  the  wholesalers  who 
were  consulted  about  the  matter,  but  none  could  ap- 
parently suggest  any  remedy,  other  than  to  exercise  as 
much  care  as  possible  in  taking  orders  and  in  sending 
copies  of  the  order  to  the  customer,  at  the  same  time 
asking  that  the  order  be  confirmed,  or  if  for  any  reason 
too  much  had  been  ordered  to  notify  the  house  at  once. 
The  custom  with  most  of  the  houses  is  to  have    the 


salesman  leave  a  copy  of  the  goods  ordered  with  the  cus- 
tomer, either  at  the  time  of  the  safe  or  within  a  couple 
of  days.  In  some  cases  copies  of  the  order  are  also  sent 
to  the  customer  from  the  head  office. 

If  for  any  reason  the  customer  feels  that  he  has  or- 
dered too  much,  that  is  the  time  to  notify  the  house,  and 
not  when  the  goods  have  been  shipped  and  charges  paid 
thereon.  The  wholesaler  has  accepted  the  order  in  good 
faith  and  naturally  expects  the  customer  to  keep  the 
goods  ordered. 

Had  Only  Changed  His  Mind. 

Cases  were  cited  where  the  customer  refused  to  accept 
the  goods  from  the  transportation  company,  though  ad- 
mitting that  they  had  been  ordered.  The  only  excuse  given 
was  that  he  had  changed  his  mind.  Other  cases  were 
told  where  the  customer  had  received  the  goods,  sent  at 
the  jobber's  expense,  had  picked  them  over,  breaking 
packages  and  mussing  up  the  shipment  generally  and  then 
shipping  back  the  bulk  of  the  order  saying  that  they  had 
ordered  too  much.  Another  excuse  often  met  is  that  the 
goods  are  not  up  to  the  sample,  and  this  despite  the  fact 
that  the  sample  was  seen  about  eight  or  nine  months  be- 
fore and  was  not  at  the  time  the  goods  were  received,  in 
the  possession  of  the  buyer. 

The  principal  offenders,  the  wholesalers  say,  are  the 
small  storekeepers.  The  larger  stores  usually  send  a 
confirmation  of  their  order  and  then  stand  by  it.  If  any 
mistakes  have  been  made  or  the  buyer  feels  that  too 
much  has  been  ordered,  the  notifies  the  wholesaler  at  once 
of  the  change. 

Buyer  Should  Know  What  He  Wants. 

The  retailer  should  order  only  what  he  thinks  he 
will  require  and  not  as  much  as  the  salesman  wants 
to  sell  him.  Naturally  the  salesman  is  anxious  to  sell 
as  much  as  possible  and  often  times  a  buyer  will  order 
goods  because  the  salesman  is  personally  a  good  fellow 
and  he  does  not  want  to  turn  him  down.  Later  when 
he  thirks  over  it,  he  feels  that  he  has  ordered  too  much 
and  he  cancels  the  order  .or  a  part  of  it.  If  he  acts 
within  a  few  days  of  placing  the  order  no  great  harm 
has  been  done,  but  if  he  waits  until  the  goods  have  been 
shipped  and  then  sends  them  back  to  the  house,  it  hardly 
seems   a   fair  proposition. 

There  are,  of  course,  cases  where  the  retailer  is 
justified  in  sending  goods  back,  if  mistakes  have  been 
made,  but  these  cases  are  not  so  frequent  as  the  ones 
where  the  goods  are  returned  without  any  apparent  good 
reason.  Cancellations,  either  in  whole  or  in  part,  should 
be  placed  with  the  dealer  within  ten  days  of  the  order, 
no  matter  when  the  goods  are  to  be  shipped.  This 
gives  an  opportunity  for  immediately  straightening  out 
the  case  and  sending  a  copy  of  the  cancellation  to  the 
salesman   who    took  the  order. 

One  jobber  remarked  that  he  could  not  expect  much 
better  from  the  retailer,  when  their  customers  were 
educated  through  the  mail  order  catalogues  to  return 
goods  on  the  slightest  pretext.  One  mail  order  house 
has  on  the  front  page  of  its  catalogue,  this  invitation: 
"If  for  any  reason  the  goods  received  are  not  satisfac- 
tory, ship   them  back  at  our  expense." 


20 


BOOKSELLER  AND  STATIONER 


Coming  American  Stationery  Convention. 
Buffalo,  Aug.  20. — Active  preparations  are  under  way 
for  the  forthcoming  convention  of  the  National  Asso- 
ciation of  Stationers  on  Oct.  L0,  LI  and  12.  Millington 
Lockwood,  president  of  the  Buffalo  Stationers'  Club,  is 
in  charge  of  the  arrangements,  and  is  assisted  by  Harry 
J.  Williams,  John  C.  Adams  and  A.  11.  Bates,  members 
of  the  reception  committee.  0.  J.  Besser  is  chairman  of 
the  entertainment  committee,  and  ('has.  B.  Bleyer,  of  the 
Bleyer  &  Fisher  Co.,  is  in  charge  of  the  hotel  arrange 
ments.     A  splendid  programme  is  being  arranged. 

® 
Stationery   Trade   Notes. 
E.  M    Burls,  stationer,  fancy  goods  and  china  dealer, 
856   College  St.,   Toronto,   is  advertising   his  business   for 

sale. 

The  Copcland-Chatterson  Co.,  Toronto,  whose  premises 
were  damaged  by  fire  on  July  14,  have  opened  temporary 
premises  in  the  Manning  building. 

Fire  did  considerable  damage  to  the  premises  of  the 
Central  Electric  &  School  Supply  Co.,  Adelaide  Street, 
Toronto,  on  July  26,  the  loss  being  about  $10,000. 

W.  V.  Dawson  &  Co.,  Montreal,  are  enlarging  their 
factory  and  warehouse,  doubling  their  capacity.  They 
expect  to  have  their  enlarged  building  ready  for  Christ- 
mas time. 

R.  J.  Flaskett,  who  is  a  member  of  the  firm  of  Copp, 
Clark  Co.,  Toronto,  wholesale  and  manufacturing  sta- 
tioners, and  represents  them  in  western  Canada,  was 
married  in  Winnipeg  on  July  28. 

The  western  representative  of  the  W.  J.  Gage  Co., 
Toronto,  George  McLeod,  was  also  married  quite  recent- 
ly.  He  will  take  up  permanent  quarters  in  Vancouver 
and  make  that  city  his  home. 

George  E.  Peene,  representing  Buntin,  Gillies  &  Co., 
Ltd.,  Hamilton,  recently  left  for  western  Canada,  on  his 
usual  business  trip  in  the  interests  of  his  firm.  He  takes 
with  him  a  full  range  of  samples  of  stationers'  supplies. 

The  Office  Specialty  Co.,  Toronto  and  Newmarket,' 
have  been  awarded  the  contract  for  supplying  the  Census 
Bureau  at  Ottawa  with  8,500,000  cards  for  tabulating  the 
results  of  the  census  of  1911,  which  has  just  been  taken. 
The  company  has  installed  additional  machinery  to  handle 
tlie  order. 

The  Dennison  Mfg.  Co.,  Boston  and  Toronto,  have 
just  issued  a  new  edition  of  their  retail  price  list,  re- 
vised and  brought  up-to-date.  This  price  list  was  first 
prepared  for  the  use  of  dealers,  at  the  instigation  of  the 


U.  S.  National  Association  of  Stationers  and  Manufac- 
turers, to  help  them  in  their  endeavor  to  establish  and 
maintain  a  uniform  list  of  prices. 

T.  M.  Campbell,  representative  for  Kilgour  Bros.,  To- 
ronto, wholesale  paper  manufacturers,  has  been  promote. 1 
in  succeed  J.  T.  Beattie,  who  recently  suffered  a  nervous 
breakdown  and  was  compelled  to  leave  for  an  extended 
eastern  trip.  Mr.  Campbell  will  make  Fort  William  his 
headquarters,  and  will  cover  the  C.  P.  R.  main  line.  He 
formerly  traveled  the  branch  lines  in  the  western  pro- 
vinces. 

Marquis  Regan,  for  eight  years  with  the  Yawman  & 
Erbe  Mfg.  Co.,  Rochester,  N.Y.,  and  for  the  past  year 
general  sales  manager  of  the  Woodward  &  Tiernan  Print- 
ing Co.,  St.  Louis,  has  associated  himself  with  the  Booruni 
iv  Pease  Loose  Leaf  Book  Co.,  New  York.  Mr.  Regan's 
special  work  for  the  immediate  present  will  be  the  start- 
ing of  the  initial  campaign  of  introducing  the  Boorum 
&  Pease  Loose  Leaf  Book  Co. 's  line  of  loose  leaf  devices 
to  the  trade. 

® 

Knvelopes  used  in  packing  small  articles  will  be  found 
better  than  boxes,  as  they  take  up  less  room.  Stout, 
collapsible  envelopes,  which  may  be  bought  where  office 
supplies  are  sold,  will  be  found  satisfactory.  Gloves, 
handkerchiefs,  neck  arrangements,  etc.,  may  be  kept 
nicely  in  such  envelopes. 

® 

British  Copyright  Bill  Passes. 

London,  Aug.  17. — In  the  House  of  Commons  to-day  the 
new  Copyright  Bill  was  read  a  third  time.  It  provides  that 
the  making  or  publishing  of  photographs  of  paintings, 
drawings  or  engravings  hanging  in  any  building  main- 
tained wholly  or  partly  by  public  funds  shall  be  no  in- 
fringement of  copyright. 


WANTED  at  once  Agents  (with  travellers  calling  on 
stores)  to  handle  cheap,  time  and  labor-saving 
commodity.  Very  saleable  and  good  terms.  Write  "W", 
45  Bank  Street,  Ottawa. 


Salesman  Wanted   for  Canada 

Who  understands  English  and  Canadian  customs.  Young 
man  of  ability  desired.  Some  experience  with  stationery 
trade  preferred.  A  knowledge  of  Spanish  may  be  helpful. 
State  age,  former  experience   and  salary  in  reply. 

BOX    249,    BOOKSELLER    AND    STATIONER       -       TORONTO 


Crane's — The  Standard  of  a  Century 


THE  CAUSE 

Made  in  the  Berkshire  Hills  where 
the  air  Is  purest,  where  the  water 
is  clearest  and  where  fine  paper- 
making  has  become  a  fine  art. 


CRANE'S  DISTAFF  LINEN 

For  those  who  prefer  the  antique  linen  surface. 

CRANE'S  OLD  STYLE 

An  old-time  favorite. 

CRANES  ETCHING 

Distinguished  and  attractive. 

CRANE'S  CHIFFON 

With  a  pleasing  writing  finish. 
Manufactured  in  all  the  fashionable  shapes  and  styles  by  the 

Sole  Manufacturing  Agents, 
PITTSFIELD,  MASS. 
New  York  Office,  Brunswick  Building,  225  Fifth  Ave. 


THE  EFFECT 

Perfect  papers,  giving  pleasure  and 
satisfaction  to,  those  who  know  and 
demand  the  best. 

Profit  winners  and  business  build- 
ers for  the  dealer. 


Eaton,  Crane  ®L  PiKe  Co., 


BOOKSELLER     AND     STATIONER 


21 


Value  of  Sheet  Music  Department 

Profitable  Asset  in  Itself  and  of  Benefit  to  Other 
Departments — Offset  Mail  Order  Business — Sug- 
gestions for  Building  Up — New  Music. 


The  bookseller  and  stationer  has  been  fortunate  in 
choosing  a  calling  which  presents  double  the  opportun- 
ities afforded  other  retailers  for  extending  and  building 
up  a  profitable  trade.  It  is  surprising-  that  so  many  sta- 
tioners should  content  themselves  with  the  usual  lines 
when  they  could  carry  others  that  would  not  only  bring 
in  a  tidy  profit  in  themselves,  but  also  prove  valuable 
in  helping  other  departments.  Herein  lies  the  value  of  a 
sheet  music  department — it  will  not  only  carry  itself,  but 
it  will  draw  to  your  store  a  desirable  element  and  give 
you  a  splendid  opportunity  to  secure  regular  customers 
for  other  lines. 

Why  do  the  city  dealers  find  it  profitable  to  extend 
their  operations  far  into  the  rural  districts  ?  why  do  they 
find  it  profitable  to  make  a  specialty  of  filling  mail  or- 
ders in  this  line  ?  Because  outside  the  large  centres 
there  is  practically  no  opposition  and  the  field  is  unlim- 
ited. The  opinion  has  become  prevalent  that  popular 
music  at  popular  prices  can  only  be  obtained  from, the 
large  departmental  stores  and  at  present  few,  if  any  of 
the  smaller  retailers  are  taking-  steps  to  disprove  this 
wide-spread  fallacy.  In  every  town  there  is  a  keen  de- 
mand for  music — instrumental  and  vocal,  classical  and  po- 
pular, and  especially  the  latter.  For,  the  dealer  who  has 
"go"  enough  to  take  hold  of  a  live  proposition  in  an  in- 
telligent manner  and  cultivate  the  field  there  is  assured 
a  proportionate  increase  of  business.  To  be  sure  of  a 
steady  patronage  arrange  with  your  wholesaler  to  get 
one  or  two  new  song  hits  each  week  or  so.  Tell  the  pub- 
lic about  them — put  them  in  your  windows  and  make 
your  prices  attractive.  This  and  newspaper  advertising 
will  quickly  bring  this  department  to  the  attention  of 
the  public.  If  you  can  arrange  to  instal  a  piano  and  put 
a  musically  inclined  clerk  in  charge  so  much  the  better. 
This  is  the  way  the  successful  city  dealers  do  it.  They 
even  employ  trained  singers  to  entertain  the  crowds  that 
flock  to  hear  and  buy  the  latest  music.  Of  course  it  is 
too  much  to  expect  the  small  dealer  to  do  this,  but  it 
goes  to  show  the  extent  to  which  the  trade  is  pushed. 
It  may  be  that  you  or  your  clerks  can  keep  personally  in 
touch  with  local  musical  circles.  Perhaps  you  are  al- 
ready in  touch  with  those  actively  interested,  but  by 
carefully  selecting  a  suitable  stock,  co-operating  with 
your  wholesaler  and  keeping  informed  as  to  the  needs  and 
tastes  of  your  locality  you  can  build  up  a  profitable  trade 
in  this  line  and  pave  the  way  for  others. 

® 

New  Music  at  Ashdown's. 

Miniature  Cycle  of  Six  Little  Songs.  Words  by  H. 
S.  Reed  and  Godfrey  Nutting  ;  music  by  Godfrey  Nut- 
ting. 

"Did  I  Dare,"  song  ;  words  by  G.  Hubi-Newcombe  ; 
music  by   A    Von.  Atton'  Came.    No.  1  in  F,  No.  2  in  Ab. 


MUSIC 


NEW 
BUSINESS 


We  have  a  new  book  of  studies  by 
HENRY  E.  GEEHL,  enjitled 

The  Modern  School  of  Progressive  Studies 

which  is  selling  very  rapidly  to  all 
up-to-date  Music  Teachers. 

Why  not  be  progressive  and  gel  after  thla  new  buiincsi  t 

Thert's  Money  in  it.     We  have  other  novelties.    You 

only  have  to  drop  a  card. 

Anglo-Canadian  Music  Publishers  Assn.,  Ltd. 

ASHDOWN'S  MUSIC  STORE 
144  Victoria  Street  -  -  TORONTO 


"Good  Enough  for  Me."  Song  ;  words  by  Harold 
Simpson  ;  music  by  H.  Lyal  Philips.  No.  1  in  C  ;  No.  2 
in  D  ;  suitable  for  baritone  or  bass. 

"Life's  Secret."  Song  ;  words  and  music  by  Lewis 
Barnes     In  D  and  in  G. 

"Hail  King  George."  Song  ;  words  by  Clifton 
Bingham  ;  music  by  Edward  St.  Quentin.  No.  1  in  F; 
No-  2  in  G.  While  this  song  has  been  out  some  time  it 
was  so  popular  earlier  this  year  and  this  being  corona- 
tion j  ear  there  should  still  be  a  large  demand  for  it 
again  this  season. 

® 

New  Work  on   Progressive   Musical   Studies. 

"The  modern  School  of  Progressive  Studies,"  is  a 
new  book  of  musical  compositions  selected,  edited  and 
arranged  by  Henry  E.  Giehl,  and  published  by  the  Anglo- 
Canadian  Music  Publishers'  Association.  This  collection 
i  I'  studies  should  prove  acceptable;  particularly  as  the 
teaching  profession,  who  have  felt  the  need  of  a  practi- 
cal and  graduated  method.  Care  has  been  taken  to  cul- 
tivate the  melodic  side  of  pianoforte  playing,  and  due 
attention  has  been  paid  to  the  intricacies  of  technique, 
avoiding  thereby  the  monotony  which  technical  exercises 
alone  tends  to  produce 

Useful  Drawing  and  Lettering  Book. 
"The  Standard  American  Drawing  and  Lettering 
Book"  is  the  title  of  a  work  just  published  by  Laird  & 
Lee,  Chicago,  which  is  really  a  modern  treatise  on  the 
art  of  sign  writing.  The  book  is  a  "worth-while"  pub- 
lication of  over  a  hundred  pages  containing  practical  in- 
structions for  lettering  and  sign-writing  by  Peter  Idarius, 
an  expert,  as  well  as  valuable  hints  on  mixing  colors,  car- 
ing for  brushes,  etc.  The  whole  book  is  a  series  of  plates 
giving  examples  of  various  styles  of  lettering.  Even  the 
instructions  are  devoted  to  giving  style  and  examples  of 
plain  and  fancy  lettering,  and  to  aiding  the  student  to 
develop  a  style  of  his  own.  For  booksellers  and  station- 
ers the  book  should  prove  of  assistance  in  the  writing  of 
show  and  window  cards,  containing  as  it  does  many  use- 
ful hints  and  instructions  even  for  beginners. 


M 

U 

s 
I 
c 


IS    A    MONEY    MAKER    AND    BUSINESS    GETTER   FOR   THE   BOOKSELLER    AND    STATIONER 

An  account  with  me  means  the  largest  and  most  representative  stock  in  Canada  to  huy  from. 

Everything  in  Sheet  Music  and  Music  Books 

MUSIC  PUBLISHER  ESTIMATES  FURNISHED  ON  APPLICATION 

A.     M.    OOETTINQ,    A.  L.  E.  DAVIES.  Canadian  Representative 

»43  YONGK  ST.  The  Largest  Music  Jobbing  House  in  the  World         TORONTO,  ONT. 


PRICES 
THM 

LOWEST 


SERVICE 
THE 
BEST 


M 

u 

s 
I 

C 


Office    Equipment 


^ 


Pushing  Business  Equipment  Sales 

A  Department  Almost  Entirely  Neglect- 
ed by  Stationers  at  Present — A  Valuable 
Side  Line — Manufacturers  Will  Assist 
to  Introduce  Goods. 

By  F.  M.  M. 

It  is  rather  difficult  to  account  for  the  apathy  which 
the  average  stationer  has  towards  that  department  of 
his  business  devoted  to  the  sale  of  office  equipment,  sup- 
plies, etc. — so  much  so,  that  in  some  cases  it  is  almost 
entirely  neglected.  This  is  probably  due  to  the  fact  that 
he  is  apt  to  under-estimate  the  extent  of  the  field  in  this 
direction,  and  very  often  is  due  to  the  fact  that  the 
energy  used  in  pushing  the  sales  is  not  applied  in  an 
intelligent  manner.  The  business  world  of  to-day  is  in 
the  throes  of  a  revolution  in  favor  of  modern  methods. 
The  germ  of  progress  has  ingratiated  itself  everywhere; 
and  business  men,  not  only  in  offices,  but  also  in  the 
smaller  retail  establishments,  are  ever  on  the  watch  for 
labor-saving  devices  and  other  appliances  that  will  really 
assist  them  in  their  work. 

This  has  opened  up  a  valuable  side-line  for  the  book- 
seller and  stationer — a  line  that  will  admit  of  pushing 
with  considerable  profit.  Within  the  last  few  years  the 
demand  for  these  articles  has  increased  four-fold,  and 
yet  it  is  still  in  its  infancy.  The  manufacturers,  by  lib- 
eral expenditures  for  advertising,  have  done  much  to 
educate  the  business  world  as  to  the  value  of  these  de- 
vices, but  that  is  not  sufficient  in  itself — they  must  have 
the  co-operation  of  the  retailer. 

The  "special  sale"  is,  without  doubt,  the  best  way 
to  introduce  these  goods  to  the  public.  Suppose  you 
plan  a  campaign  to  extend  over  a  week  or  two  weeks. 
Make  several  successive  displays  of  such  articles  as  filing 
devices,  sectional  bookcases,  loose  leaf  ledgers,  general 
office  supplies  and  stationery,  etc.  It  is  a  simple  matter 
to  make  an  attractive  window  display  from  such  articles. 
Use  plenty  of  show  cards  and  price  tickets,  giving  brief 
descriptions,  and  invite  the  public  to  come  in  and  inspect 
the  goods.  A  liberal  amount  of  advertising  in  your  local 
paper,  directing  attention  to  the  sale,  will  prove  very 
effective.  Manufacturers  are  always  willing  to  supply 
cuts  to  be  used  in  such  advertisements,  and  to  help  also 
in  the  window  display.  Bui  make  it  a  point  to  use  high- 
grade  goods  in  such  a  campaign.  It  is  not  necessary  to 
carry  a  heavy  stock — rather  a  moderate  amount  care- 
fully selected.  Have  the  cheaper  grades  if  you  will,  but 
do  not  give  them  unusual  prominence.  This  will  add 
much  to  the  prestige  of  your  establishment.  After  the 
campaign  is  over  an  occasional  reminder  in  your  win- 
dows or  advertising  space  is  all  that  is  necessary  for 
months  to  make  the  public  think  of  your  store  when  they 
think  of  office  equipment. 


Office  Furniture  Manufacturers  Organize. 

Grand  Rapids,  Mich.,  Aug.  10. — A  number  of  United 
States  office  furniture  manufacturers,  representing  the 
Macey  Co.,  Stow  &  Davis  Co.,  Wagemaker  Co.,  Michigan 
Desk  Co.,  Sterling  Desk  Co.,  and  Valley  City  Desk  Co., 
Grand  Rapids;  Marble  Chair  Co.,  Bedford,  Ohio;  National 
Desk  Co.,  Herkimer,  N.Y. ;  Yawman  &  Erbe,  Rochester, 
N.Y.;  Wabash  Cabinet  Co.,  Wabash,  Ind.;  Milwaukee 
Chair  Co.,  Milwaukee,  and  Brown,  Morse  &  Co.,  Shaw- 
Walker  Co.,  Muskegon  Office  Cabinet  Co.,  and  Moon  Desk 
Co.,  Muskegon,  Mich.,  held  a  meeting  here  last  week  and 
discussed  the  formation  of  an  association  for  the  pur- 
poses of  co-operative  effort;  the  promotion  of  mutual  wel- 
fare; securing  better  conditions  for  the  industry,  and  to 
educate  the  public  in  the  utility  of  modern  office  equip- 
ment. 

Further  work  will  be  taken  up  at  a  meeting  to  be  held 
in  Buffalo  in  October,  when,  it  is  expected,  the  associa- 
tion will  be  perfected  and  named. 


National  Cash  Register  Co.  to  Expand. 

A  block  of  ten  acres  in  the  northern  part  of  Toronto 
has  been  secured  under  option  for  $100,000  by  the  Na- 
tional Cash  Register  Co.,  on  which  they  will  build  a  model 
factory,  patterned  after  the  works  at  Dayton,  Ohio.  The 
ground  will  be  broken  next  spring.  The  present  Toronto 
factory,  on  Lombard  Street,  has  been  outgrown.  With 
the  expansion  of  the  business  larger  quarters  had  to  be 
secured,  and  the  northern  property  is  the  result.  The 
factory  now  employs  150  men.  This  number  will  be 
doubled   when    the   new  factory   is  in  operation. 

® 

Thaddeus  Davids  Ink  Co.  Win  Out. 

The  Circuit  Court  of  the  United  States  early  in  August 
granted  an  injunction  against  Cortlardt  I.  Davids  and 
Walter  I.  Davids,  trading  as  the  Davids  Manufacturing 
Company,  and  manufacturing  ink  at  79  Cortlandt  Street, 
New  York,  restricting  them  from  using  the  name 
"Davids"  in  any  form  upon  the  labels  of  the  inks  manu- 
factured by  them.  This  injunction  was  granted  in  an 
action  in  equity  brought  by  the  Thaddeus  Davids  Com- 
pany, of  No.  95-97  Van  Dam  Street,  New  York,  makers 
of  Davids'  inks  since  1825,  on  allegations  that  the  name 
"Davids"  in  connection  with  the  manufacture  of  inks 
had  been  registered  as  a  trade  mark.. 

® 

The  Clipless  Paper  Fastener. 
Buntin,  Gillies  &  Co.,  Hamilton,  are  handling  the  clip- 
less  paper  fastener  illustrated  herewith.  The  machine 
is  said  to  be  made  from  the  best  tool  steel,  and  to  be  as 
perfectly  finished  as  a  surgical  instrument.  It  securely 
fastens  from  two  to  ten  sheets  of  paper  together  without 
the  use  of  foreign  material,  such  as  clips,  pins  or  fasten- 
ings of  any  kind,  the  paper  itself  forming  the  fastening. 
It  is  made  for  use  in  attaching  letters,  cheques,  drafts, 
estimates,  price  lists,  invoices,  statements,  etc..  or  wher- 


BOOKSELLER  AND  STATIONER 


23 


MARSH  RUBBER  FINGER  PADS 

There  is  much  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
venience, Cleanliness  and  Sanitary  Insurance  to  an  Office  man.  Cashier. 
Letter  Sorter,    Press    Feeder,  or  persons 


They  fulfill  the  purpose  they  are  intended  for  without  being   moistened   at  the    lips  or 
sponge  cup.therefore  prevent  transmission  of  germs  to  the  mouth. 

SAhPPLES  FREE  upon  application  to 

MARSH    RUBBER    FINGER    PAD    CO. 

Canadian  Agent.         -  -  171  Mutual  Street,  Toronto.  Ont. 


SPENCERIAN 

STEEL  PENS. 

ESTABLISHED    1860 

Works i  BIRMINGHAM,  ENGLAND 

Imported  by  all  the  leading  stationers  in 
Canada. 

Samples  of  the  best  selling  numbers  sold 
in  Canada  will  be  sent  to  the  trade  on 
application  to  the 

Proprietors i  Spencerian  Pen  Co.,  New  York 


HIGGINS' 
TAURINE  MUCILAGE 


T 


'HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  e'ear,  clean, 
non-corrosive,  non-sedimentary 
pnd  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS*  AMERICAN  DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.   HIGGINS    &    CO.,   Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


Its  Merely 
Selecting 
the  Style 

when  a  customer 
comes     to     buy    a 
MORTON  PEN. 
There  is  no  ar- 
gument needed 
on  your  part 
to  sell  them, 
merely  a 
demon- 
stration. 


There 

are  many 

different 

styles  in  the 

Morton    Pen, 

but  every  one 

has  the  features 

of    excellence     in 

the     iridium      tip, 

special     feed     and 

general  finish. 

Made  by 

J.  MORTON,  New  York 

Canadian  Agents 

Menzies  &  Co. 


LIMITED 


152  PEARL  STREET 


TORONTO 


24 


BOOKSELLER   AND  STATIONER 


THE 

NEW 


"SWAM 
SAFETY 


99 


OR 


MISS 


THE    PEN   FOR 


THE    FALL   TRADE 


The  new  LADDER  FEED  holds  the 
ink  against  the  nib,  just  as  it  was 
when  writing  ceased,  so  that  the  flow 
starts  again  instantly  the  pen  touches 
the  paper. 

The  AIR-TIGHT  CHAMBER  pre- 
vents leakage  in  whatever  position 
the  pen  may  be  carried.  The  nib  is 
always  moist  but  cannot  l»ak. 


LOOK  AT  THE 

NEW    LADDER 

FEED. 


THIS  IS  THE 
AIR-TIGHT 
CHAMBER. 


GET  TERMS  AND 
PARTICULARS     TO-DAY 


MABIE,  TODD  &  CO. 

124  YORK  ST.,    -    TORONTO. 


ever  a  clip  or  pin  would  be  used.  Every  file  remains  in- 
dependent of  other  files,  and  doing  away  with  clips  and 
pins,  there  are  none  of  these  articles  to  push  or  fall  out. 


Some  of  the  features  claimed  for  the  clipless  fastener 
are  that  it  is  a  great  time-saver;  is  instantaneous  in  ac- 
tion, and  no  time  is  lost  in  attaching  or  in  hunting  for 
lost  clips. 

® 
The  Saskatchewan  Stationers,  Ltd.,  a  Regina  concern, 
had  a  large  display  of  office  furniture  and  fixtures  at  the 
Regina  fair. 

Hand  Book  of  Church  Advertising. 

The  time  is  not  far  distant  when  many  of  our  churches 
will  include  in  their  government  an  advertising  committee 
or  manager  whose  duty  it  shall  be  to  advertise  to  non- 
churchgoers  what  the  church  has  to  offer  them.  Twenty- 
five  years  ago  this  statement  would  have  been  scouted  as 
ridiculous  and  frowned  at  as  sacrilegious,  but  to-day  a 
few  churches  here  and  there  are  advertising  their  serv- 
ices extensively  while  many  use  cards  in  the  Saturday 
issues  of  daily  newspapers.  Anticipating  the  time  when 
the  value  of  church  advertising  shall  become  more  recog- 
nized and  .with  a  view  to  hastening  it,  Chas.  Stelzle,  one 
of  the  leading  officials  of  the  Presbyterian  Church  in  the 
United  States  has  written  a  book  entitled  "Pointers  on 
Successful  Church  Advertising."  In  it  he  provides  a 
valuable  handbook  for  every  member  of  a  church  manag- 
ing board.  "The  people  of  the  city  are  not  going  to 
church,"  says  Mr.  Stelzle,  "and  the  church  must  st 
aside  an  appropriation  for  an  advertising  campaign  and 
this  fund  must  be  used  for  no  other  purpose.  Every 
church  should  have   a  regular  advertising  manager     .     . 

.  The  churches  must  go  after  new  business."  This 
hand  book  is  published  by  the  Revell  Co. 

© 

Samuel  French,  Limited,  London  and  New  York,  are 
publishing,  at  a  low  price,  a  number  of  plays  in  booklet 
form  suitable  for  presentation  by  amateurs.  One  of  the 
latest  is  "My  Lady's  Favor,"  a  one-act  comedy,  by 
Mary  C.  Rowsell  and  E.  Gilbert  Howell. 

® 

The  Portland,  Ore.,  School  of  Astrology  has  just  pub- 
lished the  third  edition  of  Llewyllyn  George's  "Practical 
Astrology  for  Everybody."  It  is  a  booklet  of  over  a 
hundred  pages  containing  a  great  range  of  information 
interesting  to  those  who  take  up  this  subject. 

® 
The  time  to  plan  for  the  holiday  trade  is  now;  the 
time  to  buy  regular  stock  goods  is  not  November,  when 
every  bookseller  should  be  everlastingly  busy  selling  them, 
but  now — at  the  commencement  of  the  fall  season — when 
it  may  be  done  carefully  and  far-sightedly.  The  business 
race  to-day  generally  goes  to  the  man  who's  forehanded, 
who's  "on  the  job"  a  little  before  his  neighbors  wake 
up  to  the  fact  that  it's  time  to  be. 


BOOKSELLER  AND  STATIONER 


25 


HAVE  YOU  TRIED 

THIS 
ONE 


JOHN  HEATH'S   PENS 

Supplied    by   leading   Wholesale 
Houses  in   Toronto  and   Montreal. 
London  (Eng.  >  Export  Agency  : 

8  St.  Bride  St.,  London,  E.C. 

0278  TELEPHONE  PEN.  Reg.  In  Oanada 


The 


REG'.IN  CANADA 


Perry's  World-famed 
Pens 


Perry  &  Co.,  Limited,  are  the  largest 
makers  of  Steel   Pens  in   the  world. 

QUALITY  UNSURPASSED 
ENQUIRIES    SOLICITED 

Special  attention  given  to  orders  for 
Imprint  Pens. 


WORKS  AND  HEAD  OFFICES  : 

Lancaster  Street, 
BIRMINGHAM,       -       ENGLAND 


A.D.   1333 
FIRE  A  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTORS 

Hoi.  Q«o  A.  Coz,  President         W.  R.  Brook,  Vlos-Prtsidsnt 

Robert  Blekerdlke,  M.P.,  W.  B.  Melkle,  E.  W   Cos,  Geo.  A.  Morrow 

D.  B.  Heant,  Augustus  Myers,  John  Hoskln,  K.C.,  LL.D. 
Prederle  Nloholle,  Alex.  Lslrd,  Jsmes  Kerr  Oeborne,  Z.  A.  Lash,  K.C. 

Sir  Henry  M.  Pellstt,  E.  R.  Wood. 
W.  B.  Mmlklm,  Qmnmral  Manager/  P.  H.  Si  mm,  tmormtary 

CAPITAL  11,400,000.00 

ASIBTS 2,10-2,753.85 

LOSSES  PAID  SINCB  ORGANIZATION       28.833.820.96 


"<iL 


HINKS  WELLS  &C° 

BIRMINGHAM.^" 


Registered 
The    pen    your   customers   will  like,    the   famous 

"Rob  Roy"  Pen 

Known  throughout  the  world  as  a  high-grade  popular 
brand.  Made  from  the  best  material  by  the  most  up- 
to-date   tools   in   one  of  the  best  equipped   factories. 

Sold  in  6d..  Is.  and  gross    boxes. 

Manufactured  by  the  proprietors 

Hinks,   Wells  &  Co.,   Birmingham,   Eng. 


Good  Work  Demands 
Good  Tools 

Be  ready  to  supply  the  best  Pen  Point  for  any  use  by  select- 
ing your  stocks  from  our  immense  line  of  high  class  Points. 

We  supply  Pen  Points  for  every  use,  from  an  inexpensive 
school  pen  to  the  finest  of  pens  for  professional  uses. 

PICKWICK 


OWL 
WAVERLEY 


74  (the.  owl-  pen 


are  three  of  our  special  grades,  the  outcome  of  years  spent  in  pen 
study  and  manufacture. 

Our  pens  are  made  from  the  finest  grades  of  steel,  so  well 
tempered  and  finished  that  they  give  perfect  results  long  after  the 
ordinary  kinds  lose  their  quality. 

MADE  BY 

MAGNIVEN  &  CAMERON,  limited 

EDINBURGH 

The  Trade  can  be  supplied  from  stock  carried  by  our 
CANADIAN  REPRESENTATIVES 

A.  R.  MacDougall  &  Company 

42  Adelaide  Street  West,  Toronto 


British  America  Assurance  Company  I  \V 

A.D.  1833 


ESTERN 


Incorporated 
1851 

ASSURANCE 
COMPANY 


FIRE 

AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -    -  $  3,000,000.00 

54,000,000.00 


Losses  Paid  Since  Organization 
of  the  Company,  over   - 


HON.  GEO.  A.  COX,  President 

W.  R.  BROCK,  Vice-Prssidsat 

W.  B.   MEIKLE,  General  Manager 

C.  C    POSTER,   SeeroNLry 


Athletic  Goods,  Leather  Goods 
Fancy  Goods  and  Toys 


Prominent    Lines   in    Display 

Cordeliere  Bags  for  Fall— Novelties  in 
Envelope  and  School-bag  Styles— New 
Toy  Importations — Wickerwork  Novel- 
ties. 


The  type  of  bag  which  is  now  being  brought  to  the 
front  by  the  trade  diners  materially  from  any  other  re- 
cent mode.  It  is  designed  for  ornament,  as  well  as  use. 
To  this  end,  straps  have  practically  disappeared  from  the 
high-priced  lines,  and  tasselled  cordelieres  are  substitut- 
ed. 

The  readiness  of  the  public  to  receive  these  novelties 
should  encourage  the  retailer  to  stock  and  push  some  of 
the  new   lines,  which  are  both  striking  and  practical- 

Tapestry  is  the  favorite  material  for  the  fabric  bag. 
Embroidered  silk  and  satin  fabrics  are  also  used,  but  the 
first-mentioned  material  is  the  most  practical.  Clear, 
bright  color  tones  will  prevail.  Embroideries  are  done 
in  Oriental  design.  The  Chinese  dragon  and  some  of  the 
Japanese  designs  were  seen  among  very  high-class  num- 
bers. 

While  the  large,  flat  school-boy  bag  is  the  striking 
feature,  modifications  are  chiefly  used  here.  A  very  ac- 
ceptable selling  number  is  the  envelope  bag.  This  is  made 
on  a  six  or  seven-inch  frame.  The  bag  is  perfectly  flat 
and  has  a  flap  fastened  by  a  dome  clasp.  Produced  in 
cream  calf,  with  cordeliere  to  match,  it  had  excellent 
sales. 

Some   Practical   Leather  Bags. 

Manufacturers,  who  are  busy  now  on  fall  goods,  are 
offering  some  exceedingly  practical  and  beautiful  lines. 
Many  of  these  are  adapted  to  the  Canadian  trade  from 
foreign  models.  It  must  be  borne  in  mind  that  extreme 
novelties  are  sometimes  a  drug  on  the  market  with  this 
trade.  Many  are  asked  for,  but  few  are  sold.  It,  there- 
fore behooves  the  merchant  to  interlard  his  stock  with 
just  enough  that  is  new  and  striking  to  give  it  tone  with- 
out losing  money. 

Good  Demand  for  Fitted  Bags. 

Just  at  this  season  there  is  considerable  demand  for 
fitted  bags  suitable  for  traveling.  Manufacturers,  recog- 
nizing their  popularity,  have  brought  out  numberless  new 
styles,  many  of  which  are  more  than  likely  to  prove  very 
popular.  The  small  models,  which  are  of  a  convenient 
size  to  carry,  seem  to  be  most  in  demand. 

In  the  new  samples  the  square  bags,  opening  flat  at 
the  top,  are  considerably  favored,  although  there  is  still 
a  fair  demand  for  the  old  narrow  bags  which  were  so 
popular  a  few  seasons  ago  ;  most  of  these  are  of  some 
kind  of  glazed  leather  with  brass  or  nickel  trimmings. 

Some  of  the  latest  models  are  fitted  up  very  elabor- 
ately, although  the  number  and  size  of  the  fittings  natur- 


ally depend  very  largely  upon  the  shape  and  kind  of  bag; 
the  average  bag,  however,  which  will  no  doubt  prove  the 
most  popular  contains  simply  a  brush  and  comb,  small 
mirror,  button  hook  and  nail  file,  and  from  three  to  four 
flasks  to  contain  soap,  tooth  powder,  cold  cream,  etc. 

The  larger  sized  bags  often  contain  a  complete  mani- 
cure set  and  a  sufficient  number  of  flasks  or  bottles  to 
contain  the  various  kinds  of  toilet  powders  and  creams 
that  the  average  woman  of  to-day  considers  a  necessary 
part  of  her  toilet.  The  great  drawback  to  this  kind  of 
bag,  however,  is  its  weight,  which  when  fully  equipped  is 
exceedingly  heavy. 

New  Things  in  Alligator  Bags. 

After  a  period  of  dullness  which  has  lasted  for  a  con- 
siderable period,  quite  a  little  activity  is  being  felt  in  al- 
ligator bags  :  and  manufacturers,  w-ho  make  a  specialty 
of  thi.;  particular  line,  are  not  slow  in  responding  to  the 
increased  demand. 

Many  new  shapes  and  styles  are  ;being  shown,  and  the 
assortment  of  colorings  is  considerably  larger  than  ever 
before.  One  of  the. latest  productions  is  an  alligator  bag 
made  of  a  skin  having  an  iridescent  effect,  the  prevailing 
color  tones  of  which  are  delicate  shades  of  pink  and  green. 

Bags  made  of  this  new  alligator  leather  are  being  of- 
fered in  various  shapes  and  sizes,  the  most  popular,  how- 
ever, being  made  on  eight-inch  frames.  Owing  to  the  fact 
that  two-toned  color  combinations  are  exceedingly  popu- 
lar, these  novel  productions  should  meet  with  a  good  re- 
ception from  the  trade. 

Wickerwork  Novelties. 

Some  merchants  are  making  displays  of  attractive 
baskets  and  other  wicker  novelties  on  counters  well  to 
the  front  of  the  store. 

A  pretty  Indian  basket  is  simply  shaped  like  a  folder 
with  handles  at  either  side.  This  may  be  lined  with 
silk  and  made  into  a  very  pretty  work-basket,  or  it  may 
be  used  as  muffin  basket  or  a  catch-all. 

Equally  attractive  to  women  are  the  slippers  made  of 
wickerwork  to  sell  at  a  very  moderate  price.  These 
curious  open-work  slippers  have  the  advantage  of  being 
cool,  very  cheap,  and  picturesque.  They  may  be  lined  or 
worn  plain  as  taste  dictates. 

Basket  accessories  are  much  used  on  verandahs.  There 
is  the  little  basket-covered  tea-pot  and  basket  mats  which 
save  breakages.  The  tea-basket  itself  is  a  sort  of  tray 
which  may  be  easily  carried  by  its  own  handles.  It  forms 
a  splendid  display  asset  for  windows. 

The   New   Toy  Importations. 

A  toy  which  will  not  fail  to  interest  children,  and 
which  may  be  retailed  at  the  trifling  sum  of  five  cents,  is 
called  "The  Magic  Flower."  It  comes  from  Japan.  When 
folded  it  has  the  shape  of  a  palm-leaf  fan- of  diminutive 
size,  but  with  two  sticks  instead  of  one.  These  are 
drawn  apart,  pulling  out  pleated  tissue  paper  in  many 
colors  By  holding  the  sticks  tin  various  positions,  flower 
effects  are  produced. 

The  value  of  a  window  of  dolls  at  Christmas  time  can- 
not be  over-estimated.  Even  where  firms  do  not  ordinari- 
ly carrv  toys,  a  special  Christmas  display  is  in  order.  It 
is  found   to   pay  by   reason  of   the'  custom   it  draws  to  a 


BOOKSELLER  AND  STATIONER, 


27 


Merchants  coming  to  TORONTO  DURING  THE 

EXHIBITION    should    make    a  .point 
^r~7%  of  seeing  the 

*tM     JULIAN  SALE 

SAMPLE  ROOM 

We  will  have  on  view  all  the  latest  in 
Leather  Goods  and  Novelties  for  the 
Fall  and  Christmas  trade. 

Sample     Room    is    on    the    first 
floor  of  the  Julian  Sale  Building. 

The  Julian  Sale  Leather  Goods  Co.,  Limited 

105  KING  STREET  WEST,  TORONTO 


STRONG    CHRISTMAS    LINES 

AND  PAPER  GOODS  FOR  ALL  OCCASIONS 

Xmas    Folding  Boxes,    Xmas     Wrapping      Paper   and   Fancy 
Box  Covering  Paper.    Samples  now   ready. 

WE  SELL  THROUGH  THE  DEALERS  OUR 

line  of   Fast   Color  Napkins,   the   largest  assortment  of  high 
quality    napkins   on  the  market. 

Plain  anil  Decorated  Crepe  Papers,  Ribbon  Crepe,  Toilet 
Papers,  Paper  Towels,  Milk  Bottle  Caps.  Samples  of 
Holly  Box  Covering  and  Wrapping  Papers  and  Christmas 
Folding   Boxes,    now  ready. 


The  Tuttle  Press  Company, 


Appleton,  Wis. 


THE  FACT 

that  we  are  supplying  the  two  largest 
cities  in  America  and  the  U.S.  Gov- 
ernment with  solid  crayons  is  evidence 
that  the  best  and  cheapest  are  made  by 


The  Standard  Crayon  Mfg.  Co. 

Danvers,  Mass. 


ART   SUPPLIES 

Wlnsor  &  Newton's  Oil  Colors 
Wa'er  Colors 
Canvas 
Papers 
Brushes 
Boxes 

All  kinds  of  goods  for  artists:  Crayons,  Oils,  Mediums,  Easels,  Studies,  &c 

SBND    FOR    CATALOOUB 

A.  Ramsay  &  Son  Co., 

MONTREAL 

Agent*  for    WINSOR  &  NEWTON,  London 


28 


BOOKSELLER     AND     STATIONER 


store,  even  if  not  one  doll  were  sold.  In  view  of  this 
fact,  wholesalers  offer  collections  of  fifteen  or  twenty  dif- 
ferent numbers,  one  of  each. 

® 
Fancy  Goods  Trade  Notes. 

The  Pugh  Mfg.  Co.,  Toronto,  picture  postcard  manu- 
facturers, have  changed  their  name  to  The  Pugh  Special- 
ty Co. 

Fire  in  the  building  at  Ottawa,  occupied  by  Edmund 
H.  Code,  wholesale  smallwares  and  fancy  goods,  on  Au- 
gust 11,  caused  damage  to  the  extent  of  $15,000  to  the 
building  and  contents. 

The  Western  Leather  Goods  Co.  are  removing  their 
manufacturing  plant  from  their  old  premises  on  King  St., 
Toronto,  to  1191  Bathurst  St.,  where  they  state  they 
will  have  one  of  the  best  equipped  fancy  leather  goods 
factories  in  Canada.  The  show  and  sales  rooms  will  he 
continued  in  the  old  premises,  101  King  St.  West,  until 
after  the  new  year. 


The  Post  Card  Department 


Raphael  Tuck  &  Sons'  Annual  Meeting. 

The  tenth  annual  general  meeting  of  the  shareholders 
of  Raphael  Tuck  &  Sons,  was  held  at  Salisbury  House, 
London,  Eng.,  on  July  20.  Sir  Adolph  Tuck,  who  was 
chairman,  presented  the  annual  report,  which  showed  that 
the  net  profits  for  the  past  year  were  £3f»,106,  an  excess 
of  £3,000  over  the  previous  year.  "One  of  the  most  sat- 
isfactory features  of  this  increase,"  stated  Sir  Adolph, 
"arises  from  the  fact  that  it  is  the  Continent — France, 
Germany,  Austria,  Italy— wihere  competition  may  be  said 
to  be  keenest,  and  where  true  artistic  productions  are  al- 
ways appreciated,  whence  some  of  the  increased  profits 
this  year  have  been  derived.  It  speaks  well  for  the  esti- 
mation in  which  our  publications  are  held  to  have  achiev- 
ed this  result  in  countries  acknowledged  as  art  leaders, 
and  therefore  well  able  to  appreciate  good,  meritorious 
work.  Our  over-seas  trade  also  continues  to  exhibit  sat- 
isfactory expansion,  while  our  home  trade  is  well  main- 
tained, despite  the  inroads  attempted  to  be  made  upon  it 
by  the  dumping  on  the  market  of  inferior  productions  at 
cut  prices.      Quality  always  tells  in  the  long  run." 

He  noted  that  Christmas,  Easter,  birthday  and  other 
greeting  cards  continued  to  be  the  bulwark  of  the  busi- 
ness, and  that  Christmas  auto  stationery  added  three 
years  ago,  now  assumed  important  proportions.  Picture 
post  cards  had  settled  down  to  steady  trade  with  a  regu- 
lar demand. 

Mr.  Gustave  Tuck,  vice-chairman,  reported  the  book 
department  to  be  in  an  excellent  and  thriving  condition, 
and  to  be  expanding  daily.  The  novelty  department,  too, 
was  progressing,  and  the  showcard  and  advertising  de- 
partment was  not  only  forging  ahead,  but  lhad  a  great 
future  before  it. 

Sir  Arthur  Conan  Doyle  and  Mr.  Alfred  Parsons  were 
re-elected  directors  of  the  company. 


© 


The   Copp,    Clark   Co.   are   this   year   again    handling 
the  "Regal"  line  of  private  post  cards. 


For  Christmas 

Our  Famous 

Albemarle   Series  of 

Private  Greeting 
Christmas  Booklets 


We  will  supply  to  any  re- 
liable Stationer,  a  sample 
book  of  the  above  FREE. 
You  take  the  orders  from 
the  book,  and  send  to  us, 
when  we  will  print  your 
customer's  name  and  ad- 
dress, and  return  to  you, 
allowing  you  a  discount 
of  40°/o  off  the  listed 
prices. 

Neatest,  daintiest,  and 
best  line  on  the  market. 

WRITE  FOR  BOOK  TO-DAY. 


THE  VALENTINE  &  SONS 
UNITED  PUBLISHING  CO. 

LIMITED 

444  St.  Paul  St.,  Montreal. 

515  Ashdown  Block,  Winnipeg. 
60  Front  St.  West,  Toronto. 
Mercantile  Bldg.,  Vancouver. 


BOOKSELLER  AND  STATIONER 


29 


r 


mm\ 


"ART"  Series  Private  Xmas  Cards 


$100 


easily  made  by  soliciting  orders  for 
this  Series.  Sample  Books  are  now 
being  sent  out  and  only  a  few  left. 
Take  advantage  of  a  good  offer,  mail 
post  card  asking  for  particulars.  Books 
"free"  and  freight  paid  to  destination. 

Write  AT  ONCE. 


LONSDALE  &  BARTHOLOMEW,  Limited 

300    ST.    JAMES    STREET,    MONTREAL 


V.. 


J 


K. 


J 


"Sports"  Playing  Cards 


The  Best    g^ 
Value 
in  the 
Market 

One 

of 

Many 

Varieties 


Leaders  in 

a  second 

(jrade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards— Made 

in  Canada— Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOB  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to   The   Union    Card    and    Paper   Company,  Montreal 


Profit  in  Toys 

The  store  that  carries  a  line 
of  Toys  attracts  the  most 
profitable  trade — the  family 
trade. 

Why  Not 
Investigate  ? 

Send  for  a  free  sample  copy 
of  "PLAYTHINGS,"  the 
trade  journal  that  tells  all 
about  toys,  dolls,  games 
and  juvenile  sporting  goods. 

McCready    Publishing    Go. 

118  East  28th  Street  New  York 


30 


BOOK  S  E  L  L  I-]  R     A  N  I.)     8  T  A  T  I  O  X  K  I; 


Wall  Papers  and   Picture  Frames 

Seasonable  Department  Capable  of  Enlargement 
— New  Wallpapers  for  1911-12 — Some  Interesting 
Novelties — The  Latest  in  Picture  Frames — Styles 
and  Wood  in  Vogue. 

A  substitute  for  stained  glass  is  now  offered  to 
the  Canadian  trade.  This  line  is  imported  by 
a  leading  firm  from  English  factories.  It  is  a  trans- 
parent, or  rather,  a  translucent  paper,  18  inches 
wide,  and  retails  at  from  30  cents  up.  It  comes  both 
in  classic  and  in  art  nouveau  designs.  Colors  are 
especially  bright  and  clear.  The  finish  is  smooth, 
and  the  whole  effect  exactly  like  that  of  stained  glass. 
The  material  does  not  roll  or  curl  up;  it  is  quite 
easy  to  wash,  requires  no  special  treatment.  It  is 
durable  and  does  not  warp  away  from  the  edges.  It 
is  soaked  for  thirty  minutes,  and  then  applied  to 
the  window. 

® 

An  embossed  silk  paper  gives  a  very  close  imita- 
tion of  the  expensive  Japanese  Tekko  papers.     The 


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V         i         J         I         4         .'         ,-         /         /       i  j»         J  . 

v     v     v      »     >.      vvvv  ^Sjf^r    "     v     v 
I*****-/***      »^^r      ■/      •/      v 

v     v     v     v     v     v     v     v     v     v     v     v     v     v 
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t      t       1       V       <t   '  ¥      V      * 


ONE    OF    THE    DAINTY     FLORAL     CREATIONS 

FROM    THE    1912    LINE    OF    STAUNTON    WALL 

PAPERS. 


A  new  wainscot  paper  consists  of  an  excellent 
reproduction  of  a  rough  grain  wood.  The  paper  is 
used  for  wainscoted  and  beamed  rooms.  It  is  em- 
bossed  to  give  the  grain,  and  is  finished  with  a  dull 
varnish  effect. 

® 

A  very  perfect  type  of  sanitary  tile  wallpaper, 
quite  different  from  the  old,  varnished  sort,  is  now 
offered    by    Canadian    manufacturers.     This  paper 


effect  is  indescribably  rich  and  soft,  and  is  specially 
suited  for  dados  and  wainscot. 


ONE    OF    MATTHEWS    BROS.    NEW    FRAMED    PICTURES. 

comes  in  charming  English  engraved  designs,  floral 
effects  included. 

® 

A  pretty  contrast  is  seen  in  some  of  the  new  floral 
friezes.  Instead  of  the  ground  being  the  same  as  that 
of  the  filler  beneath,  the  ground  contrasts,  while  the 
design  itself  carries  out  the  shades  of  the  wallpaper. 
This  contrasting  frieze  effect  was  particularly  attrac- 
tive in  delicate  shades  for  bedroom  use,  with  side 
wall  in  a  solid  color,  embossed,  watered  or  satin 
striped. 


A  High-Class  Frieze. 

A  basket  of  flowers  in  natural  modern  art  design 
supplies  the  motif  for  one  of  the  most  artistic  friezes 
ever  presented  here.  It  is  a  "Made  in  Canada"  num- 
ber, and  has  fourteen  colors,  the  previous  limit  reach- 
ed here  being  twelve. 

It  is  to  be  noted  as  a  significant  fact  pointing  to 
changed  conditions  in  the  trade,  that  the  friezes  asked 
for  are  now  the  more  expensive  lines,  where  formerly 
the  great  demand  was  for  cheapness.  A  plainer  paper 
is  used,  and  the  onus  of  decoration  rests  upon  the 
frieze  alone,  so  that  it  must  be  handsome  and  good- 
looking.  Moreover,  people  are  being  educated  past 
the  stage  when  they  were  willing  to  sit  in  a  thirty- 
dollar  chair  on  a  three  hundred-dollar  rug,  gazing 
at  a  three-dollar  picture  on  a  three-cent  wallpaper. 
Merchants  find  that  the  demand  for  simple  designs 
in  high-class  lines  is  constantly  on  the  increase. 

Five  years  has  seen  a  practical  revolution  in  wall- 
paper lines. 


BOOKSELLER     AND     STATION  E  R 


31 


NEW    PORTRAIT 

OF 

Right  Hon. 

Sir  Wilfrid  Laurier, 

K.CM.G.-P.C 

Published  by  Matthews  Bros  ,  Ltd., 
788  Dundas  St.,  Toronto,  in  high-class 
photogravure,  from  the  original  painting 
by  J.  W.  L.  Forster,  Canada's  foremost 
portrait  painter. 

Plate   size,  15x18.  Price  $1.20  each 

Paper  size,  22  x  3**.    Discount  c  f  50%  to  the  trade. 

DO  NOT  FAIL  TO  HAVE 
ONE  OR  TWO  OF  THESE 
HANDSOME  PHOTOGRAV- 
URES FOR  WINDOW  DIS- 
PLAY DURING  THE  COMING 
ELECTIONS. 

MATTHEWS   BROS.,   Limited 

788  Dundas  St.,  Toronto. 

WE  MAKE  GOOD  PICTURE  FRAMES 


"Well  begun 
is  half  done " 


What  could  be  truer  of  the 
wall-paper  business? 

A  good  season  is  a  season 
off  to  a  good  start. 

A  good  start  is  only  pos- 
sible with  a  popular,  rapid- 
selling  line. 


ALL£ 


is  a  winner  from  the  start. 
Anyone  who  looks  over  the 
1912  line  can  see  with  'half 
an  eye"  that  here  is  the  line 
that  will  not  only  start  the 
season  with  a  rush  but  keep 
it  up. 

There  is  always  enough 
Wall  Paper  being  bought  all 
through  the  year  to  keep 
somebody  busy  if  the  bulk 
of  it  were  turned  toward  any 
one  store. 

You  can  get  the  cream  of 
the  business  in  season  and  out 
with  STAUNTOV  WALL 
PAPERS. 

Other  men  are  getting  it, 
why  not  you? 

If  you  have  not  yet  seen 
the  magnificent  values  in  the 
1912  Staunton  Wall  Paper, 
write  us  and  we  will  see  that 
you  have  a  chance  to  do  so. 

Salesmen  are  on  the  road. 


Stauntons  Limited 

Wall  Paper  Manufacturers 
9  13  Yonge  St.,  TORONTO 


32 


BOOKSELLER  AND  STATIONER 


New  Ground  Effects. 

Embossed  and  damask  eifects  resembling  table 
linen  are  now  among  the  novelty  lines  for  ceiling 
use.  Some  embossed  damask  wall  fillers  are  also 
used. 

A  Tiffany  blend  ground,  though  not  so  new,  con- 
tinues to  be  a  favorite  effect  in  many  quarters.  It 
is  admirably  adapted  to  a  room  of  many-colored 
lights  and  rich  hangings. 

The  aereograph,  or  shadow-stripe,  is  among  the 
newest  offerings,  coming  in  self-colored  paper  with 
fancy  frieze  to  match.  Strappings  and  fancy  ceiling 
are  also  offered  in  this  style.  The  effect  is  that  of  a 
striped  moire  with  shadows  occurring  regularly  and 
in  straight  lines.  It  has  an  elusive  quality  which 
gives  great  softness  and  suggestiveness  to  a  back- 
ground. 


Pictures  and  Frames  for  the  Bookseller. 

The  present  style  of  picture  frames  run  to  antique  and 
fine  veneers.  Polished  frames  are  not  so  much  in  vogue 
these  days  though  some  very  pretty  effects  in  slender 
polished  woods  are  new.  Especially  beautiful  are  the  dead 
finished  Circassian  walnut,  shown  in  dome  and  O.G.  de- 
signs, and  the  Dutch  pyramid  frames  are  particularly  sea- 
sonable They  run  in  widths  from  one  inch  to  four  inches. 
Dead  finish  oak  frames  in  the  variety  of  dark  colorings, 
principally  brown,  attractively  set  off  sepia  tints  and 
other  dark  finished  pictures. 


Instead  of  the  highly  polished  gold  and  gilt  frames 
(which  are  of  course  in  good  taste  for  very  expensive  pic- 
tures) the  dull  finish  prevails.  The  new  French  antique 
gilt  mouldings,  while  perhaps  not  so  elaborate  as  those 
shown  in  past  seasons,  have  probably  quite  as  much 
workmanship.  The  frames  are  not  so  heavy,  running 
more  to  those  designs  and  effects.  An  antique  frame  in 
powdered  gilt  with  polished  high  lights,  is  very  attrac- 
tive. Some  of  these  frames  too  have  a  brown  and  gray 
finish  which  gives  a  distinctive  tone  to  the  individual 
picture. 

One  of  the  newest  colors  is  Chippendale  which  looks 
like  rea'  old  mahogany.  The  effect  is  that  the  finished 
frame  looks  as  though  an  old  weathered  bit  of  mahogany 
had  been  polished  for  this  distinctive  purpose. 

♦ 


New  Wallpaper  Display  Rack. 

The  Onward  Mfg.  Co.,  Berlin,  are  now  making  a 
novel  display  rack  for  wall  papers,  which  should  prove  a 
useful  and  ornamental  addition  to  the  equipment  of 
stationery  stores  handling  wall  papers.  It  is  an  upright 
metal  device  containing  a  number  of  racks  which  swing 
on  a  centre  disc,  these  racks  being  capable  of  holding  a 
hundred  samples  at  the  one  time.  These  racks  may  be 
easily  put  on  and  taken  off.  It  is  not  necessary  to  paste 
on  the  paper  samples,  as  the  rack  is  equipped  with  tape 
ready  to  receive  the  samples.  For  comparison  purposes 
it  is  a  useful  contrivance  and  when  showing  samples  to 
several  people  at  the  same  time  it  should  prove  itself  a 
convenience.  It  weighs  about  200  pounds,  but  can  be 
easily  moved  about  the  store. 


The  "Onward" 

Rotary   Wail    Paper 

Display  Rack 


Made  'entirely  of]  metal,  saves  half 
the  time  of  a  salesnan,  and  enables 
several  customers  to  see  the  stock 
at  the  same  time  or  one  customer  to 
compare  two  or  more  papers  side  by 
side.  The  racks  are  easily  removed 
from  the  centre  discs  to  allow  of  closer 
examination  of  the  paper,  and  no 
pasting  of  samples  is  necessary. 

The  rack  holds  one  hundred  (100) 
samples  at  one  time  and  these  are 
easily  put  on  and  easily  taken  off. 

An  ornament  to  any   store. 
All  trimmings  nickel-plated. 

Write  for  our  full 
descriptive  circular  and  price. 

Made  in  /n>o  tfzes 
for  1 8- in.  and  24 -in.  paper. 


ONWARD    MFG.    CO. 

BERLIN,  ONTARIO 


The  Coming  September  Books 

Season  Opening  Early — Promise  of  Big 
Fall  Business  —  Publishers  Announce 
Large  Lists  of  New  Works — More  to 
Come. 

Just  at  the  moment  there  is  every  promise  of  big 
fall  book  buying.  The  lists  of  new  publications  offered 
by  t lie  respective  publishing  houses  thus  early  in  the 
season  is  large  and  it  is  not  unlikely  that  by  October 
these  lists  will  be  swollen  by  many  additions.  The  fall 
season  is  opening  early. 

The  following  are  titles  of  books  of  fiction  already 
arranged  for  autumn  publication  by  the  Copp,  Clark  Co.: 
"The  Fruitful  Vine,"  by  Robert  Hichens;  "The  Honor- 
able Peggy,"  by  G.  B.  Lancaster;  "The  Sick-a-bed  Lady," 
by  Eleanor  H.  Abbott;  "Just  Patty,"  by  Jean  Web- 
ster; "Texas  Ranger,"  by  Wm.  MacLeod  Raine;  "The 
One-way  Trail,"  by  Ridgwell  Cullum;  "Peter  and 
Jane,"  by  S.  MacNaughton;  "Substitute  Prisoner,"  by 
Max  Marcin,  and  "Pandora's  Box,"   by  J.  A.  Mitchell. 

The  September  fiction  of  Cassell  &  Co.  includes  "Fox 
Farm,"  Warwick  Deeping;  "The  Double  Four,"  E. 
Phillips  Oppenheim;  "Cynthia  Charrington,"  Mrs.  Geo*, 
de  Home  Vaizey;  "Love's  Privilege,"  Stella  M.  Dur- 
ing; "An  Angel  in  Ambledon,"  W.  A.  Bowie,  and  "A 
Servant  of  the  State,"  Elizabeth  Cosby. 

The  same  house  has  a  long  list  of  miscellaneous  pub- 
lications promised  for  September.  Some  of  the  titles 
are:  "Secret  Service  in  South  Africa,"  Douglas  Black- 
burn and  Capt.  W.  W.  Caddell ;  "Astronomy  for  All," 
Bruno  H.  Burgel;  "Breeding  and  the  Mendelian  Discov- 
ery," A.  D.  Darbishire;  "The  Story  of  English  Litera- 
ture," Anna  Buckland;  "Short  Sketch  of  History  of 
English  Language,"  0.  T.  Williams;  "Fourteen  Years  a 
Jesuit,"  Count  von  Hoensbroech;  "The  Voice  of  Joy 
and  Health,"  Rev.  Arthur  W.  Robinson. 

The  list  of  fiction  promised  by  the  Musson  Book  Co. 
for  the  month  is:  "The  Iron  Woman,"  by  Margaret  De- 
land,  author  of  "The  Awakening  of  Helena  Ritchie"; 
"Adventures  of  Bobby  Orde,"  by  Stewart  Edward 
White;  "Abe  and  Mawriss,"  Montague  Glass;  "The 
Last  Galley,"  A.  Conan  Doyle;  "Joey,  the  Dreamer," 
Henry  Oyen;  "The  Taming  of  John  Blunt,"  Alfred 
Olivant. 

During  September,  McLeod  &  Allen  intend  publish- 
ing under  their  own  imprint :  "  A  Prairie  Courtship, ' '  by 
Harold  Bindloss;  "A  Person  of  Some  Importance," 
Lloyd  Osbourne;  "The  Forbidden  Way."  George  Gibbs; 
"Rose  of  Old  Harpeth,"  Maria  Thompson  Daviess;  "The 
Song  of  Renny,"  Maurice  Hewlett;  "Cap'n  Warren's 
Wards,"  Joseph  C.  Lincoln;  "The  Yellow  Letter."  Wil- 
liam Johnston;  "Uncertain  Irene."  Katharine  Holland 
Brown;   "Sandy  Sawyer,   Sophomore,"  Ralph  D.  Paine; 


"The  Stroke  Oar,"  Ralph  1).  Paine;  "Philip  Steele," 
James  O.  Curwood. 

McClelland  &  Goodchild  will  publish  shortly  a  new 
book  by  J.  E.  Buckrose  entitled  "Love  in  a  Little  Town." 
A  second  English  edition  has  been  called  for  in  advance 
of  publication.  They  will  also  carry  the  new  book  by 
Phillips  Oppenheim,  entitled  "Havoc."  The  same  firm 
will  have  ready  in  the  near  future,  Randal)  Parrish's 
new  book,  "My  Lady  of  Doubt;"  and  will  also  publish 
Canadian  editions  of  Grace  S.  Richmond's  new  book, 
"Strawberry  Acres,"  and  the  new  0!  Henry  book, 
' '  Sixes  and  Sevens. ' ' 

The  Publishers  Press,  Montreal,  and  London,  are 
bringing  out,  this  fall,  several  books;  one  by  Mrs.  John 
Lane,  the  wife  of  John  Lane,  of  the  publishing  firm  of 


GERTRUDE    PAGE. 

Author  of  "Winding  Paths,"  one  of  Copp.  Clark's  recent 
>  publications. 

same  name,  is  a  volume  of  clever  sketches  under  the  title 
"The  Talk  of  the  Town."  Dr.  Macphail's  articles  on 
Canada's  National  Problems;  D.  W.  McBride's  series  on 
t lie  Canadian  West;  Col.  Wood's  selection  of  stories  of 
the  St.  Lawrence  and  Quebec,  and  a  number  of  other 
stories  and  special  articles  will  also  come  from  the  Pub- 
lishers' Press  at  an  early  date. 


Book  News  of  the  Month. 
Henry  Frowde  are   issuing  through   their  new   educa- 
tional department  a  number  of  small  editions  of  the  Eng- 


34 


BOOKSELLER     AND     STATIONER 


a 
of 


lish  classics  in  paper,  boards  and  cloth  to  retail  at 
low  price.  They  are  also  publishing  an  edition 
.Shakespeare  in  the  Oxford  Plain  Text  series. 

The  Musson  Hook  Co.,  who  handle  the  Harper  publi- 
cations in  Canada,  issued  on  August  19  Ilex  Beach's  "The 
Ne'er  Do  Well,"  a  book  telling  of  a  young  American  with 
a  fight  on  his  hands— a  fight  of  muscle  and  a  fight  of 
character.  The  scene  is  laid  in  Panama-  The  characters 
introduced  are  Americans  of  various  kinds;  some  with 
swarthy  skins,  some  without;  a  Spanish  girl  and  her 
father,  and  a  motley  crew  of  his  enemies.  The  conquest 
of  the  isthumus  by  the  canal  engineers  and  the  counter- 
plots of  politicians  run  through  the  story,  wihich  deals 
with  the  development  of  the  hero  from  a  reckless  idler 
into  a  man  of  the  kind  who  do  things,  all  told  with  the 
enthusiasm  of  youth. 

McClelland  &  Goodchild,  during-  the  month  have  issued 
a  new  series,  "Told  Through  the  Ages."  The  titles  and 
author,  are:  "Legends  of  Greece  and  Rome,"  Grace  H. 
Kupfer;  "Favorite  Greek  Myths,"  L.  S.  Hyde;  "Stor- 
ies from  Herodotus,"  H.  L.  Havell;  "Britain  Long  Ago" 
Stories  from  Old  English  and  Celtic  Sources,  Wilmot- 
Buxton;  "Stories  from  Scottish  History,"  M.  Edgar; 
••Stories  from  the  Earthly  Paradise,"  M.  Edgar;  "Sim 
ies  from  Greek  Tragedy,"  H.  L.  Havell;  "Stories  from 
the  Aeneid,"  H.  L.  Havell;  "The  Book  of  Rust  em, " 
E.  M.  Wilmot-Buxton ;  "Stories  from  the  Old  Testa- 
ment," S.  Piatt;  "Stories  from  the  Odyssey,"  H.  L. 
Havell;  "Stories  from  the  Iliad,"  H.  L.  Havell;  "Told 
by  the  Northmen,"  E.  M.  Wilmot-Buxton;  "Stories  from 
the  Don  Quixote,"  and  "Stories  from  Thucydides, "  H. 
L.  Havell;  "The  Story  of  Hereward,"  Douglas  C.  Sted- 
man;  "Stories  from  the  Faerie  Queene,"  L.  H.  Dawson; 
"Cuchulain"  and  "The  Hound  of  Ulster,"  Eleanor 
Hull:  "Stories  from  Xenophon,"  H.  L.  Havell;  "Old 
Greek  Nature  Stories,"  F.  A.  Farrar. 

Mrs.  Annie  Fellows  Johnston,  author  of  the  Little 
Colonel  Series  and  other  delightful  stories  is  at  work  on  a 
new  book — not  a  juvenile  work,  but  a  book  of  adult  fic- 
tion— which  L.   C.   Page   &   Co.,  will   publish  in   the  fall. 

A.  C.  McClurg  &  Co.,  Chicago,  announce  that  they 
have  received  the  manuscript  of  a  new  book  of  fairy 
tales  by  Edith  Ogden  Harrison,  the  wife  of  Carter  H. 
Harrison,  who  has  just  taken  his  chair  for  the  fifth 
time  as  mayor  of  Chicago. 

Two  new  books  by  James  Allen,  author  of  "As  a 
Man  Thinketh,"  are  to  be  published  in  September,  hy  T. 
Y.  Crowell  &  Co.,  New  York.  The  new  volumes  are  en- 
titled "Man:  King  of  Mind,  Body,  and  Circumstance," 
and  "The  Eight  Pillars  of  Prosperity,"  also  four  novels 
by  American  writers  are  on  the  Crowell  Company  list 
for  September  issue:  "A  Watcher  of  the  Skies,"  by 
Gustave  F.  Mertins;  "Rainier  of  the  Last  Frontier,"  by 
John  Marvin  Dean;  "Monna  Lisa,"  by  Guglielmo 
Scala;  and  a  railroad  story, 
Cloud,"   by  Frank  L.   Packard. 

Cassell  &  Co.,  report  that 
\vill  be  published  September  7, 
month  it  will  be  followed  by   their  other  annuals. 

The  Macmillan  Company  announce  that  they  have 
taken  over  from  the  recent  publishers,  for  republication, 
the  following  works  hv  Miss  Ida  M.  Tarbell:  "The 
History  of  the  Standard  Oil  Company,"  2  vols.;  "The 
Life  of  Abraham  Liocoln,"  2  vols.;  "Father  Abraham;" 
"He  Knew  Lincoln;"  "Napoleon:  With  a  Sketch  of 
Josephine,"   and    "Mad.nme  Roland." 

A  new  illustrated  library  is  being  brought  out  by 
The  Copp,  Clark  Co.  It  is  entitled  the  "Burlington," 
The  titles  so  far  made     up  are:   "Cranford,"   "Vicar     of 


"On   hhe     Iron     at  Big 

their     annual   "Chums" 
and    that     later      that 


Wakefield,"  "Essays  of  Elia,"  "Tale  of  Two  Cities,"  and 
"Invitation  of  Christ." 

Little,  Brown  &  Co.'s  autumn  fiction  will  include 
"Havoc.''  a  typical  story  of  international  intrigue,  by 
E.  Phillips  Oppenheim,  illustrated  in  color  by  Howard 
Chandler  Christy;  "When  Woman  Proposes,"  a  sprightly 
love  story,  by  Anne  Warner,  illustrated  in  color  by 
Clharlotte  Weber-Ditzler;  "The  Road,"  a  story  of  railroad 
building  in  the  Balkans,  by  Frank  Savile;  "The  Lotus 
Lantern,"  the  romance  of  a  Geisha  girl,  by  Mary  Imlay 
Taylor  and  Martin  Sabine;  "At  Good  Old  Siwash,"  a 
humorous  college  tale,  by  George  Fitch;  and  "Across  the 
Latitudes,"  virile  stories  of  the  sea,  by  John  Fleming 
Wilson.  They  also  announce  a  twelfth  printing  of  "The 
Broad  Highway,"  by  JefTery  Farnol,  and  they  state  that 
they  have  ordered  paper  for  40,000  additional  copies. 

Apropos  of  the  recent  prospect  of  trouble  in  Morocco, 
CasseH  &  Co.,  have  issued  "The  Land  of  Veiled  Women," 


ADELINE    M.    TESKEY. 

Author   of   "  The   Yellow   Pearl."  one  of   Musson's   recent 
publications. 


by  John  Foster  Eraser,  advancing  the  date  of  publica- 
tion. Mr.  Fraser  visited  Morocco  less  than  ten  months 
ago,  and  this  work  is  the  result  of  his  trip  in  which  he 
telis  of  his  experience  in  that  country  and  of  the  condi- 
tions of  life  there. 


Popular  and  Best  Selling   Books 

Present-day  Publications  Which  are  Selling  Best 
— Books  Most  in  Demand — List  of  Canadian  and 
United  States  Publications  Most  Called  for. 

Canadian  Summary  of  Best  Sellers. 

Points. 

1.  Broad    Highway.     Jeffrey    Farnol.    Little,    Brown 

&    Co. ,   103 

2.  Story    Girl.    L.    M.    Montgomery.    Page    83 

3.  Prodigal    Judge.    Vaughn   Kester.    McLeod    52 

-1.     Rosary.     Florence   Barclay.    Musson   , 36 

;•>.     Do|i    Doctor.    Richard   Dehan.    Frewde    30 

(i.     Grain   of   Dust.    D.    G.    Phillips.     Brig-gs    23 

United    States   Best    Selling    Books. 
According  to  the     Bookman,    the     six  books   (fiction) 
which  have  sold  best  in  the  order  of  demand  during  the 
past  month  are  : 

Points. 

1.  The  Long  Roll.     Johnston.     (Houghton,  Mifflin)...    311 

2.  The  Prodigal     Judge.    Kester.     (Bobbs-Merril) ....     198 


BOOKSELLER     AND     STATIONER 


35 


3.  The    Broad     Highway.    Famol.    (Little,   Brown)    196 

4.  Miss   Gibbie    Gault.    Bosher.     (Harper)    142 

5.  Queed.    Harrison.     (Houghton,     Mifflin)    "I 

6.  The     Miller  of     Old  Church.    Glasgow.     (Double- 

day,   Page)    GG 

The  best  selling  non-fiction  : 

1.  The  Doctor's  Dilemma.    Shaw.    (Brentano).  $1.50. 

2.  The  Practical  Flower  Garden.     Ely.     (Macmillan).    $2. 

3.  Woman    and    Lalbor.    Schreiner.     (StokBS.)     $1.25. 

1.    The   Blue   Bird.    Maeterlinck.     (Dodd,    Mead.)     $1.25. 

5.  A    Tenderfoot    with    Peary.    Borup.     (Stokes.)     $2.10. 

6.  The    Cabin.    White.     (Doubleday,    Page.)     $150. 
The  best  selling  juveniles  : 

1.  Rover   Boys   Down   East.    Winfield.     (Grosset   &   Dun- 

lap.)     60c. 

2.  The    Young   Pitcher.    Grey.     (Harper.)     $1.25. 

3.  Dave  Porter  and  His  Rivals.    Stratemeyer.    (Lothrop, 

Lee  &  Shepard.)     $1.25. 

4.  Wells    Brothers.     Adams.     (Houghton,    Mifflin)     $1.20. 

5.  The  Motor   Boys'   Series.     Young.     (Cupples  &    Leon.) 

60c. 

Publishers'  Best  Selling  Books. 

The  three  best  selling  books  reported  by  respective 
publishing  houses  during  August  have  been  as  follows  :— 

McLeod  &  Allen— "Prodigal  Judge,"  by  Vaughan 
Kester  ;  "The  Lighted  Match,"  by  Charles  Neville  Buck, 
and  "Torchy,"  by  Sewell  Ford. 

The  Copp,  Clark  Co.— "A  True  Woman,"  Baroness 
Orczy;  "Lilamani,"  Maud  Diver,  and  "Molly  Make-Be-' 
lieve,"  Eleanor  H.  Abbott.  "Dawn  O'Hara"  is  a  good 
fourth. 

Cassell  &  Co.— "The  Jesuit,"  Joseph  Hocking;  "The 
Unknown  Isle,"  Pierre  de  Conlevain ;  "Barbarous  Mex- 
ico," John  Kenneth  Turner. 

Henry  Frowde— "Dop  Doctor,"  "Glory  of  Clemin- 
tina,"   "The  Gospel  of  the  Hereafter." 

The  Musson  Book  Co.— "  The  Ne'er  Do  Well,"  Rex 
Beach;  "Queed,"  Henry  S.  Harrison,  and  "  The _  Ros- 
ary," Florence  Barclay. 

Extra  Editions  of  Current  Publications. 

The  Musson  Book  Co.  have  published  a  second  edition 
of  "The  Garden  of  Resurrection,"  E.  Temple  Thurston's 
new  boolc. 

According  to  Dr.  Grenfell's  publishers,  Houghton,  Miff- 
lin Co.,  his  latest  book,  "Adrift  on  an  Ice-Pan,"  has 
reached  its  ninth  edition. 

Henry  Frowde  reports  that  a  number  of  Locke's  new 
story, ^"The  Glory  of  Clementina,"  were  repeated  after 
the  first  week  of  publication. 

McClelland  &  Goodchild  have  in  preparation  a 
second  edition  for  Canada  of  "Bawbee  Jock,"  by  Amy 
McLaren.  They  have  also  just  brought  out  a  Canadian 
edition  of  "The  Hill,"  by  Horace  Arinesley  Vachell. 
This  book  has  gone  into  18  editions  in  England. 

A  new  edition  of  Ridgwell  Cullum's  "Trail  of  the 
Axe"  is  being  published  by  The  Copp,  Clark  Co. 

Cassell  &  Co.  report  large  sales  of  their  "French- 
English,  English-French"  dictionary. 

Eleanor  H.  Porter's  "Miss  Billy,"  published  by  L.  C. 
Page  &  Co.,  Boston,  has  already  run  through  three  large 
editions.  A  fourth  edition  of  "George  Thornei,"  Mr.  Nor- 
val  Richardson's  new  novel,  issued  by  the  same  house, 
has  just  appeared. 


r±  /~\/~\WS'  C  Out-of-print  boolti  supplied.   No  matter  what  subject 

K\l   II   llV^^  Can  supply  any  boolc  ever  published.    We  have  50.000 

^"^  ^^  ^"^      m.4-^  •       rare  books. 

BAKER'S  BOOKSHOP,  John  Bright  St.,  Birmingham,  Eng. 


"Excelsior,"  France's  only  illustrated  daily,  recently 
conducted  a  voting  contest  as  to  the  best  French  novel. 
A  majority  of  votes  was  cast  for  Gustave  Flaubert's 
■;  Madame  Bo  vary." 


NEW  TORONTO  PUBLISHING  FIRM. 

Mr.  W.  C.  Bell,  who  for  the  past  six  years  has  been 
connected  with  The  Musson  Book  Co.,  is  withdrawing  at 
the  end  of  the  month  from  that  'concern  to  enter  into 
partnership  with  Malcolm  J.  Cockburn,  in  the  business  of 
publishers  and  wholesale  booksellers  The  title  of  the 
new  firm  will  be  Bell  &  Cockburn. 

Mr.  Bell  is  an  old  bookman,  and  is  favorably  known 
all  over  the  country  by  the  trade.  He  has  been  asso- 
ciated with  the  book  business  for  35  years,  and  is  still 
activelv  engaged  covering  the  ground  from  Montreal  to 
Vancouver.  He  will  continue  to  do  so  for  the  new 
(inn. 

Both  Mr.  Bell  and  Mr.  Cockburn  are  book  lovers,  as 
may  be  judged  by  the  accompanying  illustrations  of   their 


CORNER    IN    MR.     BELL'S    LIBRARY. 

Photo  by  Fjeemamle 


libraries  Mr.  Bell  has  a  carefully  selected  library  cov- 
ering almost  every  branch  of  literature,  including  many 
of  great  rarity  and  value.  He  is  also  a  print  collector, 
making  a  speciality  of  Bartolozzi  and  his  pupils,  also 
Cruickshank,  Rowlandson  and  others.  His  collection  of 
prints  of  early  Canadian  subjects  is  a  noted  one.  Mr. 
Bell  will  be  buyer  for  the  new  concern. 

Malcolm  J.  Cockburn,  the  other  member  of  the  new 
firm,  was  educated  at  U.C.C.,  and  Toronto  University  for 
law,  but  eventually  decided  on  a  mercantile  life.  He  got  his 
initiation  with  Paterson  Bros.,  wholesale  milliners.  When 
that  concern  was  dissolved  he  became  associated  with 
Frank  Robertson  &  Co.,  fancy  dry  goods,  and  remained 
with  him  until  he  formed  a  partnership  with  Drake, 
Hambly  &  C6ckburn.  After  five  years  business,  Mr. 
Cockburn  withdrew  and  purchased  an  interest  in  the 
firm  of  Cockburn  &  Rea,  wholesale  milliners.  He  was, 
however,  always  predisposed  to  books,  and  is  the  possess- 
or of  one  of  the  finest  libraries  in  Toronto,  making  a 
speciality  of  Scotch  literature  and  Canadian.  Mr.  Cock- 
burn will  look  after  the  office  and  financial  department 
of  the  new  business. 

Before  leaving  the  company,  the  directors  of  The 
Musson  Book  Co.  tendered  Mr.  Bell  a  little  complimentary 


36 


BOOKSELLER     AND     STATIONER 


dimier  a1  the  home  of  the  secretary  of  the  company  on 
Wednesday  evening,  August  30.  There  were  present  be- 
sides the  guest,  Messrs.  ('.  .).  Musson,  president;  Geo. 
Gouinlock,  vice-president;  J.  II.  Charles,  secretary- 
treasurer;  and  Dr.  II.  A.  Beatty,  director.  On  behalf  of 
the  directors,  Mr.  Musson  presented  Mr.  Bell  with  an 
lS-karal  gold  watch  engraved  on  the  outside  with  the 
initials  of  the   recipient  and  on  the  dome  "Presented  to 


W.  C.  BELL. 

W.  C.  Bell,  from  the  Directors  of  The  Musson  Book  Co., 
Ltd.,  Toronto,  Aug.  30,  1911.'' 

In  making  the  presentation,  Mr.  Musson,  who  pre- 
sided at  the  gathering,  made  one  of  those  little  speeches 
which  was  pleasant  because  of  its  lack  of  all  that  was 
formal,  reviewing  the  history  of  the  company  from  its 
organization  in  June,  1901,  and  its  steady  growth  each 
year  from  its  inception  until  the  present,  he  assured  the 
directors  of  his  appreciation  of  the  large  part  that  Mr. 
Bell,  who  was  now  severing  his  connection  with  the  com- 
pany to  embark  on  the  sea  of  commerce  in  his  own  ship, 
had  contributed  in  making  the  Musson  Book  Company 
so  great  a  success.  Mr.  Bell  became  associated  with  the 
company  over  five  years  ago.  During  those  years  there 
had  .never  been  a  break  in  the  pleasant  relations  that 
exist,  and  it  was  with  extreme  regret  the  company  now 
had  to  say  good-bye.  The  marvelous  growth  of  Canada 
and  trade  in  Canada,  and  especially  in  books,  during  re- 
cent years  convinced  Mr.  Musson  that  there  is  a  sufficient 
field  for  the  new  venture  on  which  Mr.  Bell  is  entering, 
and  he  assured  Mr.  Bell  that  he  carried  with  him  the 
esteem  and  best  wishes  of  the  directors  of  the  company, 
and  asked  Mr.  Bell,  on  their  behalf,  to  accept  the  token 
of  their  hearty  appreciation  of  his  valued  service. 

Miss  Margaret  Charles,  a  pretty  little  tot  of  five  years, 
then  entered  the  room  and  presented  to  Mr.  Bell  the 
handsome  gold  watch. 

Mr.  Bell  replied  in  a  few  words,  expressing  his  ap- 
preciation of  the  gift,  which,  each  time  he  looked  at  it, 
would  remind  him  of  the  "time"  of  his  life.  The  pleas- 
antness of  the  relations  that  had  existed,  and  still  exist, 
though  he  was  now  severing  business  relations  in  hopes 
of  benefiting  himself,  he  knew,  would  continue  to  in- 
crease. 

Gossip  Among  the  Publishing  Houses. 
Geo.    Stewart,    of    the    Henry    Frowde    staff,    left    on 
August    14  for  his  trip  to  the   Pacific  Coast. 


J.  Otteaheimer,  of  J.  and  M.  Ottenhcimer,  publishers 
of  booklets,  post  cards,  etc.,  Baltimore,  was  a  visitor  to 
Toronto  during  the  month. 

Mr.  Goodchild,  of  McClelland  &  Goodchild,  is  calling 
on  the  trade  in  Western  Canada.  He  reports  general 
busine?s  out  there  better  than  ever  before, 

The  education  departments  of  the  various  Provinces 
have  authorized  the  use  of  more  than  fifty  titles  of  Cas- 
sell  &  Co  's  books  for  supplementary  reading. 

Mr.  Geo.  McLeod,  of  McLeod  &  Allen,  was  brought 
back  to  his  home  in  Toronto  some  days  ago.  He  is  im- 
proving from  the  injuries  received  in  the  accident  a 
month  ago. 

Cassell  &  Co.,  are  exhibiting  this  year  at  the  Cana- 
dian National  Exhibitfon.  Their  booth  in  the  Manufac- 
turer:,' Building  is  made  to  represent  a  17th  century 
English  book  shop.. 

Alfred  Tennyson  Dickens,  eldest  son  of  the  novelist, 
who  makes  his  home  in  Australia,  will  visit  Canada  in 
the  near  future.  It  is  probable  that  he  will  deliver  a 
series  of  lectures  while  here. 

Chas  F.  Cazenove,  son  of  the  late  Chas.  D.  Caze- 
nove,  head  of  C.  D.  Cazenove  &  Son,  publishers,  London, 
will  in  future  conduct  the  business.  He  will  be  assisted 
by  Mr.  Weadriff,  who  was  with  Mr.  Cazenove  for  many 
years. 

McClelland  &  Goodchild  have  been  appointed  Cana- 
dian agents  for  George  G.  Harrap  &  Co.,  London,  Eng., 
publishers  of  educational  books.  They  have  also  been 
appointed  agents  for  the  Manual  Arts  Press,  Peoria,  111., 
which  house  publishes  a  large  line  of  books  on  the  manu- 
al arts. 

A.  McArthur,  St  John,  with  his  assistant,  Mr. 
Campbell,  who  had  been  taking  a  pleasure  trip  to  the 
Pacific  Coast,  spent  a  few  days  in  Toronto  on  their  way 
home-      Mr.  McArthur  said  that  while  he  thought  a  great 


MR.    COCKBURN'S    LIBRARY. 

Photo  by  Frcemantle. 

deal  of  the  west  he  doesn't  think  there  is  any  place  that 
can  hold  a  candle  to  St.   John. 

John  G.  Oliver,  of  the  Musson  Book  Co.,  has  returned 
to  his  post  from  a  holiday  trip  spent  along  the  north 
shore  of  Georgian  Bay.  He  also  visited  at  "U-Need-a- 
Rest,"  Sparrow  Lake,  where  he  met  a  number  of  other 
Toronto  friends,  '  who  tried  to  prevail  on  him  extending 
his  visit  bv  calling  out  the  town  band. 

The  travelers  for  the  various  publishing  and  station- 
ery houses  have  gone  out  on  their  routes.  In  addition  to 
those  mentioned  last  month,   Thos.    Allen,  of  McLeod      & 


BOOKSELLER     AND     STATIONER 


37 


Allen,  accompanied  by  Be  van  Hay,  of  Eaton,  Crane  & 
Pike,  has  gone  to  the  Pacific  Coast.  Jas.  C.  Murrie,  of 
McLeod  &  Allen,  has  gone  east;  Geo.  Smithers  of  Cassell 
<te  Co.,  is  making  his  second  trip  west  to  the  coast,  call- 
ing on  all  the  trade.  John  Henry,  of  Copp,  Clark's,  has 
gone  to  the  west. 

The  Canadian  branch  house  at  Toronto  of  Henry 
Frowde  have  arranged  to  keep  a  stock  of  college  and  col- 
legiate text-books,  and  have  appointed  Douglas  E.  Mac- 
Vannel,  a  graduate  of  Toronto  University,  to  take  charge 
of  this  educational  department.  They  will  carry  among 
others  The  Clarendon  Press  and  Columbia  University  pub- 
lications In  connection  with  this  new  department  Henry 
Frowde  have  opened  a  reading  room  for  the  convenience 
of  their  customers  and  vistors  to  the  city. 


-«- 


The  story  of  "the  ancient  colony"  is  told  by  J.  D. 
Rogers  in  "Newfoundland;  Historical  and  Geographical," 
wihich  has  recently  been  published  by  Henry  Frowde.  The 
book  is  Part  IV.  of  volume  V.  of  "A  Historical  Geo- 
graphy of  the  British  colonies.  Mr.  Rogers  tells  the 
story  of  Newfoundland's  discoveries  and  explorations,  her 
fisheries,  the  beginnings  of  her  English  colony,  the  con- 
tests between  French  and  English,  her  progress  during 
the  periods  of  peace,  the  development  of  her  lands — in 
fact  her  history  in  brief.  Down  to  1757  Mr.  Rogers  had 
access  to  authentic  governmental  documents;  but  after' 
that  date  he  had  to  depend  on  contemporary  writers  and 
blue  books,  consequently  the  later  history  is  more  or  less 
impressionistic.  A  number  of  appendices  and  maps  are 
interesting. 


You  Should  Sell  the  Books 
that   People   Talk   About 


The  Standard  Book  Company  is  pub- 
lishing a  series  of  novels  of  present 
day  life  in  Canada. 

The  first  book  has  just  been  issued. 

The  Heir  from  New  York 

By  R.  S.  JENKINS 

A    delightful    story    describing    how   a 
young  American  became  Canadianized. 

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By  MARY  IMLAY  TAYLOR 
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ACROSS  THE  LATITUDES 

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Remarkable  short  stories  of  the  sea  by  the  talented  author 
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Thirteenth  Printing  of  "The  Great  Novel  of  the  Year'' 

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By  JEFFERY  FARNOL 


LITTLE,  BROWN  &  CO. 

PUBLISHERS,  BOSTON 


38  BOOKSELLEK     AND     STATIONER 


JUST  TWO 

of  the   many  unusual   booKs    on    our  fall  list. 


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The  Winning  of  Barbara  Worth 


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Author  of  "Shepherd  of  the  Hills,"  etc. 


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in  the  history  of  publishing— 250,000.     The  best  story  Mr.  Wright  has  yet  written. 


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The  Common  Law 

By  ROBERT  W    CHAMBERS 
Author  of  "Fighting  Chance,"  etc. 


The  serialization,  which  is  not  yet  completed,  has  caused  more  discussion  than  any 
novel  of  recent  years,  and  a  larger  advance  of  publication  demand  than  on  any  of  Chambers'  previous  works. 
More  than  fifty  illustrations  .by  the  King  of  Illustrators — Gibson. 

McLEOD   &   ALLEN,  Publishers,  Toronto 


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The  purpose  of  the  Library  is  to  bring  the  most  striking  results  of  recent  research  and 
thought  to  the  doors  of  a  student  class  whose  imagination  is  too  often  starved  by  an  exclusive 
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Each  book  is  an  easy,  comprehensive,  philosophical  and  stimulating  survey  of  the  subject, 
a  bird's-eye  view,  a  statement  of  principles,  meanings  and  characteristics. 

A  book  for  Reading  and  not  only  for  reference. 

Books  not  above  the  head  ot  the  average   reader. 

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CLOTH,  35c.     LEATHER,  65c.     Write  for  lUt  of  the  first  twenty  volumes  NOW  READY. 


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"LIFE  EVERLASTING"  Marie  Corelli's  latest  book  -        -        -        Cloth,  $1,25 

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"THE  TOWN  OF  MORALITY"      -       By  C.H.R. Cloth,     1,25 

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WM.  BRIGGS,  Publisher,  29.37  Richmond  St.  West,  Toronto 


BOOKSELLER  AND  STATIONER 


39 


McClelland  and  goodchild,  limited 
Fall    Announcement    of    New    Books 


FI 

STRAWBERRY   ACRES. 

Grace  S.  Richmond $1.25 

Author  of  "Red  Pepper  Burns,"  etc. 
A  charming  story  with  the  breath  of  the  out- 
doors blowing  through  it.  Then-  is  a  very 
happy  love  story  told  in  the  Author's  deli- 
cate and  graceful  way.  The  home-like  ap- 
peal in  "Strawberry  Acres"  goes  straight  to 
the   heart. 

ON  THE  IRON  AT  BIG  CLOUD. 

Prank  L.  Packard   $1.25 

Railroad  Stories  are  always  popular.  Mr. 
Packard  bids  fair  to  become  one  of  Canada's 
Leading  Writers.  His  Book  is  unequalled  in 
skill  of  narration  and  in  interest-compelling 
power. 

BAWBEE   JOCK 
Amy  McLaren $1.25 

One  of  the  most  delightful  stories  of  the 
year,  as  fresh  as  the  breath  of  heather  on 
I  bo    Scottish    Hills.     2nd    Canadian    Edition. 

LOVE  IN  A  LITTLE  TOWN. 

J.  E.  Buckrose $1.25 

Author  of  "Down  Our  Street." 
Two    editions   sold    in    advance    of   Publication 
in     England.        The     brightest     and     happiest 
Story  of  the  Year.     Bound  to  be  a  success. 

SIXES  AND   SEVENS. 

0.  Henry    $1.25 

Author   of   "Strictly   Business," 

"Whirligigs,  etc." 

THE   HEART   OF   LIFE. 

Pierre  Be  Coulevain net  $1 .25 

Author  of   "On  the  Branch,"  etc. 
Told  with  the  Author's  usual  acute  and  sym- 
pathetic comment  on  the  loves,  lives,  thoughts 
and   feelings    of   men    and    women. 

ON  THE  BRANCH. 

Pierre  De  Coulevain net  $1.25 

A   New   Edition. 

JACOB  STAHL. 
James  D.  Beresford $1.25 


ION 

Ian  Hav 


"An  absorbing  story."  says  the  Chicago  Tri- 
bune. "A  rarely  line  book,"  says  tlie  Chicago 
Inter-Ocean.  Pronounced  by  the  London 
papers  as   perhaps   the  best  novel   of  the  year. 


A  SAFETY  MATCH. 


$1.2' 


Author  of  "The  Right  Stuff," 

"A  Man's  Man,"  etc. 

MY  LADY  OF  DOUBT. ' 

Randall  Parrish $1 

Author  of  "Keith  of  the  Border,"  etc. 
HAVOC. 

E.  Phillips  Oppenheim   $1 

Easily  Mr.  Oppenheim 's  Best  and 
Strongest  Book. 
SIR  JOHN  HAWKWOOD. 
Marion  Polk  Angellotti $1 

Continues   in   Italy   the  Exploits   of  the   White 
Company  of  Conan   Doyle's   Famous  Romance. 

THE  SHIP  OF  CORAL. 

11.  de  Vere  Stackpoole $1 

AS   THE   SPARKS   FLY  UPWARD 

Cyrus   Townsend   Brady    $1 

WHEN  WOMAN  PROPOSES.  • 

Anne  Warner    net  $1 

Author  of  "The  Rejuvenation  of  Aunt 

Mary. ' ' 

THE    HILL. 

Horace  Annesley   Vachell    $1 

A   new  editio»,    illustrated. 

THE  DAWN  OF  TO-MORROW. 

Fiances  Hodgson   Burnett net  $1 

A   new  edition. 

FOLLOWING  THE  STAR. 

Florence   A  Barclay    $1 

Author  of  "The  Rosary." 

A  WEAVER  OF  DREAMS. 
Mvrtle  Reed 


25 


25 


25 


$1 

THE  BROAD  HIGHWAY. 

Jeffrey  Farnol $1 


.25 
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.25 

.00 

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50 
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THE    GREAT    ILLUSION. 

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THE  WEST  IN  THE  EAST. 

Price  Collier net  $1 .50 

ENGLAND  AND  THE  ENGLISH. 

Price  Collier net  $1 .50 

ENGLAND  AND  THE  ENGLISH. 

Price  Collier cheaper  edition,  net  $0.75 

HOW  TO  READ  AND  DECLAIM. 

( ti'imi ville   Kleiser    net   $1.25 

GREAT    SPEECHES    AND    HOW    TO    MAKE 

THEM. 
Grenville  Kleiser    net   $1 .25 

THE   DOMINION   OF    CANADA. 

W.L.Griffith net  $2.50 

A    FISHERMAN'S     SUMMER    IN    CANADA. 
F.  G.  Aflalo net  $1 .50 


WILD    ANIMALS    EVERY    CHILD    SHOULD 
KNOW. 

Edited  bv  Julia  E.  Rogers net  $1.20 

MY  LARGER  EDUCATION. 

Booker  T.  Washington net  $1.50 

Continues    the    Author's    "Up    From    Slavery." 

THE  SONG  OF  HIAWATHA. 
Illustrated    in    colors    by    Maxfield    Par- 
rish  and   Frederick   Remington.,      net   $2.00 
A  GOLDEN  TREASURY  OF  SONGS  AND 
LYRICS. 

Palgrave net  $2.25 

Illustrated  in  Color  by  Maxfield  Parrish. 
MEN  WHO  SELL  THINGS. 

Walter  Moody net  $1 .  00 

New  Edition. 

PRACTICAL  SALESMANSHIP. 

Nathaniel  C.  J.  Fowlei       net  $1.00 


SEND    FOR    COMPLETE    LISTS 

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-42    Adelaide    Street    West,    Toronto. 


to 


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Musson's  Early  Fall  Announcements 


"THE  NE'ER  DO  WELL" 

By  Rex  Beach. 
Illustrations  by  Howard  Chandler  Christy. 

For  rush  of     action,  intensity   of     surprise   and 
humor,  Rex  Beach  has  here  outstripped  himself. 

Ready.                        Cloth,  $1.50. 

"THE  GARDEN 
OF  RESURRECTION" 

Being  the  Love  Story  of  an  Ugly  Man. 

By  E.  Temple  Thurston. 

A  delightful  romance  told  in  the  same  whimsical 
strain  as  the  City  of  Beautiful  Nonsense. 

Second   Edition   Preparing.          Cloth,   $1.25. 

"THE  IRON  WOMAN" 

By  Margaret  Deland. 
Illustrated  by   F.   Walter   Taylor. 

It     is    not    too    much    to    say    that    "The  Iron 
Woman"  is  a  bigger  and  stronger  novel  than 
"The   Awakening   of  Helena   Ritchie. "      Like 
its  predecessor,  it  is  a  tale  of  spiritual  struggle 
and  deep  human  emotion. 

Ready,  Sept.  19.              Cloth,  $1.35  net. 

"WHAT  THE  PUDLIC  WANTS" 

A  Play  in  Four  Acts, 

By  Arnold  Bennett. 

This  very  successful  play  by  Arnold  Bennett  is 
a   travesty     on  modern     newspaper     men   and 
methods.      It    is    marked    by    the    keenness    of 
wit    and    sprightliness   of   humor    that    charac- 
terize   the   work   of   Arnold   Bennett   in   what- 
ever form  it  may  appear.     The  dramatic  style 
affords  the  author  opportunities  of  expression 
denied  in  other  forms  and  admirers  of  Bennett 
will  find  fresh  relish  in  this  comedy. 

Ready.         $1.00. 

"THE  ADVENTURES 
OF  RODDY  ORDE" 

By  Stewart  Edward  White. 

Illustrations  by  Walter  Brehm. 

This  is  Mr.  White's  first  book  for  young  readers, 
and   the  hundreds  of  thousands  who   delighted 
in  ' ' The  Blazed  Trail, "    "The  Riverman, ' '  etc., 
can    easily   imagine   what   an   ideal   boy's   tale 
he  makes  of  the  outdoor  experiences  of  Bobby, 
the  son  of  Orde  "the  riverman." 

Ready,   Sept.   27.                     Cloth,  $1.25. 

"QUEED" 

By  Henry  Sydnor  Harrison. 

The  Success  of  the  Year. 

"In  every  way  'Queed'  is  an  unusual  novel.     It 
is  just   what   a   novel  should  be,   a  means  for 
entertainment  and  a  cause  for  reflective  inter- 
est, a  story  to  make  us  merry  and  sad,  a  book 
for    thought    upon    what    life    is    and    what    it 
should  be.     Queed  himself  is  an  original  and 

"JOEY,  THE  DREAMER" 

By  Henry  Oyen. 

One  would  need  an  ossified  heart  not  to  be  moved 
by   this  tale  of  little  Joey  and  his  life  in  the 
Clay  Court  slum.     As  one  reader  put  it:  "The 
book  would   be   impossible   unless  one  got   that 
glimpse  of  blue   sky   for  Joey   at   the   end;   it 
would  simply  tear  one's  heart  out  otherwise." 

Cloth,  $1.25.        Ready. 

delightful    personality    that   will    never   vanish 
from  the   memory. ' ' — Boston   Transcript. 

Ready.          Cloth,  $1.25. 

"SCOTS  IN  CANADA" 

By  J.  Murray  Gibbon. 

A  history  of  the  settlement  of  the  Dominion  from 
from  the     earliest  days      to  the  present  time. 
With  12  illustrations  in  color  and  map. 

Ready  October  1.                Cloth,  Gilt  Top,  $0.75. 

THE  MUSSON  BOOK  CO. 

TORONTO  Limited 


BOOKSELLER  AND  STATIONER 


41 


1911  Fall  Fiction  1 1 9 1 


The  Secret  Garden 

By  FRANCES  HODGSON  BURNETT 

Author  of  "The  Shuttle,"  etc. 

Illustrated  in  color.  Cloth,  $1.50 


The  Fruitful  Vine 

By  ROBERT  HICHENS 

Author  of  "The  Garden  of  Allah,"  etc. 

Picture  wrapper.  Cloth,  $1.50 


The  Sick  a- Bed  Lady 

By  ELEANOR  H.  ABBOTT 

Author  of  "  Molly  Make  Believe." 

Illustrated.  Cloth,  $1.25 


Pandora's  Box 

By  JOHN  A.  MITCHELL 

Author  of  "AMOS  JUDD,"  etc. 

Illustrated.  Cloth,  $1.25 


Just  Patty 

By  JEAN  WEBSTER 

Author   of  "When   Patty 
Went  to  College." 

Illustrated. 

Cloth,  $1.25. 


MRS.   BURNETT 


A  Texas 
Ranger 

By 
WM.    MacLEOD   RAINE 

Author  of 
"  Bucky     O'Connor,"    etc. 

Illustrated. 

Cloth,  $1.25. 


The  One  Way  Trail 

By  RIDGWELL  CULLUM 

Author  of  "The  Trail  of  the  Axe,"  etc. 

Illustrated  in  color.  Cloth,  $1.25 


The   Substitute   Prisoner 

By  MAX.  MARCIN 

A  Detective  Story. 

Illustrated.  Cloth,  $1.25 


Peter  and  Jane 

By  S.  MACNAUGHTON 

Author   of  "The  Andersons,"  etc. 

Cloth,  $1.25 


The  Honourable  Peggy 

By  G.  B    LANCASTER 

Author  of  "Jim  of  the  Ranges." 

Cloth,  $1.25. 


The  COPP,  CLARK  CO.,  Limited 

Publishers,   Toronto 


42 


BOOKS  E L  L  E  R      AND     STATION  E R 


Perfect  Prints  for  Particular  Photographers 

are  easily  obtained  by  the  use  of 

WELLINGTON  PAPERS 

SEND    FOR    LISTS 

Plates,    Papers,    Films,    Photographic    Sundries,    Professional   and    Amateur    Mounts. 

SMITH,  DAVIDSON  &  WRIGHT,  Limited 

VANCOUVER,   B.C. 


Wrenn's  'Record'  Blotting    ^fr  #    'Mosaic'  &  'Basket  Weave' 

Wrenn's    'Royal'    Colors  ;<,  g   m  (Embossed)  Twenty-six  Colors 

Wrenn's  'Antlers'  Blotting        «^^     'Porcelain'  Half-Tone 

Wrenn's   'Best'  Blotting 
The  Wrenn  Paper  Company,  Middletown,  Ohio 

Agencies  in  Vancouver,  Winnipeg,  London,  Toronto,  Montreal. 

—  The  "BEST"  in  their  individual  lines 


r 


We  can  always  assort  your  stock  with  any  of  the  following : 

'Acme"    Staple   Binders   and    Staples.  Fisk,  Davey  &  Co.'s  Paper  Fasteners  and   Drawing    Fins. 

"Spiro"    Steel    Areh    Files.  Smigel's    Desk    Pads. 

"Spiro"    Pocket    Pencil    Sharpeners.  The   "Only"   Paper   Clip    (West   Mfg.   Co.) 

"Rival"    Fountain    Pens.  "Pickwick,"   "Owl"   and    "Waverley"    Steel    Pens. 

"Raven"    Stylo    Pens.  Radbridge    Playing    Cards. 

"Karmo"    Stylo    Pens.  Radbridge    Score   Pads. 

The-  Rapid    Pencil    Sharpening    Machine. 
Also   a    large    range    of   Steel    Pens,    includingall    the    popular    Canadian    Patterns. 

Factory  prices  can  also  be  quoted  on  above  lines. 


v.. 


-A.  R.  MacDOUGALL  &  CO. 


42  ADELAIDE  ST.  WEST,  TORONTO,  CANADA 


THISTLE    BRAND 


SEALING  WAX 


Made  by  JAMES  MacNEILL  &  SON,  Ltd. 
Sold  by  A.  ft.  MacDOUGALL  &  CO., 


GLASGOW 
TORONTO 


Telegraph   Codes 

ABCCodO.     5th  Edition.      English      $7.00 

A   B  C  Code.    5th  Edition.     Spanish "         B.OO 

ABCCodO.      4th  Edition "         5.00 

A  I  Code.  7.50 

IVtorelng   &    Neal  Codo 5.00 

Bodford-McNIoll  Code  6.00 

Large  and  small  codes  of  all  kinds.  Send  for  list.  Discount  to  the  trade  only. 
AMERICAN  CODE  COMPANY,  83  Nassau  St.,  N.Y.  City 
. SO        


IF  YOU  KNEW 

of  a  buying  medium  that  would  keep  your  most  particular 
patrons  satisfied,  year  after  year,  would  you  use  it  exclusive- 
ly? 

The   Great   American   Jewelry    Catalogue 

We  know  what  this  buying  medium  is  doing  for  others, 
we  know  what  it  can  do  for  you. 

Noise  is  not  argument.  But  we  do  expect  you  to  permit  us 
to  send  you  a  copy  so  you  can  study  our  proposition — it  is 
convincingly  correct —our  choice  lines  of  merchandise  at 
reasonable  prices  will  rejuvenate  your  business. 

The    Oskamp-Nolting    Company 

CINCINNATI,  OHIO 


411-413-415-417  Elm  St. 


BOOKSELLER     AND     STATIONER 


43 


The  Live  Merchant  Asks  Himself. 

Have  I  found  a  way  to  cut  ex- 
penses? 

Have  I  cleaned  up  any  of  the  old 
si  ickers  ? 

Have  I  used  enough  for  leaders? 

Have  I  seen  that  the  store  is  kept 
clean  and  in  order? 

Have  I  marked  all  the  new — and 
old — goods  in  plain  figures? 

Have  I  done  anything  to  get  new 
people  into  the  store? 

Have  I  given  my  advertising  and 
show   windows  proper  attention? 

Have  I  overstocked  on  any  article? 

Have  I  really  placed  my  orders 
where  price  and  quality  are  best  ? 

Have  I  explained  the  talking  points 
of  the  goods  to  the  salespeople? 

Have  I  dealt  squarely  with  them? 

Have  I  been  pleasant  to  every  one 
to-day  ? 

Have  I  made  plans  for  a  better 
day  to-morrow? 

Am  I  a  better  merchant — and  a 
better  man — than  I  was  yesterday? — 
Glen  wood  S.  Buck. 


75,000,000  "0.  K." 


PAPER 
FASTENERS 

SOLD  the  past  YEAR  should 
convince         YOU        of       ihtir 
{SUPERIORITY. 

Thev  Add    TONE  lo    You, 
!  Stationery  in  the  OFFICE.BANK, 
SCHOOL  or  HOkfE. 

There  is  genuine  pleasure  in 
their  ute  as  wellas  Perfect  Se- 
curity    Easily  put  on  or  taken 
off  with  the  thumb  and  finger. 
Can  be  used  repeatedly  anc* 
j  always  work-  '*     Made  of  brass  in  3  sizes.      Put  upin  brass 
[boxes  of  100  Fasteners  each. 

|  Handsome.     Compact.      Strong.      No  Slipping,  NEVER  I 
All  stationers.    Send  10c  for  sample  box  of  50,  assorted. 
Uustrated  booklet  free.     Liberal discoun  tto  the  trade. 

I The  0.  K.  Mfg.  Co.,  Syracuse,  N.  Y..  U.  S.  A.  1» 


POINTED  PARAGRAPHS. 
Practical  suggestions  are  worth 
money  to  the  retailer,  but  they  must 
be  such  as  he  can  use  to  advantage. 
What  the  man  in  the  store  wants  is 
what  he  can  use;  what  will  make 
him  money  in  the  using.  None  of  the 
dreamers  seem  to  be  able  to  under- 
stand this.  The  business  man  is  a 
business  man.  What  he  wants  is 
meat   and   potatoes — and   not  cake. 

Never  put  off  until  to-morrow  the 
profit  you  can  get  to-day. 

The  things  that  come  to  those  who 
wait  are  generally  the  things  that  no 
one  else  wants. 

Don't  forget  the  little  steps  that 
lead  to  the  high  places. 

Don't  forget  that  it  is  not  volume 
of  business  alone  that  makes  one 
prosperous.  It's  making  each  sale 
yield  a  margin  of  profit. 

You  can't  afford  to  turn  your  store 
into  a  mercantile  morgue.  You  must 
keep  your  dollars  working — you  must 
keep  them  alive. 

Keep  up  your  stock  of  staples; 
never  be  out  of  a  staple  article.  If 
a  customer  asks  for  some  article  that 
you  are  out  of,  and  should  have,  you 
not  only  lose  the  sale  of  the  goods, 
but  are  liable  to  lose  the  customer. 

It  is  not  enough  that  we  know,  we 
must  know  how  to  use  what  we  know. 

A  workman  can't  do  good  work 
with  poor  tools,  neither  can  a  mer- 
chant gain  a  good  reputation  with 
poor  goods.  Don't  try  it.  Stick  to 
the  best,  and  the  best  only.  It  pays 
in  the  long  run — in  both  profit  and 
in   satisfaction. 

Cheapness  is  not  based  on  what 
you  pay,  but  on  what  you  get. 

Many  a  man  fails  in  business  be- 
cause he  doesn't  know  how  to  figure 
cost  as  the  basis  of  all  his  business 
calculations.  Get  cost  right — then  go 
ahead  for  your  price. 

Do  your  work — or  it  will  "do" 
you. 

No  man  ever  lost-  his  reputation 
or  his  friends  by  acting  on  the 
square. 

The  man  who  is  always  knocking 
should  be  arrested  for  carrying  con- 
cealed weapons. 

Do  you  know  how  much  money  is 
paid  into  your  store  every  day  and 
how  much  is  paid  out?  You  think 
you  do.  but  do  you?  Are  you  abso- 
lutely positive  that  you  get  all  that's 
coming  to  you? 


WHO  first  sug- 
gested to  you 
the  neat  and  con- 
venient method  of 
handling  Tally  and 
Dinner  Cards  in 
dozen  lots,  placed 
in  a  transparent  en- 
velope and  sealed 
by  the  maker? 

Elliott,  of  course. 

Who  first  ar- 
ranged the  gross 
price  for  ready 
reckoning  in  buy- 
ing and  selling 
Tally  and  Dinner 
Cards---which  are 
retailed  by  the 
dozen  ? 

Elliott,  of  course. 

Who  first  made  it  possible 
to  move  your  stock  quickly 
and  profitably  by  giving  you, 
with  your  order,  a  handsome 
framed  display  card  ? 

Elliott,  of  course. 

The  address  is 

North  Philadelphia,   Pa. 

WRITE  NOW 
if  you  haven't  ordered. 


II 


BOOKSELLER     AND     STATIONER 


Condensed    or    "Want"    Advertisements 


BOOKS  FOR  SALE. 

How  to  dispose  of  shop-worn  or  unsaleable  books 
is  the  problem  of  many  a  bookseller.  Try  an  adver- 
tisement under  this  heading. 


AUTHORS    WHO     PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER    AND 
STATIONER  a  good  medium  through  which 
to  interest  the  trade  in  theirpublications. 


BOOKS  IN  FOREIGN  LANGUAGES 


MISCELLANEOUS 


AGENTS  WANTED 


L 


EMCKE  &  BUECHNER,  30  West  27th     St., 
New  York.     (All  foreign  books.)        (12-10) 


EMCKE  &  BUECHNER,    30  West  27th   St., 
/     New  York.  Best  facilities  for  supplying  books 
In  all  languages. 


BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  55  Fulton  St.,  corner 
Cliff,  New   York.     Designers   and   engravers 
of  book  plates  (ex  libris)  heraldic  and  mono- 
gram dies,  pearl   inlaid  stamping,   for   stationery. 

(2-11) 


INFORMATION  WANTED. 


THE  EDITOR  OF  THE    BOOKSELLER    AND 
Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  all  new  books  and  magazines  in  tho 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by   acquainting   him    of  any    omissions  from   the 
lists  published  each  month. 


PERIODICALS. 


KEEP  POSTED— The  leading  authority    in  Ca- 
nada on  groceries  and   food  products  Is  THE 
CANADIAN     GROCER.       Important     trade 
conditions  generally  discussed  every  week.     Price 
$2  per  year. 

THE  market   reports    make  HARDWARE   AND 
METAL  a  necessity  to  every  hardware  merch- 
ant,  paint  and  oil    dealer    in    Canada.     It  is 
mailed  every  Friday.     Subscription   price  $2    per 
year.    Address  HARDWARE  AND  METAL,  Mont- 
real, Toronto  or  Winnipeg 


MISCELLANEOUS 


A  BOOK-KEEPING  STAFF  IN  ITSELF.doing 
the  work  with    machine  precision    and  accu- 
racy, the  National  Cash  Register.    Write   for 
demonstration  literature.     National  Cash  Register 
Co.,  285  Yonge  St.,  Toronto. 

pOPELAND-CHATTERSON  SYSTEMS— Short, 
L>     simple.     Adapted  in   all  classes   of  business. 
The    Copeland-Chatterson     Company,    Ltd., 
Toronto  and  Ottawa.  (tf) 

pOUNTER  CHECK  BOOKS-Write  us  to-day 
\_)  for  samples.  We  are  manufacturers  of  the 
famous  Surety  Non-Smut  duplicating  and  trip- 
licating Counter  Check  Books,  and  single  Carbon 
Pads  in  all  varieties.  Dominion  Register  Co., 
Ltd.,  Toronto. 


DOUBLE  your  floor  space.  An  Otis-Fensom 
hand-power  elevator  will  double  your  floor 
space,  enable  you  to  use  that  upper  floor 
either  as  stock  room  or  as  extra  selling  space,  at 
the  same  time  Increasing  space  on  your  ground 
floor.  Costs  only  $70.  Write  for  catalogue  "B." 
The  Otis-Fensom  Elevator  Co.,  Traders  Bank 
Building,  Toronto.  (if) 


ELLIOTT-FISHER     Standard      WrltingAddlng 
Machines    make   toll    easier.      Elliott-Fisher 
Limited,  513  No.  83   Craig  St.  W.,  Montreal, 
and  Room  314,  Stair  Building,  Toronto.  (tf) 


ACCURATE  COST  KEEPING  IS  EASY  if 
you  have  a  Dey  Cost  Keeper.  It  automatical- 
ly records  actual  time  spent  on  each  operation 
down  to  the  decimal  fraction  of  an  hour.  Several 
operations  of  jobs  can  be  recorded  on  one  card. 
For  small  firms  we  recommend  this  as  an  excel- 
lent combination— employees'  time  register  and 
cost  keeper.  Whether  you  employ  a  few  or  hun- 
dreds of  hands,  we  can  supply  you  with  a  machine 
suited  to  your  requirements.  Write  for  catalog. 
International  Time  Recording  Company  of  Can- 
ada, Ltd.  Office  and  factory,  29  Alice  Street, 
Toronto. 


BUSINESS-GETTING  Typewritten  Letters  and 
real  printing  can  be  quickly  and  easily  turned 
out  by  the  Multigraph  In  your  own  office- 
actual  typewriting  for  letter  forms,  real  printing 
for  stationery  and  advertising,  saving  25%  to  75% 
of  average  annual  printing  cost.  AMERICAN 
MULTIGRAPH  SALES  CO.,  Limited,  129  Bay 
Street,  Toronto. 


EGRY  BUSINESS  SYSTEMS  are  devised  to 
suit  every  department  of  every  business. 
They  are  labor  and  time  savers.  Produce  re- 
sults up  to  the  requirements  of  merchants  and 
manufacturers.  Inquire  from  our  nearest  office. 
Egry  Register  Co.  Dayton,  Ohio;  123  Bay  St., 
Toronto;  258%  Portage  Ave.,  Winnipeg;  308 
Richards  St.,  Vancouver.  (tf) 


MRE  INSURANCE.     Insure    in    the    Hartford. 
Agencies  everywhere  in  Canada. 


HUNDKEDS  OF  TYPEWRITERS  OF  EVERY 
make  and  condition  are  being  traded  in  as 
part  payment  on  the  famous  MONARCH. 
Priceand  quality  are  the  levers  we  use  to  prevent 
overstock.  We  believe  we  can  give  the  best  bar- 
gains in  rebuilt  Typewriters  in  Canada.  A  postal 
will  bring  our  catalogue  and  full  information. 
THE  MONARCH  TYPEWRITER  CO.,  Limited, 
46  Adelaide  St-  West,  Toronto. 


MOORE'S  Non-Leakable  Fountain  Pens.  If 
you  have  Fountain  Pen  troubles  of  your  own, 
the  best  remedy  is  to  go  to  your  stationer 
and  purchase  from  him  a  Moore's  Non-Leakable 
Fountain  Pen.  This  is  the  one  pen  that  gives 
universal  satisfaction  and  it  costs  no  more  than 
you  pay  for  one  not  as  good.  Price,  $2  50  and 
upwards.  W.  J.  GAGE  &  CO.,  Ltd.,  Toronto, 
sole  agents  for  Canada. 


(t<^  buys  the  best  duplicating  machine  on  the 
Cp7>  market.  ACME  will  print  anything  a  job 
"  printer  can  do.  Complete  outfit:  Acme 
Duplicating  Machine, one  tubularstand  fitted  with 
type  cases,  compartments  plainly  lettered  and 
arranged  like  universal  keyboard  of  the  standard 
make  of  typewriters,  one  drawer  for  accessories 
ana  forms,  20  lb.  font  of  typewriter  type,  one 
chase,  one  Acme  ribbon  any  color  with  typewriter 
ribbon  to  match,  one  pair  tweezers,  two  quoins, 
one  key,  one  oil  can  and  one  set  of  reglets.  Sold 
with  a  guarantee.  Acme  Daplicator  Co.,  Balti- 
more, Md.,  U.S.A.  (tf) 


MODERN  FIREPROOF  CONSTRUCTION 
Our  system  of  r.inforced  concrete  work, as 
successfully  used  in  many  of  Canada's  larg- 
est buildings,  gives  better  results  at  lower  cost. 
"  A  strong  statement,"  you  will  say.  Write  us  and 
let  us  prove  our  claims.  That's  fair.  Leach  Con- 
crete Co.,  Ltd.,  100  KingSt.  West,  Toronto,    (tf) 

DENS — The  very  best  Pens  made  are  those 
*  manufactured  bv  William  Mitchell  Pens,  Ltd., 
London,  England.  W.  J.  Gage  &  Co.,  Ltd., 
Toronto,  are  sole  agents  for  Canada.  Ask  your 
stationer  for  a  25c.  assorted  box  of  Mitchell's 
Pens  and  find  the  pen  to  suit  you. 


THE  "KALAMAZOO"  Loose  Leaf  Binder  is 
the  only  binder  that  will  hold  just  as  many 
seeets  as  you  actually  require  and  no  more. 
The  back  is  flexible,  writing  surface  flat,  align- 
ment, perfect.  No  exposed  metal  parts  or  compli- 
cated mechanism.  Write  for  booklet.  Warwick 
Bros.  &  Rutter,  Ltd.,  King  and  Spadina,  Toronto. 


PRIVATE  CHRISTMAS  CARDS.  -  AGENTS 
wanted.     Stationers   and   salesmen.     Sample 
books  free.      Good    paying    business    done. 
No    stock    needed.      CHIPCHASE,    Darlington, 
England.  (8-9) 


BUSINESSES  FOR  SALE 

pOR  SALE  — Good   stationery    business    to     be 
*       sold     as     going    concern    in    good    town    in 
Alberta.      Apply  P.  O.   Box  2894,  Winnipeg. 
(8-9-10-11) 

WELL  established  Stationery,  Fancy  Goods 
and  China  business  in  one  of  the  best 
blocks  in  Toronto.  Steadily  increasing 
trade;  profit  from  circulating  library  will  pay 
rent  of  store.  Clean,  up-to-date  stock.  Best  of 
reasons  for  selling.  E.  M.  BURLS,  856  College 
Street,  Toronto.  (8) 


MISCELLANEOUS 


WAREHOUSE  and   Factory   Heating  Systems. 
Taylor-Forbes  Company,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders  and  Metal 
Parts  when  you  can  buy  "  Systems   Quality" 
from  us?    We  make  the  best  binders  in  the 
world;  make  them   to  match,   too.     Ours   are   the 
Canadian    Loose-Leaf   Standatds.     Business   Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto. 

(tf) 


Try   a   condensed   ad. 
in  this  paper. 


—THE  WANT  AD.— 

The  want  ad.  has  grown  from  a 
little  used  force  in  business  life, 
into  one  of  the  great  necessities 
of  the  present  day. 

Business  men  nowadays  turn  to 
the  "want  ad"  as  a  matter  of 
course  for  a  hundred  small  ser- 
vices. 

The  want  ad.  gets  work  for 
workers  and  workers  for  work. 

It  gets  clerks  for  employers  and 
finds  employers  for  clerks.  It 
brings  together'  buyer  and  seller, 
and  enables  them  to  do  business 
though  they  may  be  thousands  of 
miles  apart. 

The  "want  ad."  is  the  great 
force  in  the  small  affairs  and  inci- 
dents of  daily  life. 


BOOKSELLER     AND     STATIONER 


45 


The  fifteenth  volume  of  the  "Re- 
view of  Historical  Publications  Re- 
lating to  Canada,"  published  recent- 
ly by  the  Toronto  University  Press, 
deals  with  a  surprisingly  large  list 
of  works  on  Canada  issued  during  the 
year  1910.  It  will  astonish  many 
Canadians,  even  those  who  try  to 
keep  close  to  all  that  is  new  in  these 
matters,  to  find  that  almost  two  hun- 
dred books  or  pamphlets,  or  magazine 
articles  were  published  during  the 
past  year,  and  these  apart  altogether 
from  works  of  fiction.  The  "Re- 
view'' is  one  of  the  "University  of 
Toronto  Studies"  publications,  and  is 
edited  by  Prof.  George  M.  Wrong 
and  Librarian  H.  H.  Langton.  Their 
reviewing  is  done  carefully,  fairly 
and  freely.  The  works  dealt  with 
are  grouped  into  divisions  on  Can- 
ada's relations  to  the  Empire;  history 
of  Canada;  Provincial  and  local  his- 
tory; ecclesiastical  history;  (eco- 
nomics) archaeology,  ethnology,  law, 
education  and  Bibliography.  The 
"Review"  has  come  from  competent 
hands.  For  the  student  and  lover  of 
topics  Canadiana  this  volume  should 
prove  pleasing.  It  certainly  will  be 
interesting. 


One  of  the  best  books  on  Canada 
which  has  been  published  recently  is 
"The  Golden  Land,"  issued  by  the 
Musson  Book  Co.  There  have  been 
so  many  books  of  late  advertising 
Canada  as  a  field  for  emigration  that 
when  a  new  one  is  published  it  is 
naturally  expected  to  eclipse  those 
gone  before.  "The  Golden  Land" 
does  this,  and  the  author,  Arthur  E. 
Copping,  tells  with  terseness  and 
vivacity  his  adventures  from  the  time, 
accompanied  by  his  brother,  he  took 
the  steamer  at  Liverpool.  That  they 
might  portray  conditions  as  they 
exist  the  two  Coppings  traveled  in 
the  steerage  and  crossed  the  Domin- 
ion in  colonist  cars,  keeping  with  the 
poorest  class  of  immigrants  to  their 
destination.  Together  the  brothers 
visited  the  principal  cities,  and  went 
also  to  the  most  remote  of  the  newer 
settled  territories.  They  tried  their 
hands  at  homesteading  in  the  west, 
and  lived  in  the  lumber  camps  and 
fruit  ranches  of  British  Columbia, 
piling  up  all  the  while  a  fund  of  in- 
formation, which  they  impart  in 
"The  Golden  Land."  Harold  Cop- 
ping, the  artist  brother,  contributes 
some  24  colored  illustrations  to  the 
work,  and  the  book  is  dedicated  to 
Hon.  John  Burns,  M.P.,  president  of 
the  British  Local  Government  Board. 


B  &  P  Standard  Blank  Books 

STOCK  WITH  US,  MEANS  STOCK 

When  you  send  us  an  order  for  stock  goods, 
they  will  be  shipped  to  you  immediately,  because 
we  actually  carry  what  we  catalogue.  You  will 
not  have  to  wait  days  and  weeks  for  so-called 
stock  items  to  be  made  up  specially.  You 
know  the  time  required  to  reach  you  by  freight 
or  express,  and  if  your  customer  is  waiting,  you 
can  assure  him  that  he  will  get  the  goods  as 
quickly  as  they  can  possibly  be  shipped. 

In  other  words,  our  STANDARD  of  service 
is  as  good  as  the  goods,  and  they  are  the  best 
that  can  possibly  be  made. 

You  have  our  catalogue,  haven't  you? 

Boorum  &  Pease  Company 

HOME  OFFICES  1SSm  Y"*  *"*  FACTORIES  KSj£Y- 


109-111  Leonard  St., 
New  York 


SALESROOMS 
Republic  Bids.,  220  Devonshire  St.,  4000  Laclede  Ave. 

Chicago,  111.  Boston,  Mass.  St.  Louis.  Mo. 


ANNOUNCEMENT  I ENT  COMING 


We  shall  shortly  announce  in  these  columns 
our  new  LOOSE  LEAF  lines.  They  will  be 
the  most  complete  array  of  loose  leaf  devices 
ever  placed  upon  the  market,  and  every  item 
listed  will  actually  be  carried  in  stock. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

MANUFACTURERS  OF 

"Standard"  and  "  Sieber  &  Trmsell" 
LOOSE     LEAF     DEVICES 


MAIN  OFFICE  lZ\\\^°D"'i  *    FACTORIES  ^ 


klyn,  N.Y. 
ouis.  Mo. 


109-111   Leonard  St. 
New  York 


SALESROOMS 
Republic  Bldg.,  220  Devonshire  St., 

Chicago,  111.  Boston,  Mass. 


4000  Laclede  Ave. 
St.  Louis,  Mo. 


46 


BOOKSELLER     AND     STATIONER 


BUYERS'    GUIDE 


ESTABLISHED  1840 


INCORPORATED  1892 


Joseph  Parker  &  Son  Co. 

NEW  HAVEN,  CONN.,  U.S.A. 


Manufacturers  of 


Treasury,  Commercial  and  Capitol 
BLOTTING  PAPERS 

and  High  Grade 

STEREOTYPING  PAPERS 


Established  1867 


Incorporated  1893 


The  Barrett  Bindery  Co. 

CHICAGO.  ILL..  U.S.A. 

Manufacturing  Stationers 

Stationery  Specialties  of  all  kinds, 
Loose  Leaf  Devices,  Library  Bind- 
ers, Eyelets,  Paper  Fasteners,  Hand 
and  Foot  Power  Punches. 

Sand  for  Catalog  No.  60 


liTe  Topaz  Pencil 

As  good  as   any   at  any  price. 
Better  than  any  at  the  same  price. 

HB,    H,    with   rubber   tips, 

HB,H,2H,3H,4H,B,2B 

without  rubber*. 

INDELIBLE  COPYING 

Medium  and  Hard. 
Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


A.OOOUNTANTS   AND   AUDITORS. 

JENKIH8  &   HARDY 

Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 
15i  Toronto  St.  52  Oan.  Life  Bl  dg 

x  Toronto  Montreal 


THE 
MERCHANTS  MERCANTILE  CO. 

260  St.  Jimti  St.,  Montreal 
Mercantile  Rrtorts  and  Collections 
Our  method  of  furnishing  commercial  reports 
to  our  subscribers  gives  prompt  and   reliable  in- 
formation to  date.     Every  modern  facility  for  the 
collection  of  claims.  Tel.  Main  MM 


PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  In  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876:  World's  Fair, 
Chicago,  1888,  and  Province  of  Quebec  Exposi- 
tion, Montreal.  1897 


ART   SUPPLIES. 

A.    Ramsay    &    Son    Co.,    Montreal. 

ATHLETIC    AND    SPORTING    GOODS. 

The  Fancy  Goods  Co.,   of  Canada. 

BLOTTING    PAPERS. 

Joseph   Parker  &  Son   Co.,   New   Haven,  Conn. 
The   Wrenu   Paper  Co.,   Middletown,   Ohio. 

BLANK  BOOKS. 

Boorum   &   Pease  Co.,   Brooklyn,   N.Y. 
Brown   Bros.,   Ltd.,  Toronto. 
Warwick   Bros  &  Rutter,  Toronto. 
The   Copp,    Clark    Co.,    Toronto. 
W.  J.  Gage  &  Co.,  Toronto. 

CAP    PISTOLS    AND    CANES. 

National  Fireworks  Distributing  Co.,  64  Sud- 
bury  St.,   Boston,   Mass. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Birn    Bros.,   42   Adelaide   St.,    W.,   Toronto. 

The    Drysdale    Co.,     Inc.,    Chicago;    The    Sut- 

cliffe   Co..    Toronto,    Canadian    Representatives. 

H.   L.   Woehler,  New  York. 

Lonsdale  &   Bartholomew   Sons   Co..   Montreal. 

Raphael     Tuck    &    Sons,    Montreal. 

Menzies    &    Co.,    Toronto. 

Valentine  &    Sons,   Toronto   and   Montreal. 

CRAYONS. 

The     Standard     Crayon      Mfg.     Co.,     Danvers. 

Mass. 
Binney    &    Smith,    New    York. 

ENVELOPES. 

Warwick    Bros.    &    Rutter,    Toronto. 
«'opp,    Clark   Co.,    Toronto. 
W.   J.   Gage  &  Co.,  Toronto. 
Buntin,    Gillies    &    Co.,    Hamilton. 

EYELETS. 
The   Barrett    Bindery    Co.,    Chicago. 

FANCY    PAPERS,      TISSUES      AND      BOXES. 

Dennison   Mfg.   Co.,   Boston. 

The   Tuttle    Press   Co.,    Appleton,    Wis. 

FOUNTAIN    PENS. 

Sanford  &  Bennett  Co.,  51-53  Maiden  Lane, 
New  York. 

Mabie,   Todd   &   Co..   124  York   St..   Toronto. 

J.  Morton,  New  York,  Menzies  it  Co.,  Can., 
Representatives. 

INKS,    MUCILAGE    AND    GUMS. 

Chas.    M.   Higgins  &   Co.,   Brooklyn,    N.Y. 

The   Carter's   Ink   Co.,   Montreal. 

Thaddeus    Davids    Co.,    New    York. 

Stephens'    Inks,   Montreal. 

INDELIBLE     INK. 

Payson's    Indelible   Ink. 

LEAD    AND     COPYING    PENCILS. 

.Tohann    Faber   Co.,   Nureniburg,   Germany. 

"Blaisdell"    Paper    Pencil,    New    York. 

LEATHER  AND  FANCY  GOODS. 

Warwick  Bros.  &  Rutter,  Toronto. 

Brown    Bros.,    Ltd.,    Toronto. 

The  Fancy  Goods  Company  of  Canada,  Ltd., 
Toronto. 

The  Copp,  Clark  Co.,  Toronto. 

A.    R.    MacDougall   &   Co.,    Toronto. 

The  Western   Leather  Goods  Co.,  Toronto. 
LIBRARY    BINDERS. 

The    Barrett    Bindery    Co.,    Chicago. 

LOOSE       LEAF       BOOKS,       BINDERS       AND 
HOLDERS. 

Smith,    Davidson    &    Wright,    Ltd.,    Vancouver. 

National   Blank  Book   Co.,   Holyoke,   Mass. 

Warwick  Bros.  &   Rutter,   Toronto. 

W.   J.   Gage  &   Co.,   Toronto. 

Buntin,  Gillies  &  Co.,  Hamilton. 

The   Copp,    Clark    Co.,    Toronto. 

Boorum  &  Pease  Co.,   Brooklyn. 

The   Barrett    Bindery    Co.,    Chicago. 
PAPER   FASTENERS. 

West  Mfg.  Co.,  Philadelphia,  Canadian  Repre- 
sentatives, A.  R.  MacDougall  &  Co.,  Tor- 
onto. 

The  O.   K.   Mfg.   Co.,  Syracuse.   N.Y. 

The   Barrett    Bindery    Co.,    Chicago. 

PAPER    MANUFACTURERS. 

The  Rolland   Paper  Co.,   Montreal. 

The   Northern   Mills   Co.,   Montreal. 

PAPETEBIES    AND    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Ave.,  Manufacturing  Stationers, 
Toronto. 

W.  J.  Gage  &  Co..  Ltd.,  Manufacturing  Sta- 
tioners,  Toronto. 

The  Copp.   Clark   Co.,   Toronto. 

Eaton.    Crane    &    Pike,    Pittsfleld,    Mass. 

A.    R.    MacDougall    &   Co.,    Toronto. 

PHOTOGRAPH  BINDERS. 

The    Barrett    Bindery    Co.,    Chicago. 


For  $25.00  a  Year 
Your  Advertisement 


Inserted  in   One   of 
These  Spaces  Will 


Go  to  85  Per  Cent, 
of  the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers   of 


Canada 


BOOKSELLER     AND     STATIONER 


47 


BUYERS'  GUIDE 


For  $25.00  a  Year 
Your    Advertisement 


Inserted  in   One    of 
These  Spaces  Will 


Go  to  85  Per  Cent, 
of  the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers   of 


Canada 


PAPER    PLATES    AND    PAIES. 

Smith,    Davidson    &    Wright,   Vancouver. 
PLAYING    CARDS. 

Uoodall's  English  Playing  Cards,  A.  O.  Hurst, 
Scott  St.,  Toronto. 

Consolidated  Lithographing  and  Mfg.  Co., 
Ltd.,   Montreal. 

PRIVATE    CHRISTMAS    GREETING    CARDS. 

Lonsdale   &    Bartholomew,    Montreal. 

PUNCHING  MACHINERY— HAND  AND 
FOOT    POWER. 

The    Barrett    Bindery    Co.,    Chicago. 
RUBBER   FINGER   PADS. 

Marsh  Rubber  Finger  Pad  Co.,  171  Mutual 
Street,  Toronto. 

SCHOOL   SCRIBBLERS. 

Warwick  Bros.  &  Rutter,  Toronto. 

Cage  &   Co.,  Toronto". 

Buntin,    Gillies   &   Co.,    Hamilton. 

The  Copp,   Clark  Co.,   Toronto. 
SEALING    WAX 

James  MacNeill  &  Sou,  Glasgow,  A.  R.  Mac- 
Dougall  &  Co.,  Toronto,  Canadian  Repre- 
sentatives. 

Thaddens  Davids  Co.,  New  York,  Brown 
Bros.,   Toronto,   Canadian   Representatives. 

Geo.  Waterston  &  Sons,  London  &  Edinburgh. 
SHEET    MUSIC 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria  St.,   Toronto. 

STATIONERS'    SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  &  Co.,  Wholesale  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Wholesale  Stationers. 
Toronto. 

Warwick  Bros.  &  Rutter,  Wholesale  Station- 
ers, Toronto. 

The    Barrett    Bindery    Co.,    Chicago. 
STATIONERS'   TINWARE. 

M.    Kainenstein,   394  Hudson    St..    New    York. 

Geo.    Wright   &   Co.,    London,    Eng. 
STEEL    WRITING    PENS. 

John  Heath,  8  St.  Bride  St..  B.C.,  London, 
Eng. 

Hinks,    Wells   &   Co.,    Birmingham,    Eng. 

Spencerian    Pen   Co.,   New   York. 

Macniven  &  Cameron,  Edinburgh,  Scotland, 
A.  R.  MacDougall  &  Co.,  Toronto,  Can., 
Representatives. 

Perry    &    Co.,  Birmingham,    Eng. 

STENCIL    BOARDS. 

The  M.  J.   O'Malley   Co.,   Springfield,   Mass. 
TALLY      CARDS,      DANCE       PROGRAMMES, 
ETC. 

The  Chas.  H.  Elliott  Co.,  North  Philadelphia, 
Pa. 

TOYS. 
The   Fancy   Goods   Co.,   of   Canada,   Toronto. 
Warwick  Bros.  &  Rutter,  Toronto. 

TOY   MARBLES. 
The   F.     M.     Christensen     &   Son     Co.,    Akron, 
Ohio. 

WALL   FAPER3. 
Staunton's,  Ltd.,   Toronto. 

BOOK   PUBLISHERS. 

(Canadian). 

McLeod   &   Allen,   Toronto. 

The  Copp,   Clark   Co.,  Toronto. 

Cassell  &  Co.,  Toronto. 

McClelland    &   Goodchild,   Toronto. 

William   Briggs,    Toronto. 

Henry   Frowde,   Toronto. 

Westminster    Co.,    Toronto. 

Musson  Book  Co.,  Toronto. 

Macmillan    Co.,    of  Canada,   Toronto. 
(British). 

Religious  Tract  Society,  London,   Eng. 
(United    States). 

Hurst  &   Co.,   New  York. 

Little,    Brown   &   Co.,   Boston. 

A.  C.   McClurg  &  Co.,  Chicago. 

T.  Y.  Crowell  &  Co.,  New  York. 

G.   &   C.  Merriam   Co.,   Springfield,    Mass. 

Page   &   Co.,   Boston. 

STANDARD   COMMERCIAL   PUBLICATIONS. 

Morton,   Phillips  &   Co.,   Montreal. 

OUT-OF-PRINT    BOOKS. 

Baker's  Bookshop,  John  Bright  St.,  Birming- 
ham.  Eng. 

The   Museum   Book   Store,   London,  Eng. 
MAGAZINE  PUBLISHERS. 

The  English  Review,  11  Henrietta  St.,  Covent 
Garden,   London,   Eng. 

MacLean's  Magazine,  143  University  Ave., 
Toronto. 

Scribner's  Magazine,   New  York. 


Standard 
Commercial  Works 

CANADIAN     CUSTOMS      TARIFF 
HAND  BOOK. 

Enlarged  and  revised  to  date, 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price,  $3.00 

HUGHES'    INTEREST    TABLES 
and   book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY   IN- 
TEREST  TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'     SAVINGS     BANK     IN- 
TEREST  TABLES 
at   2y2,   3    or   3y2    per   cent,   each   on 

separate  card   Price,  $1.00 

BUCHAN'S      STERLING      EX- 
CHANGE TABLES 

Price,  $4.00 
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and  a  cap  to  wear.  There  are  ten  varieties, 
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Vol.  XXVII. 


publication  Office,  Toronto,  (October,  1911 


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BOO  K  S  E  L  L  E  R      A  N  I)     S  T  A  T  I  0  N  E  R 


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Made  in  two  bind- 
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and  leather,  semi-flex- 
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THEY 

DON'T 

SCRATCH,    BLOT 
OR  SPURT 


GOLD   MEDAL 

AWARDED   TO    STEEL   PENS   AT   ST.    LOUIS    FOR 


THEY 

DO 

WRITE    RIGHT 
WEAR   LONG 


EXCELLENCE  OF  MANUFACTURE 
AND  SUPERIORITY  OF  FINISHED  PRODUCT 


FOR  GENERAL  WRITING 


No.  16.  GIGANTIC— Firm  action.    Exception- 
ally durable  writing  pen.    90  cents. 


No.  700.     COURIER    PEN  — Medium  points. 
For  general  writing.    80  cents. 


THEY  ARE  THE 
RESULT  OF  OUR  PROCESS  OF 

ROUNDING  THE  POINTS 


fesiw  '-3  ®  ff°  "g.E.".;„,  J 


No.  7.    TRIBUNE  PEN— Medium  points.  Very 
popular  for  general  writing.    80  cents. 


No.  97.    FALCON  PEN— Medium  fine  points. 
"  Made  in  colors,  white  or  bronze.    65  Cts. 


No.  10.    MERCANTILE— m  white  or  bronze. 
Fine  pen  for  general  purposes.    75  cent*. 


No.  67.    BANKING     In  white  or  bronze.    A 
popular  general  writing  pen.    76  cents. 


No.   27.     JOURNAL    PEN  —  Medium   points. 
Good  business  pen,  new.    76  cents. 


No.  42.  RIGID— Very  firm  action.  Exten- 
sively used  by  Banks  and  business 
houses.    76  Cents. 

«faS-o    *r    jo  ©HOMER 

US  ROUND  POINTED  PETJS 


X 


No.  9.    "H"  or  HOMER  PEN— Medium  points. 
For  general  writing,  new.    80  cents. 


No.  46.      ELASTIC— M«dium   point,    springy 
action.    76  cents. 


■  0S 


C.HOWMHD  HUNTPti 

STRAND 

"  round p.oinjegpi 


No.   64.     STRAND    PEN  — Elastic   action. 
Medium  fine  points.    76  cents. 


,  -J  CHHUNTpcncc^ 

]cS  ©LEDGER  • 

4  +     POUND  PGINTEDy 


No.  24.  LEDGER— Ideal  Pen  for  bookkeep. 
ing,  correspondence  and  card  entries 
Fiue  point.    80  cents. 

No.  4.     ARROW— 75  cents 


FOR   STUB  WRITING 


TURNED  UP  POINTS  AND 
MANIFOLD   PENS 


No.  16.  SPEAR  POINT  PEN— Medium  fine 
point,  long  nib,  flexible  action.  A  very 
desirable  pen.    76  cents. 


No.    70.      TRIBUNE    STUB  —  Medium   broad 
points,  stiff  action,  new.     80  cents. 


No.  709.  COURIER  STUB  PEN  — Medium 
broad  poiuts.  A  very  popular  stub,  new. 
80  cents. 


No.  420.  REGNUM  PEN— Medium  stub  points. 
Very  smooth  writing,  special,  new;  not 
•     made  of  steel.    $1.00. 


No.  6.    SPEEDAWAY  PEN -Turned  up  point, 
rigid  action  ;  holds  plenty  of  ink.   76  Cts. 


@g 


C. HOWARD  HUHTPENCo 
RAPID  WRITER 
ROUNDPOINTEOPENS 


No.  86.    RAPID  WRITER— Turned  up  points. 
For  rapid  writing.    75  cents. 


»:■.■'©  m     RAPID  WRITER       ) 

-^  ROUND  POINTED  PENS-y 


No.  86  E.  F.     RAPID   WRITER  —  Turned   up 
point.    Finer  point  than  No.  86.    75  Cts. 


No.  613.    GLOBE— Point  dented,  like  a  half 
ball.    76  cents. 


^©TRIPLICATOR    1 


No.  65.  MANUSCRIPT  PEN— Popular  busi- 
ness stub  pen.  Medium  coarse  points. 
75  cents. 

1£U|! J  ■     L1M- I  l'"l'«**i^ 

JifZ   •.        C.HOWAROHUNTPLNCoA 

esr-^^J  auiLL  ) 

^th^'  t>1..     PTJNDPCINTEDPCN' / 

No.  75.  QUILL  PEN— Medium  fine  stub.  Pop- 
ular  with  those  who  like  the  old-fashion- 
ed goose-quill  effect.    75  cents. 

y~ff'°''    ,  .CHOWARDHUNTPEHCq      ~\ 
CZ^SSrffo  W  RECORDER  ) 

*M«j||^.N-/   OJpouKopgiNTEDPEMS^ J 

No-  38.  RECORDER  PEN— Medium  broad 
points,  slightly  elastic.    76  cents. 

4liSS!!!'"''-         , ""cIhOWAHC  HUNT  PEN  ui\ 

'jM*~(2)7i       DISPATCH        '] 

MlWh.  ^Z,,,^-  .ROUND  POINTED  PENS!^|ia)/ 

»ATCH  PEN— Broad  pointed 
e  color.  Superior  engro 
i  cents. 

/it^^u^wJB11,  ■   '  "  - — "'Vs 

^  .."CHOWAnDHUIlTPENCQ       \ 

^ K  @  WORLD  I 

V  ^ROUNDPOINTEDPEHS    I 


No.  79.  DISPATCH  PEN— Broad  pointed  stub. 
Chocolate  color.  Superior  engrossing 
pen.    76  cents. 


No.  64.    TRIPLICATOR-Idealpenformaking 

clear  carbon  impressions.     Extra  heavy 
steel.    $1.00. 


No.  74.    MANIFOLD  PEN— Very  desirable  for 
carbon  copies.     75  cents. 


No   26     WORLD   PEN— Medium  stub  points. 
'  Very  smooth  writing.    Mot  made  of  steel. 
75  cents. 


IR0HUNTREJSC0\ 
PERN  i  1 
P0INTEDPEN5/ 


No     63       FERN    PEN— Medium   broad   stub 
'  points.      Excellent    engrossing   pattern. 
75  cents. 


_   0    N929  ... 

^Qboundpcinted 


PEN"Cd"\ 

M.        ) 

:dpens/ 


E      HUNT'S     0~\ 
0UND  POINTED  n    I 


No.  29M.  MEDIUM  NIB— A  very  superior  pen, 
new.  Made  in  colors,  black  and  white. 
75  cents. 


5D  HOUND  POINTED  PEN? 

No.  298.    BROAD  NIB— A  very  superior  re", 
new.     Made  in  colors,  black  and  white. 

76  cents. 

"chHUNTpenco  "\ 
©00    DIPT  POINT 

^ROUNOPOINTED^J 


No    30.   ROUND  POINTED  STUB  PEN-Nickel- 

'  silver  plated,  embossed  K,  blued.  Most 
perfect  and  handsomest  stub  pen  made. 
$1.00. 

"_C.HOW*>DHUHTFEAC. 
K®   VASSAR 

y_'     BOUNDPOINTEDPENj 


No-  62.    VASSAR  PEN— Medium  fine  engross- 
ing points.    75  cents. 

~t        O  H.HUN"!   PENCO. 


.|i.|||l|l  v— •         un.nv/i".  '    rtn.u. 

f-Vh     » PENNSYLVANIA 

tojiuj^^        >—     pnnNn  POINT E-OPEMS  ^ 


No.  8.     DIPT   POINT— Very  desirable  for 
entering  figures.     Fine  point     75  cents. 

No.  26    SUN-$l.0O 


No.   1681.     PENNSYLVANIA— New  Style   for 
general   commercial   use.       I.ong    nibs. 
75  cents. 
No.  18.     F.  NAT'L  SLANT-$l.00 


Write  for  show   case  proposition,  "The   Great  Time    Saver,- to   our   -J"   •■«*•  fot   C*M** 
McFARLANE,   SON   &   HODGSON,  Limited,  MONTREAL 


18 


BOOKSELLER     AND     STATIONER 


m 


HUNT'S  ROUND  POINTED  PENS 

ALL  NUMBERS  SILVER  PLATED,  S1.00  PER  GROSS;  GOLD  PLATED,  $1.50 


n 


12 


r-o 


10  m'S 

ifl, 

"■trS 

CO" 

S<o 

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3  -1^ 

Z  u 

su; 

>-o'5 

SFi 

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to. 


cc  n  u 
<.2,o 
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ion:  £ 


FOR   SCHOOLS 


Ho   400.    LETTERING  PENS-Seven  different  points.    $1.00  per  gross. 


Ink  Reservoir  for  lettering  Pens. 


©  N2I02    fl 

mseM  nTbTinrnitiTmrMiftr 


No 


102.    CROW  QUILL  PEN-Each  pen  in  a 

black  Japanned  I'enholder.  One  dozen 
pens  and  one  dozen  holders  on  card. 
$6.00  per  gross. 


No.  107.  HAWK  QUILL  PEN  —  Extra  fine 
point,  more  stiff  than  No.  102  and  very 
durable.  Each  pen  in  a  black  Japanntd 
Penholder,  and  one  dozen  holders  on 
card.    $5.00  per  gross. 


SPECIAL  STYLES 


No.  73.  LAUND1Y  —  Firm  action.  Silver 
metal.  Made  expressly  for  marking 
linen,  etc.    $1.00. 


No.  43.  NUGGET— A  superior  metal  pen.  75c. 


O©    ARTIST  PEN     1 


No.  100.    ARTIST  PEN— Very  delicate  point. 
For  lithographers  and  map  drawers.  $1.00 


HOWARD  HUNTPENCO       \ 

>  MUSIC  WRITER  I 

CUNO  POINTED  PENS   ,.J 


No.  71.  IWUSIC  PEN— Three  points,  two 
slits.  A  perfect  pen  for  making  the  dash 
and  dot  in   music   writing.    $1.00. 


IOWARDHUNTPENCe\ 
J  TWO  LINE  PEN    I 

URDPOINTEDFEMS-/ 


No.  72.    TWO  LINE  RULING  PEN— Makes  two 

fine  lines  at  once  ;  largely  used  by  book- 
keepers and  others  for  ruling.    $1.60. 


FOR  BANKS,  BUSINESS  COLLEGES  AND  FINE  WRITERS. 


No.  47.     E.  Z.  RITER— Fine     point.     An   ex- 
ceptionally easy  action.     75  cents. 

jo  @  FIRST  NATIONAL 


No.    I.    FIRST    NATIONAL  — Medium    points, 
very  popular  wittt  Banks.     80  cenL 


No.  96.  FINE  FALCON— Firm  points.  Between 
our  No.  97  and  95  in  action.     75  cents. 


I  GRAPHIC 


No.  44.  GRAPHIC— In  white  or  blue.  The 
most  popular  general  writing  pen  made. 
75  cents. 


^TclH.HUNTrcKSN 
;£®ED0YSTONE 

^1       POUND  pniNTE.p.y 

No.  41.  EDDYST0NE— Extra  fine  point,  holds 
plenty  of  ink  and  is  a  very  desirable  pen. 
76  cents. 


No.  98.  STIFF  FALCON— An  extra  stiff  Falcon 
Pen,  medium  fine  point.  Metal  heavier 
and  more  durable  than  any  other  stvle  of 
Falcon.    Satisfaction  guaranteed.    76  cts. 


1®  DROOP  POINT       I 


No.  6.    DROOP   POINT— Rigid   action, 
clerical  pen.    75  cents. 


Good 


_  co  t.s»»H'lJNt'«,^N 
@«     thebOURSE 

M  POUND ppiNTEDPENgi/ 

No.  232,  THE  BOURSE— Fine,  point,  easy 
action.  One  of  the  best  general  purpose 
pens.    75  cts. 


^©BULLETIN"'    ) 

_R0U«O  FAINTED  Pe»s/ 


No.  46.     BULLETIN  PEN- Medium  fine,  pleas- 
ant action.     76  cents. 


No.  69.  UNIVERSITY  PEN— Medium  fine,  new. 
Moderate  action,  very  popular.   75  cents. 


g   C.K   HUNT  PEMCO. 

m©  UNIVERSITY 

Tl  ROUND  POINTED 


No.  59  E.  F.  UNIVERSITY  PEN-Extra  fine 
point,  flexible  action.  Very  desirable 
tor  Commercial  Colleges  and  expert 
work.    75  cents. 


-s      K®    STATE 

^'^"RQUN.D  POINTED  PEire, 


No.  3.    STATE— The  pen  of  pens  for  posting 
and  fine  figures.     75  cents. 


'C'.HOWnPDHLjNTPEli^DN 
,  ©CENTURY  ) 
; :.  RQUNDPOIHTED  P6*g/ 


No.  20.  CENTURY  PEN  — Very  fine  points, 
new.  Elastic  action.  For  very  fine 
writing.    76  cents. 


No.  17.    SUCCESS   PEN— Fine  point, 
ate  action,  excellent  for  figures. 


Moder- 
76  cts. 


No.  22.      EXTRA  FINE  — Elastic   action.    An 
ideal  pen  for  artistic  writers.    80  cents. 


..C  H0  WARD  HUNT  FEN  Cj\ 

"^COMPANION       1 


No.  21.    COMPANION  PEN— For  fine  writing 
and  bookkeeping.     75  cents. 


—  C. HOWARD  HUNT  PEN  C0.1 

O©  IMPERIAL 

_*-*  ROUND  POINTED  PENSJ 


No.  101.  IMPERIAL  PEN— Extra  fine  points, 
triple  elastic  action.  For  experts  only, 
where  they  desire  a  hair  line  and  heavy 
shading      $1.00 


;  g    l^LAOYFALCOM  J 


No-    95.     LA0Y    FALCON- Fine   point.     Very 
popular  with  ladies.     75  cents 


No.  99.     DRAWING    PEN— Extra  fine   points. 
$1.00. 


Write   for   show    case   proposition,    "  The    Great    Time   Saver,"    to   our   sales   agents   for    Canada 
McFARLANE,   SON   &    HODGSON,   Limited,   MONTREAL 


BOOKSELLER      AND     STATIONER 


19 


QUICK  AS  A  FLASH 

Over-inked  or  heavy  lettering  is  dried  without  any 
chance  of  smearing.  This  is  the  purpose  of  all  blotting 
papers,  but  alas  too  many  fail  in  their  purpose. 

Albemarle 
Blottings 

are  as  sure  as  sunrise  and  are  the  most  absorptive 
paper  on  the  market  to-day.  Out  of  our  many  lines 
we  quote  a  few  of  the  leaders. 


DIRECTOIRE 


embossed  stripes,  in  thirteen  different  tints 


^TT  One  of  the  finest  lines  we  make 
^J  in  fancy  blotting  papers.  It  is  a 
stout,  fine  fibre  paper  made  with 


^TT  This  is  a    striped    moire. finished 
^J     blotting,   entirely    novel   in   effect 
and   is  stocked  in  12  dainty  tints 
and  shades. 


VIENNA  MOIRE 


WORLD 


^TT  A  plain,  soft  finished  paper,  but 
WJI  firm.  It  is  an  electric  absorber. 
Quick  as  a  flash.     This  line  comes 


in  14  shades,  mostly  the  deeper  or  brighter  colors,  but  a  few  tints. 


«li 


A  very  serviceable,  quick  absorb- 
ing paper,  ranging  in  weights  from 
80  to  120  lbs.  Comes  in  ten  shades, 


HOLLYWOOD 


jncluding  white,  grey,  medium  tints  and  deep  shades. 

These  are  four  of  our  leading  lines,  but  we  make  others  which 
are  equally  good  value  and  as  good  sellers,  among  which  is  the 
ALBEMARLE  HALFTONE— a  very  smooth  fibre,  suitable  for 
half-tone  printing  purposes,  both  sides  equally  absorptive.  This 
line  comes  in  four  shades  and  white. 

We  also  make  the  RELIANCE  and  ELDORADO,  the  most 
popular  commercial  grades  made. 

GET  OUR  SAMPLES  AND  PRICE  QUOTATIONS 


The  ALBEMARLE  PAPER  MFG.  CO. 

RICHMOND,  VA.,  U.S.A. 


20 


BOOKSELLP]R     AND     STATIONKR 


"  Things  Different'    in  "Lively  Things' 


THE 

J.  Raymond  Howe  Co. 

The  "Howe"  Art  Calendars 

of  the  sought  after,  appreciated  sort  that  appeal  uni- 
versal 'y  in  all  sizes  from  the  Post  Card  Size  to  retail 
at  1  0  cents  to  the  Long  Scenic  and  Author  Calen- 
dars to  sell  at  $  1 .00. 

The  "Howe"  Mottoes 

in  great  variety,  richly  embellished  in  color,  on  soft 
toned  mounts,  with  beautiful  thoughts  conveyed  in  a 
most  pleasing  way — a  large  range,  suitable  for  mailing 
or  artistic  framing. 

The  "Howe"  Folders 

in  quite  unique  effects  with  seasonable  appealing, 
"sense  conveying"  wordings. 

The  "Howe"  Line 

stands  out  strong  in  their  beautiful  soft  toned  Sepia 
and  Hand  Colored  Photogravure  Scenic  Effects  and 
their  exquisite  taste  in  harmony  of  sentiment  with 
effect  is  most  refreshing. 

The  'Howe"  Valentines 

at  first  one  is  inclined  to  think  it  impossible  to  turn 
the  Artistic  General  and  Holiday  "Howe"  Line 
into  light  frivolous  Valentines — but  we  assure 
you  of  this,  to  see  it  is  to  go  strong  on  the 
sentimental,  rich,  appealing  Valentine  productions  of 
the  "  Howe  "  Line. 

The  "Howe"  Easters 

are  characteristic  of  the  publishers  and  should  not  be 
lost  sight  of  when  ordering. 

THE  SUTCLIFFE  CO.,  Canadian  Distributors. 


The  Drysdale  Co.,  Inc. 

Distinctive  Hand  Colored  Productions 

Publish*™  of  High  Grade  Photogravures 


A  Select  Line  of  Exclusive  Designs,  entirely  their  own   in  High 
Grade  Photogravures : 

POST  CARDS         IDEAL  HEADS  LANDSCAPES 

AQUAGRAVURE  SCENES        PLACE  CARDS 
BIRTHDAY.    XMAS    and     NEW    YEAR     FOLDERS 

Drysdale's  Postals  cover  a  large  series  of  sorts  distinctly  their 
own.  Their  many  ranges  of  Heads  are  the  admiration  of  the  trade. 
their  Scenic  ranges  are  delightful,  their  Comics  of  a  high  order,  the 
Xmas  and  New  Year  Postalscrry  out  the  same  "Drystfa/e  Charm.  '• 

The  Hand  Coloring  of  the  Drysdale  Co.  has  a  beauty, 
a  softness  of  hue,  a  richness  of  tint  delicately  acmin- 
istered  with  an  artistic  effect. 

Their  Ideal  Heads  for  framing  or  calendars  have  the  same 
cheer  and  can  be  furnished  in  Plain  or  Hand  Colored— conveniently 
put  up  solid  or  in  good  assortments. 

THE  SUTCLIFFE  CO..  Canadian  Distributors. 


WHITE  &  WYCKOFF  MFG.  GO. 

Makers  of  AUTOCRAT 

and  other  favored  ranges  of  Fine  Stationery.  Their  Holiday  Lines  have  few  equals,  none  better,  and 
mostly  not  so  good.  We're  open  to  make  comparison,  we  court  it  especially  on  Autocrat  and  the 
Holiday  Lines.  Ask  for  our  Autocrat  Circular  or  send  us  your  order  if  not  better  than  any  honest 
comparison  you  can  make,  send  it  back  at  our  expense.  Autocrat  stands  for  the  BEST  at  the  PRICE. 
SPECIAL  HOLIDAY  ASSORTMLN1  S-  8  kinds  in  each,  at  $18.00.  $35.00  and 
$50.00  per  100.     Open  order  will  be  received  back  within  ten  days  if  you're  not  satisfied. 

THE  SUTCLIFFE  CO.,  Canadian  Representatives. 


The  Sandford,  Pease, 
Prince  Co.'s 

MESSAGE  CARDS 

Just  a  card  of  introduction 

We  are  sending  you  today 

To  our  line  of  message  post  cards. 

Ranging  on  from  grave  to  gay. 

Rhyme  and  jingle  mix  and  mingle, 

Sense  and  nonsense  likewise  blend. 

Making  just  the  combination 

Everybody  likes  to  send. 

If  you've  tried  them,  you  are  witness 

That  our  words  are  strictly  true, 

And  if  not,  this  introduction 

Is  a  friendly  tip  to  you. 


THE  SAMUEL  CARPENTER  LINE 

of  "CATCHY  CARD  CREATIONS" 

as  used  by  Discriminating  Folks. 
High  Art  on  every  piece,  be  it  a  unique  Comic  Postal  or 
the  richly  Hand  Colored  product  in  their  Framing  Mottoes. 
We  would  particularly  draw  attention  to  their  Mottoes  and 
Season  Greeting  Cards  with  their  thoroughly  appropriate 
wordings,  and  a  sentiment  that  touches  the  purse  strings, 

Classy.  Smart,  Unique.  High  Grade  Productions 

that  will  add  a  character  and  tone  to  any  stock,  ''Things 
Different"  in  "Likely  Things"  are  the  Xmas  Greeting 
"  Menu  Card,"  "Dame  Fortune  Letter,"  "  Mistletoe  Pos- 
tal," and  the  "Quaker  Thanksgiving,"  all  of  a  specially 
sane  but  catchy  nature — get  in  touch  with  them. 

The  Sutcliffe  Co.,  Canadian  Distributors. 


The  B.B.  Staeev  Art  Co. 

Individuality  in  productions  truly 
their  own— whether  it  be  in  the  word- 
ing of  a  folder,  the  sentiment  on  a 
picture,  the  featuring  of  child  life 
pictures  in  a  fetching  way,  or  the 
"every  day  life"  mottoes  that^cheer. 
"  Things  Different  "  are _( "  Bina- 
Visitun."  "Stare"  and  "Mary" 
Pictures,  Dutch  Sentimental  Pictures 
in  blue,  "  When  Truth  is  Born." 
"Xmas  Posy,"  "I  wish  You  Friends' 
Greeting  Cards. 

The  Sutcliffe  Co. 

Canadian  Distributors. 


"Things  Different"  in    "Likely   Things" 


It  is  with  a  pleasure  as  well  as  a  monetary  purpose  that  we  draw  yourattention  toa  limited  inference  of  the  publications  of  the  above 
named  concerns.  Each  different  to  the  other,  each  strong  in  their  own  creation,  all  forming  a  combination  of  usefulness  to  the  buyer 
—through  one  source,  one  account— with  a  privilege  of  getting  an  aggregation  stronger  of  its  kind  than  we  can  imagine  to  be  possible 
elsewhere.  It's  with  modesty  we  make  the  assertion  realizing  the  sort  of  goods  we  can  otter  to  YOU,  Mr.  Buyer.  If  not  yet  on  our  list, 
test  us.  The  valentine  and  Easter  Ranges  are  now  complete,  we  invite  your  critical  judgment  on  same.  The  opportunity  and  variety 
offered  by  the  above  ranges  should  present  itself  to  you. 


77  YORK  STREET, 


{ffifje  ismtcltfte  Company 

' '  Things  Different  "  in   "  Likely   Things 


TORONTO 


BOOKSELLER  AND  STATIONER 


21 


Crane's  Newest  Paper 


New    Paris    Shapes 
in  Envelopes 

Some  of  the  most  "fetch- 
ing "  designs  in  fancy 
flaps  are  now  being  shown 
abroad.  We  have  repro- 
duced three  of  the  best. 
AMBOISE 

ARDENNES 

DINARD 
These  may  be  had  in  ream 
goods  or  papeteries. 


Crane's  Early  Georgian 


The  latest  in  Crane  papers  is  an 
artistic  production  in  a  pleasing 
shade  of  white,  combining  an 
interwoven  grille  effect  with  a 
beautiful  antique  surface,  simi- 
lar in  appearance  to  a  hand- 
made paper. 


Latest  French  Effect 
in  Borders. 

The  new  Trianon  Bord- 
ers, showing  a  charming 
blending  of  colored  bord- 
ers and  beveled  edges, 
are  fast  winning  the  ap- 
proval of  the  most  critical. 
May  be  had  in  all  the 
Crane  and  Made-in-Berk- 
shire  papers. 


The  Correct  Wedding  Paper 


The  Why 

Crane's  Wedding  Papers 
are  made  in  the  Berkshire 
Hills  where  conditions 
are  best  ;  where  the  best 
writing  papers  in  the 
country  are  produced  ; 
where  the  best  made  are 
made  by  Crane, and  where 
they  have  been  made  by 
Crane  for  over  a  hundred 
years. 


Crane's  Kid  Finish 

The  wonderful  fineness  of  its 
texture  reproduces  the  beauty 
of  the  engraved  plate  perfectly, 
the  finest  lines  are  clearly  brought 
out  by  its  velvety  surface.  Made 
in  the  correct  shade  of  white 
and  in  the  latest  fashionable 
shapes. 


The  Wherefore 

The  difference  in  cost  be- 
tween Crane's  Wedding 
papers  and  that  of  any 
other  good  Wedding 
stock  is  slight,  and  yet  for 
years  Crane's  Wedding 
papers  have  been  ac- 
cepted as  the  best  by  dis- 
criminating people  and 
by  everyone  who  knows, 
beyond  a  question,  what 
i  s  best. 


The   chapter  on   Wedding  Invitations  in  "  Social  Stationery  "  furnishes  many 

valuable  Suggestions. 

Our  representatives  and  sales  branches  are  now  showing  all  the  latest 

productions. 


'W* 


Eaton,  Crane  &  Pike  Co.,      -      Pittsfield,  Mass. 

New  York  Office,  Brunswick  Building,  225  Fifth  Ave. 


22 


BOOKSELLER     AND     STATIONER 


THE    MERMAID 

AS  A  SYMBOL  FOR 

DRAWING  INKS 


IWBHaUIIMllUlfl 


was   first   used    by   us   in    an    advertisement  in   "The    Architectural     Record"    for  August,    1903,  as  above.       Thus    in     this 
as  in  all  other  matters  relating  to  Drawing  Inks, 

Hiygins'   American  Drawing  Inks 

blaze  the   way   for    those   who   find  it  easier   to  copy  than  create.     Year  by  year  these  splendid  inks  have  gone  on  th«ir  way 
constantly  gaining  new  admirers  while  retaining  old  friends,  seeming  to  thrive  on  so-called  self-styled  "  competition." 

HIGGTNS'  AMERICAN  DRAWING  INKS  have  sold  more  largely  during  the  past  year  than  ever  before  in  their  history. 
This  has  been  due  in  a  great  measure  to  our  liberal  policy  of  advertising,  and  to  absolute  fair  dealing  with  our  friends 
in  the  trade,  but  above  all  to  the  unapproachable  high  quality,  standard,  and  reputation  of  these  inks,  which  have  made  them 
from  the  beginning  and  always 

The  Standard  Liquid  Drawing  Inks  of  the  World 


WRITE   FOR  PRICES 

CHAS.  M.  HIGGINS  &  CO. 

BROOKLYN,  N.Y.,  U.S.A 


MAIN  OFFICE  :   271.  Ninth  Street 


jggggg£grf     Inks  and  Adhesive* 

NEW  YORK  CHICAGO  LONDON 


FACTORY:   240-244  Eighth  Street 


BOOKSELLER  AND  STATIONER 


23 


Hi^ins'  Inks! and  Adhesives 


LONDON  BRINCII.  II   FARRINGDON  AVENUE,  LONDON,  E.C.     (Store  and  Bufiiir.il,  eat h  25  i  75) 

THE  HIGGINS  INKS  AND  ADHESIVES,  through  honest  merit  in  their 
originality  and  quality  and  honest  American  enterprise  and  push  in  their  exploitation, 
have  penetrated  to  the  most  remote  points  of  civilization,  until  now  they  a/e  well 
known  and  largely  used  in  Canada,  Central  and  South  America,  Mexico,  Great 
Britain,  South  Africa,  Australia,  New  Zealand,  Phillipines,  Japan,  China.  Norway, 
Sweden,  etc.,  etc.  ;  as  well  as  ever  maintaining  their  unique  position  in  their 
birthplace,  the  United  States  of  America.  The  home  tiade  has  always  shown  its 
appreciation  of  and  reliance  on  these  goods,  and  it  will  always  be  our  effort 
to  merit  the  confidence  of  the  trade  in  every  respect. 

WRITE  FOR   DISCOUNTS 


CHAS.  M.  HIGGINS  &  CO. 


Originator*  and 

Munufucti'rem  of 


Inks  and  Adhesivs 


NEW  YORK 


CHICAGO 


LONDON 


MAIN  OFFICE.   271  Ninth  Street 


BROOKLYN,   N.Y.,   U.S.A. 


FACTORY  :  240-244  Eighth  Street 


24 


BOOKSELLER  AND  STATIONER 


DAVIDS' 

A    FEW    FACTS 

We  made  ink  86  years  ago  and  improved  the  quality 
each  year,  and  mind  you  our  inks  were  the  best  on  the 
market  in  1825 — they  were  popular  then — they  now  enjoy 
the  loyal  support  of  millions  of  users. 

To-Day  Live  Dealers 

find  the  Thaddeus  Davids  Company  Inks  and  Adhesives 
great  profit  producers  because  there  is  an  ever-increas- 
ing demand  for  them  and  they  give  the  dealer  and 
consumer  entire  satisfaction. 

This  Line  of  Inks  and 
Adhesives 

is  more  extensively  advertised  than  any  other,  therefore 
if  you  are  a  live  dealer  you  will  keep  a  full  assortment 
and  push  the  sale  of  them,  as  there  is  a  good  profit  for 
you,  and  a  good  article  sold  always  means  a  satisfied 
customer. 

You  are  losing  trade  if  you 
don't    handle    Davids'    Inks. 

THADDEUS     DAVIDS     CO. 


OFFICE  AND  FACTORY— 95  and  97  VANDAM  STREET. 
NEW  YORK,  U.S.A. 


BROWN  BROS.,  LIMITED, 

(CANADIAN  AGENTS) 


TORONTO 


&TamiPI!N]G   UN*' 

'HaodeuS   OAVI0St°- 
,  ,^__  NIW  YORK. |{ 


iWRITING    FLUID 


C 
H 
E 
M 
I 

C 
A 
L 


BOOKSELLER  AND  STATIONER 


25 


¥A*f]J>> 


s 


TRADE   MARK 


LEAD  and  COPYING 

PENCILS 


ARE    THE 


BEST   10  CENT  PENCILS 

for  DRAWING  and  COMMERCIAL  USE 

IN  THE  WORLD 


No.  1250  "APOLLO"    LEAD    PENCIL,  hexagon,  yellow  polish,  15  DEGREES,    viz.: 
6B,  5B,  4B,  3B,  2B,  B,   F-B,  F,  H,  2H,  3H,  4H,  5H,  6H,  7H 


No.  1255  "  APOLLOj"  Copying  Ink  Pencil,  round,  yellow  polish,  medium  degree,  violetjink. 
"     1259  "APOLLO"  Copying  Ink  Pencil,         "  '"  "       hard   degree  "        " 

"     1254  "APOLLO"  Copying  Ink  Pencil,  hexagon,    "  "       medium  degree      "        " 

"     1268  "APOLLO  "  Copying  Ink  Pencil,  round,  peacock  polish,  medium  degree,  blue  ink 

VERY    POPULAR    ARE    ALSO 

JOHANN    FABER'S    "APOLLO"   PROPELLING    POCKET    PENCILS 

IN  VARIOUS  COLORS  AND  SIZES 


26 


BOOKSELLER  AND  STATIONER 


RAPHAEL  TUCK  & 

FINE    ART     AND 

OUR 

TRAVELLERS  ARE 

VALENTINES 

BOOKS 

NOVELTIES 

JUVENILES 

POST  CARDS 

PAINTING  BOOKS 

MECHANICALS 

PAPER  TOY  BOOKS 

LINEN   TOY  BOOKS 

EASTER  S 

CALICO  BOOKS 
WEDDING  and 

LEAFLETS 

BABY  BOOKS 

MECHANICALS 

BIRTHDAY  ALBUMS 

NOVELTIES 

POST  CARDS 

Personal  Greeting 

CALENDARS 

NOVELTIES 

Christmas  Cards 

SAMPLE  BOOKS 

BLOCKS 

DROPS  and  LEAFLETS 

NOW  READY 

A 

9-17   ST.    ANTOINE 

Zjppf    London 

■^TRADEMARK 

Berlin                    Paris 

BOOKSELLER     AND     STATIONER 


27 


SONS  CO.,  LTD. 

IOOK  PUBLISHERS 

VOW  SHOWING  SAMPLES 


TRADE  MARK 


CHRISTMAS  CARDS 

CELLULOID  NOVELTIES 
AUTOGRAPH  STATIONERY 
BOXED  CARDS 
CHRISTMAS  and 
NEW  YEAR  LEAFLETS 


Holiday  Specialties 

SANTA  CLAUS  and 
HOLLY  SEALS 
HOLLY  TAGS 
and  CARDS 


GAMES 


MARIONETTES 
NURSERY  ROCKERS 
ROCKING  ANIMALS 
WALKING  ANIMALS 
KINDERGARTEN  A.B.C. 
ROPE  CLIMBERS 


POST  CARDS 

CHRISTMAS 
NEW  YEAR 
HALLOWE'EN 
THANKSGIVING 
VALENTINE 
EASTER  and 
ST.  PATRICK'S 


STREET,   MONTREAL 


New  York 


Cape  Town 


Lists  covering  the 
following  lines  have 
been  prepared  and  will 
be  sent  on  application  : 

Calendars 

Dickens'  Centenary 

Books  and 

Holiday  Specialties 

Valentines. 


28 


BOOKSELLER  AND  STATIONER 


Parker 


Fountain  Pens 


"  : 


are  going  to  be  sold  by  the  thousands  between  now  and  Christmas  time. 
They  are  being  advertised  in  leading  magazines,  read  by  your  own  customers. 
Somebody  is  going  to  get  the  business.     Are  you  ? 

The   "Parker"    is   the   pen   that   will  not  ink  your  fingers  or  soil  your 
linen  when  the  cap  is  removed.      It's   the  "Lucky  Curve"  feed  that  does  it. 

Fountain   Pens— Standard,   Self-Filling   and   Safety— from  $1.00    up. 


ORDER  INKS 


Mucilage,    Glue   and    Paste    before    the 
frost    comes. 


: 


Stephens',    Stafford's,    Carter's,    Underwood's,    Japanese    and    other     leading 
(      makes  in  stock  at  Hamilton. 


' 


Fine  Stationery 

New  lines  of  popular  priced  Papeteries  have  just  been  added  to  our 
range.  We  can  describe  them.  You've  got  to  see  the  boxes  themselves  to 
appreciate  the  handsome  and  striking  covers  and  the  dainty  stylish  fillers. 
They  are  being  shown  now  by  our  travellers. 

Don't  forget  the  Special  $10.00   Assortment  of   Christmas   Stationery   Boxes1 


PLAYING  CARDS 


The   new   backs  in  Congress  and  Good- 
all   Cards   are   in.      You    will    want    to 
sort   up   before    the   holiday    rush   begins. 

Tally    Cards    and    Place    Cards    (new    designs),   Score   Cards,   Tissue   Paper, 
Crepe   Paper,   Table   Napkins,   etc. 


Stationery  Catalogue  No.  10 
will    simplify    your    Fall    buying. 


Buntin,  Gillies  &  Co.,  Limited 

HAMILTON    and   MONTREAL 

(Makers  of  "DIMITY.") 


1 


BOOKSELLER  AND  STATIONER 


29 


MADE   IN   CANADA 


«C  ? 


LOGOIEGa  ^E©@i§ 

The  Leading  Ledger  Pafter  of  the    Country 

The  best  stock,  strength  and  erasing  qualities  are  combined  in  this  {>af>er. 


MADE  IN 


WHITE,  AZURE  and  BUFF 


Sample  Booh  furnished  on    request 


The  Rolland  Paper  Co.,  limited 


HIGH   GRADE   PAPER   MAKERS 


Genera?  Offices :      53  Sulfrce  St.,    MONTREAL,    P.Q. 


Milh  at  ST.  JEROME.  P.Q 


D: 


13 


ESTERBROOK'S  PENS 

THEIR    REPUTATION    EXTENDS    OVER    HALF    A    CENTURY 


Makers  of  the  original  and  genuine  FALCON  048.     The  easiest  writing  and  longest  wearing 
of  all  pens.     Two  hundred  styles  from  broad  stub  to  finest  point. 


rxSSOriUlcIlI    llO«    JL      popular  styles    put 
up   in    handsome    oak   case    with    glass   top. 


Assortment  No.  3  ~,  '/T: 

each  of  six  popular  styles  in  glass  top  tray. 


BROWN  BROTHERS,  Limited,  TORONTO 


AGENTS 


CAMDEN.    N.J.,   or 


Forct.ioeue.Addr-:  THE  ESTERBROOK  STEEL  PEN  MFG.  CO.,  95  john  sf1.:  new*  york 


0: 


Q 


30  BOOKSELLER     AND     STATIONER 

A  "TRIPLE  ALLIANCE" 

IN  BUSINESS 

which  means  to  you  the  greatest  proposition  in 

Typewriter  Ribbons 

AND 

Carbon  Papers 

FIRST— 

Our  regular  catalogued  brands,  "The  Fam- 
ous Line,"  for  the  highest  class  retail  trade. 

SECOND— 

A  fine  large  line  of  Specials  for  any  emergency, 
and  to  put  you  in  position  to  meet  any  com- 
petition. 

THIRD— 

And  most  important,  our  co-operative  plan  in 
having  the  dealer  acquaint  us  with  inquiries 
from  the  large  cousumer,  submitting  samples 
if  possible  with  price  to  be  sold  at.  We  will 
help  you  get  these  orders  with  fair  profit. 

As  we  now  meet  every  contingency,  are  we  not  entitled  to 
all  the  business  you  can  send  us,  and  by  increasing  our 
output  materially  increase  your  own. 

MITTAG  &  VOLGER,  Inc. 

Solo  Manufacturers  for  the   Trade 

Principal  Office  and  Factory:  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES:     New  York,  N.Y.,  261  Broadway.     Chicago,  III.,  205  W.  Monroe  St.  AGENCIES  : 

London,  7  and  8  Dyer*  Bldg  ,  Holborn,  E.C.  All  over  the  World. 


BOOKSELLER  AND  STATIONER 


31 


^ 


^ 


^ 


The  "Right  Kind"  Aluminum  Sheet  Holder 


:;...:,»<!  IllJIih.     .,ir.|i.,i  . 


II;  ,. Illlllil In. Ill     ,: 


„:X 


Made  just  right  to  stand  hard,  knock-about 
wear  by  teamsters,  shipping  clerks,  etc.  The  outside 
is  smooth  and  sightly;  the  working  parts  are  simple 
and  strong.        Moreover,   when   you  want  to  open 

The  "Right  Kind"  Aluminum  Sheet  Holder 

there's  no  fumbling  about  it  —  the  top  cover  is  a  trifle 
longer  than  the  other  —  with  a  touch  of  the  finger-tip 
it  opens  up,  right  away.  No  fussing:  no  trouble.  It's 
the  handiest,  neatest,  most  convenient  and  most 
durable  form  of  sheet  holder  you  ever  saw:- 


No. 

Sheet  Size 

Price 

No. 

Sheet  Size 

Price 

No. 

Sheet  Size 

Price 

No. 

Sheet  Size 

Price 

1  A 

2  A 

3  A 

4  A.. 

2    x  Zi 

2i  x  5^ 

3^x  6* 

4i  x  6h 

$    .60.. 

.75. 

1.00.. 

..    1.25.. 

5  A 

6  A 

7  A.. 

4ix  8* 

5*x9* 

6    x  9| 

$1.40. 
1.50.. 
.    1.50 

8  A.. 

9  A 
10  A.. 

7|x9| 

8    x9| 

8* x  11 

$1.75 
1.85 
2.00 

11  A 

12  A 

13  A 

14  A.. 

9i  x  12... 

8i  x   14... 

11  x  8*..-. 

...12  x  9*.... 

$2.25 
2.25 
2.15 
2.25 

The  above  are  standard  sizes  and  prices,  with  a  capacity  of  from  1  to  1  00  sheets  of  ordinary  ledger  paper. 

Special  sizes  —  or  standard  sizes  of  more  than  100  sheet  capacity  —  can  be  furnished  to  order.      We'll  be 
pleased  to  submit  estimate  of  cost  if  you'll  send  us  the  details. 

Ask  your  dealer  for 

The  "Right  Kind"  Aluminum  Sheet  Holder. 

IF  HE  HASN'T  IT  HE  CAN  GET  IT  —  WITH  A  LIBERAL  DISCOUNT. 


346-348-350-352 
FLORIDA  STREET 


The  Heinn  Company 

ORIGINATORS      OF      THE       LOOSE-LEAF      SYSTEM       OF      CATALOGING 


M I LWAU KEE 
WISCONSIN 


,l# 


Satisfaction  Flows  From  Every  One  of  H.  B,  Smith's  Fountain  Pens 

SAMPLE    75c.    BY    MAIL 


RETAIL  PRICE  $3.00. 


No.  22-4  FULL  GOLD  MOUNTED  FOUNTAIN  PEN 


$108.00  PER  GROSS 


A  beauty  for  you   to  handle — very  attractive  and  pleasing  to  the  eye.     Made^] 
of  hard  rubber,  and  fitted  with  a  No.  4  14-kt.  Solid  Gold  Pen,  fully  guaranteed 
for  five  years.      Can  be   retailed    at  $3.00  each;   cost  you  $108.00  per  gross. 
We  are  the  largest  manufacturers   of   popular-priced  fountain  pens  for  trade 
in  the  world  and  supply  the  largest  users. 

SEND  FOR  CATALOGUE  AND  PRICES. 


H.  B.  SMITH  PEN  CO.,  Dept.  S. 

MANUFACTURERS  OF   POPULAR-PRICED   FOUNTAIN  PENS 

JANESVILLE,  WISCONSIN 


U.S.A. 


32  BOOK  S  E  LLER     AN  1)     S  T  ATION  E  R 


Private   Greeting  Booklets 

for 
CHRISTMAS 


The  famous  Albemarle  series  has  proved  its 
worth  as  a  popular  favorite,  and  it  will  help  your 
Christmas  trade. 

You  take  the  orders  from  the  book  and  send 
to  us,  when  we  will  print  your  customer's  name 
and  address,  and  return  to  you,  allowing  you  a 
discount  of  40%  off  the  listed  prices.  An  easy 
money  proposition,  and  every  effort  has  been 
applied  to  make  these  the  daintiest  and  most 
novel    line    on    the   market. 

WRITE   FOR    SAMPLE    BOOK. 


HIGHEST    AWARDS    OBTAINABLE    AT    THE 
FOLLOWING  EXHIBITIONS,— 

FRANCO-BRITISH,  1908—2  Grand  Prix.  IMP.  INTERNATIONAL,  1909— 

JAPAN-BRITISH,  1910— Grand  Prix.  Diplomas  and  Grand  Prix. 

BRUSSELS,  1910— Grand  Prix.  BRUSSELS,  1910— Diploma  of  Honor. 

Valentines  Series 

POST  ^TM&  CARDS 


*  THROUGHPUT, 


The  Valentine   &  Sons    United    Pub.   Co.,   Limited 

Canadian  Offices  at: 
MONTREAL  TORONTO  WINNIPEG  VANCOUVER 

Factories : 

DUNDEE  and    EDINBURGH,  SCOTLAND 

Other  Offices  at: 

London,     New  York,     Glasgow,     York,    Plymouth,    Manchester,    Birminingham,    Dublin. 


BOO  K S E L L  E R     AND     S T A T I  0 N  E R 


33 


V 


r 


Your    Customers    want 

Sanford  &  Bennett 

Fountain   Pens 

because  their  quality  and  service  are  not  approached  in  any  other  pen.  Every  live 
dealer  will  push  the  line  because  it  yields  such  generous  profits  and  sells  so  easily. 
Sanford  &  Bennett  pens  possess  distinctive  advantages  that  instantly  appeal  to  the 
best  trade. 

The  Autopen        The  Autopen  Safety       The  Gravity  Stylo 

each  is  the  best  in  its  line.  You  can  absolutely  guarantee  every  S.  &  B.  pen  every  way. 
The  complete  satisfaction  they  give  will  prove  a  distinct  help  to  your  business. 

Write    for    Prices    and   Discount*. 

SANFORD    &    BENNETT    COMPANY 
51  MAIDEN  LANE  -  -  NEW  YORK. 


34  BOOKSELLER  AND  STATIONER 


Why  The  Demand  Grows 
For  Woehler's  Post  Cards 


They  are  artistic,  exclusive  in  design,  original  in 
verse  and  sentiment — many  from  publisher's  own 
pen — quaint  in  humor,  exquisite  in  coloring,  best 
steel  die  embossing  on  high  grade  linen  stock. 
==  Samples  of  cards  are  now  ready  for  === 

EASTER  =  ST.  VALENTINE 
AND    ST.   PATRICKS   DAY 

We  have  discontinued  showing  cuts  for  they  do 
not,  in  cold  black  and  white,  show  the  quality  of 
the  embossing  and  the  high  class  finish  that  make 
the  cards  so  attractive. 

The  best  stores  always  want  our  goods,  recognizing 
the  great  value  for  the  money  and  their  prompt 
selling. 

By  the  hundred,  $3.00     ::     By  the  thousand,  $25.00 


Samples  are  now  in  the  hands  of  our  Canadian  Agents, 
Musson  Book  Co.,  Ltd.,  Toronto,  ready  for  the  inspection  of 
the   Canadian  trade. 


H.  L.  WOEHLER 

32  UNION  SQUARE      -      -      -      -       NEW  YORK 


BOOKS KLLER  AND  STATIONER 


35 


Jt^mh^Sl 


Your  Fountain  Pen  Difficulties 

will  disappear  when  you  begin  to  carry  this  most  reliable  of  all  pens. 
Sales  'will  stay  sold  and  new  customers  will  follow  the  lead  of  the  * 

old  when  you  sell 

THE  "MORTON"  FOUNTAIN  PEN 

It  has  a  world-wide  reputation  and  hence  is  easily  sold,  partic- 
ularly in  Canada. 

The  variety  of  barrel  and  decoration  is  very  large,  but  every 
pen  has  an  iridium  tipped  gold  pen  of  extra  quality  and  is  guaran- 
teed broadly. 

Manufactured  by 

J.  MORTON,  New  York 

For  Canadian  Trade 


ADDRESS 


MENZIES  &  CO.,  Limited,  toroento,  cInada 


SOLE    CANADIAN    AGENTS. 


The  Latest  and  Best  in  Loose  Leaf  Note  Books 


For  Public,  High  Schpol  and  Collegiate  Scholars 


National  Note  Book  System 


No.  3420     Note  Size 

No.  3450     Composition  Size 

No.  3440     Academic  Size 


7lA  x    9V2 

s%*  ioy2 


All  above  are  supplied  with  fillers,  Feint  Ruled,  Margin  Lined. 

If  you  are  not  already  carrying  this  line,  write  us  for  sample  order  so  as  to  secure 

your  share  of  the  trade. 

SMITH,    DAVIDSON    3k    WRIGHT,    LIMITED 


Wholesale  Stationers  and  Paper  Dealers 


VANCOUVER,  B.C. 


VENUS  PENCILS 

17  BLACK  DEGREES-6B  TO  9H 
2  COPYING  DEGREES —MEDIUM  AND  HARD 

Your  Stock  is  Incomplete  Without  Them 


A/ViCrlvlwArN      LtiAU     HfcirNdL,     CUM     ,73  LowER  CLAPTON  Rd'!lONDON.N.E..E„*. 

Also  Manufacturers  of   "  MILO  "  Absolutely  Pure  RUBBER   BANDS 
CORRESPONDENCE   SOLICITED 


36 


BOOKSELLER     AND     STATIONER 


Plant  of  the  Standard  Paper  Mfg.  Company,  Richmond,  Va. 


There  is  One  Sure  Way   of  Doing  the  Job  Right 

That  is  to  Give  Your  Customer  the  Best  Material  Obtainable 

FILL  HIS  ORDERS  FOR  BLOTTING  WITH 

"Standard  Brands"  of  Blotting 

"Standard"         "Imperial"         "Sterling"         "Super    Plate"         Plain   Blotting 
"Royal  Worcester"  and  "Defender"  Enameled  Blotting. 


MANUFACTURED  BY 


STANDARD  PAPER  MFG.  COMPANY 

Supreme  in  Blotting"  RICHMOND,  VIRGINIA 

Wholesale  Agencies  in  Toronto,  Montreal,  Winnipeg  and  Vancouver 


Deed  Boxes    Cash  Boxes    Document  Boxes 

We  make  the  above  lines  in  our  factory  in  Wolverhampton. 

We   also   carry  a  very  large  variety  of  Commercial  Stationery  Sundries,  and 

School  Supplies. 
We  make  a  specialty  of  Boxwood  Rulers,  and  can  supply  all  lengths  and  styles. 
The  quality  of  our  goods  cannot  be  surpassed. 

Write  Us  for  Quotations. 

GEORGE  WRIGHT  &  CO.,  London,  England 

A.  R.  MacDOUGALL,  &  CO.  (Canadian  Representatives)  42  Adelaide  St.  West,  Toronto 


BOOKSELLER     AND     STATIONER 


37 


'LAYING  CA, 

606 

GOLD  EDGES 


COPYRICHT  BY 

TheU.S.PlayincCardCo. 

CINCINNATI,  U.S.A. 


Look  (or  tbu  mime  "Congress"  on  every  box. 

CONGRESS 

Playing  Cards, 

Gold  Edges. 

Season  1911-1912. 

Air-Cushion    or    Ivory    Finish. 

The  reduced  size  cuts  on  this  page  show 
twelve  new  designs  now  ready. 

These  one-color  cuts  can  do  no  more, 
however,  than  show  the  subjects  —  they 
cannot  show  the  beauty  in  design  and 
coloring. 

If  you  handle  Playing  Cards  and  have 
never  handled  Congress,  let  us  send  you 
one  of  our  folders  showing  actual  cards 
of  all  designs  in  Congress  —  including  the 
twelve   new. 

If  you  are  a  handler  of  Congress  cards, 
let  us  send  you  a  Congress  folder  so  that 
you  can  make  up  your  order  of  designs 
of  your  own  selection  —  you  will  want  the 
twelve  new  and  others  you  may  not  have 
had   in   previous  shipments. 

Also  makers  of  Bicycle  Cards. 

The    U.  S.  Playing   Card   Co., 

Cincinnati,    U.   S.  A. 

Copyright.  1911,  by  The  D.  S.  Playing  Card  Co.,  Cincinnati,  U.S.A. 


i JS5555S 


.'PfeHflt 


143 — MOTHERS    LOVE. 


38 


BOOK  S  I*:  L  L  E  R     A  NO     STATIONER 


The  Best  Known 

Inks  and  Adhesives 


in  the  world  are 


CARTER'S 


That  makes  them  the  best  and 
easiest  to  sell— in  fact,  they 
sell  themselves  and  create  re- 
orders, and  that  is  what  brings 

INK  COUNTER  PROFITS 


GARTER'S 
Stamping  Inks 

Put  up  in  our  new  patented 
screw  cap  bottle  with  brush. 
Packed  in  display  boxes,  one 
dozen  bottles  to  the  box. 

The  new  patented  bottle  does 
away  with  inky  fingers  and  is 
the  best  and  most  convenient 
container  on  the  market. 


No.  411 


No.  236 


GARTER'S 
Glue  Pencil 

Attractive  pack- 
age  and  useful. 
Permits  the  use  of 
Carter's  Glue  (the 
storngest  adhe- 
sive known)  in 
delicate  photo 
work. 

Packed  in  dis- 
play boxes. 


No.  236  in  display  ui.- 


THE   CARTER'S   INK    COMPANY 

CANADIAN    FACTORY 

356  St.  Antoine  St.,  -  MONTREAL 


SPENCERIAN 

THRIE  GHOSS  SILVER-STEEL  PEN  ASSORTMENT 


No.  300 


FOR  SALE  BY  ALL 

JOBBERS 

OF  STATIONERY. 


Auld's  Premium  Mucilage 

MADE  IN  CANADA 

Quality  the  best.  Prices  right.  Keep 
it  in  stock  if  you  want  a  satisfactory 
line  at  a  good  profit 

LITHOGRAMS  and  LITHOGRAM  COMPOSITION 

Samples  and  quotations  on   request. 

AULD     MUCILAGE     COMPANY 

Wm.  Aiijjus,  M^r.       23  Bleury  Street,  MONTREAL 


THE  PICKWICK 


THE  OWL 


and  THE  WAVERLEY  PEN 


Wmsm 

Recognized  as  the  world's  Standard  lines. 
We  also  make  a  very  complete  line  of 
general  steel  pens,  including  all  the  popular 
Canadian  Patterns.  Ask  to  see  the  new 
Waverley  Fountain  Pen  Clip. 

The  trade  can  be  supplied  from  stock 
carried  by  our  Canadian  Representatives 

A.  R.  MacDougall  &  Company 

42  Adelaide  Street  West,   Toronto 

MACNIVEN  &  CAMERON,  Limited 

EDINBURGH    LONDON    BIRMINGHAM 


B  0  O  K  S  K  L  L  E  I!      A  N  1  >     S  T  A  T  EON  E  It 


v 
2 

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THE  KING  OF  DIARIES 

Laird  &  Lee's  Diary  and  Time  Saver 

1912  Edi  ion— 15  Months'  Diary,  Beginning   October   1st,   1911 


1910  U.S. 

Census  of  Cities 

of  10,000 

and  up. 


] 

WAX  PAPER  STAMP  POCKET 

1  ssSH 

■■BBB 

■ ^C^^| 

iiini 

ii— 
•  noaa 

j      ComD>(ialiof*$i«'Tip  ara  Tlthel  Mold«r 

CANADIAN 

Map,  Facts  and 

Figures. 


Size.  Z';;  \  S*  8  in. 


Inside   Back   Cover. 


Killer  on  Bark  Cover. 


TLTANDY  RULER  for  Quick  Measuring  on  back  cover;  14  pages  maps  in  colors,  including  new  one  of 
■*■  •*•  Panama  Canal  and  Zone,  and  Conservation,  Irrigation  and  Forest  Areas,  Indian  Reservations,  etc. 
Combination  Stamp  and  Ticket  Holder  (patent  pending).  Wages  Table,  Special  Delivery  Cities  of  Canada 
and  Canadian  Postal  Rates.  Signs  of  the  Zodiac,  Moon's  Phases  for  1912,  and  many  other  encyclopedic 
features. 

Substantially  bound  in  leather,  gilt  edges,  25c. 


Supplied  by  all  wholesale  stationers,  news 
companies,  jobbers  or  direct  by    . 


LAIRD  &  LEE,  Publishers,  Chicago 


VELVET,   CARBON,    SENATOR 

AND    OTHER 

"AMERICAN"  PENCILS 

Your   Stock    ^    Incomplete    Without    Them. 

AMERICAN  LEAD  PENCIL  CO.,  45  west  4.h  st.,  new  york 

173  LOWER  CLAPTON   RD.,  LONDON,  N.E.,  Eng. 

Also  Manufacturers  of  "MILO"  Absolutely  Pure  RUBBER   BANDS 

CORRESPONDENCE  SOLICITED 


AN    ALWAYS    PROFITABLE    LINE 

OF  BEAUTIFULLY  COLORED,  PERFECTLY  FINISHED 

American  Toy  Marbles 

Made  in  nine  sizes  and  in  seven  beautiful  colors — National  Onyx, 
Royal  Blue,  American  Cornelian,  Persian,  Turquoise  and  Oriental 
Jade. 

We  also  make  Ballot  Balls,  Crystal  Glass  Castor  Balls,  Glass 
Balls  for  Pump  Valves,  Lithographic  Use,  etc. 

WRITE    FOR    CATALOGUE. 

The  M.  F.  Christensen  &  Son  Co.,    -   Akron,  Ohio. 


Please  mention  Bookseller  and  Stationer  whin  replying  to  this  advertisement. 


40 


BOOKSELLER     AND     STATIONER 


Christmas  Card  Grade 

Send  at  once  for  our 
Christmas  Card  Book. 
Best  Selection,  Best  Cards. 

Quick  Delivery  Guaranteed. 

ZCl)c  3mpcvial  press 

17  Bleury  Street  niontrcal 


MUCILAGE 

Auld  Premium  Mucilage 

is  a  product  necessary  lo  every  well-regulated 
office.  You  can  do  no  better  for  the  price. 
Write  us  for  quotations  and  samples  before 
placing  your  next  order. 

AULD    MUCILAGE    COMPANY 

WM.  ANGUS.  Manager.  23  Bleury  St.,  Montreal 


lOOO 

dainty  and  refined  embossed,  12  color,  gold,  Season  Post 
Cards  for  only  $3.95.  Assortment  contains  gold  gelatined 
cards,  also  5c.  and  10c.  sellers.  We  make  this  extraordinary 
offer  in  order  to  make  you  acquainted  with  our  line.  We 
want  your  re-orders,  for  on  this  offer  we  make  no  profit. 
This  sample  lot  is  to  be  our  salesman.  It  is  worth  double  at 
usual  trade  prices. 

SATISFACTION    GUARANTEED.      Order  NOW.     Just  say; 
"Send  that  sample  thousand  Season  Cards  at  $3  95  " 


KOEBER'S 


Established  1904. 


1167  Broadway.  NEW  YORK. 


SCHILD'S 

FANCY 

Costume  Books 

FOR 

Ladies  and  Gents  1/  net 
Children  •  -  1/6  net 
Gentlemen  -    •  2/6  net 

New  Editions 
Now  Ready 

M.  Miller 

142  Long  Acre 

LONDON,    ENG. 


r 


We  carry  the  following  Lines  in  Stock 


^v 


V. 


'Acme"    Staple   Binders   and    Staples.  Fisk,  Davey  &  Co.'s  Paper  Fasteners  and   Drawing    Pins. 

"Spiro"    Steel    Arch    Files.  Smigel's    Desk    Pads. 

"Spiro"    Pocket    Pencil    Sharpeners.  The   "Only"   Paper   Clip    (West   Mfg.   Co.) 

"Rival"    Fountain    Pens.  "Pickwick,"   "Owl"   and    "Waverley"    Steel    Pens. 

"Raven"    Stylo   Pens.  Radbridge    Playing    Cards. 

"Karmo"    Stylo    Pens.  Radbridge    Score   Pads. 

The    Rapid    Pencil    Sharpening    Machine. 
Also   a    large    range    of   Steel    Pens,    including  all    the    popular    Canadian    Patterns. 

We   can   quote   prices   on   any  of   above   lines   from    the    Factories, 

or  from  Toronto  Stock. 

A.  R.  MacDOUGALL  &  CO 


42  ADELAIDE  ST.  WEST,  TORONTO,  CANADA 


GENERAL    REPRESENTATIVE 
for    CANADA    WANTED 

by  a  first  class  firm  of  LETTER  FILES, 
METAL  PARTS,  etc.,  MANUFACTUR- 
ERS. Must  be  well  connected  in  the  STA- 
TIONERY TRADE  throughout  CANADA 
and  have  facilities  to  manufacture.  Letters, 
stating  full  particulars  in  confidence,  to 
"LETTER  FILE," 

7o  The  MacLean  Publishing  Co.,  Ltd. 
88  Fleet  St.,  London,  E.C.,  Eng. 


THISTLE    BRAND 


SEALING  WAX 


Made  by  JAMES  MacNEILL  &  SON,  Ltd. 
Sold  by  A.  R.  MacDOUGALL  &  CO., 


GLASGOW 
TORONTO 


Telegraph   Codes 

A  B  C  Code.     5th  Edition.      English      $7.00 

A   B  CCode.    5th  Edition.     Spanish '"         8.00 

A  B  C  Code.      4th  Edition "        S.OO 

A  I  Code. "        7. SO 

Moroina   &.    Neal  Code "        S.OO 

Bedford- McNIell  Code  6.00 

Large  and  small  codes  of  all  kinds.     Send  for  list.     Discount  to  the  trade  only. 

AMERICAN    CODE    COMPANY,  83    Nassau    St.,    N.Y.    City 

50  


BOOKSELLER     AND     STATIONER 


41 


^,  1  «    ■  i    i  ■  »  ■  1  «  — ■^■^■^■l  i.    ■    I  ««■     ■■  K\S!9^^**^m^*' 


Mainly  About  Ourselves 


The  policy  adopted  at  the  commence- 
ment of  the  year  of  asking  the  co-opera- 
tion of  readers  of  Bookseller  and  Sta- 
tioner in  strengthen  ins  and  improving 
the  paper  will  he  continued.  The  editor, 
therefore,  would  like  to  receive  from 
subscribers  and  readers  criticism  of  our 
stand  on  trade  subjects  and  any  helpful 
suggestion  that  would  go  to  make  up  a 
better,  a  brighter  and  a  stronger  paper. 
We  would  especially  like  to  set  contri- 
buted articles  dealing  with  descriptions 
of  departments  which  have  been  found 
to  fit  in  well  with  a  book  and  station- 
ery business.  For  these  articles  we 
would,  of     course,  be  glad   to  allow     an 

honorarium. 

*  *    * 

There's  a  big  difference  between  think- 
ing a  thing  and  doing-  it,  That  is  wbv 
merchants  and  clerks  should  write  tell- 
ing us  how  they  have  built  up  their 
present  business,  and  how  trndmg  me- 
thods can  be  systematized  and  perfect- 
ed- Of  course  we  prefer  having-  the  con- 
tributor write  his  own  impressions,  but 
v0u  don't  even  have  to  write  an  article 
unless  vou  so  desire.  Let  us  have  a 
list  of  'the  practical  devices  you  are  us- 
ing to  develop  vour  selling  power,  to 
create  a  wider  demand  for  staples,  to 
raise  the  standard   of  those   staples  and 

to  introduce  new  goods. 

*  *    * 

Please  take  this  as  a  reminder,  there- 
fore that  we  should  like  to  hear  from 
vou'  through  short,  crisp,  breezv  ar- 
ticles of  a  trade  character  for  publica- 
tion in  this  paper.  Whenever  you  cap- 
ture an  idea  which  is  brining  you  in 
vonr  business  and  vou  think  might 
help  the  other  fellow  in  his,  be  kind  and 
put  it  in  circulation  through  this  publi- 
cation. 

*  *    * 

Illustrations  are  always  acceptable— 
winnow  displays,  interior  sug-gestions, 
store  layouts,  attractive  fronts,  sales 
devices  etc.— these  and  similar  illustra- 
tions have  a  particular  value.  We  want 
to  eet  portraits,   too,  of  the  leaders    in 

the  trade. 

*  *    * 

\propos  of  illustrations,  the  window- 
dressing  contest  conducted  last  vear 
will  be  a  feature  during  the  closing 
week'  of  1011.  This  vear  the  contest  s 
scone  will  he  enlarged.  Commencing 
October  1  and  continuing-  until  Novem- 
ber 1  Bookseller  and  Stationer  will  give, 
one  dollar  for  the  best  photograph  of  a 
Thanksgiving  window  submitted  during 
that  time  We  will  also  eHvP  one  dollar 
for  the  best  nhoto  of  a  Hallowe'en  win- 
dow submitted  up  to  November  10. 

*  *    * 
Commencing  now  and  lasting  until  the 

last  dav  of  the  year  we  will  hold      our 


annual  window-dressing  competition. 
Three  prizes  of  two  dollars,  one  dollar, 
and  a  year's  subscription  to  this  paper 
will  be  given  to  contestants  in  towns 
under  5,000  population;  and  a  similar 
set  of  prizes  will  be  awarded  to  con- 
testants in  the  larger  centres.  These 
competitions  will  be  open  to  the  retail 
trade  only — manufacturers,  jobbers  and 
department  stores  being  barred — though 
at  all  times  the  editor  will  be  pleased 
to  have  window  suggestions  submitted 
by  both  the  manufacturing  and  whole- 
sale  trade. 

*  *    * 

The  show-card  writing  feature,  contri- 
buted by  a  member  of  our  staff,  and 
which  has  been  conducted  so  successfully 
during  Hie  past  couple  of  months  will 
be  continued  during-  the  remainder  of 
the  vear  and  throughout  the  whole,  of 
1012.  Bool-seller  and  stationer  has  al-' 
ways  Contended  thit  show-cards  are 
necessary,  and  iudging  bv  the  letters  re- 
ceived at  this  office,  there  are  few  now 
in  the  trade  who  think  otherwise.  Mr. 
Fdwards  is  giving  a  superior  course  on 
this  subject  and  one  well  worth  follow- 
ing up  carefully.  Tf  not  in  a  position 
at  present  to  avail  vourself  of  the  op- 
portunity be  sure  to  save  all  copies  of 
the  paper  containing  the  lessons  so  that 
they  may  be  followed  up  at  any  time. 

*  *    * 

We  want  to  build  up  a  "Letter  Box" 
department  Have  vou  any  Question  to 
ask  relative  to  the  trade''  Tf  s0  let  us 
hear  about  it  We  will  try  our  best  to 
give  you  good  service. 

*  *    * 

Let  us  help  also  in  vour  advertising. 
Tf  vou  have  anv  proposition  to  adver- 
tise about  which  you  are  uncertain, 
write  and  tell  us  about  it.  and  we  will 
trv  to  give  vou  advice  and  help,  entire- 
ly free  of  charge.  We  praetise  what  we 
preach,  so  do  not  be  afraid  of  nutting 
us  to  too  much  trouble — we  are  here  to 
give  vou  good  service.  We  would  be 
nleased  if  readers  would  note  that  we 
cannot  give  advertising  heln,  unless,  full 
specifications  are  given  of  the  articles  to 
he  advertised.  Advertising  which  has 
already  been  used  should  be  sent  along, 
and  we  will  criticise  it  in  niir  columns, 
and  we  hope  many  helpful  suggestions 
will  be  the  outcome.  So  send  along 
specimens  of  your  advertising.  Tf  it  is 
bad -we  can  help  vou:  if  it  is  good  vou 
will  be  helping  us— that's  reciprocity. 
*  *  * 
And  talking  of  reciprocity,  readers  can 
beln  make  The  Bookseller  and  Stationer 
interesting  if  thev  will  send  in  their 
own  ideas  ocassionallv  regarding  inter- 
esting and  important  matters  that  turn 
up    from    time     to  time. 


> 


i 


A-l 


MOO  K  S  E  L  I.  E  I;      A  X  I)     ST  A  T  1  0  X  E  i: 


tf**l 


*»** 


to*** 


iot 


By  ,ts  QUALITY 

%&fifiam£ 


Ae 


79  KFAtf.S  ACO 

Henry  Stephens  invented  an  ink.  with 
the  colour-matter  in  perfect  solution 
l>  therefore  fluid  and  pleasant  to  write 
with. 

TO  DATV  with 

numberless  improvements  — 
the  result  of  experience 


>r  79  years 

the   home 

•i  and  has 

\ED  its  way 

i|gh    every 

abroad. 


SOLK    AGENT  POR  CANADA 


These  are  some 

of  the  many 
striking  advertise- 
ments which  are 
appearing 
regularly  on 
behalf  of 


*&?}&&&' 


^ 


is    by    far   the 
reliable   ink    i 

W.  C  y    SUi.PHfgtA,       Hunt 


in  the  following  list  of  influential  papers 


"Montreal     Star." 
"Toronto    star." 
"Toronto    Mail    and    Empire." 
"Ottawa    I'ree    Press." 
"Ottawa    Citizen." 


"Winnipeg  Free   Press." 
"Winnipeg    Telegram." 

"Hamilton     Herald." 
"Ha  mil  ton    Spectator." 
"London     Advertiser." 


"London    Free    Press.' 
"St.    John    Globe." 
"St.    John     Standard." 
"Halifax    Herald." 


"Calgary    Herald." 
"Edmonton   Bulletin.'1 
"Saskatoon     Phoenix.1 
"Victoria    Times." 


Every     progressive    dealer    should   stock    Stephens'    Ink.      Its    sale    not   only    yields    him   a   good   protit.    hut    as   it    is   the   best    and    most 
reliable   ink    in   the   world    it    always    satisfies  his   customers. 

II     yotl    do    not    already    stock    Stephens'   Ink,    you    should    apply    at  once   for   trade  terms  to    W.   G.  M.   Shepherd,   Sole  Canadian  Agent, 
or    to    the    following    Wholesale    Stationers:  — 

Mci'arlanc.    Son    A     Hodgson,    Ltd.,     Montreal.  Dunlin.    Gillies    A     Co..    Ltd..     Hamilton. 

Drown    Bros.,    Ltd.,    Toronto.  Clark    Dros.    &    Co.,    Ltd.,    Winnipeg. 

Smith,    Davidson  &    Wright,    Ltd.,    Vancouver. 

H.  C.  STEPHENS,  Aldersgate  Street,  London,  England. 

W.     G.    M.    SHEPHERD 

CORISTINE  BUILDING,        (SOLE  CANADIAN  AGENT) 


MONTREAL 


poofeseiler  anb  Stationer 


anb  Office  equipment  Journal 


A  monthly  newspaper  devoted  to  the  interests 
of    the    Bookselling    and    Stationery   Trades 


Subscription:    One  Dollar  a  Year 
Single  copies     :        :     Ten  Cents 


Vol.  XXVII 


TORONTO,  CANADA,  OCTOBER,   1911 


No.  9 


Editorial  Comment 

To  gel.  customers     inside  your  store  make  the  outside 
attractive. 


In  order     to  interest     the  prospective  purchaser 
salesman  must  be  interested  himself. 


the 


Twelve  months  ahead  is  none  too  early  to  lay  plans. 
Some  dealers  lay  their  plans  twelve  minutes  ahead. 

*  *        * 

Make  your  fall  business  hum,  with  appropriate  win- 
dow displays,  and  good  convincing  advertising. 

*  *        * 

A  sanitary  roller  towel,  made  of  absorbent  paper,  is 
the  latest  experiment  of  Dr.  Hastings,  medical  health  of- 
ficer of  Toronto. 

*  *        * 

'Che  tnitcd  States  bought  $1, 969, 102  worth  of  paper 
from  Canaaa  during  the  year  ended  .June  30  last  against 
$1 .1] 5. ICO  the  previous  year. 

»        *        * 

With     harvesting    drawing     to  a  close,     the      "ready 
money'     season  begins.      Would  it  not  be  a  wise  move*  to 
see  thai  those  outstanding  accounts  were  settled  now? 
»        *        * 

It  will  soon  be  time  for  the  aggressive  advertiser  to 
begin  solemnly  warning  the  public  that  there  are  only  90 
more  -leys  until  Christmas  and  that  it  is  time  to  think  of 
holiday  si  opping-. 

*  *        * 

A  clearing  sale  of  sporting  goods  is  wise  at  this  sea- 
son of  the  year.  It  entails  loss  of  space  and  money  to 
carry  stocks  of  baseball  bats,  balls,  gloves,  etc.,  through 
the  winter  season. 

*  *       * 

The  imports  into  Canada  of  books  "manufactured"  in 
the  United  States  for  the  twelve  months  ended  .June  30th 
last,  were  valued  at  $4,349,042  against  $3,335,536  for  the 

previous  twelve  months. 

*  *        * 

7\»y  salesmen  are  reporting  a  big  business  in  all  set.  • 
tiers  Are  you  preparing  to  get  your  full  share  of  the 
comimr  holiday  trade?  The  demand  for  novelties  this 
year  promises  to  be  a  record-breaker. 

*  *       » 

Chicago  has  ordered  the  abolition  of  the  roller  towel, 
as  it  is  used  now  in  hotels  and  public  places,  and  while 
Dr.  Hastings  is  not  prepared  to  go  so  far,  he  thinks  the 
cloth  roller  towel  is  a  danger  to  health,  though  not  as 
great  a  menace  as  the  common  drinking  cup.  The  M.H. 
O.  has  a  roller  towel  made  of  paper  on   the  same  prin- 


ciple as  a  roll  of  toilet  paper,  and  as  each  sheet  is  used 
it  is  crushed  up  and  discarded.  He  thinks  it  will  work 
out  very  well.  This  is  the  latest  item  in  the  sanitary 
paper  goods  line. 

*  *        * 

A  new  line  for  stationers  to  handle  or  to  solicit  ord- 
ers for,  especially  in  manufacturing  and  shipping  centres, 
is  siencil  and  oil  boards  for  stamping  barrels  and  boxes. 
A  little  initiative  should  bring  business  your  way. 

*  *        * 

Window  cards  make  the  windows  talk.  Put  in  some 
cards  drawing  attention  to  the  goods  you  have  to  sell. 
StaVonery  manufacturers  now  are  sending  out  window 
cards  suitable  for  display  in  sets  and  singly,  which  should 
merit  u  showing.  This  is  one  feature  of  trade  co-opera- 
t;on  worth  cultivating. 

*  *        * 

To  be  successful  in  the  stationery  business  it  is  neces- 
sary to  know  something  more  than  the  price  of  the  goods. 
The  merchant  or  clerk  should  know  positively  about  the 
quality.  He  should  know  where  the  goods  are  pro- 
duced a"'l  what  conditions  affect  the  market.  The  better 
he  knows  a  line  or  an  article,  the  more  of  it  he  will  be 
able.  >o  sell. 

*  *        • 

Along  with  visiting  the  fall  fairs,  stationers,  particu- 
larly in  Ontario,  should  make  an  effort  to  attend  the 
meetings  of  the  Stationers'  Convention  to  be  held  at  Buf- 
falo on  October  !),  and  following  days.  The  papers  to  be 
read  and  discussed  at  the  meetings  will  well  repay  in 
helpfulness  the  time  and  money  spent  by  stationers  in 
leaving  their  business  to  participate  in  the  convention. 

*  »        • 

Furniture  papers  are  devoting  considerable  space  to 
editorial  warnings  to  furniture  dealers,  urging  them  not 
to  let  the  office  furniture  business  get  away  from  them. 
With  the  firniture  and  office  equipment  dealers  going  after 
this  business  the  stationer  cannot  be  too  alert  in  keeping 
this  end  of  his  business  strictly  to  the  mark. 

*  •        * 

Wheat  178,650,000  bushels,  oats  223,550,000  bushels, 
barley  33,300,000,  flax  7,820,000  is  the  estimate  of  the 
grain  crop  of  the  Canadian  West  published  a  few  days  ago 
by  the  Winnipeg  Free  Press,  one  of  the  largest  daily  pap- 
ers in  the  West,  and  one  which  has  for  seven  years  past 
estimated  the  yield  with  a  fair  degree  of  accuracy.  The 
tension  which  has  pervaded  the  West,  and  has  also  been 
felt  by  manufacturing  interests  in  the  East,  is  now  re- 
lieved All  branches  of  business  will  be  active  West  of 
the  Greai  Lakes  this  fall,  and  booksellers  and  stationers 
in  common  with  other  merchants  will  have  special  reason 
to  fee!  jubilant  over  the  prosperity  of  the  Western  Prov- 
inces 


44 


BOOKSELLER     AND     STATIONER 


Good  Fall  Business  Outlook. 

Jobbing  bouses  have  begun  to  feel  the  stimulus  of 
early  fall  buying,  and  since  early  in  the  month  bave  been 
busy  shipping  out    orders. 

School  supplies  have  been  moving  freely  in  delivery 
for  the  past  two  months,  and  calls  are  being  made  for 
lines  forgotten,  and  several  repeats,  too,  are  coming  in, 
the  retailer  evidently  feeling  he  can  open  up  a  little 
stronger. 

Fall  books  are  commencing  their  season  a  little  earlier, 
and  several  important  works  were  slated  for  August 
publication. 

The  west  reports  conditions  for  fall  and  winter  trade 
excellent.  All  stationery  articles  are  in  demand,  and  it 
appears,  judging  by  the  way  the  season  is  opening  out, 
that  the  coming  months  will  prove  brisk  right  up  to 
Christmas   time. 

Better    System    for    Shipping    Enclosures? 

A  matter  which  has  been  discussed  by  mercantile 
Shippers  quite  frequently "  of  late  years  and  which  has 
recently  again  come  to  the  front  is  the  question  of  en- 
closures sent  by  one  wholesaler  or  jobber  to  another  for 
shipment    to  a   customer  of  both. 

While  there  have  been  no  complaints  about  this  ques- 
tion from  the  shippers'  end,  there  have  been  frequent 
complaints  by  retailers  at  country  points  about  losses 
and  delays,  which  have  proved   very  annoying. 

The  custom,  which  has  been  growing  of  late  years, 
is  for  a  retailer  who  has  ordered  a  bill  of  goods  say  at 
Toronto  to  ask  the  shipper  to  enclose  a  smaller  bill  of 
goods  purchased  from  some  other  jobber  in  the  same 
city.  Invariably  the  shipper  is  pleased  to  do  this,  be- 
cause it  means  obliging  a  customer;  makes  for  a  friend- 
lier relationship  between  retailer  and  shipper;  and  saves 
the  extra  cost  to  the  merchant  of  having  but  one  parcel 
instead  of  two  forwarded  by  the  express  companies. 

But  it  not  infrequently  happens  that  one  or  other  of 
the  shipping-  houses  is  not  informed  of  the  expected  en- 
closure sufficiently  early,  and  so  there  is  delay,  disap- 
pointment and  annoyance  to  the  retailer  waiting  for  his 
goods.  He  resents  the  inconvenience,  and  sometimes 
blames  where  censure   should   not  be  placed. 

Cases  have  been  mentioned  where  only  one  shipper 
has  been  informed;  others  where  the  shipper  of  a  large 
bill  of  goods  received  word  of  an  intended  enclosure 
the  day  after  shipment.  There  is  bound  to  be  disap- 
pointment in  these  cases. 

This  is  a  matter  affecting  all  classes  of  trade  and, 
taken  in  the  aggregate,  is  of  serious  proportions.  In 
common  with  other  lines  of  merchandise,  books,  station- 
er) and  fancy  goods  find  a  place,  and  sometimes  figure 
in  the  complaint  column.  The  number  of  enclosures  in 
this  latter  class  of  goods  averages  well  over  a  thousand  a 
month  in  Toronto  alone.  Enclosure  requests  are  not  con- 
lined  to  any  one  season;  but  are  spread  well  over  the 
year,  though,  naturally,  the  Christmas  season,  when 
goods  are  wanted  in  a  hurry  to  supply  buyers  immedi- 
ately, bulks  larger  than  at  any  other  time. 

A  suggestion  has  been  made  that  the  various  trade 
associations  and  boards  of  trade  take  up  this  matter  and 
strive  for  a  solution  of  what  may  become  a  most  serious 
trade  inconvenience.  One  way  proposed  for  a  simpler 
and  better  system  is  the  adoption  of  a  scheme  similar  to 
that  obtaining  in  Britain,  where  the  shipping  of  goods  is 
a  distinct  branch  of  business;  another  suggestion  is  that 
an  enclosure  house  similar  to  the  banks'  clearing  houses 
be  established  in  all  shipping  centres  where  out-of-town 
merchants  ordering  several  small  bills  of  goods  might 
have    their    orders    grouped,    packed    and    shipped    at     a 


cost  of  say  five  cents  a  package  and  expressed  without 
delay.  There  would,  of  course,  be  an  increased  cost  of 
five  cents  to  the  purchaser,  but  in  return  he  would  be 
guaranteed  prompt  and  safe  delivery,  which  would  be  a 
big  thing  in  itself,  besides  placing  the  merchant  in  an 
independent  position. 

How  the  retail  book,  stationery  and  fancy  goods 
trade  regard  this  proposition  is  problematical,  but  Book- 
seller and  Stationer  would  be  glad  to  have  views  of  mer- 
chants expressed  thereon  for  insertion  in  its  columns; 
as  well  as  hearing  opinions  from  the  shippers  of  the 
publishing,    stationery    and    fancy    goods   jobbing   houses. 

*        *        * 

None  Too  Early  to  Plan  for  Christmas. 

Booksellers  and  stationers  might  with  profit  to  them- 
selves take  a  note  from  the  books  of  the  big  department 
stores  in  trying  to  coax  the  public  to  "buy  early  and 
avoid  the  Christmas  rush."  It  is  none  too  early  now  to 
lay  plans  for  the  coming  holiday  season.  This  can  be 
done  by  advertisements  in  the  local  papers,  and  by  cir- 
culars and  window  signs,  all  of  which  should  call  atten- 
tion to  the  special  holiday  lines,  the  choice  of  which  is 
to  be  had  by  those  who  make  their  Christmas  purchases 
while  the  goods  are  fresh,  and  while  there  is  time  to 
make  selections  in  comparative  comfort.  Traders  should 
use  their  best  efforts  to  get  customers  inside  their  doors; 
once  inside,  the  chances  are  that  each  person  will  see 
something  that  he  or  she  will  buy  or  order  to  be  laid 
aside  to  be  called  for.  If  the  public  would  buy  early 
instead  of  waiting  till  Christmas  it  seems  safe  to  say 
that  the  total  volume  of  sales  would  be  25  per  cent,  great- 
er.    Do  your  share  in  the  "buy  early"  coaxing. 

»  •  • 
Booksellers  Missing  Opportunities. 
The  very  fact  that  the  mail  order  publisher,  the  de- 
partment store,  the  subscription  bookseller,  the  public 
library  even,  have  all  encroached  more  or  less  upon  his 
field  is  in  itself  proof  that  the  bokseller  has  not  himself 
tilled  that  field  as  intensively  as  he  might.  The  people  of 
this  country,  be  the  reason  what  it  may,  are  not  such 
a  book-buying  people  as  they  might  be  induced  to  be- 
come. The  bookseller  has  not  that  absolute  command  of 
book  distribution  in  this  country  that  he  has  in  Germany, 
for  instance,  and  that  he  might  very  well  have  here.  The 
bookseller — and  in  this  term  should  be  included  every 
department  store  which  does  a  legitimate,  genuinely  con- 
structive book  business — has,  however,  shown  itself  cap- 
able of  realizing  its  own  mistakes  and  the  handicaps  im- 
posed by  others;  and,  by  concerted  action,  of  correcting 
both.  Now  for  the  next  step,  a  systematic,  aggressive, 
co-operative  campaign  to  increase  retail  book  sales! 

•       *       • 
Catering  to  Children's  Trade. 

The  bookseller  and  stationer  to  be  successful  in  all 
branches  of  his  business  should  cater  to  the  wants  and 
whims  of  the  children.  Early  in  the  month  the  stores 
were  put  to  test  for  the  school  trade,  and  in  a  little 
time  there  will  be  the  Christmas  holiday  season — the 
children's  season,  and  the  dealer  should  do  all  he  pos- 
sibly can  to  make  a  good  impression  on  the  children,  so 
that  they  will  drop  in  for  the  small  article  and  novelty 
which  perchance  strikes  their  fancy.  These  new  novel- 
ties they  buy  at  once,  or  lacking  the  change  at  the  time, 
they  return  later  to  secure.  Their  love  of  novelty  should 
be  catered  to,  extra  efforts  being  made  to  hold  their 
trade. 

While  it  may  be  now  too  late  for  the  stationer  to 
change  his  plans  for  this  fall's  school  trade,  still  he  will 


BOOKSELLER  AND  STATIONER 


45 


lie  the  gainer  if  lie  makes  a  close  study  of  the  children's 
desires,  noting  the  goods  that  please  them  and  those  they 
do  not  take  to.  This  is  getting  into  the  psychology  of 
trade,  to  be  sure,  still  that  is  the  only  way  to  do  it  and 
succeed,  the  secret  of  trade  being  to  find  out  about  what 
Mill  suit  your  customers,  and   then  give  it  to  them. 

The  impression  made  on  the  children  at  the  opening 
of  (lie  schools  frequently  lasts  throughout  the  year,  with 
the  result  that  the  favorite  store  gets  their  trade  for  the 
rest  of  the  year.  That  this  is  worth  considering,  station- 
ers will  agree  when  they  stop  to  think  that  the  children 
are  their  best  customers  for  post  cards  and  for  small  no- 
velties, such  as  pins,  badges,  buttons,  etc.  Besides,  they 
are  the  customers  that  celebrate  all  the  holidays,  and  are 
eager  to  find  novelties  with  which  to  do  so.  Hallowe'en 
and  Thanksgiving  come  before  the  Christmas  season  and 
these  holidays  might  be  made  use  of  to  help  the  sale  of 
some  special  lines. 

Retailers  might  do  well  to  keep  a  diary  in  which  each 
and  every  occasion  throughout  the  year  that  has  any 
bearing  on  his  business  might  be  recorded.  With  this 
data  he  would  be  in  a  position  to  live  up  to  the  require- 
ments of  the  trade,  as  knowing  what  is  needed,  he  would 
be  able  to  order  ahead  and  have  the  goods  ready  for  dis- 
play as  the  occasions  arise.  Add  to  the  big  holidays  all 
the  local  affairs,  birthdays,  sociables,  reunions,  parades, 
class  days,  picnics,  dances,  festivals,  clubs,  etc.,  and  the 
live  stationer  will  soon  have  a  list  that  will  keep  him 
busy  providing  goods  for.  Some  time  when  he  has  a 
chance  to  think  the  fact  will  dawn  on  him  that  the 
children  are  his  best  customers  for  all  his  novelties. 


Seeking   Information   About    Holiday    Lines. 

At  this  season  when  stationers  have  a  little  spare 
time  on  their  hands  they  should  send  for  the  announce- 
ments of  the  manufacturers  and  dealers  who  make  a 
specialty  of  catering  to  the  holiday  trade.  It  is  far  bet- 
ter to  go  over  the  lines  now  than  to  wait  till  late  in 
October  or  November,  for  the  reason  that  it  can  be  done 
now  with  greater  thoroughness  and  better  results,  and 
also  because  the  early  placing  of  orders  insures  a  selec- 
tion from  an  unbroken  line,  thus  affording  the  buyer  an 
opportunity  to  share  in  the  best  numbers.  In  each  issue 
of  Bookseller  and  Stationer  are  the  advertisements  of 
the  leading  houses  which  furnish  information  in  regard 
to  what  is  in  the  market  for  the  holiday  trade.  Each 
one  of  these  houses  should  be  written  to,  saying  in  sub- 
stance that  its  advertisement  in  Bookseller  and  Stationer 
has  been  noted  and  that  you  would  like  further  informa- 
tion in  regard  to  the  advertiser's  lines,  would  the  house 
kindly  send  a  catalogue  and  let  the  writer  know  if 
samples  of  some  of  the  leading  lines  will  be  sent  for 
inspection.  Try  this  plan  now  and  look  things  over  at 
your  leisure.  Then,  again,  you  had  better  "Do  it  Now," 
as  all  signs  point  to  a  very  active  fall  trade  in  the  rush 
of  which  you  may  not  get  what  you  would  like  to  stock 
up  with.  *  *  * 

To  Fight  Parcels  Post. 

The  announcement  of  the  Postmaster-General 
that  he  intended  to  reintroduce  the  Parcels  Post  measure 
in  the  House  of  Commons  has  raised  a  storm  of  protest 
among  the  various  trade  associations  of  Canada.  The 
opinion  was  unanimously  expressed  by  the  Hardware- 
men's  Association  that  the  measure  would  prove  highly 
detrimental  to  the  retail  trade  and  that  the  association 
should  take  steps  to  fight  the  proposal. 

They  decided  to  solicit  the  assistance  of  all  other 
retail  and  mercantile  associations  in  opposing  the  meas- 
ure and  steps  toward  this  end  will  be  taken  at  once. 


As  far  as  their  own  association  is  concerned,  a  sys- 
tematic campaign  will  be  inaugurated  to  show  the  deter- 
mined opposition  of  the  hardwaremen  of  Ontario.  Pe- 
titions will  be  sent  around  and  each  hard wareman  will  be 
advised  to  use  his  personal  influence  with  the  member 
tor  his  constituency,  as  well  as  in  other  ways.  This  is 
a  matter  that  should  interest  booksellers  and  stationers  of 
Canada  as  well. 

*  *  * 

Profitable  to  Visit  Fall  Fairs. 

It  is  the  early  bird  that  catches  the  worm.  Also  it  is 
the  wide-awake  stationer  who  gets  the'new  and  valuable 
agencies.  The  advantage  to  the  bird  may  be  a  disadvan- 
tage to  the  worm,  but  not  so  in  the  second  respect.  It 
is  an  advantage  to  any  merchant  to  get  one  more  good 
agency,  and  an  undoubted  advantage  to  the  manufacturer 
to  have  his  goods  handled  by  some  hustling  retailer. 

One  of  the  great  questions  with  the  merchant  is  how 
to  secure  new  agencies.  And  the  answer,  as  given  by  a 
dealer  in  one  of  Western  Ontario's  medium  sized  towns, 
is  to  attend  the  annual  exhibitions. 

"I  think,"  said  this  merchant,  "that  many  in  the 
business  make  a  mistake  by  not  going  to  these  Fairs 
oftener.  I  make  it  a.  point  to  attend  every  other  year 
at  least.  I  see  what  is  new.  Every  man  who  has  any- 
thing worth  showing  is  going  to  show  it  at  the  Fail's.  I 
can  look  the  product  over.  I  can  consider  if  it  would  be 
likely  to  appeal  to  the  people  who  deal  with  me,  or  if  it 
would  be  likely  to  draw  new  trade.  Then,  if  I  determine 
in  the  affirmative,  I  can  arrange  to  take  the  agency. 

"Going  to  the  Fairs,  I  find,  often  gives  me  a  little 
bit  of  a  start  over  my  contemporaries.  Moreover,  it  gives 
me  new  ideas  regarding  the  handling  of  the  more  staple 

lines." 

*  *  * 

Canadian    Copyright    in   the    United    States. 

The  Publishers'  Weekly,  New  York,  in  a  late  number, 
has  the  following  editorial  commenting  on  the  new  Cana- 
dian copyright  law : — 

"In  Canada  the  manufacturing  provisions  are  upper- 
most in  the  discussion,  and  it  is  beginning  to  be  realized 
that  these  provisions  may  prove  a  boomerang  to  Canada 
herself,  as  many  of  us  believe  the  like  provisions  do  in 
our  country.  The  Canadian  market  for  books  is  still  so 
small  as  compared  with  those  of  Great  Britain  and  the 
United  States  as  to  make  drastic  manufacturing  pro- 
visions rather  an  embarrassment  than  a  stimulant  to 
Canadian  production.  Canadian  authors  are  not  as  yet 
many,  nor  would  they  be  developed  under  this  act  which 
might  endanger  their  right  to  British  and  international 
as  well  as  American  copyright.  Canadian  publishing 
would  be  handicapped  by  the  impossibility  of  importing 
plates  or  sheets,  while  Canadian  booksellers  as  such 
would  have  their  sources  of  supply  limited.  It  is  sup- 
posed that  Canadian  printers  might  benefit  by  the  act, 
but  this  again  is  very  doubtful.  The  result  might  be  thai 
fewer  books  of  extraneous  origin  would  seek  Canadian 
copyright,  and  that  the  Canadian  market  might  be 
"flooded"  with  English  books  unprotected  in  Canada — 
the  old  story  over  again.  What  is  suspected  is  that  the 
manufacturing  provisions  of  the  proposed  bill  may  be 
used  to  obtain  reciprocity  with  this  country  in  the  matter 
of  copyright — and  for  this  consummation  the  advocates 
of  authors'"  rights  the  world  over  would  have  reason  to 
be  thankful.  Now  that  we  are  proposing  in  material 
things  to  break  down  the  imaginary  fence  between  the 
United  States  and  Canada,  it  would  be  a  great  gain  if 
the  advantages  of  a  mutual  copyright  system  could  be 
thus  extended  over  English-speaking  America." 


ATTRACTIVE    HALLOWE'EN     DISPLAY     OF     SOCIAL     STATIONERY.     FANCY     GOODS    AND    CARD     FAVORS     MADE 

Are  Window  Displays  in  Small  Towns  Profitable  for  the  Dealer? 

Experience  of  General  Merchant  in  Town  of  350 — Stationers  Have  Goods  Appealing  to  All — 
Mistakes  Sometimes  Made — Connection  Between  Windows  and  Bank  Account — Display  the  Price 
Card — Have  Seasonable  Trims — Pointers  for  the  Window — Hallowe'en  and  Thanksgiving  Trim 
Competitions. 


The  question  "Does  it  Pay  for  the  dealer  in  the  small 
town  to  make  window  displays?"  has  been  discussed  time 
and  again  at  the  various  trade  association  conventions. 
At  a  reeent  assembly  a  general  merchant  from  a  town  of 
350  people  gave  bis  experience,  stating  that  he  placed  120 
saucepans  in  bis  window,  marking  them  at  10  cents  each, 
and  sold  the  lot  in  six  hours.  What  that  merchant  could 
do  it  is  reasonable  to  expect  others  could  also  do. 

In  a  place  having  only  300  or  400  people,  it  would 
probably  not  pay  the  dealer  to  decorate  his  windows  in 
any  elaborate  fashion,  but  in  towns  of  larger  size  no 
merchant  should  avoid  this  important  detail  of  his  busi- 
ness, as  the  show  window  is  an.  index  to  the  man  behind 
the  counter.  Then  simple  window  decoration  is  best  and 
most  effective.  Too  much  or  too  many  kinds  of  goods 
should  not  be  used. 

Unlike  most  other  traders,  the  stationer  handles  a  stock 
which  varies  considerably  in  the  nature  of  its  appeal  to 
the  gener;i!  public  who  pass  his  shop  windows.  His 
wares  appeal  to  all,  and  therein  lies,  a  great  source  of 
strength  on  the  one  hand  and  of  weakness  on  the  other. 

Nine  times  out  of  ten  the  small  merchant  makes  the 
mistake  of  trying  to  show  his  entire  stock  of  goods  in  one 
small  window.  His  idea  is  good,  namely:  "to  sell  an 
article,  you  must  display  it."  But  it  is  a  bad  plan  to 
show  too  many  kinds  of  merchandise  in  one  window. 
There  is  a  time  and  place  to  display  different  kinds  of 
merchandise.  One  particular  item  must  either  be  dis- 
played alone  or  with  other  merchandise  of  the  same 
character. 

The  real  purpose  of  a  show  window  is  to  sell  some- 
thing— to  increase  your  bank  account.  To  do  this,  your 
window  must  be  attractive  and  pleasing  to  the  eye,  with 
the  goods  displayed  so  that  all  the  selling  points  are 
brought  o»t  at  a  single  glance.  I  know  there  is  a  strong; 
inclination  to  rush  a  new  article  into  the  window  the  min- 
ute it  is  received.  Your  first  impression  is  one  of  great 
admiration,  and  you  congratulate  yourself .  on  being  a 
clever  buyer,  by  purchasing  the  very  article  that  is  so 
much  in  demand,  before  your  competitor.  So,  naturally, 
your  first  thoughl  is  to  rush  this  new  article  into  the  fore- 
most corner  of  your  window,  forgetting  the  other' articles 
of  different,  denomination  already  on  display.  You  see 
only  this  one  article,  and  to  you    all    its    selling    points 


stand  out  at  a  single  glance.  Your  first  impression  is  one 
of  great  joy  and  admiration.  You  cry  out,  that's  fine! 
that's  fine!  Yes,  it  is  fine,  and  you  can  see  it,  but  bow- 
about  the  public,  who  sees  this  one  article  with  the  other 
contrasting  things?  They  glance  here  and  there  through 
the  window  with  no  definite  impression  as  to  what  is  on 
display,  and  walk  down  the  street  to  your  much  wiser 
competitor. 

Try  i  solid  window  of  some  good  seasonable  merchan- 
dise. If  you  find  that  you  know  too  much  about  your 
merchandise  to  display  it  correctly,  hire  some  clever  young 
fellow  to  do  it  for  you.  A  window  decorator,  to  be  success- 
ful, must  have  natural  artistic  talent;  he  must  be  an 
artist,  and  above  all,  he  must  be  patient.  A  window 
should  be  trimmed  the  same  as  a  painter  paints  his  pic- 
ture— start  at  the  beginning  and  cover  every  detail. 

It  is  doubtful  if  stationers  sufficiently  grasp  the  truth 
that  the  shop  window  ought  to  be  made  to  contribute  a 
fair  share  of  the  revenue.  "How  to  increase  the  selling 
force  of  the  window,"  should  he  a  profitable  topic  of  dis- 
cussion '.:,  all  stores.  The  very  fact  that  some  traders 
consider  it  necessary  to  exhibit  a  card  stating  that  "any 
goods  will  be  taken  from  the  window"  is  a  significant  re- 
flection upon  Imsines  methods.  Why  on  earth  should  we 
have  to  assure  folks  that  we  are  willing  to  sell  goods  from 
the  window?  The  window-dresser  receives  the  highest 
compliment  that  can  be  paid  to  him  if  within  a  few  min- 
utes of  his  arrangement  being  finished  the  salesman  has 
to  disorganize  the  selting  in  order  to  satisfy  some  claim- 
ant for  the  goods.  What  is  it  the  public  want  to  know 
when  they  view  a  miscellaneous  window  display?  In  the 
first  place,  if  the  goods  do  not  explain  themselves,  they 
need  to  know  what  the  exhibits  mean.  Secondly,  they 
want  to  know  the  price.  It  is  on  these  two  important 
points  where  we  often  fail.  It  is  of  no  use  exhibiting  a 
new  article  in  (lie  window  if  the  onlooker  is  likely  to  go 
away  with  the  idea  that  it  is  some  new-fangled  kind  of 
contrivance  that  he  does  not  know  what  it  is  for.  Let  a 
neatly  designed  card  afford  essential  information  with 
brevity.  Then  we  have  the  folks  who  know  what  the  goods 
are,  and  who  want  them,  but  who,  not  knowing  the  price, 
wander  further  down  the  street  in  order  to  find  a  shop 
where  such  information  is  given  without  inquiry. 

Business  ideas  have  undergone  some  radical  changes 


b  o  o  K  «  E  ll  k  R    a  n  n    s  t  a  t  i  o  n  e  E 


47 


BY     RYRIE     BROS  .     TORONTO.         THE     COLORS     USED     IN     THE     SETTING     ARE     BROWN.     RED    AND     WHITE. 


of  late  years.  Not  so  long  ago  few  merchants  believed  in 
displaying  price  tags  on  goods  in  windows.  Some  did  not 
think  it  advisable  even  to  have  the  price  tagged  on  goods 
in  the  stoie  so  that  customers  could  see  for  themselves. 
Cipher  prices  were  much  in  use.  They  may  have  counted 
on  arousing  the  curiosity  of  the  customer,  of  getting  him 
interested  in  the  article  and  then  breaking  the  price  to 
him  gently.  Certainly  they  did  not  take  account  of  pos- 
sible customers  who  were  looking  for  articles  of  a  certain 
price  and  who  went  away  when  they  could  not  find  what 
the  goods  in  the  window  cost. 

It  is  different  nowadays.  During  the  last  Christmas 
shopping  season  it  was  the  rule  to  place  price  tags  on 
articles  in  windows  rather  than  the  exception.  Conspicu- 
ous cardiS  with  prices  boldly  marked  greeted  the  eye  on 
every  hand.  Store  windows  had  an  added  interest  and, 
we  believe,  were  more  generally  watched,  as  a  result  of  the 
opportunity  they  presented  of  "getting  a  line"  on  prices. 
The  business  man  looks  askance  at  innovations  and 
changes,  but  he  is  not  slow  to  take  up  a  new  idea  when 
convinced  that  it  is  a  wise  one. 

The  fall  season  'offers  exceptional  advantages  to  the 
window-exhibit  specialist,  and  every  endeavor  to  whip 
trade  into  activity  should  now  he  made  by  him.    The  taste 


in  window  display  is  rising  to  a  very  high  level,  and  the 
stationerj  trade  must  keep  abreast  of  the  times  in  this 
as  in  other  respects.  The  window  is  the  silent  but  cease- 
less advertiser,  ever  indicating  the  character  of  the  es- 
tablishment to  possible  new  clients.  The  indispensable 
qualification  of  a  window  is  that  it  draws  people  into  the 
shop  and  sells  goods.  If  it  does  not  do  these  things  it  is 
failing  in  its  mission.  The  goods  for  sale  ought  them- 
selves to  be  the  attraction,  and  they  will  be  when  their 
play  is  handled  with  originality. 

Pointers  for  Window  Dressing. 

The  window  that  sells  goods,  no  matter  how  simple,  is 
the  valuable  one.  Do  not  aim  to  make  a  window  merely 
attractive,  but  try  to  have  it  a  selling  power. 

Display  goods  so  that  each  article,  with  the,  price,  is 
distinct,  and  is  seen  to  its  best  advantage 

Arrange  the  display  so  that  the  customers  will  get  a 
good  idea  of  the  merchandise  at  a  passing  glance.  If  it 
does  not  interest  her  at  first  glance  she  is  liable  to  pass 
on. 

Collect  articles  that  bear  some  relation  to  one  another. 
If  von  do  not,  the  effect  of  your  window  is  lost. 


SUGGESTIVE     THANKSGIVING      BACKGROUND. 

The  top  panel   is  a   Thanksgiving  Scene  or  Landscape   in   soft   Fall  shades.      Square   end   pieces    are    separate    from    centre 
piece,   and   have  half  a   pumpkin    mounted    in    centre        Lattice   work    at   sides   have   pumpkin     vines    and    leaves    en- 
twined   and    reach   to   pumpkin  at  top.     Large  wish-bone   in  centre    made   of    yellow   flowers  on    cardboard 
cut  out.       Letters   are    cut   out   of    cardboard    and   gilded.       Large    panel    in    centre    is    white,    with 
edging  of   dark   freen       Could    be   used   with   almost  any   kind    of    display. 


48 


BOOKSELLER     AND     STATIONER 


Make  your  display  symmetrical,  and  evenly  balanced. 
Many  otherwise  good  window  displays  have  been  Bpoiled 
by  being  out  of  proportion. 

Show  reasonable  goods  early   in  (lie  season.     Do  not 

wait  until  other  stores  have  interested  customers  in  g Is 

before  showing  yours. 

Lighting  is  another  matter  of  importance.  An  over- 
lighted   window  is  as   had   as  a    window  without  sufficient 


Book   Display  in   D.  C.  Nixon's  Window    at    Moose    Jaw. 
Dressed  by    Fred   J.   Pearce. 

light.  Use  frost  globes  if  there  is  electricity  in  your  town 
and  a  quantity  of  electric  lights  are  to  be  used,  and  where 
they  meet  the  eye  directly  see  that  they  are  of  low  candle 
power.  There  are  other  artifices  used  to  tone  down  a 
window  display  and  to  give  it  that  soft  and  mellow  ap- 
pearance which  adds  greatly  to  its  general  attractiveness. 


Prizes  for  Window  Dressing. 
Bookseller  and  Stationer  will  pay  one  dollar  for  the 
best  Hallowe'en  and  one  dollar  for  the  best  Thanksgiv- 
ing window  installed  by  Canadian  booksellers,  stationers 
or  fancy  /nods  dealers  during  the  month  of  October.  Com- 
petition closes  November  1. 


A  Fairy  Story  in  Business  Life 

From  Small  Beginning  Ontario  Boys  Grow  into 
Thriving  Merchants — Secret  of  Success — Evolu- 
tion Process  Still  in  Evidence — Branch  Stores 
and  Enlarged  Warehouse. 

Brant  ford,  Sept  18. — The  record  of  the  business  growth 
of  Stedman  Bros.,  of  Brantford,  reads  almost  like  a 
fairy  story.  Six  years  ago  Sam  Stedman,  the  eldest  of 
the  three  members  of  the  firm,  was  working  as  a  tailor, 
and  the  other  two  boys,  Ted  and  George,  w?ere  selling 
nwspapers  on  the  street.  To-day  they  own  three  retail 
stores,  and  are  conducting  a  manufacturing  and  whole- 
sale business  in  cards  and  various  lines  of  stationery. 
During  the  few  years  that  have  gone  to  effect  this  pheno- 
menal development,  they  have  not  suffered  a  single  re- 
verse. Everything  they  have  undertaken  has  proven  a 
paying    venture.      One    might    almost    suspect    they    have 


discovered   the   secret   of  Midas  —  for  everything  they 
have  touched  has,  literally  speaking,  turned  to  gold. 

The  Stedman  boys  showed  early  evidences  of  energy 
and  acumen.  After  school  hours,  Ted  and  George  sold 
newspapers,  and  they  soon  had  a  practical  monopoly  of 
the  business  at  t lie  busiest  corner  of  the  city.  They  made 
friends  rapidly.  Branching  out  a  little,  they  began  to 
handle  all  manner  of  magazines  and  periodicals,  which 
they  delivered  to  customers  in  every  part  of  the  city. 
The  secret  of  their  success  lay  in  the  fact  that  they 
were  always  on  hand  and  always  on  time.  A  blizzard 
might  be  blowing  outside,  but  the  customer  got  his  paper 
just  the  same. 

It  was  not  long  before  they  had  a  little  store  of  their 
own  on  Colborne  street — the  main  business  thoroughfare 
of  the  city.  Sam  had  left  the  tailoring  business  in  order 
to  join  in  the  enterprise.  Friends  were  inclined  to  doubt 
the  wisdom  of  the  venture,  but,  nothing  daunted,  the 
firm  took  a  lease  of  the  store  for  a  term  of  five  years. 
They  had  a  perfect  faith  in  their  ultimate  success.  For 
a  year  or  so  the  business  grew  steadily.  Each  member 
of  the  firm  worked  like  a  Trojan  early  and  late.  They 
were  always  on  the  alert  for  new  lines  which  promised 
well,  and  for  chances  to  improve  their  standing.  Op- 
portunities which  other  men,  less  observant,  would  have 
allowed  to  slip  by,  were  seized  upon  and  played  up  to 
the  best  advantage. 

Before  very  long  the  back  of  the  store  had  to  be 
knocked  out  andj  an  addition  put  on.  The  business 
gradually  outgrew  the  premises,  and,  before  the  ex- 
piration of  the  lease,  they  had  closed  arrangements  with 
the  owner,  which  enabled  them  to  move  into  the  store 
they  now  occupy,  which  is  twice  the  size  of  the  first 
establishment. 

Not  content  with  having  put  their  retail  store  on  a 
safe  and  flourishing  basis,  the  members  of  this  hustling 
young  firm  decided  to  branch  out  into  other  fields.  The 
picture  post  card  craze  was  then  at  its  height.  It  was 
not  long  before  Stedman  Bros,  had  a  couple  of  travelers 
on  the  road  and  were  doing  a  big  postcard  business.  They 
have  since  purchased  the  old  collegiate  institute  build- 
ing, and  are  using  it  as  a  warehouse  and  factory.  This 
branch  of  the  business  is  now  managed  largely  by  George, 
the  youngest  of  the  three  boys. 

In  the  meantime,  the  retail  end  of  the  business  has 
been  growing.  They  have  stores  in  Berlin  and  Simcoe 
now,  with  local  managers  in  charge.  Sam  Stedman,  who 
looks  after  the  buying  end,  puts  quite  a  little  of  his 
time  in  the  two  branch  stores.  Ted,  the  other  member 
of  the  firm,  takes  charge  of  the  Brantford  store. 

In  the  Brantford  store  they  carry  a  large  stock.  The 
supply  of  books  handled  is  particularly  complete.  Read- 
ers of  all  ages  and  all  tastes  can  find  something  to  suit 
them.  The  range  of  literature  carried  has  grown  with 
the  firm,  until  now  it  includes  about  everything  worth 
reading.  In  addition  they  handle  leather  goods,  bric-a- 
brac,  ornaments  of  all  descriptions,  art  brass  supplies, 
pyrography  supplies,  and  other  goods  ad  infinitum. 
They  advertise  well,  and  make  special  efforts  at  season- 
able times. 

Brantford  people  have  gotten  over  being  surprised 
at  anything  the  Stedmans  may  do.  The  early  advances 
made  by  this  progressive  young  finn  caused  the  town's 
folk  to  sit  up  and  take  notice,  but  they  have  become 
accustomed  now  to  hearing  of  the  firm's  achievements, 
and  they  are  prepared  for  anything. 

What  is  ahead?  If  the  events  of  the  future  can  be 
accurately  gauged  by  the  successes  of  the  past,  t  here  is 
a  bright  and  prosperous  career  ahead  of  these  three 
voung  men.      They    have    ambition    as    well   as   determina- 


BOOKSELLER  AND  STATIONER 


49 


tion,  initiative  as  well  as  energy.  They  are  not  afraid 
to  take  a  chance,  but  they  consider  well  before  under- 
taking any  step.  With  such  qualities,  and  the  impetus 
of  their  Hying  start  to  help  them  on,  there  is  no  limit 
to  the  heights  which  they  may  in  time  attain.  The  fact 
that  they  were  at  one  time  negotiating  for  the  purchase 
of  a  daily  newspaper,  shows  that  they  are  playing  for 
future    expansion. 

They  are  quiet,  unassuming  and  affable  young  men. 
Success  has  not  in  any  sense  turned  their  heads,  nor 
has  it  made  them  less  fond  of  work.  They  labor  as 
zealously  now  as  in  the  days  when  they  were  just  start- 
ing on  the  foundation  work  of  their  success.  No  one 
grudges  them  that  success;  in  fact,  they  seem  to  have 
accomplished  the  heretofore  impossible  feat  of  building 
up  a  business  without  incurring  the  enmity  or  jealousy 
of  others  less  successful. 


Trade  News  of  the  Month 

Bright  Outlook  for  Fall  Trade — British  Columbia 
Merchants  Meet — Stationery  Veterans  Retiring — 
Wholesalers  at  Toronto  Exhibition — Teachers 
Forbidden  to  Act  as  Book  Agents — General 
News. 

Toronto,  Sept.  20. — Reports  from  all  Canadian  com- 
mercial centres  indicate  a  healthy  business  tone  in  all  sec- 
tions, trade  generally  being  much  better  than  this  time 
last  year.     The  stationery  and  publishing  trades  are  al- 


ready beginning  to  report  an  increasing  volume  of  orders, 
and  big  business  is  looked  for  this  fall  and  Christmas 
season. 

Almost  everybody  is  predicting  a  prosperous  business 
the  remaining  months  of  the  year,  in  general,  the  old 
saying,  "what  everybody  says,  must  be  true,"  is  not  alto- 
gether baseless,  but  at  times  it  needs  to.  be  qualified.  We 
are  told  by  men  of  science  that  all  events  are  related  to 
each  other  and  arise  out  of  one  another,  as  cause  and 
effect.  It  has  been  noticed  for  years  that  a  big  harvest 
precedes  a  prosperous  commercial  season.  This  has  hap- 
pened so  often,  that  the  repeated  experiences,  year  after 
year,  has  forced  everybody  to  draw  the  conclusion  that 
the  two  events — the  big  harvest  and  the  subsequent  sea- 
son of  prosperity — naturally  follow  one  another,  the  same 
as  cause  and  effect.  We  are  having  in  Canada  a  big  har- 
vest and  we  are  commencing  to  feel  the  increased  business. 

Annual  Convention  B.  C.  Merchants. 

Vancouver,  B.C.,  Sept.  7. — The  fourth  annual  conven- 
tion of  the  B.C.  Retail  Merchants'  Association,  held  here 
last  week,  brought  together  many  representatives  of  trade 
both  of  this  province  and  neighboring  cities,  and  matters 
of  mutual  interest  were  taken  up.  Among  the  visitors 
were  officers  of  associations  from  Seattle,  Victoria,  New 
Westminster,  Kelowna  and  Lethbridge,  indicating  the  co- 
operation of  many  cities  of  the  west  in  association  work. 

It  is  hoped  that  in  a  short  time  the  whole  of  the  west- 
ern part  of  Canada  will  work  together  for  the  protection 
of  the  retail  mei  chant,  and  being  affiliated  with  the  associ- 
ations in  the  cities  south  of  the  border,  the  territory  will 
be  fairly  well  organized. 


ATTRACTIVE  OCTOBER  WEDDING  STATIONERY  WINDOW  DISPLAY  BY  A   WESTERN    DEALER. 


50 


BOOKS  E  L  l-KR     AND     STATION!:  II 


After  the  roll  call,  President  Welsh  reviewed  the  work 
accomplished  during  the  year.  This  included  the  enlarg- 
ing of  the  scope  of  the  organization  to  take  in  all  retail 
dealers,  and  the  forming  of  new  associations  al  Nelson, 
Cranbrook,  Revelstoke,  Kamloops  and  Nanaimo.  He  de- 
clared thai  "dead-beat"  lists  of  all  the  nearby  provinces 
should  be  maintained  and  kept  up  as  admirably  as  they 
have  been  in  the  past  ;  that  the  peddlers  should  he  re- 
strained from  cutting  too  deeply  into  the  trade  of  the  re- 
tailers, and  that  legislation  should  be  sough!  which  would 
make   the    wife  jointly    responsible   with    her   husband   for 


detail,    except    in    the    matter    of    books    and    magazines, 
which,  of  course,  were  of  present  day  publication. 

Another  unique  display  was  that  of  W.  J.  Gage  &  Co., 
manufacturing  stationers,  Toronto.  They  displayed  to  ad- 
vantage their  "Holland  Linen"  lines  in  a  booth  designed 
on  hutch  architectural  lines,  with  windwmills,  etc.  Even 
the  young  ladies  who  gave  information  regarding  the  ex- 
hibit were  dressed  in  Dutch  cost  nine,  which  added  greatly 

Id    I  he   effect. 

The  postcard  world  was  represented  by  Raphael  Tuck 
&   Sons   Co.   in   a   booth   in   the   Manufacturers'  Building, 


CASSELL  &,  CO.'S  17TH  CENTURY  "BOOKE  SHOPPE"  AT  TORONTO  EXHIBITION 


the  family  debts,  so  that  the  head  of  the  family  could  not 
dodge  the  just  obligations  incurred  for  the  maintenance 
of  the  family.  He  suggested  the  establishment  of  associ- 
ations in  the  large  business  centres  of  the  Dominion. 

All  these  matters  received  attention  by  the  convention 
and  a  step  forward  was  made  in  lining  up  the  various 
classes  of  trade.  The  next  convention  will  be  held  in 
Vancouver  during  Fair  Week,  1912. 

The  Trade  Represented  at  Exhibition. 

Toronto,  Sept.  20. — Another  year's  Canadian  National 
Exhibition  has  gone  into  the  records  of  the  past,  and  as 
was  to  be  expected  the  one  just  concluded  beat  all  previ- 
ous records.  The  "Canadian  National''  is  becoming 
known  all  over  the  world  for  the  huge  annual  event  it  is. 

The  book  and  stationery  trades,  in  common  with  the 
manufacturing  interests,  are  taking  increased  interest  in 
the  exhibition,  and  (his  year  that  important  section  of 
trade  made  a  decidedly  creditable  showing.  The  only  pub- 
lishing house  exhibiting  was  that  of  Cassell  &  Co..  Toronto 
and  Loudon.  Their  booth  in  the  Manufacturers'  Build- 
ing was  one  of  the  finest  at  this  year's  fair.  The  display 
represented  an  "olde  booke  shoppe"  of  the  17th  century, 
which  architectural  and  artistic  critics  said  was  one  of 
the  few  exhibits  on  the  grounds  that  seemed  to  be  thought 
out,  and  the  representatives  of  the  company  said  it  proved 
a  huge  success.     The  antique  design    was  carried  out  in 


and    by    The    Valentines   &   Sons    United   Publishing  Co., 
both  of  whom  made  very  creditable  displays. 

The  Office  Specialty  Co.,  Toronto,  showed  in  a  nicely 
decorated  booth  their  office  furniture  and  business  equip- 
ment devices,  among  other  things  many  helpful  articles 
for  keeping  the  office  work  in  a  systematic  manner.  The 
Macey  Co.  in  their  display  showed  bookcases  and  furni- 
ture. 

Gossip  of  the  Trade. 

Carmiehael  &  Saunders  have  opened  a  new  drug  and 
stationery  business  at    Stromc,  Alta. 

The  drug  and  stationery  store  of  Thos.  Ralph,  Dundas, 
Out.,  has  been  much  enlarged,  made  necessary  by  his  grow- 
ing  business. 

Win.  Cornforth,  bookseller  and  stationer,  St.  Thomas, 
had  his  till  lapped  for  $19.f)0  during  a  temporary  absence 
from   his  store  on  September  4. 

On  September  1,  the  drug  and  camera  business  of  W. 
M.  VanValkenburg  Limited,  Rcgina,  wa-s  amalgamated  with 
The  Regina  Trading  Co.,  Limited.  W.  M.  "VanValken- 
burg has  assumed  the  management  of  the  drug  depart- 
ment. 

Chas.  Patchett  has  succeeded  John  Barron  in  the 
musical  instrument  business  at  Sarnia. 

The  Brechin  Drug  Co.  and  F.  J.  Fald,  druggist  and 
stationer,  Brechin,  Out.,  suffered  loss  by  fire  early  in  the 
month. 


BOOKSELLER     AND     STATIONER 


51 


Lesson  3--Complete  Course  in  Cardwriting 

The  Third  oi  a  Series  of  Twenty  Complete  Lessons  Constituting  the 
Edwards  Short-Cut  Course  —  Plate  Three  Shows  the  Single  and  Double 
Stroke    Block  Capitals   -  One  of  the  Best  Alphabets  for  Pronounced  Headlines 

(By  J.  C.  Edwards.     Copyright  applied  for.) 


THE  three  cuts  showing  the  right  way  to  hold 
the  brush  while  lettering,  while  drawing  a 
line  and  the  equipment  necessary  will  ap- 
pear in  almost  every  lesson  of  this  course  for 
the  purpose  of  impressing  on  the  mind  of  the  student 
the  importance  of  holding  the  brush  correctly  al- 
ways. Watch  your  grip  on  the  brush  and  do  not 
get  the  fingers  cramped,  otherwise  your  lettering  will 
be  stiff  and  cramped  as  hand-writing  often  is 

Always  see  that  the  paint  is  not  too  thick  and 
sticky  and  have  it  work  nicelv  from  the  brush. 


or  makes  it  a  double  stroke;  No.  3  and  4  are  also 
the  same  as  in  B  of  the  brush  block,  but  No.  5  adds 
the  double  stroke  to  the  curve. 

The  C  is  finished  in  four  strokes,  the  first  three 
being  exactly  the  same  as  those  of  the  single  stroke 


rft 


'dyja^YbuWiLL 

STUDY 


LETTER 

SEPARATELY 

YOU  WILL  SUCCEED 


The    Necessary    Equipment. 


The  alphabet  illustrated  is  a  very  important  one 
for  strong  headlines  and  can  be  used  where  the  single 
brush  stroke,  if  made  heavy,  would  take  up  too 
much  room  and  would  have  a  tendency  to  be  too 
black,  and  not  readable.  The  single  and  double 
stroke  block  can  be  made  normal,  extended  or  con- 
densed. 

The  normal  letters  take  a  space  about  square, 
the  extended  letter  is  longer  than  it  is  deep,  and  the 
condensed  is  narrow  and  more  words  can  be  put 
in  a  line  than  by  using  either  of  the  former  letters. 

The  letters  used  in  this  plate  are  more  of  the 
condensed  style;  every  move  is  illustrated,  showing 
the  strokes  in  their  proper  order,  with  arrows  indicat- 
ing the  direction  the  brush  was  moved  in  executing 
each  stroke. 

How  Letters  are  Made. 

The  letter  A  was  made  in  four  moves.  No.  1  is 
the  first  stroke  of  the  first  lesson.  No.  2  is  the  second, 
but  No.  3  widens  stroke  2,  making  it  double  width, 
and  No.  4  finishes  the  letter,  as  in  the  lesson  on  brush 
stroke  block. 

Letter  B  consists  of  seven  moves  or  strokes.  No.  1 
is  the  same  stroke  as  No.  1  in  plate  1 ;  No.  2  widens 


Card    showing   effective   application    of  the    single   and    double- 
stroke   black   capitals. 


block  with  the  fourth  to  give  the  double  stroke  on 
the  curve. 

D,  P  and  R  are  along  the  same  lines  as  the  R. 
The  strokes  are  plainly  indicated  and  will  be  easily 
understood  if  a  close  study  of  the  plate  is  made. 

Letters  E  and  F  are  very  simple  and  precicely 
the  same,  except  that  the  F  has  one  less  stroke  and 
stroke  5  in  E  is  the  fourth  in  F. 

T\\e  strokes  1  and  2  in  letter  G  repeat  the  first 
two  in  C;  stroke  3  is  the  duplicate  of  4  in  C;  the  1th 
and  5th  in  G  finish  the  letter. 

H  and  I  are  very  simply  made  and  easily  under- 
stood. 

J,  L  and  T  are  easy,  while  K,  M,  N.  V,  W,  X.  Y 
and  Z  are  the  reverse  to  the  letter  A,  necessitating  the 
practice  of  the  inverted  angle,  but  will  be  mastered 
by  practice. 

Always  keep  the  card  directly  in  front  of  you  to 
avoid  leaning  letters. 


•V2 


BOOKSELLER  AND  STATIONER 





ate  N*3-Sin6l«&Double Stroke  Block 


Capitals 


D#rCErllfFGCCC 
CG«lllllill'll-iJi"II 

IMNpCOOOOplirP 


Y^^    ^ 


P*COOOQ*IPPR 


WV^WVlNtWAV 


X\\WVVz 
•  «  1  %  ft      %  !'*• 


Sec  also  illustrations  in  first  two  articles  on  show  card    writing. 


BOOKSELLER     AND     STATION  EI! 


53 


The  Difficult  Letters. 

The  O  and  Q  are  quite  difficult  letters  to  make  in 
this  style  of  letter,  but  the  instructions  are  explicit 
enough  if  the  writer  is  careful  to  keep  the  letters 
from  taking  on  a  laying-over  appearance.  The  small 
or  single  stroke  should  be  at  the  top  and  bottom, 
the  cyma  or  spur  which  is  added  <w  the  0  to  make  the 
Q  is  made  in  two  strokes  only,  as  indicated  by  the 
arrows  and  numbers. 

S  is,  without  a  doubt,  the  most  difficult  of  all  let- 
ters and  should  be  practised  a  great  deal  to  get  it 
perfect.  Stroke  one  in  the  S  may  be  made  so  that 
the  second  stroke  will  come  either  at  the 
top  or  the  bottom.  In  fact,  it  is  often  necessary  to 
add  half  a  stroke  above  and  one-half  below  to  bring 
the  whole  finished  stroke  in  the  centre  of  the  letter. 

The  other  two  strokes  are  the  same  as  the  second 
C  stroke  and  the  second  J  stroke. 

U  is  really  two  reverse  J's  with  the  heavy  stroke 
always  on  the  left  side  as  shown. 

The  small  letters  preceding  the  strokes  of  the 
various  letters  are  shown,  shaded  with  the  upper  right 
hand  shading.  It  is  done  with  grey  paint,  mixed  as 
described  in  the  lesson  No.  1,  with  a  single  stroke  of 
the  brush  and  always  at  the  same  angle.  The  ac- 
companying card  shows  this  alphabet  in  card  form 
with  the  lettering  spaced  properly  and  shaded,  with 
a  striking  illumination  in  the  form  of  heavy  black 
lines  at  top  and  bottom  of  the  card,  and  a  little  scroll 
effect  around  the  first  word. 

NOTE. — Use  a  flat  brush — a  red  sable  in  albata, 
size  7,  as  this  is  a  very  useful  size.  Draw  the  brush 
flat  by  dipping  in  the  paint  and  rubbing  back  and 
forward  on  a  piece  of  cardboard  until  the  edge  is 
chisel-shape.  Hold  the  brush  as  indicated  in  cuts 
shown.    Use  letterine  in  black. 

For  further  information  re  outfit,  etc.,  write  to 
the  author,  J.  C.  Edwards,  c|o  MacLean  Publishing 
Co.,  Toronto,  or  Bookseller  and  Stationer. 


No  Book  Agents  Among  School  Teachers. 

Toronto,  Sept.  20. — -Special  emphasis  is  being  laid  by 
the  department  of  education  on  the  regulation  forbidding 
teachers,  trustees  or  inspectors  from  acting  as  agents  for 
book  concerns  or  school  supply  houses.  Prominence  is 
given  the  following:  A  trustee,  teacher  or  official  of  the 
education  department  who  is  concerned  in  or  interested  in 
the  sale  of  books  or  school  supplies,  any  one  employing 
him  or  paying  him  to  act  as  agent  or  otherwise  is  liable  to 
the  penalties  imposed  by  the  department  of  education  act. 
For  any  such  contravention  of  the  law  a  teacher  is  liable 
to  a  fine  of  $50,  a  trustee,  $100;  an  inspector,  $500,  and 
any  other  person  officially  connected  with  the  department 
$100. 

Stationery  Veteran  Retiring  from  Trade. 

Hamilton,  Sept.  20. — A  veteran  of  the  stationery  trade 
is  retiring  from  business  in  John  B.  Gay,  of  Hamilton. 
He  is  a  native  of  this  city,  having  been  born  here  in  1851. 
Few  of  this  enterprising  city's  business  men  are  better 
known,  and  certainly  none  more  highly  thought  of,  for 
sterling  business  principles  and  conscientious  dealing 
throughout  his  lengthy  commercial  career.  Previous  to 
engaging  in  business  for  himself,  Mr.  Gay  was  associated 


for  six  years  with  Joseph  Lyght,  a  bookseller  and  sta- 
tioner of  Hamilton's  earlier  days,  who  is  still  enjoying 
a  hale  old  age  around  the  fourscore  mark. 

In   1880,  Mr.  Gay  embarked   in   trade  on  his  own  ac- 
count, in  the  same  line,  and  since  that  period  up  to  the 


JOHN    B.    GAY 

present  has  occupied  a  prominent  and  successful  position 
therein,  doing,  in  addition,  an  extensive  business  in  wall 
paper.  Having  disposed  of  his  premises  recently  on  King 
street  east,  he  is  now  retiring  to  enjoy  a  well-earned  rest, 
and  there  are  none  who  possess  the  privilege  of  his  ac- 
quaintance but  who  will  wish  him  many  years  to  come  in 
which  to  pursue  the  same. 

*__ 


News  of  the  Trade. 

G.  F.  McVicars  has  succeeded  W.  H.  Robson  in  the 
drug  and  stationery  business  at  Fenelon  Falls,  Ont;. 

Mr.  Zorn,  representing  the  Johann  Faber  Pencil  Co., 
Xuiemburg,  Germany,  is  in  Canada,  making  his  autumn 
business  trip  across  the  country. 

M.  Abraham  has  opened  a  book  and  stationery  store 
al  Porcupine.  The  stand  is  a  good  one  and  the  stock  in- 
cludes  office   supplies,  school  books,  etc. 

Among  the  heavy  losers  in  the  disastrous  fire  at 
Grand  Forks,  B.C.,  early  in  September,  was  Robert  F. 
Petrie,  whose  book  and  stationery  store  was  almost  totally 
destroyed. 

Geo.  Zurhorst,  employed  several  years  ago  with  Albert 
Brithell,  Toronto,  has  taken  a  position  with  W.  N.  Find- 
lay,  Brandon,  Man.,  who  some  little  time  ago  succeeded 
Warners  Ltd.  Mr.  Zurhorst  after  leaving  Toronto  spent 
a  couple  of  years  in  the  United  States.  He  has  since 
been  married,  and  has  decided  to  settle  in  the  West. 

The  trade  generally  will  regret  to  learn  the  illness  of 
J.  F.  Hunter,  traveler  for  the  Copp  ,Clark  Co.,  who  has 
been  with  that  firm  for  over  a  quarter  of  a  century: 
Harry  Walker  for  a  number  of  years  connected  with  the 
warehouse  end  of  their  business  and  who  has  a  knowledge 
of  all  details  pertaining  to  the  stationery  trade  will  take 
Mr.  Hunter's  place  on  the  road  until  his  recovery. 


Equipment 


Wealth   of  Opportunity    for 
Stationers 

Advantages  of  Dealing  in  Office  Supplies — Oust- 
ing the  Out-of-Town  Specialist — Importance  of 
Ability  to  Fill  Orders  Promptly — Personal  In- 
troduction of  Goods. 

(By  Findlay  I.  Weaver.) 

Berlin,  Sept.  15.— One  of  the  advantages  the  dealer  in 
office  supplies  has  over  most  of  the  i  dealers  in  other  lines 
is  the  ease  with  which  prospective  customers  can  be  inter- 
ested in  his  wares.  '  As  a  general  rule  the  office  man  is 
always  ready  to  spend  much  of  the  time  at  his  disposal 
in  examing  new  lines  of  office  appliances,  and  for  that 
reason  this  department  of  the  business  is  the  one  that  of- 
fers the  greatest  opportunity  for  development.  Unfor- 
tunately, however,  the  majority  of  these  merchants  have 
not  taken  advantage  of  the  "wider  markets  right  at  their 
doors,"  and  for  that  reason  specialty  men  have  come  into 
the  field,  who,  by  their  enterprise  and  sixth  sense  of 
knowing  where  business  is  to  be  found  or  developed,  have 
taken  away  great  volumes  of  business  that  should  rightly 
belong  to  the  local  dealer.  In,  other  words  the  average 
bookseller  and  stationer  by  reason  of  his  lack  of  enter- 
prise or  taking  upon  himself  too  great  a  load  of  routine 
and  non-profit  bearing  labor,  has  allowed  business  to  be 
taken  away  right  from  under  his  nose  and  given  to  out-of- 
town  concerns. 

The  man  who  makes  two  blades  of  grass  grow  where 
one  grew  before  has  accomplished  a  relatively  small  thing 
as  compared  with  what  almost  any  Canadian  stationer, 
who  has  been  neglecting  this  end  of  his  business,  can  do  if 
he  will.  The  field  is  so  large  and.  the  lines  and  schemes 
so  varied  as  to  be  bewildering  in  the  wealth  of  opportun- 
ity, and  the  chief  danger  consequently  is  that  he  is  liable 
to  tackle  a  bigger  load  than  he  can  carry. 

It  is  not  a  question  of  not  being  able  to  compete.  The 
home  man  can  meet  without  difficulty  the  prices  at  which 
goods  are  being  sold  in  his  town  by  outsiders.  Therefore, 
in  order  to  corral  that  business  all  he  has  to  do  is  to  go 
about  it  systematically,  and  the  harvest  is  sure  to  follow. 
In  the  first  place  there  should  be  a  well-assorted 
stock  attractively  displayed  so  as  to  properly  impress  the 
people  you  wish  to  interest.  Careful  attention  to  the  de- 
partment will  make  it  a  Mecca  for  office  men.  Ability  to 
fill  orders  promptly  is  another  important  factor  in  hold- 
ing trade.  Then  comes  advertising.  The  advertising 
value  of  the  show  windows  can  hardly  be  over-estimated 
and  very  few  lines  lend  themselves  so  readily  to  attrac- 
tive window  displays  as  office  appliances.  The  use  ot 
printer's  ink,  particularly  newspaper  advertising,  is  an- 
other agency   that    should   receive     careful  attention,  but 


rf 


the  most  effective  method  of  all  is  personal  introduction, 
and  that  theme  deserves  a  new  paragraph. 

Personal  introduction  of  goods  without  boring  the  cus- 
tomer or  leaving  upon  him  the  impression  that  you  are 
trying  to  force  a  sale  is  a  valuable  art  in  salesmanship, 
and  one  that  cannot  be  estimated  too  highly,  but  scheme 
of  the  personal  introduction  of  goods  with  the  pushing 
and  ambitious  stationers  of  to-day  is  not  confmed  to  the 
store.  He  realizes  the  importance  of  carrying  the  war 
right  into  Africa  by  going  to  the  office  man  and  selling 
to  him  right  in  his  office.  The  salesman  from  out  of 
town  does  this,  why  not  the  home  man.  To  such  an  ex- 
tent has  this  come  to  be  realized  by  the  men  who  have 
been  alive  to  their  opportunities,  that  the  outside  man, 
either  one  of  the  firm  or  a  salesman  engaged  for  the  pus- 
pose,  is  the  one  through  whose  efforts,  either  directly  or 
indirectly,  most  of  the  sales  are  effected. 

One  good  reason  for  developing  to  the  utmost  this  end 
of  the  business  is  the  stability  of  the  lines.  The  book 
and  stationery  store  is  often  the  home  of  fads.  Articles 
which  bv  their  very  nature  are  bound  to  command  only  a 
short-lived  demand  are  to  be  found  there  in  abundance, 
and  it  is  a  frequent  occurence  for  the  call  for  them  to 
cease  suddenly,  leaving  a  considerable  amount  of  dead 
stock  on  the  merchant's  hands.  In  the  case  of  office  sup- 
plies, however,  there  is  not  this  danger.  The  demand  is 
a  certainty  not  a  gamble  and  the  dealer  is  building  for 
the  future. 

Office  Furniture  Manufacturers'  Meeting. 

Chicago,  Sept.  15. — Announcement  is  made  by  the 
committee  appointed  at  the  recent  meeting  of  office  fur- 
niture manufacturers  in  Grand  Rapids,  that  definite  plans 
will  soon  be  announced  for  the  meeting  to  be  held  in  Buf- 
falo in  October  during  the  Stationers'  convention.  It  is 
planned  to  have  several  prominent  speakers  present  and 
explain  the  advantages  that  have  accrued  to  other  indus- 
tries through  organization,  and  the  dinner  will  resolve 
itself  into  a  meeting  for  the  general  discussion  of  the 
topic  in  hand.  The  movement  has  proved  to  be  popular 
in  the  trade  and  manufacturers  are  taking  a  lively  inter- 
est in  the  progress  of  affairs.  The  idea  of  an  organiza- 
tion in  the  office  furniture  trade  is  necessary  and  its 
need  has  been  felt  for  a  long  time.  There  are  many 
things  in  connection  with  the  business  that  could  be  im- 
proved by  concerted  action  and  manufacturers  realize 
that  a  number  of  good  things  will  come  out  of  the  estab- 
lishment of  a  friendly  relation  among  members  of  this  im- 
portant industry. 

Within  recent  years,  the  sale  of  business  furniture  has 
taken  on  a  different  aspect  from  former  years,  and  with 
the  more  highly  specializing  of  this  field,  it  has  been 
necessary  to  market  the  goods  in  a  different  way.  This 
evolution  of  the  field  produces  specific  problems  for  solu- 
tion and  manufacturers  realize  the  necessity  of  concerted 
action  to  make  the  best  of  the  advantages  offered  by  the 
trend  of  present  day  affairs.  An  association  of  manufac- 
turers would  do  much  toward  bringing  about  better  con- 
ditions for  retailers  as  well  as  for  the  makers  them- 
selves. 

The  fundamental  idea  of  the  proposed  organization  is 
that  of  education.      The  general   public  is  not  sufficiently 


BOOKSELLER  AND  STATIONER 


55 


The  EASIFST  LEDGER  TO  SELL.    The  EXPANSION  FEATURE  ALONE  WILL  SELL  IT 

The  VA  in.  back  expands  to  3'i  inches— 160*       The  2!s  In.  back  expands  to  5'£  inches    135"J 

Think  ol  it.    A  Ledger  Binder  expanding  over  100*.    This  is  what  the  user  wants 
Another  striking  feature  -  boo k  opens  absolutely  flat,  due  to  peculiar  hinge  construction 

NO  EFFORT  NECESSARY  TO  SELL  PLEW  &  MOTTER 
LEDGERS THEY  SELL  THEMSELVES 

The  P.  &  M.  Loose  Leaf  Line  covers  every  requirement  oi  the  stationer.    It  is  the 

largest  and  most  reasonably  priced  line  on  the  market.  Discounts  are  liberal. 

For  Dealers'  General  Catalog  ask  lor  Dll.      For  Catalog  ol  Metal  Goods  only  ask  lor  Mill  I . 


THE  PLEW  &  MOTTER  CO. 


CENTER     AVENUE 

and 
MONROE      STREET 


CHICAGO 


THE   M.J.O'MALLEY    CO. 


MANUFACTURERS'  t)r" 


STENOIL  HOARDS,  OIL  I30ARI3S 


HIGH  (SHADE    STUCK 

\m  i  te  ran  samim.es 

SPHI  NtiTI  ELI)  MASSACHUSETTS 


WE     MAKE     FIXTURES 


No.   251 

Stationery,  Books,   Sundries 
Brackets   are    adjustable    to   any    size 
package. 


For  the  goods  you  have  never 
known  where  or  how  to  display, 
the  lines  that  you  have  had  to 
keep  stored  away  in  cupboards 
or  cases  where  they  were  never 
seen  or  sold.  Our  fixtures  are  so 
constructed  that  you  display  the 
goods  on  the  outside  and  carry 
the  stock  on  the  inside,  thus  using 
every  inch  of  space  to  the  best 
advantage.  One  of  our  cabinets, 
occupying  2  square  feet  of  space, 
will  display  and  carry  as  large  a 
stock  as  can  be  carried  on  a 
table  10  feet  long..  Over  100 
styles  for  Stationery,  Magazines, 
Books,  Post  Cards,  Newspapers, 
Dime  Novels,  etc. 

WRITE  FOR   CATALOG. 


The  Gier  &  Dail  Mfg.  Co. 

LANSING,  MICH. 


Lansing  Carry-All  Cabinet.  4  sizes 

Each  pocket  holds  25  Magazines,  fed 

forward  bv  automatic  arms. 


56 


BOOKSELLER     AND     STATIONER 


MABIE,  TODD  &  CO. 

124  YORK  ST.,    -    TORONTO 


BOOKSELLER  AND  STATIONER 


57 


educated  to  the  necessity  of  giving  more  attention  to  of- 
fice furniture  and  equipment  and  by  all  makers  joining 
hands  much  good  work  can  be  done  along  this  line.  The 
social  feature  of  organization  will  be  emphasized,  for  one 
of  the  greatest  benefits  that  has  come  to  other  lines  of 
manufacture  has  been  through  the  social  intercourse  of  its 
members.  When  men  in  an  industry  get  acquainted  with 
each  other  and  beg-in  to  pull  together  they  soon  find 
that  they  are  the  gainers,  whereas,  under  any  other  ar- 
rangement, working  at  cross  purposes  fails  to  bring  about 
good  results.  The  perfecting  of  the  office  furniture  manu- 
facturers' association  will  promote  good  fellowship  among 
the  men  in  the  industry  and  this  will  have  its  effect. 

The  committee  elected  at  the  Grand  Rapids  meeting, 
composed  of  Wesley  A.  Stanger,  of  "The  Office  Outfitter," 
Chicago,  Frank  C.  Morse  of  the  Browne-Morse  Co.,  and 
George  F.  Steven's  of  the  Moon  Desk  Co.,  have  had  two 
meetings  since  the  gathering,  and  are  at  work  on  final 
plans  for  the  Buffalo  affair.  The  formal  invitations  will 
be  sent  out  about  a  week  before  the  meeting.  It  is  im- 
possible to  announce  the  exact  date  of  the  Buffalo  meeting 
on  account  of  the  difficulty  in  getting  a  suitable  banquet 
room,  but  it  is  expected  that  arrangements  will  bo  made 
to  meet  at  the  Hotel  Statler,  Thursday  night,  October 
12. 

New  Style  Penholder. 
The  Center  Shaft  Penholder  Co.,  Hanover,  Pa.,  have 
appointed  F.  E.  Robson,  Toronto,  Canadian  agent  for 
their  "Center  Shaft"  penholder,  which  lays  claim  that  it 
will  take  any  size  or  style  of  pen,  will  not  ink  the  fingers, 
may  be  laid  on  desk  or  open  book  without  touching,  pens 


are  held  firmly,  released  easily,  and  never  corrode;  and 
each  pen  being  centered  exactly  is  given  a  balance  to  the 
holder.  They  are  made  in  a  variety  of  tip  styles — rubber, 
cork,  corrugated,  metal  and  all  wood — and  may  be  had  in 
mahogany  or  black  finish. 

Uniform  Selling  Price  for  Rubber  Stamps. 
President  Willard  of  the  American  Stamp  Trade  Asso- 
ciation in  response  to  a  request  for  his  views  on  a  uni- 
form selling  price  for  rubber  stamps,  advocated  airing 
the  question  in  the  trade  press  by  those  interested.  He  is 
in  favor  of  a  uniform  price,  and  says  if  necessary  produc- 
tion should  be  curtailed  to  make  profit  rather  than  cut- 
ting prices  to  produce  sales. 

A  New  Fountain   Pen   Line. 

The  advantages  of  carrying  fountain  pens  as  part  of 
the  stock  in  stationery  stores  are  becoming  more  and 
more  recognized  and  dealers  are  showing  more  interest  in 
this  line  than  ever  before.  Manufacturers  are  putting 
forth  constant  efforts  to  improve  the  goods  turned  out  by 
them  and  the  pens  that  are  now  made  are  of  such  worth 
and  beauty  that  sales  are  steadily  on  the  increase.  The 
line  of  the  H.  B.  Smith  Pen  Co.,  of  Janeswille,  Wis.,  is 
attracting  attention  at  present  through  the  proposition 
they  are  offering  to  the  trade  on  the  goods  manufactured 
by  them.  The  Smith  fountain  pen  is  declared  by  experts 
to  embody  features,  that  make  it  equal  to  the  highest 
priced  pen  on  the  market  in  quality  and  appearance.  The 
Smith  Co.,  are  catering  specially  to  jobbers,  the  station- 
ery trade  and  drug  stores  and  have  an  assortment  that  is 


said  to  be  an  ideal  one.  The  assortment  should  prove  an 
addition  to  the  stock  of  any  dealer,  as  it  has  the  distinc- 
tion of  appealing  to  all  classes  of  trade,  so  varied  is  it. 
Signature  Ink  a  New  Davids  Line. 
Some  months  ago  a  United  States  Supreme  Court 
judge  made  a  public  pronouncement  in  which  he  said  that 
in  many  cases  the  ink  used  in  the  signing  of  records  and 
legal  documents  was  such  that  in  a  few  years'  time  it 
faded  out  and  the  records  were  valueless.  This  led  the 
Tha'ddens  Davids  Co.,  to  experiment  with  the  result  that 
they  are  placing'  on  the  market  a  new  product— Davids' 
Signature  Ink  De  Luxe— that  is  guaranteed  to  be  perman- 


SLUE  SLACK 

INKit 

,'' .,.,,■ Jus Ii'ii';1",, 

II.)",  * «.»fli,;;i|ih,i,.,,.it,iu- " 

„    WHSHIHU/iMlllBWCjKS 


ent  and  to  last,  as  long  as  the  paper  on  which  it  was 
written.  This  "Signature"  ink  is  especially  useful  in 
signing  legal  documents,  cheques  and  important  corres- 
pondence where  a  lasting  signature  is  required.  The  ink 
is  made  of  pure  nut  gall  and  iron,  chemically  treated  in 
such  a  way  which  insures  a  perfect  flow.  It  will  not  gum 
or  clog  and  is  recommended  for  fountain  and  stylographic 
pens. 

A  Well-Designed  Sheet  Holder. 
The  "Right  Kind"  aluminum  sheet  holder,  illustrated 
herewith  and  made  by  the  Heinn  Co.,  Milwaukee,  Wis., 
has  several  features  which  are  deserving  of  approving  com- 
ment. It  is  designed  with  particular  regard  for  those 
points  concerning  which  the  users — shipping  clerks,  teams- 
ters, etc., — are  most  concerned.  The  construction  .is  of 
simplest  character:  It  opens  readily,  but  when  closed  has 


[■0 

1  _■ 

:  :2Li:  ' 

i"'  — 

ii 

I 

I 

U 

i 
1 : 

j 

1 
i 

Jl 

II 

a 

i 

1 

l! 

i 
i 

i 
i 
i 

111 

j  ' 

—  -        - 

J 

Li 

i  . 

J 

a.  bull-dog  grip  upon  its  contents,  whether  one  sheet  or  a 
hundred.  It  is  substantial  as  to  endure  durability  under 
all  conditions  of  wear,  and  there  are  no  rivets  or  other 
projections  to  mar  the  smoothness  of  surface  or  interfere 
with  comfort  in  handling.  The  manufacturers  are  among 
the  heading  makers  of  loose-leaf  devices  and  the  "Right 
Kind"  aluminum  sheet  holder  is  merely  one  of  numerous 
applications  of  the  loose-leaf  system  made  by  this  con- 
cern. 


58  BOOKSELLER     AND     STATIONER 

Vitalizing  the  Copy  a  Main  Feature   in  Retailer's   Advertising 


More  Care  Necessary  in  Preparation  of  Copy — 
plicity  That  Draws—Tell  an  Interesting  Story 
Thereon — Study  Style  and  Improve  Constantly. 


Ads.  Should  Tell  Why  People  Should  Buy— Sim- 
— Samples  of  Current  Advertising  and  Criticism 


(By   Francis   McMullen.) 


tt  is  surprising  how  careless  some  booksellers  and 
stationers  arc  in  preparing  the  copy  for  their  ads.,  and 
si  ill  more  surprising  is  the  carelessness  of  some  printers 
in  setting  it  up.  Where  one  is  led  to  expect  immediate 
results  from  the  ad.,  this  unhappy  combination  is  apt 
to  be  I  lie  cause  of  biter  regrets.  As  an  authority  in  the 
advertising  profession  remarked,  "For  every  ad.  that 
pulls,  the  papers  are  clogged  with  pages  thai  make  the 
'Man  Behind'  sit  up  o'  nights  and  wait  for  results  that 
never  come.'' 

It  is  all  very  well  for  a  solicitor  to  say  "Come  on 
in,  the  advertising's  line,"  hut  keep  in  mind  that  ad- 
vertising must  he  based  upon  a  proper  foundation  before 
it  will  move  one  to  action.  Your  ad.  should  not  tell 
the  people  why  you  ought  to  sell  your  goods,  but  rather 
why  they  should  buy  them.  That  is  the  broad  distinction 
between  advertising  that  merely  brags  and  advertising 
that  actually  sells. 

Again,  your  advertising  should  be  the  best  possible 
expression  of  your  goods.  You  wouldn't  want  the  public 
to  get  the  impression  that  your  stock  is  twenty,  thirty  or 
forty  per  cent  poorer  in  quality  than  it  really  is;  yet 
that  is  what  happens  when  your  advertising  is  twenty, 
thirty  or  forty  per  cent,  poorer  than  it  ought  to  be. 

The  extent  to  which  the  public  will  read  your  ad.  is 
measured   by   the   extent    to    which    you   make   your   copy 


attractive,  interesting  and  important.  Atractiveness  can 
be  gained  by  making  the  ad.  easy  to  read  and  pleasing  to 
the  eye;  not  necessarily  in  the  lavish  use  of  fancy  borders, 
expensive  cuts.  etc.  It  is  simplicity  that  lends  charm  to 
the  really  high-class  ad.  Do  not  mar  the  effect  of  your 
copy  by  the  use  of  those  unsightly  black  rules  and  heavily 
underlined  words.  They  bespeak  a  lack  of  confidence  on 
the  part  of  the  advertiser. 

We  will  suppose  that  you  have  a  space  reserved  in 
your  local  weekly.  Change  your  copy  every  week  and 
arrange  it  a  little  different  from  the  week  before.  The 
regular  leaders  will  note  this  and  each  week  they  will 
instinctively  look  for  something  new.  The  same  applies 
to  the  daily  advertiser.  If  you  neglect  this,  the  public 
will  doubt  your  sincerity;  your  space  will  cease  to  be  of 
interest,  and  you  will  lose  accordingly.  Man  likes  variety 
— it  is  the  spice  of  life. 

The  ads.  reproduced  here  give  some  ideas  of  how  some 
Canadian  booksellers  and  stationers  use  their  local  papers 
as  a  means  of  developing  and  extending  their  trade. 

The  first  is  that  of  the  College  Book  Store  of  Kings- 
ton. From  a  standpoint  of  efficiency  and  persistency  in 
local  advertising,  this  store  ranks  foremost  among  Can- 
adian booksellers.  The  fact  that  they  have  reserved  a 
liberal  space  in  two  local  dailies  is  sufficient  proof  that 
they  find  advertising  a  capital  investment.     The  copy  is 


High  School,  Modelers  and  Public  School  Books  %2 

(P    As  Authorized  by  the  Department  of  Education 


I'CDMC  SCHOOL  BOOKS 

MODELLERS'  BOOKS: 

Clomcnl    History 

T.ilr 

Arithmetic-    .... 

Ccidys    Psychology         Vi   .:,, 

typography       .     . 

nr„: 

Till-ys  Methodn    .  .         $!  50 

Crammar       

M   Munj.   Recitation          7j-; 

CanarllHii    Jllslorv       . 

2:.«- 

British    HlBiory    .  . 
Hygiene 

20c 

HIGH    SCHOOL    BOOKS' 

While's  Gre.lt 

$1  *i 
.    60c 

('r-mpoaitttin    .... 
rrlmtr 

Firs!    Book 

Second   Book    . 
Third   Dook 

1E.< 
1c 
6C 

Mr 

Krjdor              4<»r 

Crammar IJC 

Composition      -10r 

Plivslral  Geography    .         6»c 

■..rr.ri.pliv              ,  .              .     fi:,c 

From  h    rtoitder    .  .  . 
German  Grammar 
German  Header 

Pilars 

Chemistry 

)1< 

■m 

.  .   90c 
40c 

Fourth  Book 

16c 

ALKicut   Hbtory    .  .       .       .  Oc 

Bookkeeping,  2nd  co 

JIM.  f  1 

The  College  Book  Store 


■MO   PRINCESS  STREET. 


OPEN    NKiHTS. 


'Phone   018 


WE  HAVE  THEM 

AND  YOU  WANT  THEM. 

School  Books  &  Supplies 

©Conic  soon  and  purchase  the  essentials  and 
conveniences  required  tor  school  opening, 
(lien  there  will  be  no  delay  when  the  hell 
rings.  We  have  all  the  Text  Hooks  required 
for  Public  and  High  Schools,  nnd  a  large  and 
ivell  assorted  stock  of 

Scribblers,   Pencils,   Bags,   Pens 

Slates,  Pencils  Boxes,  etc. 

Vc  respectfully  solicit  your 
patronage, 

The  Grigg  Book!  Stationery  Co. 

The  I  .it,,  itio'ual  Houseoi  Pembroke 


Something  New  In 


© 


Christinas  Cards 


Call  and  see  our  samples  of 
dainty  Christmas  Cards  in 
which  you  may  have  your 
name  printed,  as  well  as  have 
any  one  of  a  selection  of 
greetings. 

They  are  just  alright    and  we 
wan'  you  to  see  them 

The  pnees  are  also  right. 


R.T.HOSKIN 


I  BEG  to  announce  that  my  stock  of  school 
supplies  is  very  complete,  and  I  solicit 
your  orders.  The  smallest  child  will  re- 
ceive my  most  careful  attention  as  well  as 
the  adult. 

Don't  fall  to  see  further  announcement  tomorrow. 

J.  EDGAR  RUTLED6E 


Francis  Block. 


512  Victoria  Ave. 


At  S.  Jessop's  Book,  Station- 


ery, and  Fancy  Goods  Store 

You  will  find  one  (if  the  most  complete  lines  of  School 

Supplies  in  Sudbury.      To  prove  what  we  have  above 

stated,  see  our  window  -display  on  Cedar  street,  next 

to  Wilson,  &>Bieenwood's  grocery  store. 

Don't  Forget  our  big  values  in   Popular  Novels  this 
week,  regular  $1.26  books  for 50c. 

Our  Autumn  Sale  of  Fancy  Goods  commences  second 
week  in  September.     Watch  for  further  announcement. 


©  S.  JESSOP 


ft) 

I  PHONE 

Viii  i    m ' 


BOOK  AND  STATIONER 


PHONE  194 


CEDAR  ST. 

...  .       ■ 


BOOKSELLER     AND     STATIONER 


59 


changed  every  other  day  or  so,  and  the  manner  in  which 
they  arrange  it  is  all  that  could  be  desired. 

The  ad.  shown  here  was  used  to  attract  students  at  the 
re-opening  of  the  schools  recently.  Its  symmetry  and 
clearness  make  it  pleasing  to  the  eye,  and  it  has  a  ten- 
dency to  hold  rather  than  to  repel  one's  attention.  As 
the  prices  are  quoted,  it  is  more  interesting  than  the 
ordinary  ad. 

The  Grigg  Book  and  Stationery  ad.  would  be  much  im- 
proved if  the  words  "School  Books  and  Supplies"  were 


Importance  of  Interior  Display 

How  to  Get  the  Best  Results — Seasonable  Goods 
to  the  Front — Proper  Use  of  Display  Cards — 
Space  Saving  Devices. 

Interior  displays  in  many  hook  and  stationery  stores 
are  not  given  the  attention  they  ought  to  have.  Tt  would 
seem  superfluous  to  suggest  to  dealers  that  only  season- 
able goods  should  be  displayed,  but  there  is  plenty  of 
evidence  going   to   show    that    they    are   frequently   lax    in 


Counter  Display  of  Stationery,  made  by  W.  J.  F.  Mallagh,  London. 


set  in  the  same  style  of  type  as  the  linn  name  and  moved 
to  the  tup  of  the  ad.  The  words  "We  have  them  and 
you  want  them"  could  then  be  shifted  just  below,  and 
made  to  correspond  with  the  words  "Scribblers,  Pencils, 
Bags,  etc."  This  would  make  the  ad.  balance  nicely 
and  be  easier  to  read. 

The  anouncement  of  J.  Edgar  Rutledge  is  somewhat 
marred  by  the  heavy  black  holder,  which  is  too  dignified. 
and  hardly  in  keeping  with  the  spirit  of  the  illustration. 
A  light  border  would  have  been  better.  The  proper 
use  of  cartoons  and  illustrations  in  advertising  calls  for 
more  than  ordinary  judgement.  These  must  be  in  har- 
mony with  the  rest  of  the  ad.,  else  their  effect  is  often 
lost. 

S.  Jessop's  ad.  is  a  type  frequently  met  with  in  news- 
paper advertising — little  attention  paid  to  proportion  and 
an  indiscriminate  use  of  rules.  Among  experienced  ad.- 
writers  there  is  a  tendency  to  eliminate  these  lines,  as 
I  hex  too  often  smother  and  otherwise  mar  the  copy.  This 
ad.  would  have  been  improved  much  had  the  lines  been 
discarded  and  a  wider  margin  left  along  the  sides,  from 
the  words,  "You  will  find,"  down  to  "further  announce- 
ment. ' ' 

To  all  appearances  K.  T.  lloskin  made  no  mistake  when 
he  settled  his  business  in  Rapid  City,  Manitoba.  He 
is  every  bit  a  hustler,  and  to  an  outsider  he  appears  to 
be  well  qualified  to  measure  strides  with  his  town.  He 
has  injected  a  spirit  of  intimacy  into  his  ad.,  which  is 
commendable.  Speakng  about  the  Christmas  trade,  he 
believes  that  people  should  shop  early,  and  so  he  is  en- 
deavoring to  get  them  to  do  so.  His  appeal  would  be 
stronger  if  it  stated  his  prices  instead  of  saying  that  they 
are  "right."     That  is  too  indefinite. 

On  the  whole  the  ads.  shown  here  are  a  little  above 
the  average,  still  there  is  always  room  for  improvement. 
Make  it  a  point  to  study  your  style  and  see  where  it 
can  be  improved,  and  don't  be  satisfied  until  you  are 
sure  that  you  are  getting  100  per  cent,  value  for  your 
money. 


observing  this  rule.  It  is  the  habit  in  many  stores,  par- 
ticularly those  cramped  for  room,  to  store  away  goods 
that  are  particularly  identified  with  the  season  passing  at 
the  time.  This  is  the  proper  thing  to  do  in  its  general 
application,    as    it    makes    possible    the    very    thing    this 


Stationery  Cabinet  Open. 

article  is  designed  to  advocate— seasonable  displays.  But 
frequently  there  are  always  certain  articles  liable  to 
be  called  for  at  any  season  of  the  year  and  for  that 
reason  even  the  goods  relegated  to  the  background  :i~ 
unseasonable,  should  be  easy  to  get  at,  obviating  thereby 
;i  great  source  of  annoyance  and  waste  of  time  caused  by 
such   conditions. 

A  constant  change  of  display    will    hold   the   attention 
and  interest  of  the  public  and  result  in  sales  at  a  time 


60 


BOOKSELLER  AND  STATIONER 


when  the  most  prominently  displayed  lines  are  most  in 
demand. 

This  plan  of  always  adhering  to  seasonableness  in  dis- 
play is  the  best  possible  method  of  securing  good  display. 
It  involves  constant  change  along  a  definite  plan  and  soon 
becomes  the  settled  policy  of  the  store  and  thus  is  easily 
followed  out. 

A  survey  of  the  interior  of  his  store  by  a  dealer  will 
quickly  tell  him  the  best  locations  for  his  advertising 
matter.  Bearing  in  mind  that  the  customer  will  not  go 
round  looking  for  the  advertisements,  those  places  must 
be  selected  which  command  most  readily  the  attention  of 


Stationery  Cabinet  Closed. 

the  observer.  When  the  best  locations  are  found,  care 
should  be  taken  that  the  most  suitable  form  of  poster,  or 
whatever  form  the  advertisement  may  be  in,  is  used.  A 
square  card,  for  instance,  should  not  be  placed  where  a 
round  one  would  look  better.  The  idea  is  to  attract  the 
gaze  of  a  customer,  and  to  hold  his  attention  afterwards. 
Therefore,  the  more  attractive  the  general  arrangement, 
the  better  the  chance  of  doing  this.  When  the  attention 
of  a  prospective  customer  has  been  attracted,  the  sales- 
man can,  with  a  greater  amount  of  success,  follow  up  the 
impression  made  by  the  other  arguments  at  his  command. 

Fixtures  That  Save  Space. 

The  fall  season  is  the  one  which  taxes  the  capacity  of 
every  dealer's  space.  It  is  almost  impossible  to  find  room 
to  pi-operly  display  the  staple  lines  of  stationery,  books, 
etc.  during  the  holiday  season.  Tables  consume  a  great 
deal  of  floor  space  and  afford  but  little  display  and  no 
place  to  carry  reserve  stock.  Gier  &  Dale,  Lansing,  Mich., 
make  a  fixtm'e  that  seems  to  be  practical  and  a  great 
space  saver.  This  cabinet  combines  the  stock  and  display 
on  one  fixture.  The  brackets  on  the  outside  of  the  four 
doors  hold  any  size  package  of  stationery,  books,  memor- 
andum books,  tablets,  etc.  The  corner  shelves  hold  inks, 
paste  and  packages  that  cannot  be  carried  on  the  doors. 
The  surplus  stock  is  carried  on  the  inside  shelves.  This 
fixture  can  be  used  in  displaying  almost  any  line  of  goods 
sold  in  the  stationery  store.  While  it  occupies  only  about 
2V2  square  feet  space  it  holds  as  much  stock  as  can  be 
earned  on  a  table  12  oc  15  feet  long. 


Special  Ink  Showcase. 
The  Thaddeus  Davids  Co.,  New  York,  are  putting  up 
special  show  case  assortments  of  their  products — inks, 
glues,  pastes  and  sealing  wax- — about  30  lines  in  all,  and 
offering  them  to  the  trade  so  that  they  may  return  a  pro- 
fit of  100  per  cent,  to  the  dealer.  The  weight  of  the  case 
and  assortment  is  280  pounds.  The  case  is  of  nickel  and 
glass  18  inches  wide,  12y2  inches  deep  and  25  inches  high, 
with  glass  shelves. 


A  Practical  Year  Book. 
Laird  &  Lee,  Chicago,  are  publishers  of  a  little  pocket 
diary  which  they  bring  out  yearly.  That  for  1912  is  the 
thirteenth  annual  edition  and  is  superior  to  any  yet  is- 
sued. It  contains  in  condensed  form  a  fund  of  useful  im- 
formation  about  the  world  at  large  and  about  the  business 
world  in  particular,  besides  a  memoranda  for  every  day 
in  the  year.  There  are  14  maps,  and  concerning  Canada 
the  diary  gives  the  population  of  Canadian  cities  over 
3,000;  postal  rates,  value  of  coins,  etc.  This  year's  diary 
has  a  combination  stamp  and  ticket  holder  in  addition  to 
the  popular  features  of  other  years. 


Brief  Business  Getting  Notes. 

G.  M.  Standing,  Aylmer,  being  an  old  newspaper  man, 
and  understanding  the  value  of  advertising,  is  reserving  a 
certain  position  in  his  local  paper  in  which  to  inform  the 
public  what  he  has  to  offer  them.     "Keep  your  eye  on 

this  space  from  week  to  week,"  he  says. 

•  •        • 

W.  Hawthorne  &  Co.,  Cornwall,  in  his  newspaper  ad- 
vertising says,  "buy  all  your  school  supplies  from  us  and 

receive  a  present  at  Christmas  time." 

•  •        • 

W.  N.  Finlay,  bookseller  and  stationer,  Brandon, 
Man.,  in  all  his  advertisements  has  "We  offer  'the  free- 
dom of  the  store'  to  all  book  lovers." 


Novel  Idea  of  Maritime  Bookseller. 
Chatham,  N.B.,  Sept.  20. — Taking  advantage  of  the 
interest  aroused  by  the  elections,  Benson's  Bookstore  of 
Chatham,  N.B.,  issued  a  neatly  gotten  up  card  giving  the 
results  from  the  different  polling  sub-divisions  of  North- 
umberland County  in  the  previous  elections  with  spaces 
to  fill  in  this  year's  results,  and  it  found  a  ready  sale,  be- 
ing useful  to  those  wishing  to  have  the  figures  in  a  nut- 
shell. 


Stationery 


Paper  Bags  for  Cooking 

Another  Line  for  Stationers — Has  Obtained  Great 
Popularity  in   England — Claims  Made   for  New 
System — Revolutionizing  Kitchen  Work. 
(By  H.  T.  Theobald.) 

Montreal,  Sept.  21. — Booksellers  and  stationers  in 
Montreal  are  acting  as  retailers  of  the  paper  bag  inven- 
tion, which  it  is  claimed  will  mark  the  beginning  of  a 
new  era  in  the  art  of  cooking.  Its  introduction  into  Can- 
ada a  few  months  ago  followed  closely  upon  its  almost 
general  adoption  in  England,  and  it  seems  likely  that  the 
success  this  new  idea  attained  in  the  Old  Country  will 
be  duplicated  here  when  the  people  have  become  more 
familiar  with  it. 

Paper  bag  cookery  is  based  on  a  principle  that  has 
been  recognized  for  some  time,  but  it  was  only  recently 
that  a  French  chef,  M.  Soyer,  succeeded  in  reducing  the 
theory  to  practice.  In  the  process  of  cooking  after  the 
manner  of  our  grandmothers,  there  is  loss  of  natural 
flavors,  essences  and  nutriment  which  diminishes  the  value 
of  any  particular  food.  As,  for  example,  when  a  joint 
is  being  roasted  in  an  oven,  the  odor  that  permeates  the 
kitchen  is  ample  evidence  that  certain  properties  of  the 
meat  are  going  to  waste.  It  has  been  shown  that  a  four- 
pound  joint  loses  twenty-five  per  cent,  of  its  weight  in 
cooking.  Thus,  although  the  consumer  had  paid  for  four 
pounds  of  meat,  only  three  pounds  find  their  way  to  the 
table.  It  will  be  readily  understood  that  any  cheap 
method  of  preventing  this  loss,  other  considerations  re- 
maining the  same,  will  be  welcomed  by  the  public. 

Manufacturers  of  the  new  paper  bag  claim  that  it 
does  accomplish  this  end,  and  further  that  the  paper 
leaves  no  taste  upon  the  food.  They  mention  additional 
advantages  such  as  the  saving  of  gas  and  coal,  the  avoid- 
ance of  the  necessity  of  using  pots  and  pans  and  of  clean- 
ing the  oven  and  cooking  utensils  and  also  an  improvement 
in  the  flavor  and  appearance  of  the  food  when  cooked. 

Almost  every  food  can  be  cooked  by  this  method. 
Moreover,  a  number  of  different  foods  can  be  cooked  side 
by  side  in  the  same  oven.  Chefs  have  prepared  hundreds 
of  recipes,  and  it  is  safe  to  say  that  paper  bag  cookery 
has  already  passed  the  experimental  stage.  For  instance, 
here  is  a  sample  of  the  instructions  for  cooking  a  steak : 
"To  do  a  steak  on  the  paper  bag  system,  the  steak  must 
be  trimmed  of  all  fat,  buttered  and  then  deposited  in  the 
bag,  which  is  sealed.  The  oven  should  be  about  170 
deg.  F.,  and  18  to  20  min.  should  be  allowed  for  2  lbs. 
of  steak.  The  bag  should  be  laid  on  the  grid,  and  as  near 
the  top  of  the  oven  as  possible." 

It  must  be  understood  that  the  paper  bag  is  used  only 
for  oven  cooking,  that  the  bag  must  be  placed  on  a  grid 
in  order  to  permit  the  free  circulation  of  the  heated  air 
around  it,  and  the  bag  must  be  sealed.  The  bags  are  made 
in  different  sizes,  to  accommodate  the  various  foods. 

An  article  will  cook  more  quickly  by  this  method,  for 
the  reason  that  the  heated  air  in  the  bag  is  concentrated 
upon  the  food.     Altogether  the   new  principle  is  simply 


another  invasion  of  science  into  the  kitchen,  and  takes  it 
place  along  with  electric  ironing,  vacuum  cleaners  and 
the  other  inventions  that  are  common  to  the  modern 
household.  One  of  the  features  of  the  new  bag  is  that 
it  is  waterproof. 

The  popularity  of  paper  bag  cookery  in  England  is 
surely  a  guarantee  of  its  practical  worth.  It  would  only 
gain  such  a  vogue  by  the  fact  that  it  enhances  the  food 
cooked  in  the  old  manner.  If  it  can  offer  an  improve- 
ment to  Britain's  cooking,  it  is  worthy  of  universal 
adoption.  Newspapers  both  in  England  and  Canada  have 
been  largely  responsible  for  its  general  introduction  to 
the  people.  They  have  used  it  as  a  circulation  help,  and 
the  advertising  they  are  giving  it  is  certainly  a  gratuitous 
aid  to  the  bookseller  and  stationer  who  handles  the  bag. 
Whether  it  ultimately  gains  in  Canada  the  success  it  has 
attained  in  the  Old  Country  remains  to  be  seen,  but  thus 
far  no  objection  of  any  kind  has  been  raised  against  it, 
and  it  has  apparently  passed  the  doubtful  stage. 

Not  only  is  it  practical  and  serviceable,  but  it  is  cheap 
and  is  within  the  reach  of  every  household.  These  facts, 
in  addition  to  the  saving  of  fuel  and  food,  improvement 
in  the  flavor  of  the  food,  and  other  minor  advantages, 
surely  present  a  combination  that  will  appeal  to  every 
household  when  the  principle  is  understood  by  the  people. 

Stationers  generally,  then,  would  do  well  to  investi- 
gate the  merits  of  this  new  cooking  system,  and  when 
satisfied  it  is  O.K.,  be  first  in  line  to  offer  the  paper  bags 
to  the  public,  so  as  to  corral  the  trade. 

Selling  Writing  Paper  and  Envelopes. 

It  is  only  to  the  trained  salesman  that  the  selling  of 
paper  and  envelopes  appears  to  be  a  transaction  calling 
for  enterprise  and  hard  thinking,  and  only  people  who 
do  not  understand  the  meaning  he  attaches  to  the  word 
"selling"  will  disagree  with  him  if  they  give  the  matter 
a  moment's  thought.  A  man  walks  into  a  shop  and  asks 
for  a  box  of  paper  and  envelopes  of  such  and  such  brand, 
which  the  assistant  hands  to  him,  taking  the  money  in 
exchange.  That  is  not  selling,  according  to  the  point  of 
view  of  the  modern  salesman.  He  would  term  the  trans- 
action supplying,  and  nothing  more.  Selling  implies  first 
the  creating  or  discovering,  of  a  demand ;  secondly,  the 
supplying  of  the  demand ;  and  thirdly,  the  maintenance 
of  the  demand. 

Selling  paper  and  envelopes  is  not  a  simple  proposi- 
tion, by  any  means.  In  most  localities  the  public  has  not 
been  educated  up  to  stationery  buying,  being  content  to 
drop  casually  into  any  shop  and  to  accept  almost  anything 
the  assistant  may  hand  him. 

There  are  big  profits  awaiting  the  retail  stationer  who 
is  prepared  to  set  about  the  selling  of  writing  paper  and 
envelopes  in  a  scientific  manner.  To  sell  stationery,  or 
anything  else  for  that  matter,  the  first  thing  is  to  stock 
the  article  properly,  and  next  to  let  the  public  know  about 
it.  In  stocking  stationery  the  retailer  should  stick  to 
as  few  brands  as  possible.  If  a  man  sells  a  dozen  different 
brands,  the  name  on  the  box  won't  bring  Jones'  shop  to 
the  mind  of  the  user  every  time  his  or  her  eyes  light  upon 
it.  Great  care  should  be  taken  in  the  selection  of  the 
brands,  because  the  retailer  has  got  to  stock  quantities 
and  keep  on  stocking  it.  Select  a  firm  which  is  well- 
established,  and  has  a  large  output  to  buy  from,  because 


62 


BOOKSELLER     AND     STATIONER 


such  a  linn  is  always  ready  and  willing  to  help  the  re- 
tailer, and  is  in  a  position  to  meet  all  his  needs. 

A  retail  stationery  stock  -should  invariably  include 
all  tlie  st  a  inlaid  sizes  of  paper,  with  lines  which  are  dis- 
tinctively I  cii'i  i  1 1  i  ne,  and  others  distinctly  masculine. 
Smootli  ami  rough  surfaces  are  constantly  in  demand,  and 
a    few  boxes  ile   luxe  arc  also  worth  carrying'  as  well. 

The  points  (lie  retailer  must  demand  from  his  jobber 
are  distinctiveness  and  sole  supply.  A  paper  which  has 
an  air  of  its  own,  and  the  sole  right  to  its  supply  over 
the  locality  is  an  asset  no  stationer  can  afford  to  neglect. 
Many  retailers  are  betrayed  into  thinking  that  paper  and 
envelopes  do  not  interest  the  public.  That  is  a  mistake. 
Show  them  to  the  public  in  an  attractive  manner,  and  it 
will  give  substantial  cash  evidence  of  its  interest.  What 
young  lady  does  not  revel  in  the  possession  of  dainty 
writing  materials,  and  after  all  the  poets  have  said  who 
can  be  ignorant  of  the  importance  attaching  to  the  ma- 
terials she  uses  by  the  male  mind?  If  in  your  shop  you 
have  small  dainty  stationery  that  has  the  air  of  coming 
from  the  hand  of  a  dainty  chic  person — and  it  is  cun- 
ningly displayed — there  is  no  question  as  to  whether  the 
ladies  will  leave  it,  on  your  hands. 

Men  are  not  supposed  to  have  these  fads  and  fancies, 
but  the  retailer  who  does  not  cater  for  them  is  a  poor 
student  of  human  nature.  The  tailor  will  tell  you  that 
the  man  who  laughs  at  his  women  folk  for  displaying  in- 
terest and  anxiety  concerning  dress  is  every  bit  as  care- 
ful about  his  own  attire  as  they  are  of  theirs.  It  is  a 
common  attribute  of  both  sexes — the  possession  of  a 
strong  desire  to  impress  their  own  individuality  upon 
their  surroundings.  In  the  rooms  of  a  house  in  which 
each  has  had  a  free  hand — the  "den"  and  the  boudoir — 
\ou  may  read  the  character  of  the  occupant.  This  natural 
desire  extends  even  to  the  stationery  used,  and  the  man 
is  every  wit  as  anxious  to  secure  a  writing  paper  which 
will  "express  himself"  as  the  woman  is.  There  is  an  in- 
creasing tendency  among  men  to  use  the  writing  pad  in- 
stead of  the  folded  notepaper,  and  so  the  retailer  should 
take  care  to  ask  his  jobber  for  some  high-class  lines  in 
this  style. 

October  should  be  a  good  stationery  month,  as,  next  to 
June,  it  is  becoming  a  fashionable  month  for  weddings, 
and  hence  there  should  be  a  good  demand  for  high-class 
wedding  stationery. 

Stationers  Selling  Loose  Leaf  Devices. 

Some  time  ago  Frank  L.  Sweet ser,  of  New  York,  gave 
an  address  on  "Loose  Leaf  Devices"  before  the  Boston 
City  Club,  in  which  he  made  the  following  remarks  on 
the  question  anent   the  stationer's  point  of  view: — 

"From  the  stationer's  point  of  view  the  natural  ques- 
tion is,  How  may  orders  for  loose  leaf  goods  be  secured? 
I  would  say  first,  that  the  person  in  charge  of  the  loose 
leaf  and  filing  system  department  must  be  capable  of  pre- 
senting to  the  customer  an  intelligent  idea  of  the  device 
best  adapted  lor  the  purpose.  Such  a  person  ought  to 
possess  a  knowledge  of  bookkeeping  and  business  prac- 
tice, at  least  in  a  rudimentary  way,  and  should  make  it  a 
point  to  interest  himself  in  the  customers'  requirements. 
It  is  not  enough  to  merely  take  an  order  for  so  many 
sheets  ruled  and  printed  in  such  a  way,  with  the  necessary 
binders,  as  buyers  of  this  class  of  goods  invariably  desire 
to  discuss  the  merits  of  the  various  devices. 

"The  stationer  should  be  in  a  position  to  furnish 
either  loose  leaf,  card  index  or  filing  devices,  whichever 
may  be  required,  and  should  make  it  clear  to  the  custo- 
mer that  he  is  interested  in  furnishing  the  correct  articles. 
Quality  counts  to  a  greater  degree  than  in  bound  books  or 
many  of  the  other  'articles  sold  by  stationers,  as  the  users 


expect  durability.  It  is  therefore  necessary  that  the 
grade  be  of  the  highest  obtainable.  If  possible,  a  line  of 
goods  which  is  exclusive  should  be  secured,  and  a  full  as- 
sortment of  that  line  carried  in  stock,  rather  than  a  few 
items  selected  from  each  of  many  different  lines.  Re- 
meinher  that  this  business  comes  under  the  head  of  speci- 
alties, and  that  special  effort  is  necessary  to  success. 

"In  following  up  prospects,  pursue  the  sales  methods 
used  by  those  who  sell  other  specialties,  such  as  type- 
writers, adding  machines,  time  stamps,  etc.,  which  means 
that  a  complete  list  of  prospects  must  be  kept  and  faith- 
fully followed  up  in  a  systematic  manner.  The  volume  of 
business  which  the  stationer  does  in  these  devices  depends 
upon  the  amount  of  intelligent  effort  expended.  Consid- 
ering the  rapid  decline  in  the  sale  of  bound  blank  books, 
especially  the  more  profitable  items,  no  stationer  can  af- 
ford to  neglect  the  cultivation  of  this  large  field." 

Art  Gum  for  Stationers. 
Buntin,  Gillies  &  Co.,  Hamilton  and  Montreal,  are 
handling  "Art  Gum,"  an  article  that  should  occupy  a 
place  in  the  stationer's  stock,  as  housekeepers,  artists, 
draughtsmen,  business  men  and  others  need  it  frequently. 
It  can  be  used  for  cleaning  gloves,  hats,  clothes,  slippers, 
wall  paper,  drawings  and  a  hundred  and  one  other  things. 


Art  gum  is  an  artificial  rubber,  free  from  grease  or  gritty 
particles,  which  does  not  wear  away  the  article  rubbed 
with  it.  It  is  clean  to  handle  and  does  away  with  danger 
of  fire.  It  has  also  been  found  to  be  excellent  for  mas- 
saging. It  is  sold  in  five  and  ten  cent  sizes,  and  a  metal 
display  stand  is  given  with  orders  for  one  gross. 

Carded  Goods  for  Canadian  Trade. 
H.  A.  Coombs,  London,  Eng.,  is  showing  this  season  a 
new  line  of  carded  goods.  The  stock  includes  pen  hold- 
ers, brushes,  rubbers,  erasers,  copying  ink  pencils,  nockel 
pencils,  rulers,  elastic  bands,  drawing  pins,  compasses, 
etc.  A  line  of  pencil  sets  made  up  especially  for  retail 
selling  in   Canada  is   a  feature. 

Making  Most  of  Opportunity. 
Opportunity  plays  an  important  part  in  every  sta- 
tioner's experience.  New  goods  are  being  put  forward 
continually,  some  possessing  merit,  and  some  not :  some 
superior  to  similar  goods  already  on  the  market,  and 
some  which  when  taken  up  energetically  and  introduced 
become  money  makers.  If  the  goods  are  staple,  profit  is 
derived  continually.  An  article  with  which  many  station- 
ers have  been  doing  this  is  "('myograph"  crayons,  for 
which  there  has  been  an  extensive  and  steadily  increasing 
demand.  Besides  securing  business,  the  live  stationer 
gets  to  be  known  as  the  place  where  new  goods  are  to  be 
got,  hence  every  new  and  satisfactory  article  becomes  at 
some  time  an  advertisement  and  a  means  of  increasing 
the  number  of  customers. 

Stationery  Trade  Note 
The  Boorum  &  Pease  Loose  Leaf  Book  Co.  announce  that 
their  new  loose  leaf  line  will  be  placed  before  the  trade 
during  the  coming  month.  Ever  since  their  purchase  of 
the  Sieber  &  Trussell  business  last  spring,  they  have  been 
preparing  the  consolidated  line  made  possible  by  combin- 
ing their  "Standard"  loose  leaf  line  with  the  S.  &  T. 
line. 


BOOKSELLER     AND     STATIONER 


63 


Sheet  Music  Department 

Live  Stationery  Dealers  Find  It  a  Good  Side  Line 
— Abounds  in  Opportunities  for  Developing  Busi- 
ness. 

That  the  handling  of  sheet  music  and  other  musical 
publications  can  be  made  a  thorough  success  in  the  book 
and  stationery  store  has  been  established  by  the  number 
of  dealers  who  have  in  the  past  year  or  two  taken  up 
(his  line,  reaping  good  profits.  Where  this  has  not  been 
the  result,  I  he  reason  almost  invariably  has  been  that  the 
department  has  not  received  proper  attention.  It  is  not 
difficult  to  learn  what  publications  are  likely  to  be  in  de- 
mand, and  if  a  systematic  method  of  handling  sheet  music 
is  adopted  and  carefully  maintained  success  is  assured. 
1 1  will  be  found  that  this  line  can  be  made  one  thai  will 
result  in  attracting  customers  who  would  not  otherwise 
be  frequent  visitors  to  the  store,  and  another  good  feature 
is  that  it  is  one  that  lends  itself  readily  to  the  sort  of  ad- 
vertising that  attracts  general  attention,  helping  along  the 
idea  of  making  bookstores  the  liveliest  spots  in  the  com- 
munity. 

Another  aspect  of  the  case  is  that  where  dealers  do 
not  handle  sheet  music  they  really  buri  their  own  busi- 
ness by  encouraging  the  sending  of  mail  orders  to  out- 
of-town  houses,  so  that  even  on  the  principle  of  self- 
protection  it  is  advisable  that  dealers  who  have  not  taken 
up   this  line  should   do   so. 

Just  at  this  time,  or  very  soon,  there  will  in  all  com- 
munities spring  up  such  a  demand  for  holiday  music, 
particularly  of  the  sort  used  in  Sunday  school  anniver- 
saries, cantatas,  etc.,  that  the  dealer  who  does  not  take 
advantage  of  it  is  not  alive  to  his  opportunities.  This 
is  business  that  must  be  gone  after,  for  it  is  the  usual 
custom  to  send  the  order  direct  to  the  publishing  houses 
specializing  in  this  variety  of  musical  publications,  and 
they  are  not  negligent  in  getting  after  it.  The  local 
dealers,  however,  if  they  will,  can  capture  this  trade. 

A  profitable  source  of  business  for  the  retail  book- 
seller and  stationer,  and  one  that  has  a  distinct  place 
there  in  the  public,  mind,  even  in  cases  where  the  store 
does  not  carry  a  general  line  of  music  and  musical  instru- 
ments, is  an  assortment  of  harmonicas,  or  "mouth  or- 
gans," as  they  are  popularly  known.  A  careful  selection 
of  good  selling  numbers  with  care  taken  against  the 
danger  of  carrying  too  many  varieties  will  be  found  a 
good  venture  if  they  are  properly  displayed. 
Music  Trade  Notes. 
The  new  edition  of  Annesley's  "Standard  Opera 
Glass,"  announced  for  publication  before  the  opening  of 
the  London  Opera  Season  will  contain  in  addition  to  the 
operas  already  summarized,  Rosenkavalier  by  R.  Strauss,  • 
Zigeunerbaron  (Gipsy  Baron)  by  Sch.  Strauss,  and  Konig- 
skinder  (Children  of  Kings)  by  Humperdinck.  Messrs. 
Sampson  Low,  Marston  &  Co.,  Limited,  are  the  publish- 
ers. 

The  work  of  tearing  down  the  building  at  145  Yonge 
street  has  commenced  in  prepartion  for  the  erection  there 
of  a  ten-storey  building  for  the  R.  S.  Williams  &  Sons 
Co.,  Ltd. 


Sheet  Music  and 
Music  Books 

p 

of  the  Better  Class 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  'publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.  Liberal  discounts  to  the  trade. 
BOOKSELLERS     and    STATIONERS     giving 

.some  attention  to  this  branch  of  business  will 
find  it  profitable.  Many  Canadian  Societies, 
Churches,  Choruses  and  private  individuals  send 
to  the    States  for  their    musical   supplies.      We 

can  help  you  to  hold  this  trade  in  the  country. 
Write  for    particulars,    mentioning    this    paper. 

A  SELECTED  CATALOGUE  of  best 
selling  pieces  mailed  on  application. 

Anglo-Canadian  Music 
Publishers  Association,  Ltd. 


(Ashdown's  Music  Store) 


144  Victoria  Street 


Toronto 


"Gethsemane"  is  the  name  of  the  latest  of  the  songs 
by  Rev.  J.  F.  Johnston,  of  St.  Louis,  published  by  the 
Ootham-Atucks  Music  Co.,  of  New  York.  Father  Johns- 
ton's songs  are  all  good   and  command   a   ready  sale. 

New  Music  at  Ashdown's. 

New  albums  of  piano  music.  Tschaikowsky  (twenty 
compositions.)  (A  score  of  Romantic  Fragments  for  the 
piano.)  (Chopin,)  (Greig.)  These  albums  are  full  sheet 
music  size  beautifully  printed  and  fingered. 

A  large  stock  of  harvest  music  and  choir  music  and 
cU  music  required  by  the  colleges  in  addition  to  modern 
masters  for  the  organ.  A  new  album  of  Old  Masters  for 
the  organ  is  one  of  the  recently  added  publications. 


Young  lady  to  music  clerk — "Have  you  'Kissed  Me  in 
the  Moonlight?'  " 

Salesman— "It  must  have  been  the  clerk  at  the  other 
counter.     I've  only  been  here  a  week." 


N. -A.  Hewer,  Tillsonburg,  has  added  a  5,  10,  and  15 
cent  department. 


M 
U 

s 
I 
c 


IS   A   MOSEY    MKKER    AND    BUSINESS   GETTER  FOR  THE   BOOKSELLER    AND    STATIONER 

An  account  with  me  means  the  largest  and  most  representative  stock  in  Canada  to  buy  from. 

Everything  in  Sheet  Music  and  Music  Books 

ESTIMATES  FURNISHED  ON  APPLICATION 


MUSIC  PUBLISHER 

A.    M.    OOETTINO,    A.  L.  E.  DAVIES.  Canadian  Representative 

f4J  YOHGE  ST.  The  Largest  Music  Jobbing  House  in  the  'World         TORONTO,  ONT. 


PRiCES 

THE 
LOWEST 


SERVICE 
THE 
BEST 


M 
U 

s 

I 

c 


Making  a  Success  of  the  Wall  Paper  and  Picture  Frame  Departments 

Section  of  Store  Utilized  for  These  Departments — Latest  Wall  Paper  Ideas  and  Designs — Can- 
adian Products  Showing  Improvement — Fabrics  Lead — Framed  Pictures  for  Booksellers — Need 
of  Publicity. 


The  idea  that  wallaper  makes  a  splendid  department 
for  the  book  and  stationery  store  has  taken  firm  root 
and  is  rapidly  yarning  ground.  More  dealers  are  taking 
it  up  than  ever  before  and  they  are  securing  the  best  of 
results.  There  is  every  reason  why  wallpaper  should  be 
handled  by  the  stationery  trade. 

It  is  advisable,  if  not  necessary,  to  have  a  special  de- 
partment separate  in  some  way  from  the  rest  of  the 
store  for  wallpaper.  Mr.  Clifford  Sine  of  Gananoque 
has  done  this,  and  he  speaks  well  of  this  idea.  A  majority 
of  the  customers  will  be  women,  and  it  is  advisable  to . 
have  the  stock  so  placed  that  they  can  look  it  over 
at  their  leisure,  free  from  any  confusion.  The  best  plan 
is  to  fit  up  a  space  at  the  back  of  the  store. 

In  many  cases  girls  are  employed  to  act  as  clerks  in 
the  wallpaper  department.  If  there  is  not  always  enough 
work  to  keep  her  busy,  it  is  not  a  difficult  matter  to 
procure  sufficient  other  employment  to  warrant  her  ad- 
dition to  the  staff.  One  dealer,  with  a  brisk  but  not  too 
large  business  in  a  small  Ontario  town,  had  for  some 
years  been  desirous  of  securing  a  bookkeeper,  but  had 
felt  that  the  size  of  the  business  barely  warranted  the 
expenditure.  It  finally  occurred  to  him  that  if  he  could 
get  some  other  work  which  the  bookkeeper  could  look 
after,  as  well  as  the  books,  he  would  be  able  to  make  the 
addition  to  his  staff.  He  accordingly  put  in  a  stock  of 
wallpaper  and  employed  a  young  lady  to  keep  the  books 
and  act  as  saleswoman  as  well.  The  experiment  was 
such  a  success  that  he  finally  found  it  necessary  to  secure 
a  saleswoman  to  devote  her  entire  time  to  wallpaper, 
and  he  retained  the  first  one  as  bookkeeper. 

Splendid  Lines  Produced. 

It  is  interesting  to  note  that  for  the  first  time,  per- 
haps, in  the  history  of  Canadian  wallpaper  making  there 
have  been  produced  lines  for  which  it  is  claimed  that 
they  are  fit  to  compete  with  the  highest  class  of  the  im- 
ported article. 

Not  only  are  the  designs  original  and  unique,  but  they 
are  specially  adapted  to  the  peculiar  demands  of  the  trade 
here.  English  ideals  have  been  followed  to  a  great  ex- 
tent, but  not  lavishly.  By  use  of  improved  mechanical 
devices,  the  finish  and  surface  of  the  paper  have  been 
perfected  to  a  degree  which  places  it  in  the  highest  rank. 
Among  these  is  the  roller  which  "lifts"  the  newly-laid-on 
color  and  leaves  a  mottled  or  faintly  patterned  back- 
ground, giving  the  effect  of  the  handsome  embossed  paper, 
while  practicable  for  extensive  surfaces. 

Many  imitations  of  leather  are  being  shown,  both  for 
a  plain  filling  where  bands  and  applique  panels,  borders, 
etc.,  are  used,  and  for  a  dado.  The  former  effects  pre- 
dominate for  the  coming  year. 

Strappings  and  Cut-Out  Designs. 

Whereas  last  season  saw  much  use  of  a  panel  effect 
formed  by  cut-out  designs,  usually  in  floral  patterns,  with 
irregular  edges,  the  new  papers  have  strappings  or  band 
trimmings  in  fancy  floral  or  conventional  designs,  to  be 
pasted  on  in  any  desired  form.  Sometimes  these  strap- 
pings are  combined  with  a  cut-out  motif  in  any  fancy 
shape,  or  with  a  drop  effect  in  a  fancy  floral  frieze. 
Newer  than  the  paneling  idea  is  the  use  of  strappings 
to  outline  the  border  and  the  windows  and  doors  onlv. 

Fabric  effects  in  wallpapers  are  also  prominent  selling 


lines  also.  The  chambrays  and  chintzes  shown  early  in 
the  season  are  supplemented  by  papers  imitating  such 
difficult  weaves  as  the  corduroy.  Silk  fabrics  are  imi- 
tated in  papers  which  have  a  variety  of  fabric  names,  to 
be  used  on  drawing  and  reception  rooms. 

On  the  whole,  however,  the  imitations  of  leather  are 
the  most  interesting  of  the  recent  productions.  Em- 
bossed surfaces  are  freely  used  to  give  the  grain  of  the 
various  leathers.  Soft  tints  are  preferred  to  very  strong 
colors.  Such  shades  as  mouse,  elephant  grey,  tans  in 
great  variety,  dull  browns  and  greens  reminiscent  of  the 
Spanish  leathers  are  freely  used.  These  combine  to  ex- 
quisite effect  with  deep  friezes.  The  latter  are  made 
with  a  ground  which  contrasts  with,  rather  than  matches, 
the  main  paper,  while  the  pattern  or  decorative  cut-out 
motifs  carry  out  the  tones  of  the  wall  proper. 

This  idea  has  been  featured  as  one  of  the  season's 
special  novelties  in  decoration.  Formerly  the  frieze 
ground  matched  the  wall  ground,  but  when  so  many  walla 
are  plain,  self-colored  papers,  and  friezes  show  sparing 
decorations  also,  it  is  seen  how  desirable  a  contrast  in 
the  main  colors  is. 


pppiiilhi1 


Simple  striped  fabric  effect,  panelled  by  hanging  a  strip  horizon- 
tally at  top  and  bottom  and  mitreing  it  in  to  the  vertical  .stripes. 
The  matching  scenic  18-inch  border  is  deprivi  d  of  part  of  its 
dark  bands  at  the  top  and  bottom  and  cut  beneath  the  shell,  a 
nail-headed  moulding  dividing  it  from  the  hanging  beneath. 
This  paper  is  shown  in  several  shades  of  green  and  brown. 
Above  the  rail  is  a  figured  weave  design  which  comes  in  a  large 
variety  of  colorings.— Shown  by  Stauntons  Limited. 


BOOKSELLER     AND     STATIONER 


65 


The  above  style  is  much  used  with  the  engraved 
leathers.  The  latter  show  a  fine  range  of  colors,  tan, 
mouse,  elephant,  Paris  tan,  French  grey,  champagne, 
brown  and  green  included.  The  colorings  are  rich  and 
durable. 

Advertise  the  Stock. 

In  handling  wallpaper  it  is  necessary  to  do  a  certain 
amount  of  advertising.  People  cannot  be  expected  to 
find  out  for  themselves  that  this  new  line  has  been  added 
to  the  store  stock.  It  is  advisable,  therefore,  to  inaugurate 
the  department  with  a  brisk  publicity  campaign.  Other- 
wise, it  may  take  a  longer  time  to  secure  a  connection 
than  the  dealer  had  anticipated,  with  the  result 
that  he  is  inclined  to  underestimate  the  selling  power  of 
the  goods. 


Pictures  and  Picture  Framing 

Good  Side  Line  for  Booksellers  and  Stationers — 
Help  to  Complete  Store  Stock — The  New  Colors 
and  the  New  Woods — Present  Styles  in  Embossed 
and  Carved  Mouldings. 

Like  wall  paper,  pictures  and  picture  framing  have 
always  been  recognized  as  a  useful  and  profitble  sideline 
for  the  bookstore.  They  are  right  in  line  with  books  and 
art  goods,  make  attractive  window  displays,  and  have  the 
additional  advantage  of  helping  to  fill  in  at  quiet  seasons. 

The  dealer,  in  many  cases,  might  even  add  other  art 
lines,  with  profit  to  himself,  derived  from  a  proportion- 
ate increase  in  business.  Just  which  line  to  adopt  will 
depend  upon  circumstances  and  upon  local  conditions.  It 
will  be  a  safe  rule  to  adopt  whatever  will  suit  the  trade. 


Novelty  Picture  Frame  —  Matthews  Bros..  Toronto. 

If  there  is  a  fad  for  framed  pictures  of  the  comic  or 
college  variety,  it  will  pay  to  cater  to  these  both  for  the 
profit  on  the  goods  and  for  the  business  in  other  lines 
which  it  will  attract.  Fads  of  certain  kinds  are  constant- 
ly changing.  Sometimes  it  will  be  pyrography,  or  possib- 
ly burnt  leather  articles.  Photography,  also,  is  popular 
almost  everywhere.  Pictures  and  picture-framing,  how- 
ever, are  standard  articles  for  home  decoration,  and  help 
to  embellish  and  round  out  the  furnishings  of  all  parts  of 
the  house. 

But  let  the  people  know  that  you  are  carrying  pictures 
and  doing  picture  framing  by  announcements  from  time 
\c  time  in  your  advertising. 

For  booksellers  and  stationers  the  completed  pic- 
tures are  especially  attractive,  there  are  this  season 
shown,  beside  the  old  favorites,  a  great  many  new  and 
striking  pictures  and  mottos,  the  frame  continuing  out 
the  idea  of  the  picture  designed.  For  instance,  one  strik- 
ing picture  entitled  "Colonial  Days,"  shows  an  old  south- 
ern colonial  home  with  two  girls  in  colonial  costume. 
The  frame  carries  along  this  idea,  the  two  sides  carrying 


Best  values 

are    the    biggest    magnet. 

Biggest  selling  points  talk 
louder  than  claims. 


^BftPER 


will  pull  business  around 
the  corner  -across  the 
street— yes,  across  the 
town,  if  you'll  stock  and 
push  them. 

It  is  doing  it  for  others — 
it  will  do  it  for  you. 

Our  travellers  are  on  the 
road  and  will  soon  call 
upon  you  if  they  have  not 
already  done  so. 


STAUNTONS  Limit  d 


Wall  Paper  Manufacturers 


933  YongeSt. 


TORONTO 


66 


BOOKSELLER     AND     STATIONER 


The  "Onward" 

Rotary   Wall   Paper 

Display  Rack 


Made  entirely  of  metal,  saves  half 
the  time  of  a  salesman,  and  enables 
several  customers  to  see  the  stock 
at  the  same  time  or  one  customer  to 
compare  two  or  more  papers  side  by 
side.  The  racks  are  easily  removed 
from  the  centre  discs  to  allow  of  closer 
examination  of  the  paper,  and  no 
pasting  of  samples  is  necessary. 

The  rack  holds  one  hundred  (100) 
samples  at  one  time  and  these  are 
easily  put  on  and  easily  taken  off. 

An  ornament  to  any   store. 
All  trimmings  nickel-plated. 

Write  for  our  full 
descriptive  circular  and  price. 

Made  in  treo  sizes 
for  1 8- in.  and  24 -in.  paper. 


ONWARD    MFG.    CO. 

BERLIN,        :  :        ONTARIO 


each  a  colonial  column  and  the  top  being  a  design  \  of  a 
colonial  gable.  Another  is  entitled  the  "Country  Post 
Office,"   the  picture  shows  the  interior  and  the  frame  the 


Framed  Picture  -  Shown   by   Matthews  Bros.,  Toronto 

exterior  of  a  meeting-place  associated  in  almost  every- 
body's mind.  Then  the  title  of  the  picture  is  worked  also 
into  the  frame,  the  picture  itself  showing  only  the  ar- 
tist's name.  A  great  many  of  these  novelty  pictures 
are  made  so  that  the  bookseller  may  sell  them  for  25c. 
to  $1.  These  displayed  on  a  table  in  the  front  part  of  the 
store  should  undoubtedly  sell  themselves. 

A  new  wood  used  for  framing  is  the  gumwood,  which 
is  found  in  the  central  and  eastern  states,  much  of  it  in 
the  Mississippi  valley.  The  pores  and  rings  of  the  wood 
are  closely  woven,  which  allows  of  it  taking  a  high  polish. 

The  present  rage  is  for  embossed  and  carved  mould- 
ings, the  whole  design  of  the  frame  being  made  out  of 


the  one  piece  of  wood.  The  composition  frames  this 
season  are  shown  in  new  and  dainty  effects. 

For  pastelles,  some  exceedingly  new  and  tasty  frames 
are  shown.  There  is  a  rosewood  centre  with  antique 
border  and  a  slight  gilt  mat;  in  fact,  the  combination  of 
antique  gold  and  rosewood  veneer  frames,  which  have  been 
in  vogue  this  last  two  seasons,  seems  to  grow  in  popu- 
larity. Some  of  the  mats  are  veneer,  and  they  look  verv 
pretty,  especially  when  used  to  accompany  dark-colored 
pictures. 

Mirrors  in  many  new  designs  are  shown,  one  of  these, 
a    long,    slender    panel    mirror,    lias    a    Circassian    walnut 


Framed  Picture  —  Shown  by  Matthews  Bros  ,  Toronto 
frame,   with  the  popular  dull   gold   finish,   the   top  being 
inset  with  a  colonial  dame's  head. 

Other  new  colorings  which  are  expected  to  prove  popu- 
lar both  for  picture  frames  and  mirrors  are  the  Flemish 
brown  and  rusty  effects. 


Athletic  Goods,  Leather  Goods 
Fancy  Goods  and  Toys 


Latest  Fancy  and  Novelty  Bags 

The  "Mandarin"  and  the  "Pouch"  —  Novel 
Toilet  Articles  —  Attractive  Toy  Lines  —  New 
Dolls. 

A  style  of  bag  has  just  made  its  appearance  from 
the  East.  This  is  called  the  "Mandarin."  It  is 
made  from  the  oblong  piece  of  gold  and  silk  thread 
embroidery  used  as  a  sort  of  back  or  shoulder  piece 
in  the  official  robe  of  a  mandarin.  The  back  of  the 
Lag  shows  the  same  embroidery,  but  with  a  seam 
down  die  middle.  This  is  caused  by  the  two  front 
pieces  being  pieced  to  make  a  similar  piece  to  the 
Lack.  The  robe  fastens  in  front  closely,  and  the 
pattern  is  a  continuous  one,  so  that  the  piecing  is 
inconspicuous  and  at  the  same  time  a  guarantee 
of  the  genuineness  of  the  embroidery.  Many  of 
these  patterns  are  indicative  of  the  highest  rank  and 
learning  in  China,  and  they  are  certainly  the  most 
beautiful  which  have  come  into  this  country  for 
many  \eais. 

Bags"  are  made  up  in  large  sizes,  with  gold  and 
silver  mounts,  and  usually  with  cordelierers,  to  re- 
tail at  fifteen  dollars  up.  Cheaper  styles  may  be 
had.  and  are  also  unique  and  attractive. 

A  very  handsome  window  display  consisted  of 
bags  as  above,  ranging  through  the  plain  tapestry, 
embroidered  tapestry.  East  Indian  embroidered,  etc.. 
at  prices  increasing  in  order  named. 

As  far  as  New  York  is  concerned,  leather  bags 
are  comparatively  speaking,  in  considerable  abey- 
ance, though  the  smaller  framed  leathers  with  strap 
bandies  are  still  considered  the  only  bag  for  morn- 
ing costumes.  These  sell  excellently  in  all  the  deep 
shades,  and  usually  in  smooth  finished  leather-. 

® 

The  Indian  Pouch  Bag 

A  novelty  of  peculiar  attractiveness  consisted  of 
a  bag  in  style  much  as  above,  and  also  in  suede, 
shaped  deep  and  narrow  with  pointed  end  and  en- 
velope closing.  In  short,  it  had  the  exact  outline  of 
the  Indian  pouch.  Arrowhead  designs,  embroidered 
in  bright-colored  worsteds  completed  the  hag,  and 
a  cordeliere  was  used  with  it.  It  was  a  particularly 
odd-looking,  and  yet  effective  design,  and  many  vari- 
ations of  it  were  seen. 

® 

Use  of  Metallic  Trimmings 

Leather  bags  of  all  sorts,  whether  in  plain  or 
mousquetadre  styles  are  showing  trimmings  of  metal. 
Some  are  metal-bound;  others  have  plaques  in 
enamel  or  filigree,  or  of  bronze  silver  or  gold  carved 
or  etched.     Art  novean  designs  are  handsome  on  the 


plain  leather  shopping  hag.  Egyptian  designs  in 
old  metal  shades  further  enhance  the  fancy  fabric 
or  suede  mousquetaires  and  pouches. 

® 

Interesting  Toilet  Novelties 

Toilet  articles  of  a  white  substance  like  ivory  cov- 
ering wood  are  among  the  season's  good  sellers. 

These  things  are  .so  easy  to  keep  clean,  and  so 
dainty  that  they  appeal  to  everyone  who  sees  them. 
All  sorts  of  accessories  for  toilet-table  and  vvashstand 
are  included,  even  to  a  photograph  frame  and  en- 
gagement calendar. 

Handsome  dressing  eases  which  fold  up  very 
flat  contain  brushes  with  socket  tops,  into  which 
lit  the  razor  strop  and  comb  respectively. 

Pullman  aprons  are  featured  as  an  ideal  and 
cheap  dressing-case  for  women. 

Vanity  boxes  have  had  an  extraordinary  popu- 
larity, and  are  now  sold  at  all  jewelry  stores,  and  also 
at  drug  counters.  Many  of  these  have  long,  lorg- 
nette chains  attached. 

® 

Attractive  New  Toys 

An  enterprising  firm  on  this  continent  has  in- 
vented and  is  manufacturing  here  one  of  the  most 
interesting  and  artistic  lines  of  toys  ever  put  out. 
This  consists  of  character  dolls  of  all  nations,  and 
one  particular  brand  of  juvenile  Americans,  which 
no  buyer  can  resist.  Verisimilitude  is  perfect,  ex- 
cept that  the  doll's  face  is  just  enough  exaggerated 
to  make  it  amusing. 

These  dolls  are  unbreakable,  and  may  be  retailed 
at  prices  little  advanced  over  the  foreign  product, 
with  the  assurance  that  everything  about  them  is 
made  under  cleanly,  decent  conditions.  In  addition 
to  this,  they  appeal  especially  to  our  own  public  be- 
cause of  their  make-up  and  the  use  of  names,  cos- 
tumes and  expressions  which  have  been  widely  ex- 
ploited in  newspapers  and  on  the  stage. 


Artists'  and  Draughts- 
men's Materials 


AND 


School  Supplies 

Colors,  Brushes, 
Papers, 
Drawing  Instruments,  etc. 

Write  for  Catalogue 

THE    ART  METROPOLE,   Limited 

149  YONGE  STREET,  TORONTO 


68 


BOOKSELLER     AND     STATIONER 


Post  Cards  and  Holiday  Novelties 

Healthy  Condition  of  the  Post  Card  Trade — 
Post  Cards  as  Town  Boosters — Personal  Christ- 
mas Cards  a  Profitable  Field  of  Endeavor. 


Thar,  the  picture  postcard  has  become  a  staple  article 
in  business  is  fully  established.  The  "craze"  stage  was 
passed  several  years  ago,  and  witli  that  passing  came  a 
slump  in  which  many  jobbers  went  to  the  wall,  and  dealers 
wcic  pretty  hard  hit  ill  being  left  with  large  quantities  of 
unsalable  cards  on  their  hands.  After  that  the  "freak" 
(lenient  and  "boom"  prices  were  largely  eliminated,  and 
conditions  were  improved  by  reason  of  the  disappearance 
of  practically  all  save  the  well-established  and  sound 
linns  doing  business  in  this  line.  The  result  has  been  the 
bringing  about  of  much  better  conditions  all  round,  and 
the  postcard  business  is  to-day  on  a  better  basis  than 
ever  before,  and  one  rich  in  opportunities  for  progressive 
dealers. 

Picture  postcards,  strictly  speaking,  are  not  vehicles 
of  correspondence.  They  are  valued  chiefly  by  both 
sender  and  recipient  on  account  of  the  piteures,  save  for 
the  sentimental  gratification  in  being  remembered.  The 
picture  postcard  has  a  particular  advantage  in  enjoying 
the  same  supreme  right  of  way  in  the  mails  as  do  letters, 
but  if  it  is  their  fate  to  reach  the  dead  letter  office,  it  is 
a  dire  one,  for  they  are  destroyed  instead  of  being  returned 
to  the  senders. 

Such  strides  has  the  industry  made  that  the  daily  sale 
has  been  estimated  at  one  million.  In  France,  Germany 
and  Austria  landscapes  form  the  principal  "subjects," 
with  a  growing  demand  for  fancy  cards.  In  England 
military  cards  and  cards  depicting  historical  events,  natur- 
al history,  children,  comics,  geographical  and  enthological 
motifs,  find  the  most  ready  sale. 

In  Canada  there  is  a  tendency  toward  utilizing  the 
picture  postcard  as  a  means  of  boosting  towns  and  cities. 
In  St.  John,  N.  B.,  for  instance,  the  Board  of  Trade's 
advertising  committee  has  issued  postcards  with  a  map  of 
the  Maritime  Provinces,  Newfoundland,  parts  of  Quebec 
and  the  I'.  S.,  with  St.  John  as  the  hub,  indicating  rail- 
road connections  and  steamship  lines  running  to  various 
parts  of  the  world.  Besides  being  placed  on  sale  with 
postcard  dealers,  these  cards  are  sold' to  manufacturers 
and  wholesalers  as  order  cards,  acknowledgement  cards 
and  advance  cards,  so  that  this  map  advertising  St.  John 
uets  almost  universal  circulation. 

In  Sault  Ste.  Marie,  a  company  of  civic  boosters  got 
their  heads  together  and  evolved  a  postcard  campaign, 
cards  being  issued  for  each  day  of  "The  big  week," 
each  card  bearing  arguments  in  favor  of  residence  in  that 
city,  the  idea  being  that  citizens  generally  should  join 
in  the  campaign  by  sending  the  scries  to  their  out-of-town 
friends. 

One  particularly  satisfactory  condition  of  the  post- 
card trade  in  Canada  is  the  practical  elimination  of  vulgar 
and  obscene  cards.  This  objectionable  feature  has  not 
been  stamped  out  across  the  1  nteraiit ional  line,  but  there, 
loo,  vigorous  steps  are  being  taken  to  overcome  the  evil. 
It  is  probable  that  the  postal  authorities  there,  now  that 
the  housecleaning  has  commenced,  will  make  a  complete 
job  of  it,  and  the  postcard  manufacturers  responsible  for 
the  appearance  of  the  large  numbers  of  objectionable  post- 
cards may  wake  up  to  the  fact  that  they  have  killed  the 
goose  that  has  been  laying  the  golden  egg,  for  it  is.  hinted 
that  the  ban  that  is  proposed  will  affect  .10  per  cent,  of 
I  lie  types  of  postcards  now  on   the  market    in   the  U.   S. 


Personal  Christmas  Cards. 

This  is  the  time  to  begin  in  earnest  the  campaign  for 
private  Christmas  card  orders.  Bookseller  and  Stationer 
has  on  a  previous  occasion  pointed  out  that  retailers  have 
not  been  taking  the  greatest  advantage  of  the  possibilities 
offered  in  this  business,  being  content  with  placing  the 
sample  books  on  the  counter  rather  than  having  a  can- 
vasser out  to  thoroughly  cover  the  territory.  Personal 
Christmas  cards  are  not  difficult  to  sell  because  a  large 
proportion  of  the  people  want  them  and  need  no  con- 
vincing. 

The  Copp,  Clark  Co.  say  they  are  having  success 
with  the  "Regal"  series  of  private  Christmas  cards.  The 
collection  this  year  excels  anything  shown  in  former  years. 
There  is  no  charge  for  the  samples,  and  a  liberal  discount 
is  allowed  for  the  prices  shown.  The  prices  cover  a 
range  meeting  the  demand  of  all  classes  of  people.  As 
the  work  in  connection  with  filling  the  orders  is  done  in 
England,  it  is  necessary  that  orders  be  in  by  November 
1st,  to  ensure  delivery  in  seasonable  time. 

New  Numbers  in  the   Tuck  Line. 

Raphael  Tuck  &  Sons  Co.  are  showing  a  new  book  of 
samples  of  holiday  cards,  mottoes,  greetings,  etc.,  that 
are  likely  to  attract  more  than  ordinary  attention  in  the 
trade.  Without  exaggeration  these  new  numbers  are  su- 
perbly beautiful  in  every  way. 

Among  the  many  novelties  are  rare  art  medallions 
handled  in  an  entirely  new  and  original  way.  The  various 
numbers  include  hand-painted  and  photogravure  cards, 
colored  copperplate  and  parchment  effects  and  standard 
designs  with  a  touch  of  originality  that  place  them  in  a 
class  by  themselves. 

The  new  calendar  line  also,  contains  many  novelties, 
together  with  the  usual  beautiful  assortment  long  charac- 
teristic of  the  Tuck  line. 

New   Picture    Card   Line. 

The  September  number  of  The  "Typo"  Graphic,  is- 
sued by  the  American  Typographical  Co.,  of  Boston,  pre- 
sents the  ease  for  their  line  of  postcards,  novelty  pictures, 
postcard  holders,  birthday  cards,  Valentine  and  Easter 
goods,  tally  and  place  cards,  Christmas  and  New  Year 
cards  and  novelties,  in  an  interesting  and  convincing  man- 
ner calculated  to  bear  a  liberal  harvest  of  orders,  as  the 
line  is  one  that  cannot  fail  to  appeal  to  the  trade,  owing 
to  the  creditable  features  that  characterize  it. 
Woehler's  Unique  Line. 

IT.  L.  Woehler,  32  Union  Square,  N.  Y.,  has  won  an 
enviable  reputation  for  unique  productions  in  postcards, 
calendars,  folders,  dinner  cards,  etc.,  employing  original 
drawings,  quaint  humor  and  general  artistic  merit. 
Realizing  that  there  was  a  lively  demand  for  postcards  of 
this  nature,  particularly  in  the  way  of  season  cards,  he  has 
developed  an  extensive  trade  in  them.  In  the  Valentine 
series  there  are  25  catchy  designs.  A  dozen  designs  ap- 
pear in  the  St.  Patrick's  Day  series,  while  in  the  Easter 
postcards  there  are  three  series,  all  original,  and  by  artists 
of  reputation. 

Postcard   Trade   Note 

Owing  to  the  existence  of  another  firm  in  Toronto 
engaged  in  an  altogether  different  line,  but  with  a  firm 
name  similar  to  "Pugh  Limited,'*  the  latter  firm  will 
in  future  do  business  under  the  name  of  "Pugh  Specialty 
Co..  Limited." 


"I17ANTED  at  once  Agents  (with  travellers  calling  on 
*  *     stores)    to    handle    cheap,    time    and    labor-saving 
commodity.    Very  saleable  and  good  terms.    Write  "W". 
45  Bank  Street,  Ottawa. 


BOOKSELLER     AND     STATIONER 


(19 


RECIPRO-- 


City  in  the  courteous  exchange  of  letters  is  at  least  fair. 
We  extend  a  very  cordial  invitation  to  the  Canadian 
trade  to  write  to  "Typo-Boston."  We  have  a  very 
special  message  and  greeting  to  send  you  in  reply. 
We  are  specialists  in  the  production  of  salable  Christmas, 
Easter,  Valentine,  Birthday,  and  Everyday  novelty 
publications.  They  call  our  line  the  big  line  from 
Boston.  Our  presses  have  been  running  night  and  day 
for  two  months  now  to  fill  our  Christmas  orders.  We 
like  to  be  crowded,  and  we  enjoy  answering  letters. 
Will  you  give  us  the  privilege  of  replying  to  yours  ? 


AMERICAN  TYPOGRAPHIC  COMPANY 


40  Winchester  Street 


Boston 


^TYPOi 

kBOSTONi 


CANADA'S  LARGEST 
Picture  Post  Card  House 


IF  YOU  HANDLE  POST  CARDS 

SEND  US  YOUR  NAME  ON 

A  POST  CARD 


Fall,  191  1,  Catalogue  now  ready. 

Thanksgiving  and  Hallowe'en    Catalogue 
now  ready. 

Xmas    and    New    Year  Catalogue  ready 
October  25th. 

Rack  Catalogue  always  ready. 

Local  View  Booklet,  showing  samples  and 
giving  all  particulars  for  post  cards,  made  to  order 
from  your  own  photographs.  A  post  card 
request  will  bring  one  to  you  at  once. 

PCGH  SPECIALTY  COMPANY,  Limited 

1  and  3  Jarvis  Street 
TORONTO  CANADA 


111    »*»»»»»»»»»»»»»»»»»»»»»»*#»»   |||> 

THE  PIONEEK  HOUSE 

FOP, 

private 
Christmas  Cards 

If  you  have  not  received  our  samples, 
mite  at  once. 

m        FREE       m 
89  Wellington  Street  West,  Toronto 


70 


BOOKSELLER     AND     STATIONER 


New  Store  of  Ontario  Stationer 

Clifford  Sine,  Gananoque,  Enlarges  Store  Prem- 
ises —  Book  and  Stationery  Department  Given 
Big  Space— Wall  Paper  Development. 

Gananoque,  Sept.  20.— One  of  the  finesi  drug  and  sta- 
tionery store's  in  the  province — so  state  travellers  visiting 

this   town — is   that    of  Clifford    Sine,  of  this  place.     The 


of  encouragement  for  there  is  a  growing  demand  for  al- 
most every  line  in  connection  with  it.  One  side  of  the 
improved  stoic  is  devoted  exclusively  to  books,  maga- 
ziries  and  fancj  goods,  and  Mr.  Sine  says  he  is  now  in 
much  better  condition  to  nice!  the  demands  of  his  Christ- 
mas trade,  as  also  he  will  be  tor  next  year's  summer  and 
tourist  business. 

In  addition  there  is  a  large  wall  paper  department  with 


BOOK    AND   STATIONERY    DEPARTMENT. 


store  was  greatly  improved  this  year  by  the  tearing  down  racks  conveniently  placed,  and  with  a  stairway  and  plat- 

of  a  partition,  the  addition  of  new  shelving,  silent  sales-  form  about  half-way  up  the  rack,  which  allows  a  salesman 

man,   cases,  new   lighting,   re-arrangement   of  dispensary;  to  reach  every  section  without  the  use  of  a  ladder.     There 

office  and  telephone  booth,  and  various  other  changes.  are,  too,  tower  stands  for  both  post  cards  and  magazines. 


NEW  WALL    PAPER    DEPARTMENT. 


By  the  alteration  Mr.  Sine  was  enabled  to  give  con- 
siderably more  room  to  the  book  and  stationery  depart- 
ment, which  had  become  loo  crowded  for  convenience  in 
the  older  store.    This  departmenl  has  been  found  worthy 


which    have    been    found    to    be   far   more    convenient    than 
trays  or  tables  in  displaying  these  lines. 

Mr.   Sine  states  that    there  seems  to  be  an  ever  increas- 
ing demand   for   literature,  and    that   it    pays  to  encourage 

the  line  as  much  as  space  and  capital  will  allow. 


magEa 


Announcements  of  New  Books 

Large  Lists  of  Fall  Fiction — Gift  Books  and 
Juveniles  for  Christmas  Increasing  in  Number — 
Library  Sets  Likely  to  Command  Big  Sales  Again 
This  Year — Prospects   for  Good   Book   Business. 

A  large  array  of  new  publications  arc  making  their  ap- 
pearance this  month  for  the  fall  and  Christmas  seasons. 
The  lists  include  fiction,  gifi  and  juvenile  books,  besides 
an  increased  number  of  miscellaneous  works  for  more 
solid  reading.  As  last  year,  library  sets  are  expected  to 
prove  ready  sellers,  from  now  until  the  new  year.  Already 
the  selection  of  new  books  offering  is  much  greater  than 
it  was  a  year  ago.  For  October  the  number  of  new  pub- 
lications is  almost  as  area!  as  for  September.  With  the 
present  prosperity  of  the  country  there  is  every  indication 
that  the  closing  months  of  1911  should  prove  profitable 
for  business  in  bookselling. 

A  new  novel  by  Winston  Churchill,  entitled  "The  In- 
side of  the  Cup."  is  among  the  fall  announcements  of  the 
Macmillan  Company.  The  scene  is  laid  in  the  American 
middle  west.  Another  new  book  from  the  same  firm  will 
be  "  The  Friendship  of  Books,"  compiled  by  Temple  Scott. 


i  "The  Library  of  Modern  Knowledge,"  which  Cas- 
sells  are  publishing,  arid  which  is  edited  by  E.  W.  Ed- 
munds, two  books  are  to  be  added  next  month — "The 
Story  of  the  Five  Elements,"  by  J.  B.  Hoblyn,  and  "The 
Rise  of  the  Democracy,-'  by  Joseph  Clayton.  Several  new 
additions  will  also  be  published  in  the  "New  Tracts  for 
the  Times"  series;  and  six  volumes  will  be  issued  shortly 
in  ••The  I'ockct  Reference  Library." 

The  October  publications  promised  by  McLeod  & 
Allen  are  "Philip  Steele,"  .lames  0.  Curwood;  "Find  the 
Woman."  Gelett  Burgess;  "The  Rugged  Way,"  Harold 
M.  Kramer;  "Cap'n  Wan-en's  Wards,"  Joseph  ('.  Lin- 
coln; and  "The  Sony,  of  Kenny."  Maurice  Hewlett. 

Quite  a  lengthy  list  of  books  is  promised  for  October 
publication  by  Cassell  &  Co.  Among  them  are  "The  Life 
of  Tolstoy,"  Paul  Birnoff,  translated  by  W.  Tcherkesoff; 
"Marvels  of  Fish  File."  Dr.  Francis  W.  Ward;  "Talks 
With  Children  About  Themselves,"  Amy *B.  Barnard;  "In- 
door Amusements."  .1.  A.  Manson ;  "A  Little  Journey 
to  Italy"  and  "A  Little  Journey  to  Switzerland,"  F.  W. 
llaslehurst  ;  "Wood-folk  at  Home."  .May  Byron  ;  "Robert 
Louis  Stevenson."  Isobel  Strong;  and  "Letters  to  a 
Niece." 

In  miscellaneous  books,  Cassells  are  publishing  in 
October:  "Cassell's  Cyclopedia  of  Photography,"  edited 
by  Bernard  F.  Jones;  "Warships  and  Their  Story,"  R. 
A.  Fletcher,  and  "Canaries.  Hybrids  and  British  Birds,  in 
Cage  and  Aviary,"  most  of  these  are  highly  illustrated. 

Henry  Frowde's  list  of  forthcoming  publications  in- 
cludes  "Down    North   on   the    Labrador,"   by   Wilfrid   T. 


Queenston  on  the  Lower  Niagara  in  1792.      From  a  drawing  by  Mrs.  Simcoe  in  "Mrs.  Simcoe's  Diary."  published  by  'William  Briggs. 


72 


BOOKSELLER     AND     STATIONER 


Grenfell,  and  "Woodsy  Neighbors  of  Tan  and  Teckle," 
Charles  Lee  Bryson,  both  due  in  November,  and  "Woman 
of  the  Lamp"  and  "A  Likely  Story,"  two  stories  by  popu- 
lar writers,  the  former  by  Richard  Dehan.  and  the  latter 
by  Win.  de  Morgan. 

® 

The  following  fall  fiction  titles  are  to  be  published 
within  the  next  few  days  by  The  Copp,  Clark  Co.:  "The 
Sick-a-Bed  Lady."  Eleanor  H.  Abbott;  "Pandora's  Box," 
John  A.  Mitchell;  and  "The  Honorable  Peggy,"  G.  B. 
Lancaster.  "Rebellion,"  Joseph  Medill  Patterson's  book 
dealing  with  another  phase  of  the  divorce  question — the 
dramatization  of  which  was  played  in  Toronto  recently — 
will  be  published  on  October  2,  the  day  the  play  will  be 
presented  for  the  first   time  in  New  York. 


McClelland  and  Goodchild  have  just  brought  out  the 
following  new  books: — "Love  in  a  Little  Town,"  by  J.  E. 
Buekrose;  "Sixes  and  Sevens,"  O.  Henry;  "An  Hour 
with  the  Fairies,"  Kate  Douglas  Wiggin;  "Southern 
Melodies,"  Ben  King;  "As  the  Sparks  Fly  Upward," 
Cyrus  Townsend  Brady;  "Doctor  Brady,"  Marjorie  Ben- 
ton Cook;  "The  Texiean,"  Dane  Coolidge;  "Something 
Else,"  Breckenridge  Ellis;  "Across  Latitudes,"  John 
Fleming  Wilson,  "The  Fusing  Force,"  Katharine  Hop- 
kins Chapman  ;  ' '  The  Lotus  Lantern, ' '  Mary  Imlay  Tay- 
lor; "Strawberry  Acres,"  Grace  S.  Richmond;  "Wild 
xVnimals  Every  Child  Should  Know,"  Julia  E.  Rodgers; 
"How  to  Read  and  Declaim,"  and  "Great  Speeches  and 
How  to  Make  Them,"  Grenville  P.  Kleiser;  "The  Art  of 
Selling,"  A.  F.  Sheldon;  "Practical  Salesmanship," 
Nathaniel  C.  J.  Fowler;  and  "The  Heart  of  Life,"  Pierre 
De  Coulevain. 

The  educational  department  of  the  Oxford  Press  have 
published  "A  Dickens  Reader."  edited  by  Mrs.  J.  C. 
Smith,  being  selections  from  Dickens'  works,  Nicholas 
Murray  Butler's  Philosophy,  being  a  lecture  delivered 
at  Columbia  University  in  1908,  and  have  also  issued  in 
the  Oxford  school  books,  twelve  of  Shakespeare's  plays  in 
both  limp  and  stiff  covers,  to  sell  at  a  low  price. 

The  following  are  among  the  new  books  promised  for 
publication  by  William  Briggs  in  October:  "Sunshine- 
Shadder,"  by  Jean  Mitchell  Smith;  "Rhymes  of  the 
Survey  and  Frontier,"  Geo.  Blackstone  Field;  "A  Me- 
moir of  the  Hon.  Sir  Charles  Paget,  and  Reminiscences 
of  My  Family  and  Life,"  Rev.  Dean  Edward  C.  Paget. 
D.D.,  and  "Poetry  for  Pulpit  and  Platform,"  Rev.  Ham- 
ilton Wigle, 

"My  Life,"  by  Richard  Wagner,  is  being  brought  out 
by  William  Briggs.  It  is  the  autobiography  of  the  great 
composer,  and  is  in  two  volumes. 

Among  the  fiction  which  Thomas  Langton  will  publish 
at  an  early  date  are,  "The  Boss  of  Wind  River,"  by 
A.  M.  Chisholm;  "The  Drift,"  Marguerite  Mooers  Mar- 
shall, and  "Marcia  of  the  Little  Home,"  Emily  Calvin 
Blake. 


Cover  Design  of  an  October  Copp.  Clark  book. 


This  company  are  also  publishing  the  Dominion  edition 
of  Bibles  with  a  chromatic  index  in  various  colors  to  show 
classification  and  to  aid  in  rapidly  finding  any  place  in  the 
Bible.  The  Bibles  are  issued  in  eight  different  numbers 
printed  on  ordinary  and  on  India  paper. 

The  Macmillan  Co.  announce  for  fall  publication  an 
extensive  biography  of  Ruskin,  by.E.  T.  Cook,  author  of 
"Studies  of  Ruskin"  and  editor  of  "The  Connected  Lib- 
rary Edition  of  Ruskin 's  Work;"  a  volume  of  Madison 
Cawein's  poems;  Scott  Nearing's  study  of  the  wage  ques- 
tion; "Social  Pathology,"  by  Samuel  G.  Smith;  Charles 
F.  Tbwing's  descriptive  volume  of  the  great  universities 
of  the  world;  Paul  S.  Reinsch's  "Rise  of  Chinese  Nation- 
alism;"  and  "William  James  and  Other  Essays  on  the 
Philosophy  of  Life,"  by  Josiah  Royce. 

The  following  are  among  the  Musson  Book  Co. 's  publi- 
cations slated  for  appearance  in  October:  "An  Enemy  to 
Society,"  George  Bronson  Howard;  "The  Adventures  of 
a  Suburbanite,"  Ellis  Parker  Butler;  "Adventure  in 
Identity,"  Lucile  Houghton;  "The  Composer,"  Agnes 
ami  EgertOD  Castle;  "The  Richer  Life,"  Walter  A.  Dyer; 
"The  Case  of  Richard  Maynell,"  Mrs.  Humphrey  Ward. 
This  story  is  a  sequence  to  "Robert  Elsmere,"  published 
some  twenty  years  ago.  J.  M.  Barrie's  "Peter  and  Wendy" 
will  also  come  out  in  October,  as  will  "The  Wilderness," 
by  Joseph  Hocking,  and  "Red  Eve,"  by  Rider  Haggard. 


Popular  and  Best-selling   Books 

Publications  Which  Have  Proved  Good  Sellers 
During  Past  Month — Canadian  and  United  States 
Lists— Extra  Editions  of  Present-day  Books. 


Canadian  Summary  of  Best  Sellers. 

Points 

1.  The   Ne'er-do- Well.    Rex   Beach.    Harper    90 

2.  The  Broad  Highway.    Jeffery  Farnol,   Little,  Brown     87 

3.  Winning  of  Barbara  Worth.     Harold  Bell  Wright. 

McLeod  &  Allen   84 

4.  The   Common    Law.    Robert    Chambers.    McLeod   & 

Allen    75 

.">.  The  Harvester.    Mrs.  Porter.     Langton   66 

6.  The  Glory  of  Clementina.    Locke.    Frowde 03 

Other  popular  sellers  follow  in  this  order:  "Queed." 
Harrison,  (Musson);  "Story  Girl,"  Montgomery,  (Page): 
'•The  Rosary,"  Barclay.  (Musson) ;  "Miss  GibbyGault." 
Boslier,  (Harper);  "The  Long  Roll,"  Johnson.  (Briggs): 
"Mistress  of  Shenstone,"  Barclay,  (Putnam);  "Garden 
of  Resurrection,"  Thurston,  (Musson);  "Dop  Doctor," 
Dehan.  (Frowde);  "The  Visioning,"  Glaspell.  (Copp. 
Clark);  "Bawbee  Jock."  McLaren,  (McClelland  &  Good- 
child):  "Grain  of  Du<t."  Phillips.  (Briggs). 


BOOKSELLER     AND     STATIONER 


73 


United  States  Best  Selling  Books. 
According  to  the  Bookman's  lists,  the  six  hooks    (lie- 
tion)  which  have  sold  best,  in  the  order  of  demand,  dur- 
ing last  month  are : 

Points 

1.  The  Long  Roll.    Johnston.    Houghton-Mifflin 217 

2.  The  Prodigal  Judge.  Kester.   Bobbs-Merrill 217 

3.  Queed.     Harrison.     Houghton — Mifflin   213 

4.  The  Broad  Highway.    Farnol.    Little,  Brown  ....     19(« 

.").  Miss  Gibbie  <  fault.   Bosher.    Harper 105 

(i.   The   .Miller  of  Old   Church.    Glasgow.    Doubleday, 

I 'age   5L 

The   Best   Selling  Non-fiction. 
J.     The  West  in  the  East.    Collier.     Scribner. 

2.  Woman  and  Labor.    Schreiner.    Stokes. 

3.  How  to  Live  on  Twenty-four  Hours  a  Day.     Bennett. 

Dor  an. 

4.  The  Cabin.     While.     Doubleday,  Page. 

5.  The  Doctor's  Dilemma.     Shaw.     Brent ano. 

6.  My  Life.     Wagner.    Dodd,  Mead. 

The  Best  Selling  Juveniles. 

1.  Rolf  in  the  Woods.     Seton.     Doubleday,  Page. 

2.  The  Story  Girl.     Montgomery.     Page. 

3.  The  Boy  Scouts  of  America.     Seton.  Doubleday,  Page. 

4.  The  Boy  Scouts  of  Birch  Bark  Island.     Holland.    Lip- 

pincott. 

5.  Buddie.     Ray.     Little,  Brown. 

6.  Peter  Rabbit  Series.     Potter.     Warner. 

Publishers'  Best  Selling  Books. 

The  three  best  selling  books  reported  by  Toronto  pub- 
lishing houses  during  September  are  as  follows: 
McLeod  &  Allen — ' '  Winning  of  Barbara  Worth, ' '  Wright ; 

"Common     Law,"     Chambers;     ''Kennedy    Square," 

Smith. 
William  Briggs — "The  Life  Everlasting, "  Corelli;  "Mary 

Midthorne,"  McCutcheon;  "The  Conflict,"  Phillips.  ' 
Henry  Frowde — ' '  Glory  of  Clementina, ' '  Locke ;  ' '  Singer 

of  the  Kootenays, "  Knowles;  "Measure  of  the  Man," 

Duncan. 
The  Copp,  Clark  Co. — "Secret  Garden,"  Burnett;  "True 

Woman,"  Orczy;  "Lilamani, "  Diver. 
Cassell  &  Co. — "The  Jesuit,"  "Garden  of  Canada,"  and 

"Canada  as  It  Is." 
Musson     Book     Co. — "The     Ne'er     Do     Well,"     Beach; 

"Queed,"  Harrison;   "Rosary,"  Barclay. 

Notes  on  Current  Popular  Publications. 

William  Briggs  report  that  they  are  unable  to  keep 
up  with  the  orders  for  Marie  Corelli 's  new  novel  "Life 
Everlasting,"  and  that  "Mother  Carey's  Chickens,"  by 
Kate  Douglas  Wiggin,  is  among  their  best  sellers,  as  also 
are  Margaret  Mayo's  "Baby  Mine,"  and  David  Belasco'^ 
"Girl  of  the  Golden  West." 

Henry  Frowde  state  that  the  "Dop  Doctor"  keeps 
steadily  asked  for  in  orders;  that  Fletcher  and  Kipling's 
"School  History  of  England"  is  proving  a  success  from 
the  sales  point  of  view,  and  that  their  cloth-bound  edi- 
tion of  the  Oxford  Concise  Dictionary  has  been  moving 
splendidly. 

The  Copp,  Clark  Co.  report  they  had  a  good  advance 
sale  for  Mrs.  Burnett's  "Secret  Garden,"  and  although 
the  book  was  only  published  this  month,  they  state  that 
repeats  are  already  coming  in. 

Little,  Brown  &  Co.  announce  that  the  thirteenth  print- 
ing (10,000  copies)  of  Jeffery  Farnol's  novel,  "The  Broad 
Highway,"  is  so  nearly  exhausted  that  they  have  now 
gone  to  press  with  a  fourteenth  edition  (20.000  copies). 
According  to  booksellers'  reports  throughout  the  United 
States  and  Canada  "The  Broad  Highway"  has  been  one 


of  tliu  six  best  selling  novels  nearly  every  month  since 
its  publication  in  February.  The  same  publishers  state 
that  "When  Woman  Proposes,"  Anne  Warner's  autumn 
romance,  has  already  been  sent  to  press  a  second  time 
owing  to  heavy  advance  orders. 

Mussons  report  a  new  edition  of  "A  Summer  on  the 
Canadian  Prairie,"  by  C.  Binnie  Clark,  and  also  another 
edition  of  Bishop  Bompas'  memoirs,  "An  Apostle  of  the 
North,"  by  Canon  < !ody. 

"The  Iron  Woman."  by  Deland:  "How  to  Dive  on 
Twenty-four  Hours  a  Day,"  I  Sennet  t.  and  "Miss  Gibbie 
Gault,"  Bosher,  are  among  the  best -sellers  reported  by 
Mussons. 

McClelland  &  Goodchild  have  brought  out  a  second 
Canadian  edition  of  "On  the  Iron  at  Big  Cloud,"  Mr. 
Packard's  story  of  the  building  of  the  C.  P.  R.  through 
the  Rockies. 

* 


Another  British  House  Represented  in  Canada. 

Gordon  &  Gotch,  of  London,  Eng.,  wholesale  exporters 
of  British  periodicals,  are  opening,  on  October  1,  an  office 
at  132  Bay  Street,  Toronto,  to  look  after  their  Canadian 
trade,  which  has  grown  so  heavy  of  late.  The  company 
has  received  an  Ontario  charter,  and  for  purposes  of 
Canadian  business  will  be  known  as  Gordon  &  Gotch  (Im- 
perial Press  Agency)  Limited.  Mr.  Balfour  Reekie,  ex- 
port manager  at  the  company's  headquarters  in  London, 
is  at  present  in  Canada  making  all  the  preliminary  ar- 
rangements. Mr.  Haddon  Jones  will  be  the  Canadian 
manager. 

Gordon  &  Gotch  are  reckoned  among  the  biggest  ex- 
porters of  British  periodicals.  Besides  their  London 
(Eng.)  offices,  they  have  eleven  depots  in  Australia  and 
New  Zealand ;  and  allied  with  the  Central  News  Agency 
they  have  wholesale  houses  throughout  South  Africa. 


JOHN    A.    MITCHELL. 
Author  of  "  Pandora's  Box."  one  of   Copp.  Clark's  new  Fall  books. 

In  the  November  Scribner 's.  (!en.  Funston  will  tell 
the  story  of  Aquinaldo's  capture  in  the  Philippines. 

The  English  Review  is  continuing  its  policy  of  push- 
ing the  sale  of  the  magazine  through  the  bookselling 
trade. 


QA/\I/^  Out-of-print  books  supplied.   No  matter  what  subject 

[jIllll^^S  Can  supply  any  book  ever  published.    We  have  60,000 

^"^  ^^  ^"^  rare  books. 

BAKER'S  BOOKSHOP,  John  Bright  St.,  Birmingham,  Eng. 


74 


B  O  O  K  S  E  L  L  E  11     AND     STATIONKK 


Canadian  Books  and  Authors 

Interesting  Notes  About  Current  and 
Coming  Publications  Dealing  With  Can- 
ada— Gossip  About  Native  Authors  and 
Writers. 


"Canada  West  and  Farther  West,"  is  the  title  of  a 
new  work  just  published  during  the  month  by  The  Mus- 
son  Hook  Co.,  Frank  Carrel,  the  author,  is  a  well-known 
newspaper  man,  being  the  editor  of  The  Quebec  Daily 
Telegraph.  Mr.  Carrel  in  this  impressionistic  work  has  en- 
deavored to  recount  how  much  can  be  seen,  bow  much 
ground  can  be  covered,  and  how  much  information  can 
be  gathered  in  a  month's  journey  from  Quebec  to  Vic- 
toria, taking  in  the  side  trips  from  the  beaten  paths.  Mr. 
Carrel  lias  given  a  book  about  Western  Canada  from  a 
Canadian's  standpoint,  and  he  has  enlivened  its  pages 
with  some  17.")  half  tones  from  original  photographs  taken 
by  himself. 

"The  Diary  of  Mrs.  John  Graves  Simcoe,"  wife  of 
the  First  Lieutenant-Governor  of  the  Province  of  Upper 
Canada,  17!)'2-(i:  with  notes  and  a  biography,  by  John 
Ross  Robertson,  is  a  volume  profusely  illustrated,  con- 
taining some  2.T7  illustrations,  including  IB  reproductions 
of  interesting  sketches  made  by  .Airs.  Simcoe,  and  it  has 
been  favorably  commented  upon  by  some  of  the  leading- 
critics..  It  should  prove  a  valuable  work  on  Canada, 
particularly  in  Ontario,  because  of  the  many  references 
to  the  curly  days  which  Mrs.  Simcoe  notes  in  her  diary. 


Mrs.  Simcoe  in  Welsh   Dress  —  From  "  The  Diary  of   Mrs.  Simcoe." 
published  by  William  Briprsrs. 


A  volume  which  is  likely  to  create  considerable,  dis- 
cussion in  British  Columbia  is  "Is  Ii  -lust.'"  by  Minnie 
Smith.     The  author  in  this  volume  has  for  her  motive  the 


unequal  propertj  rights  laws  in  relation  to  women  in 
British  Columbia.  The  volume  is  dedicated  to  the  Nation- 
al <  louncil  of  Women. 

"Pioneers  in  Canada,"  by  Sir  Harry  Johnston,  K.C. 
B.,  is  promised  for  October  publication,  by  The  Copp, 
Clark  Co. 

••Philip  Steele,"  a  story  of  the  R.N.W.M.P.,  by  James 
Oliver  Curwood,  is  one  of  the  new  books  published  this 
month  hy  McLeod  &  Allen.  The  author  spends  most  of 
his  time  in  the  Canadian  North-West,  and  has  written 
several  books  dealing  with  the  Canadian  North,  among 
them  "The  Danger  Trail,"  and  "The  Honor  of  the  Big 
Snows." 

Cassell  &  Co.,  are  giving  much  prominence  to  their 
books  dealing  with  Canada.  They  report  a  big  demand 
from  all  parts  of  the  Dominion  for  Talbot's  "New  Garden 
of  Canada,"  and  also  for  "Canada  As  It  Is,"  by  John 
Foster  Fraser.  In  addition  to  these  two,  Cassells  are  to 
publish  at  the  end  of  September  "Canada,  To-day  and  To- 
Morrow,  '  by  Arthur  E.  Copping.  The  work  will  be  il- 
lustrated by  Harold  Copping. 

Herbert  Strang,  who  is  editing  "The  Romance  of  the 
World"  series  of  books  being  published  by  Henry  Frow'de, 
has  this  year  added  to  his  list  "The  Romance  of  Can- 
ada," being  stories  from  the  history  of  the  Dominion's 
discovery,  her  exploration,  conquest  and  settlement. 
Mr.  Strang  states  fihat  it  has  been  his  object  to  present 
and  illustrate  as  in  a  panorama  the  successive  stages  in 
Canada's  history  by  selecting  a  number  of  typical  inci- 
dents and  episodes  from  the  records  of  explorers  and 
settlers,  which  contain  a  wealth  of  romance.  While  in- 
cluded in  one  volume  of  over  600  pages  the  work  may  be 
had  also  in  four  books  divided  into  sections  dealing  with 
the  great  explorers,  the  great  Yight  for  Canada,  adven- 
tures in  the  far  north,  and  adventures  in  the  far  west. 
The  story  commences  with  the  discovery  of  Newfoundland 
by  the.  Cabots  in  1497  and  comes  down  the  years  past  all 
the  outstanding  mile  posts  of  our  history.  The  work 
would  make  a  splendid  gift  for  a  boy,  or  a  girl  for  that 
matter,  as  it  may  reasonably  be  supposed  to  give  young- 
er minds  a  clear  idea  of  Canada's  history. 

Grenville  Kleiser's  new  books  for  the  fall  will  be 
"How  to  Read  and  Declaim,"  and  "Great  Speeches  and 
How  to  Make  Them."  Botli  volumes  are  being  supplied 
by  McClelland  &  Goodchild.  The  same  firm  report  a 
good  sale  for  "Young  Man  and  His  Problems,"  a  recent 
Kiok   by  dames   L.  Cordon,  D.D.,  of  Winnipeg. 

Cassell  &  Co.  will  bring  out  a  new  novel  by  Isabel 
Ecclestone  Mackay,  of  Vancouver,  in  the  course  of  the 
lext  few  months. 

Arthur  stringer  has  turned  from  fiction  for  the  time  to 
issue  a  volume  entitled  "Irish  Poems."  Mr.  Stringer  is 
already  well  established  as  a  poet,  some  of  bis  work  be- 
ing at  the  top  of  recent  Canadian  verse.  In  a  few  in- 
stances lie  has  roused  the  new  Canadian  spirit  in  lines 
that  will  be  permanently  cherished.  ,  The  "Irish  Poems," 
written  as  they  are  in  dialect,  should  add  to  his  reputa- 
tion for  versatility,  while  doing  honor  to  the  race  which  he 
proudly  claims  for  his  ancestry.  Apart  from  the  natural 
charm  and  color  of  these  verses,  there  is  a  pathos,  the 
sad  note  of  the  ne'er-do-wells  of  Ireland,  who  laugh  their 
cares  away  and  joke  around  the  world  while  their  earth- 
ly  possessions  slip  from  their  hands. 

The  Copp,  Clark  Co.  have  just  brought  out  a  new  illus- 
trated in  color  edition  of  Ridgwell  Cullum's  "Trail  of  the 
Axe,"  a  tale  of  the  Canadian  West.  Mr.  Cullum's  new- 
book  for  this  year  is  also  a  western  story,  "The  One  Way 
Trail." 

The  writer's  aim  in  "Wheat  Growing  in  Canada,  the 
United  States  and  the  Argentine,"  by  W.  P.  Rutter,  which 


B  OOKSEL  L  E  R      A  N  I)     S  T  ATION  E  R 


75 


is  about  to  be  published  by  A.  &  C.  Black,  is  to  give  the 
economic,  political  and  geographical  factors  governing  the 
growth  of  wheat  in  the  New  World,  and  to  deduce  from 
these  conditions  the  possibilities  and  probabilities  of  the 
future  growing  of  wheat  in   the  Americas. 

Rev.  H.   A.  Cody,   who   made  a  success   with  his  first 
novel,  "The  frontiersman,"  lias  just  put  out  a  new  story, 


H.    A.    CODY. 

Author  of  "The  Frontiersman"  and  "The  Fourth  Watch."  with 
his  little  son  Douglas,  who  was  born  in  the  Yukon. 


"The  Fourth  Watch," 
as  "The  Frontiersman, 
of  William  Briggs. 


which   is  said    to   be   as   striking 
This  book  comes  from  the  press 


The  Musson  Book  Co.,  having  during-  the  past  month 
brought  out  quite  a  few  books  dealing  witli  Canada  or 
touching  on  Canadian  topics.  One  of  these  is  entitled 
"Parting  of  the  Ways,  or  Conquest  by  Purchase."  The 
author,  who  is  ail  anonymous  writer,  is  also  the  author 
of  "Letters  from  a  Veiled  Politician."  and,  as  in  that 
book,  he  deals  with  the  matter  of  the  Empire's  homo- 
geneity. Coming  out  as  it  did  just  before  the  late  elec- 
tions the  many  references  to  reciprocity  and  international 
trade  between  Canada,  the  United  States,  the  Mother 
Country  and  the  world  at  large,  it  was  received  with  not  a 
little  interest. 

' '  Canada  To-day  and  To-morrow, ' '  by  Arthur  Copping, 
illustrated  by  his  brother,  Harold  Copping,  one  of  the 
world's  present  day  famous  illustrators,  will  shortly  be 
published  by  Cassell  &  Co.  It  is  to  contain  maps  not 
hitherto  published,  together  with  a  wealth  of  informative 
matter.  The  author  is  a  leading  English  journalist,  and 
has  been  commissioned  by  the  Dominion  Government  to 
work  for  them  in  this  country  by  writing  up  descriptive 
and  informative  articles. 

Victor  Lauriston,  of  Chatham,  Ont.,  contributes  a 
short  story  about  booming  a  bad  cigar,  in  the  October 
"Popular"  Magazine.  The  suggestive  title  is  "Smoke 
Up!" 

"Hidden  in  Canadian  Wilds,"  by  John  Mackie,  is  a 
tale  for  boys,  published  by  J.  Nisbet  &  Co.  The  story 
deals  with  two  English  lads  in  Canada,  of  a  plot   to  kill 


their  uncle,  his  disappearance,  and    the   search   therefor, 

ll  is  said  to  be  full  of  excitement. 

During  October  the  Musson  Book  Co.  intend  publish- 
ing "Thfe  Making  „f  a  Canadian  Railway,"  being  the 
story  of  the  building  of  the  C.T.P.,  •'Among  the  Eskimo- 
Hunters  of  Labrador,'  S.  K.  Huttoii;  "Scots  in  Can- 
add,"  John  Murray  Gibbon;  "The  Scotsman' in  Canada," 
by  Dr.  Wilfred  Campbell,  who  will  write  volume  one— 
"Eastern  Canada"— and  Dr.  Geo.  Mryce,  who  will  write 
the  second  volume  on  "Western  Canada;"  "Annexation, 
Preferential  Trade  and  Reciprocity,"  outlining  the  Cana- 
dian annexation  movement  of  1849-50  and  dealing  with  the 
reciprocity  question  of  later  years,  by  Geo.  M.  Jones, 
"Tales  of  Porcupine  Trails,"  W.  Milton  Yorkev  "The 
Course  of  Impatience  Carningham,"  Mabel  Burkholder,  a 
Hamilton  lady,  who  has  contributed  a  number  of  articles 
to  most  of  the  Canadian  monthlies  and  weeklies. 

William  Briggs  have  just  brought  out  "The  Evolution 
of  the  Prairie  Provinces,"  by  W.  S.  Herrington,  who  has 
been  so  successful  with  his  "Heroines  of  Canadian 
History,"  and  "Martyrs  of  New  France."  Both  of  his 
former  books  have  been  well  received,  school  libraries 
throughout  the  country,  public  libraries  and  general  read- 
ers finding  in  them  attractive  accounts  of  the  early  days 
of  Canada.  In  "The  Evolution  of  the  Prairie  Provinces" 
Mr.  Herrington  has  given  the  reading  public  an  interest- 
ing and  fascinating  account  of  the  development  of  our 
Western  Provinces.  The  book  should  sell  well  in  the 
West.     It  makes  fine  supplementary  reading  for  schools. 

One  of  the  important  books  of  the  year  to  Canadians 
is  "Father  Lacombe,  the  Black-Robed  Voyageur,"  by 
Katharine  Hughes.  It  contains  as  a  frontispiece  a  strik- 
ing photograph  of  Father  Lacombe  in  his  clerical  robes. 
Possibly  no  other  man  has  done  more  to  make  the  history 
of  the  Canadian  West  than  Father  Lacombe.  His  name  is 
a  household  word  throughout  the  length  and  breadth  of 
that  vast  northern  empire,  and  Miss  Hughes  has  produced 
■a  readable  and  interesting  account  of  this  striking  and 
historical  character.  The  story  of  Father  Lacombe 's  life 
touches  on  St.  Paul  as  a  collection  of  log  cabins,  Fort 
Garry  as  a  trading  port,  Fort  Edmonton  as  the  centre  of 
the  Saskatchewan  and  Athabasca  fur-trade,  Calgary  as 
a  frontier  police  fort;  while  in  and  out  it  winds  through 
life  on  the  Canadian  plains  as  they  evolve  from  Indian 
and  buffalo  ranges  to  autonomous  provinces  intersected  by- 
railroads.  Father  Lacombe  was  a  knight-errant  of 
charity,  a  raconteur  par  excellence,  with  a  genius  for 
friendship,  and  a  diplomat  among  diplomats.  The  book 
covers  the  period  from  the  days  of  fur-trading,  through 
pioneer  settlement  and  half-breed  rebellion  to  the  pros- 
perous commercial  present,  and  is  an  interesting  human 
picture  of  the  making  of  the  West. 

The  West  is  becoming  so  important  that  publishers  are 
feeling  a  great  demand  for  books  dealing  with  the  early 
history  of  .that  part  of  Canada.  "In  Trails  of  the  Path- 
finders," by  George  Bird  Grinnell,  there  are  some  stirring 
and  inspiring  chapters  of  the  history  of  the  West,  both 
the  United  States  West  and  the  Canadian  West.  It  is 
made  up  of  picturesque  straightforward  narratives  of  the 
adventures  of  heroic  pathfinders,  who  hewed  their  way 
through  the  continent  many  years  ago.  Mr.  Grinnell  gives 
a  number  of  exciting  and  important  stories  of  the  early 
pathfinders,  such  as  Alexander  McKenzie,  Alexander 
Henry,  Lewis  and  Clark,  and  these  are  told  almost  en- 
tirely  in  the  words  of  the  explorers  themselves. 


76 


BOOKSELLER     AND     STATIONER 


Books  Received 


Poor  Emma.     Evelyn    Tempest.      Toronto:    Musson    Co. 
Cloth,  $1.25. 

At  the  opening  of  the  story,  the  countryside  in  which 
the  scene  is  laid  lias  been  petrified  by  the  announcement 
of  the  engagement  of  Emma,  the  handsome,  masterful 
daughter  <>!'  a  bumble  architect  to  Gerald  llobarl,  an 
amiable  and  highly  connected  gentleman  of  some  means, 
with  whom  she  has  been  employed  as  governess  to  bis 
motherless  son  Jimmy,  In  Sydney,  Gerald's  brother  we 
have  a  curious  blend  of  the  rogue  and  the  gentleman. 
The  elegant  soft-spoken  man  of  the  -world  with  a  positive 
genius  for  outliving  bis  income,  carries  on  a  mild  flirta- 
tion with  Emma's  aged  maiden  aunt  who  possesses  a 
moderate  fortune,  which  reveals  the  ugliest  trait  in  his 
character,   that  of  a  fortune  hunter. 

The  Patrician.     John  Galsworthy.     Toronto:  Copp,  Clark 
Co.     Cloth,  $1.25. 

"The  Patrician"  is  a  novel  dealing  with  aristocratic 
English  life  of  to-day.  The  hero  of  the  tale  is  the  eldest 
son  of  a  British  lord,  a  typical  Conservative  member  of 
the  Cabinet.  He  meets  and  falls  in  love  with  a  lady  who 
is  living  in  the  neighborhood  separated  from  her  hus- 
band. He  asks  her  to  marry  him,  but  finds  of  course, 
that  this  is  impossible,  and  after  a  struggle  almost  de- 
cides to  live  with  her  whatever  happens.  However,  the 
great  pressure  of  bis  caste  is  brought  to  bear,  and  bow 
this  is  done  is  really  the  subject  of  the  story. 
The  Seven  Edwards  of  England.  K.  A.  Patmore.  Lon- 
don:     Methuen  &  Co.     Cloth.  10s.  6d.  net. 

An  especially  timely  book  is  this  one  of  Mrs.  Pat- 
more,  who  wrote  so  well  "The  Court  of  Louis  XIII." 
The  author  has  designed,  and  successfully,  too,  to  give 
within  certain  prescribed  limits  some  account  of  the  per- 
sonal and  family  affairs  of  those  sovereigns  and  of  the 
minor  details  of  their  daily  lives.  Beginning  with  Ed- 
ward I.  the  reader  is  treated  in  a  decidedly  interesting 
form  to  the  lives  these  monarchs  of  England — their  rom- 
ances, their  travels,  their  home  life  and  the  many  inci- 
dentc  and  anecdotes  bound  to  arise  in  the  career  of  per- 
sonages  of  notes. 

Gettysburg.     R.  K.  Beecham.     Chicago:  A.  C.  McClurg  & 
Co.     Cloth,  111.,  $1.75  net. 

The  pivotal  battle  of  the  civil  war  is  described  by 
Captain  K.  K.  Beecham,  one  of  the  members  of  the  army 
of  the  Potomac,  who  fought  in  the  great  battle  of  Gettys- 
burg. The  books  appears  at  a  time  when  it  will  have 
especial  interest  for  every  United  States  reader  at  least, 
and  for  a  great  many  Canadians  who  follow  United 
Slates  public  affairs  and  who  have  read  the  history  of 
the    neighboring   republic. 

To  Love  and  to   Cherish.     Eliza   Calvert  Hall.     Boston: 
Little,  Brown  &  Co.     Cloth,  $1   net. 

In  her  new  book  the  author  gives  us  a  glimpse  of  the 
domestic  life  of  Reuben  Ward,  a  country  lawyer  striving 
between  love  and  ambition.  His  one  desire  from  boyhood 
had  been  that  one  day  he  would  be  governor  of  his  state. 
When  this  hope  is  about  to  be  realized  he  is  suddenly 
confronted  by  the  social  side  of  the  question,  which  would 
mean  his  removal  to  t lie  Government  House  and  his  wife's 
sacrifice  of  a  quiet  country  home  life  for  the  trifles  in- 
volved   in    society. 

The  Red  Thumb  Mark.     Austin  Freeman.     Toronto:  Mus- 
son  Book  Co.     Cloth.  $1.25. 

An  interesting  detective  story  in  which  there  is  noth- 
ing morbid  or  gruesome,  and  in  which  also  a'n  effort  has 
been  made  by  the  author  to  keep  within  the  probabilities 
of  ordinary  life.  A  valuable  collection  of  diamonds  dis- 
appears from  (he  safe  of  John  Hornby,  and  his  nephew. 
Rueben   Hornby,  is   arrested   charged   with   the   theft   of 


I  hem.     The  prosecution  hold  as  their  trump  card,  a  mark 
imprinted   by  a    bleeding  thumb  upon  a  piece  of  paper 

which    is    found    in    the   safe    following   the   theft. 

Miss  Billy.  Eleanor  11.  Porter.  Boston:  L.  < '.  Page  ,\ 
Co.    Cloth,  $1.50. 

A  story  of  a  whole-hearted,  impulsive  country  girl, 
full  of  boundless  life  and  energy.  She  brings  dismay  and 
joy  to  three  bachelor  brothers.  The  tale  begins  with  an 
adoption  and  ends  in  a  romance.  The  book  is  full  of 
life  and  energy.  1 1  is  a  dainty  and  charming  story  very 
well   told. 

The  Unknown  Isle.  Pierre  de  Coulevain.  Translated 
from  the  French  by  Alys  Hallard.  Toronto:  Cassell 
&  (  o.     Cloth,  $1.30  net. 

This  book  purports  to  be  the  diary  of  a  French  lady 
who  made  a  visit  to  England,  where  she  saw  a  great  deal 
of  English  society.  In  places  the  book  reads  like  a  pleas- 
ant and  enjoyable  novel,  for  there  are  introduced  two 
or  three  love  stories,  which  end  happily.  Many  char- 
acteristic English  scenes  are  entertainingly  described,  and 
throughout  the  book  the  writer  comments  on  the  differ- 
ences of  the  English  and  French  character  with  acute- 
ness,  which,  to  an  Englishman,  must  be  instructive.  The 
book  is  delightfully  written  and  is  altogether  different 
from  any  other  taking  these  same  lines. 
Life  of  Field  Marshal  Sir  Fredrick  Paul  Haines.  Robert 
S.  Rait.     London :  Constable  &  Co.     Cloth,  10s  (id. 

A  biographical  narrative  of  a  soldier  who  fought  in 
many  of  Britain's  battles,  and  who  occupied  great  and 
responsible  positions.  The  name  of  Fredrick  Paul  Haines 
appeared  in  the  British  army  lists  for  seventy  years — 
from  1839  to  1909;  and  fQr  some  years  before  his  death 
he  was  senior  field-marshal  and  the  oldest  soldier  on  the 
active  list.  His  first  fight  was  against  the  Sikhs,  and 
he  served  through  both  the  Sutlej  and  Punjab  campaigns. 
He  fought,  too,  in  the  Crimea,  and  his  letters  of  that 
period  depict  graphically  some  of  the  important  inci- 
dents of  the  battles  of  Alma,  Balaclava  and  Inkerman. 
Returning  to  India,  he  commanded  the  Madras  army, 
and  in  time  became  Commander-in-Chief  in  India.  His 
tenure  of  office  in  that  post  includes  the  period  of  the 
second  Afghan  war,  in  which  took  place  the  relief  of 
Kandahar.  Mr.  Rait  has  given  in  this  book  an  enter- 
taining and  instructive  tale,  and  the  copious  extracts 
from  General  Haines'  letters  give  a  very  fair  estimate 
of  this  noble-minded  soldier.  The  tale  connects  us  in  a 
more  intimate  manner  with  many  of  the  exploits  of  the 
British  army  during  the  past  century. 

The  Hill.  Horace  Annesley  Vachell.  Toronto:  McClel- 
land &  Goodehild.     Cloth,  $1.25. 

A  clever  story  of  English  public  school  life.  Com- 
mencing with  the  arrival  of  John  Verney  at  the  "Hill." 
Mr.  Vaehel  gives  a  detailed  and  attractive  record  of  the 
happenings,  perplexities  and  perils  of  everyday  school 
life  during  a  period  of  five  years.  We  see  John  and  his 
<  ompanions  entering  the  school  small  boys,  forming  valued 
friendships,  and  leaving  as  young  men  filled  with  noble 
aims.  It  is  one  of  the  best  books  of  its  kind  that  have 
been  written  since  "Tom  Brown's  School  Days." 
The  Range  Riders.  Charles  Alden  Seltzer.  Toronto: 
Musson  Book  Co.     Cloth.  $1,25  net. 

"The  Range  Riders"  is  a  stirring  series  of  short 
stories  portraying  cowboy  life  on  the  romantic  plains  of 
the  South-Western  States.  While  the  subject  is  time- 
worn,  the  story  is  told  in  a  pleasing  style  that  is  snappy, 
and  generally  speaking,  devoid  of  those  tiresome  descrip- 
tions so  apt  to  bore  and  discourage  the  reader.  Perhaps 
if  is  the  variety  that  lends  it  so  much  spice.  Anyway  it 
is  a  deeply  interesting  book  and  will  more  than  hold  its 
own  with  any  of  its  kind.  There  are  ten  stories  in  all, 
most  of  them  illustrated. 


BOOKSELLER   AND  RTATTONER 


77 


The  Months  List  of  New  Books 

Canadian  Imprint  Publications  Brought  Out  Dur- 
ing Last  Week  of  August  and  Month  of  Septem- 
ber— Fall  Fiction  and  Holiday  Books  Prominent. 

Atkins,  Frederick  A.  Life  Worth  While.  Toronto: 
Frowde.     75  cents  net. 

Anonymous.  Parting  of  the  Ways.  Toronto:  Musson 
Book   Co.     Cloth,   50   cents. 

Bell,  J.  J.  The  Indiscretions  of  Maister  Redhorn.  To- 
ronto:   Frowde.     Cloth,  (it)  cents  net. 

Barr,  Amedia  E.  A  Maid  oh'  Old  New  York.  Toronto: 
William  Briggs.     Cloth. 

Bennett,  Arnold.  Hilda  Lessways.  Toronto:  William 
Briggs.     Cloth. 

Belasco,  David.  Girl  of  the  Golden  West.  Toronto:  Wil- 
liam Briggs.     Cloth. 

Bindloss,  Harold.  A  Prairie  Courtship.  Toronto:  Mc- 
Leod &  Allen.     Cloth,  $1.25. 

Black,  Prof.  Hugh.  Happiness.  Toronto:  Frowde.  Cloth. 
gilt.     $1.50. 

Boissiere,  Albert.  The  Missing  Finger.  Toronto:  Wil- 
liam Briggs.     Cloth. 

Burnett,  Frances  Hodgson  The  Secret  Garden.  Toronto: 
Copp,  Clark.     Cloth,  ill.  in  color,  $1.50. 

Bowie,  W.  A.  An  Angel  in  Ambledon.  Toronto:  Cassell 
&  Co.     Cloth. 

Bacon,    Gertrude.      How   Men   Fly.     Toronto:    Cassell   & 
Co.     Paper,  30  cents  net. 
A  book  of  over  a  hundred  pages,  intended  to  serve  as 

a    simple    and    elementary    introduction    to    the    study    of 

aviation.     Its  chapters  deal  with  the  history  of  aviation; 

aeroplanes   of   to-day   and   to-morrow;    how    men    learned 

to   fly,  and  a  number  of  interesting  points  regarding  re- 
cent flights.     The  book  is  well  illustrated. 

Baum,   L.   Frank.     The   Oaring   Twins.     Toronto :    Copp, 
Clark  Co.     Cloth,  $1  net. 
This  is  a  story  for  young  folks  between  the  ages  of 

12   and   18,   written   by   the   author  of  the   "  Oz "   books, 

and  is  illustrated  by  Pauline  M.  Batchelder.     Five  little 

Darings  have  been  left   alone   to   battle   with   the   world, 

most  of  the  responsibility  falling  on  the  twins,  Phil  and 

Phoebe,  who  are  the  oldest.     Their  trials  and   anxieties 

are   those   of  real   boys  and    girls,    though    their   rewards 

may   be  greater  than  falls   to   the   lot  of  most  of  them. 

It  is  not  a  fairy  story,  though  it  contains  many  thrilling 

adventures,  intermingled  with  a  host  of  fun. 

Beresford,  John  Davis.  The  Early  History  of  Jacob 
Stahl.  Toronto:  McClelland  &  Goodchild.  Cloth, 
$1.25. 

Black,  Hugh.  Happiness.  Toronto:  Henry  Frowde. 
Cloth.  $1.50  net. 

Blackburn,  Douglas,  and  Caddell,  Capt.  W.  W.  Secret 
Service  in  South  Africa.  Toronto:  Cassell  &  Co. 
Cloth,  $3.15. 

Booth,  Mary  H.  How  to  Read  Character  in  Handwrit- 
ing.    Toronto:  Copp,  Clark.     Cloth,  50  cents. 

Burnett,  Frances  Hodgson.  Dawn  of  To-morrow.  To- 
ronto: McClelland  &  Goodchild.    Cloth,  net,  $1.00. 

Burnett,  Mrs.  Frances  Hodgson.  The  Secret  Garden.  To- 
ronto: Copp,  Clark.     Cloth,  $1.50. 

Byron,  May.  The  Garden  of  Love.  Toronto:  Musson 
Book  Co.     Cloth,  $1.25. 

Carrel,  Frank.  Canada,  West  and  Farther  West.  To- 
ronto :   Musson  Book  Co.     Cloth. 

Chambers,  Robert  W.  The  Common  Law.  Toronto:  Mc- 
Leod  &  Allen.     Cloth,  $1.25. 


Chesterton,  G.  K.     The  Innocence  of  Father  Brown.    To- 
ronto:  Cassell   &  Co.     Cloth,  $1.25. 
Ccuuvain,  Pierre  De.     The  Heart   of  Life.     Toronto:    M<- 

i  lelland   &    Goodchild.     Cloth,  $1.25. 
C.  H.  R.     The  Town  of  Morality,  or  the  Narrative  of  One 
Who  Lived  Here  tor  a  Time.     Toronto:  William  Briggs. 
Cloth. 
Cairel,   Frank.      Canada's    West    and    Farther    West.      To- 
ronto:   Musson   Book   Co.     Cloth,  $1.50. 
Cosby,  Elizabeth.     A  Servant   of  the  State.     Toronto:  Cas- 
sell  &   Co.      Cloth. 
Cullum,  Ridgwell.     The  One   Way  Trail.     Toronto:   Copp. 

Clark.     Cloth,  ill.  in  color,  $1.25. 
Corelli,  Marie.     The  Lite  Everlasting.     Toronto:   William 

Briggs.     Cloth. 
Cody,  H.  A.     The    Fourth     Watch.       Toronto:     William 

Briggs.     Cloth. 
Dawson,  W.  J.    The  Book  of  Courage.     Toronto:  Frowde. 
Cloth,  $1.25   net. 

Another  volume  has  been  added  to  the  works  of  this 
author,  and  will  be  welcomed  by  the  army  of  readers  who 
have  been  benefited  by  his  books.  This  book,  among 
other  themes,  takes  up  "The  Need  of  Courage,''  "The 
Success  of  Failure,"  "The  Failure  of  Friendship,"  and 
tells  of  facing  difficulties,  of  losing  money,  of  old  age, 
the  courage  of  an  obscure  life  up  to  the  closing  chapter, 
dealing  with  "The  Meaning  of  Life." 
Deeping,  Warwick.     Fox   Farm.     Toronto:  Cassell  &   Co. 

Cloth. 
Diary  of  Mrs.  John  Graves  Simcoe,  wife  of  First  Lieut. - 
Governor  of  Upper  Canada,  with  Notes  and  Biography 
by  John  Ross  Robertson,  (237  ills.)    Toronto:  William 
Briggs.     Cloth. 
Doyle,   A.    Conan.     The    Last   Galley.      Toronto:   Musson 

Book   Co.     Cloth.  $1.25. 
Duncan,    Norman.      The    Measure    of    a    Mail.      Toronto: 

Frowde.     Cloth,  $1.25. 
During,    Stella    M.      Love's    Privilege.      Toronto:    Cassell 

&  Co.     Cloth. 
Davis,  Richard  Harding.     The  Man  Who  Could  Not  Lose. 

Toronto:   McLeod  &  Allen.     Cloth,  $1.25. 
Deeping,  Warwick.     Fox  Farm.     Toronto:  Cassell  &  Co. 

Cloth,  $1.25. 
During,  Stella  M.     Love's  Privilege.     Toronto:  Cassell  & 

Co.  Cloth,  $1.25. 
Fletcher,  C.  R.  L.,  and  Kipling,  Rudyard.  A  School  His- 
tory of  England.  Toronto:  Henry  Frowde.  Cloth, 
50  cents  net.  A  History  of  England,  edition  de  luxe, 
colored  plates,  cloth,  $2.50  net. 
Futrelle,  May.  Secretary  of  Frivolous  Affairs.  Toronto: 
McLeod   &  Allen,     doth,  $1.25. 

A  clever,  kindly  tale  of  a  series  of  fashionable  happen- 
ings. Two  sisters  finding  themselves  alone  in  the  world 
without  any  income  whatsover,  are  forced  by  necessity  to 
earn  something.  One  of  the  girls  has  an  unusual  position 
offered  her,  in  that  her  chief  occupation  is  to  keep  things 
bright  and  lively  in  the  summer  home  of  a  social  leader 
and  try  to  divert  the  son  and  daughter  from  entangling 
matrimonial  alliances.  A  count,  who  turns  out  to  be  a 
thief,  adds  an  element  of  excitement  to  the  story,  which 
is  well  told. 
Farnol,    Jeffery.      The   Money    Moon.      Toronto:    William 

Briggs.     Cloth. 
Glass,    Montagu.      Abe   and   Mawrus.       Toronto:   Musson 

Book  Co.     Cloth,  $1.25. 
Green,  Anna  Katharine.     Initials  Only.     Toronto:  William 

Briggs.     Cloth. 
Grinnell,    George  Bird.      Trails  of   the   Pathfinders.      To- 
ronto:  William  Briggs.     Cloth. 


78 


BOOKSELLER  AND  STATIONER 


SOME   NEW   BOOK   OFFERINGS. 

A  new  hook  by  Annie  Fellows  Johnston,  writer  of 
the  Little  Colonel  and  other  stories,  is  announced  for 
publication  during  .October,  under  the  title  of  "Travelers 
Five  Along  Life's  Bighway."  This  is  a  work  of  adult 
Sction — quite  a  new  field  for  this  author.  L.  C.  Page  & 
Co.,  Boston,  are  the  publishers. 

Sampson,  Low,  Marslon  &  Co.,  London,  announce  two 
important  religious  works  by  an  Oxford  man,  Robinson 
Smith.  The  first,  entitled  "The  Children's  Bible,"  con- 
sists ol*  selected  chapters  arranged  in  paragraphs,  hut 
following  the  order  of  the  authorized  version.  A  certain 
portion  is  allotted  for  every  day  in  the  year,  either  the 
parent  to  read  to  the  child,  or  the  children  to  read  them- 
selves, so  that  the  Bible  is  read  through  in  twelve  months, 
except  those  parts  purposely  omitted  that  are  considered 
unsuitable  for  juniors.  It  will  make  a  volume  of  be- 
tween b'00  and  700  pages,  and  will  be  published  at  a  popu- 
lar price.  The  second  is  entitled  "A  Consecutive  Life  of 
Christ,"  being  a  fusion  of  the  four  gospels  into  one 
chronological  narrative.  As  a  help  to  teachers  of  the 
Bible  it  will  be  found  invaluable,  and  with  it  children 
will  get  a  clear  conception  of  the  life  and  teaching  of  the 
Lord.  They  also  announce  a  new  edition  at  a  cheaper 
price  of  Captain  Slocum's  "Sailing  Alone  Around  the 
World."  A  pathetic  interest  attaches  itself  to  this  work, 
in  view  of  the  fact  that  Captain  Slocum  sailed  out  of 
New  York  harbor  two  years  ago  in  the  same  little  craft 


ing,  which  should  prove  a  valuable  addition  t<>  Browning 
literature. 

Thomas  Nelson  &  Sons  are  publishing  in  their  two 
shilling  series  of  novels  new  Dickens'  edition  commemor- 
ative of  the  centennial  next  year.  Two  volumes  have  al- 
ready been  published — "The  Pickwick  Papers"  and 
"Nicholas  Nickleby,"  containing  the  original  illustra- 
tions. They  are  bound  in  plain  blue  cloth  with  gilt  letter- 
ing. Nelsons  are  also  publishing  Dickens  in  their  six- 
penny classics;  and  are  as  well  publishing  through  their 
Paris  house  a  series  of  French  literary  collections,  two  of 
the  latest  additions  to  the  series  being  "La  Chanoinesse, " 
Andre  Theuriet;  and  "Caracteres, "  La  Bruyere. 

"Children  of  Egypt"  is  the  title  of  a  recent  book  on 
foreign  missions  published  by  Oliphant,  Anderson  and 
Ferrier,  Edinburgh.  The  author,  L.  Crowther,  begins  his 
story  with  a  geographical  and  historical  description  of 
Egypt  and  then  tells  of  its  ancient  literature,  customs, 
life  and  superstitions.  Of  course  the  Nile  is  given  a  large 
place.  The  later  part  of  the  books  deals  with  the  religi- 
ous efforts  made  to  convert  the  people.  There  a  number 
of  colored  illustrations  throughout  the  book. 

"The  Life  of  St.  Clare,"  is  an  autobiographical  work 
ascribed  to  Friar  Thomas  of  Celano,  of  the  order  of  Friars 
Minor,  and  translated  and  edited  from  the  earliest  manu- 
scripts by  Friar  Paschol  Robinson,  of  the  same  order.  It 
is  a  religious  book,  dealing  with  the  life  of  one  of  the 
most  notable  Catholic  saints  of  the  Franciscan  Order. 
The  story  of  St.  Clare's  life  first — in  the  world,  and  second- 


tm 


'  Alys  All  Alone." 


"  Dionis  of  the  White  Veil." 


Two    of    L.    C.  Page    &.    Co.s    New    Fall    Books. 


in  which  he  made  his  wonderful  voyage,  and  has  not 
been  heard  of  since. 

J.  Nisbet  &  Co.,  London,  are  publishing,  in  conjunc- 
tion with  the  St.  Catherine  Press,  a  number  of  genea- 
logical, historical  and  biographical  works  dealing  with 
British  men  and  topics.  They  are  also  bringing  out  this 
fall  many  philosophical,  theological  and  devotional  books. 

Little.  Brown  &  Co.,  Boston,  are  publishing,  on  Octo- 
ber 7,  a  new  story,  "Havoc,"  by  E.  Phillips  Oppenheim. 
It  is  a  story  of  international  intrigue  founded  on  a 
plot  related  to  him  in  a  Parisian  cafe  by  a  secret  service 
spy  of  one  of  the  great  powers.  The  same  publishers  will 
shortly  bring  out  Lilian  Whiting's  book  on  "The  Brown- 
ings: Their  Life  and  'Art."  This  book  is  said  to  con- 
tain some  hitherto  unpublished  letters  by  Robert  Brown- 


ly, — in   the   cloister,  is   portrayed  vividly   by  the  author. 
The  book  is  published  by  T.  Fisher  Unwin. 

Among  the  more  important  Scribner  publications  for 
September  are  the  two  notable  works  on  art,  "The  Classic 
Point  of  View,"  by  Kenyon  Cox,  and  "Art  in  France," 
a  new  volume  in  the  International  Series -of  Art  Manuals, 
by  Louis  Hourticq.  Inspector  of  Fine  Arts  in  the  City  of 
Paris;  Dr.  William  Newton  Clarke's  attempt  to  make 
plain  the  principles  governing  Christ's  life  and  teachings, 
"The  Ideal  of  Jesus;"  Admiral  Chadwick's  two-volume 
work,  "The  Spanish-American  War,"  which,  though  in- 
dependent of  his  earlier  volumes,  "Diplomacy,"  comes 
under  the  same  head — "The  Relations  of  the  United 
States  and  Spain;"  and  a  complete  account  of  the  devel- 
opment of  football,  from   its  origin  to  the  present  year, 


BOOKSELLER      A  *  D     STATIONER 


79 


NEW  SEASON  HOLIDAY  BOOKS. 
MeClruig     &  Co.,    Chicago,     are  publishing    this 


fall 


quite  a  heavy  list  of  holiday  ,  books,  booklets  and  novel- 
ties. Some  of  the  principal  book  titles  are  "English 
Country  Life,"  "Annals  of  the  Parish"  (Scottish  Life), 
"Arran  of  the  Bens,  the  Glens,  and  the  Brave,"  "The 
Pageant  of  the  Forth,"  "The  Fourth  Physician"  (Christ- 
mas Story).  All  of  these  books  are  illustrated  in  color. 
There  are  in  addition  nearly  a  dozen  other  titles  of 
poetry  and  prose  bound  in  novelty  style. 

"The  Love  Story  of  a  Maiden  of  Cathay,"  told  in  let- 
ters from  Yang  Ping  Yu,  is  a  gift  class  book  published  by 
Henrv  Frowde.     It  is  bound  in  decorated  boards. 


Cover  of  one  of  the  Copp.  Clark  Gift  Books. 

William  Briggs  have  issued  in  tastily  gotten-up  style 
''A.  Maid  of  Old  New  York,"  by  Amelia  E.  Barr. 

McLeod  &  Allen  have  brought  out  "The  Purple 
Stocking,"  by  Edward  Salisbury  Field,  boxed,  suitable  for 
presentation  purposes. 

"To  Mother"  is  the  title  of  a  little  book  of  poetry  by 
Marjorie  Benton  Cooke,  put  up  by  Forbes  &  Co.,  Chi- 
cago, in  a  decorated  paper  cover  and  boxed.  It  is  the  ex- 
pression of  a  daughter's  thoughts  on  many  things  to  a 
mother,  and  while  it  does  not  concentrate  on  motherhood 
there  is  a  vein  of  that  happy  relation  throughout  the 
poem. 

G  P.  Putnam's  Sons  are  issuing  in  decorated  boxes 
and  binding  a  number  0f  Myrtle  Reed's  novels.  "A  Weaver 
of  Dreams"  is  the  latest  of  these,  the  story  having  its 
setting  in  a  small  American  town.  While  it  may  not 
come  up  to  some  of  her  other  stories,  the  tale  neverthe- 
less, is  on  interesting  romance,  containing  much  that  is 
bright  and  cheerful,  and  of  a  Christmassy  nature. 

Cassell's  are  this  year  publishing  in  their  Little 
Colder.  Books  "The  Rubaiyat,"  "Dreams  of  Gerontius," 
"Golden  Thoughts  From  St.   Thomas  a  Kempis." 

The  Thomas  V.  Crowell  Co.,  New  York,  are  issuing-  in 
attractive  form  a  number  of  the  earlier  essays  of  Henry 
Van  Dyke.  These  include  "Joy  and  Power,"  "The  Battle 
of  Life,"  "The  Poetry  of  the  Psalms,"  "The  Good  Old 
Way,"  and  "Ships  and  Havens."  Each  of  these  works 
is  bound  separately  in  a  stiff  paper  cover  highly  decorated 
and  boxed  in  a  manner  suitable  for  Christmas  giving.  The 
essays  are  also  put  up  in  a  simpler  style,  being  enclosed 
in  stiff  paper  envelopes,  neatly  decorated.  In  this  style 
may  also  be  obtained  Tolstoi's  "Where  Love  Is,  There 
God  is  Also;"  and  James  Russell  Miller's  "Young  Men: 
Faults  and  Ideals,"  and  "Girls:  Faults  and  Ideals." 


In  the  gift  book  class  The  Copp,  Clark  Co.  have  a 
lengthy  list.  Among  them  are  "Songs  of  Innocence," 
William  Blake,  illustrated  in  color  by  II.  C.  Appleton ; 
"Iolanthe  and  Other  Operas,"  by  the  late  W.  S.  Gilbert, 
illustrated  in  color  by  W.  Russell  Flint.  This  work  is 
uniform  with  "Savoy  Operas,"  published  last  year. 
"Scottish  Life  and  Humor,"  illustrated  in  color,  is  uni- 
form with  last  year's  "Irish  Life  and  Humor,"  "Life's 
Beginnings,"  in  cloth  and  leather  bindings  is  a  book  of 
daily  readings — a  Scripture  text  and  other  selections  by 
various  writers  bearing  on  the  text's  subject.  "For  Her 
Name's  Sake,"  an  anthology  of  "poetical  addresses  from 
devout  lovers  to  devout  maidens,"  edited  by  Stephen 
Langton,  may  be  had  in  either  cloth  or  leather.  "A 
Book  of  Verse  by  Living  Women,"  with  an  introduction 
by  Lady  Margaret  Sackville,  is  a  companion  volume  to 
"For  Her  Name's  Sake." 

•  The  same  house  have  also  in  preparation  tor  early 
issuance  a  new  volume  of  the  complete  poems  of  Henry 
Van  Dyke;  "Tannhauser, "  illustrated  by  Willy  Pogany, 
in  cloth  and  leather  bindings;  "Fair  Americans,"  the 
new  Harrison  Fisher  hook;  "Treasure  Island,"  R.  L. 
Stevenson,  illustrated  by  N.  ( '.  Wyeth.  This  volume  is 
uniform  with  Fields'  "Poems  of  Childhood"  and  Steven- 
son's "Garden  of  Verse."  Henry  Van  Dyke's  works — 
"The  Blue  Flower,"  "Ruling  Passion,"  etc. — six  volumes 
in  all,  printed  on  thin  paper  and  bound  in  leather; 
"Other  People,"  the  1912  Gibson  book;  "The  Wilderness 
of  the  Upper  Yukon,"  Chas.  Sheldon;  "Guinivere  and 
Other  Poems,"  Tennyson,  illustrated  by  Florence  Harri- 
son, "The  Christmas  City,"  illustrated,  being  the  story 
of  the  little  town  of  Bethlehem  from  the  earliest  time  to 
the  present  day;  "A  Gallery  of  Girls,"  by  Coles  Phillips; 
"Forty  Years  of  Song,"  being  the  life  and  reminiscences 
of  Mme.  Albane,  written  by  herself;  and  "Siegfried," 
illustrated  by  Rackham,  is  uniform  with  "Rhinegold  and 
the  Valkyrie,"  published  last  year. 

Little,  Brown  &  Co.,  Boston,  have  published  for  pres- 
entation purposes  an  edition  of  "When  Woman  Pro- 
poses," the  latest  novel  by  Anne  Warner.  This  book  is 
bound  in  decorated  cloth,  with  gilt  tops,  and  is  boxed. 
The  story  concerns  a  rich  heroine  and  an  army  captain 
who  does  not  consider  his  pay  sufficient  to  allow  him  to 
marry.  The  lady,  however,  being  a  woman  in  love  deter- 
mines to  have  her  way.  The  measures  she  uses  to  obtain 
her  object  furnish  material  for  this  love  story. 


One  of.tne   I- all  Books  published  by  Copp.  Claik  Co. 


Thomas  Y.  Crowell  Co.,  New  York,  have  published  in 
a  presentation  "Miniature  Series"  a  selection  of  classics 
in  a  set  of  ten  volumes,  prettily  encased  in  fancy  colored 
bindings.  The  set  includes  :  "Rubaiyat,"  "Snowbound," 
"Recessional,"  Gray's  "Elegy,"  "Sonnets  from  the  Por- 
tuguese," "Deserted  Village,"  "The  Traveller,"  "The 
Raven,"  "Ballad  of  Reading  Gaol,"  and  "Vision  of  Sir 
Launfal." 


80 


BOOKSELLER  AND  STATIONER 


CHRISTMAS  JUVENILE  BOOKS. 

A  mollis  I  .lack's  illustrated  books,  for  which  The 
CoPPi  Clark  Co.  arc  Canadian  agents,  are  Hans  Ander- 
sen's Fairy  Tales,  illustrated  by  Cecile  Walton,  and 
Nurserj    Rhymes,  pictured  by  Louie  Chisholm. 

"Clif  Stirling  Behind  the  Line"  is  the  title  of  this 
year's  CHI  Stirling  story  told  by  Gilbert  Patten,  and 
published  by  David  McKay,  Philadelphia.  Like  his  prev- 
ious \v0rk,  "Clif  Stirling,  Captain  of  the  Nine"— with 
which  the  present  book  is  uniform  in  size,  style  and  price 
-Mr.  Patten  gives  a  capital  up-to-date  football  story,  and 
at  the  commencement  of  the  season  the  book  should  coin- 
mend  itself  to  the  youthful  athlete,  as  well  as  proving  a 
good  holiday  present  for  a  vigorous  boy.  Football  is  written 
large  all  through  the  tale,  which  is  interestingly  told  in  a 
natural    manner. 

"The  Unmannerly  Tiger  and  Oilier  Korean  Tales" 
will  make  new  reading  for  childish  lovers  of  fairy  tales. 
There  is  the  house  brownie,  the  impolite  tiger,  the  won- 
derful magpies  and  the  clever  rabbit,  besides  scores  of 
other  interesting  animal  characters.  The  pictures  in 
color  depict  the  animals,  birds  and  fairies  in  a  vivid 
manner.  The  author  is  William  Elliot  Griffis,  and  the 
publishers  are  Thomas  Y.  Crowell  Co.,  New  York.  The 
same  firm  are  also  publishers  of  "Happy  Children,"  by 
Ella  Farnian  Pratt.  The  book  has  for  sub-title  "A  Book 
of  Bedtime  Stories,"  which  explains  the  object  of  the 
volume's  work.  It  is  written  for  tots  just  between  five 
and  eight,  beginning  to  read.  There  are  eight  tales  in 
all — simple,  natural  stories  told  by  an  experienced  writer. 
One  of  the  yams  concerns  Gretchen  Hall  who  took  a  nest- 
ful  of  birds  to  church  one  Sunday.  There  are  colored  il- 
lustrations by   Laetitia   Hall. 

The  1!)11  "Empire  Annual  for  Canadian  Boys,"  and 
the  "Empire  Annual  for  Canadian  Girls,"  published  this 
month  by  the  Religious  Tract  Society,  London,  Eng., 
have  made  advances  over  previous  issues,  which  is  stat- 
ings  a  great  deal.  Each  of  the  volumes  contains  384  pages 
of  reading  matter,  together  with  seven  colored  plates 
and  Hi  black  and  white  pictures.  Both  books  are  edited 
by  A.  R.  Buckland,  who  has  accomplished  his  task  well 
The  boys'  annual  has  43  separate  stories  and  articles 
that  should  appeal  to  the  young  reader.  These  are 
stories  of  adventure  and  sport,  and  tales  of  birds,  pets 
and  the  schoolroom,  which  should  make  this  volume,  as 
well  as  ils  companion,  an  acceptable  present  and  prize. 
The  girls'  annual  also  has  stories  0f  adventure  and  sport 
and  articles  on  pets  and  the  school,  humor  and  pathos, 
which  should  make  it  worthy  a  place  on  a  girl's  book- 
shelf. 

In  the  juvenile  class  Cassell  &  Co.  are  publishing  for 
(he  holiday  trade  a  "Robinson  Crusoe,"  "Pilgrim's  Pro- 
gress," "Treasure  Island,"  "All  About  Airships,"  and 
"All  About  Railways,"  by  Ralph  Simmonds  and  F.  S. 
Hartnell;  "Fairy  Rings,"  Edith  Howes;  and  four  books 
for  boys  and  girls — "Champion  of  the  School,"  "For 
School  and  Country,"  "Peggy,  S.  G.,"  and  "Penelope 
Intrudes." 

A  great  variety  of  stories  for  fairy-tale  lovers  are 
included  among  the  new  publications  of  Rand,  McNally 
cV  Company.  There  is  "The  Rose  Fairies,"  full  of 
fairy  fancies  by  Olivia  McCabe,  with  twelve  pictures  in 
color  by  Hope  Ihinlap;  "The  Garden  of  Hearts'  De- 
light," by  Ida  Huntington,  telling  of  a  lovely  baby  to 
whom  (he  fairies  gave  the  wonderful  gift  of  imagina- 
tion; "Edda  and  the  Oak."  what  a  little  tot  learned 
ol  nature's  secrets  in  a  magical  country,  by  Flia 
Peattie:  and  "The  Enchanted  Peacock,"  a  book  of 
fairy   tales   by   Julia   Brown.      All   are  attractively   illus- 


trated  in  color.  William  L.  Hill's  "Jackieboy  in 
Rainbow  land,"  illustrated  by  Fanny  Y.  Cory,  tells  the 
strange  experiences  of  a  little  boy  ill  a  wonderful  land 
ol  dashing  colors.  A  book  of  pretty  verses  by  Wilhel- 
miiia  Seegmiller  has  the  title  "Other  Rhymes  for  Lit- 
tle Readers."  This  house  is  also  publishing  a  player's 
edition  of  Longfellow's  "Hiawatha,"  with  fifty-six 
sepia  duotones  and  eight  color  illustrations,  and  "The 
Joy  of  Gardens,"  a  book  tilled  with  the  garden  spirit 
rather   than    a    manual,   by    Lena    May    McCauley. 

Little,  Brown  &  Co.  announce  a  strong  list  of  books 
for  boys  and  girls  for  publication  in  the  autumn,  in- 
cluding "Jackson  and  his  Henley  Friends,"  in  the 
"Henley  Schoolboy  Series,"  by  Frank  E.  Channon; 
"Great  Bear  Island,"  an  adventure  story  by  Arthur 
E.  McFarlane;  "Scouting  for  Light  Horse  Harry,"  in 
the  "Stuart  Schuyler  Series,"  by  John  Preston  True; 
"Billy:  His  Summer  Awakening,"  the  first  volume  in 
the  "Billy  Series,"  by  Charles  Keen  Taylor;  "Fairmount 
Girls  in  School  and  Camp,"  in  the  "Fairmount 
Girls  Series,"  by  Etta  Anthony  Baker;  "Within  the 
Silver  Moon,"  a  modern  fairy  tale  by  Madge  A.  Big- 
ham;  "Tiny  Hare  and  His  Friends,"  by  Anne  Sykes; 
"Tommy  Tucker's  Book,"  in  the  "Boy  Blue  Series," 
by  Mary  Frances  Blaisdell;  "A  Chevalier  of  Old  France," 
a  translation  of  the  "Song  of  Roland,"  by  John  Har- 
rington Cox;  "The  American  History  Story  Book,"  by 
Albert  E.  Blaisdell  and  Francis  K.  Ball;  "Firebrands," 
by  Frank  E.  Martin  and  George  M.  Davis,  two  new 
volumes  in  the  "Little  People  Everywhere  Series"  of 
books,  describing  child  life  in  various  parts  of  the  world, 
entitled  "Hassan  in  Egypt,"  and  "Marta  in  Holland." 
Also  new  and  illustrated  editions  printed  from  new  plates 
of  the  first  three  volumes  in  Susan  Coolidge's  "Katy 
Did  Series." 

A.  C.  McClurg  &  Co.,  Chicago,  have  a  dozen  or  more 
new  juveniles  in  their  1911  fall  list — "The  Scout  of  Pea 
Ridge, "  by  Byron  A.  Dunn,  a  Civil  War  story  for  boys 
and  girls  of  from  12  to  15  years  of  age;  "The  Night 
Riders  of  Cave  Knob,"  Qunicy  Scott,  a  Kentucky  story 
for  boys;  "Billy  Tomorrow  Stands  the  Test,"  Sarah  Pratt 
Carr,  the  third  volume  in  Billy  Tomorrow  series,  for  boys 
and  girls;  "The  Glittering  Festival,"  Edith  Ogden  Har- 
rison, a  fairy  story  for  children;  "The  Fireman,"  and 
"The  Sailor,"  Geo.  A.  Williams  and  Tudor  Jenks,  two 
volumes  in  What  Shall  I  Be  series,  picture  books;  eight 
new  titles  in  Life  Stories  for  Young  People,  from  the 
German,  by  Geo.  P.  Upton.  All  the  juveniles  are  illus- 
trated. 

In  juveniles  The  Copp,  Clark  Co.  have  recently 
brought  out  "The  Boys'  Book" — hobbies,  sports,  pas- 
times, amusements — by  E.  Keble  Chatterton;  "The  Sweep 
id'  the  Sword,"  a  battle  book  for  boys,  being  an  account 
of  the  wars  of  the  world  from  earliest  ages  to  the  close  of 
the  South  African  war,  by  A.  H.  Miles;  the  book  is  pro- 
fusely illustrated;  "Fairy  Tales  of  All  Nations,"  Logan 
Marshall,  illustrated  in  color;  "Witch's  Kitchen,"  Ger- 
ald Young,  illustrated  in  color  by  Willy  Pogany, "  "All 
Shakespeare's  Tales."  illustrated  in  color  by  M.  L.  Kirk: 
"Sea  Fairies,"  Frank  Baum,  similar  in  style  to  the  "Oz" 
books,  illustrated  ;  "Twinkle  and  Chubbins,"  a  fairy 
tale  by  Laura  Bancroft,  illustrated  in  color  ;  a  new  vol- 
ume in  Airship  Boys  Series— "Airship  Boys  in  Finance" 
— H.  L.  Sayler;  "The  Daring  Twins,"  for  boys  and  girls 
from  15  to  18  years  of  age,  by  Frank  Baum,  illustrated  ; 
"Tom  Stapleton,  Boy  Scout,"  Capt.  F.  S.  Brereton  ; 
"The  Young  Railroaders,"  F.  Lovell  Coombs,  a  story  of 
life  on    Canadian    railroads   by  a  Canadian   writer;    "The 


BOOKSELLER     AND     STATIONER 


81 


Hero  of  Heroes" — a  life  of  Christ  for  young  people — Rev. 
Robt.  F.  Horton,  illustrated  in  color.  The  same  house 
will  also  have  ready  before  the  Christmas  season  "The 
Airship  Boys'  Ocean  Flyer,"  H.  L.  Sayler  ;  "The  Italian 
Fairy  Book,"  illustrated  in  color,  and  uniform  with  the 
Welsh,  Irish  and  Scottish  fairy  books  of  previous  sea- 
sons ;  "The  Young  Crusoes  of  the  Sky,"  F.  Lovell 
Coombs,  the  scene  of  which  story  opens  at  the  Toronto 
Exhibition  ,  two  new  books  by  Capt.  Brereton — "The 
Hero  of  Panama"  and  "Under  the  Chinese  Dragon  ;"  and 
"My  Book  About  Canada,"  a  new  children's  picture 
book. 

Frederick  Warne  &  Co.,  London,  have  this  year  issued 
"Peter  Rabbit's  Painting  Book,"  a  new  little  shilling 
book  by  Beatrix  Potter,  which  should  be  helpful  for 
children  learning  painting  and  drawing.  The  book  con- 
tains 12  colored  plates  and  12  outline  pages,  with  descrip- 
tive letterpress  by  the  artist.  The  cover  olMimp  boards 
is  attractively  pictured  in  colors. 

L.  ('.  Page  &  Co.  's  fall  list,  includes  a  number  of  at- 
tractive fiction  titles  for  young  readers — some  by  well- 
known  writers  and  some  by  new  writers  of  promise. 
There's  a  new  book  by  Marion  Ames  Taggart,  "Nancy, 
the  Doctor's  Little  Partner,"  continuing  the  adventures 
of  her  little  heroine,  Nancy  Porter,  the  doctor's  little 
girl;  and  Edith  A.  Sawyer  contributes  a  sequel  to  her 
successful  "The  Christmas  Makers'  Club,"  under  the 
title  of  "Elsa's  Gift  Home."  John  V.  Lane,  author  of 
"Marching  With  Morgan,"  has  written  another  boy's 
story  of  the  revolutionary  period,  "Rodney,  the  Ranger." 
A  unique  little  volume  is  Norman  H.  Pitman's  "Chinese 
Playmates,"  illustrated  from  pen  and  ink  drawings,  done 
by  Sen  Fab  Shang,  and  a  pretty  little  story  is  Una  Mac- 
donald's  " Alys-All-Alone,"  that  will  gladden  the  heart 
of  many  a  reader.  Force  of  circumstance  left  her  some- 
what alone,  but  the  story  closes  with  the  little  girl  hap- 
pily established  in  a  real  home  and  no  longer  "Alys-All- 
Alone."  It  is  well  written.  There  are  also  two  new 
titles  in  the  Little  Cousin  Series,  "Jose,  Our  Little  Portu- 
guese Cousin,"  by  Edith  A.  Sawyer,  and  "Gerard,  Our 
Little  Belgian  Cousin,"  by  Blanche  McManus,  and  a  new- 
volume  in  the  Cosy  Corner  Series,  "Joe,  the  Circus  Boy," 
by  Alice  E.  Allen.  Charles  H.  L.  Johnston's  new  book 
for  his  Famous  Leaders  Series  deals  with  "Famous  Pri- 
vateersmen  and  Adventures  of  the  Sea,"  and  will  be 
published  during  October. 

J.  Nisbet  &  Co.,  London,  have  new  this  year  in  their 
illustrated  stories  and  books  for  young  people:  "The 
Mysterv  of  the  Castle,"  Mary  Stuart  Boyd;  "The  Win- 
ning of  the  Golden  Spurs,"  Percy  Westerman;  "An  Im- 
possible Friend,"  E.  L.  Haverfield;  "Black  Man's  Rock," 
John  Mackie;  "The  Schoolgirl  Princess,"  Arthur  Wyatt; 
"Bedtime  Stories,"  for  little  folk;  and  "Nisrin,"  a  story 


id'  India  by  a   native  of  that  country.     As  well,  they  have 
a  number  of  additions  to  their  various  reward  series. 

Dana,  Fstcs  &  Co.,  Boston,  have  published  this  fall 
several  juvenile  and  children's  books  suitable  for  the 
Christmas  season.  "The  Adventures  of  Pony  Dexter," 
by  Harriet  A.  Cheever,  a  popular  writer  of  animal  stories 
for  children,  tells  an  interesting  story  of  the  experiences 
of  (he  pony  from  the  pony's  point  of  view.  The  reading 
is  bright,  and  it  should  impress  on  the  young  mind  more 
thoughtfulness  and  a  greater  love  for  dumb  animals. 
"Pinky  Winky  Stories,"  by  Margaret  Johnson,  is  a  new 
rebus  book  for  children,  possessing  attraction  as  a  story, 
game,  picture  and  puzzle  book,  all  in  one.  "Christmas 
in  Sweden,"  by  Sarah  Gertrude  Pomeroy,  relates  the 
experiences  of  two  American  children  in  Sweden.  The 
account  of  the  Christmas  festivities  is  interesting  and 
informative. 


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From  Oliver  &  Boyd's  List 

Recently    Published.      Medium    8vo.      800   pageH.      Price   16s  net. 

FARM  LIVE  STOCK  OF  GREAT  BRITAIN, 

By    ROBERT   WALLACE, 
Professor   of   Agriculture   and    Rural    Economy   in    the   University 

of    Edinburgh. 

FOURTH   EDITION,   Enlarged   and   in   great   part   re-written. 

With   400   Illustrations   from    Photographs,  and  numerous   Figures 

in    the   Letterpress. 

"The  illustrations  are  perfect  gems,  they  provide  hours  of 
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lithographer." — Live   Stock  Journal. 

Recently   Published.     632   pp.     Extra   Crown   8vo.     Cloth,   top   gilt. 
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A  SHORT  HISTORY  OF  SCOTLAND, 

BY    P.   HUME  BROWN,   M.A.,  LL.D. 

Eraser  Professor  of  Ancient  {Scottish)  History  and  Palaeography,  University  of 

Edinburgh ;  and  Historiographer-Royal  for  Scotland. 

Just     Published.       With     Illustrations.       Demy      8vo.      656    pp. 
Price  10s.  6d.  net. 

Food  and  Feeding  in  Health  and  Disease 

A  Manu    I  of  Practical  Dietetics. 
BY  CHALMERS   WATSON,    M.D.,    F.R.C.P.E. 

Assistant  Physician,  Royal  Infirmary,  Edinburgh 
Editor  of  the  "  Encyclopaedia  Medica.  '■' 


PUBLISHERS'    NOTE. 

In  view  of  the  increasing  attention  now  being  paid 
'o  the  subject  of  diet  in  health  and  disease,  the  Pub- 
lishers have  pleasure  in  drawing  attention  to  a  new 
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HT    TVRR        Rr      ROVTi  Ediobnrdh:     Tweeddale    Court 

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83 


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SOME  NEW  COLOUR  BOOKS 


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By  SIK  \V.  S.  GILBERT.  Crown  4to.  tfach  with  eight 
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The  Mikado.        Patience. 

Iolanthe. 
The  Pirates  of  Penzance. 


The  Peter  Pan 


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New  and  cheaper  edition  of  this  popular  children's 
book,  with  all  the  original  28  coloured  illustrations,  by 
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Jane  Eyre 


By  CHARLOTTE  BRONTE.  With  8  illustrations  in 
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With  an  introduction  by  Mr.  Clement  K.  Shorter, 
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Uniform   with   the  above   volume. 


Sylvia's  Lovers 

I 


By  MRS.  GASKELL.  Illustrated  in  colour,  with  decor- 
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Don  Quixote 


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With  8  full-page  illustrations  in  colour  and  12  in  black 
and  white,  designed  title-page,  covers  and  end-papers 
by   Paul   Hardy.     5s   net. 


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Mrs.  Gatty's  Parables 
from  Nature 

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Robinson  Crusoe 


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THE  HUMAN  COMPASS. 

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and    Meg 
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A   charming  new    Book  that   should  be  eagerly   read  by 
every  wan,  woman,  boy  or  girl  in  Canada. 

LOUISA  MAY  ALCOTT 
Dreamer  and  Worker. 

BY   BELLE    MOSES. 

Full  Crown  8vo„  over  300  pp.     Illustrated.     Handsomely 
bound.     Cloth  gilt,  gilt  top,  6s.   net. 

"The  mental  pictures  given  of  the  heroine's  life  are 
very  real.  One  at  once  recognizes  the  greatness  of  her 
soul  in  the  unassuming  manner  by  which  she  faith- 
fully follows  the  path  of  duty  and  though  the  reader 
regrets  the  close  of  so  useful  a  life,  yet  one  is  glad 
that  Louisa  May  Alcott  is  memorised  by  so  able  a  pen 
as  that  of  Belle  Moses.  The  biography  is  well  and 
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people,  breathing  as  it  does  the  aspirations  of  a  noble 
life." 


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The  Singer  of  the  Kootenay 

A    Tale    of    To-day.      12mo.,    cloth,    net    $1.25. 

The  scene  (if  action  for  Mr.  Knowles'  latest  novel 
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The  Measure  of  a  Man 

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READY  NOVEMBER  1st 
Fuchard   Dehan 

"The   Woman  of   the   Lamp 


Alter  1  lie  phenomenal  success  of  "TheDop  Doctor."  a  second  novel  by  Richard  Dehan  will  be  one  of  the  lit- 
erary events  of  the  season.  In  the  "Woman  of  the  Lamp"  will  be  found  a  most  enthralling  story,  with  one  of  the 
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things  arc  so  well  worth  doing.  Heroic  human  figures  move  through  these  pages,  their  brave  doings  are  the  tex- 
ture of  the  story,  in  which  evil  and  good  are  interwoven  as  subtly  and  as  inevitably  as  in  life.  The  central  figure 
will  suggest  a  noble  prototype  to  every  mind,  aud  the  book  will  always  remain  as  a  striking  picture  of  a  great 
historical  epoch,  and  a  monument  more  enduring  than  bronze  to  the  virtue  and  achievements  of  one  of  the  most 
peerless    of   all    that    have   ever    lived    among    us. 

NOW  READY 

THE  1911   BIBLE 

Being  The  Authorized  Version  of   1611   with  the  Text  Carefully  Amended  by  American  Scholars. 

OTHER   FEATURES 

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day  life  in  Canada. 

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A    delightful    story    describing    how    a 
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Macmillan's  25c.  Pocket  Library 

The    Forest    I, overs By    .Maurice    Hewlett 

The    first    Violin By  Jessie   Fothergill 

A    Roman    Singer By    F.    Marion    Crawford 

Misunderstood l'.y    Florence    Montgomery 

Elizabeth    and     !ler    German    Garden 

The    Uo'nse    of    Mirth By     Edith     Wharton 

Diana     Tempest By     .Mary    Chnlinondeley 

The    Choir    Invisible By    James    Lane    Allen 

A    Waifs    Progress By    Rnoda    Broughtou 

John    Glynn By    Arthur    Paterso.n 

Marzio's    Crucifix l'.y    F.    .Marion    Crawford 

A   Cigarette    Maker's   Romance   By    F.    .Marion 

<  'law  ford. 

Nancy By     Bhoda     Broughtou 

A    Strange    Elopement By    W.    Clark    Russell 

My    Friend    Jim By    W.    E.    Norris 

The    Stooping    Lady By    .Maurice    Hewlett 

Mr.    Isaacs r.y    E.    Marion    Crawford 

A    Tale  of  a    Lonely    Parish. .By    F.    .Marion    Crawford 

Cometh    n|>    as    a    Flower By    Klioda    Broughtou 

Cecilia    I)e    Noel By    Lanoe    Falconer 

Dr.    Claudius l'.y    F.    Marion    Crawford 

The    Solitary     Summer. ..By    the    Author    of    "Eliza- 
beth   and    Her    German    Garden." 

Mamma By    Rhoda    Broughtou 

Mrs.     Lorimer By     Lucas    Malet 

A   Beleagured   City By    Mrs.   Oliphant 

Tono-Bungay By    H.    G.     Wells 

Adventures    of    Elizabeth    in    Rugen..By    the    Author 
of    "Elizabeth    and    Her    German    Garden." 

Corleone By    I".    Marion   Crawford 

Sant    llario By     F.    Marion    Crawford 

.loan   of   Garloch By    Albert    Kinross 

The   Courtship  of   Morris    Buckler By   A.   E.    W. 

Mason. 
The    Youngest    Girl    in   the   School. .By    Evelyn    Sharp 

.loan By     Klioda     Broughtou 

Princess    Ruck By    TJna    L.    Silberrad 

Disenchanted By     Piere     Loti 

Miranda    of    the    Balcony By    A      I".    W.    Mason 

Don    Orslno By    F.    Marion    Crawford 

The  Benefactress .. By   the  Author  of  "Elizabeth   and 
Her   German   Garden." 

A     Kentucky    Cardinal    and    Aftermath By    James 

Lane    Allen. 


Macmillan's  35c.  Popular  Library 

Leaves  from  the  Note-Book  of  Lady  Dor- 
othy  Neviii Edited    by   Ralph  Nevill 

II.  ,M.  I. ...Some  Passages  in  the  Life  of 
one     of     H.     M.     Inspectors     of    Schools... 

...l'.y    E.    M.    Sneyd-Kynnersley. 
Tales    of    Old    Japan By    A.    B.     Free 

man    (Lord    Redesdale).     illustrated. 
Al    Last ..  l'.y    Charles    Kingsley.    Illustrated. 
The    Kclief    of    Chitral l'.y    Col.    G.   ,T. 

Young-husband     and    Sir    Francis    Young- 

busband.      Illustrated. 
Barracks,    Bivouacs   and    Bat tleB.  .By Archi- 
bald   Forbes. 
Reminiscences    of    the    Great     .Mutiny...  Bv 

Win.     Forbes-Mitchell. 
Cawnpore B.v    the    Rt.    Hon.    Sir   G.    (1. 

Trevelyan,   Bart. 
North     Italian     Folk ...  Sketches     of     Town 

and     Country      Life.      Bv      Mrs.     Conivns 

Carr.      Illustrated.     B.v     Randolph    Cable- 

cott. 
Alcohol     and     the     Human     Body... B.v     Sir 
Victor     Horsley.     F.R.S..     and     Mary     D. 

St  urge.    M.D. 
A   Poor   Man's   House. By   Stephen   Reynolds 
The    Intellectual    Life. .  .By    Philip    Gilbert 

H.niierton. 
Letters    from    Hell... Given    in    English    by 

Julia    Sutter.  With  a   preface  by  Dr.  Geo. 

Macdonald. 

South    Sea    Bubbles.. By    the    Earl    and    the 

Doctor.      A    delightful    book     of    travel. 
The     I'oor    Law     Report     for    1!)0!)     By    Mrs. 

r..    Bosanquet. 

Essays    B.v    R.   W.   Emerson 

Essays  in  Criticism  First  Series.. By  .Mat- 
thew   Arnold. 

Mae's  I'lace  in  Nature. By  Thos.  Henry 
1 1  ii  \  ley. 

The  Man-Eaters  of  Tsavo..By  Lieut. -Col. 
.1.    H.    Patterson.      Illustrated. 

The  Life  of  William  Ewart  Gladstone.  .By 
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TORONTO 


96 


BOO KS E L L E K      AND     STATIONER 


McClurg's  Fall  Books--1911 


MY  LADY  OF  DOUBT. 
By  Randall  Parrish,  author  of  "My  Lady  of  the 
South,"  "Love  Under  Fire,"  etc.  A  story  of 
the  American  Revolution,  in  Mr.  Parrish 's  best 
style..  With  five  full-color  illustrations  by 
Alonzo  Kimball.     Crown  8vo.     Net,  $1.35. 

AS  THE  SPARKS  FLY  UPWARD. 

By  Cyrus  Townsend  Brady,  author  of  "The 
Island  of  Regeneration,"  "The  Southerners," 
etc.  This  is  a  tale  of  a  modern  Adam  and  Eve 
in  a  South  Pacific  paradise.  With  four  full-color 
illustrations  by  J.  N.  Marchand.  Crown  8vo. 
Net  $1.35. 

THE  QUEST  OF  THE  SILVER  FLEECE. 

By  William  E.  Burghardt  Du  Bois,  author  of 
"The  Souls  of  Black  Folk."  The  book  is  in- 
teresting, as  coming  from  one  of  the  leaders  of 
the  colored  race,  and  as  a  story  it  is  vivid  and 
dramatic.  Illustrated  by  H.  S.  DeLay.  Crown 
8vo.     Net  $1.35 

OUT  OF  THE  PRIMITIVE. 

By  Robert  Ames  Bennet,  author  of  "The  Sho- 
gun's  Daughter,"  "Into  the  Primitive,"  etc.  In 
this  strong,  virile  novel  the  conditions  as  por- 
trayed in  "Into  the  Primitive"  are  exactly  re- 
versed. With  four  full-color  illustrations  by 
Allen  T.  True.     Crown  8vo.     Net  $1.35. 

THE  FUSING  FORCE.    An  Idaho  Idyl. 

By  Katharine  Hopkins  Chapman.  The  mines 
and  the  men  of  this  story  are  sufficiently  con- 
nected with  its  stirring  events  to  provide  pic- 
turesqueness  and  tragedy  as  a  background  for 
a  charming  love  story.  All  who  have  enjoyed 
Mrs.  Chapman's  short  stories  in  The  American, 
The  Delineator,  etc.,  will  find  her  first  long  novel 
equally  satisfying.  Illustrated  by  W.  Herbert 
Dunton.     Crown  8vo.    Net  $1.35. 

SOMETHING  ELSE. 

By  J.  Breckenridge  Ellis,  author  of  "The  Dread 
and  Fear  of  Kings,"  "The  Holland  Wolves," 
etc.  This  stirring  story  of  life  in  New  York 
starts  out  with  compelling  interest,  and  the  read- 
er's attention  is  closely  held  until  the  end.  Il- 
lustrated in  full  color  by  Ernest  L.  Bluinens- 
cliein.     Crown  8vo.     Net  $1.35. 

THE  COMING  CHINA. 

By  Joseph  King  Goodrich.  A  work  of  fact  and 
prophecy,  the  result  of  twenty-five  years'  resi- 
dence in  the  far  East.  Illustrated.  12mo.  Net 
$1.50. 


THE  SMILE  OF  THE  SPHINX. 

By  Marguerite  Bouvet,  author  of  "Clotilde," 
"Sweet  William, "  etc.  A  novel  of  manners, 
and  a  sweet  love  story  of  the  old-fashioned  type, 
witli  the  scenes  laid  in  Baltimore  and  its  envi- 
rons. With  four  full-color  illustrations  by  H. 
S.  DeLay.    Crown  8vo.    Net  $1.35. 

THE  BLOOD  OF  THE  ARENA. 

By  Senor  Yincente  Blasco  Ibanez.  Translated 
from  the  Spanish  by  Frances  Douglas.  Here 
is  vivid  realism  qualified  to  rank  with  the  work 
of  Balsac  and  Zola,  and  in  addition  to  the  main 
theme  an  intimate  picture  of  modern  Spain  is 
painted.  With  five  full-color  illustrations  by  the 
Kinneys.     Crown  8vo.     Net  $1.35. 

A   VIKING'S   LOVE,   and   Other   Tales   of  the 

North. 
By  Ottilie  A.  Liljencrantz,  author  of  "The  Thral 
of  Leif  the  Lucky,"  and  "The  Ward  of  King 
Canute."  This  is  a  memorial  volume,  dedicated 
to  the  memory  of  its  talented  author,  who  but 
recently  died.  Illustrated  and  decorated.  Square 
8vo.    Net  $1.00. 

THE   TEXICAN/ 
By  Dane  Coolidge,  author  of  "Hidden  Water." 
Another    of    Mr    Coolidge 's    inimitable    cowboy 
stories.       With     five    full   color  illustrations    by 
Maynard  Dixon.     Crown  8vo.    Net  $1.35. 

DR.  DAVID. 
By  Marjorie  Benton  Cooke,  author  of  "The  Girl 
Who  Lived  in  the  Woods."  A  vital  tale  of  city 
streets  and  of  mountain  tops,  of  real  men  and 
women,  and  some  of  the  issues  of  to-day.  Il- 
lustrated in  color  by  Monte  Crews.  Crown  8vo. 
Net  $1.35. 

THE  PEACE  OF  THE  SOLOMON  VALLEY. 
By  Margaret  Hill  McCarter,  author  of  "The 
Pi'ice  of  the  Prairie,"  etc.  In  a  breezy  manner 
these  letters  tell  the  story  of  how  a  young  man. 
sent  West  to  regain  his  health,  becomes  rather 
unexpectedly  involved  in  a  charming  and  tender 
romance.  Frontispiece  by  Clara  Powers  Wilson. 
Oblong,  flexible  binding.  Net  50'  cents. 
THE  FOURTH  PHYSICIAN. 
By  Montgomery  B.  Pickett.  This  is  a  Christ- 
mas story  of  a  new  and  distinctive  type.  Illus- 
trated in  full  color  by  Gordon  Stevenson.  Small 
12mo.     Net  $1.00. 

AMERICA  OF  TO-MORROW. 

By  Abbe  Felix  Klein.  The  problems  and  possi- 
bilities of  America,  seen  and  interpreted  by  a 
fair-minded  Frenchman.  With  portrait.  Crown 
8vo.     Net  $1.75. 


A.  C.  McClurg  £&  Co.  -  Publishers. 


BOOKSELLER     AND     STATIONER 


MISCELLANEOUS    BOOK    NOTES. 

George  Pattullo,  an  old  Woodstock 
boy,  has  published  through  McLeod 
&  Allen,  a  volume  of  stories  under 
the  title  "The  Untamed."  Many  of 
these  tales  have  appeared  before  in 
various  magazines,  but  that  does  not 
make  the  collection  any  the  less  inter- 
esting. Being  a  lover  of  animals,  Mr. 
Pattullo  naturally  makes  the  most  of 
animal  characters,  and  his  stories 
about  "01'  Sam,"  the  mule,  and 
"Molly,"  the  range  cow,  are  good. 
Then  there  are  stories  about  a  coyote, 
a  roping  horse,  a  steer,  a  wolfhound, 
a  jack,  a  mountain  cowhorse,  and  a 
mountain  lion.  All  of  them  are  really 
entertaining. 

The  Socialist  Literature  Co-,  New 
York,  have  recently  published  a 
translation  in  English  from  the  Ger- 
man of  "Bebel's  Reminiscences."  The 


75,000,000  "O.K." 


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SCHOOL  or  HOME. 

There  is  genuine  pleasure  in 
their  use  at  well  as  Perfect  Se- 
curity   Easily  pu  t  on  or  taken 
off  with  the  thumb  and  finger. 
Can  be   used  repeatedly  anr 
J  always  loork.  "     Made  of  brass  in  3  sizes.     Put  upin  brass 
I  boxes  of  100  Fasteners  each. 

I  Handsome.     Compact.      Strong.     No  Slipping,  NEVER ! 
All  stationers.  Send  10c  for  sample  box  of-S0,  assorted. 
I  Illustrated  booklet  free.     Liberal  discoun  Ho  the  t  rade. 

The  0.  K.  Mfg.  Co.,  Syracuse,  N.  Y.,  V.  S.  A.   No,B 


■in 


'they  i 


translator  is  Ernest  Untermann,  and 
he  has  done  his  work  carefully.  Be- 
bel  in  telling  of  his  early  life  refers 
to  the  anti-socialist  labor  associa- 
tions of  the  late  sixties,  when  he 
himself  was  regarded  as  a  dangerous 
character.  The  volume  will  have  in- 
terest for  those  who  wish  to  follow 
the  various  phases  of  the  socialist 
question  in  different  parts  of  the 
world. 

While  it  may  seem  rather  late  to 
note  "Half-Hours  with  the  Summer 
Stars,"  a  little  work  written  by 
Mary  Proctor,  and  published  by  A.  C. 
McClurgt  &  Co.,  Chicago,  yet  for  the 
student  of  the  terrestrial  bodies  the 
book  will  have  an  interest  at  any 
time.  The  author,  who  among  other 
fellowships  is  a  member  of  the  As- 
tronomical Society  of  Toronto,  has 
published  in  book  form  a  series  of 
articles  on  the  stars  which  originally 
appeared  in  the  Chicago  Tribune,  and 
she  has  had  the  co-operation  of  sev- 
eral astronomers  in  the  United 
States  to  perfect  her  book. 

Two  of  the  latest  Arnold  Bennett 
books  recently  published  by  the  Mus- 
son  Book  Co.,  are  "Mental  Effi- 
ciency" and  "What  the  Public 
Wants."  The  former  is  written  in  an 
optimistic  vein,  and  he  gathers  to- 
gether a  number  of  fascinating  essays 
on  "marriage,"  "books,"  "success," 
"breaking  with  the  past,"  etc.— all 
written  with  deep  earnestness  and  in- 
terest. The  second  book  is  a  play — a 
travesty  on  modern  newspapermen 
and  methods.  It  is  written  with  a 
keen  wit  and  a  sprightly  humor,  and 
the  dramatic  style  affords  the  author 
opportunities  of  expression  denied  in 
other  forms. 

Prof.  Edwin  Cordon  Lawrence  has 
published  through  the  A.  S.  Barnes 
Co.,  New  York,  a  book  of  about  300 
paees  entitled  "Sneech  Making,"  in 
which  he  gives  instructions  for  the 
building  and  deliverv  of  speeches, 
showing  how  to  arrange  and  express 
thoughts  consecutively  and  logically, 
and  thus  influence  the  minds  of  others 
The  author  anilvzes  the  speeches  of 
many  of  the  world's  greatest  orators 
and  gives  examples  of  speech  de- 
liverv suitable  for  different  occasions 
a  selection  of  noted  speeches  of  the 
present  or  passing  day  is  given,  one 
of  them  Sir  John  A.  Macdonald's 
speech'  on  "Canadian  Federation,"  de- 
livered in  1 R  fi  5 . 

Forbes  &-  Co.,  Chicaeo  have  pub- 
lished "Werself  :  TnlVs  "ith  Women 
Concerning  Themselves,"  bv  Dr.  E 
B.  Lowery,  a  book  written  by  a  w'o- 
man  and  containing-  facts  relative  to 
the  proper  care  0f  the  body. 


VX^HO  first  sug- 
*  *  gestedtoyou 
the  neat  and  con- 
venient method  of 
handling  Tally  and 
Dinner  Cards  in 
dozen  lots,  placed 
in  a  transparent  en- 
velope and  sealed 
by  the  maker? 

Elliott,  of  course. 

Who  first  ar- 
ranged the  gross 
price  for  ready 
reckoning  in  buy- 
ing and  selling 
Tally  and  Dinner 
Cards---which  are 
retailed  by  the 
dozen? 

Elliott,  of  course. 

Who  first  made  it  possible 
to  move  your  stock  quickly 
and  profitably  by  giving  you, 
with  your  order,  a  handsome 
framed  display  card? 

Elliott,  of  course. 

The  address  is 

North  Philadelphia,  Pa. 

WRITE  NOW 
if  you  haven't  ordered. 


98 


BOOKSELLER     AND     STATIONER 


THE  FACT 

that  we  are  supplying  the  two  largest 
cities  in  America  and  the  U.S.  Gov- 
ernment with  solid  crayons  is  evidence 
that  the  hest  and  cheapest  are  made  by 


The  Standard  Crayon  Mfg.  Co. 

Danvers,  Mass. 


MARSH  RUBBER  FINGER  PADS 

There  is  much,  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
veniei  ce,  Cleanliness  and  Sanitary  Insurance  to  an  Office  man.  Cashier. 
Letter   Sorter,    Press    Feeder,  or    persons 


Rapidly 


They   fulfill  the  purpose  they  are  intended  for  without    being    moistened    at   the    lips  or 
sponee  cup.therefore  prevent  transmission  of  germs  to  the  mouth. 

SAMPLES  FREE  upon  application  to 


MARSH     RUBBER 

Canadian   Agent. 


FINGER     PAD    CO. 

171  Mutual  Street,  Toronto.  Ont. 


ART   SUPPLIES 

Wlnsor  Si  Newton's  Oil  Colors 
"  "     Water  Colors 

"      Canvas 
"     Papers 
"     Brushes 
"     Boxes 

All  kinds  of  goods  for  artists:  Crayons,  Oils,  Mediums,  Easels,  Studies,  ic. 

SBND     FOR     CATALOGUE 

A.  Ramsay  &  Son  Co., 

MONTREAL 

Agents  for   WINSOR  &  NEWTON,  London 


IF  YOU  KNEW 

of  a  buying  medium  that  would  keep  your  most  particular 
patrons  satisfied,  year  after  year,  would  you  use  it  exclusive- 
ly ? 

The   Great   American   Jewelry   Catalogue 

We  know  what  this  buying  medium  is  doing  for  others, 
we  know  what  it  can  do  for  you 

Noise  is  not  argument.  But  we  do  expect  you  to  permit  us 
to  send  you  a  copy  so  you  can  study  our  proposition — it  is 
convincingly  correct  -our  choice  lines  of  merchandise  at 
reasonable  prices  will  rejuvenate  your  business. 

The    Oskamp-Nolting    Company 

411-413-415-417  Elm  St.        CINCINNATI,  OHIO 


. 


HAVE  YOU  TRIED 

THIS 
ONE 


;o      JOHN   HEATH'S   PENS 


Supplied    by    leading    Wholesale 
Houses  in   Toronto  and   Montreal. 
London  lEng.  i  Export  Agency  : 

8  St.  Bride  St.,  London,  E.C. 

0278  TELEPHONE  PEN.  Reg.  in  Canada 


The 


REG: IN  CANADA 


HINKS  WELLS &C° 

^  SIR  Ml  NO  H  A  M.  ^^ 


Registered 
The   pen   your   ruslomers    will   like,    the   famous 

"Rob  Roy"  Pen 

Known  throughout  the  world  as  a  high-grade  popular 
brand.  Made  from  the  best  material  by  the  most  up- 
to-date  tools   in    one  of  the  best  equipped   factories. 

Sold  in  6d..  Is.  and  gross    boxes. 

Manufactured  by  the  proprietors 

Hinks,   Wells  &  Co.,  Birmingham,   Eng. 


WRITING  IS  A  PLEASURE  WITH 


Centre  Shaft  Hollow  End  Penholders 


NO  BLOTS  OR  INKY  FINGERS 


Ask  Your  Stationer,  or  send  us  his  name  and  25c 
for  (4)  four  samples  postpaid. 

One  Hard  Rubber  Tip.  One  Cork  Tip. 

One  Corrugated  Rubber  Tip         One    All    Wood. 


—  Note  — 
Claims  :— 

Any  style  of  steel  pen  exactly 
centered — May  be  laid  on  desk 
without  pen  touching — No 
ink  on  outside  of  holder — 
Attractive  Finishes — A  Perfect 
Penholder. 


STATIONERS  : 

It  will  pay  you  to  send  at  once  for 

FREE  SAMPLES  AND  TRADE  DISCOUNTS 


CENTER  SHAFT  PENHOLDER  COMPANY, 

FREDERICK  E    ROBSON,  Canadian  Representative, 


Hanover,  Pennsylvania 

25  Front  Street  E.,  Toronto 


BOOKSELLER  AND  STATIONER 


99 


"Julian  Sale" — Fine  Leather  Goods 
LEATHER  GOODS  and  NOVELTIES 


n. 


For  Christmas  Trade 


We  invite  attention  of  visiting  mer- 
chants to  our  sample  room  where 
we  are  displaying  to-day  a  very 
complete  line  of  useful  things  in 
Leather  Goods  and  other  lines  of 
Novelties  that  are  specially  suitable 
and  will  have  a  big  call  at  the  holiday  time.  We  show  some 
very  unique  lines.  Besides  the  goods  of  our  own  manufacture, 
our  buyers  have  made  large  purchases  in  the  foreign  markets 
of  new  attractive  things  that  will  brighten  up  any  man's  holi- 
day stock  and  yield  him  big  profits. 

The  Julian  Sale  Leather  Goods  Co.,  Limited 

105  KING  STREET  WEST,   TORONTO 


Wrenn's  'Record'  Blotting         \J  W  J    'Mosaic'  &  'Basket  Weave' 
Wrenn's     'Royal'    Colors  %S  W  (Embossed)  Twenty-six  Colors 

Wrenn's  'Antlers'  Blotting       ^^^^     'Porcelain'  Half-Tone 

Wrenn's   'Best'  Blotting 
The  Wrenn  Paper  Company,  Middletown,  Ohio 

Agencies  in  Vancouver,  Winnipeg,  London,  Toronto,  Montreal. 


STRONG    CHRISTMAS    LINES 

AND  PAPER  GOODS  FOR  ALL  OCCASIONS 

Xmas    Folding  Boxes,    Xmas     Wrapping      Paper    and    Fancy 
Box  Covering  Paper.    Samples  now   ready. 

WE  SELL  THROUGH  THE  DEALERS  OUR 

line   of    Fast   Color  Napkins,    the   largest   assortment  of  high 
quality    napkins   on  the  market. 

Plain  and  Decorated  Crepe  Papers,  Ribhon  Crepe,  Toilet 
Papers,  Paper  Towels,  Milk  Bottle  Caps.  Samples  of 
Holly  Box  Covering  and  Wrapping  Papers  and  Christmas 
Folding   Boxes,   now  ready. 


The  Tuttle  Press  Company, 


Appleton,  Wis. 


100 


BOOKSELLER  AND  STATIONER 


National  B 


LANK 
OOKS 


TRADE 


MARK 


It  is  now  possible  to  secure  from  regular 
stock  blank  books  with  every  imaginable  com- 
bination of  rulings.  These  books  are  sub- 
stantially bound  in  American  Russia  backs 
and    corners,    with    black    cloth    sides. 

There  are  few  offices  where  some  of  these 
columnar  books  would  not  be  a  regular  addi- 
tion, if  the  office  men  were  only  familiar  with 
the  extent  and  variety  of  the  rulings.  Some 
stationers  And  it  quite  profitable  to  have  a 
man  visit  the  various  large  concerns  in  their 
locality  and  show  a  line  of  the  National 
Columnar    books. 

We  shall  be  glad  to  furnish  any  cuts  or 
sample  pages  of  rulings  to  help  along  the 
good   work. 

If  you  are  not  carrying  these  books  In 
stock,  send  us  an  order  for  a  sample  assort- 
ment  of   the   various   sizes   and   rulings. 


National  Blank  Book  Co. 

HOLYOKE  MASSACHUSETTS 


ASOKA  BLOTTING 

A  genuine  British  made  Rag 
Blotting.  We  shall  welcome 
your    requests   for    samples 


For  the  Fall  trade  carry  our 

Homerian   Mould  Made 
Deckle  Edge  Stationery 


Have  you  received  enquiries 

for  Paper  Cooking  Bags  ?     If 

so,  our 

Royal  Hart  Household 
Cooking  Bags 

will   fill  all  requirements. 

STOCKED  BY 

JOHN  DICKINSON  &  CO.,  Limited 

Montreal 


PAPER  MAKERS 
Croxley  House,  216  Lemoine  St, 


"Sports"  Playing  Cards 


Leaders   in 

a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 

Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards— Made 

in  Canada— Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to   The   Union   Card    and   Paper  Company,  Montreal 


HIGGINS' 
TAURINE  MUCILAGE 


T 


HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
atid  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
and  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS'  AMERICAN  DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.   HIGGINS    &    CO.,  Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


BOOKSELLER  AND  STATIONER 


101 


Printing  and 
Writing  Papers 

We  are  large  manufac- 
turers of  high  class  papers, 
made  in  Canada  by  Can- 
adians for  Canadians. 

Super  -  Calendered,  Velvet 
and  Machine  Finished 
Book,  Litho  and  Antique 
Printing,  Engine  Sized 
Writing  and  Envelope 
Papers,  White  and  Tint- 
ed Bond. 

Typewriter  Papers  (Glazed 
and  Rough  Finished), 
Envelopes,  Bill  Heads, 
etc. 

Ask  for  "Provincial  Bond," 
"Adelia,"  "Northern  Mills,"  and 
"Federal  Writing  Manilla." 


The  Northern  Mills  Company 

PAPER   MANUFACTURERS. 

Head  Office:       Montreal,  278  St  Paul  St. 
Mills:    St.  Adele, Que. 


Reading  this  will  avail  nothing  unless  action  fol- 
lows. It  is  hardly  necessary  to  point  out  that  the 
makers  of  Crayograph  Crayons,  first  thought  of 
them,  then  acted — result,  a  large  and  steadily  in- 
creasing trade  for 

CRttSAPH 


because  they  possess  new  and  unique  features, 
without  which  a  permanent  trade  could  not  be 
secured  for  them.  It  is  because  of  their  supe- 
riority, scholars  and  teachers,  whose  attention 
has  been  drawn  to  them  by  dealers,  want 
CRAYOGRAPH.  Many  stationers  are  mak- 
ing money  with  them.  Has  Crayograph  been 
thoroughly  introduced  in  your  locality  ?  Whole- 
sale houses  stock  them. 

Made  by  The  American  Crayon  Co. 


CASH  BOXES 


A  ND 


Stationers'     Tin    Ware 

OF    UNEXCELLED    WORKMANSHIP 

H.  Kdr\EN5TEIN, 

394  HUDSON  STREET 

ESTABLISHED  1893  NEW  YORK 

catalogue  upon  request 


102 


ROOKSELLER     AND     STATIONER 


Condensed    or    "  Want "    Advertisements 


BOOKS  FOR  SALE. 

How  to  dispose  of  shop-worn  or  unsaleable  books 
It  the  problem  of  many  a  bookseller.  Try  an  adver- 
tisement under  this  heading. 


AUTHORS    WHO     PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER    AND 
STATIONER  a  good  medium  through  which 
to  interest  the  trade  in  their  publications. 


MISCELLANEOUS 


AGENTS  WANTED 


BOOKS  IN  FOREIGN  LANGUAGES 


L 
L 


EMCKE  &  BUECHNER,  30  West  27th  St., 
New  York.     (All  foreign  books.)        (1210) 

EMCKE  &  BUECHNER,  30  West  27th  St., 
New  York.  Best  facilities  for  supplying  books 
In  all  languages. 


BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  55  Fulton  St.,  corner 
Cliff,  New  York.     Designers   and   engravers 
of  book  plates  (ex  libris)  heraldic  and  mono- 
gram dies,  pearl   inlaid  stamping,    for   stationery. 

(2-11) 


INFORMATION  WANTED. 


THE  EDITOR  OF  THE   BOOKSELLER   AND 
Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  all  new  books  and  magazines  in  tho 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by   acquainting  him    of   any    omissions  from   the 
lists  published  each  month. 


PERIODICALS. 

KEEP  POSTED— The  leading  authority   in  Ca- 
nada on  groceries  and  food  products  Is  THE 
CANADIAN     GROCER.       Important     trade 
conditions  generally  discussed  every  week.     Price 
$2  per  year. 


THE  market   reports    make  HARDWARE   AND 
METAL  a  necessity  to  every  hardware  merch- 
ant,  paint  and  oil    dealer   in    Canada.     It   is 
mailed  every  Friday.     Subscription    price   $2    per 
year.    Address  HARDWARE  AND  METAL.  Mont- 
real. Toronto  or  Winnipeg 


MISCELLANEOUS 


ABOOK-KEEPING  STAFF  IN  ITSELF,  doing 
the   work  with    machine  precision    and  accu- 
racy, the  National  Cash  Register.     Write   for 
demonstration  literature.     National  Cash  Register 
Co.,  285  YongeSt.,  Toronto. 

pOPELAND-CHATTERSONSYSTEMS-Short, 
\_,     simple.     Adapted  in   all  classes   of  business. 
The     Copeland-Chatterson     Company,    Ltd., 
Toronto  and  Ottawa.  (tf) 

COUNTER  CHECK  BOOKS— Write  us  to-day 
for   samples.     We    are    manufacturers   of  the 
famous  Surety  Non-Smut  duplicating  and  trip- 
licating Counter  Check  Books,  and  single  Carbon 
Pads   in    all    varieties.     Dominion    Register    Co., 
Ltd  ,  Toronto. 


DOUBLE  your  floor  space.  An  Otis-Fen«om 
hand-power  elevator  will  double  your  floor 
space,  enable  you  to  use  that  upper  floor 
either  as  stock  room  or  as  extra  selling  space,  at 
the  same  time  Increasing  space  on  your  ground 
floor.  Costs  onlv  $70.  Write  for  catalogue  "B." 
The  Otls-Fensom  Elevator  Co.,  Traders  Bank 
Building,  Toronto.  (if) 


ELLIOTT-FISHER     Standard      Writing  Adding 
Machines    make   toll    easier.      Elliott-Fisher 
Limited,  513  No.  S3   Craig  St.  W  ,  Montreal, 
•  nd  Room  314,  Stair  Building,  Toronto.  (tf) 


ACCURATE  COST  KEEPING  IS  EASY  if 
you  have  a  Dey  Cost  Keeper.  It  automatical- 
ly records  actual  time  spent  on  each  operation 
down  to  the  decimal  fraction  of  an  hour.  Several 
operations  of  jobs  can  be  recorded  on  one  card. 
For  small  firms  we  recommend  this  as  an  excel- 
lent combination— employees'  time  register  and 
cost  keeper.  Whether  you  employ  a  few  or  hun- 
dreds of  hands,  we  can  supply  you  with  a  machine 
suited  to  your  requirements.  Write  for  catalog. 
International  Time  Recording  Company  of  Can- 
ada, Ltd.  Office  and  factory,  29  Alice  Street, 
Toronto. 


BUSINESS-GETTING  Typewritten  Letters  and 
real  printing  can  be  quickly  and  easily  turned 
out  by  the  Multigraph  in  your  own  office- 
actual  typewriting  for  letter  forms,  real  printing 
for  stationery  and  advertising,  saving  25%  to  75% 
of  average  annual  printing  cost.  AMERICAN 
MULTIGRAPH  SALES  CO.,  Limited,  1 '9  Bay 
Street,  Toronto. 


EGRY  BUSINESS  SYSTEMS  are  devised  to 
suit  every  department  of  every  business. 
They  are  labor  and  time  savers.  Produce  re- 
sults up  to  the  requirements  of  merchants  and 
manufacturers.  Inquire  from  our  nearest  office. 
Egry  Register  Co.  Dayton,  Ohio;  123  Bay  St., 
Toronto;  258%  Portage  Ave.,  Winnipeg;  308 
Richards  St.,  Vancouver.  (tf) 


F 


IRE  INSURANCE.     Insure    in    the    Hartford. 
Agencies  everywhere  in  Canada. 


HUNDREDS  OF  TYPEWRITERS  OF  EVERY 
make  and  condition  are  being  traded  in  as 
part  payment  on  the  famous  MONARCH. 
Priceand  quality  are  the  levers  we  use  to  prevent 
overstock.  We  believe  we  can  give  the  best  bar- 
gains in  rebuilt  Typewriters  in  Canada.  A  postal 
will  bring  our  catalogue  and  full  information. 
THE  MONARCH  TYPEWRITER  CO.,  Limited, 
46  Adelaide  St.  West,  Toronto. 


MOORE'S  Non-Leakable  Fountain  Pens.  If 
you  have  Fountain  Pen  troubles  of  your  own, 
the  best  remedy  is  to  go  to  your  stationer 
and  purchase  from  him  a  Moore's  Non-Leakable 
Fountain  Pen.  This  is  the  one  pen  that  gives 
universal  satisfaction  and  it  costs  no  more  than 
you  pav  for  one  not  as  good.  Price,  $2.50  and 
upwards.  W.  J.  GAGE  &  CO.,  Ltd.,  Toronto, 
sole  agents  for  Canada. 


<£,-,-  buys  the  best  duplicating  machine  on  the 
vj)y^  market.  ACME  will  print  anything  a  job 
'  "  printer  can  do.  Complete  outfit:  Acme 
Duplicating  Machine, one  tubularstand  fitted  with 
type  cases,  compartments  plainly  lettered  and 
arranged  like  universal  keyboard  of  the  standard 
make  of  typewriters,  one  drawer  for  accessories 
and  forms,  20  lb.  'ont  of  tvpewrlter  tvpe,  one 
chase,  one  Acme  ribbon  any  color  with  tvpewritfr 
ribbon  to  match,  one  piir  twezers.  two  quoins, 
one  key,  one  oil  can  and  one  set  of  reglets.  Sold 
with  a  guarantee.  Acme  Daolicator  Co.,  Balti- 
more, Md.,  U.S.A.  (tf) 


MODERN  FIREPROOF  CONSTRUCTION 
Our  system  of  r?inforced  concrete  work, as 
successfully  used  in  many  of  Canada's  larg- 
est buildings,  gives  better  results  at  lower  co«t. 
"  A  strong  statement."  you  will  say.  ""rite  us  »nd 
let  us  prove  our  cla'ms.  That's  fair.  Leach  Con- 
crete Co.,  Ltd..  100  KingSt.  West.  Toronto,    (tf) 


DENS— The  very  b'st  Pens  made  are  two«e 
*  man"factured  bv  William  Mitchell  Pens.  Ltd  , 
London,  England.  W.  J.  Gage  &  Co.,  Ltd.. 
Toronto,  are  sole  aeents  for  Canada.  Ask  your 
statione-  for  a  25c.  assorted  box  of  Mitchell's 
Pens  and  find  the  pen  to  suit  you. 

THE  "KALAMAZOO"  Loose  Leaf  Binder  is 
the  only  binder  that  will  hold  just  as  many 
seeets  as  you  actually  require  and  no  more. 
The  back  is  flexible,  writing  surface  flat,  align- 
ment, perfect.  No  evoosed  metal  parts  or  compli- 
cated mechanism  Write  for  hooklet.  Warwick 
Bros.  &  Rutter,  Ltd.,  King  and  Spadina,  Toronto. 


PRIVATE  CHRISTMAS  CARDS.  -  AGENTS 
wanted.     Stationers   and   salesmen.     Sample 
books  free.      Good    paying    business   done. 
No    stock    needed.      CHIPCHASE,    Darlington, 
England.  (8-9) 


POSITIONS  WANTED 


AN     EXPERIENCED    MANAGER    at    present 
engaged  is  open    lor  a   position   with    a  good 
Western  book  and  stationery  house   as    man- 
ager or  head  clerk.     Good   all    round    experience. 
References  furnished  to  principals.     Apply  2312, 
Fourth  Street  West,  Calgary,  Alta. 


STATIONF.RY  BUYER-wholesale  and  retail- 
can  show  successful  business  building.  Can 
al«o  buy  toys  and  smallwares,  etc.  Used  to 
advertising  and  catalogue  work.  Experienced 
buyer  of  supplies  for  department  store.  Refer- 
ences from  present  employers.  Ontario  or  Brit 
ishColumblapreferred.  Box  266  BOOKSELLER 
AND  STATIONER,  Toronto.  (1) 


WANTED  TO  PURCHASE 


STAMPING    PRESS    for    gold    blocking    work, 
either  Hickok's   or    Mackay's   make.     Second- 
hand,  in   fair    condition,    with    outfit.     State 
lowest  price.     O.  CAMBRIDGE,   126  Queen  St., 
Ottawa,  Ont.,  Canada. 


MISCELLANEOUS 


WAREHOUSE  and   Factory   Heating  Systems. 
Taylor-Forbes  Companv,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders  and  Metal 
Parts  when  vou  can  buy  "  Systems   Quality" 
from  us?     We  make  the  best  binders  in  the 
wirld ;  make  them    to  match,    too.     Ours   are   the 
Canadian    Loose-Leaf   Standards.     Business  Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto. 

(tf) 


TRY  A  CONDENSED  AD. 
IN  THIS  PAPER. 

THE  WANT  AD. 


The  want  ad.  has  grown  from  a 
little  used  force  in  business  life, 
into  one  of  the  great  necessities 
of  the  present  day. 

Business  men  nowadays  turn  to 
the  "want  ad"  as  a  matter  of 
course  for  a  hundred  small  ser- 
vices. 

The  want  ad.  gets  work  for 
workers  and  workers  for  work. 

It  gets  clerks  for  employers  and 
finds  employers  for  clerks.  It 
brings  together  buyer  and  seller, 
and  enables  them  to  do  business 
though  they  may  be  thousands  of 
miles  apart. 

The  "want  ad."  is  the  great 
force  in  the  small  affairs  and  inci- 
dents of  daily  life. 


BOOKSELLER     AND     STATIONER 


103 


MISCELLANEOUS  BOOK  NOTES. 

Constable  &  Co.,  London,  have  ad- 
ded a  number  of  new  works  of  fiction 
to  their  popular  priced  paper-covered 
Indian  and  Colonial  Library.  Among- 
them  "Vittoria  Victrix,"  by  W.  E. 
Norris,  an  amusing,  interesting  and 
clever  tale  about  three  men  and  two 
women,  specially  suitable  for  summer 
reading  ;  "The  Achievements  of  John 
Carruthers,"  by  Sir  Edmund  Cox,  a 
series  of  a  dozen  tales  about  India 
told  by  various  officials  ;  "The  Mar- 
riage of  Barbara,"  by  Frankfort 
Moore,  a  stirring  tale  of  the  Croni- 
wellian  period  ;  "The  Honorable  Peg- 
gy," by  G.  B.  Lancaster,  author  of 
"Jim  of  the  Ranges,"  "The  Altar 
Stairs,"  etc.  ;  "The  Broken  Phial," 
by  Percy  White,  a  love  tale  of  the 
passing-  school. 

Three  recent  additions  to  Methuen 
&  Co.'s  shilling  series  of  popular 
cloth-bound  books  are  "Mirage,"  by 
E.  Temple  Thurston,  being  the  story 
of  a  French  nobleman  who  through 
poverty  seeks  to  hide  himself  in  Lon- 
don, where  he  meets  and  loves  a 
charming  girl.  There  is  humor  as 
well  as  romance  in  the  tale.  "Vir- 
ginia Perfect,"  by  Peggy  Webling,  is 
also  a  romance.  When  it  first  ap- 
peared in  1909  it  quickly  ran  through 
three  editions.  "Spanish  Gold,"  by 
George  A.  Birmingham,  is  a  tale  of 
lost  treasure  from  one  of  the  vessels 
of  the  Spanish  Armada  sought  for  on 
the  Irish  coast.  It  is  an  Irish  story 
in  which  there  is  an  admixture  of  ad- 
venture, wit  and  romance.  All  these 
books  have  a  uniform  binding  of  red 
basket-cloth  with  gilt  lettering  and 
fit  Into  the  coat  pocket. 

Lederer,  Street  &  Zeus  Co.,  Berke- 
ley, Cal.,  have  just  published  an  en- 
tertaining little  book  by  Roger 
Sprague,  entitled  "From  Western 
China  to  the  Golden  Gate,"  being  the 
experiences  of  an  American  univer- 
sity graduate  in  the  Orient.  Mr. 
Sprague  traveled  in  various  kinds  of 
conveyances  through  China  about  ten 
thousand  miles,  and  he  describes  his 
journey  in  this  little  book.  The  illus- 
.  trations,  of  which  there  are  thirty, 
help  out  the  descriptions  more  de- 
finitely. 

"The  Mushroom  Hand  Book,"  is 
the  title  of  a  small  illustrated  book 
of  a  hundred,  pages  published  by  J. 
S.  Ogilvie  Pub.  Co.,  New  York,  and 
written  by  Elizabeth  L.  Lathrop, 
which  tells  how  to  know  wild  mush- 
rooms and  how  to  cook  them.  In 
some  20  chapters  the  author  describes1 
the  various  members  of  the  mush- 
room family,  and  in  drawing  the 
story  to  a  close  she  gives  a  number 
of  recipes  for  cooking  them.  To 
many  the  book  will  prove  decidedly 
interesting. 


IS1&3I 

•  LANK  lOOKt     I 


A  Standard  That  Serves  the  Customer 

WE  have  made  the  word  "standard"  to  mean  more 
than  mere  sizes  and  styles  of  blank  books.  Our 
P.  &  B.  standard  line  meets  almost  every  requirement 
imaginable  for  business  record  books.  The  dealer  who 
pushes  this  standard  line,  is  bound  to  establish  a  high 
standard  of  success  for  himself. 

Boorum  &  Pease  Company 

HOME  OFFICES  %%££*  York  Su'  FACTORIES  ^^m? 


109-111  Leonard  St.. 
New  York 


SALESROOMS 
Republic  Bids..  220  Devonshire  St.,  4000  Laclede  Ave. 

Chicago,  111.  Boston,  Mass.  St.  Louis.  Mo. 


"The  Greatest  Loose  Leaf  Line 

Ever  Furnished  the  Dealer ! " 

YOU-  will  say  this  when  you   see    the    new  B.  &  P. 
STANDARD  Loose  Leaf  line  which  will  be  ready 
for  you  in  September. 

^  You  know  the  "  S.  &  T."  (Sieber  &  Trussell)  line 
already — universally  recognized  as  the  finest  QUALITY  , 
line  on  the  market.  In  buying  this  line  outright,  and 
combining  it  with  our  own  "STANDARD"  LOOSE 
LEAF  line,  we've  given  the  dealer  a  magnificent  "air- 
line," so  to  speak,  from  the  shelf  to  the  cash-drawer.  A 
STOCK  line  that  will  take  the  place  of  "specials."  The 
BEST  variety  of  stock  sizes.  Styles  to  suit  the  customer 
no  matter  WHAT  price  he  wants  to  pay. 

<J  And  a  line  that  he'll  be  GLAD  to  buy  at  the  prices,  too. 

«J  Wait  for  it.     DON'T  THINK  of  buying  till  you  see  it. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

MANUFACTURERS  OF 

"Standard"  and  "Sieber  &  Trussell" 
LOOSE     LEAF     DEVICES 


MAIN  OFFICE 


111   Leonard  St.,     CApTnRIF'5     Brooklyn,  N.Y. 


109- 
New 

SALESROOMS 
109-111   Leonard  St,  Republic  Bide..  220  Devonshire  St 

New  York  Chicago,  111.  Boston,  Man. 


St.  Louii.  Mo. 


4000  Laclede  Atc. 
St.  Louis,  Mo. 


104 


BOOKSELLER     AND     STATIONER 


BUYERS'    GUIDE 


ESTABLISHED  1840 


INCORPORATED  1892 


Joseph  Parker  &  Son  Co. 

NEW  HAVEN,  CONN  ,  U.S.A. 

Manufacturers  of 

Treasury,  Commercial  and  Capitol 
BLOTTING  PAPERS 

and  High  Grade 

STEREOTYPING  PAPERS 


Established  1867 


Incorporated  1893 


1912— New  Catalog  of  Office  and 
Library  Supplies  and  Loose  Leaf 
Devices  is  invaluable  to  every 
Stationer  and  Newsdealer  in 
Canada.     Write  for  it. 

The  Barrett  Bindery  Co. 

MANUFACTURING  STATIONERS 

GHICACO.  ILL. 


The  Topaz  Pencil 

As  good  as  any   at   any   price. 
Better  than  any  at  the  same  price. 

HB,    H,    with   rubber   tips, 

HB,H,2H,3H,4H,B,2B 

without  rubber*. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Hamplei  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


fVOOOUNTANTS    AND    AUDITORS. 

J£*.<MS  &  HA-<DY 
Assignees,  Chartered  Accountanta,  Estate  and 

Fire  Insurance  Agents. 

151  Toronto  St.  82  Can.  Life  Bldg. 

Toronto  Montreal 


THE 
MERCHANTS  MERCANTILE    CO. 

260  St.  Jamea  St.,  Montreal 
Mercantile  Reports  and  Collections 
Our  method  of  furnishing  commercial  reports 
to  our  subscribers  gives  prompt  and    reliable   in- 
formation to  date.     Every  modern  facility  for  tha 
collection  of  claims.  Tel.  Main  1984 


PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  ell  Leading  Wholesale 
Drug  Houses  In  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1898,  and  Province  of  Quebec  Exposi- 
tion, Montreal,  1897 


ART  SUPPLIES. 

A.    Ramsay   &   Son   Co.,    Montreal. 

ATHLETIC    AND    SPORTING    GOODS. 

The   Fancy  Goods  Co.,  of  Canada. 

BLOTTING    PAPERS. 

Joseph  Parker  &  Son  Co.,   New  Haven,  Conn. 
The  Wrenn   Paper  Co.,   Middletown,   Ohio. 

BLANK  BOOKS. 

Boorum   &   Pease  Co.,   Brooklyn,    N.Y. 
Brown  Bros.,   Ltd.,  Toronto. 
Warwick  Bros  &  Rutter,  Toronto. 
The   Copp,    Clark    Co.,    Toronto. 
W.  .T.  Gage  &  Co.,  Toronto. 

CAP    PISTOLS    AND    CANES. 

National  Fireworks  Distributing  Co.,  64  Sud- 
bury  St.,   Boston,   Mass. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Birn   Bros.,   i2  Adelaide  St.,   W.,   Toronto. 

The    Drysdale    Co.,    Inc.,    Chicago;    The    Sut- 

cliffe  Co.,   Toronto,   Canadian    Representatives. 

II.   L.   Woehler,  New  York. 

Lonsdale  &   Bartholomew   Sons   Co..   Montreal. 

Raphael     Tuck   &   Sons,    Montreal. 

Meuzies    &    Co.,    Toronto. 

Valentine  &   Sons,   Toronto   and  Montreal. 

CRAYONS. 

The     Standard     Crayon     Mfg.     Co.,     Danvers, 

Mass. 
Binney   &    Smith,    New   York. 

ENVELOPES. 

Warwick   Bros.   &    Rutter,    Toronto. 
Copp,    Clark   Co.,    Toronto. 
W.   J.   Gage  &  Co.,  Toronto. 
Buntin,    Gillies    &   Co.,   Hamilton. 

EYELETS. 

The   Barrett    Bindery    Co.,    Chicago. 

FANCY  PAPERS,  TISSUES  AND  BOXES. 

Dennison   Mfg.   Co.,   Boston. 

The   Tuttle   Press   Co.,   Appleton,    Wis. 

FOUNTAIN    PENS. 

Sauford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New  York. 
Alabie,  Todd  &  Co.,  124  York  St.,  Toronto. 
J.    Morton,    New    York,   Menzies    &    Co.,    Can., 

Representative*:. 

INKS,    MUCILAGE    AND    GUMS. 

Chas.   M.   Higgins  &  Co.,  Brooklyn,   N.Y. 

The   Carter's   Ink  Co.,  Montreal. 

Tnaddens    Davids    Co.,    New    York. 

Stephens'   Inks,  Montreal. 

INDELIBLE    INK. 

l'ayson's   Indelible   Ink. 

LEAD    AND    COPYING    PENCILS. 

.Tohanu    Faber  Co.,   Nuremburg,   Germany. 

"Blaisdell"    Paper    Pencil,    New    York. 

LEATHER  AND  FANCY  GOODS. 

Warwick  Bros.  &  Rutter,  Toronto. 

Brown    Bros.,    Ltd.,    Toronto. 

The  Fancy  Goods  Company  of  Canada,  Ltd., 
Toronto. 

The  Copp,  Clark  Co.,  Toronto. 

A.    R.    MacDougall   &   Co.,    Toronto. 

The  Western   Leather  Goods  Co.,  Toronto. 
LIBRARY    BINDERS. 

The   Barrett    Bindery    Co.,    Chicago. 

LOOSE       LEAF      BOOKS,      BINDERS      AND 
HOLDERS. 

Smith,    Davidson   &    Wright,    Ltd.,   Vancouver. 

National  Blank  Book   Co.,   Holyoke,   Mass. 

Warwick  Bros.  &   Rutter,  Toronto. 

W.   J.   Gage  &   Co.,   Toronto. 

Buntin,  Gillies  &  Co.,  Hamilton. 

The   Copp,   Clark   Co.,    Toronto. 

Boorum  &  Pease  Co.,  Brooklyn. 

The    Barrett    Bindery    Co.,    Chicago. 
PAPER   FASTENERS. 

West  Mfg.  Co.,  Philadelphia,  Canadian  Repre- 
sentatives, A.  R.  MacDougall  &  Co.,  Tor- 
onto. 

The  O.   K.  Mfg.   Co.,  Syracuse,   N.Y. 

The    Barrett    Bindery    Co.,    Chicago. 

PAPER    MANUFACTURERS. 

The   Rolland   Paper  Co.,  Montreal. 

The   Northern   Mills   Co.,   Montreal. 

PAPETERIES   AND    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Ave.,  Manufacturing  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,  Toronto. 

The  Copp,   Clark   Co.,   Toronto. 

Eaton,    Crane    <fc    Pike,    PittsOeld,    Mass. 

A.    R.    MacDougall   &    Co.,    Toronto. 
PHOTOGRAPH  BINDERS. 

The    Barrett    Bindery    Co.,    Chicago. 


For  $25.00  a  Year 
Your  Advertisement 


Inserted  in   One   of 
These  Spaces  Will 


Go  to  85  Per  Cent, 
of   the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers   of 


Canada 


BOOKSELLER  AND  STATIONER 


105 


BUYERS'  GUIDE 


For  $25.00  a  Year 
Your    Advertisement 


Inserted  in   One    of 
These  Spaces  Will 


Go  to  85  Per  Gent, 
of  the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers   of 


Canada 


PAPER    PLATES   AND    PAILS. 

Smith,    Davidson   &    Wright,   Vancouver. 

PLAYING    CARDS. 

(Joodall's   English  Playing  Cards,  A.   ().   Hurst, 

Scott  St.,   Toronto. 
Consolidated      Lithographing     and      Mfg.     Co., 

Ltd.,    Montreal. 
PRIVATE    CHRISTMAS    GREETING    CARDS. 
Lonsdale   &    Bartholomew,    Montreal. 

PUNCHING  MACHINERY— HAND   AND 

FOOT    POWER. 

The    Barrett    Bindery    Co.,    Chicago. 

RUBBER   FINGER   PADS. 

Marsh     Rubber    Finger    Pad    Co.,    171    Mutual 

Street,   Toronto. 

SCHOOL   SCRIBBLERS. 
Warwick  Bros.  &   Rutter,   Toronto. 
Uage  &   Co.,  Toronto. 
Buntin,    Gillies   &    Co.,    Hamilton. 
The  Copp,   Clark  Co.,   Toronto. 

SEALING    WAX 

James  MacNelll  &  Sou,  Glasgow,  A.  R.  Mac- 
Dougall  &  Co.,  Toronto,  Canadian  Repre- 
sentatives. 

Thaddens  Davids  Co.,  New  York,  Brown 
Bros.,   Toronto,   Canadian   Representatives. 

Geo.  Waterston  &  Sons,  London  &  Edinburgh. 

SHEET    MUSIC 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria St.,   Toronto. 

STATIONERS'    SUNDRIES. 
Brown     Bros.,     Ltd.,      Wholesale      Stationers, 

Toronto. 
The  Copp,  Clark  &  Co.,  Wholesale  Stationers, 

Toronto. 
W.     J.     Gage     &     Co.,     Wholesale     Stationers, 

Toronto. 
Warwick   Bros.   &    Rutter,    Wholesale   Station- 
ers, Toronto. 
The    Barrett    Bindery    Co.,    Chicago. 

STATIONERS'  TINWARE. 
M.    Kamenstein,  394   Hudson   St..   New   York. 
Geo.    Wright   &   Co.,    London,    Eng. 
STEEL    WRITING    PENS. 
John    Heath,    8   St.     Bride    St..    E.C.,    London, 

Eng. 
Hinks,   Wells  &   Co.,   Birmingham,   Eng. 
Spencerian   Pen   Co.,   New   York. 
Macniven    &    Cameron,     Edinburgh,     Scotland, 
A.    R.    MacDougall    &    Co.,    Toronto,   Can., 
Representatives. 
Perry    &    Co.,   Birmingham,    Eng. 
STENCIL    BOARDS. 
The  M.  J.   O'Malley   Co.,   Springfield,   Mass. 
TALLY      CARDS,      DANCE        PROGRAMMES, 

ETC. 
The   Chas.   H.   Elliott  Co.,   North   Philadelphia, 
Pa. 

TOYS. 
The   Fancy   Goods   Co.,   of  Canada,   Toronto. 
Warwick  Bros.  &  Rutter,  Toronto. 

TOY   MARBLES. 
The    F.     M.     Christensen     &    Son     Co.,    Akron, 
Ohio. 

WALL  PAPERS. 
Staunton's,  Ltd.,   Toronto. 

BOOK  PUBLISHERS. 

(Canadian). 

McLeod   &   Allen,   Toronto. 

The  Copp,   Clark   Co.,  Toronto. 

Cassell  &  Co.,  Toronto. 

McClelland   &   Goodchild,   Toronto. 

William   Briggs,    Toronto. 

Henry    Frowde,    Toronto. 

Westminster    Co.,    Toronto. 

Musson  Book  Co.,  Toronto. 

Macmillan    Co.,    of   Canada,   Toronto. 
(British). 

Religious   Tract   Society,   London,   Eng. 
(United    States).    ' 

Hurst  &   Co.,   New   York. 

Little,    Brown   &   Co.,  Boston. 

A.  C.   McClurg  &   Co.,  Chicago. 

T.  Y.  Crowell  &  Co.,  New  York. 

G.   &   C.  Merriam   Co.,   Springfield,    Mass. 

Page   &   Co.,   Boston. 

STANDARD    COMMERCIAL  PUBLICATIONS. 

Morton,   Phillips  &   Co.,   Montreal. 

OUT-OF-PRINT    BOOKS. 

Baker's  Bookshop,  John  Bright  St.,  Birming- 
ham, Eng. 

The   Museum   Book   Store,   London,  Eng. 
MAGAZINE   PUBLISHERS. 

The  English  Review,  11  Henrietta  St.,  Covent 
Garden,   London,  Eng. 

MacLean's  Magazine,  143  University  Ave., 
Toronto. 

Soribner's  Magazine,   New   York. 


Standard 
Commercial  Works 

CANADIAN     CUSTOMS      TARIFF 

HAND  BOOK. 
Enlarged   and  revised  to   date, 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price,  $3.00 

HUGHES*    INTEREST    TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY   IN- 
TEREST  TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  (1  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'     SAVINGS     BANK     IN- 
TEREST  TABLES 
at   2y2,   3   or  3^   per  cent,  each   on 

separate  card   Price,  $1.00 

BUCHAN'S      STERLING      EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S     STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S    PAR    OF    EXCHANGE 
(Canadian) 

Mounted   on   card    Price,    35c 

IMPORT  COSTS 
A  new  Advance  Table  . .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables  Price,  75c. 

A  eompltte  catalogue  of  all  the  above  publication!  ten 
free  upon  application. 

Morton,Phillips  &  Co. 

PUBLISHERS 
1 1  5  and  1 1  7  Notre  Dam*  St.  Weil,  MONTREAL 


N.B.  -Th»  BROWN  BROS..  Ltd.,  Toronto,  carry 
a  full  line  of  our  publications. 


HOTEL    DIRECTORY. 


THE    GRAND    UNION 


The  most  popular  hotel  In 
OTTAWA,    ONT. 


JAMES  K.  PAISLEY. 


Proprietor 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


IDG 


BOOKSELLER     AND     STATIONER 


British  America  Assurance  Company  I  \V 

A.D.  1833 


A.D.  1833 
FIRE  A.  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTORS 

Hon.  Geo  A.  Cox,  President  W.  R.  Brock,  Vlco-Proeldent 

Robert  Blokerdlke,  M.P.,  W.  B.  Melkle,   E.  W   Co*.  Geo.  A.  Morrow 

D.  B.  Htnni,  Augustu*  Myers,  John  Hoskln,  K.C.,  LL.D. 
Froderlo  Nloholle,  Alex.  Lilrd,  James  Kerr  Osborne,  Z.  A.  Leeh,  K.C. 

Sir  Honry  M.  Pellill,   E.  R.  Wood. 
W.  B.  Mmlklm,  Qanaral  Manager/  P.  H,  Slmm,  Secretary 

CAPITAL       •  $1,400,000.00 

ASSETS 2,162,753.85 

LOSSES  PAID  SINCE  ORGANIZATION      2S.833.820.96 


ESTERN 


Incorporated 
1851 

ASSURANCE 
COMPANY 


FIRE 
AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -    -  $  3,000,000.00 

54,000,000.00 


Losses  Paid  Since  Organization 
of  the  Company,  over   - 


HON.  GEO.  A.  COX,  President 

W.  R.  BROCK,  Vice-President 

W.  B.   MEIKL.E,  General  Manager 

C.  C    FOSTER,   Secretary 


INDEX     TO     ADVERTISERS 


Accountants  and  Auditors  101 

Albemarle  Paper  Mfg.  Co 20 

American  Lead  Pencil  Co 35-39 

American  Code  Co 40 

American  Typo  Co : t>9 

American  News  Co 16 

American  Crayon  Co 101 

Anglo-Canadian  Music  Co 63 

Art  Metropole  (17 

Auld  Mucilage  Co 38 

B 

Baker's  Book  Shop  74 

Barrett  Bindery  104 

B.A.   Assurance  Co , 106 

Bell,  G.   &  Sons   83 

Birn  Bros 82 

Binney  &  Smith  97 

Blackie  &  Sons  8-9 

Boorum  &  Pease 103 

Briggs,   Wm ,   89 

Brown-Searle    69 

Brown  Bros 2 

Buntin  Gillies  &  Co • 25 


Carter's   Ink  Co .- 38 

'Cassell  &  Co 87 

Center   Shaft   Pen   Co „...  98 

Crosby,  Lockwood  &  Co 11 

Coombs,   H.    A ,   6 

Copp,  Clark  Co 4-91 

Clark,  T  &  T 85 

Christensen  &   Sun  Co 39 

Consolidated   Litho   Co 100 

Crowell,    T.    Y.    Co 84 

D 

Dickinson,   -John  &  Co 100 

Davids,    Thaddeus   Co 24-56 

E 

Eaton,  Crane  &  Pike  21 

Ksther  Brook  &   Co • 29 

Kno-lish  Review   15 

Esterbrook    Pen    Co 29 

Elliott,   ('has     II.    A-    Co 97 


Forbes  &  Co 81 

Frowde,    Henry    93 

Faber,    Johann    ..., 25 

Fancv  Goods  Co Tnside  back  cover 


G 

Gage,  The  W.   J.  Co ■ 3 

Coetting,    A.    H 63 

Gier  &   Dail    55 

Goodall's  Playing  Cards  ,      1 

H 

Harbutt,  Wm.,  &  Co 14 

Home  University  Library   88 

Heffer,  W.  H.  &  Sons  , 82 

Higgins,   Chas.   M....     22-23-100 

Heath's   Pens    98 

Hinks,   Wells   &    Co.... 98 

Hotel   Directory   105 

Heinn   Co 31 

Hurst,    A.    0 1 

Howard  Hunt  Pen 17-18 

I 

Imperial  Press  ,  40 

Imperial  News  Co 82 

J 

•Julian  Sale  Leather  Goods  Co...  99 

Jack's  Color  Books  90 

K 

Koebers   • 40 

Kiasa,    F.   &   Co 80 

Kamenstein,  M ,  101 

L 

Little,    Brown    &    Co 83 

Laird  &  Lee   39 

Long,   John  13 

M 

Morton  Fountain  Pens   35 

Morton,  Phillips  &  Co 104 

Mabie,  Todd  &  Co 56 

Merriam,   G.   &   C.   Co 85 

Musson  Book  Co 92 

McLeod   &    Allen    87 

Marsh  Rubber  Finger  Pad  Co 98 

Macmillan  Co 95 

Mittag  &  Volger 30 

MacNiven   &  Cameron   38 

MacNeill   &   Son   , 40 

MacDougall,  A.  R.  &  Co 40 

Miller,   M • 10 

Mrn'/.ies  &  Co 5 

McClurg,   A.   C,   &  Co.., 96 

McCready  Pub.   Co 81 

N 

Nisbit,  Jas.  &  Co 12 

Northern    Mills    Co „...  101 

National  Blank  Book  Co 100 


O 

Oliphant,  Anderson  &  Ferrier  7 

Onward  Mfg.   Co 66 

O.   K.  Mig.   Co 97 

Oliver  &  Bovd  82 

O'Malley,   The  M.    J.  Co ■...  55 

Oskamp   Nolting   Co 98 


Pugh  Specialty   Co 64 

Parker,  Joseph,  &  Son  Co 104 

Payson's  Ink 104 

Perry  &  Co , 56 

Plew  &  Motter  Co 55 

R 

Rolland  Paper  Co 29 

Religious   Tract   Society 7 

Rand,  McNally  Co 88 

Ramsay,  A.,  &  Son  98 

S 

Stauntons  Ltd 65 

Sampson  Low,  Marston  Co 94 

Standard    Crayon   Co 98 

Scribner's  Magazine 95 

Standard   Book   Co 95 

Sutclift'e  &  Co 19 

Smith',  H.  B.,  Pen  Co 31 

Sanford  &  Bennett  31 

Smith,  Davidson  &   Wright   35 

Standard  Paper  Mfg.  Co 36 

Sp^ncerian  Pen  Co 38 

Stephens'   Ink  42 

T. 

Topaz,  Pencil  104 

Tuttle  Press  Co 99 

Tuck,    Raphael    &    Co 26—27 


U 
U.S.  Playing  Card  Co. 

V 

Valentine  Sons  Co 


37 
32 


W 


Woehler,   II.   L..'.   34 

Ward,   Lock  &   Co 11 

Watts  &  Co • , 10 

Wilde,  W.    A.,   Co 85 

Western    Assurance   Co 106 

Wrenn  Paper   Co 99 

Wright,    Geo.   &   Co •.., 36 

Warwick  Bros.  A-  Rutter 

Inside  front  cover 
Waterman,   L.    E Outside  back 


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PUBLICATION    OFFICE:     TORONTO,     NOVEMBER     1911 


The 

December 
Number 


OF 


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anb 


tattoner 


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are   the 
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was  located  in  Toronto  in  1868 : — 

Space  Square 

occupied  feet 

1868     Colborne    St.    and    Leader    Lane    7,200 

1878     8-10  Wellington  St.  East    11,880 

1880     8-10    Wellington    St.    East,    with   new   ex- 
tensions     15,480 

1887  8-10  Wellington  St.  East  and  26-28  Front 

St.    West    21,000 

1888  68-70  Front  St  West  31,200 
1905  King  and  Spadina,  and  93  Spadina  Ave.  52,600 
1911     King   and    Spadina,    with   new   extensions, 

and  184  Spadina  Ave 61,800 

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was  invented  79  years  ago 
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poofeseller  anb  Stationer 


anb  Office  Equipment  Journal 


A  monthly  newspaper  devoted  to  the  interests 
of    the    Bookselling   and    Stationery   Trades 


Subscription:    One  Dollar  a  Year 
Single  copies  :     Ten  Centi 


Vol.  XXVII 


TORONTO,  CANADA,  NOVEMBER,  1911 


No.  10 


Manufacturer  and  Dealer. 

There  are  so  many  manufacturing'  firms  ready  to  assise 
dealers  in  holding  home  trade  that  the  great  inroads  that 
have  been  made  by  concerns  in  the  larger  trade  centres  in 
capturing  office  stationery  business  in  the  smaller  cities 
and  towns  is  remarkable. 

There  are  many  manufacturers  to  be  found  who  are 
only  too  glad  to  assist  the  home  dealer  in  circularizing 
and  in  some  cases  sending  samples  of  their  products  to 
prospective  buyers,  bearing  all  the  expense  of  stationery 
and  postage.  In  other  cases  a  supply  of  samples  and  ad- 
vertising matter  is  sent  direct  to  the  dealer  who  is  ex- 
pected to  do  the  rest. 

The  point  is  that  these  manufacturers  desire  to  co- 
operate with  the  dealer. 

They  play  fair  with  him. 

The  prices  are  usually  so  favorable  that  the  home 
dealer  actually  has  the  advantage  over  the  outside  firms 
who  are  getting  so  many  of  the  orders  tihat  should  rightly 
go  to  the  home  dealer. 

If  the  dealer  will  sit  down  the  first  chance  he  gets, 
and  make  up  a  list  of  articles  in  which  he  realizes  that 
trade  has  been  slipping  away  from  him,  then  ascertain 
just  where  they  are  to  be  purchased  to  the  greatest  ad- 
vantage, and  follow  this  up  by  mapping  out  a  campaign 
to  show  purchasers  of  office  supplies  that  it  will  pay 
them  to  buy  these  goods  from  him,  the  results  cannot  fail 
to  very  materially  swell  his  receipts. 

One  field  which  has  been  neglected  by  the  local  dealers 
is  that  of  filing  cabinets,  book  cases,  card-index  devices 
and  loose-leaf  systems.  There  is  a  growing  demand  for 
these  lines  and  tlhey  yield  a  profit  that  makes  it  a  branch 
of  the  business  that  no  stationer  should  neglect. 

Similar  argument  could  be  brought  to  bear  in  many 
other  cases  such  as  school  supply  contracts,  books  and 
periodical  subscriptions  for  public  libraries,  clubs,  etc., 
prizes  for  Sunday  schools,  wrapping  paper  and  twine  for 
merchants,  ihotel  supplies,  text  books  for  nurses'  training 
schools  and  jobbing  to  smaller  dealers. 

On  the  whole  the  stationer  has  a  much  greater  field 
and  better  prospects  for  success  in  enlarging  his  field  of 
operation  than  has  the  average  retail  dealer  in  other 
lines.  It  only  remains  for  him  to  drop  old  methods  that 
have  proved  unsuccessful,  and  to  adopt  the  aggressive  mo- 
dern methods  that,  properly  applied,  are  sure  to  expand 
his  business  on  a  sound  basis. 


The  Cost  of  Doing  Business. 

The  cost  of  doing  business  is  an  item  that  is  frequent- 
ly either  disregarded  or  inadequately  estimated  by  retail- 
ers of  long  experience,  not  to  mention  the  newcomers  in 
the  field.  The  evil  results  apparent  in  excessive  price- 
cutting  and  too  meagre  profits,  is  particularly  apparent 
in  the  book  and  stationery  trade  owing  to  the  ease 
with  which  people  can  enter  the  business,  there  being 
not  a  few  instances  of  the  building  up  of  large  estab- 
lishments by  an  initial  capital  of  less  than  a  hundred 
dollars.  Because  of  these  conditions  it  is  advisable 
that  every  means  should  be  used  to  impress  mer- 
chants with  the  fact  that  in  the  majority  of  cases  the  ac- 
tual cost  of  carrying  on  business  is  at  least  25  per  cent, 
so  that  in  placing  goods  into  stock  the  item  invoiced  at 
$1.00  actually  costs  $1.25. 

The  representatives  of  manufacturers  and  wholesalers 
who  sell  the  goods  are  in  a  particularly  good  position  to 
impress  this  vital  fact  upon  the  dealer,  and  in  doing  so 
they  will  be  accomplishing  something  that  will  be  of  vast 
benefit  to  the  trade  in  general. 

In  this  connection  the  cost  of  doing  business  with  par- 
ticular reference  to  new  books  is  taken  up  in  an  article 
in  the  Book  Department  of  this  issue  of  Bookseller  and 
Stationer. 

*  *  * 

Keeping  the  Store  Alive. 

It  is  often  the  case  that  a  new  man  opening  up  in 
business  succeeds  by  reason  0f  attending  to  important  de- 
tails which  established  dealers  have  been  in  the  habit  of 
neglecting.  This  is  particularly  true  of  window  and  in- 
tenor  displays.  Of  all.  stores  the  book  and  stationery 
shop  is  the  one  which  the  public  expects  to  be  up  to 
date.  Live  bookstores  are  always  centres  of  gravity,  but 
dealers  frequently  become  weary  in  well  doing,  and  over- 
look the  important  question  of  live  displays  in  the  win- 
dows and  inside  the  shop.  Where  this  rule  is  carefully 
observed  the  danger  of  the  new  business  concern  encroach- 
ing upon  the  established  one,  is  materially  lessened. 

Do  not  lose  enthusiasm. 

Make  your  store  the  lhest  spot  in  town  and  keep  it 
so. 

Displays  should  always  be  seasonable  and  the  intro- 
duction of  attractive  features  such  as  moving  objects  or 
novel  electric  lighting  effects  will  prove  most  effective. 


There  is  no  reason  why  the  periodical  subscription 
business  should  not  be  made  to  add  its  quota  of  profits  to 
the  home  dealer.  He  is  in  a  position  to  successfully  com- 
pete for  it  and  can  build  up  a  big  list  if  he  will  but  go 
after  this  business  systematically. 


Subscription  Sharks. 
With  a  persistent   regularity  that  makes  the  continu- 
ed existence  of  a  crop  of  victims  for  subscription  fakirs  a 
source  of  amazement,  .come  reports  of  persons  being  vic- 
timized by  subscription  solicitors  taking  orders  for  maga- 


10 


BOOKSELLER  AND  STATIONER 


zines  at  cut  prices  and  collecting  the  money  in  advance. 
These  parasites  seem  to  be  continually  on  the  road  in 
spite  of  repeated  warnings  afforded  in  instances  where 
Sharks  of  that  ilk  have  been  apprehended  and  punished. 
Dealers  should  keep  a  standing  warning  prominently  dis- 
played in  their  stores  against  the  evil,  it  will  not  only 
help  their  customers  but   prove  ;l  good  business  getter. 


Our  Letter  Box. 

As  will  be  seen  in  this  issue  of  Bookseller  and  Stat- 
ioner, our  call  for  the  assistance  of  readers  in  an  endeavor 
to  build  up  a  "Letter  Box"  has  had  its  effect.  We  are 
continually  responding  to  requests  of  dealers  in  all  parts 
of  the  Dominion  furnishing  information  which  we  are  in 
such  a  good  position  to  afford  and  in  many  cases  if  quer- 
ies came  through  the  "Letter  Box"  of  Bookseller  and 
Stationer,  the  replies  published  would  be  a  source  of  bene- 
fit to  many  dealers  rather  than  the  one  person  directly 
seeking  the  information.  This  system  of  mutual  assist- 
ance can  be  made  one  of  untold  benefit  to  the  trade,  and 
Bookseller  and  Stationer  wants  to  be  of  practical  help 
to  everv  subscriber. 


At  Your  Service. 

We  wish  to  again  emphasize  the  fact  that  we  want  to 
help  you.  in  your  advertising.  With  a  staff  of  ad.  writers 
and  artists  at  your  service,  we  are  in  a  particularly  good 
position  to  be  of  real  benefit  to  you.  For  this  service  we 
make  no  charge,  it  is  simpl}  part  of  our  programme  to 
give  the  best  possible-  service  to  our  subscribers.  Send 
in  advertisements  for  criticism.  If  there  are  weak  points 
they  will  be  pointed  out  and  the  good  points  will  help 
your  brother  retailers. 

You  may  have  lines  which  you  desire  to  advertise  in 
the  most  effective  manner  and  feel  tthat  you  require  as- 
sistance toward  that  end.  Send  in  full  specifications  and 
the  work  will  command  the  earnest  efforts  of  our  staff  to 
be  of  assistance  to  vou 


Courtesy  to  Customers. 

Salespeople  who  desire  to  make  themselves  valuable 
should  strive  in  every  way  to  treat  a  visitor  or  customer 
the  same  as  they  wish  to  be  treated  when  they  visit 
other,   establishments. 

When  we  enter  a  store  and  the  sales  person  comes  up 
to  us  promptly  with  a  pleasant  greeting  and  takes  par- 
ticular pains  to  show  a  good  assortment  of  such  mer- 
chandise as  interests  us,  we  feel  like  going  to  that 
store  again  and  to  that   particular  sales  person. 

If,  on  the  other  band,  we  do  not  seem  to  be  noticed 
after  entering  the  store  and,  finally,  must  step  up  to  a 
sales  person  and  ask  to  be  waited  on,  and  then,  perhaps, 
are  shown  with  an  impatient  air  but  a  single  item,  it  is 
not  probable  that  we  will  make  a  purchase.  And  should 
we  buy,  it  is  quite  certain  we  will  not  enter  that  store 
again  for  fear  of  meeting  that  same  disagreeable  sales 
person.— John  W.  Graham,  in  "Graham  Light." 


"There  are  three  kinds  of  men,  the  man  you  must 
tell  several  times;  the  man  vou  tell  once;  and  the  man 
who  goes  and  does  it  without  being  told.  The  latter  is 
the  only  man  of  any  account.  Every  man  is  where  he  is 
by  his  own  selection;  his  thoughts  which  have  built' his 
character  have  made  him  what  he  is.  Every  man  is  the 
architect  of  his  own    fortune,  SO  draw  your  plans  early." 


Editorial  Comment 

It  is  noticeable  that  all  big  institutions  are  big  ad- 
vertisers— that's  one  reason  for  their  development  into 
bigness. 

One  L.S.  manufacturing  concern  received  an  order  for 
o  -•  n-ill'on  paper  cups  the  day  after  the  Governor  of  Il- 
linois signed  the  sanitary  drinking  cup  bill. 

If  advertising  is  a  recognized  form  of  increasing  busi- 
ness then  the  advertising  should  be  a  permanent  plank  in 
the  platform  and  not  periodical.  Advertise  in  quiet  times 
to  create  business. 

"Bright  Buying  Brings  Business."  asserts  a  contem- 
piiCi  y  It  might  with  equal  truth  be  asserted  that 
MeMiodii'iiI  Merchandizing  Makes  Money  and  also  that 
Consistent  Collecting  Corners  the  Cash. 

The  new  French  carte  de  visite  is  heing  taken  up  by 
society  on  this  side  of  the  ocean.  They  are  almost  as 
large  as  a  postal  card.  The  French,  it  is  said,  are  using 
them  exclusively,  finding  them  excellent  for  brief  notes 
when  visitors  find  persons  out  on  whom  they  are  calling. 

An  advertisement  reflects  a  business  house's  worth 
just  as  the  eye  as  a  mirror  reflects  the  soul.  An  adver- 
tisement portrays  the  character  of  a  company  just  as  a 
woman's  dress  portrays  her  character.  A  woman  is  .- 
natural  born  advertiser.  She  is  constantly  exhibitin; 
those   features  most  to  her  credit. 

Trv  to  keep  the  counters  clear  of  debris  and  goods 
thai  have  been  taken  from  shelves  to  show  customers. 
When  through  with,  the  goods  should  be  replaced  in  their 
porilions  as  soon  as  possible.  This  will  save  confusion, 
will  aiiow  of  the  selling  force  being  enabled  to  put  their 
hur.ds  immediately  on  any  wanted  article,  and  will  save 
the  clerks  staying  after  hours  or  coming  hack  at  night  to 
clear  up  f<;r  the  next  day's  husiness. 

The  Publishers'  Circular  tells  of  the  agitation  in  Aus- 
tralia to  have  a  duty  of  33  1-3  per  cent,  on  British  maga- 
zines and  sixpenny  novels  to  protect  the  Australian  pro- 
ducers and  bitterly  attacks  the  proposal.  "We  invest 
millions  in  the  colonies  to  enable  them  to  'get  on'  and 
they  tell  us  to  'get  out'  in  this  way,"  adds  the  Publish- 
ers' Circular,  qualifying  that  by  expressing  thanks  that 
it  is  simply  a  petition,  not  an  Order  in  Council  or  Act  of 
Parliament. 

Bookseller  and  Stationer's  attention  is  called  to  the 
practice  on  the  part  of  bazaar  organizations  in  various 
towns  and  cities,  to  solicit  gifts  of  goods 
from  wholesale  firms,  who  cannot  have  the  slightest  in- 
terest in  these  affairs,  and  inasmuch  as  the  local  field 
is  invariably  worked  without  missing  anv  of  the  re- 
tailers, it  seems  a  presumption  to  extend  the  solicitation 
to  wholesalers.  It  is  a  case  in  which  an  organization 
would  be  of  assistance  in  securing  unity  of  action  in 
an  effort  to  put  a  stop  to  this  nuisance. 

Are  you  getting  your  full  share  of  business  in  the 
sale  of  business  accessories?  This  field  is  hecoming  more 
and  more  specialized  every  day,  and  unless  stationers  are 
wide  awake  to  their  opportunities,  this  business  is  likely 
to  slip  away  from  them  as  many  other  allied  lines  have 
in  the  pa  ft.  The  stationer  who  puts  in  a  small  line  of 
olhce  appliances  and  lets  it  go  at  that  is  apt  to  lose  this 
trade  very  quickly.  This  department  must  be  pushed  vig- 
orously and  kept  thoroughly  up  to  date,  otherwise  a  more 
progressive  competitor  will  get ;  the  business. 


STATIONERS'  CONVENTION  AT  BUFFALO 

Important   Questions   Dealt   With   of   Practical   Benefit  to  the   Trade — Address 
on    Cost    of   Doing   Business. 


Each  succeeding  convention  of  the  retail  stationers  and 
manufacturers  of  the  United  States  serves  to  add  to  the 
;  rguments  for  thorough  organization  of  the  trade  in  the 
United  States  and  Canada.  The  seventh  annual  conven- 
tion of  the  National  Association  of  Stationers  and  Manu- 
facturers, held  during  the  week  of  October  9th,  in  Buf- 
falo, was  the  most  successful  in  its  history  in  point  of 
attendance  and  accomplishment,  there  being  a  total  at- 
tendance of  370.  There  were  a  number  of  important 
papers  read  at  the  different  sessions,  followed  by  full 
discussion,  and  these,  together  with  the  valuable  infor- 
mation brought  out  in  the  reports  of  the  different  stand- 
ing committees,  provided  a  wealth  of  material,  more  than 
repaying  every  delegate  for  any  sacrifice  made'  in  order 
to  be  present. 

The  Stationers'  Club  of  Buffalo  had  charge  of  the 
entertaining  features  and  were  eminently  successful  in 
their  efforts,  contributing  to  an  appreciable  extent  to 
the  success  of  the  convention  by  the  unbroken  chain  of 
interest  running  through  the  convention  from 
the  "Gettogetherfest"  of  the  night  preced- 
ing the  opening  of  the  convention  proper, 
to  the  thoroughly  enjoyable  outing  to  Niagara  Falls  on 
the  final  day,  notable  in  their  programme  being  the  ban- 
quet on  the  evening  of  Thursday,  the  12th,  at  which  for 
the  first  time  the  ladies  participated. 

The  Cost  of  Doing  Business. 

The  feature  of  the  first  day  was  the  address  by  Rob- 
ert S.  Denham,  of  Cleveland,  on  "The  Cost  of  Doing  Busi- 
ness. ' ' 

He  introduced  his  subject  by  the  statement  that  all 
dealers  were  in  business  for  the  same  object — profit.  But 
judging  by  the  actions  of  some  of  them  they  were  in 
business  not  for  profit  but  to  prevent  competitors  from 
getting  business. 

Unfortunately  many  people  did  not  know  the  differ- 
ence between  cost  and  profit,  continually  confusing  cost 
and  selling  prices.  "Profit, "  said  Mr.  Denham,  "Is  the 
difference  between  cost  and  selling  price,  and  some  of  you 
do  not  see  enough  of  it  to  get  very  well  acquainted  with 
that  margin." 

"A  retailer  sells  for  25c  an  article  invoiced  to  him  at 
20c  and  imagines  he  has  made  a  profit.  Instead  of  that 
the  chances  are  that  he  has  actually  lost  money  because 
the  cost  of  doing  business  generally  exceeds  20  per 
cent  " 

Fear  the  Bane  of  Business. 

The  greatest  bane  of  business  to-day  was  fear.  Mer- 
chants were  afraid  to  stand  for  what  they  ought  to  have 
or  that  a  competitor  would  get  orders  away  from  him. 
The  first  importance  was  to  know  cost  and  when  a  proper 
method  for  determining  cost  was  adopted  dealers  would 
no  longer  assume  that  there  was  a  margin  of  profit 
which  did  not  really  exist,  nor  allow  his  competitor  to 
set  his  prices. 

Breaking  Down  Distrust. 

Meetings  like  this  convention  the  speaker  considered 
one  of  the  greatest  things  that  could  happen  to  the  sta- 
tionery business.  The  men  in  the  trade  learned  to  know 
each  other  better  and  trust  each  other  more,  bringing 
about  confidence,  the  germ  of  success,  because  it  led  to 


the  elimination  of  cut  prices  and   firmly   established   the 
principle  of  honest  dealing. 

Many  merchants,  strictly  honorable  in  dealing  with 
others,  were  dishonest  with  themselves,  being  afraid  to 
dig  down  into  their  affairs  for  fear  of  bringing  forth 
the  spectre  of  apparent  profits  that  did  not  exist  in 
reality. 

Evils  of  Expansion. 

One  of  the  forces  creating  higher  expense  of  doing 
business  was  the  effort  to  get  more  business;  to  build  up 
the  largest  business  in  the  city  or  in  the  state.  Mr. 
•Denham  proceeded  to  argue  that  this  was  not  necessarily 
a  desirable  thing,  instancing  a  concern  doing  a  business 
of  half  a  million  dollars  a  year,  which  in  several  years 
had  not  made  a  dollar.  When  this  concern  had  found 
out  its  actual  cost  of  doing  business  it  very  willingly 
reduced  its  volume  and  to-day  is  making  a  profit. 
Twenty  per  cent,  profit  on  a  $50,000  business  was  better 
than  10  per  cent,  on  one  of  $100,000  because  an  equal 
amount  was  realized  at  less  effort  and  something  was 
left  for  the  competitor  to  live  on. 

How  to  Double  Profits. 

"Raise  your  prices  5  per  cent,  and  your  net  profits 
will  be  doubled,"  was  one  of  the  remarkable  statements 
of  Mr.  Denham 's  address,  provoking  free  discussion  and 
ultimately  fixing  itself  as  the  unanimous  conviction  of 
the  convention. 

Aim  for  Large  Profits,  not  Large  Business. 

Mr.  Denham  argued  for  large  profits,  not  large  busi- 
ness. There  was  a  certain  defined  consumption  of  mer- 
chandise limiting  sales  but  profit  that  could  be  made  was 
not  nearly  so  closely  limited  for  which  reason  it  should 
be  the  aim  to  increase  profits  rather  than  the  volume  of 
business  done.  The  latter  often  leads  to  overstocking  and 
less  care  being  paid  to  the  lines  carried. 

Questioned  as  to  his  statement  that  the  expense  of  a 
large  business  is  as  great  as  a  small  business,  Mr.  Den- 
ham said  this  had  been  proved  by  thorough  investigation 
in  a  number  of  stores.  Placing  the  actual  cost  of  doing 
$100,000  worth  of  business  at  18  per  cent,  theoretically 
the  second  $100,000  should  not  cost  anything  like  that 
amount  but  practically  it  does  because  it  means  larger 
salaries,  more  help,  and  remodelling  of  the  business  and 
expenses  pile  up  simply  in  keeping  up  with  the  proces- 
sion. Complete  statistical  information  on  this  question 
could  be  obtained  from  James  E.  Fernley,  of  Philadel- 
phia, secretary  of  the  National  Association  of  Machinery 
Dealers  and  Manufacturers. 

President  Charles  E.  Falconer  in  his  annual  report 
referred  to  the  12  per  cent,  increase  in  membership  fall- 
ing short  of  the  mark  at  which  he  had  aimed.  He  referred 
to  the  work  of  the  committee  on  paper  and  envelopes  in 
getting  paper  manufacturers  to  put  up  their  product  500 
sheets  to  the  ream  instead  of  480  and  from  this  sucess 
was  hopeful  that  the  committee  on  standardization  would 
be  able  to  bring  about  another  needed  reform  in  reduc- 
ing the  number  of  loose-leaf  binders  and  sheets  to  a  few- 
standard  sizes,  enabling  manufacturers  and  dealers  to  do 
business  with  decidedly  smaller  stocks  and  the  same 
suggestion  applied  to  the  number  and  sizes  of  blank 
books. 


12 


BOOKSELLER  AND  STATIONER 


Catalogue  Commission. 
Reference  was  also  made  to  the  notable  work  of  the 
catalogue  commission  in  reviewing  "lists  of  merchandise 
correcting  errors  and  effecting  revisions  in  retail  prices, 
the  trade  working  in  harmony  with  them  notwithstanding 
that  no  agreement  to  do  so  had  been  made  or  request- 
ed. 

Winnipeg  in  Line. 

New  local  associations  at  San  Francisco,  Des  Moines, 
Salt  Lake  City  and  Winnipeg  and  the  formation  of  three 
new  national  associations  taking  in  the  Rubber  Stamp 
Manufacturers,  Office  Furniture  Manufacturers  and  Cop- 
per Plate  Engravers,  indicated  the  growth  of  the  organ- 
ization movement. 

In  concluding,  the  president  urged  members  to  read 
their  trade  papers  from  cover  to  cover,  advertisements 
and  all,  ''Read,  mark,  learn  and  inwardly  digest." 

Sane  Selling  Prices. 

Secretary  Mortimer  W.  Byers  after  giving  statistics 
regarding  the  association  and  its  work  ended  with  a  refer- 
ence to  the  association  not  as  a  combination  in  restraint 
of  trade  but  one  in  restraint  of  ignorance,  petty  jeal- 
ousies and  mutual  distrust  that  had  brought  about  tangi- 
ble results  in  bringing  about  sane  selling  prices,  although 
there  remained  work  to  be  done  in  improving  conditions 
as  between  jobbers  and  retailers  in  competition  for  the 
trade  of  consumers. 

Uniform  Selling  Prices. 

"Uniform  selling  prices  by  manufacturers"  was  an- 
other instructive  subject,  being  dealt  with  by  two  speak- 
ers: Charles  A.  Lent,  of  New  York,  representing  the 
dealers  and  R.  P.  Andrews,  of  Washington,  for  the  manu- 
facturers. 

"The  development  of  salesmen  and  keeping  them  in 
your  employ,"  a  paper  by  William  F.  Lucas,  Jr.,  of 
Baltimore,  with  the  interesting  discussion  it  brought  out. 
was  another  source  of  enlightment  and  benefit  to  the 
convention. 

Parcels  Post. 

James  L.  Cowles,  an  able  and  enthusiastic  champion 
of  the  movement  for  a  parcels  post  in  the  U.  S.,  dealt 
with  that  subject  in  a  comprehensive  address,  while  the 
negative  side  of  the  argument  was  presented  by  Charles 
W.  Burrows,  of  Cleveland. 

How  Omaha  Won. 

The  delegates  were  prepared  for  a  keen  fight  between 
Springfield,  Mass.,  and  Denver,  Colorado,  for  next  year's 
convention  and  the  fight  was  on  when  F.  I.  Ellick,  of 
Omaha,  a  late  arrival  at  the  convention,  in  true  western 
spirit,  threw  himself  into  the  fray  and  picked  off  the 
plum  for  his  city.  Omaha  hadn't  even  made  a  bid  nor 
Jeen  considered,  previous  to  that  time.  Mr.  Ellick  wired 
the  Mayor  of  Omaha  and  back  came  a  telegram  welcoming 
the  National  Association  of  Stationers  and  Manufactur- 
ers to  Omaha  in  1912. 

The  New  Officers. 

The  officers  elected  for  the  ensuing  year  are: — 

President,  Millington  Lockwood,  of  Buffalo,  N.  Y. 

First  vice-president,  Frank  D.  Waterman,  of  the 
L.  E.  Waterman  Company,  New  York  City. 

Second  vice-president,  George  M.  Courts,  of  Clarke 
&   Courts,  Galveston,  Tex. 

Third  vice-president,  Robert  D.  Patterson,  of  Buxton 
&    Skinner,   Stationery   Company,   St.   Louis,   Mo. 

Treasurer,  Charles  A.  Lent,  of  Brown,  Lent  and  Pelt, 
New  York  City. 

Secretary.  Mortimer  \V.  Byers,  of  New  York. 

Auditor,  Ralph  S.  Bauer,  of  R.  S.  Bauer. 


The  Letter  Box 

Subjects  of  Vital  Interest  Briefly  Dealt  With 
In  Suggestions  and  Questions  by  Readers  of 
Bookseller  and  Stationer. 

Anjlican  Prayer  Book. 

Winnipeg,  Sept.   23,   1911. 
The  Editor,  Bookseller  and  Stationer, 
Toronto,  Oat. 

Dear  Sir,— We  feel  that  every  bookseller  in  Canada 
will  agree  with  us  that  in  the  handling  of  "Prayer 
Books"  great  inconvenience  and  loss  is  occasioned  in  ttoe 
trade  when  there  is  any  death  in  the  Royal  Family 
which  necessitates  a  change  in  the  "Prayer  Book." 

We  believe  if  this  was  brought  to  the  attention  of  the 
committee  with  the  suggestion  that  in  "The  New  Cana- 
dian Edition"  the  christian  names  of  the  King,  Queen 
and  Prince  of  Wales  be  omitted,  they  would  see  the  justice 
of  it  and  omit  the  christian  names.  It  seems  to  us  that 
if  the  Prayer  was  made  for  "The  King  and  Queen  and 
Members  of  tne  Royal  Family"  that  the  "Almighty" 
would  know  who  was  being  prayed  for.  May  we  suggest 
therefore  that  the  booksellers  write  the  convenor  of  the 
committee,  who  we  understand  is  the  Bishop  of  Huron, 
London,  Ontario.  This  should  be  done  at  once. 
Yours  very  truly, 

RUSSELL,  LANG  &  CO. 


Handling  Periodicals. 

"Will  vim  kindly  suggest  a  good  method  for  handling 
periodicals  regularly  called  for  by  customers." 

This  is  a  source  of  worry  in  many  a  bookstore.  Mr. 
Baldwin,  of  the  W.  H.  Baldwin  Co.,  Limited.  West  Toron- 
to, has  solved  the  difficulty.  He  has  placed  in  a  conveni- 
ent place  in  his  store  a  cabinet  with  pigeon  holes  for  the 
accommodation  of  periodicals  to  be  called  for,  the  names 
being  alphabethically  arranged  as  in  a  post  office. 

In  this  connection,  where  it  is  the  custom  to  have 
periodicals  paid  monthly,  half-yearly,  or  yearly,  the  card 
index  system  can  be  utlized  to  advantage,  effecting  an 
obvious  saving  in  bookkeeping. 


Worth  Five  Times  the  Price. 

Sherbrooke,    Que.,    Oct,    9th,    1911 
The  Bookseller  and  Stationer, 

143-149  University  Ave.,  Toronto. 
Dear  Sirs, — 

Enclosed  please  find  cheque  for  $1.00,  your  magazine 
is  worth  five  times  the  price  to  me. 

I  am  sending  a  card  to  the  Special  Service  Dept.  and 
intend  in  future  to  avail  myself  of  the  advantages  it 
offers. 

Respectfully  yours, 

Thos.  Southwood. 


Postage  Stamp  Albums. 

"We  have  been  asked  several  times  for  International 
postage  stamp  albums.     Where  can  these  be  purchased?" 

The  "International"  postage  stamp  album  is  publish- 
ed by  The  Scott  Stamp  &  Coin  Co.,  of  New  York  City. 
It  is  published  in  two  volumes — one  for  stamps  issued  up 
to  the  end  of  the  19th  century,  .the  other  for  subsequent 
issues. 


BOOKSELLER  AND  STATIONER 


13 


Advertising  Talks — The  Psy- 
chology of  Form 

The  Arrangement  of  Your  Subject  Matter  an 
Important  Feature — The  Principles  of  Ad.  Con- 
struction— How  to  Determine  the  Correct  Pro- 
portions. 

Frank  McMullen. 

I  wonder  how  many  booksellers  and  stationers  realize 
the  value  and  importance  of  "Form"  in  advertising. 
You  have  been  told  that  the  value  of  your  ad.  is  measured 
by  the  amount  of  goods  it  sells,  and  not  so  much  by  the 
amount  of  talk  or  interest  it  creates.  But  even  though 
you  have  secured  the  much  desired  element  of  selling 
talk,  the  end  is  not  yet — there  is  to  be  considered  the 
psychology  of  form. 

It  is  generally  recognized  that  certain  forms  appeal 
more  readily  to  the  eye  than  others.  You  will  not,  of 
course,  be  interested  in  "the  others,"  so  a  discussion  of 
the  underlying  principles  or  laws  which  conduce  to  grace 
and  beauty  of  form  may  not  be  out  of  place  in  view  of 
the  fact  that  the  laws  of  beauty  are  universal  and  ap- 
plicable to  many  of  the  constructive  arts,  including  win- 
dow dressing,  store  arrangements,  etc.,  as  well  as  to  print- 
ing. 

The  first  of  these  may  be  termed  fitness;  that  is,  it 
must  be  large  enough  to  avoid  the  appearance  of  being 
skimped  and  still  not  bulky  enough  to  appear  extrava- 
gant. 

The  second  principle  is  quantity,  for,  much  as  one 
disparages    undue    extravagance    of    size,    it    cannot    be 

^ruijiitiiiiiiiiiiiiiiitiiiiiiuiiiiHiiiiiiHiiiiinijtiiiniinuner'^^-^iiiiiiitniiiHHninii  iiiiMiitiiiiiiiiiiiittniiinmiiiuuiuuii  ^ 

ITHE  BIG  SIX! 


Motive  Power!        Story  Power!       Thought  Power 


The  Common  Law 

By  Robt  W  Chambers  (juiborof  The 
Fabling  Cn;..,<«.,   Lias  ..s  ;>  serial  MUM 

wrlueri  In  reeeni  years  It  contains 
up*ardi  ot  b»  ilbtsirmions  by  tb.it 
UnK   o(    Illustrators.   '.iLson  — 

Price .   %\  r, 

The  winning  of 
Barbara  Worth 


Hj   Harold  Bell  ' 

Shepherd  of  the 

*Kb  big  Incident*.  : 

ideals  and  ihe  tptr 


nj:  people,  high 
>f  the  west  - 
Jl   1^ 


The  Prodigal  Judge 


T 
H 

E 


B 

I 

G 


S 
I 
X 


The  Ne  er  Do  Well 

B>    Rex    Beach     .ll.isimrd   by   Ho 


Queed 


roples  already  soldi  is  .1  uovel  in 
thousand,  distinguished  by.  t" 
ihoitcht.  excellent  characterization 
a   itmarl.aMy   effective  ftfnrt  of  bin 


The  Hroart  Hiqhwdv 


Members  of  the  Family,  by  Owen 

SVis.er       - |1    H 

Trw   Silent    Bairi*T.   hy    Louis 

■  >f;u-y  dry.  by  Boihcr  .      .           .    )  Oil 
Mfai  Cihhie  Cftnll    by   Rofther      .    I.Sfi 
Tue  <:ift  of  ihe  Cms*  .                  .   i.»5 

The  Story  Olrl.  by  1.  SJ  *iontRoirt-ry 
Price                                       .    ..  4I.G0 

lack  nnri  iu<r  Check  U00U,  bs  1  Kcn- 
Jflch   Bjurs — Prkc    ....          .    Jl  On 

Marie  Cl.-ire  hy  :.:,irRiiervn  Anrtotix- 

■Me*          iu-. 

Veluhb'iis    CiiUn..nii  by   rhnft,    r.      D. 

Uobcrts— Price          11.  M 

The  Golden  WVh.  by  Pamklgc    Jl,H 

Oiher  Good 
«3  Ones  » 

The  Cai  pet  from  Bagdad  „,")".", 


XJULN.FINLTiy 

OOOK5et>U€0  8.  STftTlOMeR. 

nuiical. Art. F»ncy»  Sport, ng  Good* 
ScKool    Supplies  Etc 


We  Off<r 

"the  Free 
dom  ofOur 
Store "  to 
all  Book 
Lovers 


♦iiflBwoiiuwauiimimraiiwiwwiiiiiiiimmiiHiiiiiii  *  ♦«HiiiiuiiiHiiiimiiiimiiniiiiiniiiniiiiiniiiRnmiiiniiii  * 

A  good  layout  impaired  by  the  absence   of    a   marginal  space  sufficient 

for    the   layout   and   a    variety    of    tone.     The  subject  matter  has 

been    cleverly  written,   and    generally    speaking    it    is    a 

creditable  ad. 


SAMPLE  ADS.   WANTED. 

The  Editor  of  Bookseller  and  Stationer  requests 
readers  to  forward  samples  of  the  ads.  inserted 
by  them  in  their  local  newspapers. 

Copies  of  catalogues,  circulars  and  other  adver- 
tising matter  will  also  be  appreciated. 

Here  are  a  few  extracts  from  letters  received 
from    subscribers : 

"Your  comments  act  as  an  incentive  to 
better  advertising." 

"I  find  your  criticisms  of  ads.  very  helpful 
in  writing  my  own." 

' '  We  are  anxious  for  suggestions,  and  en- 
close sample  of  our  ad.  for  this  week  in  our 
local  paper." 


denied  that  we  are  sometimes  deeply  impressed  by  the 
magnitude  of  things.  A  huge  building  will  hold  our 
attention  for  a  time;  likewise  a  half-page  or  a  full-page 
ad.  will  often  receive  more  atention  than  the  subject 
matter  deserves. 

The  third  law  is  uniformity.  Books,  piled,  stacked 
and  arranged  uniformly  are  always  more  pleasing  than 
if  they  are  strewn  haphazardly.  It  is  needless  to  dis- 
cuss this  further  than  to  note  that  while  uniformity  is 
greatly  to  be  desired,  it  does  not  in  itself  conduce  much 
to  beauty. 

The  fourth  is  known  as  intricacy.  An  active  mind 
seeks  employment.  The  love  of  pursuit  is  implanted  in 
our  nature,  and  therefore  the  eye  will  often  delight  in 
following  the  ins  and  outs  of  a  design,  no  matter  in 
what  form,  and  if  you  can  arrange  one  that  will  please 
the  eye,  your  ad.  is  assured  of  at  least  that  much  at- 
tention. 

The  fifth  appearance  is  symmetry.  Have  you  ever 
noticed  how  the  mind  shrinks  from  anything  that  has 
the  appearance  of  toppling?  A  scales  minus  an  arm 
would  appear  to  you  as  useless;  or  a  sailboat  without  a 
rudder  would  give  you  a  sense  of  insecurity.  There 
must  be  completeness  to  everything,  or  at  least  a  coun- 
terbalance. 

And  the  last  and  greatest  of  all  is  variety — ''the 
spice  of  life."  Without  variety  we  would  have  little 
to  quicken  the  fires  of  ambition.  Nature  provides  us 
with  so  many  examples  .of  variety  that  further  discus- 
sion  seems  unnecessary. 

The  size  of  your  ad.  should  be  regulated  so  that  the 
subject  matter  can  be  set  in  a  type  that  is  easily  read- 
able and  permits  of  a  sufficient  margin  for  design  and 
vax-iety  of  tone. 

The  proportions  vary;  the  one  which  is  generally 
accepted  being  about  the  same  as  that  used  by  W.  N. 
Finlay,  reproduced  herewith. 

The  perfect  square  lias  many  of  the  elements  of 
beauty,  but  it  lacks  the  essential  one — variety;  hence  the 
rectangle  is.  favored.  I  have  noticed  that  the  average 
bookseller's  ad.  is  either  one  column  or  two  columns  in 
width.  To  get  the  proper  height  for  either  describe  a 
square  on  the  base  or  width,  and  the  length  of  the  diag- 
onal will  be  the  proper  height.  If  measured,  the  ad.  re- 
produced here  will  be  found  to  correspond  to  this  rule. 
Sometimes  it  is  found  difficult  to  carry  out  the  rule  to 
the  letter,  but  it  should  be  kept  in  mind  that  the  closer 
the  approximation,  the  more  pleasing  will  be  the  result. 

The  form  of  our  subject  matter  next  claims  our  atten- 
tion.     The    essential    element    in    this    is    variety.       The 


14 


BOOKSELLER  AND  STATIONER 


ideal  form  for  a  layout  is  the  pyramid  or  triangle;  but 
the  space  may  also  be  paneled  to  -good  effect.  In  our 
reproduction,  the  latter  is  used.  The  marginal  space  has 
been  rudely  neglected;  but  this  might  have  been  some- 
what remedied  bad  the  two  upper  panels  been  drawn 
closer  together,  and  the  words  between  as  well  as  the 
two  small  bars  eliminated.  In  the  case  of  the  average 
retailer  who  is  without  the  advice  of  an  expert  ad-wnter. 
the  size  of  the  panels  should  he  determined  as  in  the 
rule  mentioned  above,  although  they  are  usually  deter- 
mined by  what  is  known  as  the  law  of  the  "Golden  Sec- 
tion." In  determining  the  size  of  the  base  for  these, 
allowance  should  be  made  for  a  comfortable  margin, 
which    our   specimen    ad.    unfortunately    omits. 

The  other  ideal  form  for  your  layout  is,  as  has  been 
said  before,  the  triangle  or  pyramid,  which  should,  of 
course,  be  inverted.  The  triangle  has  the  essential  point 
— variety;  it  is  symmetrical,  and  adds  to  these  uniform- 
ity. The  eye  will  delight  in  tracing  its  outlines.  This  has 
long  been  known  as  a  psychological  fact,  and  artists  and 
sculptors  have  even  been  guilty  of  erring  on  the  side  of 
absurdity  in  order  to  keep  their  compositions  within  the 
bounds  of  a  pyramid. 

In  concluding  it  might  be  said  that  although  you 
may  not  as  yet  have  interested  yourself  in  artistic  con- 
siderations, still  it  is  to  your  advantage  to  apply  these 
principles  to  your  advertising  and  get  for  yourself  the 
most    value  possible  for  your  expenditures. 

"Wallpaper  Guessing  Contest. 

Guelph,  Oct.  15.— Reynolds  &  Son's  wallpaper  store 
recently  conducted  a  guessing  contest  as  to  the  number  of 
rolls  of  wallpaper  in  their  stock.  The  correct  number 
was  43,198  rolls.  Albert  Pearson  guessed  43,200,  within 
two  rolls  of  the  correct  number!  He  won  a  $24  camera. 
E.  Allen,  43,000,  was  second,  winning  $5  cash.  In  all 
ten  prizes  were  given.  Some  interesting  statistics  in 
connection  with  this  immense  stock  is  that  it  would  take 
a  paperhanger  working  ten  hours  a  day,  4,320  days,  i.e., 
15  years,  to  hang  all  the  paper.  If  the  rolls  were 
stretched  out  they  would  reach  over  1!>6  miles. 

Book   Agent   Fined. 

Calgary,  Oct.  11. — John  Wilson,  a  book  canvasser,  was 
fined  $2  and  costs  by  Magistrate  Tweed,  at  Cochrane, 
charged  with  peddling  without  a  license.  Wilson  ad- 
mitted calling  from  door  to  door,  but  said  he  had  not 
got  an  order,  and  further  that  his  firm  had  a  provincial 
travelers'  license,  but  his  plea  did  not  avail.  Wilson 
said  he  would  protest  to  the  Attorney-General  and  also 
consult  a  lawyer,  with  a  view  to  instituting  a  suit  for 
damages    against    the    town. 

Montreal,  Oct.  21. — A  new  book  and  fancy  goods  store 
is  being  opened  in  Outremont,  Montreal,  at  1019  Laurier 
Ave.  West,  the  proprietor  being  H.  A.  Dunn,  for  a  num- 
ber of  years  with  Renouf  &  Co.,  on  St.  Catherine  Street. 
It  is  Mr.  Dunn's  intention  to  carry  a  line  of  high-class 
goods,   including  many   special   lines. 

The  Writ  ea  way  Fountain  Pen  Company,  Berlin, 
Ont.,  capital  $40,000  was  incorporated  early  in  October. 

The  Brewster  5,  10  and  15  cent  store  syndicate  people 
wilt  open  a  store  in  Petrolia. 

E.  S.  Fawkes,  of  the  Macmillan  Company,  has  just 
returned  from  the  Coast,  having  visited  all  the  cities  of 
the  West  in  the  interests  of  his  firm,  and  is  full  of  en- 
thusiasm regarding  Western  conditions   and   possibilities. 


Post  Cards  and  Holiday  Novelties 

Healthy  Condition  of  the  Post  Card  Trade — 
Post  Cards  as  Town  Boosters — Personal  Christ- 
mas Cards  a  Profitable  Field  of  Endeavor. 


Sentiment  Against  Cheap  Cards. 

There  is  at  present  a  reaction  as  respects  one  cent 
picture  post  cards  and  the  sentiment  against  them  is 
gradually  gaining  strength.  It  is  pretty  generally  con- 
ceded that  the  coming  of  the  one  cent  post  card  has  been 
a  detriment  rather  than  a  help  to  the  picture  post  card 
trade,  as  it  has  led  to  the  market  being  glutted  because 
of  the  necessity  for  manufacturers  to  turn  them  out  in 
enormous  quantities  in  order  to  do  business  at  a  profit. 
It  has  been  found  that  despite  the  cheap  prices,  sales 
are  not  greatly  in  excess  of  the  years  when  the  one-cent 
picture  card  was  unknown. 

There  have  been  frequent  failures  among  post  card 
jobbers  in  the  U.  S.  and  Canada,  whereas  in  Europe, 
where  there  is  a  stability  of  prices  ensuring  good  profits 
to  retailer,  jobber  and  manufacturer,  failures  are  practi- 
cally unheard  of  and  such  a  thing  as  a  10  to  25  per  cent, 
settlement  is  an  unknown  quantity. 

If  those  conditions  obtained  on  this  side  of  the  At- 
lantic the  postcard  trade  would  be  in  a  much  healthier 
condition  because  of  maintenance  of  prices  and  higher 
Quality  in  the  cards  sold. 

It  is  a  source  of  encouragement  to  note  that  the  present 
tendency  is  toward  getting  away  from  the  unreasonably 
cheap  grade  of  cards  to  the  higher  plane  that  spells 
reasonable  profits.     Hasten  the  day! 

Cards  of  Royalty. 

London,  Oct.  6. — "An  Art  Pageant"  is  the  appropri- 
ate nanie  Raphael  Tuck  &  Sons  have  given  their  collec- 
tion of  Christmas  cards  for  this  year  of  many  pageants. 
Heading  the  series  of  5,000  designs  are  those  chosen  by 
the  King  and  Queen,  Queen  Alexandra,  the  Prince  of 
Wales,  Kaiser  William  and  the  Czar  and  Czarina.  By 
their  special  permission  reproductions  of  these  cards  are 
available  to  the  general  public. 

Thanksgiving  and  Hallowe'en. 

Dealers  are  reaping  a  harvest  in  Thanksgiving  and 
Hallowe'en  cards,  the  dates  coming  within  a  clay  of 
each  other  is  having  the  effect  of  so  closely  associating 
the  two  that  in  the  majority  of  cases  purchases  include 
some  of  each,  and  the  total  sales  will  probably  be  lower 
than  would  have  been  the  case  had  Thanksgiving  Day 
and   Hallowe'en  not  clashed. 

Sales  have  been  heavy,  but  here  again  if  the  good  old 
conditions  obtained,  and  cards  at  two  for  five  cents  were 
the  rule,  profits  would  be  very  considerably  enhanced, 
with  better  chances  for  the  inspiration  of  the  true  Thanks- 
giving spirit  in   the   dealer's   heart. 

An  artistic  calendar  being  sold  by  the  Musson  Book 
Co.  is  the  Omar  Khayyam  calendar,  with  illustrations 
by  Willy   Pogany,   the   illustrations   being  reproduced   in 

colors. 

*  *  * 

"I  have  a  book,"  was  the  teacher's  sentence. 
"Samrmv,"  she  asked,  "what  is  the  case  of  the  pronoun 
I?" 

"Nominative  case,"  replied  Sammy. 

"Next  book,  tell  me  in  what  case  to  put  the  noun 
'book.'  " 

"Book  case,"  said  next  boy,  thoughtfully. 


BOOKSELLER  AND  STATTONER 


15 


Forty  Years  in  Business  Life 

Active  and  Honorable  Career  of  A.  L.  Geen, 
Veteran  Merchant  of  Belleville— Led  Fight 
Against  Trading  Stamp  Evil. 


Forty  years  in  business  in  the  City  of  Belleville  was 
the  attainment  of  A.  L.  Geen,  one  of  the  veteran  drug- 
gists and  stationers  of  Ontario  on  October  2nd.  On  thai 
date  in  1871,  he  bought  the  business  of  J.  C.  Holden,  the 
purchase  price  being  $35,000,  and  notwithstanding'  thai  ii 
was  then  a  large  business,  Mr.  Geen  lias  increased  it 
until  now  the  turnover  is  $20,000  in  excess  of  what  it  was 
at  that  time. 

In  those  forty  years  the  business  was  twice  burned  out. 
and  not  long-  ago  Mr.  Geen  was  obliged  to  leave  the 
premises  he  occupied  opposite  Victoria  Avenue,  removing 
to  what  was  known  as  the  "Old  Harrison  store,"  very 
gloomy  in  appearance,  but  which  under  the  Geen  regime 
underwent  a  transformation  and  became  known  as  one  of 
the  brightest  stores  in  the  city. 

The  stationery,  book  and  magazine  part  of  the  busi- 
ness has  had  a  remrakable  growth  in  recent  years  and  an 
object  lesson  to  other  dealers  throughout  the  Dominion  is 
afforded  in  the  fact  that  Mr.  Geen  supplies  many  of  the 
libraries  and  clubs  with  their  magazines,  and  his  store  is 
the  wholesale  distributing  centre  for  a  number  of  the 
leading  periodicals  of  England  and  America. 

Mr.  Geen  has  been  of  great  service  to  the  retail  trade, 
having  been  the  leader  of  the  famous  deputation  that- 
waited  upon  the  Dominion  Parliament  bringing'  about  the 
annihilation  of  the  trading  stamp  evil. 

He  is  the  senior  Past  President  of  the  Retail  Merch- 
ants' Association  of  Canada. 

Notwithstanding  his  busy  mercantile  life,  Mr.  Geen 
finds  time  for  active  participation  in  fraternal  organiza- 
tions and  church  work  and  in  1885  was  ordained  a  clergy- 
man. 

Associated  with  him  is  his  son  Percy  W.  Geen,  Phm. 
B.,  who  is  assuming  much  of  the  active  work.  The  latter 
is  the  representative  of  the  Curtis  Publishing  Co.,  for 
Belleville  district. 


ALBERT  L.  GEEN 
Veteran  Retailer  of  Belleville.  Ont. 


PERCY  W.  GEEN,  Phm.  B. 
Actively  associated  with  his  father  at  Belleville 


Orillia  Firm  Branches  Out. 

The  R.  O.  Smith  Company,  of  Orillia.  one  of  the  best 
known  book  and  stationery  firms  in  the  province,  have 
taken  possession  of  the  store  adjoining  their  own  and 
have  placed  in  it  a  stock  of  ehinaware,  glassware  and 
brass  goods.  In  the  basement  a  department  lias  been 
fitted  up  devoted  to  toys.  The  additional  quarters  give 
the  R.  O.  Smith  Co.  more  room  for  their  expanding  book 
and  stationery  business. 

The  new  store  was  opened  with  a  three  days'  special 
sale,  a  liberal  amount  of  newspaper  space  being  used  in 
j'.dvertising  the  opening  of  their  new  "two  in  one" 
stores. 

Toronto  Trade  Gossip. 

Toronto,  Oct.  17th. — Arthur  F.  Robertson,  of  Rich- 
mond, Virginia,  secretary-treasurer  of  the  Albermarle 
Paper  Manufacturing  Co.,  called  on  the  wholesale  trade 
here  this  week  after  having  attended  the  Stationers'  con- 
vention in  Buffalo  last  week. 

W.  C.  Richmond,  a  member  of  The  Wm.  A.  Davis  Co., 
Boston,  manufacturers  of  inks  and  adhesives,  came  to 
Toronto  following  the  Buffalo  convention  with  a  view  to 
extending  the  firm's  Canadian  operations. 

Lome  I.  Morris,  who  has  built  up  a  good  business  in 
books  and  stationery  at  384  Yonge  street,  moved  his  busi- 
ness to  larger  premises  three  doors  north  of  the  old  store. 

J.  L.  Seitz,  of  the  Peerless  Carbon  Co.  of  this  city,  is 
at  present  in  Europe  in  connection  with  the  extension 
of  that  firm's  trade  abroad.  Besides  their  European 
business  they  have  established  connections  in  Australia, 
New  Zealand.   South   Africa   and  other  countries. 

Autumn  Suggestions. 

The  short  days  and  the  long  nights  are  here  again 
and  the  change  brings  with  it  the  demand  for  Tally  and 
Score  Cards.  All  stationers  should  be  prepared  with  an 
up-to-date  supply  of  Auction.  Bridge  and  "500"  score 
cards   and  pads. 


hi 


BOOKSELLER  AND  STATIONER 


Methods  of  Successful  Stationers 

Improving  the  Store  Arrangements  Helpful  to 
Sales  Staff  and  Customers — Good  Memory  an  Aid 
— Bean  Guessing  Contest — Old  Post  Cards  Put  to 
Use — Special  Priced  Sales. 


Value  of  a  Good  Memory. 

Perth,  Out.,  Oct.  14. — "A  good  memory  is  something 
to  be  desired  by  a  man  in  business,"  says  a  local  dealer, 
"and  those  who  do  not  possess  one  should  try  to  culti- 
vate this  important  addition  to  a  man's  ability.  Besides 
the  many  ways  in  which  it  is  useful  in  keeping  tab  on 
prices,  orders  and  business  generally,  a  good  memory  for 
faces  and  names  is  of  great  value.  How  much  better  it 
it-  to  be  able  to  recognize  a  customer  at  once  and  call  her 
by  name,  as  the  customer  is  naturally  flattered  by  the  fact 
that  you  remember  her. 

"Then  there  is  another  way  in  which  a  good  memory 
is  of  value,  and  that  is  in  remembering  the  class  of  goods 
that  a  customer  uses.  For  instance,  when  one  sends  an 
order,  iL  is  desirable  that  you  know  the  kind  and  price  of 
article  desired.  In  this  way  a  merchant  will  escape  many 
mistakes  and  a  great  deal  of  trouble  with  customers  from 
this  same  cause." 

How  Many  Beans  in  the  Jar? 

Arnprior,  Oct.  20. — Taylor's .  stationery  store  here, 
known  as  "The  Red  Front,"  have  been  conducting  a 
"how  many  beans  in  the  jar"  guessing  contest.  The  jar 
was  placed  in  the  window  and  every  person  making  a 
25  cent  purchase  of  school  supplies  was  entitled  to  a 
guess.  Three  prizes  were  awarded — $2,  $1.50,  and  $2,  in 
goods  to  be  given  from  stock. 

Novel  Business-Bringing  Idea. 

Quebec,  Oct.  20. — H.  F.  Kimball,  bookseller  and 
stationer  at  148  St.  John  St.,  this  city  has  a  novel  use 
for  his  surplus  stock  of  picture  post  cards.  These  he  is 
sending  by  post  to  residents  of  the  city.  On  one  half  of 
the  address  side  of  the  post  card  he  has  printed  "slip 
this  into  your  pocket  as  a  reminder  to  purchase  a 
copy  of — ,  the  new  novel  by — ,  and  you  will  enjoy  read- 
ing the  most  delightful  book  published  this  year."  The 
blanks  are  filled  in  with  the  title  and  author  of  a  book 
seemingly  attractive  to  the  person  addressed. 

A  "Quarter  Sale." 

Reigna,  Sask.,  Oct.  15. — One  of  the  leading  retail 
stores  here  has  been  conducting  Saturday  sales  for  some 
time  back  and  have  found  them  quite  successful.  Satis- 
factory crowds  have  been  attracted  and  stocks  of  large 
proportions  have  been  cleared  out.  The  sales  have  proven 
so  successful,  in  fact,  that  last  week  an  innovation  was 
introduced.  A  two  days'  sale  was  put  on  for  Friday  and 
Saturday,  and  a  substantial  cut  in  prices  was  announced 
in  the  daily  papers.  Goods  priced  at  ,'J,">  to  50  cents  were 
all  sold  out  at  25  cents.  It  was,  in  fact,  a  "quarter  sale," 
as  everything  put  on  the  special  list  was  sold  at  that 
figure.  To  advertise  the  sale,  a  window  display  was  ar- 
ranged of  some  of  the  more  attractive  articles.  All  were 
sold  at  the  special  sale  price. 

This  Drew  School  Children. 

The  Brill  Book  and  Stationery  Company.  St.  Joseph, 
Mo.,  crowded  their  store  recently  by  offering  a  game  free 
with  every  twenty-live-cent  purchase. 

The  practice  of  giving  awaj  premiums  with  boys' 
suits,   boys'   and   girls '.  shoes,   affords   an   opportunity   for 


stationers  to  create  new  business,  as  such  articles  as  foun- 
tain   pens,    box    cameras    and    school    bags,    are.    popular    as 

premiums. 

Unique    and    Profitable    Sideline. 

Berlin,  Sept.  20. — A  striking  illustration  of  the  re- 
markable opportunities  that  are  afforded  the  bookseller 
and  stationer  in  the  development  of  profitable  sidelines 
is  the  experience  of  J.  C.  Jaimet  &  Co.,  of  Berlin,  who  in 
opening  up  business  in  Berlin  recently  included  among 
their  important  lines  a  stock  of  electrical  specialties.  Mr. 
Jaitnet  has,  of  course,  expended  a  great  amount  of  atten- 
tion, backed  up  by  a  considerable  technical  knowledge  of 
the  business,  in  accomplishing  the  success  that  has  at- 
tended his  efforts,  but  it  nevertheless  proves  that  it  can 
be  made  a  particularly  advantageous  adjunct  of  the  sta- 
tionery business  when  developed  along  the  energetic  lines 
he  has  adopted. 

Electric  irons,  electric  fans,  toasters,  lighting  appli- 
ances and  suction  cleaners  are  among  the  articles  with 
which  he  has  been  particularly  successful  and  the  satis- 
factory results  shown  have  been  largely  attributable  to 
pei'sonal  introduction  of  the  goods,  backed  up  by  a 
liberal  and  effective  advertising  campaign. 


Stationery  Trade  Notes. 

School  slates  were  first  manufactured  in  1826. 
Fire  did     considerable     damage  at     Tihe  Art  Shop,      8 
Victoria  street,  Montreal,  on  September  25th. 

The  Hawthorne  Paper  Co.,  ara  erecting  mills  for  tin1 
manufacture  of  writing  paper  at  Kalamazoo,  Mich. 

Cyril  P.  Smith,  druggist,  North  Bay,  has  added  a 
stationery  and  school  supplies  department  to  his  busi- 
ness. 

The  successful  artist  is  one  who  can  make  a  show 
window  picture  that  carries  a  buying  suggestion  to  the 
passer. 

Birth  announcement  papeteries.  with  printed  matter 
and  blank  spaces  for  date  of  birth,  sex  and  names  of 
parents  of  the  new  arrival  are  among  the  new  things  offer- 
ed to  the  trade. 

F.  L  J.  Seldon,  of  the  head  office  of  the  Office 
Specialty  Co.,  succeeds  A.  H.  Minshull  as  special  repre- 
sentative of  the  company  in  Hamilton.  Mr.  Minshull 
goes  to  the  Halifax  branch. 

The  Major  Fountain    Pen  Co.,   is     the  name  of  a  con- 
cern recently  established  at  Toledo,  Ohio,  being  Capitaliz- 
ed   at  $HO,000.        The    incorporators     are  Major  F.   Skid- 
more,   B.   L.   Day,   A.   O.  Mailer,   T.   E.   Crowder,   E.      L 
Skidmore  and  I).  F.  Bliss. 

C.  Howard  Hunt,  head  of  the  well-known  pen  manu- 
facturing concern  of  that  name,  was  a  recent  visitor  to 
Toronto  and  Montreal  in  connection  with  the  campaign 
for  the  extension  of  their  business  in  Canada.  Mr.  Hunt 
was  one  of  the  delegates  to  the  Stationers'  convention 
at    Buffalo. 

Automatic  shading  pens  by  reason  of  the  good  work 
that  can  be  done  with  them  after  very  little  practice  and 
the  speed  with  which  cards  can  be  produced  are  a  very 
good  line  for  stationers  to  use  and  sell.  The  Newton 
Automatic  shading'  Company,  of  1'ontiac.  Michigan,  make 
the  "Newton-Stoakes''  pens  and  inks  and  other  supplies 
as  well  as  brushes  and  pens  for  engrossing  ami  orna- 
mental writing. 


Important  Deal  Closed. 

Hauover,  Oct.  11th. — Negotiations  have  been  completed 
whereby  the  Kneehtel  Furniture  Co.,  of  this  town  will 
take  over  the  manufacture  for  Canada  of  the  well-known 
line  of  desks,  filing  cabinets,  filing  devices,  etc.,  of  the 
Weis  Manufacturing-  Co.,  of  Monroe,  Michigan.  The 
lines  manufacturerd  by  the  Weis  firm  are  so  extensive 
and  so  well-known  to  the  trade  that  it  would  be  super- 
fluous to  dwell  on  the  importance  of  that  phase  of  the 
subject.  A  point  of  interest,  to  Hanover  particularly,  is 
that  it  will  mean  a  very  considerable  enlargement  of  the 
already   mammoth  plant  of  the  Kneehtel  Company. 

The  A.  W.  Faber  Jubilee. 

The  firm  of  A.  W.  Faber,  manufacturers  of  lead  pen- 
cils, is  celebrating  this  year,  the  150th  anniversary  of  its 
establishment,  at  Stein,  near  Nuremberg,  where  the 
founder,  Kaspar  Faber,  settled  in  1701.  He  died  in  1784, 
being  succeeded  by  Anton  Wilhelm  Faber,  whose  initials 
are  still  embodied  in  the  firm  name. 

No.  10  Combination  Fountain  Pen  and  Pencil. 

We  illustrate  a  combination  fountain  pen  and  pencil 
which  is  sure  to  be  a  big  seller  for  the  holiday  trade. 
No.  10  E.  Combination  offered  by  Buntin,  Gillies  &  Co., 
Hamilton,  contains  in  one  end  a  fountain  pen  fitted 
with  a  14k.  gold  nib,  iridium  pointed,  and  in  the  other 
end  a  propel  and  repel  pencil.  This  article  is  made  of 
the  best  quality  vulcanite  highly-finished,  and  makes  a 
handsome  and  useful  gift.  The  trade  price  is  $1.20  each. 
Buntin,  Gillies  &  Company,  have  prepared  for 
eleventh  hour  orders  in  Christmas  papeteries,  greeting 
cards  and  other  accessories.  It  will  pay  dealers  to  en- 
quire about  their  special  holiday  assortments. 

Ideal  Embossers. 

A  most  up-to-date  and  fashionable  method  of  emboss- 
ing note  paper  and  envelopes  is  with  the  "Ideal  Emboss- 
er," supplied  by  Buntin,  Gillies  &  Company,  Ham- 
ilton. Ideal  Embossers  stamp  your  initial  or  initials, 
monogram  or  name  and  address.  They  are  highly  finished 
in  nickel,  each  embosser  in  a  small  red  box.  This  line  is 
going  to  sell  like  hot  cakes  and  every  dealer  should  carry 
a  stock. 

Bevan   Hay   Joins   Benedicts. 

The  wedding  took  place  on  Saturday,  Oct.  21st.,  of 
Emeline  Clisdell,  daughter  of  Mr.  Frederick  Valentine 
Clisdell,  to  John  Bevan  Hay,  of  Toronto,  the  scene  of 
the  ceremony  being  the  residence  of  the  bride's  grand- 
mother, Mrs.  Emeline  Barton  Campbell,  Painted  Post, 
New  York. 

Mr.  Hay  is  well  known  to  the  Canadian  stationery 
trade  as  the  representative  of  the  Eaton-Crane-Pike  Co., 
and  they  will  join  heartily  in  the  good  wishes  being  ex- 
tended to  Mr.  and  Mrs.  Hay. 


Stationery 


Western  Canada  Notes. 

W.  Findlay,  late  of  the  firm  of  Paterson  &  Son,  Oko- 
toks,  Alta.,  lias  opened  a  store  at  Black  Diamond. 

J.  B.  Cliffe  has  opened  a  new  stationery  store  in  the 
People's  Trust  Building  at  Kamloops,  B.C. 

A  new  fancy  goods  store  is  being  opened  at  Watrous, 
Sask.,   by   Mrs.   Harker. 

John  ('.  ('alder,  of  1  laneyville,  Alta.,  has  opened  a 
drug  and  stationery  store  at  Coronation,  Alta. 

Vancouver,  Oct.  15. — The  Western  Canada  Bag,  En- 
velope &  Box  Board  Company,  of  this  city,  will  here- 
after be  known  as  the  Western  Paper  Mills. 

Fire  did  considerable  damage  in  the  photo  supply 
house  of  G.  W.  Cranston,  17,1  Carlton  St..  Winnipeg,  on 
the  night  of  Oct.  4th. 

Laird,  Saskatchewan,  Oct.  10. — A.  J.  Friesen  suc- 
ceeds Jacob  J.  B.  Peters  in  the  jewelry  and  stationery 
business  here. 

Regina,  Oct.  12. — W.  M.  Allan,  charged  with  selling 
books  without  a  license  was  dismissed  because  there  was 
no  evidence  to  show  that  he  had  gone  from  house  to  house. 

Port  William,  Oct.  12. — Entering  by  means  of  a  rear 
window-  thieves  got  into  W.  R.  Brown's  store  and  stole 
$40  worth  of  fountain  pens  and  other  goods  to  the  value 

of  $20. 

The  Ware  Stationery  Co.  is  the  name  of  the  new 
concern  about  to  begin  business  in  the  Russell  Block. 
Moose  Jaw,  Saskatchewan.  Mr.  H.  A.  Ware  will  manage 
it. 


Gossip   of  the   Trade 

The  McMurray  Book  and  Stationery  Co.,  Fredericton, 
N.  B.,  are  erecting-  an  addition  to  their  store  at  a  cost  of 
$3,000. 

E.  J.  Kastner  and  Charles  F.  Dawson  represented 
Montreal  at  the  Stationers'  convention  at  Buffalo  last 
week. 

Guy  L.  Hanson,  stationer  and  printer,  had  a  booth  at 
the  Woodstock,  N.B.,  exhibition  and  did  good  business 
there  in  picture  post  cards  particularly. 

W.  A.  Clarke,  of  Clarke  Bros.,  Berlin,  booksellers  and 
stationers,  called  on  the  wholesale  trade  in  Toronto  last 
week. 

E.  C.  Rice  has  removed  his  book  and  stationery  busi- 
ness from  Petrolia  to  Windsor.  He  had  been  in  business 
in  Petrolia  since  1872. 

F.  N.  Burt  and  Company,  Toronto,  have  received  a 
permit  to  build  a  $30,000  factory  on  Wellington  place, 
near  Spadina  avenue. 

Miss  Harriet  Tweedie,  bookseller  and  stationer,  Monc- 
ton,  N.B.,  called  at  The  Bookseller  office  during  her  stay 
in  Toronto  early  in  October.  She  was  a  delegate  to  the 
Ecumenical  Convention  of  the  Methodist  Church. 


Why  Stationers  Should  Add  a  Camera  and  Photographic  Supplies 

Department 

Fits  Naturally  Into  the  Business — A  Paying  Proportion — Too  Much  Apathy — From  Fad  to  Ne- 
cessity— Supplies  Field  Unlimited — Make  Department  Known — Manufacturers  and  Jobbers  Assist. 

By  W.  E.    Hopper. 


It  would  seem  to  the  casual  observer  that  cameras  and 
photographic  supplies  are  a  department  that  would  fit 
naturally  into  a  stationery  and  book  store,  for  goodly 
part  of  the  paraphernalia  is  closely  akin  to  the  stationery 
trade.  There  are  for  instance,  the  various  kinds  of  papers 
used  for  printing,  the  cards  for  mounting,  or  albums  for 
a  similar  purpose,  paste,  etc.  All  these  come  within  the 
sphere  of  a  stationer.  Even  the  camera  itself  is  more  in 
keeping  with  the  character  of  the  business  than  many 
other  novelty  lines  that  are  handled  nowadays. 

Why  then  do  not  more  stationers  carry  these  goods  in 
stock?  Is  it  because  they  are  not  a  paying  proposition? 
Hardly,  for  there  is  a  good  profit  all  the  way  through. 

Is  it  because  of  the  initial  cost  of  installing  such  a  de- 
partment? That  is  not  likely,  as  any  supply  house  will 
extend  credit  so  long  as  the  dealer  can  give  proper  refer- 
ences, or  a  fairly  good  start  could  be  made  on  $300  and 
the  profit  from  sales  could  be  put  back  into  the  business 
so  that  a  more  pretentious  stock  might  be  installed  before 
the  end  of  six  months. 

In  most  cases  it  would  appear  that  the  only  excuse  is 
apathy — a  sort  of  a  don 't-want-to-be-  bothered,  let-well- 
enough-alone,  or  let-the-other-have-it  feeling.  But  deal- 
ers who  take  that  attitude  are  standing  in  their  own  light 
for  there  is  money  in  the  photographic  supply  business, 
and  it  is  a  trade  that  is  growing  greater  year  by  year. 

Not  so  long  ago,  photography  was  a  fad  that  could 
only  be  practised  by  the  well-to-do.  To-day,  with  cameras 
selling  at  $1,  and  upwards,  it  is  become  an  essential  in 
almost  every  outing  trip,  and  is  practiced  by  many  people 
the  whole  year  around.  The  majority  of  people  when 
traveling  include  a  camera  among  the  things  they  must 
take  along.  The  parents  have  a  camera  to  snap  the  cute 
attitudes  of  their  offspring,  and  the  majority  of  children 
J.nd  grown-ups  alike  either  own  or  look  forward  to  own- 
ing a  camera  with  which  they  can  preserve  scenes  visited 
or  snap  events  in  every  day  life. 

The  field  therefore,  so  far  as  sales  go,  is  unlimited,  and 
if  must  be  remembered  that  when  a  camera  is  sold  the 
business  with  that  buyer  is  only  begun,  as  there  will  be 
a  constant  demand  for  films  or  plates,  printing  paper, 
developing  materials,  mounts,  etc. 

In  the  larger  cities  the  excuse  is  made  that  there  are 
so  many  exclusive  photo  supply  depots  that  it  is  hardly 
worth  while  to  carry  a  stock  of  these  goods  and  while 
this  may  be  true  to  some  extent  yet  it  is  noticeable  that 
many  drug  stores  carry  a  stock  of  photo  supplies  and  they 
find  them  a  very  profitable  side  line. 

One  prominent  Montreal  stationer  said  he  had  often 
thought  of  installing  a  photo  department,  but  couldn't  ex- 
plain why  he  had  not  done  so,  except  to  plead  lack  of 
space.  However,  it  does  not  require  a  great  deal  of  room 
to  carry  the  supplies  in  stock  and  in  view  of  the  profitable 
business  that  could  be  worked  up  it  would  seem  that  he 
was  making  a  big  mistake  in  delaying. 

Another  dealer  said,  offhand,  "Oh,  there's  no  money 
in  it.  The  business  is  too  much  cut  up."  Probably  he 
had  never  figured  the  matter  out  at  all. 

There  is  no  question  but  that  it  is  a  profitable  side  of 
the  business  in  the  smaller  towns,  and  many  instances 
could  be  cited  where  the  photographic  department  is  one 
of  the  best  paying  parts  of  the  business. 


Wherever  failure  has  resulted,  it  has  simply  been  be- 
cause the  stationer  has  neglected  to  obtain  the  counsel  of 
supply  houses  before  putting  in  the  stock.  With  a  proper 
outfit  judiciously  selected  and  the  conducting  of  a  plan 
of  publicity  along  the  lines  that  supply  house  representa- 
tives would  suggest,  any  competition  from  the  corner 
drug  store  or  other  source  could  be  squelched.  As  a  gen- 
eral rule  the  drug  stores  have  such  an  incomplete  equip- 
ment that  invariably  when  the  regular  user  of  camera 
paraphernalia  has  need  of  this  or  that  item  he  finds  that 
he  is  unable  to  obtain  it  at  the  drug  store  and  then  gives 
his  order  to  one  of  the  supply  houses  in  the  nearest  city. 

Supply  house  men  assert  that  too  many  stationers  are 
prone  to  regard  the  camera  as  a  difficult  instrument  to 
learn  the  use  of.  When  it  is  suggested  that  they  install 
a  photographic  department  they  seem  to  feel  that  they 
would  better  be  devoting  their  time  to  an  innovation  that 
might  the  better  be  employed  in  developing  some  other 
part  of  the  business.  The  fact  is  that  the  installation  of 
a  camera  department  involves  nothing  that  should  cause 
a  man  of  average  business  experience  to  hesitate.  Goods 
are  to  a  large  extent  standardized  and  their  prices  fixed. 
The  same  principles  of  salesmanship  and  merchandising 
apply  in  the  camera  department  is  in  any  other  end  of  the 
stationery  business.  The  quality  of  the  equipment  to  be 
installed  should  depend  entirely  upon  the  class  of  patrons 
to  which  the  stationer  expects  to  cater.  It  would  be  ab- 
surd for  the  dealer  who  has  a  trade  that  would  use  a 
camera  priced  at  $10  or  $12  to  handle  stock  at  $20  to 
$30.  The  dealer  at  the  outset  should  know  his  trade  thor- 
oughly and  then  install  a  stock  he  is  sure  they  will  want. 
He  would,  of  course,  have  to  consult  his  own  limitation  as 
to  the  amount  of  stock  to  begin  with.  Manufacturers  are 
very  liberal  in  their  distribution  of  catalogues  and  trade 
literature  and  are  also  very  prompt  as  a  rule  in  filling 
orders,  and  in  consequence  many  sales  can  be  made  with- 
out even  samples  to  show.  This  is  a  great  help  to  the 
dealer  who  cannot  at  once  afford  to  carry  as  wide  a  range 
of  goods  as  he  would  like  to. 

In  some  towns  stationers  have  found  that  it  paid  them 
to  have  a  trained  photographer  in  charge  of  the  depart- 
ment. When  not  busy  at  the  sales  counter  he  can  put  in 
his  time  developing  and  printing  for  "amateurs,"  and  a 
good  paying  business  can  be  developed  along  these  lines. 
The  salesman  who  understands  the  operation  of  the  cam- 
era and  the  finishing  of  pictures  can  also  advise  patrons 
of  the  store  and  that  store  gets  a  reputation  as  a  place 
where  the  beginner  can  go  for  help  and  suggestions,  and 
as  they  become  more  proficient  the  larger  the  sales  will 
be  from  the  photo  department,  as  the  man  or  woman,  boy 
or  girl  who  can  take  good  pictures  will  take  pride  in  their 
work  and  do  more  and  more  all  the  time. 

If  it  is  not  convenient  for  the  stationer  to  install  a  fin- 
ishing department,  he  can,  as  a  rule,  arrange  with  a  local 
photographer  on  a  percentage  basis  to  handle  the  work. 
The  photographer  will  develop  customers'  films  and  plates 
and  make  prints  for  reasonable  fee  which  will  leave  a 
profit  for  the  dealer  and  at  the  same  time  be  satisfactory 
to  the  customer. 

Many  plans  can  be  followed  in  announcing  to  the  pub- 
lic that  a  camera  department  has  been  opened.  Advertis- 
ing in  the  local  newspapers  and  personal  letters  to  those 


BOOKSELLER     AND     STATION  EKf" 


19 


people  in  the  town  that  the  dealer  thinks  might  be  inter- 
ested are  almost  sure  to  bring  results.  Good  window  dis- 
plays should  be  put  in  and  this  could  be  very  easily  ar- 
ranged as  the  supply  houses  furnish  so  much  good  material 
that  attracts  attention  to  any  window.  In  showing  cam- 
eras it  is  advisable  to  put  price  tickets  on  the  various 
instruments  and  to  show  samples  of  the  size  picture  that 
each  one  will  produce. 

In  the  small  towns,  the  fact  that  newspaper  advertis- 
ing is  so  reasonable  as  compared  with  the  charges  in  the 
large  cities  gives  the  dealers  there  an  advantage  in  that 
regard.  In  the  large  cities  the  small  stationer  would  have 
to  depend  almost  entirely  on  his  window  display,  as  he 
could  hardly  afford  to  use  newspaper  space. 

Once  a  photographic  department  has  been  started  and 
is  going  smoothly  the  field  might  be  widened  to  include 
lantern  slides  and  stereopticons  or  kindred  lines.  •  It 
would  probably  be  found  that  the  stationer  who  installs  a 
photographic  department  would  in  a  few  years  find  it 
to  be  one  of  the  best  paying  branches  of  the  business.  All 
that  is  necessary  is  to  make  a  start.  The  rest  will  come 
easy. 

Picture  Fakirs  at  Work. 

Reports  from  Kingston  and  Peterboro  tell  of  the 
operations  of  a  young  man  and  woman  selling  Shakespeare 
pictures,  representing  them  to  be  worth  $72  a  dozen, 
whereas  they  are  said  to  be  very  cheap  prints.  At 
Kingston  one  merchant  and  lady  resident  are  known  to 
have  been  victimized,  making  purchases  at  $15. 


ATHLETICS. 

Here  are  a  few  tips  for  the  man  in  charge  of  the 
sporting  goods  department: 

Get  after  the  business  of  the  hockey  clubs.  Don't 
wait  for  the  organization  meetings.  You  know,  or  can 
easily  find  out,  who  is  prominently  identified  with  each 
club.  Anticipate  the  orders  by  interviewing  them  and 
telling  them  what  you  are  prepared  to  do.  It  is  unreas- 
onable to  expect  to  get  all  the  business,  but  you  will  get 
your  share  and  do  not  overlook  the  boys'  clubs.  There  are 
so  many  of  them  that  this  business  in  the  aggregate 
means  much. 

The  same  methods  can  be  applied  in  the  case  of  out- 
ing clubs  who  will  want  snowshoes,  moccasins,  skeys,  to- 
boggans and  other  incidentals. 

Then  there  are  indoor  games  for  clubs  and  lodges,  and 
it  would  be  well  to  invite  subscriptions  for  sporting 
periodicals  in  this  department. 

The  scope  is  so  wide  that  the  dealer  cannot  afford  to 
ignore  it. 

By  getting  the  co-operation,  of  the  manufacturer  or 
wholesaler,  you  are  in  a  position  to  successfully  bid  for 
this  business.     Do  not  neglect  it. 

It  may  be  that  it  has  been  going  into  other  channels 
because  you  felt  in  the  past  that  you  hadn't  time  to  go 
after  it,  but  how  about  the  card  index  system?  You  sell 
it  to  others  to  help  them  in  their  business,  why  not  use  it 
in  your  own?  It  is  just  in  cases  of  this  kind  that  the 
card  index  system  gets  in  its  work  by  automatically  keep- 
ing' you  in  touch,  ensures  attention  to  details  and  not 
only  saves  time  but  makes  it  possible  for  you  to  look 
after  this  end  of  your  business  so  that  it  will  not  inter- 
fere with'  the  general  rush  of  business  which  the  fall  and 
approaching  holiday  season  always  brings. 


New  York  Novelties 

Great    Variety    of    Fabric    Bags  —  Square 
and    Envelope    Models 

(Staff  Cor»espondence* 

Office   of  Bookseller  and   Stationer 

115  Broadway, 
New  York,  Oct.  15. 

THE  shops  at  this' time  are  displaying  a  great 
variety   of  mousquetaire  bags    in    tapestry. 
These  have  caught  the  public  fancy,  and  are 
asked  for  in  lines  to  retail  at  from  one  dol- 
lar and  a  half  to  fifteen  and  even  twenty.    Prices  are 
kept  up,  and  there  is  no  sign  of  a  slackening.     The 
bags  are  expected  to  sell  well  all  season. 

The  high  style  feature  of  these  bags  is  the  Ori- 
ental embroidered  variety.  Hindu  or  Chinese  em- 
broideries are  shown   by  all  the  best  stores.      The 


Paris  novelties  in  bags.     On  the  Ufl  is  a  rich  cretonne    braided 

[model    by    Callat    Soeurs.    and   on    the    right   is   an    ivory    .and 

metal-trimmed  fancy  by  Poiret. 

work  is  heavy  and  rich,  without  being  thick,  and  it 
completely  conceals  the  ground  fabric,  which  is  gen- 
erally of  a  heavy  silk.  These  bags,  are  made  in 
square  shape  with  envelope  closing.  They  are  trim- 
med with  braid  and  finished  with  cord  and  tassels 
in  dull  metallic  effects.  Brassy  gold  and  antique 
silver  are  the  shades  used,  and  a  greenish  Egyptian 
metal  shade  is  also  used. 

Use  of  Fringes 

Fringes  are  used  on  many  of  the  new  bags,  es- 
pecially the  metallic  fringe,  in  dull  or  tarnished 
shades.  A  greenish  tinge  is  noticeable  in  all  these 
metal  trimmings.  The  bags  themselves  have  a 
greenish  tinge,  running  to  apple  or  bronze  as  the 
case  may  be.  The  great  idea  is  to  get  an  effect  of 
antiquity,  and  some  of  the  very  expensive  numbers 
kept  by  exclusive  shops  are  actually  made  from 
ancient  tapestries  or  embroideries. 

Dressing  Cases  in  Demand 

Mirrors  are  a  line  of  goods  that  always  sells  well. 
A  good  selection  of  well-mounted  varieties  should  be 
stocked  for  the  holiday  trade. 

There  is  no  loss  to  the  retailer  in  bulk  perfumes, 
and  every  prospect  of  a  fine  profit  if  handled  care- 
fully. These  form  an  attractive  feature  of  the  de- 
partment, and  should  be  given  a  prominent  place. 


Lesson  4--Complete  Course  in  Card  writing 

Fourth    of,  a    Series   of   Twenty    Lessons    in   Lettering,   Spacing  and  Shading, 

Showing   the   Actual   Hand-Lettered   Plate    With   Each   Letter    Shaded    and 

a    Card    Demonstrating   Application. 

By  J.  C.   Edwards       Copyright  applied  for. 


BEFORE  we  go  any  further,  we  will  review  the 
brush  and  ink  problem.  The  most  practical 
brush  is  the  No.  7  red  sable,  flat,  in  Albata 
(German  silver).  The  hair  is  the  right 
length  and  is  of  the  proper  thickness  to  make  the 
single  and  double  stroke  block  letter  as  illustrated 
in  the  accompanying  plate  and  card. 

The  cut  inserted  shows  the  brush  flattened  out 
in  good  shape  and  held  in  the  hand  in  one  of  the 
positions  brought  into  practice  in  this  lesson. 

Dip  your  brush  into  a  wide  mouthed  bottle  of 
letterine  and  rub  it  out  flat  on  the  cardboard  or 
palette,  adding  a  little  water  if  the  ink  is  too  thick, 
and  does  not  work  freely,  by  dipping  the  point  of 
the  brush  into  a  tumbler  of  water. 

When  you  have  the  brush  in  shape  commence 
with  the  letter  "a"  and  make  the  first  stroke  with 
one  stroke  of.  the  brush  at  its  full  width.  Do  this 
between  lines  about  an  inch  apart,  also  having  an- 
other line  above  the  top  one  and  one  below  the 
bottom,  and  leaving  a  space  between  of  Vk  inch. 

These  outside  lines  form  the  guide  line  at  the 
top  for  such  letters  as  "b"  "d"  "f",  etc.,  and  at  the 
bottom  for  letters  "j"  "z"  "p",  etc. 

Practice  the  different  strokes  as  they  appear  in 
the  plate.  Make  the  double  or  wide  stroke  about 
twice  the  width  of  the  single  in  every  case  but  be 
careful  not  to  get  the  strokes  crowded  together,  a 
very  easy  thing  to  do  if  the  strokes  are  made  too 
large  for  the  size  of  the  letter  face  (the  letter  face  is 
the  area  of  space  taken  up  by  the  entire  letter). 

The  strokes  predominating  in  this  plate  are 
practically  the  same  as  those  of  lesson  No.  2  with 
the  addition  of  an  extra  stroke  to  broaden  or  double, 
the  strokes  which  require  it.  For  instance,  No.  2  in 
the  letter  "a"  broadens  the  right  hand  lower  por- 
tion of  stroke  1.  Stroke  5  broadens  the  left  hand 
portion  of  the  curve  formed  by  strokes  3  and  4,  and 
so  on  throughout  the  entire  alphabet.  This  should 
be  clear  to  you  if  you  study  the  plate  until  you  grasp 
the  principle. 

Take  the  letter  "e"  and  you  will  notice  that  the 
4th  movement  or  stroke  completes  a  perfect  "e"  of 
the  "single  stroke  block"  order  and  that  the  addi- 
tion of  strokes  5  and  6  broadens  the  outside  strokes 
giving  the  finished  letter  the  appearance  as  shown 
in  the  plate.  You  will  discover,  in  looking  over  this 
plate  that  the  broad  strokes  nearly  always  come  on 
the  extreme  right  and  left  sides  of  the  letters  and 
not  on  the  top  and  bottom  strokes. 

This  fact  should  aid  you  considerably  in  the 
execution  of  the  alphabet  when  you  have  not  the 
plate  beside  you  as  a  guide.  Such  letters  as"K," 
"S,"  "V,"  "W,"  "X"  and  "Y"  also  "Z"  may  bother 
you  for  a  while  to  know  what  strokes  to  shade  heavy, 
but  by  studying  them  thoroughly  you  will  soon 
learn  them  and  not  make  the  common  error  of  plac- 
ing the  wide  stroke  where  the  narrow  one  should  be. 

For  instance,  the  third  stroke  in  "K"  being  the 


top  stroke  should  be  narrow.  In  "V,"  "W,"  and 
"Y,"  the  left  hand  strokes  should  be  the  wide  and 
in  the  "S"  and  "Z"  the  connecting  strokes  should  be 
the  double  ones. 

Take  particular  note  of  the  "Z" — a  common 
error  with  amateur  card  writers  is  in  placing  of  the 
connecting  strokes  just  the  reverse  to  what  is  shown 
in  the  plate. 

Then  begin  the  centre  or  connecting  stroke  at 
the  left  hand  top  corner  and  run  it  to  the  right  low- 
er corner.  Always  start  it  and  finish  as  shown  at  the 
right  top  and  end  at  the  lower  left.  Note  also  the 
wide  stroke  of  the  "X". 

The  shading  used  in  the  letters  of  this  plate  is 
the  top  and  right  hand  shading  to  correspond  with 
the  capitals  in  the  preceding  lesson.     The  card  pic- 


One  Lesson 

Mastered 

is  better  than 
scores  only  haJf 

learned. 


Card  showing  application  of  the  single  and  double  stroke 
block,  lower  case. 


tured  here  is  lettered  in  "single  and  double  stroke" 
and  "single  stroke"  block  letters.  The  former  being 
used  as  the  display  and  the  latter  as  the  reader. 

This  shows  the  comparative  strength  of  the  two 
styles  of  lettering.  Note  the  plainness  of  this  card 
and  yet  the  strength  it  has.  Stick  to  plain  work  and 
do  not  attempt  fancy  stunts  until  you  get  the  letter- 
ing perfect.  Work  slow  and  master  every  stroke. 
The  speed  will  come  with  confidence  gained  by  prac- 
tice. 

Care  of  the  Brush 

After  using  a  brush,  wash  it  thoroughly  in  clear 
cold  or  warm  water  and  gently  draw  it  to  a  chisel 
shape  before  putting  it  away.  Stand  it  on  end  or 
lay  flat  without  the  bristles  coming  into  contact  with 
anything  to  disarrange  them  and  your  brush  will  al- 
ways be  ready  for  use. 

For  further  information  re  outfit,  etc.,  write  to 
J.  C.  Edwards,  care  MacLean  Pub.- Co.,  or  this  paper. 


BOOKSELLER  AND  STATIONER 


21 


Py^N^^Sirigl^DoableSlrokc  Block 


II  unnmm  no 


esq  nr  « 


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1    — *^^» 


yVz 


t? 


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M 


Cost  of  Doing  Book  Business 

Question  of  Profits  Discussed  in  Handling  of  New 
Books— Comparison  of  New  With  Ordinary  and 
Staple  Publications— Uniform  Discount  Sug- 
gested. 

The  question  as  to  profits  in  the  handling  of  new 
books  is  taken  up  in  a  convincing  manner  hy  a  contri- 
butor to  a  recent  number  of  the  Publishers'  Weekly.  It 
was  shown,  he  writes,  that  from  the  average  statements 
made  from  lists  submitted  to  one  hundred  booksellers- 
half  of  them  booksellers  proper,  the  others  men  in  charge 
of  book  sections  of  department  stores — that  the  actual  cost 
of  doing  business  in  new  books  was  not  under  twenty-six 
per  cent,  of  the  total  sales  of  new  books  for  one  year. 

This  question  formed  an  interesting  feature  of  discus- 
sion before  the  American  Bqoksellers'  Association  two 
years  ago,  and  in  the  discussion  there  it  was  pretty  well 
determined  that  in  the  handling  of  ordinary  and  staple 
books  the  cost  of  doing  business  was  rather  under  twenty- 
six  per  cent.,  but  individual  experiences  mentioned  went 
to  show  that  in  some  instances  the  figures  ran  as  high 
as  twenty-eight  per  cent. 

With  the  fact  determined  that  twenty-six  per  cent, 
was  a  proper  working  basis,  the  booksellers  asked  the 
publishers  to  so  arrange  their  affairs  as  to  be  able  to 
allow  a  definite  discount  of  33  1-3  per  cent.  Some  of  the 
publishers  did  this  while  others  allowed  that  discount 
only  on  special  bills  and  individual  items,  but.  the  ma- 
jority clung  to  the  smaller  discount,  particularly  in  the 
case  of  orders  sent  in  direct,  between  travelers'  visits 
and  orders  for  less  than  ten  or  twenty-five  copies.  The 
larger  discount  granted  on  special  bills  had  so  good  an 
impression  on  the  dealers  that  at  the  next  meeting  of  the 
association,  a  movement  to  indicate  satisfaction  with 
present  conditions  made  considerable  headway. 

To  show  just  how  much  the  concessions  made  by  the 
publishers  amounted  to,  the  writer  of  the  article  referred 
to  had  tabulated  the  actual  sales  in  two  stores  with 
which  he  was  connected,  showing  the  exact  cost  and  sell- 
ing price  of  each  book  sold,  the  result  being  as  follows  : 

Gross  sales  for  the  month,  $9,842.67.  This  was  divid- 
ed between  net  books,  $8,429.23,  and  regular  books,  $1,- 
413.44.  The  net  books  were  sold  at  the  full  price  listed 
by  the  publishers,  and  cost  exactly  $6,181.78.  The  reg- 
ular books  were  sold  at  $1,413.44  and  cost  $1,182.32.  The 
total  cost,  therefore,  was  $7,364.10.  The  gross  percent- 
age of  profit,  therefore,  on  nearly  $10,000  worth  of  busi- 
ness was  25  per  cent.  So  many  statements  have  been 
made  in  regard  to  the  bookseller  giving  away  the  margin 
of  profit  that  I  took  the  regular  books  which  had  been 
sold  at  a  discount  of  25  per  cent.,  and  ascertained  that  if 
these  had  actually  been  sold,  at  the  full  list  price  they 
would  have  brought     $1,884.55,   or  a  total   of   $10,313.78. 


The  greatest  amount  of  gross  profit  it  would  have  been 
possible  to  have  made  would  have  been  28  6-10  per  cent, 
even  if  the  full  list  price  had  been  obtained  in  every  in- 
stance. None  of  these  figures  include  discounts  to  libra- 
ries. If  a  bookseller's  business  is  made  up  of  much  of 
this  class  of  business,  the  figures  would  prove  even  more 
disappointing. 

This  affords  pretty  convincing  evidence  that  if  the 
bookseller  is  to  do  business  at  a  profit  he  will  have  to 
depend  upon  sales  other  than  new  books  unless  the  33  1-3 
discount  is  allowed,  not  only  on  special  bills,  but  on  all 
bills  throughout  the  year. 

The  fact  that  this  discount  can  be  allowed  in  the  case 
of  special  bills  would  indicate  that  it  could,  and  in  sim- 
ple justice  should,  be  done  in  all  cases,  as  the  additional 
expense  for  express  charges  and  postage  in  the  case  of 
small  orders  is,  with  few  exceptions,  completely  borne  by 
the  retailer. 

RECORD-BREAKING  FIRST  EDITION. 

A  first  edition  of  500,000  copies  is  the  record  estab- 
lished by  "The  Winning  of  Barbara  Worth,"  by  Harold 
Bell  Wright,  author  of  "The  Shepherd  of  the  Hills."  It 
was  at  first  intended  to  make  the  initial  printing  an  edi- 
tion of  100,000,  but  the  immense  orders  that  were  placed 
led  the  publisher  to  increase  it  50,000  and  100,000  at  a 
time  until  the  half  million  mark  was  reached.  The  pub- 
lishers of  the  Canadian  edition  are  McLeod  &  Allen,  and 
in  this  country  too  the  advance  sale  has  been  remarkably 
large. 

A  London  despatch  states  that  owing  to  delays  caused 
by  the  Coronation,  followed  by  the  strike  epidemic  there 
is  an  unusually  large  production  of  books  this  season  in- 
tensifying competition  among  publishers  and  so  increasing 
outlays  for  advertising  that  it  is  proving  a  period  of 
stress  for  all  save  the  biggest  firms.  Owing  to  these 
conditions  wise  publishers  are  holding  over  their  promis- 
ing novels  by  new  writers  until  the  spring. 

Booksellers  Win. 

The  Dominion  Railway  Board,  at  its  session  in  Tor- 
onto on  Oct.  23rd,  refused  the  application  of  the  Express 
Traffic  Association  for  an  order  authorizing  the  express 
companies  to  cancel  section  "D,"  dealing  with  shipments 
of  books  and  printed  matter.  Representations  were  made 
through  the  Booksellers'  section  of  the  Board  of  Trade 
that  the  proposed  change  would  seriously  inconvenience 
the  trade.  The  counter  application  from  the  booksellers 
to  secure  an  increase  in  the  weights  of  packages  under 
schedule  "D"  failed. 

Noted  Publisher  Dead. 
The  death  occurred  in  London,  England,  on  the  18th 
inst.,  of  H.  M.  Hodder,  head  of  the  firm  of  Hodder  & 
Stoughton,  a  publishing  firm  of  world-wide  prominence, 
one  of  its  most  important  publications  being  The  British 
Weekly.  A  grandson  of  Mr.  Hodder,  R.  Hodder  Wil- 
liams, is  a  lecturer  on  history  at  the  University  of  Tor- 
onto. Another  grandson,  J.  E.  Hodder  Williams,  the 
general  manager  of  the  house,  is  an  occasional  visitor 
to  Canada. 


BOOKSELLER     AND     STATIONER 


23 


Death  of  Owen  Wister. 

la  the  death  of  Owen  Wister,  the  American  West  is 
lobbed  of  one  of  its  greatest  interpreters.  He  was  the 
writer  who,  in  his  book  "The  Virginian,"  fixed  condi- 
tions of  life  and  human  types  in  a  period  of  transition, 
that  will  make  this  novel  and  the  many  of  which  it  is  the 
prototype,  of  historical  value  in  the  future. 

Owen  Wister,  although  generally  associated  in  the 
public  mind  as  one  of  the  younger  group  of  American 
writers,  was  in  his  51st  year. 

Britnell's  New  Bookshop. 

An  ideal  bookshop  is  the  new  establishment  of  Albert 
Britnell  at  Yonge  street  which  was  opened  to  the  public 
on  Saturday  October  7th.  The  accompanying  illustration 
is  a  reproduction  of  one  of  the  window  displays  on  that 
occasion,  the  floral  piece  in  the  form  of  a  horseshoe  being 
a  gift  from  Mr.  Raines,  of  the  Lamb  Publishing  Co.,  of 
New  York,  with  good  wishes  to  Mr.  Britnell. 

The  new  bookshop  has  a  frontage  of  25  feet  and  a 
depth  of  148  feet.  Besides  the  main  floor,  with  its  wealth 
of  books,  there  is  a  floor  above  for  books  devoted  to 
Canadiana  and  Theology  and  a  large  stock  room  in  the 
basement. 


he  was  not  disposed  to  give  libraries  his  unqualified  bene- 
diction. An  enormous  collection  like  that  of  the  Mitchell 
Library  had  a  stupifying,  paralyzing,  rather  than  an  en- 
couraging effect  and  filled  him  with  a  hideous  depression. 
Without  the  appetite  for  discrimination,  Lord  Rosebery 
said,  it  was  futile  to  provide  libraries. 

Gossip    of   the   Book   Trade. 

A  new  thin  paper,  edition  of  Henry  Van  Dyke,  six 
volumes,  in  leather,  is  one  of  the  "season's  offerings  of 
The  Copp,  Clark  Co. 

Practical  Applied  Electricity,  by  David  Penn  Morton, 
offered  the  trade  by  the  Copp,  Clark  Co.,  should  find  a 
ready  demand. 

"The  British  Museum,  Its  History  and  Art  Treas- 
ures," is  the  title  of  a  new  publication  of  L.  C.  Page  & 
Co.,  Boston.  It  is  by  Henry  C.  Shelley,  author  of  "The 
Inns  and  Taverns  of  Old  London." 

The  Copp,  Clark  Co.  report  a  large  sale  for  "Re- 
bellion" the  novel  dealing  with  the  divorce  question. 

The  same  firm  is  now  offering  to  the  Canadian  trade 
the   new   Harrison   Fisher  book,   "The  Fair  American," 


. 

*0**e* 

1 

'*.     :■         JU 

^ 

*>< 

1 

It 

l!; 

B 

1 

^^^^^ji  ^^^j^ 

1 

0 

""                                        *«g*r"^l 

L-^ 

Albert   Britnell's  New  Bookshop. 


Hesba  Stretton  Dead. 


London,  Oct.  9. — Hesba  Stratton,  the  novelist,  died 
here  to-day.  Her  father  was  a  Shropshire  bookseller. 
Hesba  Stretton  wrote  for  Charles  Dickens,  from  1859 
until  his  death  and  subsequently  wrote  many  religious 
and  philanthropic  stories  which  have  been  translated  into 
all  European  and  several  Asiatic  languages. 


Manchester  Library  Committee  has  accepted  an  offer 
from  Mr.  Carnegie  to  subscribe  £15,000  for  three  subur- 
ban branch  libraries  in  the  city. 

Another  Ray  Into  Darkest  Russia. 

That  the  spirit  of  the  enlightenment  is  at  last  pene- 
trating Russian  officialdom  is  indicated  by  the  significant 
announcement  that  the  new  edition  of  the  Encyclopedia 
Britannica  has  been  allowed  to  enter  Russia  "without 
mutilation,"  this  being  the  first  instance  on  record  of  a 
work  of  such  comprehensive  importance  being  admitted 
scathless. 

Lord  Rosebery  on  Libraries. 

Speaking  at  Glasgow,  upon  the  occasion  of  the  open- 
ing of  the  new  Mitchell  Library,  which  cost  $500,000  and 
will    accommodate   400,000   volumes,   Lord   Rosebery   said 


and  have  issued  two  numbers  of  a  new  travel  series  the 
titles  being  "Rambles  around  French  Chateaus, "  and 
"Rambles  in  the  Black  Forest."  These  books  are  illus- 
trated in  colors. 

Bell  &  Cockburn,  the  latest  firm  to  enter  the  Canadian 
publishing  field,  have  opened  their  office  and  showrooms  at 
25  Melinda  street,  Toronto. 

G.  P.  Putnam's  Sons  announce  that  the  first  printing 
of  Mrs.  Barclay 's  ' '  The  Following  of  the  Star, ' '  amount- 
ed to  90,000  copies.  "The  Rosary,"  by  the  same  author 
reached  a  sale  of  350,000  copies. 

The  Italian-Turkish  troubles  have  stimulated  an  inter- 
est in  Prof.  Will  S.  Monroe's  authoritative  work  on 
"Turkey  and  the  Turks,"  issued  last  year  by  L.  C. 
Page  &  Company,  of  Boston,  and  also  Francis  Miltown's 
"In  the  Land  of  Mosques  and  Minarets,"  which  describes 
Tripoli,  the  storm  centre.    This  is  also  a  Page  publication. 

The  present  disturbances  in  China  make  the  new 
book  entitled  "The  Rise  of  Chinese  Nationalism,"  of 
special  interest  at  this  time  and  booksellers  will  do  well 
to  bring  it  to  the  attention  of  their  customers.  This 
book,  published  by  The  Macmillan  Co.,  is  by  Paul  S. 
Reinsch,  an  authority  on  affairs  in  the  Orient. 


24 


BOOKSELLER     AND     STATIONER 


Canadian  Books  and  Authors 

Interesting  Notes  About  Current  and  Coming 
Publications  Dealing  With  Canada — Gossip 
About  Native  Authors  and  Writers. 


No  Connor  Book  This  Year. 

Owing  to  his  time  being  taken  up  so  much  as  a  member 
of  the  Conciliation  Committee  in  connection  with  the 
settlement  of  the  coal  strike  in  the  West,  Rev.  Chas.  W. 
Gordon,  "Ralph  Connor"  has  not  been  able  to  finish  his 
new  hook  "Corporal  Cameron"  for  this  fall,  and  the 
publishers,  The  Westminster  Company,  announce  the  post- 
ponement of  publication  to  the  fall  of  1912. 

An  interesting  volume  which  appeared  this  month  is 
"Canadian  Days,"  a  year  book  compiled  by  the 
Toronto  Women's  Press  Club.  There  are  selections  from 
the  works  of  Canadian  authors,  one  selection  for  each 
day  in  the  year.  Marjory  MacMurchy,  Amelia  B.  War- 
nock  and  Jane  Wells  Fraser  constituted  the  editorial 
committee.  The  volume  is  published  by  The  Musson 
Book  Co. 

Fiction  by  Canadian  authors  is  somewhat  scarce  at 
present,  and  this  makes  Adeline  M.  Teskey's  little  book, 
"The  Yellow  Pearl,"  a  welcome  visitor.  The  tale  un- 
folds the  diary  story  of  a  Chinese  mother  and  an  Orienta- 
lized American.  It  gives  an  insight  into  Eastern  social 
problems  and  conditions  which  to  many  may  never  have 
occurred  to  them.  It  is  a  simple,  though  delightful 
little  tale  and  may  be  expected  in  time  to  prove  quite  as 
popular  as  Miss  Teskey's  earlier  story,  "The  Lady  of 
tihe  Decoration."  The  book  is  published  by  The  Musson 
Book   Co. 

Frank  L.  Packard,  author  of  "On  the  Iron  at  Big 
Cloud,"  a  railroad  story  just  published  by  McClelland  & 
Goodchild,  was  born  in  Montreal  in  1877,  and  was  edu- 
cated at  the  Montreal  High  School  and  the  Grande  Ligne 
and  Woodstock  preparatory  schools.  He  took  his  degree 
in  engineering  at  McGill  University  in  1897,  and  finished 
with  a  post-graduate  course  at  L 'Institute  Montefiore  in 
Liege,  Belgium.  The  pursuit  of  his  profession  took  Mr. 
Packard  into  all  parts  of  Canada  and  the  United  States, 
and  it  was  while  engaged  on  C.P.R.  work  in  the  Rocky 
Mountains  that  he  began  to  send  his  first  literary  efforts, 
descriptive  of  experience  he  had  met  with  in  the  course 
of  his  travels,  to  the  magazines.  These  found  ready  ac- 
ceptance, and  short  stories  from  Mr.  Packard's  pen  soon 
appeared  in  various  leading  periodicals.  The  offer  of  an 
editorial  position  in  the  staff  of  a  New  York  magazine 
led  him  to  give  up  engineering  for  literature. 

The  annexation  movement  of  1849-50  is  dealt  with 
in  a  volume  just  published  by  the  Musson  Book  Co.,  en- 
titled "Annexation,  Preferential  Trade  and  Reciprocity." 
The  writers  are  Cephas  D.  Allin,  M.A.,  LL.B.,  professor 
of  Political  Science  in  the  University  of  Minnesota  and 
George  M.  Jones,  B.A.,  English  and  History  Master, 
Humberside  Collegiate  Institute,  Toronto.  The  volume 
traces  the  origin  of  the  movement  from  the  revolt  of 
1837,  dealing  with  the  spirit  of  discontent,  the  manifestos 
and  counter  manifestos,  attitude  of  the  political  parties, 
the  movement  in  Upper  and  Lower  Canada  as  well  as  in 
the  Maritime  provinces  and  its  decline  and  final  collapse. 
It  is  a  valuable  contribution  to  Canadian  political  litera- 
ture. 

"Pioneers  of  Canada,"  by  Sir  Harry  Johnston,  and 
"The  Wilderness  of  the  Upper  Yukon,"  by  Charles  Shel- 
don, are  two  new  Canadian  works  being  offered  by  The 
Copp,  Clark  Co. 


Anna  C.  Ruddy  has  written  for  Canadian  boys  a  story 
about  a  boys'  camp  in  Northern  Ontario,  entitled  "From 
Tenderfoot  to  Scout."  The  book  is  published  by  William 
Briggs,  as  also  is  "Rolf  in  the  Woods,"  by  Ernest  Seton 
Thompson,  a  tale  of  a  boy  scout's  adventures  with  Indian 
Inonat  and  Little  Dog  Skookum.  It  is  illustrated  with 
200  drawings  by  the  author.  The  same  firm  have  in  press 
a  new  volume  in  the  Canadian  Hero  Series — "Tecumseh," 
by  Norman  Gurd.  This  book  will  be  illustrated  in  both 
color  and  black  and  white. 


ANNA  C.  RUDDY 

Author  of  "  From  Tenderfoot  to   Scout."  being: 
issued  by  William  Briggs. 

Eleven  Canadian  editions  is  the  record  to  date  of 
"The  Dop  Doctor"  on  the  Henry  Frowde  list. 

Dr.  Grenf ell's  "Down  North  on  the  Labrador"  is  a 
new  book  of  Labrador  yarns  by  Dr.  Grenfell,  published 
by  Henry  Frowde. 

Dr.  Workman,  late  of  the  faculty  of  Wesleyan  Theo- 
logical College,  Montreal,  is  the  author  of  an  important 
book  issued  this  month  by  the  Revell  Co.,  entitled  "At- 
onement, or  Reconciliation  with  God." 

Henry  Frowde  has  issued  a  new  edition  of  Frank 
Yeigh's  "Through  the  Heart  of  Canada." 

One  of  the  books  of  the  month  is  "The  Course  of 
Impatience  Carnaghan,"  bv  Mabel  Bu'rkholder.  (Musson 
Book    Co.) 

Miss  Burkholder  has  written  many  stories  for  Cana- 
dian periodicals,  but  this  is  her  first  book,  and  those  for- 
tunate enough  to  read  the  proof  sheets  say  it  carries  out 
the  quaint   and   attractive   title. 

"Tales  of  the  Porcupine  Trails,"  is  the  title  of  a 
volume  of  poems  by  W.  Milton  Yorke,  dealing  with  life 
in  the  region  suggested  by  the  title.  Terse  and  vigorous 
tales  in  verse  bound  to  awaken  genuine  interest. 


BOOKSELLER     AND     STATIONER 


25 


Best  Selling  Books. 

According  to  The  Bookman's  lists,  the  six  books 
(fiction)  which  have  sold  best  in  the  order  of  demand 
during  the  month  in  the  United  States  are: — 

Points. 

1.  The  Long  Roll.    Johnston.     (Houghton-Mifflin, 

$1.40 271 

2.  The    Prodigal    Judge.      Kester.      (Bobbs-Mer- 

rill.)     $1.25    217 

3.  Queed.     Harrison.    (Houghton-Mifflin.)      $1.35  213 

4.  The      Broad      Highway.        Farnol.        (Little, 

Brown.)      $1.35    196 

5.  Miss  Gibbie  Gault.    Bosher.     (Harper.)     $1.20  105 

6.  The      Miller      of      Old      Church.        Glasgow, 

(Doubleday,  Page.)     $1.35 51 

Canadian  Summary. 

Points. 

1.  Common   Law.     By   Roberu   W.    Chambers.      Mc- 

Leod  &  Allen 88 

2.  Ne'er  Do  Well.     By  Rex  Beach.     Musson   74 

3.  Winning  of  Barbara  Worth.     By  H.  B.  Wright. 

McLeod  &  Allen   .....' 69 

4.  The  Harvester.     By  G.  S.  Porter.     Langton    54 

5.  The  Broad  Highway.     By  Jeffrey  Farnol.     Briggs     29 

6.  The  Singer  of  the  Kootenay.     By  R.  E.  Knowles. 

Frowde 26 

The  Musson  Book  Company  report  as  their  three  best 
selling  books  during  the  past  month,  the  following  in 
the  order  named : — ■ 

"Ne'er-do-Well,"  Rex  Beach;  "The  Iron  Woman," 
Margaret  Beland  and  "Queed,"  H.  S.  Harrison. 

The  Copp,  Clark  Co.  report  as  their  three  best  sell- 
ing books  during  the  past  month : — 

"The  Secret  Garden,"  F.  H.  Burnett;  "The  Sick-a- 
Bed-Lady, "  Eleanor  H.  Abbott,  and  "Pandora's  Box," 
J.  A.  Mitchell. 

Henry  Frowde. — "The  Singer  of  the  Kootenay," 
' '  The  Glory  of  Clementina, ' '  and  ' '  The  Measure  of  a 
Man." 

Notes  About  New  Books. 

Madame  Albani's  autobiography,  "Forty  Years  oE 
Song,"  is  one  of  the  interesting  books  of  the  fall  season 
on  The  Copp,  Clark  Co.  's  list. 

"Lyra  Historia"  is  the  name  of  a  new  book  published 
by  Henry  Frowde.  It  teaches  history  by  means  of  poetry 
of  the  different  periods  from  the  date  of  A.D.  61.  The 
same  publisher  has  issued  a  series  of  ten  volumes  of 
Shakespeare  in  clear  type,  clothbound  selling  at  15c  re- 
tail and  29  titles  of  select  English  classics,  at  5e  in  paper 
and  8c  in  cloth.  The  World's  classics  now  include  168 
titles. 

October  Revell  publications  include  "The  Boy  from 
Hollow  Hut,"  by  George  Fox,  Jr.,  "The  Love  Story  of  a 
Maiden  of  Cathay,"  told  in  Letters  from  Yang  Ping  Yu; 
Torry's  "Gist  of  the  Lesson"  and  "Arnold's  Practical 
Commentary." 

Houghton,  Mifflin  Company  report  that  the  demand  for 
Henry  S.  Harrison's  novel,  "Queed,"  continues  un- 
abated, and  the  editions  have  now  reached  a  total  of 
83,000  copies. 

H.  A.  O'Leary,  Brooklyn,  has  issued  a  catalogue  of 
books  and  pamphlets,  new  and  old,  relating  chiefly  to 
Canada,  including  rare  items  published  previous  to  1800. 

Henry  Frowde  has  issued  an  edition  to  sell  at  50c,  of 
Harold  Begbie's  "Twice  Born  Men." 

Cassell  &  Co.  have  just  published  a  "Cyclopaedia  of 
Photography,"  which  the  publishers  believe  will  prove  in- 


dispensable to  the  army  of  photographers,  amateur  and 
professional. 

"Warships  and  Their  Story,"  by  R.  A.  Fletcher,  is 
another  new  Cassell  book  and  is  probably  the  most  por- 
tentous compendium  of  information  pertaining  to  war- 
ships from  the  earliest  date  to  the  Dreadnought  type  of 
to-day,  extant. 

Cassell  &  Co.  have  been  obliged  to  go  to  press  both  in 
Canada  and  the  U.  S.  with  another  large  edition  of  "The 
Unknown  Isle,"  by  Pierre  de  Coulevan  and  it  bids  fair 
to  be  one  of  the  big  sellers  of  the  year. 

"Chums,"  the  big  holiday  annual  for  boys  issued  by 
Cassell  &  Co.,  has  already  had  sales  50  per  cent,  in  ad- 
vance of  the  whole  of  last  season. 

"The  Romantic  Story  of  the  Mayflower  Pilgrims,"  by 
Alfred  Christopher  Addison,  a  well-known  English  his- 
torical writer  has  just  been  published  by  L.  C.  Page  & 
Co.,  of  Boston.  It  is  issued  in  handsome  gift-book  style 
with  full  page  plates  in  duogravure  and  lists  at  $2.00. 

The  same  house  will  issue  next  month  "Cuba  and  Her 
People  To-day,"  by  Forbes  Lindsay,  author  of  "Panama 
and  the  Canal  To-day." 

"Us,  and  Our  Empire,"  by  Miss  Amy  LeFeuvre,  is  an- 
nounced for  early  publication  by"  the  Religious  Tract 
Society,  price  2  shillings.  The  story  is  a  sequel  to  the 
popular  "Us  and  Our  Donkey,"  published  by  the  same 
house. 

The  Boys'  and  Girls'  Own  Annuals  for  1911  are  with 
us.  These  attractive  volumes  will  doubtless  have  as 
hearty  a  welcome  as  their  many  predecessors  have  had. 

Bell  &  Cockburn,  Toronto,  announce  a  number  of 
new  art  works  and  memoirs  as  ready  for  the  fall  and 
winter  season.  Among  the  latter  are:'  "Margaret  of 
France;"  "Wife  of  Gen.  Bonaparte;"  "Napoleon  and 
King  Murat; "  "Recollections  of  Guy  de  Maupassant;" 
"Life  and  Letters  of  Lawrence  Sterne;"  "Life  of  Caesar 
Borgia;"  "The  France  of  Joan  of  Arc,"  etc.  There 
are  some  fifteen  titles  in  all.  This  new  firm  intend  to 
specialize  somewhat     on  literary  subjects. 

"The  Trouble  Man,"  or  "The  Wards  of  St.  James," 
Emily  P  Weaver's  latest  book,  recently  published  by  The 
Musson  Book  Co.,  tells  of  Robert  Dale,  a  young  clergy- 
man, stationed  in  an  unsettled  part  of  Ontario,  who  has 
been  called  to  visit  a  sick  parishioner  on  a  stormy  night, 
leading  his  young  wife  alone.  Shortly  after  his  depart- 
ure a  burglar  forces  his  way  into  the  house,  and  is  kept 
a  prisoner  in  the  cekar  by  Mrs.  Dale,  until  her  husband's 
return,  who  informs  her  that  her  supposed  burglar  is  one 
of  his  principal  parishioners  called  "the  trouble  man,"  on 
account  of  his  interfering  in  other  people's  business.  The 
story  is  well  stored  with  humor  and  pathos,  courtship 
and  marriage.  It  is  a  book  which  does  one  good  to  read, 
and  is  not  readily  forgotten. 

•  "Select  Notes— A  Commentary  on  the  International 
Sunday  School  Lesson  for  1912,"  by  Rev.  F.  N.  Peloubet, 
D.D.,  and  Prof.  Amos  R.  Wells,  A.M.,  published  by  W. 
A.  Wilde  Co.,  Boston.  This  year's  publication  of  this 
work  is  the  thirty-eighth  annual  issue  and  each  year  it 
seems  to  find  a  larger  constituency  and  readier  welcome. 
The  quality  that  chiefly  commends  the  book  to  teachers 
is  its  practical  character,  every  line  being  written  with 
the  needs  of  the  class  and  the  recitation  in  full  viewT. 
The  lesson  is  presented  in  the  way  in  which  it  is  to  be 
most  successfully  taught.  Quotations,  archaeology,  prac- 
tical applications,  illustrations  are  introduced  in  the  wise 
teaching  order  ;  they  are  not  set  off  in  compartments  by 
themselves 


26 


BOOKSELLER     AND     STATIONER 


New  Books  Received 

Social  Customs.  Florence  Howe  Hall,  Boston:  Dana, 
Estes  &  Co.  Cloth,  $1.25. 
A  compilation  covering  the  origin  and  evolution  of 
manners,  with  chapters  dealing  with  the  duties  of  hosts 
and  hostesses;  correct  behavior;  the  proper  use  of  visit- 
ing cards;  etiquette  at  the  table;  weddings,  formal  and 
informal,  teas,  dinners  and  luncheons,  in  fact,  answering 
practically  all  social  questions. 

Webster's  New  Standard  Dictionary.  Encyclopedic  Edi- 
tion. Laird  &  Lee,  Chicago.  Flexible  leather,  $4.00. 
A  handsome  and  substantial  volume  of  1,249  pages. 
The  dictionary  includes  words  that  have  lately  come  into 
use,  covering  late  discoveries  in  the  Arts  and  Sciences. 
There  are  extensive  encyclopedic  features  and  23  full- 
page  plates,  nine  in  colors  and  14  photo-etchings,  besides 
two  thousand  text  illustrations.  The  book  is  thumb  in- 
dexed and  altogether  an  attractive  library  or  gift  edition. 

The  Notorious  Miss  Lisle.  Mrs.  Baillie-Reynolds.  Mus- 
son  Book  Co.  Cloth,  $1.25. 
An  interesting  story  of  love  and  intrigue  in  which 
difficult  and  delicate  situations  are  handled  with  con- 
summate tact,  bringing  out  human  nature's  deepest  emo- 
tions and  characters  of  strength. 

The  American  Dramatist.  Montrose  J.  Moses,  Boston: 
Little,  Brown  &  Co.  Cloth,  $2.50  net. 
The  first  book  treating  on  the  American  dramatist  and 
his  work,  a  fascinating  volume  appealing  to  those  inter- 
ested in  the  drama  as  such  and  the  development  of  the 
work  of  American  dramatists. 

The    Transfiguration    of     Miss    Philura.      Florence     M. 

Kingsley.      Cloth,    illustrated.      New   York,   Funk    & 
Wagnalls.     $1.00  net. 
A  captivating  story  demonstrating  the  power  of  un- 
swerving faith  in  working  a  miracle  in  a  lonely  life. 

The  Chatterbox.     Boards,  $1.25.     Boston:  Dana,  Estes  & 
Co. 
The   poularity   of   this   holiday    annual    for   juveniles 
continues  unabated  from  year  to  year. 

The  Brownings:  Their  Life  and  Art.  Lillian  Whiting, 
Boston :  Little,  Brown  &  Co.  Cloth,  $2.50  net. 
This  handsome  book  bound  in  cloth  with  illuminated 
cover  makes  an  ideal  gift  volume.  It  is  a  valuable  biog- 
raphical work  and  the  32  full  page  plates  include  photo- 
gravure portraits  of  both  of  the  principals  of  the  work. 

The   Beauty   of   Self-Control.      J.   R.   Miller,   D.D.,    New 
York,  T.  Y.  Crowell.     Cloth,  net,  $1.00. 
This  is  a  valuable  addition  to  the  series  of  life  books 
by   this   popular   writer.       The    "Miller   Books"    have    a 
unique  place  in  the  trade. 

Stratton-Porter,  Gene.  The  Harvester.  Toronto: 
Langton.     Cloth,  111.,  $1.50. 

Mrs.  Porter  in  this  unique  story  has  lavished  a  wealth 
of  nature  lore  and  nature  love.  David  Langston,  the 
"harvester,"  is  a  man  of  the  woods  and  fields,  whose  life 
ie  devoted  to  gathering  medicinal  roots,  herbs  and  barks. 
He  is  an  optimist,  who  knows  all  nature's  secrets;  but 
when  the  Girl  appears  he  realizes  there  is  something  high- 
er than  the  outdoor  life.  Then  begins  the  romance  the 
telling  of  which  proves  an  absorbing  tale.  "The  Harvest- 
er" seems  destined  to  rank  with  "Freckles"  and  "A 
Girl  of  the  Limbcrlost; "  Mrs.  Porter's  earlier  stories, 
among  the  popular  fiction  and  best  sellers. 


Impressions  of  Mexico.  Mary  Barton.  London:  Methuen 
&  Co.  Cloth,  111.,  10  shillings  6  pence  net. 
This  book  is  a  record  of  a  landscape  painter's  stay 
for  a  whole  winter  season  in  Mexico.  The  visit  to  that 
republic  was  varied  by  a  number  of  journeyings  up  and 
down  the  country,  the  artist  receiving  many  vivid  im- 
pressions of  people  and  places  in  her  search  of  subjects 
for  her  brush.  These  she  describes  with  great  interest, 
and  her  pictux-es  portray  a  most  beautiful  and  interesting 
country — interesting  particularly  at  the  present  time  be- 
cause of  the  news  that  has  been  coming  from  that  re- 
public  during   the  past   couple   of  months. 

The  Lawrence  Reader  and  Speaker.    Edwin  Gordon  Law- 
rence.    Chicago:  A.  C.  McClurg  &  Co.     Cloth,  $1.50 
net. 
This  is  a  compilation  of  masterpieces  in  poetry  and 
prose  including  many  of  the  greatest  orations  of  all  ages, 
with  biographical  notes  of  the  authors,  poets  and  orators; 
and  critical  remarks  on  their  productions  and  styles.     It 
has  been  designed  for  the  use  of  colleges,  schools,  liter- 
ary societies  and  all  persons  who  take  an  interest  in  pub- 
lic speaking. 

The  Practical  Country  Gentleman.  Edward  K.  Parkin- 
son. Chicago:  A.  C.  McClurg  &  Co.  Cloth,  $1.25 
net. 

This  is,  as  the  author  states  in  his  sub-title,  "a  hand- 
book for  the  owner  of  a  country  estate  large  or  small." 
Mr.  Parkinson  is  a  consulting  agriculturist  and  is  the 
author  of  "A  Guide  to  the  Country  Home."  The  great- 
er part  of  his  present  book  appeared  originally  in  the 
Boston  Transcript  and  the  balance  in  the  "Country  Gen- 
tleman," but  these  collected  articles  do  not  lose  any- 
thing in  the  retelling. 

Farm  Dairying.     Laura  Rose.     Chicago:   A.   C.  McClurg 
&  Co.     Cloth.  $1.25  net. 

This  work  should  have  especial  interest  to  Canadians 
because  Miss  Rose,  the  authoress  of  the  book,  is  demon- 
strator and  lecturer  in  dairying  at  the  Ontario  Agricul- 
tural College  at  Guelph.  Miss  Rose  treats  of  her  sub- 
ject from  a  to  z — over  fifty  different  phases  of  her  sub- 
ject being  treated  of.  As  she  says  in  her  introductory 
note,  it  has  been  her  "desire  and  aim  to  present  the  dairy 
industry  in  a  simple,  practical  manner,  in  the  hope  of 
benefiting  those  desirous  of  improving  and  succeeding  in 
their  chosen  occupation." 

Some  Aspects  of  Thackeray.  By  Lewis  Melville. 
Little,  Brown  &  Co.,  decorated  cloth,  $2.50  net. 

Apropos  of  the  Thackeray  Centenary,  Lewis  Melville, 
the  great  English  authority  on  Thackeray,  has  prepared 
a  book  under  this  title.  The  work  will  contain  well  writ- 
ten chapters  on  "Thackeray  as  a  Reader,"  "Thackeray 
as  a  Critic,"  "Thackeray  as  an  Artist,"  "Thackeray's 
Country,"  "Thackeray's  Ballads,"  "Thackeray  and  His 
Illustrators,"  "Prototypes  of  Thackeray's  Characters," 
etc. 

Mr.  Melville  draws  his  facts  from  a  vast  fund  of 
knowledge,  throwing  many  a  revealing  gleam  on  the  psy- 
chology of  Thackeray's  work.  Interest  is  enhanced  by 
the  wealth  of  illustrations,  including  rare  photographs 
and  valuable  old  prints.  There  are  portraits  of  Thack- 
eray by  Maclise,  Dighton,  Samuel  Laurence,  Doyle,  and 
Deville,  a  portrait  the  possession  of  William  H.  Lambert, 
early  views  of  Carlton  House,  Vauxhall,  Kensington  Pal- 
ace, St.  James'  Palace,  Theatre  Royal,  Covent  Garden, 
Lincoln's  Inn,  etc.,  and  reproductions  of  Thackei'ay  illus- 
trations by  Cruikshank,  Leech,  Doyle,  Frederick  Walker, 
George  DuMaurier,  Kenny  Meadows  and  Thackeray  him- 
self. 


BOOKSELLER  AND  STATIONER 


27 


Month's  Record  of  Canadian  Books 

Canadian  Imprint  Publications  Issued  During 
Past  Month — Good  List  of  Fiction  and  General 
Literature. 

Gratz,  Thomas  D.    Palmistry  Made  Easy.    Toronto :  Copp, 

Clark.    Cloth,  50  cents. 
Hughes,   Rupert.      Miss   318.      Toronto:    Henry   Frowde. 

Cloth,  75  cents. 
Robert  Hichens.    The  Fruitful  Vine.    Toronto :  The  Copp, 

Clark  Co.     Cloth,  $1.50. 
Herrington,  W.   S.     Evolution  of  the  Prairie  Provinces. 

Toronto:  William  Briggs.     Cloth. 
Horton,  Robert  F.    The  Hero  of  Heroes.  Toronto :  Frowde. 

Cloth,  $1.25  net. 
Hughes,    Catharine.     Father   Lacombe:   The   Black-robed 

Voyageur.     Toronto:  William  Briggs.     Cloth. 
Hutchinson,   Woods.     We   and   Our   Children.     Toronto: 

McClelland  &  Goodchild.     Cloth,  net,  $1.20. 
Kelly,  Myra.    Her  Little  Young  Ladyship.    Toronto:  Mc- 

Leod  &  Allen.    Cloth,  $1.25. 
Kennedy,    Sara   Beaumont.      Cicely.      Toronto:     Musson 

Book  Co.     Cloth,  $1.25. 
Knowles,  Robert  E.     The   Singer  of  the  Kootenay.     To- 
ronto: Frowde.     Cloth,  $1.25  net. 
Lagerlof,   Selma.     Further  Adventures   of   Nils.     Trans. 

from  Swedish  by  V.   S.  Howard.     Toronto :   Langton. 

Cloth. 
Laughlin,  Clara  E.     The     Gleaners.       Toronto:     Frowde. 

Decorated  boards,  75  cents  net. 
Laughlin,   Clara   E.     Children   of   To-morrow.     Toronto: 

McLeod  &  Allen.     Cloth,  $1.25. 
Locke,  William  J.     The  Glory  of  Clementina.     Toronto: 

Henry  Frowde.     Cloth,  $1.25  net. 

McCutcheon,  Geo.  Barr.  Mary  Midthorne.  Toronto :  Wil- 
liam Briggs.     Cloth. 

Mayo,  Margaret.  Baby  Mine.  Toronto:  William  Briggs. 
Cloth. 

Moore,  John  Trotwood.  Jack  Ballington,  Forester.  To- 
ronto: Langton.     Cloth,  $1.50. 

Mullins,  Isla  May.  The  Boy  From  Hollow  Hut.  Toronto : 
Frowde.     Cloth,  $1.00  net. 

Max  Marcin.      The  Substitute  Prisoner.      Toronto:    The 
Copp,  Clark  Co.,  cloth,  $1.25. 

S.  McNaughton.     Peter  and  Jane.     Toronto:   The   Copp, 

Clark  Co.     Cloth,  $1.25. 
MacGrath,  Harold.     The  Carpet  From  Bagdad.    Toronto: 

McLeod  &  Allen.     Cloth,  $1.25. 
Maeterlinck,  Maurice.     The  Buried  Temple,  The  Double 

Garden,   Life   and   Flowers.     Toronto:    Musson   Book 

Co.     Cloth,  each,  95  cents;  leather,  $1.25. 
Blue  Bird,  Mary  Magdalen.     Toronto:  Musson 

Book  Co.     Lamb,  $1.50  each. 
McLaren,  Amy.     Bawbee  Jock.     Toronto:   McClelland  & 

Goodchild.     Cloth,  $1.25. 
Oppenheim,  E.  Phillips.    The  Double  Four.    Toronto:  Cas- 

sell  &  Co.     Cloth. 
Oyen,  Henry.    Joey,  the  Dreamer.    Toronto :  Musson  Book 

Co.     Cloth,  $1.25. 
Phillips,  David  Graham.    The  Conflict.     Toronto:  William 

Briggs.     Cloth. 
Packard,  Frank  L.     On  the  Iron  at  Big  Cloud.    Toronto: 

McClelland  &  Goodchild.     Cloth,  $1.25. 


Raine,  Wm.  MacLeod.    A  Texas  Ranger.     Toronto:  Copp, 

Clark.     Cloth,  ill.,  $1.25. 
Ridgeway   Cullum.     No   Our    Way   Trail.     Toronto:    The 

Copp,  Clark  Co.     Cloth,  $1.25. 
Rogers,   Julia   E.     Wild    Flowers    Every.  Child    Should 

Know.      Toronto:    McClelland    &    Goodchild.      Cloth, 

net,  $1.20. 

Reid,  Myrtle.  A  Weaver  of  Dreams.  Toronto:  William 
Briggs.     Cloth. 

Ruddy,  Anna  C.     From  Tenderfoot  to  Scout.    (111.)   To 
ronto:   William   Briggs.     Cloth. 

Ryce,  Mark.  Miss  Drummond's  Vocation.  Toronto: 
Frowde.     Cloth,  $1.25. 

Schaffer,  Mary  T.  S.  Old  Indian  Trails.  (100  ills,  and 
map).     Toronto:  William  Briggs.     Cloth. 

Seton,  Ernest  Thompson.  Rolf  in  the  Woods.  (200  ills.) 
Toronto :  William  Briggs.     Cloth. 

Shute,  Judge.  A  Country  Lawyer.  Toronto:  William 
Briggs.     Cloth. 

Smith,  Lilla  H.  Down  Our  Way.  Toronto:  William 
Briggs.     Cloth. 

Smith,  Minnie.  Is  It  Just?  Toronto:  William  Briggs. 
Cloth. 

Stead,  Robt.  J.  C.  Songs  of  the  Prairie.  Toronto :  Wil- 
liam Briggs.     Cloth. 

Steele,  Jack.  The  House  of  Iron  Men.  Toronto:  McLeod 
&  Allen.     Cloth,  $1.25. 

Steely,   Guy.     Wally.     Toronto:   William  Briggs.    Cloth. 

Stockwell,  Herbert  G.  Essential  Elements  of  Business 
Character.     Toronto:  Frowde.     Cloth,  60  cents  net. 

Sayler,  H.  L.  The  Airship  Boys  in  Finance.  The  Flight 
of  the  Flying  Cow.  Toronto:  Copp,  Clark.  Cloth, 
ill.,  $1.00. 

Smith,  F.  Hopkinson.  Kennedy  Square.  Toronto:  Mc- 
Leod &  Allen.     Cloth,  $1.25. 

Spottiswood,  Sybil.  Her  Husband's  Country.  Toronto: 
Henry  Frowde.     Cloth,  $1.25. 

Stawell,  Mrs.  Robert.  Fairies  I  Have  Met.  111.  by  Ed- 
mund Dulac.    Toronto:  Musson  Book  Co.  Cloth,  $1.00. 

Steele,  Jack.  The  House  of  Iron  Men.  Toronto:  Mc- 
Leod &  Allen.     Cloth,  $1.25. 

Somerville   and  Rose.     Dan  Russell,  the  Fox.     Toronto: 
The  Copp,  Clark  Co.     Cloth,  $1.25. 

New  Books  for  Juveniles 

Tennyson,  Alfred.  A  Portenous  History.  Toronto :  Henry 
Frowde.     Cloth,  $1.25. 

Thurston,  E.  Temple.  The  Garden  of  Resurrection.  To- 
ronto:  Musson   Book  Co.     Cloth,   $1.25. 

Tracy,  Louis.  The  Silent  Barrier.  Toronto:  McLeod  & 
Allen.     Cloth,  $1.25. 

Vaizey,  Mrs.  Geo.  de  Home.  Cynthia  Charrington.  To- 
ronto: Cassell  &  Co.     Cloth. 

Van  Dyke',  Henry.  The  Sad  Shepherd.  Toronto:  Copp, 
Clark.    Cloth,  75  cents. 

Wason,  Robt.  A.  The  Knight  Errant.  Toronto:  McLeod 
&  Allen.     Cloth,' $1.25. 

White,  Grace  Miller.  From  the  Valley  of  the  Missing. 
Toronto:  McLeod  &  Allen.     Cloth,  $1.25. 

White,  Stewart  Edward.  Adventures  of  Bobby  Orde.  To- 
ronto: Musson  Book  Co.    Cloth,  $1.25. 


•r-k  /-y  /-v  \r  £■»  Out-of-print  books  supplied.  No  matter  what  subject 

HI   II  1  K.  ^  Can  supply  any  book  ever  published.    We  have  60,000 

■-'V^X^l'VA-'*       rare  books. 

BAKER'S  BOOK  SHOP,  JohnBright  St.,  Birmingham,  Eng. 


28 


BOOKSELLER     AND     STATIONER 


New  Christmas  Juveniles. 

Another  new  series  of  stories  for  boys  is  being  pub- 
lished by  Little,  Brown  &  Co.,  the  "Staten  Island 
Giants,"  the  title  of  the  first  volume  of  which  is  "The 
Captain  of  the  S.I.G's."  The  author  is  Etta  Anthony 
Baker,  and  she  tells  the  story  of  a  boys'  club  organized 
for  baseball  and  other  sports.  They  start  a  boys'  bri- 
gade, have  a  tent  circus,  play  Indians,  and  in  fact  are 
natural  boys  full  of  fun.  Carroll  Carter  is  the  leader  and 
hero  of  the  boys  and  he  will  doubtless  interest  all  read- 
ers. The  tale  winds  up  at  Christmas  time,  so  the  book 
should  prove  a  seasonable  gift. 

For  the  child  who  loves  fairy  stories,  "What  Happen- 
ed at  Olenberg,"  by  Clifford  Howard,  and  published  by 
The  Reilly  &  Britton  Co.,  Chicago,  should  fill  the  bill.  It 
is  a  charming  story  about  a  great  prince  who  is  to  come 
out  of  the  forest  and  claim  for  his  bride  a  certain  village 
maiden.  What  happens  had  better  be  left  unsaid.  It  is 
a  story  in  which  grown-ups  may  take  interest  as  well. 
The  book  is  illustrated  with  many  pictures,  some  in  colors 
and  others  in  black  and  white. 

The  Buddie  Books  is  the  latest  series  of  boys'  books 
to  be  published  by  Little,  Brown  &  Co.,  the  author  of  the 
volumes  being  Anna  Chapin  Ray.  "Buddie"  is  the  title 
of  the  first  volume  in  the  series,  and  the  boy  who  owns 
that  name  is  the  hero  of  the  story.  He  is  a  genuine, 
warm-hearted,  though  mischievious  boy,  who  separated 
temporarily  from  his  father  takes  up  his  home  with  his 
Aunt  Julia  in  a  New  England  town.  The  story  is  well 
told  and  the  characters  are  interesting— Ebenezer,  the  dog; 
Theresa  and  her  brother,  who  live  next  door,  and  the  other 
boys  and  girls  who  figure  in  the  story.  The  arrival  of  a 
circus  will  make  many  a  boy  want  to  read  the  book. 

"Yellow-Star,"  by  Elaine  Goodale  Eastman,  publish- 
ed by  the  same  house,  is  a  story  for  girls  between  the  ages 
of  12  and  16.  In  the  story  the  author  tells  an  interesting 
tale  of  an  Indian  girl,  an  unknown  waif,  found  alive  m 
the  arms  of  her  dead  mother  after  the  wiping  out  of  an 
Indian  band  as  a  result  of  a  battle  with  soldiers.  She  is 
adopted  by  a  New  England  woman,  who  takes  her  east 
and  gives  her  an  education,  where  the  girl  has  an  oppor- 
tunity to  show  her  quickness,  grace  and  resourcefulness. 

"Boy   Scouts  in  the  Maine  Woods,"    "The   Aeroplane 
at  Silver     Fox    Farm,"   and   "The  Circle  K,"   are  three 
boys'  books  published   this   fall  by   Thomas  Y.   Crowell, 
New  York.    The    first     story,  as    its  name  implies,  is  a 
story  about  the  boy  scout  movement  and  tells  of  a  com- 
pany of  boys    who     went    into  the     woods     to  guard  it 
against  fire.    The  boys  had  a  glorious  time  carrying  out 
their  contract.    There  is  excitement  and  adventure  in  the 
tale  and     information     about    woodlore    and  scouting  as 
well.    The   author   is   James   Otis.    Mr.   Otis  is  also   the 
author  of   "The   Aeroplane   at   Silver   Fox  Farm,"   which 
is  a  tale  concerning  the  wondrous  things  that  happen  to 
two  men  of  an     inventive    turn  and  three  boys  who  help 
them,  who  occupy  an  island  and  on  it  build  the  aeroplane 
"Silver  Fox."    There  is  a  villain  in  the  yarn,  but  there 
is  as     well  a  deal   of     information     concerning1     airships. 
"The    Circle    K"   has    for    sub-title,    "Fighting   for   the 
Flock,"  in  which  the  author,  Edwin  L.  Sabin,  tells  about 
irrigation  cutting  up  the  cattle  lands  of  the  West  so  that 
the  Circle  K's  go  into  sheep  raising.    The  story  has  ex- 
citement.    There  is  the  capture  of  some  bad  men,  shoot- 
ing of  coyotes,  and  the  defence  of  the  sheep  against  cat- 
tle men  ;  their  safe  removal  to  the  grazing  grounds,  and 
the  rescue  of  -Phil  from  the  clutches  of  a  bear.    All  the 
books  are  illustrated. 


For  girls  the  same  publishers  have  brought  out  this 
fall  the  third  volume  in  their  "Dorothy  Brooke"  series, 
entitled  "Dorothy  Brooke's  Experiments,"  by  Frances 
C.  Sparhawk.  This  year's  book  brings  the  heroines  to 
the  threshholrt  of  young  womanhood.  The  story  opens 
with  Dorothy's  return  to  school  ;  tells  of  an  amateur 
play  in  preparation  ;  some  jealousy  and  misunderstand- 
ings ;  experiences  with  the  purseproud  and  other  char- 
acters, some  of  them  amusing  and  all  of  them  natural. 
The  book  is  illustrated. 

Edith  B.  Davidson  in  "Nibbles  Poppelty-Poppett," 
published  by  Little,  Brown  &  Co.,  tells  the  story  of  a 
mouse.  She  has  the  happy  faculty  of  writing  suitably 
for  the  understanding  of  little  children.  Nibbles  is  a  nice 
plump,  little  mouse,  with  bright,  black  eyes  and  a  silky 
coat  of  soft  gray  fur.  His  mother  being  poor,  Nibbles 
goes  into  the  world  to  seek  his  fortune.  His  adventures 
are  told  in  the  story. 

James  Brown  &  Son,  Glasgow,  recently  issued  a 
shilling  paper  covered  book  containing  "complete  instruc- 
tion on  all  boy  scout  tests  and  how  to  pass  them."  The 
book  comprises  450  pages,  the  object  being  as  its  name 
implies,  to  give  instruction  in  all  boy  scout  badges,  that 
is,  the  theoretical  knowledge  required  to  pass  the  va- 
rious examinations.  Some  48  different  subject  tests  are 
dealt  with,  which  should  interest  not  only  boy  scouts, 
but  other  boys  who  like  to  know  the  "why  and  how"  of 
things. 

The  series  of  "Oz"  books  having  ended  with  "The 
Emerald  City  of  Oz,"  L.  Frank  Baum  has  with  his 
"Sea  Fairies"  this  year  begun  a  new  series  with  new 
characters.  This  is  one  of  the  new  children's  books  be- 
ing published  by  The  Copp,  Clark  Co.  Other  new  juven- 
iles of  the  same  house  ready  or  promised  early  are  "The 
Boy's  Book  of  Sports,  Hobbies  and  Amusements,"  by 
E.  Keb'e  Chatterton;  "The  Sweep  of  the  Sword,"  a 
battle  book  for  boys,  being  an  account  of  the  wars  of 
the  world  from  the  earliest  ages  down  to  the  close  of 
the  South  African  war;  "The  Witch's  Kitchen  or  the 
India  Rubber  Doctor,"  a  book  similar  to  "The  Sea 
Fairies,''  by  Gerald  Young,  with  illustrations  by  Willy 
Pojany;  "Twinkle  and  Chubbins— Their  Astonishing  Ad- 
ventures in  Fairyland,"  by  Laura  Bancroft,  illustrated 
in  color  by  Magneil  Wright  Enright;  and  "Fairy  Tales  of 
All  Nations,"  being  stories  gathered  all  around  the 
world,  translated  and  edited  by  Logan  Marshall. 

Books  Issued  in  October. 

Musson  Book  Co.— "Peter  and  Wendy,"  by  J.  M. 
Barrie;  "My  Own  Story,"  by  Luisa  of  Tuscany,  ex- 
Crown  Princess  of  Saxony;  "The  Case  of  Richard  Mey- 
nell,"  Mrs.  Humphrey  Ward;  "Abe  and  Mawrus,"  Mon- 
tagu Glass;  "Adventures  of  Robby  Orde,"  Stewart  Ed- 
ward White;  "A  Venture  in  Identity,  Mrs.  Lucile 
Houghton;  "Red  Eve,"  Rider  Haggard;  "Adventures 
of  a  Suburbanite,"  Ellis  Parker  Butler;  "The  Course  of 
Impatience  Carnaghan, ' '  Mabel  Burkholder ;  ' '  The  Tam- 
ing of  John  Blunt,"  Alfred  Olli'vant;  "The  Last  Link," 
Morice  Gerrard;  "The  Notorious  Miss  Lisle,"  Mrs. 
Baillie  Reynolds;  "Tales  of  the  Porcupine  Trails,"  W. 
Milton  York,  M.E.,  "Annexation,  Preferential  Trade  and 
Reciprocity,"  Cephas  D.  Allin,  M.A.,  LL.B.,  and  George 
M.  Jones,  B.A.;  "The  Making  of  a  Great  Canadian  Rail- 
way," F.  A.  Talbot;  "Literary  Taste  and  How  to  Form 
It,"  Arnold  Bennett;  "Canadian  Days,"  year  book  by 
Toronto  Women's  Press  Club. 


BOOKSELLER     AND     STATIONER  29 

Books  That  Delight  the  Eye  and  Fascinate 
the  Mind  of  the  Book  and  Art  Lover. 

An  Unprecedented  Showing  of  Magnificent  Gift  Books 

This  season's  production  of  artistic  gift  books  far  surpasses  in  extent  and  beauty  anything  ever  offered  to 
the  trade  before.  The  gift  book  has  taken  an  assured  place  in  the  book  world,  and  from  year  to  year  more 
time  and  money  are  being  lavished  on  the  manufacture  of  this  type  of  book.  It  practically  sells  itself, 
for  it  is  its  own  best  salesman,  and  because  it  is  high-priced  there  is  a  good  profit  for  the  bookseller  in 
handling  it.     The  Canadian  book  trade  would  do  well  to  place  several  of  these  titles  on  their  holiday  tables. 

DAVID  COPPERFIELD.  Pages  from  the  Personal  History  of  David  Copperfield.  Illustrated  in  color  by 
Frank  Reynolds,  R.I.  As  next  year  will  mark  the  celebration  of  Dickens'  Centenary,  there  should  be  a  good 
sale  for  this  title  among  Dickens '  lovers $5.00. 

THE  SCHOOL  FOR  SCANDAL.  By  Richard  Brinsley  Sheridan.  Illustrated  in  color  by  Hugh  Thomson. 
This  artist's  delicate  treatment  of  his  subject  is  a  delight  and  each  separate  illustration  is  a  cameo  fit  for 
framing  and  placing  in  the  finest  drawing-room .*.  .$5.00. 

THE  COMPLEAT  ANGLER.  By  Izaak  Walton.  With  illustrations  in  color  by  James  Thorpe.  This  famous 
English  classic  is  revived  in  this  charming  volume  with  the  added  attraction  of  a  series  of  altogether  delight- 
ful full-page  illustrations  of  great  beauty $5.00 

THE  IDYLLS  OF  THE  KING.  By  Alfred  Tennyson.  Illustrations  by  Eleanor  F.  Brickdale.  Again  a  sympa- 
thetic treatment  is  accorded  a  well-known  literary  work  by  a  combination  of  handsome  typography  and  choice 
illustrations.    It  is  a  volume  to  rave  about $5.00 

THE  SLEEPING  BEAUTY  and  other  Fairy  Tales  from  the  Old  French,  retold  by  Sir  Arthur  Quiller-Couch, 
illustrated  by  Edmund  Dulac.  By  his  paintings  illustrating  The  Arabian  Nights,  The  Rubaiyat  of  Omar 
Khayyam,  etc.,  Edmund  Dulac  has  placed  himself  at  the  head  of  all  living  illustrators  of  great  works  of  imagin- 
ation  $5.00. 

THE  VOYAGE  OF  THE  "WHY  NOT?"  in  the  Antarctic.  By  Dr.  Jean  Charcot.  While  scarcely  of  the 
same  class  as  the  preceding  titles,  this  book  has  much  to  "commend  it  to  the  book-lover,  and  is  full  of  most  in- 
teresting half-tone  illustrations $5.00. 


STORIES  FROM  THE  ARABIAN  NIGHTS.  Il- 
lustrated by  Edmund  Dulac.  A  smaller  volume,  the 
chief  charm  of  which  is  the  whimsical  treatment  by 
the  artist $1.50. 

THE  MAGIC  HORSE  and  Other  Stories.  Retold  by 
Laurence  Housman,  with  drawings  by  Edmund 
Dulac ' $1.00. 


THE  BOOK  OF  BETTY  BARBER.  By  Maggie 
Browne.  Illustrated  by  Arthur  Rackham.  A  dainty 
story  book  for  little  girls,  with  many  pictures  in 
color $1.25. 

ALI  BABA  and  Other  Stories  from  the  Arabian 
Nights.  Retold  by  Laurence  Housman,  with  draw- 
ings by  Edmund  Dulac • $1.00. 


FAIRIES  I  HAVE  MET.     By  Mrs.  Rodolph  Stawell.     Illustrated  in  color  by  Edmund  Dulac $1.25. 

DAYS  WITH  THE  POETS'  SERIES.  Three  new  titles.  John  Greenleaf  Whittier.  Illustrated  by  W.  Hath- 
erell.  Elizabeth  Barrett  Browning,  illustrated  by  N.  M.  Price.  Dante  Gabriel  Rossetti,  illustrated  from  D. 
G.  Rossetti 's  paintings'.     All  in  colors 30  cents  each. 

DAYS  WITH  THE  GREAT  WRITERS.  Three  New  Titles.  Charles  Bronte,  illustrated  by  C.  E.  Brock.  Em- 
erson, illustrated  by  Gwynedd  Hudson.      Charles  Kingsley,    illustrated   by   N.   M.    Price    30    cents    each. 

SPECIAL  HOLIDAY  LINE  AT  50  CENTS.  Seven  Titles.  All  profusely  illustrated.  (1)  Good  Fellowship 
Book  of  Toasts.  (2)  The  Beauties  of  Friendship.  (3)  All  That's  Lovely.  (4)  Pictures  of  Memory.  (5) 
Glorious  Mother.     (6)  Dear  Old  Father.     (7)  Things  Beautiful. 

THE  MUSSON  BOOK  CO.,  Limited 

Publishers  of  Fine  Gift  Books,  Toronto 


Office    Eqjuipment 


md 


Standardization  of  Loose  Leaf 
[Binders 

Reform  Aimed  at  by  U.  S.  Association — How  It 
Will  Assist  Both  Manufacturer  and  Dealer. 

The  present  movement  of  the  National  Association  of 
Stationers  and  Manufacturers  toward  the  adoption  of  a 
series  of  standard  sizes  in  loose-leaf  binders,  is  one  that 
will  be  viewed  with  satisfaction  by  the  Canadian  dealers 
in  office  appliances.  The  present  bewildering-  variety  of 
sizes  and  varieties  of  loose-leaf  books,  large  and  small, 
is  a  source  of  worry  and  annoyance  to  the  average 
dealer,  and  the  reform  that  is  aimed  at  is  one  that 
will  prove  most  beneficial  to  the  dealer,  effecting  an  ap- 
preciable saving  of  time,  and  permitting  of  a  grasp  of 
essentials  in  properly  conducting  the  department  devoted 
to  these  goods,  which,  under  present  conditions,  is  diffi- 
cult because  of  the  large  number  of  other  items  of  busi- 
ness which  come  under  his  consideration  taking  up  most 
of  his  time. 

Simplification  in  manufacture  cannot  be  other  than 
beneficial  all  round,  because  the  makers  will  find  that 
it  will  be  much  easier  to  enlist  the  enthusiastic  co-opera- 
tion of  the  retailers,  many  of  whom  shy  away  from 
this  business  now  simply  because  of  the  intricate  details 
and  unnecessarily  multitudinous  varieties  of  sizes,  bind- 
ings, ruling  and  punching,  brought  about  by  the  ten- 
dency toward  specially  designed  applications  of  the  loose- 
leaf  idea — special  forms,  for  special  purposes,  prepared 
by  specialists  for  special  binders,  as  against  the  history 
of  bound  blank  books,  in  which  standard  sizes,  rulings 
and  bindings  have  been  the  rule  for  many  years. 

It  would  be  well  for  Canadian  stationers  to  become 
active  in  their  organization  in  order  to  supplement  the 
efforts  being  put  forward  by  the  United  States  associ- 
ation. 

Follow  Up  Business. 

In  the  department  devoted  to  typewriter  supplies,  do 
not  overlook  adding  machine  accessories.  The  increasing- 
use  of  adding  machines  in  mercantile  establishments  has 
broughl  the  business  in  supplies  to  a  stage  making  it 
well  worth  the  attention  of  the  local  dealers.  The  same 
thing  applies  to  duplicators  and  supplies;  steel  dies  and 
rubber  stamps,  and  the  variety  of  office  specialties.  Sys- 
tematic attention  to  these  ilenis,  so  that  all  opportunities 
may  be  followed  up,  will  be  well  repaid  in  material  in- 
creases in  the  volume  of  business  in  the  office  equipment 
department. 

Same  Rules  as  in  Window. 

In  making  interior  displays  about  the  same  rules 
should  be  followed  as  in  window  display.  The  main  idea 
is  that  it  be^  symmetrical  and  evenly  balanced,  and  not 
only   present  an  appearance  of  attractiveness,    but    also 


carry  out  its  real  aim.  That  is  to  sell  more  goods. 
Price  tickets  will  be  found  a  valuable  asset  in  making 
sales  and  plenty  should  be  used. 

Then  again,  the  shelves  themselves  in  a  store  should 
display  goods  to  the  view  of  customers,  so  as  to  make 
sales.  They  are  not  merely  places  to  be  filled  up,  but 
points  where  goods  may  be  attractively  presented  to  the 
customer.  To  carry  out  the  selling  idea,  goods  of  one 
kind  should  all  be  placed  together  as  a  quantity  of  goods 
makes  sales  easier  as  customers  will  not  think  they  are 
just  a  few  left  overs. 

Window  cards  make  the  windows  talk.  Put  in  some 
cards  drawing  attention  to  the  goods  you  have  to  sell. 
Stationery  manufacturers  now  are  sending  out  window 
cards  suitable  for  display  in  sets  and  singly,  which  should 
merit  a  showing.  This  is  one  feature  of  trade  co-opera- 
tion worth  cultivating. 

To  be  successful  in  the  stationery  business  it  is  neces- 
sary to  know  something  more  than  the  price  of  the  goods. 
The  merchant  or  clerk  should  know  positively  about  the 
quality.  He  should  know  where  the  goods  are  produced 
and  what  conditions  affect  the  market. 


Fabric  Wallpapers  Lead 

Fabric  effects  in  wallpapers  are  now  the  promin- 
ent selling  line  of  this  department.  The  chambrays 
and  chintzes  shown  early  in  the  season  are  supple- 
mented by  papers  imitating  such  difficult  weaves  as 
the  corduroy.  Silk  fabrics  are  imitated  in  papers 
which  have  a  variety  of  fabric  names,  to  be  used  on 
drawing  and  reception  rooms. 

On  the  whole,  however,  the  imitations  of  lea- 
ther are  the  most  interesting  of  the  recent  produc- 
tions. Embossed  surfaces  are  freely  used  to  give  the 
grain  of  the  various  leathers.  Soft  tints  are  pre- 
ferred to  very  strong  colors.  Such  shades  as  mouse, 
elephant  grey,  tans  in  great  variety,  dull  browns  and 
greens  reminiscent  of  the  Spanish  leathers  are  freely 
used.  These  combine  to  exquisite  effect  with  deep 
friezes.  The  latter  are  made  with  a  ground  which 
contrasts  with,  rather  than  matches,  the  main  paper, 
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News  of  the  Music  Trade 

List   of   Recent   Publications   of   Sheet   Music- 
Failure  of  Prize  Competition  in  England. 


Montreal,  Oct.  20th.— W.  M.  Clarkson  has  opened  a 
new  music  store  at  ">89  Catherine  street  west,  carrying 
a  select  line  of  vocal  and  instrumental  music,  together 
with  musical  instruments. 

The  prize  recently  offered  by  the  Musicians'  Company 
of  England  for  the  best  march  has  produced  nothing  of 
importance,  for  not  one  of  the  marches  sent  in  was  con- 
sidered   worthy    of    the    prize. 

In  reporting  that  "The  Star  Spangled  Banner"  was 
recently  hissed  by  a  Montreal  audience,  the  Musical 
Courier  is  moved  to  say  that  the  incident  proves  that 
Canadians  are  musical. 

A  Penniless  Wreck. 

Boston,  Oct.  18. — Penniless  and  a  physical  wreck, 
Raymond  Moore,  a  one-time  popular  song  writer,  is  seri- 
ously ill  at  the  Massachusetts  General  Hospital.  Moore 
is  the  composer  of  "Sweet  Marie,"  "Just  as  the  Sun 
Went  Down,"  and  other  song  hits.  When  the  news 
of  his  critical  illness  readied  former  theatrical  friends 
to-day  steps  were  quickly  taken  to  provide  for  him  in 
his  misfortune. 

Recently  Copyrighted  Music. 

24392.  "A  Song  of  England."  Words  and  Music  by 
Minnie  Gent.  Minnie  Gent,  Port  Arthur,  Ont.,  22nd  Sep- 
tember,  1911. 

24394.  "The  Glories  of  Canada."  Words  by  Joshua 
Ferris  Beam.  Music  of  Old  English  Air.  Joshua  Ferris 
Beam,  Black  Creek,  Ont.,  22nd  September,  1911. 

24396.  "King  of  My  Golden  Dreams."  Waltz  Love 
Song.  Words  and  Music  by  Edgar  Stevens.  Edgar 
Stevens,    Toronto,   Ont.,    22nd    September,   1911. 

24429.  "Cohan's  Bungalos  Song."  Words  and  Music 
by  Geo.  M.  Cohan.  The  Cohan  and  Harris  Publishing 
Company,  New  York,  N.Y.,  U.S.A.,  27th  September,  1911. 

24437.  "Oli,  You  Wonderful  Girl."  Words  and 
Music  by  Geo.  M.  Cohan.  The  Cohan  and  Harris  Pub- 
lishing- Company,  New  York,  N.Y.,  U.S.A.,  28th  Septem- 
ber, 1911. 

24438.  "Musical  Moon."  Words  -and  Music  by  Geo. 
M.  Cohan.  The  Cohan  and  Harris  Publishing  Companv, 
New  York,  N.Y.,  U.S.A,  28th  September,  1911 

24441.  "Dog  Gone  That  Chilly  Man."  Words  and 
Music  by  Irving  Berlin.  Ted.  Snyder  Company,  Inc., 
New   York,  N.Y.,  U.S.A.,  30th   September,  1911. 

24442.  "My  Own  Canadian  Home."  Words  by  E. 
G.  Nelson.  Music  by  Morley  McLaughlin.  Whaley, 
Royce  &  Company,  Limited,  Toronto,  Ont.,  30th  Septem- 
ber, 1911. 

'Jli!.'!.  "God  Bless  Our  Canada."  A  National  An- 
them. Words  ami  Music  by  Edith  J.  Archibald.  Edith 
•J.  Archibald,  Halifax.  Nova  Scotia,  30th  September,  1911. 


Sheet  Music  and 
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NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
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in  great  variety  Liberal  discounts  to  the  trade. 
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24447.  "Ask  My  Mother."  Words  by  Bert  Kalmar. 
Music  by  Ted.  Snyder.  Ted.  Snyder  Company,  Inc.,  New 
York,  N.Y.,  U.S.A.,  2nd  October,  1911. 

24-148.  "La  Chimere  Qui  Tue."  (Romance.)  Paroles 
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KINDERGARTEN,  A.B.C. 


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THE    BRITISH    ARMY 


ROCKING    ANIMALS 


PICTURE     BUILDING,    A.B.C. 


MARIONETTES 


BOXES  HOLLY  RELIEFS 


-MARIONETTES 


NURSERY  ROCKERS 


□  j  Tuck's  Toys 


ROCKING   ANIMALS 


FAMOUS  FOR  BEAUTY  AND  QUALITY. 

Instructive,   Lifelike  and  full  of  surprises.     Amusing,    Interesting  and   Educational. 

CATALOGUE    UPON  REQUEST 


RAPHAEL  TUCK  <&  SONS  COMPANY,  Limited 


|     NEW  YORK 


9-17  ST.  ANTOINE  ST. 

LONDON  PARIS 


MONTREAL 

BERLIN 


CAPETOWN 


BOOKSELLER     AND     STATIONER 


37 


THE   FLAT   SIDE    PERMITS  COVER. 
TO  LIE  FLAT  ON  DESK  WHEN  IN  USE 

THESE  Binding  Rings  are  designed  for  use 
with  National  Covers  Nos.  3780  to  3999 ; 
but  they  may  also  be  used  without  covers  for 
binding  papers.  They  are  made  of  smooth, 
heavy  wire,  with  hinge  joint  and  snap 
fastener.  Either  round  or  flat  side  rings 
furnished. 

List  price  100,    -    $  7.00 
Per  1,000,    -    -    -      62.50 

MADE  ONLY  BY 

National  Blank  Book  Co. 

HOLYOKE  MASSACHUSETTS 


ASOKA  BLOTTING 


A  genuine  British  made  Rag 
Blotting.  We  shall  welcome 
your    requests    for    samples 


For  the  Fall  trade  carry  our 

Homerian   Mould  Made 
Deckle  Edge  Stationery 


Have  you  received  enquiries 

for  Paper  Cooking  Bags?     If 

so,  our 

Royal  Hart  Household 
Cooking  Bags 

will   fill  all  requirements. 

STOCKD  BY 

JOHN  DICKINSON  &  CO.,  Limited 

PAPER  MAKERS 
Croxley  House.  216  Lemoine  St.  Montreal 


Your  Name 

on  a  post  card  will  bring  a  copy  of 
Pugh's  Xmas  and  New  Year  Cata- 
logue, now  ready. 

Also   our    Fall    Catalogue    and 
Catalogue  of  Racks. 

KEEP  IN  TOUCH  WITH 

CANADA'S  LARGEST 
Picture  Post  Card  House 


Local  View  Booklet,  showing 
samples  and  giving  all  particulars 
for  Post  Cards,  made  to  order  from 
your  own  photographs.  Apost  card 
request  will  bring  you  one  at  once. 

PUGH  SPECIALTY  COMPANY,  Limited 


1  and  3  Jarvis  Street 


T080NT0 


CANADA 


The  Standard  Office  Ink 


Sold  by  dealers  who 
take  pride  in  the  fact 
that  their  stock  is  made 
up  of  the  best  of  each 
kind. 


CARTER'S 

WRITING 

FLUID 

The  attractiveness  of  the 
package  sells  it  on  sight. 
The  sterling  quality  of 
the  ink  makes  it  a  lead- 
ing re-order  number. 

The  Carter's  Ink  Co. 

Canadian  Factory- -Montreal 
Boston,         New  York,       Chicago 


PERMANENT, 


FREE  FLOWING 


38 


BOOKSELLER  AND  STATIONER 


WE     MAKE     FIXTURES 


No.  251 

Stationery,  Books,   Sundries 
Brackets   are    adjustable    to   any    size 
package. 


For  the  goods  you  have  never 
known  where  or  how  to  display, 
the  lines  that  you  have  had  to 
keep  stored  away  in  cupboards 
or  cases  where  they  were  never 
seen  or  sold.  Our  fixtures  are  so 
constructed  that  you  display  the 
goods  on  the  outside  and  carry 
the  stock  on  the  inside,  thus  using 
every  inch  of  space  to  the  best 
advantage.  One  of  our  cabinets, 
occupying  2  square  feet  of  space, 
will  display  and  carry  as  large  a 
stock  as  can  be  carried  on  a 
table  10  feet  long.  Over  100 
styles  for  Stationery,  Magazines, 
Books,  Post  Cards,  Newspapers, 
Dime  Novels,  etc. 

WRITE  FOR   CATALOG. 


The  Gier  &  Dail  Mfg.  Co. 

LANSING,  MICH. 


Lansing  Carry- All  Cabinet.  4  sizes 

Each  pocket  holds  25   Magazines,  fed 
forward  by  automatic  arms. 


THE  PICKWICK 


THE  OWL 


and  THE  WAVERLEY  PEN 


Recognized  as  the  world's  Standard  lines. 
We  also  make  a  very  complete  line  of 
general  steel  pens,  including  all  the  popular 
Canadian  Patterns.  Ask  to  see  the  new 
Waverley  Fountain  Pen  Clip. 

The  trade  can  be  supplied  from  stock 
carried  by  our  Canadian  Representatives 

A.  R.  MacDougall  &  Company 

42  Adelaide  Street  West,  Toronto 

MACNIVEN  &  CAMERON,  Limited 

EDINBURGH    LONDON    BIRMINGHAM 


HIGGINS' 
TAURINE  MUCILAGE 


T 


'HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  dear,  clean, 
non-corrosive,  non-sedimentary 
?nd  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS'  AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.  HIGGINS   &    CO.,  Manufacturer! 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


BOOKSELLER  AND  STATIONER 


39 


Profit  in  Toys 

The  store  that  carries  a  line 
of  Toys  attracts  the  most 
profitable  trade — the  family 
trade. 

Why  Not 
Investigate  ? 

Send  for  a  free  sample  copy 
of  "PLAYTHINGS,"  the 
trade  journal  that  tells  all 
about  toys,  dolls,  games 
and  juvenile  sporting  goods. 

McCready    Publishing    Co. 


118  East  28th  Street 


New  York 


"Sports"  Playing  Cards 


Leaders   in 

a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


KSgLACROSfeE    DESIGN 

Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards — Made 

in  Canada — Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    The   Union    Card    and    Paper   Company,  Montreal 


Every  Bookseller  and 
Newsdealer  in  Canada 

should  send  a  postal  card 
at  once  requesting  full 
particulars  of  especially 
liberal  profits  on  subscrip- 
tion orders,  and  also  ad- 
ditional cash  prizes. 


Here  is  a  genuine  chance 
to    make    some    money. 

Send  the  postal  at  once,  addressed 

Dept<  87  Scribner's  Magazine 

155   Fifth  4ve„  New  York  City. 


Perry's  World-famed 
Pens 


Perry  &  Co.,  Limited,  are  the  largest 
makers   of   Steel    Pens  in    the  world. 

QUALITY  UNSURPASSED 
ENQUIRIES    SOLICITED 

Special  attention  given  to  orders  for 
Imprint  Pens 


WORKS  AND  HEAD  OFFICES: 

Lancaster  Street, 
BIRMINGHAM,       -       ENGLAND 


40 


BOOKSELLER     AND     STATIONER 


Our  New  Lines 


and  YOUR  New  Year 

The  time  is  surprisingly  short  before  the  first-of- 
the-year  rush  will  be  on — 

— there's  just  time  enough  for  you  to  see  the  new 
B.  &  P.  STANDARD  and  SIEBER  &  TRUS- 
SELL  loose  leaf  lines — 

— and  to  study  carefully  the  probable  needs  of  your 
trade— 

— and  then  make  up  a  stock  order  that  will  move  off 
the  shelves  QUICKLY  when  the  time  comes  ! 

More  styles — less  so-called  stock  sizes— but  the 
ones  most  used  after  all  —  these  are  strong  features 
of  our  new  lists. 

It's  not  a  bit  too  soon  to  plan  for  that  January  rush  ! 

Boorum  &  Pease  Company 

HOME  OFFICES  £££Ty*  Y"*  **•  FACTORIES  JESjET 


109-111  Leonard  St., 
Now  York 


SALESROOMS 
Republic  Bide,  220  Devonshire  St.,  4000  Laclede  Ave 

Chicago,  III.  Boston,  Mass.  S  .  Louis.  Mo. 


A  Dealer  Sent  in  a  RUSH  Order- 

— as  dealers  sometimes  do  ! — to  a  manufacturer  who 
had  been  filling  rush  orders  till  his  stock  was  "out" — 

— and  it  was  in  January,  the  time  when  Blank  Book 
business  is  biggest — 

— and  a  rival  got — and   HELD  the  business  of  that 
customer  all  the  rest  of  the  year. 

Now,  why  not  study  your  trade  and  anticipate 
their  Blank  Book  needs  NOW?  We  are  literally 
"at  your  service." 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

MANUFACTURERS  OF 

"Standard"  and  "  Sieber  &  Trussell " 
LOOSE     LEAF     DEVICES 

MAIN  OFFICE  N™  VJrkLeon*rd  St '  FACTORIES  ■'Tkl",MY- 

1,,w    «orK  St.  Louu,  Mo. 
SALESROOMS 

Republic  Bldg.,           220  Devonshire  St.,  4000  Laclede  Ave. 

Chicago,  111.                      Boston,  Mass.  St.  Louis.  Mo. 


109-111    Leonard  St. 
New  York 


Humors  of  the  Bookstore. 
A  lady  went  into  a  bookseller's 
shop  and  asked  for  Browning.  "I 
haven't  got  it  madam,"  answered 
the  bookseller.  "I  make  a  rule 
never  to  stock  any  books  I  can't  un- 
derstand, and  I  can't  make  head  or 
tail  of  Mr.  Browning.  Can  you  ?  " 
The  customer  asked  for  another  book, 
without  comment  upon  the  sales- 
man's mental  limitations.  "Have 
you  Praed,  then  ?  "  "Yes,  madam," 
this  skeptical  person  assured  her  ; 
"I've  prayed,  and  that  doesn't  help 
me." 


Mr. Irwin  tells  a  story  of  going  to 
a  bargain  sale  of  English  classics 
where   the   tags  read  as  follows  : 

"Shakespeare  greatly  reduced," 
"Shelley  cut  in  half,"  "Dante's  In- 
ferno gone  down  lower  than  ever  be- 
fore." 

"I  wanted  'Macbeth'  for  a  friend," 
he  continued,  and  I  asked  the  sales- 
lady, "Have  you  'Macbeth?'  "  She 
called  to  the  next  counter,  "Say, 
Lizzie,  have  we  'Macbeth'  this  week?" 
and  then  added,  "I  think  this  gentle- 
man is  in  the  wrong  department. 
'Macbeth'  ain't  a  book  ;  it's  a  lamp 
chimney." — New   York    Sun. 


What  He  Needed. 

Kansas  newspapers  are  getting  a 
lot  of  pleasure  out  of  this  incident, 
which  is  said  to  have  actually  hap- 
pened in  an  eastern  Kansas  county. 
A  farmer  received  a  note  from  a 
young  man  who  had  been  "going 
with"  his  daughter.  It  read  : — 
"Deer  Sur  :  Wood  like  your  dauters 
hand  in  marrigge.  She  and  me  are 
in  luve.  I  think  I  neede  a  wife. 
Yures  trooly." 

The  farmer  replied  by  letter,  say- 
ing :  "Friend  :  You  don't  need  a 
wife.  You  need  a  spelling  book. 
Get  one  and  study  it  a  year.  Then 
write  me  aPain" — Kansas  City  Jour- 
nal. 


Senator  Reed  Smoot  tells  a  story 
about  a  certain  type  of  man  which 
he  calls  the  "other  people's  business 
fellow."  Owe  of  the  kind  was  trving 
to  extract  information  from  an  el- 
derly, prosperous  looking  man  who 
sat  next  the  curious  nersou  ip  the 
smoking  car. 

"How  many  neople  work  in  vour 
offioo  ?  "  he  asked. 

"Oh,"  resnonded  the  elderly  man. 
ffettin?  pn  and  throwing  swav  his 
cigar,  "T  should  sav.  at  a  roue-h 
guess,    about   two-thirds    of   them." 


BOOKSELLER     AND     STATIONER 


41 


"I  had  a  talk  with  Best-Seller, 
and  he  told  me  all  about  the  authors 
who  had  helped  him."  "I'll  bet  he 
didn't  say  a  word  about  the  authors 
from  whom  he  had  helped  himself." — 
Puck. 


"I  see  you  have  bought  another  set 
of  books  ?  " 

"Yes,"  replied  Mr.  Cumrox.  It's  a 
good  idea  to  keep  a  lot  of  books 
around.  It  sort  of  restrains  your 
family  from  being  too  ready  to  as- 
sume that  you  don't  know  what  you 
are  talking  about." — Washington 
Star. 


Dr.  James  T.  Docking,  the  presi- 
dent of  Rust  University,  once  dis- 
cussed in  an  address  at  Holly  Springs, 
Miss.,  the  treason  of  Benedict  Ar- 
nold. 

"Arnold's  fault,"  he  said,  "was  as 
plainly  brought  home  to  him  as  the 
fault  of  Fenimore  Cooper's  friend. 

"Penimore  Cooper  gave  a  friend  a 
copy  of  his  last  work,  inscribing  on 
the  flyleaf  the  words  : — 

"  'To  John  Blank,  with  the  au- 
thor's affection  and  esteem.' 

"A  few  months  later  Cooper  came 
upon  this  same  book  in  a  second- 
harrddealer's.  He  bought  it  in  and 
sent  it  hack  to  his  friend  again  with 
a  second  inscription  : — 

"  "This  volume  purchased  at  a 
ppcr>nd-hand  shon.  is  represented  to 
John  Blank  with  renewed  affection 
and  reiterated  expressions  of  es- 
tpem.'  " 


"Are  vou  troubled  bv  the  Black 
Hind  ?  "  asVed  one  New  Yorker. 
"Premientlv,"  renlied  the  other, 
"every  time  I  fill  a  fountain  pen." 
— Wn shins-ton  Star. 


British  Periodicals 

TO  THE  TRADE 


GORDON  &  GOTCH  (the  largest  Exporters  cf  British 
Periodicals  in  the  World)  have  found  it  necessary,  in 
consequence  of  the  large  and  continuous  growth  of  their 
trade  in  Canada,  to  open  a  Branch  in  Toronto. 

Enquiries  and  Orders  will  receive  that  prompt  and  care- 
ful attention,  for  which  the  Firm  are  renowned  through- 
out the  world. 


"Like  the  tap  of  the  British  Drum, 
the  name  of  '  Gordon  &  Gotch  '  is 
heard  all  around  the  world.''' — Cape 
Times. 


>3^° 

PHONE  MAIN  2986 

Cable  Address 

"GOTCH" 


132  BAY  ST.,  TORONTO ;  Head  Office,  London  Eng. 


trade:    MARK 


VX^HO  first  sug- 
*  *  gestedtoyou 
the  neat  and  con- 
venient method  of 
handling  Tally  and 
Dinner  Cards  in 
dozen  lots,  placed 
in  a  transparent  en- 
velope and  sealed 
by  the  maker? 

Elliott,  of  course. 

Who  first  ar- 
ranged the  gross 
price  for  ready 
reckoning  in  buy- 
ing and  selling 
Tally  and  Dinner 
Cards---which  are 
retailed  by  the 
dozen? 

Elliott,  of  course. 

Who  first  made  it  possible 
to  move  your  stock  quickly 
and  profitably  by  giving  you, 
with  your  order,  a  handsome 
framed  display  card  ? 

Elliott,  of  course. 

The  address  is 

North  Philadelphia,   Pa. 

WRITE  NOW 
if  you  haven't  ordered. 


42 


BOOKSELLER     AND     STATIONER 


606.  CONGRESS 

PLAYING  CARDS,  gold  edges 

Ivory  or  Air-Cushion  Finish.      Club  Indexes— Ideal  for  Bridge. 


Look  fur  the  name  "Congress"  on  every  bos. 

Each  season  we  issue  twelve  new  original  art  designs, 
other  favorites  are  revised,  some  backs  dropped — 
CONGRESS  designs  are  thus  kept  modern  and  salable. 


808.  BICYCLE 

PLAYING  CARDS. 

Ivory  or  Air-Cushion    Finish. 


4«nft>4 


THEU.SPLaSS  CARD  CO. 


PLAYING  CARDS 


Rettaod  boi  adopted  1305 


Reduced  size  rut  of  Bicycle  box. 


Special  skill   and  years  of  experience  have  developed 

their  matchless  playing   qualities. 

No    strain    on    the    eyes    to    see     BICYCLE    CLUB     INDEXES. 


75  CONGRESS  designs,   actual  cards,   are  shown   on  a    handsome  folder write  us  and  we  will  send   by  return  mail,    FREE 

OF  CHARGE.         You  can  then  make  up  your  CONGRESS  order designs  of  your  own  selection. 

THE   UNITED   STATES    PLAYING  CARD   COMPANY,   Cincinnati,   Ohio. 


THE   M.J.O'MALI.EY    Kit. 


MANurAOTunnns  ur 


STENCIL  IMAHDS,  OIL  HOARDS 


HIGH  grain:  stock 

WRITE  FUR    SAMPLES 

SPH-I  NCSn  ELI)  MASSACHUSETTS 


(Satisfaction  Flows  From  Every  One  of  H.  S.  Smith's  Fountain  Pens 

SAMPLE  75c.    BY  MAIL 


RETAIL  PRICE  $3.00. 


No.  22-4  FULL  GOLD  MOUNTED   FOUNTAIN  PEN 


$85.00  PER  GROSS 


A  beauty  for  you  to  handle— very  attractive  and  pleasing  to  the  eye.  Made  of  hard  rubber,  and  fitted  with  a  No.  4  14-kt-  ^ohd 
Gold  Pen,  fully  guaranteed  for  five  years.  Can  be  retailed  at  $3.00  each;  cost  you  |85.00  per  gross.  We  are  the  largest  manufacturers 
of  popular-priced  fountain  pens  for  trade  in  the  world  and  tupply  the  largest  users. 

SEND  FOR  CATALOGUE  AND  PRICES. 

H.    B.    SMITH    PEN    CO.,    Dept.    S.    POPULAR-PRICED  fountain  pens 


JANESVILLE, 


WISCONSIN 


U.S.A. 


BOOKSELLER  AND  STATIONER 


43 


ART   SUPPLIES 

vvlnsor  &  Newton's  Oil  Colors 
WsUer  Colors 
Canvas 
Papers 
Brushes 
Boxes 

All  kinds  of  goods  for  artists:  Crayons,  Oils,  Mediums,  Easels,  Studies,  &c. 

SBND    FOR    CATALOQUB 

A.  Ramsay  &  Son  Co., 

MONTREAL 

Agents  for    WINSOR  &  NEWTON,  London 


MARSH  RUBBER  FINGER  PADS 

There  is  much  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
venience, Cleanliness  and  Sanitary  Insurance  to  an  Office  man.  Cashier. 
Letter  Sorter,   Press    Feeder,  or  persons 


Rapidly 

Handling 
Paper 
of  any 
kind, 


Marsh 

Hygienic 

Rubber 

Finger 

Pads. 


They  fulfill  the  purpose  they  are  intended  for  without    being    moistened    at   the    lips  or 
sponse  cup.therefore  prevent  transmission  of  germs  to  the  mouth. 

SAMPLES  FREE  upon  application  to 

MARSH    RUBBER    FINGER    PAD    CO. 


Canadian  Agent. 


171  Mutual  Street,  Toronto,  Ont. 


SPENCERIAN 

THREE  GROSS  SILVER-STEEL  PEN  ASSORTMENT 


No.  300 


FOR  SALE  BY  ALL 

JOBBERS 

OF  STATIONERY. 


w 


ESTERN 


Incorporated 
1851 


ASSURANCE 
COMPANY 


FIRE 

AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -     -  $  3,000,000.00 

54,000,000.00 


Losses  Paid  Since  Organization 
of  the  Company,  over   - 


HON.  GEO.  A.  COX,  President 

W.  R.  BROCK,  Vice-President 

W.  B.  MEIKLE,  General  Manager 

C.  C    POSTER,  S«e*«Muy 


THE  FACT 

that  we  are  supplying  the  two  largest 
cities  in  America  and  the  U.S.  Gov- 
ernment with  solid  crayons  is  evidence 
that  the  best  and  cheapest  are  made  by 


The  Standard  Crayon  Mfg.  Co. 

Danvers,  Mass. 


HINKS,  WELLS  &C°j 

.B  I  R.MLNC  H  A  M ._, 


Registered 
The    pen    your   customers   will   like,   the   famous 

"Rob  Roy"  Pen 

Known  throughout  the  world  as  a  high-grade  popular 
brand.  Made  from  the  best  material  by  the  most  up- 
to-date   tools   in    one  of  the  best  equipped   factories. 

Sold  in  6d..  Is.  and  gross    boxes. 

Manufactured  by  the  proprietors 

Hinks,    Wells  &  Co.,  Birmingham,   Eng. 


British  America  Assurance  Company 

A.D.    1833 

FIRE  &  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTORS 

Hon.  Gto  A.  Cox,  President  W.  R.  Brock,  Vice-President 

Robert  Blckerdike,  M.P.,  W.  B.  Melkle,   E.  W   Cox.  Geo.  A.  Morrow 

D.  B.  Hinnt,  Augustus  Myers,  John  Hoskin,  K.C.,  LL.D". 
Frederic  Nlobolls,  Alex.  Lslrd,  Jsmes  Kerr  Osborne,  Z.  A.  Ltsh,  K.C. 

Sir  Henry  M.  Pellstt,   E.  R.  Wood. 
W.  B.  Mmlklm, Omnmral  Manager/  P.  H. Slmm,  Soaretary 

CAPITAL  .       ,        .        .  $1,400,000.00 

ASSETS 2,182,753.85 

LOSSES  PAID  SINCE  ORGANIZATION      20.833.820.96 


HAVE  YOU  TRIED 

THIS 
ONE 


JOHN  HEATH'S   PENS 

Supplied   by   leading   Wholesale 
Hpuses  in   Toronto  and  Montreal. 
London  (Eng.)  Export  Agenoy  : 

8  St.  Bride  St.,  London,  E.C. 

0278  TELEPHONE  PEN.  Reg.  In  Oanada 


The 


RFJG:IN  CANADA 


44 


BOOKSELLER     AND     STATIONER 


M.    E.    BRADDON'S 
NOVELS 


THE 
AUTHOR'S    EDITION 


Crown  8vo.     Red  Cloth, 
Gilt  Top 


2s.  6d. 


No.  59 
No.  61- 


-THE   INFIDEL 
-LONDON    PRIDE 


Added   to  the    List 

No.  60— HIS    DARLING   SIN 
No.  62— UNDER    LOVE'S    RULE 


"No  hotter  proof  of  the  continued  popularity  of  Miss  Braddon's  Stories  can  be  found  than  in  their  constant  re- 
issue. The  publishers  have  done  well  to  provide  the  public  with  a  new  edition,  admirably  printed,  put  forward  in 
Strong',  well-bound  volumes,  with  gilt  edges,  at  the  moderate  price  of  half  a  crown  each." — Manchester  Courier. 

Iondon:   SIMPKIN  &  CO.   (LTD.) 


"OUR  EMPIRE" 


A  New  Weekly  Magazine  for  Sunday  Schools. 


Subscription,  1/-  per  annum 


COPIES  WILL,  BE   DESPATCHED   MONTHLY. 

The  Society  for  Promoting  Christian  Knowledge  has  decided  to  publish  a  twelve-page  Weekly  Magazine  for  Sun- 
day Schools,  under  the  title  of  "OCR  EMPIRE,"  the   first   number   of   which   will   appear   in   Advent,    1911. 

The  Magazine  will  be  published  simultaneously  throughout  the  Empire.  It  will  be  well  illustrated  and  will  be 
simple  and  bright,  yet  containing  definitely  instructive  articles  covering  a  very  wide  range  of  subjects,  and  all  writ- 
ten in  such  a  way  that  the  children  will  be  able  to  read  them   with   pleasure  to   themselves. 

The  Magazine  will  be  issued  at  a  subscription  price  of  Is  per  year  of  52  numbers,  or  less  than  one  farthing  per 
weekly  issue.  This  price  will  place  it  within  the  reach  of  the  poorest  child,  and  will  allow  of  the  distribution  of  the 
Magazine  throughout  the  Empire  at  a  minimum  cost. 

Specimen  copies  may   be  had   on   application. 

SOCIETY  FOR  PROMOTING  CHRISTIAN  KNOWLEDGE 

LONDON:    9,    NORTHUMBERLAND   AVENUE,    W.C:   43,    QUEEN   VICTORIA    STREET,   E.C. 
BRIGHTON:    129,   NORTH    STREET. 


The  Fountain  Pen   with 
a  Clean   Record 


ALWAYS   READY, 
NEVER   INKY. 


You  can't  make  much  m 
out  of  the  Penmakers  whose 
advertising    is    paid    for 
by    the    high    prices 
charged  the  Trade 
and  Consumer. 


THE 

MORTON" 

FOUNTAIN  PEN 

We  have  pens  that  you  can  select 
tor  your  own  special  imprint. 

They  are  in  every  way  as  good  as  the 
high-priced  pens  now  on  the  market,  but 
our  price  to  you  is  much  lower.      Our  stock 
lines  are  up  to  date  and  of  surprising  value. 


MENZIES  &  CO.,  Limited,  &ȣ&& 


L    ST. 
CAN. 


BOOKSELLER     AND     STATTONEK 


45 


Crane's — The  Standard  of  a  Century 


THE  CAUSE 

M^de  in  the  Berkshire  Hills  where 
the  air  is  purest  where  the  water 
is  clearest  and  where  fine  paper- 
making  has  become  a  line  art 


CRANL'S  DISTAFF  LINEN 

For  those  who  prefer  the  antique  linen  surface. 

CRANE'S    OLD  STYLE 

An  old-time  favorite 

CRANL'S    ETCHING 

Distinguished  and  attractive. 

CRANE'S   CHIFFON 

With  a  pleasing  writing  finish 
Manufactured  iu  all  the  fashionable  shapes  and  styles  by  the 

Sole    Manufacturing   Agents 
P1TTSFIELD,  MASS. 

New  York  Office,  Brunswick.  Building,  225  Fifth  Ave. 


THE  EFFECT 

Perfect  papers,  giving  pleasure  and 
satisfaction  to  those  who  know  aDd 
demand  the  best. 

Profit  winners  and  business  build- 
ers for  the  dealer 


Eaton,  Crane  (XX  PiKe  Co., 


tftf 


AN    ALWAYS    PROFITABLE    LINE 

OF  BEAUTIFULLY  COLORED,  PERFECTLY  FINISHED 

American  Toy  Marbles 

Made  in  nine  sizes  and  in  seven  beautiful  colors — National  Onyx, 
Royal  Blue,  American  Cornelian,  Persian,  Turquoise  and  Oriental 
Jade. 

We  also  make  Ballot  Balls,  Crystal  Glass  Castor  Balls,  Glass 
Balls  for  Pump  Valves,  Lithographic  Use,  etc. 

WRITE    FOR     CATALOGUE. 

The  M.  F.  Uiristensen  &  Son  Co.,    -  Akron,  Ohio. 


Please  mention  Bookseller  and  Stationer  when  replying  to  this  advertisement. 


The  Latest  and  Best  in  Loose  Leaf  Note  Books 


For  Public,  High  School  and  Collegiate  Scholars 


National  Note  Book  System 


No.  3420     Note  Size 

No.  3450     Composition  Size 

No.  3440     Academic  Size 


SVi  x  8^ 
llA  x  9l/2 
8lA  x  10J4 


All  above  are  supplied  with  fillers,  Feint  Ruled,  Margin  Lined. 

If  you  are  not  already  carrying  this  line,  write  us  for  sample  order  so  as  to  secure 

your  share  of  the  trade. 

SMITH,    DAVIDSON    £&    WRIGHT,    LIMITED 


Wholesale  Stationers  and  Paper  Dealers 


VANCOUVER,  B.C. 


WE 

WANT 

A 

MAN 


of  good  character,  in  each  city,  town  and  vil'.age  in  Canada,  where  we  are  not 
already  represented,  to  act  as  6ur 

SPECIAL  CIRCULATION  REPRESENTATIVE. 

Work  is  dignified  and  educative.  Previous  experience  unnecessary.  Duties  at 
first    need  not  interfere  with  your  present  employment. 

WE  WILL  ASSIST  THE  RIGHT  MAN  TO  BECOME  INDEPENDENT 
FOR  LIFE. 

If  you  are  making  less  than  $100.00  a  month,  and  are  trustworthy  and  am- 
bitious to  learn  and  become  competent  to  handle  our  business  in  your  vicinity, 
write  us  at  once  for  full  particulars. 

MACLEAN  PUBLISHING  COMPANY, 

143-149  University  Ave.,   Toronto,  Ont.  " 


46 


BOOKSELLER     AND     STATIONER 


BUYERS'    GUIDE 


ESTABLISHED  1840 


INCORPORATED  1892 


Joseph  Parker  &  Son  Co. 

NEW  HAVEN,  CONN  ,  U.S.A. 
Manufacturers  of 

Treasury,  Commercial  and  Capitol 
BLOTTING  PAPERS 

and  High  Grade 

STEREOTYPING  PAPERS 


Established  1867 


Incorporated  1893 


1912— New  Catalog  of  Office  and 
Library  Supplies  and  Loose  Leaf 
Devices  is  invaluable  to  every 
Stationer  and  Newsdealer  in 
Canada.     Write  for  it. 

The  Barrett  Bindery  Co. 

MANUFACTURING  STATIONERS 

CHICACO,  ILL 


The  Topaz  Pencil 

As  good   as   any   at   any   price 
Better  than  any  at  the  same  price. 

f1D|    H»    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Humpies  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


ACCOUNTANTS   AND   AUDITORS. 

JcNKM8  &  HAUDY 
Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


THE 
MERCHANTS  MERCANTILE  CO. 

260  St.  James  St.,  Montreal 

Mercantile  Reports  and  Collections 

Our  method  of  furnishing  commercial  reports 

to  our  subscribers  gives  prompt  and    reliable  in- 

Every  modern  facility  for  the 

Tel.  Main  1985 


formation  to  date 
collection  of  claims. 


PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading-  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1883,  and  Province  of  Quebec  Exposi- 
tion, Montreal,  1897 


ART   SUPPLIES. 
A.    Ramsay    &    Son    Co.,    Montreal. 

ATHLETIC    AND    SPORTING    GOODS. 

The  Fancy  Goods  Co.,  of  Canada. 

BLOTTING    PAPER8. 

Joseph  Parker  &  Son   Co.,   New   Haven,  Conn. 
The   Wrenn    Paper  Co.,    Middletown,   Ohio. 

BLANK   BOOKS. 
Boorum   &    Pease   Co.,   Brooklyn,    N.Y. 
Brown   Bros.,   Ltd.,  Toronto. 
Warwick   Bros  &   Hutter,   Toronto. 
The   Copp,    Clark    Co.,    Toronto. 
W.  .T.  Gage  &  Co.,  Toronto. 

CAP    PISTOLS    AND    CANES. 

National  Fireworks  Distributing  Co.,  64  Sud- 
bury   St.,   Boston,    Mass. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Birn   Bros.,   42  Adelaide   St.,   W.,  Toronto. 

The    Drysdale    Co.,    Inc.,    Chicago;    The    Sut- 

olilt'e  Co.,   Toronto,   Canadian    Representatives. 

II.   L.   Woehler,  New   York. 

Lonsdale  &   Bartholomew   Sons   Co..   Montreal. 

Raphael    Tuck   &   Sons,   Montreal. 

Alenzies    &    Co.,    Toronto. 

Valentine  &   Sons.   Toronto   and  Montreal. 

CRAYONS. 

The     Standard     Crayon     Mfg.     Co.,     Danvers, 

Mass. 
Biuuey   &   Smith,    New    York. 

ENVELOPES. 

Warwick    Bros.   <&    Rutter,    Toronto. 
Copp,    Clark   Co.,    Toronto. 
W.   J.  Gage  &  Co.,  Toronto. 
Buntin,   Gillies   &   Co.,   Hamilton. 

EYELETS. 

The   Barrett    Bindery    Co.,    Chicago. 

FANCY  PAPERS,   TISSUES   AND   BOXES. 

Deunison   Mfg.   Co.,   Boston. 

The   Tuttle   Press   Co.,   Appleton,    Wis. 
FOUNTAIN    PENS. 

Sanford  &  Bennett  Co.,  51-53  Maiden  Laue, 
New   York. 

Mabie,  Todd  &  Co.,   124  York  St.,  Toronto. 

J.  Morton,  New  York,  Menzies  &  Co.,  Can., 
Representatives. 

INKS,    MUCILAGE    AND    GUMS. 

Chas.   M.   Higgius  &  Co.,   Brooklyn,   N.Y. 

The   Carter's   Ink  Co.,   Montreal. 

Thaddens    Davids   Co.,    New    York. 

Stephens'   Inks,  Montreal. 

INDELIBLE     INK. 

I'aysou's   Indelible   Ink. 

LEAD    AND     COPYING    PENCILS. 

.Tohann    Faber  Co.,   Nuremburg,  Germany. 

"Blaisdell"    Paper    Pencil,    New    York. 

LEATHER  AND  FANCY  GOODS. 

Warwick  Bros.  &  Rutter,  Toronto. 

Brown    Bros.,    Ltd.,    Toronto. 

The  Fancy  Goods  Company  of  Canada,  Ltd., 
Toronto. 

The  Copp,  Clark  Co.,  Toronto. 

A.    R.    MacDougall   &   Co.,    Toronto. 

The  Western   Leather  Goods  Co.,  Toronto. 
LIBRARY    BINDERS. 

The    Barrett    Bindery    Co.,    Chicago. 

LOOSE      LEAF      BOOKS,      BINDERS      AND 
HOLDERS. 

Smith,    Davidson    &    Wright,    Ltd.,   Vancouver. 

National  Blank  Book   Co.,   Holyoke,   Mass. 

Warwick  Bros.  &   Rutter,  Toronto. 

W.   J.   Gage  &   Co.,   Toronto. 

Buntin,  Gillies  &  Co.,  Hamilton. 

The   Copp,    Clark   Co.,   Toronto. 

Boorum  &   Pease  Co.,   Brooklyn. 

The    Barrett    Bindery    Co.,    Chicago. 
PAPER   FASTENERS. 

West  Mfg.  Co.,  Philadelphia,  Canadian  Repre- 
sentatives, A.  R.  MacDougall  &  Co.,  Tor- 
onto. 

The  O.   K.   Mfg.   Co.,   Syracuse,   N.Y. 

The    Barrett    Bindery    Co.,    Chicago. 

PAPER    MANUFACTURERS. 

The   Rolland   Paper  Co.,   Montreal. 

The   Northern   Mills   Co.,   Montreal. 

PAPETERIES   AND    AVRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Ave.,  Manufacturing  Stationers, 
Toronto. 

W.  J.  Gage  &  Co..  Ltd.,  Manufacturing  Sta- 
tioners,  Toronto. 

The  Copp,   Clark  Co.,   Toronto. 

Raton,    Crane    &    Pike,    Pittsfleld,    Mass. 

A.    R.    MacDougall   &   Co.,    Toronto. 
PHOTOGRAPH  BINDERS. 

The    Barrett    Bindery    Co.,    Chicago. 


TRINER'S 

are  good 
Postal  Scales 

Time  has  proved  their 
superiority. 
Include  them  in  your 
order  through  the 
Jobber.  They  will  net 
you  a  goad  profit. 

TRINER  SCALE 
&  MFG.  CO. 
2714  W.  21st  Street,  Chicago,  111. 

For  $25.00  a  Year 
Your  Advertisement 


Inserted  in   One   of 
These  Spaces  Will 


Go  to  85  Per  Gent, 
of  the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers   of 


Canada 


BOOKSELLER     AND     STATIONER 


47 


BUYERS'  GUIDE 


For  $25.00  a  Year 
Your    Advertisement 


Inserted  in   One    of 
These  Spaces  Will 


Go  to  85  Per  Cent, 
of  the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers  of 


Canada 


PAPER    PLATES    AND    PAILS. 

Smith,    Davidson   &    Wright,   Vancouver. 

PLAYING    CARDS. 
Uoodall's   English  Playing  Cards,  A.  O.  Hurst, 

Scott  St.,  Toronto. 
Consolidated     Lithographing     and     Mfg.     Co., 

Ltd.,   Montreal. 
PRIVATE    CHRISTMAS    GREETING    CARDS. 
Lonsdale   &   Bartholomew,    Montreal. 

PUNCHING  MACHINERY— HAND  AND 

FOOT    POWER. 

The   Barrett    Bindery    Co.,    Chicago. 

RUBBER  FINGER   PADS. 

Marsh    Rubber    Finger    Pad    Co.,    171    Mutual 

Street,   Toronto. 

SCHOOL.   SCRIBBLERS. 
Warwick  Bros.  &   Butter,  Toronto. 
Gage   &   Co.,  Toronto. 
Buutin,   Gillies   &   Co..    Hamilton. 
The  Copp,   Clark  Co.,   Toronto. 
SEALING    WAX 
James   MacNeill  &   Sou,   Glasgow,  A.   R.   Mac- 
Dougall  &  Co.,  Toronto,   Canadian   Repre- 
sentatives. 
Thaddeus    Davids     Co.,     New     York,     Brown 
Bros.,   Toronto,   Canadian   Representatives. 
Geo.  Waterston  &  Sons,  London  &  Edinburgh. 

SHEET    MUSIC 
Anglo-Canadian    Music    Pub.    Assn.,    144    Vic- 
toria St.,  Toronto. 

STATIONERS'    SUNDRIES. 
Brown     Bros.,     Ltd.,      Wholesale      Stationers, 

Toronto. 
The  Copp,  Clark  &  Co.,  Wholesale  Stationers, 

Toronto. 
W.    J.     Gage    &    Co.,    Wholesale    Stationers, 

Toronto. 
Warwick   Bros.   &   Rutter,   Wholesale   Station- 
ers. Toronto. 
The    Barrett    Bindery    Co.,    Chicago. 

STATIONERS'  TINWARE. 
M.   Kameusteiu,  304  Hudson   St.,   New   York. 
Geo.    Wright   &   Co.,    London,    Eng. 
STEEL    WRITING    PENS. 
John    Heatn,    8   St.    Bride    St.,   E.C.,   London, 

Eng. 
Hinks,   Wells  &   Co.,   Birmingham,   Eng. 
Speucerian   Pen   Co.,   New   York. 
Macniven    &    Cameron,     Edinburgh,     Scotland, 
A.    R.    MacDougall    &    Co.,    Toronto,   Can., 
Representatives. 
Perry    &    Co.,   Birmingham,    Eng. 
STENCIL    BOARDS. 
The  M.  J.   O'Malley   Co.,   Springfield,   Mass. 
TALLY      CARDS,      DANCE       PROGRAMMES, 

ETC. 
The  Chas.   H.  Elliott  Co.,   North   Philadelphia, 
Pa. 

TOYS. 
The   Fancy   Goods  Co.,   of  Canada,   Toronto. 
Warwick  Bros.  &  Rutter,  Toronto. 

TOY   MARBLES. 
The   F.     M.     Christensen     &   Son     Co.,    Akron, 
Ohio. 

WALL  PAPERS. 
Staunton's,  Ltd.,   Toronto. 

BOOK  PUBLISHERS. 

(Canadian). 

McLeod   &   Allen,   Toronto. 

The  Copp,   Clark  Co.,  Toronto. 

Cassell  &  Co.,  Toronto. 

McClelland    &   Goodchild,   Toronto. 

William   Briggs,   Toronto. 

Henry    Frowde,   Toronto. 

Westminster    Co.,    Toronto. 

Musson  Book  Co.,  Toronto. 

Macmillan   Co.,   of  Canada,  Toronto. 
(British). 

Religious  Tract  Society,  London,  Eng. 
(United    State's). 

Hurst  &   Co.,   New   York. 

Little,    Brown   &   Co.,  Boston. 

A.  C.   McClurg  &  Co.,  Chicago. 

T.  Y.  Crowell  &  Co.,  New  York. 

G.   &   C.  Merriam   Co.,    Springfield,   Mass. 

Page   &    Co.,   Boston. 

STANDARD    COMMERCIAL  PUBLICATIONS. 

Morton,   Phillips  &   Co.,   Montreal. 

OUT-OF-PRINT    BOOKS. 

Baker's   Bookshop,   John   Bright   St.,    Birming- 
ham,  Eng. 

The  Museum   Book   Store,   London,  Eng. 
MAGAZINE   PUBLISHERS. 

The  English   Review,  11  Henrietta  St.,   Covent 
Garden,   London,  Eng. 

MaeLean's      Magazine,     143     University     Ave., 
Toronto. 

Scribner's  Magazine,   New  York. 


Standard 
Commercial  Works 

CANADIAN     CUSTOMS      TARIFF 

HAND  BOOK. 
Enlarged  and  revised  to  date, 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price,  $3.00 

HUGHES'    INTEREST    TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY   IN- 
TEREST  TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  c"ent.,  on  folded  card, 

Price,  $1.00 
HUGHES*     SAVINGS    BANK    IN- 
TEREST TABLES 
at   2Y2,  3   or  3^   per  cent,  each  on 

separate  card   Price,  $1.00 

BUCHAN'S      STERLING      EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S     STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S   PAR   OF   EXCHANGE 
(Canadian) 

Mounted   on   card    Price,    35c 

IMPORT  COSTS 
A  new  Advance  Table  . .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables  Price,  75c. 

A   comt>Ute  calalogut  of  all  the  above  publications  ten 
free  upon  application. 

Morton,Phillips  &  Co. 

PUBLISHERS 
1 1 5  and  117  Notre  Dam*  St.  West.  MONTREAL 


N.B.  -The  BROWN  BROS..  Ltd.,  Toronto,  carry 
•  full  line  of  our  publication!. 


HOTEL    DIRECTORY. 


THE    GRAND    UNION 


The  most  popular  hotel  in 
OTTAWA,    OtfT. 


JAMES  K.  PAISLEY, 


Proprietor 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


48 


ROOKSELLER    AND    STATIONER 


Condensed    or    "Want"    Advertisements 


BOOKS  FOR  SALE. 

How  to  dispose  of  shop-worn  or  unsaleable  600,'ci 
it  the  problem  of  many  a  bookseller.  Try  an  adver- 
tisement under  this  heading. 


AUTHORS    WHO     PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER    AND 
STATIONER  a  good  medium  through  which 
to  interest  the  trade  in  their  publications. 


BOOKS  IN  FOREIGN  LANGUAGES 


MISCELLANEOUS 


L 


EMCKE  &  BUECHNER,  30  West  27th    St., 
New  York.     (All  foreign  books.)       (12-10) 

EMCKE  &  BUECHNER,    30   West   27th   St., 
/     New  York.  Best  facilities  for  supplying  books 
In  all  languages. 


BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  55  Fulton  St.,  corner 
Cliff,  New   York.     Designers   and   engravers 
of  book  plates  (ex  libris)  heraldic  and  mono- 
gram dies;  pearl   inlaid  stamping,   for  stationery. 

(2-11) 


INFORMATION  WANTED. 

THE  EDITOR  OF  THE   BOOKSELLER   AND 
Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  all  new  books  and  magazines  in  tho 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by   acquainting   him    of  any    omissions  from    the 
lists  published  each  month. 

PERIODICALS. 

KEEP  POSTED— The  leading  authority    in  Ca- 
nada on  groceries  and  food  products  Is  THE 
CANADIAN     GROCER.       Important    trade 
conditions  generally  discussed  every  week.     Price 
$2  per  year. 


THE  market    reports    make  HARDWARE   AND 
METAL  a  necessity  to  every  hardware  merch- 
ant,  paint   and  oil    dealer   in    Canada.     It  is 
mailed  every  Friday.     Subscription    price   $2    per 
year.    Address  HARDWARE  AND  METAL,  Mont- 
real, Toronto  or  Winnipeg 


MISCELLANEOUS 


A  BOOK-KEEPING  STAFF  IN  ITSELF,  doing, 
the  work  with    machine  precision    and  accu- 
racy, the  National  Cash  Register.     Write   for 
demonstration  literature.     National  Cash  Register 
Co.,  285  YongeSt.,  Toronto. 

COPELAND-CHATTERSON  SYSTEMS— Short, 
simple.     Adapted  in  all  classes   of  business. 
The     Copeland-Chatterson     Company,    Ltd., 
Toronto  and  Ottawa.  (tf) 

COUNTER  CHECK  BOOKS— Write  us  to-day 
for   samples.    We    are    manufacturers   of  the 
famous  Surety  Non-Smut  duplicating  and  trip- 
licating Counter  Check  Books,  and  single  Carbon 
Pads   in    all   varieties.     Dominion    Register   Co., 
Ltd.,  Toronto. 


DOUBLE  your  floor  space.  An  Otis-Fensom 
hand-power  elevator  will  double  your  floor 
space,  enable  you  to  use  that  upper  floor 
either  as  stock  room  or  as  extra  selling  space,  at 
the  same  time  Increasing  space  on  your  ground 
floor.  Costs  only  $70.  Write  for  catalogue  "B." 
The  Otis-Fensom  Elevator  Co.,  Traders  Bank 
Building,  Toronto.  (tf) 


ELLIOTT-PISHER     Standard      Writing-Adding 
Machines    make   toll    easier.      Elliott-Fisher 
Limited,  513  No.  83  Craig  St.  W.,  Montreal, 
and  Room  314,  Stair  Building,  Toronto.  (tf) 


ACCURATE  COST  KEEPING  IS  EASY  if 
you  have  a  Dey  Cost  Keeper.  It  automatical- 
ly records  actual  time  spent  on  each  operation 
down  to  the  decimal  fraction  of  an  hour.  Several 
operations  of  jobs  can  be  recorded  on  one  card. 
For  small  firms  we  recommend  this  as  an  excel- 
lent combination— employees'  time  register  and 
cost  keeper.  Whether  you  employ  a  few  or  hun- 
dreds of  hands,  we  can  supply  you  with  a  machine 
suited  to  your  requirements.  Write  for  catalog. 
International  Time  Recording  Company  of  Can- 
ada, Ltd.  Office  and  factory,  29  Alice  Street, 
Toronto. 


BUSINESS-GETTING  Typewritten  Letters  and 
real  printing  can  be  quickly  and  easily  turned 
out  bv  the  Multigraph  In  your  own  office- 
actual  typewriting  for  letter  forms,  real  printing 
for  stationery  and  advertising,  saving  25%  to  75% 
of  average  annual  printing  cost.  AMERICAN 
MULTIGRAPH  SALES  CO.,  Limited,  1?9  Bay 
Street,  Toronto. 


EGRY  BUSINESS  SYSTEMS  are  devised  to 
suit  every  department  of  every  business. 
They  are  labor  and  time  savers.  Produce  re- 
sults up  to  the  requirements  of  merchants  and 
manufacturers.  Inquire  from  our  nearest  office. 
Egry  Register  Co..  Dayton,  Ohio;  123  Bay  St., 
Toronto;  258Vi  Portage  Ave.,  Winnipeg;  308 
Richards  St.,  Vancouver.  (tf) 


fIRE  INSURANCE.     Insure   in    the    Hartford. 
Agencies  everywhere  in  Canada. 


FROM  NOW  TILL  THE  END  OF  THE  YEAR 
we  offer  unusually  good  bargains  in  second- 
hand Typewriters.  They  ara  carefully  re- 
built, work  and  look  like  new,  but  the  price  it  a 
mere  fraction  of  the  original  cost.  Write  for  cata- 
logue. THE  MONARCH  TYPEWRITER  CO, 
Limited,  46  Adelaide  Street  West,  Toronto,  Ont. 


MOORE'S  Non-Leakable  Fountain  Pens.  If 
you  have  Fountain  Pen  troubles  of  your  own, 
the  best  remedy  Is  to  go  to  your  stationer 
and  purchase  from  him  a  Moore's  Non-Leakable 
Fountain  Pen.  This  is  the  one  pen  that  gives 
universal  satisfaction  and  it  co-ts  no  more  than 
you  pay  for  one  not  as  good.  Price,  $2  50  and 
upwards.  W.  J.  GAGE  &  CO  ,  Ltd.,  Toronto, 
sole  agents  for  Canada. 


(£»__  buys  the  best  duplicating  machine  on  the 
m)7^  market.  ACME  will  print  anything  a  job 
'  "  printer  can  do.  Complete  outfit:  Acme 
Duplicating  Machine, one  tubularstand  fitted  with 
type  cases,  compartments  plainly  lettered  and 
arranged  like  universal  keyboard  of  the  standard 
make  of  typewriters,  one  drawer  for  accessories 
and  forms,  20  lb.  font  of  typewriter  type,  one 
chase,  one  Acme  ribbon  any  color  with  typewriter 
ribbon  to  match,  one  pair  tweezers,  two  quoins, 
one  key,  one  oil  can  and  one  set  of  reglets.  Sold 
with  a  guarantee.  Acme  Daplicator  Co.,  Balti- 
more, Md.,  U.S.A.  (tf) 


MODERN  FIREPROOF  CONSTRUCTION 
Our  system  of  reinforced  concrete  work, as 
successfully  used  in  many  of  Canada's  larg- 
est buildings,  gives  better  results  at  lower  oost. 
"  A  strong  statement,"  you  will  say.  I'rite  us  and 
let  us  prove  our  claims.  That's  fair.  Leach  Con- 
crete Co.,  Ltd.,  100  KingSt.  West.  Toronto,    (tf) 


DENS— The  very  best  Pens  made  are  those 
*  manufactured  by  William  Mitchell  Pens,  Ltd., 
London,  England.  W.  J.  Gage  Sc  Co.,  Ltd., 
Toronto,  are  sole  agents  for  Canada.  Ask  your 
stationer  for  a  25o.  assorted  box  of  Mitchell's 
Pens  and  find  the  pen  to  suit  you. 


THE  "KALAMAZOO"  Loose  Leaf  Binder  is 
the  only  binder  that  will  hold  just  as  many 
aeeets  as  you  actually  require  and  no  more. 
The  back  is  flexible,  writing  surface  flat,  align- 
ment, perfect.  No  exposed  metal  parts  or  compll-  . 
cated  mechanism.  Write  for  booklet.  Warwick  I 
Bros.  &  Rutter,  Ltd.,  King  and  Spadina,  Toronto. 


AGENTS  WANTED 


PRIVATE  CHRISTMAS  CARDS.  -   AGENTS 
wanted.     Stationers   and   salesmen.     Sample 
book*  free.      Good    paying    business    done. 
No    stock    needed.       CHIPCHASE,    Darlington, 
England.  (8-9) 


POSITIONS  WANTED 


BOOK  AND  STATIONERY  CLERK  DESIRES 
position.  Good  salesman  and  window  dresser. 
Box  34,  BOOKSELLER  Ap«D  STATIONER, 
Winnipeg. 


MISCELLANEOUS 


WAREHOUSE  and    Factory    Heating  Systems. 
Taylor  Forbes  Company,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders   and  Metal 
Parts  when  you  can  buy  "  Systems   Quality" 
from  us?     We  make  the  best  binders  in  the 
world;  make  them   to  match,   too.     Ours   are   the 
Canadian    Loose-Leaf  Standaids.     Business   Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto. 

(tf) 


—THE  WANT  AD.— 

The  want  ad.  has  grown  from  a 
little  used  force  in  business  life, 
into  one  of  the  great  necessities 
of  the  present  day. 

Business  men  nowadays  turn  to 
the  "want  ad"  as  a  matter  of 
course  for  a  hundred  small  ser- 
vices. 

The  want  ad.  gets  work  for 
workers  and  workers  for  work. 

It  gets  clerks  for  employers  and 
finds  employers  for  clerks.  It 
brings  together  buyer  and  seller, 
and  enables  them  to  do  business 
though  they  may  be  thousands  of 
miles  apart. 

The  "want  ad."  is  the  great 
force  in  the  small  affairs  and  inci- 
dents of  daily  life. 


Keep  in  mind  the  domin- 
ant fact  that  mankind  from 
its  first  appearance  on  the 
earth  has  been  schooled  by 
nature  to  look  for  signs  ; 
for  invitations  to  taste;  for 
suggestions  as  to  what  to 
wear.  Tell  your  story 
briefly,  forcibly,  truthful- 
ly, and  address  it  through 
the  proper  media  and  you 
can  successfully  apply  ad- 
vertising as  a  means  to 
increased  distribution. 


BOOKSELLER  AND  STATIONER 


49 


Bell  &  Cockburn's  Announcements 


Two   Plays   by 

John  Galsworthy 

Cloth,   each    70    cents. 

THE    ELDEST    SON 
THE  LITTLE  DREAM 


OLD   LAMPS  FOR  .NEW 

By  E.  V.  Lucas 

Cloth    $1.50 

SECRETS  OF  STRENGTH 

By   the  Rt.  Rev.  A.  F.  W.  Ingram,  D.D. 

Lord    Bishop   of   London. 

Cloth    90  cents. 


FINE   ART   BOOKS 

COSTUMES,  TRADITIONS  AND  SONGS  OF  SAVOY 

By  Estella   Canziani 
With   T>0    Illustrations   in   Color,    and   Numerous    Line    Engravings.      Demy,   4to. 

Cloth,   $6.00   net. 

THE  R0MAUNT  OF  THE  ROSE 

With    20   Illustrations  Reproduced  in   Colored   Collotype    from    Drawings.      By    Keith    Henderson    and 

Norman  Wilkinson.     Crown,  4to 
Cloth,  $6.00  net. 

DALLADS  WEIRD  AND  WONDERFUL 

With   Designs  bv  Vernon  Hill. 
Cloth,  $6.00   net. 

MEMOIRS 

MARGARET  OF  FRANCE  DUCHESS  OF  SAVOY.      1523-1574    $3.75    net 

THE  VICISSITUDES  OF  A  LADY-IN-WAITING.     1735-1821    $3.75  net 

THE  WIFE   OF   GENERAL  BONAPARTE.     By   Jo:eph  Turquan $3.75  net 

NAPOLEON   AND    KING   MURAT.      1808-1815.     By  Albert  Espitalier $3.75  net 

MADAME  DE  BRINVILLIERS  AND  HER  TIMES.     1630-1676.     By  Hugh  Stokes  $3.75  net 

A   QUEEN   OF   SHREDS  AND   PATCHES.     The  Life  of  Madame  Tallien  Notre  Dame  de 

Thermidor.     By  L.    Gastien ' $3 .  75  net 

SOPHIE    DAWES,    QUEEN    OF    CHANTILLY.      By  Violet  M.   Montagu    $3.75   net 

RECOLLECTIONS  OF  GUY  DE  MAUPASSANT.     By    His    Valet,    Francois    $2.50   net 

THE   AMAZING   DUCHESS.      The   Romantic   History    of   Elizabeth    Chudleigh,    Maid    of 

Honor.     Duchess  of  Kingston,  Countess  of  Bristol.     By   C.   E.   Pearce.     2   vols $5.00  net 

AN  IMPERIAL  VICTIM.     Marie  Louise,  Empress  of  the  French.  By  E.  E.  Cuthall.  2  vols.     $5.00  net 

LIFE  AND  LETTERS  OF  LAWRENCE  STERNE.     By  Lewis  Melville.     2  vols $6.00  net 

THE  LOVE  AFFAIRS  OF  THE  VATICAN.     By  Dr,  A.  S.  Rappoport    $3.50  net 

THE  LIFE  OF  CAESAR  BORGIA.     By  Rafael  Sabatine   $3.50  net 

THE   FRANCE   OF   JOAN   OF   ARC.     By   Lieut.-Col.  A.  C.  P.  Haggard  $3.50  net 

JEAN  DE  LA  FONTAINE:     The  Poet  and  the  Man.     By  Frank  Hamel $3.50  net 


Bell  (EL  Cochburn 


25     MEL1NDA    STREET, 


TORONTO 


50 


BOOKSELLER  AND  STATIONER 


Window-Dressing  Competitions 


A  well-trimmed  window  seldom  fails  to  create  business. 

And  there  are  certain  fundamentals  back  of  an  effective 
window  trim  that  can  be  best  emphasized  and  made  useful 
to  the  trade  at  large  by 


illustrated  criticism. 


For  this  reason,  Bookseller  and  Stationer  will  continue  the 
window-dressing  competitions,  inaugurated  last  year,  open  to 
any  one  in  the  book,  stationery  and  allied  trades,  though  barring 
department  stores,  manufacturers  and  wholesalers. 

The  competition  will  be  divided  into  two  classes— for  towns 
under  5,000  population,  and  for  towns  over  that  figure. 

The  prizes  in  each  case  will  be  Two  Dollars  for  First ;  One 
Dollar  for  Second ;  and  a  Year's  Subscription  to  Bookseller  and 
Stationer  for  Third. 

Why  not  try  for  a  prize?  If  your  clerk  is  your  window- 
dresser  permit  him  (or  her)  to  try  for  a  prize. 


CONDITIONS 

1. 

Windows    must    be    dressed    by    proprietors 
employees. 

or 

2. 

One   photograph  of   the  display,  at  least  5"  x  7 

in 

size,    must    be   in    the    office    of    Bookseller  and 

Stationer  by  December  31st,  1911. 

3. 

The   name    of   the    dresser  must  accompany  each 

photograph. 

One  firm  may  enter  as  many  window  trims  as  desired. 
Remember,  December  31st  is  the   closing  day.     GET   BUSY. 

In  addition  to  the  above  competition,  Bookseller  and 
Stationer  will  pay  One  Dollar  for  the  best  Christmas  window 
photograph  submitted  up  to  December  20. 


VOL.  XXVII.  No.  11. 


PRICE,  $1.00  PER  YEAR 


auM«ia 


AND 


OFFICE  EQUIPMENT  JOURNAL 

Official  Organ  of  the  Booksellers  and  Stationers'  Section  of  the  Retail  Merchants'  Association  of  Canada, 

and  for  Twenty-Five  Years  the  Recognized  Organ  of  the  Book,  Stationery  and  Fancy  Goods  Trades  of  Canada. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.    TORONTO,  143-149   University  Ave.  WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.  88  Fleet  St.,   E.C 


PUBLICATION     OFFICE:     TORONTO,     DECEMBER,     1911 


McClelland  &  Goodchild 


LIMITED 


Wholesale  Dealers  in  the 
BOOKS  OF  ALL  PUBLISHERS 


\\ TR  carry  the  largest  wholesale  stock  of 
miscellaneous  books  in  Canada.  All 
the  new  popular  books  as  issued.  You  buy 
the  books  of  all  Toronto  Publishers  from  us 
at  the  lowest  price  you  pay  the  publishers 
direct.  Order  from  us  and  save  time, 
trouble  and  worry. 

We  are  selling  a  lot  of:  — 

THE  SONG  OF  THE  CARDINAL  by  Gene  Strat- 
ton  Porter,  author  of  "Freckles,"  "Har- 
vester,'' etc.  Illustrated  in  colors. 
Boxed $1.50 

STRAWBERRY  ACRES,  Grace  S.  Richmond, 
author  of  "Red  Pepper  Burns"    $1.25 

ON  THE  IRON  AT  BIG  CLOUD,  Frank  L. 
Packard $1.25 

THE  BROAD  HIGHWAY,  Jeffrey  Farnol,  $1.35 

SIXES  AND  SEVENS,  0.  Henry $1.25 

LOVE   IN  A  LITTLE   TOWN,  J.   E.   Buckrose. 

(Second  edition.)    $1.25 

McClelland  &  goodchild 

42  Adelaide  Street  West,  Toronto 


To    Catch    Customers 
and  Hold  Them 


High  grade  imprint  fountain  pens  at  reason- 
able prices  will  do  more  to  increase  your  sales 
and  profits  than  any  other  article  you  sell. 


SANFORD 


AND 


BENNETT 


Fountain 
Pens 


are    the 
best     that 
money    can 
buy.    We  are 
the     largest 
mahufacturers  of 
fine     quality     im- 
print    pens    in    the 
world.  We  make  lines 
to     suit     every     writer. 
Satisfaction       absolutely 
guaranteed  or  money  back. 


We    are   patentees  of  the 
"Autopen"     (SelJ-  Filler),      the 
Gravity  Stylo  Pen  and  the  "Com- 
mercial"   Fountain     Pen.      Careful 
attention  given  to  requests  for  special 
styles   and    designs.     It    will    pay  you 
to  see  our  samples   before  placing  your 
order  for  imprint  fountain  pens. 

Write  to-day.     Our  prices  arc  the  lowest, 
quality  considered. 


Sanford  &  Bennett  Co. 


51-53  MAIDEN  LANE, 


NEW  YORK 


li  O  O  K  S  E  L  L  E  R     AND     STATION  E  R 


Do  You  Sell 
Loose  Leaf  Books  7 


If  not,  you  are  losing  sales  of  a  very 
important  and  rapidly  increasing 
item  of  the  day's  business. 

If  so,  do  your  customers  appear 
satisfied  ? 

THE  NEW  STANDARD 

Memorandum  Books  are  the  very  lat- 
est and  most  improved  on  the  mar- 
ket. No  split  rings  to  tear  the  sheets 
— the  metal  all  in  one  piece,  and 
nothing  to  get  out  of  order. 

THE  NEW  STANDARD 

will  please  your  patrons  and  estab- 
lish a  continuous  trade  for  refills,  etc. 
Owing  to  its  simplicity,  it  is  the 
cheapest  and  undoubtedly  the  best. 


SOLD   ONLY    BY 


WARWICK  BROS.  &  RUTTER 

LIMITED 
Manufacturing  Stationers  -  -  TORONTO 


BOOKSELLER     AND     STATIONER 


BOOKSELLER  AND  STATIONER 


We  Keep  the  Most  Complete 
Assortment  and  Best  Value  in 

LEATHER  GOODS 


Ladies' 
Bags, 

Wallets, 

Letter 
Gases, 

Card 
Cases, 

'Titewad' 
INKSTANDS 


OUR  OWN  SUPERIOR  MAKE 


Ideal  Scrap  and  Memory  Books 


OFFICE  SUPPLIES 

DIARIES   for   1912 
48th  YEAR.  250  VARIETIES. 

PAUL  E.  WIRT  FOUNTAIN  PEN 


GET  the  BEST" 


BROWN  BROS., 


Limited 


There's  satisfaction  in  handling  a  line  of  goods  that 
has  been  tested  and  has  "made  good." 

DAVIDS' 

CELEBRATED  INKS 

will  meet  all  your  requirements.  Keep  a  liberal  stock 
of  OUR  Writing,  Copying,  Marking,  Show  Card  and 
Indelible  Inks.  We  also  make  Mucilage,  Paste, 
Sealing  Wax  and   Letterine. 

MADE  BY 

THADDEUS  DAVIDS  COMPANY 

NEW  YORK 


Established  1825 


Brown 
Bros.  Ltd. 


Canadian 

Agents, 

TORONTO 


Wholesale  Stationers,  TORONTO 


CASH  BOXES 


AND 


Stationers'    Tin     Ware 

OF     UNEXCELLED    WORKMANSHIP 

H.  KdriENSTEIN, 

394  HUDSON  STREET 

ESTABLISHED  1893  NEW   YORK 

CVTALOGUE    UPON    REQUEST 


BOOKSELLER     AND     STATIONER 


INVITATION  CABINETS  ami  CARDS 

|4      INVITATION 
CABINET 


Each  contains: 
25  INVITATION  CARDS  and  25  ENVELOPES  to  match. 

Put  up  in  Cabinets  similiar  to  illustration. 

These  goods  are  made  especially  for  social  requirements  in 
plain  styles  and  also  with  engraved  cards  for  At-Homes  or  Afternoon 
Teas.  The  Envelopes  are  the  newest  shapes  and  the  quality  is 
the  best  that  can  be  produced.  The  style  of  package  leaves  nothing 
to  be  desired  and  the  margin  to  the  dealer  is  a  satisfying  one. 

Now  is  the  season  to  stock  up  on   this  class  of   goods. 


To  have  seasonable  goods  in  saleable  quan- 
tities is  the  surest  way  to  earn  a  fair  profit 
on  a  reasonable  investment. 


W.  J.  GAGE  &  CO.,  Limited 

Manufacturing    Stationers 

Paper  Mills:— 

ST.  CATHARINES,  Ont.  Toronto 


BOOKSELLER     AND     STATIONER 


The  CHRISTMAS  RUSH 

is  now  upon  us  and  every  moment  counts.  Let  the  Musson  Book  Company 
help  you.  We  guarantee  the  promptest  delivery  of  goods  and  are  well 
stocked  to  fill  all  your  needs.  Do  not  hesitate.  Give  your  customers  what 
they  want,  and,  if  they  ask  for  Musson  books,  rush  the  order  through  by 
letter,  lettergram,  telegram  or  marconigram. 

Remember  We  Publish  the 
FOUR  HIGH-CLASS  LEADERS: 

PETER  and  WENDY 

The  inimitable,  wholly  delightful,  fantastic,  fairy  story  for  all  children,  old  and  young, 
by  the  most  winsome  of  story  tellers,  J.  M.  BARRIE.  Beautitully  bound,  printed  and  il- 
lustrated.    An  ideal  Christmas  gift.     Cloth $1 .25 

THE  CASE  OF  RICHARD  MEYNELL 

Mrs.  Humphry  Ward's  wonderful  study  of  the  trend  of  modern  times  in  religion.  A 
book  for  the  thoughtful  and  the  lover  of  a  really  artistic  literary  production.  Likewise  a 
beautiful  piece  of  bookmaking  and  illustrating.     Cloth   > $1.25 

THE  WILDERNESS 

By  JOSEPH    HOCKING 

Hocking  is  a  writer  of  the  type  who  never  runs  dry  and  each  of  whose  books  is  better  than 
its  predecessor.     His  1912  story  is  a  splendid  piece  of  work.    Cloth $1.25 

ADRIAN  SAVAGE 

By  Lucas  Malet. 
This  is  not  a  novel  of  the  common  biographical  sort,  but  a  strong,  emotional  drama  with 
a  meaning. 

And  the  Most  Talked  of  Book  in  Europe 

MY  OWN  STORY 

By  Luisa  of  Tuscany. 
The  confessions  and  defence  of  the  Ex-Crown  Princess  of  Saxony.  An  absorbing  narrative 
of  love  and  intrigue  in  a  Royal  House.     19  illustrations,  demy  8vo.,  cloth,  $3.00. 

A  Notable  Work  of  Exceptional  Interest 
THE  SCOTSMAN  IN  CANADA 

by  Wilfred  Campbell  and  George  Bryce. 
Volume  1,  Eastern  Canada.  Volume  2,  Western  Canada. 

2  vols.,  demy  8vo.,  cloth,  boxed,  $5.00  net. 

THE  MUSSON  BOOK  CO.,  Limited 

PUBLISHERS  TORONTO 


BOOKSELLER     AND     STATIONER 


EsterbrooK 

M  {  Stee/  Pens 

Z50  Styles 

<*5 

0 

0 

tr 

£          For  business, 
I     the  home,  schools 

r~ 

tn 

1    — every   purpose. 

i    LJ 

■  1 

Backed  by 
yM    !                a  half-century's 
reputation. 

1  1                                At  all  Stationers 

"       m         The  Isterbrook   Steel    Pen    Mbf.  Co. 
Mi                   95  John  St.,  New  Wk. 

Xt             Works:    Camden,  N.J. 

] 

Kf           THE  BROWN  BROS.,  Limited 
M'                         51-53  Wellington  St.  W., 

■■L             Canadian  Agents.                 Toronto 

Canadian  Almanac 

for  1912 

65th     Year    of    Publication 

WILL   BE  ISSUED  THIS  MONTH 

An  indispensable  handbook  to  every  merchant, 
teacher,  business  and  professional  man  in  the 
broad  Dominion.  Included  in  the  Almanac  for 
1912  are  two  beautifully  engraved 

Maps  of  the  Provinces  of 

Manitoba    and   Alberta 
and  Saskatchewan 

Size  of  each  Map  about  8x11  Inches. 

These  Maps  will  show  all  the  railways  and  prin- 
cipal towns,  and  are  lithographed  in  colors. 

Paper  covers,  60c. 
Cloth,  with  leather  back,  75c. 

The  usual  discount  U  the  trade. 

THE  COPP,  CLARK  CO. 


TORONTO 


LIMITED 


PUBLISHERS 


Mr.  Frowde  Announces 

WILLIAM  DeMORCAN'S 


(< 


A  Likely  Story" 


READY    DECEMBER    1st. 


A  History  of  England, 
Written  for  Boys  and  Girls 

By 

C.    R.    L.    FLETCHER   AND    RUDYARD    KIPLING. 

Pictures  by    Henry    Ford 

Crown  4-to   De  Luxe  Edition  $2.50.  Popular  Edition   50c. 

ENGLISH  HISTORY  should  be  an  inheritance  of 
childhood ;  its  legends  and  Its  romance  should 
grow  into  our  thoughts  from  early  years  and 
should  expand  themselves  with  the  expansion  of  our 
minds;  we  should  feel  history  and  dream  it  rather  than 
learn    it  as  a  lesson. 

TWENTY-THREE  NEW  KIPLING  POEMS 

In  a  score  of  wonderful  poems  in  this  book,  Mr. 
Kipling  thrills  the  reader  through  and  through  by  a 
poetic  flash  of  insight  into  the  particular  time  and  char- 
acter of  the  men  who  made  it  significant;  and  the  re- 
sult is  a  succession  of  revelations  of  the  human  heart 
beating  beneath  the  dry  casing  of  historical  fact  such 
as  exists  in  no  other  book  we  can  cite.  It's  a  lucky 
generation  that  will  get  its  knowledge  of  the  past  from 
this  unique  volume. 


The  Concise  Oxford  Dictionary 
of  Current  English 

Crown    8-vo.    Cloth  ....  $1.00 

"  "       Vi  Pigskin,    Thin    Paper    Gilt    Top      2.00 

"  "       %  Morocco,    Gilt    Top  -  2.50 

THE  BEST  HAND  DICTIONARY   ' 

THE  publication  by  the  Delegates  of  the  Clarendon 
Press  of  the  Concise  Oxford  Dictionary  marks  a 
step  in  the  advance  towards  the  completion  of  the 
Oxford  English  Dictionary.  The  material  of  that  great 
work  has  been  used  as. a  quarry  to  furnish  the  raw 
material  of  the  new  Dictionary,  rather  than  as  struc- 
tures to  be  produced  in  little. 

Prom  the  mass  of  examples  gathered  in  this  way, 
the  Editors  proceeded  to  classify  the  results  independ- 
ently, endeavouring  to  bring  out  the  meaning  in  each 
case  by  illustration  rather  than  by  definition.  The 
Editors  give  a  larger  amount  of  space  to  the  common 
words,  and  dismiss  the  uncommon  words  briefly.  The 
value  of  this  will  appear  only  as  the  book  is  tested  by 
long  and  faithful  use. 

THREE    EDITIONS    CALLED    FOR    SINCE 
PUBLICATION   DAY. 


"The  Woman  With  the  Lamp,"  by  Dehan,  will 
not  be  published  until  next  year. 


HENRY  FROWDE 


Oxford  University  Press 

RICHMOND    ST-    WEST 


TORONTO 


BOOKSELLER  AND  STATIONER  66 


Home  University  Library  of  Modern  Knowledge 


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PARLIAMENT.       By     Sir     Courtenay     Ilbert,      K.C.B., 
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SHAKESPEARE.     By  John  Masefleld. 

THE    FRENCH     REVOLUTION.       By     Hilaire    Belloc, 
M.A. 

HISTORY  OF  WAR  AND  PEACE.     By  G.  H.  Perris. 

THE   STOCK  EXCHANGE.     By   P.  W.   Hirst,   Editor  of 
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MODERN  GEOGRAPHY.     By   Dr.  M.   Newbigin. 

POLAR  EXPLORATION.     By  Dr.  W.  S.  Bruce,  F.R.S.E. 

EVOLUTION  OF  PLANTS.     By  Dr.  D.   H.  Scott.  F.R.S. 

THE    SOCIALIST   MOVEMENT.     By   J.    R.    MacDonald, 
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ston,  G.C.M.G.,   K.C.B. 

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HISTORY  OF  THE  PAPACY.     By   Rev.   William  Barry, 
D.D. 


MOHAMMEDANISM. 

D.Litt. 


By     Prof.     D.     S.     Margoliouth, 


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HEALTH   AND   DISEASE.     By   Dr.    Leslie   Mackenzie. 


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Whitehead.   P.R.S. 

THE   ANIMAL     WORLD.      By     Prof.     F.    W.    Gamble. 
P.R.S. 

EVOLUTION.     By    Prof.   J.   A.    Thomson    and    Prof.    P. 
Geddes. 

THE  CIVIL  WAR.     By  F.  L.  Paxson. 

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19111.   By  C.   P.   Gooch. 

THE    EVOLUTION    OF    INDUSTRY.      By    Prof.     D.    H. 
Macgregor. 

MODERN   ENGLISH  LITERATURE.     By   Geo.   Mair. 

THE  DAWN  OF  HISTORY.     By  Prof.  J.  L.  Myres. 

THE    CIVILIZATION     OF     CHINA.      By     Prof.     H.    A. 
Giles. 

AN     INTRODUCTION     TO      SCIENCE.       By      Prof.      J. 
Arthur   Thomson. 

ASTRONOMY.     By   A.   R.   Hinks. 

PSYCHICAL  RESEARCH.     By  Prof.  W.  F.  Barrett. 

ELEMENTS    OF     ENGLISH     LAW.      By     Prof.     W.    M. 

Geldart. 

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liam  Barry,   D.D. 


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THE  MONEYMOON 

Illustrated  Edition. 

By   JEFFERY   FARNOL. 
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SONGS  OF  THE  PRAIRIE 

By  ROBERT  J.  C.  STEAD. 

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(Miniature   edition   only.      Uniform  with  "Songs 

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BOOKSELLER     AND     STATIONER 


By  it.  QUALITY 


Z&fifiamti 


79  YEARS  AGO 

Henry  Stephens  invented  an  ink  with 
the  colour-matter  in  perfect  solution 
l>  therefore  fluid  and  pleasant  to  write 
with. 

TO  DATS  with 

numberless  improvements  — 
the  result   of  experience 

uafifi&ni 


ir  79  years 

the    h  ome 

'i  and  has 

its  way 

:| g h    every 

a  b  road. 

AL.       SOLP.    AGENT  ro«  CANADA 


These  are  some 

of  the  many 
striking  advertise- 
ments which  are 
appearing 
regularly  on 
behalf  of 


Zjteftfi&TtZ! 


\))\ 


|>!S 


is    by    far    the 
reliable    ink    ij 


in  the  following  list  of  influential  papers 


"Montreal     Star." 

"Toronto    Star." 

"Toronto    Mall    and    Empire." 

'Ottawa    Free    Press." 

"Ottawa    Citizen." 


'Winnipeg:  Free   Press." 
'Winnipeg:    Telegram." 
'Hamilton    Herald." 
'Hamilton    Spectator." 
'London     Advertiser." 


"London    Free    Press.' 
"St.    John    Globe." 
"St.    John    Standard.' 
"Halifax    Herald." 


"Calgary    Herald." 
"Edmonton  Bulletin." 
"Saskatoon    Phoenix." 
"Victoria    Times." 


Every    progressive    dealer    should  stock    Stephens'   Ink.      Its    sale    not    only   yields    him   a    good    profit,   but   as  it    is   the  best   and   most 
reliable    ink    in    the    world   it    always    satisfies  his   customers. 

If    you    do   not    already    stock    Stephens'   Ink,   you    should    apply    at  once  for  trade  terms  to   W.  G.  M.  Shepherd,   Sole  Canadian   Agent, 
or    to    the    following-    Wholesale    Stationers: — 

McFarlane,    Son    &    Hodgson,    Ltd.,    Montreal.  Binitin.    Gillies    &    Co.,    Ltd.,    Hamilton. 

Brown   Bros.,    Ltd.,    Toronto.  Clark   Bros.    &    Co.,   Ltd.,    Winnipeg-. 

Smith,  Davidson  &  Wright,  Ltd.,  Vancouver. 

H.  C.  STEPHENS,  Aldersgate  Street,  London,  England. 

W.    G.     M.    SHEPHERD 

CORISTINE  BUILDING,       (SOLE  CANADIAN  AGENT> 


MONTREAL 


poofegeller  anb  Stationer 


anb  Office  equipment  journal 


A  monthly  newspaper  devoted  to  the  interests 
of    the    Bookselling    and    Stationery   Trades 


Subscription*   One  Dollar  a  Year 
Single  copies      :        :     Ten  Cents 


Vol.  XXVII 


TORONTO,  CANADA,  DECEMBER,   1911 


No.  11 


Prospects  for  Christmas  Trade. 
The  holiday  season  of  1911  promises  to  be  an  excep- 
tionally good  one  throughout  Canada.  Encouraging  re- 
ports come  from  all  parts  of  the  country,  and  booksellers 
everywhere  are  anticipating  a  big  Christmas  trade.  The 
feeling  of  optimism  that  is  generally  prevalent,  and  the 
tenor  of  the  trade  during  the  past  month  gives  eloquent 
promise  of  strong  business  for  the  immediate  future,  and 
to  the  close  of  the  Christmas  campaign.  Meanwhile  it 
will  be  well  to  look  to  it  that  everything  is  in  shipshape 
about  the  store  with  a  view  to  getting  the  fullest  benefit 
of  this  mercantile  harvest  season.  Has  the  buyer  over- 
looked some  lines  that  people  are  bound  to  ask  for  and 
obtain— from  some  other  store  if  not  yours  ?  In  a  word, 
are  you  fully  prepared?  Now  is  the  time  to  make  sure. 
The  chances  are  that  investigation  will  reveal  some  condi- 
tion that  should  not  exist,  some  stone  that  has  not  been 
turned  or  mistakes  that  mean  loss  of  business  or  profit. 
Take  stock  of  your  Christmas  prospects  ! 


Getting  People  to  Buy  Early. 
Dealers  will  do  well  to  use  their  utmost  endeavor,  al- 
ways, however,  avoiding  the  pitfall  of  insistent  salesman- 
ship, in  getting  people  '  to  do  their  holiday  buying  early. 
Unless  there  is  a  campaign  in  that  direction,  most  people 
are  liable  to  put  off  buying  Christmas  presents  until  the 
last  week  or  the  last  day,  so  crowding  the  stores  that 
the  trade  cannot  be  handled  to  advantage.  The  shop  win- 
dows should  be  made  to  "talk"  with  Christmas  sugges- 
tions, and  so  with  the  displays  inside  the  store.  The 
newspaper  advertisements  should  be  talking  Christmas 
too,  and  their  preparation  should  have  earnest  attention 
for  they  can  be  made  great  trade  pullers.  One  sale  now 
is  worth  two  in  the  last  week,  on  the  principle  of  a  bird  in 
the  hand  being  worth  two  in  the  bush;  but  chiefly  because 
that  customer  can  be  waited  upon  now  without  being  the 
cause  of  another  leaving  the  store  on  account  of  not  being 
served,  owing  to  the  rush  of  business  in  the  last  tew 
days.  A  good  scheme  adopted  by  some  dealers,  is  to  have 
a  sign  prominently  placed  in  front  of  the  store,  with  the 
significant  statement  :  "Only  Twenty  Shopping  Days  to 
Christmas  !  "    The  number  of  course  is  changed  daily. 


December  is  the  harvest  month  in  the  book,  station- 
ery and  fancy  goods  business  and  no  stone  should  be  left 
unturned  in  getting  the  very  best  results  possible.  Bock- 
seller  and  Stationer's  advertising  pages  cannot  fail  to 
suggest  items  that  some  dealers  have  overlooked.  Read 
them  carefully.  There's  a  "before  and  after"  moral  to 
this— it's  better  to  say  "I  will"  in  December  than  "I 
wish  I  had,"  in  January. 


Value  of  Organization. 

The  value  of  retail  trade  organization  among  station- 
ers and  booksellers  is  amply  demonstrated  in  the  success 
that  has  attended  such  Associations  in  England  and  the 
U.  S.,  and  the  reforms  that  have  been  brought  about  in 
those  countries  should  be  sufficient  inspiration  for  a  re- 
vival of  interest  in  the  booksellers'  and  stationers'  section 
of  the  Retail  Merchants'  Association  of  Canada.  The 
strengthening  of  the  "net"  system  in  bookselling  is  one  of 
the  reforms  accomplished  by  the  American  Booksellers' 
Association  and  the  National  Association  of  Stationers 
and  Manufacturers  have  brought  about  better  conditions 
in  the  stationery  trade  in  that  country.  In  England  The 
Stationers'  Proprietory  Articles  Trade  Association  is 
governed  by  a  thoroughly  representative  council  consist- 
ing of  ten  manufacturers,  ten  wholesalers  and  ten  retail- 
ers, and  spread  over  the  country  there  are  over  200 
branches.  It  was  to  overcome  the  evils  of  price-cutting 
that  the  organization  was  formed,  and  a  writer  in  the 
last  issue  of  the  Stationery  World  stated  that  scarcely  a 
day  passed  that  did  not  see  some  fresh  article  put  on  the 
"protected  list."  In  six  months,  according  to  this  au- 
thority, the  extreme  measure  of  "black-listing"  had  to  be 
resorted  to  in  the  case  of  only  one  offender.  In  case  of  a 
breach  of  the  rules,  not  only  is  the  article  affected  placed 
beyond  the  delinquent's  reach,  but  every  other  article  on 
the  list  in  which  maintenance  of  price  is  imperative.  In 
this  lies  the  great  strength  of  the  association. 

It  is  to  be  hoped  that  Canada  will  not  long  lag  be- 
hind in  the  movement  for  the  betterment  of  general  con- 
ditions in  the  bookselling  and  stationery  trades. 


Interior  Displays. 
Window  displays  by  booksellers  and  stationers,  and  of 
all  retailers,  have  shown  marked  improvement  of  late 
years  by  reason  of  the  campaign  of  education  along  that 
line,  and  there  are  few  instances  now  where  displays  are 
allowed  to  remain  unchanged  for  more  than  a  week.  The 
result  has  been  of  untold  benefit  not  only  in  increasing 
sales  but  in  bringing  to  the  fore  all  the  lines  carried, 
lessening  the  danger  of  dead  stock  piling  up  on  the 
shelves  by  reason  of  inattention.  But  there  is  still  room 
for  reform  in  extending  this  method  of  keeping  all  de- 
partments alive  and  profitable  by  including  interior  dis- 
plays in  the  weekly  change  programme.  It  isn't  neces- 
sary to  wait  a  week  either  :  frequently  contingencies 
arise  making  it  advisable  to  change  a  display  after  only 
a  day  or  two,  by  reason  of  the  arrival  of  some  special 
line  of  new  goods  which  it  is  advisable  to  immediately 
give  first  place  in  the  windows  and  inside  the  store.  In 
this  connection  the  importance  of  neat  show  cards  and 
price  tickets  should  not  be  minimized.  They  are  genuine 
business  promoters  and  the  time  spent  in  producing  them 


10 


BOOKSELLER  AND  STATIONER 


is  well  spent.  Another  point  to  be  remembered  is  that 
silent  salesmen  are  meant  to  display  their  contents.  To 
pile  goods  on  top  of  them  destroys  their  effectiveness  and 
makes  them  simply  a  substitute  for  shelving. 


Let  There  be  Light. 

Do  not  be  afraid  to  increase  your  light  bill  in  bright- 
ening up  your  store,  particularly  the  windows,  at  night. 
Try  to  make  your  store  one  of  the  bright  spots  of  the 
street.  The  well-lighted  window  is  conspicuous  from  a 
distance  and  attracts  much  attention.  People  will  often 
cross  the  street  to  inspect  the  contents  of  a  window  that 
is  particularly  well  lighted,  and  the  same  applies  to  the 
illumination  of  the  store  itself.  If  it  is  brightly  lighted 
people  will  come  in  who  would  pass  by  if  the  store  had  a 
gloomy  appearance.  The  presence  of  plenty  of  light  acts 
as  sort  of  a  sign  of  welcome.  The  difference  has  frequent- 
ly been  demonstrated  by  retailers  who  have  changed  their 
policies  in  this  respect,  more  than  making  up  in  increased 
receipts  for  the  increase  in  the  light  bill.  It  does  not 
pay  to  be  extreme  in  economy  any  more  than  it  does  to 
be  too  lavish  and  unreasonable  in  expenditures. 

There  are  many  stores  which  could  be  made  consider- 
ably brighter  in  letting  in  more  daylight  by  putting  in 
extra  windows  or  using  more  effective  panes  and,  un- 
fortunately, some  bookstores  are  among  the  offenders  in 
neglecting  to  keep  windows  clean.  This  is  an  unpardon- 
able neglect.  Go  to  the  other  extreme  :  make  the  win- 
dows shine  and  in  the  approaching  winter  weather  use 
every  precaution  to  prevent  the  windows  from  steaming. 
The  object  of  your  windows  is  to  advertise,  and  proper 
attention  to  the  effectiveness  of  the  window  itself  is  not 
less  important  than  the  character  of  the  displays. 


The  Copyright  Question. 
In  an  editorial  on  the  copyright  question  the  Pub- 
lishers' Weekly,  of  New  York,  argues  that  the  more 
stringest  manufacturing  provisions  proposed  for  the  pend- 
ing Canadian  copyright  measure  would  result  in  greatly 
reducing  the  number  of  books  published  in  Canada.  The 
writer  voices  the  sentiment  that  it  is  to  the  general  in- 
terest of  the  whole  reading  public  that  the  creations  of 
authors  should  be  put  into  physical  shape  -in  the  most 
effective  and  economical  manner.  Owing  to  the  small 
market,  the  manufacturing  requirement  will  in  many  cases 
actually  prevent  publication. 


A  Good  Example  to  Follow. 

In  connection  with  the  generally  admitted  advantages 
not  only  to  retailers  but  to  all,  of  early  Christmas  shop- 
ping, it  is  worthy  of  note  that  in  some  of  the  cities  of 
the  U.S.,  Chambers  of  Commerce  and  Boards  of  Trade 
have  assisted  the  merchants  in  their  "shop  early"  cam- 
paigns. This  example  might  well  be  followed  by  similar 
bodies  on  this  side  of  the  line.  It  will  be  well  for  mer- 
chants in  their  advertising  to  give  prominence  to  an- 
nouncements that  they  will  put  aside  in  their  stores, 
purchases  made  by  people  who  do  not  care  to  have  the 
parcels  delivered  until  later.  There  is  a  fine  opportunity 
for  giving  full  force  to  the  spirit  of  co-operation,  in  this 
movement  for  early  holiday  shopping. 


Without  one  dissenting  vote,  Merriton  ratepayers  car- 
ried a  by-law  granting  a  fixed  assessment  of  $5,000  a 
year  for  ten  years  to  the  Interlake  Tissue  Company. 


Editorial  Comment 

Have  you  made  sure  of  an  adequate  supply  of  Christ- 
mas numbers  of  British  periodicals  ? 

*  *        * 

Premiums  to  salespeople  for  selling  certain  lines  have 
been  found  effective  by  many  dealers  in  moving  slow-sell- 
ing goods. 

*  *        * 

Do  not  overlook  Jan.  1st  business  in  Christmas  en- 
thusiasm. Get  after  the  business  in  office  diaries,  cal- 
endar pads  and  blank  books. 

*  *        * 

Do  you  realize  that  the  bulk  of  trade  in  the  stores  of 
the  country  comes  from  the  man  we  call  the  "poor  man?" 
Few  are  the  stores  that  can  succeed  on  the  trade    of    the 

"400." 

*  *        * 

Be  chary  about  putting  stock  in  the  gloomy  recesses 
under  the  counter  and  on  the  shelves  out  of  easy  reach 
They  must  be  watched  or  they'll  join  the  silent  majority 
of  things— forgotten  and  dead. 

Every  day  counts  now.  All  members  of  the  staff  from 
the  parcel  boy  up  to  the  chief  should  have  full  steam  up 
and  be  spreading  holiday  trade  enthusiasm  all  about  them. 
Work  for  early  sales  to  relieve  the  heavy  load  of  the  final 
buying  rush. 

*  *        * 

Newspaper  advertisements  and  window  displays  should 
not  receive  haphazard  attention.  Arrange  for  them  a 
month  ahead  following  a  definite  plan  that  will  bring  all 
seasonable  lines  to  the  fore  without  undue  attention  to 
two  or  three  good  lines  at  the  expense  of  others  that 
will  be  equally  profitable  if  "given  a  show." 

*  *        * 

While  many  dealers  are  inclined  to  buy  certain  ar- 
ticles too  heavily,  they  go  too  lightly  on  others.  They 
should  aim  to  strike  the  right  balance  in  all  their  buying 
and  any  line  that  is  worth  bothering  with  at  all  should 
be  bought  in  sufficient  quantities  to  make  it  worth  while 
to  push  them. 


STORE    WISDOM    FOR    RETAILERS. 

Do  everything  in  your  power  to  keep  customers  good 
natured,  to  cure  them  of  a  grouch  if  they  come  with  one. 
The  good-natured  customers  buy  twice  as  much  as  any 
other. 

Some  men  are  so  easily  satisfied  that  they  are  always 
satisfied  with  themselves.  No  such  men  among  the  cap- 
tains of  industry. 

It  it  the  little  things  in  the  treatment  of  a  customer 
that  brings  him  back  another  day,  or  sends  him  away, 
never  to  return. 

It  is  not  the  position  a  man  fills  so  much  as  the  way 
he  fills  it  that  stamps  upon  him  the  mark  of  his  quality. 
The  man  who  can  stand  up  and  be  cheerful  under  ad- 
verse circumstances  will  have  the  sympathy  of  people 
and  their  help  to  a  greater  extent  than  the  man  who  goes 
to  pieces  the  minute  a  piece  of  ill-luck  looks  over  the 
fence  at  him. 

At  this  time  of  year  the  man  in  the  store  needs  to 
get  out  of  the  store  at  every  opportunity  and  store  up 
as  much  as  possible  of  the  sunshine  that  will  help  carry 
him  through  the  winter. 

If  you  think  that  you  can  be  pleased  with  people 
inside  of  the  store  and  look  over  the  tops  of  their  heads 
when  you  meet  them  on  the  street,  and  still  get  their 
business,  guess  again. 


BOOKSELLER  AND  STATIONER 


11 


Holiday  Trade  News 

How  Dealers  Have  Prepared  for  Handling  Christ- 
mas Business — The  Problem  of  Floor  Space. 

Montreal,  Nov.  14.— The  securing  of  additional  floor 
space  for  the  holiday  trade  is  a  problem  to  a  large  num- 
ber of  booksellers  and  stationers.  The  first  question  is  as 
to  whether  there  is  a  real  demand  for  extra  room  at 
this  season.  The  individual  will  have  to  solve  this  for 
himself.  Practically  every  member  of  the  trade  has  pur- 
chased special  supplies  for  the  trade,  which  former  years 
have  taught  him  to  expect.  Necessarily,  he  must  do  his 
best  to  display  these  holiday  goods,  and  therefore,  more 
room  should  be  required. 

If  an  extra  room  has  been  obtained,  will  a  proportion- 
ate amount  of  business  be  the  result  ?  The  general  an- 
swer to  this  is,  that  cases  are  rare  in  which  the  offering 
of  more  goods  has  not  brought  additional  business.  At 
the  time  of  writing,  A.  T.  Chapman,  of  this  city,  stated 
that  he  was  making  ready  a  large  room  above  his  store 
proper,  just  for  the  extra  Christmas  trade.  He  had  been 
opposed  to  going  upstairs,  and  yet  it  had  been  the  only 
easy  alternative.  However,  since  the  first  trial  of  this 
annex  idea,  it  had  proved  successful.  Purchasers  went 
upstairs,  and  thus  a  wider  range  of  goods  had  been  dis- 
played to  advantage.  Another  consideration  that  sug- 
gests such  a  move,  is  that  additional  rooms  permits  of 
the  handling  of  the  larger  crowds  better  than  in  quar- 
ters that    are    bound  to  be  cramped  at  this  season. 

The  reason  for  introducing  the  subject,  is  that  this 
retailer  found  his  fears  groundless.  Purchasers  went  up 
stairs,  although  he  had  misgivings  on  this  point,  and  the 
temporary  enlargement  brought  a  greater  trade  and  ac- 
commodated more  readily  the  Christmas  crowds. 

Christmas  Parcel  Specialties. 

Montreal,  Nov.  14. — There  is  every  promise  of  a  large 
sale  during  the  coming  holiday  season  of  tags,  seals, 
wrapping  paper,  and  similar  articles  in  holly  and  poin- 
settia  designs,  prepared  specially  for  sending  gifts  in  as 
pleasing  and  acceptable  a  manner  as  possible. 
Montreal  stores  will  bring  out  these  goods 
shortly,  and  there  is  no  doubt  that  they 
will  prove  popular.  The  idea  should  find  favor  in  the 
general  desire  on  the  part  of  buyers  to  give  presents  that 
outward  appearance  of  the  spirit  that  dominates  the  giv- 
ing. In  the  past,  purchasers  had  to  be  content  with 
wrapping  their  gifts  in  the  ordinary  yellow  paper.  It  did 
not  detract  from  the  value  of  the  article,  nor  will  the 
new  method  enhance  this  consideration.  But,  the  spirit 
of  Christmas  is  not  "how  much."  It  is  the  motive  rather 
than  the  gift  that  counts.  And  as  the  new  idea  in  tags, 
wrapping  paper,  etc.,  is  after  fashion  of  Christmas  designs 
the  spirit  of  the  gift  is  more  pronounced,  and  will  be  the 
first  impression  made  on  the  receiver.  The  idea  involved 
will  appeal  to  everyone  possessing  an  appreciation  of  the 
fitness  of  things,  and  for  that  reason  retailers  are  looking 
forward  to  its  acceptance  by  the  gift-giving  public. 

Displays  in  Hamilton. 

Hamilton,  Nov.  18th.— Most  of  the  stores  here  have 
begun  in  earnest  to  display  Christmas  goods.  The  expan- 
sive show  windows  of  the  Robert  Duncan  Company  are 
particularly  effective  in  this  regard,  and  a  series  of  sug- 
gestions in  motto  form,  on  neat  little  cards  artfully  dis- 
played, do  their  share  in  encouraging  early  buying. 


One  of  these  cards  says  : 

"We  are  showing  many  things  inside  the  store 
to  please  the  early  and  discreet  shoppers.  Come 
in." 

Here  is  another  one  :  * 

"Now  is  a  very  good  time  to  pick  up  inexpen- 
sive Christmas  gifts.    These  would  make  very  ac- 
ceptable yet  inexpensive  remembrances." 
The  latter  card  referred     to.  a  fine  showing  of  small 
framed  pictures  in  one  of  the  windows.    In  the  other  win- 
dows were  exhibits  of  books,  pictures,  and  a  fine  showing 
of  metalaplika — a  method  of  applied  metal  on  ebony  which 
is  finding  quite  a  demand. 

A  feature  of  the  method  employed  by  this  firm  in  win- 
dow displays  is  that  tables  are  utilized,  with  racks  and 
curtains  at  the  back  in  order  to  provide  a  background. 
These  tables  can  easily  be  removed,  which  simplifies  the 
work,  and  the  space  under  the  tables  is  used  to  advantage 
for  showing  staple  goods.  Thus  the  windows  at  all  times 
are  made  to  do  practically  double  duty. 

A  Paradise  for  Booklovers. 

Cloke  &  Son's  fine  store  is  a  Mecca  for  Christmas 
shoppers  even  at  this  early  stage  of  the  holiday  cam- 
paign. Here  there  is  an  almost  bewildering  exhibition  of 
books,  apparently  covering  all  the  chief  offerings  of  the 
publishing  houses  this  season.  This  store  is  a  veritable 
paradise  for  the  booklover,  and  it  is  noticeable  that  simi- 
lar care  has  been  taken  to  provide  for  the  requirements  of 
those  in  search  of  the  other  articles  associated  with  the 
modern  book  and  stationery  store.  The  plan  of  displaying 
goods  here  is  most  effective. 

An  interesting  point  in  connection  with  the  Cloke 
store,  and  one  that  may  provide  a  valuable  suggestion  for 
other  dealers  who  may  be  considering  the  advisability  oi 
adding  new  lines,  is  the  fact  that  the  firm  does  a  big 
business  in  trunks  and  bags  and  leather  goods. 

A  Wallpaper  Advocate. 

Another  attractive  Hamilton  bookseller  is  Turnbull's, 
and  the  word  "Complete"  is  particularly  applicable  here. 
While  it  has  not  donned  its  annual  holiday  attire,  the 
holiday  shopper  has  no  difficulty  in  having  wants  filled. 

Mr.  Turnbull  believes  in  the  wallpaper  business,  an 
article  of  faith  apparently  not  shared  by  all"  booksellers 
and  stationers,  and  his  success  with  this  line  amply  justi- 
fies his  faith,  but  the  faith  is  backed  up  by  "works," 
and  herein,  in  no  small  measure,  lies  the  exceptional  suc- 
cess he  has  had  with  this  department,  his  experience  af- 
fording an  example  of  the  oft  presented  argument  that  the 
wallpaper  department  can  be  made  one  of  the  most  pro- 
fitable of  all  the  branches  of  the  business  of  the  dealer  in 
books,  stationery  and  kindred  lines. 

Old  Country  Trade. 

The  vast  increase  in  recent  years  of  Britirh-born  Can- 
adians has  so  changed  conditions  that  it  has  been  no 
small  means  of  bringing  about  the  desired  condition  of 
spreading  holiday  buying  over  a  longer  period.  Christmas 
gifts  going  home  to  the  old  land  must  be  bought  consid- 
erably earlier,  and  the  extent  of  this  part  of  the  Christ- 
mas business  is  inspiring  general  emulation.  One  of  Ham- 
ilton's bright  holiday  spots  is  J.  R.  Well's  "Old  Coun- 
try Store"  at  197  King  street  east,  which  is  wearing  its 
full  holiday  regalia.  Similar  conditions  obtain  at  W.  J. 
Ward's  store  at  189  King  street  east. 

An  especially  attractive  window  display  is  that  of  G. 
S.  French,  at  307  King  street  east.  Mr.  French  is  about 
to  enlarge  his  store  and  add  lines  which  present  lack  of 
space  prevents  him  from  including  in  his  stock. 


12 


BOOKSELLER     AND     STATIONER 


To  Complete  Organization 

Secretary  Trowern  of  Retail  Merchants'  Asso- 
ciation Announces  Meeting  of  Executive  of  Book- 
sellers' and  Stationers'  Section. 

Interviewed  by  Bookseller  and  Stationer  regarding  the 
probability  of  early  action  toward  perfecting  the  organ- 
ization of  the  Booksellers'  and  Stationers'  Section  of  the 
Retail  Merchants'  Association,  General  Secretary  Trowern 
said  that  owing  to  the  Association  requiring  some  amend- 
ments to  the  criminal  law,  the  officers  had  been  devoting 
themselves  to  securing  the  same  and  the  work  of  the 
Booksellers'  and  Stationers'  Section  had  been  held  in  sus- 
pense until  this  was  completed.  This  work  had  progress- 
ed so  far  that  he  authorized  the  announcement  that  the 
Executive  Officers  of  the  Section  would  meet  in  Toronto, 
at  21  Richmond  Street  West,  on  Wednesday  afternoon, 
January  10th  at  2  p.m. 

The  programme  drafted  at  this  meeting  will  be  fully 
published  in  Bookseller  and  Stationer  and  Mr.  Trowern 
invited  suggestions  as  to  any  subjects  that  should  be 
dealt  with  at  this  or  subsequent  meetings,  these  sugges- 
tions to  be  forwarded  either  to  him  or  the  editor  of 
Bookseller  and  Stationer. 

Window  Trimmers'  Association. 

The  Canadian  Window  Trimmers'  Association  was  or- 
ganized at  a  meeting  in  Toronto  under  the  following  offic- 
ers: 

Honorary   President.— S.  S.  Moore,  Toronto. 
President.— H.     C.   Macdonald,   Murray-Kay,   Ltd,  To- 
ronto. 

1st  Vice-President.— F.  Robinson,  R.  McKay  &  Co., 
Hamilton,    Ont. 

2nd  Vice-President.— F.     Kickley,     McDonald   Bros.   & 
Co.,  Guelph,  Ont. 
Secretary-Treasurer.— J.  L.  Maude,  Toronto. 

Executive  Committee  Officers.— J.  A.  McNabb,  Rich- 
ard Hall  &  Son,  Peterboro;  J.  McNicholl,  Cressman  Co., 
Peterboro;  W.  Andrews,  Anderson  Co.,  St.  Thomas,  Ont. 

The  association  has  for  its  object  the  exchange  of 
ideas  between  window  men  and  in  general  the  raising  of 
the  standard  of  the  art  in  the  interests  of  successful  mer- 
chandising. 

It  was  decided  to  hold  a  large  convention  in  Toronto 
about  the  second  week  in  August  next  year,  when  prizes 
for  the  "best  work  in  window  decorating  during  the  year 
preceding  will  be  awarded  and  demonstrations  by  the 
foremost  window  men  in  America  will  be  given. 


MAGAZINE  NOTES. 

The  construction  line  of  the  Grand  Trunk  Pacific  has 
furnished  Mary  Synon  with  a  new  setting  for  a  number 
of  short  stories  that  are  to  appear  in  "Scribner's  Maga- 
zine." The  Christmas  Number  will  contain  "Allemandc 
Left ! ' '  with  its  amusing  group  of  young  engineers. 

The  English  Review  has  moved  to  larger  offices  at  the 
"Countrv  Life"  Building,  17-21  Tavistock  street,  London 
W.  C. 


Sault  Ste.  Marie  Council  discussed  the  advisability  of 
providing  free  text  books  in  the  schools  but  deferred 
action  until  next  year. 


The  Letter  Box 

Montreal  Bookseller's  Window  Display  and 
Newspaper  Advertising  Boosts  Sales  of  Cana- 
dian Books. 

"I  think  the  journal  (Bookseller)  a  good  one,  and 
cannot  see  how  any  up-to-date  bookseller  and  stationer 
can  do  without  it." — G.  B.  Salmond,  Regina,  Sask. 

"Where  can  I  get  a  large  picture  of  a  turkey  suitable 
for  use  in  trimming  a  Thanksgiving  window  ?" 

This  query  is  being  answered  too  late  for  the  purpose 
for  which  the  turkey  was  intended,  but  as  that  popular 
bird  also  figures  conspicuously  in  the  Christmas  festivi- 
ties, it  may  help  some  readers  to  know  that  in  one  of  the 
crepe  paper  patterns  of  the  Dennison  line  a  fine  large 
turkey  has  everything  his  way.  The  Dennison  store  in 
Toronto  had  a  Thanksgiving  Day  window  in  which  this 
was  utilized  to  advantage. 


A  Canadian  Window. 

A.  T.  Chapman,  of  Montreal,  had  a  "Canadian"  win- 
dow which  recently  attracted  much  attention  and  brought 
considerable  business,  and  Mr.  Chapman  writes  Bookseller 
and  Stationer  recommending  the  idea  to  live  Canadian 
booksellers. 

A  sign  given  prominence  in  the  window  read : 

"All  Books  in  This  Window  are  on  Canada  or 
Written  by  Canadians." 

At  the  time  of  this  display  in  the  window  the  fol- 
lowing advertisement  appeared  in  the  Montreal  papers  : 

SEE  OUR  BOOK  WINDOW 

containing  books  on. Canada  and  by  Canadians.     A 
collection  of  books  any  Canadian  can  be  proud  of. 
Glad  to  show  you  our  stock  of  Canadiana,  of  which 
we  make  a  specialty. 

CHAPMAN'S   BOOKSTORE, 
513  St    Catherine  St.  W.  Near  Peel. 


How  to  Take  Care  of  Your  Fountain  Pen. 

If  you  use  a  fountain  pen  and  find  it  difficult  to  un- 
screw the  nozzle,  wrap  a  rubber  band  around  it  several 
times.  This  will  give  a  grip  almost  equal  to  a  pair  of 
pincers  and  will  not  injure  the  holder. 

If  no  rubber  band  is  handy,  try  tying  a  string  tight 
around  it,  or  a  piece  of  dampened  paper  will  often  serve 
the  same  purpose. 

This,  too,  is  a  good  way  to  remove  a  glass  stopper 
from  a  bottle  or  ink-well,  even  if  it  defies  the  strongest 
grip  of  the  fingers. 

Always  carry  the  pen  with  the  point  upward.  If  the 
ink  does  not  run  smoothly  into  the  point,  give  it  a  short, 
quick  shake  on  a  bit  of  blotting  paper  until  it  does  run. 
Should  the  point  become  clogged,  wash  it  with  warm 
water  and  soap. 

Washing  the  fountain  pen  every  few  months  will  pro- 
long its  life  many  years.  It  should  be  unscrewed  and  all 
the  ink  emptied  out  ;  then  let  it  soak  in  warm  (not  hot) 
suds  for  half  an  hour.  Take  out  of  the  water  and  nnse 
thoroughly  in  tepid  water  until  every  bit  of  discoloration 
from  ink  has  disappeared.  Dry  thoroughly  and  the  pen 
will  then  be  equal  to  new.  Don't  neglect  to  keep  the 
fountain  pen  clean. 


7CV°- 


Think  f°'  y°ur  customer. 
The  more  thought  from 
a  customer 's  "viewpoint 
that  you  put  behind  your 
advertisements  the  larger 
your  sates  will  he. 


GOOD 


fi*'"* 


ADVERTISING' 


Frank  McMullen. 


D>  l*  CMMut  Ilium  Hm. 


asSg^L 


"If  I  were  asked  how  I  could  hope  to  turn  out  good 
copy,'*  says  a  man  who  knows,  "I  would  first  ask  for 
time.  There  is  more  time  than  anything  else  in  the  world, 
and  the  ad. -writer  gets  less  of  it  than  any  man  I  know 
of." 

Of  course  that  is  not  all  there  is  to  the  writing  of 
good  strong,  forceful  copy,  but  it  is  a  mighty  big  stride 
in  the  right  direction. 

The  filling  of  an  advertising  space  with  copy  devoid 
of  those  old  worn-out  phrases  and  hackneyed  truisms, 
Buch  as  "beat  goods  at  lowest  prices,"  "the  best  is  the 
cheapest,"  etc.,  presents  so  many  difficulties  to  some 
retailers  that  they  are  often  at  a  loss  to  know  what 
to  say,  and  just  how  to  say  it;  so  they  advertise  week 
after  week  by  "respectfully  announcing,"  and  "cordial- 
ly inviting,"  until  they  become  ridiculous  in  the  eyes 
of  the  public.  When  a  man  wants  to  buy  something  he 
doesn't  look  for  respectful  announcements  and  cordial  in- 
vitations. He  goes  where  he  is  offered  value  for  his 
money. 

The  big  obstacle  that  stands  in 
the  way  of  strong,  forceful  adver- 
tising among  newspaper  advertis- 
ers, is  the  seeming  inability  of  so 
many  ad. -writers  to  use  plain  un- 
varnished English.  They  must  be 
different,  and  so  they  adopt  the 
"high-brow"  variety,  which  anyone 
should  know  is  entirely  unsuited 
for  newspapers.  It  is  not  at  all 
necessary  to  put  into  an  advertise- 
ment any  other  than  common  every- 
day words,  such  as  one  would  use 
in   ordinary    conversation. 

The  secret  of  success  in  local  ad- 
vertising for  the  retailer  consists 
in  the  daily  or  weekly  announce- 
ment of  prices  of  goods.  When  you 
have  created  in  the  mind  of  your 
reader  the  desire  to  buy,  the  thing 
that  next  interests  him  is  the  price. 
Successful  advertisers  have  long  re- 
cognized this,  and  they  literally  fill 
their  space  with  prices.  And  the 
fact  that  this  method  has  built  up 
and  is  still  building  up  big  busi- 
nesses to-day  ought  to  be  sufficient 
proof  that  it  is  a  very  good  me- 
thod, as  well  as  a  very  simple  one. 

A  good  style  to  use  is  the  "plain 
talk  ad.,"  pithy,  enticing  and 
strictly  to  the  point.  If  you  can  add 
a  little  human  interest  to  your 
stlory,  so  much  the  better.  The 
plain  talk  style  runs  something  like 
this:  "Mien's  Collar  Bags,  50c. 
G-et  one  to  hold  your  collars,  a  hand- 
kerchief or  two,  a  spare  tie,  any 
little  thing  you  need — Saturday  we 


put  on  sale  two  dozen  Suede  Bags,  in  grey,  green,  brown 
and    tan.     Price  50c." 

Along  with  this  you  could  add:  "Leather  Pocket 
Books,  in  3-fold  style,  with  space  for  change,  etc.,  fastens 
secure    with    dome    fasteners.      Our    price,    35c." 

This  style  of  talk  interests  the  reader.  It  contains 
"news"  and  satisfies  him,  and  he  will  find  pleasure  in 
reading  your  ad.  Contrast  this  style  with  the  old  variety, 
full  of  exaggerated  claims  and  meaningless  phrases.  Al- 
ways give  your  best  price.  It  will  act  as  a  hook  to 
your  bait. 

There  is  nothing  that  interests  newspaper  readers 
more  than  a  live  advertisement,  and  if  advertisers  would 
only  realize,  this  they  would  pay  mbre  attention  to  their 
copy.  Don't  wait  till  the  printer  comes  after  you — see 
that  you  go  after  him.  He  is  making  only  a  mere  trifle 
compared  with  what  you  can  get  from  your  ad.  Always 
change  your  copy  with  each  issue  of  the  paper  you  are 
using,  and  it  will  leave  with  the  readers  the  proper  im- 


r.i  :.-it  wjcum  c;  cvujbu  am  b  No. 


1200  Most  Popular  Copyright  Books, 
Former  Prices  $1.50  and  $1.25,  Now 
Offered  for  Christmas  Gifts  at     ...     . 

To-day  we  place  on  *ale  1200  of  the  choicest,  beat,  most  popular  works  ol  all  the  writer*  of  modem 
fiction  at  leu  thin  half  their  former  price  Splendid  cloth  hndinji.  high  clan  iUnatratioos,  bmnttfal  h-Ji  . 
graphed  wrappers,  especially  suited  for  Christmas  yifu  This  is  the  greatest  bargain  tale  of  books  we've  eve- 
held.  Be  tart  to  come  and  look  them  over  Well  have  no  more  before  Christmas,  so  that  those  who  choot* 
now  will  gel  the  big  selection     We  have  only  space  for  a  partial  list  of  titles 

Secure  Gift  Books  Now  -We'll  Not  (lave  These  Later  -See  the  Window  Display. 


Th,.  ■■-..ijuj;  of   [l»o   Ma*lbe«f  b»- 

Al  tnr  Foe*  Of  ifae  R*JnbO*       by 

The   Dacter  Mark     b)    R    W     (r.u      — » 

HaroM   Bell  WRghl 

•Tie  Slker  Horde1  bw            Rei  Beach 

lor.,,   Hon.  b.       r'red<rkk  W    Adam. 

"The  Kingdom  of  Sleader  9*ord>. "   jy 

"Tb»  Redemption  ,if  K»arn>ih  fiatt  "  b> 

H1OII1-    Eralne    R  rfc 

"Toe  Betrayal.'  b>        E   P   Oppeoheim 

'Through  the  Wall      by        Cfcai     MoSHtl 

"A  Splendid  Hazard"  by  Harold  McGrath 

Ifadaon   DotiflM 

"Tbe  Klii-nuui'  by       9le»an  t.      '.bit* 

"When   a   Man   Mvr.e»-,   o> 

Marn-    Rober.a    Rlnehart 

Tar    Huajsrv     H-.r-"     by    0    O.    PMrlip. 

k.,(-    DoogU*    Wlorln 

■ ...                     Kale    Douf'a*    H'!,< io 

h'-^tir,  Toffto  ■  hy         Jotrah  C.  Llaooln 

"Rebecca  of   Sonoybrook*  Faro'"   br 

"The    I-ord,    of    Hleti    Decision',    by 

Tbr  ftpoller.     b>                          K.-i    B*e<-ri 

Kale    OouaLw   wi«jr. 

Tbe    Flati tin*    Cbu.ce "   by 

"Oteogarry  School  Di)«"    b>    K    Connor 

Roben   W    Chamber* 

Tbr  Daughter  of  Aederaou  Crow     by 

Georce    B     Mi-CutrbaOn 

tarender  add  Old  1  J"  '       b«-  M    R.  .■  ■. 

Tt...    ronber    Admmraa    of    Qalncy 

"FrecbJea"  b*          Onr  Straltoo  Por* 

Sod  of  Uw  Wind"  b<  Lucia  Chamberlain 

Adaaia  Sawyer"  bv     .Chaa  F   Ptdfln 

J.»er-r    C    LJneoIc 

■Th*  Barter'    b*                     Rai   b«  t 

The    Docior"    hv     .               Rnlph    Cooonr 

'Tb»   B.loted   \  ^jAfor"!  '   by 

The  Por-**;ner     hv             Ralph  Connor 

. ...    William  J    Lot/. 

■Tbe  Proap-c'or"  b*   .         Ralph  Connor 

■Tbe  Nil   chronicle,  of  Rebrtca     by 

'The   louna-r  A*:     b-    K     »    Cbetrb*', 

-.1  .-;  itH   lUDs     b| 

David  Orshan  Phillip* 

Itarol.t     rWH    WHal 

S>     Klm„     b-                   A.iru*i»  J    r>ai 

Th*  Tbr*.  Ke*.     b           F.-d    Orroond 

"Tbe  Happy  Artiuc"    t>,    B    Whitiotk 

■Doc  (lordon     hv    .         Witlrtna  Fryman 

■Shrflock  Holme*"  by       A.  Conae.  Doyl  ■ 

"To?   Lonn  Night"    by   Sjui     .'     WVynno 

■tv  vav-    bi              r  laobvtn  Miitor 

Th*  Mnnk  ■  Tiaamia"  by  n«    llorto 

"A  HU.UU.J  w  i,r»M     t-  Jae*  Steele    e 

'  '  °w'    ""  "*"*•**»■ 

Robt.  Wright  &  Co. 

tiftOCKVIH.E       ksssjf      CANADA 


An   attractive    ad.    used    recently   by  Robt.    Wright   &  Co.,   of    Brockville.     The  -border   is 

very    unique  and    gives  the    whole  an   attractive  appearance.      Notice   the   balance 

and  lack  of   crowding,   although   an   abundance   of   material  is  used. 


14 


BOOKSELLER     AND     STATIONER 


pression  you  wish  them  to "  have — that  you  are  doing 
a  live  business  and  have  something  valuable  to  offer — 
that  you  are  not  merely  filling  up  space  for  appear- 
ances' sake. 

Keep  in  mind  that  copy  is  the  soul  of  advertising,  and 
the  better  you  make  it,  the  better  will  be  your  returns. 


Christmas  Book  Advertising 

Some  Suggestions  Suitable  as  Slogans  for  Holi- 
day Announcements  or  Window  Cards. 


Books  for  all. 
Make  it  a  Book. 


News  of  the  Post  Card  Trade 


Ban  on  Bad  Cards. 

That  Chicago  is  in  earnest  in  the  campaign  against 
objectionable  postcards  is  indicated  by  the  appointment 
of  censors  on  Nov.  4  at  all  the  postal  suD-stations.  The 
chief  varieties  on  which  the  axe  has  fallen  are  cards  de- 
picting men  and  women  kissing,  women  in  abbreviated 
costume  and  animal  pictures,  the  objection  of  Postmaster 
Campbell  to  the  latter  being  that  "not  one  card  in  a 
hundred  bearing  the  picture  of  an  animal  is  fit  to  be  ex- 
hibited in  public."  For  each  objectionable  card  delivered 
there  will  be  a  demerit  point  against  the  sub-station  sup- 
erintendent, and  when  he  falls  to  41  points  his  salary  will 
be  reduced.    Dropping  to  30  points  will  mean  discbarge. 


Books  for  Christmas. 

*  *  * 

Books  Always  Please. 

*  *  * 

"When  in  Doubt,  Give  a  Book." 

*  *  * 

Books  to  Delight  the  Children. 

»  *  * 

Stirring  Tales  That  Appeal  to  Boys. 

*  *  * 

Strong  Titles  Sure  to  Interest  "HIM." 

*  *  * 

You  Can't  Go  Wrong  in  Giving  a  Book. 

*  *  * 

Devotional  and  Religious  Works  in  Gift  Editions. 
«  »  * 

Books  of  Accomplishment  and  Inspiration  for  MEN. 

*  *  • 

Our  Showing  of  Books  for  Girls  is  Particularly  Strong 

»  *  » 

Hymn  Books  and  Prayer  Books  in  Rich  Holiday  Bind- 
ings. 

*  •  • 

Beautiful  Holiday  Gift  Editions  That  Will  Appeal  to 

"HER." 

»  *  * 

The  Gift  of  a  Book  Carries    With  it  a    Genuine  Com- 
pliment From  the  Giver. 


"Germany  has  somewhat  lost  ground  in  the  picture 
post  card  market.  At  one  time  it  held  premier  place  in 
the  matter  of  price  consistent  with  fair  quality.  There  is 
a  larger  and  increasing  demand  for  picture  post  cards. 
Despite  this  fact,  the  German  lines  are  losing  favor, 
while  the  British  and  American  trade  is  improving.  This 
is  due  partly,  in  the  former  case,  to  better  coloring  of  the 
goods  and  to  more  artistic  production.  The  call  for 
comic  cards  has  declined  considerably,  the  greatest  de- 
mand being  for  what  are  known  as  "Season"  cards  and 
views.  These  include  winter,  summer  and  spring  views, 
birthday,  Valentine  Day,  St.  Patrick's  Day,  Christmas, 
New  Year,  Easter,  Thanksgiving  Day,  and  similar  cards. 
The  medium  priced  goods  are  the  most  popular,  there  be- 
ing little  enquiry  for  the  cheap  or  the  expensive  varieties. 
British  firms  would  do  well  to  quote  the  lowest  possible 
remunerative  prices,  and  should  be  able  to  improve  still 
further  their  position  in  this  market." 


At  Montreal,  on  Nov.  3rd,  the  customs  authorities 
seized  between  15,000  and  20,000  alleged  immoral  post- 
cards considered  strictly  in  opposition  to  the  regulations. 


The  Postal  Card  Advertising  Company  has  been  incor- 
porated at  San  Francisco  with  a  capital  stock  of  $100,- 
000  by  A.  F.  Wells,  C.  C.  Allison,  J.  C.  Saxton,  E.  J. 
Hall  and  W.  T.  Eipper,  Jr. 


A  Walk    Through    our    Book    Department  will     Solve 
Your  Christmas  Gift  Problems. 

»  *  * 

By  deciding     to  give  books     you  are  sure  of  suitable 
gifts  at  slight  damage  to  your  pocketbook. 


Raphael  Tuck  &  Sons  Co.,  Limited,  fine  art  and  book 
publishers,  Montreal,  have  opened  a  sample  room  at  302 
Lumsden  Building,  Yonge  St.,  Toronto,  with  Arthur 
Goodman  in  charge.  Customers  and  friends  are  invited  to 
visit  this  branch  office  of  the  company. 


Holiday  Trimmings. 

Wreaths,  garlands,  festoons,  bells  and  other  trimmings 
form  a  line  in  which  a  profitable  business  can  be  done,  and 
the  natural  place  for  people  to  look  for  them  is  at  the 
stationer's  shop.  There  should  be  a  liberal  use  of  these 
in  the  Christmas  store  and  window  displays  by  station- 
ers themselves,  as  it  will  tend  to  increase  the  sales  to 
other  merchants. 


I  don't  care  how  a  customer  looks  when  he  comes  in, 
but  I  want  to  see  his  face  when  he  goes  out.— Marshall 
Field. 


London,  Nov.  11.— The  latest  thing  in  post  cards  is  a 
reply  post  card,  with  one  side  for  the  address  and  mess- 
age, and  the  other  for  address  and  reply.  With  artistic 
borders  the  card  presents  an  attractive  appearance,  and 
as  a  time  and  trouble  saver  its  claims  are  indisputable. 


Early  Closing. 
The  council  of  Caledonia,  Ont.,  passed  a  by-law  pro- 
viding that  all  retail  establishments  shall  close  at  7  p.m. 
except  on  Saturdays  and  days  immediately  preceding  pub- 
lic or  municipal  holidays. 


BOOKSELLER  AND  STATIONER 


lo 


Fire  Destroys  Victoria  Book  Store 

Firm  of  T.  N.  Hibben  &  Co.  Heavy  Losers  by 
Disastrous  Blaze— Oldest  Book  Store  in  the  West. 

Victoria,  B.C.,  Nov.  11.— The  Hibben  block,  which  ac- 
commodated among  other  concerns  T.  N.  Hibben  &  Co., 
booksellers  and  stationers,  was  gutted  by  fire  to-day,  the 
loss  being  over  $80,000.  The  Hibben  concern,  besides 
the  loss  of  the  block,  suffers  the  loss  of  their  stock, 
valued  at  $40,000,  carrying  $28,000  insurance,  but,  com- 
ing within  a  few  weeks  of  Christmas,  the  loss  of  holi- 
day business  is  irreparable.  The  block  was  valued  at 
$35,000,  and  insured  for  $30,000.  Just  two  years  ago  the 
firm  spent  $28,000  in  improvements  on  Langley  Street. 

Bookseller  and  Stationer  had  received  from  its  Vic- 
toria correspondent  just  a  few  days  previous  to  receiv- 
ing this  intelligence,  the  following  description  of  the 
Hibben  store,  with  the  photographs  reproduced  on  this 
page : 

A  Well-appointed  Store. 

Victoria,  B.C.,  Nov.  1— One  of  the  historic  institu- 
tions of  Victoria  is  the  book  and  stationery  store  of  T. 
N.  Hibben  &  Co.,  who  have  been  in  business  here  for  over' 
half  a  century.  It  is  the  oldest  book  business  in  the 
west  and  present  store  has  a  floor  space  of  45  x  132  feet, 
and  fronts  on  two  streets.  The  business  done  is  of  a  very 
large  and  varied  character,  some  of  the  lines  carried  being 
books,  stationery,  leather  goods,  scientific  instruments, 
drawing  materials,  school  supplies,  etc.  The  chart  and 
map  department  is  a  very  important  one,  as  they  are  the 
sole  agents  for  admiralty  charts.  A  large  jobbing  busi- 
ness is  done  with  small  retailers  on  Vancouver  Island, 
and  the  Mainland. 

The  accompanying  views  will  give  the  reader  a  good 
idea  of  the  fine  appearance  of  the  Hibben  store.  It  will 
be  noted  in  the  picture  of  the  window  that  by  construct- 
ing a  shelf  around  the  outside  windows,  an  increased  sell- 
ing space  has  been  created.  This  is  one  of  the  Ideas  of 
the  new  manager  of  the  book  department,  Mr.  P.  Harvey, 


FINE    WINDOW    DISPLAY    OF    THE    HIBBEN    CO.S 
STORE    AT    VICTORIA.  B.C. 


under  whose  direction  the  book  department  is  experiencing 
a  growing  time.  Big  things  are  anticipated  for  the 
holiday  trade. 

The  "Best  Seller"  in  fiction  is  "The  Common  Law," 
by  Robert  Chambers.  There  is  alsb  a  strong  demand  for 
"The  Life  Everlasting,"  by  Marie  Correlli.  In  non-fiction 
"The  West  in  the  East,"  by  Price  Collier,  and  the  "Val- 
our of  Ignorance,"  by  Homer  Lee,  are  most  asked  for. 

Lately  there  has  been  an  increased  demand  for  Cana- 
dian books.  During  the  last  few  weeks  there  has  been  a 
splendid  sale  for  the  cheap  copyright  novels  which  are 
sold  here  for  60  cents. 

A  new  colored  map  of  Vancouver  Island,  showing  tim- 
ber limits,  railway  lands,  etc.,  was  published  by  the 
Hibben  Company  last  year.  A  new  and  up-to-date  map  of 
the  City  of  Victoria  will  also  be  published  shortly. 

In  the  basement  of  the  building  is  situated  the  print- 
ing department  and  folding  box  manufactory,  which  is 
fitted  up  with  the  latest  machinery. 


INTERIOR    OF    T-    N.     HIBBEN    &    CO.'S    STORE.    VICTORIA,    B.C. 


16 


BOOKSELLER  AND  STATIONER 


Methods  of    Successful    Stationers 

Montreal  Stationer  Takes  Trip  to  New  York  for 
Ideas — Live  Gait  Dealer's  Scheme  to  Sell  Pic- 
tures. 

Montreal,  Nov.  14.— A.  T.  Chapman,  a  prominent 
bookseller  and  stationer  of  this  city,  left  last  week  for 
a  visit  of  four  or  five  days  in  New  York  City.  This  was 
neither  a  pleasure  jaunt  nor  a  so-called  business  trip.  Mr. 
Chapman  was  in  search  of  ideas  for  the  coming  holiday 
trade  and  felt  that  a  review  of  the  offerings  made  by  New 
York's  big  wholesale  and  retail  firms  might  present  to 
him  novelties  or  features  that  would  appeal  to  the  local 
public.  The  fact  is  that  one  scarcely  knows  what  the  re- 
sults of  these  trips  will  be.  Business  is  always  progres- 
sing, and  while  the  visitor  is  bound  to  notice  certain 
things,  it  is  also  a  fact  that  he  may  be  impressed  with 
many  little  details  of  doing  business,  presenting  certain 
goods  to  the  public  and  finding  new  articles  that  are 
meeting  with  general  approval. 

The  principle  evidenced  by  Mr.  Chapman  has  been  pro- 
claimed by  many  business  men.  It  is  a  sign  that  the  re- 
tailer is  alive  to  the  possibilities  of  introducing  new 
goods  ;  there  is  likewise  manifest  an  effort  to  keep 
abreast  with  the  latest  conceits  of  the  trade.  In  short,  it 
is  progressiveness,  and  while  everyone  may  not  find  it  an 
easy  matter  to  go  to  New  York,  still  there  may  be  ideas 
for  them  in  adjacent  cities. 

Mr.  Chapman  remarked  that  it  was  several  years  since 
be  had  made  this  visit,  largely  because  the  large  houses 
were  so  well  represented  by  travellers  that  buying  trips 
were  unnecessary. 


Chappie,  the  bookseller,  Gait,  has  the  reputation  of 
being  a  live  wire  in  the  trade.  One  of  his  latest  depart- 
ures, as  recorded  in  the  Gait  Reformer,  was  to  arrange 
with  W.  A.  Mansell  &  Co.,  publishers  of  reproductions  of 
the  art  galleries  of  Europe,  for  an  exhibition  of  $2000 
worth  of  water  colors  at  the  Chappie  store.  Orders  were 
taken  for  delivery  in  five  or  six  weeks.  People  were  in- 
vited to  bring  other  lovers  of  pictures  with  them  whether 
they  desired  to  purchase  or  not.    Good  business  resulted. 


Wire  Racks  for  Newspapers. 
A  good  scheme  for  boosting  the  sale  of  newspapers — 
English  and  American  as  well  as  local;  is  to  use  racks 
specially  made  for  the  purpose,  for  hanging  outside  the 
store.  These  racks  are  so  constructed  that  the  papers 
are  firmly  held  anc!  all  headings  are  plainly  shown.  They 
are  used  extensively  by  Toronto  newsdealers  and  attract 
many  people  inside  the  stores  who  would  otherwise  have 
passed  by. 

Encouraging  Home  Buying. 

"Buy  in  Liskeard,"  is  the  slogan  made  to  do  good  ser- 
vice in  that  town  by  the  retail  merchants.  Neat  electros, 
circular  in  shape,  bearing  these  words  in  white  on  a  black 
background,  are  being  utilized. 

In  Berlin,  Ont.,  a  sticker  used  by  merchants  bears 
these  words:  "Keep  your  money  in  circulation  at  home 
by  buying  your  goods  in  Berlin." 

The  Hebb  Stationery  Co.,  Ltd.,  of  Saskatoon,  had 
this  announcement  in  a  recent  advertisement:  "You 
would  not  think  of  going  fnto  a  blacksmith  shop  for  food. 


Why  then  go  to  a  store  other  than  a  bookstore  for  some- 
thing to  read  or  for  something  to  write  with?  We  are 
Specialists  in  our  own  lines  and  our  stock  of  Books,  Sta- 
tionery and  Fancy  Goods  is  complete." 

The  Horrible  Example. 

"Old  man,  small  store,  badly  kept,  everything  cover- 
ed with  dust."  That  was  the  report  sent  in  by  a  travel- 
ling man  recently,  of  a  book  and  stationery  store  in  On- 
tario. Because  the  man  was  old  was  no  reason  for  the 
existence  of  the  conditions  mentioned.  Many  of  the  most 
prominent  and  successful  concerns  have  old  men  at  the 
helm.  It  is  rather  surprising  that  any  store  answering  to 
the  description  given  can  exist  in  a  young  and  enterpris- 
ing country  like  Canada.  One  sure  bet  is  that  he  doesn't 
advertise.  Let  the  gloomy  impression  of  that  store  pass 
from  your  mind  and  picture  the  exact  opposite  and  it 
will  be  a  store  that  is  a  centre  of  activity,  with  live,  en- 
ergetic, intelligent  salespeople  busy  waiting  upon  cus- 
tomers ;  a  store  of  well  selected  and  well  displayed 
merchandise  ;  a  well  lighted  store,  day  and  night,  with  a 
modern  front,  good  show  windows  containing  excellent 
displays  ;  and  that  store  will  be  advertised  by  the  use  of 
liberal  space  in  the  local  newspapers. 


Stationery  Trade  Notes. 
The  Ware  Stationery  Co.,  Moose  Jaw's  new  firm, 
opened  its  doors  on  October  29th,  and  in  the  previous 
day's  issue  of  the  Moose  Jaw  Times,  the  firm  had  a  full 
page  advertisement.  All  visitors  purchasing  50c  worth  of 
goods  on  opening  day  received  premiums — a  fancy  wicker 
waste  basket  to  each  lady  and  a  lithographed  pocket  map 
of  Moose  Jaw  to  every  man. 

The  Commercial  Envelope  &  Box  Co.,  of  Binghamton, 
N.Y.,  are  negotiating  with  the  Kingston  city  council  with 
a  view  to  establishing  a  Canadian  branch  factory  in  the 
Limestone  City. 

Grand  &  Toy  will  erect  a  new  stationery  warehouse 
on  Bay  street,  Toronto. 

A.  N.  Davidson,  representing  the  Chas.  M.  Higgins  & 
Co.,  Brooklyn,  N.Y.,  manufacturers  'of  inks,  adhesives, 
etc.,  called  on  the  Montreal  trade  recently. 

The  bookstore  of  the  Cambridge  Corporation  in  Que- 
bec City  has  been  purchased  by  T.  J.  Brophy,  the  former 
manager.  It  will  be  known  as  the  Cambridge  Bookstore. 
Mr.  Brophy  is  an  authority  on  books,  and  he  intends  to 
maintain  for  the  store  the  high  reputation  it  has  gained 
for  carrying  the  highest  class  of  books. 

R.  G.  Dunn  &  Co.  report  an  active  wholesale  trade  in 
fancy  goods  and  novelties. 

The  W.  A.  Lyon  Co.,  of  Toronto,  the  oldest  photo 
supply  house  in  Canada,  has  assigned.  Bad  debts  are 
blamed.    The  firm  started  in  1887  as  Lyon  &  Alexander. 

W.  J.  Jones  has  opened  a  stationery  business  at 
Parry  Sound,  to  be  conducted  with  his  C.  P.  R.  ticket 
agency. 

Fire  did  $200  damage  in  the  bookstore  and  real  estate 
office  of  W.  Gregory,  585^  Bloor  street  east,  Toronto,  on 
November  2nd. 

The  Dennison  Manufacturing  Co.  is  out  with  a 
"Christmas  Book"  with  illustrations  in  colors  of  their 
line  of  Christmas  specialties.  Copies  have  been  mailed  to 
the  dealers  of  the  U.  S.  and  Canada,  and  it  should  have 
the  effect  of  greatly  stimulating  attention  to  these  sea- 
sonable articles. 


Stationery 


A   London   Innovation. 

London,  Nov.  11. — An  attractive  innovation  in  note- 
paper  fashions  is  the  almost  square  sheet,  rather  indefi- 
nitely striped  in  self-color,  finished  with  a  narrow  white 
border.  The  stripes  are  perpendicular,  and  the  paper  tint- 
ed either  the  palest  mauve  or  a  delicate  shade  of  duck's 
ess  green. 

There  is  still  a  taste  for  bright  blue  paper  described 
as  "Levant,"  "Capri"  or  "Ciel,"  with  a  tendency  toward 
a  tone  a  trifle  less  brilliant. 


Trade  Enquiries. 

Trade  enquiries  received  at  the  Department  of  Trade 
and  Commerce  last  month  included  one  from  an  English 
wholesale  firm  anxious  to  handle  on  commission  or  buy 
direct  Canadian  made  wrapping  paper,  requesting  com- 
munication and  samples. 

Other  enquiries  were  : — 
Leather  belts,  purses,  &c. — A  London  firm  manufacturing 
leather  belts,  purses,  &c,  desires  to  get  into  touch    with 
Canadian  importers. 

Novelties. — An  Irish  correspondent  desires  to  hear 
from  parties  in  Canada  willing  to  find  a  market  for  vari- 
ous novelties  in  which  lie  is  interested,  and  which  include 
model  engines,  yachts,  war  and  other  vessels,  flying  ma- 
chines, and  all  requirements  for  experimental  work. 

Stationery  and  wrapping  paper.— A  drug  and  fancy- 
goods  firm  in  Barbados  would  like  to  receive  samples  and 
particulars  concerning  Canadian  lines  of  stationery  and 
wrapping  paper. 

Office  Furniture. 

Office  Furniture. — A  firm  of  agents  and  importers  in 
Buenos  Ayres  desires  to  be  placed  in  touch  with  a  manu- 
facturer of  office  furniture,  particularly  roll  top  desks 
and  sectional  book  cases.  Prices  must  be  f.o-b.  steamer, 
and  ocean  freight  rates,  shipping  weights,  &c,    must    be 

stated. 

*  *  * 

Toronto  Trade  Notes. 

H.  P.  Lee,  who  has  been  for  the  past  eight  years  a 
member  of  the  selling  force  of  Warwick  Bros.  &  Rutter, 
has  severed  his  connection  with  that  firm  and  intends  to 
start  in  business  for  himself. 

Out  of  town  dealers  who  were  recent  buyers  in  Tor- 
onto were  Frank  E.  York,  Aurora;  R.  0.  Smith,  Orillia ; 
F.  G.  Wurster,  Preston  and  Mr.  Baillie,  of  Baillie  &  Co., 
Simcoe. 

Secretary  Morley  of  the  Toronto  Board  of  Trade  has 
announced  the  organization  of  a  retail  merchants'  section. 
William  Tyrrell,  the  prominent  bookseller,  is  a  member  of 
the  executive.  The  new  organization  promises  to  be  active 
in  dealing  with  matters  affecting  the  retail  trade  of  To- 
ronto. 


Paper-bag    Cookery    in    New    Zealand. 

Paper-bag  cookery  has  lately  become  an  important  in- 
novation in  New  Zealand  households,  and  large  quanti- 
ties of  specially  made  grease-proof  paper  bags  have  recent- 
ly been  imported  from  London  for  this  purpose  and  are 
meeting  with  a  ready  sale.  Some  paper  is  also  imported 
and  the  bags  made  here.  In  the  latter  case  the  paper  is 
put  up  in  rolls  containing  sufficient  sheets  to  make  50  to 
200  bags,  according  to  size,  the  price  being  2  shillings  (IS 
cents)  per  roll.  Small  packets  of  the  bags,  already  made, 
sell  for  1  shilling  (24  cents)  per  packet  in  assorted  sizes. 
The  paper-bag  system  of  cookery  is  being  encouraged  and 
advertised  to  a  great  extent  by  dealers  in  oil  stoves  and 
gas  stoves,  who  have  been  giving  many  public  demonstra- 
tions of  paper-bag  cookery  in  their  stores.  The  new  sys- 
tem has  become  very  popular  in  Australia  as  well  as  in 
New  Zealand,  and  the  newspapers  are 'giving  a  great  deal 
of  attention  to  recipts  for  cooking  in  paper  bags— (United 
States  Consular  Reports.) 


Adventures  of   a   Stuffed  Owl. 

An  owl  shot  by  Frank  D.  Waterman  in  South  America 
about  ten  years  ago  and  which  upon  being  stuffed  became  an 
ornament  of  the  Waterman  establishment  of  New  York, 
was  apparently  resurrected  recently,  for  it  somehow  got 
on  top  of  the  Waterman  building  and  became  a  centre  of 
attraction  for  hundreds  of  people  on  the  street  as  well  as 
in  the  windows  and  oh  the  roofs  of  adjacent  buildings,  the 
impression  being  that  the  owl  had  flown  across  from  the 
Jersey  shore.  Another  crowd  gathered  the  next  day  be- 
fore the  Waterman  window,  where  the  owl  was  the  centre- 
piece with  a  card  telling  of  its  capture  on  the  Waterman 
building.  Attached  to  it  was  one  of  the  firm's  street  car 
advertising  cards,  with  an  owl  perched  on  a  Waterman 
pen. 

The  scheme  originated  in  the  fertile  brain  of  F\  P. 
Seymour,  advertising  manager  of  the  company.  News 
stories  of  the  owl  from  the  Jersey  shore  appeared  in  sev- 
eral of  the  New  York  dailies.  The  incident  can  possibly  be 
duplicated  to  advantage  by  some  of  the  readers  of  Hook- 
seller  and  Stationer. 


W.  J.  Gage  &  Co.,  will  issue  to  the  trade  this  month, 
the  largest  and  most  complete  illustrated  catalogue  of 
stationery,  that  this  firmi  has  ever  sent  out.  Copies  will 
be  sent  to  all  whose  names  are  on  the  books  of  the  com- 
pany and  other  dealers  making  requests. 
*         *         * 

Algate's  Official  Scout  Map,  Toronto  Environs  and 
Road  Guide,  and  "Algate's  Automobile,  Motorist  and 
Pedestrian  Map,  Toronto  Environs  and  Road  Guide"  are 
two  new  pocket  maps  published  by  the  Toronto  Map 
Co. 

*  *  * 

The  partnership  which  has  existed  between  Franklin 
T.  Taylor  and  Frederick  A.  Taylor,  in  the  firm  mown  as 
"T.  B.  Taylor  &  Sons,"  at  Watford,  Ont ,.,  has  been  dis- 
solved.   Franklin  T.  Taylor  will  carry  on  the  business. 


Lesson  5--Complete  Course  in  Card  writing 

Illustrating  the  Numerals  Used  With  the  Two  Foregoing  Alphabets,  Showing 
the    Various    Strokes    Practised    in    Forming    Each    Figure 


(By    J.    C.    Edwards.      Copyright,  Canada.   1911.) 


THE  numerals  arc  almost  as  important  as  the 
letters  themselves,  and  in  many  cases  they 
are  even  more  SO.  Good  price  tickets  form 
a  strona,  link  in  the  chain  of  di- 
rect advertising.  Where  a  card  bearing  only  a  few 
words  referring  to  the  goods  may  command  atten- 
tion, yet  it  tells  only  half  the  story  and  does  not 
suggest  a  good  reason  for  buying  from  the  price 
standpoint. 

The  accompanying  plate  shows  the  single  stroke 
block  and  the  single  and  double  stroke  block  num- 
erals. The  former  are  made  as  the  single  stroke 
block  letters,  with  a  scries  of  single  brush  strokes,  as 
indicated  by  the  small  figures  and  arrow. 

The  single  and  double  stroke  numerals  are  form- 
ed with  single  and  double  strokes,  the  same  as  the 
letters  of  the  same  name  and  are  used  wThen  prices 
are  necessarily  large  and  in  need  of  prominence. 

Pronounced  Price  Tickets. 

The  single  stroke  numerals-make  very  pronounc- 
ed price  ticket-,  and  are  quite  speedily  executed. 
They  can  be  made  of  double  thickness  where  a  large 
figure  is  necessary  and  rival  in  popularity  the  single 
and  double  stroke. 

The  complete  combination  is  shown  in  the  show 
card  which  is  illustrated  here.  The  single  stroke 
lettering  and  price  are  used  for  the  inscription  of 
lesser  importance,  while  the  stronger  line  and  price 
are  made  prominent  by  the  single  and  double  stroke 
style.  It  will  also  be  noticed  that. in  this  card  the  im- 
portant words  are  made  with  capital  letters,  and  that 
in  the  minor  phrase,  "our  regular  price,"  the  lower 
case  or  small  lettering  is  brought  into  use. 

Strokes  the  Same. 

In  the  single  stroke  numerals  the  student  will 
find  that  the  strokes  are  practically  'the  same  as 
found  in  the  lettering.  1  and  4  are  the  only  two 
formed  of  straight  lines  exclusively;  2,  3,  5  and  7 
combine  the  curves  and  straight  lines,  the  curves 
ranging  from  the  slightly  curved  lower  portion  of 
the  7  to  the  almost  full  oval  of  the  5. 

One  stroke  is  sufficient  for  the  1;  3  strokes  are 
required  to  form  the  2,  commencing  with  a  slight 
curve  as  indicated  by  stroke  and  arrow  1,  then  No. 
2  stroke,  which  is  joined  by  a  straight  bottom  stroke, 
completing  the  letter  as  shown. 

The  3  is  often  a  difficult  figure  to  make,  but  if 
the  strokes,  as  shown,  are  practised  and  combined 
in  the  order  indicated,  the  3  will  be  as  well  formed 
and  easily  executed  as  any  other. 

Note. — The  third  or  centre  stroke  of  the  3  may 
be  straight  as  shown  in  the  large  figure  or  curved 
as  is  seen  in  the  small  shaded  index  figure,  preced- 
ing the  strokes.  The  4  is  composed  of  thi'ee  strokes 
only,  the  first  being  a  1,  is  made  within  a  quarter 
of  an  inch  of  the  extreme  right  hand  side  of  the 
space.  No.  2  crosses  it  about  the  same  distance  from 
the  bottom,  the  two  determining  the'  height  and 
width  of  the  figure.  No.  3  stroke  joins  the  two, 
thus  completing  it.   ' 


A  Common  Mistake. 

The  first  mistake  the  amateur  cardwriter  makes 
in  making  a  5,  without  proper  instruction,  is  to  form 
the  lower  portion  first,  getting  it  too  large,  not  allow- 
ing room  at  the  top  for  the  horizontal  stroke.  If 
the  strokes  are  followed  as  shown  in  the  plate,  this 
trouble  will  be  avoided. 

The  figures  6  and  9  also  give  a  similar  trouble  if 
care  is  not  taken,  but  a  close  study  of  the  strokes 
will  put  the  student  right.  The  8  will  bother  the 
beginner  more  than  any  other,  but  is  simple  enough 
when  he  considers  that  it  is  practically  composed  of 


two  Os,  the  top  one  slightly  smaller  than  the  bottom 
with  the  centre  stroke  joining  the  two  together  in 
such  a  way  that  they  are  made  into  one  figure. 

Note  the  order  in  which  the  strokes  are  made, 
also  that  the  last  or  4th  stroke  serves  three  purposes, 
viz:  the  completing  of  the  top  circle,  the  completing 
of  the  lower  circle,  and  the  looping  of  the  two  to- 
gether. Care  must  be  taken  in  making  figures,  as 
with  lettering,  to  see  that  they  do  not  lean  either 
to  one  side  or  the  other. 

This  style  of  figure  does  not  lend  itself  to  the 
slant  style  with  very  much  grace.  It  is  a  straight 
up-and-down  letter  absolutely,  but  can  be  made 
either  normal,  elongated  or  condensed,  the  normal 
being  formed  in  a  space  the  width  of  which  is  the 
same  as  the  height,  the  elongated  or  extended  is 
wider  than  it  is  high,  and  the  condensed  is  higher 
than  it  is  wide. 


BOOKSELLER     AND     STATIONER 


19 


• 


a*e N?5-Singk£.fe1^  Stroke  Block 

^  Numerals   ^- 


Si  nol«? 


Stroke  J  |2 


Douf>lo!troko  I  |',J.2 


i.lfM-y 


20 


BOOKSELLER  AND  STATIONER 


The  single  and  double  brush  stroke  block  figures 
are  made  with  practically  the  same  strokes  as  the 
other  style,  with  the  added  double  strokes  as  shown, 
giving  the  figure  a  heavier  appearance. 

Always  remember  that  when  cents  follow  dollars, 
as  in  the  card  shown,  a  period  should  be  placed  after 
the  dollars  under  the  first  figure  of  the  cents,  or  when 
the  cents  are  made  the  same  size  as  the  dollars,  the 
period  should  be  between  the  two.  Always  use  the 
dollar  mark  before  dollars,  and  when  the  card  shows 
a  price  below  a  dollar,  the  cent  mark  should  invari- 
ably follow.  It  makes  the  card  stronger  to  follow 
this  rule. 

The  shading  in  these  figures  will  easily  be  under- 
stood, as  each  style  practically  repeats  that  shown  in 
their  respective  lettering  plates  in  previous  lessons. 
Use  the  red  sable  flat  brush  in  albata.  A  number 
7  is  the  most  useful  and  was  used  in  the  execution 
of  the  accompanying  work.  Note  the  methods  of 
holding  the  brush. 

The  Outfit   for  a   Beginner. 

One  brush,  as  suggested  above,  one  T  square  (2 
feet)  and  a  bottle  of  letterine  in  black.  Always  rub 
the  brush  out  fiat  on  a  piece  of  cardboard  before 
writing,  and  often  during  writing.  Wash  the  brush 
well  in  water  after  you  are  through,  and  gently  draw 
it  out  to  a  chisel  point  before  laying  it  away  to  dry. 

Further  information  re  brushes,  outfit,  etc.,  by 
writing  the  author,  J.  C.  Edwards,  c|o  MacLean 
Publishing  Co.,  or  Bookseller  and  Stationer,  143  Univer- 
sity Ave.,  Toronto. 


A  CHRISTMAS  DISPLAY  OF  HIGH  MERIT. 

Raphael  Tuck  &  Sons '  output  of  calendars,  Christmas 
ami  New  Year  cards,  art  and  toy  novelties,  in  addition 
to  othei  holiday  publications,  covers  so  wide  a  range  and 
is  so  varied  and  complete  in  each  class,  that  it  would  be 
vain  to  attempt  to  present  a  description  that  would  give 
an  adequate  idea  of  the  extent  and  quality  of  the  whole 
showing.  They  are  emblazoned  with  every  description 
of  fine  design,  accompanied  by  carefully  selected  letter- 
press .from  a  wide  range  of  subjects.  A  notable  feature 
is  the  prominence  of  the  Dickens  calendar  for  1912  in 
commemoration  of  the  Dickens  Centenary.  The  beauty 
and  good  tasle  characterizing  this  year's  collection  of 
personal  Christmas  cards  yields  not  a  point  to  any  of  the 
previous  issues.  In  juvenile  books,  three  leaders  are 
"Father  Tuck's  Annual,"  "The  Children's  Shakes- 
peare" and  "Children's  Stories  from  Dickens." 


Wallpaper  for  Christmas. 

In  planning  the  campaign  for  Christmas  business, 
dealers  should  not  overlook  the  wallpaper  department.  It 
has  been  found  that  by  devoting  a  liberal  proportion  of 
holiday  advertising  to  this  department,  a  brisk  demand 
has  been  created  for  wallpaper,  as  it  is  something  that 
comes  under  the  heading  of  "useful  presents"  for  the 
home.  An  important  consideration  in  this  connection  is 
that  in  these  purchases,  better  grades  of  wallpaper  are 
chosen  than  would  he  the  case  ordinarily,  consequently, 
it  is  particularly  advisable  to  he  aggressive  in  this  mat- 
ter, because  the  more  sales  of  the  better  class  of  paper 
you  make,   the  better  are  your  chances  for   making  simi- 


lar sales  to  other  customers  later  on.  A  few  choice  pat- 
terns displayed  in  the  window  with  suitable  suggestions 
will  produce  results. 

In  most  stores  the  demand  for  extra  room  during  the 
holiday  season  carries  the  display  of  Christmas  goods  in- 
to the  wallpaper  department,  and  in  making  preparations 
it  would  be  well  to  give  prominence  to  the  wallpaper  it- 
self, with  cards  suggesting  wallpaper  as  a  gift  for  the 
home. 


Four  wallpaper  manufacturers  and  four  jobbing  con- 
cerns were  indicted  at  Cleveland,  recently,  the  charge 
being  conspiracy  in  restraint  of  trade,  under  the  Sherman 
law,  it  being  alleged  that  the  representatives  of  the 
Wallpaper  Manufacturers'  Association,  repeatedly  met 
with  the  National  Association  of  wallpaper  jobbers,  to 
prevent  their  products  being  bought  by  the  five  and  ten 
cent  stores  of  the  countrv. 


E.  F.    PERRY 

Of   the    Weeks-Numan   Co..   New    York,    one    of    the 

active   members   of  the    National   Association    of 

Stationers   and    Manufacturers  of   the    U.S. 

PERSONAL  NOTES. 

J.  H.  Chapman,  of  Ripley,  was  a  recent  visitor  to 
Toronto  on  a  buying  trip. 

Among  the  out  of  town  dealers  seen  in  Toronto  whole- 
sale houses  recently  was  D.  McArthur,  of  Paisley. 

Mr.  George  Stewart,  of  Henry  Frowde's,  back  from 
his  trip  to  the  coast,  is  enthusiastic  regarding  trade  con- 
ditions in  the  West. 

Among  the  Toronto  sportsmen  who  tramped  the 
northern  woods  after  big  game  was  S.  P.  Gundy. 
manager  of  the  Canadian  house  of  Henry  Frowde. 

Mr.  Sifton,  of  Sifton  &  Co.,  London,  Ont.,  was  a  re- 
cent holiday  goods  buyer  in  Toronto. 

Among  the  notable  British  visitors  to  Canada  this 
month  was  Arthur  Spurgeon,  J. P.,  head  of  the  Cassell 
Publishing  Co. 


The  popularity  of  many  a  bookstore  is  due  in  great 
measure  to  its  reputation  as  a  shop  where  customers  are 
not  badgered  by  over-anxious  salespeople. 

"Buy  all  your  school  supplies  from  us  and  receive  a 
present  at  Christmas  time,"  is  the  way  YV.  Hawthorne  & 
Co.,  of  Cornwall,  Out.,  put  it. 

Forty  minutes  after  the  taking  of  pictures  of  the  fire 
at  the  Hibben  store,  Victoria,  B.C.,  noted  on  another 
page,  the  fire  pictures  were  shown  in  one  of  the  moving 
picture  theatres  of  that  city. 


-AtKletic  Goods,  Leather  Goods 
Fancy  Goods  and  Toys 


Opportunities  in  Novelty  Trade. 

In  order  to  get  the  best  possible  results  out  of  the 
department  devoted  to  fancy  goods,  novelties,  and  kindred 
articles,  it  should  receive  the  same  careful  attention  re- 
quired by  books  and  stationery,  and  as  in  those  branches 
of  the  business,  it  is  advisable  to  look  beyond  the  store 
proper  for  business.  There  is  a  big  demand  these  days  for 
souvenirs  and  novelties  for  use  as  premiums,  by  manufac- 
turing and  retail  concerns,  and  why  should  not  the  local 
dealer  in  those  goods  supply  the  demand  ?  If  he  doesn't, 
the  chances  are  it  is  his  own  fault  in  not  making  a  bid 
for  this  business. 

It  is  not  necessary  to  go  into  details  about  these  ad- 
vertising novelties,  there  are  so  many  different  kinds 
available,  that  it  is  easy  to  select  articles  suitable  for 
use  by  any  of  the  concerns  it  may  be  desired  to  interest. 
A  particularly  appropriate  item  with  which  to  approach 
advertisers,  is  the  picture  postcard.  In  this  connection, 
may  be  instanced  the  scheme  successfully  worked  by  a 
stationery  concern  in  Berlin,  Ont.,  who  have  sold  large 
quantities  of  local  view  postcards  to  manufacturing  con- 
cerns there,  to  be  used  as  travelers'  advance  cards.  They 
are  also  utilized  to  advantage  by  retailers  to  announce 
special  sales. 

Many  other  souvenirs  can  be  obtained  at  trifling  cost 
suitable  for  use  in  bidding  for  trade  in  children's  rlothing, 
shoes,  etc. 

The  live  dealer  will  develop  this  business,  because  it 
can  be  made  to  considerably  contribute  to  his  profits. 


''Patricia"  Handbag. 

One  of  the  latest  ideas  in  ladies  hand  bags  bears  the 
name  of  the  "Patricia."  It  is  being  shown  in  Montreal 
this  week  and  is  quite  a  contrast  to  other  types  that  are 
being  sold  just  now.  It  is  smaller  in  design  and  lacks  the 
framework  of  othei  styles  seen  in  the  stores.  The  Pa- 
tricia, ostensibly  named  after  the  new  governor-general's 
daughter,  is  mostly  in  leather.  It  is  neat  and  attractive 
and  should  meet  with  the  approval  of  those  whose  tastes 
do  not  run  to  extremes. 


We  have  had  in  Toyland  a  plethora  of  talking  babies 
and  growling  bears;  now  come  barking  dogs,  running  the 
whole  gamut,  of  dogdom. 

Owing  to  the  increasing  popularity  of  golf  frequent 
demands  are  being  made  for  small  sets  suitable  for  ju- 
veniles. 

There  may  be  some  dealers  in  sporting  goods  who  do 
not  know  that  moist  atmosphere  is  hard  on  tennis  rac- 
quets. Care  should  be  taken  to  prevent  deterioration 
by  placing  them  in  protected  positions,  so  that  they  may 
retain  their  tautness  and  shape. 

London,  England,  is  to  have  a  permanent  exhibition 
of    patents. 


Teddy  bears  are,  as  usual,  in  great  demand.  Climb- 
ing and  tumbling  monkeys  are  a  newer  output  of  the  game 
company.  Tumbling  bears  are  also  shown,  somewhat 
more  natural  looking  than   the  Teddy  bear. 

There  is  ;i  strong  and  growing  demand  for  pennants. 
Live  dealers  have  taken  advantage  of  this  opportunity 
and  are  making  numerous  sales,  the  big  advantage  being 
that  prices  are  realize-:!  net  tin-'  a  handsome  profit.  They 
liven  up  a  store  and  are  ready  sellers.  The  dealers  who 
have  not  stocked  them  should  fall  into  line  and  get  a 
share  of  this  business. 


TOWN 


Cameras  and  Photographic  Supplies 

Many  Dealers  Find  This  One  of  Their  Best  Pay- 
ing Departments— Cameras  Popular  as  Christ- 
man  Gifts. 

In  many  of  the  book  and  stationery  stores,  the  ex- 
perience has  been  that  the  kodak  and  photographic  supply 
department  has  been  one  of  the  best  paying  departments. 
Cameras  for  the  amateur  come  in  certain  standard  sizes 
and  it  is  not  necessary  to  carry  a  very  large  stock  of 
of  them.  As  regards  supplies  there  is  little  danger  of 
overstocking  because  films  and  papers  become  useless  if 
kept  too  long.  This  is  probably  the  chief  reason  why  the 
photographic  department  is  one  that  is  closely  watched 
This  "keeping  tab"  on  the  department  accounts  to  a  con- 
siderable extent  for  the  success  most  dealers  have  had 
with  cameras  and  supplies  and  it  would  be  a  good  idea  to 
extend  the  same  close  supervision  to  the  other  branches 
of   the  business. 

The  demand  for  cameras  and  kodaks  taking  film  packs 
and  rolls  has  been  steadily  increasing  and  the  plate 
camera  also  has  a  large  army  of  devotees.  Every  time 
one  of  these  machines  is  sold  a  regular  customer  is  ere 
ated  because  it  must  be  fed  with  dims  or  plates  and  de- 
mands for  developing  and  printing  powders,  printing  pa- 
pers,  mounts,   albums,  etc.,  are  sure   to  follow. 

Thus  it  will  be  seen  that  there  is  a  sure  and  growing 
demand  for  these  goods  and  win  some  dealers  hesitate  to 
take  up  the  line  is  hard  to  understand  for  not  the  least, 
satisfactory   feature  is   that    it    yields  a   handsome   profit. 

The  holiday  season  is  a  particularly  active-one  in  this 
department  on  account  of  the  practice  of  many  amateurs 
of  making  up  collections  of  prints  in  attractive  form  for 
presentation  purposes  and  the  popularity  of  cameras  as 
Christmas  gifts,  particularly  box  cameras  for  boys  and 
girls. 

Those  dealers  who  have  not  been  handling  this  line 
would  do  well  to  begin  now  and  share  in  the  certain  holi- 
day demand  for  these  items. 


William    Briggs.      1.  "The    .Money    Moon."      2. 
Watch."     :i.  "Mother   Carey's   Chickens." 


'Fourth 


List  of    the  Best  Selling   Books 

Returns   From   Canada   and   the    United    States 
Showing  Publications  in  Greatest  Demand. 


CANADIAN   SUMMARY. 

1.  The   Winning   of   Barbara   Worth.    II.  B.   Wright. 

McLeod  &  Allen   92 

2.  The  Harvester,    dene  Stratton   Porter.    Langton..  42 
:>.   Following  the  Star.    Barclay.    Putnam  41 

4.  Common  Law.    Chambers.    McLeod  &  Allen    38 

5.  Ne'er   Do  Well.    Beach.     Harper   28 

6.  The   Singer   of   the   Kootenay.     Knowles.    Henry 

l-'iow  ile 25 

BEST  SELLERS  IN  U.S. 
According  to  the  "Bookman's"  list  the  six  best  selling 
looks   (fiction)   were:  Points. 

1.  The  Winning  of  Barbara  Worth.     Wright.     (Book 

Supply  Co.)   $1.30 294 

2.  The  Common   Law.     Chambers.     (Appleton.)   $1.40  202 

3.  The  Ne'er-Do- Well.      Beach.    (Harper.)    $1.25 229 

4.  The      Harvester.       Stratton-Porter.      (Doubleday, 

Page.)  $1.35 192 

.").  The  Iron  Woman.     Deland.   (Harper.)   $1.35 116 

6.  Queed.      Harrison.    (Houghton    Mifflin.)    $1.35 110 

The  best  selling  non-fiction  was: 

1.  Woman   and   Labor.     Schreiner.    (Stokes.)    $1.25. 

2.  How  to  Live  on  Twenty-Four  Hours  a  Day.     Bennett. 

(l)orran.)  50c. 

3.  The  West  in  the  Past:     Collier.     (Scribner.)  $1.50. 

4.  Mental  Efficiency.     Bennett.     (Doran.)  75c. 

5.  Paper  Bag  Cookery.     Soyer.     (Sturgis  &  Walton.)  00c. 

6.  My  Life.     Wagner.     (Dodd,  Mead.)  $8.50. 

The  best-selling  juveniles  were: 

1.  The  Motor  Bovs'   Series.     Young.     (Cupples  &  Leon.) 

50c. 

2.  Rolf  in   the  W Is.  Scion.      (Doubleday,   Page.)    $1.50. 

3.  The 'Story  Girl.     Montgomery.     (Page.)     $1.50. 

1.   Mother  Carey's  Chickens.     Wiggin.      (Houghton   Miff- 
lin.)    $1.25. 
5.  The   Sea   Fairies.     Baum.      (Reilly   &  Britton.)     $1.25. 

PUBLISHERS'    BEST   SELLERS. 

Henry  Frowde. — 1.  "Singer  of  the  Kootenay.  2. 
"Glory  of  Clementina."     3.  "The   Dop  Doctor." 

Copp,  Clark  Co.— 1.  "The  Fruitful  Vine."  2.  "The 
One    Way    Trail."      3.   "The    Secret    Garden." 

McLeod  and  Allen. — 1.  "The  Winning  of  Barabara 
Worth."  2.  "The  Common  Law."  3.  "Kennedy 
Square." 

Musson     Book     Co.— 1.  " Ne 'en-do-Well. "       2.  "The 
Case    of    Richard    Mcyncll."      3.   "Queed." 
McClelland  and  Goodchild.     1.  "Love  in  a  Little   Town." 
2.  "Strawberry  Acres."     3.  "Sixes  and   Sevens." 


Another  Book   Pessimist. 

Sir  Edmund  Gosse,  a  book  collector  of  note,  takes  up 
the  protest  so  vigorously  sounded  by  Lord  Rosebery  at 
the  opening  of  the  great  Mitchell  Library,  in  Glasgow, 
which  the  latter  characterized  as  "an  enormous  book 
cemetery — cemetery,  because  after  all,  most  of  the  books 
are  dead."  Sir  Edmund  thinks  the  time  has  come  to 
regulate  the  immense  distribution  of  books,  and  also  takes 
a  fling  at  the  Carnegie  libraries,  referring  to  them  as 
"doubtful  blessings."  He  expressed  the  opinion  that  there 
should  be  a  tendency  toward  concentration  or  selection 
for  fear  that,  facing  the  gigantic  masses  of  rubbish,  the 
public  will  give  up  read'ng  books  altogether. 

•) 

Publisher  and   Public   Events. 

One  of  the  things  of  which  we  are  reminded  by  a 
study  of  the  autumn  book-lists,  says  the  English  Booksel- 
ler editorially,  is  that  current  literature  shows  an  in- 
creasing tendency  to  be  as  topical  and  "up-to-date"  as 
journalism  itself.  Wise  in  his  generation,  the  enterpris- 
ing publisher  of  to-day,  is  nothing,  if  not  a  keen  student 
of  public  events  ;  and  no  sooner  does  a  question  show 
signs  of  looming  large  in  the  public  eye,  than  he  is  on 
the  track  of  authors  qualified  to  provide  him  with  a  book 
or  books,  dealing  with  some  phase  of  the  prominent  sub- 
ject. This  autumn,  for  instance,  we  shall  have  a  propos 
works  dealing  with  industr'a'  andeconomic  problems,  with 
Portugal  and  its  people,  with  Irish  history  and  govern- 
ment, and,  no  doubt,  with  matters  germane  to  the  curi- 
ously one-sided  "war"  bet-wen  Italy  and  Turkey. 


To  Prevent  Publication. 
An  action  has  been  entered  at  Osgoode  Hall  by 
Ocorge  Goldwin  Smith,  Lindsay,  against  William  Dawson 
j^eSueur,  of  Ottawa,  author  of  "A  Life  of  William  Lyon 
Mackenzie,"  written  for  the  Makers  of  Canada  series  but 
which  was  not  included  therein,  although  paid  for  by  the 
publisher.  The  author  sought  the  help  of  the  courts  in  an 
effort  to  gain  publicity  for  his  work,  and  early  in  October 
obtained  an  order  giving  him  possession  of  his  manu- 
script. The  action  against  him  is  for  an  injunction  to  re- 
strain him  from  publishing  anything  containing  any  copy, 
extracts  or  references  to  documents,  papers,  books  or 
newspapers,  the  property  of  the  plaintiff,  who  is  a  grand- 
son of  William  Lvon  Mackenzie. 


The  Oxford  Cniversity  Press  has  been  awarded  eight 
grands  prix  at  the  Turin  Exhibition,  1911,  making  in  all 
24  grands  prix  since  1900  at  the  four  international  exhibi- 
tions (Paris,  1900;  London,  1908;  Bruss-ls,  1910;  Turin, 
1911,)  for  publishing,  bookbinding,  paper  making,  printing 
and  collotvping.  Th^  jury  at  the  Turin  Exhibition  speci- 
ally congratulated  the  Oxford  University  Press  upon  the 
excellence  of  its  binding  exhibit. 


BOOKSELLER     AND     STATIONER 


23 


Nearly  Seventy  Years  in  Publishing  Business. 
Matthew  Henry  Hodder,  the  veteran  publisher,  whose 
passing  was  noted  in  the  last  issue  of  Bookseller  and 
Stationer,  was  probably  the  oldest  of  London's  publish- 
ers, being  in  his  81st  year.  He  entered  the  publishing 
business  at  14,  when  he  was  apprenticed  to  .Jackson  & 
Walford,  in  which  firm  he  subsequently  became  a  partner, 
and  in  1868,  the  firm  became  Hodder  &  Stoughton.  One 
of  their  earlier  successes  was  "From  Log  Cabin  to  White 
House,"  the  story  of  President  Garfield,  which  sold  in 
England  to  the  extent  of  quarter  of  a  million  copies.  Then 
they  bought  out  Prof.  Drummond's  "Natural  Law  in  the 
Spiritual  World,"  which  had  been  refused  by  two  publish- 
ing houses.  The  firm  has  issued  "The  British  Weekly" 
under  the  same  editorship  since  1886.  Hodder  &  Stough- 
ton published  the  works  of  "Ian  Maclaren,"  and  of  J.  M. 
Barrie,  whose  last  book,  "Peter  and  Wendy,"  appeared  on 
the  day  of  Mr.  Hodder's  death.  For  fifty  years  Mr.  Hod- 
der was  one  of  the  leading  figures  in  the  religious  life  of 
the  metropolis.  The  story  of  Mr.  Hodder's  rise  from  the 
time  he  arrived  in  London  by  stage  coach  sixty-seven 
years  ago  to  become  an  apprentice  in  a  .publishing  house 
would  make  an  interesting  volume. 


Beresford's  Book  Halted. 
Lord  Charles  Beresford's  book,  "The  Great  Betrayal," 
which  was  to  have  appeared  on  the  6th  inst.,  has  been 
delayed  owing  to  "most  important  corrections"  being 
necessary.  It  is  understood  that  the  real  reason  for  the 
delay  is  that  the  views  of  the  new  First  Lord  of  the 
Admiralty,  Winston  Spencer  Churchill,  coincide  with  those 
of  Condor  Charlie,  and  that  the  author  is  prepared  to 
spoil  a  good  book  rather  than  risk  danger  to  the  navy, 
having  Teamed  in  private  Mr    Churchill's  theories. 

® 

Joseph  Pulitzer's  Bequests. 
Among  the  bequests  in  the  will  of  Joseph  Pulitzer 
was  one  of  $1,000,000  for  (he  establishment  of  o  School  of 
Journalism  at  Columbia  University  with  the  ratification 
of  an  additional  million  for  the  same  purpose  subject  to 
certain  conditions.  Among  the  many  other  bequests  are: 
$1,000  for  the  American  novel  published  during  the  year 
best  presenting  the  wholesome  atmosphere  of  American 
life;  $2,000  for  the  best  book  of  the  year  on  U.S.  history: 
$1,000  for  the  best  American  biography  teaching  patriot- 
ism and  unselfish  services,  and  $1,000  for  the  original 
play  presented  in  New  York,  best  representing  the  edu- 
cational value  and  power  of  the  state  in  raising  the 
standard  of  good  morals,  tastes  and  manners. 

® 

Book  Guessing  Contest. 

One  of  the  Toronto  newspapers  is  conducting  a  series 
of  book  guessing  contests,  and  in  one  of  the  recent  con- 
tests the  problem  was  to  guess  a  title  from  these  two 
lines: — 

Toronto.— Population,  375,000. 
Montreal.— Population,   450,000. 

This  answer  was  awarded  the  first  prize: — 

In  my  opinion  the  lines  in  question  refer  to  the  book 
written  by  the  late  Charles  Dickens — entitled  "A  Tale  of 
Two   Cities." 

My  reason  for  holding  this  opinion  is  that  the  word 
"tale",  is  defined  by  "Webster"  as  meaning  to  "reckon" 
or  "count," — thus  instead  of  using  the  word  "population" 
we  might  substitute  the  word  "tale"  with  the  same    re- 


sult, although  the  latter  word  is  not  used  very  frequently 
in  this  sense. — E    M.  Paterson. 

® 

Philosophy   of   Book  Buying. 

Arnold  Bennett  in  "Mental  Efficiency"  admits  that  he 
has  hundreds  of  volumes  in  his  library  which  ho  will  never 
read.  "My  eyes  rest  on  the  works  of  Berkeley  in  three 
volumes,"  he  says.  ."I  cannot  conceive  the  circumstances 
in  which  I  shall  ever  read  Berkeley;  but  I  do  not  regret 
having  bought  him  in  a  good  edition,  and  I  would  buy 
him  again  if  I  had  him  not  ;  for  when  I  look  at  him  some  of 
his  virtue  passes  into  me.  I  am  the  better  for  him.  A 
certain  aroma  of  philosophy  informs  my  soul,  and  I  am 
less  crude  than  I  should  otherwise  be." 

The  author  argued  further  that  all  impassioned  book- 
men, except  a  few  who  devoted  their  whole  lives  to  read- 
ing, had  rows  of  books  on  their  shelves  which  they  had 
never  read  and  never  would  read,  and  that  the  pessimism 
that  bemoaned  the  danger  that  more  people  bought  new 
editions  of  classics  than  read  them,  was  uncalled  for. 

® 

Subsidized  Series  of  Classics. 
James  Loeb,  the  New  York  banker  who  retired  from 
the  firm  of  Kuhn,  Loeb  &  Company  a  few  years  ago,  is 
to  assume  the  financial  burden  of  the  translation  into 
English  and  publication  of  the  classical  authors  of  all 
periods,  the  series  to  include  about  200  Volumes.  The 
need  for  such  a  work  was  broughi  to  the  attention  of  Mr. 
Loeb  in  Paris  by  Prof.  Salomon  Reinach,  of  the  Louvre, 
who  pointed  out  that  for  many  years  there  had  been  no 
English  translations  of  the  minor  Greek  and  Latin  auth- 
ors, and  those  of  the  later  periods.  W:hile  it  is  not 
planned  to  make  the  series  an  edition  de  luxe,  it  will  be 
published  in  first-class  style. 

® 
A  Buffalo  Book   Shop. 

The  one  spot  which  the  man  interested  in  books  is 
sure  to  visit  when  in  Buffalo  is  the  fine  shop  of  the  Otto 
Ulbrich  Company.  It  is  a  particularly  well-appointed 
bookstore  and,  strange  to  say,  practically  the  only 
Simon-pure  establishment  of  the  kind  in  that  cjty  of  ap- 
proaching half-a-million  people.  Replying  to  the  expres- 
of  surprise  at  this  fact,  made  by  a  representative  of 
Bookseller  and  Stationer  upon  a  recent  visit  there,  Mr. 
Christopher  Grauer,  secretary  of  the  Ulbrich  concern, 
pointed  out  that  as  a  book  centre  Buffalo  could  not  lie 
compared  witli  a  city  like  Toronto,  owing  to  the  prepon- 
derance of  the  foreign  population,  who  are  not  as  a  rule 
book  buyers.  A  significant  fact  pointed  out  was  that 
Buffalo's  population  included  80.000  Poles  and  30,000 
Italians.  Even  the  generally  excellent  citizens  of  German 
extraction,  of  whom  Buffalo  had  100.000,  were  not  liberal 
buyers  of  books. 

However,  the  fact  remains  that  in  this  particular 
store  Buffalo  can  well  pride  herself.  Mr.  Grauer  said 
they  were  doing  a  remarkable  business  in  Everyman's 
library.  The  price  to  the  trade  over  there  is  slightly 
higher,  but  the  profit  is  better  because  the  retail  price  is 
not  slaughtered  by  department  stores. 

® 

Receipts  for  books  sold  at  cost  price  by  the  Canadian 
Council  of  the  Laymen's  Missionary  Movement  in  the  Ca- 
nadian West,  amounted  to  $1,500,  the  chief  sellers  beiny; 
"My  Neighbor"  and  "Within  Our  Gates,"  both,  dealing 
with  emigration  and  the  Canadian  city  problem. 


24 


BOOKSELLER  AND  STATIONER 


Canadian  Books  and  Authors 

Western  Book  by  a  New  Writer — News  About 
Late  and  Forthcoming  Publications — Miss  Teskey 
and     'The  Yellow  Pearl." 


What  the  publishers  believe  will  be  the  most  popular 
book  mi  the  West  this  year  is  Canon  GiUis'  "Love  in 
Manitoba,"  which  is  being  brought  out  by  Mussons. 
The  story  is  said  to  be  well  supplied  with  the  arteries  of 
life  and  warm  human  feeling,  and  with  the  sinews  of 
strength.  The  characters  are  true  flesh  and  blood,  natur- 
ally drawn  and  typical  of  Western  life.  In  fact  the  West- 
ern atmosphere  is  unmistakable.  It  gives  a  picture  of 
life  in  a  prairie  settlement.  There  are  fine  descriptive 
passages  ;  and  the  dialogue  is  natural  and  easy  and  col- 
loquial. There  are  chapters  on  the  threshing-bee,  the 
country-dance,  the  deer  hunt,  the  blizzard,  the  inquest, 
and  the  trial,  all  true  to  the  life.  The  story  opens  in  a 
settlement  of  Swedes  and  other  Scandinavians  some 
twelve  miles  north  of  Minnedosa,  in  Manitoba.  The  first 
chapter  introduces  Christian  Nielson  and  his  son  Lud- 
wig  ;  with  the  latter  the  tale  has  most  to  do.  While  the 
laic  has  much  In  do  with  descriptions  of  t lie  West,  there 
is  a  strong  romantic  vein  running  throughout,  and  not 
a  little  adventure. 


CANON  GILLIS 
Author  of  "  Love  in  Manitoba" 

' '  THE  YELLOW  PEARL. ' ' 

It  tnaj  interest  sonic  readers  of  "The  Yellow  Pearl" 
to  learn  thai  Miss  Teskey,  the  author  of  that  book,  re- 
sided [or  some  weeks  in  the  same  house  with  the  Chinese- 
American  giil  wlio  is  I  lie  prototype  of  the  story.  Miss 
Teskey  was  slaying  a  summer  at  Niagara  Falls  when 
there  arrived  one  da\  at  the  same  house  where  she  was  in 
residence,  a  party  of  young  ladies  They  were  all  equally 
well  dressed  and  w  ell  mannered,  and  were  subjects  of  in- 
terest   to  the  other  guests  of  the  house. 

"What  is  there  in  the  face  of  that  creamy-complexion- 
ed  girl  thai  is  not  in  this  faces  of  the  others  ?"  said  Miss 
Teskey  to  a  friend. 

"I  do  not  see  anything  different  from  the  others,"  re- 
t  urned  the  friend. 

"I  do,"  said  Miss  Teskey,  "some  foreign  strain,  but  I 
cannot  make  out  the  nationality." 

Then  followed  a  discussion  as  to  whether  she  might 
have  some  Italian  or  Spanish  blood  in  her  veins.    It    was 


learned  that  she  was  the  daughter  of  an  American  father 
and  a  Chinese  mother.  Having  been  left  an  orphan  in 
China,  her  father's  people  had  brought  her  t0  live  with 
them,  in  New    York. 

Along  with  others,  Miss  Teskey  accompanied  this  girl 
to  church  on  Sundays,  and  on  long  strolls  through  the 
country  during  week  days,  and  had  great  opportunities  for 
seeing  life  through  her  eyes. 

It  was  after  mentally  digesting  what  she  had  seen  and 
heard  while  in  company  with  the  Chinese-American  girl 
that  Miss  Teskey  got  her  material  for  "The  Yellow 
Pearl." 

Bliss  Carman  contributes  an  introduction  to  Mrs. 
Annie  Fellows  Johnston's  new  book,  "Travelers  Five 
A  Ion-  Life's  Highway. " 

Dr.  Grenfell  has  written  a  story  for  St.  Nicholas,  en- 
titled "Brin."  relating'  the  adventures  dog-  and  master 
have  had  tog-ether  in  Labrador. 

"A  Girl  From  Canada,"  by  Edith  C.  Kenyen,  an  ad- 
dition to  the  R.T.R.  "Young  Girl's  Library,"  tells  of 
the  hard  treatment  a  little  orphan  girl  from  Canada  re- 
ceives from  her  relatives  in  England. 

Sir  George  Ross  is  reported  to  have  completed  his 
reminiscences  and  that  arrangements  are  about  to  be 
made  for  publication 

Norman  Gurd's  "Tecumseh,"  the  new  volume  of  the 
"Canadian  Hero  Series,"  has  been  issued  by  William 
Briggs,  and  should  rival  in  popularity  the  first  of  the 
series,  "The  Story  of  Sir  Isaac  Brock." 

A  new  Canadian  author  who  has  issued  her  first  book 
from  the  press  of  William  Briggs  is  Miss  Jean  Mitchell 
Smith.  The  volume  is  entitled  '<Sunshine-Shadder,"  and 
is  a  sketch  of  life  in  Northern  Ontario.  This  book  in  its 
character  sketching'  and  in  its  details  of  life  in  a  frontier 
village  is  verv  entertaining,  and  it  preserves  in  an  his- 
torical way  the  some  life  of  the  people  of  the  kind  fast 
passing  away. 

Robert  W.  Service  in  "Songs  of  a  Sourdough," 
"Ballads  of  a  Cheechako,"  gave  some  idea  of  life  in  the 
mining  and  frontier  towns  of  the  Yukon.  A  new  author 
who  has  appeared  has  issued  through  William  Briggs 
"Rhymes  of  the  Survey  and  Frontier."  The  author, 
Ccorrre  Blacksfone  Field,  has  had  experiences  in  all  parts 
of  the  world  His  poems  are  redolent  of  life  in  the  open, 
atid  will  no  doubt  anneal  to  a  larpre  clientele. 

\n  excellent  work  published  privately  by  William 
Rriesrs  for  the  author,  the  Very  Rev.  Dean  Edward  C. 
Paeet,  of  Calgarv,  Alta..  is  entitled  "A  Memoir  of  the 
Honorable  Sir  Charles  Paget,  and  Reminiscences  of  My 
Family  and  Life."  The  volume  contains  over  thirty 
illustrations. 

The  second  edition  of  Marv  T.  S.  Schaeffer's  "Old 
Indian  Trails  of  flip  Rocky  Mountains,"  has  just  been 
issued   bv  William  Brigrgs. 

Cassell  (V  Co.,  have  placed  on  the  market  the  long  ex- 
nected  book  bv  Arthur  E.  Copping',  "Canada  To-dav  and 
To-morrow."  Tt  is  said  to  be  one  of  the  best  books  on 
Canada  published  this  vear.  Tt  is  illustrated  in  colors 
and  black  and  white  bv  Harold  Copping,  who  is  a  brother 
of  the  author. 

"On  the  Iron  at  Bie  Cloud,"  by  Packard,  the  Cana- 
dian western  railroad  s+ory,  has  had  so  eood  a  sale  that, 
MeClelland  &  Goodchild  have  just  issued  the  second  edi- 
tion. 

The  Conp.  Clark  Co  are  to  bring  out  soon  six  of 
the  mosl  ponular  or  Van  Dyke's  volumes  in  a  thin  paper 
edition  in  leather  binding.  Thev  will  also  issue  Henry 
Van  Dvke's  poems  complete  in  one  volume.  The  only 
new  Van  Dyke  book  this  year  will  be  his  "The  Sad 
Shepherd." 


BOOKSELLER     AND     STATIONER 


25 


Notes  of  New  Books. 

"The  Silences 'of  the  Moon"  is  the  title  of  a  book  by 
Henry  Law  Webb,  just  issued  by  .John  Lane,  of  London. 
Another  new  publication  from  the  same  house  is  "The 
Dempsey  Diamonds,"  by  Allen  Arnott. 

"For  Lovers  and  Others,"  by  James  Terry  White,  is 
an  illuminated  holiday  book  published  by  Frederick  Stokes 
&  Co.,  New  York,  at  $1.25  net. 

The  Outing  Publishing  Co.  have  just  published  "Peo- 
ple of  the  Wild"  by  F.  Ste.  Mars,  and  "The  Two-Gun 
Man"  by  Robert  W.  Amick,  both  at  $1.25  net. 

McClurg's  new  issues  include  "Emerson's  Wife  and 
Other  Western  Stories,"  by  Florence  Finch  Kelly.  Cloth 
$1.25  net. 

"The  Claw,"  by  Cynthia  Stockley,  is  one  of  the  suc- 
cessful novels  of  the  day,  having  gone  into  four  or  five 
editions.     William  Briggs  is  handling  this  book  in  Canada.' 


Richard  Wagner's  autobiography,  "My  Life,"  a  two- 
volume  work,  an  authorized  translation  from  the  German, 
is  one  of  the  interesting  new  offerings  by  William  Briggs. 

"Peter  Piper's  Practical  Principles  of  Plain  and  Per- 
fect Pronunciation,"  by  Phillips,  is  among  the  new  books 
that  will  interest  dealers  in  educational  books.  ,' 

"McKenny's  Tested  Formulas,"  collected  by  Mr. 
Kenny  during  fifty  years  in  the  drug  business,  is  a  valu- 
able work  which  was  freely  sold  on  subscription-at  $5  net 
when  brought  out  by  William  Briggs,  is  now  being  offered 
at  $2,  and  dealers  should  be  able  to  do  considerable  busi- 
ness with  it,  as  the  volume  is  recognized  as  a  valuable 
one. 

The  John  Lane  Co.,  of  New  York,  have  published 
"Pomander  Walk,"  novelized  by  Louis  N.  Parker  from  the 
quaint  play  of  that  name,  which  has  been  one  of  the  sea- 
son's dramatic  successes. 

Fairy  Tales  and  Juveniles  are  included  in  a  beau- 
tiful series  of  new  holiday  gift  books  issued  by  Rand,  Mc- 
Nallv  &  Co.,  of  Chicago,  at  $1.25  each.  The  titles  are  : 
"The  Rose  Fairies,"  "The  Garden  of  Heart's  Delight," 
"Edda  and  the  Oak,"  "Jockie  and  the  Rainbow."  "Other 
Rhvmes  for  Little  Readers,"  and  "The  Enchanted  Pea- 
cock." 

Three  new  juvenile  books  just  issued  by  W.  &  R. 
Chambers,  are  :  "With  Morgan  in  Panama,"  bv  Com- 
mander Currev;  "The  Doctor's  Children,"  by  L.  T.  Meade, 
and  "That  Troublesome  Doe,"  by  Raymond  Jacberns  ; 
"Blair  of  Balaclava,"  Escott  Lynn  ;  "A  Schoolgirl  of 
Moscow,"  Mav  Baldwin. 

"The  Twelfth  Christmas,"  bv  Marjory  Benton  Cooke, 
a  tale  in  verse  in  which  the  chracters  are  Mary,  mother 
of  Jesus;  Marah,  a  little  child,  and  the  Christ  child,  the 
scene  being  Joseph's  cottage  at  Nazareth.  It  is  a  decor- 
ated volume,  comes  boxed  and  retails  at  50c. 

The  Copp,  Clark  Co.  report  exceptional  success  in  the 
sale  of  Dean's  rag  books. 

A.  J.  Anderson's  book  "The  Artistic  Side  of  Photog- 
raphy," published  by  the   Copp,   Clark  Co.,  is   one   de- 


signed to  be  of  permanent  use  to  photographers,  amateur 
and  professional,  being  a  clear  and  accurate  treatise  with 
examples  of  some  of  the  best  work  possible  to-day. 

Among  the  books  just  issued  by  the  Copp,  Clark  Co. 
are  a  new  edition  of  "Guinevere  and  other  Poems," 
Lord  Tennyson,  and  "The  Christmas  City:  Bethlehem 
Through   the  Ages,"  Lewis  Gaston  Leary. 

The  growing  number  of  booksellers  who  are  paying 
special  attention  to  the  technical  and  educational  book 
trade  will  be  interested  in  these  new  books  just  issued 
by  the  Frederick  A.  Stokes  Co.,  New  York;  "In  Bird- 
land,"  by  Oliver  G.  Pike,  the  noted  English  sportsman 
and  lecturer  and  "The  World's  Minerals,"  by  L.  J. 
Spencer,  an  author  of  many  books  on  the  study  of 
minerals. 


Book  Trade  Notes. 

Current  events  in  China  are  drawing  daily  reference  to 
two  books  by  the  late  Archibald  Little,  viz.,  "The  Glean- 
ings from  Fifty  Years  in  China"  and  "Across  Yunnan." 
The  author  is  one  of  few  men  who  writes  with  absolute 
authority  from  experience  actually  gained  on  the  spot,  and 
it  can  be  safely  stated  that  what  he  does  not  know  about 
China  is  not  worth  repeating.  He  prophesied  the  events 
that  have  led  up  to  the  present  controversy,  and  even 
hints  at  an  absolute  revolution  of  the  distribution  of  the 
Powers  in  the  East.  Both  Books  have  been  edited  and  re- 
vised by  Mrs.  Little.  The  books  are  published  by  Samp- 
son Low,  Marston  &  Co. 


Booksellers  should  keep  in  touch  with  theatrical  at- 
tractions booked  for  their  towns,  in  which  the  plays  are 
dramatizations  of  books  or  vice  versa,  as  it  can  be  made 
a  means  of  boosting  sales  of  those  titles.  For  instance, 
"Graustark"  is  booked  in  Ontario  as  follows:  Dec.  4, 
St.  Thomas;  Dec.  5,  London;  Dec.  6,  Woodstock;  Dec.  7, 
Gait;  Dec.  8,  St.  Catharines;  Dec.  9,  Brantford;  Dec. 
11-12,  Hamilton;  Dec.  13,  Barrie;  Dec.  14,  Orillia;  Dec. 
L5,  North  Bay;  Dec  16.  Sault  Ste.  Marie. 


Fixtures  for  the  displaying  of  books  and  magazines  are 
absolutely  necessary  in  the  modern  bookstore.  This  per- 
tains particularly  to  the  showing  of  the  "new  novels, 
poetry  and  other  works  that,  because  of  the  fact  that 
they  are  just  off  the  presses  are  made  conspicuous  in  win- 
dow and  counter  trims.  All  the  prominent  stores  have 
something  of  their  own  ideas  in  these  fixtures  and  the 
window  or  counter  with  a  distinctive  arrangement  of 
books,  paper,  etc.,  is  usually  built  around  a  fixture  or 
two  that  permit  something  out  of  the  ordinary. 


26 


BOOKSELLER  AND  STATIONER 


New  Books  Received 

Covenanting    Pilgrimages  and     Studies..      A.     B.    Todd. 
Cloth,  ")  shillings  net.     Edinburgh:  Oliphant,  Ander- 
son &  Ferrier, 

This  is  the  third     volume  on  the  Covenanters  by  this 
writer,  who  has  lived  close  upon  ninety  years  amidst  the 
scenes  of  which  he  writes  with  so  graphic  a  pen  and  has 
come  to  be  looked  upon  as  their  historian. 
A  History  of  the  American  Bar.     By  Charles    Warren. 

Cloth,  $4.00.    Boston  :    Little,  Brown  &  Co. 

This  is  an  historical  sketch  dealing  with  influences 
which  produced  the  great  American  lawyers.  Part  I., 
telling  of  conditions  in  the  American  colonies  and  up  to 
1860.  Part  II.  portrays  the  growth  of  the  American 
Bar  from  the  foundation  of  the  Supreme  Court  in  that 
year. 
Goethe  and    His   Women    Friends.     By    Mary    Caroline 

Crawford.     Cloth,   $3.00.     Boston  :     Little  Brown  & 

Company. 

A  handsomely  bound  gift  volume  in  which  the  author 
deals  in  a  most  interesting  manner  with  the  true  nature 
of  the  relation  between  Goethe  and  the  many  charming 
women  whose  lives  were  interwoven  with  his,  the  writ- 
er's contention  being  that  the  platonic  element  entered 
much  more  largely  in  these  friendships  than  most  Eng- 
lish biographers  are  willing  to  admit. 
Many  Years  of  a  Florence  Balcony.  By  Virginia  W. 
Johnson.    Cloth,  $1.25.    Boston  :      Dana  Estes  &  Co. 

A  volume  of  observations,  recollections  and  impres- 
sions of  an  American  woman  of  letters  formed  during  a 
sojourn  of  twenty  years  in  Florence. 

On   Board    the    Mary    Sands.     By   Laura    E.    Richards. 
Cloth,  $1.25.    Boston  :    Dana  Estes  &  Co. 

More  about  Calvin  Parks  and  his  Down  East  friends 
told  in  the  captivating  manner  that  marked  the  previous 
books  of  this  charming  writer. 

Captivity.     Roy  Harriman.     Cloth.     London:  Methuen  & 
Co. 

A  novel  dealing  with  prison  life  in  England. 
The  Growth    of    a    Planet.     Edwin  Sharpe  Grew.    Chilli, 
(is.     London :   Methuen  &   Co. 

In  this  work  an  attempt  is  made  to  group  modern 
theories  and  hypotheses  of  the  birth  and  growth  of  a 
planetary  body  like  the  Earth,  from  the  point  at  which 
the  nebula  of  which  it  is  the  fraction  receives  form  and 
movement,  and  carrying  it  to  the  point  at  which  it  be- 
comes occupied  by  man. 

Eighteen  Capitals  of  China.     William  Edgar  Geil.     Lon- 
don :    Constable  &  Co.,  Ltd.    Cloth,  21s.  net. 

A  pretentious  volume  covering  a  visit  to  the  "Eigh- 
teen Capitals."  affording  a  first-hand  glimpse  of  each  of 
the  provinces  of  "Central  Glory,"  which  is  the  Chinese 
name  for  China.  It  gives  an  impression  of  present  day 
conditions  in  China  and  tells  of  the.  transition  from  ages 
of  devotion  to  the  arts  of  peace  to  the  military  awaken- 
ing of  which  the  present  rebellion  is  a  result. 
The  Shadow  Men.  Donald  Richbery.  Chicago:  Forbes 
&  Co.    Cloth,  $1.25. 

A  story  of  a  scapegoat's  struggle  to  escape  apparent 
destiny,  inspired  by  his  love  for  a  woman  and  aided  by  a 
loyal  friend.  It  tells  how  "The  Men-Higher-Up"  work  in 
the  shadows  behind  great  corporations,  safe  from  the  grim 
penalties  of  the  law  and  how  the  underling  is  picked  and 
annointed  for  sacrifice  and  public  wrath. 
Opera  Synopses.  J.  W.  MeSpadden,  New  York:  T.  Y. 
Crowell.    Cloth,  .75  net. 

The  plots  of  sixty-four  operas,  grand,  romantic  and 
Mght,  retold  in  clear     concise  form.     Designed  for  opera- 


goers  and  those  living  outside  the  large  cities  wishing  to 
have  a  knowledge  of  standard  productions. 

"The  Aeroplane:  Past,  Present  and  Future."  Claud' 
Graham-Wright  and  Harry  Harper.  Cloth,  $2.00. 
Toronto  :    Henry  Frowde. 

A  book  of  information  designed  to  be  useful  and  inter- 
esting. Contents  include  a  list  of  the  world's  airmen; 
records  of  chief  flights,  and  contributions  by  experts  on 
subjects  regarding  which  they  are  accepted  authorities. 
Not  the  least  interesting  feature  is  the  collection  of  re- 
markable illustrations. 

The   Guidebook  to   Colorado.     Eugene  Parsons.     Boston: 
Little,  Brown  &  Co.     Cloth,  $1.50  net. 

Desmond  Rourke,  Irishman.    By  John  Haslette.    Toronto: 
Bell  &  Cockburn.     Cloth,  $1.25. 

The  Life  of  Robert  Louis  Stevenson.     Graham  Balfour. 
London :  Methuen  &  Co.,  Ltd.,     Is.  net. 

The  Scott  in  Canada.     J.  Murray  Gibbon.    Toronto:  Mus- 

son  Book  Co.     Cloth,  75  cents. 

This  is  a  book  of  absorbing  interest,  covering  the 
history  of  the  settlement  of  Canada  from  the  earliest 
days  to  the  present  time,  and  the  exploits  in  Canada  of 
such  noted  Scotsmen  as  Sir  William  Mackenzie,  Lord 
Selkirk,  Simon  Fraser,  General  Murray,  Alexander  Mac- 
kenzie, Sir  George  Simpson,  Lord  Strathcona  and  other 
noted  men  of  the  race,  form  only  a  portion  of  the  ex- 
cellent contents  of. this  volume.  The  final  chapter  deals 
with  the  flood-tide  of  emigration  and  places  the  number  of 
Scots  in  Canada  at  close  upon  a  million. 


-«- 


BOOK  NOTES. 

McClelland  &  Goodchild  have  issued  a  second  edition 
of  "Love  in  f.  Little  Town,"  by  J.   E.  Buckrose. 

Mr.  T.  Fisher  Unwin  has  been  awarded  a  diploma 
of  Grand  Prix  for  his  exhibit  of  books  at  the  International 
Exposition  at  Turin  this  year. 

William  Copp,  head  of  the  book  department  of  the 
Copp,  Clark  Co.,  is  on  his  annual  visit  to  England  and 
expects  to  be  back  for  Christmas. 

T.  Fisher  Unwin  announces  publication  of  "Four 
Months  Afoot  in  Spain,"  by  Harry  A.  Franck,  author 
of  "A    Vagabond  Journey  Around  the  World." 

The  series  of  reciters  and  dialogue  books  published  by 
A.  Flanagan  &  Co.,  Chicago,  are  being  handled  by  'Vtc- 
Clelland  &  Goodchild,  for  Canada  and  that  firm  reports 
that  the  line  is  proving  popular  with  the  trade. 

Among  thv  new  offerings  by  McClelland  &  Goodchild, 
are  Grenville  Kleiser's  "How  to  Read  and  Declaim,"  and 
"Great  Speeches  and  How  to  Make  Them  ;"  Ben  King's 
"Southland  Melodies,"  an  illustrated  holiday  edition  ; 
Prof.  Bruce's  "Scientific  Mental  Healing  ;"  "The  Wheels 
of  Time,"  by  Florence  Barclay  ;  a  new  edition  of  the 
autography  of  Henry  M.  Stanley,  and  a  holiday  edition  of 
"Hiawatha,"  illustrated  by  Frederick  Remington  and 
Maxfield  Parrish. 

Among  (he  recent  publications  by  the  Macmillan  Com- 
pany of  Canada  are:  "Old  Lamps  for  New."  by  K.  V. 
Lucas:  "Great  Religious  Teachers  of  the  East."  by 
Alfred  W.  Martin;  a  new  edition  of  Morley 's  Life  of 
Gladstone;  "The  Friendship  of  Books."  by  Temple  Scott: 
"Honey  Sweet."  by  Edna  Turpin :  "The  Man  in  the 
Shadow,"  by  Richard  Washburn  Child;  "The  Mind  of 
Primitive  Man,"  by  Franz  Boas;  "Highways  and  By- 
ways of  (he  Great  Lakes."  by  Clifton  Johnston:  "Prin- 
ciples of  Insurance,"  by  W.  F.  Gephart. 


BOOKSELLER     AND     STATIONER 


27 


Monthly  Record  of  New  Books 

Publications  Placed  on  the  Market  by  Canadian 
Publishing  Houses. — A  Strong  List. 


Acorn,    George.     "One    of    the    Multitude."      Toronto: 

Henry  Prowde.     Cloth,  $1.25. 
Benson,  E.  P.     "Juggernauts."     Toronto:  Henry  Frowde. 

Cloth,  $1.25. 
Brown,  Katherine  H.       "Uncertain     Irene."       Toronto: 

McLeod   &  Allen.     Cloth,  $1.25. 
Bryson,  C.  L.    "Woodsy  Neighbors  of  Tan  and  Freckle." 

Toronto:  Henry  Frowde.     Cloth,  $1.25. 

Burgess,  Gelett.  "Find  the  Woman."  Toronto:  Mc- 
Leod &  Allen.     Cloth,  $1.25. 

Buchanan,  Thompson.  "Making  People  Happy."  Tor- 
onto: McLeod  &  Allen.     Cloth,  $1.25. 

Cattle,  Agnes  and  Egerton.  "The  Composer."  Toronto: 
Musson  Book  Co.     Cloth,  $1.25. 

Coleman,  Prof.  A.  P.  "Old  and  New  Trails.  Toronto: 
Henry  Frowde.     Cloth,  illustrated,  $2.50. 

Curwood,  James  0.  "Philip  Steel."  Toronto:  McLeod 
&  Allen.     Cloth,  $1.25. 

DeMorgan,  William.  "A  Likely  Story."  Toronto: 
Henry  Frowde.     Cloth,  $1.25. 

Dyer,  Walter  A.  "The  Richer  Life."  Toronto:  Mus^ 
son  Book  Co.  Cloth,  $1.00. 

Field,  E.  S.  "Purple  Stockings."  Toronto:  McLeod  & 
Allen.     Cloth,  $1.25. 

Gibbon,  John  Murray.  "Scots  in  Canada."  Toronto: 
Musson  Book  Co.     Cloth,  75  cents. 

Hocking,  Joseph.  "The  Wilderness."  Toronto:  Musson 
Book  Co.     Cloth,  $1.25. 

Houghton,  Mrs.  Lucile.  "A  Venture  in  Identity."  Tor- 
onto: Musson  Book  Co.     Cloth,  $1.00. 

Hutton,  S.  K.  "Among  the  Eskimo  Hunters  of  Labra- 
dor."    Toronto:  Musson  Book  Co.     Cloth,  $2.50. 

Jacobs,  W.  W.  "Ships  Company."  Toronto:  Musson 
Book  Co.     Cloth,  $1.25. 

Kummer,  F.  A.  "The  Green  God."  Toronto:  McLeod 
&  Allen.    Cloth  $1.25. 

Lyle,  Eugene  P.,  Jr.  "The  Transformation  of  Krag." 
Toronto:  Musson  Book  Co.     Cloth,  $1.25. 

Oxenham,   John.       "Their  High  Adventure."     Toronto: 

Musson  Book  Co.     Cloth,  $1.25. 
Patterson,  J.  E.     "Love  Like  the  Sea."     Toronto:  Henry 

Frowde.     Cloth,  $1.25. 
Porter,    Gene   Stratton.      "The   Song   of   the    Cardinal." 

Toronto:    McClelland    &    Goodchild.      Cloth,    colored 

illustrations,  $1.50. 
Rinehart,  Mary  Roberts.     "The  Amazing  Adventures  of 
Letita     ,  Carberry."    Toronto  :      McLeod      &      Allen. 

Cloth,  $1.25 
Robinson,   H.   Perry.     "Essence   of  Honeymoon."     Tor- 
onto: Henry  Frowde.     Cloth,  $1.25. 
Rolland,  Romain.    "John  Christopher."    Toronto:  Henry 

Frowde.     Cloth,  $1.25. 
Sheldon,   Arthur  F.     "The  Art   of   Selling."     Toronto: 

McClelland   &  Goodchild.     Cloth,  $1.25. 
Wallace,  Dillon.    "Saddle  and  Camp  in  the  Rockies."  To- 
ronto :  Musson  Book  Co.     Cloth,  $1.75. 
Ward,  Mrs.  Humphry.     "The  Case  of  Richard  Meynell." 
Toronto  :    Musson  Book  Co.    Cloth,    $1.25. 


Wason,  Robert  A.  The  Knight  Errant.  Toronto:  Mc- 
Leod &  Allen,     ('loth,  $1.25. 

White,  Grace  Miller.  From  the  Valley  of  the  Missing. 
Toronto:   McLeod   &  Allen.     Cloth,  $1.25. 

Wiggin,  Kate  Douglas.  An  Hour  With  the  Fairies.  To- 
ronto: McClelland  &  Goodchild.    Cloth,  net,  $1.25. 

Wright.  Harold  Bell.  Winning  of  Barbara  Worth.  To- 
ronto: McLeod  &  Allen.     Cloth,  $1.30  net. 

*        *        *» 

Captain  Slocum's  Voyage. 

The  departure  of  Captain  Slocum  from  New  York  har- 
bor two  years  ago  in  the  same  little  craft  in  which  he 
had  made  his  wonderful  voyage  around  the  world,  is  re- 
called by  the  recent  issue  of  a  new  edition  of  his  "Sail- 
ing Alone  Around  the  World,"  by  Sampson  Low,  Mars- 
ton  &  Co.,  of  London.  Since  setting  out  on  his  last  voy- 
age, nothing  has  been  heard  of  Captain  Slocum. 


Miscellaneous  Book  Notes. 

In  addition  to  the  regular  edition  of  "The  Money 
Moon,"  William  Briggs  is  offering  Jeffrey  Farnol's  new 
book  in  a  handsomely  bound  gift  edition  with  fifty  full 
page  illustrations,  twenty-two  in  coldrs,  the  illustrating 
being  done  by  A.  I.  Keller. 

In  connection  with  the  publishing  of  "Hilda  Less- 
ways,"  by  Arnold  Bennett,  (Briggs)  it  is  interesting  to 
note  that  this  is  the  second  of  a  triology  of  which  "The 
Clayhanger"  was  the  first.  The  third  will  appear  next 
year. 

Anna  Alice  Chapin's  "Nowadays"  fairy  book,  pic- 
tured by  Jessie  Willcox  Smith,  is  one  of  the  popular 
books    offered   the    trade   by    William   Briggs. 

Conspicuous  among  Briggs'  holiday  offerings  is  Har- 
rison Fisher's  book  "American  Belles." 

Another  attractive  book  in  the  Briggs  line  is  "The 
Blue  Bird,"  by  Maurice  Maeterlinck,  a  fairy  play  in 
six  acts.  This  fine  holiday  volume  has  twenty-five  illus- 
trations by  F.  Caley  Robinson. 

The  Musson  Book  Company  report  having  good  suc- 
cess with  the  sumptuous  editions  of  "The  Compleat 
Angler,"  "Idylls  of  the  King,"  "David  Copperfield" 
and  "The  School  for  Scandal."  These  are  publications 
lavishly  produced  with  a  wealth  of  illustrations,  many  of 
them  in  colors. 

Robert  J.  C.  Stead,  author  of  "Empire  Builders,"  has 

just  put  on  the  market  through  William  Briggs,  "Songs 

of  the  Prairie"  and  "Prairie  Born  and   Other  Poems." 

Both    of    these    volumes    appeal    to    the    Canadian    West. 

"Songs  of  the  Prairie"  is  gotten  out  in  a  form  similar  to 

the    editions    of    Service's    volumes;    "Prairie    Born    and 

Other  Poems"  is  published   uniform   with   "The   Empire 

Builders. ' ' 

'  An  appropriate  Christmas  gift  volume  is  Coulson  Car- 

nahan's  "The  Man  of  No  Sorrows,"  just  published  by  Cas- 

sell  &  Co. 

*        *        * 

R.  D.  Warren,  manager  of  the  Baptist  Book  Room, 
Toronto,  was  re-elected  Chairman  of  the  Board  of  Gov- 
ernors of  McMaster  University  at  the  recent  Baptist  con- 
vention of  Ontario   and   Quebec,   held   in   Montreal. 


■-^  /-k  >-y  wr  /-^  Out-of-print  books  supplied.   No  matter  what  subject 

r^l    II    I  IX.  ^  Can  supply  any  book  ever  published.    We  have  50. 000 

»-»V^W  I**-'*       rare-books. 

BAKER'S  BOOK  SHOP,  JohnBright  St.,  Birmingham,  Eng. 


28 


BOOK  S E LLE R     AND     STATIONER 


News  of  the  Book  World 

Proposed  Bibliography  of  British  History — Inter- 
esting Items  About  Books  and  Writers. 


The  Anglo-American  committee  formed  to  elaborate  a 
practical  scheme  for  the  preparation  of  the  proposed 
"Bibliography  of  British  History  Since  1485"  has  accom- 
plished its  task  and  reported  to  the  British  Library  As- 
sociation. This  work  will  include  England,  Wales,  Scot- 
land and  Ireland  and  the  colonies — among  which,  of 
course,  will  figure  the  American  colonies  up  to  the  period 
of  (lie  Revolution. 

The  American  and  English  sales  of  "Queed"  combined 
total  already  87,000  copies. 

Only  three  of  the  books  of  fiction  published  in  the 
spring  of  1011  appear  in  the  list  of  the  best  sellers  this 
autumn  in  competition  with  the  flood  of  new  books  by 
famous  authors.  The  spring  trio  are  all  by  practically 
heretofore  unknown  authors— "The  Broad  Highway"  by 
Jeffery  Farnol,  "Queed"  by  Henry  S.  Harrison,  and  "The 
Prodigal  Judge"  by  Vaughan  Kester. 

Little,  Brown  &  Co.,  announce  the  Pocket  Parkman, 
being  an  edition  of  twelve  volumes  of  Francis  Parkman's 
works  in  limp  morocco. 

The  popularity  of  Mary  E.  Waller's  "Woodcarver  of 
Lympus,"  lends  special  interest  to  the  appearance  of  her 
new  volume  "My  Ragpicker,"  just  issued  by  Little, 
Brown  &  Co. 

Casseil  &  Co.,  have  just  put  out  a  new  life  of  Tolstoi 
by  Paul  Birukoff.  The  author  was  the  intimate  friend  of 
the  great  Russian  teacher  and  collaborated  with  Tolstoi 
in  the  selection  of  much  of  the  material  for  this  volume. 

Lovers  of  R.L.S.,  and  their  name  is  legion,  will  be 
interested  to  know  that  Cassell  &  Co.  have  published 
new  illustrated  editions  of  "Treasure  Island,"  and  "The 
Master  of  Ballantrae,"  the  former  illustrated  with  twelve 
colored  plates  by  Cameron  and  the  latter  volume  by  Wal 
Paget. 

An  addition  to  Cassell's  series  of  Little  Books  on 
Great  Writers  is  Isobel  Strong's  book  dealing  with  R.  L. 
Stevenson. 

Among  the  new  books  published  by  the  Society  for 
Promoting  Christian  Knowledge,  London,  England,  are 
the  following. 

"At  All  Costs,"  by  Gladys  II.  Ward.  A  tale  of  the 
days  of  James  II  ;  "Nancy  and  Her  Cousins,"  by  L.  E. 
Tiddeman.  A  story  for  young  children  teaching  the  doc- 
trine of  unselfishness  ;  "In  A  Royal  Nursery,"  by  Ger- 
trude Hollis.  A  tale  of  the  seven  children  of  Charles  1. 
A  splendid  book  for  elder  children,  giving  an  excellent 
idea  of  the  life  of  the  period:  "The  Gypsy  Princess,"  by 
Dorothy  Payne.  Gallwey.  A  semi  fairy  story  for  the 
younger  children;  "The  Cave  of  Hanuman,"  by  Mrs. 
Hobart-Hampden.  A  present  time  tale,  giving  a  very 
good  idea  of  life  in  an  Indian  camp;  "The  Mysterv  of 
the  Albatross,"  by  Chas.  Metcalfe.     A   rattling  sea  storv 


full  of  adventure  and  interesi  for  1> 


'The  Burleii 


by  H.  Ellington.  A  story  for  younger  children;  "Within 
a  Year,"  by  Frederick  Harrison.  A  historical  tale  about 
the  time  of  George  TV.  Has  a  spice  of  adventure  and 
smuggling  ;  "Richard  of  Lympne,"  by  Violet  T  Kirk 
A  story  of  the  time  of  Richard  HI  and  the  doings  of  the 
young  Prince  of  Wales  ;  "Another  Pair  of  Shoes,"  by 
Austin  Clare.  Tells  of  a  London  shop  girl  who  consider- 
ed herself  too  exalted  to  marry  a  farmer,  but  afterwards 
changed  her  mind  ;  "The  Two  P's,"  by  G.  H.  Stevenson. 


Tells  of  two  maiden  ladies  who  adopt  an  orphan  of  a 
niece  ;  "Victories  of  the  Saints,"  by  Rev.  J.  M.  Neale, 
D.D.  A  volume  of  short  stories  of  the  lives  of  the  saints. 
An  excellent  book  for  children  ;  "Redwood  Ranch,"  by 
Bessie  Marchant.  A  tale  of  adventure  on  a  Western 
ranch. 

(1.  Bell  &  Sons,  London,  have  recently  published  "Bri- 
tain and  Sea  Law, "  a  book  by  T.  Baty  written  in  langu- 
age suitable  for  the  understanding  of  the  general  reader. 
It  deals  with  the  laws  affecting  distinctions  of  neutral 
ships;  food,  fuel,  machinery  and  cotton  as  contraband; 
prize  court  procedure;  means  of  constraint,  etc. 


Record  of  Recent  Copyrights 

Books  Registered  at  Ottawa  by  Canadian  Pub- 
lishers During  Past  Month — Interim  Copyrights. 

"Maritime  Business  Practice."  Edgar  Kaulbach,  Ha- 
lifax, Nova   Scotia 

"Physics."  Bj  Charles  Riborg  Mann  and  George 
Ramson  Twiss.  The  Educational  Book  Company,  of  To- 
ronto, Limited,  Toronto,  Ont. 

"Inquests  and  Investigations."  A  Practical  Guide  for 
the  use  of  Coroners  holding  Inquests  in  Ontario.  By  Ar- 
thur Jukes  Johnson.  Arthur  Jukes  Johnson,  Toronto, 
Ont. 

"A  Memoir  of  the  Honorable  Sir  Charles  Paget, 
G.C.H.,  (1778-1839)  and  Reminiscences  of  My  Life  and 
Family."  By  the  Very  Reverend  Edward  Clarence  Paget, 
D.D.  The  Very  Reverend  Edward  Clarence  Paget,  D.D., 
Calgary,  Alberta. 

"Short  Catechism  of  the  Sisters  of  Albi  for  the  Oral- 
ly Taught  Deaf."  Translated  from  the  Fourth  French 
Edition.  First  Grade.  L'Institution  Catholique  des 
Sourds-Muets,  Montreal,  Que. 

"The  Story  of  the  First  Parliament  of  the  Dominion 
of  Canada,  which  met  in  1867."  (Temporary  Copyright.) 
Philip  Dansken  Ross,  Ottawa,  Ont. 

"World  Relations  and  The  Continents."  An  Element- 
ary Geography  for  the  Junior  and  Middle  Grades  of  the 
Public  Schools.  By  Alexander  Mclntyre,  B.A.  The  Edu- 
cational Book  Company,  of  Toronto,  Limited,  Toronto, 
Ont. 

"Canad'.in  Ciiminal  Cases,  Annotated."  Edited  by 
W.  .1  Trerreear.  Volume  XVII.  Robert  Reid  Cromarty, 
Toronto,  Oct. 

"The  Baptists  of  Canada  :  A  History  of  Their  Pro- 
gress and  Achievements."  Edited  by  Rev.  E.  R.  Fitch, 
B.A.,  B.D.  Baptist  Young  People's  Union  of  Ontario  and 
Quebec,  Toronto,  Ont. 

"The  Power  of  Suggestion."  (Temporary  Copyright.) 
The  MacLean  Publishing  Company,  Limited,  Toronto, 
Ont. 

"Univervus."  By  Charles  Draper  Morden.  (Poems.) 
Charles  Draper  Morden,   Billings  Bridge,  Ont. 

"Gold  standard  Cook  Book  :  Practical  Selected  Re- 
cipes by1  Noted  Cooks."  Codville  Company,  Limited, 
Winnipeg,  Manitoba. 

INTERIM  COPYRIGHTS. 

"The  Toronto  Classified  Business  Directory."  Steven- 
son &  Hevev,  Toronto,  Ont. 

"Light  for  John  Bull  on  the  Moroccan  Question,  with 
a  Note  on  Tripoli."  By  Charles  Rosher.  Charles  Rosher, 
London,  England. 


BOOKSELLER     AND     STATIONER 


29 


In  the  Music  Department 

Good   Demand   for    Holiday   Publications — News 
Notes — Phonographs  and  Records. 


Booksellers  and  stationers  who  have  put  in  music  de 
partments  have  been  well  repaid  in  the  good  results  that 
have  rewarded  their  efforts  during  the  present  season 
There  is  a  lively  demand  for  popular  and  holiday  music, 
and  as  it  is  an  easy  line  to  handle,  as  well  as  netting  a 
a  good  profit,  it  has  come  to  be  considered  one  of  the 
live  departments  of  these  stores.  The  prompt  filling  of 
orders  by  such  firms  as  the  Anglo-Canadian  Music  Pub- 
lishers' Association,  and  A.  II.  (Joetting,  of  Toronto,  is 
of  great  assistance  to  the  dealers,  and  one  good  feature 
that  this  careful  attention  by  the  wholesalers  makes 
possible,  is  that  it  is  not  necessary  to  carry  an  exces- 
sively large  stock,  because  orders  can  be  filled  in  nearly 
all  cases  by  return  mail. 

Piano  Creates  Sales. 

Some  dealers  have  introduced  a  piano  as  a  means  of 
stimulating  business,  and  the  saleslady  by  playing  new 
pieces,  greatly  increases  the  number  of  sales,  and  it  has 
proved  a  paying  venture  as  a  means  of  attracting  people 
to  the  store. 

Phonographs  and  Records. 

Phonographs  and  records  have  become  staple  articles, 
in  many  of  the  book  and  stationery  stores,  and  the  deal- 
ers have  found  them  to  be  a  profitable  line.  The  exten- 
sive advertising  done  by  the  manufacturers  is  of  great 
assistance  to  the  dealers,  helping  very  considerably  in  in- 
teresting people  and  developing  sales.  The  sale  of  a 
phonograph  like  that  of  a  camera,  is  an  especially  good 
one,  because  it  means  further  purchases.  The  customer 
becoming  a  regular  visitor  to  the  store  as  the  new  re- 
cords appear. 

R.  Hawkins,  late  of  Warner's,  Limited,  Saskatoon, 
Sask.,  has  purchased  the  business  which  has  been  "con- 
ducted in  that  city  or  the  past  two  years  by  C.  G.  Nel- 
son. Mr.  Hawkins  will  carry  a  complete  stock  of  musical 
goods,  including  phonographs  and  records. 

A  new  edition  of  Grove's  Dictionary  of  Music  has  just 
been  published  by  the  Macmillan  Co.,  consisting  of  five 
royal  octavo  volumes.  The  scope  of  the  work  has  been  in- 
creased, new  subjects  being  added  and  many  of  the  com- 
posers of  real  importance  inadequately  treated  in  former 
editions,  have  been  catalogued  systematically  under  their 
opus  numbers.  A  largely  increased  number  of  illustra- 
tions of  merit  is  another  advance  made.  The  nature  of 
the  work  is  such  that  it  appeals  to  the  general  reader 
as  well  as  the  musician. 

A  bookseller  and  stationer  becoming  interested  in  the 
possibilities  of  the  sheet  music  business  as  a  department 
for  book  and  stationery  stores,  visited  one  of  the  To- 
ronto wholesalers,  and,  although  somewhat  dubious,  plac- 
ed on  opening  order  for  $15  worth  of  what  the  whole- 
saler selected  for  him  as  good  sellers.  Four  days  later  a 
letter  came  in  duplicating  the  order. 


SHEET  MUSIC  AND   MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in*  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 
NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  .and  CHORUSES 
in  great  variety.     Liberal  discounts  to  the  trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street  -  TORONTO 


Owing  to  the  growth  of  the  Toronto  wholesale  sheet 
music  business  of  A.  H.  Goetting,  Mr.  A.  L.  E.  Davies, 
the  Canadian  representative,  informs  Bookseller  and  Sta- 
tioner that  larger  quarters  will  be  occupied  in  rooms  114- 
115  Stair  Building,  Bay  street. 

New  Music  at  Ashdown's. 

Imperial  editions  in  limp  leather  bindings  of  soprano, 
mezzo-soprano,  tenor,-  baritone,  and  bass  songs,  are 
among  the  editions  suitable  as  Christmas  gift  sugges- 
tions. New  titles  include  "Life's  Secret."  Lewis  Barnes; 
"A  Tramp  Am  I,"  bass  song  by  S.  Lodge  and  Percy 
Godfrey;  "You  Will  Forget,"  Lewis  Owen;  "Good 
Enough  For  Me,"  Harold  Simpson  and  H.  Lyall  Phillips. 
Notable  works  are:  "A  Score  of  Romantic  Fragments  for 
the  Piano,"  and  "Small  Melodies  for  Small  Hands,"  a 
piano  instruction  book. 

Musical  Burglars. 

In  Winnipeg  recently  burglars  made  a  haul  in  Mc- 
Lean's Music  Store  on  Portage  avenue,  and  displayed 
musical  discrimination  in  their  selection  of  albums  of 
classical  music,  almost  completely  ignoring  "rag  time." 
They  took  a  $100  clarionette,  a  $50  Tubb  snake-wood 
bow.  other  valuable  bows,  a  $20  piccolo,  and  a  $25  cornet. 

Sam  Weller's   Inn. 

The  White  Hart  Inn,  in  the  Borough,  London — where 
Mr.  Pickwick  made  Sam  Weller's  acquaintance — has  been 
transformed  into  a  stationery  warehouse. 


STENOGRAPHERS! 

CHAPMAN'S  COPYHOLDER 

TRANSCRIBING     EASEL 

Prevents  backache--Saves  the  eyes. 

You  cannot  afford  to  be  without  it. 

PRICE  35  CENTS 

The  Chas.  Chapman  Co. 

LONDON,    ONT. 


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An  account  with  me  means  the  largest  and  most  representative  stock  in  Canada  to  buy  from. 

Everything  in  Sheet  Music  and  Music  Books 

MUSIC  PUBLISHER  ESTIMATES  FURNISHED  ON  APPLICATION 

A.     M.    OOETTINO,    A.  L.  E.  DAVIES.  Canadian  Representative 

114-115  Stair  Bldg.     Tn<*  Lareest  Music  Jobbing  House  in  the  World      TORONTO,  ONT. 


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Office    Equipment 


Everything  for  the  Office 

This  Should  be  Part  of  the  Programme  of  the 
Modern  Stationer  —  Office  Equipment  Depart- 
ment Gives  Better  Balance  to  Business. 

If  the  average  retail  bookseller  and  stationer  will 
spend  a  little  time  in  investigating  the  turnover  •.  i'  the 
stock  carried  in  his  different  departments,  the  chances  are 
that  he  will  find  that  there  are  some  lines  that  might  as 
well  be  cut  out  entirely  as  far  as  their  contributing  any 
share  to  the  net  profits  are  concerned.  In  many  cases  1Le 
space  occupied  and  the  attention  required  by  these  lines 
prevents  the  expansion  of  the  office  equipment  department 
in  accordance  with  the  general  growth  of  that  i.usincss 
because  of  the  space  and  time  that  it  would  require.  If 
he  will  pursue  such  an  investigation  the  result  will  be  a 
reorganization  of  his  business,  and  in  the  new  order  of 
things  office  outfittings  will  loom  large.  "Everything  for 
the  office"  is  not  too  large  a  programme  for  the  retail 
stationer.  The  stocking  of  desks  and  other  office  furniture 
requires  considerable  room,  but  they  provide  the  larger 
sales  which  have  always  been  lacking  in  the  stationery 
business,  giving  rise  to  the  objection  that  is  to  too  great 
an  extent  "a  business  of  little  things."  The  outfitting  of 
new  offices  would  provide  "worth  while"  sales,  and  it  is 
up  to  the  stationers  of  Canada  to  grasp  the  opportunity 
they  have  of  capturing  this  business.  It  is  proper  that  in 
the  stationery  store,  where  the  hundred  and  one  station- 
ery specialties  are  sold,  the  larger  items  going  to  Gut- 
nish the  modern  office  should  also  be  supplied.  Some  Can- 
adian stationers  have  been  alive  to  their  opportunities 
and  these  men  have  seen  the  greatest  growth  of  the  1  r 
business  identified  with  the  office  equipment  department. 
It  is  the  field  of  promise  in  which  the  stationer  has  .u 
opening  for  widening  the  scope  of  his  business  on  a  sure 
and  profitable  basis  and  not  the  least  satisfactory  aspect 
of  the  situation  is  that  in  deciding  to  keep  step  with  the 
times  in  going  after  this  business,  it  will  mean  the  drop- 
ping of  those  lines  which  investigation  has  shown  the 
dealer  have  been  just  so  much  deadwood  on  his  shelves, 
taking  up  space  and  time  which  have  been  wasted  instead 
of  being  devoted  to  increasing  the  volume  of  businessdone 
and  the  net  profits  in  the  year's  turnover. 

Display  That  Means  Sales. 

In  its  advertising  advice  to  dealers,  the  house  organ 
uf  one  of  the  large  makers  of  office  furniture  in  the  U.  S. 
prints  the  following  : — 

Did  it  ever  occur  to  you,  Mr.  Dealer,  that  in  the  sci- 
entific use  of  your  display  space  there  are  great  possibil- 
ities of  increased  profits  ?  Your  display,  either  in  a  win- 
dow or  on  the  floor,  has  possibilities  of  attracting  the 
buying  public  that  advertising  in  the  local  newspaper  does 
not  offer  ;  at  the  same  time,  the  character  of  the  (lis 
play  reflects  to  a  great  extent  the  character  of  your  busi- 
ness. You  cannot  afford  to  overlook  this  valuable  asset, 
that  costs  only  careful  study  and  analysis  to  develop. 


If  the  display  shows  harmonious  arrangement  and  is 
suggestive  of  comfort,  convenience  and  utility,  the 
chances  are  that  a  desire  to  possess  has  been  created  in 
the  minds  of  a  certain  percentage  of  the  observing  public, 
especially  if  the  articles  shown  convey  to  the  mind  of  the 
observer  something  besides  the  idea  of  mere  commonplace 
furniture.    This  means  sales. 

Perpetual  Flow  of  Ink. 

A  novel  window  attraction  utilized  in  different  cities 
of  late  is  a  "perpetual  motion"  ink  display.  An  ink  bot- 
tle is  held  in  a  tipped  position  above  a  receptacle  and 
from  the  mouth  of  the  bottle  there  is  a  continuous  (low  of 
ink.  Many  are  the  efforts  to  explain  how  the  flow  is 
kept  up,  the  explanation  being  that  the  flow  itself  covers 
a  tube  running  from  the  source  of  supply.  In  Buffalo  dur- 
ing the  recent  convention  Carter's  Ink  Co.,  The  Water- 
man Co.,  and  the  S.  S.  Stafford  Co.,  each  had  one  of 
these  displays 


Rubber  Stamps  in  the  Retail 
Trade 

Some  Conditions  That  Need  Correction — Plea  for 
Co-operation  Between  Manufacturers  and  Re- 
tailers. 

There  seems  to  be  a  condition  obtaining  in  the  trade 
in  United  States  as  respects  the  rubber  stamp  business 
which  fortunately  does  not  apply  to  Canada.  There,  it 
is  asserted,  many  retailers  make  it  a  practice  to  cut 
prices  in  rubber  stamps,  even  to  the  extent  of  selling  be- 
low cost,  simply  as  a  bait  for  business  in  other  lines. 
Price  cutting  exists  in  rubber  stamps  goods  in  this  coun- 
try but  the  offenders  are  manufacturers  and  jobbers — not 
retailers.  The  reform  needed  in  Canada  is  not  the  cor- 
rection of  any  evil  for  which  retailers  are  responsible  but 
a  change  in  the  attitude  of  certain  of  the  stamp  manufac- 
turers in  their  relationship  to  the  retailer.  The  serious 
charge  is  made  that  one  or  two  of  the  makers  take  ad- 
vantage of  dealers  by  using  names  furnished  by  the  latter 
in  sending  in  orders,  to  go  over  the  heads  of  the  dealers 
in  bidding  for  additional  business  and  repeat  orders  from 
such  customers.  This,  in  the  eye  of  the  average  retailer, 
is  an  unpardonable  sin  on  the  part  of  a  manufacturer. 
There  should  be  some  means,  through  the  stationers'  sec- 
tion of  the  Retail  Merchants'  Association,  to  secure  unit- 
ed action  that  would  lead  to  the  establishment  of  better 
conditions  between  the  manufacturers  and  the  dealers. 
This  branch  of  the  stationers'  business  is  one  that  is  re- 
ceiving very  much  more  attention  than  in  previous  years 
and  by  the  maintenance  of  fair  prices  with  liberal  dis- 
counts to  the  trade,  manufacturers  should  reap  great  ben- 
efit by  co-operating  with  the  retail  trade. 


"James  Cooke,  of  Canada." 
.Tames  Cooke,  of  Canada,   passed   through  Chicago  on 
his  way  east. — Office  Outfitter.' 


BOOKSELLER     AND     STATIONER 


31 


BADGER-BEAUTY  £25  LEDGER 


$3.Z5 


250  ruled  8  x  10>^ 
Double  Entry  leaves, 
with  printed  headings 
and  leather  tab  index. 

ONE  SIZE  ONLY. 


$3.Z5 


Cloth  sides,  with  back 
and  corners  of  Black 
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80 


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PER    CENT- 


A  Beauty  in  Fact  as  well  as  Name 

A  marvel  of  handsome,  low-priced  Ledger  merit!  Looks  well — wears  well — sells  well.  If 
your  dealer  can't  supply  you  we  will.  If  it's  not  O.K.,  ship  it  back — we'll  pay  the  charges. 
We  make  good  terms  to  dealers.     Write  us. 


260-262-264-266 
FLORIDA   ST., 


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P  HEIMM  TAMPA  ¥ 

INATORS  OF  THE  LOOSE  LEAF  SYSTEM  OF  CATALOG  IK 

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Us 

THE    MATEB^,     RAOt    4 
BEING  TME  n««USE0  A 

QUALir?V,.?°?,l,AIM-F  W 
^„..°L,NG    TH 


Give  you  an  army  of  satisfied  customers,  the  kind  that  return  again  and  again. 
Upon  this  sure  foundation  all  permanent  business  is  developed  and  maintained. 

The  quality  and  price  of  the  Peerless  line  is  a  distinct  advantage  in  their  favor 
favor  as  a  profitable  stock  for  the  dealer. 

WRITE  FOR  TERMS   OF  AGENCY  FOR  YOUR  TOWN. 

Peerless  Carbon  and  Ribbon  Mfg.  Co.,  Limited 


176  Richmond  Street  West, 


TORONTO,  Canada 


32 


BOOKSELLER  AND  STATIONER 


SOME   STATIONERY  SPECIALTIES. 

Among  the  stationery  specialties,  in  the  handling  of 
which  Buntin,  Gillies  &  Co.,  Hamilton,  report  great  suc- 
cess, is  the  Ideal   Embosser,  which  can  be  supplied     with 


There  is  no  article  which  will  give 

mutual  satisfaction  in  so  marked  a 

degree  as  the  "SWAN"  Fountain 
Pen. 

Our  helps  and  generous  discounts 
make  it  worth  while  to  push. 

If  you  intend  building  up  a  lasting 
Fountain  Pen  Trade  stock  the 
"SWAN." 


RELIABILITY  AND  ENDURANCE. 

PROTECTED  PRICES. 

BEAUTY  AND  UTILITY. 

PROFITABLE  SALES. 

Full  details  as  to  terms, 
etc.,  from  the  Manufac- 
turers 

Mabie,  Todd  &  Go. 

124  York  Street, 
TORONTO 

Head  Office: 

LONDON,  Eng. 


AUTOMATIC    HAND    EMBOSSER. 


single  initials  al  50c  retail  and  with  monograms  to  order 
at  short  notice.  An  effective  show  card  comes  with  the 
shipment.  The  embossers  are  of  heavy   steel,  nickel  plated. 


Buntin,  Gillies  &  Co.,  of      Hamilton,      are    making  a 
special  bid  for  business  in     desk  calendar  pads,  and  point 


DESK    DIARY     FOR    1912. 


out  the  advisability  of  dealers  seeing  that  business  men  in 
their  locality  are  equipped  for  the  New  Year.  They  carry 
three  styles— The  Handy,  The  Gem  and  The  Daily. 


New    Fountain    Pen    Factory   for    Canada. 

A  new  Canadian  manufacturing  concern  recently  in- 
corporated is  The  Write-Away  Fountain  Pen  Co.,  Ltd.,  of 
Berlin,  Ont.  The  Write-Away  pen  is  designed  to  retail  at 
25c,  and  the  makers  claim  for      it  that  "It  won't  blot," 


THE    •"WRITE-AWAY"    FOUNTAIN  PEN. 

"It  won't  clog,"  "It  won't  leak,"  their  announcement 
folder  giving  reasons  and  a  diagram  illustrating  the  why 
of  these  "won'ts."  It  is  expected  that  this  new  com- 
pany's product  will  be  ready  to  put  on  the  market  by  the 

end  of  the  year. 

*        *        * 

The  Peerless  Carbon  Company,  of  Toronto,  is  plac- 
ing agencies  with  leading  dealers  for  Peerless  Brand 
carbon  papers  and  typewriter  ribbons.  The  high  reputa- 
tion of  their  products  makes  the  proposition  they  offer 
an  especially  interesting  one  to  stationers  falling  into 
line  with  those  who  have  come  to  realize  that  this  de- 
partment is  one  that  deserves  particular  attention,  owing 
to  the  rapid  increase  of  its  volume  of  business  in  recent 
years  and  the  still  greater  growth  that  is  in  store  for  it 


BOOKSELLER     AND     STATIONER 


33 


Xmas  Post  Cards 
and  Booklets 


We  are  well  equipped  to  take  care  of  the  late 
trade. 

Xmas  Post  Cards 50  to  10.00  per  100 

New  Year  Post  Cards 60  to    6.00  per  100 

Xmas  Booklets  &  Folders... 40  to  65.00  per  100 
New  Year  Booklets  and 

Folders  1.25  to  15.00  per  100 

Little  Cards  and  Tags 15  to       .60  per  100 

Seals  in  packets  of  25  ....3.00  per  100  packets 

Calendar  Pads,  100  of 

assorted  sizes  in  Holly 

Box  1.00  per  box 

Write  for  our  Xmas  Catalogue  or  send  us  an 
open  order.  We  guarantee  satisfaction.  There 
is  every  indication  that  this  will  be  the  biggest 
and  best  holiday  season  in  Canada's  history.  Be 
ready  for  it. 


PUGH    SPECIALTY    COMPANY,   Limited 

1  and  3  Jarvis  St. 
TORONTO  CANADA 


ASOKA 


STOCKED  BY 


JOHN  DICKINSON  &  CO.,  Limited 

Paper  Makers  and  Wholesale  Stationers 

Croxley  House,  216  Lemoine  St.,  MONTREAL 


Manufacturers  of  the 

ROYAL    HART    HOUSEHOLD 
COOKING   BAGS. 

HOMERIAN  MOULD  MADE 
DECKLE    EDGE    STATIONERY. 


Are  you  selling  our 

genuine  British-made  rag 

BLOTTING  PAPER  ? 


Public  Sentiment  is 
against  Cheap  Cards 

Good    postcards    are    the    best  sellers !     Why  not  handle 

Smith's 

GENUINE  PHOTO 
POSTCARDS 

2  for  5  cents. 

•  Clear,  Brilliant,  Real  Photo,  Local  View  Cards,  made 
on  good  quality  flat  stock,  they  do  not  curl;  sold  at  one 
price  only  to  the  trade. 

Five  View*  to  the  Thousand  Cards 

No  culls,  every  card  saleable.  If  you  are  in  the  West  or 
at  a  great  distance,  send  photographs  or  negatives  of  any 
size.  We  will  forward  your  cards  by  post  within  two 
weeks  after  receipt  of  order.  If  your  address  is  within  a 
hundred  miles  of  Streetsville  our  representative  will  call 
and  take  the  pictures  at  no  extra  cost  to  you. 

Our  cards  are  pood  live  sellers.  Why  buy  500  or  1,000  of  a  view?  Get 
new  views  often  in  200  quantities  and  run  no  risk  of  dead  stock- 
when  a  card  runs  out  of  stock,  send  in  for  SO  or  more,  we  fill  repeat  orders 
in  one  weak.  Write  today  for  wholesale  price  and  samples — sit  down 
and  write  a  postal  now. 

A.  G.  SMITH 

Photo  Specialties  Streetsville,  Ont. 


The 

Niagara  Pennant  Co, 

NIAGARA  FALLS,  ONTARIO 


COLLEGE,  SCHOOL  and  SOU- 
VENIR PENNANTS,  FLAGS  and 
BURGEES,  ARM  and  HAT  BANDS, 
CRESTS  for  SWEATERS. 

Established   four   years.      High- 
class  designs  and  workmanship. 

WRITE    FOR    CATALOGUE. 


34 


BOOKSELLER     AND     STATIONER 


Imperial  News  Company, 


LIMITED 


254  Lagauchetiere  West,  MONTREAL,  P.  0., 
and  91   Church  St.,  TORONTO.  ONT. 

Wholesale     Agents    for    all    British     Publications. 


We  have  the  largest  and  finest  selection 
of  Sixpenny  copyright  Novels  in  stock  at  all 
times. 

Our  new  catalogue  of  same  will  be  ready 
in  a  week  or  so,  send  for  a  copy,  there  is 
sure  to  be  some  line  that  you  are  out  of. 

MUSIC 

Have  you  tried  this  line  yet?  It  is  one  of 
the  greatest  selling  lines  on  the  Newsdealer's 
counter,  in  sheets  or  book  form.  Write  for 
lists. 

PLAYBOX   ANNUAL 

One  of  the  best  of  all  Xmas  Toy  Books. 
Only  a  limited  quantity  left  in  stock,  the 
early  sales  having  spoken  for  themselves. 

SEND  IN  YOUR  ORDER  AT  ONCE. 


Artists'  and  Draughts- 

men's Materials 

^/THtm 

AND                                L 

f  ART  >4 

School  Supplies     1 

fMETROPOLEQ 

4             LIMITED          1>| 

\H9Y0NGE  STREET/7 

Colors,  Brushes, 

^sJORONToX/ 

Papers, 

Drawing  Instruments,  etc. 

Write  for  atal  ogue 

THE    ART   METROPOLE,    Limited 

265  YONGE  STREET,  TORONTO 

THE  FACT 

that  we  are  supplying  the  two  largest 
cities  in  America  and  the  U.S.  Gov- 
ernment with  solid  crayons  is  evidence 
that  the  best  and  cheapest  are  made  by 


The  Standard  Crayon  Mfg.  Co. 

Danvers,  Mass. 


Show  the  "Morton" 

and  get  the  Business 


I  '"J 
UtLITlj 


The  handsomely  mount- 
ed styles  in  the  extensive 
line  of 

THE 

"MORTON" 

FOUNTAIN  PEN 

makes  it  one  of  the  most 
popular  gifts  of  to-day. 
The  "Morton"  is  widely 
given  for  Christmas,  both 
for  its  usefulness  and 
practicability.  In  the 
selection  of  a  gift,  with 
which  the  purchaser 
wishes  to  convey,  his  or 
her  personal  esteem, 
nothing  serves  so  well  as 
a  "Morton"  Fountain  Pen. 
The  many  handsome 
styles  of  mountings  if  well 
displayed  and  suggested 
will  lead   to  many  sales. 

The  extensive  range  of 
pens  makes  it  an  easy 
matter  for  the  purchaser 
to  select  their  own 
special  imprint. 

Made  by 

J.  MORTON  &  CO. 
New  York. 

Canadian  Agents: 

MENZIES   &  COMPANY 


r- 


LIMITED 


152-154  Pearl  Street 


TORONTO 


IMPORTERS  OF 


Christmas    Cards,     Calendars,     Ball    Programmes, 

Menus,  Fancy  Card  Blanks,  Ball  Programme 

Pencils,  Post  Cards,  etc.,  etc. 


BOOKSELLER     AND     STATIONER 


.-)) 


DON'T  BUY  WIRE  GOODS 

Until  You  Have  Seen  the  Androck  Line 


Our  claim  for  this  line  is  tip  top  quality  at 
the  lowest  price. 

Send  for  our  catalogue  and  price  list  which 
will  plainly  show  you  the  saving  we  can 
effect  you  in  the  purchase  of   Wire  Goods. 

Andrews  Wire  Works  of  Canada,  Ltd.  -  Watford,  Ont. 


Satisfaction  Flows  From  Every  One  of  H.  S.  Smith's  Fountain  Pens 


SAMPLE  75c.    BY  MAIL 


RETAIL  PRICE  $3.00. 


No.  22-4  FULL  GOLD  MOUNTED  FOUNTAIN  PEN 


$85.00  PER  GROSS 


A  beauty  for  you  to  handle— very  attractive  and  pleasing  to  the  eye.  Made  of  hard  rubber,  and  fitted  with  a  No.  4  14-kt.  Solid 
Gold  Pen,  fully  guaranteed  for  five  years.  Can  be  retailed  at  $.3.00  each  ;  cost  you  $85.00  per  gross.  We  are  the  largest  manufacturers 
of  popular-priced  fountain  pens  for  trade  in  the  world  and  supply  the  largest  users. 

SEND  FOR  CATALOGUE  AND  PRICES. 


H.  B.  SMITH  PEN  CO.,  Dept  S. 

JANESVILLE,  WISCONSIN 


MANUFACTURERS  OF 
POPULAR-PRICED  FOUNTAIN  PENS 

U.S.A. 


Wrenn's  'Record'  Blotting 
Wrenn's  'Royal'  Colors 
Wrenn's  'Antlers'  Blotting 


Mosaic'  &  'Basket  Weave' 
(Embossed)  Twenty-six  Colors 
'Porcelain'  Half-Tone 


Wrenn's   'Best'  Blotting 
The  Wrenn  Paper  Company,  Middletown,  Ohio 

Agencies  in  Vancouver,  Winnipeg,  London,  Toronto,  Montreal. 


Telegraph  Codes 

A  B  C  Codm.     5th  Edition.     English     $7.00 

A  BCCodm.    5th  Edition.    Spanish 8.00 

A  B  C  Coda.      4th  Edition "         B.OO 

A  I  Coda.  7. SO 

Morolng  &     Neal  Code 5.00 

BmdTord-McNIell  Code  COO 

Large  and  small  codes  of  all  kinds.     Send  for  list.     Discount  to  the  trade  only. 
AMERICAN    CODE    COMPANY,  83  Nammau  St.,    N.Y.    City 

50  - 


THISTLE     BRAND 


SEALING  WAX 


Made  by  JAMES  MacNEILL  A  SON,  Ltd,, 
Sold  by  A.  R.  MacDOUGALL   &  CO., 


GLASGOW 
TORONTO 


l«tr  SO  diffinnt  ilzis 
lid  stylet  li  MARKING. 

SHADING.  PLAIN, 
SPECIAL  and  BORDER 
PENS  fir  all  practical 
SHOW  CARD  WORK. 
IETTEIIHO,  ITC. 


AUTflMATIF  QlflN  PFMQ  /'Wn,0LE«ALE\  Accurate  lettering  is  easily  and  rapidly  done  with  our  reliable 
AU1U1UA11U  lIIUII  llJlltJ  ^  ,nd  IETAIL  /  Automatic  Pens  and  Inks.  They  are  the  product  of  over  Thirty 
Years'  experimenting;  along  this  line,  and  combine  the  desirable  features  of  the  Original  "J.  W.  Stoakea  "  pens  and  the 

"Faust"  pens,  both  of  which  are  now  manufactured  by  us. 
Our  factory  »a  equipped  with  Modern  Machinerr.  which 
is  operated  by  Skilled  Mechanics.   All  goods  are  inspect. 
[      ed  before  leading  the  factory. 

NEW  COMPLETE  CATALOG  FREE. 

THE  NEWTON  AUTOMATIC  SHADING  PEN  CO.,  Dept.  K,  Pon.iac,  Mich.,. U.S.A. 


36 


BOOKSELLER     AND     STATIONER 


A  well-trimmed  window  seldom  fails  to  create  business. 

And  there  are  certain  fundamentals  back  of  an  effective 
window  trim  that  can  be  best  emphasized  and  made  useful 
to  the  trade  at  large  by 


/ 


illustrated  criticism. 


For  this  reason,  Bookseller  and  Stationer  will  continue  the 
window-dressing  competitions,  inaugurated  last  year,  open  to 
any  one  in  the  book,  stationery  and  allied  trades,  though  barring 
department  stores,  manufacturers  and  wholesalers. 

The  competition  will  be  divided  into  two  classes — for  towns 
under  5,000  population,  and  for  towns  over  that  figure. 

The  prizes  in  each  case  will  be  Two  Dollars  for  First; -One 
Dollar  for  Second ;  and  a  Year's  Subscription  to  Bookseller  and 
Stationer  for  Third. 

Why  not  try  for  a  prize?  If  your  clerk  is  your  window- 
dresser  permit  him  (or  her)  to  try  for  a  prize. 


CONDITIONS 

1. 

Windows    must    be    dressed    by    proprietors     or 

employees. 

2. 

One   photograph  of    the  display,  at  least  5    x  7"  in 

size,,  must    be   in    the    office    of    Bookseller  and 

Stationer  by  December  31st,  1911. 

3. 

The   name    of   the    dresser  must  accompany  each 

photograph. 

One  firm  may  enter  as  many  window  trims  as  desired. 
Remember,  December  31st  is  the   closing  day.     GET   BUSY. 

In  addition  to  the  above  competition,  Bookseller  and 
Stationer  will  pay  One  Dollar  for  the  best  Christmas  window 
photograph  submitted  up  to  December  20. 


BOOKSELLER  AND  STATIONER 


37 


The  Standard  Office  Ink 


Sold  by  dealers  who 
take  pride  in  the  (act 
that  their  stock  is  made 
up  of  the  best  of  each 
kind. 


CARTER'S 


BJTiuidAJ 

WRITING 

FLUID 

The  attractiveness  of  the 
package  sells  it  on  sight. 
The  sterling  quality  of 
the  ink  makes  it  a  lead- 
ing re-order  number. 

The  Carter's  Ink  Co. 

Canadian  Factory—Montreal 
Boston,         New  York,       Chicago 

PERMANENT,      -     FREE  FLOWING 


"Sports"  Playing  Cards 


Leaders  in 
a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards — Made 

in  Canada — Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to   The   Union    Card    and   Paper   Company,  Montreal 


Profit  in  Toys 

The  store  that  carries  a  line 
of  Toys  attracts  the  most 
profitable  trade— the  family 
trade. 

Why  Not 
Investigate  ? 

Send  for  a  free  sample  copy 
of  "PLAYTHINGS,"  the 
trade  journal  that  tells  all 
about  toys,  dolls,,  games 
and  juvenile  sporting  goods. 

McCready    Publishing    Co. 

118  East  28th  Street  New  York 


HIGGINS' 
TAURINE  MUCILAGE 

THE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage,  secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
?nd  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  vour  trade. 


HIGGINS'  AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS    &  CO.,   Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


38 


BOOKSELLER     AND     STATIONER 


606.  CONGRESS 

PLAYING  CARDS,  gold  edges 

Ivory  or  Air-Cushion  Finish.      Club  Indexes  -Ideal  for  Bridge. 


CONGAS 

'LAYING  CARDS 

606 

GOID  EDGE" 


COPYRIGHT  BY 

TheU.S.PlayingCardCo. 

CINCINNATI,  U.S.A. 


Look  fur  the  Dame  "Congress"  on  every  tins. 

Each  season  we  issue  twelve  new  original  art  designs, 
other  favorites  are  revised,  some  backs  dropped — 
CONGRESS  designsarethus  kept  modern  and  salable. 


808.  BICYCLE 

PLAYING  CARDS. 

Ivory  or  Air-Cushion    Finish. 


THEU.SPL^ftSwRD 


I  RIDER  BACK  |l^ 


PLAYING  CARDS 


Reduced  size  rut  of  Bicycle  box. 

Special  skill   and  years  of  experience  have  developed 

their  matchless   playing   qualities. 

No    strain    on   the    eyes   to    see     BICYCLE    CLUB    INDEXES. 


75  CONGRESS  designs,   actual  cards,   are  shown   on  a    handsome  folder write  us  and  we  will  send  by  return  mail,    FREE 

OF  CHARGE.  You   can  then   make   up  your  CONGRESS   order designs  of  your  own   selection.  " 

THE   UNITED  STATES   PLAYING  CARD   COMPANY,   Cincinnati,   Ohio. 


WINTER  EVENING  GAMES 


$1.50  GAMES 


Ouija 


Per  doz. 
.  .     $10  80 


Parcheesl    No.   3    (board   game) 


75  CENT  GAMES 

Per  doz. 
. .     $5  40 


Halma  No.  3  (board  game) 


Per  doz. 
. .      $4  80 


Per  doz. 
Halma   No.    2    (board    game)     $3  00 


Authors    No.    3 
Donkey    Party 
Halma    No.    1 
Japan    (board 
Loto    No.    2     .  . 
Lost   Heir   No. 
Nations    No.    2 
Old   Maid   No. 
Parcheesi   No. 


Per  doz. 

(card   game)    $1  80 

(On    cloth)     1  80 

(board   game)    2  00 

game)     2  00 

1  80 

2   (card   game)    ...     l  80 

(card    game)    1  80 

3    (card    game)    ....      1  80 
1  (board  game)    ...     2  00 


Per  doz. 
Steeplechase  No.   1   (board  game).   $1  20 


Authors    No.    2    (card 
Castaway  ' 

Dr.    Busby  ' 


jame) . 


Per  doz. 
. . .  $0  75 
. . .  0  75 
. . .     0  75 


Per  doz. 

Authors    No.     1     (card    game) $0  40 

Golden    Locks  "  0  40 

House  that  Jack  Built    (card  game)     0  40 


50  CENT  GAMES 

Per  doz. 
Home   Stores   No.  5630  N    $3  60 

25  CENT  GAMES 

Per  doz. 

Parcheesi  No.  1   (folding  board)..  2  00 

Peter   Coddles  No.  2    (card   game)  1  80 

Perry  winkle   No.   2    (Flips)    180 

Snap    No.    3    (card    game)    1  80 

The    Wild    West    (board    game)     ..  2  00 
Sir       II  i n K  nit,       Pinkuni       Feather 

Duster    (card   game)    180 

Home    Stores   No.   5629    1  80 

Snakes    and    Ladders     1  80 


15  CENT  GAMES 
Reversi   No.   1    (board    game) 


Per  doz. 
. . .   $1  20 


10  CENT  GAMES 

Per  doz. 

Lost  Heir  No.  1  (card  game) $0  15 

Nations   No.   1  "  0  75 

Old    Maid    No.    2  "  0  75 

5  CENT  GAMES 

Per  doz. 
Jack  the  Giant  Killer  (card  game)  $0  40 

Jumpkins     (Flips)      0  40 

Old   Maid   No.   1    (card    game) 0  40 


Per  doz. 
Parcheesi  No.  2   (board  game)    ...   $3  60 


Per  doz. 

Footer     1  80 

Across   Canada    1  80 

Tiny     Town     Train     1  80 

General    Post    Office    1  80 

Familiar    Objects     1  80 

Airship     1  80 

Mosaic     1  80 

Art   Needle    Work    180 


Perrywinkle    No.    1    (Flips) 


Per  doz. 
...     1  : 


Per  doz. 
Robin   Redbreast   (card   game) ....   $0  75 

Snap   No.  2  "  0  75 

Shipwreck    (board    game)     0  76 


Per  doz. 
Peter  Coddles  No.  1  (card  game)  $0  40 
Snap    No.    1  "  0  40 

Per 

gross 


Assorted    Games    (9    kinds),    Skilly,    Royal    Ludo,   Twiddleums,    Yacht    Race.    Draughts,    Steeplechase,    Halma,    The    Ludo, 

Spyrol    , $3  60 

THE   COPP,    CLARK  CO.,    LIMITED,    TORONTO 


BOOKSELLER     AND     STATIONER 


39 


To   the    BOOKSELLERS  and 
STATIONERS   of   CANADA! 

Christmas  Greetings 

and  out  Meet  Wishes  tljat  tf)e 

new  ^ear  will  bring  pou 
a  full  measure  of  prosperitp. 


The  Valentine  6&  Sons  United  Pub.  Co.,  Ltd. 


MONTREAL  TORONTO 


WINNIPEG         and         VANCOUVER 


M.    E.    BRADDON'S 
NOVELS 


THE 
AUTHOR'S    EDITION 


Crown  8vo.     Red  Cloth, 
Gilt   Top 


2s.  6d. 


Added   to   the    List 


No.  59-THE   INFIDEL 
No.  61— LONDON    PRIDE 


No.  60— HIS    DARLING    SIN 
No.  62— UNDER    LOVE'S    RULE 


"No  better  proof  of  the  continued  popularity  of  Miss  Braddon's  Stories  can  be  found  than  in  their  constant  re- 
issue. The  publishers  have  done  well  to  provide  the  public  with  a  new  edition,  admirably  printed,  put  forward  in 
strong,  well-bound  volumes,  with  gilt  edges,  at  the  moderate  price  of  half  a  crown  each." — Manchester  Courier. 

London:    SIMPKIN  &   CO.    (LTD.) 


THE   M.J.O'MALLEY   00. 

STENCIL  HOARDS,  OIL  HOARDS 

MANurAOTunnns  ur 

HIOH  CHAI1E    STOCK 
WRITE  rClH    SAMPLES 

spm  mm  eld  Massachusetts 


40 


BOOKSELLER     AND     STATIONER 


CRANE'S   GIFT  BOXES 


<J  The  near  approach  of  that  great  festival  season, 
Christmastide,  arouses  the  interest  of  dealer  and 
consumer  alike  to  the  needs  of  the  season. 

<J  Boxes  of  Writing  Paper  are  ever  acceptable  Gift  of- 
ferings, but  there  are  none  so  beautiful  and  attractive 
as  those  manufactured  in  Crane's  Linen  Lawn  and 
other  Crane  Papers. 


(^  The  problem  of  suitable  gifts  has  been  solved,  as  each 
of  the  beautifully  decorated  boxes  may  be  used  af- 
terwards for  gloves,  handkerchiefs,  veils  and  other 
purposes,  suitable  alike  for  both  women  and  men. 

<fl  Following  the  extensive  magazine  advertising,  dealers 
will  receive  many  demands  for  these  boxes,  and  we 
are  prepared  to  make  all  shipments  promptly. 


There  are  still  many  other  attractive  boxes,  other  than  Crane's  in  the  line,  on  exhi- 
bition at  our  Sales  Branches  or  assortments  will  be  made  up  from  stock  by  request. 


E,aton,  Crane  CEL  PiKe  Co., 


Sole   Manufacturing    Agents, 
P1TTSFIELD,  MASS. 


New  York  Office,  Brunswick  Building,  225  Fifth  Ave. 


A  Beautiful  line  of 
TOY  MARBLES 

Symmetrical  in  shape,  beautiful  in  color  and  design. 

An  irresistible  temptation  to  the  youngsters. 

We  sold  last  season   throughout   the   United   States 
and  Canada  18,000,000  Marbles    and    Caster  Balls. 

These  are  the  best  and  most  perfect  Marbles  offered 
anywhere  for  Toy  and  Stationery  Shops. 
Write  us  for  Catalogue  and  Jobbers'  Net  Price  List 
of  American  Toy  Marbles. 

N  Manufactured  by 

The  M.  F.  Christensen  &  Son  Go. 

AKRON,  OHIO,  U.S.A. 


Simplex  Loose  Leaf  Books 

'T'HE  National  Simplex  Memos  and  Price  Books 
are  opened  by  a  slight  pull  on  the  rings  and 
are  snapped  shut  by  closing  the  covers.  They 
are  bound  in  flexible  leather  and  may  be  had  in 
a  wide  range  of  sizes.  Write  for  a  Loose  Leaf 
Catalog  showing  the  complete  line. 

MADE  ONLY  BY 

NATIONAL  BLANK  BOOK  CO. 

( Largest  Blank  Book  Makers  in  the  World.) 
HOLYOKE,  -  -  -  MASS. 


For  School  Opening 


"We  have  a  complete  range  of 


SCHOOL  REQUISITES 


MAIL  ORDERS  RECEIVE  PROMPT  ATTENTION. 


Wholesale  Stationers  and  Paper 


SMITH,  DAVIDSON  &  WRIGHT,  Ltd.,  EST  - jwBWME 


BOOKSELLER  AND  STATIONER 


41 


SEA   ISLAND   TWINE. 

Perhaps  in  the  past  you  may  have 
pondered  over  the  fact  that  manu- 
facturers in  general  hardly  seem  to 
realize  that  to  make  an  article  a  suc- 
cess it  must  be  conveniently  put  up 
and  properly  priced.  Perhaps  in  the 
stationery  trade  no  article  has  been 
so  confusing  as  the  homely  ball  of 
string.  It  has  been  sold  by  the  pound 
wholesale  and  by  the  ball  retail,  the 
balls  differ  in  weight  and  in  some  in- 
stances the  boxes  are  weighed  with 
the  string.  All  of  this  adds  to  the 
difficulty  of  the  dealer  in  determining 
just  what  price  he  should  ask  per 
ball. 

A  retailer  one  day  in  conversation 
with  Mr.  Reid,  of  the  Copp,  Clark 
Co.,  made  the  suggestion  that  he  try 
and  sell  Sea  Island  twine  by  the  dozen 
balls  and  get  it  down  to  a  5-cent  re- 
tail proposition.  After  dickering  with 
many  manufacturers  and  after  much 
argument  as  to  whether  the  retailer 
really  wanted  his  goods  in  this  way, 
one  of  the  manufacturers  at  last  con- 
sented to  give  it     trial. 

The  goods  are  being  offered  one 
dozen  balls  to  the  box  either  assorted 
colors  or  in  Xmas  green  and  red,  and 
it  is  up  to  the  retailers  to  show  the 
manufacturers  their  appreciation  of 
his  enterprise.  The  twine  is  sold  at 
40  cents  per  dozen  balls. 


"Where  can  I  hide  ?  "  gasped  the 
fugitive,  as  he  burst  into  an  office. 
"The  police   are   coming  !  " 

"Get  into  the  simplified  Card  index 
case,"  cried  the  chief  clerk.  "I  defy 
any  one  to  find  anything  there  !  " — 
London  Opinion. 


What  You  Sell  in  January 
Depends  on  what  you  Buy  Now  ! 

€J       More  loose   leaf  devices  will  be  sold  during  1912  than  in  any 

previous  year ! 

•fl        Because  .the  loose  leaf  principle  is  the  fastest  growing  idea  in 

modern  business ! 

<|       You    will   have   many  NEW  customers  when  "transferring 

time"  comes  'round.     IF  you  have  the  R1QHT  loose  leaf  stock  to 

fill  immediate  demand  when  the  rush  comes. 

fl      STEELBACK,  MAJESTIC,  STANDARD  and  UNI- 
VERSAL Loose  Leaf  Ledger  Binders; 

MAJESTIC    and    STANDARD     Ledger    Transfers-are 
just  a  feve  of  the  quick  sellers  that  make  up  the  new  B&  P  STAND- 
ARD and  SIEBER  &  TRUSSELL  Loose  Leaf  lines- they're 
worth  remembering! 
<S       But  your  STOCK  ORDER  should  be  placed  with  us  NOW ! 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

MAKERS    OF 

"STANDARD"  and  "SIEBER  &  TRUSSELL" 

Loose  Leaf  Devices 

st-     FACTORIES  fgtSJ 


MAIN  OFFICE 


109-111    Leonard 


Ne 


York 


109-111   Leonard  St., 
New  York 


SALESROOMS 
Republic  Bldg..  220   Devonshire  St., 

Chicago,  III.  Boston,  Mats. 


4000  Laclede  Are. 
St.  Louis,  Mo. 


Blank  Book  "Harvest  Titne'\ 

is  Almost  Here! 

<I       It's  time  to  STOCK  for  January— the  big  annual  "harvest" 

for  the  blank  book  dealer ! 

^       Why  not  keep  a  careful  "  Customers'  Record  "  of  blank  book 

purchases,  to  guide  you  in  getting  re  orders  hereafter? 

IJ       And  that  STOCK  order  for  the  busy  weeks  almost  here — 

how  about  sending  it  to  us  right  away? 

Boorum  &  Pease  Company 

MANUFACTURERS  OF 

STANDARD  BLANK  BOOKS 
The  Line   of    10,001    Numbers 

HOME  OFFICES  ■££££?  Y°rk  *""  FACTORIES  Kt£r- 

SALESROOMS 
109-111  Leonard  St.,  Republic  Bids.,  220  Devonshire  St..  4000  Laclede  Ave 

New  York  Chicago,  III.  .  Boston,  Mass.  St.  Louis.  Mo. 


42 


BOOKSELLER     AND     STATIONER 


Valentines,  St.  Patricks 
and  Easters 

Just  a  reminder,  that  it's  up  to  you,  Mr.  Mer- 
chant, to  see  this  line  before  purchasing. 

VALENTINES 

Sentimental — surely — but  not  mushy — but  artistic,  beauti- 
ful and  most  suggestive  of  the  day,  thus  prompting  the 
thought  of  the  buying  public  toward  giving  Valentines. 
The  character  we  offer  are  bound  to  bring  back  increased 
enthusiasm  to  THE  14th  FEBRUARY  BUYING. 

ST.  PATRICKS 

— a  number  of  catchy  designs — "different." 

EASTERS 

A  combination  of  fitting  Easter  Card  Creations  that 
appeal  to  one  and  all — and  relished  by  the  tidier  trade. 
Beauty  of  thought  and  harmony  in  effect  represented  in 
each  production. 

"Things  ^Different"  in  "Likely   Things" 
77  York  Sr.    ®\)t  S&UttMlt  CO.     TORONTO 

Open  mail  orders  are  guaranteed  to   be  satisfactory,  try 
us — but  order  for    Early  January  Delivery. 


Perry's  World-famed 
Pens 


Perry  &  Co.,  Limited,  are  the  largest 
makers  of  Steel   Pens  in   the  world. 

QUALITY  UNSURPASSED 
ENQUIRIES    SOLICITED 

Special  attention  given  to  orders  for 
Imprint  Pens 


WORKS  AND  HEAD  OFFICES  : 

Lancaster  Street, 
BIRMINGHAM,      -      ENGLAND 


!  '1     " 


mm 


BE    PREPARED    FOR 

Christmas   Demands 


Xmas    Folding  Boxes,    Xmas     Wrapping      Paper   and   Fancy 
Box  Covering  Paper. 

WE  SELL  THROUGH  THE  DEALERS  OUR 

line  of   Fast   Color  Napkins,   the   largest  assortment  of  high 
quality    napkins   on  the  market. 

Plain  and  Decorated  Crepe  Papers,  Ribhon  Crepe,  Toilet 
Papers,  Paper  Towels,  Milk  Bottle  Caps.  Samples  of 
Holly  Box  Covering  and  Wrapping  Papers  and  Christmas 
Folding   Boxes,   now  ready. 


The  Tuttle  Press  Company, 


Appleton,  Wis. 


75,000,000  "O.K." 


PAPER 
FASTENERS 

SOLD  the  pan  YEAR  thould 

convince         YOU        of        trtlr 
[SUPERIORITY. 

Thev  Add    TONE  to    Yom 

I  Stationerv  in  the  OFFICE.BANK, 
SCHOOL  or  HOKlE. 

There  is  genuine  pleasure  in 
their  use  u  well  ■■  Perfect  Se- 
curity    Easily  put  on  or  taken 
off  with  the  thumb  and  finger. 
Can  be  used  repeatedly  ant1 
...j  always  work-  "     Made  of  brass  in  3  sizes.     Put  upin  brass 
I  boxes  of  100  Fasteners  each. 

I  Handsome      Compart.      Strong.     N.  SKppmg.  NEVER ! 
All  stationers.  Send  18e  for  sample  box  ofSO,  assorted. 
I  Illustrated  booklet  free.     Liberal  diicoun  Itothet  rade. 

The  0.  K.  Mfg.  Co.,  Syr»c««e,  N.  Y..  U.  S.  A.   n 


HINKS,  WELLS  &C° 

^  B  I  RMIN  C  H  A  M  .^.i 


Registered 

The    pen    your   customers   will   like,    the  famous 

"Rob  Roy"  Pen 

Known  throughout  the  world  as  n  high-grade  popular 
brand.  Made  from  the  best  material  by  the  most  up- 
to-date   tools   in   one  of  the  best  equipped   factories. 

Sold  in  6d..  Is.  and  gross    boxes. 

Manufactured  by  the  proprietors 

Hinks,   Wells  &  Co.,  Birmingham,   Eng. 


BOOKSELLER     AND     STATIONER 


43 


ART   SUPPLIES 

Wlnsor  &  Newton'*  Oil  Colors 
"     Water  Colors 
Canvas 
"  "      Papers 

"     Brushes 
"      Boxes 

AH  kinds  of  goods  for  artists:  Crayons,  Oils,  Mediums,  Easels,  Studies,  &C 

SEND     POR     CATALOliUB 

A.  Ramsay  &  Son  Co., 

MONTREAL 

Agents  for    WINSOR  &  NEWTON,  London 


MARSH  RUBBER  FINGER  PADS 

There  is  much  satisfaction  to  be  obtained  from  an  article  which  affords  Con- 
venience, Cleanliness  and  Sanitary  Insurance  to  an  Office  man.  Cashier, 
Letter  Sorter,    Press   Feeder,  or  persons 


Marsh 

Hygienic 

Rubber 

Finger 

Pads. 


They   fulfill  the  purpose  they  are  intended  for  without    being    moistened    at   the    lips  or 
sponre  cup.therefore  prevent  transmission  of  germs  to  the  mouth. 

SAIWPLES  FREE  upon  application  to 

MARSH     RUBBER     FINGER     PAD    CO. 

Canadian  Agent  -  -  171  Mutual  Street.  Toronto.  Ont. 


SPENCERIAN 

THREE  GROSS  SILVER-STEEL  PEN  ASSORTMENT 


Six  different  patterns 

Fine,  Medium  and 

Broad  Points 

Assortment  No.  300 

FOR  SALE  BY  ALL 

JOBBERS 

OF  STATIONERY. 


HAVE  YOU  TRIED 

THIS 
ONE 


JOHN  HEATH'S   PENS 

Supplied    by   leading    Wholesale 
Houses  in   Toronto  and   Montreal. 
London  (Eng.)  Export  Agency  : 

8  St.  Bride  St.,  London,  E.C. 

0278  TELEPHONE  PEN.  Reg;.  In  Oanada 


The 


Every  Bookseller  and 
Newsdealer  in  Canada 

should  send  a  postal  card 
at  once  requesting  full 
particulars  of  especially 
liberal  profits  on  subscrip- 
tion orders,  and  also  ad- 
ditional cash  prizes. 


Here  is  a  genuine  chance 
to    make    some    money. 

Send  the  postal  at  once,  addressed 

Dept-  87  Scribner's  Magazine 

155  Fifth  Ave.,  New  York  City. 


British  America  Assurance  Company 

A.O.   1833 

FIRE  &.  MARINE 

Head  Office,  Toronto 

BOARD  OF  DIRECTOR8 

Hon.  Gso  A.  Cox,  President  W.  R.  Brock,  Vles-Presldtnt 

Robert  Bickerdike,  M.P.,  W.  B.  Melkle,    E.  W    Cox.  Geo.  A.  Morrow 

D.  B.  Htnns,  Augustus  Myers,  John  Hoskln,  K.C..LL.D. 
Frederic  NIcholls,  Alex.  Lslrd,  Jtmct  Kerr  Osborne,  Z.  A.  Lash,  K.C. 

Sir  Henry  M.  Psllatt,   E.  K.  Wood. 
W.  B.  Melklm,  General  manager/  P.  H.  Sims,  Secretary 

CAPITAL  $1,400,000.00 

ASSETS 2.182,753.85 

LOSSES  PAID  SINCE  ORGANIZATION      28.833.820.96 


w 


ESTERN 


Incorporated 
1851 


ASSURANCE 
COMPANY 


FIRE 

AND 

MARINE 


HEAD  OFFICE,    TORONTO,  ONT. 

Assets  over    -    -    -    -  $  3,000,000.00 

Losses  Paid  Since  Organization 


of  the  Company,  over 


54,000,000.00 


REG: IN  CANADA 


HON.  GEO.  A.  COX,  President 

W.  R.  BROCK,  Vice-President 

W.  B.  MEIKLE,  General  Manager 

C.  C.  POSTER,  Secretary 


Talk  to  Sales  Managers 

An   address   given  before  the    Executive    Club,    Chicago. 
By   R.    R.    Shuman. 


The  problem  of  winning  the  individ- 
ual and  collective  heart  of  a  vast  and 
unseen  multitude  is  very  different  from 
the  problem  of  persuading  one  man  face 
to  face,  eye  to  eye. 

A  clever  salesman  may  sell  a  custo- 
mer. 

Advertising  must  make  a  thousand 
customers  want  to  buy. 

When  the  salesman  who,  by  force  of 
his  stronger  personality,  persuades  a 
weaker  man  than  he  to  buy  what  he 
does  not  want  or  more  than  he  needs, 
or  more  than  he  can  afford  to  buy,  he  is 
illustrating  the  difference  between  sell- 
ing a  man  and  making  the  man  want  to 
buy  the  goods  for  their  value's  sake 
— their  worth's  sake  to  him. 

The  victim  in  that  case  is  buying  not 
goods,  but  experience — and  sometimes 
dearly. 

A  sale  of  that  kind  has  no  permanent 
value  and  is  usually  cancelled;  or,  if 
not  cancelled,  is  consummated  under 
protest. 

It  makes  enemies,  not  friends. 

Personality  Versus  Merit. 

The  other  kind  of  selling — the  selling 
that  creates  the  desire  to  buy,  has  a 
deeper  foundation  than  that  of  a  tem- 
porary surrender  of  will.  It  goes  to  the 
very  foundation  of  things  and  builds 
business  from  the  ground  up. 

The  word-of-mouth  salesman  depends 
on  his  own  personality  more  than  on  the 
quality  or  merit  of  his  goods. 

The  printed  salesman  depends  more  on 
the  merit  of  the  goods  or  proposition 
advertised  than  on  personality. 

Yet  there  may  be  and  indeed  must  be 
personality  in  the  printed  or  written 
selling  talk— for  the  composite  buyer  has 
a  human  side — a  heart — just  as  the  in- 
dividual has;  and  the  man  who  can  best 
play  on  the  soul  side  of  the  vast  audi- 
ence who  reads  his  ads.,  his  form  letters 
or  his  booklets,  is  the  man  who  has 
come  the  nearest  to  the  secret  of  success 
in  the  important  matter  of  building  bus- 
iness friendship  by  wholesale. 

The  old-fashioned  way  to  advertise  had 
for  its  keynote  the  thought  "We  want 
your  orders."  It  was  the  plea  of  the 
beggar,  supported  sometimes  with  a  beg- 
gar's  threat. 

The  new  way  to  advertise  is  to  reach 
away  down  into  the  mainspring  of  self 


interest — the  self  interest,  not  of  your- 
self, but  of  the  other  man. 

In  many  lines  of  business  it  can  go 
no  farther  than  the  second  Sheldon  step 
— creating  a  desire  to  buy — getting  the 
inquiry;  and  the  salesman  must  do  the 
rest. 

Attention,  Interest,  Desire,  Resolve. 

In  other  activities,  as  in  mail  order 
advertising,  it  runs  the  whole  scale  of 
the  Sheldon  formula. 

But  in  eithex  case  the  printed  word,  to 
be  effective,  must  be  so  attractive  that 
it  first  forces  attention  to  itself;  then 
overcomes  the  inertia  of  the  reader  suf- 
ficiently to  make  him  do  more  than 
glance  at  the  headlines;  then  so  con- 
vincing that  it  overcomes  all  the  powers 
of  personal  persuasion  of  the  eye-to- 
eye  salesman  who  is  waiting  his  turn 
to  be  heard,  or  who  has  just  made  his 
personal  appeal. 

It  is  not  an  easy  thing  to  do.  Indeed, 
it  is  so  difficult  that  few  succeed  at  it. 
Yet  it  is  so  intensely  important  a  busi- 
ness force  that  the  advertising  manager 
of  most  businesses  should,  at  least,  rank 
with  the  sales  manager. 

The  sales  manager  who  handles  10 
salesmen  perhaps  makes  through  them 
100  calls  a  day,  let  us  say  on  retail  gro- 
cers, at  an  expense  to  the  house  of  $100 
a  day — a  dollar  a  call. 

The  advertising  manager  at  the  same 
time  may  easily  call  on  200,000  men  in 
the  same  day  at  a  cost  of  one  cent  a 
call — measureu  by  full-page  ads  in 
trade  journals  that  reach  the  same  men 
that  the  salesmen  reach. 

Yet  you  men — you  who  are  sales  man- 
agers and  proprietors,  hire  "kids"  to 
do  this  work  and  pay  them  kids'  wages 
plus  the  high-sounding  title  of  "Adver- 
tising Manager."  You  hire  them,  not 
to  manage  advertising,  but  to  grind  out 
copy — such  as  it  is.  You  hire  them,  not 
to  buy  advertising,  but  not  to  buy  ad- 
vertising— convenient  buffers  between 
your  august  selves  and  the  advertising 
solicitors, — and  they  have  to  run  to  you 
with  every  $10  item. 

You  trust  them  to  handle  the  multi- 
tude of  prospects  while  you  busy  your- 
selves with  the  few  who  happen  to  call 
or  write. 

Poor  Prospective. 

I  was  in  a  store  the  other  day  when  I 
heard  this  conversation. 


"Say  Hanson,  what  are  you  doing t" 
"Oh,  I'm  grinding  away  at  that  ad." 

"Jerusalem!  Man,  can't  you  see 
there  are  a  couple  of  customers  up 
front?  Go  and  wait  on  them  instead  of 
wasting  your  time  on  that  fool  ad.  I'm 
sorry  I  ever  listened  to  that  solicitor." 

I  got  acquainted  with  Hanson,  under 
some  pretext,  and  from  him  learned  that 
he  was  trying  to  get  up  an  ad.  for  the 
Sunday  Tribune,  and  that  the  Boss  would 
never  let  him  alone  10  minutes  at  a  time. 

Think  of  it!  Making  a  man  neglect 
his  talk  to  350,000  in  order  that  he  might 
talk  to  one! 

Think  of  trusting  the  speech  to  such 
an  audience  to  a  cub  salesman  who 
happened  to  be  willing  to  undertake  the 
job! 

I  am  now  talking  to  80  men.  Though 
I  have  nothing  to  sell  you — no  self  in- 
terest whatever — I  am  trying  to  make 
my  talk  80  times  as  worth  while  as  if  I 
were  talking  to  one  man. 

And  this  is  my  thought  whenever  I 
write  an  ad. 

Say  I  am  writing  a  page  soda  foun- 
tain ad.  to  go  into  a  drug  journal  that 
has  10,000  circulation;  I  see  before  me 
10,000  druggists,  seated  in  a  vast  audi- 
torium, eyes  turned  toward  the  plat- 
form where  I  stand — men  who  paid  for 
the  privilege  of  hearing  what  I  have  to 
say  and  what  others  have  to  say — paid 
in  the  form  of  their  annual  subscription 
to  the  paper. 

What  an  opportunity!  Ten  thousand 
men,  with  an  aggregate  buying  power  of 
30,  40,  50,000,000  of  dollars.  The  value 
of  all  advertising  is  measured  by  the 
buying  power  of  the  audience  that  read9 
it  and  that's  why  I  am  a  champion  of 
trade  journals.  Of  those  10,000  certain- 
ly 1,000  must  need  soda  fountains — and 
that  thousand  will  buy  from  somebody 
— a  thousand  fountains  at  an  average 
cost  of  $1,000  apiece— $1,000,000  in  real 
prospective  business  in  my  line  seated 
before  me! 

Ye  gods !  for  the  power  of  a  Pitt  or 
a  Webster!  It  is  a  supreme  moment! 
What  shall  I  say  to  win  them? 

First  I  must  get  their  undivided  atten- 
tion. They  are  tired.  They  are  listless. 
Some  are  talking.  That  is  the  problem 
of  the  headline  and  the  picture,  and  in 
both  I  shout  so  that  thev  must  hear. 


BOOKSELLER     AND     STATIONER 


45 


Metaphorically,  I  single  out  a  little 
old  fellow  far  back  under  the  gallery, 
and  make  him  lean  back  comfortably 
instead  of  straining  forward  with  his 
hand  to  his  ear. 

Metaphorically,  I  also  single  out  as  I 
proceed  with  the  text  of  the  ad.  one 
after  another  of  the  audience  who  shows 
interest,  and  talk  to  him  as  man  to 
man. 

Do  I  say  "We  want  your  order?" 
Not  on  your  life.  He  knows  that.  I 
tell  him — and  in  doing  so  tell  all  the 
great  audience — how  earnestly  we  strive 
to  make  our  fountains  better  than  the 
rest;  point  out  mechanical  features  in 
which  they  are  better,  and  in  every  word 
and  thought  try  to  put  myself  in  his 
place  and  shov  him  what  he  has  to  gain 
in  dollars  and  cents,  in  increased  busi- 
ness, in  the  friendship  of  his  own  sat- 
isfied customers. 

A  Vital  Calling. 

Nobody  can  talk  slightingly  about  ad- 
vertising in  my  presence.  Nobody  can 
call  me  "Only  an  advertising  man"  in 
my  presence.  My  calling  is  vital.  Its 
possibilities  are  boundless.  Its  power 
cannot  be  measured  by  the  yard  stick 
with  which  you  measure  the  individual 
salesman.  It  is  the  new  force  in  busi- 
ness that  lays  foundations  of  future 
greatness.  Its  work  is  permanent.  Its 
responsibilities,  too,  are  multiplied  by 
the  magnitude  of  its  opportunities. 

Every  advertisement  talks  to  an  audi- 
ence, and  every  audience  has  its  own 
personality — its  composite  heart  and 
soul,  hopes  and  fears,  likes  and  dislikes. 
It  is  different  from  any  other  audience, 
and  it  must  be  appealed  to  as  a  com- 
posite personality,  rather  than  an  imper- 
sonal thing. 

That  audience  is  a  harp  of  myriad 
strings  and  every  clear  true  note  I  utter 
sets  corresponding  harp  strings  and 
heart  strings  to  vibrating  in  harmony 
with  me. 

I  must  be  discreet,  for  the  printed 
word,  with  no  trick  of  eye  or  voice  to 
interpret  it,  is  so  easily  misunderstood. 

I  must  be  truthful:  for  there  is  no 
unsaying  or  explaining  away  a  thing 
once  said. 

I  must  be  earnest,  for  indifference  on 
my  part  is  absolutely  fatal. 

And  above  all  I  must  speak  in  simple 
language. 

Let  me  say  that  again;  Advertising  to 
succeed  must  be  expressed  in  simple  lan- 
guage. In  short,  it  must  be  easy  read- 
ing, and  it  must  be  worth  reading. 

Lincoln  said  that  the  Lord  must  have 
loved  common  people  or  he  wouldn't 
have  made  so  many  of  them. 

Plain  Talk,  to  Common  People. 

When  you  advertise  you  are  talking 
to  common  people;   or  even  if  you  are 


talking  to  a  special  audience  of  the  cul- 
tured few,  your  best  success  lies  in 
sounding  the  homely  notes  that  are 
common  to  all. 

No  advertisement  was  ever  great  just 
as  no  oration  was  ever  great  that  did 
not  ring  true. 

No  advertising  man  ever  achieved  per- 
manent greatness  who  did  not  speak 
from  the  heart — and  honestly. 

A  clever  salesman  may  deceive  and  de- 
lude one  man,  but  no  man  is  shrewd 
enough  to  deceive  a  multitude — not  for 
any  length  of  time.  Let  him  try  it  and  a 
thousand  eyes  will  bore  deep  into  his 
insincerity  and  a  thousand  tongues  will 
expose  his  rascality. 

Necessary  Qualities. 

For  this  reason  personal  honesty,  no- 
bility of  character,  sincere  personal  be- 
lief in  the  thing  advertised  are  neces- 
sary first  steps  in  the  making  of  a  man 
who  will  make  a  talk  that  will  win  a 
host  of  other  men. 

And  a  second  step  is  the  quality  of 
being  in  tune — in  tune  with  his  fellow 
man,  and  particularly  in  tune  with  the 
particular  audience  which  he  is  ad- 
dressing. 

To  be  in  tune  with  any  audience,  he 
must  know  his  audience — his  composite 
man  just  as  a  salesman  should  know  his 
individual  man. 

And  the  best  investment  a  firm  can 
make  in  its  advertising  department  is  to 
give  the  advertising  man  such  capable 
assistants  that  he  himself  has  the  time 
and  the  strength  to  go  out  and  get  ac- 
quainted with"  men  and  conditions  on 
the  outside,  so  that  when  he  writes  his 
printed  message  to  those  men,  he  can 
see  them  clearly  before  him,  in  the  com- 
posite, and  understand  their  problems, 
their  methods  of  thought,  their  attitude 
toward  the  printed  word. 

Advertising  has  ceased  to  consist 
merely  of  writing  and  printing  some- 
thing and  sending  it  out. 

Treating  Advertising  Slightingly. 

Yet,  how  do  you  approach  this  op- 
portunity ? 

By  treating  advertising  solicitors  like 
book   agents. 

By  getting  rid  of  them  as  long  as 
you  can;  then  finally  silencing  them  by 
signing  their  contract  for  as  small  a 
space  as  you  think  will  pacify  them,  and 
tossing  them  a  "card"  for  copy. 

You  don't  believe  me? 

Go  back  to  your  office  and  look 
through  the  "junk"  in  your  advertis- 
ing contract  envelope — bought,  not  be- 
cause you  wanted  it  or  even  knew  what 
you  were  buying;  bought  from  a  mixed 
sense  of  fear  and  duty,  just  as  I  buy 
tickets  to  the  switchman's  ball  when  a 
couple  of  ugly  mugs  shove  them  under 
my  nose. 


And  what  do  you  get? — CARDS. 

CARDS — public  acknowledgement  of 
your  own  weakness — vertebrate  and  fin- 
ancial; CARDS  that  automatically  put 
you — no  matter  how  rich  you  are — 
down  in  the  "Piker"  class  at  the  bot- 
tom of  an  obscure  back  page. 

CARDS  that  show  little  faith  in  your 
own  goods  and  actual  contempt  for  the 
audience  that  asks  for  bread  and  re- 
ceives a  stone. 

What  the  "Card"  Says. 

Here's  what  a  CARD  in  a  trade  paper 
says  to  me. 

I  am  Blind '.  Blind  to  the  opportuni- 
ties of  the  business  world  about  me. 
Blind  to  the  power  of  true  advertising. 
Blind  to  the  fact  that  the  countless  eyes 
of  the  composite  customer  are  scanning 
the  printed  page  for  something  worth 
reading  about  my  goods.  Blind  to 
everything  but  the  dollar  I  own — and 
the  fear  lest  I  lose  it  is  wrenching  even 
that  dollar  from  my  very  grasp. 

Not  blind  only,. but  DEAF. 

Deaf  to  the  clang  and  roar  of  the 
business  world  about  me.  Deaf  to  the 
questions  the  world  is  asking  about  my 
goods.  Deaf  to  the  clear  call  of  duty 
to  my  business,  myself  and  my  family. 
Deaf  to  every  sound  save  the  clink  of 
the  dollar  I  own,  and  I  squeeze  that 
dollar  so  tightly  that  its  ring  is  turned 
to  lead. 

Not   deaf  only,   but  DUMB. 

Standing  here  on  the  platform  of  a 
great  auditorium — a  multi-million-dol- 
lar audience  of  purchasers  of  my  own 
kind  of  goods  before  me,  and,  though 
invited  to  tell  that  vast  company  of 
buyers  my  business  story,  I  stand  mute 
with  only  power  to  hold  up  my  shrink- 
ing little  business  "card"  and  run  to 
cover. 

Gentlemen,  you  can't  win  the  great 
composite  buyer  with  any  such  miser- 
able makeshift  as  a  "card."  Cheap  as 
it  is;  it  is  money  thrown  away.  No 
cheap  advertising  is  worth  its  cost — it 
only  cheapens  and  discredits  you  in  the 
eyes  of  the  men  you  wish  to  reach. 

The  composite  buyer  is  great  and 
broad  and  must  be  approached  greatly 
and  broadly. 


Every  issue  of  Bookseller  and  Stat- 
ioner either  illustrates  or  describes  in 
its  reading  or  advertising  pages  many 
novelties  and  new  ideas  that  quickly  find 
their  way  into  progressive  stores.  Do 
you  just  skim  the  paper  through  to 
gratify  your  own  curiosity,  or  do  you 
study  the  paper  carefully,  alert  with  the 
idea  that  it  pays  to  handle  goods  that 
are  newest  and  best.  It  may  be  true 
that  youi  shelves  are  already  groaning 
with  stock,  but  the  fact  still  holds  true 
that  nothing  helps  to  sell  old  goods  so 
quickly  as  new  goods,  which  attract 
people  to  your  store. 


46 


BOOKSELLER     AND     STATIONER 


BUYERS'    GUIDE 


ESTABLISHED  1840 


INCORPORATED  1892 


Joseph  Parker  &  Son  Go. 

NEW  HAVEN,  CONN  ,  U.S.A. 

Manufacturers  of 

Treasury,  Commercial  and  Capitol 
BLOTTING  PAPERS 

and  High  Grade 

STEREOTYPING  PAPERS 


Established  1867 


Incorporated  1893 


1912— New  Catalog  of  Office  and 
Library  Supplies  and  Loose  Leaf 
Devices  is  invaluable  to  every 
Stationer  and  Newsdealer  in 
Canada.     Write  for  it. 

The  Barrett  Bindery  Go. 

MANUFACTURING  STATIONERS 

CHICACO,  ILL. 


The  Topaz  Pencil 

As  good   as   any   at  any  price. 
Better  than  any  at  the  same  price. 

HBt    rif    with    rubber    tip*, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationary,  TORONTO. 


ACCOUNTANTS   AND    AUDITORS. 

JENKIN8  &  HARDY 

Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

151  Toronto  St.  52  Can.  Life  Bldg- 

Toronto  Montreal 


THE 
MERCHANTS  MERCANTILE  CO. 

260  St.  James  St..  Montreal 
Mercantile  Reports  and  Collections 
Our  method  of  furnishing  commercial  reports 
to  our  subscribers  gives  prompt  and    reliable   in- 
formation to  date.     Every  modern  facility  for  the 
collection  of  claims.  Tel.   Main  1985 


PAYSONS  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1888,  and  Province  of  Quebec  Exposi- 
tion, Montreal.  1897 


ART   SUPPLIES. 

A.    Ranisay    &   Sou    Co.,    Moutreal. 

ATHLETIC    AND    STORTING    GOODS. 

The  Fancy  Goods  Co..  of  Canada. 
BLOTTING    PAPERS. 

The   Albemarle   Paper  Co.,   Richmond,   Va. 

The  Standard   Paper  Mfg.  Co.,  Richmond,   Va. 

The  Wrenn   Paper  Co.,   Middletown,   Ohio. 
BLANK  BOOKS. 

Booru'in   &   Pease   Co.,   Brooklyn,   N.Y. 

Brown   Bros.,   Ltd.,   Toronto. 

Warwick   Bros  &  Rutter,  Toronto. 

The   Copp,   Clark    Co.,    Toronto. 

W.  J.  Gage  &  Co.,  Toronto. 

National  Blank   Book  Co.,  Holyoke,   Mass. 

Buutin,   Gillies   &  Co.,   Hamilton. 

CAP    PISTOLS    AND    CANES. 

National  Fireworks  Distributing  Co.,  64  Sud- 
bury  St.,    Boston,    Mass. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Birn   Bros.,   42  Adelaide   St.,   W.,   Toronto. 

The    Drysdale    Co.,    Inc.,    Chicago;    The    Sut- 

eliffe  Co.,   Toronto,   Canadian    Representatives. 

H.   L.   Woehler,  New   York. 

Lonsdale  &   Bartholomew   Sons   Co..   Montreal. 

Raphael     Tuck   &    Sons,    Montreal. 

Menzies    &    Co.,    Toronto. 

Valentine  &   Sons.   Toronto   and  Montreal. 
CRAYONS. 

The  Standard  Crayon  Mfg.  Co.,  Danvers, 
Mass. 

Binney   &   Smith,    New   York. 
ENVELOPES. 

Warwick    Bros.   &    Rutter,    Toronto. 

Copp,    Clark   Co.,    Toronto. 

W.   J.   Gage  &  Co.,  Toronto. 

Buntin,    Gillies    &    Co.,    Hamilton. 

Brown    Bros.,    Limited,   Toronto. 
EYELETS. 

The    Barrett    Bindery    Co.,    Chicago. 

FANCY  PAPERS,   TISSUES   AND   BOXES. 

Dennison   Mfg.   Co.,   Boston. 

The   Tuttle   Press   Co.,   Appleton,    Wis. 
FOUNTAIN    PENS. 

Sanford  &  Bennett  Co.,  51-53  Maiden  Lane, 
New  York. 

Mabie,  Todd  &  Co.,   124  York  St.,  Toronto. 

J.  Morton,  New  York,  Menzies  &  Co.,  Can., 
Representative*. 

Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 
Canadian  Agents. 

INKS,    MUCILAGE    AND    GUMS. 

Chas.   M.   Higgins  &   Co.,   Brooklyn,   N.Y. 

The   Carter's   Ink   Co..   Montreal. 

Thaddens,  Davids  Co.,  New  York,  Brown 
Bros.,   Ltd.,   Toronto,  Canadian   Agents. 

Stephens'   Inks,   Montreal. 

INDELIBLE     INK. 

Payson's   Indelible   Ink. 

LEAD    AND    COPYING    PENCILS. 

.Tohann    Faber  Co.,   Nuremburg,   Germany. 

"Blaisdell"    Paper    Pencil,    New    York. 

LEATHER  AND  FANCY  GOODS. 

Warwick  Bros.  &  Rutter,  Toronto. 

Brown    Bros.,    Ltd.,    Toronto. 

The  Fancy  Goods  Company  of  Canada,  Ltd., 
Toronto. 

The  Copp,  Clark  Co.,  Toronto. 

A.    R.    MacDougall    &   Co.,    Toronto. 

The  Western   Leather  Goods  Co.,  Toronto. 
LIBRARY    BINDERS. 

The   Barrett    Bindery    Co.,    Chicago. 

LOOSE      LEAF      BOOKS,      BINDERS      AND 
HOLDERS. 

Smith.    Davidson    &   Wright,    Ltd.,   Vancouver. 

National  Blank  Book   Co.,   Holyoke,   Mass. 

Warwick  Bros.  &   Rutter,  Toronto. 

W.  J.   Gage  &   Co..   Toronto. 

The   Heinn   Co..   Milwaukee,   Wis. 

Buntin,  Gillies  &  Co.,  Hamilton. 

The   Copp.    Clark    Co.,    Toronto. 

The   Brown    Bros.,    Ltd.,   Toronto. 

Boorum  &   Pease  Co.,   Brooklyn. 

The    Barrett    Bindery    Co..    Chicago. 
PAPER   FASTENERS. 

West  Mfg.  Co.,  Philadelphia,  Canadian  Repre- 
sentatives, A.  R.  MacDougall  &  Co.,  Tor- 
onto. 

The  O.   K.   Mfg.   Co..   Syracuse,   N.Y. 

The   Barrett    Bindery    Co.,    Chicago. 

PAPER    MANUFACTURERS. 

The  Rollnnd   Paper  Co.,   Montreal. 

The   Northern   Mills   Co..   Montreal. 

PAPETERIES    AND    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Ave.,  Manufacturing  Stationers, 
Toronto. 

The   Brown    Bros.,    Ltd..   Toronto. 

W.  .T.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,  Toronto. 

The  Copp.   Clark  Co.,   Toronto. 

Buntin,   Gillies  &   Co.,  Hamilton. 

Eaton,    Crane    &    Pike,    Pittsfleld,    Mass. 

A.   R.   MacDougall   &  Co.,   Toronto. 
PHOTOGRAPH  BINDERS. 

The   Barrett    Binderv    Co..    Chicago. 


TRINER'S 

are  good 
Postal  Scales 

Time  has  proved  their 
superiority. 
Include  thsm  in  your 
order  through  the 
Jobber.  They  will  net 
Jiua  good  profit. 

TR1NER  SCALE 
&  MFG.  CO. 
2714  W.  21st  Str.et,  Chicago,   III. 

For  $25.00  a  Year 
Yolur  Advertisement 


Inserted  in   One   of 
These  Spaces  Will 


Go  to  85  Per  Gent, 
of   the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers   of 


Canada 


BOOKSELLER     AND     STATIONER 


47 


BUYERS'  GUIDE 


For  $25.00  a  Year 
Your    Advertisement 


Inserted  in   One    of 
These  Spaces  Will 


Go  to  85  Per  Cent, 
of  the   Booksellers, 


Stationers  and  Fancy 
Goods  Dealers   of 


Canada 


I'Al'EK    1'LATES    AM)    PAILS. 
Smith,    Davidson    &    Wright,    Vancouver. 

l'L,A¥ING    CAKDS. 
Uoodall's  English  Playing  Cards,  A.  O.  Hurst, 

Scott  St.,  Toronto. 
Consolidated     Lithographing     and     Mfg.     Co., 

Ltd.,   Montreal. 
U.S.   Playing  Card   Co.,   Cincinnati,   O. 

PUNCHING  MACHINERY— HAND  AND 

FOOT   POWER. 

The    Barrett    Bindery    Co.,    Chicago. 

RUBBER   FINGER   PADS. 

Marsh    Rubber    Finger    Pad    Co.,    171    Mutual 

Street,  Toronto. 

SCHOOL   SCRIBBLERS. 
Warwick   Bros.   &   Rutter,   Toronto. 
Gage  &   Co.,  Toronto. 
Buntin,    Gillies   &    Co..    Hamilton. 
The  Copp,   Clark  Co.,   Toronto. 
SEALING    WAX 
James   MacNeill  &   Sou,   Glasgow,  A.   R.   Mac- 
Dougall  &  Co.,   Toronto,   Canadian    Repre- 
sentatives. 
Thaddeus      Davids    Co.,     New     York,      Brown 
Bros.,   Toronto,   Canadian   Representatives. 
Geo.  Waterston  &  Sons,  London  &  Edinburgh. 

SHEET    MUSIC 
Anglo-Canadian     Music    Pub.    Assn.,    144    Vic- 
toria  St..   Toronto. 
A.  H.  Goettiug,  143  Yonge  St.  Toronto. 

STATIONERS'    SUNDRIES. 
Brown     Bros.,     Ltd.,      Wholesale      Stationers, 

Toronto. 
The  Copp,   Clark  &  Co.,  Wholesale  Stationers, 

Toronto. 
W.     J.     Gage     &     Co.,     Wholesale     Stationers, 

Toronto. 
Warwick    Bros.   &   Rutter,    Wholesale   Station- 
ers, Toronto. 
Buntin,   Gillies  &   Co.,  Hamilton. 

STATIONERS'   TINWARE. 
M.   Kamenstein,  394  Hudson   St..   New   York. 
Geo.    Wright   &   Co.,    London,    Eng. 
STEEL    WRITING    PENS. 
John    Heath,    8   St.     Bride    St..   E.C.,   London, 

Eng. 
Hinks,   Wells   &   Co.,   Birmingham,   Eng. 
Spencerian    Pen   Co.,   New   York. 
Macniven    &    Cameron,     Edinburgh,     Scotland, 
A.    R.    MacDougall    &    Co.,    Toronto,   Can., 
Representatives. 
Perry    &    Co.,   Birmingham,    Eng. 
Esterbrook   Pen   Co.,   Brown   Bros.,  Ltd.,   Tor- 
onto, Canadian  Representatives. 
STENCIL    BOARDS. 
The   M.  J.   O'MaUey   Co..   Springfield,   Mass. 
TALLY    .  CARDS,      DANCE       PROGRAMMES, 

ETC. 
The  Chas.   H.  Elliott  Co.,   North  Philadelphia, 

Pa. 
TYPEWRITER    RIBBONS     AND      CARBONS. 
Peerless  Carbon   Co.,   Toronto. 

TOYS. 
The   Fancy   Goods  Co.,   of   Canada,   Toronto. 
Warwick  Bros.  &  Rutter,  Toronto. 

TOY   MARBLES. 
The    F.     M.     Christensen     &    Son     Co.,   Akron, 
Ohio. 

WALL  PAPERS. 
Staunton's,  Ltd.,   Toronto. 

BOOK  PUBLISHERS. 
(Canadian). 
McLeod   &   Allen,   Toronto. 
The  Copp,   Clark   Co.,  Toronto. 
Cassell  &  Co.,  Toronto. 
McClelland   &   Goodchild,   Toronto. 
William   Briggs,    Toronto. 
Henry   Frowde,   Toronto. 
Westminster    Co.,    Toronto. 
Musson  Book  Co.,  Toronto. 
Macmillan   Co.,   of  Canada,  Toronto. 
Bell   &  Cockburn,   Toronto. 
(British). 
Religious  Tract  Society,  London,  Eng. 

(United   States). 
Hurst  &   Co.,   New  York. 
Little,   Brown   &   Co.,  Boston. 
A.  C.  McClurg  &   Co.,  Chicago. 
T.  Y.  Crowell  &  Co.,  New  York. 
G.   &   C.  Merriam   Co.,    Springfield,    Mass. 
Page   &   Co.,   Boston. 

STANDARD   COMMERCIAL  PUBLICATIONS. 
Morton,   Phillips  &   Co..   Montreal. 

OUT-OF-PRINT    BOOKS. 
Baker's  Bookshop,   John   Bright  St.,   Birming- 
ham, Eng. 
The  Museum   Book   Store,   London,  Eng. 

MAGAZINE  PUBLISHERS. 
The  English   Review,  11  Henrietta  St.,   Covent 

Garden,   London,  Eng. 
MacLean's      Magazine,     143     University     Ave., 

Toronto. 
Scribner's  Magazine,   New  York. 


Standard 
Commercial  Works 

CANADIAN x    CUSTOMS      TARIFF 

HAND  BOOK. 
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at  3  per  cent Price,  $3.00 

HUGHES'    INTEREST    TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY   IN- 
TEREST  TABLES 

Price,  $2.00 
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at  6  and  7  per  cpnt.,  on  folded  card, 

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Mounted   on   card    Price,    35c 

IMPORT  COSTS 
A  new  Advance  Table  .  .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 

A  complete  catalogue  of  all  the  above  publications  j«n 
free  upon  application. 

Morton.Phillips  &  Co. 

PUBLISHERS 
115  and  117  Notr.  Dam.  St.  Wet,  MONTREAL 


N.B.     Tho  BROWN  BROS..  Ltd..  Toronto,  carry 
a  full  line  of  our  publication!. 


HOTEL   DIRECTORY. 


THE    GRAND    UNION 


The  most  popular  hotel  in 
OTTAWA,    ONT. 


JAMES  K.  PAISLEY, 


Proprietor 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


48 


ROOKSELLER     AND     STATIONER 


Condensed    or    "  Want "    Advertisements 


BOOKS  FOR  SALE. 

How  to  dispose  of  shop-worn  or  unsaleable  books 
is  the  problem  of  many  a  bookseller.  Try  an  adver- 
tisement under  this  heading- 


AUTHORS    WHO     PUBLISH    THEIR    OWN 
books    will    find    the    BOOKSELLER   AND 
STATIONER  a  good  medium  through  which 
to  interest  the  trade  in  their  publications. 


BOOKS  IN  FOREIGN  LANGUAGES 


EMCKE  &  BUECHNER,  30  West  27th     St., 
/     New  York.     (All  foreign  books.)       (12-10) 

EMCKE  &   BUECHNER,    30   West   27th   St., 
/     New  York.  Best  facilities  for  supplying  books 
in  all  languages. 


AGENTS  WANTED 


BOOK  PLATES  (EX  LIBRIS) 


ROBERT  SNEIDER  CO.,  55  Fulton  St.,  corner 
Cliff,  New   York.     Designers   and   engravers 
of  book  plates  (ex  libris)  heraldic  and  mono- 
gram dies,  pearl   inlaid  stamping,    for   stationery. 

(2-11) 


INFORMATION  WANTED. 


THE  EDITOR  OF  THE   BOOKSELLER   AND 
Stationer  desires  to  be  kept  posted  on  the  pub- 
lication of  all  new  books  and  magazines  in  tho 
Dominion  of  Canada.     Readers  will  confer  a  favor 
by   acquainting  him    of  any    omissions  from    the 
lists  published  each  month. 


PERIODICALS. 

KEEP  POSTED— The  leading  authority   in  Ca- 
nada on  groceries  and  food  products  is  THE 
CANADIAN     GROCER.       Important     trade 
conditions  generally  discussed  every  week.     Price 
$2  per  year. 


THE  market    reports    make  HARDWARE   AND 
METAL  a  necessity  to  every  hardware  merch- 
ant,  paint  and  oil    dealer    in    Canada.     It  is 
mailed  every  Friday.     Subscription    price   $2    per 
year.    Address  HARDWARE  AND  METAL,  Mont- 
real. Toronto  or  Winnipeg 


MISCELLANEOUS 


A  BOOK-KEEPING  STAFF  IN  ITSELF,  doing 
the   work  with    mactiine  precision    and  accu- 
"  racy,  the   National  Cash  Register.    Write   for 

demonstration  literature.     National  Cash  Register 
Co.,  285  YongeSt.,  Toronto. 


pOPELAND-CHATTERSONSYSTEMS-Short, 
U     simple.     Adapted  in   all  classes   of  business. 
The     Copeland-Chatterson     Company,    Ltd., 
Toronto  and  Ottawa.  (tf) 

pOUNTER  CHECK  BOOKS-Write  us  to-day 
\j  for  samples.  We  are  manufacturers  of  the 
famous  Surety  Non-Smut  duplicating  and  trip- 
licating Counter  Check  Books,  and  single  Carbon 
Pads  in  all  varieties.  Dominion  Register  Co., 
Ltd  ,  Toronto. 


DOUBLE  your  floor  space.  An  Otis-Fensom 
hand-power  elevator  will  double  your  floor 
space,  enable  you  to  use  that  upper  floor 
either  as  si  >ck  room  or  as  extra  selling  space,  at 
the  same  time  increasing  space  on  your  ground 
floor.  Costs  only  $70.  Write  for  catalogue  "B." 
The  Otis-Feisom  Elevator  Co.,  Traders  Bank 
Building,  Toronto.  (tf) 


ELLIOTT-FISHER     Standard      Writing  Adding 
Michines    make   toil    easier.      Elliott-Fisher 
Limited,  513  No.  S3   Craig  St.  W.,  Montreal, 
and  Room  3  14,  Stair  Building,  Toronto.  (tf) 


PRIVATE  CHRISTMAS  CARDS.  -  AGENTS 
IT  wanted.  Stationers  and  salesmen.  Sample 
books  free.  Good  paying  business  done. 
No  stock  needed.  CHIPCHASE,  Darlington, 
England.  (8-9) 


MISCELLANEOUS 

ACCURATE  COST  KEEPING  IS  EASY  if 
you  have  a  Dey  Cost  Keeper.  It  automatical- 
ly records  actual  time  spent  on  each  operation 
down  to  the  decimal  fraction  of  an  hour.  Several 
operations  of  jobs  can  be  recorded  on  one  card. 
For  small  firms  we  recommend  this  as  an  excel- 
lentcombination — employees'  time  register  and 
cost  keeper.  Whether  you  employ  a  few  or  hun- 
dreds of  hands,  we  can  supply  you  with  a  machine 
suited  to  your  requirement^-.  Write  for  catalog. 
International  Time  Recording  Company  of  Can- 
ada, Ltd.  Office  and  factory,  29  Alice  Street, 
Toronto. 

BUSINESS-GETTING  Typewritten  Letters  and 
real  printing  can  be  quickly  and  easily  turned 
out  bv  the  Multigraph  in  your  own  office- 
actual  typewriting  for  letter  forms,  real  printing 
for  stationery  and  advertising,  siving  25%  to  75% 
of  average  annual  printing  cost-  AMERICAN 
MULTIGRAPH  SALES  CO-,  Limited,  129  Bay 
Street,  Toronto. 

EGRY  BUSINESS  SYSTEMS  are  devised  to 
suit  every  department  of  every  business. 
They  are  labor  and  time  savers.  Produce  re- 
sults up  to  the  requirements  of  merchants  and 
manufacturers.  Inquire  from  our  nearest  office. 
Egry  Register  Co.  Dayton,  Ohio;  123  Bay  St.. 
Toronto;  258!^  Portage  Ave.,  Winnipeg;  308 
Richards  St.,  Vancouver.  (tf) 

FIRE  INSURANCE.     Insure   in    the    Hartford. 
Agencies  everywhere  in  Canada. 

FROM  NOW  TILL  THE  END  OF  THE  YEAR 
we  offer  unusually  good  bargains  in  second- 
hand Typewriters.  They  are  carefully  re- 
built, work  and  look  like  new,  but  the  price  is  a 
mere  fraction  of  the  original  cost.  Write  for  cata- 
logue. THE  MONARCH  TYPEWRITER  CO., 
Limited,  46  Adelaide  Street  West,  Toronto,  Ont. 

MOORE'S  Non-Leakable  Fountain  Pens.  If 
you  have  Fountain  Pen  troubles  of  your  own, 
the  best  remedy  is  to  go  to  your  stationer 
and  purchase  from  him  a  Moore's  Non-Leakable 
Fountain  Pen.  This  is  the  one  pen  that  gives 
universal  satisfaction  and  it  costs  no  more  than 
you  pav  for  one  not  as  good.  Price,  $2  50  and 
upwards.  W.  J.  GAGE  &  CO.,  Ltd.,  Toronto, 
sole  agents  for  Canada. 

ff'i-jf  buys  the  best  duplicating  machine  on  the 
vD/^  market.  ACME  will  print  anything  a  job 
'  "  printer  can  do.  Complete  outfit:  Acme 
Duplicating  Machine, one  tubularstand  fitted  with 
type  cases,  compartments  plainly  lettered  and 
arranged  like  universal  keyboard  of  the  standard 
make  of  typewriters,  one  drawer  for  accessories 
ana  forms,  20  lb.  font  of  typewriter  type,  one 
chase,  one  Acme  ribbon  any  color  with  typewriter  f 
ribbon  to  match,  one  pair  tweezers,  two  quoins, 
one  key,  one  oil  can  and  one  set  of  reglets.  Sold 
with  a  guarantee.  Acme  Daplicator  Co.,  Balti- 
more, Md.,  U.S.A.  (tf) 

MODERN  FIREPROOF  CONSTRUCTION 
Our  system  of  rsinforced  concrete  work, as 
successfully  used  in  many  of  Canada's  larg- 
est buildings,  gives  better  results  at  lower  cost. 
"  A  strong  statement,"  you  will  say.  "rite  us  and 
let  us  prove  ourclams.  That's  fair.  Leach  Con- 
crete Co.,  Ltd..  100  KlngSt.  West.  Toronto,    (tf) 

DENS— The  very  best  Pens  made  are  those 
*  manufactured  bv  William  Mitchell  Pens,  Ltd., 
London,  England.  W.  J.  Gage  &  Co.,  Ltd., 
Toronto,  are  sole  agents  for  Canada.  Ask  your 
stationer  for  a  25c.  assorted  box  of  Mitchell's 
Pens  and  find  the  pen  to  suit  you. 

THE  "KALAMAZOO"  Loose  Leaf  Binder  is 
the  only  binder  that  will  hold  iust  as  many 
seeets  as  you  actually  require  and  no  more. 
The  back  is  flexible,  writing  surface  flat,  align- 
ment, perfect.  No  exposed  metal  parts  or  compll-  • 
cated  mechanism.  Write  for  booklet.  Warwick  I 
Bros.  &  Rutter,  Ltd.,  King  and  Spadina,  Toronto.    l 


SALESMAN  WANTED 


A  TRAVELING  SALESMAN,  acquainted  with 
the  wholesale  and  manufacturing  trades  In 
the  Maritime  Provinces,  to  represent  the 
MACLEAN  NEWSPAPERS,  looking  after  our 
advertising  in  this  district  Gooo  position  for 
progressive  young  man.  Apply,  sitting  full  par- 
ticulars. THE  MACLEAN  PUBLISHING  CO.. 
LTD.,  702  Eastern  Townships  Building,  Montreal! 


SITUATION  VACANT 


A   TRAVELER    to    carry    fancy    leather    good*. 
English    and    American    manufacturers.      A 
good  proposition    to   the   right  man.     Apply 
Box    273,  BOOKSELLER    AND    STATIONER. 
Toronto. 


MISCELLANEOUS 

WAREHOUSE  and    Factory    Heating  Systems. 
Taylor-Forbes  Companv,  Limited.  Supplied 
by  the  trade  throughout  Canada. 


WHY  IMPORT  Loose-Leaf  Binders  and  Metal 
Parts  when  you  can  buy  "Systems   Quality" 
from  us?     We  make  the  best  binders  in  the 
world;  make  them    to  match,   too.     Ours   are    the 
Canadian    Loose-Leaf   Standatds.     Business  Sys- 
tems Limited,  Manufacturing  Stationers,  Toronto. 

(tf) 


THE  WANT  AD. 


The  want  ad.  has  grown  from  a 
little  used  force  in  business  life, 
into  one  of  the  great  necessities 
of  the  present  day. 

Business  men  nowadays  turn  to 
the  "want  ad"  as  a  matter  of 
course  for  a  hundred  small  ser- 
vices. 

The  want  ad.  gets  work  for 
workers  and  workers  for  work. 

It  gets  clerks  for  employers  and 
finds  employers  for  clerks.  It 
brings  together  buyer  and  seller, 
and  enables  them  to  do  business 
though  they  may  be  thousands  of 
miles  apart. 

The  "want  ad."  is  the  great 
force  in  the  small  affairs  and  inci- 
dents of  daily  life. 


Keep  in  mind  the  domin- 
ant fact  that  mankind  from 
its  first  appearance  on  the 
earth  has  been  schooled  by 
nature  to  look  for  signs  ; 
for  invitations  to  taste;  for 
suggestions  as  to  what  to 
wear.  Tell  your  story 
briefly,  forcibly,  truthful- 
ly, and  address  it  through 
the  proper  media  and  you 
can  successfully  apply  ad- 
vertising as  a  means  to 
increased  distribution. 


/ 


BOOKSELLER     AND     STATIONER 


Do  You  Want  to  Buy  Something 
That  You  do  Not  Know 
Where  to  Get  f 


EVERY     week   Bookseller  and  Stationer 
receives  letters  from  subscribers  stat- 
ing that  they  are    in   the   market    for 
certain   goods,   but   that  they  do  not  know 
where  they  can  be  procured. 

They  ask  us  if  we  can  tell  them  from 
what  source  they  can  procure  the  wanted 
articles.  This  is  a  service  we  render 
cheerfully. 

When  you  become  a  subscriber  to 
Bookseller  and  Stationer  this  service  is  part 
of  what  you  buy. 

We  have  facilities  for  procuring  infor- 
mation about  new  goods,  novelty  lines, 
articles  not  usually  sold  in  stationery  stores 
but  occasionally  asked  for,  etc.,  and  these 
facilities  are  at  the  service  of  our  readers. 

We  are  glad  to  get  these  requests  for 
information  and  no  service  could  be  more 
cheerfully  rendered. 


BOOKSELLER  and  STATIONER 

Montreal  Toronto  Winnipeg 


BOOKSELLER     AND     STATIONER 


pott  l)abe  eber  ftab 

Our  assortment  or  Papeteries,  Greeting  Cards, 
Tags,   L at  els    and    Se      s,   Plain  ana   Crepe 
Tissue,  Playing  Cards,  etc.,  is  still  complete. 

BUNTIN,  GILLIES  &  CO.,  Ltd. 

HAMILTON  and   MONTREAL 


THE  SHIELD 
OF  ATTAINMENT. 


The  Dealer  as  a  middleman  needs  the  co-operation  of  the 

manufacturer.  We  have  always  need- 
ed the  dealer,  hence  have  always  pro- 
tected him.  To-day,  more  than  ever, 
we  protect  you  against  the  inroads  of 
the  " direct  to  consumer"  policy. 


Typewriter  Ribbons  and  Carbon  Paper 

We  can  supply  your  needs  in  every 
case  as  our  line  is  unlimited.  We  fill 
every  requirement. 


MITTAG  &  VOLGER,  Inc. 

Sole  Manufacturers  for  the  Trade. 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES  : 

NEW  YORK,  N.Y.,  261  Broadway  CHICACO,  ILL.,  205  W.  Monroe  Street 

LONDON,  7  and  8  Dyers  Building,  Holborn,  E.C. 
AGENCIES   in   every   part  of   the  world— in  every   city  of  prominence. 


JOWnBros.Ltu. 

BOOKBIUDfflg, 
STATIOtiEos,   ETC. 

«onto,      -      Cam.